Exhibitors Catalogue 2014

100 100 Fresh AgroMashov 2014 exhibition gratefully acknowledges the Sponsers

world zionist organization

ועידת ישראל בע"מ לחקלאות יונתן פארם

ירחון החקלאות המוביל בישראל

Media Partners

International PR Local PR

992 simple, affordable and ecological

Save up to 90% of water, furtilizer and electricity Increase growth rates of up to 30%, causing fruit to grow faster Healthier root growth

מים הם חיינו

To find more about tree T-PEE, visit our booth Local PR Number 3 in Hall A.

Join in to hear a Seminar about water conservation with the Tree T-Pee from Hüttenstr. 6 the inventor and irrigation Specialist Johnny Georges. D-40215 Dusseldorf, Germany Email [email protected] www.ils-global.eu Phone +49 (0) 211 9943 119 992 983 Greetings from the Minister of Agriculture and Rural Development, Yair Shamir:

The "Fresh Agro-Mashov" Exhibition – a central platform for displaying groundbreaking technological innovations

The “Fresh Agro-Mashov” Exhibition has become a major platform for the display of groundbreaking technological innovations, new research and practical solutions in the agricultural sector, in addition to the opportunity it gives to exchange ideas and discuss issues on the public agenda.

Fresh agricultural produce has been a source of pride to the Israeli public from the early days of Jewish settlement in and from the first days of the State of Israel. The rich diversity of dairy products and of fruit and vegetables in Israel, the quality of the produce, the taste and nutritional value are now an integral part of the eating habits and culture of Israel. Expanding the marketing of fresh agricultural produce from Israel to overseas markets is now an important challenge to Israeli agriculture. As a result of investment in research and development, strict adherence to international standards in crops, greater agronomic professionalism and constant improvement in efficiency, Israeli farmers have acquired a valuable professional reputation and are among the leaders in world trends in various agricultural sectors. But in the modern world this is not enough. Many countries such as Spain, Morocco, the Netherlands and even Egypt are doing better than Israel in marketing their fresh produce. Alongside the enhancement of crops and improved profitability, it is important to produce the tools for developing markets for Israeli products in stable conditions over the long-term.

I wish everyone an enjoyable and fruitful conference.

 Yair Shamir  Minister of Agriculture and Rural Development

Tel: 08-6273838, Fax: 08-6230950 [email protected], www.agro.mashovgroup.net 974 President of the Fresh Agro-Mashov 2014 Exhibition, Shmuel Rifman: "Agriculture is the settlement value that we must not give up"

Continuing the best tradition of recent years, the “Mashov” group is holding the International Agricultural Exhibition for agricultural produce and automation technology, Fresh Agro-Mashov, and this time at the forefront of the exhibition - the production and marketing of fresh Israeli produce. Agriculture is the settlement value that neither we, members of settlements, nor the State of Israel, should give up. Israeli agriculture is a source of pride for Israel and its products are among the best in the world. There is no substitute for Israeli agricultural produce. Its reputation exists not only within the State of Israel but also in far-away lands and districts. We know how to grow, to improve quality and increase quantity, diversity and species. We must unite to find export channels and new markets. I wish to thank the farmers who cultivate the land, the business organizations that develop the agricultural economy. I want to thank the Minister of Agriculture, Yair Shamir, the Director-General, Rami Cohen and all the ministry personnel. Finally, the Fresh Agro- Mashov Exhibition would not exist were it not for the faith, the soul and the determination of Haim Allouche, Avi Paz and the dedicated staff who work with them. I invite everyone to come and visit the exhibition. Shmulik Rifman  Head of the Ramat Hanegev Regional Council  Chairman of the Center for Regional Councils in Israel 23-24/6/2015 Tel Aviv

years of success The 25th

Tel: 08-6273838, Fax: 08-6230950 June 23-24 2015, Trade Fairs & [email protected], www.agro.mashovgroup.net Conventions Center, Tel Aviv 974 965 Greetings from Meir Zur, Secretary General of the Movement and Chairman of the Farmers’ Association: After 66 years there are good reasons to be proud

To the guests of the agricultural exhibition “Fresh Agro-Mashov”, Recently the cost of living in Israel has again became a topic for discussion and the price of fruit, vegetables and dairy products has become a tool for taunting the farmers and for covering up the deeper challenges facing Israeli society. By concentrating on the costs, the State of Israel does not differentiate between the farmer who is producing the best produce at the lowest price in the Western world, and those who reap the benefits from the profit margins of the middleman. This is true in all areas of agriculture, both in fresh produce and in processed products. Unfortunately, Israeli society generally does not value local production, neither in agriculture nor in industry and this is characterized by the search for arbitrary reductions in prices and the absence of any broad, long-term vision of the value and importance of domestic production. Israeli production in agriculture and industry means economic and social security with respect for and pride in the people who work and produce and with respect and a feeling of belonging to a productive people whose products they have made themselves and for whom the work itself has value in their eyes. I believe that as a nation and as a society we need to define the work, the flavors and the aromas that characterize and are unique to us and on this basis to continue developing our home, just as a family. I believe that as a nation and as a society we need to continue to put down moral roots​​,absorbing from significant actions to help devotedly those who are nurtured to grow, just like trees. We cannot do this if we cut down the production sectors - both in agriculture and industry, which are the basis for all this. When Israel was created, our fathers wanted to build a state based on the values ​​of education and culture, which would be a light unto the nations in all areas. They dreamed of an independent state in the broadest sense of the word, a state built with hard work and sweat, based on the vision as expressed in the daily life of every one of its citizens. A country protected by its army and soldiers; a state in which the new Jew, the sabra, the farmer, would work his land, strike roots and produce agricultural products; a country in which businessmen would develop and actually work and take pride in thriving factories. After 66 years there are good reasons for pride. The State of Israel has built up agriculture and industry that are among the most advanced in the world and we as a society need to understand and internalize what is our backbone, to work and strengthen the home by encouraging and supporting local production, encouraging the manufacturers in industry and the farmers in various branches to continue their important work. Let us remain committed to our sources, and remember what the late David Ben-Gurion said: “A homeland cannot be bought with money or conquered by the sword. You must create it from the sweat of your brow”. I would like, on this festive occasion, to congratulate Haim Allouche and Avi Paz, the joint CEOs of the exhibition, who are continuing this vital and honorable tradition and produce each year an exhibition adjusted to local and global trends and changes while bringing the best of agricultural technology and those who do the work. Also this year you have identified the potential in the emerging Russian market and you chose to dedicate the opening session to the challenges and opportunities embedded in this market. I wish us all a fruitful and enjoyable exhibition!  Meir Zur Tel: 08-6273838, Fax: 08-6230950  Secretary General of the Moshav Movement [email protected], www.agro.mashovgroup.net  Chairman of the Farmers’ Association in Israel 956 Greetings from The Economy Minister, MK Naftali Bennett:

The Agricultural Branch - an integral part of hi-tech

Israeli agriculture is synonymous worldwide with quality and ground- breaking technological innovation and we are proud of this. 90 percent of Israeli agricultural produce is marketed in Europe and there is no doubt that this is an important and significant growth engine for the Israeli economy. Products based on Israeli developments are sold in almost all the markets in the world. The “Fresh Agro-Mashov 2014” Exhibition, which has now been held for 25 years in a row, is a great opportunity to display the best fresh produce as well as new developments. As demonstrated in the past, the exhibition is a unique meeting place which provides a professional platform and marketing exposure for growers, wholesalers, exporters and importers. We at the Ministry of Economy, are aware of the great importance of increasing the ability of Israeli marketing to compete. The commercial attachés of the Ministry of Economy who are stationed in European markets play a leading role in the development of economic ties that result in transactions and also assist in all aspects of entering new markets and creating practical channels for leading European chains - their success is the success of Israeli produce. The whole world is facing the significant challenge of producing enough food for the steadily- growing world population while, in contrast, the resources for agricultural growth are small. The only key to prevent a global hunger crisis lies in technological innovation and increasing crop yields. All this is possible with the use of innovative technologies for water, development of irrigation, genetic engineering, automation technology and robotics. Agriculture is an integral part of the hi-tech world and in the future will occupy an increasingly significant part in the areas of innovation and development. Here is the opportunity for the Israeli economy and the “Jewish mind” - using brains to break out of the box and make the impossible happen. Israel has the tools, the knowledge and the ability to continue leading the field of research and technological development and we are working to promote ideas and initiatives in this area both by the allocation of resources and through guidance, counseling and mentoring. I wish us all a successful exhibition, useful meetings and the promotion of Israeli agriculture.

Yours, MK Naftali Bennett  The Economy Minister 23-24/6/2015 Tel Aviv

The 25th years of success

Tel: 08-6273838, Fax: 08-6230950 June 23-24 2015, Trade Fairs & [email protected], www.agro.mashovgroup.net Conventions Center, Tel Aviv 956 947 Greetings from the Chairman of the Settlement Division , Danny Kritchman :

Agriculture - Settlement Development Engine

Agriculture has been a way of defining the Jewish people in Zion since ancient times. Division of the land among the tribes defined the geographical areas in which the children of Israel were engaged in agriculture. Also the Zionist model of modern times has revolved around agriculture and settlement in all parts of the country. Agriculture played important roles in the establishment of the State of Israel, from the agricultural work which produces the essential raw products and foodstuffs for our daily needs, to agricultural research and development in Israel, whose reputation in this field has spread all over the world. The seeds of Israeli entrepreneurship and hi-tech sprouted from the agricultural research and development of which we are so proud and grateful. Agriculture is a source of livelihood for thousands of families in cooperative and collective farming settlements and villages scattered all over the State of Israel. Through agriculture we define the boundaries of our country and use it to hold onto the land in all parts of the country. The Settlement Division of the World Zionist Organization is responsible for the establishment and development of rural settlements in the Golan Heights and Galilee, in Judea and Samaria, in the Jordan Valley and in Binyamin, in the Negev and the Arava Valley. Most of the settlements are based on agriculture of various kinds and it seems that agriculture is the engine for the development of settlements in Israel. The Settlement Division personnel are working to establish farms, to establish the means of agricultural production for the settlers and the development of the infrastructure needed by growers. The Settlement Division assists in funding agricultural research and development, support systems and security components. In recent years, the Settlement Division has been making great efforts to rehabilitate the infrastructure of old agricultural settlements and to assist new and renewed communities, most of which are based on agricultural industry. The “Fresh Agro-Mashov 2014” Exhibition which will take place for the 25th consecutive year is a great opportunity to display the wonderful connection between agriculture and settlement in Israel, which has been so beneficial to farmers, growers, wholesalers, the country and the wider public. On behalf of myself and all members of the Settlement Division, I wish us all a successful and fertile exhibition with many fruitful meetings and especially that we will continue to develop and promote Israeli agriculture. With greetings, Danny Kritchman  Chairman of the Settlement Division  Zionist Organization

938 Greetings from Avi Paz, joint CEO Of the Mashov Group: A generation goes and a generation comes Israeli agriculture has excelled in recent years in its astonishing ability to adapt to changing reality. In the 1970s, Israel’s agricultural sector employed about 40,000 farmers. Today, according to various estimates, the number of active farmers in less than a quarter of that figure. Surprisingly, this dramatic change has not led to a retreat in Israeli agriculture, nor to its obliteration. Alongside the sharp decline in the number of farmers, there has been recorded during this period an impressive leap in - effectively a doubling of – agricultural productivity and output - a much higher rate than in any other manufacturing sector in the country. Adjustment to change has been a result of advanced technology and substantial investment in research and development, of agricultural training and effective implementation of innovative methods and of greater efficiency and flexibility of Israeli farmers. In Israel, as in many other countries, the role of agriculture in the economy has declined over the last two decades from 2.7% of GDP in 1991 to 1.7% in 2011. On the other hand, the value of exports of fresh agricultural produce from Israel, more than 20% of production, has doubled in the last decade, while the value of exports to Russia increased tenfold. Agriculture in Israel has succeeded in adapting to the major changes experienced in the last generation - and thus survived. The big question is, how will it cope with the changes in the next generation, which are likely to be much faster, more frequent and much larger? Over the next year the Central Bureau of Statistics, in cooperation with the Ministry of Agriculture, will carry out an in-depth census, designed to provide reliable figures on agriculture and farmers in Israel. The last census on the subject took place over 30 years ago. Since then, a lot of water has flowed under the bridge. The numbers engaged in agriculture has fallen sharply, while the average age of those engaged has increased. How much exactly? A certified, official investigation of this is what the census is meant to provide. The American Ministry of Agriculture, the USDA, carries out such a census every five years. The results of the 2012 census, recently published, indicate that US farmers are becoming more elderly, continuing a clear trend that has been seen in all the censuses in recent decades. In 1978, the average age of a US farmer was 50. Tom Vilsack, the US Secretary of Agriculture, said, with the publication of the census results, that the average age of a US farmer today is above 58. Vilsack added, however, that the number of farmers below the age of 35 had increased slightly and they now constitute about one percent of total US farmers. Also in Europe the picture is not much different. Currently, more than 55% of the farmers in Europe are over the age of 55, while only 7% of them are under the age of 35. This phenomenon, which as stated is not typical only of Israel, is developing into a global crisis in agriculture, in which as an entire generation of farmers gets older, there will not be anyone to carry on when they retire. The disappearance of farmers poses a clear threat to the food security of us all. Fewer and fewer people have the ability to produce food, which makes many countries more dependent on imports. Of course, Israel’s growing dependence on food imports is a much more complex matter, and a privilege that we cannot really afford. This situation is creating an urgent strategic need to bring our young people back to engagement in agriculture. The issue of the next generation of Israeli farmers will be in the forefront of the various discussions that will take place at the Fresh Agro-Mashov 2014 Exhibition. Generations go and generations come: the next generation of farmers in Israel will take an active part in addressing the complex global challenge of providing enough food of good quality while protecting environmental resources for the growing population of the planet. I wish you all an interesting exhibition, fruitful discussions and useful meetings.

 Avi Paz  Joint CEO  Mashov Group 938 929 Russia - Challenges and Opportunities for Marketing Agricultural Produce, 10th June 2014

Opening Session of the "Fresh Agro-Mashov” International Exhibition 10‏th June 2014, from 10:00 to 13:00

‏ Fresh agricultural produce in Russia is mainly based on imports. Israel, like other countries, exports to the Russian market, but is far from maximizing its potential and from fully addressing the demand. Standards in the Russian market are still being created and quality requirements for produce are low in comparison with Western Europe, and because of this there are big potential and big opportunities.

Come and make new contacts and acquire practical tools that will help you increase the profitability of your produce through the Russian market and deal with the challenges of the future.

Target audience: leading farmers, exporters, freight forwarding companies, customs agents, insurance companies, telecommunications and others. The conference will be held with the participation of leading experts from Israel and abroad, senior industry executives, exporters and leading farmers. Moderator: Mr. Pierre Escodo- EuroFresh Distribution Editor‏ Convergence :9:00 10:00-10:20‏ - Convergence ‏Ms. Natalia Bamatova, of the magazine Eurofresh 10:20-10:30‏ - Greeting Distribution. 11:30-11:45 - Russia as a major player in Israeli exports ‏H.E. Ambassador Lars Faaborg - Andersen- Head - trends and possibilities for expansion of Delegation of the EU to the State of Israel. Uri Zuk- Bar- Senior Vice President for Research in ‏Mr. Shmulik Rifman - The President of the exhibition Economics and Strategy, Israeli Ministry of Agriculture. & The Chairman of the regional councils in Israel. ‏ Mission‏ . 11:45-12:10- Retail Chains in Russia - Review of the ‏Mr. Alon Reshef - General Director of the Chamber market structure, the leading chains in the industry, of Commerce Israel - Russia – Ukraine. how they work and how to approach them. ‏ ‏Mr. Roman Demidov- Senior marketer and wholesaler Conference Topics: in all major retail chains in Russia.

10:30-10:45‏ - The trade and economic developments ‏ between Russia and Israel 12:10-12:30 - The challenges of the market and how ‏Mr. Eduard Vertianov- Head of Russian Trade and to address them – security of payment, payment terms Economic. and more. 10:45-11:00‏ - Review of trends and challenges in Mrs‏ . Anna Moses, senior Lawyer partner at Pearl - marketing agricultural products Cohen , head of the international – Russian desk. Mr. Pierre Escodo- EuroFresh Distribution Editor 12:30-13:00 The Pepper Branch – Can exporting 11:00-11:30- ‏The Russian Bear - Review of the to Russia increase the profitability of the industry? tremendous market potential, the magnitude of the A senior representative of a leading export firm. Russian demand for fresh produce. ‏Mr. Vladimir Saks- Yonatan Farm CEO and Owner.

9110 9110 9011 23-24/6/2015

The 25th

Tel: +972-(0)8-6273838, Fax: +972-(0)8-6230950 [email protected], www.agro.mashovgroup.net 8912 Tel Aviv

Years of Success

Tel: +972-(0)8-6273838, Fax: +972-(0)8-6230950 June 23-24 2015, Trade Fairs & [email protected], www.agro.mashovgroup.net Conventions Center, Tel Aviv 8912 88 www.euro-label06.com

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8714 8714 86 E-mail: [email protected] A Website: www.bananot.org AGROLAN Beresheet CEO: Yehuda Glikman CEO: Assaf Kereth Marketing Manager: Moshe Ohana Marketing Manager: Yoram Mualemn Field of Activity: Weather Stations, Sensors, Field of Activity: Support system in an increase, Data Loggers, Diagnostic Kits, Soil Moister packaging and marketing of deciduous fruit. Measurements, Fruit & Plant Measurements, Supports the value chain, from plantation to Precision Farming marketing the final customer. Address: Moshav Nov, 12921 Sells Apples, pears, lines, cherry, lychee, Tel: +972-4-6666999, Fax: +972- 46763093 deciduous summer fruits and berries. E-mail: [email protected] Address: D. N Rammat Hagolan 124600 Website: www.agrolan.co.il Tel: +972-4-6961488, Fax: +972-4-6961988 E-mail: [email protected] AMI TENS LTD Website: [email protected] CEO: Israel Peretz Marketing Manager: Zvi Meirav BF-AGRITECH Ltd Field of Activity: Irrigation and Fertilizer CEO: Zohar Ben-Ner Monitoring Instruments, Tensiometers Marketing Manager: Avner Ben Ahron (Mechanical and digital). Field of Activity: Development production and Soil-water Extractors marketing of IT technologies and systems for Accessories for water analyzing agriculture. Address: 33 Hahdarim St. P.O.B 12096, Ashdod, Distribution of unique vegetables seeds Israel focusing on niche markets. Tel: +972-8-8523236, Fax: +972-8-8523964 Management of agro projects. E-mail: [email protected] Address: 36582 Website: www.ami-tens.zapages.co.il Tel: +972- 4 953 40 62, Fax: +972 4 993 15 74 E-mail: [email protected] Amit solar Website: www.bf-ag.com CEO: igal reuveni Marketing Manager: natali damidov Bikurey Hashikma Field of Activity: Amit Solar EPC company CEO: Efraim Yakobi providing the product chain. managment and Marketing Manager: Rafael Stenberg exeoution of projects, solar systems, electricity Field of Activity: Marketing of agricultural products andcommunications. Tel: +972-8-9559559, Fax: +972-8-9559669 Address: bezet E-mail: [email protected] Tel: +972-4-9875977, Fax: +972-4-975955 Website: www.bikurey.co.il E-mail: [email protected] Website: http://www.amitsunsolar.co.il Biofeed Ltd. CEO: Dr. Nimrod Israely B Marketing Manager: Dr. Nimrod Israely Field of Activity: Biofeed help reduce chemical Bananot Hahof ltd residues in fresh produce by providing growers CEO: Artal Tubin with a non-spraying solution, zero-infestation, Marketing Manager: Meir Brosh to fruit fly problem, as well as tagging their Field of Activity: Agriculture , Packing and produce as 'pri free.'™ Marketing Address: Kfar Troman, POB 82, z.c. 7315000 Address: Kibbuts Beit Oren 30044 Tel: +972-3-9742000, Fax: +972 153-3-9742000 Tel: +972-4-9840530 E-mail: [email protected] Fax: +972 49842434 Website: http://www.biofeed.co.il/index1.html 8516 8516 84 Bpanent CTS CEO: Ofir Itzhak CEO: Sigal First Marketing Manager: Ofir Itzhak Marketing Manager: Dror Weiss Field of Activity: In our website you will find Field of Activity: Plant Protection products and special solutions to all issues and modern solutions and Seeds. house. Address: Hacharash 4 Hod Hasharon Bpanent sells household appliances, garden and Tel: +972-9-7626259, Fax: +972 9-7626327 landscaping, Kitchen products and many other E-mail: [email protected] products - will save you many hours stay in Website: www.agrica.co.il the kitchen, cleaning and saving space in your home. Address: Shtemper St, 36, Peth Tikva D Tel: +972-3-6006600 Fax: +972-3-6565565 Daniel Selling (Borner E-mail: [email protected] Germany) Website: www.Bpanent.co.il CEO: Daniel Ohayon Marketing Manager: Oded Segev C Field of Activity: Our mandolin is for cutting vegetables. Borner Company is in Israel since CELLI Address: Hama’apilim 9 Kiryat yam 29000 Field of Activity: Is an established company Tel: +972-52-5817219, Fax: +972 0505281260 with an impressive reputation in accompanying E-mail: [email protected] equipment tractors. The company provides a Website: www.borner.co.il wide range of clod crusher, crushing pruned tractor shovels and plows. The company manufactures in Italy with only the finest David Czapnik & Sons ingredients in order to ensure the longevity CEO: Benny Czapnik, Avi Czapnik and reliability of all equipment. David Czapnik Marketing Manager: Noam Czapnik company is Israel's Exclusive Importer Field of Activity: Since 1973 David Czapnik who Celli and provides sales service and & Sons is leading in marketing industrial and maintenance throughout the country. agricultural machines in Israel; The Company Website: www.celli.it represents a range of tractors, forklifts and building equipment from leading brands Address: 10 Ben Zvi Street, Ramat Eliyaho Concept for Pharmacy Ltd. Tel: +972-3-9533200, Fax: +972 03-9622310 CEO: Dr. Shimon Ben-horin E-mail: [email protected] Marketing Manager: Yishai Freedman Website: www.czapnik.co.il Field of Activity: Manufacturer and distribution of a range of disinfectants for DEGANIA INDUSTRIES LTD various purposes in agriculture and veterinary: CEO: Shai Ben Ami Treatment of livestock environment, Marketing Manager: Yehuda Tzruya greenhouse crops & post harvest fruits & Field of Activity: Manufacturers and vegetables. distributors of Agricultural sprayers and Address: Atir Yeda 21, Kfar Saba, Israel Industrial compressors. Tel: +972- 9-7667890 Address: Degania B' Fax: +972 9-7667899 Tel: +972-4-6655015,Fax: +972 46755989 E-mail: [email protected] E-mail: [email protected] Website: www.concept-Rx.co.il Website: www.degania-sprayers.co.il

8318 8318 8219 Fish Delicate E CEO: Ezra Lati Marketing Manager: Yaniv Levi Eurolabel 06 Field of Activity: Import, production and CEO: Bruno Benzaquen marketing of fish. Marketing Manager: Julien Cohen Address: Hatale ve Haegel St. Beer Tuvia Field of Activity: Stamping fruits and vegetables Tel: +972-624-6000 )Machines and stamps( Fax: +972 +972-8-6246001 Address: Julien Cohen at Meirav Kadishevski, E-mail: [email protected] YL Gordon 75/8 Tel Aviv 64388 Website: WWW.HATALE.CO.IL Tel: +33667122979 Fax: +972 +(33) 490 90 24 25 E-mail: [email protected] G Website: http://eurolabel06.com/ Galil - Local Market CEO: Yiftach Ortal F Marketing Manager: Dudu Marom/ Lior Kandelo Farm 42 Field of Activity: - The local agricultural CEO: Elad Shadmot marketing company of Milouot Consortium. Marketing Manager: Elad Shadmot Milouot, founded in 1960, is a conglomerate Field of Activity: finding green solutions of factories and companies, owned by 23 Address: Moshav Paran, farm 42 D.N arava kibbutzim and 2 moshavim. Its name comes Tel: -50-6656629 from a biblical reference to the interlocking Fax: +972 -8-9953068 fittings on the garment s worn by the E-mail: [email protected] High Priest. This reflects the fundamental Website: https://www.facebook.com/pages/ cooperative ideals of the owner-settlements, Farm-42/1446224618955372?ref=hl with each contributing its abilities and expertise towards Milouot’s economic undertakings. Address: D.N. Oshrat 25201 Farmers Association Tel: +972- 4-9859370 (Ha-ikarim) Fax: +972 4-9859367 E-mail: [email protected] President: Dubby Amitay Website: www.milouot.co.il Field of Activity: Growers’ association. Address: 14 Krmintsky St, Tel Aviv Tel: +972-695-2229 Gat Fertilizers Ltd E-mail: [email protected] CEO: Kuti Sulemani Website: www.ikarim.org.il Marketing Manager: Micha Bohem Field of Activity: Gat Fertilizers ltd. is producing solid fully water soluble and Financial planning center liquid fertilizers in a big range, in different CEO: Israel Atiya combinations of macro- and microelements, Marketing Manager: Elad Atiya tailor made for specific needs for advanced, Field of Activity: Capital Market and medium to high sophisticated agriculture. Insurance. Address: P.O.B 363 Kiriat Gat Address: Tel Aviv and Ofakim Tel: +972-4 6407640 Tel: 1700-700-587 Fax: +972 4 6407666 Fax: +972 073-7682889 E-mail: [email protected] E-mail: [email protected] Website: www.deshengat.co.il Website: www.finance-center.co.il 8120 Russia - Challenges and Opportunities for Marketing Agricultural Produce Opening Session of the th International Exhibition 10 June 2014, from 10:00 to 13:00

Fresh agricultural produce in Russia is mainly based on imports. Israel, like other countries, exports to the Russian market, but is far from maximizing its potential and from fully addressing the demand. Standards in the Russian market are still being created and quality requirements for produce are low in comparison with Western Europe, and because of this there is big potential and big opportunities.

Target audience: leading farmers, exporters, freight forwarding companies, customs agents, insurance companies, telecommunications and others. The conference will be held with the participation of leading experts from Israel and abroad, senior Come and make new industry executives, exporters and leading farmers. contacts and acquire practical tools that will help you increase the profitability of your produce through the Russian market and deal with the challenges of .the future

8120 8021 General Equipment LTD GRUPPO CARLI CEO: Nisim Glam CEO: Mr. Alfeo Carli Marketing Manager: Nisim Glam Marketing Manager: Ms. Lucia Ugolini Field of Activity: Company specializing in the Field of Activity: Production of Dehydrated import and transport equipment level. Alfalfa, Ryegrass and Straw for animal Address: Ashdod, POB. 11404 nutrition. Tel: +972-8-8650008 Address: Via Torello, 13 47865 Pietracuta (RN) Fax: +972 8-8650009 Italy E-mail: [email protected] Tel: 00390541923044 Website: www.g-e.co.i Fax: +972 00390541923454 E-mail: [email protected] Website: www.gruppocarli.com Plastic Products Ltd. CEO: MOSHE RON H Marketing Manager: DAVID ASHKENAZI Field of Activity: Ginegar Plastic Products LTD Group is a world leading producer of advanced films & CEO: Nadav Shachar nets for a wide variety of agricultural and non Marketing Manager: Natan Feldman agricultural applications Field of Activity: Haifa produces and Address: KIBUTZ GINEGAR distributes potassium nitrtae, soluble fertilizers Tel: +972- 4-6544222 for fertigation and foliar applications, Fax: +972 4-6441849 controlled release fertilizers for agriculture and E-mail: [email protected] horticulture, and food phosphate salts. Website: WWW.GINEGAR.COM Address: P.O.BOx 15011 Matam-Haifa 3190500 Tel: +972 -74-7373737 Fax: +972 -74-7373733 GMS-Geen M&S industries E-mail: [email protected] CEO: Shmaryahu Green Website: [email protected] Marketing Manager: Shmaryahu Green Field of Activity: Eco- Friendly building materials for roads, pathways, and animal pens Harifharif Habanero Address: 7 Gad tadeski Unit 29, Jerusalem, CEO: Kobi Ziv Av Israel, 93786 Marketing Manager: Ofra Ziv Av Tel: +972-54-9216057 Field of Activity: Habanero Peppers E-mail: [email protected] Address: Ein-Yahav D.N. Arava 8682000 Website: www.gmsimports.com Tel: +972 546802673 E-mail: [email protected] Green Gardens CEO: Avi Paz & Haim Alush HotRot Marketing Manager: Amit Alush- Dayan Field of Activity: HotRot Organic Solutions Field of Activity: Israel's leading magazine for designs, builds, installs and commissions gardening and landscaping professionals. complete turnkey organic waste treatment Address: 118 Hahalutz St, Beer Sheva plants. Modular, scalable equipment options Tel: +972-806723838 are suited to new green field sites or as an Fax: +972 +972-6230950 upgrade/extension to an existing waste E-mail: [email protected] processing facility. Website: ganim.mashovgroup.net Website: www.hotrotsolutions.com 7922 Israel Fruit Growers I Association ILS Global - Innovative CEO: Itzhak Cohen Logistic Solutions GmbH Field of Activity: Growers’ association. Address: 19 Leonardo De Vinci, St, Tel Aviv CEO: Philipp Mintchin & Marc Pronilow Tel: +972-3-6966267, Fax: +972 03-6917625 Marketing Manager: Philipp MIntchin & Marc E-mail: [email protected] Pronilow Website: www.perot.org.il Field of Activity: Innovative Logistic Solutions Patented and Innovative products. Israel Water Works Marketing and distribution of new products. Association Address: Granziol & Partner, Bahnhofstrasse 32, 6300 Zug, Schweiz CEO: Erez Weismann Tel: +49 172 7138556, Fax: +972 +49 211 9943 116 Marketing Manager: Malka Roller E-mail: [email protected] Field of Activity: Israel Water Works Website: www.ils-global.eu Association is an Agricultural Cooperative Society Ltd. which was founded in 1954 with the express purpose of achieving greater Israel Association of Field efficiency in the use of water, as well as aiming Crop Growers to improve and enhance the water systems of the Association`s customers and water CEO: Uri Naamati consumers in general, train management and Field of Activity: Growers’ association. operations personnel, promote and improve Address: 305P.O.Box, Hertzliya B’ 46103 the technology in addition to increasing the Tel: +972-9-960408, Fax: +972 +972-9-9604087 knowledge of operations and management of E-mail: [email protected] the water supply system, irrigation, exploitation Website: www.falcha.co.il of wastewater and the reclamation of effluents. Address: kibbutz Eyal M.P Mid-Sharon 4584000 Israel Dairy Board Tel: +972-9-7903444, Fax: +972 9-7903440 CEO: Michal Kraus E-mail: [email protected] Marketing Manager: Adriana Shohet Website: www.iwwa.co.il Field of Activity: The Israel Dairy Board (I.D.B.) is the central institution which deals with the K planning and regulation of the milk production / processing in Israel. KANAT The I.D.B. is managed by a board of directors CEO: David Ginzburg which comprises representatives of: Marketing Manager: Tami Shkury • The Ministries of Agriculture / Finance / Field of Activity: KANAT deals with Multiple Industry & Commerce and Health. Peril Crop Insurance (MPCI) and Natural • The Israel Cattle Breeder’s Association. Disaster Insurance (NDI) in all sectors of • The milk processing dairies. agriculture with full cooperation with the • The consumers. Israeli farmers It is this close & unique collaboration between unions and the government. KANAT currently all these entities, which makes it possible to insures about 17,000 customers, and we are regulate the dairy farming sector & dairy considered a leader in the Western world in industry in Israel. agriculture insurance. Address: 4 hachoresh st. yehud Address: 74 Menachem Begin Rd. Tel Aviv Tel: +972-3-9564750, Fax: +972 03-9564766 Tel: +972-3-6270200, Fax: +972 3-6270206 E-mail: [email protected] E-mail: [email protected] Website: milk.org.il Website: www.kanat.co.il 7922 7823 MAADANEY HATALE L CEO: Lati Ezra Marketing Manager: Yaniv Levi LatamIsrael Field of Activity: Importing,Producing CEO: Daniel Dobroszklanka and marketing of meat products(Veal, Lamb, Field of Activity: Latam Israel promotes the Goose) under the brand name advancement of science and technology in “MAADANEY HATALE”, Fish under Israel by telling stories about cool tech things the brand “MAADANEY HADAG” and happening here in Israel. Then LatamIsrael pastry products under the brand is much more than the media authority in “HAMSI” Spanish about Israeli Hi-Tech; it also serves as Address: Hatle ve Haegl st. a consulting firm to companies and investors industrial Area beer Tovia looking for new technologies and tech partners Tel: +972-8-6246000 in Israel, helps Israeli companies to increase Fax: +972 86246001 their presence and visibility in Latin America, E-mail: [email protected] and helps Latam executives and projects to find Website: WWW.HATALE.CO.IL technology partners, products and solutions in Israel. Tel: : +972 583348055 Fax: +972 583348055 E-mail: [email protected] Mad Magen Website: Www.latamisrael.com CEO: Nahum Faibish Marketing Manager: Yohanan Axelrad Lichi Translations Ltd Field of Activity: Hydrometer Protection CEO: Mikhal Heffer Address: Moshav Talmey Yehiel Marketing Manager: Reut Sheffer, Lilly Tsruya, Tel: +972-8-8583462 Rotem Mesica Fax: +972 8-8584906 Field of Activity: Lichi Translations provides E-mail: [email protected] high-quality written and simultaneous translation services in all languages, all over the world. We assist our clients to successfully Majdal Shams sprayers work in the international market. CEO: Saleh Shufi Address: POB 18 Beer Yaakov 70300 Marketing Manager: Hadi Shufi Tel: +972-8-9155558 ; 052-3516070 Field of Activity: Agricultural equipment and Fax: +972 153-8-9155558 sprayers production E-mail: [email protected] Address: Majdal Shams, Golan Heights Website: www.lichi.co.il Tel: +972-52-6446687 Fax: +972 +972-4-6983845 M E-mail: [email protected] M.I.C.O.N MARIOTTI CEO: Assaf Mendelevitz Field of Activity: MARIOTTI has been a Marketing Manager: Roni Abootbol world leader for 90 years in manufacturing Field of Activity: Packing Houses small electric forklifts advanced technology equipments and solutions, design, treatment solutions. These loaders obvious advantages sorting and packing including complete lines. are narrow passages working elevators Sign Address: 15 ARIE PLOTITSKY ST RISHON in industrial plants and manufacturing. LEZIYYON 75361 ISRAEL Italian manufacturer represents a wide Tel: +972- 3-9666069, Fax: +972 3-9644006 range Personal coordinating customers with E-mail: [email protected] special transportation needs. Website: www.maf-roda.com Website: www.mariotti.it 7724 7724 7625 Mashov Haklaut Magazine manufacturing systems for atomizing various CEO: Avi Paz & Haim Alush types of fluids Into micro-droplets (over a wide Marketing Manager: Amit Alush- Dayan spectrum) introducing and transport by "micro Field of Activity: Israel’s leading monthly mist" that evaporate to the air in cold storage. agriculture magazine Tel: +972 532812013 Address: 118 Hahalutz St, Beer Sheva Fax: +972 89361549 Tel: +972-672-3838, Fax: +972-8-623-950 E-mail: [email protected] E-mail: [email protected] Website: http://www.humi-fog.com Website: www.mashovgroup.net O MAXILIFT HC Field of Activity: Pimen Inc. , a subsidiary of Ocean Business David Czapnik and Sons Ltd. , is an importer and CEO: Tobias Mendelovic marketer of mechanical equipment - engineering Marketing Manager: Tobias Mendelovic including Diesel forklifts, electric forklifts, as well Field of Activity: Consulting firm that works as an impressive selection of lifting equipment with businesses and governments that want to dedicated warehouses. Pimen used as agents of implement technological solutions based on the giant manufacturer Hangcha Engineering Israeli innovations in the field of agriculture, Machinery, imports the equipment to Israel water, energy and environment. exclusively under the brand name MAXILIFT. Address: Menachem Begin 55 Tel Aviv Website :www.forklift-hc.com Tel: +972-54-9770177 Fax: +972- 54-9770177 McCormick E-mail: [email protected] Field of Activity: The quality brand McCormick Website: http://oceanbusiness.com.es/en/ represents a selection of tractors models ocean-business-means-business-israel that coming to power up to 230 hp. The Red McCormick tractor considered to have been Origene seeds ltd for decades a leader in the field of agricultural CEO: Dr. Eyal Vardi mechanization and leading technology and Marketing Manager: Dov Godinger ergonomics to the operator. The Italian Firm Field of Activity: ORIGENE SEEDS is an ARGO TRACTORS unifying brands of tractors innovative international seed company, active difference among them LANDINI and reputed in research, plant breeding, seed production manufacturer of tractors leader in Europe. and processing, marketing and sales of hybrid Website: www.mccormick-intl.com vegetable and fruit varieties. Address: Kibuzz Givat Brenner Meteor Agricultural Nets Tel: +972 -8-93571111, Fax: +972 -8-93574444 CEO: Aharon Shmuel E-mail: [email protected] Marketing Manager: Raz Ganelevin Website: www. origeneseeds.com Field of Activity: Meteor is a global leader in developing and manufacturing agricultural nets, With over 75 years of production. P The main products that we offer: Anti-Insect nets, BioNet 50, Anti-Hail Nets, Shade Polyam Nets CEO: Udi Yosha Address: 1 Hertzel st. P.O.B 1995, Dimona 86119 Marketing Manager: Eyal Segev Tel: +972-8-6686888, Fax: +972 -8-6686877 Field of Activity: Pollination greenhouses, IPM E-mail: [email protected] in vegetables, natural enemies, pest control Website: www.meteor-nets.com Address: Kibbutz Yad-Mordechai Tel: +972-8-6720614 Micro drop ltd Fax: +972 -8-6720663 CEO: Zvika Levi E-mail: [email protected] Field of Activity: developing and Website: www.polyam.net 7526 Pri free SAL-TEVA CEO: Dr. Nimrod Israeli CEO: Tomer Lahav Marketing Manager: Dr. Nimrod Israeli Marketing Manager: Tomer Lahav Field of Activity: The Pri Free™ focuses on Field of Activity: production & marketing of marketing produce with minimum chemical picking buckets and related products for the residues. It is shown to contain 70% to 90% less agricultural sector. chemicals compare to alternatives. Farmers Address: Ein Zivan 1242600 using Biofeed are qualified to use Pri Free™ Tel: +972-4-6962005 Address: Kfar Troman, POB 82, z.c. 7315000 Fax: +972 46247004 Tel: +972-3-9742000, Fax: +972 153-3-9742000 E-mail: [email protected] E-mail: [email protected] Website: sal-teva.com Website: http://www.biofeed.co.il/index1.html Shabtai Jumah Agriculture R Ltd R.O.P Ltd. CEO: Shabtai Jumah CEO: ARIEL PELED Marketing Manager: Eli Jumah Marketing Manager: GAL WOLLACH Field of Activity: Agriculture machinery, tilling Field of Activity: R.O.P is a globally leading Sub soil cultivator ,machinery for vineyard And supplier of cast Polypropylene (CPP) specialty orchard ,Manure spreader, Bale Direct, Garlic films and bags for fresh produce and more. We Machinery, almond Machinery, conveyor belts, develop, design and manufacture world-class Disc harrow, products with consistent quality. Address: Moshav Revaha,53 , 79353 Israel Address: Kibbutz Hahotrim Tel: +972-8-6600846, Fax: +972 8-6812246 Tel: +972-4-8302770, Fax: +972 972-48302716 E-mail: [email protected] E-mail: [email protected] Website: www.sjumah.com Website: www.rop.co.il Ridan Shufersal, Katif Field of Activity: Ridan Composters produce CEO: Shauli Amir healthy, nutrient-rich compost from food Marketing Manager: Nati Dadon waste, the process is completely natural and Field of Activity: Retail unlike other commercial composters on the Address: 30 Shmotkin Benyamin St. Rishon Le- market Ridan Composters use no electricity. Zion Composting your food waste on site with a Tel: +972-3-9481100, Fax: +972 3-9483843 Ridan Composter is eco-friendly and easy to do.t. E-mail: [email protected] Website: www.ridan.co.uk Website: www.shufersal.co.il S STERN-KAYE AGRICULTURAL MACHINERY S.I.L RUBIN ltd. CEO: Zamir Kaye CEO: Avi Revach Marketing Manager: Zamir Kaye Marketing Manager: Moshe Kayam Field of Activity: Designing, manufacturing Field of Activity: Importing, marketing & and distributing of agricultural machinery. We distribution of alcoholic beverages include Wine specialize in self loading compost spreaders. & Beer. We represent in Israel SHAKTIMAN brand Address: tzela hahar 46 Modiin machinery from India Tel: +972-8-9432343, Fax: +972 08-9430672 Address: Ein Habsor 45 ISRAEL 8540500 E-mail: [email protected] Tel: +972-54-6434373, Fax: +972- 8-9987078 Website: http://www.shaal-rubin.co.il/ E-mail: [email protected] 7526 7427 is one of the main settlement movements T in Israel, whose members are cooperative villages organized as moshavim and moshavim Tali Grapes shitufiim. Founded in 1920, the movement CEO: David Ivri today has a membership of 253 moshavim Marketing Manager: David Ivri from the total of 440 moshavim and moshavim Field of Activity: Growing grapes. shitufiim in Israel. Address: moshav lachish Address: 19 Leonardo De Vinci St,Tel Aviv Tel: +972-8-6885911 Tel: +972-3-6086300 Fax: +972 8-6815797 Fax: +972-3-691-8996 E-mail: [email protected] E-mail: [email protected] Website: www.taligrapes.co.il Website: www.tmoshavim.org.il The Farmer LTD The Plants Production & CEO: Eitan Rozenblat Marketing board Marketing Manager: Eitan Rozenblat Field of Activity: Growing and marketing CEO: Tzvi Alon “Yuval” cherry tomato, grapes and peppers. Field of Activity: The Plants Production & Address: Moshav Shekef 200 79380 Marketing board operates as a key factor, Tel: +972- 54-220760 alongside the Ministry of Agriculture and Fax: +972 86814202 growers organizations, in promoting E-mail: [email protected] research and encouraging fruit and vegetable Website: www.greatomato.com consumption among the population. Address: Haatsmaut rd.40,Yehud The Ministry of Agriculture Tel: +972-3-9595666, Fax: +972-3-9502211 and Rural Development E-mail: [email protected] Website: www.plants.org.il CEO: Rami Cohen Field of Activity: The Ministry of Agriculture The Settlement Division and Rural Development is in charge of Chairman: Daniel Krichman developing local agriculture, advancing land Field of Activity: The Settlement Division preservation and supervising veterinary operates within the World Zionist Organization services. and is engaged by the Government of Israel in Tel: +972-39485532 establishing settlements in rural communities Fax: +972-3-9485859 and their consolidation therapy and fully Website: www.moag.gov.il funded from the budget of the State of Israel. Tel: +972-72-2-620-2799 The Israeli Chefs Website: www.hityashvut.org.il Association Tirosh Publishing Ltd CEO: Hanan Sagi CEO: Victor Biton Marketing Manager: Leon Menahem Marketing Manager: Kami Biton Field of Activity: A trade association Field of Activity: Production of periodicals Address: 6 Kook Rabay, St. Bat Yam and trade magazines in a wide range of topics, Tel: +972-2-5073223 including theVegetable Growers Association Fax: +972-3-5073223 "Mivzak Yerakot" and Fruit Growers E-mail: [email protected] Association "Alon Hanotea" Address: 17 Ha-GRA St., Tel-Aviv 6602435 The Tel: +972-3-5662080, Fax: +972 35662081 CEO: Meir Zur E-mail: [email protected] Field of Activity: The Moshavim Movement Website: www.tirosh-site.co.il 7328 7328 7229 Tnuva Tel: +972- 4 -9534062 CEO: Arik Shor Fax: +972 4 9931574 Manufacturers Relations Manager: Eli Jurno E-mail: [email protected] Field of Activity: Central Cooperative Website: www.greatomato.com Marketing of Agricultural Produce in Israel. Address: P.O.B 7007, Ramat Ha’Sharon ZIP Z 47100, Israel Tel: +972-3-6904884 ZAH-ORNI TRUCK SCALES LTD Fax: +972-3-6986497 CEO: Meny katzir E-mail: [email protected] Field of Activity: 30 years of experience in Website: www.tnuva.co.il manufacturing ,service, sale and export of truck scales. Scales remanufactured according to knowledge gained over many years and V adjusted to the customer requirements. Address: shderot hadkalim 97 kadima israel Victory Tel: +972-9-7488548 CEO: Eyal Ravid Fax: +972 9-7487610 Marketing Manager: Nissim Mishud E-mail: [email protected] Field of Activity: Retail. Website: www.zah-orni.co.il Address: 3 Hakishor st. Gan Yavne Tel: +972-8-8674994 Fax: +972 88674208 Zeraim Gedera E-mail: [email protected] CEO: Amnon Eshet Website: www.victory1.co.il Marketing Manager: Josh Peleg Field of Activity: Zeraim Gedera was established in 1952 in Israel and is now a Y leading vegetable seed company in major markets across the world. Since 2007, Zeraim Yofi Shel Yerakot Gedera is fully owned by Syngenta - one of the CEO: Daniel Lev world’s leading multinational, agro-technology Marketing Manager: Amit Braun enterprises providing growers with integrated Field of Activity: Yofi Shel Yerakot growers' crop solutions. We develop and market new cooperative from Ein Yahav the biggest fruits generations of innovative, high value vegetable and vegetables marketer in Israel. varieties in order to meet market needs. Our Address: Ein- Yahav, Arava 86820 major crops include blocky pepper, tomato, Tel: +972-8-6581622 cucumber, watermelon and squash. In addition Fax: +972 86582370 to world-class genetics, Zeraim Gedera is a E-mail: [email protected] leader in developing innovative agronomic Website: www.ein-yahav.co.il techniques to help growers increase their yields while lowering their input costs. Yuval tomato Address: Kibbutz Revadim M.P Shikmim Zip CEO: Eitan Rozenblat Code 7982000, Israel Marketing Manager: Elad Peleg Tel: +972-8-9446220, Fax: +972 89446262 Field of Activity: Premium Tomato. E-mail: [email protected] Address: kfar Yehoshua Website: www.zeraim.com

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