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310 1757 L070613 Bro Wmen A.Indd 2006 World Cup Final Report by the Federal Government www.fifawm2006.deutschland.de TABLE OF CONTENTS 3 Table of Contents Part A: Review, Thanks and Prospects 1. Foreword by Federal Minister of the Interior Dr. Wolfgang Schäuble: It was a time to make friends . .7 2. Organizing Committee President Franz Beckenbauer Germany’s Organizing Committee thanks the Federal Government . 8 3. Introduction: Complex tasks off the pitch . 9 4. World Cup quotes and what the press had to say . 13 5. Honours and receptions . 16 6. Finance / World Cup sales surpass expectations . 20 7. Federal Foreign Office analyses Germany’s image abroad . 25 8. Review of the Artistic and Cultural Programme for the 2006 World Cup . 27 9. Outlook for the “Germany – Land of Ideas” initiative . 28 Part B: Documentation of the 2006 World Cup Hosting Strategy and other topics 1. The Federal Government’s Hosting Strategy for the 2006 World Cup . 32 1.1 The Federal Government’s Hosting Strategy for the 2006 World Cup . 32 Visa issuing by German diplomatic representations abroad . 32 Work permits . 33 Customs and tax procedures/banking and currency exchange . 34 Security . 36 Transport infrastructure, signage and transport information . 42 Protocol . 46 Fulfilment of the government guarantees by the Organizing Committee (OC) . 47 International Broadcast Centre (IBC) . 47 Media centres . 48 Telecommunications . 48 Ticketing . 48 Pricing policy . 49 National anthems and flags . 50 Emergency medical services and doping . 50 Fulfilment of the government guarantee by Deutsche Telekom AG (DTAG) . 51 Federal ministry projects . 52 4 TABLE OF CONTENTS 1.2 Promoting Germany as a good place for business . 75 The “Germany – Land of Ideas” initiative . 75 The Federal Government’s “Invest in Germany” marketing agency . 78 Advertising by the German National Tourist Board (DZT) for the 2006 World Cup and for Germany as a welcoming and open country . 79 1.3 The Federal Government’s Artistic and Cultural Programme . 83 1.4. The Nation-wide Service and Hospitality Campaign . 87 2. World Cup communication by the Federal Government at home and abroad . 93 3. Other Topics . 97 3.1 Barrier-free access to the World Cup warranted . 97 3.2. Fight against racism: “Say no to racism” . 98 3.3. Human trafficking and forced prostitution not an issue at the 2006 World Cup . 99 3.4. Ticketing: This was where the fans won . .100 3.5. Noise protection . .100 3.6. Trademark protection . .101 3.7. Shop opening hours . .101 3.8. Tax treatment of expenses for VIP boxes . .102 4. 2010 World Cup in South Africa – Keep the ball rolling! . 103 2006 World Cup Office . .104 Part C: Appendices I World Cup results at a glance . .106 II Government guarantees . .109 III Map of the World Cup host cities and team headquarters . .114 IV The Federal Government’s 2006 World Cup website . .117 V Cost and financing of the twelve World Cup stadiums . .118 VI Selected committees . .121 VII World Cup work level within the Federal Government and among partners . .125 Imprint . .128 2006 WORLD CUP FINAL REPORT BY THE FEDERAL GOVERNMENT 5 A Review, Thanks and Prospects 6 TEIL A: BILANZ, DANK UND PERSPEKTIVEN 7 1. Foreword: It was a time to make friends The FIFA World Cup in Germany officially ended with the final game between Italy and France. But many weeks after the final whistle, memories of this wonderful football event are still vivid in our minds. An event enjoyed by millions which earned Germany the sympathy of the entire world. Sönke Wortmann’s much-praised film titled “Germany – a summer dream” aptly describes the atmosphere felt throughout the country from 9 June to 9 July 2006. Germany’s national team had the crowds singing, the wonderful summer weath- er kicked in just in time for the opening game, a sea of black, red and gold flags with fans from all over the world celebrating one big party peace- fully and happily. In light of all this, the World Cup can also be described as an integration event that This is why it makes perfect sense to now issue an could hardly have been any better or more effective. official World Cup Final Report which not only provides a host of facts and figures, diagrams, The hugely positive response to the first World pictures, studies and analyses, but which also fea- Cup to be held in Germany since reunification tures documents now already.
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