TOURISM ECONOMIC CONTRIBUTION REPORT FY20 Tourism plays a vital role in Mississippi’s growing economy. Last year no doubt presented challenges as people couldn’t travel the way they have in past years due to the pandemic. Despite that, in Fiscal Year 2020, 21 million visitors from across the country and the world spent $5.65 billion in Mississippi. This report – Tourism Economic Contribution Report FY20 – provides a detailed analysis of how tourism affects our state’s economy. The money generated from tourism contributed $362.2 million to the state’s General Fund, about $1 for every $15 spent. Whether it’s our delicious food, soulful music or engaging museums, Mississippi has so much to offer, and I invite you to experience the “Hospitality State” for yourself.
FROM THE
GOVERNOR Tate Reeves GOVERNOR 21.0 MILLION VISITORS SPENT $5.65 BILLION IN MISSISSIPPI AND GENERATED $362.2 MILLION FOR THE STATE’S GENERAL FUND Visit Mississippi is dedicated to promoting the state’s array of attractions to people across the U.S. and around the world. Visitors experience genuine hospitality when they dine in our restaurants, stay overnight, play at our golf courses and casinos and attend festivals and sporting events for all ages. Twenty-one million visitors spent $5.65 billion in Mississippi during FY20. This allowed our state to succeed in many other areas. Considering our unmatched contributions to the culinary scene, music, literature and the arts, culture may be Mississippi’s most valuable currency.
FROM THE
D. Craig Ray TOURISM DIRECTOR DIRECTOR VISIT MISSISSIPPI TABLE OF CONTENTS
01 EXECUTIVE SUMMARY 12 GAMING 02 FY20 Expenditures 13 Mississippi Gaming Commission Monthly Survey Trends 03 MISSISSIPPI AS AN ATTRACTION 13 Gaming Employment, Revenue and Legalized 03 Household Tax Relief and Estimated Effective Sports Betting Tax Rates 13 Non-gaming Summary of Revenue for 03 A Consistent Producer State-Licensed Casinos 04 Employment Rankings and Trends 14 OUTDOOR RECREATION 05 CITY/COUNTY/STATE LEVEL INDICATORS 15 STATE TRAVEL AND TOURISM LINKS 06 Travel/Tourism Expenditures/Lodging Data 15 Tourism Capital Investment FY20 Surveys 06 City/County Tax Revenues and Fees Attributed to (October 2019 - September 2020) Travel/Tourism 17 Film Productions 07 Travel/Tourism Advertising and Employment 18 State Gross Domestic Product by Partners 20 Travel/Tourism Employment Multipliers 07 Mississippi Visitation and FY20 Visitor Profile Study 20 Travel/Tourism Labor Income/Compensation Multipliers 09 CY19 International Travel to Mississippi 20 Delimitations (pre-COVID19) and CY20 Forecasts 21 Limitations 09 2021 Music Tourism Convention 22 Methods 10 TRANSPORTATION 23 APPENDICES 10 Welcome Center Reservation Service 46 GLOSSARY 11 Regional Airport/Air Passenger Data 49 ACKNOWLEDGMENTS 11 Amtrak
COVER IMAGES: LEFT: MISSISSIPPI STATE CAPITOL - JACKSON; TOP: MAYES LAKE - JACKSON; BOTTOM: DOWNTOWN VICKSBURG. EXECUTIVE SUMMARY
SAM D. HAMILTON NOXUBEE WILDLIFE REFUGE - STARKVILLE
This report estimates travel/tourism’s Fiscal Year 2020 economic gaming jobs, including casino hotels, equaled 20.6 percent of direct travel contribution at the state and county level for Mississippi. Travel/tourism and tourism employment. All other direct travel/tourism jobs comprised is vital to Mississippi’s economy, based on 80,740 direct jobs in FY20, an - the remaining 79.4 percent. 11.3 percent decrease from the prior fiscal year. Nearly 98 percent of these direct jobs were in the private sector. Travel/tourism comprised 7.1 percent All casino hotel rooms accounted for 11,906, or 19.4 percent, of 61,288 of FY20 total direct statewide establishment-based nonfarm employment, statewide hotel/motel rooms by Dec. 31, 2020. By year-end 2020, a one of every 14 direct establishment-based jobs. Mississippi casino hotel had 458 rooms, on average; non-casino hotel/ motels had 71 rooms. The top three employment categories in terms of FY20 Mississippi travel/ tourism were food services and drinking establishments, state-licensed gaming, and lodging, per Appendix A. The 16,633 state-licensed casino
1 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT FY20 EXPENDITURES
Estimated travel/tourism expenditures by visitors totaled $5.65 billion in FY20, versus $6.73 billion in FY19, minus $1.08 billion, a 16 percent decline. Visitors, on average, spent $6.2 billion/year in Mississippi from FY10 through FY19, inclusive. Travel/tourism’s $362.2 million slice of a $5.6 billion FY20 General Fund was 6.5 percent, via visitor expenditures, tourism capital investment, travel/tourism personal income, sales taxes, and other taxes. Travel/tourism total employment – direct, indirect, and induced – was 106,740, 9.5 percent, of statewide jobs, with $2.85 billion in total FY20 labor income.
Travel/tourism is a major contributor to the state’s financials and quality of life. If other sectors stayed constant, Mississippi’s economy without travel/ tourism, would yield:
• $362.2 million less in General Fund revenues. • 80,740 fewer direct jobs and 26,000 fewer secondary jobs • 106,740 fewer total jobs (direct, indirect and induced) • $1.85 billion less in direct payroll and $1 billion less in secondary payroll • $2.85 billion less in total annual direct and secondary payroll associated with travel/tourism and quality-of-life issues.
Subtracting 80,740 direct statewide travel/tourism jobs out of Mississippi’s economy would increase the state’s annual unemployment rate from 7.9 percent to 14.3 percent. Most of the 80,740 direct and 26,000 secondary travel and tourism jobs cannot be outsourced.
WINDSOR RUINS - PORT GIBSON
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 2 ABE’S BBQ - CLARKSDALE
MISSISSIPPI AS AN ATTRACTION
HOUSEHOLD TAX RELIEF AND A CONSISTENT PRODUCER ESTIMATED EFFECTIVE TAX RATES The $415.55 million collected in FY20 travel/tourism state tax The travel/tourism industry is a “consistent producer” in Mississippi, which revenues/fees, plus $164.75 million in city/county tax revenues/fees, helped state/local governments close budget gaps and pay for much- were divided by 1,104,394 Mississippi households. Combined state needed services. This included real and personal property taxes paid by plus local tax revenues/fees attributed to travel/tourism in FY20 were hotels/motels, bed-and-breakfasts, restaurants and casinos; 18.5 percent $580.3 million. The result was $525 in tax relief per household, or of the 7 percent state sales tax allocated to the cities; motor vehicle $376 in state tax relief and $149 in local tax relief. The FY19 tax relief rental taxes; petroleum taxes; among others. Cities, counties and schools estimate was $613 per household ($441 state and $172 local). benefitted from property taxes paid by lodging, food and beverage.
3 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT WASHINGTON COUNTY WELCOME CENTER - GREENVILLE
EMPLOYMENT RANKINGS AND TRENDS Travel/tourism was fourth in total estimated private FY20 direct nonfarm, establishment-based employment, behind manufacturing, private educational and health services and retail trade. Most direct FY20 statewide travel/tourism jobs – 79,020 of 80,740, 97.9 percent – were private sector careers, including hotels/motels, restaurants, casinos and retail. The other 1,720 (2.1 percent) were staff in state parks, federal parks, outdoor recreation, airports, historic sites, state/local tourism offices, museums, performing arts centers and spectator sports sites.
Statewide direct travel/tourism jobs in FY20 were 7.1 percent of all establishment based nonfarm jobs, versus 7.8 percent of all jobs in FY19. These 80,740 direct jobs were 11.3 percent lower than 91,000 in FY19. Private direct tourism jobs comprised 8.8 percent of all statewide private sector jobs. Statewide travel/tourism direct jobs averaged 85,210 per year, FY10 - FY19, inclusive. The 80,740-direct statewide travel and tourism jobs in FY20 were 4,470 less, 5.2 percent lower, versus the 10-year average of 85,210.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 4 CITY/COUNTY/STATE LEVEL INDICATORS
Local travel/tourism indicators include economic contributions from: • Hotel/motel tax levies and restaurant taxes collected • Petroleum tax distribution • Motor vehicle rental tax diversions • Alcohol beverage control • Seawall taxes • Real and personal property taxes paid by hotels/motels, restaurants, and casinos • Tourism capital investment permit fees
RENAISSANCE AT COLONY PARK - RIDGELAND
5 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TRAVEL/TOURISM EXPENDITURES/LODGING DATA
Mississippi had 721 total hotel/motel properties as of Dec. 31, 2020, Mississippi non-casino hotels/motels achieved a calendar year (CY) 2020 per STR census data and a countywide lodging census conducted by statewide average daily rate of $78.85, based on STR research, an 8.1 Visit Mississippi. From Dec. 31, 2019, to Dec. 31, 2020, statewide hotel/ percent decrease versus $85.85 in CY19. Mississippi’s CY20 statewide motel inventory was flat, 61,172, as of Dec. 31, 2019; and 61,288, plus occupancy percent was 49.7 using STR data for non-casino properties, 0.2 percent, as of Dec. 31, 2020. An estimated 712 new statewide hotel/ versus 58.4 in CY19, minus 15 percent. State-licensed casino hotels had motel rooms were either under construction or could be finalized by a 55.8 occupancy percent in CY20, compared to 77.2 percent in CY19, Dec. 31, 2021, for a 1.1 percent inventory increase, from 61,288 to but many rooms at casino hotels were used free-of-charge by preferred 62,000. Mississippi’s inventory had 151 estimated bed-and-breakfast customers or prize winners. These hotels were closed for 65 days: March establishments as of Sept. 30, 2020, with 758 total bed-and-breakfast 17 – May 20, 2020. CY20 average daily rate was $80.54 for just under 10 rooms, 1,309 cabins, 14,031 recreational vehicle spaces with electricity months, versus $77.95 in CY19, for 12 months. State-licensed casino hotel and water and 1,343 camp sites without hook-up. rooms totaled 10,835 as of Dec. 31, 2020, excluding 1,071 at Pearl River Resort hotels, versus 11,314 as of Dec. 31, 2019. The lower figure (10,835) was due to a casino hotel closing in Tunica County.
CITY/COUNTY TAX REVENUES AND FEES ATTRIBUTED TO TRAVEL/TOURISM
Travel/tourism’s contribution to the local economy includes city/county tax revenues and permit fees. Some $46 million, or 27.9 percent, of $164.75 million in city/county taxes came from state-licensed casino gaming. Another $118.75 million, 72.1 percent, were from room/restaurant special tax revenues, hotel/motel real and personal property taxes for casinos/casino hotels, other hotels, restaurants, seawall taxes, Alcoholic Beverage Control excise taxes, petroleum taxes, motor vehicle rentals and tourism capital investment permit fees. These tax revenues exclude 18.5 percent of the state’s 7 percent tax rate originating at the state level. Room/ restaurant tax percentages range from 1 to 5 percent. FY20 special tax revenues totaled $88.8 million with $66.17 million, 74.5 percent, from restaurant sales and $22.65 million, 25.5 percent, from lodging.
SPECTATORS - GREENVILLE
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 6 TRAVEL/TOURISM ADVERTISING AND EMPLOYMENT BY PARTNERS
Thirty tourism partners – CVBs, tourism commissions, partnerships – received FY20 advertising and employment/payroll mini-surveys, October 2019 - September 2020 data. Twenty, or 66.7 percent, responded, excluding a convention center. FY20 travel and tourism employment/payroll data reflected 98 full-time, 48 part-time and 122 full-time equivalent staff with $7.91 million in salaries, wages and fringe benefits, 32.6 percent of collective budgets. Employment data are included in Appendix A and the payroll item in Appendix B, under a broader category. Respondents reflected a FY20 total estimated budget of $24.2 million.
FY20 advertising figures indicate $9.1 million was spent by survey respondents – a 22.9 percent decrease versus $11.8 million in FY19 – with $2.45 million, 26.9 percent, on traditional ad placement and production; $2.2 million, 24.2 percent, on digital media placement, plus digital media services. Another $447,223 was spent on ad agency retainer fees, $196,128 for promotional items, $741,689 for trade show participation, $91,455 for FAM Tours, $374,980 for billboard advertising, $298,206 for brochure, collateral and other printing, $1.37 million in sponsorships and local events, $859,856 for web site maintenance/other web services and $38,918 for matching grants received. These FY20 figures do NOT include $5,039,352 in CARES ACT funds, reported by 14 respondents. The $5 million plus had to be spent by Dec. 31, 2020.
MISSISSIPPI VISITATION AND FY20 VISITOR PROFILE STUDY
About 21 million estimated total visitors in FY20 overnighted in, or Average travel party size: 2.8 persons for leisure; 2.5 for business and participated in a day trip to Mississippi, a decrease of 3.7 million, 15.0 2.8 overall. Average length of stay was 2.6 (2.57) nights in Mississippi for percent, versus 24.7 million in FY19. This includes domestic leisure, out-of-state overnight visitors; 2.8 (2.76) nights for in-state overnighters; business, other personal, all group travel, plus international visitors. and 2.6 (2.63) nights for all Mississippi overnight visitors. When day trips Mississippi had 22.4 million visitors per year, on average, in a decade, FY10 are factored in (zero nights), out-of-state visitors on average, spent 2.1 to FY19, from a low of 19.5 million in FY10 to a high of 24.7 million in FY19. nights in Mississippi, versus 1.5 nights for in-state visitors. Overnight Included in the finding were Mississippi Gaming Commission quarterly business visitors spent 2.5 nights in Mississippi, compared to leisure’s 2.7 surveys – patrons by state of origin and occupancy rates for state-licensed nights. A minimal percent of Mississippi visitors arrived by air. Vacation casino hotels, STR surveys, Mississippi Welcome Center registration data activities varied with casino gaming/sports betting the largest market. and state park visitation. Data was based on survey respondents who traveled at least 50 miles, one-way, from home, or overnighted for business or pleasure, excluding The FY20 OmniTrak Mississippi Domestic Visitor Profile Studies indicated commuters. Respondents must have traveled in the prior 12 months. Most 56 percent of all statewide trips were from out of state, with 44 percent survey respondents were domestic leisure travelers (business travelers representing in-state trips. Data revealed 58 percent were overnight stays comprised 10 percent). There also was a “business/personal” category, a and 42 percent were day trips. Average annual household income for all “hybrid” one, in terms of activities. Mississippi domestic visitors was $66,700, with an average age of 44.9.
7 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT OCEAN SPRINGS
Mississippi overnight leisure visitors, per combined in-state and out- Top eight states of origin for Mississippi overnight leisure visitors were of-state travel parties, spent approximately $683 per trip, on average, Mississippi, Louisiana, Alabama, Texas, Florida, Tennessee, Georgia and in the state. Overnight business travel parties spent $567, on average, Arkansas. Top out-of-state origin destination marketing areas (DMAs) on their trips. Day-trip travel parties spent $150 in Mississippi per trip. comprised Memphis, New Orleans, Mobile-Pensacola-Ft. Walton Beach, Overnighting in-state travel parties, on average, spent less on their entire Atlanta, Baton Rouge and Dallas-Ft. Worth. Top Mississippi destinations Mississippi trip, versus out-of-state domestic travel parties. It is not listed by OmniTrak for out-of-state visitors, included: Coastal Mississippi practical, nor easy, to estimate “per-person” visitor spending. Travel party – which accounted for nearly one-third (32 percent) of Mississippi’s out- is more pertinent/relevant. Baby Boomers (age 55+) were more likely of-state visitors – Jackson area, Vicksburg, Hattiesburg area, Tupelo, to participate in casino gaming. Visiting friends and relatives (VFR) was Meridian, Philadelphia, Tunica, Natchez, Starkville and Oxford. Some other strong across the board, with 41 percent of the age 18-34 segment doing Mississippi communities with tourism-related activity include DeSoto this, versus 37 percent age 35-54 and 36 percent of the “boomers” citing County, Columbus, Washington County, Clarksdale, Cleveland, Corinth, VFR activity. Shopping, a 17-18 percent range, was consistent for these Laurel, Greenwood, Grenada and Panola County. three age segments.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 8 CY19 INTERNATIONAL TRAVEL TO MISSISSIPPI (PRE-COVID 19) AND CY20 FORECASTS
Per Tourism Economics, an Oxford Economics Company, Mississippi CY18. They spent $9.7 million, 24.8 percent less than $12.9 million spent in received 110,800 international overnight visitors, excluding Canada and CY2018. Ontario (40 percent) had the largest portion of visitors. The West Mexico, in CY19, a 6.9 percent increase versus 103,600 international – Alberta and British Columbia – combined for 25 percent. The other 35 overnight visitors in CY18, also excluding Canada and Mexico. Top 10 percent comprised Prairies (15 percent), Quebec (13 percent) and Atlantic (7 countries comprising the 110,800 figure were led by the United Kingdom’s percent). Over half of the respondents (53 percent) were age 55-73. Only 9.1 14,100 visits, 12.7 percent of 110,800, followed by Japan, 10,900; China, percent (one of 11) flew; 90.9 percent (10 of 11) drove or had other means 9,200; Germany, 8,100; France, 4,800; Korea, 4,100; Spain, 3,800; Italy, of land transportation. Mexico’s 5,100 overnight visitors to Mississippi spent 3,700; Brazil, 3,600; and India, 3,500. The 110,800 international overnight $2.4 million in CY19, versus 5,100 overnight visitors and $2.5 million spent, visitors – excluding Canada and Mexico – spent $174.5 million, a 3.0 percent respectively, for CY18. increase compared to CY18. Top three overseas countries in spending: UK, $21.6 million; Japan, $15.3 million; and Germany, $11.8 million. Tourism Economics, on December 22, 2020, shared a CY20 forecast of 31,900 total international visits to Mississippi, including Canada and Mexico. Travel Market Insights Inc. (TMII) furnished a CY19 Visitor Profile Study of By comparison, Alabama’s 2020 forecast was 74,600 international visits; Canadian travel to Mississippi. Some 83,578 Canadians overnighted or did Arkansas, 25,200; Louisiana, 133,700; and Tennessee, 167,900. Actual CY20 a day trip in Mississippi in CY19, up 12.9 percent compared to 74,000 in international visitation estimates could be published by June 30, 2021.
2021 MUSIC TOURISM CONVENTION
Cleveland, Mississippi, plans to host the global Music Tourism Convention from September 29 - October 2, 2021. This will explore how music impacts, benefits and improves tourism, location branding, partnership development and economic development. Event planners anticipate attendees and speakers from the music and tourism industries. Past conference hosts include Cologne, Germany; Liverpool, England and Franklin, Tennessee. More information is available at www. musictourismconvention.com.
DOWNTOWN CORINTH
9 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TRANSPORTATION
NATCHEZ TRACE PARKWAY
Travel party registrants provided welcome centers with trip-related data. Registrants provided their zip code, age range of party, number of visitors WELCOME CENTER RESERVATION SERVICE in their party and reason for their visit. Some 1,297,298 persons registered Welcome center reservation service enabled travel counselors to make at welcome centers in FY20, versus 1,586,584 in FY19, minus 18.2 percent. reservations for travelers/visitors in any hotel/motel, bed-and-breakfast or Most were U.S. residents. FY20 international travelers comprised 40,026, campground accepting reservations. This service completed its 26th year 3.1 percent of registrants, versus 47,653 international registrants in FY19, of operation in June 2020 with $4,622 in revenue, 46 reservations and 49 3.1 percent of all registrants. U.S. registrants decreased from 1,538,931 in room nights booked. FY19 to 1,257,272 in FY20, an 18.3 percent decline. International segment decreased 16.0 percent. Mississippi, Louisiana, Alabama, Texas, Florida, Tennessee, and Georgia held top seven U.S. traveler spots in FY20. Canada had the most international registrants (9,835), 24.6 percent, in FY20, followed by Mexico (8,064), 20.1 percent. Technology and GPS systems, plus COVID-19, adversely affected stopping at welcome centers.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 10 REGIONAL AIRPORT/AIR PASSENGER DATA
Mississippi’s regional/international airports reported 444,142 scheduled with 789 charter flights and 86,568 charter passenger enplanements, enplanements, or passenger boardings, January to December 2020, a October 2018 - September 2019. Their carriers are American Airlines, 56.4 percent decrease versus 1,018,428 in CY19. The Jackson-Medgar Delta, United, Allegiant and Sun Country. Cities served were Atlanta, Wiley Evers International Airport enplaned 195,963 passengers, or 44.1 Charlotte, Dallas-Ft. Worth, Houston and Orlando-Sanford. Some $3.2 percent, of all CY20 passengers enplaned in Mississippi. Its daily nonstop million in FY20 net capital expenditures and improvements were made. flights to cities and airports included Atlanta, Charlotte, Chicago, Scheduled CY20 enplanements at other regional airports: Golden Dallas-Ft. Worth, Denver, Houston, Orlando-Sanford and Washington, Triangle (21,322), Meridian (9,428), Tupelo (8,722), Hattiesburg-Laurel D.C. Gulfport-Biloxi International Airport had 197,517 enplanements (7,933) and Mid-Delta Regional (3,257). Hattiesburg/Laurel had 11 charter in 2020, a 49.4 percent decrease versus CY19. They reported 239,295 flights with 1,096 passengers in FY20 versus 20 charter flights with annual revenue employments, October 2019 to September 2020, 1,407 passengers in FY19. Meridian Airport Authority served Houston, versus 266,231 annual revenue enplanements, a year earlier, for a Texas, via SkyWest dba United, since July 2020. Until June 2020, it was 10.1 percent decrease. Their 561 charter flights and 60,567 charter American Airlines serving Chicago and Dallas. passenger enplanements (October 2019 - September 2020) contrasted
AMTRAK
Amtrak serves Mississippi with two long-distance trains: City of New Orleans, daily Chicago - New Orleans service via Jackson, and Crescent, daily New Orleans – Atlanta - New York service via Meridian. Mississippi has 11 stations with Amtrak, including Brookhaven, Greenwood, Hattiesburg, Hazlehurst, Jackson, Laurel, McComb, Marks, Meridian, Picayune and Yazoo City. Total FY19 ridership in Mississippi was 122,662. It declined by 53.9 percent in FY20 to 56,586 (sum of passengers boarding and disembarking). FY20 Amtrak revenue for Mississippi was $4.55 million, versus $8.81 million in FY19, a 48.4 percent decline. Total FY19 U.S. Amtrak ridership was about 32 million, versus 16.8 million in FY20, a 47.4 percent drop, for 12 months ending September 30, 2020. Total U.S. Amtrak passenger FY19 operating revenue was $3.3 billion, but it declined to $2.3 billion in FY20, a $1 billion decrease, or 30.3 percent less than FY19.
NATCHEZ TRACE PARKWAY
11 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT GAMING
HARD ROCK HOTEL AND CASINO - BILOXI
Mississippi’s 26 state-licensed casinos on March 1, 2021, included 12 in Coastal Mississippi; seven in the northern region (Tunica/Coahoma County); seven central region ones (Greenville, Washington County, Natchez and Vicksburg). Total FY20 state-licensed casino gross gaming revenues were $1.8 billion, with $1.12 billion, 62.5 percent, as estimated net traveler/visitor share. The $1.12 billion was a 22.2 percent decline versus $1.44 billion in FY19. Estimated net traveler/visitor share of gross gaming revenue was 20 percent of the $5.65 billion in statewide travel/tourism expenditures by travelers. Mississippi’s FY20 gaming tax revenues were $218.6 million: $141.89 million in state receipts; $73.66 million-cities/counties; $3.05 million to the Gaming State Highway Fund. Travel/tourism equaled $88.7 million of $141.89 million in state tax receipts; $46 million of $73.66 million of city/county tax receipts.
State tax receipts from gaming generated $110.7 million for the General Fund, $26 million to Mississippi Department of Transportation and $5.2 million to Gulf Coast Aquarium Fund. Gaming tax receipts generated via travel/tourism totaled $69.2 million, comprising 62.5 percent of gaming tax receipts going into the General Fund. Of travel/tourism’s $362.2 million contribution to the General Fund, 19.1 percent came through gaming.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 12 MISSISSIPPI GAMING COMMISSION MONTHLY SURVEY TRENDS
Some 58.4 percent of FY20 statewide patrons reside out of state, State-licensed casinos plus hotels contributed a FY20 payroll of $528.3 primarily Alabama, Arkansas, Florida, Georgia, Illinois, Louisiana, Missouri, million, about $150 million less, minus 22.1 percent, from $678.1 million in Oklahoma, Tennessee and Texas, per Mississippi Gaming Commission FY19. FY20 advertising and promotional expenditures attributed to state- monthly data. Casinos in the northern region had 70 percent of out-of- licensed casinos were $48.9 million, a 28.2-percent decrease versus FY19. state patrons, due to Arkansas, Tennessee, Illinois, Missouri, Oklahoma State-licensed casino hotel rooms totaled 10,835 as of Dec. 31, 2020, and Alabama visitors. About 31.2 percent of the central region casino 4.2 percent fewer than 11,314, on Dec. 31, 2019. Hotel and convention patrons came from out of state, e.g., Arkansas and Louisiana. Of coastal facilities hosted 1,001 conferences in FY20 with 130,838 total delegates, a region casino patrons, 61.3 percent lived out of state, e.g., Louisiana, 37.6 percent decrease versus 209,724 total delegates in FY19. Total FY20 Florida, Alabama, Georgia and Texas. ticketed show/concert attendees were 187,281, a 28 percent decrease versus 260,291 in FY19.
GAMING EMPLOYMENT, REVENUE NON-GAMING SUMMARY OF REVENUE AND LEGALIZED SPORTS BETTING FOR STATE-LICENSED CASINOS
The 16,633 state-licensed casino employees and casino Room revenue at state-licensed casino hotels was $202.7 million in FY20, a 24.3 percent hotel employees were 4,750 less (minus 22.2 percent) decrease versus FY19. FY20 food-and-beverage revenue totaled $312.6. million, plus versus 21,383 in FY19. These 16,633 employees (FY20) 3.8 percent versus $301.2 million in FY19. FY20 other non-gaming revenue was $103 comprised 20.6 percent of 80,740 direct travel/tourism million, $15.4 million below $118.4 million in FY19, a 13-percent decrease. These non- jobs, per FY20 monthly casino employment data via gaming dollar amounts are significant, even though many lodging, food, beverage, other Mississippi Gaming Commission surveys. Mississippi’s amenities/services are complimentary. gaming expenditures by visitors also decreased by 22.2 percent in FY20, versus FY19.
In-person sports wagering at Mississippi’s state- licensed casinos generated almost $66.6 million in taxable revenue in FY20, mostly pre-COVID 19. The 65 days these casinos were closed included “March Madness” NCAA basketball. Mississippi became the fourth state to offer sports betting – 26 years to the day when Mississippi’s first state-licensed casino opened on the Gulf Coast, August 1, 1992. Mississippi Gaming Commission’s monthly Sports Event Activity Report for three gaming regions includes data on football, basketball, baseball, parlay cards and “other” categories. MOSS POINT
13 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT OUTDOOR RECREATION CRYSTAL LAKE - FLOWOOD
Employment, payroll and revenue figures for the Department of Wildlife, Camping and RV travel play significant roles in Mississippi’s travel/tourism Fisheries and Parks, U.S. Army Corps of Engineers, Vicksburg’s National economy. Mississippi had 14,024 RV spaces with electricity and water, Military Park, Natchez’s National Historical Park, Natchez Trace Parkway, and 1,353 camp sites without hook-up, per a 2020 survey. The Pearl River Shiloh National Military Park/Corinth Site and Mississippi Final Stands Valley Water Supply District (parts of Hinds, Leake, Madison, Rankin Interpretive Center are in Appendices A-C. Hunting, fishing and other and Scott counties) reported three million visitors in FY20. Mississippi’s wildlife-related activities entice visitors to Mississippi. Travel parties spend State Parks have 1,563 camp sites. State park figures show a 32.5 percent money on food, lodging, transportation, fuel, fishing/hunting equipment, decrease in FY20 visitation versus FY19, from 1.244 million in FY19 to auxiliary and special equipment. 840,413 in FY20. The Department of Wildlife, Fisheries and Parks reported $9.09 million in FY20 non-resident licensing sales versus $9.16 million in FY19, a 0.8 percent decrease.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 14 STATE TRAVEL AND TOURISM LINKS
CANTON SQUARE - CANTON
TOURISM CAPITAL INVESTMENT FY 2020 SURVEYS (OCTOBER 2019 - SEPTEMBER 2020)
FY20 tourism capital investment data were updated, with input from city it focuses on travel/tourism construction, e.g., Mississippi Department of and county building/permit departments, Dodge Data Analytics and state Transportation spent $6,466,557 to maintain welcome centers and rest areas. agencies. Tourism capital investment valuation is based on commercial permits issued and tourism factors for new construction and expansion Total estimated FY20 statewide tourism capital investment was $188.5 and/or renovation of tourism-related businesses and projects. Dollar million, based on data secured and $262.3 million in FY19, $73.8 million amounts reflected estimated 12-month contract construction costs and less – a 28.1 percent decrease. Approximately $87.2 million, 46.3 percent permit fees, but not land acquisition costs, site prep, planning, casino of FY20 tourism capital investment, was from private sources, while $101.3 or business equipment purchasing costs, condo flipping, furniture and million, 53.7 percent, came from federal, state/local government sources. fixtures. Many entities did not furnish data, and some data were not readily Tourism capital investment, on average, was $244 million per year for the available. Tourism capital investment is a net travel/tourism estimate since past decade (FY10 - FY19).
15 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT Mississippi Gulf Coast’s $66.9 million in FY20 tourism capital investment was 35.5 percent of the state’s total. Major projects included the Mississippi Aquarium and Mississippi Aviation Heritage Museum in Gulfport, a new parking facility at a casino in Biloxi, a hotel in Bay St. Louis, new hotels in Biloxi and Gulfport, marina repair and infrastructure. Several major capital investment projects were in process in early 2021.
Jackson’s metropolitan statistical area – Copiah, Hinds, Madison, Rankin, Simpson, and Yazoo counties – combined FY20 tourism capital investment was $22.9 million, with Hinds County accounting for $9.3 million and Rankin County $9.28 million. Projects included Coliseum seating replacement work in Jackson; highway construction throughout Hinds County; on-going infrastructure work on Highway 49 near Florence; new retail and restaurant renovation work in Flowood; plus, pavement rehab efforts in Madison County.
DeSoto County’s $10.3 million in tourism capital investment included new hotel construction; Snowden Grove Soccer Complex expansion in Southaven; work at Arkabutla Lake; among other projects. Tupelo/ Lee County’s nearly $35.8 million for FY20 tourism capital investment comprised four new hotel construction projects – put in place via the permitting process; new restaurants and restaurant renovations; plus, infrastructure, including an addition at Tupelo’s Municipal Airport. Starkville/ Oktibbeha County tourism capital investment totaled $2.25 million. Cornerstone Sports was one key project.
The Hattiesburg area, Forrest/Lamar/Perry counties, had $4.9 million in FY20 tourism capital investment, including restaurants and infrastructure, a sports complex in Sumrall, Hattiesburg parks, among others. Meridian/ Lauderdale County’s FY20 tourism capital investment of $2.7 million mainly comprised highway construction and airport infrastructure. Vicksburg area’s $3.9 million in FY20 tourism capital investment included waterway projects, road construction, a new restaurant and baseball field improvements. Natchez’s $1.25 million in tourism-related brick and mortar activity comprised hotel, restaurant and bed-and-breakfast renovation, a new retail project, plus infrastructure work. ELVIS STATUE - TUPELO
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 16 FILM PRODUCTIONS
In CY20, 11 feature films, three unscripted TV series By March 2020, the COVID-19 virus shut down film and a portion of a pilot episode for an HBO Max TV and television productions across the globe. In show completed filming in Mississippi and were June, the Mississippi Film Office published “Shoot certified by MDA to use the Mississippi Motion Healthy: Suggested Best Practices for Productions Picture Incentive Program, including filmsDemigod During COVID-19.” By the second week of July, (Hattiesburg/Lumberton); Jakob’s Wife (Canton/ filming began again in Coastal Mississippi, one Jackson); Son (Cleveland/Greenwood/Clarksdale); of the first documented productions to restart in The Card Counter (Gulf Coast); Vanquished the country. Since July 2020, productions have (Coastal Mississippi); The Horror Chronicles continued filming around the state, along with (Jackson); Invasion (Jackson); four “12 Westerns,” an escalating interest in the film rebate program. including three in Brookhaven (Bastard’s Crossing, Twenty-one rebate applications were submitted Texas Red, Wilderness Road-partial), and one in in 2020 compared to 12 in CY19. Applications for Natchez called Tales of the Natchez Trace/partial. 2021 have been coming in at a steady pace and Scripted TV was Red Bird Lane/partial (Natchez). are projected to increase from previous years. Unscripted TV comprised Find Your Outdoors (Coastal Mississippi), Home Town Season-4/5 In other areas central to the mission of creating (Laurel) and Ben’s Workshop (Laurel). a vibrant and nurturing film environment, the Mississippi Film Office continued to support Combined, these projects amounted to an the professional production alliances located estimated 405 production days across the state, in Jackson and Coastal Mississippi, as well as from Natchez to Coastal Mississippi, Brookhaven sponsored and provided programming support to Clarksdale, Hattiesburg and Jackson. They to statewide film festivals and related events. spent an estimated $5,894,940 with Mississippi It directly supported indigenous filmmaking by businesses, and had a combined local payroll of continuing to fund the Mississippi Emerging $6,557,114. Filmmakers Grant Program administered by the Mississippi Film Alliance. The Film Office works Additionally, numerous productions not using closely with statewide educational programs to the rebate program also filmed in all corners of identify and connect with new workforce personnel Mississippi, including an unscripted OWN series and has recently launched a series of meet-ups to entitled “Belle Collective,” short films made by serve as informative networking meetings in areas emerging filmmakers in the state, political ads, of the state with growing film communities. documentaries, episodes or segments from dozens of unscripted TV shows covering hunting/ fishing/outdoor, food, homes, investigative, music and culture as subjects as well as local and LEXINGTON regional commercials.
17 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT McCLAIN LODGE - BRANDON
STATE GROSS DOMESTIC PRODUCT
The state gross domestic product, part of the national GDP, is a CY20 was $4.5 billion lower than the estimated $116 billion figure in CY19, comprehensive measure of economic output used by all 50 states, D.C. and for a 3.9 percent decrease, year-over-year. U.S. territories. Travel/tourism’s share of GDP can be estimated via state- level travel/tourism accounts, a broader view focusing on the circular flow Mississippi’s 7.9 percent unemployment rate was based on a 12-month of goods and services in the economy between tourism industry supply and moving average, January-December 2020, versus 5.3 percent, January the impact of tourism commodity demand. This data is more prevalent at - December 2019. The 2020 civilian labor force was 1.25 million, with an the national or country level. Estimates for this report include indirect and average of 98,200 unemployed. Metropolitan Statistical Areas for counties induced share of travel/tourism employment and labor income, effective tax with major travel/tourism activity had unemployment rates of 9.0 percent rates for personal income tax, sales tax and other taxes. for Gulfport/Biloxi/Pascagoula (Hancock/Harrison/Jackson counties); 6.8 percent for Hattiesburg (Forrest/Lamar/Perry); 7.2 percent for Jackson Mississippi’s CY20 GDP in current dollars was estimated at $111.5 billion (Copiah/Hinds/Madison/Rankin/ Simpson/Yazoo). DeSoto County’s 2020 using quarterly figures, per the Bureau of Economic Analysis; University unemployment rate was 5.9 percent; Tunica County was 14.1 percent. Research Center, Mississippi Institutions of Higher Learning; and Chmura January-December 2020 U.S. unemployment rate equaled 8.1 percent. Economics & Analytics. The $111.5 billion state-level GDP for Mississippi in
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 18 TAYLOR GROCERY - OXFORD
19 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TRAVEL/TOURISM EMPLOYMENT MULTIPLIERS Chmura JobsEQ uses indirect (business or firm level) and induced (personal or individual level) multipliers. Together – direct plus indirect plus induced, then divided by the direct contribution – they estimate employment multipliers filtered through a social accounting matrix. Mississippi tourism employment multipliers for FY19 and FY20 were 1.35 and 1.32, respectively. The 91,000-statewide direct FY19 travel/tourism jobs resulted in an additional 31,850 indirect plus induced jobs. The 80,740 statewide FY20 direct travel/tourism jobs resulted in 26,000 indirect plus induced jobs. FY20 direct plus secondary jobs associated with travel/tourism totaled 106,740, 9.4 percent of nonfarm employment. Chmura data were used in FY19 and FY20.
TRAVEL/TOURISM LABOR INCOME/COMPENSATION MULTIPLIERS
Payroll or labor income earned by an employee results in additional money spent by the firm – (indirect) and individual (induced). FY19 travel/tourism labor income multiplier for Mississippi was 1.58. Total labor income for FY19 was $3.23 billion, with $2.04 billion direct and $1.19 billion in indirect and induced income. Mississippi’s FY20 travel/tourism compensation multiplier was 1.54, with $1.85 billion in direct and $1 billion in indirect and induced or secondary income, for total labor income of $2.85 billion. Chmura JobsEQ data comprised the FY19 and FY20 multipliers.
DELIMITATIONS
This study is delimited to travel/tourism businesses in Mississippi’s 82 counties. Private, public, nonprofit, and quasi-public firms directly/indirectly affected by travel/tourism are represented.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 20 LIMITATIONS
This study should be interpreted only for automotive gasoline sales for 79 of the state’s but not county-level multipliers. Multipliers Mississippi and is limited by challenges of 82 counties (statewide data are available and from a statewide input-output model cannot providing a comprehensive and local view of estimates are computed for some counties). The be modified on a short-term basis for use by travel/tourism expenditures. Travel/tourism Department of Revenue’s Petroleum Tax Division counties/cities. County-level limitations include businesses cover a broad range of North provides disbursements for the Hancock, the difficulty in assigning percent figures in American Industry Classification System Harrison and Jackson County Seawall Tax. This traveler/visitor sales as a proportion of total codes. Assumptions were made for certain facilitates county revenue data from net taxable sales. Chmura JobsEQ software data were used employment and revenue categories based on gallons sold. to secure more complete information on self- their travel/tourism links. These assumptions employed individuals in FY19 and FY20, e.g., may be adjusted considering future research. This study uses statewide employment and some who are part of the sharing economy. The study is limited by not having access to labor income multipliers from Chmura JobsEQ
MISSISSIPPI STATE FAIR - JACKSON
21 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT METHODS
This report estimated travel/tourism’s FY20 statewide economic contribution, including the General Fund portion, attributable to travel/tourism. County indicators include estimated travel/tourism jobs (direct only), expenditures and capital investment. Room/restaurant tax revenues are presented for pertinent cities/counties. Some counties have economies more geared to travel/tourism. Surveys, reports and other parameters were used.
Other trends – visitor profile/special survey data, Welcome Center highlights and airport passenger data – were covered. Surveys were secured for federal entities with an October to September fiscal year: U.S. Army Corps of Engineers/Columbus Office, Natchez National Historic Park, Vicksburg National Military Park and Mississippi Final Stands Interpretive Center. Most of Mississippi’s convention and visitor bureaus are on an October to September fiscal year, but the Department of Revenue compiles tax revenue information on a monthly and state fiscal year basis. They provided statewide and county revenue figures and facilitated sales and tax collections for food and beverage, lodging, retail trade, transportation, attractions, entertainment and recreation.
Mississippi Gaming Commission monthly surveys supplied lodging data for state-licensed casino hotels and advertising expenditures. Other state agencies surveyed with a travel/tourism connection include the Mississippi Department of Wildlife, Fisheries and Parks, and the Pearl River Water Supply District.
FY20 employment/payroll data were calculated from quarterly figures compiled by Mississippi Department of Employment Security/Labor Market Information. Other state/local and federal agencies, tourism offices and museums, furnished employment/payroll survey data. Estimated statewide travel/ tourism expenditures are included by category. Statewide retail level petroleum purchases and revenues were calculated via self-service unleaded gas price averages for regular, mid-grade and premium fuel reported by AAA’s web site. Sources for sales of petroleum products into Mississippi were MDA Energy Division, Mississippi Department of Revenue and Mississippi Department of Transportation. Mississippi Department of Revenue’s Petroleum Tax Division provided sales/collections data for gasoline and undyed diesel fuel at 18 cents per gallon. Chmura JobsEQ software was used to compute secondary JACKSON employment and compensation.
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 22 APPENDIX A Estimated Travel/Tourism Direct Employment, FY19 and FY20
CATEGORY FY19 FY20 CHANGE 1. Alcohol/nonalcohol restaurants, drinking places, other establishments. Food services and drinking establishments (1) 32,360 30,505 -5.7% 2. Estimates based on Mississippi Department of Employment Security data for hotels/ Lodging, excluding all casino hotels (2) 13,540 12,260 -9.5% motels, other travel accommodations, RV parks/recreational camps, some residential property managers. excludes state-licensed casino/tribal casino/resort hotels. Gaming, state-licensed casinos and hotels (3) 21,383 16,633 -22.2% 3. Based on Mississippi Department of Employment Security/Labor Market Information and Retail trade (4) 10,025 9,296 -7.3% Mississippi Gaming Commission quarterly surveys; data include state-licensed casinos and employees. Support activities, air transportation (5) 1,866 1,695 -9.2% 4. FY19 and FY20 Mississippi Department of Employment Security/Labor Market Air passenger, scheduled and chartered (5) 202 186 -7.9% Information covered employment statewide data were used for full-time equivalent figure. Includes the department stores, warehouse clubs and superstores; apparel and Scenic and sightseeing transportation 41 47 14.6% accessories, gift/novelty/souvenir, jewelry, leather goods, luggage; entertainment/arts Charter bus industry 154 147 -4.5% stores - book, camera, electronics, florist, photography, sporting goods; food stores - grocery, specialty; general merchandise - antiques, drug/pharmacy, second hand, Taxi and limo service 50 56 12.0% tobacco; motor vehicle dealers – boat, RV, motorcycle, cars/trucks; automotive dealers - Amtrak, other bus transportation 72 67 -6.9% accessories, parts, tires, gasoline stations/convenience stores. 5. Reflects noncargo jobs only. Includes some federal/local government support jobs. Sub-total, transportation 2,385 2,198 -7.8% 6. Includes Mississippi Department of Archives and History data. Travel arrangement/reservations 410 340 -17.1% 7. Includes local tourism offices, Mississippi Arts Commission, Mississippi Final Stands Interpretive Center, Mississippi Gaming Commission, Natchez National Historical Park, Passenger car rental 381 340 -10.8% Natchez Trace Parkway, Pearl River Water Supply District, Shiloh National Military Park/ Automotive repair and maintenance services 332 332 None Corinth, U.S. Army Corps of Engineers/Columbus Office, and Vicksburg District. Vicks- Parking lots/garages 11 7 -36.4% burg National Military Park, Visit Mississippi, Welcome Center staff. 8. Reflects estimated gaming/non-gaming employment at tribal resorts. Advertising and related services 267 244 -8.6% 9. Includes some estimated agricultural tourism employment - outfitters, hunting/fishing Laundry services 120 106 -11.7% guides and Mississippi Department of Wildlife, Fisheries and Parks/Parks Unit. 10. Reflects estimated travel/tourism-related construction activity only. Sub-total, other services 1,521 1,369 -10.0% 11. Estimated in FY19 and FY20 via Chmura JobsEQ data for pertinent NAICS codes. Motion picture theaters 166 133 -19.9% SOURCES: Motion picture and video production 140 141 0.7% Chmura Economics & Analytics, JobsEQ; Convention and visitor bureaus/tourism offices and Museums, historical sights and similar (6) 363 328 -9.6% cities; Mississippi Arts Commission; Mississippi Department of Archives and History; Missis- sippi Department of Employment Security/Labor Market Information; Mississippi Department Performing arts, spectator sports and related 730 486 -33.4% of Revenue; Mississippi Department of Wildlife, Fisheries and Parks;; Mississippi Final Stands Amusement parks, bowling, golf courses, marinas 1,258 1,215 -3.4% Interpretive Center; Mississippi Gaming Commission; Natchez National Historical Park; Nat- Federal, state, local tourism agencies/offices (7) 600 595 -0.8% chez Trace Parkway; Pearl River Water Supply District; Shiloh National Military Park/Corinth; U.S. Army Corps of Engineers/Columbus Office; U.S. Department of the Interior, National Park Selected convention centers and arenas 97 78 -19.6% Service; Vicksburg National Military Park; Visit Mississippi Gaming, lodging, other at tribal resorts (8) 1,820 1,300 -28.6% Selected outdoor recreation (9) 505 505 None Construction (10) 1,703 1,498 -12.0% Self-Employment: Tourism-Related Jobs (11) 2,404 2,200 -8.5% TOTAL 91,000 80,740 -11.3%
23 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX B Estimated Travel/Tourism Direct Payroll, by Component, FY19 and FY20
CATEGORY FY19 FY20 CHANGE 1. Excludes payroll of state-licensed casino and Pearl River Resort casino hotels. Food services and drinking establishments $481,855,666 $465,695,816 -3.4% 2. Includes payroll of all work permitted/nonwork permitted employees at state-licensed Lodging (1) $227,316,861 $208,590,072 -8.2% casinos/casino hotels. Excludes estimated payroll of Pearl River Resort casino employees. Reflects state-licensed casino payroll data July 2018-June 2019 and July Gaming (2) $678,107,891 $528,306,930 -22.1% 2019-June 2020. Retail trade (3) $206,926,107 $207,697,106 0.4% 3. FY19 and FY20 Mississippi Department of Employment Security/Labor Market Infor- mation covered wages data were used. Includes: Department stores, warehouse clubs Support activities, air transportation 88,231,301 116,258,974 31.8% and superstores; apparel and accessories, gift/novelty/souvenir, jewelry, leather goods, Air passenger, scheduled and chartered 8,169,634 7,755,581 -5.1% luggage; entertainment/arts stores - book, camera, electronics, florist, photography, sporting goods; Food stores - grocery, specialty; General merchandise - antiques, drug/ Scenic and sightseeing transportation 937,240 911,021 -2.8% pharmacy, secondhand, tobacco; Motor vehicle dealers - boat, RV, motorcycle, cars/ Charter bus industry 4,507,957 4,011,773 -11.0% trucks; Automotive dealers - accessories, parts, tires, gasoline stations/convenience stores. Taxi and limo service 797,921 960,714 20.4% 4. Includes local tourism offices, Mississippi Arts Commission, Mississippi Department of Amtrak, other bus transportation 5,318,163 5,028,724 -5.4% Archives and History, Mississippi Final Stands Interpretive Center, Mississippi Gaming Commission, Natchez National Historical Park, Natchez Trace Parkway, Pearl River Water SUB-TOTAL, TRANSPORTATION $107,962,216 $134,926,787 25.0% Supply District, Shiloh National Military Park/Corinth, U.S. Army Corps of Engineers/Co- Travel arrangement/reservations 13,291,354 12,161,375 -8.5% lumbus Office, Vicksburg National Military Park, Visit Mississippi, Welcome Center staff. 5. Reflects estimated payroll at tribal resort gaming/tribal non-gaming venues only. Passenger car rental 10,863,782 9,967,494 -8.3% 6. Includes some estimated agricultural tourism employment - outfitters, hunting/fishing Automotive repair and maintenance services 11,595,102 12,141,902 4.7% guides and Mississippi Department of Wildlife, Fisheries and Parks/Parks Unit. Parking lots/garages 197,381 174,686 -11.5% 7. Reflects estimated travel/tourism-related construction activity only. 8. Estimated in FY19 and FY20 via Chmura JobsEQ data for pertinent NAICS codes. Advertising and related services 9,542,470 9,336,720 -2.2% Laundry services 2,828,688 2,931,073 3.6% SOURCES: Chmura Economics & Analytics, JobsEQ; Convention and visitor bureaus and other tourism SUB-TOTAL, OTHER SERVICES $48,318,777 $46,713,250 -3.3% offices and cities; Mississippi Arts Commission; Mississippi Department of Archives and Motion picture theaters 1,822,499 1,463,013 -19.7% History; Mississippi Department of Employment Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Motion picture and video production 4,430,116 4,423,556 -0.1% Final Stands Interpretive Center; Mississippi Gaming Commission; Natchez National Historical Museums, historical sights and similar 11,834,442 10,887,230 -8.0% Park; Natchez Trace Parkway; Pearl River Water Supply District; Shiloh National Military Park/ Corinth; U.S. Army Corps of Engineers/Columbus Office; U.S. Department of the Interior/Na- Performing arts, spectator sports, related 16,476,468 15,431,765 -6.3% tional Park Service; Vicksburg National Military Park; Visit Mississippi Amusement parks, bowling, golf courses, marinas 22,273,853 22,340,069 0.30% Selected convention centers and arenas 3,093,085 2,877,357 -7.0% Federal, state, local tourism agencies (4) 35,743,378 35,792,965 0.1% Gaming, lodging, other at tribal resorts (5) 56,000,000 40,000,000 -28.6% Selected outdoor recreation (6) 9,248,313 7,997,176 -13.5% Construction (7) $69,798,172 $60,383,067 -13.5% Self-Employment: Tourism-Related Jobs (8) $61,542,694 $56,311,565 -8.5% TOTAL $2,042,750,538 $1,849,837,724 -9.4%
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 24 APPENDIX C Estimated Travel/Tourism Expenditures by Visitors, FY19 and FY20
CATEGORY FY19 FY20 CHANGE Food services and drinking establishments (1) $1,340,057,331 $1,207,606,607 -9.9% Supermarkets, specialty food, liquor stores, vending 349,493,625 312,107,659 -10.7% Lodging (2) 1,031,386,475 881,116,371 -14.6% Gaming (3) 1,443,233,075 1,122,528,980 -22.2% Retail, excluding gasoline/service stations, supermarkets, specialty food, liquor stores, vending (4) 1,470,559,303 1,220,169,968 -17.0% Gasoline/service stations, convenience stores with fuel 824,899,976 667,533,112 -19.1% Fixed facilities, air transportation (5) 8,057,290 5,292,748 -34.3% Passenger car rental leasing 71,698,712 61,110,534 -14.8% Auto repair shops, accessories, mechanics, car wash 63,464,512 63,338,198 -0.2% Rail and water passenger transportation (6) 11,500,501 8,909,454 -22.5% Entertainment/athletic events/outdoor recreation (7) 107,443,349 97,439,722 -9.3% Laundries, Dry Cleaning 4,555,616 3,476,548 -23.7% TOTAL $6,726,349,765 $5,650,629,901 -16.0%
NOTE: These are nominal dollar amounts NOT adjusted for inflation.
1. Includes all restaurants and drinking places. 2. FY19 and FY20 reflect STR survey data as well as Mississippi Department of Revenue fiscal year data. 3. Net travel/visitor gross gaming revenues for 26 state-licensed casinos in FY19 and 26 in FY20. 4. Includes department stores, warehouse clubs and superstores; apparel and accessories, gift/novelty/souvenir, jewelry, leather goods, luggage; entertainment/arts stores - book, electronics, florist, musical instruments, photography, sporting goods; food stores; gaming retail; general merchandise - antiques, drug/pharmacy, liquor, secondhand, tobacco; motor vehicle dealers - boat, RV, motorcycle, cars/ trucks; automotive dealers - accessories, parts, tires, gasoline stations/convenience stores. 5. Air transportation/air terminal/transportation services - includes gross airport non-operating revenues for FY19 and FY20, based on scheduled/charter passenger service/passenger facility charges. Incomplete data for FY19 and FY20. 6. Includes Amtrak ticket sales for FY19 and FY20. 7. Entertainment/recreation component includes amusement/theme parks, golf courses, bowling centers, motion picture theaters, museums, racetracks, spectator sports, zoos/botanical gardens, marinas; other amusement/recreation industry – major university sporting event ticket sales to persons residing 50 miles or more from venue.
SOURCES: American Automobile Association web site; Amtrak Station revenue e-searches; Mississippi Department of Revenue; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Development Authority/ Energy Division; Mississippi Final Stands Interpretive Center; Mississippi Gaming Commission; Natchez National Historical Park; Shiloh National Military Park/Corinth Site; STR monthly survey data for Mississip- pi cities/regions; U.S. Army Corps of Engineers/Columbus Office; U.S. Department of the Interior, National Park Service; Vicksburg National Military Park; Visit Mississippi
25 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX D Estimated Travel/Tourism General Fund Revenue, FY19 and FY20
CATEGORY FY19 FY20 CHANGE NOTE: Food services and drinking establishments $56,182,887 $50,720,796 -9.7% All dollar amounts are estimated “net” travel/tourism portion. Supermarkets, specialty food, liquor stores, vending machines 14,678,732 13,161,160 -10.3% 1. STR statewide/city data reviewed for this estimate. Lodging (1) 42,024,491 36,540,000 -13.1% 2. Approximately $69.2 million (62.5 percent) of $110.7 million in General Fund gaming State-licensed casino gaming (2) 90,450,000 69,200,000 -23.5% fees and tax transfers were “net” travel/tourism. Remaining $41.5 million (37.5 percent) did not attribute to travel/tourism. Excludes $31.2 million diverted to MDOT’s All retail, including convenience stores (3) 71,140,171 58,650,000 -17.6% Bond Sinking Fund. Rental and leasing, other transportation (4) 2,645,000 2,208,204 -16.5% 3. Includes: department stores, warehouse clubs and superstores, apparel and acces- sories, miscellaneous retail, gift/novelty/souvenir, jewelry, leather goods, luggage; Auto repair shops, accessories, mechanics, car wash 2,654,960 2,658,836 0.1% entertainment/arts stores - book, camera, electronics, florist, musical instruments, Entertainment/outdoor recreation (5) 3,634,947 3,300,000 -9.2% photography, sporting goods; food stores; gaming retail; general merchandise - an- tiques, drug/pharmacy, liquor, secondhand, tobacco; motor vehicle dealers - boat, RV, Laundries, dry cleaning 171,572 142,099 -17.20 motorcycle, cars/trucks; automotive parts and accessory stores, tire dealers, gasoline Construction activity tax (6) 5,000,000 3,550,000 -29.0% stations/convenience stores. Personal income/sales tax (7) 113,418,807 106,006,977 -6.5% 4. Includes transportation services, fixed facilities - air/water passenger transportation. 5. Entertainment/recreation includes amusement/theme parks, golf courses, bowling Alcoholic beverages (8) 16,261,397 8,419,143 -48.2% centers, motion picture theaters, museums, racetracks, spectator sports, zoos/botanical Use tax (9) 10,117,348 7,638,343 -24.5% gardens, marinas; other amusement/recreation industry - major university sporting event ticket sales to persons residing 50 miles or more from venue. TOTAL $428,380,312 $362,195,558 -15.4% 6. Estimated travel/tourism-related portion of General Fund based on tourism capital investment. 7. Estimated travel/tourism-related portion of General Fund amount, based on estimated effective tax rates for personal income, sales tax, and all other taxes. 8. FY20 estimate comprised 9.5 percent of total transfers to General Fund. 9. FY20 estimate comprised 75.0 percent of tax collections after applying a travel/tourism factor.
SOURCES: Mississippi Department of Employment Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Development Authority Energy Division; STR (monthly survey data for Mississippi cities/regions); University Research Center/Mississippi Public Universities; Visit Mississippi
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 26 APPENDIX E Estimated County Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY19
STATE/LOCAL STATE/LOCAL TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM TAXES/FEES TAXES/FEES COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL ATTRIBUTED TO ATTRIBUTED TO BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT TOURISM (3) TOURISM (3) Adams $108,725,217 2,225 20.0 $11,276,380 $2,114,076 Jones 63,667,945 900 3.3 5,618,413 455,623 Alcorn 64,190,685 790 5.3 5,223,691 1,200,194 Kemper 1,420,546 20 1.0 141,484 454,987 Amite 2,029,907 27 1.6 183,199 388,238 Lafayette 177,286,299 2,260 8.6 16,237,452 833,869 Attala 17,866,472 240 5.2 1,369,147 723 Lauderdale 166,067,899 2,050 6.0 15,312,869 8,969,300 Benton 905,782 12 1.2 87,824 617,271 Lawrence 2,864,417 40 1.7 238,334 0 Bolivar 58,021,780 765 6.9 5,135,945 2,141,129 Leake 8,465,851 120 2.4 669,445 844,718 Calhoun 3,582,148 48 1.8 292,079 467 Lee 294,248,963 4,100 7.3 25,921,619 3,734,480 Carroll 851,687 12 1.0 82,911 42,726 Leflore 52,953,400 755 5.2 4,043,789 504,596 Chickasaw 5,467,540 77 1.5 442,412 116,025 Lincoln 39,337,375 515 4.2 3,265,801 1,151,227 Choctaw 1,075,683 15 0.7 94,844 0 Lowndes 117,592,514 1,535 6.0 10,664,493 833,002 Claiborne 2,722,577 40 1.1 255,957 175,626 Madison 246,600,041 3,120 5.2 18,967,960 17,786,941 Clarke 4,363,987 60 2.2 355,587 1,632,001 Marion 13,076,172 165 2.0 959,721 2,126,675 Clay 20,614,793 275 5.1 1,769,170 178,366 Marshall 17,805,827 240 3.2 1,416,397 2,111,172 Coahoma 68,187,374 965 13.0 7,126,116 412,481 Monroe 17,749,979 240 2.4 1,314,355 16,836 Coastal Mississippi (4) 2,219,661,536 29,100 18.7 244,592,656 110,645,572 Montgomery 12,123,685 160 7.0 1,068,636 292,869 Copiah 8,145,379 112 1.6 619,777 788,084 Neshoba (6) 37,437,091 2,000 16.9 3,064,947 935,175 Covington 10,284,746 140 2.6 824,160 442,299 Newton 6,767,151 94 1.7 521,156 1,451,772 DeSoto 382,596,168 4,800 7.3 36,123,186 10,084,842 Noxubee 4,887,273 68 2.8 401,860 451,534 Franklin 1,238,924 16 1.1 123,400 384,923 Oktibbeha 104,437,629 1,410 6.3 9,521,973 2,055,065 George 10,399,307 148 3.0 761,041 510,454 Panola 51,218,490 700 6.5 4,251,938 1,911,406 Greene 2,089,645 28 1.5 186,735 14,209 Pearl River 31,472,841 420 3.9 2,659,612 353,214 Grenada 52,955,415 790 7.0 4,614,897 87,260 Pike 42,401,650 590 4.0 3,911,222 1,824,380 Hattiesburg area (5) 300,322,774 4,600 6.9 27,648,598 2,892,821 Pontotoc 11,601,275 155 1.2 883,349 890,291 Hinds 371,687,961 7,060 5.4 36,737,110 8,818,900 Prentiss 8,516,844 115 1.5 666,240 375,379 Holmes 3,072,573 43 1.3 265,678 260,601 Quitman 858,806 12 1.4 96,920 3,628 Humphreys 2,180,270 30 1.4 186,460 268,545 Rankin 270,786,935 3,565 5.2 25,996,997 46,223,893 Issaquena 102,267 2 1.2 9,285 144,910 Scott 20,842,055 280 2.1 1,617,109 102,104 Itawamba 17,217,520 230 3.7 1,463,136 508,277 Sharkey 1,238,204 18 1.8 109,225 1,036,884 Jasper 3,036,411 42 1.1 255,236 791,846 Simpson 22,224,780 290 3.9 1,681,481 700,356 Jefferson 934,853 13 1.3 97,285 344,640 Smith 2,099,195 29 1.1 173,214 160,670 Jefferson Davis 2,402,901 33 1.9 206,316 68,860 Stone 14,511,542 195 4.4 1,226,811 179,607 27 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX E CONTINUED Estimated County Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY19
STATE/LOCAL TRAVEL/TOURISM DIRECT TTRAVEL/ TRAVEL/TOURISM TOURISM TAXES/FEES NOTE: COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL ATTRIBUTED TO These are nominal dollar amounts NOT adjusted for inflation. BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT TOURISM (3) 1. Nominal dollar amounts - not adjusted for inflation. Appendix E reflects July 2018-June Sunflower 16,893,298 228 2.9 1,367,405 708,154 2019 data. Tallahatchie 2. Travel/tourism employment percentage equals estimated direct tourism jobs divided by 1,898,996 26 0.9 176,323 1,043,888 county level establishment based nonfarm employment. Data are based on where em- Tate 11,953,016 160 2.8 940,900 452,506 ployees work, not reside. Travel/tourism employment estimates are lower than leisure/ Tippah 8,375,393 112 1.7 679,270 107,596 hospitality figures. 3. Estimated state/local travel/tourism taxes from travel/visitor expenditures and other Tishomingo 17,421,897 240 3.7 1,385,805 1,030,508 activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities, Tunica 499,340,068 4,780 62.0 58,578,647 609,175 state-licensed casinos, seawall and city/county, room/restaurant special taxes, motor vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Control Union 24,242,657 310 2.7 2,188,203 26,299 county share of excise taxes; beer/wine taxes; use taxes; tourism capital investment Walthall 2,700,129 38 1.6 224,846 0 local permit fees; real/personal property taxes (hotels/casinos and restaurants in some counties). Data attributable to travel/tourism. Warren 220,019,261 4,025 20.0 24,821,323 2,779,539 4. Coastal Mississippi reflects combined data for Hancock, Harrison, and Washington 88,431,109 1,480 8.9 9,292,706 3,190,024 Jackson counties. 5. Hattiesburg area reflects combined data for Forrest, Lamar, and Perry counties. Wayne 8,109,297 112 2.3 614,503 119,628 6. Neshoba County employment figures reflect estimated Pearl River Resort employment Webster 2,513,587 35 1.8 211,025 54,899 from separate sources. Pearl River Resort travel/tourism expenditures by visitors not available. Wilkinson 3,108,185 45 2.8 266,525 40,927 7. Other includes estimated gasoline sales/taxes for some Mississippi counties – diesel Winston 16,362,347 230 4.6 1,218,291 534,741 fuel sales, nonresident license sales by the Mississippi Department of Wildlife, Fisheries and Parks (under fees) and use taxes. Sales and tax collections not traced to specific Yalobusha 3,773,197 52 1.7 310,551 4,649 counties are included. Appendix E has estimated travel/tourism expenditures at Yazoo 16,710,372 228 3.5 1,506,786 350,270 state-licensed casinos in the following counties: Adams, Coahoma, Hancock, Harrison, Other (7) 175,000,000 22,827,826 6,379,926 Tunica, Warren, and Washington. The 83rd Division restaurant and lodging sales are in- cluded here; 83rd Division cannot be traced to a county. Local motor vehicle rental taxes TOTAL $6,726,349,765 91,000 7.8 $677,645,975 $262,280,748 are included. Local motor vehicle rental taxes are included. Employment estimates for some self-employed persons in tourism-related businesses are embedded in some counties.
SOURCES: Chambers of commerce and other economic development/tourism offices; County tax assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/ Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 28 APPENDIX F Estimated County Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL STATE/LOCAL TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM TAXES/FEES TAXES/FEES COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL ATTRIBUTED TO ATTRIBUTED TO BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT TOURISM (3) TOURISM (3) Adams $76,528,301 1,745 16.1 $8,398,282 $1,251,275 Jones 57,868,897 830 3.0 5,170,494 2,020,886 Alcorn 54,175,409 770 5.4 4,334,566 260,902 Kemper 1,166,802 17 0.9 113,606 372,705 Amite 1,906,722 26 1.5 165,580 195,666 Lafayette 145,989,902 2,045 7.9 13,682,187 616,379 Attala 14,161,251 200 4.3 1,083,462 283,721 Lauderdale 141,838,177 1,840 5.5 13,411,606 2,678,348 Benton 855,834 12 1.2 85,640 159,371 Lawrence 2,684,526 38 1.7 215,819 1,479 Bolivar 53,097,281 765 7.1 4,857,246 1,415,074 Leake 7,240,737 105 2.1 609,083 670,760 Calhoun 3,125,210 45 1.6 249,148 112,307 Lee 242,743,055 3,690 6.6 21,885,619 35,786,977 Carroll 627,494 9 0.8 74,483 127,300 Leflore 47,666,305 740 5.2 3,894,199 169,477 Chickasaw 5,110,181 72 1.4 405,965 367,811 Lincoln 34,206,717 490 4.1 2,672,901 1,167,204 Choctaw 968,480 14 0.7 93,584 105,430 Lowndes 105,061,214 1,460 5.7 9,843,396 1,822,931 Claiborne 2,572,859 37 1.0 236,544 76,831 Madison 220,540,823 3,000 5.1 17,423,257 3,593,948 Clarke 4,072,062 56 1.9 325,904 348,225 Marion 11,943,957 160 2.0 982,111 186,717 Clay 18,770,620 265 5.2 1,625,849 85,923 Marshall 15,882,785 220 2.8 1,249,600 771,694 Coahoma 53,110,353 840 11.6 5,978,610 176,168 Monroe 16,776,028 230 2.3 1,240,831 1,123,133 Coastal Mississippi (4) 1,860,636,014 26,445 17.2 208,624,379 66,885,466 Montgomery 10,776,064 150 6.8 994,737 308,585 Copiah 7,036,844 100 1.4 532,136 300,909 Neshoba (6) 30,010,930 1,475 12.7 2,851,963 279,821 Covington 9,577,033 130 2.4 748,388 455,434 Newton 5,947,733 80 1.4 455,669 181,160 DeSoto 351,522,884 4,600 7.0 35,448,992 10,287,083 Noxubee 4,577,546 65 2.7 380,185 231,105 Franklin 1,078,438 15 1.1 103,020 28,785 Oktibbeha 92,027,419 1,270 5.8 9,046,717 2,254,452 George 9,509,082 138 2.9 699,845 277,537 Panola 47,328,217 685 6.8 3,985,167 2,731,945 Greene 1,915,456 27 1.5 164,550 148,856 Pearl River 28,549,318 400 3.7 2,356,559 545,770 Grenada 46,115,203 710 6.7 4,116,203 1,998,162 Pike 37,763,284 540 3.7 3,438,772 1,096,314 Hattiesburg area (5) 257,285,623 4,350 6.7 25,758,672 4,914,120 Pontotoc 10,805,409 145 1.2 823,552 744,779 Hinds 282,328,356 5,400 4.2 28,404,367 9,300,725 Prentiss 7,545,820 110 1.4 604,645 287,011 Holmes 2,226,416 31 0.9 219,346 487,920 Quitman 804,730 12 1.4 72,774 15,912 Humphreys 1,760,207 25 1.2 152,217 37,674 Rankin 231,611,324 3,200 4.7 22,104,540 9,282,227 Issaquena 61,023 1 0.6 7,195 113,435 Scott 18,898,762 265 2.0 1,435,514 489,565 Itawamba 15,810,730 220 3.7 1,286,381 1,073,398 Sharkey 1,091,199 17 1.7 103,395 223,680 Jasper 2,621,448 37 0.9 232,215 139,148 Simpson 19,739,174 280 3.7 1,518,580 249,010 Jefferson 754,547 11 1.1 82,074 200,539 Smith 1,870,378 27 1.0 165,126 85,974 Jefferson Davis 2,249,834 30 1.9 182,787 91,749 Stone 13,177,243 185 4.2 1,121,074 19,549
29 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX F-CONTINUED Estimated County Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM TAXES/FEES NOTE: COUNTY EXPENDITURES TOURISM EMPLOYMENT CAPITAL ATTRIBUTED TO 1. Nominal dollar amounts not adjusted for inflation. Appendix F reflects July 2019-June BY VISITORS (1) EMPLOYMENT PERCENTAGE (2) INVESTMENT 2020 data. TOURISM (3) 2. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Sunflower 14,667,798 210 2.7 1,220,276 396,355 county level establishment based nonfarm employment. Data based on where the em- Tallahatchie 1,650,988 24 0.9 152,317 585,414 ployees work, not reside. Travel/tourism employment estimates are lower than leisure/ hospitality figures. Tate 10,671,944 145 2.6 845,078 623,415 3. Estimated state/local travel/tourism taxes from travel/visitor expenditures and other Tippah 8,320,389 115 1.8 664,101 86,670 activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities, state-licensed casinos, seawall and city/county, room/restaurant special taxes, motor Tishomingo 15,553,770 220 3.4 1,241,565 360,655 vehicle rental and petroleum tax diversions to counties; Alcohol Beverage Control Tunica 366,953,549 3,600 51.3 41,301,622 501,613 county share of excise taxes; beer/wine taxes; use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in some Union 20,266,935 280 2.5 1,873,153 46,529 counties). Data attributable to travel/tourism. Walthall 3,323,945 45 2.0 261,408 4. Coastal Mississippi reflects combined data for Hancock, Harrison, and Jackson counties. Warren 176,752,747 3,200 16.3 20,838,038 3,915,774 5. Hattiesburg area reflects combined data for Forrest, Lamar, and Perry counties. Washington 78,829,433 1,350 8.3 7,860,495 1,094,376 6. Neshoba County employment figures reflect estimated Pearl River Resort employment from separate sources. Pearl River Resort travel/tourism expenditures by visitors not Wayne 7,560,585 105 2.2 586,012 217,530 available. Webster 2,210,606 33 1.7 185,952 3,963 7. Other includes estimated gasoline sales/taxes for some Mississippi counties - diesel Wilkinson 2,485,428 36 2.3 216,751 227,486 fuel sales, non-resident license sales by the Department of Wildlife, Fisheries and Parks (under fees) and use taxes. Sales and tax collections not traced to specific counties Winston 15,005,113 215 4.4 1,158,873 1,730,770 are included. Appendix F has estimated travel/tourism expenditures at state-licensed casinos in these counties: Adams, Coahoma, Hancock, Harrison, Tunica, Warren and Yalobusha 3,290,924 45 1.7 268,981 348,620 Washington. The 83rd Division lodging sales are included; 83rd Division cannot be Yazoo 15,246,766 220 3.5 1,377,136 136,182 traced to a county. Local motor vehicle rental taxes are included. Employment estimates Other (7) 152,133,311 21,711,535 6,466,557 for some self-employed persons in tourism-related businesses are embedded in some counties. TOTAL $5,650,629,901 80,740 7.1 $580,294,601 $188,458,350 SOURCES: Chambers of commerce and other economic development/tourism offices; County tax assessors/ collectors; Dodge Data Analytics; Mississippi Department of Employment Security/Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 30 APPENDIX G Mississippi’s Five Tourism Regions
CAPITAL/RIVER REGION COASTAL REGION DELTA REGION HILLS REGION PINES REGION SOURCE: Adams Covington Bolivar Alcorn Attala Visit Mississippi Amite Forrest Carroll Benton Chickasaw Claiborne George Coahoma Calhoun Choctaw Copiah Greene Holmes DeSoto Clarke Franklin Hancock Humphreys Grenada Clay Hinds Harrison Issaquena Itawamba Jasper Jefferson Jackson Leflore Lafayette Kemper Lawrence Jefferson Davis Quitman Lee Lauderdale Lincoln Jones Sharkey Marshall Leake Madison Lamar Sunflower Panola Lowndes Pike Marion Tallahatchie Pontotoc Monroe Rankin Pearl River Tunica Prentiss Montgomery Simpson Perry Washington Tate Neshoba Walthall Stone Yazoo Tippah Newton Warren Wayne Tishomingo Noxubee Wilkinson Union Oktibbeha Yalobusha Scott Smith Webster Winston
31 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX H Capital/River Region Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TAXES TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM CAPITAL/RIVER ATTRIBUTED TO NOTE: EXPENDITURES BY TOURISM EMPLOYMENT CAPITAL Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. Gasoline TRAVEL/TOURISM REGION VISITORS EMPLOYMENT PERCENTAGE (1) INVESTMENT sales at the pump are included for some counties. (2) Adams $76,528,301 1,745 16.1 $8,398,282 $1,251,275 1. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Amite 1,906,722 26 1.5 165,580 195,666 county level establishment based nonfarm employment. Data based on where employ- ees work, not reside. Claiborne 2,572,859 37 1.0 236,544 76,831 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some Copiah 7,036,933 100 1.4 619,777 300,909 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; motor vehicle Franklin 1,078,438 15 1.1 103,020 28,785 rental and petroleum tax diversions to counties; Alcohol Beverage Control county share Hinds 282,328,356 5,400 4.2 28,404,367 9,300,725 of permit license fees; use taxes; tourism capital investment local permit fees; real/ personal property taxes (hotels/casinos and restaurants in some counties). Data attrib- Jefferson 754,547 11 1.1 82,074 200,539 utable to travel/tourism. Lawrence 2,684,526 38 1.7 215,819 1,479 Lincoln 34,206,717 490 4.1 2,672,901 1,167,204 SOURCES: Chambers of commerce and other economic development/tourism offices; County tax asses- Madison 220,540,823 3,000 5.1 17,423,257 3,593,948 sors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/ Pike 37,763,284 540 3.7 3,438,772 1,096,314 Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Rankin 231,611,324 3,200 4.7 22,104,540 9,282,227 Commission Simpson 19,739,174 280 3.7 1,518,580 249,010 Walthall 3,323,945 45 2.0 261,408 7,186 Warren 176,752,747 3,200 16.3 20,838,038 3,915,774 Wilkinson 2,485,428 36 2.3 216,751 227,486 REGIONAL TOTALS $1,101,314,124 18,163 5.4 $106,699,710 $30,895,358
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 32 APPENDIX I Coastal Region Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TAXES TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM ATTRIBUTED TO NOTE: COASTAL REGION EXPENDITURES TOURISM EMPLOYMENT CAPITAL Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. Includes TRAVEL/TOURISM BY VISITORS EMPLOYMENT PERCENTAGE (1) INVESTMENT gasoline sales at the pump for Hancock, Harrison, Jackson, and some other counties. (2) Coastal Mississippi (3) $1,860,636,014 26,445 17.2 $208,624,379 $66,885,466 1. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Covington 9,577,033 130 2.4 748,388 455,434 county level establishment based nonfarm employment. Data based on where employ- ees work, not reside. George 9,509,082 138 2.9 699,845 277,537 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some Greene 1,915,456 27 1.5 164,550 148,856 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; motor vehicle Hattiesburg area (4) 257,285,623 4,350 6.7 25,758,672 4,914,120 rental and petroleum tax diversions to counties; Alcohol Beverage Control county share Jefferson Davis 2,249,834 30 1.9 182,787 91,749 of permit license fees; use taxes; tourism capital investment local permit fees; real/ personal property taxes (hotels/casinos and restaurants in some counties). Data attrib- Jones 57,868,897 830 3.0 5,170,494 2,020,886 utable to travel/tourism. Marion 11,943,957 160 2.0 982,111 186,717 3. Coastal Mississippi reflects combined data for Hancock, Harrison and Jackson counties. 4. Hattiesburg area reflects combined data for Forrest, Lamar, and Perry counties. Pearl River 28,549,318 400 3.7 2,356,559 545,770 Stone 13,177,243 185 4.2 1,121,074 19,549 SOURCES: Wayne 7,560,585 105 2.2 586,012 217,530 Chambers of commerce and other economic development/tourism offices; County tax asses- sors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/ REGIONAL TOTALS $2,260,273,042 32,800 11.4 $246,394,871 $75,763,614 Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission
33 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX J Delta Region Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TAXES TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM ATTRIBUTED TO NOTE: DELTA REGION EXPENDITURES TOURISM EMPLOYMENT CAPITAL Does not include diesel fuel sales, non-resident licensing fees or 83rd Division sales. Includes TRAVEL/TOURISM BY VISITORS EMPLOYMENT PERCENTAGE (1) INVESTMENT gasoline sales at the pump for some counties. (2) Bolivar $53,097,281 765 7.1 $4,857,246 $1,415,074 1. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Carroll 627,494 9 0.8 74,483 127,300 county level establishment based nonfarm employment. Data based on where employ- ees work, not reside. Coahoma 53,110,353 840 11.6 5,978,610 176,168 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some Holmes 2,226,416 31 0.9 219,346 487,920 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities; state-licensed casinos; city/county taxes; room/restaurant special taxes; motor vehicle Humphreys 1,760,207 25 1.2 152,217 37,674 rental and petroleum tax diversions to counties; Alcohol Beverage Control county share Issaquena 61,023 1 0.6 7,195 113,435 of permit license fees; use taxes; tourism capital investment local permit fees; real/ personal property taxes (hotels/casinos and restaurants in some counties). Data attrib- Leflore 47,666,305 740 5.2 3,894,199 169,477 utable to travel/tourism. Quitman 804,730 12 1.4 72,774 15,912 Sharkey 1,091,199 17 1.7 103,395 223,680 SOURCES: Chambers of commerce and other economic development/tourism offices; County tax assessors/ Sunflower 14,667,798 210 2.7 1,220,276 396,355 collectors; Dodge Data Analytics; Mississippi Department of Employment Security/Labor Market Tallahatchie 1,650,988 24 0.9 152,317 585,414 Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks; Mississippi Gaming Commission Tunica 366,953,549 3,600 51.3 41,301,622 501,613 Washington 78,829,433 1,350 8.3 7,860,495 1,094,376 Yazoo 15,246,766 220 3.5 1,377,136 136,182 REGIONAL TOTALS $637,793,542 7,844 9.7 $67,271,311 $5,480,580
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 34 APPENDIX K Hills Region Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TAXES TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM ATTRIBUTED TO NOTE: HILLS REGION EXPENDITURES TOURISM EMPLOYMENT CAPITAL Does not include diesel fuel sales, non-resident licensing fees, or 83rd Division sales. Includes TRAVEL/TOURISM BY VISITORS EMPLOYMENT PERCENTAGE (1) INVESTMENT gasoline sales at the pump for some counties. (2) Alcorn $54,175,409 770 5.4 $4,334,566 $260,902 1. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Benton 855,834 12 1.2 85,640 159,371 county level establishment based nonfarm employment. Data based on where employ- ees work, not reside. Calhoun 3,125,210 45 1.6 249,148 112,307 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some DeSoto 351,522,884 4,600 7.0 35,448,992 10,287,083 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities; city/county taxes; room/restaurant special taxes; motor vehicle rental and petroleum Grenada 46,115,203 710 6.7 4,116,203 1,998,162 tax diversions to counties; Alcohol Beverage Control county share of permit license fees; Itawamba 15,810,730 220 3.7 1,286,381 1,073,398 use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in some counties). Data attributable to travel/tourism. Lafayette 145,989,902 2,045 7.9 13,682,187 616,379 Lee 242,743,055 3,690 6.6 21,885,619 35,786,977 Marshall 15,882,785 220 2.8 1,249,600 771,694 SOURCES: Chambers of commerce and other economic development/tourism offices; County tax Panola 47,328,217 685 6.8 3,985,167 2,731,945 assessors/collectors; Dodge Data Analytics; Mississippi Department of Employment Security/ Pontotoc 10,805,409 145 1.2 823,552 744,779 Labor Market Information; Mississippi Department of Revenue; Mississippi Department of Transportation; Mississippi Department of Wildlife, Fisheries and Parks Prentiss 7,545,820 110 1.4 604,645 287,011 Tate 10,671,944 145 2.6 845,078 623,415 Tippah 8,320,389 115 1.8 664,101 86,670 Tishomingo 15,553,770 220 3.4 1,241,565 360,655 Union 20,266,935 280 2.5 1,873,153 46,529 Yalobusha 3,290,924 45 1.7 268,981 348,620 REGIONAL TOTALS $1,000,004,420 14,057 5.6 $92,644,578 $56,295,897
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 35 APPENDIX L Pines Region Travel/Tourism Expenditures, Employment, Taxes, Tourism Capital Investment, FY20
STATE/LOCAL TAXES TRAVEL/TOURISM DIRECT TRAVEL/ TRAVEL/TOURISM TOURISM ATTRIBUTED TO NOTE: PINES REGION EXPENDITURES TOURISM EMPLOYMENT CAPITAL Does not include diesel fuel sales, non-resident licensing fees, or 83rd Division sales. Includes TRAVEL/TOURISM BY VISITORS EMPLOYMENT PERCENTAGE (1) INVESTMENT gasoline sales at the pump for some counties. (2) Attala $14,161,251 200 4.3 $1,083,462 $283,721 1. Travel/tourism employment percentage equals estimated direct tourism jobs divided by Chickasaw 5,110,181 72 1.4 405,965 367,811 county level establishment based nonfarm employment. Data based on where employ- ees work, not reside. Choctaw 968,480 14 0.7 93,584 105,430 2. Estimated state/local travel/tourism taxes from travel/visitor expenditures and some Clarke 4,072,062 56 1.9 325,904 348,225 other activity. Includes 7 percent sales tax and 18.5 percent portion diverted to cities; city/county taxes; room/restaurant special taxes; motor vehicle rental and petroleum Clay 18,770,620 265 5.2 1,625,849 85,923 tax diversions to counties; Alcohol Beverage Control county share of permit license fees; Jasper 2,621,448 37 0.9 232,215 139,148 use taxes; tourism capital investment local permit fees; real/personal property taxes (hotels/casinos and restaurants in some counties). Data attributable to travel/tourism. Kemper 1,166,802 17 0.9 113,606 372,705 Lauderdale 141,838,177 1,840 5.5 13,411,606 2,678,348 SOURCES: Leake 7,240,737 105 2.1 609,083 670,760 Chambers of commerce and other economic development/tourism office; County tax assessors/ collectors; Dodge Data Analytics; Mississippi Department of Employment Security/Labor Mar- Lowndes 105,061,214 1,460 5.7 9,843,396 1,822,931 ket Information; Mississippi Department of Revenue; Mississippi Department of Transporta- Monroe 16,776,028 230 2.3 1,240,831 1,123,133 tion; Mississippi Department of Wildlife, Fisheries and Parks Montgomery 10,776,064 150 6.8 994,737 308,585 Neshoba 30,010,930 1,475 12.7 2,851,963 279,821 Newton 5,947,733 80 1.4 455,669 181,160 Noxubee 4,577,546 65 2.7 380,185 231,105 Oktibbeha 92,027,419 1,270 5.8 9,046,717 2,254,452 Scott 18,898,762 265 2.0 1,435,514 489,565 Smith 1,870,378 27 1.0 165,126 85,974 Webster 2,210,606 33 1.7 185,952 3,963 Winston 15,005,113 215 4.4 1,158,873 1,730,770 REGIONAL TOTALS $499,111,551 7,876 4.7 $45,660,237 $13,563,530
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 36 APPENDIX M Estimated Hotel/Motel Room Count, CY19/CY20
HOTEL/MOTEL HOTEL/MOTEL HOTEL/MOTEL HOTEL/MOTEL PERCENTAGE PERCENTAGE COUNTY ROOMS ROOMS COUNTY ROOMS ROOMS CHANGE CHANGE (12-31-19) (12-31-20) (12-31-19) (12-31-20)
Adams 1,014 930 -8.3% Jones 764 764 none Alcorn 378 350 -7.4% Kemper 32 32 none Amite 0 0 NA Lafayette 1,177 1,364 15.9% Attala 130 130 none Lauderdale 2,074 2,072 -0.1% Benton 0 0 NA Lawrence 30 30 none Bolivar 555 555 none Leake 57 57 none Calhoun 19 19 none Lee 1,900 1,995 5.0% Carroll 0 0 NA Leflore 825 825 none Chickasaw 52 52 none Lincoln 487 488 0.2% Choctaw 0 0 NA Lowndes 1,228 1,228 none Claiborne 45 45 none Madison 2,519 2,443 -3.0% Clarke 25 25 none Marion 151 151 none Clay 208 208 none Marshall 190 206 8.4% Coahoma 872 872 none Monroe 251 251 none Coastal Mississippi (1) 15,516 15,667 1.0% Montgomery 216 216 none Copiah 155 155 none Neshoba 1,599 1,599 none Covington 93 93 none Newton 87 87 none DeSoto 3,294 3,819 15.9% Noxubee 64 64 none Franklin 0 0 NA Oktibbeha 878 878 none George 129 129 none Panola 688 688 none Greene 0 0 NA Pearl River 267 267 none Grenada 628 557 -11.3% Pike 608 608 none Hattiesburg area (2) 2,985 2,842 -4.8% Pontotoc 56 56 none Hinds 5,742 5,867 2.2% Prentiss 100 100 none Holmes 40 40 none Quitman 0 0 NA Humphreys 30 30 none Rankin 2,851 2,851 none Issaquena 0 0 NA Scott 221 221 none Itawamba 133 133 none Sharkey 19 19 none Jasper 27 27 none Simpson 230 230 none Jefferson 0 0 NA Smith 32 32 none Jefferson Davis 30 30 none Stone 155 155 none FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 37 APPENDIX M-CONTINUED Estimated Hotel/Motel Room Count, CY19/CY20
HOTEL/MOTEL HOTEL/MOTEL PERCENTAGE NOTE: COUNTY ROOMS ROOMS CHANGE Appendix M does not include bed & breakfast rooms, hotel/motel rooms under construction January-April 2021, cabins, or condo/ (12-31-19) (12-31-20) timeshare/cottage rooms. County room counts based on figures provided by various sources. Data may come from different sources on successive years. STR inventory data were used for CY19-CY20 updates. Some counties had room inventory changes – closings, Sunflower 234 267 14.1% additions, or renovations. Tallahatchie 0 0 NA STR lodging inventory as of December 31, 2020 - 721 hotels/motels and 61,288 rooms. Tate 51 51 none STR lodging inventory as of December 31, 2019 - 713 hotels/motels and 61,170 rooms. Tippah 77 77 none 1. Coastal Mississippi reflects combined data for Hancock, Harrison, and Jackson counties. Tishomingo 65 16 -75.4% 2. Hattiesburg Area reflects combined data for Forrest, Lamar and Perry counties. Perry County - no hotels. Tunica 4,542 4,022 -11.4% SOURCES: Union 344 382 11.0% Mississippi chambers of commerce, economic development offices, cities, convention and visitor bureaus, tourism offices, other local Walthall 30 30 none entities, STR Warren 2,171 2,075 -4.4% Washington 1,148 1,148 none Wayne 129 129 none Webster 33 33 none Wilkinson 18 18 none Winston 243 243 none Yalobusha 20 20 none Yazoo 211 225 6.6% TOTAL 61,172 61,288 0.2%
38 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX N State Park Visitation, FY19/FY20
PARK FY19 VISITS FY20 VISITS CHANGE SOURCE: Buccaneer State Park 248,168 142,335 -42.6% Mississippi Department of Wildlife, Fisheries and Parks Clark Creek 25,971 21,245 -18.2% Clarkco 51,842 43,424 -16.2% George P. Cossar 23,755 20,295 -14.6% Golden Memorial 1,153 943 -18.2% Hugh White 27,484 20,053 -27.0% J.P. Coleman 63,788 49,838 -21.9% John W. Kyle 43,384 23,230 -46.5% Lake Lincoln 44,618 37,279 -16.4% Lake Lowndes 73,240 34,680 -52.6% LeFleur’s Bluff 45,951 15,364 -66.6% Legion 9,100 5,160 -43.3% Leroy Percy 10,362 8,420 -18.7% Natchez 24,896 19,916 -20.0% Paul B. Johnson 121,244 102,161 -15.7% Percy Quin 142,998 83,020 -41.9% Roosevelt 110,670 73,493 -33.6% Tishomingo 75,121 55,130 -26.6% Tombigbee 31,752 25,911 -18.4% Trace 41,823 40,312 -3.6% Wall Doxey 27,032 18,204 -32.7% TOTAL 1,244,352 840,413 -32.5%
39 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX 0 Mississippi Nonfarm Establishment-Based Employment Rankings, Direct Jobs, Top Sectors, Including Travel/Tourism as an Industry, FY20
FY20 FY20 NOTE: ESTABLISHMENT PRIVATE 1. Durable goods comprised 94,550 (65.1 percent) manufacturing jobs. SECTOR EMPLOYMENT 2. Does not include public sector health care jobs. Included under government. BASED SECTOR RANK PERCENTAGE 3. Does not include an estimated 9,295 travel/tourism jobs directly related to retail trade. EMPLOYMENT 4. Includes accommodations, food services, amusement, arts, entertainment, state-li- censed casino gaming/recreation, transportation, tourism construction, among other Manufacturing (1) 145,185 12.8% 1 jobs. These jobs are directly related to travel/tourism, based on the definition of a trav- Educational and Health Services (2) 144,440 12.7% 2 eler/visitor in the glossary. Those jobs not directly related to travel/tourism are included Retail Trade (3) 125,245 11.0% 3 in the food services, arts, entertainment and recreation sectors. Appendix A includes direct FY20 statewide travel/tourism jobs. Travel/tourism (4) 80,740 7.1% 4 5. Reflects portion of employment not directly related to travel/tourism - food services and Leisure accommodation and food services (5) 65,045 5.7% 5 drinking establishments. 6. Excludes travel/tourism-related scheduled/nonscheduled charter air, support activities Administrative support and waste management 62,575 5.5% 6 for air, interurban, rural bus, taxi, limousine, charter bus, scenic/sightseeing transpor- Transportation and warehousing (6) 49,840 4.4% 7 tation. 7. Excludes 1,500 travel/tourism-related construction jobs. Construction (7) 41,365 3.6% 8 8. Excludes travel/tourism-related laundry services and parking lots/garages. Other services (8) 40,290 3.5% 9 9. Excludes travel/tourism-related advertising and travel arrangement/reservation services. Wholesale trade 34,150 3.0% 10 10. Excludes travel/tourism-related residential property managers and passenger car Finance and insurance 32,410 2.9% 11 rental. 11. Excludes motion picture/video production and motion picture theaters related to Professional, scientific and technical services (9) 31,015 2.7% 12 travel/tourism. Management of Companies 11,225 1.0% 13 11. Excludes travel/tourism-related residential property managers and passenger car rental. Real estate and rental (10) 10,915 1.0% 14 12. Excludes an estimated 1,720 travel/tourism jobs funded by public monies – state Information (11) 10,210 0.9% 15 tourism office staff, regional/international airports, museums, historical sights, per- Utilities 7,765 0.7% 16 forming arts, state parks, etc. Includes all public sector employment – health care and education. Government is a super sector. Mining and logging 6,590 0.6% 17 Government (12) 237,435 20.9% NA SOURCES: Mississippi Department of Employment Security/Labor Market Information in cooperation with TOTAL STATEWIDE NONFARM DIRECT EMPLOYMENT 1,136,440 100.0% NA U.S. Department of Labor/Bureau of Labor Statistics
FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 40 APPENDIX P Mississippi Nonfarm Establishment-Based Employment Rankings, Direct Jobs, Top Sectors and Supersectors, Excluding Travel/Tourism by Itself, FY20
FY20 FY20 NOTE: ESTABLISHMENT PRIVATE 1. Durable goods comprised 94,550 (65.1 percent) manufacturing jobs. SECTOR EMPLOYMENT 2. Does not include public sector health care jobs. Included under government. BASED SECTOR RANK PERCENTAGE 3. Includes an estimated 9,295 travel/tourism jobs directly related to retail trade. EMPLOYMENT 4. Includes accommodations, food services, amusement, arts, entertainment, state-li- censed casino gaming/recreation, transportation, tourism construction, among other Manufacturing (1) 145,185 12.8% 1 jobs. A portion of these jobs are not directly related to travel/tourism, based on the Educational and Health Services (2) 144,440 12.7% 2 definition of a traveler/visitor in the glossary. Those jobs not directly related to travel/ tourism are included in Leisure and Hospitality-food-services, arts, entertainment, and Retail Trade (3) 134,540 11.8% 3 recreation sectors. Appendix A includes direct FY20 statewide travel/tourism jobs. Leisure and Hospitality (4) 129,490 11.4% 4 5. Includes travel/tourism-related scheduled/nonscheduled charter air, support activities Administrative support and waste management 62,575 5.5% 5 for air, interurban, rural bus, taxi, limousine, charter bus, scenic/sightseeing transpor- tation. Transportation and warehousing (5) 51,985 4.6% 6 6. Includes 1,500 travel/tourism-related construction jobs. Construction (6) 42,865 3.8% 7 7. Includes travel/tourism-related laundry services and parking lots/garages. 8. Includes travel/tourism-related advertising and travel arrangement/reservation Other services (7) 40,440 3.6% 8 services. Wholesale trade 34,150 3.0% 9 9. Includes travel/tourism-related residential property managers and passenger car rental. Finance and insurance 32,410 2.9% 10 10. Includes motion picture/video production and motion picture theaters related to Professional, scientific and technical services (8) 31,600 2.8% 11 travel/tourism. 11. Includes an estimated 1,720 travel/tourism jobs funded by public monies – state Real estate and rental (9) 11,560 1.0% 12 tourism office staff, regional/international airports, museums, historical sights, per- Management of Companies 11,225 1.0% 13 forming arts, state parks, etc. Includes all public sector employment – health care and education. Government is a super sector. Information (10) 10,485 0.9% 14 Utilities 7,765 0.7% 15 SOURCES: Mining and logging 6,590 0.6% 16 Mississippi Department of Employment Security/Labor Market Information in cooperation with U.S. Department of Labor, Bureau of Labor Statistics Government (11) 239,135 21.0% NA TOTAL STATEWIDE NONFARM DIRECT EMPLOYMENT 1,136,440 100.0% NA
41 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT APPENDIX Q Room/Restaurant Gross Special Tax Revenues by Tourism Office, City/County, FY20
TOURISM OFFICE, CITY/ GROSS FY20 GROSS FY20 GROSS FY20 TOURISM OFFICE, CITY/ GROSS FY20 GROSS FY20 GROSS FY20 ROOM TAX RESTAURANT TAX ROOM TAX RESTAURANT TAX COUNTY TOURISM ROOM TAX RESTAURANT TAX RESTAURANT TAX COUNTY TOURISM ROOM TAX RESTAURANT TAX RESTAURANT TAX PERCENTAGE PERCENTAGE PERCENTAGE PERCENTAGE COUNCIL, BUREAU REVENUE REVENUE REVENUE COUNCIL, BUREAU REVENUE REVENUE REVENUE Aberdeen 1.0 1.0 $5,695 $74,638 $80,333 Horn Lake 2.0 plus $2 None 281,581 None 281,581 Baldwyn 2.0 2.0 None 155,627 155,627 Houston 2.0 2.0 5,544 215,690 221,234 Batesville 3.0 3.0 217,047 1,018,685 1,235,732 Indianola 2.0 2.0 60,253 420,365 480,618 Bay Springs 3.0 None 1,874 None 1,874 Jackson, City of (6) 4.0 2.0 2,170,881 5,656,854 7,827,735 Booneville 2.0 2.0 5,754 398,589 404,343 Jackson County 2.0 None 493,761 None 493,761 Brandon 3.0 2.0 24,345 1,189,977 1,214,322 Kosciusko 2.0 None 31,769 None 31,769 Brookhaven 2.0 None 128,298 None 128,298 Lauderdale County 2.5 None 645,515 None 645,515 Byhalia 2.0 None 7,550 None 7,550 Laurel 2.0 2.0 172,663 1,648,368 1,821,031 Byram 2.0 None 63,774 None 63,774 Lexington (7) None 2.0 None 26,046 26,046 Canton 2.0 2.0 94,609 506,462 601,071 Louisville 2.0 None 40,813 None 40,813 Carrolton (1) None 2.0 None 546 546 Magee 1.0 1.0 28,600 266,105 294,705 Carthage 2.0 2.0 7,850 322,159 330,009 McComb 3.0 None 220,516 None 220,516 Charleston (2) None 2.0 None 13,761 13,761 Meridian None 2.0 None 2,731,364 2,731,364 Cleveland 2.0 2.0 144,956 846,716 991,672 Montgomery County 2.0 None 121,216 None 121,216 Clinton 3.0 None 272,035 None 272,035 Moss Point 5.0 None 262,662 None 262,662 Coahoma County 2.0 1.0 101,751 283,019 384,770 Natchez 3.0 plus $2 1.5 668,929 725,949 1,394,878 Columbia (3) 3.0 3.0 44,174 756,182 800,356 New Albany 2.0 2.0 62,878 850,817 913,695 Columbus-Lowndes 2.0 2.0 336,143 1,801,058 2,137,201 Newton $1/room night None 10,663 None 10,663 Como $1/room night 2.0 2,263 69,609 71,872 North Carrolton (8) None 2.0 None 4,828 4,828 Corinth 2.0 2.0 101,744 1,220,712 1,322,456 Ocean Springs 2.0 2.0 49,955 1,408,872 1,458,827 DeSoto County 2.0 2.0 1,437,566 8,140,300 9,577,866 Oxford 2.0 2.0 344,874 2,946,473 3,291,347 Florence None 2.0 None 328,817 328,817 Pascagoula 3.0 2.0 183,874 1,167,260 1,351,134 Flowood (4) 3.0 2.0 200,610 2,775,224 2,975,834 Pearl (city) 3.0 1.0 585,868 640,591 1,226,459 Fulton 3.0 None 58,806 None 58,806 Pearl (West) None 2.0 None 969,912 969,912 Greenwood 1.0 1.0 92,073 417,200 509,273 Philadelphia 3.0 None 79,366 None 79,366 Grenada 3.0 2.0 183,368 761,799 945,167 Picayune 2.0 1.0 56,738 436,762 493,500 Hancock County 2.0 None 149,192 None 149,192 Pontotoc 2.0 2.0 6,846 476,998 483,844 Harrison County (5) 5.0 None 6,660,933 None 6,660,933 Rankin County 2.0 None 824,888 None 824,888 Hattiesburg 3.0 3.0 1,080,663 7,461,921 8,542,584 Richland 3.0 2.0 87,942 394,061 482,003 Hernando 3.0 None 33,051 None 33,051 Ridgeland 1.0 1.0 275,200 1,295,304 1,570,504 Holly Springs 2.0 2.0 26,355 286,899 313,254 Ripley 2.0 2.0 9,848 317,364 327,212 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 42 APPENDIX Q-CONTINUED Room/Restaurant Gross Special Tax Revenues by Tourism Office, City/County, FY20
TOURISM OFFICE, CITY/ GROSS FY20 GROSS FY20 GROSS FY20 ROOM TAX RESTAURANT TAX NOTE: COUNTY TOURISM ROOM TAX RESTAURANT TAX TOTAL TAX Tourism offices include CVBs, convention/visitor councils, tourism associations/commissions/ PERCENTAGE PERCENTAGE COUNCIL, BUREAU REVENUE REVENUE REVENUE councils, cities/counties, chambers. Portion of these gross revenues are attributed to locals. September 2019-August 2020 collections (July 2019-June 2020 sales). Some figures may Sardis 3.0 3.0 13,539 117,612 131,151 reflect adjustments/overpayments. Senatobia 2.0 2.0 7,522 513,925 521,447 1. Carrolton’s 2 percent restaurant tax went into effect January 1, 2020. Southaven 1.0 1.0 332,717 1,768,643 2,101,360 2. The 2 percent Charleston restaurant tax went into effect May 1, 2020. Starkville (9) 3.0 3.0 399,927 2,910,357 3,310,284 3. Columbia’s 3 percent lodging and restaurant taxes went into effect July 1, 2019. 4. Flowood’s 3 percent lodging tax went into effect December 1, 2019. Stone County 2.0 2.0 27,146 421,586 448,732 5. Five percent lodging tax is broken down by 55 percent to Board of Supervisors, and 45 Tishomingo County 2.0 None 15,816 None 15,816 percent to Coastal Mississippi. 6. Includes 75 cents per night charge per occupied room. Tunica County 3.0 3.0 537,302 746,436 1,283,738 7. Lexington’s 2 percent restaurant tax went into effect November 1, 2019. Tupelo 2.0 2.0 553,678 3,916,885 4,470,563 8. North Carrolton’s 2 percent restaurant tax went into effect January 1, 2020. 9. Starkville’s additional 1 percent lodging tax and 1 percent restaurant tax went into Vaiden 2.0 None 13,582 None 13,582 effect August 1, 2019. Vicksburg 3.0 3.0 1,010,140 2,420,484 3,430,624 10. Waynesboro’s 1 percent lodging tax and 1 percent restaurant tax went into effect July 1, Washington County 3.0 1.0 345,874 578,919 924,793 2019. Waynesboro (10) 1.0 1.0 10,755 190,037 200,792 West Point 2.0 2.0 55,230 524,195 579,425 SOURCE: Mississippi Department of Revenue Winona None 2.0 None 166,767 166,767 Yazoo County 2.0 2.0 60,240 465,294 525,534 TOTAL $22,649,590 $66,171,023 $88,820,613
43 FY20 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT TABLE 1 TABLE 3 Origin of Highway Welcome U.S. and Center Registrants by Highway Welcome Center Registrants, Top 10 Countries, FY20 International Travelers, FY19 and FY20
FY19 FY20 PERCENTAGE ORIGIN COUNTRY REGISTRANTS PERCENTAGE OF PERCENTAGE OF REGISTRANTS REGISTRANTS CHANGE COUNTRIES TOP TEN States 1,538,891 1,257,272 -18.3% Canada 9,835 24.6% 29.0% Countries 47,653 40,026 -16.0% Mexico 8,064 20.1% 23.8% TOTAL 1,586,544 1,297,298 -18.2% England 4,321 10.8% 12.7% NOTE: Germany 3,386 8.5% 10.0% Tables 1-3 only reflect those visitors who completed the registration forms. France 3,311 8.3% 9.8%
SOURCE: Australia 2,242 5.6% 6.6% Visit Mississippi Holland 1,332 3.3% 3.9% Italy 551 1.4% 1.6% Switzerland 515 1.3% 1.5% New Zealand 376 0.9% 1.1% Other 6,093 15.2% NA TABLE 2 TOTAL 40,026 100.0% 100.0%
Highway Welcome Center Registrants, Top 10 States, FY19 and FY20 SOURCE: Visit Mississippi STATE’S PERCENTAGE STATE FY19 FY20 SHARE OF CHANGE FY20 Mississippi 334,793 294,515 -12.0% 23.4% Louisiana 239,649 197,330 -17.7% 15.7% Texas 147,118 107,685 -26.8% 8.6% Alabama 143,218 116,890 -18.4% 9.3% Florida 93,959 76,563 -18.5% 6.1% Tennessee 88,714 72,903 -17.8% 5.8% Georgia 80,021 64,678 -19.2% 5.1% Arkansas 64,319 55,554 -13.6% 4.4% Missouri 43,887 34,680 -21.0% 2.8% Illinois 31,687 25,659 -19.0% 2.0% Other 271,526 210,815 -22.4% 16.8% TOTAL 1,538,891 1,257,272 -18.3% 100.0%
SOURCE: Visit Mississippi
FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 44 TABLE 4 Selected Casino Hotel Lodging Indicators by Region, CY19
NUMBER OF OCCUPANCY AVERAGE REGION CASINO HOTELS Coastal revenues for cities in Hancock and Harrison counties. Northern revenue reflects HOTEL ROOMS PERCENTAGE DAILY RATE Coahoma and Tunica counties. Central revenues comprise cities in Adams, Warren, and Wash- Coastal 11 6,635 89.6 $86.25 ington counties. Data reflect calendar year monthly averages. Large portion of casino hotel rooms are complimentary. State-licensed casinos and casino hotels were closed for two plus Northern 8 4,060 59.9 57.37 months in 2020: March 17 – May 20. Thus, monthly averages were based on nearly 10 months Central 6 720 61.3 79.90 they were opened, and not a full 12 months. MONTHLY AVERAGE 25 11,415 77.2 $77.95 SOURCES: Mississippi Gaming Commission monthly surveys Selected Casino Hotel Lodging Indicators by Region, CY20
NUMBER OF OCCUPANCY AVERAGE REGION CASINO HOTELS HOTEL ROOMS PERCENTAGE DAILY RATE Coastal 11 6,635 65.6 $87.87 Northern 7 3,738 41.6 60.83 Central 6 716 39.4 80.55 MONTHLY AVERAGE 24 11,089 55.8 $80.54
45 FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT GLOSSARY
PELAHATCHIE BAY - BRANDON
46 FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT GLOSSARY
Benefit-to-cost analysis: Computing a project’s General Fund: Travel/tourism’s contribution to accommodation and food services sectors. The latter benefits through its costs, aka benefit-to-cost ratio. Mississippi’s General Fund includes a portion of these comprises establishments providing customers with revenues related to travel/tourism – sales tax, personal lodging and/or preparing meals, snacks and beverages Chmura JobsEQ software: JobsEQ helps site selectors income tax, gaming fees and taxes, impact of additional for immediate consumption. The former includes a and economic developers identify unique workforce labor income, construction activity tax and other taxes. wide range of establishments that operate facilities or characteristics within their communities. It describes provide services to meet varied cultural, entertainment current industry, demographic trends and targeted Government expenditures: Public expenditures from and recreational interests of patrons. occupation and labor market information. JobsEQ can state agency, city and county budgets allocated for compute employment and compensation multipliers travel/tourism-related projects, or projects with some Metropolitan Statistical Area (MSA): Have at least for tourism-related NAICS codes. travel/tourism linkages. one urbanized area of 50,000 or more population, plus adjacent territory that has a high degree of social and Compensation: This term, for purposes of JobsEQ, Gross gaming revenues: Net gains realized by a casino economic integration with the core as measured by includes employee fringe benefits and not just labor after payment of all cash paid out as losses to patrons commuting ties. income. It may also include commissions and bonuses and those amounts paid to purchase annuities to in some cases. fund losses paid to patrons during several years by Multipliers: The direct contribution plus indirect independent financial institutions. contribution plus induced contribution divided by Current or nominal dollars: A term describing income direct contribution. in the year a person, household or family receives it. Indirect contribution: Secondary contribution of This also applies to travel spending by visitors, year-to- purchase of production by the firm (business level), Net traveler/visitor sales and tax revenues: Estimated year, unadjusted for inflation. holding everything else constant. Example: Hotels portion of travel/tourism-related sales and tax revenues purchase cleaning supplies. after removing estimated local components of EMSI: A nationally recognized economic model that estimated gross sales and General Fund revenues. includes more thorough self-employment data. Induced Contribution: Secondary contribution from the purchases made by workers (consumer level), holding North American Industry Classification System (NAICS) Establishment based employment: Nonfarm everything else constant. Example: Hotel employee codes: Six-digit coding system using a production- employment at the state/county level by the wages contribute to the purchase of goods and oriented approach to categorize economic units and establishment’s location, not by the employee’s place of services in the local economy. focuses on how products and services are created. residence. In-state traveler spending: Mississippians traveling Federal and local government fiscal year: October 1, within the state, at least 50 miles, one-way. 2019–September 30, 2020. Leisure and Hospitality: This supersector includes the arts, entertainment and recreation sectors, plus the
47 FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT Secondary jobs and income: Those jobs outside valuation is based on commercial permits issued and or direct travel/tourism output (supply side). Direct the travel/tourism business or entity. Example: the tourism factor. output includes goods and services sold directly to Truck driver who delivers linens to a hotel, or food travelers that equal value added and intermediate and beverage products to restaurants. The income Travel/tourism: The science, art, and business inputs (including energy, raw materials, semi-finished component pertains to wages/compensation earned of attracting and transporting travelers/visitors, goods and services). by those with secondary jobs. accommodating them and graciously catering to their needs and wants. Travel/tourism is a “composite Traveler/visitor: A 100-mile or more round trip (less Sector: The broad two-digit NAICS category, e.g., sector; industry” comprising different sectors of the economy. for overnight stays) from in-state or out-of-state 44–45 retail trade (sector under trade, transportation households, to enjoy the history, scenery and attractions and utilities); 72 accommodation and food services Travel/tourism economy: Group, match and use of another community. Includes in-state and out-of-state (sector under leisure and hospitality supersector). NAICS codes to estimate travel/tourism’s state-county overnight leisure, day leisure, day or overnight business, contribution of value added, employment and labor group travelers, international visitors and combined Sharing Economy: This includes self-employed income associated with travel/tourism, tourism capital business/leisure travel segments. individuals who provide Uber service, Airbnb investment, travel/tourism’s contribution to the General accommodation, etc. Fund, travel expenditures, government spending, Value added: Economic measure of production travel/tourism exports and imports. Overlapping which includes only goods and services produced State fiscal year:July 1, 2019–June 30, 2020. elements exist between travel/tourism economy and in Mississippi. It estimates the state’s direct travel/ industry. tourism contribution to GDP. Total value added: total State gross domestic product: A measurement of a contribution (direct, indirect, and induced) of an state’s output – sum of value added from all industries Travel/tourism exports: Travel expenditures by out-of- industry sector to GDP. in the state. State GDP measures value added to U.S. state travelers/visitors in Mississippi. production by labor and capital in each state. Travel/tourism imports: Travel expenditures by State-level travel/tourism accounts: A system that Mississippi residents outside the state. encompasses travel/tourism’s broader view. Its focus: circular flow of goods and services in the economy Travel/tourism industry: Assembly and use of between travel/tourism industry supply and the impact NAICS codes to estimate travel/tourism’s statewide of travel/tourism commodity demand within a state. contribution for direct employment, annual payroll for direct jobs, travel expenditures, value added, state and Tourism capital investment: New construction and city/county tax revenues, General Fund revenues, etc. expansion/renovation of tourism-related businesses/ projects with public/private funding sources during Travel/tourism supply and demand: Traveler direct a fiscal year. Estimated tourism capital investment spending in Mississippi is the travel/tourism demand
FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 48 ACKNOWLEDGMENTS
Visit Mississippi acknowledges the following with • Mississippi Department of Employment Security/ • Bolivar County. Nancy J. Havens, tax assessor/ heartfelt appreciation for providing timely data. Some Labor Market Information. Mary Willoughby, chief. collector; Tiffany White. may work elsewhere or be retired by publication time. • Mississippi Department of Revenue. Aaron • Coahoma County. Hattie Shivers, tax assessor/ Robinson, agency support; Marcus Betts, director, collector. • American Automobile Association and Amtrak- Accounting Bureau; Jerrod Pitts, accountant; • DeSoto County. Libby Riley, Tax Collector’s related websites. Danielle Hughes, deputy director, and Office, and web site. • Brandon, City of. Kyle Brown, economic Michael Shore, auditor, Petroleum Tax Division. • Forrest County. Delbert Dearman, tax collector; development director. • Mississippi Department of Transportation. Terri Smith. • Chambers of commerce, convention and visitor Janna Hadden, Administration; Heath T. Patterson, • Itawamba County. Debbie Ann Johnson, tax bureaus, development partnerships, tourism P.E., state maintenance engineer; Chandra collector. commissions and other city/county officials Trammell, maintenance condition specialist; Ken • Jackson County. Nick Elmore, tax assessor; Rita throughout the state. Hauser; Thomas M. Booth, Jr., director, Dugan, director, Personal Property Assessment. • Chmura Economics & Analytics. Logan Harrah, Aeronautics Division. • Lafayette County. Sylvia Baker, tax assessor/ account manager; Scott Corsi, Data Governance • Mississippi Department of Wildlife, Fisheries and collector. associate economist; Saida Gjinatori, assistant Parks. Michael McCrae, IT Division; Janice Scalf, • Lamar County. Jack Smith, tax assessor/ JobsEQ economist. projects officer. Jason Thompson, Licensing. collector; Robin Duncan. • DataPath Systems. Donna Larsen. • Mississippi Gaming Commission. Monica M. Barnes, • Lee County. Sarah Beth McCarter, deputy clerk, • Greenville, City of. Amelia D. Wicks, city clerk. operations analyst. Tax Collector’s Office. • Hancock County. Eddie Favre, chief administrative • Natchez, City of. James Johnston, Department of • Oktibbeha County. Barbara Cubon, deputy clerk/ officer. Planning and Community Development. appraisal, Tax Office. • International and Regional Airports: • National Travel and Tourism Office, U.S. Department • STR, Inc. Jennifer Foster, director of Business • Gulfport-Biloxi International Airport. of Commerce, Washington, D.C. Mark Brown, Development, Destinations; Henry Sams, client Kim Banisch, CPA, director of Finance. senior economist. account manager. • Hattiesburg-Laurel Regional Airport. Thomas • OmniTrak Group, Inc. Lydia Poole, research • University Research Center, Mississippi Institutions Heanue, executive director; Nancy Gibson. manager; John Packer, Sr. Vice President; of Higher Learning. Corey Miller, state economist. • Meridian Airport Authority. Donna Huffmaster, Chris Kam, President • Tourism capital investment: office manager. • Pearl River Valley Water Supply District. Amy • Dodge Data Analytics. Juliette Fenezia, • London Tourism Publications, Jacksonville, Florida. Whiteley, personnel director. account manager. Brian London, publisher/CEO. • Real and Personal Property Tax Collections for • Flowood, City of. Melissa Malone, Building and • Mississippi Arts Commission. Larry Morrisey, Hotels, Restaurants and Casinos (via selected Permit Department. deputy director. county tax assessors/collectors in place as of • Tupelo, City of. Marilyn Vail, zoning administrator, • Mississippi Department of Archives and History. December 31, 2019): Development Services. Catherine Gardner, director, Museums Division. • Travel Market Insights. Scott C. Johnson, CEO.
49 FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT CIVIL RIGHTS MUSEUM - JACKSON
• U.S. Army Corps of Engineers/Columbus Office. PREPARED BY: Ralph Antonelli, park manager, Columbus Office. Tom Van Hyning U.S. Department of the Interior, National Park Service: Tourism Economist and Data Analyst • Mississippi Final Stands Interpretive Center. Wanda Palmer, curator. Marketing and Communications Division • Natchez National Historic Park. Melissa Tynes, division chief. • Natchez Trace Parkway. Maggie Walker, superintendent’s office. Mississippi Development Authority • Shiloh National Military Park/Corinth Site. Ashley Berry, supervising ranger. P.O. Box 849 • Vicksburg National Military Park. Scott Babinowich, chief of interpretation. Jackson, Mississippi 39205-0849 (601) 359-3297 visitmississippi.org
FY19 MISSISSIPPI TOURISM ECONOMIC CONTRIBUTION REPORT 50 LEFLEUR’S BLUFF STATE PARK - JACKSON PUBLISHED MARCH 2021