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Weekly Industry Update March 12th, 2012 MARKTING NEWS Taco Bell beefs up new campaign with augmented reality ...................................................................... 1 Harry Raaphorst Appointed as New Managing Director of DirectSmile .................................................. 3 PUBLISHING NEWS ALM Hires Bill Carter As New President and CEO .................................................................................. 3 Major Book Publisher Named Innovator of the Year ............................................................................... 4 Highlights For Children launches new magazine in China ...................................................................... 5 Justice Department threatens Apple, publishers with antitrust suit ......................................................... 6 Lagardere SCA’s Magazine Portfolio ....................................................................................................... 7 Lulu Partners with College Stores ............................................................................................................ 8 Publishers oppose bill on scholarly open access..................................................................................... 8 Stephanie George, Steve Sachs To Leave Time Inc. in Laura Lang's First Executive Shakeup ............ 9 RETAIL NEWS Best Buy taps former Starbucks exec as its new digital head ................................................................. 9 Foot Locker unveils updated strategic plan, to open stores in 2013 ..................................................... 10 REI future looks bright in Sunshine State .............................................................................................. 10 Safeway raises expectations for 2012 ................................................................................................... 10 Stein Mart expands in existing markets ................................................................................................. 11 Williams-Sonoma puts 2011 to bed with higher profits .......................................................................... 11 ECONOMIC UPDATE GDP: 3.0% in Q4 2011 Unemployment Rate: Unemployment was unchanged at 8.3 percent Consumer Confidence: The Index now stands at 70.8 up from 61.5 in January MARKETING NEWS Taco Bell beefs up new campaign with augmented reality Rimma Kats , Mobile Marketer . 3/9/2012 Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company’s new Doritos Locos Tacos and elevate the user experience through technology. The company partnered with Frito-Lay to reinvent its mobile popular menu item fifty years after introducing it. Taco Bell added a mobile component to engage users on another level. “Our consumers are constantly connected through their mobile devices and we want to engage with them in a way that is relevant and convenient for them,” said Tressie Lieberman, director of digital marketing for Taco Bell. “Forty-seven percent of millennials are engaging with social media while they’re eating,” she said. “The Buzz Finder feature in the Taco Bell mobile app gives them an outlet to do so directly with our brand, 1 sharing their experience and seeing it in the bright lights of a digital billboard in New York City or Los Angeles.” Augmented reality Through the app's Buzz Finder, which features augmented reality, consumers will be able to connect with the brand. Consumers can hold their mobile device to Taco Bell's soda cups or the Doritos Locos Tacos box and the augmented reality will appear. The augmented reality will be promoted through Taco Bell’s Web site, its mobile app and it will be located on medium and large cups, as well as through the Doritos Locos Tacos Big Box Meal. Additionally, from March 12 through May 6, several tweets featuring the hashtag #DoritosLocosTacos will be shown on digital billboards in New York City’s Times Square and on Los Angeles’ Sunset Boulevard. “We heard from consumers in test marketing that Doritos Locos Tacos is a mind-blowing experience and augmented reality allows us to elevate this experience through technology,” Ms. Lieberman said. “Consumers can read other tweets as well as share their own. “Being a leader in the mobile space is important to us because this allows us to engage with our consumers in a way that is relevant,” she said. “Our new tagline, Live Más, is all about an explorer mindset and inspiring people to try new things. “With the mobile app, we can provide easy access to our brand and share exclusive content via QR codes.” Mobile bar codes In addition to using augmented reality, Taco Bell is also using QR codes to engage users. Music will play a key role in the launch of Doritos Locos Tacos beyond being featured in the television advertisements, per Taco Bell. The company is integrating its brand and Doritos Locos Tacos at the Feed the Beat Concert Series. Those not attending can still view performances by scanning QR codes featured on the Doritos Locos Tacos holsters, which lead users to exclusive video content showcasing performances from the Hype Hotel. A new performance will be featured each week. Taco Bell is also running a television campaign to promote its Doritos Locos tacos, which was created by Draftfcb Orange County. “Moving way beyond traditional approaches, the integrated effort leaned heavily into leveraging Twitter, Taco Bell's Facebook presence and even augmented reality,” said Teddy Brown, executive creative director at Draftfcb Orange County. “Being a brand that's just as concerned about delivering great food as much as they are a great consumer experience, the augmented reality feature allows customers to stream and share live messages about the Doritos Locos Taco in a way that's never been done before,” he said. 2 Harry Raaphorst Appointed as New Managing Director of DirectSmile Press release from the issuing company , Whattheythink.com . 3/7/2012 DirectSmile, a leading provider of software for cross media marketing, image personalization and web-to- print, has appointed Harry Raaphorst as its new Managing Director. Raaphorst is succeeding Axel Marciniak who held this position since 2007. Harry Raaphorst is an experienced industry professional and well-known as the former Managing Director of Atlas Software BV, the developers of VDP software PrintShop Mail. He has been working for DirectSmile as a Partner Manager since 2007. "To simplify personalized marketing - this is the mission I believe in, and this is also the mission of DirectSmile," says Harry Raaphorst, "I am grateful for the unique opportunity to lead a company with such innovative products and a fantastic, dedicated team, as well as successful customers and partners worldwide. It is my goal to further develop and strengthen these relationships to sustain steady growth, profitability and market leadership." Axel Marciniak says: "I have been working very closely with Harry Raaphorst during the last couple of years and he’s a very driven person, committed to the progress and expansion of this company. With his clear vision, experience and enthusiasm, I’m confident DirectSmile has a successful future ahead of it." Axel Marciniak will remain in a principal position at DirectSmile as Partner Manager. PUBLISHING NEWS ALM Hires Bill Carter As New President and CEO Bill Mickey , Folio . 3/5/2012 ALM has found its new president and CEO in Bill Carter, who replaces the departing William Pollak and who was most recently senior vice president of Thomson Reuters' Small Law Business Unit. Carter officially starts with the company today. Pollak announced he was stepping down last November and his last day was February 10. He had been the company's president and CEO since 1998. Before his tenure with Thomson Rueuters, Carter held executive positions with LexisNexis, Epiq Systems, Gerson Lehrman Group and event logistics company GES Exposition Services. In a statement, ALM non-executive chairman Charles Siegel says Carter's experience in the law market coupled with his digital chops make him a good fit for the company. "His leadership experiences in businesses serving our markets, especially, with the digital transformations, product development and value creation will help accelerate ALM's further growth and profitability." Carter's appointment closes the loop on the third significant b-to-b CEO transition in the last couple months. When Pollak announced his exit last November, Penton CEO Sharon Rowlands had also just departed, a month after Summit Business Media's Andy Goodenough did the same thing. All three chief executive positions are now filled: Penton hired David Kieselstein as CEO at the end of January and Summit Business Media tapped Steve Weitzner, who came over from Ziff Davis Enterprise last month, just after his company's assets were sold to online marketing and lead-gen company QuinStreet. 3 In 2007, London-based Incisive Media bought ALM for $630 million, but by 2008 struggled with its debt covenants and spun ALM off as a separate business in a deal that also cut ALM's debt from $450 million to $300 million. Major Book Publisher Named Innovator of the Year Press Release , Alltop . 3/6/2012 PublishingExecutive and BookBusiness magazines have announced that leading U.S. book publisher Hachette Book Group (HBG) and “social magazine” Flipboard have been selected as the prestigious 2011 Publishing Innovators of the Year. The Innovator awards are given annually by Publishing Executive and Book Business—leading publications covering
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