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Coffee:Taking Ipoh to the World

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Coffee:Taking Ipoh to the World www.ipohecho.com.my FREE COPY DELIVERY The Ipoh Echo is being delivered right to your doorstep by your newsvendor. IPOH Call your news vendor echoechoYour Voice In The Community NOW! 30 SEN FOR DELIVERY TO YOUR DOORSTEP – June 16-30, 2010 PP 14252/10/2010(025567) ISSUE ASK YOUR NEWSVENDOR 99 >> Pg 4 >> Pg 9 >> Pg 12 Five Locations Julie Song Perak’s First does Perak and In Perak proud Only Wind For World Orchestra Heritage Sites Coffee: Taking Ipoh to the World Nam Heong Kopitiam...the start of Old Town White Coffee poh has always been known as a food haven. And for Iyears outstation motorists would make a detour into the city just for a bite. A popular stopover would always be at Old Town and the reason was pak-ko-pi, the Cantonese name for white coffee, a type of coffee where no sugar is added during the roasting of beans. The typical cup of white coffee would be brewed in a cloth sieve or strainer placed in a tin cup after which it is poured out and mixed with a generous portion of condensed milk, evaporated milk and sugar before being served. Sin Yoon Loong coffee shop Continued on page 2 2 June 16-30, 2010 IPOH ECHO Your Voice In The Community Kopitiams – The Birthplace of White Coffee viser for the Perak Coffee outlets in Ipoh that made items like curry paste and Shop Keepers Association, an impact in the promotion soups. By JAMES GOUGH Nam Wah which markets of white coffee and the im- It now has a workforce their coffee powder under age of Ipoh Old Town. of 4,000. Its net profit for the Rose brand is a pioneer The Executive Direc- financial year 2008 was supplier of white coffee. tor of OldTown White RM20.57 million, double In 1998 as the popu- Coffee is 39-year-old Goh from its RM10.90 million a larity for white coffee grew Ching Mun who describes year earlier and has applied Nam Wah moved their op- himself as a kampong boy. for listing on the KLSE. erations to Jelapang Light A student from Poi Lam Goh’s plans for the fu- Industrial Zone but still Simpang Pulai, Goh used ture are to expand to new maintained the original Old Town Executive to help his father since age markets such as China and shop at Jalan Sultan Yussuf Director Goh Ching Mun seven to make coffee at Australia and introduce new poh white coffee spe- have been going to this as a distribution centre for their shop. products such as instant tea. Icifically began at the ko- shop for decades still in- its long time customers. their product throughout His story is similar pitiams (or coffee shops) sist that their flavour has Nam Wah, now a third Ipoh and the whole state. to the other outlets in Old Coffee Branding for along Leech Street now not changed since those generation family busi- Occasionally tourists from Town i.e., their immigrant Ipoh? renamed Jalan Bandar days. Taken with the cuppa ness was started in 1956 China and Taiwan would grandfather had a recipe Uncannily the success of Timah. Since the 1950s would be kaya (a spread by a Hainanese Chinese come to their factory to and opened a coffee shop. the Old Town White Coffee it has been the only place made with eggs, sugar and migrant, Lim Ming Fong. purchase their coffee. However he theorised that brand is also a promotion which served white coffee coconut milk) on toast or a It is still a family business his generation “did the for Ipoh because whenever in Ipoh. host of other local snacks. where grandson Lim Say Old Town White Coffee right thing by improving people ask where is this Even though white Seng is currently its man- Another kopitiam that on the product and mar- Old Town the conversation coffee (roasted from 100% Family Recipe ager and is assisted by his started from Jalan Bandar keted it with the right busi- would ultimately lead to the coffee bean with only In the fifties most of these wife Cheong Sweet Fong Timah 60 years ago is Nam ness acumen”. He modest- area on the west bank of the margarine resulting in a shops had their handed who manages the qual- Heong also a Hainanese ly attributes his company’s Kinta River. lighter colour) is available down family recipe and ity control and production coffee shop located at No. success to ‘luck’ though. And has all this promo- everywhere in the coun- processed their own coffee. process. 2 Jalan Bandar Timah. Its Goh explained that the tion of white coffee achieved try, these coffee-shops are They would buy the beans On the day I visited business was similar to the opening of the first outlet any progress? According still packed every day with from Klang and process their factory, Cheong was next kopitiam except that was to capitalise and re- to Tan of the Perak Coffee people looking for a cup their own coffee powder not in while Say Seng was 12 years ago it began mar- inforce the brand name of Shop Keepers Association of hot or cold coffee and for their own consumption. outstation making deliver- keting their white coffee OldTown White Coffee. the figures for white coffee snacks. This is a reason customers ies. I was attended to by under the brand name of The subsequent opening are up especially in the ur- One of the earliest ko- loyal to one outlet will de- Say Seng’s mother Mdm Old Town White Coffee. of a chain of café outlets ban locations of Selangor. pitiam to serve white cof- fend his outlet as the better Foo Piak Har who showed The company’s break- reflected the ambience of Its success has inspired fee was Sin Yoong Loong, coffee. me how white coffee is through product in 1998 the traditional Ipoh coffee the Perak government to opened over 70 years ago At the road behind processed. was their blended 3 in 1 shop. plan branding Ipoh as the and is located at 15A Jalan Jalan Bandar Timah at They currently pur- instant white coffee. Their ‘City of White Coffee’ to Bandar Timah. No. 5 Jalan Sultan Yussuf chase their coffee from success is measured by the Mushrooming Chain boost its tourism industry. Senior citizens that (Belfield Street) lies Nam Banting near Klang and fact that their instant coffee The success of the chain “It has the potential to Wah & Co, a coffee also from Indonesia. The mix is currently being sold can be seen in the number be an icon of Perak, especial- bean roaster which white coffee beans are first at 3,000 outlets throughout of outlets that have mush- ly in promoting the tourism has been supply- dried and subsequently Malaysia, Singapore and roomed since 2005. industry”, State chairman ing white coffee coated with margarine Hong Kong. There are now 175 out- for Industry, Investment, powder to many and roasted after which lets throughout Peninsula Industrial Development and of the kopitiams the beans are ground and Café Outlets a Huge and East Malaysia and Tourism, Dato’ Hamidah in Old Town since packed. No sugar is added Success Singapore. Currently Goh Osman said, adding that, the mid 50s. for white coffee blends However it was their has four factories in Ipoh “white coffee is also well- unlike black coffee where venture into the food serv- carrying out roasting oper- known overseas especially Pioneer sugar is added during the ice sector in 2005 with ations, a confectionary and in the United Kingdom”. Supplier roasting process. the opening of their first a central kitchen preparing According Nam Wah which ini- ‘OldTown White Coffee’ to Tan Ko tially supplied their coffee KOON YEW YIN SCHOLARSHIPS FOR FINANCE/ Shuin, the ad- to old town now supplies ACCOUNTANCY DEGREES Pre-degree or Foundation Course Pays for all the fees and cost of living until the PTPTN loan is secured. Criteria: • Scholarship based on eventual acceptance by UTAR • Total family income is less than RM2,000 per month. • No payback, only the commitment to help other poor students when financially solvent after graduation. Send request with IC details, proof of family income to: [email protected] Get your FREE copy of the Ipoh Echo from: Canning Gdn: Ariff Store, 40 Jalan Lee Kwee Foh. New Wing Fook Merchant, 56 Jalan Lee Kwee Foh. Lourd Enterprise, 7 Lorong Cecil Rae. Ipoh Gdn: Muhibah Hair Stylist, 103 Jalan Dato Lau Pak Khuan. Mama’s Home Baked Bread Stall (after 7 pm), Aneka Selera. Ipoh Gdn South: Pasar Mini Manaf, 17 Jalan S.A. Lingam. First Gdn: LSF Sun Li Hardware Sdn Bhd, 50, Jalan Ng Weng Hup. Labrooy Road: LSF Sun Li Hardware Sdn Bhd, 16A Jalan Labrooy. Meru: Golf Reception Counter, Meru Valley Golf & Country Club. New Town: Ruba Rubi Ent 154, Jln Sultan Idris Shah. Tel. No 017- 5048531 Chan Sam Lock Photo Studio, 77-81 Jln Sultan Idris Shah. M & A Securities Sdn Bhd, 52A Jln Sultan Idris Shah. Pooran Enterprise (opp Super Kinta), 5 Jln Dato Onn Jaafar. S.Y. Dry Cleaning & Laundry, 1 Jln Chung Thye Phin. Simee: Newsvendor (morning), Opposite Simee Market. Tmn Ipoh Jaya: Rasu Enterprise, 271 Jalan Gunung Rapat. Tmn Tambun: Bawal Jaya Enterprise, 66 Psrn Desa Tambun 7, Desa Tambun. Tiger Lane: Perak Academy, 28 Jalan Sultan Azlan Shah. Golf Club Road: Fitness Junction, 2 Jalan Kelab Golf. SITIAWAN P.N. Book Centre, 7 Jalan Dato Ahmad Yunus. Your Voice In The Community IPOH ECHO June 16-30, 2010 3 www.ipohecho.com.my IPOH From the Editor’s Desk echoYour Voice In The Community by Fathol Zaman Bukhari A Memorial Service to Last Malayan Emergency to bomb terrorist camps in Thursday, June 10, would gained acceptance from Although the Malayan the jungles and to airdrop not have been sufficiently the authorities has ruf- Emergency was officially supplies to troops in for- complete without a lec- fled some feathers over declared over on July 31, ward bases.
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