2014 PA Museums Conference Confluence of the Past and the Future

Statewide Museum Conference Presented by PA Museums Hosted by the Senator John Heinz History Center www.pamuseums.org April 6, 7 and 8 Pittsburgh, PA

Business Sponsorships Available!

Sunday, April 6 Brash. Arrogant. Impetuous. What turns a hot-headed young man into the dignified first president of the United Sunday’s events will begin or take place at the Senator States? This tour, given by the Rivers of Steel National John Heinz Pittsburgh History Center. We thank them for Heritage Area, will explore the history of a young George for hosting our conference. Washington as he traveled through Western and experience the adventures that defined him and The History Center is the largest history museum in refined him into the “Father of our Country.” Taste and Pennsylvania, an affiliate of the Smithsonian Institution, learn about the , encampments along and accredited by the American Association of Museums. his journey, Native American towns he recorded, Forts The 275,000 sq. ft. museum - recently named “Best he founded and visited, and places Museum” by the readers of Pittsburgh he narrowly survived. Interact with Magazine - features six floors of long- a young and his term and changing exhibition space, companions as re-enactors bring including the you into his history. A participatory Sports Museum, a dynamic museum- experience of the founding of our within-a-museum, and the Library country as you’ve never seen it before! & Archives, an extensive scholarly resource documenting 250 years of Itinerary life in Western Pennsylvania.

2:30 PM The History Center presents the most Depart from the Senator John Heinz Pittsburgh History compelling stories from American history with a Western Center. Pennsylvania connection, all in an interactive environment perfect for visitors of every age. We thank the Senator 3:00 PM John for hosting us. Arrive at the , the circa 1772

home once housed the Oliver Miller family whose sons The History Center is located at 1212 Smallman Street in were involved in the American Revolution and later the Pittsburgh’s historic Strip District (Pittsburgh, PA 15222). Whiskey Rebellion. Watch first hand a whiskey rebellion re- enactment, enjoy late 1700 displays, craft demonstrations 2:30-6:15 PM and receive a sweet treat! Find out more at War, Whiskey, Washington: A Whiskey Rebellion Bus Tour www.olivermiller.org. Meet outside the Senator John Heinz Pittsburgh History Center entrance 2 4:30 PM 8:00 AM-4:30 PM Depart for Wigle Whiskey, the city’s newest distillery, Marketplace and Silent Auction where visitors will have the chance to taste their way Mueller Center, 5th floor through the distillery process and the history of the Whiskey Rebellion. Named for a good natured man who The perimeter of Mueller Center will feature numerous was sentenced to hang for his love of whiskey during that exhibitors representing the diverse needs of the museum event. Thankfully he was pardoned! Sample included. community. In addition, silent auction items benefiting PA Find out more at www.wiglewhiskey.com. Museums, will be interspersed throughout our exhibitor tables. We hope you will take the opportunity to visit with 5:00 PM our exhibitors during the numerous breaks interspersed Arrive at Wigle Whiskey. throughout the conference. We thank them for their support. 6:00 PM Depart for the site of the George Washington’s 9:30-10:30 AM encampment at Fort Pitt Museum. Interactively learn Keynote Address about George Washington and his connection to the The State of History in Pennsylvania—Challenges for the French & Indian War, American Revolution and the Future Whiskey Rebellion. Andrew E. Masich, Chairman, PHMC and President & CEO, Senator John Heinz History Center 6:15 PM Arrive at the Senator John Heinz Pittsburgh History Center. Pennsylvania’s history organizations are challenged to achieve their missions and 6:30-8:30 PM sustain themselves. While the challenges Welcome Reception are great, the opportunities are greater Senator John Heinz Pittsburgh History Center still. By better understanding our audiences, pursuing strategic partnerships Join attendees, speakers and sponsors for a private hors and planning, and taking advantage of d’oeuvres and cocktail reception to celebrate the start of new technologies--and all the other the 2014 statewide conference at the Senator John Heinz tools in our educational kit--forward-looking museums Pittsburgh History Center. Other refreshing beverages and historical organizations are on track to become more will be available. Everyone will have the opportunity to effective and sustainable than ever before. explore the museum and participate in a fun scavenger hunt! Andy Masich is Chairman of the Pennsylvania Historic and Museum Commission and President and CEO of Find out more at www.heinzhistory.org. We thank the Senator John Heinz History Center. Since 1998, The Senator John Heinz History Center for hosting our he has provided leadership for the operation of the conference. 275,000 square-foot History Center and its staff of 125 as well as the Western Pennsylvania Sports Museum, the and Historic Village (the Monday, April 7 Meadowcroft Rockshelter archeological site near Avella, Monday’s events take place at the Senator John Heinz PA, is the oldest site of human habitation in North History Center. We thank them for for hosting our America), and, most recently, the Fort Pitt Museum. conference. Andy has forged strategic partnerships with organizations as varied as the Smithsonian Institution, the Allegheny 8:00 AM-5:00 PM Conference for Community Development, Civic Light Registration Opera, Neighbors in the Strip (NITS) and Boy Scouts of Mueller Center Foyer, 5th floor America, Pittsburgh’s 250th anniversary celebration (Pittsburgh 250), and Pennsylvania Civil War 150. Registration opens at the Senator John Heinz History Center. Coffee and beverages will be available. Andy serves on the American Association of Museums Accreditation Commission and is an active member of 3 the American Association for State and Local History. He This session will address the relevant areas of fundraising makes regular television appearances on Pittsburgh’s and promotion of collections, developed for presentation WQED, winning Emmys for his historical documentaries. to an audience of collections care professionals A recognized authority on the preservation and creative (collection managers, curators, librarians, and archivists), interpretation of history, he has been a faculty member of administrators, and any personnel with a responsibility for the Seminar for Historical Administration. social media and fundraising.

In 1997, he co-authored the award-winning Cheyenne Dog Presenters: Soldiers: A Ledgerbook of Coups and Combat, Halfbreed: Lee Price is Director of Development at the Conservation The Remarkable True Story of George Bent—Caught Center for Art & Historic Artifacts Between the Worlds of the Indian and the White Man —winner of the Colorado Book Award—and The Civil 10:45-11:45 AM War in Arizona: The Story of the California Volunteers, Re-inventing the Wheel: Using Skateboarding as a 1861-1865 —named Southwest Book of the Year. His Platform for Community Engagement most recent book (2007), Dan Rooney: My 75 Years with Library & Archives, 6th floor the Pittsburgh Steelers and the NFL, a collaboration with Dan Rooney and Dr. David Halaas, is a New York Times Re-inventing the Wheel session concept will present the bestseller. experience and challenges of the staff at the Everhart Museum of Natural History, Science& Art in creating Prior to joining the History Center, Andy served as Vice relevant and contemporary exhibits and programming President and Acting President of the Colorado Historical (including finding funding to support these efforts), in Society in Denver. Andy began his career with the Arizona using popular subjects to drive community engagement Historical Society (1978-1990) serving as director of both and interest in the organization. To capitalize on the the Yuma and Phoenix museums. longstanding pastime of skateboarding in global culture, the staff decided to curate an exhibit that would feature Andy has an M.A. (History/Museum administration) from the history, creativity, community and future direction of the University of Arizona, where he graduated Phi Beta this unique activity. Kappa, magna cum laude. The Curator will speak on organizing the exhibit, and 10:30-10:45 AM figuring out how to interpret skateboarding with a new Break perspective, the Director will speak on finding creative ways to fundraise for this type of exhibit subject, and the 10:45-11:45 AM Director of Interpretive Programs will discuss the outreach Concurrent Sessions and collaboration with new community partners to provide outstanding and unique programming and events for 10:45-11:45 AM the exhibit. The area of relevance is multivalent, and the Crowdfunding for Museums: Lessons Learned intended audience is collections and programming staff. Mueller Center, 5th floor Chair: This follow-up to last year’s New World of Crowdfunding Cara Sutherland is Executive Director of the Everhart presentation, Crowdfunding for Museums: Lessons Museum of Natural History, Science & Art in Scranton. Learned will examine the crowdfunding campaigns of the ten Pennsylvania organizations that participated in Presenters: Pennsylvania’s Top Ten Endangered Artifacts. This was Nezka Pfeifer is Curator at the Everhart Museum of Natural the single most ambitious museum-based crowdfunding History, Science & Art in Scranton. initiative launched anywhere in the country to date, and Stephanie Colarusso is Director of Interpretive Programs at it has yielded a goldmine of information regarding the the Everhart Museum of Natural History, Science & Art in efficacy of various crowdfunding strategies. Some of these Scranton. strategies worked and others did not. The presentation will also be embellished with relevant stories from other 10:45-11:45 AM recent museum-related crowdfunding initiatives. Guided Tour of History Center Meet in Great Hall lobby, 1st floor

4 11:45 AM-Noon Many small to mid-size museums deploy membership Break and annual fund programs that are stable, yet experience little growth. At a time when financial resources are tight, Noon-1:30 PM learn how to utilize your mission, collections and related Special Achievement Awards Ceremony and Lunch assets to improve the annual fund and/membership. Learn Mueller Center, 5th floor how to take simple steps to increase the annual fund and/ or membership to improve your fundraising bottom line. A special thank you goes out to Phoenixx Design Small efforts can yield big rewards! Associates of York, PA for underwriting this year’s Special Achievement Awards. Phoenixx Design Associates, LLC was Participants will review fundraising concepts and specific founded in 1998 by PA Museums’ board member David tools to improve fundraising outcomes. Part of this session K. Heltzel. The company is divided into three divisions— will include experiential work, creativity is essential! Come Entertainment Design, Marketing & Advertising and prepared to design your own doubling strategy to vastly Commercial & Residential Interiors. improve financial resources for your institution.

For more information, please visit with David at Phoenixx Presenter: Design Associates table in the Marketplace as well as Joan Mummert, CFRE is President and CEO of the York ww.phoenixxdesign.com. County Heritage Trust in York and has 34 years of nonprofit experience, 20 of those devoted for fundraising. 1:30-1:45 PM Break 1:45-2:45 PM Pennsylvania Civil War 150 Roundtable: “Ending the 1:45-2:45 PM Sesquicentennial with a bang!” Concurrent Sessions Library & Archives, 6th floor

1:45-2:45 PM Join an open discussion about Pennsylvania’s Civil War Refreshing and Revitalizing Your Exhibits Like a Pro Sesquicentennial. With commemorations of the Battle Mueller Center, 5th floor of Gettysburg and the Gettysburg Address behind us, it’s time to take stock and look at what is on the table through We all know that funding is tight! Learn to redress your 2015. What has been successful? What is remaining as exhibits like a pro! Layout, design, key features and unfinished work? What will be its lasting legacy? materials to refresh and revitalize your tired exhibits without breaking the bank will be explored during this Discussion Leaders: session. Karen Dougherty Buchholz, Chair, PACW150 Andy Masich, Chair PHMC This seminar is for anyone that handles exhibits within Beth Hager, Chief, Education and Outreach, PHMC, The your organization. Designers, maintenance staff, executive State Museum of Pennsylvania directors, - just about anyone will benefit from this session. Any organization from art museums to historical societies 2:45-3:00 PM will not only learn from the lecture component of this Break session but will also be able to ask questions regarding specific situations during our question and answer 3:00-4:00 PM segment. Concurrent Sessions

Presenter: 3:00-4:00 PM Dave Heltzel is CEO of Phoenixx Design Associates, LLC in The New Normal - and How to Live with It York. Mueller Center, 5th floor

1:45-2:45 PM Every day museums are experiencing dynamic shifts in Double Your Money: Strategies for Annual Fund Growth adapting to changing audiences, economies, and new Library & Archives, 6th floor technologies. Some call it the “new normal”. This session will focus on how to lead organizations through mission 5 transformations and organizational change in order to Susan Bails is Assistant Curator of Education, The Frick reinvent themselves, renew partnerships, and reinvigorate Art Museum and Community Programs at the Frick Art & their missions. Whether you’re a “suit” or a “creative” Historical Center in Pittsburgh. here’s how to freshen, regenerate and even reinvent your organization. 4:00-4:45 PM Break Based on a business analysis of a Smithsonian-affiliated museum case study which recently crafted a big-deal 4:45 PM merger, this seminar offers, in how-to form, the practical, Pittsburgh Sampler Bus Tour and Dinner positive and passionate specifics to take back to your Meet in Great Hall lobby, 1st floor respective organizations--and employ. It’s all about benchmarks, self-analysis, engaging your board and 5:00 PM community, to survive and THRIVE. It’s a colorful case Pittsburgh Sampler Bus Tour Begins study which will get you to say more than “I can do that.” Bus Departs from Senator John Heinz History Center Participants will leave saying “I must/will do that!” Itinerary Presenter: Dr. Tom Stoneback is Vice President and Executive Director 5:00 PM of the Delaware and Lehigh National Heritage Corridor and Depart from the Senator John Heinz History Center. National Canal Museum in Easton. 5:30 PM 3:00-4:00 PM Arrive at The , where you will enjoy Past and Future in the Present: Fostering Partnerships traveling around the world while visiting the Nationality with Early Childhood and Older Adult Providers rooms at University of Pittsburgh’s famous Cathedral of Location to be announced Learning. The classrooms represent the ethnic traditions of the people that settled in the Pittsburgh area through One of a museum’s key responsibilities is to meet the the years. Whether its Austria, Czech Republic, Ireland needs of audiences across the lifespan. Educators from or Ghana, enjoy some of the 29 classrooms that are the Frick Art & Historical Center share their experiences decorated in the style of each country they represent! in cultivating partnerships to provide programming for Find out more at www.nationalityrooms.pitt.edu. audiences ranging from pre-kindergarten to seniors, effectively both honoring the past and serving the future. 6:30 PM Walk next door to Heinz Chapel for a docent-led tour of this beautiful non-denominational chapel which Museum educators and administrators can benefit from was a gift to the University of Pittsburgh by Henry John this session, which focuses on audience building through Heinz, founder of the H.J. Heinz Company, to honor his community partnerships. A special focus on working with mother. It is renowned for its beautiful stained glass neighborhood and other local organizations that serve windows with 391 identifiable people such as William early- and later-life audiences offers insights on some Shakespeare and Florence Nightingale. Find out more at of the challenges as well as the potential tangible and www.heinzchapel.pitt.edu. intangible rewards of partnering with organizations that attend to the unique intellectual, social and emotional 7:00 PM needs some of the youngest and oldest members of our Depart for dinner at the original Primanti Brothers community. in the Historic Strip District where you’ll learn the unique Pittsburgh history of the Primanti sandwich Chair: and its connection to the city’s steel heritage. Named Amanda Gillen is Director of Education at the Frick Art & the “Manliest Restaurant in the U.S.” by Men’s Health Historical Center in Pittsburgh. Magazine, their signature sandwich style made it easier for millworkers and truck drivers in the Strip to take a quick Presenters: lunch break! Find out more at www.primantibros.com. Laura Ainsley is Assistant Curator of Education, Adult Programs at the Frick Art & Historical Center in Pittsburgh.

6 7:30 PM Thirty years ago with the collapse Arrive at Primanti Brothers. of its industrial base, Pittsburgh’s economy hit rock bottom, with a metro 8:45 PM unemployment rate close to 20-percent. Depart for the Duquesne Incline and enjoy a ride on a However, civic leaders from business, century-old funicular, one of the few left in the nation! government and the non-profit sectors Check out the historical photographs and old newspaper came together in partnership to remake stories about Pittsburgh displayed throughout the upper the Pittsburgh region, today home to station and get a special visit to the interior of the incline a diverse economy with strengths in energy, finance, to learn about the operation of the gears and machinery. manufacturing, life sciences and IT. Find out more at www.duquesneincline.org. Mr. Flanagan will share Pittsburgh’s transformation story 9:00 PM and the many reasons Pittsburgh has gained global Arrive at the Duquesne Incline. recognition as one of the America’s best places to live (Economist Intelligence unit – 2011). In addition, he will 9:45 PM highlight the significant role that the region’s cultural and Departure for Heinz History Center. outdoor assets have played in the remaking of the region, thanks to strategic investment in arts and culture and outdoor recreation. Tuesday, April 8 Tuesday’s events take place at the Senator John Heinz The region’s cultural institutions have become critical Pittsburgh History Center. We thank them for for hosting partners in economic development as they capture and our conference. capitalize on the area’s rich cultural heritage. Together, they provide a world class quality of life to match the 8:00 AM-4:00 PM region’s increasing economic opportunities. Registration Mueller Center Foyer, 5th floor Bill Flanagan is executive vice president, corporate relations for the Allegheny Conference on Community Registration opens at the Senator John Heinz History Development and its affiliated organizations – the Greater Center. Coffee and beverages will be available. Pittsburgh Chamber of Commerce, the Pennsylvania Economy League of Greater Pittsburgh and the Pittsburgh 8:00 AM-4:00 PM Regional Alliance. Marketplace and Silent Auction Mueller Center, 5th floor Bill supervises investor relations activities for the Conference and Affiliates, including fundraising, The perimeter of Mueller Center will feature numerous membership services and educational programming. He exhibitors representing the diverse needs of the museum also oversees organizational communications. In this role, community. In addition, silent auction items benefiting PA Bill hosts Our Region’s Business on WPXI-TV, WJAC-TV, Museums, will be interspersed throughout our exhibitor WTOV-TV and the Pittsburgh Cable News Channel (PCNC), tables. We hope you will take the opportunity to visit with a Sunday morning business affairs program the Conference our exhibitors during the numerous breaks interspersed produces in partnership with WPXI-TV. As president of The throughout the conference. We thank them for their Pittsburgh G-20 Partnership in 2009, Bill helped to organize support. the public/private partnership of organizations from across southwestern Pennsylvania that came together to 9:30-10:30 AM welcome the world for the Pittsburgh Summit. Plenary Address Strategic Investment in Arts and Culture, A Key to the With the City of Pittsburgh, Allegheny County and Transformation of Pittsburgh VisitPittsburgh, the Allegheny Conference was one of the Bill Flanagan four founding members of the partnership. As executive Mueller Center, 5th floor director of Pittsburgh 250, the celebration of the 250th anniversary of the naming of Pittsburgh in 2008, Bill 7 supervised a multi-year, 14-county initiative that included Chair: signature projects and events, along with grassroots Carolynne Harris is Principal of Carolynne Harris Consulting initiatives planned by a 200 member commission and in Philadelphia involving more than 300 partners and supporters. Presenters: Prior to joining the Conference in September 2001, Bill had Aaron Goldblatt is Partner of Metcalfe Architecture & covered the economy of southwestern Pennsylvania for Design in Philadelphia almost 20-years, much of it as money editor of KDKA-TV, where he was Pittsburgh’s only broadcast reporter devoted Victoria Prizzia is Principal of Habitheque Inc. in exclusively to business and personal finance, and where he Philadelphia hosted The Sunday Business Page. Bill came to the region Karen Young is Executive Director of Fairmont Water Works in 1982 as a general assignment reporter for the television Interpretive Center in Philadelphia station. He has written about personal finance for The Pittsburgh Post-Gazette and KDKA-AM. 10:45-11:45 AM Building Resiliency: Preparing PA’s Museums for A graduate of Northwestern University (B.S. Speech), Bill Emergencies holds a Master’s Degree in Journalism from the University Library & Archives, 6th floor of Missouri-Columbia. Pennsylvania’s museums, historic sites, and cultural 10:30-10:45 AM institutions are at risk from natural and environmental Break disasters as hurricanes, tornadoes, and floods become more frequent in the Mid-Atlantic region. Over the past 10:45-11:45 AM ten years there has been a concerted effort to address Concurrent Sessions emergency preparedness by forming Alliance for Response chapters in several regions within the state, by holding 10:45-11:45 AM disaster planning classes throughout the state as part of 100-proof Planning the Save Pennsylvania’s Past initiative, and by convening Mueller Center, 5th floor meetings that have brought together leaders from both the cultural community and emergency management Institutions contemplating a new initiative -- such as a agencies. These efforts have been helpful in advancing major exhibition refresh, expansion, renovation, or new our collective preparedness, but the disparate actions large program – could benefit from a focused, creative have not yet let to effective statewide or regional response look at their opportunities. Session leaders will describe protocols. a charrette they have developed to help institutions work through key goals, outcomes, and parameters for new To help address the need for further emergency initiatives. preparedness and cooperation in Pennsylvania, the Conservation Center for Art & Historic Artifacts (CCAHA) Just like a strong distillation, this 100-proof planning applied for and received an IMLS National Leadership charrette brings together experts from diverse disciplines, grant to form the Pennsylvania Cultural Resilience Network eliciting various perspectives, areas of impact, approaches (PCRN). Started in October 2013, PCRN is designed to and obstacles for success. The charrette is a one or two- strengthen Alliance for Response networks in the state, day concentrated effort that provides a needs assessment, to offer affordable training in preparedness and recovery, identifies constraints and opportunities, defines the scope to foster greater communications with emergency of the project and determines project specifications. management agencies in the state, to establish a trained Participants can include institution leaders, staff, key Pennsylvania response corps, and to created statewide stakeholders, creative thought leaders and community protocols for response and recovery. members. This session is intended for museum administrators, The charrette is designed for institutions that don’t have curators, collections managers, security personnel, and the time or resources to engage a major planning effort other staff that are involved with emergency planning, but still can benefit from a multi-disciplined focused response, and recovery at their institutions. The investigation and workshop.

8 presenters will discuss tools for museum emergency examine the development cycle and how to engage our preparedness, the various components of the PCRN, and colleagues, our staff, our Board, and our CEO in programs highlight opportunities for institutions to become active that serve long term needs. Emphasis will be placed on and engaged in the program. low-cost or no-cost ideas for small museums. This program is for membership/development staff, CEOs and board Chair: members. Laura Hortz Stanton is Director of Preservation Services at the Conservation Center for Art & Historic Artifacts in Presenters: Philadelphia Sheldon Wolf has worked in the museum fields for more than 25 years. For two years, he was chairman of AAM’s Presenters: Development and Membership Committee, and he served TBA, a representative from a participating museums on the AAM national Program Committee. He has been a TBA, a representative from Pennsylvania Emergency frequent presenter at conferences, including AAM, NEMA, Management Agency MAAM, SEMC, PA Museums, and others. Presently, he is a consultant based in the Philadelphia area. 10:45-11:45 AM Guided Tour of Sports Museum Dana Hines is CEO of Membership Consultants and co- Meet in Great Hall lobby, 1st floor author of the essential text, Membership Development, and the recently published, Pulse of Membership 2012. She Discover the Western Pennsylvania Sports Museum, a has been a presenter at numerous regional and national state-of-the-art museum at the Senator John Heinz History conferences. Center. Enjoy the great works of Maz and Mario. Art and Arnie. Roberto and Franco. Suzie and Swin. A place where 1:45-2:45 PM you can relive the moments that made them great. The Working Towards a Common Goal: Promoting Access to Immaculate Reception. The home run. Olympic gold. Museum and Archival Collections Super Bowls. Stanley Cups. Experience the unforgettable Library and Archives, 6th floor and almost forgotten tales of Pittsburgh sports through hundreds of artifacts, more than 70 hands-on interactive Participants will discuss how the University Museum and exhibits and 20 audio-visual programs. the Special Collections & University Archives at Indiana University of Pennsylvania have collaborated to promote 11:45 AM-Noon and improve access to museum and archival collections. Break Discussion will include developing collaborative partnerships that led to grants and projects that have Noon-1:30 PM benefited collections in both departments. PA Museums’ Annual Meeting and Lunch The intended session audience is museum professionals 1:30-1:45 PM and volunteers who are interested in learning how a Break successful University Museum can promote permanent art and cultural collections, regional artists, and shared 1:45-2:45 PM archival collections in an academic environment. The Concurrent Sessions panelists include University Museum Board of Directors and university professors who have participated in the 1:45-2:45 PM curatorship of multiple museum exhibitions. 100 Tips to Bring Your Membership Development Program Into the Future Chair: Mueller Center, 5th floor Harrison Wick is Special collections Librarian & University Archivist at Indiana University of Pennsylvania in Indiana, Yes, you’ll leave with 100 ideas to increase revenue! Good PA. membership and development programs provide more than funds. This session highlights basic assumptions and then provides steps to implementation. We will 9 Presenters: paper will present the project strategy used to develop the Donna Cashdollar is on the Museum Board of Directors exhibit, scholarship, education, and outreach result with a and Graphic Designer Indiana University of Pennsylvania in special focus on the presentation of two main components Indiana, PA. in new research and digital installation. This session will focus on the development of the exhibit project and William Double is on the Museum Board of Directors its structure presenting the background and behind and Exhibition Coordinator at Indiana University of the scenes look at exhibition programming. Especially Pennsylvania in Indiana, PA. important are the planning structure and the lessons learned that will definitely lend to the next multi-level Rhonda Yeager is Visual Resource Curator, Instructor and initiative. Museum Curator at Indiana University of Pennsylvania in Indiana, PA. The session will rely heavily on archival collections, research methodology, and donor relations to show how 2:45-3:00 PM the confluence of museum work impact the education and Break presentation of history.

3:00-4:00 PM Presenter: Concurrent Sessions Samuel Black is Director of African American Programs at the Senator John Heinz History Center in Pittsburgh. 3:00-4:00 PM From Historic Site to Attraction: The Economics of 4:00 PM Heritage Tourism Conference concludes Mueller Center, 5th floor

This session will provide an overview of the economic Hotel Accommodations factors of cultural and heritage tourism. Sustainability Rooms are available a stone’s throw away (directly across for museums and history-related sites/organizations and the street from the Senator John Heinz History Center) at creating a new fundraising stream or further developing the Hampton Inn and Suites Downtown at 1247 Smallman one of heritage tourism will be explored. Street, Pittsburgh, PA 15222. A special rate of $149 per room per night for conference attendees has been secured Chair: from Saturday April 5th through Tuesday April 8. You must Mike Piaskowski serves as Chief for the Rivers, make reservations by March 8 to receive this special rate. Partnerships, and Heritage Areas Section within the Department of Conservation and Natural Resources, Check-in is Bureau of Recreation and Conservation in Harrisburg. at 4 PM and check-out is at Presenters: noon. Parking, Sherris Moreira is Director of Group Tours at Pittsburgh internet and a Tours & More in Pittsburgh. hot breakfast each morning David Primm is a Market Research & Economic Impact is free to Consultant in Pittsburgh. guests. You may consider inquiring about other discounts that may 3:00-4:00 PM be available (AAA, AARP, etc). To make reservations or The Confluence of Slavery and Freedom in 19th Century for more information, call 412.288.4350 and/or visit Pittsburgh hamptoninn3.hilton.com. Library & Archives, 6th floor Pittsburgh offers many affordable options when it comes The Heinz History Center’s award winning exhibit, From to accommodations. We encourage you to explore other Slavery to Freedom will be discussed using the activism possibilities should the conference hotel not meet your of the regions abolitionist history as a back-drop. This needs. 10 PA Museums is pleased to facilitate room sharing to help Accessibility our attendees defray costs. Please contact Chrisoula History Center exhibits, including the Western Randas Perdziola at [email protected] with your Pennsylvania Sports Museum and Detre Library & Archives, request. are fully accessible. A limited number of wheelchairs and baby strollers are available to visitors on a first come, Location & Parking first served basis. Sign-language interpreters are available Location & Parking for Senator John Heinz History Center for tours and programs with advance notice to ensure (for Sunday, Monday and Tuesday’s events) availability. To schedule a sign language interpreter, please contact Maggie Satler, group tour coordinator, at Please visit www.heinzhistorycenter.org and select “plan a 412.454.6304 [email protected]. visit” for the most up to date information and to download a parking map. The History Center is conveniently located The History Center welcomes all visitors requiring the at 1212 Smallman Street, PIttsburgh, PA 15222 in the assistance of service animals. historic Strip District. For more information, please call 412.281.9284.

Parking Lots:

12th & Smallman Lot: 4 AM-9:45 AM is $10 and after 9:45 is $5 per day. History Center members pay a flat discounted $4 rate at the 11th & Smallman Street lot, subject to availability. Members are required to show their membership card to the lot attendant in order to receive discount.

13th & Smallman Street Lot: $6 per day

15th & Smallman Lot: $6 per day

16th & Smallman Street Lot: $3 per day. Located behind the Produce Terminal. Convention Center Garage: Hourly rates.

Grant Street Transportation Center Garage: Hourly rates. Located at the confluence of 11th Street, Liberty Avenue, Penn Avenue & 12th Street.

Public Transportation: Port Authority offers bus service to the Strip District and nearby downtown. PA Museums Annual Statewide Museum Conference 2014 Confluence of the Past and the Future Please refer to conference schedule found at www.pamuseums.org for details and updates

Name Monday Only

Title Member Institution 110 Organization Non-Member Institution 160 Address Special Pricing - Student/Consultant/ Address Independent Professional/Unemployed/Retired 70 Email Member Business 225 (Registration includes exhibit table and two single- Phone day registrations, space is first come, first served) Please see the attachment for event selection. Non-Member Business 375 Full Conference Registration (Registration includes exhibit table and two single- Includes all sessions, Sunday evening reception, awards day registrations, space is first come, first served) lunch, Tuesday evening bus tour/dinner and farewell lunch. To attend the Sunday Bus Tour, please select that option in “A La Carte Selections.” Total $

Member Institutions 200 Awards Lunch Only 50 Member Early Bird Discount - Pay by 2/14 175 Total $ Special - Two or More Members from Same Museum Tuesday Only ($175 for first person/$150 for each additional person. Complete separate registration for each person) $ Member Institution 110 Non-Member Institutions 300 Non-Member Institution 160 Non-Member Early Bird Discount - Pay by 2/14 275 Special Pricing - Student/Consultant/ Special Pricing - Student/Consultant/ Independent Professional/Unemployed/Retired 70 Independent Professional/Unemployed/Retired 125 Member Business 225 Member Businesses 350 (Registration includes exhibit table and two single- (Registration includes exhibit table and two full day registrations, space is first come, first served) conference registrations, space is first come, first served) Non-Member Business 375 Non-Member Businesses 500 (Registration includes exhibit table and two single- (Registration includes exhibit table and two full day registrations, space is first come, first served) conference registrations, space is first come, first served) Total $ Total $ A La Carte Selections Great for friends of the museum community who may not Sunday Only be participating in the full conference To attend the Sunday Bus Tour, please select that option in “A La Carte Selections.” Sunday Bus Tour 45 Evening reception 25 Sunday Evening Reception 25 Total $ Monday History Center Tour Free Monday Awards Lunch 35 Payment PA Museums accepts cash, checks, Visa, PayPal and MasterCard. To Monday Evening Bus Tour/Dinner 45 pay by cash or credit card, please call 717.909.4951. You may also Tuesday Sports Museum Tour Free complete the information below and mail the registration. Tuesday Farewell Lunch 25 Type of card: Visa MasterCard Total $ Credit card number: TOTAL PAYMENT $ Expiration date: Three digit code: Questions? Name on card: Billing address: For questions regarding the conference or membership, Please mail checks to: contact Chrisoula Randas Perdziola at PA Museums, 234 North Third Street, Harrisburg, PA 17101 [email protected] or at 412.999.9499. PA Museums Annual Statewide Museum Conference 2014 Confluence of the Past and the Future Please refer to conference schedule found at www.pamuseums.org for details and updates

Please select the events you will be attending. Tuesday, April 8 Sunday, April 6 9:30 - 10:30 a.m.

2:30 - 6:15 p.m. Plenary Address: Strategic Investment in Arts and Culture, War, Whiskey, Washington: A Whiskey A Key to the Transformation of Rebellion, Tour Bus Pittsburgh 6:30 - 8:30 p.m. Featuring Bill Flanagan Welcome Reception 10:45 - 11:45 a.m. Concurrent Sessions 100-Proof Planning Monday, April 7 Building Resiliency: Preparing PA 9:30 - 10:30 a.m. Museums for Emergencies Keynote Address: 10:45 - 11:45 a.m. The State of History in Pennsylvania— Challenges for the Future Featuring Guided Tour of Sports Museum Andy Masich 12 - 1:30 p.m. 10:45 - 11:45 a.m. Concurrent Sessions PA Museums Annual Meeting and Farewell Lunch Crowdfunding for Museums: Lessons Learned 1:45 - 2:45 p.m. Concurrent Sessions

Re-inventing the Wheel: Using 100 Tips to Bring Your Membership Skateboarding as a Platform for Development Program Into the Future Community Engagement Working Towards a Common Goal: Guided Tour of History Center Promoting Access to Museum and 12 - 2 p.m. Archival Collections

Special Achievement Awards Ceremony 3 - 4 p.m. Concurrent Sessions and Lunch From Historic to Attraction: The 2:15 - 3:15 p.m. Concurrent Sessions Economics of Heritage Tourism

Refreshing and Revitalizing Your The Confluence of Slavery and Freedom Exhibits Like a Pro in 19th Century Pittsburgh Double Your Money: Strategies for Annual Fund Growth

PA Civil War 150 Roundtable 3:30 - 4:30 p.m. Concurrent Sessions The New Normal - and How to Live with It Past and Future in the Present: Fostering Partnerships with Early Childhood and Older Adult Providers 4:45 p.m.

Pittsburgh Sampler Bus Tour and Dinner 2014 STATEWIDE MUSEUM CONFERENCE SPONSORSHIP/Exhibitor OPPORTUNITIES

About Our Conference Pennsylvania’s museum community. Attendees include The PA Museums Annual Statewide Conference will be held directors, curators, registrars, educators and exhibit designers. in Pittsburgh on April 6, 7 and 8, and will be hosted by the Senator John Heinz History Center. Our theme for 2014 is About US Confluence of the Past and the Future. We invite you to PA Museums represents the interests of the over 1,000 join us as we share best practices in areas including advocacy, museums and related organizations throughout the economic and community development, education, and cultural Commonwealth. As their principal advocate, PA Museums tourism. increases public awareness of the essential roles of museums to enhance the quality of life for Pennsylvania residents and to Pennsylvania’s cultural community is rich and diverse. attract visitors. Museums, galleries, zoos, science centers, visitor centers, historic sites, monuments, parks, libraries, archives, and As the primary networking organization for museum educational institutions contribute to a new economy of professionals and volunteers in Pennsylvania, PA Museums ideas in the Commonwealth connecting our past with future promotes standards of excellence and provides access to a generations. wide range of services needed to advance the development and sustainability of institutions and their staff and volunteers. The PA Museums Annual Conference offers museum professionals an interactive forum to exchange ideas, network Conference Sponsorship/exhibitor and discuss trends in the museum field. The event is an Opportunities excellent opportunity for professionals to reconnect and Don’t see exactly what fits your needs or have questions? recharge as well as learn from colleagues. We can create a custom sponsorship opportunity just for you. Contact Chrisoula Randas Perdziola, Programming Director, at The conference is also ideal for businesses to raise [email protected] or 412.999.9499. All exhibitor their visibility by engaging with and showing support for opportunities are available on a first come, first served basis.

Supporting Sponsor CANDY BAG SPONSOR $150 ONE OpportunitY Available • Recognition in conference program Monday, April 7 AFTERNOON and • Recognition on conference web page and our emailed Tuesday, April 8 AFTERNOON newsletter, Tapestry $250 • Promotional literature and/or product(s) included in • Same as Supporting Sponsor as well as: conference bags • Recognition via prominently placed signage • Name visibility throughout conference • Logo on bags to be used for complimentary candy • Email list of conference participants • Podium recognition during morning • Ten percent discount on conference program advertisements • Opportunity to have one giveaway item and/or promotional literature at refreshment table Morning Refreshments Sponsor Two opportunities available Plenary Sessions Sponsor Monday, April 7, 7:30-9 AM and Two opportunities available Tuesday, April 8, 7:30-9 AM Monday, April 7, 9-10:30 AM and $250 Tuesday, April 8, 9-10:30 AM • Same as Supporting Sponsor as well as: $500 • Recognition via prominently placed signage • Same as Supporting Sponsor as well as: • Podium recognition during morning • Recognition via prominently placed signage • Opportunity to have one giveaway item and/or promotional • Podium recognition during introduction of event literature at refreshment table • Opportunity to welcome attendees on behalf of your business • Opportunity to have one giveaway item and/or promotional literature at each chair at plenary sessions Scholarships Sponsor War, Whiskey, Washington: A Whiskey $500 Rebellion Bus Tour • Same as Supporting Sponsor as well as: Exclusive Sponsor • Recognition via prominently placed signage Sunday, April 6, 2-5 PM • Opportunity to provide professional development to two $1,500 museum staff/volunteers/board members/museum studies • Same as Supporting Sponsor as well as: students by sponsoring their conference fees (does not • Recognition via prominently placed signage include luncheons or bus tour) • Recognition during introduction of event • Opportunity to welcome attendees on behalf of your Printing of Promotional Materials business Sponsor • Half page advertisement in conference program Exclusive Sponsor - SOLD • Four all inclusive complimentary conference registrations $750 or in-kind (includes bus tour, two evening networking events and two • Same as Supporting Sponsor as well as: luncheons) • Recognition via prominently placed signage • Recognition on 1,500 oversized 8.52” x 5.47” color Save the Pittsburgh Sampler Bus Tour and Dinner Date and 1,500 oversized color Registration Open postcards Exclusive Sponsor SPONSORED BY PHOENIXX DESIGN ASSOCIATES Monday, April 7, 5-10 PM $1,500 Postage for Promotional Materials • Same as Supporting Sponsor as well as: Sponsor • Recognition via prominently placed signage Exclusive Sponsor • Recognition during introduction of event $750 or in-kind • Opportunity to welcome attendees on behalf of your • Same as Supporting Sponsor as well as: business • Recognition via prominently placed signage • Half page advertisement in conference program • Recognition on 1,500 oversized 8.52” x 5.47” color Save the • Four all inclusive complimentary conference registrations Date and 1,500 oversized color Registration Open postcards (includes bus tour, two evening networking events and two luncheons) Printing of Conference Program Booklets Sponsor Evening Networking Events (Cocktail Exclusive Sponsor Reception) Sponsor $750 or in-kind Exclusive Sponsor • Same as Supporting Sponsor as well as: Sunday, April 6, 5:30-7:30 PM and • Recognition via prominently placed signage $1,500 • Recognition via full color back page advertisement in 7.25 “ x • Same as Supporting Sponsor as well as: 9.5” program booklet which will feature a color front and back • Recognition via prominently placed signage cover) and will be given to all conference participants • Podium recognition during introduction of event • Opportunity to welcome attendees on behalf of your Conference Tote Sponsor business Exclusive Sponsor • Half page advertisement in conference program $750 or in-kind • Four all inclusive complimentary conference registrations • Same as Supporting Sponsor as well as: (includes bus tour, two evening networking events and two • Recognition via prominently placed signage luncheons) • Recognition via placement of logo/business name on conference totes to be given to all conference attendees Farewell Luncheon Sponsor Exclusive Sponsor Conference Lanyards Sponsor Tuesday, April 8, Noon-1:00 PM Exclusive Sponsor $1,500 $750 or in-kind • Same as Supporting Sponsor as well as: • Same as Supporting Sponsor as well as: • Recognition via prominently placed signage • Recognition via prominently placed signage • Podium recognition during introduction of event • Recognition via placement of logo/business name on • Opportunity to welcome attendees on behalf of your conference lanyards to be worn by all conference attendees business • Half page advertisement in conference program • Four all inclusive complimentary conference registrations (includes bus tour, two evening networking events and two luncheons) Special Achievements Awards Luncheon Exhibitor Premium Sponsor $750 Exclusive Sponsor - SOLD • Same as Exhibitor as well as: Monday, April 7, Noon-2:00 PM • Full page advertisement in conference program $2,500 • Current business affiliate members are offered the • Same as Supporting Sponsor as well as: discounted rate of $600 • Recognition via prominently placed signage • Podium recognition during introduction of event Advertising Opportunities • Opportunity to welcome attendees on behalf of your Enjoy a ten percent discount on conference program business advertisements as a sponsor and/or exhibitor. • Full page advertisement in conference program • Six all inclusive complimentary conference registrations Conference Program Advertisements (includes bus tour, two evening networking events and two Deadline March 1, 2014 luncheons) $300 full page (7.25 “ x 9.5 “, black and white) SPONSORED BY PHOENIXX DESIGN ASSOCIATES $225 half page (7.25” x 4.75 “, black and white) $150 quarter page (3.75” x 4.5”, black and white) Exhibitor Opportunities Exhibits open Monday, April 7 from 8 AM-5 PM To reserve you sponsorship or for more and Tuesday, April 8, 8 AM-3 PM information, contact Chrisoula Randas Perdziola at Set up 7-8 AM, Monday April 7 and [email protected] or 412.999.9499. closing Tuesday April 8, 3-4 PM

Exhibitor $500 • Same as Supporting Sponsor as well as: • Recognition via prominently placed signage • Prominently placed professionally skirted 8’ x 24 “ table and two chairs with electricity available in room where plenary/concurrent sessions, Special Achievement Awards/ Farewell Luncheons and Silent Auction will take place to encourage prime interaction with conference participants. Time has been built into the schedule to allow attendees to meet with exhibitors throughout conference. Reminders to visit with exhibitors will be given at the start of each break. • Complimentary one year business affiliate membership, extending your reach to PA Museums members for one year. • Two all inclusive complimentary conference registrations (includes bus tour, two evening networking events and two luncheons) • If your business is unable to have a representative at the conference, you may reserve an unmanned table for your display materials which will be set up by PA Museums. • Current business affiliate members are offered the discounted rate of $350