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Business and Fundraising A Future in Focus SLIDE 1 Executive Summary Education and entertainment need not be mutually exclusive. That’s our mission at KVCR--to lead and support, to educate and entertain the community together. These are lofty goals, but they have to be grounded in financial reality. Fiscal responsibility is paramount as our ability to serve the public is predicated on having the financial support to do so. With the potential for eliminating funding for the CPB and NEA it’s mission critical that we elevate our fundraising efforts to a new level. To significantly increase revenue and support in anticipation of funding shortfalls we will have to present a new narrative to sponsors and supporters, Underwriters and Foundations. This narrative will highlight a re-envisioned KVCR--one that is not only a vibrant reflection of the diversity, the innovation and resilience of the Inland Empire, but a creator of original, compelling, thought-provoking and informative programming that deserves national, even global, attention. The Strategic Plan for fiscal years FY 2017-2018 through FY2021-2022 is based on four months of work by the KVCR leadership team, its staff members and representatives from its Foundation Board. This plan articulates the strategic direction for KVCR during this future time period with the goal being for this plan to guide the station with its annual organizational goals, through staff and organizational development, and its future budgeting focus. SLIDE 2 SWOT Analysis Turning Weaknesses in Strengths Strengths - KVCR is the sole public Weaknesses – With low performance on media outlet in the Inland Empire and Television, we are missing out on a vital has endured over 50 years of way to generate local engagement and fluctuations. Our NPR FM radio ranks revenue. With a thin staff, lack of well in Ratings and we have numerous leadership, failing equipment, poor slots available on our TV schedule to connectivity to the Colleges as well as address local programming needs. Our S W limited community engagement, there Underwriting and Corporate sponsor are a lot of areas in need of dire opportunities are at ground zero and can improvement. potentially grow exponentially. Opportunities - KVCR is uniquely poised Threats – Audiences are being to become the engine for economic fragmented almost by the hour and growth in the burgeoning IE as our niche-programming strategies have media capabilities through TV, Radio and begun to proliferate. With endless online can highlight the positive factors O T commercial options and platforms taking place locally like few can. demanding audiences, we have to improve our ability to entertain audiences as well as educate them. SLIDE 3 Strategic Business Initiatives Targets to build towards sustainability Implement a Comprehensive Produce more Local Television, Radio, 1 2 Station-wide Staff Reorganization & Online Productions Acquire higher profile TV Series, Energize FNX with new programming 3 Films, and sports to broadcast on air 4 centric operations strategy and online to build viewership Expand instructional connection to SBVC & Develop Empire Network News to 5 CHC to create transfer course opportunities 6 be the epicenter of information for and enrollment growth. the region Create Spanish language programs 7 Increase Viewership on KVCR TV to make it 8 a destination for entertainment and that reflect the larger percentage of information the Latino demographic in our region. SLIDE 4 1 Staffing Optimization In FY 2017-2018 KVCR intends to improve productivity, management efficiency and enhanced fundraising capabilities. In order to do this, we will add Full-Time Senior and Middle Management positions in critical areas so that they can provide strategic guidance, more consistent benefit as well as increase the quantity and quality of productions that will ultimately enable the TV and Radio stations to become both self-sustaining and bring KVCR operations to industry standards. SLIDE 5 KVCR FY 2017-2018 Management / Admin. Proposed Org Chart General Manager KVCR / FNX Administrative FNX Assistant I Assistant General Manager Executive Director Senior Director, Director, Broadcast Operations Secretary II Development Asst. Manager, Digital Media Radio Engineer Manager, Administrative Development Assistant II Manager, Manager, TV Production Manager, Radio Manager, Senior Underwriter Accountant CHC Prod. / Dir. Traffic Coordinator Program Manager Department Telecom Engineer Chair Asst. Mgr Prod. Project Analyst (M8) Senior Producer SBVC Telecom Tech. Department Chair Production Sup. Marktg. Coord. Broadcast Oper. Producer Production Sup. Tech Support Tech Support Broadcast Oper. Broadcast Oper. NOTE: Orange Outline designates shared Tech Support Tech Support payroll between KVCR / FNX Empire Network Digital Educational Endowment Television Radio Foundation Centralized Supp. 2 KVCR Television Productions In-house productions at with local flair for all of Southern California to enjoy From Scratch Goldy Knows Hidden Hikes A Fighting C h a n c e Genre: DIY Series Genre: DIY Series Genre: Travel/Outdoor Genre: 4-Part Docu-Series Length: 30 Mins Length: 30 Mins Length: 30 Mins Length: 30 Mins A family-based educational A DIY Home Improvement show Elementary school kids and their The hard-hitting Olympic reality show that combines that highlights Goldy Locks, families go on a free trip to the hopefuls of San Bernardino Home Improvement, Cooking, Professional wrestling San Bernardino National Forest prove that there’s positive Nutritional education and personality, rock-star and home with local guides that help narrative taking place locally, Financial advice into one show, and auto-repair expert as she provide guidance in Forestry, looking to claim glory and put hosted by the adorably multi- guides single mothers towards Biology and other Earth to rest any stigmas associated talented Korcok family. self-sufficiency in the household Sciences. with the city that they fight to and under the hood. proudly represent. SLIDE 7 2 KVCR Television Productions Co-productions with regional partners brings the potential for new sponsorship S e l f M a d e I Remember M u s i c o l o g y Empire Auto T e l e v i s i o n A Talk show about what it An updated take on the The Inland Empire takes center An educational behind-the- takes to succeed in local beloved classic format stage, introducing the latest scenes look at car culture all Business, designed to support previously developed at KVCR local bands as they highlight over the Inland Empire. From local entrepreneurship and where an in-studio host guides their top tracks and offer a car shows to drag races, we provide micro-loans for start- us on a nostalgic journey into behind the scenes on the look at both the science and up businesses. television's storied history. creative process. the style of the road. A Collaboration with the Inland A Collaboration with the A Collaboration With A Collaboration With Empire Regional Chamber of University of Redlands Musicology Records Universal Technical Institute Commerce SLIDE 8 Productions Bring Productivity Design Partnerships Proposal Take a look at the example. Creating programming that educates and inspires inevitably attracts partners. Partners in alignment bring their corporate sponsors. Sponsors fund the show and helps sustain the station itself. This is a paradigm that fuels KVCR TV, KVCR Radio, FNX, and our new digital initiative. SLIDE 9 3 New Acquisitions brings new Audience International Dramas Hollywood Studio Movies Inland Empire Sports Women 35+ Men and Women 35+ Persons 2+ The #1 Show in the British Empire The best of classic Hollywood Local sports has a new comes to the Inland Empire cinema comes to KVCR home on public television SLIDE 10 The Empire Network Redefining the storied brand of the station while preparing for the future The first PBS station in the Southern The official NPR station of the Inland California makes its bid to reclaim The new identity doesn’t just define Empire becomes the standard for its rightful place at the top a region, it defines the ideology, local news in the region values, and spirit of its citizens. A place for the bold, with content that is diverse, and momentum is ever forward. The only Native & Indigenous channel The first public media based digital in the United States becomes the source magazine platform in California for groundbreaking content founded in the Inland Empire SLIDE 11 4 First Nations Experience A National Native & Indigenous Television Network…FINALLY! Strategy Stage 01 Formulating a fiscally responsible, comprehensive, accountable finance and marketing plan Stage 02 Content Creating unique and exclusive content to draw in viewers of indigenous backgrounds Stage 03 Partnerships Creating systematic and mutually beneficial alliances in public media and in Indian Country Stage 04 Distribution Creating multiple revenue streams through new technology while optimizing existing ones Stage 05 Mainstream Adoption Reaching beyond societal perceptions and making Indigenous culture and values the norm SLIDE 12 5 Empire Digital Engagement Online journalism as an educational springboard for local talent FNX’s New Digital KVCR’s New Digital Magazine Magazine • Expanding Audience: From Foodies to car-lovers, educators to nature buffs, The Inland Digital Magazine will not only feature the best content the Inland Empire and Southern California has to offer, it will attract the optimal audience for KVCR’s expansion – the coveted Persons 25-54 demo! Meanwhile, Smoke Signals will
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