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Social Media Initiatives

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Social Media Initiatives SOCIAL MEDIA INITIATIVES Online Jan Andolan Swachh Manch 1 Social Media Initiatives Table of Contents Executive Summary 3 Introduction 4 #HamaraSwag Campaign 5 #CompostingSahi Hai Campaign 12 #Swachhata Hero’s Campaign 20 #SwachhSurvekshan2020 28 Campaign #Social Media Jan Andolan 32 #Annexure1: Campaign Timeline 42 #Annexure 2: Explanation and 43 understanding of Social Media Campaign Metrics 2 Social Media Initiatives Executive Summary Extensive social media campaigns were conceptualized with a citizen COVERAGE OF SOCIAL centric approach and run during MEDIA INITIATIVES Swachh Survekshan 2020. They encouraged people to be proud of Duration their contribution towards the environment and cleanliness by 5th Dec 2019 - sharing their sustainable practices th and thereby also motivating others. 28 Feb 2020 The various campaigns also aimed The social media initiatives undertaken to increase engagement on the three handles of Swachh Survekshan Number of campaigns run along with Swachh Surveskshan 2020 and encourage behavioural aimed to encourage and improve change in citizens through the 32 citizen participation during the fifth increased engagement. The report provides a snapshot of the various edition of the annual cleanliness th social media campaigns run from 5 Number of posts survey and help transform it into a Jan December 2019 to 28th February 2020 on Facebook, Instagram and 836 Andolan and create awareness Twitter. amongst all sections of society about the importance of working together Number of posts by citizens towards making towns and cities a 4,368 better place to live in. Social media platforms 3 Social Media Initiatives Introduction Campaigns Engagement Impressions The Swachh Bharat Mission – Urban (SBM-U) launched in 2014, has achieved the phenomenal feat of an open defecation free (ODF) urban India. Urban areas of 36 states / #HamaraSwag 4,234 3,340,439 UTs have become ODF. 4,324 cities out of 4,372 have declared themselves ODF and 100% door to door waste collection has been achieved in 81,135 wards out of 84,420 wards. #CompostingSahiHai 23,944 12,170,773 Furthermore, this mission considers sanitation as a The campaigns aimed to increase engagement #SwachhataHeroes 6,234 37,265,776 whole, and thereby focuses on holistic development on the handle of Swachh Survekshan, and rather than piecemeal solutions which includes solid encourage behavioural change in citizens During the campaign period Swachh Surveskshan waste management, plastic waste management, through the increased engagement. 2020 was a massive success gaining traction at a pan healthy sanitation behaviours and generating India level and #SwachhSurveskshan2020 registered awareness about sanitation and its linkage with public nearly 60 million impressions across different social health. The expanding reach of social media lead by media handles. growth in internet penetration especially in the urban areas has made social media a powerful tool today to The various campaigns run on social media aimed at engage with people and spread awareness including increasing engagement on the various handles of for social causes. As per a Telecom Regulatory Swachh Survekshan on Facebook, Twitter and Authority of India (TRAI) report, India had nearly 440 Instagram and magnifying the reach of the messages. million urban Internet subscribers by September 2019. The massive increase in impressions and audience engagement during the campaign is a testament to The Swachh Surveskshan always had a citizen centric the success of the social media awareness campaign approach and social media is one of the best ways to and its transformation into a Jan Andolan. truly keep the momentum alive and engage more and more citizens to play an active part in improving Overall social media reach and impressions the Swachhata rankings of their respective cities. The report provides an account of the various of our key campaigns across social media during the Hence, extensive social media campaigns were social media campaigns run from 5th December campaign period was: conceptualized with a citizen centric approach and 2019 to 28th February 2020 on Facebook, Reach run to create awareness and engage more citizens Instagram and Twitter. Some of the noteworthy Impressions during the fifth edition of the annual cleanliness survey campaigns included #HamaraSwag, 112 20.7 – the Swachh Surveskshan 2020. #CompostingSahiHai and #SwachhataHeroes. Million Million 4 Social Media Initiatives #HamaraSwag Campaign 5 Social Media Initiatives #HamaraSwag Campaign #HamaraSwag campaign aimed to encourage people to be proud of their contribution towards the environment and cleanliness. #HamaraSwag campaign run from 24th January to 6th February aimed at the twin objective of encouraging people to share their eco-friendly habits and simultaneously also encouraging behavioural change by adopting sustainable habits shared by others. The campaign was directed to encourage people to use alternatives of single- use plastics (SUPs) and adopt sustainable and eco-friendly habits. Sh. Durga Shanker Mishra #HamaraSwag campaign was based on the @Secretary_MoHUA concept that different people are doing different things towards a sustainable future, and each one of those steps is important. Hence, Shri Durga Shanker Mishra, Secretary, Ministry of citizens were asked to themselves share their Housing and Urban Affairs, believes that change eco-friendly habits. For instance, switching to begins from home and his home is where he pasta straws, segregating waste, recycling practices composting, source segregation and plastic, reusing plastic through DIY, etc. even uses the compost for the vegetables in his garden. Not only does this reduce the waste but To increase user engagement influencers and compost becomes a free source of nutrition for celebrities associated with the Swachh Bharat the plants. Shri Mishra has been instrumental in Mission - Urban were approached and asked to steering Swachh Bharat Mission from a put up their picture/ video of their eco-friendly government mission to a Jan Andolan. habits, and then tag a friend to challenge them ‘Every drop makes an ocean!’ is what this to do the same. Their presence encouraged Swachhata Hero works towards. common people to take up the challenge and submit entries of some of their sustainable lifestyle habits. 6 Social Media Initiatives Some of the top posts during the #HamaraSwag campaign Posts Engagement Taking care of our surroundings is as important as taking care of yourself. Plastic makes our earth sick so, I carry 318 6,234 my metal water bottle where ever I go.. This is my #hamaraswag practice. What's yours ??. I tag @radhika_nomllers to share her Users Impressions sustainable practice… #desimuscles #nosingleuseplastic #noplastic # sustainable #valencia #wanderlust #travelhac ks #traveltheworld #swag #pumalove #doyou 154 3,340,439 #pumaxSg #sustainabletravel @swachh_surve kshan Sentiment Over 150 people shared their eco- I request JS-SBM Shri @VinodKumarJin12 & my good friends @AfrozShah1 & friendly habits through 318 posts 2% @sudarsansand and Principal Secretaries of SBM from various states to share their #HamaraSwag practices. #SwachhSurvekshan2020 using #HamaraSwag of which 98% 46.5% posts showed either positive Sentiment sentiment or neutral. The social Score media campaign resulted in over 96.10 3.3 million impressions for 51.5% #HamaraSwag. The campaign saw a spurt in social media posts during the campaign period. Positive Neutral Negative 7 Social Media Initiatives Thank you @Secretary_MoHUA, Shri DS Mishra sir for nominating me for the #HamaraSwag challenge. I feel honoured and I am sharing my best practice with everyone here! I, VK Jindal, JS&MD-SBM (U) & a responsible citizen of India, follow the best practices that can contribute in achieving the goal of Swachhata in India. Every little effort contributes to a larger goal & by the way of practicing home composting, I am doing my bit for Swachhata. By this easy, affordable, low cost practice, I am able to reuse the wet waste in my house and can also provide organic nourishment to the plants in my garden. Sh. Vinod Kumar Jindal @jsvkjindal All India Marwari Yuva Manch No more #SingleUsePlastic distributed free of charge landfill, I am trying to collect 1,00,000 Car Swachh Bin (A and dispose of #plastic waste Mini Portable Car Dustbins) properly from the last one across India in just 21 months month from my end. I request thus helping litters / garbage my fellow citizens to practice of around 25500 MT OFF and it's fun collecting. ROADS in a year .... yes every #HamaraSwag small effort counts #SwachhSurvekshan2020 #HamaraSwag #SwachhBharat #SwachhataHero #MyCleanIndia Efforts of Marwari Yuva Manch Rourkela has also been recognised !! Prratik Kayal Krishna Mohan N @ItsKrishnaMohan 8 Social Media Initiatives #SayNoToSingleUsePlastic Let's eliminate single use plastic #HamaraSwag #SwachhSurvekshan2020 #SwachhBharat water bottles from our offices/event & use Glass/steel bottles & I Refuse Single use plastics. Have made many changes reuse them MYMCB youth organisation have decided to in consumption habits in my family. We Reduce buying. Vaishali sector 6 residents working with @AMRUTCityGzb distribute Glass Bottles and create awareness #hamaraswag to make the green belt polythene free. #SwachhBharat #SwachhataHero #MyCleanIndia We segregate waste. I influence others to do the same. #HamaraSwag #SwachhSurvekshan2020SDMC #HamaraSwag #Swachhata Hero #SwachhBharat #श्रमदान We are pleased to inform you all that after
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