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INFORMATION on TOURISM in 2009 Ministry of Tourism INTRODUCTION

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INFORMATION on TOURISM in 2009 Ministry of Tourism INTRODUCTION Ministry of Tourism INFORMATION ON TOURISM IN 2009 Ministry of Tourism INTRODUCTION The 2009 tourist season progressed in extraordinary circumstances, giv- en the economic crisis which largely influenced tourist trends not only in our country but in the region as well. The projections of the 2009 Economic Policy are achieved. Finan- cial and physical indicators are at the level of the last year’s indicators, and surveys show a high level of satisfaction of tourists. Having in mind objective conditions, the achieved results can be considered a large suc- cess. Activities focused on preparing the season Ministry of Tourism Within the preparations for this year’s tourist season, considerable funds were in- vested in improving communal and road infrastructures. During the season, the work of communal services and power supply sys- tem were at a satisfactory level, and when speaking about water-supply, a number of activities were undertaken to reduce losses of the existing network by replacing worn-out pipes, and finding new springs in order to provide a longer-term solution to the problem. It is expected that majority of works will be completed next season, so municipality networks will be ready for the completion of the Project Regional Water-supply System. ● road infrastructure - more than 27 million € invested ● airport infrastructure – more than 6 million € invested ● transmission and distribution network improved– more than 4 million € invested ● infrastructure on border crossings improved and the time tourists spend on border crossings reduced. Activities focused on preparing the season Towards the crisis tourist year, the Government of Montenegro, municipalities, National Tourist Organization and tourist economy implemented a set of measures: ● Reduced taxes on income of private entities from 15% to 12% ● Subsidies to small and medium size enterprises for electricity 10% ● Additional subsidies to distributive consumers of 5% for the period from 1st April to 30th September ● Duties affecting the prices of fuel removed ● Fees for using construction land removed ● Taxes and contributions on salaries reduced ● NTO implemented intensive campaigns on local, regional and global markets ● Tourism economy reduced prices by up to 30% and offered a number of benefits to tourists ● Banking sector has not responded to the need for short-term crediting of the needs of tourist economy Activities focused on preparing the season Ministry of Tourism ● Monthly sessions of the Coordination Body were held, and it was chaired by the President of the Government; members of the Coordination Body are Government representatives, managers of public enterprises and institutions, Mayors of tourist municipalities and representatives of private sector, ● Three operational teams are established by the Coordination Body and representa- tives of private and public sectors participated in its work, ● A uniform Communication Strategy is defined with clear and harmonized messages to all emissive markets, ● The result is 88% of implemented activities which are defined by the Action Plan that was adopted by the Government in October 2008. Tourist turnover – quantitative and qualitative effects ● During the first ten months of 2009, Montenegro was visited by 1.178.650 tourists, which makes an increase of 2,25%, with 7.439.604 overnights, or 2,43% less than in the same period of 2008. ● Considered by countries, the most overnights were realized by tourists from Serbia – 31%. A considerable share in tourist turnover was realized by tourists from the EU countries this year as well – 21%. Having in mind the extraordinary conditions of the season, it was to be ex- pected that a significant number of overnights would be realized by the tourists from former YU region – 17%. ● When speaking about qualitative effects of the summer tourist season, the data obtained from the Central Bank of Montenegro confirm that this season was satisfactory from financial aspect as well. ● The revenues generated in the first ten months amount to almost 490 million €, which is almost at the same level as in the same period last year. ● According to projections, it is expected that Montenegro will be visited by around 1,2 mil- lion tourists by the end of 2009 (by around 2% more than in 2008), and realize around 7,6 mil. overnights (2,5% less than last year). Revenue (January – October) Ministry of Tourism 490 million € 500.0 400.0 490 495 300.0 200.0 100.0 0.0 Revenue 2009. Revenue 2008. Tourist turnover for 2009 Quantitative indicators (january-october) •●• NOĆENJANOĆENJA OVERNIGHTS 7.439.6047.439.6047.439.604 --2.43%-2.43% 2.43% InostraniInostraniForeign 6.608.1726.608.1726.608.172 --3.17%-3.17% 3.17% DomesticDomaćiDomaći 831.432831.432831.432 ++3.88%+3.88% 3.88% ●• •TOURISTS TURISTITURISTI 1.178.6501.178.6501.178.650 +2.25%+2.25% InostraniInostraniForeign 1.022.7981.022.7981.022.798 ++1.73%+1.73% 1.73% DomesticDomaćiDomaći 155.852155.852155.852 ++5.82%+5.82% 5.82% * Average lenght of stay : 6.31 days Quantitative indicators (january-december) FORECAST •●• NOĆENJANOĆENJA OVERNIGHTS 7.599.3357.599.3357.599.335 --2.50% -2.50%2.50% ●•• TOURISTS TURISTITURISTI 1.211.6731.211.6731.211.673+ +2.10% +2.10% 2.10% Overnights by municipalities Ministry of Tourism Bar 12% Budva 44% Kotor 4% Tivat 3% Ulcinj 9% Herceg Novi 24% OstaleOthers opštine 24% 24% Structure of tourists Other ex YU Countries RusijaRusia i andbivše ex SSSR (except Slovenia) 17% Countries 14% članice SSSR-a 14% OstaleOther Evropske European and Ostale Ex-Yu države 17% inon vanevropske European countries zemlje 6% (osim Slovenije) 6% SrbijaSerbia 31% 31% EU CountriesEU 21% 21% DomaćiDomestic 11% 11% Structure of foreign tourists January – October 2009 Ministry of Tourism Structure of overnights Country Tourists Overnights Average stay in days in percentages Albania 36420 186798 5.13 2.83 Austria 11814 56870 4.81 0.86 Belgium 7405 46701 6.31 0.71 Belarus 1468 14097 9.60 0.21 Bosnia and Herzegovina 100000 759403 7.59 11.49 Bulgaria 5824 22409 3.85 0.34 Czech Republic 25816 171433 6.64 2.59 Denmark 1137 5256 4.62 0.08 Estonia 274 1344 4.91 0.02 Finland 1677 7642 4.56 0.12 France 32719 192749 5.89 2.92 Greece 2767 5137 1.86 0.08 Holland 4105 27260 6.64 0.41 Croatia 14428 56685 3.93 0.86 Ireland 1452 6040 4.16 0.09 Island 189 445 2.35 0.01 Italy 41553 223875 5.39 3.39 Kosovo 48854 285735 5.85 4.32 Latvia 1647 11319 6.87 0.17 Lithuania 2570 18052 7.02 0.27 Luxembourg 1381 10181 7.37 0.15 Hungary 32463 204801 6.31 3.10 Macedonia 19173 145306 7.58 2.20 Norway 5061 43297 8.56 0.66 Structure of foreign tourists January – October 2009 Structure of overnights Country Tourists Overnights Average stay in days in percentages Germany 17888 108784 6.08 1.65 Poland 14964 123354 8.24 1.87 Portugal 8437 42654 5.06 0.65 Romania 7802 37772 4.84 0.57 Russia 144285 1055266 7.31 15.97 Slovakia 8867 61770 6.97 0.93 Slovenia 18025 82621 4.58 1.25 Serbia 332973 2277712 6.84 34.47 Switzerland 2902 11712 4.04 0.18 Sweden 7680 47450 6.18 0.72 Spain 1440 4119 2.86 0.06 Turkey 2486 5486 2.21 0.08 Ukraine 12243 89477 7.31 1.35 Great Britain 13699 78192 5.71 1.18 Other European countries 2943 10355 3.52 0.16 Australia 1552 4948 3.19 0.07 Israel 11057 19929 1.80 0.30 Japan 468 1201 2.57 0.02 Canada 1478 5933 4.01 0.09 New Zealand 296 788 2.66 0.01 USA 6307 21109 3.35 0.32 Other non-European countries 4809 14705 3.06 0.22 Total 1022798 6608172 6.46 100.00 Effects of season on economy Ministry of Tourism AirportsJP Aerodromi of Montenegro Montenegroairlines TAXPORESKA ADMINISTRATION UPRAVA Crne Gore Montenegroairlines June-Septemberjun/septembar January-Septemberjanuar/septembar January-Septemberjanuar/septembar EU 21% PDVVAT +2%+2% Promet aviona -8% Broj letova + 21% Number of planes - 8% Number of flights + 21% UkupnoTotal taxes porezi +9,4% +9,4% PrometNumber putnika of passengers -13% NumberBroj putnika of passengers + 7% UkupnoTotal doprinosi contributions 16,75% - 13% + 7% +16,75% Effects of season on economy GRANIČNIBorder crossings PRELAZI TUNELSozina SOZINATunnel January-Septemberjanuar/septembar January-Septemberjanuar/septembar Turnover of vehicles Number of vehicles Promet2.595.208 vozila + 2% Broj1.834.683 vozila -2% 2.595.208+ 2% 1.834.683 - 2% PrometTurnover putnika of passengers - 3% PrihodRevenues -6% 9.382.608 6.273.771 € 9.382.608 6.276.771 € - 3% - 6% Guest Survey 2009 Ministry of Tourism ● The National Tourist Organization, in cooperation with the German Technical Coop- eration Association and the survey bureau “DeFacto Consultancy”, implemented Guest Survey 2009 in the period June to end of October 2009. ● The purpose of the Survey was to obtain an objective and representative picture of the satisfaction of guests during their stay in Montenegro, all aimed at quality develop- ment and innovating tourist offer, and its positioning on the European market. ● The results of this project provided answers to questions such as: age of tourists visit- ing Montenegro, gender, monthly income, nationality, etc. A specific item is related to questions regarding the stay of tourists in Montenegro: revisiting of Montenegro, the most important activities during their stay, tourist places visited in Montenegro, excur- sions in the region, consumption, etc. ● According to current plans, the Survey will be implemented in the same period next year as well. Results of the Survey: Have You ever been in Montenegro? 100.0 15.8% 80.0 44.1% 49.9% 60.0 No Yes 81.7% 40.0 Yes, only one day 47% 38.9% 20.0 11.3% 2.5% 8.9% 0.0 South Center North Results of the Survey:
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