THE BRAVE NEW WORLD OF PLANT-BASED MILKS Plant-based milks and creamers are officially a thing. Made from nuts, grains, and seeds like coconut, almond, oat, and hemp, these nondairy alternatives are riding the wave of interest in plant-based, allergen-free, and other better-for-you food and beverages. Major coffee players like Starbucks are already on board.

Alternative Milks: The Biggest Winners Who’s Using Almond milk and oat milk are expected to experience Plant-Based significant growth through 2022. Coconut has the most menu mentions, as it’s used both in beverages Milks/Creamers and culinary applications like soup and sauces. Not surprisingly, younger patrons are both more familiar with and MENU PENETRATION PROJECTED 2023 PREDICTION more interested in dairy alternatives.

8% Coconut Milk 8.7% 7% 36% All 45% Gen Z 2019 Penetration: 7.8% 6% 29% Male 50% Millennial 5% Almond Milk 4.5% 2019 Penetration: 3.1% 4% 42% Female 33% Gen X 3% Soy Milk 3.1% 22% Boomer + 2% 2019 Penetration: 2.7%

1% Oat Milk 0.5% % EXTREMELY OR VERY INTERESTED 2019 Penetration: 0.4% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023

Growth superstar oat milk 24% of consumers would Sales of nut and plant milks grew 40% of consumers either love is projected to outperform 82% like restaurants to offer more by 9% in 2018, to $1.6 billion, or like almond milk. of all other foods, beverages, and dairy alternatives. while cow’s milk declined 6%. ingredients over the next four years.

What to Call Them Try These Ideas As a descriptor, “nut milks” is more appealing to customers than all other descriptors.

Nut Milks 24%

Offer a variety of Mix plant-based milk and Always include alt-milks Dairy Alternatives 21% different plant-based creamers with cold brew on menus so customers milk and creamers coffee to create on-trend know they are available. at coffee stations. specialty beverages. Lactose Free 20%

Use popular varieties, like almond milk, in puddings, Plant-Based Milk 19% milkshakes, smoothies, and other applications to increase utilization and appeal to dairy-avoiders.

Dairy Substitutes 19%

Sources: Datassential, Alternative Milks and Non-Dairy Creamers, Coffee & Cold Beverage Research Reports (Nov. 2018); IFMA/ CITED BY % OF RESPONDENTS Datassential 2017/2018 Consumer Planning Program, Plant-Based Entry; Plant Based Foods Association; Datassential SNAP!, Almond Milk (2019); Datassential SNAP!, Oat Milk (2019); Technomic Healthy Eating Consumer Trend Report, 2018