Jesse Cook: Store

Beaches September 2008

So long summer... no, not yet

Top 10 fashion trends this fall Enough !"#?% Talk Test your apple IQ from Paris to the Beaches On the Cover the Jesse Cook: store. from Paris to the Beaches Leaside Ltd. Depend on us! Comparing Apples to Apples 5 things you can do to turn that end of season pressure 9 into your best summer ever My secret Luxury Home Appliances Beaches spot? Neighbourhood Signs of our times Green Talk U versus pdates Green Walk ZERO items in your Inbox (0)

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What can we do for you today? Deals of 7 the month Top 10 fashion trends this fall The Beaches Living connection

Beaches|life your community HUB to the Beaches www.beachesliving.ca DIRECTOR Beaches|life magazine is the sister B e a c h e s Hong Zhao publication of Beaches Living Guide September 2008 For EDITOR & WRITER (established 2004). Beaches|life Beth Parker magazine, with a circulation of 20,000, is delivered six times a year, Advertising GRAPHIC DESIGN free of charge, to the majority of So long Ted Niles, Hong Zhao call Come visit us at our showroom summer... households and businesses in the no, not yet COVER PHOTOGRAPHY greater Beaches area. Nancy Cardwell 416-690-4269 Top 10 fashion trends this fall Your comments and suggestions are Enough !"#?% Talk ACCOUNT MANAGER, welcome. [email protected] Test your apple IQ e Store Hours Avenu ASSISTANTS way 939 Eglinton Ave. E. Broad 2255B Queen Street East, #252 Brentcliffe Road from Paris to Deborah Smith, Danielle Landry, the Beaches Toronto, ON M4E 1G3 Toronto, Ontario M4G 4E8 Laird Drive Mon - Wed: 10:00 - 6:00 pm Fran Battaglia, Colin Nemes e a Driv 416.690.4269 Donle Thurs - Fri: 10:00 - 8:00 pm Brentcliffe Road East [email protected] enue Canada Post Publication on Av Eglint ph: 416-696-2999 copyright 4Dimension.ca Agreement No. 41556020 Saturday: 10:00 - 6:00 pm DISCLAIMER: Beaches|life made every attempt to verify all information published in this guide, however, we assume no responsibility for any ue Sunday: Aven hoof 12:00 - 5:00 pm www.maytagstore.org ander V incorrect or out-of-date information. Beaches | life September 2008 3 RBC’s Lakeshore and September 7, Juno winner guitarist Jesse Cook is playing Leslie Branch invites you Onalong with many other artists at the “B.A.C.K. the Beach” Awareness Concert in to Kids Bank Day! Kew Beach Park. Saturday, September 20th from 11:00 a.m. – 3:00 p.m. Raised between the Beaches and France, Jesse > Open a new RBC LEO account and receive a $5.00 credit Cook is a Toronto-based musician. He blends jazz, > Colouring Contest with winning prizes Latin, and world music to create a unique Nuevo > Take a tour of the branch including an opportunity to visit the vault! > Meet Leo the Lion and receive a free RBC balloon Flamenco style. > Starbucks beverages Born in Paris in 1964, Jesse first picked up a toy In order to accommodate for refreshments an RSVP would be appreciated by September 15th to [email protected] indicating how many children and guitar at the age of three. After moving to Canada, family members will be attending. Jesse began lessons in classical and jazz guitar. He Hope to see you there! then immersed himself in the oral traditions of

. E s St E 1015 Lake Shore Blvd. E – Unit 2B nda Carlaw Ave. St. Gypsy music. This unusual dichotomy gives him Du Queen Br o Toronto, ON M4M 1B4 advi Ave. a wide range of musical tastes and a style of music ew rn Easte (416) 461-3053 A v . E e. lvd e B D r L loved by fans worldwide. o o Jesse Cook: n Sh es V e l a ak ie l L t. le s S S y er t P n . k io w iss y m . Com Jesse has recorded six critically acclaimed studio albums and has traveled the world In addition to from Paris to head-lining concerts and festivals, he has opened for such legends as B.B. King, Ray Charles and Diana Krall.

® Registered trademarks of Royal Bank of Canada. VPS48204 the Beaches In 2001 Cook won his first Juno Award in the Best Instrumental Album category for September 20 “Free Fall.” In 2008 he was RBC Colouring Contest nominated for two Juno awards. In an interview with Jesse, & Kids Bank Day. we learned: Jesse grew up in the Beaches. He Prizes: Various gift certificates has performed worldwide in places valued from $25 to $50 dollars Your Beach Caterer! such as Singapore, and headlined at the Dubai Jazz Festival.

RBC’s Leo the Lion Corporate Grand Openings Jesse’s favourite guitarist is Vicente Weddings, Cocktail Amigo. “He is a fantastic Flamenco Artist’s Name: ______artist from Spain. I am also a huge Parties, Barbecues Lhasa fan.” Parent’s Name: ______and more Phone number: ______Jesse wants his fans to know that he is performing at the Artist’s age: ______Creative Contemporary B.A.C.K. the Beach concert Cuisine in support of alocal cause. “I am frustrated by develop- Rules: Outstanding Presentation ers turning my favourite 1. RBC branch at Lakeshore & Leslie (1015 Lakeshore Blvd East, Toronto) The winning colouring sheets will be judged at the Kids Bank Day event on Everything for Your Events parts of Toronto into high- September 20, 2008. rise condos…. I hope 2. Open to children aged 0 to 10. people will come out on 3. Limited to one prize per child September 7 and help us 416-699-1212 prevent the Beaches from www.feastyoureyes.ca becoming the latest victim.” The Best in Entertaining ® Registered trademarks of Royal Bank of Canada. Beaches | life September 2008 5 Things you can do to turn that end of season pressure into your best summer ever Thinking that summer flew by too quickly? 5You’re not alone. With school about the start, most of us have no choice but to begin to get a bit more serious for fall, planning, scheduling, and getting organized once again.

Stop for a moment! Stretch out summer by doing one or more of the following: Come join us for cocktails on the patio with family and friends. elax with friends and family Top Find out how many days are left before Regular Hours: 10 R the end of September and set aside some Mon-Fri: 10:30 am - 10 pm Fashion days and evenings for yourself, family Sat-Sun: 9:30 am -10 pm and friends. 1963 Queen St. East 416.691.8462 Trends all some friends Watch for Accessories Are there people who you wanted to C get together with over the summer but Skinny Jeans Slouchy carryall somehow, it never happened? Invite them ❶ for the skinny ❼ purse, in bold now for that summer barbecue or picnic legged colours and in the park! Wide leg pants, patent leather ❷ worn long Leather belts ackle one project on your “To Do List” (skimming the ❽ with bulky metal Pick one project that you know you need ground!) buckles T to do – maybe not your favourite but Soft, beautiful something that has to get done – and Boots: both knee ❾ finish it while the weather is warm and ❸ high and pointy- bohemian daylight stretches into evening. e Beaches Best Espresso toed ankle boots. patterned scarves Wooden heels made from wool, o on a daytrip are very “in”. silk or cashmere G Visit one place outside your neighbourhood; Long sweater Chunky artisan gallery, museum, country side markets, Now oﬀering home made ❹ vests ❿ jewelry crafted and get away without worrying about the from organic gas! fresh pastas and daily baked Short swingy Summer Sale 50% - 70% O ❺ skirts and/or recycled materials eep summer memories alive fresh croissants Corduroy blazers Download your favourite summer photo ❻ and plaid coats K onto your computer screen so summer stays with you a little longer!. Colours Bright bold colours: ochre (Deep yellow), Tell us what you did, and why you are glad you purple, shitake (mid brown) and burnt orange. did it and email us at [email protected] 6 Beaches | life September 2008 Beaches | life September 2008 7 Greengreen Talk walk We’ve all heard “an apple a day helps keeps the doctor away,” hen you wear multiple hats – selling, he message is good. You pay but here are some apple tid-bits you may not have known. W marketing, buying, T attention to it. But you wonder, Apples are the most varied Apples ripen six to ten McIntosh apples were analyzing, investing – how much more paper, how :food with over 7,500 :times faster at room :discovered by Canadian you keep your eye on much extra energy was varieties throughout the world. temperature than in the fridge. John McIntosh in the late 1700s. industry trends. You put into this message? On average a Canadian One apple has as much Apples are fat, sodium, try to keep up with It’s not just the :eats, 86 apples per year. :fiber as a serving of bran :and cholesterol free. what is happening paper; you think cereal. Two-thirds of the fiber The largest apple ever and lots of antioxidants are All apples have 5 seed in the world about the extra :picked weighed 3 pounds. found in the peel. :pockets, each with a seed. around you, ink, film, stay informed, design time, The Apple Computer logo symbolizes knowlegde (the biblical apple was the fruit from the tree of knowledge). The bite out of the apple could also be pronounced “byte”, a computer technology. and make wise transportation, choices. storage and delivery. Dining Celebrate ou may M Take-out agazines arrive Y end up summer with best seasonal fresh fruit Delivery almost daily along removing the and vegetables! with newspapers, green section so Catering flyers, and various you can actually hold publications. That’s when the publication and read

you suddenly realize that it more easily. That is when NATURALLY RAISED everything you pick up these days you wonder if the message is being talks about being green, doing green, and received or simply tossed aside, hopefully in being more green. a recycling bin. BEST SELECTION of naturally raised hen one day a publication arrives that is twice t is a dilemma communicators face - how to free ranged meats Casa Di Giorgio provides a casual-to-upscale dining T as thick as all the rest, with a special “green I get out an important message in a way that gets and poultry in the city. experience for enjoying fresh pasta and various pizzas. insert” explaining why going green is so important attention. But if you truly love the planet, is this the The menu doesn't end at that, it also boasts various and how we can all make a difference. way to really demonstrate being green? Order Online appetizers, salads, veal, grilled ﬁsh and meats. 1646 Queen St. E. www.meatonthebeach.ca Is it time for more green talk…. (Next to the LCBO, across from Alliance Cinema) 1860 Queen Street East Or do we focus on doing more, “green” ? 416-686-7066 www.casadigiorgio.ca 416.690.1228 Free Parking! 8 Beaches | life September 2008 Beaches | life September 2008 9 my Secret Beaches Spot Shane Clodd's sculpture, "The Moirai," tells the tale of three sisters. Known as the Three Fates, they were believed to be responsible for one's past, present and future. They include Clotho, who spins the thread of life, Lachesis, who weaves the fabric of one's actions, and Atropos, who snips the thread at the end of one's life.

Edward Freeman

Congratulations to... Henry Hlady, Martha Rieser, Valerie March, Cindy Curley and Rob Sharples for knowing that July’s secret Beaches spot was the door to the beach from the big white house on the waterfront (between Neville Park and Munro Park). The winners will be contacted to choose their movie passes.

to win Do you recognize this view? If you can tell us where the photo was taken, you become eligible to win a movie pass for two for the Alliance Cinema in the Beach or the Fox Theatre. Three winners will be chosen. Send in your answer by October 1, 2008.

Email your answer to: [email protected]

yoursecret Beaches spot Send us a photo by email or mail plus a 75-100 word description of your Secret Beaches Spot and Beaches|life may feature your place (not so secret now!) in an upcoming issue. Email us at: [email protected] 10 Beaches | life September 2008 Beaches | life September 2008 11 The list includes large format posters (even as few a one copy if you want!), large format printing on canvas or vinyl fabric, large and small magnetic signs, long banners, labels of every size and shape, backlit signs, or as Warren describes, my•tech “for us, the sky is no longer even the limit!” Warren’s grandfather started in the sign making world three generations ago. In the 1960’s, his father’s work included sandblasting out the items in your Inbox (0) subway signs for the new subway stations in Like most people, you probably empty your mailbox Toronto. Today, however, Club Ink confines its at your front door or hallway every day. Then you sort work to the miracles of digital printing and its your mail, recycle some and keep the rest, probably in almost countless applications. just 3-4 piles. Club Ink customers include numerous agencies But do you use your computer mailbox the same way? and marketing companies who know they If you are like most people, probably not. can rely on Warren for fast turnaround and Here are three easy steps to a more organized, and Signs of our times competitive trade pricing. Club Ink also does less crowded computer inbox! work for local and Toronto business owners looking for everything from outdoor and Step 1: Set-up for folders indoor store signs, magnetic truck and car Three generations of sign Create mail folders for each key area, but keep it to a signs, reflective decals that light up at night, minimum – up to 5 main folders: creation and still printing! promotional and branded stickers. Retail clients include those who wish to enlarge a favourite Business/Work • Personal • Delete A visit to Club Ink teaches you more about sign production in the 21st century than you photo for mounting, or perhaps transfer onto Saved Info or Archive • To Do/Action may have ever thought possible. Formerly an industry known for hand painted letters and canvas to make framed prints. screen printing, the pristine Club Ink at Main and Gerrard is a quiet, clean shop with digital Step 2: Sort your mail equipment to fill your every sign requirement – and much, much more. Club Ink’s digital press prints up to 5 feet wide. The cutting equipment can create any shape, When you check your email, sort messages “We’re not about printing business cards and brochures”, explains the owner Warren Vesak. resulting in custom letters and logos and various immediately into the different folders. This will make “But most people come here and find there are many services we offer that are new to them.” shapes for stickers or decals. The press prints on it easier to answer your messages, prioritize, and save a range of materials, from paper and heavy card key information. stock, to vinyl, canvas, magnetic board, etc. Step 3: Empty your inbox Recently relocated to the Main and Gerrard store, Warren’s vision for Club Ink is “a cafe Empty your email box, like you’d empty your home- where customers walk in with their laptop to mailbox. get something done, find out about the options Start with deleting messages that sit around for more and on the that will work for them, then either wait or come than 6 weeks. You might risk losing something, but coming,going move back.” it cannot be too important if you have not needed it for over 6 weeks. Welcome new neighbours Thank you and best wishes “Our machines are here for you,” says Warren, Chabad – 2273 Queen St. E. Little Richards Coin Laundry – 2483 Queen St. E. “Now, what can we print for you today?” Scroll down your remaining emails, review and sort Cook It – 1835 Queen St. E. them into your folders. Once you get into the habit of sorting, you’ll get faster at it and better at knowing Enchanted Teak – 2138 Queen St. E. If you are opening a new business in the Beaches, moving, Club Ink is located at what to keep, and what to delete. On the move closing, or reopening, let us know. We will add you to the list in our next Beaches|life magazine. Contact us at: 2195 Gerrard Street East, Daniela Beauty Salon – Moving to 2493 Queen St. E. [email protected] or 416-690-4269. just west of Main Street. Try it, you will feel good!

12 Beaches | life September 2008 Beaches | life September 2008 13 Beaches Entertainment Pass Royal Bank Leslieville an entertainingFinding the perfect gift giftENTERTAINMENT idea has never been easier Branch asks: The Beaches Living Entertainment ENTERTAINMENT Pass is the perfect gift to give to PA S S Enjoy a Saturday afternoon movie at the Fox Theatre for a family of four with this PASS. family, friends, neighbours, www.foxtheatre.ca| 2236 Queen St. E. | 416-691-7330 employees, coaches or teachers. PASS $20 $40 Enjoy a weekday evening movie at the Fox Theatre with this PASS. www.foxtheatre.ca| 2236 Queen St. E. | 416-691-7330 What can It's the perfect gift because: ✓ it's easy to buy ✓ it fits your budget Visit www.BeachesLiving.ca ✓ we do for everyone loves movies Entertainment Pass to make the community the number one focus. and shopping for a complete list of participating businesses. Erin’s no stranger to the community, having spent Each pass gives you a movie, plus your choice of Purchase passes at the Fox Theatre(2236 Queen St. E.), the past seven years serving RBC branches in the or one of our participating businesses. you today? Beaches. She also hires staff from the neighbourbood a restaurant meal or special shopping treat. Good at many participating shops and restaurants in the if possible. Beaches neighbourhood. Beaches Entertainment Program is brought to you by: So what are customers saying about the Leslieville he Royal Bank Leslieville opened its doors a RBC? Word of mounth is definitely spreading and My Pass is for a 1 person. B e a c h e s My Family Pass is for 2 adults and 2 children. year ago (Sept. 2007) as a brand new branch it’s the staff that's getting everyone’s attention. looking for brand new customers. Almost “This is the friendliest branch I’ve ever been to,” T12 months later, the beautifully appointed branch stated one happy custom. “I’ve heard about this has established a strong reputation in the Beaches branch!” claims another. and Leslieville community as super friendly and service-orientated for both retail and small business Erin is making sure this trend continues. “People in customers this area expect exceptional care,” she explains, “they know what is acceptable and what is not.” “We have Branch Manager Erin Shields credits this response to get it right the first time.” with the overall approach that asks, “What are you getting from your bank?” Erin makes it a priority RBC Leslieville is particularly suitable for personal to continually train and coach staff in how to offer and small business owners who need advice and wholistic financial advice and top notch service. services that combine both personal and business needs. In preparation for small business month this “Customer services”, she explains, “Must start from October, Sr. Account Manager Joanne, has been busy the first point of contact – the moment someone visiting local business owners. This will culminate walks in the door”. in a special small business event by the branch in RBC Leslieville draws most of its customers from October (watch for details in Beaches Life!) local businesses, and/or residents who commute to “There are so many different needs among our and from Leslieville and the surrounding area. They clients,” says Erin. “The goal of our staff is to help stop off at the new shopping centre at Lakeshore and our customers reach their financial goals – whether Leslie, finding it is convenient to do their banking these are simple or complex.” there.

Although the Royal Bank “head office” recommends Hours: Mon, Tue, Wed, 9 am to 4:30 pm standard hours among branches, Erin adjusted Thurs, Fri, 9 am to 7 pm the branch’s hours to correspond with those of the Sat, 9.30 am to 3 pm surrounding stores. It’s all part of the overall desire 14 Beaches | life September 2008 Beaches | life September 2008 15 off Classic Fireplace & Gourmet Grills 10% Get an additional $20… Visit our booth at the Toronto Fall Home Show, September 18th – 21st, at the CNE Better Living With the purchase of a Prestige or Ultra Chef RB model BBQ get a free cover, tool set and smoker tube. Centre and receive an additional 10% oﬀ all purchases when you book a free in-home consultation. www.mendocino.ca Bring in this coupon and get an additional 2020 Queen Street East • 416-690-7976 $20 worth of cooking or cleaning supplies. www.classicfireplace.ca Present this coupon at time of purchase and receive an additional 1828 Queen Street, East • 416.698.3473 10% off. Coupon good for one purchase only. One per customer. No cash value. Offer expires September 15, 2008. Expires: October 1, 2008

Jaimco Pays all the taxes! www.jaimco.com 631 Kingston Road 416-691-9116 off 416-691-7070 2271 Queen St. E. 20% Present this coupon at time of purchase and Jaimco will pay the tax. FACIALS Valid for 1 invoice only. www.tottospa.com Expires: October 31, 2008 Expires: September 30, 2008

Save Make it a Cherry Lane today % Cherry Lane 50 Tart cherry juice can bring you relief of arthritis, gout 10% off and headaches naturally. Cherry Lane 10% off with this coupon. with this coupon 155 Main Street We have your style! Expires: September 30, 2008 Shutters 416-690-6399 Draperies Bring in this coupon and recieve 50% off your purchase. Wood Blinds Expires: September 30, 2008 Cellular Shades Roller Shades 30% OFF Vertical Blinds selected Signature™ Series products Woven Woods $50 and more! Call today for details! Gift 416-691-2800 Certificate or visit us online at www.budgetblinds.com 992 Kingston Road • 416.690.0511 FREE in-home consultation & estimate Free home estimate on your furnishings for consignment Each Franchise Independently Owned and Operated with this coupon. One coupon per household. ©2007 Budget Blinds, Inc. All Rights Reserved Expires: October 31, 2008 Expires: September 30, 2008 Beaches | life September 2008 17 Beaches Living connecting you and your customers reasons why Beaches Living is your best Nine connection to the Beaches community. One stop marketing for small business If you need any marketing services Bringing businesses to our Beaches Contests and Photos 3 such as graphic design, poster printing, residents, twice a year for the distribution, web design, etc. please ask us Organizes community 1 past five years... 8 about our one stop marketing solutions for contests A team of friendly Professionals (My Secret Beaches small businesses. Spot, Halloween Decorations, etc.) • as the Beaches premier

We will help you meet your marketing and online photo galleries of business and community 9 needs to promote you and your business. community and business events. guide • published twice a year with a 40,000 circulation Beaches|Life brings you up to date • hand-delivered Beaches Entertainment Pass business news and community Door-to-Door in the information... Beaches Living brings together An event showcasing all kids' 2 Beaches, Riverdale, Leslieville, Birchcliff 7 local businesses to create an programs available in the Beaches! and the Bluffs • published 6 times per year, and entertainment experience with a • distributed at over 45 hotels in downtown 6 A free Open House for parents and delivered Door-to-Door to over movie, dining and shopping. Toronto kids to learn about and explore kids' 20,000 homes and businesses in programs and opportunities. the greater Beaches area • available 24/7 at beachesliving.ca B ea hc es • APEX- Award Publication of Exellence • features local businesses and September 2008 community updates winner in 2007 and 2008! So long summer... www.beachesliving.ca • readers enjoy the helpful, fun and no, not yet Top 10 fashion Live Opera and Fine Dining in the Beaches trends this fall Enough !"#?% Talk interactive articles and personal Test your apple IQ Beaches Living Guide, Fall/Winter 08/09 from Paris to The best community info the Beaches Creator of the highly successful Beaches' stories in Beaches|Life will be published in October 2008. 4 hub online - includes a 5 Opera and Fine Dining experience held at directory showcasing local Beaches Alliance Cinema and local restaurants. businesses.

Beaches Living, your local business partner in the Beaches. 18 Beaches | life September 2008 For more information, contact us at 416.690.4269, [email protected] Our new expansion includes: • Roof top salt water hot tub • Roof top massage 416-691-9116 • Double massage room 2271 Queen St. E. with waterfall • Lakeview pedicure lounge www.tottospa.com Group bookings are welcome Book your reservations or Sign-up for our email oﬀering Weekly Specials on purchase gift certiﬁcates online Facials, Pedicure and Manicure and much more...