There are those who say that seeing is believing. I am telling you that believing is seeing. The world is getting dark. It’s time to shine a light.

When I was thinking about our theme for this year’s show, I was personally struck by the reality that the more connected we have become, the more disconnected we actually are.

This disconnection has allowed a darkness to seep into our everyday lives, tempting us to turn our backs on the light that once filled us, causing us to cast a shadow onto those closest to us, with the largest shadow being cast upon ourselves.

Only that day dawns to which we are awake.

We need to wake up to the power of words—which bring joy...or sadness. We need to wake up to the power of touch—offering closeness...or harm. MARY RECTOR-GABLE We need to wake up to the power of light. We can either give it...or take it away. FOUNDER & CREATIVE DIRECTOR OF BEHINDTHECHAIR.COM Life is always a choice. Light is always a choice.

It’s why this year’s COLOR, Cut & Style is so important. It will allow us to spend time together and reconnect to the positivity that we all collectively share each year. It will remind us of the light in each of us, and how, by being together, we can reignite each others’ flames, bringing more light to the surface.

For some of you, this is your first year at COLOR, Cut & Style. Many of you have been with us year after year. And when people ask “What’s so different about this show?”, we often say, “ Well, you just had to be there.” It is hard to explain, but I recently received a letter from Francie Sorem who explains her experience this way: “This will be my fourth time coming to COLOR, Cut & Style. I keep returning because it’s the act of leaving my mind open for three days to not only accept what is directed to me, but opening up my thoughts and inspirations to accept the ideas that your event brings out in me. I feel it is a vehicle in which I am able to educate myself by having the amazing talent onstage lead me to a path in which I am able choose the destination. I just wanted you to know that the COLOR, Cut & Style show is a life changer and I thank you from the bottom of my heart and soul for providing this experience.”

Francie also shared with us that she was recently diagnosed with a rare cancer, and despite currently undergoing chemotherapy, she will still be traveling all the way from California to share this experience with her assistant for the first time—a longtime promise. It’s humbling to know that even in Francie’s personal darkness, she is choosing to pull another hand into the light.

It reminds us that at the darkest part of every night, dawn will always appear, offering us the gift of light and the promise of a new day.

Welcome to COLOR, Cut & Style 2016. PLACEHOLDER—Mary SCHEDULE

Sunday, August 20 COLOR, CUT & STYLE 2017 7:00-5:00pm Registration Check-In // Level 3 Pick Up Attendee Lanyard, Ticket Package & Swag Bag Ticket

7:00-5:00pm Swag Bag Claim* // Level 2 (*Must present Swag Bag Ticket to receive your bag)

8:00-5:00pm Connection Center: Open All Day // Level 3­

8:00am Complimentary Coffee Bar & Visit Connection Center // Level 3­

8:30-9:00am Official Open & Introduction of COLOR Artists // Level 4 Welcome to COLOR, Cut & Style 2017

9:00-9:45am Matrix // Level 4 Chrystofer Benson, Danielle Keasling, Michelle O’Connor, Michael Albor, Daniel Roldan, Dilek Onur-Taylor & Nick Stenson

9:50-10:35am Victory Barber & Brand // Level 4 Matty Conrad, Mark Bustos & Kevin Luchmun

10:35-11:35am Break & Visit Connection Center // Level 3

11:35-12:20pm b3 Brazilian Bond Builder // Level 4 Alfredo Lewis, Linh Phan, Rebecca Taylor, Rickey Zito & Mustafa Avci

12:20-2:00pm Lunch & Visit Connection Center // Level 2 & Level 3

2:05-2:50pm Farouk Systems Inc. // Level 4 Richard Jordan, Danielle Bucco-Regazzi, Maggie O’Daniel & Cynthia Diersen

2:55-3:40pm Redken // Level 4 Sean Godard, Veronica Ridge & Kelly Scott

3:40-4:20pm Break & Visit Connection Center l Level 3

4:20-5:20pm #ONESHOT Panel // Level 4 Mary, kevin & former #ONESHOT winners/finalists #ONESHOT HAIR AWARDS** **Requires Separate Ticket

7:30pm #ONESHOT HAIR AWARDS Pre-Show Cocktails // Level 4: Lobby

8:30-10:30pm #ONESHOT HAIR AWARDS // Level 4 #ONESHOT WINNER PANEL SUNDAY | 4:20–5:20PM LOCATION: LEVEL 4

HOSTED BY MARY WINNER OF ???? WINNER OF ????? & KEVIN MATTY CONRAD RICKEY ZITO PLACEHOLDER

WINNER OF ??? WINNER OF ??? WINNER OF ?????? LINH PHAN GLAMIRIS KELLY O’LEARY NEED# SHOTS

HAIR AWARDS CELEBRATING HAIR “ONE SHOT” AT A TIME SUNDAY NIGHT 7:30PM COCKTAILS // 8:30PM SHOW

2017 BIG SHOT CATEGORIES Editorial Shot of the Year Haircolor Shot of the Year Haircut Shot of the Year #btcbigshot_editorial17 #btcbigshot_haircolor17 #btcbigshot_haircut17

Avant-Garde Shot of the Year Creative Haircolor Shot of the Year Men’s Shot of the Year #btcbigshot_avantgarde17 #btcbigshot_creativecolor17 #btcbigshot_men17

2017 HOT SHOT CATEGORIES

Best overall transformation shot Best collaboration shot Best “BTC Quickie” video #btconeshot_transformation17 #btconeshot_collaboration17 #btconeshot_btcquickie17

Best hair-painting shot Best ombré shot Best pastel/metallic shot #btconeshot_hairpaint17 #btconeshot_ombre17 #btconeshot_Pastel17

Best vibrant shot Best color melt shot Best unconventional color shot #btconeshot_vibrant17 #btconeshot_colormelt17 #btconeshot_unconventionalcolor17

Best all-around haircut shot Best braids shot Best upstyling shot #btconeshot_haircut17 #btconeshot_braids17 #btconeshot_upstyling17

Best waves or curls shot Best men’s shot Best fade shot #btconeshot_wavesandcurls17 #btconeshot_men17 #btconeshot_fade17

Best tattoos, cutouts, etc. shot Best extensions shot Best overall student shot #btconeshot_hairtattoo17 #btconeshot_extensions17 #btconeshot_student17

The biggest hair awards show in the world? Yeah, you’re definitely gonna take some pics…and we want to see them TICKETS all to use in our next issue of the magazine! GENERAL: $50 | VIP: $75 Purchase your tickets at Registration Use the hashtag #BTCONESHOT /oneshot on social media! SCHEDULE

Monday, August 21 COLOR, CUT & STYLE 2017 7:00-5:00pm Registration Check-In // Level 3 Pick Up Attendee Lanyard, Ticket Package & Swag Bag Ticket

7:00-5:00pm Swag Bag Claim* // Level 2 (*Must present Swag Bag Ticket to receive your bag)

8:00-5:00pm Connection Center: Open All Day // Level 3­

8:00am Complimentary Coffee Bar & Visit Connection Center // Level 3­

9:15-10:00am Mary’s Morning Inspiration // Level 4 Mary Rector-Gable

10:05-10:50am L’ANZA Healing Haircare // Level 4 Ammon Carver, Matt Swinney & Leah Freeman

10:55-11:45am Joico // Level 4 Phil Ring, Larisa Love, Ricardo Santiago & Vivienne Mackinder

11:45-1:10pm Lunch & Visit Connection Center // Level 2 & Level 3

1:15-2:00pm Kenra Professional // Level 4 Stephanie Brinkerhoff, Laken Rose, Cassie Siskovic & David Lopez

2:05-2:50pm John Paul Mitchell Systems // Level 4 Robert Cromeans, Mary Cuomo, Anya Segers & Colin Caruso

2:50-3:50pm Break & Visit Connection Center // Level 3

3:55-4:40pm Pulp Riot // Level 4 Alexis Thurston, David Thurston, Jay Olson, Kasey O’hara, Wes Palmer, Iris Smith, Stephanie Lawrence, Doug Theoharis, Ruby Devine, Sam Daly, Stephany Smith, Jamie Gomez & Kelly O’Leary

4:45-5:30pm Celebrity Stylist Panel // Level 4 Adir Abergel, Kim Vō, Sarah Potempa, Dominick Serna ?????????? ?????????????????????????? CELEBRITY theseSTYLIST celebs were PANEL MONDAY | 4:45–5:30PM pickedLOCATION: by me, LEVEL 4so you can change!

ADIR ABERGEL KIM VŌ Creative Director of VirtueLabs Owner of Kim Vō Salons Kristen Stewart, Jessica Biel, Kate Hudson, Britney Spears, Anne Hathaway, Reese Witherspoon Paris Hilton, Goldie Hawn

SARAH POTEMPA DOMINICK SERNA Creator of Beachwaver® Stylist at Chris McMillan salon Lea Michele, Margot Robbie & Amy Smart, James Van Der Beek, Victoria’s Secret Angels Lauren Hutton, Steven Dorff SCHEDULE

Tuesday, August 22 COLOR, CUT & STYLE 2017 7:00-5:00pm Registration Check-In // Level 3 Pick Up Attendee Lanyard, Ticket Package & Swag Bag Ticket

7:00-5:00pm Swag Bag Claim* // Level 2 (*Must present Swag Bag Ticket to receive your bag)

8:00-5:00pm Connection Center: Open All Day // Level 3­

8:00am Complimentary Coffee Bar & Visit Connection Center // Level 3­

9:15-9:30am Introduction of Cut & Style Artists // Level 4 Welcome to COLOR, Cut & Style 2017

9:30-10:00am Beachwaver® // Level 4 Sarah Potempa

10:05-10:50am Moroccanoil // Level 4 Kevin Hughes & Robert Ham

10:55-11:40am amika // Level 4 Naeemah LaFond

11:45-12:30pm House of Daniel Alain // Level 4 Kim Vō, Richard Mannah, Rebecca Taylor, Stephanie Brinkerhoff, Sarah Laidlaw & Marco Girotti

12:35-1:30pm Lunch & Visit Connection Center // Level 2 & Level 3 EDUCATION ????????FAVE INFLUENCERS CC&S 2017 FAREWELL PARTY????? 1:35-2:30pm Balayage // Level 4 ??????????????????????????

2:30-3:30pm Color Melts // Level 4 ??????????

?:??-?:??pm Updos // Level 4 ?????????? BTCU need content please swag bag content and list of items A BIG THANK YOU TO OUR COLOR, CUT & STYLE 2017 PARTNERS COLOR, CUT & STYLE SPONSORS

CONNECTION CENTER SPONSORS CONNECTION CENTER SCHEDULE

Open Sunday 8:00AM – 5:00PM 8:00am Complimentary Coffee Bar Inside Connection Center 10:35-11:35am Break & Visit Connection Center 12:00pm Cocktail Cash Bar Inside ABOUT Connection Center 12:25-2:00pm Lunch & Visit Connection Center 3:40-4:20pm Break & Visit Connection Center 5:00pm Connection Center Closes THE Open Monday 8:00AM – 5:00PM 8:00am Complimentary Coffee Bar Inside LOUNGE— Connection Center 11:45-1:10pm Lunch & Visit Connection Center 12:00pm Cocktail Cash Bar Inside Connection Center COPY 2:50-3:50pm Break & Visit Connection Center 5:00pm Connection Center Closes Open Tuesday 8:00AM – 4:30PM PLEA- 8:00am Complimentary Coffee Bar Inside Connection Center 12:00pm Cocktail Cash Bar Inside SEEEEE Connection Center 12:35-1:30pm Lunch & Visit Connection Center 4:30pm Connection Center Closes

DON’T GET HANGRY! At COLOR, Cut & Style, you’re stocking up on fuel for your artistic fire. But what about, you know, like actual fuel—food! Breakfast and lunch will be available for purchase on Level 2. That’s right—no one’s getting hangry on our watch!

MORE ABOUT FOOD AROUND? PICS? CONNECTION CENTER MAP

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1 Beachwaver 7 Great Lenghs 13 Pulp Riot 19 M.Oil 25 Bellami 2 BTC 8 Matrix 14 Trumatch 20 Joico 26 Takara Belmont 3 BTC 9 Lanza 15 Amika 21 JPMS 27 OPEN 4 BTC 10 Victory 16 B-3 22 Kenra 28 Olaplex 5 Mindbody 11 BTC LOUNGE 17 Redken 23 Phyto 29 Virtue 6 Revitalash 12 BTC 18 Farouk 24 Manic Panic SUNDAY, 9:00-9:45AM

MATRIX #SOCOLORFUL Join the Matrix Artistic Directors as they take you on a whimsical journey that is certain to tease the senses! Color Masters Chrystofer Benson & Danielle Keasling share the latest in color trends and techniques. Don’t miss the Artist Finale where Michael Albor, Daniel Roldan, Michelle O’Connor, Dilek Onur-Taylor & Nick Stenson take the stage for a second time and perform a Remix Jam Session with Chrystofer & Danielle! CHRYSTOFER BENSON @cbensonhair DANIELLE KEASLING @danielle.keasling ARTISTIC DIRECTOR ARTISTIC DIRECTOR Chrystofer is highly respected in the professional beauty Danielle has established herself as one of the most sought- industry for his creative vision, communication skills and after hairdressers in the industry. As the owner of Salon Karma technical talent. With 12 NAHA awards and an America’s in Hilton Head, S.C., and an accomplished session stylist, Beauty Show Leo Passage Gold Trophy under his belt, he is Danielle continues to push boundaries while maintaining driven by his unparalleled creative energy, and is undeniably her professionalism and unrivaled reputation. A 2016 BTC one of the most progressive stylists of our time. #ONESHOT nominee and a finalist for the 2014 NAHA for Texture, her work has been recognized nationally in InStyle, Elle and Marie Claire.

MICHELLE O’CONNOR MICHAEL ALBOR @michaelalborhair @michelleoconnorbeauty ARTISTIC DIRECTOR ARTISTIC DIRECTOR Michael is a 12-time NAHA-nominated hairstylist, winning for As a salon owner and educator, Michelle has always trusted her Best Editorial Stylist in 2007. Among his titles, Michael has creative instincts. She’s worked on a variety of different settings been recognized as Best Colorist multiple times by Boston including music video sets, commercials, catalogs and editorial magazine and was named Breakthrough Stylist of the Year by shoots. In 2016, Michelle was nominated for the #ONESHOT Allure. His salon, The Loft by Michael Albor, is in the heart of Hair Awards in the Color and Avant Garde categories, and won Boston, where he specializes in color and updos. His artistic the NAHA for Texture. ability and vision translates into giving his clients a perfectly modern look.

DANIEL ROLDAN @d_roldan DILEK ONUR-TAYLOR @dilekonurtaylor ARTISTIC DIRECTOR ARTISTIC DIRECTOR Traveling the globe on behalf of Matrix for years, Daniel Dilek is a renowned Industry Texture Specialist and has is hailed as a hair rock star in more than 40 countries. His won several awards including a NAHA. Dilek has a soft-spoken, polished demeanor and substantial expertise distinctive ability to inspire and motivate hairdressers— have resulted in frequent television appearances, including always encouraging them to push for the stars—and this The Today Show, Fox News New York, Montel Williams and makes her stand out as a true leader in the beauty industry. Oprah. Daniel has also been featured in Allure, Glamour, Cosmopolitan and Seventeen.

NICK STENSON @nickstenson ARTISTIC DIRECTOR & CELEBRITY STYLIST FOR MATRIX; CHIEF ARTISTIC DIRECTOR FOR ULTA BEAUTY As an international beauty expert and celebrity stylist, Nick Stenson advises a wide range of celebrity clients, film directors, theatre touring companies, network news programs and the elite of New York’s Fashion Week. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As Artistic Director and celebrity stylist for Matrix, Nick serves as a platform artist and spokesperson to some of the world’s best stylists. SUNDAY, 9:50-10:35AM

????????????? Lorem ipsum dolor sit amet, animal reprehendunt ne cum, legimus qualisque cotidieque an quo. Usu docendi honestatis no, sea id ipsum dolorum. Copiosae imperdiet mei no, nec quis latine no. Mel id primis facilisis accommodare, veri sapientem prodesset nec ad, ex omnes similique instructior cum. Te vix suavitate definiebas voluptatibus. Bono- rum antiopam duo ei, eu usu dico commune. MARK BUSTOS @markbustos MATTY CONRAD @mattyconrad #BEAWSOMETOSOMEBODY GLOBAL CREATIVE DIRECTOR As founder of the #BeAwesomeToSomebody movement, Matty, aka “The World’s Most Interesting Barber,” was named Mark mixes his passion for men’s grooming with his “Coolest Barber on Instagram” by Details and GQ. He’s been compassion for those in need—by giving haircuts to the a lead artist at BTC’s COLOR, Cut & Style Show and BTC “On homeless every Sunday. Mark, who’s been featured in The Tour. Matty took home a BTC #ONESHOT #BIGSHOT Men’s New York Times, CNN, GQ, Forbes and Vanity Fair, will inspire Shot of the Year Award in 2015 as well as Canadian Men’s you while he teaches real world techniques about men’s Hairstylist of the Year in 2014. grooming and barbering.

KEVIN LUCHMUN @kevinluchmun AMBASSADOR A self-taught barber and photographer, Kevin Luchmun combines modern and traditional aspects of barbering and hairdressing to form his own unique style. Formerly the International Art Director for TONI&GUY London and label.m, Kevin traveled globally to deliver cutting-edge education. He’s headed up shows for London Fashion Week designers including Etauz, Matthew Miller and Henry Holland. SUNDAY, 11:35-12:20PM

INSPIRED BY B3 Renowned for their influential and trendsetting work, BTC award winning colorists @bescene, @rebeccataylorhair, @hairgod_zito and @mustafaavci are artists and scientists at the same time. They not only formulate, paint and create both colors and patterns from scratch but also have an immense understanding of the chemistry. Each is helping to fuel the reinvention of color services and are making bold steps in knowing which rules need bending, if not breaking. Join them together with Brazilian Bond Builder Global Director of Education @alfredolewis for an inspiring exploration of achieving next level color creativity with Brazilian Bond Builder. ALFREDO LEWIS @alfredo_lewis LINH PHAN @bescene GLOBAL DIRECTOR OF EDUCATION B3 MASTER COLORIST A renowned hair color specialist for over 20 years, Alfredo Linh Phan, known as @bescene to his nearly 300k Lewis studied with top celebrity colorists Negan Zand and Instagram followers, is a metallics master. His work on Lori Goddard at Cristophe Salon in Beverly Hills, where he typically resistant Asian hair earned him the 2016 mastered the art of balayage and foil highlights and perfected #ONESHOT Color Shot of the Year. When he’s not behind the art of color correction. Alfredo’s celebrity clientele includes the chair at Be Scene Studios in Rockville, M.D., Linh is Adriana Lima, Dave Navarro, Sandra Bullock and Jane Fonda. a brand ambassador for b3 and collaborating with artists After working with celebrity stylist Corey Powell at the famed like celebrity hairdresser Anh Co Tran. Jonathon Salon featured on Bravo’s series Blowout, Alfredo returned to Cristophe where he was a master colorist for over 11 years. As Global Director of Education for Brazilian Professionals, he has trained stylists all over the world.

REBECCA TAYLOR @rebeccataylorhair RICKEY ZITO @hairgod_zito B3 MASTER COLORIST B3 MASTER COLORIST Rebecca Taylor, @rebeccataylorhair to her nearly 500k Rickey Zito’s jaw-dropping haircolor earned him two BTC Instagram followers, is the fashion color queen. As the founder #ONESHOT Awards in 2015—Rainbow Shot of the Year and of Vivid Education and a b3 Brand Ambassador, Rebecca Extensions Shot of the Year. His more than 400k Instagram teaches stylists around the world her signature techniques, followers turn to Rickey for tie dye hair and other innovative including “valayage.” Her work has been published in Vogue, rainbow techniques. Originally from a small town in Louisiana, Glamour, Harper’s Bazaar and Elle online, and she was named Rickey now owns ONE Hairdressing in West Hollywood and is best vivids colorist in the world by Glamour Poland. Rebecca’s a b3 Brand Ambassador. strong understanding of color language motivates, educates and inspires!

MUSTAFA AVCI @mustafaavci B3 MASTER COLORIST The king of Hollywood waves Mustafa Avci, @mustafaavci to his more than 430k Instagram followers, has elevated the art of hairdressing to glamorous new heights. The Brooklyn-based stylist took home BTC’s #ONESHOT Curls Shot of the Year in 2016 and has been killing the perfectly-placed wave game since with an unmatched eye for detail. Mustafa now teaches his signature waves and elegant updo techniques across the country, and he is a b3 Brand Ambassador. SUNDAY, 2:05-2:50PM

THE ENLIGHTEN COLLECTION Farouk Systems, Inc. presents the Enlighten Collection. The Enlighten Collection is the true colorful art of professional hairdressing combined with international trend and vision. The Enlighten collection is inspired by the rock and feel of the modern individual. The hairstyles reflect a natural and organic flow of hair. Shorter layers created more texture and freedom in styling. Color painting and foil placement is the key to success for a perfect blend between CHI Ionic permanent shine hair color and CHI Chromashine direct color. It is the new Enlighten color vibration which creates power to the beauty. Contour lines are left longer, switching layering techniques in the top layers create texture and movement. Combining the innovation and technology of Farouk Systems color, products and tools with the necessities of fashion-forward hair. The Enlighten Collection is the merging of differences creating harmony and balance. RICHARD JORDAN @richardhair DANIELLE BUCCO-REGAZZI FAROUK SYSTEMS CREATIVE DESIGN DIRECTOR FOR COLOR @danielle.bucco Richard’s ability to recognize up-and-coming trends and FAROUK SYSTEMS CREATIVE ARTIST transform visions into artistic realities makes him a true Hailing from New York City, Farouk Systems Creative Artist, industry innovator. Each year, he contributes to the creation Danielle, has been featured in behindthechair.com On Paper of the Dutch trend collection for 22,500 Netherland-based and excels in making salon clients feel like they just stepped salons. A regularly featured artist in high-fashion editorial off the catwalk. With more than 20 years in the industry and pieces and at international shows, he is also a Coiffure 15 years with Farouk Systems, her experience takes her Award recipient. from the stage to the salon where she offers insight on global trends and new, creative techniques stylists and clients love.

MAGGIE KARCHER @?????????? CYNTHIA DIERSEN @?????????? FAROUK SYSTEMS ARTIST CHI ELITE INTERNATIONAL ARTIST AND CHI EXECUTIVE As a new and upcoming artist with Farouk Systems Inc., EDUCATOR Maggie Karcher is a salon owner and international artist who As an experienced salon owner and stylist in Houston, incorporates the latest trends into all of her styling techniques. Cynthia is a master of all things color. And, after 18 years in She uses her platform to inspire others throughout the industry the industry, her talent and passion have taken her to lead and her coloring and cutting skills that defy the norm to shows in Europe, Mexico, and across the U.S. She has also transform her everyday clients. worked alongside the Farouk team at the Miss Universe pageant league, Miami Fashion Week and many more prestigious events. As a firm believer in sharing experiences and education to engage and inspire her followers, she is relatable and inspiring on every stage she takes. SUNDAY, 2:55-3:40PM

WHISPER – TALK – SHOUT! The unique approach to servicing EVERY client… Do they want to whisper? Talk? Or SHOUT? Let the Redken tribe share tips, tricks and techniques to making every client smile whether it be a whispering rose gold to a bold blonde, a touch of silver to a smokey ombre. Leave inspired and ready to earn a better living and live a better life! SEAN GODARD @seangodard VERONICA RIDGE @veronicavridge REDKEN ARTIST GLOBAL CREATIVE DIRECTOR Originally from Canada, Sean’s work has appeared in industry A master of color, Veronica is known for her strong attention magazines such as Canadian Hairdresser as well as lifestyle to detail. She maintains great success with her unique color magazines like Flare, Fashion and Canadian Living. He has formulations and foiling placement techniques, as well as her also appeared on TV as a makeover expert on popular talk philosophy to always stay updated on trends and education. shows and worked backstage at the MTV Video Music Awards Veronica’s dedication to her craft has allowed her to work working with Beyoncé, Lady Gaga, Miley Cyrus, Taylor Swift under some of the best artists in the business, including Kris and Justin Timberlake. Sorbie, Chris Baran and Sam Villa.

KELLY SCOTT @kel_scott REDKEN ARTIST A seasoned stylist, Kelly travels the globe as an educator and Redken Artist to help create the brand’s international collections. She also teaches regularly at the UK’s Redken Exchanges in London, Manchester and Dublin. With her passion, creativity and drive, Kelly facilitates many creative- and principle-based color programs, utilizing her strength of pushing the boundaries of creativity to find that unique style. MARY MARY MONDAY, 10:05-10:50AM

BEAUTY IS…UNITED Soft, natural beauty meets the vibrance, diversity, and contrast of Color Inclusion. Discover the secrets behind illuminating multiple textures, lengths, and shapes that reflect one collective purpose. Join L’ANZA Global Creative Directors Matt Swinney, Leah Freeman, and Ammon Carver, for an exploration of Beauty Is…UNITED, a fearless new Collection built by L’ANZA. AMMON CARVER @ammoncarver MATT SWINNEY @mswinney2836 GLOBAL CREATIVE DIRECTOR GLOBAL CREATIVE DIRECTOR Ammon is a prominent industry force and unparalleled beauty The fusion of art, science and creativity is the driving force expert. Ammon’s editorial designs have appeared in magazines behind Matt’s ambition and passion for the haircare industry. like Vogue, Harper’s Bazaar and Vanity Fair, and his celebrity Named a “Beauty Genius” by Elle, Matt has led styling teams clientele includes Leighton Meester, Kate Beckinsale and Molly at New York Fashion Week and won the NAHA for Hairstylist Sims. With a warm, relatable presence that commands of the Year in 2016. Matt co-owns the world’s first L’ANZA attention, Ammon is lauded by the professional industry, Healing Center in Minneapolis and regularly travels the globe having won both the 2016 NAHA Master Stylist of the Year inspiring stylists with his unique approach to cutting and and the 2016 NAHA Salon Team of the Year for his studio the coloring techniques. Ammon Carver L’ANZA Healing Center.

LEAH FREEMAN @leahatfuse GLOBAL HEALING COLOR DIRECTOR Leah brings nearly 20 years of exceptional industry experience. From in-salon education to editorial and hair fashion design, Leah is celebrated as a worldwide color authority. A salon owner in the Chicago area, Leah has a clear understanding of how to foster creativity, while building a successful salon business. She is known for identifying the season’s hottest color palettes, and single-handedly building powerful educational tools to excite and electrify colorists at all levels. MONDAY, 10:55-11:45AM

COLOR CONTOURING – A NEW TAKE ON SHAPE It’s time to forget the rules, says Joico Guest Artistic Director and master hairdresser, Vivienne Mackinder, who will be taking center stage with Joico Color Artists; Ricardo Santiago, Mark Mileti and Gion Vincent for an unforgettable and technically moving presentation. Through the magic of color and design, you will see an artful, new take on color contouring using bold and subtle strokes with contrasting shades to beautifully alter any face shape. It’s all about creative intention with illusion and facial enhancement at top of mind. You must see the striking model transformations and how contouring can make a notable difference in your color business. PHIL RING @phildoeshair LARISA LOVE @larisadoll GUEST ARTIST GUEST ARTIST Philip (aka @phildoeshair), a Rhode Island-based stylist Better known as @larisadoll to her 477k Instagram and member of the CosmoProf Beauty Artistic Team, is followers, Larisa has a passion for the power of major hair a passionate stylist and photographer whose success is transformation. As a color expert and the owner of Larisa derived from seeking out only the top education in the Love Salon in Studio City, Calif., she continues to reinvent industry. He continues to allure his followers with new color her clients’ hair identities, one strand at a time. By painting choices and patterns (like his innovative pixelated technique) with the brightest shades and creating the deepest color as well as creating a high demand from salons all over the melts, Larisa leaves her clients feeling beautiful and alive. country for on-site education.

VIVIENNE MACKINDER @viviennemackinder RICARDO SANTIAGO @stylistricardosantiago GUEST ARTISTIC DIRECTOR GLOBAL ARTISTIC TEAM ARTIST A powerhouse of skill and expertise with an unmatched Ricardo has been called the “Jack of all trades” in his 10-year onstage personality, Vivienne is a force to be reckoned with. career, specializing in everything from vibrant colors to rich Beginning under Vidal Sassoon and eventually becoming his naturals to blended balayage. Ricardo incorporates every artistic director, she also worked as Trevor Sorbie’s aspect of the industry into his work as another weapon in his international creative director. Since moving to the U.S., she arsenal, down to his barbering roots. Besides owning his own has been the Fashion Director for Intercoiffure Canada-Amer- studio, Stylist Ricardo Santiago, Inc., he has a passion for ica, a key hairdresser at Paris, London and New York Fashion teaching and sharing his craft, which he does as an expert Weeks, has styled celebs like Katie Couric, Ricky Martin and educator and artist for Joico. Boy George and has won seven NAHA awards. Her work has been seen on NBC’s Today Show, Entertainment Tonight, VH1 and the MTV Video Music Awards, among others. MONDAY, 1:15-2:00PM

#INFLUENTIALDESIGNS Kenra Professional’s artistic team collaborated with 2 of the hottest influencers in the industry to bring BOLD color placements to the 2017 COLOR stage! Learn how to replicate the looks in true Kenra fashion—salon friendly, versatile, and replicable in 5 steps or less. Then watch @hairandmakeupbysteph and @davidlopezhair transform each color with UNIQUE styling tips to complement any client LIVE on the COLOR stage! STEPHANIE BRINKERHOFF LAKEN ROSE @lakenrosehair @hairandmakeupbysteph DIRECTOR OF FIELD EDUCATION GUEST ARTIST Laken has an eye for color, a passion for stylists, and a love Virtually overnight, Stephanie went from a small-town girl for salon education. She brings an immense variety of industry from Utah to one of the most sought-after bridal updo stylists experience into the classroom where she shares her energy in the world. Better known by her social media moniker, and enthusiasm. With experience as a lead colorist and new @hairandmakeupbysteph, Stephanie’s non-traditional bridal product development, Laken has developed a barrage of upstyles are seen by her more than 5 million Pinterest followers. talent that she is eager to share with the industry. Her debut book, published by behindthechair.com, “Elegant Upstyles for Today’s Bride,” has sold more than 3,000 copies. Steph’s knack for creating on-trend looks keeps her busy with her brides-to-be and so does her work as BTC’s resident bridal and upstyling expert.

CASSIE SISKOVIC @cassielizhair DAVID LOPEZ @davidlopezhair REGIONAL EDUCATION MANAGER GUEST ARTIST Cassie is a passionate colorist who loves formulating and A top fashion and celebrity hairstylist based in New York styling for the latest trends. She is excited about the technical City, David is equally comfortable in front of the camera as and creative side of color, giving her a lot of practical he is behind the scenes and behind the chair, providing experience she can share with stylists. Cassie’s journey commentary on today’s trending styles and dishes out style started with Kenra Pro through Technical Support. She is secrets in outlets like People Magazine, Glamour, Harper’s now in the field as a Regional Education Manager where Bazaar, Essence, OK Magazine and Nylon. He’s worked she continues to inspire and teach through her passion. with Chrissy Teigen, Lily Aldridge, Kristen Stewart, Anne Hathaway and Hailey Baldwin. David has styled and helped conceptualize Kenra Professional campaigns and collections for four years and he is known for being insatiably creative and enthusiastic. MONDAY, 2:05-2:50PM

LIVE SUCCESSFULLY We at JPMS imagine a wonderful world of color in your salon. Watch as our Global Art and Business Director, ROBERT CROMEANS delivers a successful way of looking at color like you have never imagined.

Meet our new Artistic Director of Color, Colin Caruso as he dials up boldness of color, clarity of brands and turns his childhood rebellion into art and success.

JPMS’s social media favorites Mary Cuomo and Anya Segers are creating an environment for an evolution and freedom to color services in the salon.

join US AND REMEMBER... #PAUL MITCHELL WE ARE THE FUTURE OF YOUR COLOR BUSINESS. ROBERT CROMEANS @robertcromeans MARY CUOMO @cuomocromeans GLOBAL ARTISTIC & BUSINESS DIRECTOR PAUL MITCHELL INTERNATIONAL TRAINER Hairdresser, salon owner, platform artist and industry legend, At shows, Mary Cuomo is known for breathtaking Robert inspires hairdressers around the globe with his wit, transformations that start at the model casting and innovative artistry and proven business strategies. Few have culminate onstage. At A Robert Cromeans Salon in San achieved such international acclaim; fewer still have worked Diego, Mary’s specialty is five-star treatment. She has so hard to share the keys to success with others. Robert is the mastered the art of the upgrade and derives 80 percent of proud owner of A Robert Cromeans Salons and Walk In Salons her salon business from the Color BarSM experience. Mary’s in San Diego, Tulsa, Oklahoma City and Las Vegas. artistry and pace make her one of Paul Mitchell’s most sought-after international show artists. Watch how she brings this excitement to everything she does!

ANYA SEGERS @anyasegers_arcs COLIN CARUSO @colincaruso PAUL MITCHELL INTERNATIONAL TRAINER ARTISTIC DIRECTOR OF COLOR Anya Segers currently crisscrosses the globe as an Paul Mitchell® Artistic Director of Color and Focus Salon International Trainer at JPMS. A nomadic upbringing and owner Colin Caruso believes that education should always love for travel inform Anya’s personality and aesthetic, be fun and the overall experience of learning is as important marrying her laid-back Southern California vibe with a as the techniques learned. Colin explains, “Education is our worldly, sophisticated take on hairdressing. These unique arena for new ideas. It is our outlet, our chance to talk with traits make her one of the industry’s most sought-after other professionals about what excites us most—hair.” finishers and color experts. TUESDAY, 3:55-4:40PM

COMMUNITY OVER INDUSTRY The Pulp Riot World Tour is pulling in to the BTC main stage! Coming from the underground and selling out in cities year round, this is the show that can’t be missed. Using colors ranging from ultra vibrant, delicate pastel, to glowing NeonElectrics, this gritty team will empower every stylist to consider themselves as artists, hair as the canvas, and Pulp Riot as their paint. Join them as they share innovative ideas, wild experiences, and uncurbed passion for both masterpieces in hair and the true industry - the artistic community. DAVID THURSTON @davidbutterflyloft PULP RIOT FOUNDER David is the founder of Pulp Riot and the award-winning, eco-friendly Butterfly Loft Salon and co-founder of Ubungalows Salon Suites and Butterfly Circus. Known worldwide for teaching industry professionals how to build and run successful salons and salon suites, also offering social media consulting services to owners and stylists alike. His personal and business pages have over 650K followers. Prior to entering the beauty industry, David was a managing consultant in the San Francisco offices of Navigant Consulting, an international litigation consulting firm. ALEXIS THURSTON @alexisbutterflyloft PULP RIOT FOUNDER KASEY O’HARA SAM DALY Alexis is an award-winning @hairbykaseyoh @bottleblonde76 stylist that has educated PULP RIOT PLATFORM ARTIST PULP RIOT PLATFORM ARTIST hairdressers and salon owners Originally from a small town Specializing in vivid hair color, globally. She is co-founder and in Maryland, Kasey has pixie haircuts, hair carvings, Sam vice president of Pulp Riot, been creating as a licensed Daly truly believes in going above Butterfly Circus, Butterfly Loft professional for 10 years. Her and beyond for every client. “I salon and Ubungalows luxury tireless dedication to the industry think that that shows through my salon suites, and she also sits paired with massive success on work, and my clients know that on the board of the EmpowHERment Project, an social media allows Kasey to cre- I’m always looking for ways to initiative to promote the empowerment, equal ate vivid masterpieces every day, be more innovative”. As a salon recognition and mentorship of our beauty industry’s always pulling from her love for bright colors, music owner in Florida, Sam uses her salon space as more talented women. and art to fire her passion. of an artist’s studio, working on major transformations and creating exceptional social media content in her on site photo studio. She credit’s her success as a JAY OLSON DOUG THEOHARIS stylist and educator to “…doing everything I can to @jaywesleyolson @doug_theo adapt. I’m tuned in to what’s going on on social media. PULP RIOT PLATFORM ARTIST PULP RIOT PLATFORM ARTIST But I think the most important thing is the community Owner and stylist at Bespoke Specializing in Pulp Riot colors that I found through social media and meeting people Salon in Scottsdale, Ariz. and and precision cutting, Doug’s who feel the same way I do about hair. member of the Pulp Riot owner- bold undercut designs and shear ship team, Jay works and etching are highly recognizable creates with the most talented on social media. As a member STEPHANIE artists in the industry. His of the Pulp Riot team, Doug LAWRENCE relentless passion for the shares his experience with other @hair_princess_steph evolution of the craft cele- stylists all over the world PULP RIOT PLATFORM ARTIST brates all that is individual and unique in the industry. at shows and classes, staying relevant through New Hampshire-based salon Specializing in blondes, balayage and hair painting education and pushing himself to try new techniques. owner Stephanie has a love techniques, Jay believes in sharing your knowledge for sharing and helping other with others and constantly reshaping yourself. JAMIE GOMEZ stylists. With a rapidly growing @bleachedandblown Instagram following, Stephanie is known for her social media WES PALMER PULP RIOT PLATFORM ARTIST video tutorials and her shine With a backbone in education @wesdoeshair line and sand art creative color techniques. She loves from Vidal Sassoon, Jamie’s PULP RIOT PLATFORM ARTIST Pulp Riot’s culture of support and creativity and seeks precision cutting and color An experienced educator, to pass that culture on through teaching. Wes almost went pro in tennis theory stays classically edgy, but wanted a job that would which earned her a 2016 BTC allow him to be creative. He #ONESHOT Award for Precision IRIS SMITH @glamiris specializes in creative color, Shot of the Year. As member PULP RIOT PLATFORM ARTIST haircutting and balayage, of the Pulp Riot team, Jamie Stockton, Calif. native Iris has allowing him to educate for travels and educates at shows and classes been creating masterpieces as Paul Mitchell, Ergo, independent internationally. With several certifications in both a licensed stylist since 2006. classes, Pulp Riot and Masters of Balayage. color and cutting techniques, Jamie is constantly A salon owner and certified staying relevant and on top of changing trends L’Oréal Professionnel balayage through attending advanced education. artist, Iris is known for balayage STEPHANY SMITH techniques, creative color and @stephygnarstagram KELLY O’LEARY insane color corrections. She is PULP RIOT PLATFORM ARTIST a co-owner and stage artist for As a freelance makeup @hairbymisskellyo Pulp Riot, where she teaches internationally. artist and licensed hairstylist, PULP RIOT PLATFORM ARTIST Stephany specializes in Known for her unique use of vivid color, color corrections, vivids and pastels paired with a RUBY DEVINE extensions and transformations. vintage aesthetic, Kelly knew @rubydevine Constantly striving to stay from a young age that doing PULP RIOT PLATFORM ARTIST on top of changing trends hair would be her career and A fashion color, blonding and through education, she has passion. Owner of The Sapphire client connection specialist, completed several master certification programs Hair Lounge in Winnipeg, Kelly Ruby Devine is eager to and is the creative director and senior stylist/MUA teaches independent classes on learn and share, making for Parlour e.lev.en Salon as well as a double nominee vintage styling and just this past year began teaching her a standout in an for BTC’s #ONESHOT Hair Awards. A member of the vivid color classes using Pulp Riot. Her advice to ever-changing industry. She’s Pulp Riot team, Stephany travels the country young stylists is to keep putting in the hard work and constantly dreaming of what’s teaching classes and performing at hair shows. make yourself available—it is 100 percent worth it. next and how to push the limits. TUESDAY, 9:30-10:00AM

MASTERING THE PERFECT WAVES Ride the wave to the next level! Learn how to create game changing hair and how to grown you career with the celebrity stylist Sarah Potempa. Get inspired and learn her innovative styling techniques to create iconic waves, from the glamouos 1920s to the 1940s roller set to today’s iconic bombshell Victoria’s Secret wave. With the award winning Beachwaver Co. tools, you will also learn how to build your clientele, book more appointments, and showcase your work to the world. SARAH POTEMPA @sarahpotempa CELEBRITY STYLIST; CREATOR OF BEACHWAVER® As creator of the cult favorite, The Beachwaver®, Sarah had everyone talking in 2015 and again in 2016 when she and her crew styled those bombshell beachwaves at the Victoria’s Secret Fashion Show. As an in-demand celebrity stylist, Sarah has graced the pages of Vogue, Vanity Fair, Esquire and W, and styled celebs like Lea Michele, Margot Robbie and Emily Blunt. TUESDAY, 10:05-10:50AM

A TRADITION OF BEAUTY Legends, myths, customs and cultures are testaments to the accomplishments of the authors, painters and artisans that have dedicated their lives to inspiring and evoking our imaginations. A Tradition of Beauty honors the contribution of these artistic luminaires with a collection of styles designed to free your creative spirit and unlock your artistic vision. KEVIN HUGHES @hairbyeleven ROBERT HAM @roberthamstylist ARTISTIC DIRECTOR DIRECTOR OF GLOBAL EDUCATION Kevin has been an editorial stylist and color specialist for From global fashion weeks and national beauty shows, more than 20 years, learning from some of the biggest to editorial shoots and salons working directly with stylists, names, including Danilo, Robert Vetica and Peter Gray. Robert’s all-American style and southern charm have earned Backstage at Fashion Week, he’s worked with top designers him recognition as a leading beauty industry expert. He such as Marchesa, Monique Lhuillier, Zac Posen and consistently proves his ability to give real women real style Carolina Herrera. Kevin’s energy and passion for teaching while maintaining a cutting-edge vision of beauty. and empowering others leaves every client feeling and looking their absolute best. TUESDAY, 10:55-11:40AM

TAMED AND TEXTURED amika’s Global Artistic Director, Naeemah LaFond, demonstrates the contrast between sleek and textured style in her quest to create show-stopping editorial looks reminiscent of her 2017 collection entitled “Tamed and Textured.” On stage, LaFond will reveal the sought-after techniques used in her latest collection as well as featured in her viral styling videos—including how to artfully “break the rules” of hairdressing by using extensions and precise finishing skills. NAEMAH LAFOND @naemahlafond GLOBAL CREATIVE DIRECTOR Driven by an unwavering passion for the art of hair styling, Naeemah LaFond is one of the industry’s most sought-after stylists and educators. Grow- ing up with Brooklyn, NY as her playground, and with constant exposure to the city’s vibrant culture and style, Naeemah had been introduced early on to the concept of self-expression—ultimately using a comb to sculpt her creations. Naeemah’s focus is in creating works of art through Finishing. She is known for her effortlessly sculpted updos, intricate braids, glamorous waves, and fabulous big hair! Naeemah has traveled the Globe as a Platform Artist and educator, sharing her techniques and love for the art of hair styling with her peers. She has been featured on the pages of Cosmopolitan, Elle, Allure, InStyle, Glamour, and Teen Vogue, among many other international fashion publications. Today, as the Global Artistic Director for amika, Naeemah has fused her love for the art of hairstyling with her passion for education. She has curated and implemented the brand’s educational strategy, performs as a Master Platform artist at industry trade shows and events around the world, and creates the looks behind the brand’s imagery. Naeemah’s work is uniquely identifiable, and her aesthetic and talent for hair dressing is sure to leave a mark in the industry. TUESDAY, 11:45-12:30PM

CUSTOMIZING CREATIONS: WEARABLE, FASHION-INSPIRED HAIR Combining fashion with commercial looks, the TruMatch Creative Team will delve into the vast and creative ways TruMatch Hair Extensions can be added to enhance a look—whether through length or by placement of vibrant pieces to showcase a variety of colors and textures. This creative group of artists will also share editorial looks from the top catwalks; breaking down the looks into techniques you can take back to the salon. KIM VŌ @mrkimvo RICHARD MANNAH @richardmannah GLOBAL CREATIVE DIRECTOR CREATIVE DIRECTOR Hailed by Vogue as “the best blonder in the business,” Kim With more than 23 years of industry experience and a British Vō’s celebrity clientele ranges from Kate Hudson and Katherine Hairdressing Award for London Hairdresser of the Year 2011- Heigl to Britney Spears and Dakota Fanning. His Kim Vō Salons 2012, Richard Mannah is one of the world’s leading long hair are renowned worldwide and his work has been featured in W specialists. As a key member of the TONI&GUY London/ Magazine, Women’s Wear Daily, Harper’s Bazaar and InStyle. label.m session teams, he worked at New York and London Kim has made appearances on Dr. Phil, Bethenny, Extreme Fashion Weeks and collaborated with esteemed designers Makeover, E! Entertainment’s Daily 10, and his hit Bravo show including Vivienne Westwood, Donna Karan and Tommy Shear Genius. Through his work and charismatic personality, Hilfiger. He’s been published in British Vogue, Elle, Company, Kim is a style expert to an audience of millions. and Grazia. His charismatic personality, creative ability and enthusiastic teaching style provide inspiration to both aspiring and experienced talent.

REBECCA TAYLOR @rebeccataylorhair STEPHANIE BRINKERHOFF AMBASSADOR @hairandmakeupbysteph Rebecca Taylor, @rebeccataylorhair to her nearly 500k AMBASSADOR Instagram followers, is the fashion color queen. As the founder Virtually overnight, Stephanie went from a small-town girl of Vivid Education and a b3 Brand Ambassador, Rebecca from Utah to one of the most sought-after bridal updo stylists teaches stylists around the world her signature techniques, in the world. Better known by her social media moniker, including “valayage.” Her work has been published in Vogue, @hairandmakeupbysteph, Stephanie’s non-traditional bridal Glamour, Harper’s Bazaar and Elle online, and she was named upstyles are seen by her more than 5 million Pinterest best vivids colorist in the world by Glamour Poland. Rebecca’s followers. Her debut book, published by behindthechair.com, strong understanding of color language motivates, educates “Elegant Upstyles for Today’s Bride,” has sold more than and inspires! 3,000 copies. Steph’s knack for creating on-trend looks keeps her busy with her brides-to-be and so does her work as BTC’s resident bridal and upstyling expert.

SARAH LAIDLAW @sarahlaidlaw MARCO GIROTTI @marcogirotti 2017 AUSTRALIAN SESSION STYLIST OF THE YEAR ARTISTIC DIRECTOR As 2017 Australian Session Stylist of the Year, Sarah is known Marco has built a vast career, spanning multiple countries for her unique style—classic beauty with a contemporary edge. and languages to establish his expertise in fashion styling She’s a four-time Hair Expo Session Stylist of the Year and an and professional hairdressing education. As a former key AHFA Session Stylist of the Year, plus an AHFA Makeup Artist member of the TONI&GUY London International Artistic of the Year. Team, he worked on trend-setting hair collections, and led various international shows and educational seminars. Marco worked with industry gurus such as Luigi Murenu and Guido Palau for major fashion shows in New York, London, Milan and Paris and with designers such as Marc Jacobs, Dolce Gabbana, Versace, Christian Dior and many others. SUNDAY, 9:50-10:35AM

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JAMIE SEA @prettylittleombre BALAYAGE AND OMBRÉ EXPERT Better known as @prettylittleombre to her more than 200k Instagram followers, Jamie has owned the hair-painting scene as a balayage and ombré expert ever since her big win at the BTC #ONESHOT Hair Awards for Best Ombré Shot of 2016. Driven by her passion for education and naturally sun-kissed colors, Jamie will share the secrets behind her customized, organic color placement and self-taught painting methods (like incorporating a hardware store paint brush!).