Agency Report 2004 Profiles

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TH ANNUAL AGENCY REPORT Profiles of the world’s top 50 marketing organizations INSIDE Top 50 ranking Company holdings Independent networks The leading marketing Profiles detail holding Indie networks, representing organizations ranked by company and core agency more than 1,375 agencies worldwide revenue in 2003: revenue, lead personnel, and worldwide, are shown by From New York’s Omnicom significant news reports. revenue. Profiles include net- Group at $8.62 billion to Segment data focus on core work account data, geographic Tokyo-based Nikkeisha at advertising, marketing servic- strengths and new agency $58.6 million. PAGE 3 es, and healthcare. PAGE 6 members. PAGE 48

Ⅵ THE WORLD’S TOP 50 About this profile edition

THIS REPORT IS A COMPANION to the 60th splits by U.S., non-U.S. and worldwide agencies until last year, but ended the annual Agency Report, published April when applicable, contact information, and practice when Congress passed the 19, 2004. The printed version provided significant news of the parent covering Sarbanes-Oxley Act that tightened rules rankings of the world's top 25 marketing 2003 and early 2004. Similar content is on disclosure. organizations, 457 U.S. agencies, multi- provided for the parent's major U.S. (and cultural and healthcare agencies, the sometimes non-U.S.) subsidiaries involved Ad Age estimates ad agencies and world's leading media specialist compa- in advertising and media. Financial data is media companies and marks them with an nies provided by Recma Institute, Paris, omitted on subsidiaries involved in mar- asterisk; it does not estimate marketing and a listing of independent agency net- keting services, healthcare and PR. services and healthcare agencies. For works. These individual rankings can be these segments, it generates a collective found under "Agencies" in the ● Revenue tallies and profiles of the estimate. For example, Omnicom Group's DataCenter section of AdAge.com. world's leading independent agency net- BBDO Worldwide agency unit is estimat- works. ed at $1.24 billion worldwide, an ad-only This pdf version of the Agency Report figure that doesn't include media. And provides additional details on the printed These independent agency networks Omnicom's Alcone Marketing Group, a rankings. It is grouped into three sections: are most commonly operated by fee-sup- marketing services agency, is part of a col- ported secretariats that develop services lective estimate for all Omnicom market- ● A ranking of the world's top 50 mar- to aid member agencies individually and ing services of $1.1 billion worldwide. keting organizations. collectively. This leadership unit also organizes "network" pitches for accounts, The world's top 50 marketing organi- most often against multinational agency TO REACH US zations, an expansion of the top 25 in the networks. These networks represent Online: published version, is a ranking by rev- 1,375 agencies worldwide. CLICK to get daily marketing news from AdAge.com enue of the companies that dominate the CLICK for AdAge.com’s Customer Service page advertising industry. A company's entire Revenue in the marketing disciplines Email: revenue is the basis of its ranking if its is the sum of three components: Fee For questions about this various marketing disciplines represent at income, markup on materials and servic- report, email least half the corporate totals. es, and the commission received for buy- [email protected] ing media. For general editorial information, When these disciplines comprise less write to [email protected] than half the revenue, only the sum of Among marketing services shops, rev- Subscription & single copy sales 1- the disciplines is tallied for the ranking. enue is often termed gross profit (net 888-288-5900; Advertising (212) Figures were obtained either via sales less cost of sales). The term "rev- 210-0159; Classified 1-800-248- Advertising Age questionnaire (found at enue" is synonymous with gross income, 1299; Reprints of the print edition AdAge.com/arq), pulled from public doc- the barometer of agency activity used in (717) 399-1900 Ext. 142; Library uments or estimated. Composition of the previous Ad Age rankings. services (312) 649-5476, (312) 649- list includes holding companies like 5329 Omnicom Group, single independent Ad Age estimated most ad agencies of News offices: agencies like Doner, and marketing serv- the larger publicly held marketing organ- New York (212) 210- ices companies like Alloy. izations because these companies gener- 0100; email: [email protected], Chicago ally do not provide agency splits on their (312) 649-5200; Detroit (313) 446- ● Profiles of the top 50 marketing organ- operating units. These estimates are 0320, Los Angeles (323) 370-2400; San izations. largely based on an agency's net billings Francisco (415) 459-1401;Washington performance and on their historic growth (202) 662-7200; London 44-207-457- The structure of the profiles for each patterns. The big marketing organizations 1400 marketing organization includes revenue provided revenue breakouts for their

60TH ANNUAL REPORT

© Copyright 2004 Crain Communications Inc. AgencyReport April 19, 2004 | Advertising Age |3 WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2003 RANK WORLDWIDE GROSS INCOME U.S. GROSS INCOME 2003 2002 ADVERTISING ORGANIZATION HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG 1 1 Omnicom Group New York $8,621.4 $7,536.3 14.4 $4,720.9 $4,284.6 10.2

2 3 WPP Group London 6,756.1 5,781.5 16.9 2,762.2 2,448.2 12.8

3 2 Interpublic Group of Cos. New York 5,863.4 6,203.6 -5.5 3,284.2 3,491.1 -5.9

4 4 Publicis Groupe Paris 4,408.9 4,107.6 7.3 1,984.0 1,933.5 2.6

5 5 Dentsu Tokyo 2,545.0 2,292.3 11.0 49.0 50.9 -3.6

6 6 Havas Suresnes, France 1,877.5 1,888.1 -0.6 789.8 824.8 -4.2

7 7 Grey Global Group New York 1,307.3 1,199.7 9.0 585.7 555.2 5.5

8 8 Hakuhodo DY Holdings* Tokyo 1,208.1 NA NA 0.0 0.0 NA

9 9 Aegis Group London 1,067.4 875.6 21.9 377.6 330.8 14.2

10 10 Asatsu-DK Tokyo 413.9 354.3 16.8 4.3 3.8 11.6

11 11 Carlson Marketing Group Minneapolis 322.4 328.5 -1.9 234.0 251.3 -6.9

12 13 Incepta Group London 254.1 240.9 5.5 70.6 70.1 0.6

13 12 Monster Worldwide New York 241.5 272.5 -11.4 149.7 169.8 -11.8

14 16 HealthSTAR Communications Woodbridge, N.J 233.0 180.0 29.4 233.0 180.0 29.4

15 14 Digitas Boston 209.5 204.0 2.7 209.5 204.0 2.7

16 17 MDC Partners Toronto 193.7 171.7 12.8 133.2 113.2 17.7

17 15 Tokyu Agency Tokyo 181.6 180.4 0.6 0.0 0.0 NA

18 18 Cheil Communications Seoul 173.0 165.0 4.8 9.2 6.5 40.2

19 30 SBI Group Salt Lake City 150.0 88.0 70.5 142.0 79.2 79.3

20 19 George P. Johnson Co. Auburn Hills, Mich. 150.0 149.3 0.5 117.9 120.4 -2.1

21 21 Doner Southfield, Mich. 137.0 121.5 12.8 122.7 109.7 11.8

22 20 Aspen Marketing Group West Chicago, Ill. 134.0 125.0 7.2 134.0 125.0 7.2

23 25 Alloy New York 128.0 101.2 26.5 128.0 101.2 26.5

24 26 Clemenger Communications Melbourne 125.7 100.9 24.6 0.0 0.0 NA

25 22 Select Communications* Koblenz, Germany 120.0 110.0 9.1 48.5 44.0 10.2

Note: Dollars are in millions. Minority-held agencies qualify as marketing organizations. 2002 rankings are based on data collected in 2003. See Page 2 for sources and methodology. *Figures are AA estimates. AgencyReport April 19, 2004 | Advertising Age |4 WORLD’S TOP 50 MARKETING ORGANIZATIONS Ranked by worldwide revenue in 2003 RANK WORLDWIDE GROSS INCOME U.S. GROSS INCOME 2003 2002 ADVERTISING ORGANIZATION HEADQUARTERS 2003 2002 % CHG 2003 2002 % CHG

26 27 Cossette Communication Group Quebec City $115.9 $100.4 15.4 $12.2 $10.8 13.6

27 24 Richards Group Dallas 114.5 103.1 11.1 114.5 103.1 11.1

28 29 DVC Worldwide Morristown, N.J. 99.0 93.4 6.0 38.1 37.6 1.3

29 23 ChoicePoint Precision Mktg. Alpharetta, Ga. 96.6 105.8 -8.7 96.6 105.8 -8.7

30 28 RPA Santa Monica, Calif. 95.1 93.8 1.4 95.1 93.8 1.4

31 31 inChord Communications Westerville, Ohio 89.7 82.9 8.2 89.4 82.4 8.5

32 33 M&C Saatchi Worldwide London 89.5 77.1 16.1 3.2 2.1 54.4

33 39 Armando Testa Group* Turin, Italy 87.0 70.1 24.1 0.0 0.0 NA

34 32 Asahi Advertising Tokyo 85.7 78.9 8.6 0.0 0.0 NA

35 35 Bartle Bogle Hegarty* London 84.3 75.4 11.8 26.3 25.0 5.2

36 34 Marketing Store Lombard, Ill. 83.9 76.6 9.4 35.4 35.0 1.2

37 36 Cramer-Krasselt Chicago 79.1 74.6 6.1 79.1 74.6 6.1

38 37 Wieden & Kennedy* Portland, Ore. 78.6 70.6 11.4 40.5 38.6 5.0

39 44 Springer & Jacoby* Hamburg 78.0 65.0 20.0 0.0 0.0 NA

40 42 Scholz & Friends Hamburg 73.7 65.5 12.5 0.0 0.0 NA

41 41 Protocol Marketing Group Deerfield, Ill. 70.0 68.3 2.5 70.0 68.3 2.5

42 43 Harte-Hanks Direct Langhorne, Pa. 68.6 65.0 5.5 68.6 65.0 5.5

43 40 SPAR Group Tarrytown, N.Y. 64.9 69.6 -6.8 64.9 69.6 -6.8

44 55 aQuantive Seattle 64.1 41.2 55.5 61.7 40.9 50.8

45 45 Oricom Co. Tokyo 63.1 60.2 4.9 0.0 0.0 NA

46 46 Ambrosi Chicago 63.0 60.0 5.0 63.0 60.0 5.0

47 38 Modem Media Norwalk, Conn. 61.0 70.1 -13.0 49.0 56.9 -13.9

48 48 Equity Marketing Los Angeles 61.0 53.8 13.3 49.7 41.7 19.1

49 52 Serviceplan Agenturgruppe Munich 60.8 48.8 24.5 0.0 0.0 NA

50 47 Nikkeisha Tokyo 58.6 57.2 2.5 0.0 0.0 NA

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9 Aegis Group into a global network with common products, systems and practices. The interactive unit plans to launch a second global interactive agency Revenue ($ in millions) 2003 2002 % chg network in 2004. Worldwide ...... $1,067.4 $875.6 21.9 U.S...... $377.6 $330.8 14.2 Top executive: Sarah Fay, pres Non-U.S...... $689.8 $544.8 26.6 Headquarters: Carat Interactive / 360 Newbury St., Boston, Mass. Employees 2003 2002 % chg 02115 / Phone: (617) 449-4100 / Fax: (617) 449-4200 / URL: Worldwide ...... 9,067 8,911 1.8 www.caratinteractive.com U.S...... 1,005 988 1.7 Non-U.S...... 8,062 7,923 1.8 Offices 2003 2002 % chg Media specialist agencies Worldwide ...... 109 101 7.9 Carat U.S...... 20 17 17.6 Agency totals Non-U.S...... 89 84 6.0 Billings ($ in millions) 2003 2002 % chg Notes: Aegis, traded on the London Stock Exchange, is a holding com- Worldwide...... $17,765.0 $17,028.0 4.3 pany housing media and market research entities. The media segment U.S...... $4,720.0 $4,535.0 4.1 includes the global media specialist company giant Carat and Carat Non-U.S...... $13,045.0 $12,493.0 4.4 Interactive, alternate media specialist company Vizeum, and Employees 2003 2002 % chg Posterscope, the outdoor advertising division. Market research harbors U.S...... 922 878 5.0 Synovate, a global market research network. Synovate represents Notes: Carat is the largest of four media agency networks within 33.7% of total revenue in 2003 vs. 34.2% in 2002. On the media side, Carat in 2003 bought 25% of Qin Jia Yuan, a leading program syndica- Aegis. International business now accounts for 50% of Carat’s tion company and TV drama producer in China. Vizeum, introduced in turnover. Carat netted $728 million in new wins in 2003; Europe con- June 2003 throughout Europe where it now operates in 17 countries, is tributed $271 million of the total; the Americas $276 million; and Asia- being expanded to the U.S. this year. Posterscope in November 2003 Pacific $181 million. Its sister media unit, Vizeum, was formed in early bought PSI Advertising, London, a planning and buying ad specialist in 2003 to serve local and regional agencies whose clients compete with airports, and merged it into Posterscope’s operations. Carat in January those of Carat. Vizeum has yet to enter the U.S. Carat formed Carat 2003 moved Copernicus, its U.S. research-based marketing consultancy, Sponsorship Solutions, New York, in August 2003 to develop sponsor- from Synovate to Carat. Growth at Aegis in 2003 was credited to solid ship opportunities in music, sports, entertainment and cause-related spending in media in the U.S. and Asia-Pacific markets. Europe held areas. Also in August, Carat opened Carat Affiliates, New York, to work back growth. CEO Douglas Flynn, in reporting results in March 2004, with independent creative agencies. The unit handles planning and said the spike in spending in 2004 as a result of the Summer Olympics buying. Recma supplied billings data. and the U.S. presidential election could leave 2005 sluggish because of Top executive: high interest rates and tighter U.S. fiscal policy following the presiden- David Verklin, CEO tial elections, a “surprising coincidence,” said Mr. Flynn rather tongue- Headquarters: Carat North America / Three Park Ave., New York, in-cheek. Carat’s U.S. number is for geographic breakout, the Americas, N.Y. 10016 / Phone: (212) 252-0050 / Fax: (212) 252-1250 / URL: and is an Ad Age estimate. Research represents an estimated 49% of www.carat-na.com the Americas’ total. The U.S. captures about 90% of the Americas media revenue. Vizeum Top executive: Douglas Flynn, CEO Agency totals Headquarters: Aegis Group/43-45 Portman Square, London, United Billings ($ in millions) 2003 2002 % chg Kingdom W1H 6LY/Phone: 44-20-7070-7700/Fax: 44-20-7070-7800 / $1,870.0 URL: www.aegisplc.com International...... NA NA Offices 2003 2002 % chg International...... 21 NA NA Marketing services agencies Notes: Vizeum is the name of the network launched in June 2003 by Carat Interactive Aegis that brings together non-Carat Aegis-owned agencies, including Agency totals Germany’s HMS and the U.K.’s BBJ. By year’s end Vizeum had Revenue ($ in millions) 2003 2002 % chg expanded to 21 offices in 16 countries, winning 24 new clients. Worldwide ...... $59.0 $45.9 28.5 Acquisitions have affected office growth: Aegis purchased Medialand in U.S...... $25.0 $21.0 19.0 Non-U.S...... $34.0 $24.9 36.5 the Netherlands and Mediahaus Seefeld in Switzerland. Recma sup- Employees 2003 2002 % chg plied billings data. Worldwide ...... 280 222 26.1 Top executive: Eric Drancourt, CEO U.S...... 130 95 36.8 Headquarters: Vizeum /Orion House, 5 Upper St., Martins Lane, Non-U.S...... 150 127 18.1 London, United Kingdom WC2H 9E8 / Phone: 44-20-7395-0888 / Notes: Carat Interactive in June 2003 brought its national agencies URL: www.vizeum.com AgencyReport April 19, 2004 | Advertising Age |7 23 Alloy a specialist in website and ad creative development, e-mail and rela- Revenue ($ in millions) 2003 2002 % chg tionship marketing; and Atlas DMT, creator of the Atlas Digital U.S...... $128.0 $101.2 26.5 Marketing Suite, an ad serving and campaign management platform Employees 2003 2002 % chg used by Avenue A to plan and buy media, manage creative, deliver and U.S...... 513 383 33.9 track ads, and analyze and optimize online campaigns. In December Offices 2003 2002 % chg 2002, the predecessor company, Avenue A, acquired i-Frontier. Atlas 9 6 50.0 U.S...... DMT was a spinoff of Avenue A in 2001. Notes: Alloy is a publicly-held media, direct marketing and marketing Top executive: Brian McAndrews, pres & CEO services company targeting Generation Y, the 60 million-plus youths Headquarters: aQuantive/506 Second Ave./Smith Tower, 9th fl., aged 10 to 24 in the U.S. Alloy integrates direct mail catalogs, print media, websites, on-campus marketing programs and promotional Seattle, Wash. 98104/Phone: (206) 816-8700/Fax: (206) 816-8808/URL: events—and features a portfolio of brands for Generation Y consumers www.aquantive.com and advertisers. Alloy’s integrated marketing component—the basis of its ranking in this report—is about a third of the company’s total revenue. Of the integrated component, the company’s direct marketing Marketing services agencies unit carries the 360 Youth moniker and the sales promotion side bears Avenue A the name Alloy Marketing & Promotion (AMP Agency). AMP is an Agency totals amalgam of sales promotion agencies folded into Alloy, including Revenue ($ in millions) 2003 2002 % chg MarketSource Corp., Triple Dot Communications and Target U.S...... $44.5 $38.2 16.4 Marketing & Promotions (TMP). The remaining integrated revenue Employees 2003 2002 % chg stream is interactive. The portion of the company not accounted for in 136 117 16.2 the financial returns shown is sales of merchandise. Alloy’s growth U.S...... spurt has come through acquisition, beginning in November 2001 with Notes: Avenue A, founded in 1997, is a digital marketing services and its purchase of 360 Youth, a division of MarketSource Corp. that offers technology company focusing on media planning and buying and is a full array of integrated and tactical media and marketing solutions to 100% owned by aQuantive. Avenue A, headquartered in Seattle and advertisers targeting both the teen and college markets. In March 2004 with a longstanding office in New York, added a Chicago office in Direct Impulse Lifestyle Marketing Agency (DI) entered the AMP fold January 2004. Its client list includes automotive, communications, as AMPdi. DI specializes in youth and multicultural markets through direct marketing, financial, packaged goods, pharmaceuticals, retail, event marketing. Top executive: Derek White, exec VP & gm technology and travel marketers. Avenue A uses Atlas DMT’s Digital Headquarters: Alloy/151 W. 26th St., New York, N.Y. 10001/Phone: Marketing Suite as its ad serving and campaign management platform (212) 244-4307/Fax: (212) 244-4311/URL: www.360youth.com to plan and buy media among other functions. Atlas Suite is a proprietary service owned by aQuantive. Top executives: Clark Kokich, pres-Seattle; James Warner pres-New 46 Ambrosi York; Maggie Boyer, gm-Chicago. Revenue ($ in millions) 2003 2002 % chg Headquarters: Avenue A / 506 Second Ave., 9th fl., Seattle, Wash. U.S...... $63.0 $60.0 5.0 98104 / Phone: (206) 521-8800 / Fax: (206) 521-8808 / URL: Employees 2003 2002 % chg www.avenuea.com U.S...... 450 450 0.0 Offices 2003 2002 % chg U.S...... 5 5 0.0 Healthcare agencies Notes: Ambrosi, established in 1971, is a retail and catalog agency that i-Frontier in 2003 drew 79% of its revenue from marketing services and the Agency totals remainder from traditional advertising. Revenue ($ in millions) 2003 2002 % chg Top executives: Mark Pearson, co-pres; Dan Morrissey, co-pres $9.7 $7.4 31.6 Headquarters: Ambrosi / 200 W. Jackson Blvd., ste. 800, Chicago, Ill. U.S...... 60606 / Phone: (312) 666-9200 / Fax: (312) 360-0977 / URL: Employees 2003 2002 % chg www.ambrosi.com U.S...... 67 54 24.1 Notes: I-Frontier, founded in 1996 as an online marketing agency, has a clientele strong in medical marketing. The Philadelphia-based firm 44 aQuantive provides integrated e-marketing services that include strategic consult- Revenue ($ in millions) 2003 2002 % chg ing, Web development, media planning and buying, online advertising Worldwide ...... $64.1 $41.2 55.5 creative, ad tracking, e-mail and loyalty marketing and search engine U.S...... $61.7 $40.9 50.8 optimization. It created eMedicine.com in July 2003 which operates a $2.4 $0.3 632.8 Non-U.S...... medical reference database called eMedicine Clinical Knowledge Base. Employees 2003 2002 % chg The agency was purchased in 2002 by Avenue A and is 100% owned by Worldwide ...... 376 278 35.3 Offices 2003 2002 % chg aQuantive. Worldwide ...... 8 6 33.3 Top executive: Brad Aronson, pres & founder Notes: Publicly-held aQuantive was formed in February 2003 as the Headquarters: i-Frontier/417 N. Eighth St., Philadelphia, Pa. 19123 umbrella holding for Avenue A, an Internet media specialist; i-Frontier, /Phone: (215) 351-0155/Fax: (215) 351-1571/URL: www.i-FRONTIER.com AgencyReport April 19, 2004 | Advertising Age |8

Notes: ADK America is a traditional ad agency largely representing 34 Asahi Advertising Japanese companies in the U.S. Revenue ($ in millions) 2003 2002 % chg Top executive: Shinya Miyata, chmn & CEO International ...... $85.7 $78.9 8.6 Headquarters: ADK America / 970 W. 190th St., ste. 710, Torrance, Employees 2003 2002 % chg Calif. 90502 / Phone: (310) 630-3600 / Fax: (310) 630-3620 / URL: International ...... 472 482 -2.1 www.adkamerica.com Offices 2003 2002 % chg International ...... 7 7 0.0 Notes: Asahi Advertising, established 77 years ago, is an integrated communications agency with two core offices, five branch offices and 22 Aspen Marketing Group six subsidiary companies in Japan. Asahi is a member of Worldwide Revenue ($ in millions) 2003 2002 % chg Partners Inc., an independent network of global agencies. Asahi grew U.S...... $134.0 $125.0 7.2 5.7% in yen, but 13.9% in U.S. dollars, a reflection of the dollar’s 7.8% Employees 2003 2002 % chg decline (on an average annual exchange basis) against the yen in 2003. U.S...... 310 290 6.9 Top executive: Katsuhiko Maki, pres & CEO Offices 2003 2002 % chg Headquarters: Asahi Advertising / G-7 Bldg., 16-12, Ginza 7-chome, U.S...... 9 9 0.0 Chuo-ku, Tokyo, 104-8313 / Phone: 81-3-3547-5400 / Fax: 81-3-3547- Notes: Aspen Marketing Services is a privately held marketing servic- 5548 / URL: www.asakonet.co.jp es agency with a heavy concentration of clients in the auto, telecom, travel, retail, financial services and computer industries. It draws 74% of its revenue from direct marketing and 19% from sales promotion. 10 Asatsu-DK Aspen underwent a restructuring in 2002 led by President & CEO Revenue ($ in millions) 2003 2002 % chg Patrick J. O’Rahilly, previously president of Aspen Direct, the compa- Worldwide ...... $413.9 $354.3 16.8 ny’s biggest unit. In the restructuring, MAP Promotions & Incentives U.S...... $4.3 $3.8 11.6 was sold back to Jim McGory, Schmidt-Cannon International was sold Non-U.S...... $409.6 $350.5 16.9 to former owner Joe Schmidt and B12 (interactive) in New York was Employees 2003 2002 % chg shuttered. The restructuring eliminated separate “subsidiary” names of Worldwide ...... 3,225 3,218 0.2 acquired shops such as Hanig & Co., Creative Marketing International, U.S...... 30 28 7.1 PhoneWorks, Corporate Trademarks and Aspen Direct and consolidat- Non-U.S...... 3,195 3,190 0.2 ed them into a single operating company with one profit-and-loss Offices 2003 2002 % chg sheet. The company also moved its headquarters from Ontario, Calif., Worldwide ...... 44 48 -8.3 the home of SCI, and resettled in West Chicago, Ill., home of what was U.S...... 2 2 0.0 formerly Aspen Direct. Aspen operates regional full-service offices in Non-U.S...... 42 46 -8.7 Alpharetta, Ga.; Boise, Idaho; Lake Orion, Mich.; Irvine, Calif.; and St. Notes: ADK, 20% owned by WPP Group, is a full-service network Petersburg, Fla., and sales offices in Flower Mound, Texas and headquartered in Tokyo. The DK stands for Dai-Ichi Kikaku, an agency Birmingham, Ala. with which Asatsu merged four years ago. ADK also draws returns, Top executive: Patrick O’Rahilly, pres & CEO small by comparison to its ad returns, from non-agency businesses: Headquarters: Aspen Marketing Group/1240 North Ave., West Nihon Bungeisha Publishing (magazine publisher), Taiyo Seihan (print Chicago, Ill. 60185/Phone: (630) 293-9600/Fax: (630) 293-7584/URL: and film processing), Sun Artist Studio (creative services and produc- www.aspen-marketing.com tion), Prime Pictures (TV commercial production), Supervision Inc. (creative services and production) and Tokyo Ad Party (creative services). In 2002 ADK purchased 70% of Eiken Co., Tokyo, an animation 35 Bartle Bogle Hegarty* production company, and 50% of Shanghai Advertising & Decorating Revenue ($ in millions) 2003 2002 % chg Co., heretofore a wholly-owned subsidiary of Shanghai YIBAI Co., a Worldwide ...... $84.3 $75.4 11.8 developer of department stores and large-scale shopping centers. In U.S...... $26.3 $25.0 5.2 January 2003 ADK struck an alliance with The Syndicate, a loose affil- Non-U.S...... $58.0 $50.4 15.1 iation of U.S. creative agencies that work on an ad-hoc basis with Employees 2003 2002 % chg Ogilvy & Mather on creative assignments, to serve ADK’s Japanese Worldwide ...... 510 NA NA clients in the U.S. Ogilvy holds no equity in The Syndicate. Offices ...... 2003 2002 % chg Top executive: Koichiro Naganuma, pres & grp chief operating offi- Worldwide ...... 5 5 0.0 cer U.S...... 1 1 0.0 Headquarters: Asatsu-DK / 13-1 Tsukiji 1-chome, Chuo-ku, Tokyo, Non-U.S...... 4 4 0.0 104-8172 / Phone: 81-3-3547-2003 / Fax: 81-3-3547-2345 / URL: Notes: www.adk.jp BBH is gradually building a worldwide network by establishing offices where it has won new accounts, although its latest startup was in Sao Paulo in September 2002 when BBH purchased a stake in Traditional agencies Neogama and renamed the shop Neogama BBH. Prior to this purchase, ADK America BBH expanded through agency startups in Singapore, New York and Agency totals Tokyo. BBH is 49% owned by Publicis Groupe. Ad Age estimated Revenue ($ in millions) 2003 2002 % chg returns for BBH. U.S...... $4.3 $3.8 11.6 Top executives: John Hegarty, chmn & ww creative dir; Nigel Bogle, Employees 2003 2002 % chg CEO; Simon Sherwood, chief operating officer U.S...... 30 28 7.1 Headquarters: Bartle Bogle Hegarty/60 Kingly St., London, United AgencyReport April 19, 2004 | Advertising Age |9

Kingdom W1B 5DS/Phone: 44-20-7734-1677/Fax: 44-20-7437- Notes: Cheil Communications, founded in 1973, is the largest agency 3666/URL: www.bartleboglehegarty.com group in South Korea where it accounts for about 20% of the advertising market. Cheil’s stock was first listed on the Korean Stock Exchange in 1998. Samsung Corp. has the largest holding at 12.64%; Samsung Card Traditional agencies has 3.04% and Samsung Electronics, 2.61%. Cheil grew out of the Bartle Bogle Hegarty New York* Samsung network and retains its gobal business with the help of strategic Agency totals alliance agreements with other agencies. Samsung is its biggest client, but Revenue ($ in millions) 2003 2002 % chg global marketers are well represented on its client roster in Korea. Cheil U.S...... $26.3 $25.0 5.2 has a strategic alliance with Interpublic Group of Cos.’ Foote, Cone & Offices 2003 2002 % chg Belding Worldwide to serve the global marketing initiatives of Samsung U.S...... 1 1 0.0 Electronics. It has struck similar strategic alliances with agencies on a Notes: BBH New York is the agency’s U.S. operation. Returns are an global level: Hakuhodo, McCann Erickson Worldwide, Intermarkets, Ad Age estimate. Mudra Communications, all advertising; Carlson Marketing Group, sports marketing; Orion SP and Draft, marketing services. Cheil grew Top executive: Cindy Gallop, pres 5.2% in SK won, which advanced 5.6% on an average annual exchange Headquarters: Bartle Bogle Hegarty New York / 7 W. 22nd St., New basis against the U.S. dollar in 2003. York, N.Y. 10010 / Phone: (212) 812-6600 / Fax: (212) 243-4110 / URL: Top executive: Dongman Bai, pres www.bartleboglehegarty.com Headquarters: Cheil Communications/736-1, Hannam-2 dong, Yongsan-gu, Seoul, South Korea 140-739/Phone: 82-2-3780-3467/Fax: 11 Carlson Marketing Group 82-2-3780-3051/URL: www.cheil.com Revenue ($ in millions) 2003 2002 % chg Traditional agencies Worldwide ...... $322.4 $328.5 -1.9 U.S...... $234.0 $251.3 -6.9 CCA Non-U.S...... $88.4 $77.2 14.5 Agency totals Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg $10.2 $6.6 54.3 Worldwide ...... 3,051 3,225 -5.4 Worldwide ...... $9.2 $6.3 44.1 U.S...... 2,016 2,197 -8.2 U.S...... $1.1 $0.3 279.4 Non-U.S...... 1,035 1,028 0.7 Non-U.S...... Offices 2003 2002 % chg Employees 2003 2002 % chg 57 45 26.7 Worldwide ...... 52 32 62.5 Worldwide ...... 43 40 7.5 U.S...... 21 17 23.5 U.S...... 14 5 180.0 Non-U.S...... 31 15 106.7 Non-U.S...... Notes: Carlson Marketing Group, part of privately-owned Carlson Notes: Cheil Communications America, established in 1992, is a con- Cos., is a worldwide marketing services agency network involved pri- solidation of offices in Ridgefield Park, N.J.; Richardson, Texas; and marily in sales promotion and customer loyalty programs. It is a sub- Irvine, Calif. sidiary of Carlson Cos., owner of Radisson Hotels, Country Inns & Top executive: Michael C.S. Kim, pres Suites, Park Plaza, Park Inn, Radisson Seven Seas Cruises, Carlson Headquarters: Cheil Communications America / 105 Challenger Rd., Wagonlit Travels, T.G.I. Friday’s and Gold Points Rewards, the Ridgefield Park, N.J. 07660 / Phone: (201) 229-6050 / Fax: (201) 229- online/offline customer loyalty program. In 2003 Carlson bought 6058 / URL: www.ccaworld.com Peppers & Rogers Group, a Norwalk, Conn., CRM company and kept it autonomous within the company. It also acquired the Learning Solutions Group, a training and performance improvement operation based in Minneapolis, from Boston-based Dove Consulting, and gave it 29 ChoicePoint divisional status. Precision Marketing Top executive: James J. Ryan, pres & CEO Revenue ($ in millions) 2003 2002 % chg Headquarters: Carlson Marketing Group/Carlson Parkway, P.O. Box $96.6 $105.8 -8.7 59159, Minneapolis, Minn. 55459/Phone: (763) 212-1797/Fax: (763) U.S...... 212-1896/URL: www.carlsonmarketing.com Employees 2003 2002 % chg U.S...... 640 550 16.4 Offices 2003 2002 % chg 18 Cheil Communications U.S...... 8 7 14.3 Notes: Revenue ($ in millions) 2003 2002 % chg The marketing communications arm of ChoicePoint Precision Marketing largely traces its genesis to the October 1998 acquisition of Worldwide ...... $173.0 $165.0 4.8 ChoicePoint Direct Inc., formerly known as Customer Development U.S...... $9.2 $6.5 40.2 Corporation. CPM is an integrated database marketing company pro- Non-U.S...... $163.8 $158.5 3.4 viding customized marketing programs primarily for clients in the Employees 2003 2002 % chg insurance, consumer finance, publishing and banking industries. Its 1,009 824 22.5 Worldwide ...... services include data, print fulfillment, database and campaign manage- 43 40 7.5 U.S...... ment services, as well as Web-based solutions. The marketing services Non-U.S...... 966 784 23.2 group is the basis for its ranking by revenue in this report. Offices 2003 2002 % chg Top executive: Suzanne Detlefs, VP & gm Worldwide ...... 22 15 46.7 Headquarters: ChoicePoint Precision Marketing/1000 Alderman Dr., U.S...... 3 3 0.0 Alpharetta, Ga. 30005/Phone: 1-800-864-1422/Fax: 309-689- Non-U.S...... 19 12 58.3 4444/URL: www.choicepointprecisionmarketing.com AgencyReport April 19, 2004 | Advertising Age |10 24 Clemenger Communications Traditional agencies Revenue ($ in millions) 2003 2002 % chg Cossette Post International ...... $125.7 $100.9 24.6 Agency totals Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg International ...... 1,159 1,140 1.7 U.S...... $12.2 $10.8 13.6 Offices 2003 2002 % chg Employees 2003 2002 % chg International ...... 36 42 -14.3 U.S...... 82 59 39.0 Notes: Clemenger Communications, founded in Melbourne in 1946, is Notes: Cossette Post (nee Post & Partners) is a traditional agency an Australian ad organization held 46.67% by Omnicom’s BBDO, acquired in 2001 by Cossette Communication Group. which hooked up with Clemenger in 1972. Clemenger operations Top executive: Peter Post, CEO Headquarters: include 10 agencies in Australia and New Zealand, 10 CRM shops, nine Cossette Post / 415 Madison Ave., New York, N.Y. 10017 / Phone: (212) 753-4700 / Fax: (212) 753-4996 / URL: consulting services, six media specialist operations and nine specialized www.cossettepost.com services companies. Apart from the BBDO holding in Clemenger, employees of the group hold the remainder of the ad organization. Clemenger, by virtue of location, grew substantially in U.S. dollars in 2003 because of the decline of the U.S. dollar against local currency. In 37 Cramer-Krasselt Australian dollars, Clemenger revenue was flat for the year. Revenue ($ in millions) 2003 2002 % chg Top executives: Robert Morgan, chmn; Hylton Mackley, dir U.S...... $79.1 $74.6 6.1 Headquarters: Clemenger Communications/474 St. Kilda Rd., Employees 2003 2002 % chg 519 478 8.6 Melbourne, Australia 3004/Phone: 61-3-9869-4444/Fax: 61-3-9820- U.S...... 1232/URL: www.clemenger.com.au Offices 2003 2002 % chg U.S...... 5 4 25.0 Notes: Cramer-Krasselt, founded in 1898, is an integrated agency owned by senior managers. It entered the New York market in late 2003 26 Cossette with the acquisition of Nichol & Co., now known as Nichol-CKPR. CKPR in October 2001 became an autonomous unit of C-K. PR is still Communication Group offered as an integrated service to C-K’s ad clients and accounts for Revenue ($ in millions) 2003 2002 % chg 13% of corporate revenue. The agency has offices in Chicago, Worldwide ...... $115.9 $100.4 15.4 Milwaukee, Orlando, Phoenix and New York. U.S...... $12.2 $10.8 13.6 Top executive: Peter Krivkovich, pres & CEO Non-U.S...... $103.6 $89.6 15.6 Headquarters: Cramer-Krasselt/225 N. Michigan Ave., 24th fl., Employees 2003 2002 % chg Chicago, Ill. 60601/Phone: 312-616-9600/Fax: 312-616-3839/URL: Worldwide ...... 1,264 1,248 1.3 www.c-k.com U.S...... 82 59 39.0 Non-U.S...... 1,182 1,189 -0.6 Offices 2003 2002 % chg 5 Dentsu Worldwide ...... 9 8 12.5 Revenue ($ in millions) 2003 2002 % chg U.S...... 1 1 0.0 Worldwide ...... $2,545.0 $2,292.3 11.0 Non-U.S...... 8 7 14.3 U.S...... $49.0 $50.9 -3.6 Notes: Cossette, founded in 1972 in Quebec City and publicly traded Non-U.S...... $2,495.9 $2,241.5 11.4 since 1999, includes divisions: Cossette Communications-Marketing, Employees 2003 2002 % chg which covers advertising; Blitz, which handles direct marketing, data- Worldwide ...... 14,193 13,153 7.9 base management and sales promotion; Optimum PR and Fusion, PR U.S...... 215 231 -6.9 providers; Grapheme, corporate identity and graphic design; Fjord, Non-U.S...... 13,978 12,922 8.2 interactive technologies; Impact Research, research; Koo Creative, Offices 2003 2002 % chg 124 100 24.0 Asian marketing; Cossette Media; Cossette B2B; Alias, urban youth Worldwide ...... 6 7 -14.3 marketing; and Nucleus Strategic Properties, strategic planning for U.S...... Non-U.S...... 118 93 26.9 brands and corporate development. Cossette entered the U.S. in 2001 Notes: Dentsu includes lead agency Dentsu in Tokyo, a network of when it acquired Post & Partners, New York, renaming it Cossette Post. Asian, U.S. and European shops, and 35% ownership of the Asian net- In early 2003 Cossette founded Alias Urban Marketing, a youth mar- work Dentsu, Young & Rubicam Partnerships. WPP Group owns the keting unit based in Vancouver, and acquired New York-based direct rest of that network. Dentsu also took a 15% stake in Publicis Groupe marketing agency Tarsitano Creative, renaming it Cossette Tarsitano. in 2002, making Dentsu one of Publicis’ largest shareholders. The Cossette in November 2003 bought 90% of Strateco Strategic investment largely came from Dentsu’s 22% interest in Bcom3 Group, Communications Group, Toronto, and renamed the shop Strateco-Blitz, purchased by Publicis in 2002. In March 2003 Dentsu dissolved reflecting its alignment with Cossette’s Blitz division. In December DentsuFUSE, a consulting company in Dentsu Group’s internet-relat- 2003 Cossette acquired Identica, a brand consultancy based in London. ed business. Dentsu Vietnam, 100% owned by Dentsu Asia (the oper- Top executive: Claude Lessard, chmn & CEO ating company that oversees and coordinates Dentsu’s activities in Headquarters: Cossette Communication Group/801, chemin Saint- Asia), began operating in March 2003 in Ho Chi Minh City. Dentsu and Louis, ste. 200, Quebec City, Que., Canada G1S 1C1/Phone: 418-647- Cyber Communications founded in June 2003 Dentsu e-Link, Tokyo, a 2727/Fax: 418-523-1689/URL: www.cossette.com specialist in Internet advertising, especially sales promotion among a AgencyReport April 19, 2004 | Advertising Age |11 battery of marketing services. Dentsu holds 34% and Cyber 66% of the Renegade Marketing Group venture. Cayenne Group, 40% owned by Dentsu, was to set up offices Agency totals in London, Paris and Warsaw in 2003 and early 2004 to help it manage Revenue ($ in millions) 2003 2002 % chg the recently won Skoda car account from Volkswagen Group. Dentsu in U.S...... $4.7 $4.7 0.0 October 2003 bought the rights to broadcast Major League Baseball in Employees 2003 2002 % chg Japan for about $275 million over six years. Denstu then resold the TV U.S...... 1 1 0.0 rights to broadcast networks in Japan. Dentsu Marcom, New Delhi, was Notes: Renegade is an ad agency with strong interactive and sales pro- formed in early 2004 with partner, Mogae Consultants, Mumbai. motion services. Dentsu last year opened its first Indian venture, Dentsu Top executive: Drew Neisser, pres & CEO Communications, Bangalore. Dentsu dominates the Japanese ad market Headquarters: Renegade Marketing Group / 75 Ninth Ave., 4th fl., which suffered its third consecutive decline in total advertising in 2003, New York, N.Y. 10011 / Phone: (646) 486-7700 / Fax: (646) 486-7800 / although TV showed an increase. The market hit $48.7 billion, down URL: www.renegademarketing.com 0.3% in yen. Dentsu says contributing factors causing the market’s depression were the war in Iraq, the outbreak of SARS, concerns about the stability of Japan’s financial system and lack of FIFA World Cup ad 15 Digitas dollars that were in the 2002 figures. Revenue ($ in millions) 2003 2002 % chg Top executive: Yutaka Narita, chmn & CEO Worldwide ...... $209.5 $204.0 2.7 Headquarters: Dentsu/1-8-1, Higashi-Shimbashi, Minato-ku, Tokyo, Employees 2003 2002 % chg 105-7001/Phone: 81-3-6216-5111/Fax: 81-3-6217-5516/URL: Worldwide ...... 1,228 1,174 4.6 www.dentsu.com Offices 2003 2002 % chg Worldwide ...... 5 5 0.0 Traditional agencies U.S...... 4 4 0.0 Colby & Partners Non-U.S...... 1 1 0.0 Agency totals Notes: Digitas, a publicly-held relationship marketing services firm Revenue ($ in millions) 2003 2002 % chg founded 23 years ago, offers strategy consulting, technology consulting U.S...... $17.2 NA NA and marketing agency services to a clientele that includes American Employees ...... 2003 2002 % chg Express, AOL, AT&T, Delta Air Lines and General Motors. Its top 10 U.S...... 76 72 5.6 clients by size accounted for 80% of its total fee revenue in 2003, up from 78% in 2002. Digitas in 2003 reported net income of $16.9 mil- Notes: Colby & Partners is part of Dentsu’s DCA Group, New York. lion on fee revenue of $209.5 million, compared with a net loss of $40.3 Top executive: Rick Colby, pres & exec creative dir million in 2002 on fee revenue of $203.9 million. The net loss resulted Headquarters: Colby & Partners / 2001 Wilshire Blvd., Santa from continued restructuring that began in 2001, a year marked by a Monica, Calif. 90403 / Phone: (310) 586-5600 / Fax: (310) 586-5894 / depressed global economy that deteriorated further after the terrorist URL: www.colbyandpartners.com attacks against the U.S. One of its larger clients, Morgan Stanley, was the largest tenant in the World Trade Center complex. Restructuring DCA Advertising costs of $41.9 million in 2001 and $47.1 million in 2002 affected earn- Agency totals ings. Restructuring largely meant office closures (Hong Kong, Miami Revenue ($ in millions) 2003 2002 % chg and Salt Lake City), office consolidations and high severence payouts. U.S...... $17.1 NA NA In 2003 severence costs were only $4.1 million. Employees 2003 2002 % chg Top executive: David Kenny, chmn & CEO U.S...... 56 NA NA Headquarters: Digitas/800 Boylston St., Boston, Mass. 02199/Phone: Notes: DCA Advertising forms part of Dentsu’s DCA Group, along (617) 867-1000/Fax: (617) 867-1111/URL: www.digitas.com with Colby & Partners, Santa Monica, Calif., and DCC, Toronto. Top executive: Toyo Shigeta, pres Headquarters: DCA Advertising / 666 Fifth Ave., 9th fl., New York, 21 Doner N.Y. 10103 / Phone: (212) 397-3333 / Fax: (212) 397-3322 / URL: Revenue ($ in millions) 2003 2002 % chg www.dcaadvertising.com Worldwide ...... $137.0 $121.5 12.8 U.S...... $122.7 $109.7 11.8 Oasis Advertising Non-U.S...... $14.3 $11.8 21.9 Agency totals Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... 991 930 6.6 U.S...... $8.2 $8.2 0.7 U.S...... 870 811 7.3 Employees 2003 2002 % chg Non-U.S...... 121 119 1.7 U.S...... 49 46 6.5 Offices 2003 2002 % chg Notes: Oasis Advertising, purchased in 2001 by Dentsu, is based in Worldwide ...... 10 10 0.0 New York, with an office in Los Angeles and an affiliated office in U.S...... 7 7 0.0 Toronto. Non-U.S...... 3 3 0.0 Top executive: Rand Pearsall, pres & founding ptnr Notes: Doner, an independent agency, was founded in Baltimore in Headquarters: Oasis Advertising / 520 Eighth Ave., 25th fl., New 1955, but during its growth years the past decade moved operations York, N.Y. 10018 / Phone: (212) 334-6330 / Fax: (212) 334-6388 / URL: increasingly to its Southfield, Mich., office. A good part of its growth www.oasisadvertising.com has come from winning the Mazda account in 1997. Baltimore finally AgencyReport April 19, 2004 | Advertising Age |12 lost its co-headquarters status to Southfield in 1998. In August 2003 accounts is Burger King Corp., although Equity has been hit by a reduc- Doner closed its direct-marketing unit in Baltimore and consolidated tion in sales related to reduced program volumes at Burger King, which the operation in Southfield. The agency transferred about 20% of the accounts for about 40% of its business. Other Equity units include office’s 75 employees thus effectively closing a chapter in the agency’s Logistix and SCI Promotions. The U.S. and international revenue splits history. are Ad Age estimates based on company-supplied gross income, its ter- Top executive: Alan Kalter, chmn & CEO minology for revenue used by Ad Age. Headquarters: Doner/25900 Northwestern Hwy., Southfield, Mich. Top executive: Donald A. Kurz, chmn & CEO 48075/Phone: (248) 354-9700/Fax: (248) 354 0203 Headquarters: Equity Marketing/6330 San Vicente Blvd., Los Angeles, Calif. 90048/Phone: (323) 932-4300/Fax: (323) 932-4400/ URL: www.equity-marketing.com 28 DVC Worldwide Revenue ($ in millions) 2003 2002 % chg Marketing services agencies Worldwide ...... $99.0 $93.4 6.0 U.S...... $38.1 $37.6 1.3 Equity Marketing* Agency totals Non-U.S...... $60.9 $55.8 9.1 Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg $47.1 $44.0 7.1 Worldwide ...... 1,335 1,311 1.8 Worldwide ...... $40.2 $36.9 9.0 U.S...... 270 261 3.4 U.S...... $6.9 $7.1 -2.8 Non-U.S...... 1,065 1,050 1.4 Non-U.S...... Offices 2003 2002 % chg Employees 2003 2002 % chg Worldwide ...... 9 8 12.5 Worldwide ...... 355 308 15.3 U.S...... 7 6 16.7 U.S...... 245 212 15.6 Non-U.S...... 2 2 0.0 Non-U.S...... 110 96 14.6 Notes: DVC Worldwide is a global sales promotion agency that utilizes Notes: The Equity Marketing U.S. brand is based on its marketing advertising, merchandising and co-marketing, as well as promotional, services unit that represents about 84% of the company’s total rev- interactive, experiential, relationship and healthcare marketing. DVC enue, the rest coming from consumer products. Acquisition has been a opened an office in Norwalk, Conn., in 2003 to house its co-marketing major form of growth for Equity. In 2002 Equity bought marketing unit. DVC has a strong presence in the U.K., where in 2001 it bought services agency Upshot shortly after Upshot’s parent, Ha-Lo Industries, Aspen Field Marketing, Maidenhead, U.K., a field marketing agency filed for bankruptcy protection. Ad Age estimated revenue for the com- with 800 employees. Aspen operates as an autonomous unit of DVC, pany based on publicly-disclosed gross income, the financial metric at formerly known as Dugan Valva Contess. Equity that is equivalent to revenue sought by Ad Age. Top executive: Sue Furlong, pres & chief operating officer-DVC Top executive: Donald A. Kurz, chmn & CEO North America Headquarters: Equity Marketing / 6330 San Vicente Blvd., Los Headquarters: DVC Worldwide/44 Whippany Rd., Morristown, Angeles, Calif. 90048 / Phone: (323) 932-4300 / Fax: (232) 932-4400 / N.J. 07960 / Phone: 973-775-6700 / Fax: 973-775-6701 / URL: URL: www.equity-marketing.com www.dvcworldwide.com 7 Grey Global Group 48 Equity Marketing Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $1,307.3 $1,199.7 9.0 $61.0 $53.8 13.3 Worldwide ...... U.S...... $585.7 $555.2 5.5 U.S...... $49.7 $41.7 19.1 Non-U.S...... $721.6 $644.5 12.0 Non-U.S...... $11.3 $12.1 -6.8 Employees 2003 2002 % chg Employees 2003 2002 % chg Worldwide ...... 10,500 10,500 0.0 Worldwide ...... 6 5 20.0 Notes: Grey Global Group includes partner companies Grey U.S...... 3 2 50.0 Non-U.S...... 3 3 0.0 Worldwide, Grey Healthcare, GCI (PR), Grey Synchronized Partners (it Offices 2003 2002 % chg includes G2 Worldwide, Grey Interactive Worldwide and Grey Direct), Worldwide ...... 355 308 15.3 APCO Worldwide (consultancy), MediaCom Worldwide and Alliance U.S...... 245 212 15.6 (New York-based entertainment). Grey has regional partners: J.Brown Non-U.S...... 110 96 14.6 Agency (co-marketer), G WHIZ (New York-based youth and enter- Notes: Equity Marketing, publicly traded since 1994 under the EMAK tainment marketing), Grey Insight Partners and WING Latino Group. symbol, is a diversified marketing services company that provides a Grey reported net income in 2003 of $29.1 million, up 59.3%, on rev- range of promotional programs and designs, develops and manufac- enue of $1.31 billion. Europe nearly surpassed North America in rev- tures distinctive consumer products based on company-owned brands enue totals, hitting $581.4 million, up 12%, versus North America’s or classic licenses. Equity creates, makes and markets Scooby-doo, Tub $585.7 million, up 5.4%. The strength of the euro (up 20% against the Tints (water color fiz tablets for children), Walt Disney Co.’s Kim U.S. dollar on an average annual exchange rate basis) contributed large- Possible and Baby Einstein brand videos sold largely at Target. Equity ly to that growth. in early 2004 acquired the promotional agency business of Johnson Top executive: Edward H. Meyer, chmn, pres & CEO Grossfield, a major provider of premiums for Subway Restaurants’ kids Headquarters: Grey Global Group/777 Third Ave., New York, N.Y. marketing program for more than a decade. One of Equity’s prime 10017/Phone: 212-546-2000/Fax: 212-546-1495/URL: www.grey.com AgencyReport April 19, 2004 | Advertising Age |13 Traditional agencies Interactive. Joseph Celia is president of the unit (and president of G2). Lawrence Kimmel is chairman & CEO of Grey Direct and Norman Grey Advertising & Media* Lehoullier is managing director of Grey Interactive. G2, founded in Agency totals 2000, is a global brand development and design consultancy with 41 Revenue ($ in millions) 2003 2002 % chg offices in 38 countries. It is headquartered at 747 Third Ave. in New $855.5 $781.4 9.5 Worldwide ...... York. $323.5 $285.4 13.4 U.S...... Top executive: Joe Celia, pres $532.0 $496.0 7.3 Non-U.S...... Headquarters: Grey Synchronized Partners / 777 Third Avenue, New Notes: Grey Advertising & Media is an Ad Age construct and repre- York, N.Y. 10017 / Phone: (212) 546-2695 / Fax: / URL: www.g2.com sents the estimated totals of Grey’s advertising and media operations. J. Brown Agency Grey Worldwide* Notes: Revenue for 2002 was restated by Ad Age. J. Brown Agency is Agency totals the new name for co-marketing agency J. Brown/LMC Group and Revenue ($ in millions) 2003 2002 % chg Crosscut, a retail sales force management unit of Dallas-based Worldwide ...... $650.2 $588.7 10.5 Crossmark that was merged into the Grey Global operation in January U.S...... $270.5 $236.2 14.5 2004. Grey owns 80% of the venture and Crossmark the rest. The joint Non-U.S...... $379.7 $352.5 7.7 venture serves as the Dallas office of J. Brown Agency. Notes: Grey Worldwide U.S. agency brand includes the Grey shops in Top executive: Jon Kramer, CEO New York, Los Angeles and San Francisco and an international network Headquarters: J. Brown Agency / 1010 Washington Blvd., 8th fl., of offices in 135 cities in 90 countries. Grey established a “village” sys- Stamford, Conn. 06901 / Phone: (203) 352-0600 / Fax: (203) 352-0798 tem within its New York office in 2002, each with three managing part- / URL: www.jbrown.com ners and three disciplines—creative, brand planning and account management. The “villages” are True Grey, Sticky Grey, Fresh Grey, Buzz Grey, Healthy Grey, Earl Grey; darkGrey, Platinum Grey and Healthcare agencies Ericsson/Fina. The village system is an effort to keep the entrepreneur- Grey Global Healthcare ial spirit in a large agency. Grey has kept each unit under the “magic Agency totals 150, the number of employees at which organizations become too large Revenue ($ in millions) 2003 2002 % chg to be truly dynamic,” the agency reported in establishing the villages. Worldwide ...... $108.2 $101.9 6.2 Grey has been a Procter & Gamble agency for 43 years. U.S...... $71.0 $66.2 7.2 Top executive: Steve Blamer, pres & CEO-Grey Worldwide N.Amer. Non-U.S...... $37.2 $35.7 4.2 Headquarters: Grey Worldwide / 777 Third Ave., New York, N.Y. Notes: Grey Global Healthcare is an Ad Age construct and represents 10017 / Phone: (212) 546-2000 / Fax: (212) 546-1495 / URL: the estimated totals of Grey Global’s healthcare marketing operations. www.grey.com Grey Healthcare Group WING Latino Group* Notes: Grey Healthcare Group is a consolidation of multiple health- Agency totals care marketing operations: GHG Advertising, New York; International Revenue ($ in millions) 2003 2002 % chg Meetings & Science, Stamford, Conn.; Phase V (medical education and U.S...... $9.1 $8.0 13.3 market conditioning), New York; Phase V Canada, Montreal; GCI Notes: Wing Latino Group brings into one shop the Grey units creat- Healthcare (PR), New York; Consumer Health Sciences (DTP/DTC ing campaigns to reach Spanish-speaking consumers in the U.S., Puerto healthcare data research), Princeton, N.J.; and OnCall (contract sales), Rico and Latin America. It has offices in New York, Los Angeles and Cincinnati. San Juan. Top executive: Lynn O’Connor Vos, CEO Top executive: Jackie Bird, pres & CEO Headquarters: Grey Healthcare Group / 114 Fifth Ave., New York, Headquarters: WING Latino Group / 114 Fifth Ave., 11th fl., New N.Y. 10011 / Phone: (212) 886-3000 / Fax: (212) 886-3271 / URL: York, N.Y. 10011 / Phone: (212) 500-9400 / Fax: (212) 500-9483 / URL: www.ghgroup.com www.winglatino.com Media specialist agencies Marketing services agencies MediaCom* Grey Marketing Services* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $205.3 $192.7 6.5 Worldwide ...... $252.4 $228.5 10.5 U.S...... $53.0 $49.2 7.8 $140.9 $120.1 17.4 U.S...... Non-U.S...... $152.3 $143.6 6.1 $111.5 $108.4 2.9 Non-U.S...... Employees 2003 2002 % chg Notes: Grey Marketing Services is an Ad Age construct and represents Worldwide ...... 2,835 2,792 1.5 the estimated totals of Grey’s direct marketing, sales promotion and U.S...... 435 420 3.6 interactive operations. Non-U.S...... 2,400 2,372 1.2 Notes: MediaCom is the unbundled media specialist company of Grey Grey Synchronized Partners Worldwide that generates more than half of its billings activity from Notes: Grey Synchronized Partners, established in 2002, is the global non-Grey AOR accounts. Ad Age estimated revenue based on billings umbrella for marketing services companies G2, Grey Direct and Grey provided by Recma. AgencyReport April 19, 2004 | Advertising Age |14

Top executive: Alexander Schmidt-Vogel, CEO-ww Employees 2003 2002 % chg Headquarters: MediaCom / 777 Third Ave., New York, NY 10017 / International ...... 815 1,044 -21.9 Phone: (212) 546-2100 / Fax: (212) 508-4387 / URL: Offices 2003 2002 % chg www.mediacom.com International ...... 7 9 -22.2 Notes: Daiko Advertising, established in 1944, is a network of Japan Public relations agencies and Far East agencies. Daiko has regional offices in Japan in Hokkaido, Sendai, Nigata, Tokyo, Nagoya and Osaka. Its overseas network is Grey PR* directed largely at China where it has offices in Hong Kong, Beijing, Agency totals Shanghai and Guangzhou City. A lead client at Daiko is Matsushita Revenue ($ in millions) 2003 2002 % chg Electric Industrial Co. It also serves Suntory Co., Kinki Nippon Railway $82.1 $79.9 2.7 Worldwide ...... Co., Okinawa Meiji Milk Products and Mie Prefecture among others. $41.2 $40.8 1.0 U.S...... Daiko is one of three agencies to form Hakuhodo DY Holdings and its $40.9 $39.1 4.4 Non-U.S...... subsidiary Hakuhodo DY Media Partners. Daiko Chairman Takeshi Notes: Grey PR is an Ad Age construct and represents the estimated Adachi is vice chairman and Daiko’s operating director, Toshinobu totals of Grey’s PR operations. Miyamoto, a director of the newly-created Hakuhodo DY Holdings. Top executive: Hideki Nakao, pres GCI/APCO Headquarters: Daiko Advertising / Shuwa Shiba Park Bldg., 4-1, 2- chome, Shibakoen, Minato-ku, Tokyo, Japan 105-8533 / Phone: 81-3- Notes: GCI, the PR unit of Grey Global Group, has more than 50 3437-8093 / Fax: 81-3-3437-8581 / URL: www.daiko.co.jp offices in 27 countries. APCO is a Washington-based public affairs agency. Top executive: Robert Feldman, pres & CEO-GCI Group Hakuhodo Headquarters: GCI/APCO / 825 Third Ave., New York, N.Y. 10022 / Agency totals Phone: (212) 537-8000 / Fax: (212) 537-8050 / URL: www.gcigroup.com Revenue ($ in millions) 2003 2002 % chg Worldwide...... $898.0 $861.0 4.3 Employees 2003 2002 % chg Worldwide ...... 4,300 4,305 -0.1 8 Hakuhodo DY Holdings* Offices 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... 60 48 25.0 Worldwide ...... $1,208.1 NA NA Notes: Hakuhodo is one of three agency networks in Hakuhodo DY Employees 2003 2002 % chg Holdings, formed in late 2003. Hakuhodo closed its U.S. shop, Worldwide ...... 5,695 NA NA Hakuhodo Advertising America, in 2003, but purchased a 49.9% inter- Offices 2003 2002 % chg est in Los Angeles agency Mendelsohn/Zien in May, and 49% of Worldwide ...... 75 NA NA McCaffery Ratner Gottlieb & Lane, New York, in September. The Notes: Hakuhodo DY Holdings is the newly established holding com- agency network also acquired 30% of Damm GmbH, a full-service shop pany created Oct. 1, 2003, to integrate the business operations of in Frankfurt, Germany. In the prior year, Hakuhodo took minority Hakuhodo, Daiko Advertising and Yomiko Advertising. Each is a whol- positions in two European and three Asian agencies and 60% of ly owned subsidiary of the holding company. Each holding company Australia's Morris Johnston Walpole. share is equal to one Hakuhodo share, 0.341 Daiko shares and 0.276 Top executive: Junji Narita, pres & CEO Yomiko shares. Total capitalization of the holding company is 10 billion Headquarters: Hakuhodo / 3-4-1 Shibaura, Minato-ku, Tokyo, Japan yen. Intent of the agencies is to take the holding company public. The 108-8088 / Phone: 81-3-5446-6161 / Fax: 81-3-5446-6166 / URL: holding company has a support staff of about 70 employees seconded www.hakuhodo.co.jp from the three participating companies. A fourth wholly-owned subsidiary of the holding company is Hakuhodo DY Media Partners, estab- McCaffery Ratner Gottlieb & Lane lished Dec. 1, 2003, and is capitalized at 1 billion yen. Cooperation on Agency totals the media front paved the way for the formation of the holding com- Revenue ($ in millions) 2003 2002 % chg pany. The three agency networks merged their media planning and U.S...... $8.4 NA NA buying operations in October 2001. In a separate agreement, ad organ- Employees 2003 2002 % chg ization Asahi Advertising, turned over its broadcast media buying to U.S...... 45 NA NA Hakuhodo in April 2002, to take advantage of economies of scale. The Notes: McCaffery Ratner Gottlieb & Lane sold 49% of itself to two agencies remain totally separate otherwise. HDY totals were esti- Hakuhodo in September 2003. It is a traditional agency. mated by adding up the three separate networks reported to Ad Age. Top executives: Jerry Gottlieb, chmn & CEO; Bill McCaffery, pres; Top executive: Takashi Shoji, chmn & representative dir Haruhiko Jitsukawa, intl dir Headquarters: Hakuhodo DY Holdings / Shiodome City Center, 5-2 Headquarters: McCaffery Ratner Gottlieb & Lane / 370 Lexington Higashi-Shinbashi 1 chome, Minato-ku, Tokyo, Japan 105-7115 / Ave., New York, N.Y. 10017 / Phone: (212) 706-8400 / Fax: (212) 490- Phone: 81-3-6218-9062 / Fax: 81-3-6218-9065 / URL: 1923 / URL: www.mrgl.net www.hakuhodody-holdings.co.jp Mendelsohn/Zien Advertising* Traditional agencies Agency totals Daiko Advertising Revenue ($ in millions) 2003 2002 % chg Agency totals U.S...... $21.6 $17.3 25.0 Revenue ($ in millions) 2003 2002 % chg Employees 2003 2002 % chg International ...... $210.7 $192.2 9.7 U.S...... 45 45 0.0 AgencyReport April 19, 2004 | Advertising Age |15

Notes: Mendelsohn/Zien sold a 49.9% stake to Hakuhodo in 2003. Notes: Havas this April unfurled its latest restructuring effort (its Top executive: Richard Zien, pres third in three years), this time to integrate marketing-services compa- Headquarters: Mendelsohn/Zien Advertising / 11111 Santa Monica nies into Euro RSCG Worldwide, its major advertising network. In the Blvd., 21st fl., Los Angeles, Calif. 90025 / Phone: (310) 444-1990 / Fax: restructuring, 19 marketing services companies were transferred to (310) 444-9888 / URL: www.mzad.com Euro RSCG from Arnold Worldwide Partners and Specialized Services (its marketing services group in 2003), eight companies were closed, Yomiko Advertising seven were reorganized and 16 sold. The reordering results in elimi- Agency totals nating the Specialized Services group, leaving Havas with three groups: Revenue ($ in millions) 2003 2002 % chg Euro RSCG Worldwide, the global advertising and marketing services International ...... $99.3 $88.1 12.8 network; MPG, the global media buying and planning network; and a Employees 2003 2002 % chg much-reduced Arnold Worldwide Partners, an advertising network for International ...... 580 730 -20.5 regionalized clients and considered an alternative network to Euro Offices 2003 2002 % chg RSCG. Cost of the reorganization approximated $200 million, 20% of International ...... 8 8 0.0 that for layoffs and 55% for real estate write-offs on vacant space. Notes: Yomiko, established in 1929 in Tokyo, has branch offices in Havas also plans to double the billings size of MPG within the next 12 Osaka, Nagoya, Sapporo, Fukuoka, Hiroshima and Sendai. Yomiko months through acquisitions and joint ventures. For 2003, Havas Chairman Makoto Toriyama is vice chairman of newly-formed reported a loss of $444.1 million compared to a gain of $38.4 million in Hakuhodo DY Holdings. the previous year on revenue of $1.9 billion, down 0.6% in U.S. dollars Top executive: Katsuhiko Koike, pres & representative dir on a constant basis, but down 17.2% in euros (the euro rose about 20% Headquarters: Yomiko Advertising / 8-14 Ginza 1-chome, Chuo-ku, versus the dollar in 2003). Organic revenue, excluding acquisitions and Tokyo, Japan 104-8686 / Phone: 81-3-3563-7889 / Fax: 81-3-3562-2594 currency fluctuations, fell 5.7%. Havas reported an operating margin of / URL: www.yomiko.co.jp 8.3% for the year, low compared to Publicis Groupe and WPP Group, both recording operating margins of 13% to 14% in 2003. Media specialist agencies Top executive: Alain de Pouzilhac, chmn Hakuhodo DY Media Partners Headquarters: Havas/2 allee de Longchamp, Suresnes, France F92281/Phone: 33-1-58 47 90 00/Fax: 33-1-58 47 99 99/URL: Notes: Hakuhodo, Daiko and Yomiko first merged their media units in www.havas-advertising.com 2001. It was the precursor to the merging of the rest of those agencies in the creation of Hakuhodo DY Holdings in 2003. Hakuhodo DY Media Partners was formally established as such in December of 2003 Traditional agencies and has bases in Tokyo and Osaka. Havas Advertising & Media* Top executive: Takashi Sato, pres & CEO Agency totals Headquarters: Hakuhodo DY Media Partners / Shiodome City Revenue ($ in millions) 2003 2002 % chg Center, 5-2 Higashi-Shinbashi 1-chome, Minato-ku, Tokyo, Japan 105- Worldwide ...... $1,144.7 $1,113.9 2.8 7115 / Phone: 81-3-6218-9179 / Fax: 81-3-6218-9183 / URL: U.S...... $442.1 $429.2 3.0 www.hakuhodody-media.co.jp Non-U.S...... $722.7 $684.7 5.6 Notes: Havas Advertising & Media is an Ad Age construct and represents the estimated totals of Havas’ advertising and media operations. 42 Harte-Hanks Direct Revenue ($ in millions) 2003 2002 % chg $68.6 $65.0 5.5 Archibald Ingall Stretton U.S...... Notes: Archibald Ingall Stretton is a five-year-old creative agency in Employees 2003 2002 % chg London. The agency is autonomous within Havas. Its accounts include 371 372 -0.3 U.S...... Skoda, Virgin.net, Granada and Lever Faberge. Notes: Harte-Hanks combined in early March 2002 its direct and Top executive: Stuart Archibald, ptnr interactive operations as Harte-Hanks Direct & Interactive. The Headquarters: Archibald Ingall Stretton / Berners House, 47-48 merged direct operation, headquartered in Langhorne, Pa., and interac- Berners St., London, W1T 3NF / Phone: 44-207-467-6100 / Fax: 44- tive unit, based in Lake Katrina, N.Y., are units of Harte-Hanks Inc., a 207-467-6101 / URL: www.archibaldingallstretton.com San Antonio company involved in customer relationship management and publishing, the latter including shoppers in California and Florida. Top executive: Frank A. Harvey, mg dir Arnold Worldwide* Agency totals Headquarters: Harte-Hanks Direct/2050 Cabot Blvd. West, Revenue ($ in millions) 2003 2002 % chg Langhorne, Pa. 19047/Phone: 215-750-6600/Fax: 215-750-7418/URL: Worldwide ...... $190.3 $201.0 -5.4 www.harte-hanks.com U.S...... $150.2 $162.0 -7.3 Non-U.S...... $40.0 $39.0 2.6 Employees 2003 2002 % chg 6 Havas Worldwide ...... 808 889 -9.1 Revenue ($ in millions) 2003 2002 % chg Notes: Arnold Worldwide is lead agency for the regional creative net- Worldwide ...... $1,877.5 $1,888.1 -0.6 work Arnold Worldwide Partners. The agency, Arnold Worldwide, has U.S...... $789.8 $824.8 -4.2 full-service offices in Boston (the headquarters), New York, Non-U.S...... $1,087.7 $1,063.3 2.3 Washington (McLean, Va.) and St. Louis. The AWP network includes Employees 2003 2002 % chg shops in London, Toronto, Paris, Dusseldorf, Milan, Madrid, Sao Paulo, Worldwide ...... 15,961 17,972 -11.2 Sydney, and Melbourne in addition to U.S. agency McKinney & Silver, AgencyReport April 19, 2004 | Advertising Age |16

Raleigh, N.C. Arnold’s media department is part of MPG USA, the RSCG Latino as managing director. Revenue for 2002 was restated by Havas media unit. The network and Arnold Worldwide agency are run Ad Age. by Ed Eskandarian. The network employs 1,078 people in seven U.S. Top executive: Jim Heekin, chmn & CEO offices, and 435 in 17 offices outside the U.S. for a total employee count Headquarters: Euro RSCG Worldwide / 350 Hudson St., New York, of 1,513 in 24 offices worldwide. Romain Dessal is network director. N.Y. 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: The network in 2003 dropped 61% in headcount worldwide from 2003 www.eurorscg.com levels, largely due to the Havas reorganization that stripped Brann Worldwide and Magnet from AWP and delivered them to Euro RSCG McKinney & Silver* Worldwide. AWP’s U.K. shop, 25-year-old WCRS, is in the process of Agency totals buying itself back from Havas, which will retain a 25% stake. Price of Revenue ($ in millions) 2003 2002 % chg the buyback is estimated at about $30 million. Revenue for 2002 was U.S...... $21.8 $19.7 10.5 restated by Ad Age. Employees 2003 2002 % chg Top executive: Ed Eskandarian, CEO U.S...... 140 126 11.1 Headquarters: Arnold Worldwide / 101 Huntington Ave., Boston, Notes: McKinney & Silver, a traditional ad agency with offices in Mass. 02199 / Phone: (617) 587-8000 / Fax: (617) 587-8070 / URL: Raleigh, N.C., and Fort Lauderdale, Fla., was purchase by Havas in early www.arnoldworldwide.com 2002. McKinney & Silver will relocate its offices to the American Tobacco Campus in the Bull Durham district of downtown Durham this Euro RSCG Worldwide* summer. Revenue for 2002 was restated by Ad Age. Agency totals Top executive: Brad Brinegar, pres & CEO Revenue ($ in millions) 2003 2002 % chg Headquarters: McKinney & Silver / 333 Corporate Plaza, Raleigh, $756.1 $733.3 3.1 Worldwide ...... N.C. 27601 / Phone: (919) 828-0691 / Fax: (919) 821-5122 / URL: $194.1 $191.5 1.4 U.S...... www.mckinney-silver.com Non-U.S...... $562.0 $541.7 3.7 Employees 2003 2002 % chg U.S...... 3,700 NA NA Marketing services agencies Notes: Havas Group reorganized Euro RSCG Worldwide this April, Havas Marketing Services* linking all but media buying and planning (MPG functions) and Agency totals regional network Arnold Worldwide Partners to the flagship network. Revenue ($ in millions) 2003 2002 % chg Euro RSCG Worldwide gained two divisions: Euro RSCG 4D, its mar- Worldwide ...... $625.7 $622.7 0.5 keting services division, and Euro RSCG Life, its healthcare division. U.S...... $242.7 $252.2 -3.8 Euro RSCG’s advertising element in the U.S. is now shared by Euro Non-U.S...... $383.0 $370.5 3.4 RSCG Worldwide-New York, Euro RSCG Worldwide-Chicago, Euro Notes: Havas Marketing Services is an Ad Age construct and repre- RSCG Worldwide-San Francisco and Euro RSCG Latino, formed in late sents the estimated totals of Havas’ direct marketing, sales promotion 2003 out of Euro RSCG MVBMS Hispanic. Also, reporting to Euro and interactive operations. RSCG is the PR unit, Euro RSCG Magnet, representing the merger this January of Magnet (formerly part of Arnold) and Euro RSCG Middleberg, a tech PR company. Euro RSCG views each of its advertis- Euro RSCG 4D ing units in New York, Chicago and San Francisco as separate brands Notes: Revenue for 2002 was restated by Ad Age. Euro RSCG 4D is (Ad Age presents them here as separate offices of Euro RSCG the new divisional name at Euro RSCG Worldwide for what Havas in Worldwide). The disparate marketing services and healthcare agencies 2003 called its Havas integrated marketing division. While the various of Euro RSCG 4D and Euro RSCG Life will lose their name identities agencies retained their separate name identities as part of the Havas this year. Among the advertising agencies, the MVBMS initials will be division, they are now losing those identifies under Euro RSCG erased from the New York shingle and the Tatham name will depart Worldwide. The U.S. agencies merging under the Euro RSCG 4D shin- from Chicago. The San Francisco agency is an amalgam of Black Rocket gle include Euro RSCG Devon Direct, Euro RSCG Impact, Euro RSCG Euro RSCG, the MVBMS shop in that city and Brann Worldwide’s San Tyee MCM, Euro RSCG Circle, Euro RSCG Interaction and Brann Francisco office. The Salt Lake City office, previously tied structurally Worldwide. (Brann’s San Francisco office is now part of Euro RSCG to the Tatham shop, closed in fourth quarter 2003. Prior to the renam- Worldwide-San Francisco, an ad agency). The Salt Lake City office, pre- ing of the Chicago office this month, the shop in 2003 received its sev- vious home of Interaction, an interactive network of agencies, was enth name in the last 13 years, from Euro RSCG Tatham to Euro RSCG closed in 2003. Chicago. Meanwhile, its advertising accounts have been drifting away. Top executive: George Gallate, CEO Red Lobster, Alberto-Culver and Sara Lee Corp.’s Hillshire Farms have Headquarters: Euro RSCG 4D / 350 Hudson St., New York, N.Y. been lost so far in 2004. Outside the U.S., in January 2004, Grupo Vale, 10014 / Phone: (212) 886-2000 / Fax: (212) 886-2016 / URL: Mexico City, became Grupo Vale Euro RSCG. The agency, founded in www.eurorscg4d.com 1981 by President & CEO Javier Vale, has 200 employees. Jim Heekin became chairman-CEO of Euro RSCG Worldwide in January 2004, succeeding Bob Schmetterer, who retired after 33 years in advertising. Mr. Healthcare agencies Heekin was CEO at McCann Worldgroup until February 2003 and had Havas Healthcare* joined Euro RSCG in October 2003 as president and chief operating Agency totals office, responsible for worldwide operations. Under the reorganization, Revenue ($ in millions) 2003 2002 % chg Euro RSCG Worldwide’s U.S. traditional shops are headed by CEOs: U.S...... $96.6 $94.4 2.3 Ron Berger, New York, Gary Epstein, Chicago, who will leave office this Notes: Havas Healthcare is an Ad Age construct and represents the summer, and John Yost, San Francisco. Douglas Patricio leads Euro estimated totals of Havas’ healthcare marketing operations. AgencyReport April 19, 2004 | Advertising Age |17

Euro RSCG Life was acquired in June 2000 to 48 at its merger. Magnet’s David Kratz Notes: Euro RSCG Life is the new name for the Havas healthcare became CEO and Magnet’s President Paul Jensen and Middleberg’s agencies division, which in the U.S. includes Euro RSCG Life Becker, President Aaron Kwittken share that office as co-presidents. Don Euro RSCG Life LM&P and Lena Chow Euro RSCG. The names of Middleberg, previous owner, became executive chairman. The firm these individual agencies will be phased out this year as they, in effect, reports to Euro RSCG Worldwide. Magnet formerly was part of Arnold become “offices” of Euro RSCG Life. Euro RSCG Life is unified by one Worldwide Partners. Top executive: management structure and a single P&L. This new Euro RSCG David Kratz, CEO Headquarters: Worldwide division offers advertising, PR, event promotion, medical Euro RSCG Magnet / 110 Fifth Ave., 6th fl., New education, consumer advertising, interactive and consulting services. York, N.Y. 10011 / Phone: (212) 367-6800 / Fax: (212) 367-7154 / URL: Becker brings to the table four medical education units, three strategic www.magnetcom.com marketing operations, and individual units focused on direct-to-consumer/direct-to-patient, branding, pharmaceutical consulting and oncology marketing. LM&P was a consolidation of lead medical shop 14 HealthSTAR Communications Lally, McFarland & Pantello, Nethod (Internet-based), Managed EDGE Revenue ($ in millions) 2003 2002 % chg (consultancy), PResence (PR), PeerMed (medical education) and Sales Worldwide ...... $233.0 $180.0 29.4 Machine (sales materials). Lena Chow focuses on biotechnology. In Employees 2003 2002 % chg September 2003, Havas acquired Money Syner Communications Worldwide ...... 540 NA NA (renamed Euro RSCG Life MSC at the time), a large U.K. healthcare Offices ...... 2003 2002 % chg agency. Worldwide ...... 11 NA NA Top executive: Ron Pantello, CEO U.S...... 10 NA NA Headquarters: Euro RSCG Life / 200 Madison Ave., New York, N.Y. Non-U.S...... 1 NA NA 10016 / Phone: (212) 251-2777 / Fax: (212) 251-2766 / URL: Notes: Woodbridge, N.J.-based HealthSTAR Communications is a pri- www.euroscglife.com vately held healthcare marketing organization incorporated in 2001. In April 2003 the company acquired Optima Educational Solutions, a Media specialist agencies provider of medical education services, and launched a new PR firm, HealthSTAR Public Relations. Last June Richard J. Levy, formerly CEO MPG* of Atlanta agency Adair-Greene, was brought in as president of Agency totals HealthSTAR Advertising, a division overseeing HealthSTAR’s adver- Revenue ($ in millions) 2003 2002 % chg tising operations. Worldwide ...... $176.6 $159.9 10.5 Top executive: Jerry Brager, chmn & CEO U.S...... $56.0 $56.0 0.0 Headquarters: HealthSTAR Communications/100 Woodbridge Non-U.S...... $120.7 $103.9 16.2 Center Dr., ste. 202, Woodbridge, N.J. 07095/Phone: (732) 726- Employees 2003 2002 % chg 0251/Fax: (732) 726-0943/URL: www.healthstarcom.com Worldwide ...... 2,260 2,192 3.1 U.S...... 422 405 4.2 Traditional agencies Non-U.S...... 1,838 1,787 2.9 Notes: MPG, shortened from Media Planning Group, is the media spe- Sawtooth Group cialist operations of Havas Advertising. It was created in 1999 with the Agency totals Revenue ($ in millions) 2003 2002 % chg merger of Media Planning, founded in 1978, and Mediapolis, founded U.S...... $14.0 $13.9 1.0 in 1980. In January 2003 the media planning and buying division at Employees 2003 2002 % chg Arnold Worldwide was integrated with MPG and renamed arnoldMPG. U.S...... 35 33 6.1 MPG is headquartered in Barcelona. Ad Age estimated revenue based Notes: Sawtooth Group is a privately held ad agency formed in 1988. on billings provided by Recma. It is affiliated with HealthSTAR on a non-equity basis. Top executive: Fernando Rodes, global CEO Top executives: Bill Schmermund, CEO & ptnr; Jay Quilty, ptnr & Headquarters: MPG / Dr. Fleming 17, Barcelona, Spain 08017/ dir-cleint svcs Phone: 34-93-306-89-00 / Fax: 34-93-414-72-13 / URL: www.mpg.com Headquarters: Sawtooth Group / 100 Woodbridge Center Dr., ste. U.S. Headquarters: MPG / 195 Broadway, 12th fl., New York, N.Y. 103, Woodbridge, N.J. 07095 / Phone: (732) 636-6600 / Fax: (732) 602- 10007 / Phone: (646) 587-5000 / Fax: (646) 587-5005 / URL: 4212 / URL: www.sawtoothgroup.com www.mpg.com Healthcare agencies Public relations agencies LehmanMillet Havas PR* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... $11.4 $11.3 1.0 U.S...... $10.5 $10.7 -1.8 Employees 2003 2002 % chg Notes: Havas PR is an Ad Age construct and represents the estimated U.S...... 47 46 2.2 totals of Havas’ PR operations. Notes: LehmanMillet serves as HealthSTAR’s medical device and diagnostics ad agency. Euro RSCG Magnet Top executive: Bruce Lehman, pres & CEO Notes: PR tech specialist Euro RSCG Middleberg in January 2004 was Headquarters: LehmanMillet / 60 Canal St., 3rd fl., Boston, Mass. merged into PR sibling Magnet Communications, creating Euro RSCG 02114 / Phone: (617) 722-0019 / Fax: (617) 722-6099 / URL: Magnet. Middleberg had dropped from 100 employees at the time it www.lehmanmillet.com AgencyReport April 19, 2004 | Advertising Age |18

Leverte Associates* Notes: Citigate is Incepta’s network of financial and corporate adver- Agency totals tising agencies. Citigate agencies include Citigate Albert Frank shops in Revenue ($ in millions) 2003 2002 % chg New York, London, Edinburgh, Cape Town and Hong Kong, as well as U.S...... $8.9 $8.5 4.7 Citigate Smarts throughout the U.K., Citigate Group Germany with Notes: Leverte Associates was formed in 1990 and specializes in offices in Frankfurt, Duesseldorf, Berlin and Bonn, and Citigate healthcare communications. Returns are Ad Age estimates. Gunpowder, Milan. Top executive: Robert J. Leverte, chmn Top executives: Philip Gregory, chmn & CEO, Citigate Albert Frank- Headquarters: Leverte Associates / 8 Wright St., Westport, Conn. U.K.; John Quartararo, mg dir-Citigate Albert Frank-USA 06880 / Phone: (203) 221-4900 / Fax: (203) 221-4901 / URL: Headquarters: Citigate Albert Frank / 26 Finsbury Square, London, www.leverte.com United Kingdom EC2A 1SH / Phone: 44-20-7282-8000/ Fax: 44-20- 7282-8080 / URL: www.citigateaf.com Strategic Medical Communications* U.S. Headquarters: Citigate Albert Frank / 850 Third Ave., 11th fl., Agency totals New York, N.Y. 10022 / Phone: (212) 508-3400 / Fax: (212) 508-3543 / Revenue ($ in millions) 2003 2002 % chg URL: www.citigateaf.com U.S...... $8.4 $8.1 4.6 Notes: Strategic Medical Communications is a full-service ad agency specializing in healthcare marketing. Ad Age estimated revenue for the 31 inChord Communications agency. Revenue ($ in millions) 2003 2002 % chg Top executive: Andrew Burling, sr VP & gm Worldwide ...... $89.7 $82.9 8.2 Headquarters: Strategic Medical Communications / 100 Woodbridge U.S...... $89.4 $82.4 8.5 Center Dr., ste. 202, Woodbridge, N.J. 07095 / Phone: (732) 726-0441 / Non-U.S...... $0.3 $0.5 -42.1 Fax: (732) 726-0951 / URL: www.strategicmedical.com Employees 2003 2002 % chg Worldwide ...... 539 516 4.5 U.S...... 532 509 4.5 12 Incepta Group Non-U.S...... 7 7 0.0 Revenue ($ in millions) 2003 2002 % chg Offices 2003 2002 % chg 17 16 6.3 Worldwide ...... $254.1 $240.9 5.5 Worldwide ...... 16 15 6.7 U.S...... $70.5 $70.1 0.6 U.S...... 1 1 0.0 Non-U.S...... $183.5 $170.8 7.4 Non-U.S...... Employees 2003 2002 % chg Notes: inChord Communications is primarily a marketing-service, Worldwide ...... 2,040 2,150 -5.1 healthcare marketing organization founded in 2001 by Gerbig U.S...... 380 427 -11.0 Snell/Weishemer, Columbus, Ohio, a primary company in the group. GSW is an ad agency focused on pharmaceutical, healthcare and con- Non-U.S...... 1,660 1,723 -3.7 sumer marketing. Other inChord shops: Blue Diesel, a Columbus, Offices 2003 2002 % chg Ohio-based technology, marketing and design interactive agency; Worldwide ...... 79 71 11.3 Creative Healthcare Solutions, Scottsdale, Ariz., a pharmaceutical and 18 18 0.0 U.S...... healthcare consulting and marketing company; Palio Communications, 61 53 15.1 Non-U.S...... Sarasota Springs, N.Y., a healthcare, pharmaceutical and consumer Notes: Incepta, a publicly-held international ad organization that advertising and communications company; Cadent (formerly S.G. operates 79 offices in 19 countries, is involved in marketing services, PR Madison), Irving, Texas, involved in strategic marketing and medical and specialist advertising (financial and corporate advertising, for education; Health Process Management, Doylestown, Pa., a data man- example). Sluggish economic conditions in its markets hurt the compa- agement and analytics business addressing the pharmaceutical and ny in 2003 as gross revenue (in British pounds) slipped 6% (down 11% biotechnology industry, and Y, New York, a brand advisory group in organic growth) and operating profit plunged 30%. PR represents involved in health and technology fields. 51% of gross revenue, marketing services 35% and specialist advertis- Top executive: R. Blane Walter, chmn & CEO ing the rest. Incepta generates 53% of its gross revenue from the U.K. Headquarters: inChord Communications/500 Olde Worthington Rd., Top executive: Richard Nichols, chief exec Westerville, Ohio 43082/Phone: (614) 540-6650/Fax: (614) 540-3200/ Headquarters: Incepta Group/3 London Wall Bldgs., London Wall, URL: www.inchord.com London, United Kingdom EC2M 5SY/Phone: 44-20-7282-2800/Fax: 44-20-7282-8030/URL: www.incepta.com Healthcare agencies Blue Diesel Traditional agencies Agency totals Citigate Revenue ($ in millions) 2003 2002 % chg Agency totals U.S...... $4.0 $3.9 2.4 Revenue ($ in millions) 2003 2002 % chg Employees 2003 2002 % chg Worldwide...... $46.5 $47.0 -0.9 U.S...... 27 41 -34.1 U.S...... $4.6 $7.1 -35.1 Notes: Blue Diesel is an interactive shop with a sizable list of medical Non-U.S...... $41.9 $39.9 5.1 clients. Offices 2003 2002 % chg Top executive: John Racik, pres & CEO Worldwide ...... 12 14 -14.3 Headquarters: Blue Diesel / 500 Olde Worthington Rd., Westerville, U.S...... 1 3 -66.7 Ohio 43082 / Phone: (614) 540-4226 / Fax: (614) 540-3155 / URL: Non-U.S...... 11 11 0.0 www.bluediesel.com AgencyReport April 19, 2004 | Advertising Age |19

Gerbig Snell/Weishemer IconMedialab back to the company’s founders and their investors. It Agency totals once held 20% of IconMedialab. Interpublic sold NFO WorldGroup for Revenue ($ in millions) 2003 2002 % chg $425 million to TNS, formerly known as Taylor Nelson Sofres, result- Worldwide ...... $52.5 $48.4 8.5 ing in a gain of $89.1 million. In the fourth quarter 2003, Interpublic U.S...... $52.2 $47.9 9.1 disbanded its year-old Sports & Entertainment Group umbrella unit, a Non-U.S...... $0.3 $0.5 -42.1 move that will produce $5 million in annual savings. It retained the Employees 2003 2002 % chg operating companies of SEG: Octagon Motor Sports, celebrity-oriented Worldwide ...... 261 254 2.8 PR firm PMK/HBH, Bragman Nyman Cafarelli, and event marketer U.S...... 261 254 2.8 Jack Morton Worldwide. In late 2003 Interpublic merged Suissa Miller Notes: Gerbig, Snell/Weisheimer became part of inChord into Dailey & Associates. Interpublic in January 2004 agreed to sell four Communications in July 2001. U.K. auto-racing tracks to MotorSport Vision for cash and reduced its Top executive: Phil Deschamps, pres-ww holding in Modem Media to 6.1% from 43%. Interpublic in February Headquarters: Gerbig Snell/Weishemer / 500 Olde Worthington Rd., 2004 sold majority stakes in two Draft units, Group III Promotions and Westerville, Ohio 43082 / Phone: (614) 848-4848 / Fax: (614) 848-3477 Premium Surge, both based in Chicago. Chris Coughlin was hired as / URL: www.gswa.com chief operating officer at Interpublic, assuming the role in August 2003. He had been exec VP, chief financial officer at Pharmacia. Sean F. Orr Palio Communications also left in August as executive VP and chief financial officer. Stephen Agency totals Gatfield, who left Leo Burnett as worldwide chief operating officer in Revenue ($ in millions) 2003 2002 % chg late 2003, was named exec VP of global operations and innovation at U.S...... $15.5 $11.3 37.1 Interpublic this February. For 2003, Interpublic suffered a net loss of Employees 2003 2002 % chg $451.7 million on revenue of $5.86 billion, down 5.4%, from what the U.S...... 100 82 22.0 company reported in 2002. Interpublic, however, restated revenue to $5.74 billion in 2002, reflecting discontinued operations, which would Notes: Palio Communications is a healthcare, pharmaceutical and con- put revenue up 2.2%. sumer advertising and communications company. Top executive: David Bell, chmn & CEO Top executive: Ed Mitzen, pres Headquarters: Headquarters: Palio Communications / 260 Broadway, Saratoga Interpublic Group of Cos./1271 Ave. the Americas, 44th Springs, N.Y. 12866 / Phone: (518) 524-8924 / Fax: (518) 583-1560 / fl., New York, N.Y. 10020/Phone: 212-399-8000/Fax: 212-399-8130/ URL: www.paliocommunications.com URL: www.interpublic.com Traditional agencies 3 Interpublic Group of Cos. Interpublic Advertising & Media* Revenue ($ in millions) 2003 2002 % chg Agency totals Worldwide ...... $5,863.4 $6,203.6 -5.5 Revenue ($ in millions) 2003 2002 % chg U.S...... $3,284.2 $3,491.1 -5.9 Worldwide ...... $3,752.3 $3,675.5 2.1 Non-U.S...... $2,579.2 $2,712.5 -4.9 U.S...... $1,876.2 $1,880.3 -0.2 Employees 2003 2002 % chg Non-U.S...... $1,876.2 $1,795.2 4.5 Worldwide ...... 43,400 NA NA Notes: Interpublic Advertising & Media is an Ad Age construct and U.S...... 17,900 NA NA represents the estimated totals of Interpublic’s advertising and media Non-U.S...... 25,500 NA NA operations. Notes: Interpublic Group of Cos. is a holding for four groups: McCann Worldgroup, Lowe + Draft Partnership, FCB Group and Sports & Accentmarketing* Entertainment Group (Octagon Motor Sports, celebrity-oriented PR Agency totals firm PMK/HBH, Bragman Nyman Cafarelli, and event marketer Jack Revenue ($ in millions) 2003 2002 % chg Morton Worldwide). In an executive shake-up in February 2003, David U.S...... $8.4 $7.6 11.0 Bell, Interpublic vice chairman and former chairman-CEO of True Notes: Accentmarketing is a Hispanic agency with a concentration in North Communications, succeeded John J. Dooner as chairman-CEO of auto industry clients. The agency has offices in Miami, Detroit and Los Interpublic. Mr. Dooner was made chairman-CEO of McCann Angeles. Accentmarketing is 49% owned by Interpublic. WorldGroup, a position he held from 1995 to 2000. James R. Heekin, Top executive: Fernando Bonet, pres whose titles went to Mr. Dooner, was fired. He has since become chair- Headquarters: Accentmarketing / 800 Douglas Rd., ste. 100, Coral man & CEO of Euro RSCG Worldwide. Bad news led to the shake-up: Gables, Fla. 33134 / Phone: (305) 461-1112 / Fax: (305) 461-0071 / Account irregularies primarily at McCann Erickson’s European opera- URL: www.accentmarketing.com tion forced Interpublic to restate earnings the last two quarters of 2002; the Securities and Exchange Commission launched a formal investiga- tion in January 2003 related to financial results from 1997 to 2002; Austin Kelley* Interpublic’s credit rating slipped due to the operational and financial Agency totals problems. In February Interpublic renegotiated its loan agreements, Revenue ($ in millions) 2003 2002 % chg giving it more time to pay down debt estimated at $2.9 billion. U.S...... $9.5 $8.9 6.1 Interpublic has improved its balance sheet by selling non-core assets Notes: Austin Kelley, a 28-year-old traditional ad agency, was bought and lowering costs by consolidating office space, merging agencies and by Interpublic at the end of 1998, the year that marked the death of its imposing layoffs. Cost-cutting measures have included the merging of founder, Austin Patterson Kelley. The agency is part of the aligned Bozell, New York, into Lowe & Partners, New York, forming Lowe New agency group within McCann Worldgroup. York and eliminating the Bozell name. Interpublic sold its 9% stake in Top executive: Jay Shields, pres & CEO AgencyReport April 19, 2004 | Advertising Age |20

Headquarters: Austin Kelley / 5901 Peachtree Dunwoody Rd., ste. Carmichael Lynch* 200C, Atlanta, Ga. 30328 / Phone: (770) 396-6666 / Fax: (770) 396-0301 Agency totals / URL: www.austinkelley.com Revenue ($ in millions) 2003 2002 % chg U.S...... $34.0 $34.1 -0.2 Avrett, Free & Ginsberg* Employees 2003 2002 % chg Agency totals U.S...... 270 NA NA Revenue ($ in millions) 2003 2002 % chg Notes: Carmichael Lynch, a traditional agency, was given its inde- U.S...... $21.5 $19.6 9.3 pendence from the Lowe + Draft Partnership sector of Interpublic in Notes: Avrett, Free & Ginsburg is an ad agency that entered 2003. Besides the advertising component of the 41-year-old agency, it Interpublic via Interpublic’s acquisition of True North offers design (Carmichael Lynch Thornburn) and PR (Carmichael Communications. AF&G is part of the aligned agency group within Lynch Spong) units. CL remains an autonomous unit within McCann Worldgroup. Interpublic. Top executive: Frank Ginsberg, chmn, CEO & chief creative officer Top executive: Leland Lynch, founder & CEO Headquarters: Avrett, Free & Ginsberg / 800 Third Ave., 35th fl., Headquarters: Carmichael Lynch / 800 Hennepin Ave., Minneapolis, New York, N.Y. 10022 / Phone: (212) 832-3800 / Fax: (212) 759-9603 / Minn. 55403 / Phone: (612) 334-6000 / Fax: (612) 334-6090 / URL: URL: www.afg1.com www.carmichaellynch.com

Berenter Greenhouse & Webster* Casanova Pendrill Publicidad* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... $4.6 $4.1 11.1 U.S...... $10.7 $9.6 11.0 Notes: Berenter, Greenhouse & Webster, part of the Lowe + Draft Notes: Hispanic agency Casanova Pendrill, founded in 1984 by Paul Partnership in Interpublic, is a traditional agency focusing on retail Casanova and Viviana Pendrill, became affiliated with Interpublic in advertising. Berenter came to Interpublic with the 2001 acquisition of December 1999 when it sold 49% of its stock to the holding company. Berenter’s former parent, True North Communications. Top executive: Dan Nance, pres & CEO Top executive: Marty Greenhouse, pres & co-creative dir Headquarters: Casanova Pendrill Publicidad / 275-A McCormick Headquarters: Berenter Greenhouse & Webster / 28 W. 23rd St., 4th Ave. ste. 100, Costa Mesa, Calif. 92626 / Phone: (714) 918-8200 / Fax: fl., New York, N.Y. 10010 / Phone: (212) 727-5600 / Fax: (212) 727- (714) 918-8295 / URL: www.cassanovapendrill.com 5601 / URL: www.bgwad.com Dailey & Associates* Campbell Mithun* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... $89.2 $90.1 -1.1 U.S...... $95.7 $95.5 0.2 Employees 2003 2002 % chg Notes: Campbell Mithun is a full-service agency founded in 1933 by U.S...... 375 320 17.2 Ray Mithun and “Inky” Campbell. Agency units include Campbell Notes: Dailey, founded 34 years ago, is a traditional agency aligned Mithun Design, healthcare, KidCom, eBusiness, promotion, direct, new under Lowe + Draft Partnership at Interpublic. Fellow Interpublic shop products and brand development and PR. Additional resources and Suissa Miller was consolidated into Dailey & Associates in late 2003 in partnerships of the agency include: Cash Plus, TV program develop- a move to cut costs at the holding company. SM principals Bruce Miller ment, syndication and spot TV buying; Casanova Pendrill, Hispanic and David Suissa, two former Procter & Gamble brand managers, advertising; and Pedersen Gesk, a package design company. Interpublic became vice chairmen at Dailey. One of Dailey’s founding partners, owns 80% of Campbell Mithun.The agency is part of the aligned agency group within McCann Worldgroup. Cliff Einstein, is now chairman. Ad Age restated 2002 revenue to Top executive: Les Mouser, pres & CEO include Suissa Miller as if it were part of Dailey & Associates since Headquarters: Campbell Mithun / 222 S. Ninth St., Minneapolis, January 2002. Minn. 55402 / Phone: (612) 347-1000 / Fax: (612) 347-1515 / URL: Top executive: Cliff Einstein, chmn www.campbellmithun.com Headquarters: Dailey & Associates / 8687 Melrose Ave., West Hollywood, Calif. 90069 / Phone: (310) 360-3100 / Fax: (310) 360-0810 Campbell-Ewald* / URL: www.daileyads.com Agency totals Revenue ($ in millions) 2003 2002 % chg Deutsch* U.S...... $146.3 $151.3 -3.3 Agency totals Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... 1,310 1,255 4.4 U.S...... $167.2 $158.2 5.7 Notes: Campbell-Ewald is a full-service ad agency that draws more Employees 2003 2002 % chg than 40% of its returns from marketing services functions, direct mar- U.S...... 1,024 1,011 1.3 keting, sales promotion and interactive. The agency also is a large cus- Notes: Deutsch, named Ad Age’s Agency of the Year for 2002, was tom publisher. C-E is independent of any Interpublic agency network. acquired by Interpublic in 2000. The agency and film production com- Top executive: Anthony J. Hopp, chmn & CEO pany, Open City Films, formed a venture called Deutsch Open City in Headquarters: Campbell-Ewald / 30400 Van Dyke Ave., Warren, September 2003 to produce independent movies. Deutsch is an Mich. 48093 / Phone: (586) 574-3400 / Fax: (586) 575-9925 / URL: autonomous agency within Interpublic. www.campbell-ewald.com Top executive: Donny Deutsch, chmn & CEO AgencyReport April 19, 2004 | Advertising Age |21

Headquarters: Deutsch / 111 Eighth Ave., 14th fl., New York, N.Y. Hill, Holliday, Connors, Cosmopulos* 10011 / Phone: (212) 981-7600 / Fax: (212) 981-7525 / URL: Agency totals www.deutschinc.com Revenue ($ in millions) 2003 2002 % chg U.S...... $102.6 $100.9 1.6 Foote Cone & Belding Worldwide* Employees 2003 2002 % chg Agency totals U.S...... 700 NA NA Revenue ($ in millions) 2003 2002 % chg Notes: Hill Holliday is an autonomous agency within Interpublic, is a Worldwide ...... $452.8 $441.2 2.6 U.S...... $221.6 $220.2 0.6 traditional agency that annually draws a fifth of its revenue from inte- Non-U.S...... $231.2 $221.0 4.6 grated marketing. It bought Erwin-Penland in January 2004. E-P, a Notes: Foote, Cone & Belding Worldwide is the lead agency in the FCB Greenville, S.C.-based agency, has the Southern and Southeast regional Group within Interpublic. Founded in 1873, Foote, Cone & Belding is business for Verizon Wireless account; Hill Holliday covers the mid- the world’s third oldest advertising agency. Its key offices are in Atlantic and Northeast for Verizon. In mid-2002, Hill Holliday bought Chicago, New York, San Francisco, Seattle and Southern California. Frankfurt Balkind Partners, New York, and folded the 70-person brand Revenue for 2002 was restated by Ad Age. identity and marketing communications shop into its New York office Top executive: Brendan Ryan, CEO where it retained its name under president Aubrey Balkind. HH has Headquarters: Foote Cone & Belding Worldwide / 150 E. 42nd St., New York, N.Y. 10017 / Phone: (212) 885-3000 / Fax: (212) 885-2803 / offices in New York, Boston, Fort Lauderdale, Fla. and San Francisco. At URL: www.fcb.com its Fort Lauderdale office, Hill Holliday in March 2003 start a Hispanic division, hiring three executives from CreatAbility, a Coral Gables- Gillespie Advertising based agency that has since closed. José López-Varela, former managing Notes: Gillespie, founded in 1973, is a marketing services agency. director at CreatAbility, was named vice president, managing director. Top executive: Dick Gillespie, CEO Interpublic in March 2004 shifted into Hill Holliday the Lowe Grob Headquarters: Gillespie Advertising / 3450 Princeton Pike, Health & Science, a life science and biomedical communications shop for Lawrenceville, N.J. 08648 / Phone: (609) 895-0200 / Fax: (609) 895- professionals. Lowe Grob, now based in Boston, took the Hill Holliday 0222 / URL: www.gillespie.com name and will expand its offering from professionals to consumers. Top executive: John M. Connors Jr., chmn GlobalHue* Headquarters: Hill, Holliday, Connors, Cosmopulos / John Hancock Agency totals Tower, 200 Clarendon St., Boston, Mass. 02116 / Phone: (617) 437-1600 Revenue ($ in millions) 2003 2002 % chg / Fax: (617) 572-3449 / URL: www.hhcc.com U.S...... $57.0 $52.5 8.5 Employees 2003 2002 % chg U.S...... 121 NA NA Howard, Merrell & Partners* Notes: GlobalHue is a holding company for multicultural shops. Agency totals GlobalHue added Asian-American marketing shop Innovasia Revenue ($ in millions) 2003 2002 % chg Communications in 2002 after Imada Wong Communications Group, U.S...... $8.0 $8.0 0.0 one of its founding agencies, pulled out of the group earlier that year. Employees 2003 2002 % chg The other agencies in the group are African-American shop Don U.S...... 55 NA NA Coleman Advertising and Hispanic agencies Montemayor & Asociados and Siboney USA. Interpublic owns 49% of GlobalHue. Cristian Notes: Howard Merrell is aligned with Lowe + Draft Partnership Dobles became senior VP and executive creative director at GlobalHue within Interpublic. The agency came to Interpublic in its acquisition of in May 2003, filling the position of chief creative office left vacant at True North Communications in 2001. the departure of Kevyn Lewis. The position of president, also held by Top executive: W.M. Merrell, chmn & CEO Mr. Lewis, is to remain vacant. Headquarters: Howard, Merrell & Partners / 8521 Six Forks Rd., Ste Top executive: Donald L. Coleman, chmn & CEO 400, Raleigh, N.C. 27615 / Phone: (919) 848-2400 / Fax: (919) 848-2420 Headquarters: GlobalHue / 26555 Evergreen Rd., ste. 1700, / URL: www.merrellgroup.com Southfield, Mich. 48076 / Phone: (248) 223-8900 / Fax: (248) 304-5960 / URL: www.globalhue.com IW Group Gotham* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... $5.5 $6.3 -12.0 U.S...... $62.6 $59.0 6.1 Employees 2003 2002 % chg Notes: Gotham, an autonomous agency within Interpublic, is a tradi- U.S...... 38 34 11.8 tional agency with client concentrations in beauty and fashion, person- Notes: IW Group, formerly known as Imada Wong Communications al care and finance. Gotham, founded in 1994, has shops in New York Group, is a multicultural, multi-ethnic full-service agency with a focus and Paris. Angotti Thomas Hedge, a McCann shop, was merged into on reaching Asian communities in the U.S. It has offices in Los Angeles, Gotham in 2000. Top executives: F. Stone Roberts, co-chmn & CEO; Larry Dunst, co- San Francisco and New York. IW is 49% owned by Interpublic. chmn & CEO Top executive: Bill Imada, chmn & CEO Headquarters: Gotham / 100 Fifth Ave., New York, N.Y. 10011 / Headquarters: IW Group / 633 W. Fifth St., ste. 1160, Los Angeles, Phone: (212) 414-7000 / Fax: (212) 414-7095 / URL: Calif. 90071 / Phone: (213) 622-6513 / Fax: (213) 627-4476 / URL: www.gothaminc.com www.iwgroupinc.com AgencyReport April 19, 2004 | Advertising Age |22

Lowe & Partners Worldwide* ative boutique was founded 10 years ago as part of McCann Erickson Agency totals Worldwide. Brett Gosper in October 2003 become general manager of Revenue ($ in millions) 2003 2002 % chg the McCann Erickson office in New York, leaving Euro RSCG Worldwide ...... $406.0 $403.8 0.6 Worldwide where he served as co-chairman of Euro RSCG Partners in U.S...... $133.8 $143.5 -6.8 London (formerly Euro RSCG Wnek Gosper), and Rupert Howell, co- Non-U.S...... $272.3 $260.3 4.6 founder of London creative shop Howell Henry Chaldecott Lury (now Employees 2003 2002 % chg WPP’s HHCL/Red Cell), became president of McCann’s European, U.S. 9,000 NA NA Middle East and African operations based in London. He also was Notes: Lowe & Partners Worldwide is part of Interpublic’s Lowe + named chairman of the U.K. and Ireland Group. Ramesh Rajan became Draft Partnership sector. Lowe’s founding agency was Lowe Howard- chief financial officer at McCann WorldGroup in October 2003 replac- Spink in London, formed in 1981 by Frank Lowe and six colleagues. ing Arthur D’Angelo who joined the company in January to replace Frank Lowe in September 2003 became chairman emeritus of the agency Salvatore LaGreca. LaGreca resigned as vice chairman of finance and he founded in 1981, ending a year long period as a consultant. During operations in October 2002 following an Interpublic announcement the yea, Lowe and Draft created a global alliance and hired Gunnar that it would restate earnings. Wilmot, senior vice president, planning and business development at Top executive: John J. Dooner Jr., chmn & CEO Interpublic, to help coordinate the alliance. In June 2003, four months Headquarters: McCann Erickson Worldwide / 622 Third Ave., New after Lowe consumed the Bozell remnant office in New York, Paul York, N.Y. 10017 / Phone: (646) 865-2000 / Fax: (646) 487-9610 / URL: Hammersley left Lowe as its U.S. CEO, and Bozell’s former president www.mccann.com and CEO, Tom Bernardin, assumed his post. Mr. Bernardin by then had become president and chief operating officer of Lowe New York, the U.S. flagbearing shop for Lowe & Partners Worldwide. However, in February Mullen* 2004, Mr. Bernardin left Lowe to head Leo Burnett USA. Susan Cantor Agency totals replaced him as president. She had been executive VP. Lowe Grob Health Revenue ($ in millions) 2003 2002 % chg & Science agency was shifted by Interpublic from Lowe to Hill Holliday U.S...... $72.9 $71.1 2.4 in March 2004. It is now based in Boston, and carries the Hill Holliday Notes: Mullen, with offices in Wenham, Mass., Winston-Salem, N.C., name. Revenue for 2002 was restated by Ad Age. Pittsburgh and Detroit, is part of Lowe + Draft Partnership in Top executive: Jerry Judge, CEO-ww/Gary Goldsmith, CEO-U.S. Interpublic. Mullen removed LHC from its Mullen/LHC Winston- Headquarters: Lowe & Partners Worldwide / 150 East 42nd St., New Salem office in 2002, ending all references to its 2001 merger with Long York, N.Y. 10017 / Phone: (212) 605-8000 / Fax: (212) 605-5656 / URL: Haymes Carr. In May 2003, Mullen cut 56 employees, or 10% of its www.loweworldwide.com workforce, after Nextel pulled its $150 million account. Top executive: Joe Grimaldi, CEO Martin Agency* Headquarters: Mullen / 36 Essex St., Wenham, Mass. 01984-1799 / Agency totals Phone: (978) 468-1155 / Fax: (978) 468-1133 / URL: www.mullen.com Revenue ($ in millions) 2003 2002 % chg U.S...... $52.5 $48.9 7.5 Nationwide Advertising Service* Employees 2003 2002 % chg Agency totals 302 311 -2.9 U.S...... Revenue ($ in millions) 2003 2002 % chg Notes: Martin Agency is an autonomous agency within Interpublic. In U.S...... $25.0 $29.2 -14.5 2003 it was split off from the Lowe + Draft Partnership. Martin is a tra- Notes: Nationwide, founded in 1947, is a recruitment agency. It was ditional agency that includes Martin Agency, Martin Direct, Martin bought by McCann Erickson in June 2000. Interactive, Slay Public Relations and Telmark Yellow Pages. Top executive: John W. Graham, CEO Top executive: John B. Adams, chmn & CEO Headquarters: Nationwide Advertising Service / One Infinity Headquarters: Martin Agency / One Shockoe Plaza, Richmond, Va. Corporate Center Dr., Cleveland, Ohio 44125 / Phone: (216) 478-0300 23219-4132 / Phone: (804) 698-8000 / Fax: (804) 698-8001 / URL: / Fax: (216) 468-8115 / URL: www.hrads.com www.martinagency.com

McCann Erickson Worldwide* Siboney USA* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg $4.3 $4.0 6.9 Worldwide ...... $1,220.1 $1,176.5 3.7 U.S...... U.S...... $300.4 $300.1 0.1 Employees 2003 2002 % chg 41 40 2.5 Non-U.S...... $919.7 $876.4 4.9 U.S...... Notes: McCann Erickson Worldwide, founded in 1902, is composed of Notes: SiboneyUSA, founded in 1983, is a Hispanic shop with offices the U.S. agency brand and its global agency network, all bearing the in Miami and New York. In 2001 it sold its Dallas and Los Angeles McCann name. McCann is part of the McCann Worldgroup sector of offices to Publicis Sanchez & Levitan. Interpublic owns 40% of Interpublic, which also includes MRM Partners Worldwide, SiboneyUSA, whose origins trace to the Havana shop, Siboney, found- Momentum Worldwide, Torre Lazur McCann Healthcare Worldwide, ed in 1953 and subsequently expanded into a network of agencies across Universal McCann and Nationwide Advertising Services. In the U.S. Latin America. McCann shops are located in New York, Detroit, San Francisco, Los Top executive: Jose M. Cubas, chmn & CEO Angeles, Atlanta (Fitzgerald+Co.) and Seattle (Sedgwick Rd.). In mid- Headquarters: Siboney USA / 1401 Brickell Ave., ste. 1100, Miami, 2003 Amster Yard was renamed World Creative Group and moved into Fla. 33131 / Phone: (305) 373-2517 / Fax: (305) 373-0206 / URL: McCann’s New York office to operate as a stand-alone unit. The cre- www.siboneyUSA.com AgencyReport April 19, 2004 | Advertising Age |23

Stein Rogan & Partners Botsford Group Notes: Stein Rogan & Partners specializes in online and off-line adver- Notes: Botsford Group is a sales promotion agency. tising for digital brands. It became part of the Bozell Group network in Top executive: David Botsford, pres 1999. Headquarters: Botsford Group / 3060 Peachtree Rd. NW, ste. 500, Top executive: Tom Stein, pres & CEO Atlanta, Ga. 30305 / Phone: (404) 266-7500 / Fax: (404) 237-8806 / Headquarters: Stein Rogan & Partners / 440 Park Ave. South, New URL: www.botsfordgroup.com York, N.Y. 10016 / Phone: (212) 213-1112 / Fax: (212) 779-7305 / URL: www.steinrogan.com Draft Agency totals Temerlin McClain* Employees 2003 2002 % chg Agency totals U.S...... 1,747 1,715 1.9 Revenue ($ in millions) 2003 2002 % chg Notes: Draft, celebrating its 25th anniversary last year, changed its U.S...... $59.6 $58.9 1.1 name from DraftWorldwide in early 2003 to reflect the shorthand ver- Notes: Temerlin McClain, a traditional agency, is part of the aligned sion the agency has always been known by. In March 2003 Draft agency group within McCann Worldgroup. Temerlin McClain gained formed with sister agency Lowe & Partners Worldwide Lowe + Draft to McCann offices in Austin, Dallas, Houston and New Orleans when it offer shared and prospective clients fully integrated and closely coordi- became part of the McCann Erickson network in 2001. The agency nated through-the-line marketing solutions. The networks remained owns Launch Partnership, Dallas, an incubator for start-ups founded in separate, however. Lowe TTL in São Paulo was re-branded as Draft early 2002. Brazil in December 2003. Lowe had launched Lowe TTL in 2001 to pro- Top executive: David Lyon, pres & dir-client svcs vide clients with through-the-line marketing. In late 2003, Draft added Headquarters: Temerlin McClain / 6555 Sierra Dr., Irving, Texas an office in Athens, Greece, called Draft Athens, aligning the agency 75039 / Phone: (972) 556-1100 / Fax: (972) 830-2619 / URL: www.tm.com closely with Lowe Athens. In January 2003, Draft acquired Idea Azione, a Milan promotional marketing agency, and merged it into Draft Italy. Draft’s U.S. subsidiaries include D.L. Blair, a Garden City, N.Y., sweep- Tierney Communications* stakes, games, contests, and fulfillment agency, and Capita Agency totals Technologies, an Irvine, Calif.-based agency involved in business strat- Revenue ($ in millions) 2003 2002 % chg egy, Web enablement, and systems and supply chain integration. $14.6 $14.4 1.1 U.S...... Top executive: Howard Draft, chmn & CEO Employees 2003 2002 % chg Headquarters: Draft / 633 N. St. Clair St., Chicago, Ill. 60611 / Phone: 136 U.S...... NA NA (312) 944-3500 / Fax: (312) 944-3566 / URL: www.draftnet.com Notes: Tierney Communications is a full-service strategic communications agency with divisions that include advertising (Tierney DeGregorio Advertising), Tierney Public Relations, direct response, FutureBrand Worldwide interactive, public affairs, media and research. The Philadelphia-based Notes: FutureBrand is a brand and corporate identity consulting com- agency maintains offices in Harrisburg, Pa., and Cherry Hill, N.J. pany. In March 2003 FutureBrand was made a joint venture of Tierney was part of True North Communications when it was acquired McCann-Erickson Worldwide and Weber Shandwick, part of the by Interpublic in 2001. Advanced Marketing Services division of Interpublic. John Elkins, Top executive: Scott Franks, chmn chairman-CEO and founder, left the company in April 2003 to join Visa Headquarters: Tierney Communications / 200 S. Broad St., International as head of global brand and marketing, a new post. Philadelphia, Pa. 19102-3802 / Phone: (215) 790-4100 / Fax: (215) 790- Richard O’Leary, the chief operating officer, was named the interim 4363 / URL: www.tierneyagency.com chief executive. Top executive: Richard O’Leary, interim CEO & chief operating officer Headquarters: FutureBrand Worldwide / 300 Park Ave. S., 7th fl., Marketing services agencies New York, N.Y. 10010 / Phone: (212) 931-6300 / Fax: (212) 931-6310/ Interpublic Marketing Services* URL: www.futurebrand.com Agency totals Revenue ($ in millions) 2003 2002 % chg Hacker Group $905.5 $903.7 0.2 Worldwide ...... Notes: Hacker Group specializes in direct marketing, especially direct $587.7 $601.0 -2.2 U.S...... mail and e-marketing both on an online and interactive basis. $317.8 $302.7 5.0 Non-U.S...... Top executive: Spyro Kourtis, pres Notes: Interpublic Marketing Services is an Ad Age construct and rep- Headquarters: Hacker Group / 1110 112th Ave. NE, ste. 200, resents the estimated totals of Interpublic’s direct marketing, sales pro- Bellevue, Wash. 98004-4504 / Phone: (425) 454-8556 / Fax: (425) 455- motion and interactive operations. 5694 / URL: www.hackergroup.com

Analytici Jack Morton Worldwide Notes: Analytici is involved in customer relationship management Notes: Jack Morton Co. is an experiential marketing communications working in database marketing, data analysis, systems integration and company. It is largely involved in meetings and events, training, implementation, and marketing applications development. It is a divi- exhibits, environmental design and interactive media. The company sion of FCB Group in Interpublic. also creates large-scale, globally-televised ceremonies. It has the con- Top executive: Joe Colletti, pres tract for the opening and closing ceremonies of the 2004 Summer Headquarters: Analytici/100 W.33rd St., 5th fl., New York, N.Y.10001/ Olympics in Athens. Phone: (877) 568-8032/Fax: (212) 907-7490/URL: www.analytici.com Top executive: Josh McCall, CEO AgencyReport April 19, 2004 | Advertising Age |24

Headquarters: Jack Morton Worldwide / 498 Seventh Ave., New Louis, Chicago, San Francisco, New York and London. Lowe Group York, N.Y. 10018 / Phone: (212) 727-0400 / Fax: (212) 401-7010 / URL: bought the 51% of Zipatoni it didn’t already own in September 2001. www.jackmorton.com Top executive: Jim Holbrook, pres Headquarters: Zipatoni Co./555 Washington Ave., St. Louis, Mo. 63101 Marketing Drive Worldwide /Phone: (314) 231-2400/Fax: (314) 231-6622/URL: www.zipatoni.com Notes: Marketing Drive is an integrated marketing agency. It was created in 1999 out of sales promotion agencies Market Growth Resources, Healthcare agencies McCracken Brooks and Wells Marketing. Impact and Event Management and Promotions joined the company in May 2000. Interpublic Healthcare* Marketing Drive has nine offices in North America, in addition to Agency totals offices in Latin America, Europe and Australia. Revenue ($ in millions) 2003 2002 % chg Top executive: Dean Buresh, CEO Worldwide ...... $390.9 $358.6 9.0 Headquarters: Marketing Drive Worldwide / 372 Danbury Rd., U.S...... $286.2 $265.1 8.0 Wilton, Conn. 06897 / Phone: (203) 761-9125 / Fax: (203) 762-1719 / Non-U.S...... $104.7 $93.5 12.0 URL: www.marketingdrive.com Notes: Interpublic Healthcare is an Ad Age construct and represents the estimated totals of Interpublic’s healthcare marketing operations. Momentum Worldwide Notes: Momentum Worldwide is a global event marketing and pro- Adair-Greene motion agency specializing in experiential marketing, particularly with Notes: Adair-Greene is a medical agency purchased by McCann major marquee sporting, entertainment, presence marketing and promotion events. Part of McCann Worldgroup, Momentum named Chris Erickson in mid-2000. Top executive: Weil chairman & CEO in February 2003, relocating him from London, Mark Perlotto, exec VP & gm where he served as regional director of Momentum EMEA. Headquarters: Adair-Greene / 1575 Northside Dr., Bldg. 200, Atlanta, Top executive: Chris Weil, chmn & CEO Ga. 30318 / Phone: (404) 351-8424 / Fax: (404) 352-8154 / URL: Headquarters: Momentum Worldwide / 28 W. 23rd St., New York, www.aghealthcare.com N.Y. 10010 / Phone: (212) 367-4500 / Fax: (212) 367-4501 / URL: www.momentumww.com FCB HealthCare Notes: FCB HealthCare is medical agency network with offices in both MRM Partners New York and San Francisco. The network has international offices in Notes: MRM Partners is a direct and relationship marketing agency Belgium, Germany, the U.K., India, Australia, New Zealand and South with 64 offices in 37 countries. Its specialty divisions include: Zentropy, Africa. The agency was founded as VICOM Associates in 1977 and Internet applications and online marketing; Miller Starr, database mar- became part of FCB in 1984. keting; The Publishing Agency, custom publishing; and Relationship Top executive: Tom Domanico, co-CEO; Dana Maiman, co-CEO Center, the management, execution and servicing of customer contacts. Headquarters: FCB HealthCare / 150 E. 42nd St., New York, N.Y. MRM Partners was formed in 2001 with the merger of MRM and 10017-5612 / Phone: (212) 672-2300 / Fax: (212) 672-2301 Zentropy Partners. Top executive: Pamela Larrick, pres & CEO-MRM ww Headquarters: MRM Partners / 622 Third Ave., New York, N.Y. Lowe Healthcare Worldwide 10017 / Phone: (212) 697-6000 / Fax: (212) 984-2629 / URL: Notes: Lowe Healthcare Worldwide, a unit of Lowe & Partners www.mrmworldwide.com Worldwide, is an agency network within Interpublic’s Lowe + Draft Partnership division. The global healthcare agency network has a num- R/GA ber of partner agencies including Lowe Bozell McAdams, Integrated Agency totals Communications, Interlink Healthcare Communications, Lowe Employees 2003 2002 % chg BioCore, and PACE in the U.S. and Lowe Azure and Lowe Fusion U.S...... 264 204 29.4 Healthcare in the U.K. Notes: R/GA is an interactive agency involved in design and digital Top executive: Sal Perreca, chmn & CEO production. The agency draws its initials from Robert M. Greenberg, its Headquarters: Lowe Healthcare Worldwide / 5 Sylvan Way, chairman-chief creative officer. Parsippany, N.J. 07054 / Phone: (973) 451-2215 / Fax: (973) 984-2159 Top executive: Robert M. Greenberg, chmn & CEO Headquarters: R/GA / 350 W. 39th St., New York, N.Y. 10018 / Torre Lazur McCann Healthcare Worldwide Phone: (212) 946-4000 / Fax: (212) 946-4010 / URL: www.rga.com Notes: Torre Lazur McCann Healthcare Worldwide, which calls itself the launch agency because of its heavy activity in the introduction of Wahlstrom Group healthcare products, is composed of marketing groups dealing with Notes: Wahlstrom is a Yellow Pages agency. biotechnology, online marketing, production, medical education and Top executive: Peter Broadbent, pres communications, market research, strategic marketing and multicultur- Headquarters: Wahlstrom Group / 1290 E. Main St., Stamford, al healthcare marketing. Conn. 06902 / Phone: (203) 348-7347 / URL: www.wahlstrom.com Top executive: Joe Torre, chmn & CEO-ww Headquarters: Torre Lazur McCann Healthcare Worldwide / 20 Zipatoni Co. Waterview Blvd., Parsippany, N.J. 07054 / Phone: (973) 263-9100 / Fax: Notes: Zipatoni is a promotional marketing agency with offices in St. (973) 263-4113 / URL: www.torrelazur.com AgencyReport April 19, 2004 | Advertising Age |25

Employees 2003 2002 % chg Media specialist agencies Worldwide ...... 3,677 3,560 3.3 Cash Plus Media Services* U.S...... 477 450 6.0 Agency totals Non-U.S...... 3,200 3,110 2.9 Revenue ($ in millions) 2003 2002 % chg Notes: Universal McCann Worldwide is the unbundled media special- $3.3 $3.3 0.0 U.S...... ist company of McCann Erickson Worldwide. The company’s U.S. oper- Notes: Cash Plus is a media specialist company (TV program develop- ations, headquartered in New York, include offices in Los Angeles, San ment, syndication and spot TV buying) largely serving the media needs Francisco, Los Angeles, Atlanta, Seattle and Detroit. Ad Age estimated of Campbell Mithun. revenue based on billings provided by Recma. Top executive: Richard Hurrelbrink, CEO Top executive: Robin Kent, chmn & CEO Headquarters: Cash Plus Media Services / 222 S. Ninth St., ste. 2400, Headquarters: Universal McCann Worldwide / 622 Third Ave., New Minneapolis, Minn. 55402/Phone: (612) 347-6900/Fax: (612) 347-6969 York, N.Y. 10017 / Phone: (646) 865-5000 / Fax: (646) 865-3335 / URL: / URL: www.cashplusmedia.com www.universalmccann.com Initiative Media Worldwide* Public relations agencies Agency totals Revenue ($ in millions) 2003 2002 % chg Interpublic PR* Worldwide ...... $349.4 $362.5 -3.6 Agency totals U.S...... $141.7 $164.2 -13.7 Revenue ($ in millions) 2003 2002 % chg Non-U.S...... $207.7 $198.3 4.8 Worldwide ...... $445.4 $449.9 -1.0 Notes: Initiative Media Worldwide is the repository of a smaller pred- U.S...... $332.3 $337.9 -1.7 ecessor unit also called Initiative Media, Newspaper Services of Non-U.S...... $113.1 $112.0 1.0 America, Outdoor Services, TN Media and Wahlstrom among others. Notes: Interpublic PR is an Ad Age construct and represents the esti- Initiative is independent within Interpublic. Ad Age estimated revenue mated totals of Interpublic’s PR operations. based on billings provided by Recma. Top executive: Alec Gerster, CEO Headquarters: Initiative Media Worldwide / 1 Dag Hammarskjold DeVries USA Plaza, 5th fl., New York, NY 10017 / Phone: (212) 605-7000 / Fax: (212) Notes: DeVries Public Relations was purchased in late 2001 by 605-7200 / URL: www.initiativemedia.com Interpublic. Top executive: Madeline de Vries, CEO Media First International Headquarters: DeVries USA / 30 E. 60th St., New York, N.Y. 10022 / Agency totals Phone: (212) 891-0400 / Fax: (212) 644-0291 / URL: www.devries- pr.com Employees 2003 2002 % chg U.S...... 61 94 -35.1 Notes: Media First International is a media specialist company. It was Golin/Harris purchased in June 2002 by Interpublic and operates as a stand-alone Notes: Golin/Harris is a PR agency. unit. The company has five offices: New York, Minneapolis, Miami, Top executive: Rich Jernstedt, CEO Chicago and Los Angeles. Headquarters: Golin/Harris / 111 E. Wacker Dr., 10th fl., Chicago, Ill. Top executive: Richard J. Kostyra, pres & CEO 60601 / Phone: (312) 729-4000 / Fax: (312) 729-4010 / URL: Headquarters: Media First International / 205 Lexington Ave., 11th www.golinharris.com fl., New York, N.Y. 10016 / Phone: (212) 686-3342 / Fax: (212) 686- 8138 / URL: www.mediafirst.com Weber Shandwick Notes: Weber Shandwick is a PR agency. Newspaper Services of America Top executive: Harris Diamond, CEO Agency totals Headquarters: Weber Shandwick / 640 Fifth Ave., New York, N.Y. Employees 2003 2002 % chg 10019-6102 / Phone: (212) 445-8000 / Fax: (212) 445-8013 / URL: U.S...... 370 350 5.7 www.webershandwick.net Notes: Newspaper Services of America, a newspaper planning and buying unit, reports to Interpublic through Initiative Media Worldwide. Reporting to NSA are other Interpublic units Outdoor 20 George P. Johnson Co. Services and Wahlstrom (Yellow Pages). Revenue ($ in millions) 2003 2002 % chg Top executive: Scott Harding, chmn & CEO Worldwide ...... $150.0 $149.3 0.5 Headquarters: Newspaper Services of America / 3025 Highland U.S...... $117.9 $120.4 -2.1 Pkwy., ste. 700, Downers Grove, IL 60515-7063 / Phone: (630) 729- Non-U.S...... $32.1 $28.9 11.2 7788 / Fax: (630) 241-9185 / URL: www.nsamedia.com Employees 2003 2002 % chg Worldwide ...... 1,028 1,029 -0.1 Universal McCann Worldwide* U.S...... 709 777 -8.8 Agency totals Non-U.S...... 319 252 26.6 Revenue ($ in millions) 2003 2002 % chg Offices 2003 2002 % chg Worldwide ...... $375.4 $364.8 2.9 Worldwide ...... 14 12 16.7 U.S...... $131.0 $125.7 4.2 U.S...... 6 5 20.0 Non-U.S...... $244.4 $239.1 2.2 Non-U.S...... 8 7 14.3 AgencyReport April 19, 2004 | Advertising Age |26

Notes: George P. Johnson Co., established in 1914, is a global event Notes: Marketing Store is a marketing services company heavily marketing agency. GPJ has full-scale production facilities in Auburn involved in in-store promotion, including merchandising and point-of- Hills, Mich., Torrance, Calif., and Stuttgart, Germany. GPJ’s client base purchase. It is part of Havi Group, a private company founded in 1974 is largely automotive and computer-related. to provide distribution services to McDonald's stores in the Chicago Top executive: Robert G. Vallee, Jr., CEO area. Havi now operates in more than 40 countries. Headquarters: George P. Johnson Co./3600 Giddings Rd., Auburn Top executive: Graham Kemp, global pres & CEO Hills, Mich. 48045/Phone: (248) 475-2500/Fax: (248) 475-2321/URL: Headquarters: Marketing Store / 701 E. 22nd St., Lombard, Ill. 60148 www.gpjco.com /Phone: (630) 693-1400 / Fax: (630) 693-6998 / URL: www.tmsw.com

32 M&C Saatchi Worldwide 16 MDC Partners Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $89.5 $77.1 16.1 Worldwide ...... $193.7 $171.7 12.8 U.S...... $3.2 $2.1 54.4 U.S...... $133.2 $113.2 17.7 Non-U.S...... $86.3 $75.0 15.0 Non-U.S...... $60.5 $58.5 3.3 Employees 2003 2002 % chg Employees 2003 2002 % chg Worldwide ...... 622 551 12.9 Worldwide ...... 2,570 2,040 26.0 U.S...... 13 12 8.3 U.S...... 2,200 1,630 35.0 Non-U.S...... 609 539 13.0 Non-U.S...... 370 410 -9.8 Offices 2003 2002 % chg Offices 2003 2002 % chg 12 10 20.0 Worldwide ...... Worldwide ...... 41 33 24.2 2 2 0.0 U.S...... U.S...... 26 19 36.8 Non-U.S...... 10 8 25.0 Non-U.S...... 15 14 7.1 Notes: M&C Saatchi, apart from its London base and New York pres- Notes: MDC gained total control of Maxxcom in the third quarter ence, covers the Pacific Rim through agencies in Los Angeles, Sydney, 2003 when it bought from minority shareholders the 26% of shares it Melbourne, Auckland, Wellington, Singapore, Tokyo, Hong Kong, Shanghai, Taipei, Fiji and Kuala Lumpur. M&C Saatchi is selling a siz- didn’t already own. MDC then changed the Maxxcom moniker to MDC able minority of its shares to raise funds to create startup operations in Partners in January 2004. MDC is building an acquisition trough Italy, Spain, France and Germany.The agency’s major account is British through the sale of nonmarketing assets, and in January had already Airways. divested six of its nonmarketing units with plans to sell its four remain- Top executive: Maurice Saatchi, ptnr ing nonmarketing units this year or in early 2005. In March 2004 it Headquarters: M&C Saatchi Worldwide/36 Golden Square, London, announced the purchase of a minority holding (20%) in Cliff Freeman W1F 9EE/Phone: 44-207-543-4500/Fax: 44-207-543-4501/URL: & Partners with an option to gain 70% ownership within two years. It www.mcsaatchi.com bought a 60% stake in Kirshenbaum Bond & Partners in January for an estimated $75 million. MDC operates through two divisions: Traditional agencies Marketing Communications and Secure Transactions, the latter providing security-sensitive products and services such as cards, stamps and M&C Saatchi Agency ticketing products throughout North America, Europe and Australia. Agency totals The Marketing Communications segment registered revenue of $193.6 Revenue ($ in millions) 2003 2002 % chg million in 2003 vs. $171.7 million in 2002, with 69% of the 2003 total U.S...... $3.2 $2.1 54.5 coming from U.S. operations. MDC’s network of U.S. agencies include Employees 2003 2002 % chg U.S...... 13 13 0.0 Colle & McVoy, Minneapolis; Margeotes/Fertitta & Partners, New Notes: M&C Saatchi in the U.S. is a consolidation of offices in New York; Fletcher Martin Ewing, Atlanta; henderson bas, Toronto; Source York and Los Angeles. Marketing, Westport, Conn.; Accent Marketing Services, Louisville; Top executives: Robert Fletcher, joint CEO; Huw Griffith, joint CEO TargetCom, a Chicago-based direct/relationship marketing agency; Headquarters: M&C Saatchi Agency / 95 Fifth Ave., 5th fl., New Mackenzie Marketing, New York; Crispin Porter & Bogusky, Miami; York, N.Y. 10003 / Phone: (212) 655-8000 / Fax: (212) 655-4301 / URL: and Kirschenbaum Bond & Partners. Aside from the U.S. agencies pro- www.mcsaatchi.com filed, MDC owns equity in marketing services companies—Allard- Johnson Communications and Ambrose Carr Linton Carroll, both Toronto, and Interfocus Network, London; special corporate communications companies—Bratskeir & Co., New York, and Bryan Mills Group 36 Marketing Store and Veritas Communications, both Toronto; promotion—Accumark Revenue ($ in millions) 2003 2002 % chg Promotions Group, North York, Ontario; research and consulting— Worldwide ...... $83.9 $76.6 9.4 Integrated Healthcare Communications and Northstar Research U.S...... $35.4 $35.0 1.2 Partners, both Toronto; and branding and corporate identity— Non-U.S...... $48.5 $41.7 16.3 Employees 2003 2002 % chg Strategies International, Toronto. Figures shown in this report are just Worldwide ...... 624 628 -0.6 for MDC Partners’ marketing communications division, one of two U.S...... 166 164 1.2 divisions, the other being Secure Transactions (personal and business Non-U.S...... 458 464 -1.3 checks, smart cards, etc.) Full-year results, ended Dec. 31, 2003, showed Offices 2003 2002 % chg revenues of $312.7 million versus $387.8 million in the prior year and Worldwide ...... 11 12 -8.3 net income of $16.8 million in 2003 vs. $93.3 million in 2002. The 2002 U.S...... 2 2 0.0 figures include properties that have since been divested: Davis & Non-U.S...... 9 10 -10.0 Henderson, Custom Direct, Spectron Security Print and Questa. AgencyReport April 19, 2004 | Advertising Age |27

Top executive: Miles S. Nadal, chmn, pres & CEO Headquarters: Fletcher Martin Ewing / 303 Peachtree Center Ave., Headquarters: MDC Partners/45 Hazelton Ave., Toronto, Ont., ste. 625, Atlanta, Ga. 30303 / Phone: (404) 221-1188 / Fax: (404) 223- Canada M5R 2E3/Phone: (416) 960-9000/Fax: (416) 960-9555/URL: 1136 / URL: www.fmeonline.com www.mdc-partners.com Kirshenbaum Bond Creative Network* Traditional agencies Agency totals Cliff Freeman & Partners* Revenue ($ in millions) 2003 2002 % chg Agency totals U.S...... $43.0 $42.9 0.3 Revenue ($ in millions) 2003 2002 % chg Notes: MDC Partners acquired a 60% stake in Kirshenbaum Bond & U.S...... $15.2 $25.2 -39.7 Partners in January 2004 for an estimated $75 million. Kirshenbaum Notes: Cliff Freeman & Partners in early 2004 sold 20% of itself to Bond & Partners was founded in 1987. Its returns are those of MDC Partner and gave MDC an option to extend that holding to 70% Kirshenbaum Bond Creative Network, a fully-integrated ad unit that in two years. The agency, founded in 1987 as a subsidiary of Saatchi & includes Kirshenbaum Bond & Partners with offices in New York and Saatchi, was sold to Cliff Freeman and several others in 1999. San Francisco, Media Kitchen, Dotglu (interactive) and Lime (PR). The Top executive: Cliff Freeman, chmn & chief creative officer media planning and buying agency, Media Kitchen, was introduced in Headquarters: Cliff Freeman & Partners / 375 Hudson St., New York, July 2001 as a venture between KB&P and Paul Woolmington, chair- N.Y. 10014 / Phone: (212) 463-3200 / Fax: (212) 463-3225 / URL: man and CEO of the new unit. www.clifffreeman.com Top executives: Jon Bond, co-chmn; Richard Kirshenbaum, co-chmn Headquarters: Kirshenbaum Bond Creative Network / 160 Varick St., Colle & McVoy 4th fl., New York, N.Y. 10013 / Phone: (212) 633-0080 / Fax: (212) 463- Agency totals 8643 / URL: www.kb.com Revenue ($ in millions) 2003 2002 % chg U.S...... $25.7 $21.5 19.5 Margeotes Fertitta & Partners Employees 2003 2002 % chg Agency totals U.S...... 210 177 18.6 Revenue ($ in millions) 2003 2002 % chg Notes: Colle & McVoy, founded in 1935, is a traditional agency 90% U.S...... $57.9 $55.0 5.3 owned by MDC. Figures for C&M also include that of MDC marketing Employees 2003 2002 % chg services agency MacKenzie Marketing based in Minneapolis. U.S...... 209 198 5.6 MacKenzie reports to MDC through C&M. In March 2004 C&M pur- Notes: Margeotes Fertitta, 80% owned by MDC, is a multi-faced tra- chased from R. R. Donnelley & Sons Co. the Chicago B2B agency ditional agency founded in 1973. In August 2002 Margeotes/Fertitta Mobium Creative Group. Mobium, which retains its name and Chicago acquired a minority stake in multicultural marketer Blur Advertising, headquarters, was named B2B agency of the year by the Business New York. Marketing Association. Top executive: George Fertitta, founder & pres Top executive: Charles Kushell, chmn & CEO Headquarters: Margeotes Fertitta & Partners / 411 Lafayette St., Headquarters: Colle & McVoy / 8500 Normandale Lake Blvd., ste. New York, N.Y. 10003 / Phone: (212) 979-6600 / Fax: (212) 475-3827 / 2400, Minneapolis, Minn. 55437 / Phone: (952) 852-7500 / Fax: (952) URL: www.mfpadvertising.com 852-8100 / URL: www.collemcvoy.com

Crispin Porter & Bogusky* Marketing services agencies Agency totals Accent Marketing Services Revenue ($ in millions) 2003 2002 % chg Agency totals U.S...... $23.7 $20.0 18.5 Revenue ($ in millions) 2003 2002 % chg Employees 2003 2002 % chg U.S...... $32.8 $46.7 -29.7 U.S...... 169 143 18.2 Employees 2003 2002 % chg Notes: Crispin Porter & Bogusky Advertising is a full-service agency U.S...... 1,593 1,069 49.0 with offices in Miami and Venice Beach, Calif. MDC bought 49% of the Notes: Accent Marketing Services is an integrated marketing agency agency in 2001 with an option to gain majority control. involved in customer relationship management (CRM).The agency has Top executive: Charles K. Porter, chmn a partnership with call-center company, Direcone, Trinidad and Tobago. Headquarters: Crispin Porter & Bogusky / 3390 Mary St., Miami, Accent Marketing moved from Louisville across the river to Fla. 33133 / Phone: (305) 859-2070 / Fax: (305) 854-3419 / URL: Jeffersonville, Ind., at the end of 2003, and folded Aftermarket Services, www.cpbgroup.com a direct-marketing subsidiary, into the parent company. Accent Marketing largely is a customer services company handling in-bound Fletcher Martin Ewing customer services by offering back-end support for clients like Sprint, Agency totals among the clients for which it manages loyalty projects, retention Revenue ($ in millions) 2003 2002 % chg efforts and customer billings queries. Accent generated $22.1 million in U.S...... $11.9 $13.0 -8.6 2003 revenues from that activity versus $36.6 million in 2002, basically Employees 2003 2002 % chg three-quarters of its returns. The company is 50.1% owned by MDC. U.S...... 70 80 -12.5 Top executive: Gary Owens, CEO Notes: Fletcher Martin Ewing is a traditional agency with sequences in Headquarters: Accent Marketing Services / 400 Missouri Ave., business-to-business and financial services. It is 70% owned by MDC. Jeffersonville, Ind. 47130 /Phone: (812) 206-6200 /Fax: (812) 206-6201/ Top executive: Andy Fletcher, pres & CEO URL: www.accentonline.com AgencyReport April 19, 2004 | Advertising Age |28 henderson bas pany involved in brand strategy. Notes: henderson bas is an interactive agency. In April 2002 it consol- Top executive: Paul Woolmington, chmn & CEO idated its operations into its Toronto office, eliminating its Portland, Headquarters: Media Kitchen /160 Varick St., New York, N.Y. 10013/ Ore., shop. It is 84% owned by MDC. Phone: (212) 337-4557/Fax: (646) 336-6627/URL: www.mediakitchen.tv Top executive: Andrew Shakman, pres & CEO Headquarters: henderson bas / 479 Wellington St. W., Toronto, Ont., Canada M5V1E7 / Phone: (416) 977-6660 / Fax: (416) 977-2226 / URL: 47 Modem Media* www.hendersonbas.com Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $61.0 $70.1 -13.0 Mackenzie Marketing U.S...... $49.0 $56.9 -13.9 Agency totals Non-U.S...... $12.0 $13.2 -9.2 Revenue ($ in millions) 2003 2002 % chg Employees 2003 2002 % chg U.S...... $5.0 $6.0 -16.7 Worldwide ...... 288 312 -7.7 Employees 2003 2002 % chg Offices 2003 2002 % chg U.S...... 36 36 0.0 Worldwide ...... 4 4 0.0 Notes: Mackenzie Marketing is a marketing strategy and communica- U.S...... 2 2 0.0 tions subsidiary fully owned by Colle & McVoy, itself 90% owned by Non-U.S...... 2 2 0.0 MDC. Mackenzie, founded in 1997, became part of MDC in 2000. Notes: Founded in 1987, publicly-held Modem Media is an interactive Top executive: Pete Robson, CEO marketing strategy and services firm. In December 2003 Interpublic Headquarters: Mackenzie Marketing / 505 N. Hwy. 169, Waterford reduced its holding in Modem Media from 43%. It now owns less than Park, ste. 350, Minneapolis, Minn. 55441 / Phone: (763) 417-7300 / Fax: 0.5%. The move was part of a plan by Interpublic to sell various assets (763) 417-7301 / URL: www.mackenziemarketing.com to pay down debt. Modem Media, headquartered in Norwalk, Conn., has offices in San Francisco, London and Sao Paulo. Modem Media Source Marketing shuttered offices in Toronto, Munich and Hong Kong in the third quar- Agency totals ter 2002 as part of a global restructuring plan. The restructuring Revenue ($ in millions) 2003 2002 % chg reduced full-time employees from 922 worldwide on Sept. 30, 2000, to 314 worldwide by Dec. 31, 2002. Previously, the agency had shuttered Worldwide ...... $10.7 $7.3 46.6 offices in Paris and Tokyo and merged New York operations into U.S...... $9.6 $7.3 32.3 Norwalk. U.S. revenue for Modem Media is estimated by Ad Age. Employees 2003 2002 % chg Top executive: Marc C. Particelli, pres & CEO Worldwide ...... 40 36 11.1 Headquarters: Modem Media/230 East Ave., Norwalk, Conn. 38 36 5.6 U.S...... 06885/Phone: (203) 299-7000/Fax: (203) 299-7060/URL: www.modem- Notes: Source Marketing is an integrated marketing agency. The media.com agency specializes in trade marketing—local and field programming and trade/comarketing among its promotional services. Source Marketing is 90% owned by MDC Partners. Top executive: Howard Steinberg, pres 13 Monster Worldwide Headquarters: Source Marketing / 15 Ketchum St., Westport, Conn. Revenue ($ in millions) 2003 2002 % chg 06880 / Phone: (203) 281-4000 / Fax: (203) 291-4010 / URL: Worldwide ...... $241.5 $272.5 -11.4 www.source-marketing.com U.S...... $149.7 $169.8 -11.8 Non-U.S...... $91.7 $102.7 -10.7 Employees 2003 2002 % chg TargetCom 2,388 2,727 -12.4 Agency totals Worldwide ...... 1,382 1,628 -15.1 Revenue ($ in millions) 2003 2002 % chg U.S...... 1,006 1,099 -8.5 U.S...... $3.7 $4.6 -19.6 Non-U.S...... Employees 2003 2002 % chg Offices 2003 2002 % chg 88 88 0.0 U.S...... 22 26 -15.4 Worldwide ...... 41 41 0.0 Notes: TargetCom is an integrated marketing agency specializing in U.S...... 47 47 0.0 direct marketing. It became part of MDC in 2000, and opened a San Non-U.S...... Francisco office in 2002. Notes: Monster Worldwide, founded in 1967 and known as TMP Top executive: Nora Ligurotis, pres Worldwide until its name change in May 2003, is a global provider of Headquarters: TargetCom / 444 N. Michigan Ave., 27th fl., Chicago, career solutions. In this report Monster represents the sum of two divi- Ill. 60611 / Phone: (312) 822-1100 / Fax: (312) 822-0996 / URL: sions, a Yellow Pages unit called TMP Worldwide Directional www.targetcom.com Marketing, and recruitment advertising unit TMP Worldwide Advertising & Communications. No monster.com financials are included in the figures. The company’s flagship unit, however, is its interac- Media specialist agencies tive product, www.monster.com, the global leader in online career man- Media Kitchen agement. Monster Worldwide had total revenues of $679.6 million for Agency totals the period ended Dec. 31, 2003 versus $700.5 million in the prior-year Billings ($ in millions) 2003 2002 % chg period. It reported income of $7.3 million from continuing operations U.S...... $505.0 $441.0 14.5 in 2003 vs. a loss of $15 million in 2002. Notes: Media Kitchen began as the unbundled media unit of Top executives: Andrew J. McKelvey, chmn & CEO; Paul M. Camara, Kirshenbaum Bond but is increasingly becoming a media-neutral com- exec VP-creative, sls & mktg AgencyReport April 19, 2004 | Advertising Age |29 Headquarters: Monster Worldwide / 622 Third Ave., New York, N.Y. 1 Omnicom Group 10017 / Phone: (212) 351-7169 / Fax: (917) 256-8631 / URL: Revenue ($ in millions) 2003 2002 % chg www.monsterworldwide.com Worldwide ...... $8,621.4 $7,536.3 14.4 U.S...... $4,720.9 $4,284.6 10.2 Non-U.S...... $3,900.5 $3,251.7 20.0 Marketing services agencies Notes: Omnicom Group includes three agency networks: BBDO TMP Worldwide Worldwide, DDB Worldwide and TBWA Worldwide and a host of inde- Agency totals pendent agencies that reside in its Diversified Agencies Services sector. Revenue ($ in millions) 2003 2002 % chg These DAS shops are broadly categorized as PR, CRM and specialty Worldwide ...... $241.5 $272.5 -11.4 shops. Omnicom also owns media-services companies, OMD U.S...... $149.7 $169.8 -11.8 Worldwide and PHD. In 2003, Omnicom acquired Serino Coyne, a New Non-U.S...... $91.7 $102.7 -10.7 York-based theatrical ad agency, to complement its other entertainment Employees 2003 2002 % chg property, Davie Brown Entertainment, West Los Angeles, bought in Worldwide ...... 2,388 2,727 -12.4 2001. Then in May, Omnicom purchased Siegelgale, a branding compa- U.S...... 1,382 1,628 -15.1 ny, and restored its name to Siegel & Gale. The company, once part of Non-U.S...... 1,006 1,099 -8.5 the Saatchi & Saatchi network, became part of DAS. Omnicom gained Notes: TMP Worldwide is the advertising and marketing division of full ownership once again of Agency.com in July 2003, buying the Monster Worldwide. TMP Worldwide is the sum of recruitment adver- agency from Seneca Investments. It previously bought back Organic tising unit TMP Worldwide Advertising & Communications and the from Seneca. In November Omnicom bought Harrison Shriftman, an Yellow Pages unit TMP Worldwide Directional Marketing. event and PR agency. The shop is sheltered in Omnicom’s Radiate Recruitment advertising contributes all of TMP Worldwide’s revenue Group, a Boca Raton, Fla., unit that houses Omnicom’s specialist event from traditional advertising and 81% of TMP Worldwide’s interactive marketing companies. Corbett Healthcare Group and Accel Healthcare business. The Yellow Pages unit contributes all of TMP Worldwide’s merged in February 2004, forming Corbett Accel Healthcare Group. In revenue from direct marketing and sales promotion and the rest is 2003 Omnicom reported net income of $676 million, up 5%, on rev- interactive. enue of $8.6 billion, up 14.4%. Traditional advertising accounted for Top executive: Andrew J. McKelvey, chmn & CEO 43% of revenue and marketing services, 57%. The U.S. captured 55% Headquarters: TMP Worldwide / 622 Third Ave., New York, N.Y. of revenue vs. 45% for the rest of the world. Top executive: 10017 / Phone: (212) 351-7000 / Fax: (917) 256-8631 / URL: Bruce Crawford, chmn Headquarters: www.tmp.com Omnicom Group / 437 Madison Ave., New York, N.Y. 10022/Phone: (212) 415-3600/Fax: (212) 415-3530/URL: www.omnicomgroup.com 50 Nikkeisha Revenue ($ in millions) 2003 2002 % chg Traditional agencies International ...... $58.6 $57.2 2.5 Omnicom Advertising & Media* Employees 2003 2002 % chg Agency totals International ...... 456 457 -0.2 Revenue ($ in millions) 2003 2002 % chg $3,739.7 $3,276.4 14.1 Offices 2003 2002 % chg Worldwide ...... $1,222.2 $1,115.5 9.6 International ...... 10 10 0.0 U.S...... $2,517.5 $2,160.9 16.5 Notes: Nikkeisha, founded in 1942 to service the Japanese business Non-U.S...... Notes: daily Nihon Keizai Shimbun, operates out of 10 brand offices in Japan Omnicom Advertising & Media is an Ad Age construct and apart from its headquarters in Tokyo. The company also includes represents the estimated totals of Omnicom’s advertsing and media Japanese subsidiaries: Nikkeisha Habitat 21, housing exhibition pro- operations. duction & management; Neo Planning, creative and post production; Higashi Nihon Nikkeisha, a regional agency; NKS Urban Management Arnell Group* Center Co., building maintenance; and NKS Data, business consulting. Agency totals The agency has an overseas shop in London, and, through agreements Revenue ($ in millions) 2003 2002 % chg with other multinational agency networks, gains coverage for its clients U.S...... $21.2 $20.4 4.2 outside Japan and the U.K. With Nihon Keizai Shimbun, Nikkeisha Notes: Arnell Group is involved in brand identification whether reno- became a minority shareholder of Draft in 2000. Nikkeisha remains a vating retail space or designing corporate logos, most aimed at young, member of the Nikkei Group for which it handles the various media multicultural and/or gay consumers. Arnell Group had dropped its properties. Nikkei Group publishes a range of newspapers and maga- name for the AG Worldwide moniker several years ago when zines, offers online data services, consulting and venture capital, and Interpublic Group of Cos.’ Draft purchased a controlling 55% of the owns 51% of Nikkei CNBC, a venture of Nikkei’s television news serv- agency. It reverted back to Arnell Group in 2001 following its buyback ice, Nikkei Satellite News, and CNBC Japan. from Draft and subsequent sale to Omnicom. Top executive: Toshiharu Sakuma, pres & CEO Top executive: Peter Arnell, chmn, CEO & exec creative dir Headquarters: Nikkeisha/13-20 Ginza 7-chome, Chuo-ku, Tokyo, Headquarters: Arnell Group / 130 Prince St., New York, N.Y. Japan 104-8176/Phone: 81-3-5550-6544/Fax: 81-3-5550-6540/URL: 10012/ Phone: (212) 343-5700 / Fax: (212) 334-0975 / URL: www.nks.co.jp www.arnellgroup.com AgencyReport April 19, 2004 | Advertising Age |30

BBDO Worldwide* linked with OMD Worldwide in February 2004 to form OMD Latino, a Agency totals media unit with offices in New York and Miami. Revenue ($ in millions) 2003 2002 % chg Top executive: Eduardo del Rivero, CEO Worldwide ...... $1,237.5 $1,062.7 16.4 Headquarters: Del Rivero Messianu DDB / 770 South Dixie Hwy., U.S...... $279.1 $251.8 10.8 ste. 109, Coral Gables, Fla. 33146 / Phone: (305) 666-2101 / Fax: (305) Non-U.S...... $958.4 $810.9 18.2 662-8043 / URL: www.drmddb.com Employees 2003 2002 % chg Worldwide...... 20,500 NA NA Della Femina, Rothschild, Jeary & Partners* Notes: At the brand level, BBDO Worldwide includes its BBDO- Agency totals named offices and the international BBDO network. In 2002 Revenue ($ in millions) 2003 2002 % chg PentaMark Worldwide was renamed BBDO Detroit, an agency based in U.S...... $15.2 $14.7 3.2 Troy, Mich., that also includes 66 field offices. BBDO New York opened Employees 2003 2002 % chg BBDO Health Work in February 2003 to address the direct-to-con- U.S...... 55 NA NA sumer pharmaceutical market. It has long held OTC clients. Notes: DFRJ&P is 49% owned by Omnicom. Della Femina Jeary Top executive: Allen Rosenshine, chmn & CEO gained the “R” in its acquisition of Grace & Rothschild in 2000. Ad Headquarters: BBDO Worldwide / 1285 Ave. of the Americas, New Age estimated revenue at the agency. York, N.Y. 10019 / Phone: (212) 459-5000 / Fax: (212) 459-6645 / URL: Top executive: Michael Jeary, pres www.bbdo.com Headquarters: Della Femina, Rothschild, Jeary & Partners / 220 E. 42nd St., New York, N.Y. 10017 / Phone: (212) 506-0700 / Fax: (212) Bernard Hodes Group* 506-0755 / URL: www.dfjp.com Agency totals Revenue ($ in millions) 2003 2002 % chg Dieste, Harmel & Partners* U.S...... $36.0 $43.2 -16.8 Agency totals Notes: Bernard Hodes is a worldwide recruiting agency. Its interna- Revenue ($ in millions) 2003 2002 % chg tional returns are consolidated into DDB international shops. In U.S...... $23.0 $16.7 37.7 January 2003 Chavin Lambert Advertising, a New York specialist in Employees 2003 2002 % chg real estate advertising, was bought by Bernard Hodes. CLA specializes U.S...... 175 135 29.6 in the advertising of retirement properties. Notes: Revenue for 2002 was restated by Ad Age. Dieste, Harmel & Top executive: Alan V. Schwartz, pres & CEO Partners, an Omnicom shop since 2001, is a Hispanic agency. It has been Headquarters: Bernard Hodes Group / 220 E. 42nd St., New York, named multicultural shop of the year twice in the past three years by N.Y. 10017 / Phone: (212) 999-9000 / Fax: (212) 999-9920 / URL: Ad Age. Dieste’s considerable gains in 2003 were paced by new business www.hodes.com wins from Washington Mutual and Western Union and existing new business from PepsiCo, Cingular and Frito-Lay. Dieste is part of the S/R DDB Worldwide Communications* Communications Alliance. S/R, with non-equity ties to BBDO Agency totals Worldwide, is composed of loosely affiliated multicultural shops. Revenue ($ in millions) 2003 2002 % chg Top executive: Tony Dieste, CEO Worldwide ...... $943.4 $815.0 15.8 Headquarters: Dieste, Harmel & Partners / 3102 Oak Lawn, ste. 109, U.S...... $252.3 $236.0 6.9 Dallas, Texas 75219 / Phone: (214) 800-3500 / Fax: (214) 800-3540 / Non-U.S...... $691.2 $579.0 19.4 URL: www.diesteharmel.com Notes: DDB Worldwide includes the U.S. brand of DDB-named shops and the DDB multinational network. The U.S. brand includes digital Doremus & Co.* division Tribal DDB, Spike DDB, Worldwide Marketing (Colombian Agency totals coffee), Elgin DDB in Seattle, DDB Dallas Group and the remnants of Revenue ($ in millions) 2003 2002 % chg Moss/Dragoti. DDB merged its Moss/Dragoti creative unit this March Worldwide ...... $29.2 $29.1 0.5 into the DDB New York office. The merger involved 20 employees and U.S...... $23.6 $23.5 0.5 a single account, the Hertz division of Ford Motor Co. Paul Non-U.S...... $5.6 $5.6 0.7 Hammersley became chairman and CEO of DDB’s London office in Notes: Doremus, which split off from Dow Jones & Co. in 1991, is a March 2004 after departing last summer from Lowe & Partners business-to-business network of shops in New York, San Francisco, Worldwide in New York where he was U.S. CEO. London, Frankfurt, Tokyo, Hong Kong and Sao Paulo. Top executive: Keith Reinhard, chmn; Kenneth Kaess, pres & CEO Top executive: Carl Anderson, CEO Headquarters: DDB Worldwide Communications / 437 Madison Headquarters: Doremus & Co. / 200 Varick St., New York, N.Y. 11236/ Ave., New York, N.Y. 10022 / Phone: (212) 415-2000 / Fax: (212) 415- Phone: (212) 366-3000 / Fax: (212) 366-3660 / URL: www.doremus.com 3414 / URL: www.ddb.com Element 79 Partners* Del Rivero Messianu DDB* Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... $29.1 NA NA U.S...... $11.2 $10.0 12.0 Employees 2003 2002 % chg Notes: Del Rivero Messianu, a Hispanic agency, was purchased by U.S...... 125 115 8.7 DDB in early 2001. Previously, DDB had invested in the agency in the Notes: Element 79 Partners was founded by DDB Worldwide in 2002 1990s but was bought out by DRM management in 1998. The agency to handle Quaker Oats shortly after PepsiCo bought the Chicago-based AgencyReport April 19, 2004 | Advertising Age |31 food and beverage marketer in September 2001. The Quaker business Martin/Williams* had been held by Foote, Cone & Belding Worldwide. Omnicom owns Agency totals 80% of the unit. The unusual agency name is a reference to the atom- Revenue ($ in millions) 2003 2002 % chg ic element “gold” on the periodic table. U.S...... $32.5 $30.1 7.9 Top executive: Brian Williams, pres & CEO Employees 2003 2002 % chg Headquarters: Element 79 Partners / 200 E. Randolph St., Chicago, U.S...... 250 230 8.7 Ill. 60601 / Phone: (312) 233-8100 / Fax: (312) 233-8290 / URL: Notes: Martin/Williams, a traditional ad agency with a sizable inter- www.element79.com active component, in late 2002 aligned its i-Group unit with Tequila, the direct marketing, interactive and promotions network founded by Footsteps* TBWA Worldwide in early 2002. The agency has a PR unit, Karwoski Agency totals & Courage. In mid-2003 Tom Moudry, former VP-executive creative Revenue ($ in millions) 2003 2002 % chg director for Omnicom New York, became the agency’s new executive U.S...... $1.9 $1.7 9.2 creative director, replacing Tom Kelly who took time off to spend with Employees 2003 2002 % chg his family. U.S...... 10 NA NA Top executive: Steve Collins, pres & CEO Notes: Footsteps was formed in January 2000 as an African-American Headquarters: Martin/Williams / 60 S. Sixth St., ste. 2800, agency headed by Verdia Johnson, formerly of Stedman Graham & Minneapolis, Minn. 55402 / Phone: (612) 340-0800 / Fax: (612) 342- Partners, and Al Gay, formerly of UniWorld. Omnicom owns 49% of 9700 / URL: www.martinwilliams.com the shop. Top executives: Alvin Gay, ptnr; Verdia Johnson, ptnr Merkley & Partners* Headquarters: Footsteps / 200 Varick St., New York, N.Y. 10014 / Agency totals Phone: (212) 924-6432 / Fax: (212) 366-3632 Revenue ($ in millions) 2003 2002 % chg U.S...... $54.6 $47.5 15.0 GMMB* Employees 2003 2002 % chg Agency totals U.S...... 300 NA NA Revenue ($ in millions) 2003 2002 % chg Notes: Merkley & Partners is a multi-service traditional ad agency U.S...... $16.8 $16.6 1.4 with divisions handling advertising, advertising arts, design, healthcare Notes: GMMB began in 1983 as a Democratic political consulting and interactive. The agency changed its name in January 2004 from firm. While it remains entrenched in candidate and referendum cam- Merkley Newman Harty & Partners, reflecting management personnel paigns, the company has evolved into a full-service advertising and changes. Parry Merkley, who became chairman emeritus from chair- communications agency. It is a unit of Fleishman-Hillard, Omnicom’s man at the name change, is the only remaining “named” principal. Jane largest public relations operation. Newman left in 1998 and Stephen Harty in 2001. The remnants of Top executive: Frank Greer, ptnr BaylessCronin, Atlanta, were folded into Merkley in January 2004. Headquarters: GMMB / 1010 Wisconsin Ave. NW, ste. 800, BaylessCronin once employed 60, but that number had fallen to six by Washington, D.C. 20007 / Phone: (202) 338-8700 / Fax: (202) 338-2334 year end 2003. / URL: www.gmmb.com Top executives: Parry Merkley, chmn; Alex Gellert, mg dir Headquarters: Merkley & Partners / 200 Varick St., New York, N.Y. Goodby, Silverstein & Partners* 10014 / Phone: (212) 366-3500 / Fax: (212) 366-3637 / URL: Agency totals www.mnh.com Revenue ($ in millions) 2003 2002 % chg U.S...... $39.7 $38.2 3.9 Employees 2003 2002 % chg Osmosis MediaLab U.S...... 304 292 4.1 Agency totals Notes: Goodby, Silverstein is a traditional agency. Revenue ($ in millions) 2003 2002 % chg $1.5 $1.0 56.6 Top executives: Jeff Goodby, co-chmn; Rich Silverstein, co-chmn U.S...... Headquarters: Goodby, Silverstein & Partners / 720 California St., Employees 2003 2002 % chg 9 5 80.0 San Francisco, Calif. 94108 / Phone: (415) 392-0669 / Fax: (415) 788- U.S...... 4303 / URL: www.goodbysilverstein.com Notes: Osmosis MediaLab is an agency specializing in marketing to gays and lesbians. Top executive: GSD&M* Travis Pagel, co-founder & mg dir Headquarters: Osmosis MediaLab / 333 Hudson St., 10th fl., New Agency totals York, N.Y. 10013 / Phone: (212) 279-2680 / Fax: (212) 279-2461 / URL: Revenue ($ in millions) 2003 2002 % chg www.osmosismedialab.com U.S...... $66.2 $60.8 8.9 Employees 2003 2002 % chg U.S...... 561 531 5.6 Spike DDB Notes: GSD&M is a traditional agency. It was founded in 1971 by six Notes: Spike DDB, a multicultural ad agency, is 49% owned by DDB students just graduated from the University of Texas. Worldwide. Top executive: Roy Spence, founder & pres Top executive: Dana Wade, pres Headquarters: GSD&M / 828 W. Sixth St., Austin, Texas 78703 / Headquarters: Spike DDB / 437 Madison Ave., New York, N.Y. 10022 Phone: (512) 242-4736 / Fax: (512) 242-4700 / URL: www.gsdm.com / Phone: (212) 415-3100 / Fax: (212) 415-3101 AgencyReport April 19, 2004 | Advertising Age |32

TBWA Worldwide* Notes: Omnicom Marketing Services is an Ad Age construct and rep- Agency totals resents the estimated totals of Omnicom’s direct marketing, sales pro- Revenue ($ in millions) 2003 2002 % chg motion and interactive operations. Worldwide ...... $771.0 $665.9 15.8 U.S...... $125.6 $114.0 10.2 Non-U.S...... $645.4 $551.9 16.9 Agency.com Employees 2003 2002 % chg Employees 2003 2002 % chg U.S...... 249 320 -22.2 Worldwide ...... 8,100 NA NA Notes: Seneca Investments, an investment fund founded in 2001, sold Notes: The TBWA U.S. brand includes TBWA/Chiat/Day in Marina Agency.com back to Omnicom Group in June 2003. Omnicom in del Rey, Calif., New York and San Francisco.The worldwide brand is a December 2002 had bought back 100% ownership in Agency.com sis- combo of the U.S. brand and TBWA’s international network. Grottera, ter, Organic, from Seneca. Omnicom in 2001 placed its ownership in 16 Sao Paulo, became TBWA’s new agency in Sao Paulo when TBWA online agencies into Seneca for a stake in Seneca. Agency.com and announced in February 2003 it was purchasing a majority stake in the Organic were among those online shops. agency. TBWA had been represented in Brazil by Capsula, but the deal Top executives: Chan Suh, chmn & CEO; Don Scales, pres & chief with that agency fell apart in mid-2002. John Hunt of South Africa’s operating officer TBWA Hunt Lascaris was named worldwide creative director in 2003. Headquarters: Agency.com / 20 Exchange Place, New York, N.Y. Top executive: Jean Marie Dru, pres & CEO 10005 / Phone: (212) 358-2600 / Fax: (212) 358-2604 / URL: Headquarters: TBWA Worldwide / 488 Madison Ave., New York, www.agency.com N.Y. 10022 / Phone: (212) 804-1000 / Fax: (212) 804-1200 / URL: www.tbwa.com Alcone Marketing Group Wirz Partner Holding Notes: Alcone, founded in 1976, is a full-service sales promotion and Notes: Wirz Partner Holding, a non-equity affiliate of BBDO marketing services agency. In 2002 Omnicom bought PromoCity, an Worldwide, comprises 12 companies that offer a communications serv- Irvine, Calif.-based promotional merchandiser. The agency, founded in ice spectrum from advertising, sales promotion, direct marketing, event 1976, is involved in premiums, gift catalogues, recognition/incentive marketing, market research and sponsoring to public and investor rela- programs and fulfillment. Top executive: tions, corporate publishing, online as well as integrated communica- Matthew R. Alcone, chmn & CEO Headquarters: tions, brand identity development and design. Wirz Partner Holding Alcone Marketing Group / 4 Studebaker Rd., Irvine, does not fully own any of its operations. Calif. 92618 / Phone: (949) 770-4400 / Fax: (949) 770-2957 / URL: Top executive: Jost Wirz, CEO www.alconemarketing.com Headquarters: Wirz Partner Holding / Uetlibergstrasse 132, Zurich, Switzerland 8045 / Phone: 41-1-457-57-53 / Fax: 41-1-457-58-17 / atmosphereBBDO URL: www.wirz.ch Notes: Atmosphere, 90% owned by Omnicom, is the interactive division of BBDO Worldwide. Zimmerman & Partners* Top executive: Andreas Combuechen, CEO Agency totals Headquarters: atmosphereBBDO / 1375 Broadway, 11th fl., New Revenue ($ in millions) 2003 2002 % chg York, N.Y. 10018 / Phone: (212) 827-2500 / Fax: (212) 827-2525 / URL: U.S...... $85.6 $80.3 6.5 www.atmosphere.net Employees 2003 2002 % chg U.S...... 300 NA NA BBDO Detroit CRM Notes: Zimmerman is a traditional agency whose biggest account is Notes: 2004: BBDO Detroit CRM is the new name for InterOne, regional marketing for Nissan dealers. The agency’s focus is on adver- which is the former Ross Roy Communications. The unit is a market- tising to the retail sector. Zimmerman gained the remaining accounts ing services agency specializing in customer relationship marketing. and employees of Harris Drury Cohen, a 23-year-old Fort Lauderdale Top executive: Mike Vogel, CEO & chmn agency that shut its doors in February 2003 after losing a number of Headquarters: BBDO Detroit CRM / 880 W. Long Lake Rd., Troy, accounts and top execs. Michael Goldberg, HDC’s CEO, was named to Mich. 48098 / Phone: (248) 293-4000 / Fax: (248) 813-0087 the new post of chief marketing officer. Zimmerman became part of Omnicom in 1999. Beyond DDB Top executives: Jordan Zimmerman, chmn & CEO; Pat Patregnani, Notes: Beyond DDB is an integrated marketing agency. pres & mg dir Top executive: Ray Gillette, pres-integrated svcs Headquarters: Zimmerman & Partners / 2200 W. Commercial Blvd., Headquarters: Beyond DDB / 200 E. Randolph, Chicago, Ill. 60601 / ste. 300, Fort Lauderdale, Fla. 33309 / Phone: (954) 731-2900 / Fax: Phone: (312) 552-6000 (954) 731-4523 / URL: www.zadv.com Critical Mass Marketing services agencies Notes: Critical Mass, based in Calgary with a U.S. office in Chicago, is Omnicom Marketing Services* an interactive shop 50% owned by Omnicom. Many of its clients are in Agency totals the U.S. Revenue ($ in millions) 2003 2002 % chg Top executives: Ted Hellard, chmn & co-founder; Jerry Johnston, CEO Worldwide ...... $1,100.0 $1,025.4 7.3 Headquarters: Critical Mass /402 11th Ave. SE, Calgary, Alb., U.S...... $845.0 $803.7 5.1 Canada T2G 0Y4 / Phone: (403) 262-3006 / Fax: (403) 262-7185 / URL: Non-U.S...... $255.0 $221.7 15.0 www.criticalmass.com AgencyReport April 19, 2004 | Advertising Age |33

Einson Freeman Proximity Worldwide Notes: Einson Freeman is a sales promotion shop. Notes: Proximity is a worldwide integrated agency network reporting Top executive: Jean Mojo, pres & CEO to BBDO Worldwide. Headquarters: Einson Freeman / 10 Mountain View Rd., Upper Top executive: Chris Thomas, CEO Saddle River, N.J. 07458 / Phone: (201) 760-8600 / Fax: (201) 760-0479 Headquarters: Proximity Worldwide / 191 Old Marylebone Rd., / URL: www.einsonfreeman.com London, United Kingdom NW1 5DW / Phone: 44-20-7616-3475/ Fax: 44-20-7298-1001/ URL: www.proximityworld.com GMR Marketing Notes: GMR Marketing, added to the Omnicom lineup of agencies in Rapp Collins Worldwide 1998 as Gary M. Reynolds & Associates, is an event marketer focusing Notes: Rapp Collins, founded in 1965, is an international marketing on sports, music, mobile and lifestyle issues. services network with 70 offices in 33 countries. Its focus is direct mar- Top executive: Gary M. Reynolds, CEO keting. Gary VonKennel became chairman and CEO of Rapp Collins, Headquarters: GMR Marketing / 5000 S. Towne Dr., New Berlin, replacing Malcolm Speed in March 2004. Mr. Speed, 52, retired after Wis. 53151 / Phone: (262) 786-5600 / Fax: (262) 786-5260 / URL: five years at the helm. Mr. VonKennel held the same position at sister www.gmrmarketing.com agency Tracy Locke. Top executive: Gary VonKennel, chmn & CEO Grizzard Communications Group Headquarters: Rapp Collins Worldwide / 437 Madison Ave., 3rd fl., Notes: Grizzard is an 84-year-old integrated marketing agency with a New York, N.Y. 10022 / Phone: (212) 817-6800 / Fax: (212) 817-6764 / direct marketing focus, including a concentration on fundraising for URL: www.rappcollins.com nonprofits and educational institutions. Top executive: Mike Dzvonik, CEO Headquarters: Grizzard Communications Group / 229 Peachtree St., Russ Reid Co. Ste 1200, Atlanta, Ga. 30303 / Phone: (404) 522-8330 / Fax: (404) 592- Notes: Russ Reid Co. is a direct marketing shop. 3915 / URL: www.grizzard.com Top executive: Tom Harrison, pres & CEO Headquarters: Russ Reid Co. / 2 N. Lake Ave., ste. 600, Pasadena, Integer Group Calif. 91101 / Phone: (626) 449-6100 / Fax: (626) 449-6190 / URL: Notes: Integer, an integrated marketing agency, specializes in retail www.russreid.com advertising/sales promotion and field marketing. Integer has agencies in Dallas, Cleveland, Denver and Des Moines and field offices across the Targetbase country. Notes: Targetbase is a direct marketing, customer relationship man- Top executive: Jeremy Pagden, CEO agement agency with U.S. offices in Irving, Texas, and Greensboro, N.C. Headquarters: Integer Group / 500 Golden Ridge Rd., ste. 100, Targetbase is the U.S. representative of BBDO’s Proximity Network, a Golden, Colo. 80401 / Phone: (720) 497-8026 / Fax: (720) 497-8080 / global network of agencies that focus on marrying direct marketing and URL: www.integer.com interactive. Top executive: David Scholes, pres & CEO Ketchum Directory Advertising* Headquarters: Targetbase / 7850 N. Beltline Rd., Irving, Texas 75063 / Agency totals Phone: (972) 506-3400 / Fax: (972) 506-3816 / URL: www.targetbase.com Revenue ($ in millions) 2003 2002 % chg U.S...... $24.2 $24.2 0.0 TPG (The Peter Group) Notes: Ketchum is a Yellow Pages agency. Notes: TPG, a direct marketing agency founded in 1991, includes Peter Top executive: Gene Daly, pres Group, Topak Marketing and AI Advertising. TPG was bought by Headquarters: Ketchum Directory Advertising / 430 N. Michigan, Omnicom in June 2002. Besides its Philadelphia headquarters, TPG has Chicago, Ill. 60601-7601 / Phone: (312) 946-8111 / Fax: (312) 946-8061 an office in Woodland Hills, Calif. The agency’s largest client histori- / URL: www.kda.com cally has been AIG. Top executive: Joseph Delago, CEO Lieber, Levett, Koenig, Farese, Babcock Headquarters: TPG (The Peter Group) / 7 N. Columbus Blvd., Agency totals Philadelphia, Pa. 19106 / Phone: (215) 574-0594 / Fax: (215) 413-0220 Employees 2003 2002 % chg / URL: www.tpgadvertising.com U.S...... 90 87 3.4 Notes: Lieber, Levett, Koenig, Farese, Babcock, a direct marketing agency, became part of Omnicom in 2001. Tracy Locke Partnership Top executive: J. Robert Lieber, CEO Notes: Tracy Locke Partnership is a promotional agency. Headquarters: Lieber, Levett, Koenig, Farese, Babcock / 299 W. Top executive: Ed Winter, CEO Houston St., 13th fl., New York, N.Y. 10014 / Phone: (212) 206-5800 / Headquarters: Tracy Locke Partnership / 1999 Bryan St., No. 2800, Fax: (212) 206-5801 / URL: www.llkfb.com Dallas, Texas 75201 / Phone: (214) 259-3579 / Fax: (214) 259-2577 / URL: www.tlp.com Organic Notes: Organic is fully owned by Omnicom. Tribal DDB Top executive: Mark Kingdon, CEO Notes: Tribal DDB is an international digital marketing agency with Headquarters: Organic / 601 Townsend St., San Francisco, Calif. offices in 23 countries across Europe, North America, Canada and 94103 / Phone: (415) 581-5300 / Fax: (415) 581-5400 / URL: Australasia. Each Tribal DDB digital agency is based within the local www.organic.com DDB advertising office. Tribal DDB offers online media planning and AgencyReport April 19, 2004 | Advertising Age |34 buying, advertising development, website development and production, Ltd. Group of healthcare agencies in 2003. The group is headquartered consumer planning and design. in Manchester, U.K. Top executive: Matt Freeman, CEO-N. Amer. Top executives: Sharon Savel, co-CEO; Catherine Lewis-Fink, co-CEO Headquarters: Tribal DDB / 488 Madison Ave., New York, N.Y. 10022 Headquarters: Eden Communications Group / 515 Valley St., / Phone: (212) 515-8600 /URL: www.tribalddb.com Maplewood, N.J. 07040 / Phone: (973) 275-6500 / Fax: (973) 275-9792 / URL: www.edencomgroup.com U.S. Marketing & Promotions Agency Notes: U.S. Marketing & Promotions Agency, founded in 1983, is an Harrison & Star Business Group integrated agency with a focus on sales promotion and event market- Notes: Harrison & Star is a healthcare agency focusing on healthcare ing. It became part of Omnicom in May 2000. advertising and medical education targeting healthcare professionals Top executive: Jason Moskowitz, CEO and patients. H&S’s 22clicks unit offers web, CD-ROM and wireless Headquarters: U.S. Marketing & Promotions Agency / 23456 applications for healthcare brands. Hawthorne Blvd., ste. 300, Torrance, Calif. 90505 / Phone: (310) 373- Top executive: Larry Star, pres & CEO 9114 / Fax: (310) 373-9403 / URL: www.usmpagency.com Headquarters: Harrison & Star Business Group / 16 W. 22nd St., New York, N.Y. 10010-5895 / Phone: (212) 727-1330 / Fax: (212) 822- Healthcare agencies 6590 / URL: www.hs-ideas.com Omnicom Healthcare* Agency totals KPR Revenue ($ in millions) 2003 2002 % chg Notes: KPR is a healthcare shop with expertise in addressing health- U.S...... $220.5 $205.1 7.5 care professionals and patients via direct-to-consumer and direct mar- Notes: Omnicom Healthcare is an Ad Age construct and represents keting specialties. KPR is part of the Healthcare Holding Group within the estimated totals of Omnicom’s healthcare marketing operations. Omnicom’s DAS division. Top executives: Marcia McLaughlin, mg dir; Michael Metelenis, mg dir 1Health Communications Headquarters: KPR / 333 E. 38th St., New York, N.Y. 10016 / Phone: (212) 856-8400 / Fax: (212) 856-8660 / URL: www.kprny.com Notes: 1Health Communications is a healthcare shop, product of the 2001 merger of Baxter Gurian Mazzei and Forsythe Marcelli Johnson, two Omnicom-owned agencies. 1Health is part of the Healthcare Lyons Lavey Nickel Swift Holding Group within Omnicom’s DAS unit. Notes: LLNS is a healthcare business-to-business unit. Top executive: Joseph Doyle, CEO Top executive: Albert G. Nickel, chmn & CEO Headquarters: 1Health Communications / 2 Park Plaza, ste. 800, Headquarters: Lyons Lavey Nickel Swift / 220 E. 42nd St., New York, Irvine, Calif. 92614 / Phone: (949) 265-1265 / Fax: (949) 265-1266 / N.Y. 10017 / Phone: (212) 771-3000 / Fax: (212) 771-3010 / URL: URL: www.1healthcomm.com www.llns.com Cline Davis & Mann Media specialist agencies Notes: Cline Davis & Mann is a healthcare agency. Top executives: Jack Slonaker, chmn & chief operating officer; Ed ICON International Wise, pres & CEO Employees 2003 2002 % chg 140 137 2.2 Headquarters: Cline Davis & Mann / 220 E. 42nd St., New York, N.Y. U.S...... 10017 / Phone: (212) 907-4300 / Fax: (212) 557-7266 / URL: Notes: ICON, founded in 1985, is a media bartering company 51% www.clinedavis.com owned by Omnicom. It is autonomous within the Omnicom Media Group. Corbett Accel Healthcare Group Top executive: John P. Kramer, pres Headquarters: ICON International / 107 Elm St., Four Stamford Notes: Corbett Healthcare Group and sister Omnicom shop, Accel Plaza, Stamford, Conn. 06902 / Phone: (203) 328-2300 / Fax: (203) 328- Healthcare, merged in February 2004, forming Corbett Accel 2330 / URL: www.icon-intl.com Healthcare Group. The healthcare unit, with offices in New York, Chicago and London, is run by Scott Cotherman, former CEO at Corbett, and Risa Bernstein, former Accel chairwoman. Their titles OMD Worldwide* remain the same at Corbett Accel. The agency is part of Diversified Agency totals Agency Services unit within Omnicom. Corbett Healthcare Group is a Revenue ($ in millions) 2003 2002 % chg healthcare agency. Corbett has a joint venture with the Chicago office Worldwide ...... $365.6 $340.4 7.4 of DDB Worldwide called DDB Corbett. The joint venture is involved U.S...... $158.3 $152.0 4.1 in direct-to-consumer pharmaceutical advertising. Non-U.S...... $207.3 $188.4 10.0 Top executives: Risa Bernstein, chmn; Scott D. Cotherman, pres & CEO Notes: OMD Worldwide is the global media partner of BBDO Headquarters: Corbett Accel Healthcare Group / 211 E. Chicago Ave., Worldwide, DDB Worldwide and TBWA Worldwide and Omnicom’s ste. 1600, Chicago, Ill. 60611 / Phone: (312) 664-5310 / Fax: (312) 649- DAS agencies. Apart from media OMD also has the OMD Concepts 7232 / URL: www.corbett.com division that develops entertainment for advertisers. Ad Age estimated revenue based on billings provided by Recma. Eden Communications Group Top executive: Joe Uva, pres & CEO-ww Notes: Eden is a full-service agency specializing in pharmaceutical Headquarters: OMD Worldwide / 11 Madison Ave., 12th fl., New marketing and health education. It joined Omnicom’s Adelphi Group York, N.Y. 10010 / Phone: (212) 590-7100 / Fax: / URL: www.omd.com AgencyReport April 19, 2004 | Advertising Age |35

PHD* Notes: Oricom, the ad organization, includes the agency of the same Agency totals name, Oricom Co., and four other fully-owned units: Orikomi Service Revenue ($ in millions) 2003 2002 % chg (newspaper inserts and area marketing service), Ad Mail (direct mail), Worldwide ...... $93.5 $88.9 5.1 Senken Co. (advertising agency) and Creative Oricom (creative work). U.S...... $78.3 $73.2 7.0 Oricom and ad agency, the Richards Group, Dallas, agreed in December Non-U.S...... $15.2 $15.8 -3.6 2002 to handle ad assignments for clients of the other in Japan and the Employees 2003 2002 % chg U.S. and share information relating to each agency’s marketing and Worldwide ...... 743 731 1.6 advertising processes and practices. Oricom operates a proprietary mar- U.S...... 434 425 2.1 keting communications system known as “Orbit” for unified advertis- Non-U.S...... 309 306 1.0 ing and sales promotion activities. Notes: PHD is a media specialist company. It gained buying clout in Top executive: Hideo Nagai, pres early March 2002 with the absorption of PentaMark’s PentaCom and Headquarters: Oricom Co./Shidome City Center, 1-5-2 Higashi- its $1.6 billion DaimlerChrysler account. Billings figures are from Shimbashi, Minato-ku, Tokyo, Japan 105-7112/Phone: 81-3-6733- Recma Institute; Ad Age estimated revenue. 2000/Fax: 81-3-6733-2530/URL: www.oricom.co.jp Top executive: David Pattison, CEO-PHD Network Headquarters: PHD / 488 Madison Ave., 4th fl., New York, N.Y. 10022 / Phone: (212) 894-6800 / Fax: (212) 894-4100 / URL: www.phdus.com 41 Protocol Marketing Group Revenue ($ in millions) 2003 2002 % chg U.S...... $70.0 $68.3 2.5 Public relations agencies Employees 2003 2002 % chg Omnicom PR* U.S...... 508 508 0.0 Agency totals Offices 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg U.S...... 6 6 0.0 Worldwide ...... $955.1 $921.0 3.7 Notes: Protocol Direct Marketing is a privately held marketing serv- U.S...... $710.5 $690.2 2.9 ices company that serves business-to-business and business-to-con- Non-U.S...... $244.6 $230.8 6.0 sumer environments by offering direct marketing, data/production Notes: Omnicom PR is an Ad Age construct and represents the totals services, research and fulfillment services. This report includes only its of Omnicom’s PR operations. direct marketing unit. Overall, the company employs more than 4,500 in 21 locations. Its total revenue is about $255 million. Brodeur Worldwide Top executive: Jeff Jarrett, pres Top executives: John Brodeur, chmn; Andrea Carney, CEO Headquarters: Protocol Marketing Group/1751 Lake Cook Rd., Headquarters: Brodeur Worldwide / 855 Boylston St., Boston, Mass. Deerfield, Ill. 60015/Phone: 847-236-3400/Fax: 847-236-3401/URL: 02116 / Phone: (617) 587-2800 / Fax: (617) 587-2828 / URL: www.protocolmarketing.com www.brodeurww.com

Fleishman-Hillard 4 Publicis Groupe Top executive: John Graham, chmn & CEO Revenue ($ in millions) 2003 2002 % chg Headquarters: Fleishman-Hillard / 200 N. Broadway, St. Louis, Mo. Worldwide ...... $4,408.9 $4,107.6 7.3 63102 / Phone: (314) 982-1700 / Fax: (314) 231-2313 / URL: U.S...... $1,984.0 $1,933.5 2.6 www.fleishman.com Non-U.S...... $2,424.9 $2,174.1 11.5 Employees 2003 2002 % chg Ketchum Worldwide ...... 35,166 35,861 -1.9 Top executive: Raymond Kotcher, CEO Notes: Publicis Groupe, the global ad organization, includes three Headquarters: Ketchum / 711 Third Ave., New York, N.Y. 10017 / major global advertising networks: Publicis Worldwide, Saatchi & Phone: (646) 935-3900 / Fax: (646) 935-4499 / URL: www.ketchum.com Saatchi Worldwide and Leo Burnett Worldwide, and smaller global units Fallon Worldwide and Nelson Communications Worldwide. Publicis also owns 49% of another agency with global intentions, Porter Novelli Bartle Bogle Hegarty, based in London. BBH is listed separately as a Top executive: Helen Ostrowski, global CEO marketing organization in this report. The Groupe also includes two of Headquarters: Porter Novelli / 450 Lexington Ave., New York, N.Y. the world’s largest media specialist operations: ZenithOptimedia Group 10017 / Phone: (212) 601-8000 / Fax: (212) 601-8101 / URL: and Starcom MediaVest Group. Publicis in 2003 acquired from WPP www.porternovelli.com Group the quarter of ZenithOptimedia it didn’t already own. Publicis created Publicis Healthcare Communications Group with Medicus and Saatchi & Saatchi Healthcare brands—Nelson Communications and 45 Oricom Co. Klemtner—as anchors. The agency brands within the group operate Revenue ($ in millions) 2003 2002 % chg independently.The holding company consolidated SAMS (largely mar- International ...... $63.1 $60.2 4.9 keting services) units in North America and Europe, and aligned them Employees 2003 2002 % chg with Publicis Worldwide and Leo Burnett Worldwide. Publicis also cre- International ...... 446 453 -1.5 ated Publicis Events. Marketing services operations Frankel, Semaphore Offices 2003 2002 % chg Partners, iLeo and Arc Integrated Marketing joined forces under the International ...... 9 9 0.0 ARC North America umbrella, with Frankel and ARC North America AgencyReport April 19, 2004 | Advertising Age |36 the surviving agency brands. In its first deal with Dentsu after the Bromley Communications* Bcom3 Group purchase (Dentsu, a 21% owner of Bcom3, became a Agency totals 15% owner of Publicis), Dentsu, Publicis and Sports Mondial, a New Revenue ($ in millions) 2003 2002 % chg York sports marketing company, formed iSe (International Sports and U.S...... $32.9 $29.9 10.0 Entertainment) in Switzerland in January 2003. Dentsu and Publicis Employees 2003 2002 % chg each hold a 45% interest and Sports Mondial 10%. CEO Maurice Levy U.S...... 115 105 9.5 noted in March 2004 that Publicis was seeking to strengthen its cus- Notes: Bromley, an Hispanic shop, was merged with Miami-based tomer-relationship management services and perhaps PR in the U.S. Publicis Sanchez & Levitan earlier this year, with Bromley the surviv- through acquisition. CRM and sales promotion acquisitions are needed ing name. PS&L also had offices in Los Angeles, Dallas and New York. in Europe and marketing services in Latin America and Asia/Pacific, he The merged unit, aligned under Publicis Worldwide network, is headed said. In 2003 Publicis Groupe reported organic growth of 2% in rev- by Ernest Bromley as chairman and CEO. Aida Levitan is vice chair- enue, up from a negative 3.9% in 2002. The 2002 revenues in the woman of Bromley and president of Bromley Miami. The new, recon- accompaying table are pro forma as if Publicis had owned Bcom3 Group stituted Bromley is 49% owned by Publicis. the full year. (Bcom3 was only folded into the Publicis books in the Top executive: Ernest Bromley, chmn & CEO fourth quarter of 2002.) The rate of growth ascribed to the various Headquarters: Bromley Communications / 401 E. Houston St., San Publicis ad agencies is “manufactured” by Ad Age, which kept 2002 Antonio, Texas 78205 / Phone: (210) 244-2000 / Fax: (210) 244-2400 / numbers stationary while redistributing revenue from the dissolved URL: www.bromcomm.com agency D’Arcy Masius Benton & Bowles into other Publicis shops in 2003. DMB&B was a stand-alone agency in 2002 with $222.7 million Buhler & Partners* in U.S. revenue and $238.8 million outside the U.S. Agency totals Top executive: Maurice Levy, chmn & CEO Revenue ($ in millions) 2003 2002 % chg Headquarters: Publicis Groupe/133 Ave. des Champs-Elysees, Paris, International ...... $3.0 $2.5 20.2 France 75008 / Phone: 331-4443-7000 / Fax: 331-4443-7525 / URL: Notes: Buhler & Partners, founded in 1992, is a consolidation of sev- www.publicis.com eral European shops in Germany, the Netherlands and France. Top executive: Alfred P. Buhler, mg dir Traditional agencies Headquarters: Buhler & Partners / Hanauer Landstrasse 139 - 145 / Hessen / D, Frankfurt am Main, Germany D-60314 / Phone: 49-69-40- Publicis Advertising & Media* 50-02-0/ Fax: 49-69-40-50-02-20 / URL: www.buehlerandpartners.com Agency totals Revenue ($ in millions) 2003 2002 % chg Burrell Communications Group* Worldwide ...... $3,394.9 NA NA Agency totals U.S...... $1,358.0 NA NA Revenue ($ in millions) 2003 2002 % chg Non-U.S...... $2,036.9 NA NA U.S...... $26.1 $24.8 5.0 Notes: Omnicom Advertising & Media is an Ad Age construct and Employees 2003 2002 % chg represents the estimated totals of Omnicom’s advertising and media U.S...... 130 133 -2.3 operations. Notes: Burrell Communications Group specializes in African- American consumer marketing. Publicis purchased 49% of Burrell four Amazon Advertising* years ago. Burrell, a Procter & Gamble agency, in 2003 began working Agency totals with general agencies on P&G accounts in the Publicis Groupe. Top executive: Revenue ($ in millions) 2003 2002 % chg Thomas J. Burrell, chmn & CEO Headquarters: Burrell Communications Group / 233 N. Michigan U.S...... $2.9 $1.7 70.6 Ave., ste. 2900, Chicago, Ill. 60601 / Phone: (312) 297-9600 / Fax: (312) Notes: Amazon specializes in marketing to women. Leo Burnett 297-9601 / URL: www.burrell.com Worldwide acquired 35% of the agency in June 2002. Top executive: Millie Olson, pres & co-founder Headquarters: Amazon Advertising / 303 Sacramento St., San Conill Advertising* Francisco, Calif. 94111 / Phone: (415) 433-3004 / Fax: (415) 433-3002 / Agency totals URL: www.amazonadv.com Revenue ($ in millions) 2003 2002 % chg U.S...... $8.5 $7.4 15.3 Employees 2003 2002 % chg Beacon Communications* U.S...... 64 42 52.4 Agency totals Notes: Conill, founded in 1968, is a Hispanic agency with offices in Revenue ($ in millions) 2003 2002 % chg New York, Miami and Torrance, Calif. Conill in 2002 became the U.S. International ...... $39.4 $35.9 9.6 presence of Nazca Saatchi & Saatchi, the international network covering the Caribbean, Latin America and New Zealand. In 2003 Conill Notes: Beacon was formed in 2001 as a merger of the Tokyo offices of gained Bienestar LCG Communications, a Hispanic healthcare agency, D’Arcy and Leo Burnett with one-third of the investment capital com- from sister agency Nelson Communications, part of Publicis Groupe. ing from Dentsu. The two networks were encouraged to make such a Bienestar, founded in 1995, enabled Conill to take on new business won move by common client Procter & Gamble. from Johnson & Johnson. Top executives: Masahiro Akashi, chmn & representative dir Top executive: Cynthia McFarlane, mg dir Headquarters: Beacon Communications / J.R. Tokyu Meguru Bldg., Headquarters: Conill Advertising / 375 Hudson St., New York, N.Y. 3-1-1 Kami-Osaki, Shinagawa-ku, Tokyo, Japan / Phone: 81 3-5437- 10014-3660 / Phone: (212) 463-2500 / Fax: (212) 463-2509 / URL: 7200 / Fax: 81-3-5437-7211 / URL: www.beaconcom.co.jp www.conill-ideas.com AgencyReport April 19, 2004 | Advertising Age |37

Fallon Worldwide* Employees 2003 2002 % chg Agency totals Worldwide ...... 7,983 8,210 -2.8 Revenue ($ in millions) 2003 2002 % chg U.S...... 2,020 2,110 -4.3 Worldwide ...... $90.7 $81.0 12.0 Non-U.S...... 5,963 6,100 -2.2 U.S...... $82.2 $73.9 11.2 Notes: Leo Burnett Worldwide includes Leo Burnett USA, its core Non-U.S...... $8.4 $7.0 20.3 agency brand, and the Leo Burnett global network. Leo Burnett USA Employees 2003 2002 % chg absorbed two-year-old LB Works in late 2003. LB Works was formed in U.S. 500 NA NA January 2002 out of the former Leo Burnett Technology Group. In Notes: Fallon, a traditional agency with a fledgling international net- February 2004 Tom Bernardin, CEO of Lowe New York, was hired as work, bought gram Advertising, Tokyo, in September 2003 and president of Leo Burnett Worldwide and CEO of Leo Burnett USA, renamed it Fallon Tokyo. The two principals who opened gram in 2000 after Robert Brennan, president, left the agency in October 2003. Mr. continue to run the shop. Fallon is considered a multi-hub creative net- Brennan, who reportedly did not see eye-to-eye with Publicis Groupe work at Publicis. Fallon spun off Duffy & Partners, Minneapolis, into an execs, left the agency a month after the resignation of Stephen J. independent company. Duffy, a design company, had been part of Fallon Gatfield, Burnett’s chief operating officer and its top international offi- for 20 years. Duffy’s offices in New York, London and Singapore were cer. Mr. Gatfield was named exec VP of global operations and innova- merged into Fallon units. tion at Interpublic in February. Mr. Bernardin is now in line to become Top executive: Pat Fallon, chmn CEO of Leo Burnett Worldwide at the planned retirement of its Headquarters: Fallon Worldwide / 50 S. Sixth St., ste. 2800, Chairman and CEO Linda Wolf in 2005. In Detroit Chemistri chief cre- Minneapolis, Minn. 55402 / Phone: (612) 758-2345 / Fax: (612) 758- ative officer, Gary Topolewski, became the new chairman in October 2346 / URL: www.fallon.com 2003, replacing Roger Haupt, who since being named president of Publicis Groupe, had continued to oversee the office handling General Kaplan Thaler Group* Motors. Chemstri is the name of the Detroit office of Burnett (and for- Agency totals merly D’Arcy) that handles General Motors’ Cadillac and Pontiac Revenue ($ in millions) 2003 2002 % chg brands. Top executives: U.S...... $43.5 $35.1 23.8 Linda Wolf, chmn & CEO-ww; Tom Bernardin, Employees 2003 2002 % chg CEO-USA Headquarters: U.S...... 125 90 38.9 Leo Burnett Worldwide / 35 W. Wacker Dr., Chicago, Ill. 60601 / Phone: (312) 220-5959 / Fax: (312) 220-6508 / URL: Notes: Kaplan Thaler Group, a traditional agency, contains the rem- www.leoburnett.com nants of Ayer, merged into Kaplan in 2001 by then parent Bcom3 Group, itself bought by Publicis Groupe in the fourth quarter 2002. Top executive: Linda Kaplan Thaler, CEO & chief creative officer Moroch/Leo Burnett USA Headquarters: Kaplan Thaler Group / 825 8th Ave., 34th fl., New Agency totals York, N.Y. 10019 / Phone: (212) 474-5000 / Fax: (212) 474-5702 / URL: Revenue ($ in millions) 2003 2002 % chg www.kaplanthaler.com U.S...... $21.9 $20.1 8.9 Employees 2003 2002 % chg Lapiz Integrated Hispanic Marketing* U.S...... 206 200 3.0 Agency totals Notes: Moroch Partners, founded in the early 1980s, is a retail field- Revenue ($ in millions) 2003 2002 % chg marketing agency 30% owned by Leo Burnett. Moroch draws consid- U.S...... $12.4 $11.2 11.0 erable business from entertainment clients: Miramax, New Line Employees 2003 2002 % chg Cinema, Warner Bros., Twentieth Century Fox and Buena Vista, for U.S...... 26 NA NA which it handles print advertising and publicity and promotion for new Notes: Lapiz, “pencil” in Spanish, is a Hispanic agency fully-owned by releases. Top executives: Leo Burnett. Thomas F. Moroch, chmn; Patrick Kempf, CEO Headquarters: Top executive: Dolores Kunda, pres & CEO Moroch/Leo Burnett USA / 3625 N. Hall St., ste. Headquarters: Lapiz Integrated Hispanic Marketing / 35 W. Wacker 1100, Dallas, Texas 75244 / Phone: (214) 520-9700 / Fax: (214) 252- Dr., 12th fl., Chicago, Ill. 60601 / Phone: (312) 220-5000 / Fax: (312) 1724 / URL: www.moroch.com 220-6212 / URL: www.lapiz-advertising.com Publicis Worldwide* Leo Burnett Customer Group Agency totals Revenue ($ in millions) 2003 2002 % chg Notes: In September 2001, Burnett rolled the Northstar direct and $1,021.6 $964.8 5.9 database unit into a new operation called Leo Burnett Customer Group. Worldwide ...... $200.9 $179.1 12.2 Top executive: Peter Steinhauser, CEO U.S...... $820.6 $785.8 4.4 Headquarters: Leo Burnett Customer Group / 222 Merchandise Mart Non-U.S...... Plaza, ste. 2100, Chicago, Ill. 60654 / Phone: (312) 970-8400 Employees 2003 2002 % chg U.S. 1,406 NA NA Notes: The U.S. brand, Publicis USA, includes Publicis-named shops in Leo Burnett Worldwide* New York, Dallas, Seattle, Salt Lake City, Indianapolis, Chicago and San Agency totals Francisco (the latter including Publicis & Hal Riney). In 2002 Publicis Revenue ($ in millions) 2003 2002 % chg closed its Chicago office, Publicis in Mid America, and merged it with Worldwide ...... $886.5 $801.9 10.6 Publicis in New York. All accounts in Chicago were shifted to New U.S...... $404.2 $379.0 6.6 York. Barry Krause, Mid America’s chairman and CEO, became chair- Non-U.S...... $482.3 $422.9 14.1 man and CEO of Publicis in New York, but left that new assignment in AgencyReport April 19, 2004 | Advertising Age |38

February 2003 to return to Chicago as president of the J. Walter Top executive: Brian Sheehan, CEO Thompson office there. In 2003 Publicis USA got a number of accounts Headquarters: Team One Advertising / 1960 E. Grand Ave., El from D’Arcy Masius Benton & Bowles, a network gained by Publicis Segundo, Calif. 90245 / Phone: (310) 615-2000 / Fax: (310) 322-7565 / Groupe in its acquisition of Bcom3, but subsequently closed. Some 130 URL: www.teamoneadv.com former staff at D’Arcy, New York, also joined the Publicis Worldwide New York shop at the time. Revenue for 2002 was restated by Ad Age. Vigilante Top executive: Susan Gianinno, chmn & CEO-Publicis USA Agency totals Headquarters: Publicis Worldwide / 4 Herald Square, 950 Sixth Ave., Employees 2003 2002 % chg New York, N.Y. 10001 / Phone: (212) 279-5550 / Fax: (212) 279-5560 / U.S...... 30 25 20.0 URL: www.publicis-usa.com Notes: Vigilante is an urban advertising marketing agency established in 1997. Its executions include advertising, sales promotion, events, Publicis-Graphics* street and entertainment marketing, media planning, strategic planning Agency totals and research. Vigilante also has an African-American market segment. Revenue ($ in millions) 2003 2002 % chg Vigilante has created proprietary products, “Street Spies” and “Urban International ...... $20.8 $20.7 0.6 Passport” among others, that follow the urban consumer. Notes: Publicis-Graphics, founded as Lebanese agency Publi-Graphics Top executive: Larry Woodard, pres & CEO in 1973, is a Middle East network of 16 offices in 11 cities that also Headquarters: Vigilante / 149 Fifth Ave., New York, N.Y. 10010 / houses four independent specialist companies: Optimedia, eworks, dia- Phone: (212) 388-1313 / Fax: (212) 388-1314 / URL: www.vigi- log and Headline PR. Publicis has owned a majority of the network lantenyc.com since 2000. Top executive: Mustapha Assad, pres & CEO Headquarters: Publicis-Graphics / Omar Saab Bldg., Rachid Karame Marketing services agencies St., Verdun, P.O. Box 6716, Beirut, Lebanon / Phone: 961-1-354-111 / Publicis Marketing Services* Fax: 961-1-340-023 / URL: www.publicisgraphics.com Agency totals Revenue ($ in millions) 2003 2002 % chg Saatchi & Saatchi* Worldwide ...... $610.0 NA NA Agency totals U.S...... $283.0 NA NA Revenue ($ in millions) 2003 2002 % chg Notes: Publicis Marketing Services is an Ad Age construct and repre- $543.1 $476.5 14.0 Worldwide ...... sents the estimated totals of Publicis’ direct marketing, sales promotion $195.6 $176.4 10.9 U.S...... and interactive operations. Non-U.S...... $347.5 $300.0 15.8 Employees 2003 2002 % chg Worldwide ...... 6,458 6,305 2.4 ARC North America U.S...... 952 952 0.0 Agency totals Non-U.S...... 5,506 5,353 2.9 Employees 2003 2002 % chg Notes: Saatchi & Saatchi is the U.S. agency brand that includes Saatchi U.S...... 600 NA NA traditional advertising offices in New York and Torrance, Calif., and Notes: ARC North America is both the umbrella of various marketing Saatchi & Saatchi Rowland, a B2B and Yellow Pages shop in Fairport, services units placed under it by Publicis Groupe in September 2003 and N.Y. Saatchi U.S. is part of the Saatchi & Saatchi Worldwide network a surviving brand. The only other surviving agency brand in the group that outside the U.S. employs 5,506 people in 116 offices. Saatchi & is Frankel, the sales promotion shop based in Chicago. Other entities Saatchi U.S. employs 611 in the New York office, 300 in Torrance and include Semaphore Partners (formerly NOVO/Giant Step), iLeo and 41 at S&S Rowland. The top exec at S&S Rowland is Christine Withers, Arc Integrated Marketing (formerly known as Clarion). The group president and managing director. Saatchi & Saatchi Worldwide includes serves as a worldwide integrated marketing network that is represented two other U.S. agencies not part of Saatchi U.S.: Team One in El by Frankel in the U.S. and Publicis Dialog outside the U.S. The unit Segundo, Calif., and Conill, the Hispanic shop in New York. Worldwide reports through Leo Burnett in the Publicis organizational structure. is chaired by Bob Seelert. Kevin Roberts is worldwide CEO, and Bob Top executives: Nick Brien, chmn-ARC ww; Dick Thomas, CEO-N. Isherwood, worldwide creative director. Amer. Top executives: Scott Gilbert, co-CEO; Mike Burns, co-CEO; Richard Headquarters: ARC North America / 111 E. Wacker Dr., Chicago, Ill. Anderman, pres-L.A. Headquarters: Saatchi & Saatchi / 375 Hudson St., New York, N.Y. 60601 / Phone: (312) 552-5000 / Fax: (312) 552-5400 / URL: www.arc- 10014-3660 / Phone: (212) 463-2000 / Fax: (212) 463-9855 / URL: marketing.com www.saatchi.com Frankel Team One Advertising* Notes: Frankel is one of the surviving agency brands of a group of Agency totals agencies united under ARC North America by Publicis Groupe in Revenue ($ in millions) 2003 2002 % chg September 2003. Dick Thomas, president and CEO of Frankel, is also U.S...... $57.4 $51.5 11.5 CEO of ARC North America. Frankel, a marketing services agency Employees 2003 2002 % chg founded in 1962, specializes in sales promotion. Frankel primarily oper- U.S...... 251 245 2.4 ates out of Chicago, Irvine, Calif., and San Francisco. Notes: El Segundo, Calif.-based Team One, a traditional agency, oper- Top executive: Dick Thomas, pres & CEO ates field offices in Atlanta, Tarrytown, N.Y., and Naperville, Ill. Its pri- Headquarters: Frankel / 111 E. Wacker Dr., Chicago, Ill. 60601 / mary client is Toyota Motor Corp.’s Lexus division. Phone: (312) 552-5000 / Fax: (312) 552-5400 / URL: www.frankel.com AgencyReport April 19, 2004 | Advertising Age |39 Healthcare agencies Media specialist agencies Publicis Healthcare* Starcom MediaVest Agency totals Agency totals Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $308.6 $288.7 6.9 Worldwide ...... $361.8 $335.4 7.9 U.S...... $274.6 $259.1 6.0 U.S...... $225.3 $203.3 10.8 Non-U.S...... $34.0 $29.6 14.9 Non-U.S...... $136.5 $132.1 3.3 Employees 2003 2002 % chg Employees 2003 2002 % chg U.S. 1,760 NA NA U.S...... 1,498 1,447 3.5 Notes: Publicis Healthcare is an Ad Age construct and represents the Notes: Starcom MediaVest Group includes media management units, estimated totals of Publicis’ healthcare marketing operations. Starcom, MediaVest, StarLink (for small to medium-size companies) and GM Planworks (GM-dedicated media); SMG IP, an interactive unit; Klemtner (Saatchi & Saatchi Healthcare) Tapestry (multicultural); Halogen Response Media (direct response); Relay Sports & Event Marketing; SMG Entertainment (entertainment Agency totals tie-ins, promotions, programming). Starcom in June 2003 set up Called Employees 2003 2002 % chg Play to focus on consumer gaming, particularly in the computer and U.S...... 200 NA NA videogame market. Starcom created SMG/P&G with offices in New Notes: Klemtner is a healthcare agency brand within Saatchi & Saatchi York and Chicago to plan media for client Procter & Gamble. Ad Age Healthcare. estimated revenue based on billings provided by Recma. Top executive: Gavin A. Scotti, chmn & CEO Top executive: Jack Klues, CEO, Starcom MediaVest Group Headquarters: Klemtner (Saatchi & Saatchi Healthcare) / 375 Headquarters: Starcom MediaVest / 35 W. Wacker Dr., Chicago, Ill. Hudson St., New York, N.Y. 10014 / Phone: (212) 463-3400 / Fax: (212) 60601 / Phone: (312) 220-3535 / Fax: (312) 220-1515 / URL: www.smv- 463-5038 / URL: www.klemtner.com group.com

Medicus Group International ZenithOptimedia* Notes: Medicus is an international healthcare agency network. In the Agency totals U.S. the agency comprises New York-based Medicus (healthcare adver- Revenue ($ in millions) 2003 2002 % chg tising and promotion); Discovery International (healthcare education), Worldwide ...... $295.3 $289.1 2.1 Chicago; Total Learning Concepts (healthcare sales training), Boston; U.S...... $128.8 $124.7 3.3 HealthTech Solutions (healthcare technology), St. Louis; Medicus Non-U.S...... $166.5 $164.4 1.3 International (international/global healthcare promotion), New York Employees 2003 2002 % chg and London; and Life Brands (speciality health communication), U.S...... 1,820 NA NA Sydney. Notes: ZenithOptimedia is the umbrella holding for Zenith Media and Top executive: Glenn DeSimone, CEO Optimedia International U.S. ZenithOptimedia is fully owned by Headquarters: Medicus Group International / 1675 Broadway, 5th fl., Publicis Groupe, which bought the 25% it didn’t own from WPP Group New York, N.Y. 10019 / Phone: (212) 468-3100 / Fax: (212) 468-3187 / after WPP inherited that minority stake in its mid-2003 buyout of URL: www.medicusgroup.com Cordiant Communications Group. In March 2004 Steve King, who helped found Zenith Media in 1988 and establish its U.S. operations, Nelson Communications Worldwide replaced John Perriss, 55, as CEO of Europe, Middle East and Africa Agency totals shortly after Mr. Perriss announced he was leaving the company. Mr. Employees 2003 2002 % chg Perriss, also a founder of Zenith Media, led the merging of Zenith and U.S...... 126 154 -18.2 Optimedia in 2001, a year after Publicis purchased 50% of Zenith. He Notes: Nelson Communications Worldwide is a medical marketing, took the helm when the two became a single media network in 2003. advertising and sales services company that was acquired by Publicis in Ad Age estimated revenue based on billings provided by Recma. 2000. Nelson has a Hispanic division, Bienestar LCG Communications, Top executive: Steve King, CEO, Europe, Middle East, Africa Lawrenceville, N.J. The integrated healthcare agency handles most of its Headquarters: ZenithOptimedia / Bridge House 63-65, N. Wharf Rd., U.S. operations in eight cities out of its New York office. London, United Kingdom W2 1LA / Phone: 44-207-298-4900 / Fax: 44- Top executive: Fred Kellogg, chmn & CEO 207-298-6900 / URL: www.zenithmedia.com Headquarters: Nelson Communications Worldwide / 105 Madison Ave., New York, N.Y. 10016 / Phone: (212) 684-0909 / Fax: (212) 213- Public relations agencies 4694 / URL: www.nelsoncommunications.com Publicis PR* Agency totals Williams-Labadie Revenue ($ in millions) 2003 2002 % chg Notes: Williams-Labadie is a healthcare shop. Worldwide ...... $95.7 $95.4 0.3 Top executive: Peter Labadie, CEO U.S...... $68.5 $68.3 0.3 Headquarters: Williams-Labadie / 57 W. Grand Ave. ste. 800, Non-U.S...... $27.2 $27.1 0.4 Chicago, Ill. 60610 / Phone: (312) 222-5800 / Fax: (312) 222-2530 / Notes: Publicis PR is an Ad Age construct and represents the estimat- URL: www.willab.com ed totals of Publicis’ PR operations. AgencyReport April 19, 2004 | Advertising Age |40 Manning, Selvage & Lee Traditional agencies Notes: MSL, a PR firm fully-owned by Publicis, had long been connected with D’Arcy, Masius, Benton & Bowles. Open Minds Agency Agency totals Top executive: Lou Capozzi, chmn & CEO Headquarters: Manning, Selvage & Lee / 1675 Broadway, New York, Revenue ($ in millions) 2003 2002 % chg $2.5 $2.4 4.2 N.Y. 10019 / Phone: (212) 468-4200 / URL: www.mslpr.com U.S...... Employees 2003 2002 % chg U.S...... 15 14 7.1 Notes: Open Minds Agency, a startup agency in 2002, was acquired by 27 Richards Group Rubin Postaer & Associates in 2002. It is a traditional shop. Revenue ($ in millions) 2003 2002 % chg Top executive: Mark Choate, pres & dir-creative svcs $114.5 $103.1 11.1 U.S...... Headquarters: Open Minds Agency / 4 Park Plaza, ste. 650, Irvine, Employees 2003 2002 % chg Calif. 92614 / Phone: (949) 221-8088 / Fax: (949) 255-4400 / URL: 560 550 1.8 U.S...... www.openmindsagency.com Offices 2003 2002 % chg U.S...... 5 1 400.0 Notes: Richards Group is a traditional ad agency that includes sizable RPA components in sales promotion (Latitude division), direct marketing Agency totals and interactive. The agency has a Los Angeles affiliate, Grupo Gallegos, Revenue ($ in millions) 2003 2002 % chg $92.6 $91.4 1.3 that handles marketing aimed at Spanish-speaking consumers. It is U.S...... about 60% owned by principals of Richards Group. The agency has a Employees 2003 2002 % chg PR unit called Richards/Gravelle Public Relations. In December 2002 U.S...... 500 500 0.0 Richards Group struck an alliance with Tokyo agency Oricom Co. in Notes: Founded by Gerry Rubin and Larry Postaer in 1986 when they which the two agencies will share information relating to their mar- left the Los Angeles office of Needham Harper & Steers, Rubin Postaer keting and advertising processes and practices. The alliance could even- & Associates has expanded from its Santa Monica, Calif. base to tually involve handling ad assignments for the other’s clients. The Chicago, Portland, Ore., Moorestown, N.J., Denver, Dallas and Atlanta agency opened a number of services offices in 2003 to handle its largely to direct advertising for the diverse dealer groups of American Hyundai account won in 2002. Honda, its largest account. Top executive: Stan Richards, pres Top executive: Gerrold Rubin, pres & CEO Headquarters: Richards Group/8750 N. Central Expressway, ste. Headquarters: RPA / 2525 Colorado Ave., Santa Monica, Calif. 90404 1200, Dallas, Texas 75231/Phone: (214) 891-5700/Fax: (214) 891-5289/ / Phone: (310) 394-4000 / Fax: (310) 633-6915 / URL: www.rpa.com URL: www.therichardsgroup.com Media specialist agencies 19 SBI Group Richards Media Revenue ($ in millions) 2003 2002 % chg Agency totals Worldwide ...... $150.0 $88.0 70.5 Employees 2003 2002 % chg U.S...... $142.0 $79.2 79.3 U.S...... 54 54 0.0 Non-U.S...... $8.0 $8.8 -9.1 Notes: Richards Media buys media largely for Richards Group, but Employees 2003 2002 % chg 15% of its purchases are for clients whose creative is not handled by Worldwide ...... 750 750 0.0 Richards Group. U.S...... 750 670 11.9 Top executive: Larry Spiegel, principal Non-U.S...... 0 80 -100.0 Headquarters: Richards Media / 8750 N. Central Expressway, Dallas, Offices 2003 2002 % chg Texas 75231 / Phone: (214) 891-5700 / Fax: (214) 891-3585 / URL: Worldwide ...... 16 16 0.0 www.richards.com U.S...... 16 15 6.7 Non-U.S...... 0 1 -100.0 Notes: SBI Group, founded in 1997, is a privately held professional 30 RPA services company that includes two divisions, SBI.Razorfish, which Revenue ($ in millions) 2003 2002 % chg designs and implements web-based systems and integrated marketing U.S...... $95.1 $93.8 1.4 programs, and SBI.Enteris, a business process improvement consultan- Employees 2003 2002 % chg cy. SBI also owns Optura, Scottsdale, Ariz., which offers prepackaged U.S...... 515 514 0.2 and custom business process solutions from procurement to financials. Offices 2003 2002 % chg More than 900 consultants across 16 offices in North America and U.S...... 9 9 0.0 Europe work with SBI Group. SBI has a strategic partnership with Notes: RPA includes the agency of the same name (formerly Rubin Stockholm-based Framfab. SBI Group is backed by GE Capital and Postaer & Associates) and Open Minds Agency, a full-service shop in Cerberus Capital Management. Irvine, Calif., acquired in 2002. Top executive: Ned Stringham, pres & CEO Top executive: Gerrold Rubin, pres & CEO Headquarters: SBI Group/2825 E. Cottonwood, ste. 480, Salt Lake Headquarters: RPA/1333 Second St., Santa Monica, Calif. City, Utah 10013/Phone: (800) 294-0090/Fax: (801)733-3201/URL: 90401/Phone: (310) 394-4000/Fax: (310) 917-2565/URL: www.rpa.com www.sbigroup.com AgencyReport April 19, 2004 | Advertising Age |41 Marketing services agencies Top executive: Herwig Preis, pres & CEO Headquarters: Select Communications/Schlossstr. 1, Koblenz, SBI.Razorfish Germany 56068/Phone: 49-261-9-72-61-0/Fax: 49-261-9-72-61-11/ Agency totals Revenue ($ in millions) 2003 2002 % chg URL: www.select-communications.com Worldwide ...... $120.0 $75.0 60.0 U.S...... $111.0 $67.5 64.4 Non-U.S...... $9.0 $7.5 20.0 49 Serviceplan Agenturgruppe Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... 750 750 0.0 Worldwide ...... $60.8 $48.8 24.5 Notes: SBI.Razorfish, an e-business consulting unit, became a division of SBI Group in early 2003 when the interactive shop, previously Employees 2003 2002 % chg known as Razorfish, was bought by Salt Lake City-based SBI. At one Worldwide ...... 394 386 2.1 time, Razorfish was 12% owned by Omnicom. Offices 2003 2002 % chg Top executive: Darin Brown, exec VP-mktg & strategy, SBI Group Worldwide ...... 1 1 0.0 Headquarters: SBI.Razorfish / 11 Beach St., 10th fl., New York, Notes: Serviceplan is one of Germany’s largest independent agencies. N.Y. 10013 / Phone: (212) 966-2300 / Fax: (212) 966-6915 / URL: Top executive: Florian Haller, chmn www.sbigroup.com Headquarters: Serviceplan Agenturgruppe/Brienner Str., 45 a-d, Munich, Germany 80333/Phone: 49-89-20-50-20/Fax: 49-89-20-50- 40 Scholz & Friends 2111/URL: www.serviceplan.de Revenue ($ in millions) 2003 2002 % chg International ...... $73.7 $65.5 12.5 Employees 2003 2002 % chg 43 SPAR Group International ...... 694 665 4.4 Revenue ($ in millions) 2003 2002 % chg Offices 2003 2002 % chg Worldwide ...... $64.9 $69.6 -6.8 International ...... 18 17 5.9 Employees 2003 2002 % chg Notes: In July 2003 20 senior executives of Scholz & Friends, with Worldwide ...... 172 306 -43.8 backing from independent private-equity firm, Electra Partners Europe, U.S...... 170 304 -44.1 bought itself back from Cordiant Communications Group. Cordiant, Non-U.S...... 2 2 0.0 which owned 77% of S&F, was sold to WPP Group at mid-year 2003. Offices 2003 2002 % chg Scholz & Friends in November 2001 became Germany’s first network 12 8 50.0 agency listed on the Frankfurt Stock Exchange. The network provides Worldwide ...... 8 5 60.0 integrated services in advertising, sales promotion, PR, direct market- U.S...... ing, brand consultancy and interactive. The network operates across Non-U.S...... 4 3 33.3 Europe and also in Southeast Asia. Multinational clients contribute Notes: SPAR, a publicly-held company, in June 2002 became fully a more than 50% of total revenues. merchandising services company, the result of selling off at that time Top executive: Thomas Heilmann, chmn its SPAR Performance Group (SPGI), an incentive marketing unit. Headquarters: Scholz & Friends/Hanseatic Trade Center, Am SPGI came into the company in January 1999 through the acquisition Sandtorkai 76, Hamburg, Germany 20457/Phone: 49-40-3-76-81- of BIMA Group. SPAR’s merchandising services division includes in- 0/Fax: 49-40-3-76-81-681/URL: www.s-f.com store merchandising, database and research services. One retailer provided 30% of its business, up from 26% in 2002, and Kmart, which is in bankruptcy protection, provided only 17% of business in 2003, down 25 Select Communications* from 24% in 2002—one reason for SPAR’s decline in revenue of 6.8% Revenue ($ in millions) 2003 2002 % chg in 2003. SPAR established an international division in 2000 that Worldwide ...... $120.0 $110.0 9.1 remains immaterial to revenue totals. SPAR in 2003 claimed a 51% U.S...... $48.5 $44.0 10.2 Non-U.S...... $71.5 $66.0 8.3 stake in a joint venture in SPAR Turkey to boost international. Up to Employees 2003 2002 % chg then, SPAR’s international contribution came largely from a Japanese Worldwide ...... 300 300 0.0 joint venture. In 2003 SPAR bought All Store Marketing Services, a U.S...... 30 30 0.0 Texas-based in-store product demonstration company; NMI Non-U.S...... 270 270 0.0 Acquisition Partners (Megaforce), a Georgia company specializing in Offices 2003 2002 % chg in-store merchandising services; and Bert Fife & Associates, a specialist 5 5 0.0 Worldwide ...... in in-store product demonstrations. SPAR attributes the decrease in net 1 1 0.0 U.S...... revenue to lower retail sales of customer products in mass merchandis- Non-U.S...... 4 4 0.0 er chains. SPAR suffered a loss of $539,000 in 2003 compared to a gain Notes: Select Communications is a full-service agency based in of $5.3 million in 2002. Koblenz, Germany, with offices in Hamburg, Berlin, Paris, New York and London. The agency does considerable work in fashion and toi- Top executive: Robert G. Brown, chmn & CEO letries, food and beverages industries. The agency’s New York office is Headquarters: SPAR Group/580 White Plains Rd., Tarrytown, N.Y. located at 131 Varick St., New York, N.Y. 10013. Phone is 212-367- 10591/Phone: (914) 332-4100/Fax: (914) 332-0741/URL: www.spar- 3560; fax is 212-929-5678. inc.com AgencyReport April 19, 2004 | Advertising Age |42

Tokyo, formed DDB Tokyu Agency Creative in 2002 to provide creative 39 Springer & Jacoby* services to Tokyu and link Tokyu to DDB offices worldwide. Revenue ($ in millions) 2003 2002 % chg Top executive: Kyoichi Kubo, pres International ...... $78.0 $65.0 20.0 Headquarters: Tokyu Agency/4-8-18, Akasaka, Minato-ku, Tokyo, Employees 2003 2002 % chg Japan 107-8417/Phone: 81-3-3475-3691/Fax: 81-3-3475-9878/URL: International ...... 560 560 0.0 www.tokyu-agc.co.jp Offices 2003 2002 % chg International ...... 6 5 20.0 Notes: Springer & Jacoby, 35.5% owned by Interpublic, is structured as a group of S&J agencies with partner agencies. The S&J shops 38 Wieden & Kennedy* include the mother agency, Springer & Jacoby, S&J Digital, S&J Media, Revenue ($ in millions) 2003 2002 % chg S&J E-fact (brand identification) and E-fact Limited U.K. (design). Worldwide ...... $78.6 $70.6 11.4 Partner shops include: Elephant Seven, a six-year-old Hamburg-based U.S...... $40.5 $38.6 5.0 integrated advertising agency with offices in Berlin and Barcelona; Non-U.S...... $38.1 $32.0 19.2 Lucy Planning, a design branding agency in Hamburg; and Heimat, a Employees 2003 2002 % chg Berlin agency. S&J's offices are in Hamburg, London, Barcelona, Worldwide ...... 5 5 0.0 Berlin, Paris, Milan and Vienna. S&J also owns equity in Colnaghi & U.S...... 2 2 0.0 Manciani, Milan, the agency that handles DaimlerChrysler's Italian Non-U.S...... 3 3 0.0 account. S&J is a major DamilerChrysler agency. Founded in 1979, S&J Offices 2003 2002 % chg came into Interpublic through the holding company's acquisition of Worldwide ...... 480 427 12.4 True North Communications in 2001. Springer & Jacoby’s returns were U.S...... 241 213 13.1 estimated by Ad Age. Non-U.S...... 239 214 11.7 Top executives: Olaf Oldigs, mg dir-creative; Oliver Schwall, mg dir-intl Notes: Wieden & Kennedy is an independent creative agency with Headquarters: Springer & Jacoby / Poststr. 14-16, Hamburg, offices in Portland, Ore., New York, Amsterdam, London and Tokyo. Germany 20354 / Phone: 49-40-35-603-0 / Fax: 49-40-35-603-584 / Top executive: Dan Wieden, pres & chief creative officer URL: www.sj.com Headquarters: Wieden & Kennedy / 224 NW 13th Ave., Portland, Ore. 97209 / Phone: 503-937-7000 / Fax: 503-937-8000 / URL: www.wk.com 33 Armando Testa Group* Revenue ($ in millions) 2003 2002 % chg International ...... $87.0 $70.1 24.1 2 WPP Group Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg 600 611 -1.8 International ...... Worldwide ...... $6,756.1 $5,781.5 16.9 Offices 2003 2002 % chg U.S...... $2,762.2 $2,448.2 12.8 15 15 0.0 International ...... Non-U.S...... $3,993.9 $3,333.3 19.8 Notes: Armando Testa Group is an ad organization centered around Notes: WPP Group is a composite of five ad agency networks: Young & the Armando Testa ad agency, with offices in Turin, Milan, Rome, Rubicam, Ogilvy & Mather Worldwide, J. Walter Thompson Co., Red Brussels, Frankfurt, Madrid, Paris and London. The group includes Cell (formerly Conquest) and newly formed Bates Asia. WPP also owns Media Italia, In Testa (design and corporate identity), Max Information MindShare and Mediaedge:cia, two of the largest global media specialist (creative ad shop), Little Bull (audiovisual production house), and companies. WPP is building a third international media network that Testaweb EdV (interactive). Ad Age estimated revenue for Testa. will pull together the company’s nonaligned media agencies. Those units Top executive: Marco Testa, chmn & CEO include Maximize in Asia and Media Insight in Germany. WPP’s non- Headquarters: Armando Testa Group / Via Luisa del Carretto 58, agency offerings include Kantar Group research arm (Millward Brown, Turin, Italy 10131 / Phone: 39-011-8810-111 / Fax: 39-011-8810-468 / Research International, Winona); PR companies, Hill & Knowlton, URL: www.armandotesta.com Ogilvy Public Relations Worldwide, Burson-Marsteller and Cohn & Wolfe; a large group of branding and identity, healthcare and specialist communications companies; 20% of marketing organization Asatsu- 17 Tokyu Agency DK, Tokyo, 20% of Brierley & Partners; 25% of Shanghai Advertising, Revenue ($ in millions) 2003 2002 % chg 30% of Chime Communications, a London-based specialist PR, research International ...... $181.6 $180.4 0.6 and advertising company, 36% of LG Ad, a Seoul-based ad organization Employees 2003 2002 % chg that serves as an in-house agency for LG Group, and 50.1% of Batey International ...... 1,243 1,431 -13.1 Group (renamed Red Cell Asia). WPP in August 2003 bought Cordiant Offices 2003 2002 % chg Communications Group, London, for $16.8 million cash and the International ...... 18 18 0.0 assumption of $300 million in debt. WPP beat out Publicis Groupe in the Notes: Tokyu, the ad organization, includes the Tokyu Agency net- bid for CCG. Cordiant was forced to put itself up for sale due to heavy work and four other advertising-related operations: Image Studio 109 debt and a string of major client defections from its Bates Worldwide (rental studio for commercial/film/still photo production), Tokyu Space network. The only Bates operation now carrying the Bates moniker is Creation (out of home), Kaburagi Studio (photo studio and ad produc- the Bates Asia network. In the U.K. Bates was folded into JWT and Red tion), Tokyu Agency Business Service (administrative services for Cell; in the U.S., Bates tech ad unit became part of J. Walter Thompson Tokyu group members) and TA Promotion Net (plans, produces golf Technology and its 141 Worldwide marketing service operation linked tournaments and other sports events, plus instore campaigns, point-of- with Ogilvy & Mather Worldwide. Healthworld, the Bates medical unit, purchase materials and novelties). Tokyu Agency and DDB Japan, is a standalone unit. WPP formed Soho Group to service new client AgencyReport April 19, 2004 | Advertising Age |43

Yahoo! in 2003. For 2003 WPP reported net income of $342.9 million, global creative consultant on the brand. Berlin Cameron in March 2003 up 163%, on revenue of $6.76 billion, up 16.8% in U.S. dollars. In hired William Grogan Jr. as its president. He had been director of Coca- British pounds revenue growth was 5.1%. The pound grew 11.2% vs. Cola’s Coke brands at Interpublic Group. Amanda Walsh was named the dollar in 2003. Chief Executive Martin Sorrell has said WPP’s strate- CEO of Red Cell/European, effective May 1, 2004. She came from gic objective within the next five to 10 years is to achieve two-thirds of Walsh Trott Chick Smith, a London agency she helped found in 1995. its revenue from nontraditional advertising. In 2003 that figure was Red Cell gained a number of offices in the dismantling of Bates 52.9% in U.S. dollars vs. 53.7% in 2002. Worldwide by Red Cell’s parent, WPP Group, which bought Bates’ par- Top executive: Martin Sorrell, grp chief exec ent, Cordiant Communications Group, in August 2003. The U.K. offices Headquarters: WPP Group /27 Farm St., London, United Kingdom of Bates Worldwide were split between Red Cell and J. Walter W1J 5RJ / Phone: 44-207-408-2204/Fax: 44-207-493-6819/URL: Thompson Co., and Red Cell got 15 Bates offices in Scandinavia, the www.wpp.com Netherlands, Belgium, Austria and Eastern Europe. There had been speculation that Red Cell, the smallest WPP network, would also get Traditional agencies Bates’ Asian offices, but WPP set up Bates Asia as a separate network WPP Advertising & Media* reporting directly to WPP. Agency totals Top executives: Ewen Cameron, CEO; Lee Daley, co-CEO & chief Revenue ($ in millions) 2003 2002 % chg strategic officer. Worldwide ...... $3,185.2 $2,677.5 19.0 Headquarters: Red Cell / Kent House, 14-17 Market Place, Great U.S...... $1,221.8 $1,040.1 17.5 Titchfield St., London, United Kingdom W1W 8AJ / Phone: 44-207- Non-U.S...... $1,963.4 $1,637.5 19.9 824-7890 / Fax: 44-207-824-7891 / URL: www.redcellnetwork.com Notes: WPP Advertising & Media is an Ad Age construct and repre- U.S. Headquarters: Berlin Cameron/Red Cell / 1370 Broadway, 7th sents the estimated totals of WPP’s advertising and media totals. fl., New York, N.Y. 10018 / Phone: (212) 824-2000 / Fax: (212) 268- 8454 / URL: www.bc-p.com Bates Asia* Agency totals Bravo Group* Agency totals Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $48.6 NA NA Revenue ($ in millions) 2003 2002 % chg U.S...... $31.8 $27.9 14.0 Notes: WPP Group relaunched Bates Asia the turn of the year, basing the operation in Hong Kong, as WPP closed the rest of the Bates net- Notes: Bravo Group is a Hispanic agency. Young & Rubicam has made work. WPP bought Bates’ parent Cordiant Communications Group in Bravo a multicultural group in 2004. Mendoza Dillon & Asociados, August 2003. The Asian arms of CCG’s former direct marketing unit Kang & Lee and Mosaica are part of the group while maintaining their 141 Worldwide and interactive unit 141XM continue to operate under individual identities. Estimated revenue shown is just for Bravo, the the Bates umbrella, while Bates Asia is repositioned as a specialist agency. regional network reporting directly to WPP. Regional president, Bates Top executive: Daisy Exposito-Ulla, chmn & CEO Asia, is Jeffrey Yu. In other regions, Bates was folded into other WPP Headquarters: Bravo Group / 20 Cooper Square, New York, N.Y. networks—JWT in the U.S., Young & Rubicam in Latin America and 10003 / Phone: (212) 780-5800 / Fax: (212) 780-0936 / URL: Red Cell in Europe. Asia was different because Bates gained a strong www.thebravogroupyr.com presence through three regional clients: Nokia, HSBC and Heineken. These long-standing clients and BAT’s 555 cigarette brand account for Brouillard Communications* roughly 80% of Bates’ business in Asia. Bates Asia has 32 offices, which Agency totals include 11 offices of 141 Worldwide and five of 141XM, but excludes Revenue ($ in millions) 2003 2002 % chg four offices of design unit Underline:fitch. Revenue for Bates Asia, esti- U.S...... $12.3 $12.2 0.6 mated by Ad Age, is just for advertising, excluding marketing services Employees 2003 2002 % chg and interactive. U.S...... 22 30 -26.7 Top executive: Jeffrey Yu, regional pres Notes: Brouillard is a full-service consumer and B2B communications Headquarters: Bates Asia / 18/F Lee Gardens 18/F Lee Gardens, 13 agency with offices in New York and London. Hysan Ave. 33 Hysan Avenue, Hong Kong, China/ Phone: 852-2103- Top executive: William C. Lyddan Jr., pres & CEO 6333 / Fax: 852-2527-4086 / URL: www.batesasia.com Headquarters: Brouillard Communications / 466 Lexington Ave., New York, N.Y. 10017 / Phone: (212) 867-8300 / Fax: (212) 210-8511 / Berlin Cameron/Red Cell* URL: www.brouillard.com Agency totals Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $83.1 $64.9 28.0 Cole & Weber/Red Cell* U.S...... $27.0 $17.9 50.5 Agency totals Non-U.S...... $56.1 $47.0 19.4 Revenue ($ in millions) 2003 2002 % chg Notes: Berlin Cameron/Red Cell, New York, was named by Ad Age as U.S...... $12.2 $10.9 12.0 the Agency of the Year this year. Berlin Cameron is the lead agency in Notes: Cole & Weber/Red Cell is one of the founders of the Red Cell the U.S. for WPP’s Red Cell Network. Acquired by WPP in December network in 2001. 2001, Berlin Cameron became lead creative shop for Coca-Cola Co.’s Top executive: Michael Doherty, pres Coke Classic in North America in Feburary 2003. It got the $200 mil- Headquarters: Cole & Weber/Red Cell / 308 Occidental Ave. S., lion creative business from McCann Erickson Worldwide. Coca-Cola Seattle, Wash. 98104 / Phone: 206-447-9595 / Fax: 206-233-0178 / two years ago named McCann parent, Interpublic Group of Cos., its URL: www.cwredcell.com AgencyReport April 19, 2004 | Advertising Age |44

Dentsu, Young & Rubicam Partnerships Kang & Lee* Agency totals Agency totals Employees 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg International...... 268 NA NA U.S...... $7.7 $6.5 17.0 Notes: Dentsu, Young & Rubicam Partnerships, 65% owned by Young Notes: Kang & Lee is an ad agency with an Asian-American focus that & Rubicam and the rest by Dentsu, serves multinational and local comprises Kang & Lee, New York; K&L West, Los Angeles; and K&L clients through offices in 23 cities in 13 Asian countries. Direct, New York. Top executive: Kenjiro Abe, pres Top executive: Cynthia Park, exec VP & mg ptnr Headquarters: Dentsu, Young & Rubicam Partnerships / 1-11-1 Headquarters: Kang & Lee / 20 Cooper Square, New York, N.Y. 10003/ Marunouchi, Chiyoda-ku, Tokyo, Japan 100-6209 / Phone: 81-3-5219- Phone: (212) 375-8111 / Fax: (212) 375-8215 / URL: www.kanglee.com 9111 / Fax: 81-3-5219-9222 / URL: www.dyr.co.jp Memac J. Walter Thompson Co.* Notes: Memac is an eight-agency network in the Middle East and Agency totals North Africa 20% owned by O&M. Revenue ($ in millions) 2003 2002 % chg Top executive: Edmond Moutran, pres & CEO Worldwide ...... $1,178.5 $996.9 18.2 Headquarters: Memac / 5th fl., Al Fateh Bldg., Al Khalifa Ave., U.S...... $456.2 $393.7 15.9 Manama, Bahrain / Phone: 973-226-244 / Fax: 973-223-266 Non-U.S...... $722.2 $603.1 19.8 Employees 2003 2002 % chg Mendoza Dillon & Asociados* 8,500 Worldwide...... NA NA Agency totals Notes: J. Walter Thompson includes the U.S. agency brand and global Revenue ($ in millions) 2003 2002 % chg network of the same name. JWT is in the process of clustering its glob- U.S...... $11.0 $12.9 -14.7 al business into multiple smaller units than the current geographic Notes: Mendoza Dillon is a Hispanic agency. swaths (Asia, Europe, etc.), each supervised by a single executive, in an Top executive: Ingrid Otero-Smart, pres & chief operating officer attempt to be closer to marketing issues, clients and to be more nimble. Headquarters: Mendoza Dillon & Asociados / 65 Enterprise, ste. 420, JWT gained several offices in the split-up of Bates Worldwide by JWT Aliso Viejo, Calif. 92656 / Phone: (949) 330-6700 / Fax: (949) 330-6701 parent, WPP Group, after WPP purchased Bates’ parent Cordiant Communications in mid-2003. JWT got the London and Paris offices of Bates and Red Cell the rest of Bates in Europe. In the U.S. Bates most- Mosaica* ly went into JWT. JWT got an estimated $300 million in Pfizer business Agency totals with the addition of a number of brands including Benadryl, Visine and Revenue ($ in millions) 2003 2002 % chg $1.5 $1.3 11.0 Rolaids in late summer 2003 (JWT previously had Pfizer’s Efferdent U.S...... and Listerine). About 125 Bates execs also accompanied the move. Bob Notes: Mosaica is a multicultural shop with a focus on Asian- Jeffrey, 50, became chief executive of JWT in January 2004, succeeding Americans. Peter A. Schweitzer, who became chairman. Mr. Jeffrey was previously Top executive: Fernando Fernandez, gm president of JWT North America. Michael Madel, former president of Headquarters: Mosaica / 20 Cooper Square, New York, N.Y. 10003 / JWT Europe, the Middle East and Africa, became president of JWT, Phone: (212) 780-5900 / Fax: (212) 780-5959 based in London. JWT aborted in 2003 its entertainment marketing unit, Content@JWT, based in New York, moving those functions to Ogilvy & Mather Worldwide* Detroit. Then, this April, it formed Amplify to integrate advertising and Agency totals entertainment, primarily for its Ford Motor Co. account. The unit, Revenue ($ in millions) 2003 2002 % chg based in Los Angeles, was merged into Hill & Knowlton. J. Walter Worldwide ...... $706.3 $589.4 19.8 Thompson brand includes the J. Walter Thompson U.S. agency brand U.S...... $235.6 $200.2 17.7 and its international network that includes its 51% interest in Non-U.S...... $470.7 $389.2 20.9 TMI/JWT, the Middle East network. Notes: Ogilvy & Mather Worldwide includes the Ogilvy & Mather Top executive: Bob Jeffrey, pres & CEO U.S. brand and the agency's multinational network including Memac Headquarters: J. Walter Thompson Co. / 466 Lexington Ave., New (its Middle East network). Since the retirement midyear 2003 of Rick York, N.Y. 10017 / Phone: (212) 210-7000 / Fax: (212) 210-7770 / URL: Boyko, co-president and chief creative officer of Ogilvy North America, www.jwt.com the Ogilvy Syndicate has been relatively inactive. The Syndicate included eight independent, entrepreneurial agencies that worked with JWT Specialized Communications* O&M on creative projects. Mr. Boyko formed this loose affiliation sev- Agency totals eral years ago. Revenue ($ in millions) 2003 2002 % chg Top executive: Shelly Lazarus, chmn & CEO U.S...... $29.0 $36.3 -20.1 Headquarters: Ogilvy & Mather Worldwide / Worldwide Plaza, 309 Notes: JWT Specialized Communications is a diversified marketing W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) and employment communications agency serving select niche markets. 237-5123 / URL: www.ogilvy.com The company has 26 offices throughout the U.S., Australia, Canada and Singapore. Red Cell Asia (Batey Group) Top executive: Tim Gibbon, pres Notes: Batey Group, an associate member and joint founder of Red Headquarters: JWT Specialized Communications / 5200 W. Century Cell network, includes a network of largely majority-owned agencies in Blvd., Los Angeles, Calif. 90045 / Phone: (310) 665-8700 / Fax: (312) Singapore, Hong Kong, Taipei, Kuala Lumpur, Bangkok and Sydney. 216-1429 / URL: www.jwtworks.com Batey Group also comprises Brandcoms Specialist Businesses (all in AgencyReport April 19, 2004 | Advertising Age |45

Singapore): Carlyle Brand Consultants, MDK (PR), Batey Retail (retail Notes: Y&R Advertising includes the Y&R U.S. brand and the Y&R advertising and communication), Batey Design (design) and Batey international network. That network owns 65% of Dentsu, Young & Direct. WPP owns 50.2% of the network, and TBWA Worldwide owns Rubicam Partnerships. Y&R also includes Brand Buzz. In late 2002, 20%. Batey closed its Los Angeles shop in 2000, thereby exiting the Y&R created a client-centric global structure that includes a Global U.S. market. Leadership Council to govern the agency globally. The council governs Top executive: Ian Batey, group chmn by cutting across traditional organizational lines (geography, hierarchy, Headquarters: Red Cell Asia (Batey Group) / 100 Amoy St., disciplines). In October 2002 the Y&R New York shop, suffering from Singapore 069920 / Phone: 65-6532-2288 / Fax: 65-6227-3633 / URL: account losses and decreased client spending, formed an operating com- www.batey.com.sg mittee to re-establish growth (the agency declined 22% in revenue from 2000 to 2001). Then in February 2003, the shop lured Michael Patti from BBDO Worldwide to become chairman & CEO, managing SicolaMartin* both business and creative direction. He replaced Ron Bess, named to Agency totals the newly created role of vice chairman-integration and business devel- Revenue ($ in millions) 2003 2002 % chg opment. WPP in early 2004 merged Newcomm Bates Group into U.S...... $8.0 $9.6 -16.4 Young & Rubicam in Brazil, resulting in a joint venture operation 50% Employees 2003 2002 % chg owned by Y&R and 50% by local managers who controlled Newcomm U.S...... 31 42 -26.2 Bates. Notes: SicolaMartin specializes in marketing consulting and advertis- Top executive: Ann Fudge, chmn & CEO ing for leading technology companies. It was purchased in early 2001 Headquarters: Y&R Advertising / 285 Madison Ave., New York, N.Y. by Young & Rubicam and remains part of the Y&R network. The 10017 / Phone: (212) 210-3000 / Fax: (212) 490-9073 / URL: agency had substantial hi-tech wins in 2003, led by Motorola www.yr.com Semiconductor business, that will begin to show on its books in 2004. Top executive: Tom Sicola, CEO Headquarters: SicolaMartin / 701 Brazos St., ste. 1100, Austin, Marketing services agencies Texas 78701 / Phone: (512) 343-0264 / Fax: (512) 343-0659 / URL: WPP Marketing Services* www.sicolamartin.com Agency totals Revenue ($ in millions) 2003 2002 % chg Team/Y&R Middle East Worldwide ...... $701.4 $622.1 12.7 Notes: Team/Y&R, 25% owned by Young & Rubicam, is centrally run U.S...... $399.8 $371.4 7.6 out of Dubai. Non-U.S...... $301.6 $250.7 20.3 Top executive: Talal el Makdessi, pres & CEO Notes: WPP Marketing Services is an Ad Age construct and represents Headquarters: Team/Y&R Middle East / 1st fl. Century Plaza, the estimated totals of WPP’s direct marketing, sales promotion and Jumeirah 1 Beach Rd., Dubai, United Arab Emirates/ Phone: 00971 4 interactive operations. 3445444 / Fax: 00971 4 3496636 / URL: www.teamyr.com 141 Worldwide TMI/JWT Notes: 141 Worldwide, a global marketing services network which Notes: TMI/JWT covers the Arab world from Casablanca to Dubai. It includes direct marketing, CRM, promotional marketing, interactive is 51% owned by JWT. solutions, sports and entertainment marketing, field marketing, and PR Top executive: Roy Haddad, chmn & CEO media broadcasting, was purchased by WPP Group in August 2003 Headquarters: TMI/JWT / ste. 2-18 Harbour Yard., Chelsea Harbour, when WPP bought 141’s former parent, Cordiant Communications London, United Kingdom SW10 0XD Group. 141 Worldwide, reporting up through the Ogilvy & Mather Worldwide, now consists of regional offices with no “headquarters,” UniWorld Group although Chicago remains the largest office. 141, launched in 1997 as a Agency totals separately branded network, has 91 offices in 57 countries employing Revenue ($ in millions) 2003 2002 % chg 1,600 people. More than 60% of its revenues come from multinational U.S...... $20.1 $23.8 -15.2 clients. 141’s Asian offices as well as those of 141XM, an internal inter- Employees 2003 2002 % chg active shop, work with Bates Asia, established as a separate network by U.S...... 127 143 -11.2 WPP after WPP siphoned off the rest of Bates Worldwide to its various Notes: UniWorld Group is a multicultural communications group that networks. specializes in African-American consumers. It has offices in New York Top executive: Jay Farrell, regional dir and Washington. WPP acquired 49% of the agency in June 2000. Byron Headquarters: 141 Worldwide / 54 W. Hubbard St., ste. 600, Chicago, Lewis continues to own 51%. Ill. 60610 / Phone: (312) 527-3900 / Fax: (312) 527-3327 / URL: Top executive: Kenneth W. Gilbert, pres & chief operating officer www.141worldwide.com Headquarters: UniWorld Group / 100 Ave. of the Americas, New York, N.Y. 10013 / Phone: (212) 219-1600 / Fax: (212) 274-8563 / URL: Brierley & Partners www.uniworldgroup.com Notes: Brierley, a direct marketing agency focusing on relationship management programs, is 20% owned by WPP. Brierley has offices in Y&R Advertising* Dallas, Los Angeles, Chicago, New York and London and affiliated Agency totals offices in Tokyo and Hong Kong. Revenue ($ in millions) 2003 2002 % chg Top executive: Harold Brierley, chmn & CEO Worldwide ...... $517.1 $442.0 17.0 Headquarters: Brierley & Partners / 8401 N. Central Expy., ste. 1000, U.S...... $215.7 $191.2 12.8 Dallas, Texas 75225 / Phone: (214) 760-8700 / Fax: (214) 743-5511 / Non-U.S...... $301.4 $250.8 20.2 URL: www.brierley.com AgencyReport April 19, 2004 | Advertising Age |46

Marsteller* Wunderman’s worldwide operations. Barry Kessel has replaced him as Agency totals president and CEO of Wunderman New York. Revenue ($ in millions) 2003 2002 % chg Top executive: Daniel Morel, chmn & CEO U.S...... $9.0 $9.0 0.0 Headquarters: Wunderman / 285 Madison Ave., New York, N.Y. Employees 2003 2002 % chg 10011 / Phone: (212) 941-3000 / Fax: (212) 490-9073 / URL: U.S...... 65 65 0.0 www.wunderman.com Notes: Marsteller is the interactive arm of Burson-Marsteller. Top executive: Andrew Nibley, chmn Y+R2.1 Headquarters: Marsteller / 230 Park Ave. S., New York, N.Y. 10003 / Notes: Y+R2.1 is a digital marketing company whose services range Phone: (212) 614-5063 / Fax: (212) 598-5408 / URL: from interactive marketing, brand and CRM strategy and consulting to www.marsteller.com online and offline adveritisng to Internet/Intranet/Extranet development. Top executive: Chris Goodman, CEO Ogilvy & Mather Interactive Headquarters: Y+R2.1 / 285 Madison Ave., New York, N.Y. 10017 / Notes: O&M Interactive is a composite of interactive returns from Phone: (212) 210-3000 / Fax: (212) 490-9073/ URL: www.yr2point1.com various Ogilvy & Mather Worldwide agencies. Top executive: Michael Windsor, CEO Healthcare agencies Headquarters: Ogilvy & Mather Interactive / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-4000 / Fax: (212) WPP Healthcare* 237-5123 / URL: www.ogilvy.com Agency totals Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $381.8 $345.1 10.6 OgilvyOne Worldwide U.S...... $272.8 $250.3 9.0 Notes: OgilvyOne is a direct marketing agency. A. Eicoff & Co., a Non-U.S...... $109.0 $94.8 15.0 Chicago-based agency focused on direct-response TV, reports through Notes: WPP Healthcare is an Ad Age construct and represents the esti- OgilvyOne. mated totals of WPP’s healthcare marketing operations. Top executive: Reimer Thedens, chmn & CEO Headquarters: OgilvyOne Worldwide / Worldwide Plaza, 309 W. 49th St., New York, N.Y. 10019 / Phone: (212) 237-6000 / Fax: (212) CommonHealth 237-5123 / URL: www.ogilvy.com Notes: CommonHealth is a healthcare agency with 16 operating units. The agency houses several joint ventures with other WPP Group com- RTC Relationship Marketing panies, among them including EinsonHealth (experiential marketing), Notes: RTC Relationship Marketing is a direct marketing agency Enterprise IG Health (branding and identity specialists), MD/Salud whose primary focus is healthcare. RTC is part of WPP’s marketing (Hispanic healthcare marketing with Mendoza Dillon & Asociados) and specialist group. Shire Health New York (PR). It has partnerships with other WPP-affil- Top executive: Becky Chidester, pres & CEO iated companies: Media Marketing Solutions (media specialists), MBC Headquarters: RTC Relationship Marketing / 1055 Thomas Jefferson (interactive services), PDI (contract sales and outsourced marketing), St., NW, ste. 500, Washington, D.C. 20007 / Phone: (202) 625-2111 / Pedagogue Solutions (e-learning software), and Softwatch (relationship Fax: (202) 424-7900 / URL: www.rtcrm.com marketing). Top executive: Matt Giegerich, pres & CEO VML Headquarters: CommonHealth / 30 Lanidex Plaza West, Parsippany, N.J. 07054 / Phone: (973) 884-2200 / Fax: (973) 884-2487 / URL: Agency totals www.commonhealth.com Employees 2003 2002 % chg U.S...... 202 189 6.9 Notes: VML (Valentine-McCormick-Ligibel) is a marketing communi- HealthAnswers cations agency that draws most of its revenue from interactive. Besides Notes: HealthAnswers, part of Sudler & Hennessey, is a medical edu- its Kansas City headquarters, the agency has offices in Dallas, White cation agency. Salmon, Wash., and New York. WPP acquired VML in June 2001. Top executive: Eugene Schneider, CEO Top executive: Matt Anthony, CEO Headquarters: HealthAnswers / 112 Titus Mill Rd., Pennington, N.J. Headquarters: VML / 250 Richards Rd., ste. 255, Kansas City, Mo. 08534-4399 / Phone: (609) 730-0100 / Fax: (609) 730-0330 / URL: 64116 / Phone: (816) 283-0700 / Fax: (816) 283-0954 / URL: www.healthanswersinc.com www.vml.com Healthworld Communications Group Wunderman Notes: Healthworld is an international healthcare marketing and con- Notes: Wunderman, a direct marketing agency, merged its media buy- tract sales agency that grew out of the U.S. agency Girgenti Hughes ing and planning services with Mediaedge:cia in June 2003. The merg- Butler & McDowell, acquired by Cordiant Communications Group in er involves 12 Wunderman and Mediaedge:cia offices around the world. March 2000. It is now part of WPP Group after WPP’s mid-year buy- AT&T was the catalyst behind the merger. Y&R/Wunderman Alliance out in 2003 of CCG. Healthword services include professional and was created in Europe in 2002, which established a single management direct-to-consumer advertising and promotion, contract sales, consult- structure for the two brands chaired by William Eccleshare. Mr. ing, medical education, PR, marketing research, interactive and data- Eccleshare also serves as head of Y&R Advertising, Europe. The alliance base marketing. Drawing nearly 30% of its returns outside the U.S., exists in Asia-Pacific, parts of Latin America and in a number of Healthworld has offices in 19 countries. European markets. David Sable is the vice chairman and president of Top executive: Steven Girgenti, chmn & CEO AgencyReport April 19, 2004 | Advertising Age |47

Headquarters: Healthworld Communications Group / 100 Ave. of the provider of J. Walter Thompson Co. and Ogilvy & Mather Worldwide Americas, New York, N.Y. 10013 / Phone: (212) 625-4000 / Fax: (212) in 2000. Ad Age estimated revenue based on billings provided by 966-7755 / URL: www.healthworld.com Recma. Top executive: Irwin Gotlieb, chmn & CEO Sudler & Hennessey Headquarters: MindShare Worldwide / 825 Eighth Ave., New York, Agency totals NY 10019 / Phone: (646) 756-4000 / Fax: (646) 756-5961 / URL: Employees 2003 2002 % chg www.mindshareworld.com U.S...... 322 327 -1.5 Notes: Sudler & Hennessey is a medical agency. S&H’s medical edu- Public relations agencies cation division, IntraMed, develops pharmaceutical and consumer care WPP PR & Public Affairs* continuing educational programming. Agency totals Top executive: Jed Beitler, CEO Revenue ($ in millions) 21 2002 % chg Headquarters: Sudler & Hennessey / 230 Park Ave. S., New York, Worldwide ...... $701.4 $622.1 12.7 N.Y. 10003 / Phone: (212) 614-4100 / Fax: (212) 598-6907 / URL: U.S...... $399.8 $371.4 7.6 www.sudler.com Non-U.S...... $301.6 $250.7 20.3 Notes: WPP PR & Public Affairs is an Ad Age construct and represents Media specialist agencies the estimated totals of WPP’s PR and public affairs operations. Mediaedge:cia Worldwide* Agency totals Burson-Marsteller Revenue ($ in millions) 2003 2002 % chg Notes: Burson-Marsteller is a PR agency connected with Young & Worldwide ...... $272.0 $248.3 9.5 Rubicam. U.S...... $89.0 $80.9 10.0 Top executive: Christopher Komisarjevsky, pres & CEO-ww Non-U.S...... $183.0 $167.4 9.3 Headquarters: Burson-Marsteller / 230 Park Ave. S., New York, N.Y. Notes: Mediaedge:cia is the merger of Media Edge, the media special- 10003 / Phone: (212) 614-4000 / Fax: (212) 598-6914 / URL: ist company that came with WPP Group’s acquisition of Young & www.bm.com Rubicam, and CIA, the media unit of Tempus Group, the latter purchased by WPP in 2001. Mediaedge:cia and sister media company, Cohn & Wolfe MindShare Worldwide, are under a new holding in WPP called Notes: Cohn & Wolfe is a PR agency that is part of Young & Rubicam. GroupM, but remain distinct companies. Mediaedge:cia contains the Top executive: Donna Imperato, pres & CEO Digital Edge division, which operates Outrider, a global search (engine) Headquarters: Cohn & Wolfe / 292 Madison Ave., New York, N.Y. marketing company. Ad Age estimated revenue based on billings pro- 10017 / Phone: (212) 798-9735 / Fax: (212) 329-9900 / URL: vided by Recma. www.cohnwolfe.com Top executive: Charles Courtier, ww exec chmn Headquarters: Mediaedge:cia Worldwide / 1 Paris Garden, London, United Kingdom SE1 8NU/ Phone: 44-20-7803-2000 / Fax: 44-20- Fitch 7803-2094 / URL: www.mediaedgecia.com Notes: Fitch is basically a design consultancy involved in brand con- U.S. Headquarters: Mediaedge:cia Worldwide /825 Seventh Ave., sulting and communications, interactive, live events, packaging and New York, N.Y. 10019 / Phone: (212) 474-0000 / Fax: (212) 474-0001/ product development. The company, with 22 offices in 12 countries, URL: www.mediaedgecia.com came into the WPP fold in WPP's acquisition of Cordiant Communications Group at mid-year 2003. Top executive: Scott Wolf, CFO MindShare Worldwide* Headquarters: Fitch / 1266 Manning Pkwy., Powell, Ohio 43065 / Agency totals Phone: (614) 885-3453 / Fax: (614) 885-4289 / URL: www.fitchww.com Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $371.1 $331.0 12.1 U.S...... $162.5 $144.4 12.5 Landor Associates Non-U.S...... $208.6 $186.5 11.8 Notes: Landor is a branding and corporate identity agency. Employees 2003 2002 % chg Top executive: Craig Branigan, chmn & CEO Worldwide ...... 4,000 3,400 17.6 Headquarters: Landor Associates / 1001 Front St., San Francisco, U.S...... 950 910 4.4 Calif. 94111 / Phone: (415) 365-1700 / Fax: (415) 365-3196 / URL: Non-U.S...... 3,050 2,490 22.5 www.sfo.landor.com Notes: MindShare Worldwide became the worldwide media specialist AgencyReport April 19, 2004 | Advertising Age |48 INDEPENDENT AGENCY NETWORK PROFILES

114 Network BBN International Brand Revenue ($ in millions) 2003 2002 % chg International ...... $46.0 $44.0 4.5 Communication Revenue ($ in millions) 2003 2002 % chg Offices 2003 2002 % chg Worldwide ...... $107.0 $108.0 -0.9 International ...... 10 10 0.0 Offices 2003 2002 % chg Notes: 114 Network is a European network, but it has global connec- Worldwide ...... 21 20 5.0 tions through affiliate relationships with two other indie networks, T- U.S...... 1 1 0.0 CAAN in Canada, IAN in the U.S. and IML (Intergroup Merolatino) in Non-U.S...... 20 19 5.3 Latin America. The network of 13 agencies handles five clients on a net- Notes: BBN, founded in 1987, is an equity partnership of independent work basis (in more than three countries, an Ad Age condition): Cognos agencies who own the network. The Manchester-based network gained (software), ContextVision (healthcare), Playa Ingles Real Estate, Alfa three agencies in 2003, Midt Marketing in Denmark, Vision Factory in Laval (industrial) and Hiab (trucks). Agencies pay an initial fee of Slovenia and Tandem Advertising in Russia (Moscow), giving it a net $2,000 to join 114 Network and $600 annual dues. North America and gain of one, having lost Young Co., Los Angeles and Kilgannon Europe each account for about a third of the revenue coming from McReynolds, Atlanta. The network currently serves four clients on a network-wide basis (in more than three countries): AGIP, since 2002, agencies in the network. Revenues are Ad Age estimates. and LeasePlan (ABN AMRO lease services), Lion Bioscience, Monsanto Top executive: Magnus Hansson, dir and Crowne trucks since 1999. BBN continues to seek new agencies in Headquarters: 114 Network/Tappgatan 16, 15104 Sodertalje, the U.S. and in Eastern Europe. The network agencies draw about 40% Sweden/Phone: 46-8-555-912-00/Fax: 46-8-555-912-01 of their revenue from Asia/Pacific, 20%-plus each from the U.S. and Europe and about 14% from South America. BBN charges agencies an initial fee of $4,936 to join, and annual dues range from $1,650 to $12,500. BBN perfected its Web offerings in 2003, offering an e-dia- AMIN (Advertising & Marketing logue system to its agencies for their international prospects. Top executive: Timothy Hazelhurst, chmn Intl Network) Headquarters: BBN International Brand Communication/Queens Revenue ($ in millions) 2003 2002 % chg Ave., Macclesfield, Cheshire, U.K., SK10 2BN/Phone: 44-1625-43-51- Worldwide ...... $345.3 $324.6 6.4 51/Fax: 41-1625-43-43-35 Offices 2003 2002 % chg Worldwide ...... 67 59 13.6 U.S...... 31 24 29.2 ComVort Group Non-U.S...... 36 35 2.9 Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $137.0 NA NA Notes: AMIN (Advertising & Marketing International Network) was Offices ...... 2003 2002 % chg founded in 1932 as a non-profit organization. So far in 2004, AMIN has Worldwide ...... 44 NA NA added to its roster agencies Maris, West & Baker, Jackson, Miss., U.S...... 3 NA NA Kilgannon McReynolds, Atlanta, and GWP Brand Engineering, Non-U.S...... 41 NA NA Toronto. In 2003, Kruskopf Olson, Minneapolis, and Gearon Hoffman, Notes: ComVort Group, founded 15 years ago by German adman Karl Boston, linked up with AMIN. AMIN in 2003 did not gain additional Jacobi, has evolved from a German agency/language network to an multinational accounts network-wide (Ad Age terminology for international one of independently owned companies operating largely accounts held by network agencies in more than three countries). in the marketing services sector. ComVort Central (its secretariat) is AMIN, however, continues to handle three accounts across its network: based in Barcelona. Network agencies can be found in 40 cities and in 20 countries. They employ more than 900. ComVort has gained 11 Cessna Aircraft Co. (since 1986), Villeroy & Boch (since 1980) and agency members since May 2003, mostly from Europe, and entered the Viega International (since 2001). AMIN is seeking expansion in U.S. by gaining agencies, Galzer & Kalayjian, a New York-based com- Asia/Pacific, Canada and Latin America. Geographically, 81% of collec- munications design group, and Edward Newland Associates, tive revenue from AMIN agencies comes from the U.S. and Canada, Shrewsbury, N.J., a marketing and advertising agency with a southern Europe contributes 11%, and Asia/Pacific 8%. The network member- unit called ENA South in Estero, Fla. New European members include ship is grouped into three geographic areas: AMIN North America, Lielensandpartner, Brussels, Srdce Evropy--Heart of Europe, Prague, AMIN Europe and AMIN Asia-Pacific. AMIN’s initiation fee is $2,500, Happy Advertising (four agencies in Denmark), United and annual dues $3,000. During 2003 AMIN added a North America Communications in Berlin, Punktzwei Markenagentur in Duesseldorf, Feeling in Hamburg, Milner in Moscow, B.O.A.T. in Bratislava, and consumer panel with 50,000 participants and expanded local market LGK in Bern. Among the network clients (clients using more than media intelligence shared through a special feature on its Web site. three members of the network) are Pilkington (self-cleaning glass), Top executive: Vaughn Sink, exec dir Eppendorf (biotech) and Fisherman's Friend (OTC products). The name Headquarters: AMIN (Advertising & Marketing Intl ComVort stands for Kommunikation vor Ort (communication locally). Network)/12323 Nantucket, Wichita, Kan. 67235/Phone: (316) 722- Top executive: Karl Jacobi, ComVort founder 2535/Fax: (316) 722-8353/URL: www.aminworldwide.com Headquarters: ComVort Group/Av. Diagonal 327, 08009, Barcelona, AgencyReport April 19, 2004 | Advertising Age |49

Spain/Phone: 34-93-459-44-22/Fax: 93-207-45-65/URL: www.magnet- Headquarters: e3 European Agency Network/Gehuchtstraat 27, B- global.org 1640 St-Genesius-Rode, Belgium/Phone: 32-2-361-85-14/Fax: 32-2- 361-85-16/URL: www.e3network.com Crossworld IAN (Intermarket Agency Revenue ($ in millions) 2003 2002 % chg International ...... $81.0 $79.0 2.5 Network) Offices 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg International ...... 12 12 0.0 U.S...... $60.0 $58.0 3.4 Notes: Crossworld, founded just over 10 years ago by Bernard Vidal, Offices 2003 2002 % chg chairman of Amazonie, Paris, Peter Pokorny, managing director of U.S...... 20 20 0.0 Consell Gruppe, Frankfurt, and Umberto Gally Zugaro, chairman and Notes: IAN (Intermarket Agency Network) is a U.S. network that has managing director of Corfad Crossworld, has only European agencies broader geographic coverage through affiliate relationships with net- among its membership. Mr. Vidal has been the longtime chairman of works 114 Network in Europe and Intergrupo Mercolatino in Latin Crossworld. The lone network account (in more than three countries) America. The largest U.S. agency in the group is Risdall Advertising is Subaru (cars). Crossworld is seeking to expand in Asia and in the Agency, New Brighton, Minn., with billings of $113 million. U.S., which currently accounts for about 25% of returns from its agen- Top executive: Bill Eisner, exec dir cies. Europe contributes about 60% of agency revenue. Network entry Headquarters: IAN (Intermarket Agency Network)/5307 S. 92nd St., fee is $4,000 with annual dues of $6,000. Figures represent Ad Age esti- Hales Corner, Wis. 53130/Phone: (414) 425-8800/Fax: (414) 425- mates. 0021/URL: www.intermarketnetwork.com Top executive: Bernard Vidal, chmn Headquarters: Crossworld/89 rue la Boetie, 75008 Paris, France/Phone: 33-1-53-77-50-50/Fax: 33-1-48-89-21-28/URL: www.crossworldagencies.com ICOM (International Communications Agency Network) Dialogue International Revenue ($ in millions) 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $363.0 $303.0 19.8 Worldwide ...... $28.0 $27.0 3.7 Offices 2003 2002 % chg Offices 2003 2002 % chg Worldwide ...... 87 84 3.6 Worldwide ...... 16 16 0.0 U.S...... 31 34 -8.8 U.S...... 1 1 0.0 Non-U.S...... 56 50 12.0 Non-U.S...... 15 15 0.0 Notes: ICOM is an indie network founded in 1950 as the National Notes: Dialogue International, founded in 1986, in 2003 initiated a Federation of Advertising Agencies. It became the International move to expand in Europe, particularly Central and Eastern Europe. So Federation of Advertising Agencies in 1980, and was renamed ICOM in far New Moment, Slovenia, has been added to the agency network. 1998. So far in 2004 the network has added agencies: Staff, the Some 90% of network agency revenue is generated in Europe, and Dominican Republic; Union SAIC, Costa Rica; Jaque Mate, Guatemala; 10% from the U.S. There is no initiation fee, but agencies pay $4,000 and Oddfellows, Australia. Nine agencies were added in 2003: The Viva annual dues. Revenue was estimated by Ad Age. Partnership, Miami; E. Morris Communications, Chicago; TOTO Top executive: Leif Lindau, chmn Group, New York; Creative In-House, Bangkok; Newsun, Guangzhou; Headquarters: Dialogue International/Navigator Communications, GoldSun, Ho Chi Minh City; BrandStorm, Warsaw; Uzina, Lisbon; Norra Vallgatan 102, SE-211 22 Malmo, Sweden/Phone: 46-40-103- Fikir Merkezi, Istanbul; and Polifax dizainas, Vilnius. In 2003 ICOM 585/Fax: 46-40-234-136/URL: www.dialogue-international.com gained two multinational accounts (an account in three or more countries): Maison de la France (French products) in France, Belgium and the Netherlands; and Vins de Pays (wine) in the U.K., the Netherlands, France and Ireland. The network is focusing on Asia/Pacific in 2004, an e3 European Agency Network area that accounts for 21% of collective revenue among ICOM agen- Revenue ($ in millions) 2003 2002 % chg cies. Its U.S. and Canadian agencies account for 40% of total revenue, International ...... $39.0 $34.3 13.8 followed by Europe at 26%. ICOM is creating a multicultural capabili- Offices 2003 2002 % chg ty for North America with the addition of an African-American agency, International ...... 14 16 -12.5 an Asian-American agency and two Latin American agencies. ICOM is Notes: e3 European Agency Network is exclusively a European mar- run by a 10-member board consisting of eight members who volunteer com network although it holds a partnership with AANI (Advertising (two from each geographic region), the executive director, and the man- Agency Network International), a North American network of 14 ager of administration. ICOM is a member-owned network. Member agencies. So far in 2004 e3 has added Suunnittelutoimisto Kirnauskis agencies pay $2,000 in annual fees and a percentage of their income to Oy, Finland. In 2003, the network gained CCB Agence Conseil in ICOM. France. The network is seeking to expand in the new EU member states. Top executive: Gary Burandt, exec dir There is no fee to join the network, and annual dues vary according to Headquarters: ICOM (International Communications Agency agency revenue. Network)/1649 Lump Gulch Rd., Rollinsville, Colo. 80474/Phone: Top executive: Michaela Jans, Central Secretariat (303) 258-9511/Fax: (303) 258-3090/URL: www.icomagencies.com AgencyReport April 19, 2004 | Advertising Age |50

Notes: INBA (International Network of Business Agencies) is a group ICP (Independent Creative of independently owned, mid-size, ad agencies with business-to-busi- Partners) ness expertise. So far in 2004 INBA has added Advertising Agency Revenue ($ in millions) 2003 2002 % chg Enala/Hyysalo in Turku, Finland, and OAC (Olivier Arnaud Conseil), International ...... $85.0 $83.0 2.4 Paris. The network is seeking to expand in Europe, particularly outside Offices 2003 2002 % chg the eight countries already represented on its roster, and in Southeast International ...... 8 8 0.0 Asia and South America where it currently has no agencies. In 2003 Notes: ICP (Independent Creative Partners) is a network consisting of INBA added Bombardier (trains and mountain vehicles) to its roster of eight European partners and three associate agencies: Legend in network-served clients (clients in three or more countries). This adds to Warsaw, Alector in Athens and Backman & Heinonen in Helsinki. The four other network-served clients: GSI Lumonics (industrial lasers), network headquarters is the office of its French partner, Jean et Schindler (elevators), LabCorp (clinical testing) and Management Montmarin. Center Europe (management training). Europe contributes 55% of the Top executive: Hubert de Montmarin, dir network agencies’ collective revenue, followed by the U.S. & Canada at Headquarters: ICP (Independent Creative Partners)/4 rond-point 38%, Asia/Pacific, 5%, and South America, 2%. It costs an agency $500 Claude Monet, 92300 Levallois-Perret, France/Phone: 33-1-46-41-40- to join INBA and $1,500 annual dues. 00/Fax: 33-1-45-41-40-04/URL: www.icpadvertising.com Top executive: Johan L. Caignie, dir Headquarters: INBA (International Network of Business Agencies)/Maalzaakstraat 11, 9680 Maarkedal, Belgium/Phone: 32-55- IN (Independent Network) 30-14-03/Fax: 32-55-30-30-05/URL: www.inba.org Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $268.0 $282.0 -5.0 Offices 2003 2002 % chg Worldwide ...... 80 69 15.9 Interpartners Communications U.S...... 10 8 25.0 Revenue ($ in millions) 2003 2002 % chg $100.0 $91.0 9.9 Non-U.S...... 70 61 14.8 Worldwide ...... Notes: IN, an indie network founded in the late 1980s by five agencies Offices 2003 2002 % chg 30 31 -3.2 from countries in the European Union, is owned by seven of its mem- Worldwide ...... 1 1 0.0 ber agencies. IN is headquartered in London, with a coordination office U.S...... 29 30 -3.3 in Paris, and operates hubs in London, Paris, Barcelona, Vienna, Dubai, Non-U.S...... Singapore, Stuttgart, Hong-Kong, Tokyo, New York, Mexico, Buenos Notes: Interpartners is an indie network owned by its agencies. The Aires and Casablanca. A multicultural board of eight directors runs IN. network gained Grupo Altraforma, Spain, in 2004, which replaced So far in 2004 IN has gained agencies Co & Co in France; PAN in Slogan, Barcelona, a shop that linked up with Arnold Worldwide. Slovenia, Coatia, Bosnia and Serbia; Voodoo in Ivory Coast, Cameroon, Network agencies currently share four accounts in four or more coun- Senegal and Togo; Noble World Communications in Springfield, Mo., tries. Interpartners plans expansion in Germany largely to replace and Noble BBDS in Chicago. In 2003 the network gained agencies Agency Damm in Frankfurt which left Interpartners to join the Beakbane in Canada, Eastern Advertising in Taiwan, Synchromesh in Hakuhodo network in 2003. Interpartners has a close association with Australia and Publicentro in Costa Rica. PAN was formerly part of Coo’ee indie network in Australasia and cooperates with Promoseven, Foote, Cone & Belding Worldwide. IN, in 2003, gained Allied Domecq a Middle East network 40% owned by McCann Erickson Worldwide. (wines) as a network account (an account in more than three countries). Top executive: Barry Gelder, dir It already had three other network accounts: Cartier and Mont Blanc Headquarters: Interpartners Communications/455 Chaussee de luxury products, and Pioneer (consumer electronics). Initiation fees run Malines, Quatre Bras Bldg, Kraainem-Brussels, Belgium/Phone: 32-2- from $2,400 to $5,500 with annual dues that vary between $2,700 and 777-13-13/Fax: 32-2-777-13-19/URL: www.interpartners-communica- $17,000 depending on an agency’s market share and the market’s size. tions.com European members account for 40% of agency revenue at IN, the U.S. 37% and Asia/Pacific 15%. IN continues to look for member agencies in Norway, Greece, Turkey, Egypt, South Africa, Quebec, Canada and South Korea. MAGNET (Marketing & Top executive: Michel Goddet, mg dir Advertising Global Network) Headquarters: IN (Independent Network)/14-15 Carlisle St., Revenue ($ in millions) 2003 2002 % chg London, U.K. W1D 3BS/Phone: 44-20-77-34-58-55/Fax: 44-20-74-37- Worldwide ...... $213.8 $200.6 6.6 19-08/URL: www.in-advertising.com Offices 2003 2002 % chg Worldwide ...... 36 33 9.1 INBA (International Network of U.S...... 30 28 7.1 Non-U.S...... 6 5 20.0 Business Agencies) Notes: MAGNET is the result of the merger of MAAN (Mutual Revenue ($ in millions) 2003 2002 % chg Advertising Agency Network) and EMCO (European Marketing Worldwide ...... $72.0 $71.0 1.4 Communications Organization) in 2000. This year MAGNET added Offices 2003 2002 % chg Lopez Negrete, a Houston Hispanic shop, and Suburbia, an agency in Worldwide ...... 20 21 -4.8 Victoria, Vancouver, British Columbia, to its network. In 2003 it gained U.S...... 5 5 0.0 four shops: A-G-A Group, London; Clark Advertising & PR, Sarasota, Non-U.S...... 15 16 -6.3 Fla.; ghost company, Vienna, Austria; and St. John & Partners, AgencyReport April 19, 2004 | Advertising Age |51

Jacksonville, Fla. The network plans expansion in Europe where a few basis: Epson, Memorex and Dow Chemical (adhesives). TAAN member key markets need coverage (the network lost its Amsterdam shop in Arms Communications, New Delhi, is developing a branch of the net- 2003). It also is expanding in the Far East and Middle East. MAGNET’s work in Asia. U.S. and Canada represent 65% of member revenues, U.S. and Canadian agencies account for 69% of collective revenue, Europe 30% and Asia/Pacific 5%. Although not affiliated with other while Europe shops account for 30%. South America represents the networks, TAAN hosted a network summit with the heads of other remaining 1%. In 2003, the network added two network clients indies, Worldwide Partners, ICOM, MAGNET and IN to seek ways of (accounts in three or more countries): Sun Chemical Corp. in the U.S., working cooperatively, including helping one another where one net- Germany and China, and Ingersoll-Rand’s Club Car division (golf work may have resources, members or expertise that can be “bor- carts) in U.S., China and India. MAGNET continues what it calls its rowed” by another networks, according to TAAN Director Gary “spirit of cooperation” with AsiaLink Network, an indie network cen- Lessner. TAAN membership is U.S. $1,000 with annual dues of $2,500 tered out of Manila. MAGNET operates as a non-profit corporation. plus a floating amount tied to agency revenue. Agencies must have minimum revenue of U.S. $1 million and must be Top executive: Gary Lessner, dir in business at least three years in order to join MAGNET. Headquarters: TAAN (Transworld Advertising Agency Top executive: Al Dudreck, exec dir Network)/7920 Summer Lake Ct., Fort Myers, Fla. 33907/Phone: (239) Headquarters: MAGNET (Marketing & Advertising Global 433-0669/Fax: (239) 433-1366/URL: www.taan.org Network)/464 Walnut St., Ste 2-D, Pittsburgh, Pa. 15238/Phone: (412) 828-4031/Fax: (412) 828-4057/URL: www.magnetglobal.org T-CAAN (Trans-Canada Advertising Agency Network) Second Wind Network Revenue ($ in millions) 2003 2002 % chg $58.0 $56.0 3.6 Revenue ($ in millions) 2003 2002 % chg International ...... Worldwide ...... $1,500.0 $1,600.0 -6.3 Offices 2003 2002 % chg 28 26 7.7 Offices 2003 2002 % chg International ...... Worldwide ...... 808 805 0.4 Notes: T-CAAN, is an indie network blanketing Canada, but has cov- U.S...... 788 777 1.4 erage beyond its borders through affiliate agreements with three other Non-U.S...... 20 28 -28.6 indie networks: 114 Network in Europe; IAN in the U.S.; and IML Notes: Second Wind Network, founded in 1988 by agency veteran (Intergrupo Mercolatino) in Latin America. T-CAAN gained two agen- Anthony P. Mikes, is a subscription-service indie network with a mis- cies in 2003: Pub Point Com, Montreal, and Media Planet Agency, St. sion to provide small to midsize agencies access to more sophisticated John, New Brunswick, and is seeking to replace a member in services and research available to larger agencies. Second Wind operates Newfoundland. Additionally, T-CAAN is seeking full national penetra- like an association, providing its members with research services, online tion by expanding membership to Prince Edward Island, the greater member chat rooms, bulletin boards and vendor database, and offers ad Toronto area and Nunavut, a province recently carved out of the seminars, publications and daily newsletter communication. Second Northwest Territories. T-CAAN charges a $1,500 initiation fee and Wind charges $965 dues per year to its member ad agencies, design stu- $1,200 per year. The membership votes on new members. In 2003 the dios and PR firms. In 2004 it added 20 agencies, all from the U.S. and in indie set up the T-CAAN Media Council to serve as a forum for media 2003 it gained 185 agencies, five from Canada and the rest from the personnel in the network. Geographically, the U.S. and Canada account U.S. The network, which receives 99% of its membership from the U.S. for 90% of agency revenue at T-CAAN, the rest is split between Europe and Canada, is seeking to expand into Great Britain where it currently and Asia/Pacific. has two members. Top executive: W.S. (Bill) Whitehead, mg dir Top executive: Anthony P. Mikes, dir Headquarters: T-CAAN (Trans-Canada Advertising Agency Headquarters: Second Wind Network/1120 Hobart Ave., Ste. C, Network)/3390 Bayview Ave. M2M 3S3, Toronto, Canada/Phone: 416- Wyomissing, Pa. 19610/Phone: (610) 374-9093/Fax: (610) 374- 221-6984/Fax: 416-221-8260/URL: www.tcaan.ca 9238/URL: www.secondwindnetwork.com Worldwide Partners TAAN (Transworld Advertising Revenue ($ in millions) 2003 2002 % chg Worldwide ...... $556.0 $452.8 22.8 Agency Network) Offices 2003 2002 % chg Revenue ($ in millions) 2003 2002 % chg Worldwide ...... 73 73 0.0 Worldwide ...... $101.0 $98.9 2.1 U.S...... 39 39 0.0 Offices 2003 2002 % chg Non-U.S...... 34 34 0.0 Worldwide ...... 39 40 -2.5 Notes: Worldwide Partners is one of the larger independent agency U.S...... 17 18 -5.6 networks with 5,290 employees in 73 agencies worldwide that service Non-U.S...... 22 22 0.0 120 world markets. Worldwide Partners added 10 agencies in 2003 and Notes: TAAN, Transworld Advertising Agency Network, was founded so far in 2004, including: 23red, London; Art-Com Worldwide Partners, in 1936 in the U.S. and spread to Europe and the Pacific Rim in the Moscow; Avance Epsilon Publicidad, Guatemala City; Hydrogen 1970’s. So far in 2004, TAAN has added to its network Charleston- Advertising, Seattle; Legend Group, Warsaw; Live China, Hong Kong; Orwig, Hartland, Wisc., and MediaCross, St. Louis. In 2003, it added Morey Evans, Denver; Tequila communications & marketing, Prospects Marketing Communications Co., Ukraine, Lativa and Russia. Montreal; Trumpet, New Orleans; and TURF, New York. All but Avance The network currently has three accounts handled on a pan-European Epsilon became shareholders. Worldwide Partners is a C corporation AgencyReport April 19, 2004 | Advertising Age |52 with stock owned in equal shares by most of its agencies. Worldwide Partners believes this type of ownership “makes for true partnership and collaboration that makes communications culturally appropriate.” Live China’s hookup with Worldwide Partners is its second stint as a member of the network. It was part of the indie when it was bought by Lowe & Partners Worldwide in 1994, but rejoined the network after buying itself back in 2003. During 2003, Worldwide Partners added two “network” clients, i.e., clients served in more than three countries by network agencies: James Hardie (home construction/siding) and Procter & Gamble (packaged goods). Three other clients have network coverage: Swiss Delice (chocolates), Eastman Chemical Co. (industrial chemicals) and Pfizer (pharmaceuticals). WP has proprietary research and communications systems. Top executive: Patricia J. Fiske, pres & CEO Headquarters: Worldwide Partners/2280 S. Xanadu Way, ste. 300, Aurora, Colo. 80114/Phone: (303) 671-8551/Fax: (303) 337-9576/URL: www.worldwidepartners.com