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2012Ovationwinningentriesbooklet

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2012Ovationwinningentriesbooklet Table of Contents 4. A Message from the IABC/Toronto President 5. A Message from the OVATIONS Awards Organizers 6. OVATION Awards Gala Sponsors 7. 2012 IABC/Toronto Awards of Distinction 21. IABC/Toronto Awards of Disctinction 21. Bobbie Resnick Philantropy Award 21. 2012 IABC/Toronto Student of the Year Award 21. Corporate Communications Department of the Year 6. 2012 OVATION Awards Winning Entries Communications Management 7. Community Relations 7. Media Relations with a budget up to $50K 9. Media Relations with budget greater than $50K up to $100K 11. Media Relations with budget greater than $100K 12. Marketing Communications greater than $50K up to $100k 12. Marketing Communications with budget greather than $100K 12. Special Events with budget up to $50K 14. Special Events with budget greather than $50K up to $100K 14. Special Events with budget greater than $100K 14. Issues Management and Crisis Communications 15. Employee, Member or HR Communication 15. Strategic Management Process 16. Brand Communications 16. Social Responsibility Including Economic, Societal and Environmental Development 17. Electroinc, Digitial and Interactive Communications 18. Social Media Communication Skills 19. Writing 20. Publications 20. Multimedia or Digital Content Communuication Creative 20. Publication Design Other Graphic Design/ 3D 21. 3D Awards of Distinction 21. Bobbie Resnick Philanthropy Award 27. 2012 IABC/Toronto Student of the Year Award Behind the Scenes 225. OVATION Awards Judges 240. 2011/2012 IABC/Toronto Board 241. 2012 OVATION Awards Committee Members 243. About Us A Message from the IABC/Toronto President As new communications channels continue to appear and develop, communicators are required to work harder to deliver concise messages to audiences and make them stand out. This year’s OVATION Awards theme “Show Your Colours!” reflects the challenge we face as communicators to be heard in a crowded media landscape. In a record‐breaking year for OVATION award submissions, these winners being recognized tonight delivered outstanding communication programs which met this challenge head‐on with strategic and innovative thinking. Each winning entry demonstrated to the judges the unique challenge of the project, the team’s meticulous thought process and the creativity of their solutions. Of course, this program would not be possible without all of the hard work of numerous volunteers. A huge debt of gratitude is due to the IABC/Toronto members who have spent hundreds of hours to put on the OVATION program, especially Katie O’Dell, VP of Awards and Cyrus Mavalwala ABC, VP of Accreditation & Standards. Katie has been leading a large team of volunteers since September to ensure the program’s success. Cyrus organized a team of senior communication professionals who offered their weekends and evenings to carefully review and judge the entries. The efforts of all of these volunteers continue to strengthen and enrich the program. We also owe a big thank you to our sponsors: News Canada, The Canadian Press Images, CNW Group, Cision, and Fusion Design Group Inc. Your contributions and support are sincerely appreciated. On behalf of IABC/Toronto, I congratulate all the 2012 OVATION Award winners. We will all be cheering you on tonight as you Show Your Colours! Trell Huether President, IABC/Toronto A Message from the OVATIONS Awards Organizers The IABC/Toronto OVATION Awards recognize the high standard of excellence found in the Greater Toronto Area communications community. Each year we are amazed by the creativity and professionalism demonstrated by the entries. This year’s theme – Show Your Colours! – is reflective of some of the outstanding talent we’ve seen. Tonight, we celebrate OVATION Award winners, the Bobbie Resnick Philanthropy Award winner and the Student of the Year Award winner. We also celebrate the success of IABC/Toronto, the world’s largest IABC chapter. We can say with great confidence that the work being honoured tonight not only celebrates the best in our local area, but some of the finest creative communications in the world. This year, we saw a record number of OVATION entries. It is with sincere gratitude that we acknowledge all of the entrants, judges, advisors, sponsors and volunteers who were involved with the 2012 IABC/Toronto OVATION Awards. We would especially like to thank our judges who spent countless hours poring over this year’s submissions, as well as Daniella Girgenti, Karen Madho and Sacha Vaz for all their help on the ground. We also owe thanks to an amazing team of Awards volunteers led by directors Kate Blackwell, Sheena Campbell, Suzanna Cohen, ABC, Aarathi Edward, Beverly Fairclough, Katherine Kolenchuk, Steven Mills, Jill Noble, Juliet Paul‐Kamanu and Elizabeth Pek. Your creativity, enthusiasm and hard work have gone a long way to make the entire OVATION Awards program a success. We’d also like to extend our gratitude to this year’s sponsors for their support: NewsCanada, The Canadian Press Images, CNW Group, Cision and Fusion Design Group. We invite you to sit back, raise your glass, and laugh at the comedic antics of Second City’s Lee Smart in celebration of the 2012 IABC/Toronto OVATION Awards. Cyrus Mavalwala, ABC Katie O’Dell VP, Accreditation & Standards, IABC/Toronto VP, Awards, IABC/Toronto 2012 OVATION Awards Gala Sponsors We would like to acknowledge our generous sponsors: 2012 IABC/Toronto OVATION Award Winners COMMUNICATION MANAGEMENT This division includes projects, programs and campaigns defined by a communication plan. Entries in these categories: • might include a combination of communication materials, or • might focus on a single communication initiative within a larger campaign. Entrants must demonstrate how their project applied a full range of planning and management skills, while the Work Plan addresses how the entry relates to and affects the organization’s overall business strategies. Community Relations Programs targeted at community audiences, including not‐for‐profit and volunteer organizations. Award of Merit Title of Entry: A Historic Remembrance Day View Entry Entrants: Martine Levy, James Loftus, Greg Vallentin, Leah Walters, Erin Bodley Entrant Company: DDB Public Relations Award of Excellence Title of Entry: Get Volunteering Entrants: Manifest Communications: Andrea Donlan, Stephanie Mannone; Volunteer Canada: Ruth View Entry MacKenzie, Paula Speevak‐Sladowski, Wendy Mitchell, Graham Machacek, Phoebe Powell, Melanie Hientz, Shannon Harvey; Manulife Financial: Jeronimo DeMiguel; QMedia: Dorothy Engelman Entrant Company: Manifest Communications, Manulife Financial, Volunteer Canada, QMedia Solutions Award of Excellence Title of Entry: The Creation of Koodonation ‐ Canada's First‐Ever Microvolunteering Community Entrants: Deborah Weinstein, Michael Shipticki Entrant Company: Strategic Objectives and Koodo Mobile Government Relations Award of Merit Title of Entry: Kidney Cancer Canada‐Atlantic Campaign Entrants: Environics Communications and Kidney Cancer Canada Entrant Company: Environics Communications Media Relations Programs focusing on the news media as the main channel used to reach target audiences. 4a Media Relations with budget up to $50K 4b Media Relations with budget greater than $50K up to $100K 4c Media Relations with budget greater than $100K Media Relations with budget up to $50K Award of Excellence Title of Entry: Tenderflake declares 2011 the year of the pie Entrants: Tracey Bochner, Karen Williams, Kathleen Adams, Jessica Bouchard, Paradigm Public Relations; Cheryl Gill, Krissy Dziewior, Sylvia Sicuso, Maple Leaf Foods Entrant Company: Paradigm Public Relations Award of Excellence Title of Entry: Renter's Insurance 101 Entrants: Michael Abbass, Diane Bellissimo, Liz Christiansen, Falan Hamilton, Jillian Turgeon, Paradigm Public Relations; Natalie Jikerjian, Samson Yuen, Tara Sirinyan, Fiona Hirst, TD Entrant Company: Paradigm Public Relations and TD Award of Excellence Title of Entry: The Climb to Conquer: Destigmatizing mental health in the youth and adolescent community Entrants: Rob McEwan, Caroline De Silva, Kristina Rikunova, Daniel Tisch APR Entrant Company: Argyle Communications Award of Excellence Title of Entry: Building Canada’s Better Vibes‐one good deed at a time Entrants: Julie Rusciolelli, Natalia Smalyuk, Kirsten Walkom and Colin Nekolaichuk; Zulu Alpha Kilo: View Entry Zak Mroueh; Media Experts: Mark Sherman Entrant Company: MAVERICK PR Award of Merit Title of Entry: Cold blast melts away irregular heartbeat ‐ Arctic Front® Media Launch Entrants: Xposure PR and Medtronic of Canada Entrant Company: Nancy White, Stuart Weinberg Award of Merit Title of Entry: TD brings e‐recycling to local communities Entrants: Tracey Bochner, Carolyn Abbass, Sinead Brown, Andrea Hanft, Paradigm Public Relations; Barbara Timmins, Tamar Nersesian, TD Entrant Company: Paradigm Public Relations and TD Award of Merit Title of Entry: Rest Easy: The Launch of Sleep Country Canada Sleep Medicine Labs Entrants: Alison George, Kendra Dubyk, Daniel Tisch APR Entrant Company: Argyle Communications Award of Merit Title of Entry: Franklin Templeton Investment Forum: Capitalize on a Changing World Entrants: Argyle Communications Entrant Company: Daniel Tisch APR, FCPRS, Keith Damsell, Sarah Kingdon, Debra Chan, Leily Shafaee, Sophie Garber, Winnie Kam Award of Merit Title of Entry: Setting the Pace ‐‐ Advisa MRI™ Media Launch Entrants: Melicent Lavers‐Sailly, Medtronic of Canada, Jane Wilcox, ABC, Xposure PR, Terance Brouse, Xposure PR Entrant Company: Xposure
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