Ministry of

INFORMATION ON TOURISM IN 2009 Ministry of Tourism INTRODUCTION

The 2009 tourist season progressed in extraordinary circumstances, giv- en the economic crisis which largely influenced tourist trends not only in our country but in the region as well.

The projections of the 2009 Economic Policy are achieved. Finan- cial and physical indicators are at the level of the last year’s indicators, and surveys show a high level of satisfaction of tourists. Having in mind objective conditions, the achieved results can be considered a large suc- cess. Activities focused on preparing the season

Ministry of Tourism

Within the preparations for this year’s tourist season, considerable funds were in- vested in improving communal and road infrastructures.

During the season, the work of communal services and power supply sys- tem were at a satisfactory level, and when speaking about water-supply, a number of activities were undertaken to reduce losses of the existing network by replacing worn-out pipes, and finding new springs in order to provide a longer-term solution to the problem. It is expected that majority of works will be completed next season, so municipality networks will be ready for the completion of the Project Regional Water-supply System.

● road infrastructure - more than 27 million € invested ● airport infrastructure – more than 6 million € invested ● transmission and distribution network improved– more than 4 million € invested ● infrastructure on border crossings improved and the time tourists spend on border crossings reduced. Activities focused on preparing the season

Towards the crisis tourist year, the Government of , municipalities, National Tourist Organization and tourist economy implemented a set of measures:

● Reduced taxes on income of private entities from 15% to 12% ● Subsidies to small and medium size enterprises for electricity 10% ● Additional subsidies to distributive consumers of 5% for the period from 1st April to 30th September ● Duties affecting the prices of fuel removed ● Fees for using construction land removed ● Taxes and contributions on salaries reduced ● NTO implemented intensive campaigns on local, regional and global markets ● Tourism economy reduced prices by up to 30% and offered a number of benefits to tourists ● Banking sector has not responded to the need for short-term crediting of the needs of tourist economy Activities focused on preparing the season

Ministry of Tourism

● Monthly sessions of the Coordination Body were held, and it was chaired by the President of the Government; members of the Coordination Body are Government representatives, managers of public enterprises and institutions, Mayors of tourist municipalities and representatives of private sector,

● Three operational teams are established by the Coordination Body and representa- tives of private and public sectors participated in its work,

● A uniform Communication Strategy is defined with clear and harmonized messages to all emissive markets,

● The result is 88% of implemented activities which are defined by the Action Plan that was adopted by the Government in October 2008. Tourist turnover – quantitative and qualitative effects

● During the first ten months of 2009, Montenegro was visited by 1.178.650 tourists, which makes an increase of 2,25%, with 7.439.604 overnights, or 2,43% less than in the same period of 2008.

● Considered by countries, the most overnights were realized by tourists from – 31%. A considerable share in tourist turnover was realized by tourists from the EU countries this year as well – 21%. Having in mind the extraordinary conditions of the season, it was to be ex- pected that a significant number of overnights would be realized by the tourists from former YU region – 17%.

● When speaking about qualitative effects of the summer tourist season, the data obtained from the Central Bank of Montenegro confirm that this season was satisfactory from financial aspect as well.

● The revenues generated in the first ten months amount to almost 490 million €, which is almost at the same level as in the same period last year.

● According to projections, it is expected that Montenegro will be visited by around 1,2 mil- lion tourists by the end of 2009 (by around 2% more than in 2008), and realize around 7,6 mil. overnights (2,5% less than last year). Revenue (January – October)

Ministry of Tourism

490 million € 500.0

400.0 490 495

300.0

200.0

100.0

0.0 Revenue 2009. Revenue 2008. Tourist turnover for 2009

Quantitative indicators (january-october)

•●• NOĆENJANOĆENJA OVERNIGHTS 7.439.6047.439.6047.439.604 --2.43%-2.43% 2.43% InostraniInostraniForeign 6.608.1726.608.1726.608.172 --3.17%-3.17% 3.17% DomesticDomaćiDomaći 831.432831.432831.432 ++3.88%+3.88% 3.88%

●• •TOURISTS TURISTITURISTI 1.178.6501.178.6501.178.650 +2.25%+2.25% InostraniInostraniForeign 1.022.7981.022.7981.022.798 ++1.73%+1.73% 1.73% DomesticDomaćiDomaći 155.852155.852155.852 ++5.82%+5.82% 5.82% * Average lenght of stay : 6.31 days

Quantitative indicators (january-december) FORECAST

•●• NOĆENJANOĆENJA OVERNIGHTS 7.599.3357.599.3357.599.335 --2.50% -2.50%2.50% ●•• TOURISTS TURISTITURISTI 1.211.6731.211.6731.211.673+ +2.10% +2.10% 2.10% Overnights by municipalities

Ministry of Tourism

Bar 12% 44% 4% 3%

Ulcinj 9%

Herceg Novi 24% OstaleOthers opštine 24% 24% Structure of tourists

Other ex YU Countries RusijaRusia i andbivše ex SSSR (except Slovenia) 17% Countries 14% članice SSSR-a 14% OstaleOther Evropske European and Ostale Ex-Yu države 17% inon vanevropske European countries zemlje 6% (osim Slovenije) 6%

SrbijaSerbia 31% 31%

EU CountriesEU 21% 21%

DomaćiDomestic 11% 11% Structure of foreign tourists January – October 2009

Ministry of Tourism

Structure of overnights Country Tourists Overnights Average stay in days in percentages 36420 186798 5.13 2.83 Austria 11814 56870 4.81 0.86 Belgium 7405 46701 6.31 0.71 1468 14097 9.60 0.21 100000 759403 7.59 11.49 Bulgaria 5824 22409 3.85 0.34 Czech Republic 25816 171433 6.64 2.59 Denmark 1137 5256 4.62 0.08 Estonia 274 1344 4.91 0.02 Finland 1677 7642 4.56 0.12 32719 192749 5.89 2.92 Greece 2767 5137 1.86 0.08 Holland 4105 27260 6.64 0.41 14428 56685 3.93 0.86 Ireland 1452 6040 4.16 0.09 Island 189 445 2.35 0.01 41553 223875 5.39 3.39 48854 285735 5.85 4.32 Latvia 1647 11319 6.87 0.17 Lithuania 2570 18052 7.02 0.27 Luxembourg 1381 10181 7.37 0.15 32463 204801 6.31 3.10 Macedonia 19173 145306 7.58 2.20 Norway 5061 43297 8.56 0.66 Structure of foreign tourists January – October 2009

Structure of overnights Country Tourists Overnights Average stay in days in percentages 17888 108784 6.08 1.65 14964 123354 8.24 1.87 Portugal 8437 42654 5.06 0.65 Romania 7802 37772 4.84 0.57 144285 1055266 7.31 15.97 Slovakia 8867 61770 6.97 0.93 Slovenia 18025 82621 4.58 1.25 Serbia 332973 2277712 6.84 34.47 Switzerland 2902 11712 4.04 0.18 7680 47450 6.18 0.72 Spain 1440 4119 2.86 0.06 2486 5486 2.21 0.08 12243 89477 7.31 1.35 Great Britain 13699 78192 5.71 1.18 Other European countries 2943 10355 3.52 0.16 Australia 1552 4948 3.19 0.07 11057 19929 1.80 0.30 Japan 468 1201 2.57 0.02 Canada 1478 5933 4.01 0.09 New Zealand 296 788 2.66 0.01 USA 6307 21109 3.35 0.32 Other non-European countries 4809 14705 3.06 0.22

Total 1022798 6608172 6.46 100.00 Effects of season on economy

Ministry of Tourism

AirportsJP Aerodromi of Montenegro Montenegroairlines TAXPORESKA ADMINISTRATION UPRAVA Crne Gore Montenegroairlines June-Septemberjun/septembar January-Septemberjanuar/septembar January-Septemberjanuar/septembar EU 21% PDVVAT +2%+2% Promet aviona -8% Broj letova + 21% Number of planes - 8% Number of flights + 21% UkupnoTotal taxes porezi +9,4% +9,4%

PrometNumber putnika of passengers -13% NumberBroj putnika of passengers + 7% UkupnoTotal doprinosi contributions 16,75% - 13% + 7% +16,75%    Effects of season on economy

GRANIČNIBorder crossings PRELAZI TUNELSozina SOZINATunnel

January-Septemberjanuar/septembar January-Septemberjanuar/septembar Turnover of vehicles Number of vehicles Promet2.595.208 vozila + 2% Broj1.834.683 vozila -2% 2.595.208+ 2% 1.834.683 - 2%

PrometTurnover putnika of passengers - 3% PrihodRevenues -6%

9.382.608 6.273.771 € 9.382.608 6.276.771 € - 3% - 6% 

  Guest Survey 2009

Ministry of Tourism

● The National Tourist Organization, in cooperation with the German Technical Coop- eration Association and the survey bureau “DeFacto Consultancy”, implemented Guest Survey 2009 in the period June to end of October 2009.

● The purpose of the Survey was to obtain an objective and representative picture of the satisfaction of guests during their stay in Montenegro, all aimed at quality develop- ment and innovating tourist offer, and its positioning on the European market.

● The results of this project provided answers to questions such as: age of tourists visit- ing Montenegro, gender, monthly income, nationality, etc. A specific item is related to questions regarding the stay of tourists in Montenegro: revisiting of Montenegro, the most important activities during their stay, tourist places visited in Montenegro, excur- sions in the region, consumption, etc.

● According to current plans, the Survey will be implemented in the same period next year as well. Results of the Survey:

Have You ever been in Montenegro? 100.0 15.8%

80.0 44.1% 49.9%

60.0 No Yes 81.7% 40.0 Yes, only one day 47% 38.9%

20.0

11.3% 2.5% 8.9% 0.0 South Center North Results of the Survey:

Ministry of Tourism

60 Interest in returning to Montenegro? 2009 50

40 2008 2008

30 2009 2009 2008

20 2008 2009 2008 10 2009

0 Yes Maybe No Do not know Results of the Survey:

Would you recommend Montenegro for holidays to your relatives and friends?

100.0 6.7% 6.7% 1.6% 9.7% 11.9% 15.6% 80.0 17.4% Don’t know

60.0 No Maybe 40.0 Yes 66.2% 78.4% 84.8%

20.0

0.0 South Center North Results of the Survey:

Ministry of Tourism

How would you rate your overall holiday impressions in Montenegro?

100.0 1.0% 7.3% 1.2%

80.0 Don’t know

60.8% 47.1% 48.7% 60.0 Very poor Poor 40.0 Good Very good 20.0 29.9% 49.3% 49.7%

0.0 South Center North CHARACTERISTICS OF THE SEASON

● It progressed in extraordinary conditions of the global economic and financial crisis. ● Projections of the Economic Policy of the Government of MNE achieved. ● Revenues at the last year’s level (around 490 mil. €). ● Financial indicators increase faster than physical indicators. ● Survey of tourists’ impressions provided very good results.

► TOURISM SECTOR IN THIS EXCEPTIONAL YEAR DEMONSTRATED HIGH LEVEL OF VITALITY.

Negative aspects: ● Grey economy persists, although at a lower extent. ● The problem of noise prominent in tourist places. ● Safety in traffic improved, but insufficiently. ● General level of cleanliness needs to be raised to a higher level. CHARACTERISTICS OF THE SEASON

Ministry of Tourism

● The quality of offer improved ● Total of 285 hotels in Montenegro, modernized or 1.600 rooms put in function, ● 19 beaches hold prestigious international quality symbol “Blue Flag” ● 6 marines pre-categorized ● 6100 work permits issued, which cover close to 60.000 beds in private accommodation ● National network of hiking and biking tracks identified in the length of around 6.000 km ● Rich and increasingly distinguished cultural-entertaining programme Activities of the Ministry and the NTO in 2009

According to the European Policy, activities of the Ministry were aimed at:

● Mitigating negative effects of global economic crisis on tourism in Montenegro. ● Keeping the most important emissive tourist markets. ● Balanced development of tourism based on principles of sustainable development. ● Improved quality of tourist offer and its standardization. ● Developing diversified offer, with a special emphasis on nature-based tourist offer. ● Creating more friendly environment for investments in tourism. ● Creating infrastructure conditions for implementation of development plans. ● Educating tourism staff in line with the Strategy of Human Resources in Tourism. ● Improving cooperation at all levels of government – national, local, private sector, non-governmental organizations. Activities during 2009

Ministry of Tourism

● The Ministry of Tourism and the National Tourist Organization have undertaken activities to- wards implementing priority tasks defined by the Tourism Development Strategy, and towards implementation of projects which contribute to improved tourist offer, extended season and valorization of existing potentials in line with principles of sustainable development. Special attention was paid to the projects aimed at sustainable use of natural resources. ● For the purpose of improving the quality of services, in line with the Strategy of Human Resources in tourism, activities are intensified towards improving vocational education, i.e. establishing a link between tourism economy and educational institutions. ● Together with donors (USAID, ADA, GTZ, UNDP, SNV, etc.), projects are implemented which create conditions for further improvement of tourist offer of Montenegro: development of agro-tourism, health and wellness tourism, culture tourism, improved processing of statistical data, etc. Additionally, significant cooperation is established with Italian Government as well, which provides strong support to drafting strategic documents and developing specific proj- ects for tourism development in Kolašin, Žabljak municipalities, then in , for construc- tion of the first Eco-building in MNE, etc. ● Within the cooperation with NGO sector, 40 tourist projects were supported this year, and co-financing of 44.500 € was ensured for these projects. Cooperation with the UN World Tourist Organization

● As a result of successful cooperation between the Ministry of Tourism and the World Tourist Organization, in October 2009, in Kazakstan, Montenegro was selected to be vice presiding country of the European Commission of the United Nations World Tourist Organization (UNWTO – which gathers 45 countries) for the next two years. Slovenia was selected to be the presiding country, while the second vice presiding place was given to France.

● The European Commission of the United Nations World Tourist Organiza- tion traditionally holds the most important position in the UNWTO’s work, and its work over a number of decades has contributed considerably to positioning of Europe in tourism in the world. Cooperation with the World Travel and Tourism Council

Ministry of Tourism

● For the purpose of objective positioning of Montenegro as a tourist destination in in- ternational environment, as a condition for realistic identification and projecting goals of economic policy, and making the right decisions, the Ministry of Tourism, in cooper- ation with the World Travel and Tourism Council (WTTC), has continuously undertaken activities aimed at improvement of statistical methodology since 2003 in relation to monitoring of tourist turnover and effects of tourism as economic sector which di- rectly and indirectly multiplies its positive business effects.

● According to the 2009 report of the World Travel and Tourism Council, the results of satellite account of effects of tourism, which was prepared by the Prognosis Institute from Oxford, are:

● Direct and indirect shares of tourism in Gross Domestic Product in 2009 will amount to 730,0 mil EUR or 20.8% of total GDP (it amounted to 690,7 mil. € in 2008). Direct share will amount to 366,3 mil. € (353,4 in 2008) or 10,5% of total GDP Cooperation with the WTTC

● Total employment in wider tourism-generated economy in 2009 is envisaged at 29.000 jobs, or 17,8% employees in all economic sectors. The total of 15.000 jobs in tourism as an economic sector (directly) makes around 9% of total employment in 2009.

● Capital investments in Montenegrin tourism (improving buildings, amenities and equip- ment, and infrastructure) will amount to around 288,4 mil EUR in 2009 or 33,7% of total capi- tal investments.

● Tourism and travel sector will grow in the period 2010 – 2019 at annual rate of 6,2%, which is above the rate envisaged at the world level for the same period, which amounts to 4%. Cooperation with the European Travel Commission

Ministry of Tourism

53rd meeting of the Board of Directors and 77th General Assembly of the European Travel Com- mission (ETC) held on 14 October in the Hotel “Splendid Conference&Spa Resort” in Budva.

ETC gathers 39 European countries, their Na- tional Tourist Organizations respectively. Pri- ority task of this organization, in addition to cooperation and exchanging experiences be- tween members, is to promote Europe and create integral offer of tourist Europe, by pro- moting specific features and characteristics of every country on distant markets. This Commis- sion was founded in 1948, and Montenegro has been a member state since October 2006 and has been increasingly involved in the Working Group. Large investment contracts concluded in 2009

In order to maintain dynamics of creating high-quality tourist facilities in Monte- negro, new, integral green field projects are crucial.

After transparent tender procedure and successful negotiations, contracts were concluded with reputable companies for long-term lease and investments in the Luštica Peninsula:

● Tivat municipality: 6,5 mil. m2 , 8 hotels, moorings for yachts, luxury villas, golf courts and commercial facilities, minimum investment 150. million €, total investment 1,5 billion €. Partner: Orascom Hotel Development – Switzerland – Egypt

● municipality (Dobreč – Rose): 522 thousand m2, 1 hotel and 29 rent-a villas – implementation plan 4 years, investment 245 million € Partner: Equest Fund Limited - Sweden

Implementation of projects will start in 2010. Diversification of tourist offer / example

Ministry of Tourism

Hiking & Biking Project is an excellent example of sustainable valorization of resources in the central and northern regions of Montenegro:

● Top hiking and biking trails identified and documented ● More than 1000 km of mountain trails marked ● Implementation of Bed & Bike standards started (pilot project of 20 accommodation units) ● New concept for the appearance of holiday resorts on trails ● Conditions created for training and licensing of mountain guides ● Signposting unified ● A book with 1700 km of trails published ● Mountain Rescue Service better equipped ● Improved human resources ● New panoramic map for internet with a view of top trails ● Promotional maps obtained new technical basis ● GIS – electronic map with mountain trails

Tourist inspection

Ministry of Tourism

● In the period from 16.06. to 10.09. 2009, 23 ● A priority in the work of the tourist in- tourist inspectors performed 7155 inspec- spection were the controls which influence tion supervisions of the subjects to control. suppressing the start of engaging in activi- The legal framework, which was the basis for ties without work permits in order to reduce implemented inspection activities present- grey economy, control rental of vessels and ed in the Report, refers to enforcement of scooters, control the mediation on the street the Law on Tourism with related regulations, in terms of renting private accommodation the Law on Inspection Supervision, the Law (“dealers”), control advertising of accommo- on Offences, the Law on Marine Resources dation capacities contrary to the decision of with the Regulation on planned and built the competent authority, control the condi- bathing places, and other legislation which tions for providing services on bathing plac- regulate hospitality and tourism activities. es – beaches and the control which directly 5264 irregularities were identified during in- influenced the protection of users of services spection supervisions. – tourists (reporting through the call centre, and through a direct telephone line of the tourist inspection). WORK OF TOURIST INSPECTION

January-Septemberjanuar/septembar June-Septemberjun/septembar BrojNumber kontrola of cotrols +7% BrojNumber kontrola of controls +7% 13.98813.988 7.1757.175 + 7% + 7% Irregularities Irregularities Nepravilnosti9.765 -2% Nepravilnosti5.264 -10% 9.765- 3% 5.264- 10%

Fines amountings

Mandatne1.433 kazne -4% 1.433- 4% 

   Ministry of Tourism PR & PROMOTIONAL ACTIVITIES DURING 2009 Promotional campaign on TV networks on international and regional markets

Ministry of Tourism

New clips ● „Breathtaking Montenegro“ ● Winter clip “Udahni duboko” (Take a Deep Breath) Promotional campaign on global TV networks

CNN (19th March – 31st December) Travel Channel 700 broadcasts,18 million viewers (1900 broadcasts, 9 million viewers)

Euronews (19th March – 28th June) Fashion TV (May) 2300 broadcasts, 10 million viewers, 200 broadcasts,10 million viewers 8 languages Promotional campaign in electronic media in the Region

Ministry of Tourism

Serbia Macedonia (Pink , B92, Fox and RTS ) (A1 TV, A2 TV) Number of broadcasting 1044, GRP 2426, Number of broadcasting 300 (May-June) Every citizens of Serbia has seen the clip 3 times at average

Bosnia and Hercegovina Albania (Pink BiH, TV Hayat, TV Mreža Plus, OBN) (TV Klan, Top Channel, TV Vision) Number of broadcasting 1082, GRP 1427, around Number of broadcasting 170 (May-June) 5.9 million viewers

Slovenia Kosovo (POP TV, TV 3, TV Novo Mesto) (RTK, KTV, TV 21) Number of broadcasting 414, GRP 472, around 1 Number of broadcasting 140 (May-June) million viewers Outdoor campaign in the Region

Serbia Macedonia 3 mega boards (Belgrade and Novi Sad) 22 bilboards in Skoplje and bigger towns of 32 bilboards (Local Tourist Organization of Macedonia Budva) Kosovo Bosnia and Hercegovina 12 bilboards (Priština, Mitrovica, Djakovica) 770 bilboards (Sarajevo and bigger towns of B&H) Representative offices of the National Tourist organization of Montenegro

Ministry of Tourism

 

 Belgrade, Serbia  Sarajevo, Bosnia and Herzegovina  Frankfurt, Germany Presentation of tourist offer in the Region

Serbia: Kosovo: Niš, 8th April Priština, 6th-8th May Novi Sad, 14th April Macedonia: Subotica, 15th April Skoplje, 11th May Zrenjanin, 16th April Slovenia: Kraljevo, 21st April Maribor, 20th May Čačak, 22nd April Novo Mesto, 21st May Kragujevac, 23rd April Ljubljana, 22nd May Belgrade, 31st August - workshop to promote post-season Belgrade, 11th December - Workshop to promote winter season

Bosnia and Herzegovina: Sarajevo, 5th May Tuzla, 7th May Banja Luka, 8th May Sarajevo, 15th December – Workshop to promote winter season

Presentation of tourist offer on international market

Ministry of Tourism Albania Tirana, 2nd June

Russia Moscow, 4th June Moscow, 19th October -workshop to promote postseason

France Paris, 24th June

Hungary Budapest, 25th June

Germany Roadshow – Red Table (Munich, Cologne, Frankfurt) 17th – 19th November Presentation on international fairs

Market Fairs Held in Period FERIEN Vienna - Austria 15-18 January Western Europe BIT Milan – Italy 19-22 February Reisepavillon Munich – Germany 26 February-02 March ITB Berlin – Germany 11-15 March IMEX Frankfurt-Germany 26-28 May RDA Cologne-Germany 4-6 August Top Resa Paris, France 22-25 September WTM London, Great 9-12 November Briatain EIBTM Barselona, Spain 1-3 December Holiday World Prague – Czech 05-08 February Republic Eastern Europe MITT Moscow – Russia 18-21 March Conventa Ljubljana – Slovenia 22-23 January Region IFT Belgrade - Serbia 26 February-01 March Travel fair Priština - Kosovo 06-08 May Local market METUBES Budva – Montenegro 12-14 February Cityscape Abu Dhabi – UAE 19-22 April Other ATWS (Adventure Quebec, Canada 19-22 October Travel World Summit) Study groups of journalists and tour-operators

Ministry of Tourism

Study group of journalists from the Region, 12th – 14th February Helio skiing, 16th – 22nd March Study group of British media 6th-10th May NTV, Russia, 8th – 15th May Study group of hiking & biking tour-operators, 9th-14th June Study group of German media, 3rd-8th June Study group of Bosnian media, 15th-18th June Expedition Globetrotter, 23rd-26th June Observer Money, 24th June – 1st July RTS, July De Morgen, 10th – 14th July France 5, 29th August-5th September Study groups of journalists from the Region: Dove, Italy, 8th-13th September Macedonia, 19- 22nd November Officiel Voyage, 16th-22nd September Serbia, 3rd- 6th December Study group of tour-operators from B&H, 10th- 13th December Germany, 2nd – 11th November Albania, 17th-20th December Year of E-marketing in tourism

Portal www.montenegro.travel has been visited 426.425 times, increase of 173,75%. Regular updating and promotion of current events and offers during the season in co- operation with the LTOs

Campaign “Do not leave tourists in the dark” was launched by the NTO in May, and it was intended to all who want to be promoted on official tourist webportal.

Montenegro Customer Care 1300 – avail- able 24 hours a day. Through Call Centre, by dialling 1300, tourists can book accom- modation and get all the necessary tourist- related and general information, file a com- plaint and appraisals. Promotional material

Ministry of Tourism ● New editions of brochures: Winter Explorer, Summer Explorer, Hiking & Biking catalogue, maps with hiking and biking tracks and proposed tours ● Reprint of other promotional material done ● The book of tracks “Wilderness Biking Montenegro” published ● Guides for nautical tourism ● Rough Guide, Lonely Planet and Laertes published guides for Montenegro. Promotional educational activities on local market

Membership in international organiza- Developing nature-based tourism, hiking tion “Leave No Trace” and biking, Andrijevica, July 2009 Extracts from international printed media

Ministry of Tourism

Extracts from printed media in the Region

Ministry of Tourism

WBA “WILD BEAUTY AWARDS” 2009

Ministry of Tourism

WINNERS OF THE “WILD BEAUTY AWARD 2009” BY CATEGORIES ARE:

I Hotels Hotel “Splendid Conference & Spa”, Bečići Best hotel in Montenegro

“Forza mare”, Kotor Best small hotel on the coast (up to 25 rooms)

“Ski hotel”, Žabljak Awarding of annul awards for a contribu- Best small hotel in continental region (up to 25 tion to quality, affirmation and promo- rooms) tion of tourist offer of Montenegro “Wild ”Ruža vjetrova”, Bar Beauty Award 2009” was held on 16th De- Best new hotel (this new category includes recon- cember in Villa Gorica in under structed hotels, more than 70%) auspices of the President of the State Filip “Vardar”, Kotor Vujanović, organized by the NTO. Best city hotel (located in the very centre of the town) WBA “WILD BEAUTY AWARDS” 2009

“Kula Damjanova”, Plav 4. Campaigns Best hotel whose specific features contribute to „Kotor Art”, Kotor improved tourist offer Campaign which contributed to promoting and im- proving image of Montenegro 2. Company The Award Council and the Jury singles out the cam- paign “Ova zemlja nam je dom”, which considerably “HIT Montenegro”, Budva contributed to creating awareness of importance of Company with the largest contribution to tourism sustainable development and the quality of life of all development citizens, and its implementation involved the whole Montenegrin public, and promotes environmental „Alfa tours”, Budva protection and directly affects image of Montenegro Tourist Agency with the best results as a tourist destination.

3. Events 5. Beaches “Dani vina i ukljeve” “MCM rental Velika plaža”, (Days of Wine and bleak), Virpazar Best beach Best tourist event in Montenegro 6. Tourist place/ location Music Festival “Pjesma Mediterana 2009” Kolašin (The song of the Mediterranean 2009), Best tourist place Budva Event of the year – event with the strongest promo- tional effect for Montenegro WBA “WILD BEAUTY AWARDS” 2009

Ministry of Tourism

7. Website Minić was awarded, which is a unique guide with 17 www.montenegroairlines.com carefully selected tracks in the length of more than The best tourist web-site 1700km. 8. Media / author’s work, author Best project in education in tourism Essay of Milisav Popović “Balkan work of art”, „Labor market Oriented Curriculum Pro- published in anniversary edition of the “National gram” Geographic” Magazine. Project of the Faculty of Tourism and Hospi- 9. Projects in tourism tality / Kotor Best project in nature-based tourism project for innovating educational plan and pro- Within the Hiking&Biking Project, the "Wilderness gramme within academic specialized study pro- gramme of tourism, in line with the needs of tourist Biking Montenegro” Book of Tracks, by Rade economy. »MONTEPUT» Tel: + 382 20 22 44 93 Email: monteput@ t-com.me

»JP AERODROMI CRNE GORE» Tel: +382 20 444 222

Strategic partners »T- MOBILE» Tel: +382 1500www.t-mobile.me Ministry of Tourism National Tourist Organization

Rimski trg 46 Rimski trg 47 81 000 Podgorica 81 000 Podgorica Tel: +382 (0)20 482 333, 482 145 Tel: +382 (0)20 235 155, 235 156 Fax: +382 (0)20 234 168 Fax: +382 (0)20 235 159 e-mail: [email protected] e-mail: [email protected] Web: www.mt.gov.me Web: www.montenegro.travel