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Muzejski Dokumentacijski Centar, Zagreb 2005. INFORMATICA MUSEOLOGICA Adresa Uredniπtva / Editor’S Office 36 (1-2) 2005

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Muzejski Dokumentacijski Centar, Zagreb 2005. INFORMATICA MUSEOLOGICA Adresa Uredniπtva / Editor’S Office 36 (1-2) 2005 INFORMATICA MUSEOLOGICA muzejski dokumentacijski centar, zagreb 2005. INFORMATICA MUSEOLOGICA Adresa uredniπtva / Editor’s Office 36 (1-2) 2005. Muzejski dokumentacijski centar, Ilica 44, Zagreb, Hrvatska ISSN 0350-2325 Museum Documentation Centre, Ilica 44, Zagreb, Croatia Tel: + 385 1 48 47 897 Faks: + 385 1 48 47 913 http://www.mdc.hr Za izdavaËa / For the Publisher Viπnja Zgaga [email protected] Urednica / Editor Lada Draæin Trbuljak [email protected] Redakcijski odbor / Editorial Board mr. sc. Lucija Benyovsky, Nada Beroπ, Markita FranuliÊ, Vlasta Gracin, mr.sc. Æeljka JelaviÊ, dr.sc. Ljiljana Koleπnik, Æeljka Kolveshi, mr.sc. Dubravka PeiÊ »aldareviÊ, Nada Premerl, Jadranka Vinterhalter, dr.sc. Æarka VujiÊ, Viπnja Zgaga, Lada Draæin-Trbuljak Lektorica / Language Advisor Zlata BabiÊ Prijevod saæetaka / Translation Graham McMaster Dizajn standarda prijeloma izraen 2001. / Publication redesign cavarpayer Dizajn, prijelom i priprema za tisak / Design, layout and prepress pinhead_ Igor Kuduz, Zagreb Tisak / Printed by Denona, Zagreb Naklada / Printing run 600 Tekstovi predani u tisak / Texts handed in for printing listopad 2006. / November 2006 Za struËne podatke i miπljenja odgovaraju autori / The authors are responsible for their own data and opinions Svezak izlazi za 2005. / Issue printed for year 2005 ∂ Muzejski dokumentacijski centar & Muzeji & Autori / ∂ Museum Documentation Center, Zagreb & Museums & Authors »asopis su financirali i njegov izlazak iz tiska omoguÊili / This publication has been financed by Gradski ured za kulturu, Grad Zagreb i Ministarstvo kulture Republike Hrvatske / The City of Zagreb, Department of Culture and the Ministry of Culture of the Republic of Croatia SADRÆAJ Contents TEMA BROJA Topic of This Volume / SPONZORSTVO U MUZEJIMA Sponsorship in Museums Sponzorstvo u muzejima: uvod, program, izlagaËi Sponsorship in Museums: Introduction, 7 Programme and Lectures Michael Margitich Muzej moderne umjetnosti New York: fundraising i financiranje izloæbe The Museum of Modern Art 8 James Gara New York: fundraising and financing an exhibition Julian Marland Velike donatorske kampanje - koliko dobro ameriËki model funkcionira u europskim institucijama 12 Major gifts campaigns - how well does the American model work for European cultural organi- sations Snjeæana PintariÊ Nova zgrada Muzeja suvremene umjetnosti u Zagrebu - veliki marketinπki izazov The new building of 16 the Museum of Contemporary Art, Zagreb - a huge marketing challenge Michael Margitich Kapitalna kampanja The capital campaign 24 James Gara Janka Vukmir Partner trajnim vrijednostima Partner in Lasting Values 27 RIJE» JE O... / Main Feature Hrvatski pomorski muzej Split Mirja LovriÊ Hrvatski pomorski muzej Split The Croatian Maritime Museum Split 39 IZ MUZEJSKE TEORIJE I PRAKSE / Museum Theory and Practice Ivo MaroeviÊ Muzejski predmet kao povijesni izvor i dokument Museum Object as Historical Source and 54 Document Ljiljana »erina MeπtroviÊ i “MeπtroviÊ” MeπtroviÊ and “MeπtroviÊ” 58 Izvorno, originalno, legalno, nelegalno i kopirano djelo Ivana MeπtroviÊa Authentic, original, legal, illegal and copied work of Ivan MeπtroviÊ Ljerka ©imuniÊ Uz 80. obljetnicu Gradskog muzeja Varaædin, 1925.-2005. Marking the 80th anniversary of Varaædin 80 City Museum, 1925-2005 Natali »op Izloæbena i izdavaËka djelatnost Narodnog muzeja Zadar u 2005. godini The National Museum in 90 Zadar - exhibition and publishing activities in 2005 POGLEDI, DOGA–AJI, ISKUSTVA / Views, Experiences, Events Ksenija PavliniÊ - Dojmovi iz Japana - Taizi Harada Art Museum, muzej koji vas pribliæava zaviËaju Impressions from 99 TomaπegoviÊ Japan - The Taizi Harada Art Museum, a museum with an exemplary approach to access issues Vladimir CrnkoviÊ Klasici hrvatske naive izlaæu u Japanu Classics of the Croatian Naïve on Show in Japan 101 Ana Biπko Reinwardt Akademija u Amsterdamu Reinwardt Academy, Amsterdam 103 TonËika Cukrov Obiljeæavanje Meunarodnog dan muzeja, 2005. Commemorating International Museum Day, 2005 107 Tema: Muzeji - spone kultura Topic: Museums Bridging Cultures Dubravko AdamoviÊ Ah, htomale, katar tume aven? Ah, Cigani, odakle vi dolazite? Ah, htomale, katar tume aven? Oh, 120 Gypsies, whence are you coming? Goran BorËiÊ Obiljeæavanje Meunarodnog dana muzeja 2005. u Muzeju grada Splita Commemorating 121 International Museum Day 2005 in the Split Municipal Museum Helena Bunijevac Izloæba “ÆeljezniËka vozila - dio kolektivnog identiteta tehniËke kulture” Exhibition Railway Vehicles 123 - Part of the Collective Identity of Technical Culture Grgur Marko IvankoviÊ Izloæba “Æivot i djelo Josipa Jurja Strossmayera” The exhibition The Life and Work of Josip Juraj 125 Strossmayer Vesna Leiner Novi vodiË po Muzeju grada Zagreba A new Guide for the Blind and Visually Challenged to Zagreb 127 City Museum Katarina MariÊ Putovanje supruænika Hütterott u Japan 1884. - 1885. The Journey of Mr and Mrs Hütterott in 128 Japan, 1884-1885 Boæidar PejkoviÊ Portal skulpture / Premosnica Sculpture Portal / Bridge 130 Mirjana RandiÊ Izloæba “Voda - plavo zlato” The exhibition Water - Blue Gold 131 Nataπa IvanËeviÊ Tomislav BrajnoviÊ, “Nulta toËka” Tomislav BrajnoviÊ, Zero Point 133 Danijela LjubiËiÊ MitroviÊ Projekt “ZaviËajnici - portreti malo spominjanih, preπuÊivanih i zaboravljenih” The Project Local 134 People - Portraits of the Little Mentioned, Overlooked and Forgotten IZ DOKUMENTACIJSKIH FONDOVA MDC-a / From MDC’s Documentation Holdings Jozefina DautbegoviÊ Iz personalnog arhiva MDC-a: Jasna TomiËiÊ From MDC’s Personnel Archive: Jasna TomiËiÊ 136 PRIKAZ / Review Drago MiletiÊ Prikaz knjige: MaroeviÊ, Ivo. Baπtinom u svijet // Ogranak Matice hrvatske Petrinja, 2004. Book 147 review: MaroeviÊ, Ivo. Into the World with the Cultural Heritage, Matica hrvatske Petrinja sec- tion, 2004 INFO / Info Snjeæana Radovanlija Muzej(i) (i) knjiæevnost(i): πto misle muzealci i graanstvo o muzeju hrvatske knjiæevnosti? Museums 149 MileusniÊ and literature: what museum officers and the public think about a museum of Croatian literature Dizajn plakata seminara Sponzorstvo u muzejima: Igor Kuduz_ pinhead, Zagreb IM 36 (1-2) 2005. SPONZORSTVO U MUZEJIMA TEMA BROJA TOPIC OF THIS VOLUME Muzej suvremene umjetnosti, Zagreb organizirao je Seminar o sponzorstvu u muzejima koji je odræan 17. i 18. listopada 2005. godine u Muzeju Mimara. Seminar je koncipirala i sa suradnicima realizirala Jadranka Vinterhalter, muzejska savjetnica. Sudjelovali su istaknuti meunarodni struËnjaci iz podruËja marketinga i sponzorstva i domaÊi struËnjaci sa zapaæenim rezultatima u podruËju sponzorstva, koji su govorili o iskustvima i primjerima iz prakse svojih ustanova. The Museum of Contemporary Art, Zagreb, organised a Seminar on Sponsorship in Museums, held on October 17 and 18, 2005, in the Mimara Museum. The seminar was conceived and realised with co-workers by Jadranka Vinterhalter, museum adviser. Leading international experts from the domain of marketing and sponsorship who have achieved very well-regarded results took part, talking of their experiences and examples from the practice of their establishments. Program seminara i izlagaËi Seminar Programme and Lecturers Michael Margitich, zamjenik direktora / Deputy director, Museum of Modern Art, New York James Gara, voditelj administrativnih poslova / Head of administrative affairs, Museum of Modern Art, New York Muzej moderne umjetnosti New York: Fundraising i financiranje izloæbe The Museum of Modern Art New York: fundraising and financing exhibition Julian Marland, viπi savjetnik / Senior advisor, Brakeley LTD., London Velike donatorske kampanje - koliko dobro ameriËki model funkcionira u europskim institucijama Major gifts campaigns - How well does the American model work for European cultural organisations Snjeæana PintariÊ, ravnateljica, Muzej suvremene umjetnosti, Zagreb / Director, Museum of Contemporary Art, Zagreb Nova zgrada Muzeja suvremene umjetnosti - veliki marketinπi izazov The new building of the Museum of Contemporary Art, Zagreb - a huge marketing challenge Michael Margitich, zamjenik direktora / Deputy director, Museum of Modern Art, New York James Gara, voditelj administrativnih poslova / Head of administrative affairs, Museum of Modern Art, New York Kapitalna kampanja The Capital Campaign Vesna JuriÊ BulatoviÊ, pomoÊnica ravnatelja, voditeljica Odjela za marketing i PR Muzeja za umjetnost i obrt, Zagreb / Assistant director, Head of marketing and promotion Museum fo Arts and Crafts, Zagreb Marketing u kulturi - Marketing u muzejima Primjer Muzeja za umjetnost i obrt iz Zagreba Marketing in culture Marketing in museums - The example of the Museum for Arts and Crafts of Zagreb Janka Vukmir, direktorica, Institut za suvremenu umjetnost SCCA Zagreb, Zagreb / Director, SCCA Institute for Contemporary Art Zagreb Partner trajnim vrijednostima Partner in Lasting Values IM 36 (1-2) 2005. TEMA BROJA MUZEJ MODERNE UMJETNOSTI NEW YORK: FUNDRAISING I FINANCIRANJE IZLOÆBE TOPIC OF THIS VOLUME MICHAEL MARGITICH zamjenik direktora, Museum of Modern Art, New York JAMES GARA voditelj administrativnih poslova, Museum of Modern Art, New York J. GARA I M. MARGITICH: Umjetnost nema samo estetsku podruËja koja pokrivamo jesu skrb o umjetninama, vrijednost, umjetnost je ujedno pokretaË ekonomskog administracija i obrazovanje. Izloæbe su krvotok razvoja i razvoja kulturnog turizma, pogotovu u jednom ustanove. Muzej prireuje oko 25 posebnih izloæbi u kozmopolitskom gradu kakav je New York. U Museum godini. One su za nas financijski vaæne. Promaπimo li of Modern Art u New Yorku
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