Kibbles for Senior Dogs, Anti-Aging Food

Dog PET OWNERS ATTITUDES AND aging EXPECTATIONS TOWARD DOG AGING

Pet owners interest in dog aging

As a dog parent, is pet aging a key concern for you? FRANCE SPAIN UK US 91% 92% 80% 83% pet owners pet owners pet owners pet owners concerned concerned concerned concerned More than 0% 1% 1% 0% 5% 4% 11% 8% 4% 3% 8% 9% 80% 46% 36% 55% 35% 57% of pet 25% 58% 34% parents feel N=518 N=473 N=563 N=554 401 concerned 419 concerned 433 concerned 421 concerned concerned about their Yes, definitely Yes, somewhat I don’t know No, not really No, not at all dog’s aging.

All respondents, including screened out respondents: only pet owners concerned with aging selected after this question

Top 3 perceived physical aging signs

GRAY HAIR

More than JOINT The first physical PAIN signs of aging are 42% typically a graying 1/3 STIFFNESS muzzle, thinning of adult 31% hair, or hair loss. Other problems that dogs 29% arise as pets age include loss of mobility already have and reductions in 1 sensorial capacities aging signs. 2 (hearing, vision, and 3 olfaction).

All countries, among owners perceiving dog aging signs; N=794 | Percentage of owners having selected a criteria among a list of 15

Top 3 perceived behavioral aging signs

TIREDNESS, SLEEPING LONGER Zzzzz LACK OF VITALITY 41% SHORTNESS OF BREATH 32% First behavioral signs appearing on adult dogs 24% mainly concern activity. 1 Changes in food and drink 2 intake, senility and anxiety 3 are less often observed.

All countries, among owners perceiving dog aging signs; N=794 | Percentage of owners having selected a criteria among a list of 12

Owners’ top expectations toward dog’s aging

Good & healthy Long life No illnesses No joint pain physical condition

All countries; N=1674

Owner sources of information about dog aging

Where did you get information about canine aging and how to prevent or fight against it?

Veterinarians and the Internet are the 2 major sources of information. Surprisingly, Millennials are more likely to consult their veterinarian, to get informed 48% in pet shops or to ask friends, and less likely to use the internet, than adults. of dog

owners have 77% already I asked my veterinarian 75% looked for I informed myself 46% information on the internet 57% about dog 23% aging. I asked in pet shop 17%

I asked my friends 21% Owners of dogs or relatives 16% with aging signs 15% are significantly I informed myself through Millennials specialized magazines 16% 18-34 yo. more informed N=484 Adults (61% vs 37%). I informed myself through 8% +35 yo. TV reports or TV shows 8% N=324

All countries – among owners looking for information about dog aging; N= 808

Pet owner actions to fight aging

Do you do or have you already done the following to prevent or fight against your dog’s aging?

DOGS WITHOUT DOGS WITH AGING SIGNS AGING SIGNS 42% All countries All countries N=880 N=794 of pet owners have already 49% Practice a regular physical 36% given activity with my dog specific food Give my dog specific food to prevent or 34% (kibbles for senior dogs, 51% anti-aging food) fight aging.

Stimulate my dog more, Understandably, dogs without 33% play with him more often 33% aging signs are more likely than before to enjoy regular activity as a preventive measure, and dogs with aging signs are more Give my dog dietary likely to be fed specific food, 28% 34% supplements or treats, or supplements, vitamins simply a medical treatment.

Owner propensity to change dog’s diet to prevent or fight aging

Would you be ready to change your dog’s diet to fight against aging?

2% 2% 2% FRANCE 14% SPAIN 34% 88% 82% 47% 98% pet owners pet owners 64% of pet ready 35% ready N=421 N=419 owners are ready to change 2% 4% their dog’s UK 11% US 11% diet in 88% 56% 84% 22% 32% 62% pet owners pet owners order to ready ready fight aging. N=401 N=433

Yes, definitely Yes, probably I don’t know No, not really No, not at all

Top 3 criteria of dog food efficacy against aging

Owner perception HEALTH, of diet efficacy to NO fight or prevent ILLNESSES aging is based VITALITY GENERAL mainly on dog’s BEHAVIOR health (no illnesses), 53% vitality and general behavior. 46% 40%

All countries; N=1674 | Percentage of owners having selected a criteria among a list of 9

Respondent profile

65% 55% 45% 1674 women millennials adults DOG OWNERS*

* Concerned with aging 18 > 34 years old > 35 years old (Selected via the first question out of 2108 owners)

Dogs profile

60% 32% 47% 21% ADULT DOGS small medium large dogs dogs dogs 3 to 6 years old

40% SENIOR DOGS Less than 10kg 10kg to 30kg More than 30kg 7+ years old