WEEKEND OF EVENTS AT THE UNDERGROUND
LOLLAPALOOZA WEEKEND AUGUST 1-3, 2014 | CHICAGO WEEKEND OF EVENTS AT THE UNDERGROUND
EVENT OVERVIEW
The Underground, located in the heart of downtown Chicago, is just minutes away from Grant Park, home to Lollapalooza, one of the country’s largest music festivals. This Chicago mainstay recently underwent renovations, creating two unique spaces, adding state of the art technology and sound and nearly doubling its capacity. Rockit Ranch Productions transforms this nightclub into the ultimate nighttime escape, where celebrities and VIPs come to play after the festivities break for the day. Kicking off Thursday night, The Underground hosts exclusive engagements where guests are treated to multiple live performances and celebrity DJ sets, creating a highly publicized hotspot where participating brands are exposed to top talent, tastemakers, media and industry insiders.
Aaron Paul, Breaking Bad, Grammy award-winner, Bruno Mars partying with his wife WEEKEND OF EVENTS AT THE UNDERGROUND PAST ARTISTS, CELEBRITIES AND VISITORS DURING LOLLAPALOOZA
Aaron Paul G. Love and Special Sauce Mike Posner Alchemist James Marsden Omar Asik Bruno Mars Jaslene Gonzalez Perry Farrell’s Bloc Party Jerrmiah Fraites Satellite Party Caitlin Moe Jermaine Dupri Peter Catsis Cee Lo Green Jessica Szohr Plain White T’s The Cool Kids Joakim Noah R. Kelly Chester French Josh Hopkins Randy Jackson Katy Perry Kanye West Lil John Chet Haze Josh Henderson Rose McGowan Chiddy Bang John Legend Ryan Cabrera Chris Masterson Kanye West Samantha Ronson Chrissy Teigen Katie & Mia Santigold Daft Punk Katy Perry Shawn Livingston Danny Masterson (aka Kellan Lutz Snow Patrol DJ Momjeans) Kenna Stacy Keibler Dave Chappelle Kid Sister Spank Rock Dirt Nasty The Killers Theophilus London Perry Farrell Jermaine Dupri Randy Jackson (aka Simon Rex) Lil John Two Door Cinema Club DJ Cassidy Lindsay Lohan DJ Cobra Lupe Fiasco DJ Vice Mark Ronson Erin Lucas (The City) Mickey Avalon Flosstradamus Michael Pena Fonzworth Bentley Michelle Williams
Mark Ronson Bloc Party Mike Posner
Denotes live DJ set Denotes live performance
Other artists that have performed at The Underground include Bruno Mars, Gossip Girl’s Leighton Meester, Ashlee Simpson, Kid Sister, Josh Kelley, Common, Ne-Yo, Busta Rhymes, John Mayer, The Cool Kids, Nick Cannon, Ryan Cabrera, Wyclef Jean and many more. WEEKEND OF EVENTS AT THE UNDERGROUND
BY THE NUMBERS AUDIENCE BY AGE
7,900,000 + Impression via Twitter & Facebook between the ages of 24 & 35 100,000 + Email Subscribers 55%
28,000 + Facebook friends AUDIENCE BY GENDER 24,000 + Twitter followers Male 7,000 + Unique Interactions via Social media
3,800 + Unique users via Social media 42% 58% 1,100 + Anticipated guest count per night Female
SOCIAL MEDIA EXAMPLES
Twitter WEEKEND OF EVENTS AT THE UNDERGROUND
SPONSORSHIP OPPORTUNITIES DURING LOLLAPALOOZA WEEKEND
Sponsors have the opportunity to participate in our Weekend of Events at The Underground in customized packages that fit the needs of each participating brand.
All levels of participating sponsors will have the opportunity for the following experiences:
• Custom brand experience for target demographic Includes celebrities, socialites, musicians, music and entertainment industry influencers • Exclusivity in Brand Categories Technology, Liquor, Lifestyle, Beauty/Cosmetics, Electronics, Beverage/Water, Hospitality, Fashion, Social Networking • Exposure among celebrities, influencers and early brand adopters • Consistent branding opportunities throughout the entire Weekend of Events Thursday, July 31 - Sunday, August 3, 9PM - 4AM 1,100 anticipated guests average per night • VIP access to the Weekend of Events at The Underground for clients and guests • Enhanced brand image by leveraging The Underground property association • Organic seeding opportunities among target consumer audience Includes customized photo booths, gifting, merchandising, etc. • Potential for organic product integration with media WEEKEND OF EVENTS AT THE UNDERGROUND
LEVELS OF SPONSORSHIP: TITLE SPONSORSHIP
• Official naming rights to the Weekend of Events • Primary logo placement on all on-site signage at The Underground Includes step-and-repeat for red carpet, ie. MotoRokr Lounge at The Underground, GOBOs, backdrops, DVD loops, etc. Hornitos Lounge at The Underground • Photos with high-profile guests • Category exclusivity • Host and DJ mentions throughout the night • Official title placement on all advertising and • Valuable brand feedback from celebrities and marketing materials influencers Includes print advertisements, Rockit Ranch • Full media outreach database (100k+ contacts), flyer distribution, • VIP passes and all-access laminates to all nightly social media outreach, etc. events • Produced creative materials with brand’s approval • Logo and boilerplate on all media alerts and press • Opportunity to custom build interior environment releases to create themed experience in The Underground • VIP tickets to Lollapalooza Music Festival • Gift bag and sampling opportunity for celebrities and VIPs
Custom Light Boxes
LED Video Wall Step and Repeat Wall Clings
ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, branded DJ booth, branded stage, signature featured drinks, etc. WEEKEND OF EVENTS AT THE UNDERGROUND
LEVELS OF SPONSORSHIP: GOLD SPONSORSHIP
• Logo included on all advertising and marketing materials Includes print advertisements, Rockit Ranch database (100k+ contacts), flyer distribution, social media outreach, etc. • Category exclusivity • Logo placement on on-site signage Including step-and-repeat, GOBOs, etc. • Logo and boiler plate on all media alerts and press releases • Photos with high-profile guests • Select media outreach • VIP passes and all-access laminates to all nightly events • Product placement • Maximum of three non-competitive gold sponsors Back Bar Branding ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, branded DJ booth, signature featured drink, dedicated web banners on email blast, etc.
LEVELS OF SPONSORSHIP: SILVER SPONSORSHIP
• Logo included on all advertising and marketing materials Includes print advertisement, Rockit Ranch database (100k+ contacts), flyer distribution, social media outreach, etc. • Category exclusivity VIP Product Placement • Logo placement on on-site signage • VIP passes and all-access laminates to all nightly events • Product placement
ADDITIONAL SPONSORSHIP OPTIONS branded VIP lanyards, signature featured drink, dedicated web banners on email blast, etc. WEEKEND OF EVENTS AT THE UNDERGROUND
SERVICES PROVIDED BY ROCKIT RANCH PRODUCTIONS AND THE UNDERGROUND
• Entertainment event production • Event staffing • Talent bookings Including hosts, live performances and DJ bookings • Celebrity wrangling/inviting to events • Pre-press and post-press outreach • Event recap and photos • Graphic design and print services • Photography hiring and management • Sound and lighting setup • Event marketing and promotion Including flyer distribution, print advertisements and email blasts • Social media outreach Including 24,000 Twitter followers, 28,000 Facebook friends, dedicated blog entry on aChicagoThing.com (18,000 unique visitors/month) and email blast to Rockit Ranch database (100,000+ subscribers)
Event Staffing Branded Entrance WEEKEND OF EVENTS AT THE UNDERGROUND MEDIA OUTREACH
ONLINE LOCAL PRINT NATIONAL PRINT TELEVISION RADIO
ABC7Chicago.com Biz Bash Life & Style ABC Chicago 96.3 B96 CelebBuzz.com Chicago Collection Los Angeles Times Access Hollywood 97.1 The Drive EOnline.com Chicago Magazine New York Daily News CBS Chicago 97.9 The Loop HollywoodLife.com Chicago Reader New York Post E! News 101.1 Q101 HollywoodReporter.com Chicago Scene OK! Magazine Entertainment Tonight HuffingtonPost.com Chicago Social People Magazine Extra 101.9 The Mix JustJared.com Chicago Sun-Times Rolling Stone FOX Chicago 103.5 Kiss FM LifeAndStyleMag.com Chicago Tribune Spin Magazine MTV WLS-AM Mancow Metromix.com Factio Magazine Star Magazine NBC Chicago in the Morning MTV.com Michigan Avenue Magazine URB Magazine WGN Chicago NBCChicago.com New City Chicago US Weekly NYDailyNews.com Northwest Indiana Times USA Today NYPost.com Red Eye (division of the OKMagazine.com Tribune) PerezHilton.com Timeout Chicago People.com PinkIsTheNewBlog.com Refinery29.com Our Weekend RedEyeChicago.com StarMagazine.com of Events at The Stereogum.com Underground TMZ.com TooFab.com provide a wide, yet USAToday.com unique platform for USMagazine.com x17online.com sponsors to garner relevant media opportunities across multiple outlets including but not limited to: WEEKEND OF EVENTS AT THE UNDERGROUND
PAST MEDIA SAMPLING - 2013 COVERAGE WEEKEND OF EVENTS AT THE UNDERGROUND
ABOUT ROCKIT RANCH PRODUCTIONS
The Underground is owned and operated by Rockit Ranch Productions, a Chicago restaurant and nightclub development and management company specializing in entertainment, promotions, branding, public relations and operations. We are a select group of committed, specialized individuals who pride ourselves in learning from the past, living in the present and foreseeing the future of the entertainment industry. Whether creating and operating a venue concept, producing an event or relating a brand to a targeted consumer group, our aptitude leads to success in every aspect of marketing and sales. In short, we see entertainment as a lifestyle that is maintained through experience, balance and relationships. Our restaurants, nightclubs and events are built on this foundation and our partnerships reflect these guiding principles every step of the way.
CONTACT
Meghan Goulette Director of Marketing [email protected] 312.943.7600