DOCSLIB.ORG

Adelaide Festival 2019 Annual Report

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Adelaide Festival 2019 Annual Report ADELAIDE FESTIVAL CORPORATION 2018-19 Annual Report ADELAIDE FESTIVAL CORPORATION Level 9, 33 King William Street, Adelaide, 5000 www.adelaidefestival.com.au Contact phone number: +61(8)82164444 Contact email: [email protected] ISSN: 0431 Date presented to Minister: 27 September 2019 Adelaide Festival Corporation Annual Report 2018/19 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation To: Hon Steven Marshall MP Premier of South Australia Dear Premier, This annual report will be presented to Parliament to meet the statutory reporting requirements of the Adelaide Festival Corporation Act 1998 and the requirements of Premier and Cabinet Circular PC013 Annual Reporting. This report is verified to be accurate for the purposes of annual reporting to the Parliament of South Australia. Submitted on behalf of the Adelaide Festival Corporation by: Rob Brookman Executive Director Adelaide Festival Corporation 27 September 2019 2 | P a g e 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation From the Executive Director The 2019 Adelaide Festival was one of the most successful in its distinguished 59 - year history, with stellar artistic achievements matched by record-breaking box office receipts, excellent financial results and great outcomes for the State in terms of economic impact. Curated by Joint Artistic Directors Neil Armfield AO and Rachel Healy, the 2019 Adelaide Festival was steeped in exclusive events, standing ovations and critical acclaim. It set a new record with the biggest box office takings in the event’s history, achieving a total box office income of $6,056,904. This represents a 32% increase on the previous box office record set by Armfield and Healy’s second program in 2018. The 2019 Adelaide Festival offered more than 70 events in theatre, contemporary and classical music, opera, dance, forums, food and visual arts – including unique local programs Adelaide Writers’ Week, WOMADelaide and Chamber Landscapes at UKARIA Cultural Centre. Sold out events included: The Magic Flute, Two Feet, Un Poyo Rojo, La Reprise, 13 Ways to Look At Birds, The Stretensky Monastery Choir, Uncle Vanya and many of the Chamber Landscapes concerts at UKARIA. A total audience of more than 355,000 attended Adelaide Festival events (including WOMADelaide). Ticketed attendances of audiences were in excess of 75,000 and interstate audiences accounted for 24% of ticket sales. Audiences of more than 48,000 attended the Festival’s free visual art exhibitions which included Quilty at the Art Gallery of South Australia, The Violet Ballet at ACE Open, Roger Ballen at GAGPROJECTS and Adelaide//International at Anne & Gordon Samstag Museum of Art. The much-anticipated debut Adelaide Writers’ Week from Director Jo Dyer attracted a crowd of more than 85,000 to the Pioneer Women’s Memorial Garden where 119 Writers from Australia and around the world featured in six days of free open-air readings, panel sessions and literary conversations from March 2 to 7. Other free programming included the highly popular Breakfast with Papers and Festival Forums on board the Festival Palais. The Adelaide Festival schools program continues to grow with attendances of 3,425 39 different schools attending 45 separate performances and workshops across 19 different events. Corporate growth and philanthropic support again contributed to the success of the Festival not only hitting all targets (16% of Festival revenue) in 2019 but ensuring as many people as possible were able to access the best the Adelaide Festival has to offer through such programs as the Pay What You Can program. 3 | P a g e 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation The 2019 Adelaide Festival again proved its importance to the South Australian economy, generating an estimated gross expenditure of $76.8 million for the State, the strongest economic impact result in the Festival’s history. Over 19,000 visitors came from interstate or overseas for the Festival, with visitor bed nights increasing to 141,258 (up from 138,021 in 2018). Net impact on Gross State Product is estimated at $23 million (up 10%), including the creation of the equivalent of 216 full time jobs. While the Festival’s economic impact is important, that value sits alongside its cultural and reputational significance. Its economic impact is of course only possible because of the Adelaide Festival’s catalytic role in bringing audiences and communities together with the world’s greatest performers, writers and artists. Finally, the overall financial outcome for the Festival was also very pleasing with a surplus of $411,000 being recorded for the Financial Year 2018/19. This saw the Festival move another step towards its financial goal of achieving a prudent level of reserves of 20% of annual turnover. Rob Brookman Executive Director Adelaide Festival 4 | P a g e 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation Contents Contents .................................................................................................................... 5 Overview: about the agency .................................................................................... 7 Our strategic focus .................................................................................................. 7 Our organisational structure .................................................................................... 8 Changes to the agency ....................................................................................... 8 Our Minister ............................................................................................................ 8 Our Executive team ................................................................................................ 8 Legislation administered by the agency .................................................................. 9 The agency’s performance ...................................................................................... 9 Performance at a glance ......................................................................................... 9 Agency contribution to whole of Government objectives ....................................... 10 Agency specific objectives and performance ........................................................ 11 Corporate performance summary ......................................................................... 13 Employment opportunity programs ....................................................................... 14 Agency performance management and development systems............................. 14 Work health, safety and return to work programs ................................................. 15 Executive employment in the agency .................................................................... 16 Financial performance ........................................................................................... 17 Financial performance at a glance ........................................................................ 17 Consultants disclosure .......................................................................................... 17 Contractors disclosure .......................................................................................... 18 Other financial information .................................................................................... 19 Other information .................................................................................................. 19 Risk management................................................................................................... 19 Risk and audit at a glance ..................................................................................... 19 Fraud detected in the agency ................................................................................ 20 Strategies implemented to control and prevent fraud ............................................ 20 Whistle-blowers disclosure.................................................................................... 21 Reporting required under any other act or regulation ........................................ 21 Reporting required under the Carers’ Recognition Act 2005 ................................. 21 Public complaints................................................................................................... 22 5 | P a g e 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation Number of public complaints reported .................................................................. 22 Service improvements for period .......................................................................... 24 Appendix: Audited financial statements 2018-19 ................................................ 25 6 | P a g e 2018-19 ANNUAL REPORT for the Adelaide Festival Corporation Overview: About the Adelaide Festival Our strategic focus Our Purpose The Adelaide Festival of Arts aims to be recognised as one of the world’s most prestigious large-scale, multi-arts festivals. Since 1960, its aim has been to create and present a Festival program that thrills, inspires, challenges and delights local, national and international audiences, involves local artists, stimulates community involvement and attracts artists and visitors from around the world. Our Vision To be an internationally celebrated arts festival that pursues new and unexpected horizons, enthrals audiences, and places Adelaide at the centre of Australia’s cultural life. Our Values Our culture is driven by: • Passion • Courage • Integrity • Rigour • Creativity
Load more

Recommended publications
  • Af20-Booking-Guide.Pdf
    1 SPECIAL EVENT YOU'RE 60th Birthday Concert 6 Fire Gardens 12 WRITERS’ WEEK 77 Adelaide Writers’ Week WELCOME AF OPERA Requiem 8 DANCE Breaking the Waves 24 10 Lyon Opera Ballet 26 Enter Achilles We believe everyone should be able to enjoy the Adelaide Festival. 44 Between Tiny Cities Check out the following discounts and ways to save... PHYSICAL THEATRE 45 Two Crews 54 Black Velvet High Performance Packing Tape 40 CLASSICAL MUSIC THEATRE 16 150 Psalms The Doctor 14 OPEN HOUSE CONCESSION UNDER 30 28 The Sound of History: Beethoven, Cold Blood 22 Napoleon and Revolution A range of initiatives including Pensioner Under 30? Access super Mouthpiece 30 48 Chamber Landscapes: Pay What You Can and 1000 Unemployed discounted tickets to most Cock Cock... Who’s There? 38 Citizen & Composer tickets for those in need MEAA member Festival shows The Iliad – Out Loud 42 See page 85 for more information Aleppo. A Portrait of Absence 46 52 Garrick Ohlsson Dance Nation 60 53 Mahler / Adès STUDENTS FRIENDS GROUPS CONTEMPORARY MUSIC INTERACTIVE Your full time student ID Become a Friend to access Book a group of 6+ 32 Buŋgul Eight 36 unlocks special prices for priority seating and save online and save 15% 61 WOMADelaide most Festival shows 15% on AF tickets 65 The Parov Stelar Band 66 Mad Max meets VISUAL ART The Shaolin Afronauts 150 Psalms Exhibition 21 67 Vince Jones & The Heavy Hitters MYSTERY PACKAGES NEW A Doll's House 62 68 Lisa Gerrard & Paul Grabowsky Monster Theatres - 74 IN 69 Joep Beving If you find it hard to decide what to see during the Festival, 2020 Adelaide Biennial .
    [Show full text]
  • Festival Statistics: Key Concepts and Current Practices
    2695 Festivals can provide substantive income and generate tourism at both local and national levels. There is growing recognition of the importance of collecting data in this field, particularly to gauge the social and economic contributions of festivals to host societies. This requires a greater understanding of how festivals can be measured and data collected in a standardised, systematic manner based on existing models and current practices. This handbook presents the theories, concepts and practices that are currently used in the effective measuring of festivals across the globe. It identifies prevailing theoretical perspectives on measuring festivals; current policy constructs concerning the collection of data on festivals; as well as best practices and processes for festival data collection and statistics based on experience from around the world. 2695 FESTIVAL STATISTICS Key concepts and current practices The UNESCO Institute for Statistics (UIS) is the statistical office of the United Nations Educational, Scientific and Cultural Organization (UNESCO) and is the UN depository for internationally comparable statistics in the fields of education, science and technology, culture and communication. 2009 UNESCO FRAMEWORK FOR CULTURAL STATISTICS HANDBOOK NO. 3 2009 FRAMEWORK FOR CULTURAL STATISTICS HANDBOOK NO. 3 Festival statistics: Key concepts and current practices UNESCO The constitution of the United Nations Educational, Scientific and Cultural Organization (UNESCO) was adopted by 20 countries at the London Conference in November
    [Show full text]
  • Canada and Australia
    CANADA AND AUSTRALIA: PROMOTING COLLABORATION IN CREATIVE INDUSTRIES Prepared by the Consulate General of Canada in Sydney 1 TABLE OF CONTENTS 3 Welcome & Introduction 4 Film & Television 11 Music 16 Literature 21 Performing Arts 25 Visual Arts 28 Digital Arts 30 Promoting Canadian Creators Globally 2 WELCOME & INTRODUCTION The creative industries represent an important part of In Australia, the demand in the creative industries Canada’s economy and exports however these times sector was booming pre-coronavirus and represented are unprecedented and present challenges never 6.2% of total Australian employment and employment. before seen for the sector. In light of current events, The creative industries were growing 40% faster than particularly the recent cancellations of cultural events, the Australian economy as a whole. Australia also the Consulate General of Sydney would like to reaffirm recognises the important role and positive impact of the government’s support for all the people affected, the arts in regional, rural and remote areas. This has directly or indirectly, by the coronavirus. We know that led to a growth in festivals, arts markets, concerts, 4 Film & Television times like these can be particularly difficult for self- performances and galleries expanding into these areas employed creative workers, community organizations, due to the positive impact on the community as well as and cultural organizations, among many others. the daily lives of Australians. 11 Music This report, written pre-coronavirus, may be a useful resource as the creative industries move from crisis to Canada and Australia share similar histories and values recovery and seek out new business opportunities.
    [Show full text]
  • Factors That Influence Engagement in On-Site Environmentally Responsible
    Factors that influence engagement in on-site environmentally responsible behaviours at music festivals Marisol Alonso Vazquez Bachelor in Foreign Trade Master in Marketing A thesis submitted for the degree of Doctor of Philosophy at The University of Queensland in 2014 Business School i Abstract The study of on-site environmentally responsible behaviours at outdoor events is important because of the negative environmental degradation that may be caused when hosting these events. Studying these behaviours is especially important at music festivals that are held in protected areas, and/or for festival managers who have an interest in controlling the events’ negative environmental impacts. Despite recent interest by event managers in developing strategies to encourage attendees’ environmentally responsible behaviours, this task is still a challenge because attendees may be disinterested in behaving pro-environmentally in the music festival context. Given this, event managers need to find novel ways to encourage attendees to participate more in on-site environmentally responsible behaviours. To contribute toward finding alternative ways to encourage more participation, this research investigated the major psychographic factors that influence attendees’ engagement in on-site environmentally responsible behaviours at music festivals. To identify these factors, the following research activities were carried out: phone interviews with music festival managers (10 participants); two online questionnaires (pre-visit and post-visit to festivals) across multiple music festivals (1,313 and 420 participants, respectively); and on-site interviews with attendees at a three-day music festival located near an Australian national park (81 participants). The findings of this study reveal that event managers consider it important to build a pro- environmental culture into their event communities in order to capitalise on attendees’ sense of community that may support environmentally responsible behaviours.
    [Show full text]
  • Womadelaide 1992 – 2016 Artists Listed by Year/Festival
    WOMADELAIDE 1992 – 2016 ARTISTS LISTED BY YEAR/FESTIVAL 2016 47SOUL (Palestine/Syria/Jordan) Ainslie Wills (Australia) Ajak Kwai (Sudan/Australia) All Our Exes Live in Texas (Australia) Alpine (Australia) Alsarah & the Nubatones (Sudan/USA) Angelique Kidjo (Benin) & the Adelaide Symphony Orchestra (Australia) APY Choir (Australia) Asha Bhosle (India) Asian Dub Foundation (UK) Australian Dance Theatre “The Beginning of Nature” (Australia) Calexico (USA) Cedric Burnside Project (USA) DakhaBrakha (Ukraine) Datakae – Electrolounge (Australia) De La Soul (USA) Debashish Bhattacharya (India) Diego el Cigala (Spain) Djuki Mala (Australia) Edmar Castañeda Trio (Colombia/USA) Eska (UK) – one show with Adelaide [big] String Ester Rada (Ethiopia/Israel) Hazmat Modine (USA) Husky (Australia) Ibeyi (Cuba/France) John Grant (USA) Kev Carmody (Australia) Ladysmith Black Mambazo (South Africa) Mahsa & Marjan Vahdat (Iran) Marcellus Pittman - DJ (USA) Marlon Williams & the Yarra Benders (NZ/Australia) Miles Cleret - DJ (UK) Mojo Juju (Australia) Mortisville vs The Chief – Electrolounge (Australia) Mountain Mocha Kilimanjaro (Japan) NO ZU (Australia) Orange Blossom (France/Egypt) Osunlade - DJ (USA) Problems - Electrolounge (Australia) Quarter Street (Australia) Radical Son (Tonga/Australia) Ripley (Australia) Sadar Bahar - DJ (USA) Sampa the Great (Zambia/Australia) Sarah Blasko (Australia) Savina Yannatou & Primavera en Salonico (Greece) Seun Kuti & Egypt 80 (Nigeria) Songhoy Blues (Mali) Spiro (UK) St Germain (France) Surahn (Australia) Tek Tek Ensemble
    [Show full text]
  • The Australian Songwriter
    The Australian Songwriter Issue 90, November 2012 First published 1979 The Magazine of The Australian Songwriters Association Inc. In this edition: Chairman’s Message Editor’s Message Top 25 Category Winners in the 2012 Australian Songwriting Contest 2012 Australian Songwriters Hall of Fame Inductee: Don Walker (Cold Chisel) ASA Member Profile: Alec Raymer ASA Member Profile: Kaitlyn Thomas Ten Keys To Unlock Creative Songwriting: Final Members News Sponsors Profiles ASA Member Profile: Kylie Stephens ASA Member Profile: Kathy Prosser New ASA Regional Co-Ordinator for Western Australia: Mike Cardy Festivals Roundup The Load Out Official Sponsors of the 2012 Australian Songwriting Contest About Us: o Aims of the ASA o History of the Association o Contact Us o Patron o Life Members o Directors o Regional Co-Ordinators Chairman’s Message All ASA Members, Here we go! November will be the most hectic month on the ASA Calendar as we build to our 2012 National Songwriting Awards Night. Pretty soon our Finals Judges will come up with the Top Ten place getters in every Category of the ASA 2012 Song Contest. They will of course be announced and feted on our special evening in December. It will be huge. Between now and then there is just enough time to check out the ASA November 2012 e-mag. Our Vice Chairman/Financial Officer/Editor Alan Gilmour has been slaving away as usual to bring you lots of interviews and stories about Members, along with helpful hints from some of Australia’s best Songwriters. The 2012 Song Contest Finalists are also listed.
    [Show full text]
  • Live Performance Industry in Australia 2013 Ticket Attendance and Revenue Survey Live Performance Australia
    Live Performance Industry in Australia 2013 Ticket Attendance and Revenue Survey Live Performance Australia 29 July 2014 Ernst & Young Tel: +61 3 9288 8000 8 Exhibition Street Fax: +61 3 8650 7777 Melbourne VIC 3000 Australia ey.com/au GPO Box 67 Melbourne VIC 3001 Mrs Evelyn Richardson 29 July 2014 Chief Executive Live Performance Australia Level 1, 15-17 Queen Street Melbourne, Victoria 3000 Private and confidential Dear Evelyn Live Performance Industry in Australia: Ticket attendance and revenue survey Further to the agreement between Ernst & Young (EY) and Live Performance Australia, we are pleased to present you with the final report for the 2013 Ticket Attendance and Revenue Survey Report (the “report”). We understand that the information contained within the report is to be used by Live Performance Australia as part of its own annual publication. Restrictions on the report use The report may be relied upon by Live Performance Australia for the purpose of publishing the Ticket Attendance and Revenue Survey Report only. It should not be relied upon for any other purpose. EY disclaims all liability to any party for all costs, loss, damage and liability that the third party may suffer or incur arising from or relating to or in any way connected with the provision of the deliverables to the third party without our prior written consent. Any commercial decisions taken by Live Performance Australia are not within the scope of our duty of care and in making such decisions you should take into account the limitations of the scope of our work and other factors, commercial and otherwise, of which you should be aware of from the sources other than our work.
    [Show full text]
  • DECD Calendar of Events 2016
    Department for Education and Child Development SCHOOL TERM CALENDAR 2 016 SA PUBLIC SCHOOL HOLIDAYS PUBLIC HOLIDAYS MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SAT SUN MONTHS DEC 2015 1 JAN 28 29 30 31 2 3 NEW YEAR'S DAY HOLIDAY International Year of the Pulses ��������������������������������������������������2016 JANUARY 4 5 6 7 8 9 10 New Year’s Day ��������������������������������������������������������������������������������������1 Chinese New Year – Year of the Monkey �������������������������������������������� 8 Swimming SA Country Championships ����������������������������������������8 – 11 11 12 13 14 15 16 17 World Tennis Challenge ����������������������������������������������������������������12 – 14 Tour Down Under ������������������������������������������������������������������������� 16 – 24 Australia Day ��������������������������������������������������������������������������������������� 26 18 19 20 21 22 23 24 Eco Beach, Beach Day – Port Noarlunga Beach ������������������������������31 FEBRUARY 25 26 27 28 29 30 31 Premier’s be active Challenge begins ��������������������������������������������������1 AUSTRALIA DAY Premier’s Reading Challenge begins ���������������������������������������������������1 1 FEB Carnevale ��������������������������������������������������������������������������������������������6-7 2 3 4 5 6 7 Term 1 student enrolment CENSUS ���������������������������������������������������� 8 WEEK 1 Safer Internet Day ���������������������������������������������������������������������������������
    [Show full text]
  • Festivals-Adelaide.Pdf
    31 July 2019 Infrastructure SA Level 15 Wakefield House 30 Wakefield Street Adelaide SA 5000 Dear Infrastructure SA board & staff, Submission from the festival sector Adelaide’s festival sector is one of the most successful industries in South Australia. With unparalleled growth in audience number for several decades, an ongoing international reputation for excellence and deep engagement with South Australians, the festival sector is critical to the State’s image. An Omnibus Survey in 2018 showed that 80% of people think hosting festivals improves the image of the State. Festivals Adelaide is the peak body for 11 of South Australia’s unique arts and cultural festivals. A filter, if you will, for the most mature, most loved, most professional and best governed festivals in the State and arguably the country. This submission seeks to provide an overview of the sector and requests further engagement with regards to the State’s first 20yr Infrastructure Plan. THE FESTIVALS 1 | 5 Adelaide Fringe The Adelaide Fringe is the Southern Hemisphere's largest and Australia's biggest ticket-selling open-access arts festival. Adelaide Festival The Adelaide Festival is recognised as one of the top multi-arts festivals world-wide. WOMADelaide WOMADelaide is the iconic open-air festival celebrating the very best of the World of Music, Arts and Dance. The DreamBIG Children’s Festival Dream BIG Children’s Festival is South Australia’s iconic biennial arts festival for schools and families. South Australia’s History Festival The History Festival promotes the State’s wonderful collections, places and stories through an amazing range of history-related activities.
    [Show full text]
  • History of the Adelaide Festival of Arts
    HISTORY OF THE ADELAIDE FESTIVAL OF ARTS Past Festivals and Posters Below is a collection of each Festival poster since its inception in 1960. The Adelaide Bank 2008 Festival of Arts was held from 29 February – 16 March, with Brett Sheehy as the Artistic Director for the second year in a row. One of the largest multi‐arts festivals in the world, the 2008 Adelaide Bank Festival of Arts attracted a 600,000‐strong audience and exceeded box office targets to achieve more than $2.5 million in ticket sales. Total income from the Festival and its associated events reached nearly $6 million. The event, which celebrated its 25th anniversary, featured 62 high quality international and national arts events and brought more than 700 of the world’s best artists to Adelaide, creating an unparalleled environment of cultural vibrancy, artistic endeavor and creativity. The Festival delivered to South Australia a total net economic benefit of $14.03 million in terms of income and ensured a positive social impact by enhancing the state’s reputation and image in the eyes of the event’s local, interstate and international attendees. There were a total of 300,000 free attendances of Northern Lights (up from150,000 in 2006). Northern Lights was funded by the Premier to continue an additional 2 weeks beyond it scheduled duration. 20,000 people attended the Northern Lights Opening Night – Ignition! 35,000 people attended Visual art exhibitions and 5000 attended Artists’ Week. The 2008 Adelaide Bank Festival of Arts achieved; • An increase of 8% over 2006 to create a direct net economic impact of $14.03million to the state • Interstate (8,025) and international (2,992) visitation increased by 105% to 11,017 over 2006.
    [Show full text]
  • Australian Events 2019
    AUSTRALIAN EVENTS 2019 Each year Australia puts on an impressive line-up of festivals and events that shines the spotlight on the country’s passion for arts, music, dining, sport, nature and our beach lifestyle. Here’s a snapshot of what you can experience when visiting Australia. JANUARY FEBRUARY MARCH ENLIGHTEN CANBERRA ACT AUSTRALIA DAY NATIONAL NSW BOWL-A-RAMA BONDI 1 to 16 March | enlightencanberra.com.au 26 January | australiaday.org.au 1 February | bowlarama.com.au CANBERRA BALLOON SPECTACULAR ACT SUMMERNATS CAR FESTIVAL ACT SURFEST NSW 9 to 17 March | balloonspectacular.com.au 3 to 6 January | summernats.com.au 2 February to 17 March | surfest.com HANDA OPERA ON SYDNEY HARBOUR NSW CHARLIE AND THE CHOCOLATE FACTORY THE SYDNEY GAY AND LESBIAN MARDI GRAS PARADE 22 March to 21 April | MUSICAL NSW 15 February to 3 March | mardigras.org.au NSW operaonsydneyharbour.com.au 5 January to 28 April | charliethemusical.com.au SYDNEY CHINESE NEW YEAR NSW SATURDAY NIGHT FEVER MUSICAL NSW SYDNEY FESTIVAL NSW 16 February to 4 March | sydneychinesenewyear.com Starts 29 March | saturdaynightfever.com.au 7 to 27 January | sydneyfestival.org.au GREAT AUSTRALIAN BEER FEST VIC THE NATIONAL: NEW AUSTRALIAN ART NSW PARKES ELVIS FESTIVAL NSW 16 February | gabfgeelong.com.au Starts 30 March | the-national.com.au 9 to 13 January | parkeselvisfestival.com.au FIM SUPERBIKE WORLD CHAMPIONSHIPS VIC VIRGIN AUSTRALIA MELBOURNE FASHION FESTIVAL AUSTRALIAN OPEN VIC PHILLIP ISLAND 1 to 10 March | vamff.com.au VIC 14 to 27 January | australianopen.com 25 to 27 February
    [Show full text]
  • The Art of Selling the Arts: Shifting Fringe Arts Strategic Marketing to the Digital Sphere
    THE ART OF SELLING THE ARTS: SHIFTING FRINGE ARTS STRATEGIC MARKETING TO THE DIGITAL SPHERE By Amy Elizabeth Nancarrow Submitted for the Doctor of Philosophy September 2020 The University of Adelaide Department of Media Faculty of Arts, School of Humanities Supervisors: Dr. Kathryn Bowd & Dr. Kim Barbour 1 For Lorna Elizabeth Noll, 18 May 1936 – 3 June 2020. “You’re ’right this way.” 2 Table of Contents Abstract ....................................................................................................................................................7 Thesis Declaration ....................................................................................................................................9 Acknowledgements ................................................................................................................................10 Chapter 1: Understanding the Impact of Fringe Arts Festivals ...............................................................11 1.1 Cultural Theories ..........................................................................................................................13 1.1.1 Mass Culture .............................................................................................................................14 1.1.2 Hegemony & The Power of Culture...........................................................................................17 1.1.3 Adorno, Serious Art, and Mass Culture .....................................................................................21 1.1.4 Bourdieu’s
    [Show full text]