VELIKA RECESIJA I KRIZA NEOLIBERALNE EKONOMIJE Sremska Kamenica - Novi Sad, 28 - 29
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Zbornik Univerziteta Edukons za društvene nauke Proceedings of Educons University for social science VELIKA RECESIJA I KRIZA NEOLIBERALNE EKONOMIJE Sremska Kamenica - Novi Sad, 28 - 29. maj, 2014. THE GREAT RECESSION AND CRISIS NEOLIBERAL ECONOMY Sremska Kamenica - Novi Sad, May 28 - 29, 2014. Sremska Kamenica, 2014. UDK: XXXXXXXXX ISBN: 978-86-87785-52-6 ZBORNIK UNIVERZITETA EDUKONS za društvene nauke PROCEEDINGS OF EDUCONS UNIVERSITY for social science Knjiga 5. Peti naučni skup sa međunarodnim učešćem Univerziteta Edukons u Sremskoj Kamenici VELIKA RECESIJA I KRIZA NEOLIBERALNE EKONOMIJE Sremska Kamenica - Novi Sad, 28 - 29. maj, 2014. Izdavač: Univerzitet Edukons, Naučno-istraživački centar Vojvode Putnika 87, Sremska Kamenica Tel: 021/4893-610, 4893-611 E-mail: [email protected] www.educons.edu.rs Za izdavača: Prof. dr Aleksandar Andrejević, Rektor Univerziteta Glavni i odgovorni urednik: Prof. dr Bojan Dimitrijević, Predsednik Naučnog saveta skupa Recenzenti: prof. dr Slobodan Vidaković, prof. dr Nenad Penezić, prof. dr Bojan Dimitrijević, doc. dr Muhi Bela, doc. dr Radenko Marić, prof. dr Manuela Epure (Spiru Haret University, Rumunija), prof. dr Mirko Tripunovski (FON Univerzitet, Makedonija) Naučni savet skupa:prof. dr Aleksandar Andrejević, prof. dr Bojan Dimitrijević, prof. dr Slobodan Vidaković, prof. dr Nenad Penezić, dr Milenko Dželetović – vanredni profesor, doc. dr Jelena Jotić, doc. dr Muhi Bela, doc. dr Radenko Marić, prof. dr Kvetoslava Matlovičova (Prešov Univerzitet, Slovačka) i prof. dr Đorđi Tonovski (FON Univerzitet, Makedonija), prof. dr Manuela Epure (Spiru Haret University, Rumunija), prof. dr Mirko Tripunovski (FON Univerzitet, Makedonija) Redakcija: prof. dr Bojan Dimitrijević, prof. dr Slobodan Vidaković, prof. dr Nenad Penezić, doc. dr Jelena Jotić, doc. dr Muhi Bela, doc. dr Radenko Marić Sekretar redakcije:doc. dr Jelena Jotić, doc. dr Radenko Marić Prevod na engleski jezik: Bojan Milovanović Slog: Miloš Molnar Štampa: XXXXX Tiraž: 300 primeraka SADRŽAJ – CONTENT I JAVNI SEKTOR I MAKROEKONOMIJA Spirkoski Blagoja, Radica Dishlieska MACEDONIAN PUBLIC DEBT BEFORE, DURING AND AFTER GLOBAL AND DEBT FINANCIAL CRISIS ....................................................................... 9 Marijan Stevanovski CURRENCY CRISIS IMPACT ON THE MACROECONOMIC PERFORMANCE OF NATIONAL ECONOMY ............................................................... 23 Slađan Ajvaz, Mile Račić GLOBALIZACIJA, KRIZA I POLITIČKI POREDAK ...................................................... 31 GLOBALISATION, CRISIS AND POLITICAL SYSTEM ............................................... 40 Žarko Ristić GLOBALIZAM I NEOLIBERALIZAM ............................................................................. 41 Jovan B. Dušanić EKONOMSKA KRIZA I KRIZA EKONOMSKE NAUKE .............................................. 53 Bojan Dimitrijević VELIKA RECESIJA I NEUSPEH EKONOMSKOG LIBERALIZMA. PREDLOZI ZA NOVU EKONOMIJU ............................................................................... 79 THE GREAT RECESSION AND THE FAILURE OF ECONOMIC LIBERALISM. PROPOSALS FOR A NEW ECONOMY ............................................... 108 Miljan Draganić, Zoran Njegovan KONCEPT NEOLIBERALIZMA IZNEVERENA NADA ILI JEDINA NADA ............................................................................................. 109 CONCEPT OF NEOLIBERALISM-FAILED HOPE OR THE ONLY HOPE ................. 123 Sanja Filipović PREISPITIVANJE NEOLIBERALNOG KONCEPTA U ZEMLJAMA ZAPADNOG BALKANA ....................................................................... 125 REVIEW OF NEOLIBERAL CONCEPT IN THE WESTERN BALKANS COUNTRIES ................................................................ 142 Munitlak Ivanović Olja NEOLIBERALNA DOKTRINA – RAZLOG EKONOMSKE KRIZE I FAZE RECESIJE U PRIVREDNOM CIKLUSU ............................................................. 143 NEOLIBERAL DOCTRINE –THE REASON OF ECONOMIC CRISIS AND RECESSION IN PHASE OF ECONOMIC CYCLES ............................................. 151 Radenko Marić, Jelena Jotić, Jelena Vemić-Đurković RAZVOJ SPOLJNE TRGOVINE KAO ŠANSA OPORAVKA SRPSKE PRIVREDE ................................................................................ 153 FOREIGN TRADE DEVELOPMENT AS AN OPPORTUNITY OF RECOVERY OF THE SERBIAN ECONOMY ................................................................ 162 Vladimir Đ. Đaković, Goran B. Anđelić NEOLIBERALNI KONCEPT U TRANZICIONIM EKONOMIJAMA - DILEME I ZASEDE ...................................................................................................... 163 NEOLIBERAL CONCEPT OF TRANSITION ECONOMIES - DILEMMAS AND AMBUSHES .................................................................................... 173 Miroslav Milutinović, Nenad Živković ULAZAK SRBIJE U EVROPSKU UNIJU JEDAN OD NAJVAŽNIJIH PRIORITETA PRIVREDNOG RAZVOJA ...................................................................... 175 ENTRY IN SERBIAN EUROPEAN UNION AS ONE OF THE MOST IMPORTANT PRIORITIES OF ECONOMIC DEVELOPMENT ................................... 181 Biljana Stankov, Jasmina Markov, Milijana Roganović INVESTICIONE DESTINACIJE SRBIJA I HRVATSKA U DOBA GLOBALNE KRIZE ......................................................................................................... 183 INVESTMENT DESTINATIONS CROATIA AND SERBIA IN TIME OF GLOBAL CRISIS ....................................................................................... 197 Admir I. Beganović OTVORENA INOVACIJA I JAVNA POLITIKA -ODGOVOR NA RECESIJU UZROKOVANU NEOLIBERALNOM EKONOMIJOM U SRBIJI I ZEMLJAMA U OKRUŽENJU ................................................................................ OPEN INNOVATION AND PUBLIC POLICY RESPONSE TO THE RECESSION CAUSED BY THE NEOLIBERAL ECONOMY IN SRBIJA AND THE NEIGHBORING COUNTRIS ............................................................................... Jelena D. Tošković, Jovana S. Adžić, Jasna L. Marković POSLEDICE IMPLEMENTACIJE NEOLIBERALNE IDEOLOGIJE U ZEMLJAMA U TRANZICIJI I REPUBLICI SRBIJI ....................................................... 199 CONSEQUENCES OF NEOLIBERAL IDEOLOGY IMPLEMENTATION IN TRANSITION COUNTRIES AND THE REPUBLIC OF SERBIA ........................... 230 II RAČUNOVODSTVO I FINANSIJE Savo Ashtalkoski THE CRISIS AND THE BANKING SECTOR IN THE REPUBLIC OF MACEDONIA - WHAT'S CHANGED? ........................................................................... 233 KRIZA I BANKARSKI SEKTOR U REPUBLICI MAKEDONIJI - ŠTA SE PROMENILO? .................................................................................................. 240 Slobodan V. Vidaković, Pavle P. Parnicki, Milan Ljubojević GUBITAK POVERENJA U RAČUNOVODSTVENU PROFESIJU – POSLEDICA NEOLIBERALNOG EKONOMSKOG MODELA .................................... 241 LOSS OF TRUST IN THE ACCOUNTING PROFESSION – CONSEQUENCE OF NEOLIBERAL ECONOMIC MODEL ......................................... 262 Danica Petrović, Snežana Cico, Izet Banda DUE DILIGENCE PROCES – U FUNKCIJI OTKLANJANJA NEGATIVNIH POSLEDICA NEOLIBERALIZMA ........................................................ 263 DUE DILIGENCE PROCESS – IN FUNCTION OF REMOVING THE NEGATIVE CONSEGUENCES OF NEOLIBERALISM ................................................ 282 Jova Miloradić, Simonida UTICAJ KRIZE NEOLIBERALNE EKONOMIJE NA OSIGURAVAJUĆU DELATNOST U REPUBLICI SRBIJI ........................................... 283 IMPACT OF THE CRISIS NEOLIBERAL ECONOMICS TO INSURANCE ACTIVITIES IN SERBIA ................................................................... 288 Bojana Kordanuli EFEKTI SVETSKE EKONOMSKE KRIZE NA RAZVOJ PENZIJSKIH FONDOVA U REPUBLICI SRBIJI .................................................................................. 289 EFFECTS OF GLOBAL ECONOMIC CRISIS ON THE DEVELOPMENT OF PENSION FUNDS IN SERBIA .................................................................................. 308 III PREDUZETNIŠTVO, MARKETING I MENADŽMENT Mirko Tripunoski, Aleksandar, Antoaneta Vasileva TRUE VALUE DELIVERY TO CONSUMERS, A BASIS FOR MARKETING TRUST ............................................................................. 311 Irena Ashtalkoska THE IMPACT OF PERFORMANCE PLANNING OF EMPLOYEES ON THE COMPETITIVENESS OF ORGANIZATIONS IN CRISIS CONDITIONS ......................................................... 321 Dori Pavloska – Gjorgjieska, Zoran Filipovski, Sreten Miladinovski MARKETING TOOLS IN DESTINATION SELLING IN TIMES OF A WORLD ECONOMIC RECESSION ...................................................................... 323 Jana Ilieva, Sanja Nikolic, Vesna Poposka THE SIGNIFICANCE OF INTELLECTUAL CAPITAL IN CREATING NEW VALUES TO THE ORGANISATION IN MACEDONIA .................................... 345 Branislav M. Mašić, Slavko S. Simić, Sandra B. Nešić KONTROLING: INSTRUMENI I NJIHOVA PRIMJENA U PREDUZEĆIMA U BOSNI I HERCEGOVINI ................................................................ 355 CONTROLLING: INSTRUMENTS AND THEIR APPLICATION IN COMPANIES IN BOSNIA AND HERZEGOVINA ........................................................ 366 Slađana Čabrilo NEOLIBERALIZAM I EKONOMIJA ZNANJA ............................................................. 367 NEOLIBERALISM AND KNOWLEDGE ECONOMY .................................................. 386 Diona Đurđević, Vilmoš Tot ZNAČAJ DATABASE MARKETINGA U DOBA VELIKE RECESIJE ....................... 387 THE IMPORTANCE OF DATABASE MARKETING DURING THE GREAT RECESSION ............................................................................. 402 Branislav Radnović,