Catalogue 2014
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Exhibitors Catalogue 2014 100 100 Fresh AgroMashov 2014 exhibition gratefully acknowledges the Sponsers WORLD ZIONIST ORGANIZATION ועידת ישראל בע"מ לחקלאות יונתן פארם ירחון החקלאות המוביל בישראל Media Partners International PR Local PR 992 simple, affordable and ecological Save up to 90% of water, furtilizer and electricity Increase growth rates of up to 30%, causing fruit to grow faster Healthier root growth מים הם חיינו To find more about tree T-PEE, visit our booth Local PR Number 3 in Hall A. Join in to hear a Seminar about water conservation with the Tree T-Pee from Hüttenstr. 6 the inventor and irrigation Specialist Johnny Georges. D-40215 Dusseldorf, Germany Email [email protected] www.ils-global.eu Phone +49 (0) 211 9943 119 992 983 Greetings from the Minister of Agriculture and Rural Development, Yair Shamir: The "Fresh Agro-Mashov" Exhibition – a central platform for displaying groundbreaking technological innovations The “Fresh Agro-Mashov” Exhibition has become a major platform for the display of groundbreaking technological innovations, new research and practical solutions in the agricultural sector, in addition to the opportunity it gives to exchange ideas and discuss issues on the public agenda. Fresh agricultural produce has been a source of pride to the Israeli public from the early days of Jewish settlement in Israel and from the first days of the State of Israel. The rich diversity of dairy products and of fruit and vegetables in Israel, the quality of the produce, the taste and nutritional value are now an integral part of the eating habits and culture of Israel. Expanding the marketing of fresh agricultural produce from Israel to overseas markets is now an important challenge to Israeli agriculture. As a result of investment in research and development, strict adherence to international standards in crops, greater agronomic professionalism and constant improvement in efficiency, Israeli farmers have acquired a valuable professional reputation and are among the leaders in world trends in various agricultural sectors. But in the modern world this is not enough. Many countries such as Spain, Morocco, the Netherlands and even Egypt are doing better than Israel in marketing their fresh produce. Alongside the enhancement of crops and improved profitability, it is important to produce the tools for developing markets for Israeli products in stable conditions over the long-term. I wish everyone an enjoyable and fruitful conference. Yair Shamir Minister of Agriculture and Rural Development Tel:08-6273838,Fax:08-6230950 [email protected],www.agro.mashovgroup.net 974 President of the Fresh Agro-Mashov 2014 Exhibition, Shmuel Rifman: "Agriculture is the settlement value that we must not give up" Continuing the best tradition of recent years, the “Mashov” group is holding the International Agricultural Exhibition for agricultural produce and automation technology, Fresh Agro-Mashov,and this time at the forefront of the exhibition - the production and marketing of fresh Israeli produce. Agriculture is the settlement value that neither we, members of settlements, nor the State of Israel, should give up. Israeli agriculture is a source of pride for Israel and its products are among the best in the world. There is no substitute for Israeli agricultural produce. Its reputation exists not only within the State of Israel but also in far-away lands and districts. We know how to grow, to improve quality and increase quantity, diversity and species. We must unite to find export channels and new markets. I wish to thank the farmers who cultivate the land, the business organizations that develop the agricultural economy. I want to thank the Minister of Agriculture, Yair Shamir, the Director-General, Rami Cohen and all the ministry personnel. Finally, the Fresh Agro-Mashov Exhibition would not exist were it not for the faith, the soul and the determination of Haim Allouche,Avi Paz and the dedicated staff who work with them. I invite everyone to come and visit the exhibition. Shmulik Rifman Head of the Ramat Hanegev Regional Council Chairman of the Center for Regional Councils in Israel 23-24/6/2015 Tel Aviv years of success The 25th Tel:08-6273838,Fax:08-6230950 June 23-24 2015, Trade Fairs & [email protected],www.agro.mashovgroup.net Conventions Center, Tel Aviv 974 965 Greetings from Meir Zur, Secretary General of the Moshav Movement and Chairman of the Farmers’ Association: After 66 years there are good reasons to be proud To the guests of the agricultural exhibition “Fresh Agro-Mashov”, Recently the cost of living in Israel has again became a topic for discussion and the price of fruit, vegetables and dairy products has become a tool for taunting the farmers and for covering up the deeper challenges facing Israeli society. By concentrating on the costs, the State of Israel does not differentiate between the farmer who is producing the best produce at the lowest price in the Western world, and those who reap the benefits from the profit margins of the middleman. This is true in all areas of agriculture, both in fresh produce and in processed products. Unfortunately, Israeli society generally does not value local production, neither in agriculture nor in industry and this is characterized by the search for arbitrary reductions in prices and the absence of any broad, long-term vision of the value and importance of domestic production. Israeli production in agriculture and industry means economic and social security with respect for and pride in the people who work and produce and with respect and a feeling of belonging to a productive people whose products they have made themselves and for whom the work itself has value in their eyes. I believe that as a nation and as a society we need to define the work, the flavors and the aromas that characterize and are unique to us and on this basis to continue developing our home, just as a family. I believe that as a nation and as a society we need to continue to put down moral roots ,absorbing from significant actions to help devotedly those who are nurtured to grow, just like trees. We cannot do this if we cut down the production sectors - both in agriculture and industry, which are the basis for all this. When Israel was created, our fathers wanted to build a state based on the values of education and culture, which would be a light unto the nations in all areas. They dreamed of an independent state in the broadest sense of the word, a state built with hard work and sweat, based on the vision as expressed in the daily life of every one of its citizens. A country protected by its army and soldiers; a state in which the new Jew, the sabra, the farmer, would work his land, strike roots and produce agricultural products; a country in which businessmen would develop and actually work and take pride in thriving factories. After 66 years there are good reasons for pride. The State of Israel has built up agriculture and industry that are among the most advanced in the world and we as a society need to understand and internalize what is our backbone, to work and strengthen the home by encouraging and supporting local production, encouraging the manufacturers in industry and the farmers in various branches to continue their important work. Let us remain committed to our sources,and remember what the late David Ben-Gurion said: “A homeland cannot be bought with money or conquered by the sword. You must create it from the sweat of your brow”. I would like, on this festive occasion, to congratulate Haim Allouche and Avi Paz, the joint CEOs of the exhibition, who are continuing this vital and honorable tradition and produce each year an exhibition adjusted to local and global trends and changes while bringing the best of agricultural technology and those who do the work. Also this year you have identified the potential in the emerging Russian market and you chose to dedicate the opening session to the challenges and opportunities embedded in this market. I wish us all a fruitful and enjoyable exhibition! Meir Zur Tel:08-6273838,Fax:08-6230950 Secretary General of the Moshav Movement [email protected],www.agro.mashovgroup.net Chairman of the Farmers’Association in Israel 956 Greetings from The Economy Minister, MK Naftali Bennett: The Agricultural Branch - an integral part of hi-tech Israeli agriculture is synonymous worldwide with quality and ground- breaking technological innovation and we are proud of this. 90 percent of Israeli agricultural produce is marketed in Europe and there is no doubt that this is an important and significant growth engine for the Israeli economy. Products based on Israeli developments are sold in almost all the markets in the world. The “Fresh Agro-Mashov2014” Exhibition, which has now been held for 25 years in a row, is a great opportunity to display the best fresh produce as well as new developments. As demonstrated in the past, the exhibition is a unique meeting place which provides a professional platform and marketing exposure for growers, wholesalers, exporters and importers. We at the Ministry of Economy, are aware of the great importance of increasing the ability of Israeli marketing to compete. The commercial attachés of the Ministry of Economy who are stationed in European markets play a leading role in the development of economic ties that result in transactions and also assist in all aspects of entering new markets and creating practical channels for leading European chains - their success is the success of Israeli produce. The whole world is facing the significant challenge of producing enough food for the steadily- growing world population while, in contrast, the resources for agricultural growth are small.