November 22, 2019 Board Meeting San Joaquin Joint Powers Authority

Item 1

Call to Order Pledge of Allegiance Roll Call San Joaquin Joint Powers Authority

Item 2

Consent Calendar

2.1 Approve Minutes from July 26, 2019 Board Meeting 2.2 Appoint New Members to the San Joaquin Valley Rail Committee 2.3 Approve 2020 SJJPA Board Meeting Calendar 2.4 Next Board Meeting Location (January 24, 2020) – Stockton, CA 2.5 SJJPA Operating Expense Report 2.6 Operations Update 2.7 Administrative Items San Joaquin Joint Powers Authority

Item 3

Public Comments San Joaquin Joint Powers Authority

Item 4

Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Chair to Negotiate and Execute the Second Amendment to Agreement by and Between the San Joaquin Joint Powers Authority and the San Joaquin Regional Rail Commission for Managing Agency Services in the Oversight of the San Joaquin Intercity Rail Service

Stacey Mortensen Managing Agency Agreement

¨ The San Joaquin Joint Powers Authority (SJJPA) issued a Request for Proposals on May 31, 2013 for Managing Agency services to support SJJPA and the day to day oversight of the San Joaquins. Based upon the proposals and the interviews, ¤ San Joaquin Regional Rail Commission (SJRRC) was recommended by the Selection Committee to serve as the Managing Agency and the first Managing Agency Agreement was unanimously approved by this Board at the Sept. 2013 meeting Managing Agency Agreement

The initial term of the Managing Agency Agreement, consistent with the RFP was set at three (3) years. ¤ The initial Managing Agency Agreement between SJJPA and SJRRC was scheduled to expire at the end of September 2016. ¤ At the May 27, 2016 Board meeting, SJJPA chose to negotiate and extend the SJRRC contract for another three-year term through September 2019. ¤ Administrative Options for the Board: n The Board can extend this agreement again, as has been the recent case with the LOSSAN and CCJPA managing agency agreements n Or solicit interest from other potential managing agencies, and just amend this agreement on a month to month basis until the solicitation is complete Managing Agency Agreement

¤ Administrative Options for the Board (continued):

n The Rail Commission Chair has expressed interest in working with the Authority Chair on extending the Agreement with SJJPA

n A multi-year extension or a month-to-month extension would also require the approval of the Rail Commission Governing Board Managing Agency Agreement

¤ For continuity purposes of completing the Valley Rail Program jointly with the Rail Commission, staff and Counsel are recommending a 5-year extension. The Board can direct staff at any time during this period to solicit other potential interest ¤ As part of the Second Amendment to extend the agreement, new language is added for the agreement to continue on a month-to-month basis if it is not extended prior to the end of the term. This is similar to language in the Operating Agreement ¤ Additionally, if the Board chooses to extend the Managing Agency Agreement for Five Years, staff and Counsel will calendar an item at the end of Year Four for Board discussion on how to proceed with the next process Managing Agency Agreement

Fiscal Impact ¤ There is no fiscal impact to the SJJPA. ¤ Funding for SJJPA Managing Agency support is included in the adopted SJJPA 2019 Business Plan which would be funded through the State Budget process. Recommendation ¤ Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Chair to Negotiate and Execute the Second Amendment to Agreement by and Between the San Joaquin Joint Powers Authority and the San Joaquin Regional Rail Commission for Managing Agency Services in the Oversight of the San Joaquin Intercity Rail Service. San Joaquin Joint Powers Authority

Item 5 Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Executive Director to Submit and Execute Any and All Grant Applications, Agreements, Certifications and Assurances and any Other Documents Necessary to Obtain Financial Assistance Provided by the State Transportation Agency Under the Transit and Intercity Rail Capital Program for the Stockton Diamond Grade Separation Project and Hybrid Equipment Studies

Paul Herman SJJPA/SJRRC TIRCP Application Summary

2020 Transit and Intercity Rail Capital Program (TIRCP) grant application are expected to be awarded by spring 2020. ¤ Based on SJJPA 2019 Business Plan, prior TIRCP and Senate Bill 1 (SB 1) grant awards to SJJPA for the Valley Rail Program, and extensive stakeholder coordination in the region, staff is requesting authorization to submit a grant application for projects to enhance and support the Valley Rail Program as well as reduce greenhouse gas emissions and energy consumption of the San Joaquins fleet.

¤ To strengthen the application, it is proposed that SJJPA partner with San Joaquin Regional Rail Commission (SJRRC). SJJPA/SJRRC TIRCP Application Summary

¤ The goal of the TIRCP is to provide funding for these previously mentioned transportation systems to achieve the following objectives: • Reduction in greenhouse gas emissions; • Expand and improve rail service to increase ridership; • Integrate the rail service of the state’s various rail operations, including integration with the high-speed rail system; and • Improve safety Stockton Diamond Grade Separation Project

¤ The Stockton Diamond Grade Separation project will improve passenger, commuter, and freight rail mobility in the growing San Joaquin Valley and Northern California Megaregion. ¤ The Stockton Diamond is located at the intersection of heavily trafficked Union Pacific Railroad (UPRR) and BNSF Railway (BNSF) mainlines in Stockton and is the busiest at-grade railway junction in California. ¤ The construction of a grade separation at the Stockton Diamond will provide for an uninterrupted flow of rail traffic through the current crossing, which will improve the efficiency of freight and passenger movements and lead to reduced delays and a decrease in fuel consumption for idling locomotives. Stockton Diamond Grade Separation Project Hybrid Equipment Studies

¤ The second component of the TIRCP 2020 Grant Application will be planning studies that analyze new equipment technology that reduce energy consumption and greenhouse gas emissions. ¤ These studies would explore a broad range of different hybrid equipment vehicles, including zero emission and near-zero emission vehicles. ¤ The studies would analyze the corridor characteristics and energy demand to help determine the best types technologies to pursue as part of the studies. ¤ The studies would also analyze operational and capital improvements necessary to utilize hybrid equipment vehicles. TIRCP Grant Application

Fiscal Impact:

¨ There is no fiscal impact.

Recommendation:

¨ Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Executive Director to Submit and Execute Any and All Grant Applications, Agreements, Certifications and Assurances and any Other Documents Necessary to Obtain Financial Assistance Provided by the California State Transportation Agency Under the Transit and Intercity Rail Capital Program for the Stockton Diamond Grade Separation Project and Hybrid Equipment Studies. San Joaquin Joint Powers Authority

Item 6

Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Executive Director to Execute Any and All Agreements, Certifications, and Assurances and Any Other Documents Necessary with the National Railroad Passenger Corporation (Amtrak) for the Design and Construction of the Oakley Station Platform Project

Paul Herman Oakley Station Platform Agreement

¨ As part of SJJPA's TIRCP 2018 grant award in April 2018, the Oakley Station Platform Project was awarded $8.6 million in funding for design and construction of the project.

¨ SJJPA Staff has participated in meetings with the City of Oakley, Contra Costa Transportation Authority, and Amtrak in the development of the project.

¨ The City of Oakley is completing a separate project for the station's parking facilities, transit access, and other station amentities in coordination with SJJPA. Oakley Station Platform Agreement

¨ Staff is recommending entering into an agreement with Amtrak for the design and construction of the project.

¨ Amtrak will coordinate with SJJPA and BNSF to modify existing service agreements and lease agreements to allow for the construction of the Platform Project in BNSF's Right-of-Way.

¨ The project would construct an approximately 700-foot long platform along the west side of BNSF's mainline that runs through the City of Oakley between 2nd Street and Norcross Lane. The platform would include lighting, shelters, benches, ADA improvements, and signage. Oakley Station Platform Agreement Oakley Station Platform Agreement

¨ The design process for the platform project would commence in early 2020 and would be completed by the Summer/Fall of 2020.

¨ Construction of the project would then follow in late 2020/early 2021 with opening of the station targeted for 2021. TIRCP Grant Application

Fiscal Impact:

¨ The Oakley Station Platform Project has been identified in SJJPA’s 2019 Business Plan for design and construction over during State Fiscal Years 19/20 and 20/21. The project currently has a budget of $8.6 million in TIRCP funding. More detailed project cost estimates will be developed during the design process and will be presented to the Governing Board before the start of construction of the project. Recommendation:

¨ Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority Authorizing the Executive Director to Execute Any and All Agreements, Certifications, and Assurances and Any Other Documents Necessary with the National Railroad Passenger Corporation (Amtrak) for the Design and Construction of the Oakley Station Platform Project. San Joaquin Joint Powers Authority

Item 7

Approve a Resolution of the Governing Board of the San Joaquin Joint Powers Authority, Authorizing the Chair to Execute Any and All Agreements Necessary to Use State Rail Assistance (SRA) Funding Designated by State of California for PA&ED and PS&E Phases for the Expansion and Improvement of the Existing San Joaquin Regional Rail Commission Rail Maintenance Facility in Stockton that Will Allow the Repair, Maintenance and Storage of State-Owned Intercity Rail Equipment for the State-Supported Rail Services

Kevin Sheridan San Joaquin Joint Powers Authority

Item 8

Valley Rail Program Update

Kevin Sheridan Valley Rail Update: November 22, 2019 Valley Rail vACE and Amtrak service being expanded to Ceres, Merced, and Sacramento v$1 billion in improvements underway vNew Stations in Ripon, Downtown Manteca, and North Lathrop vNew station locations in Elk Grove, Midtown Sacramento, and Natomas with shuttle connection to Sacramento International Airport Valley Rail Daily Round-trips Stockton Diamond Grade Separation Project

Stockton ACE Station

Stockton San Joaquins Station Project Matrix

q Project Matrix developed as a project management communication tool to provide updates on the current delivery status of projects associated with the Valley Rail Program. q SJJPA is the Managing Agency and is responsible to ensure the successful delivery of the projects identified. q See Project notes section on the spread sheet for related information. Project Matrix

Project Plans, Overall Approval Specifications Right of Begin Comments / Current Project Program Name Project Project Description Project Environmental , and Way Construction Status Manager Budget Development Estimates Construction of a Valley Rail - SJJPA In Progress PA&ED contract has been new Station in TBD $ 26,676,411 Leavitt Only awarded and is underway Madera Construction of a Completed new Station Design contract with Valley Rail - SJJPA 06/25/2018 Anticipated $ Oakley Station Platform in Oakley In Progress Amtrak is under Herman Only CEQA - Notice Fall 2020 8,623,356 development of Exemption

Planning Study for Contract has been Valley Rail - SJJPA Network Network Integration In Progress $ N/A N/A N/A awarded and work is Leavitt Only Integration among the California 1,000,000 underway Services Track improvements BNSF Speed Valley Rail - SJJPA to improve service Coordination with Host Restriction TBD $ 20,000,000 Sheridan Only throughout the Railroads is ongoing Reduction Corridor Station and Passenger Installation of Anticpated $ Design contract awarded Transportation Information Passenger Displays Completed In Progress Chapa January 2020 1,000,000 in February 2019 Projects Displays at Stations Construction of +- ROW purchase Station and Merced Parking 100 Space Parking Complete completed; coordination Transportation TBD $ 900,000 Sheridan Expansion Lot d ongoing with USPS on Projects land swap Construct track Station and connection between Contract with Union In Anticipated Fall $ Transportation Stockton Wye BNSF Stockton and In Progress In Progress Pacific Railroad was Sheridan Progress 2020 8,716,689 Projects UPPR Fresno executed in October 2019 Subdivisions San Joaquin Joint Powers Authority

Item 9

Network Integration Update

Dan Leavitt/ Paul Herman Valley Rail: Network Integration Planning Network Integration Contract ($1 million):

• To ensure collaboration, eliminate duplicate investments, and ultimately create a seamless travel experience across rail and public transit in California. • To improve connections to other rail and transit services and consideration of network integration improvements throughout the Central Valley. • Enhancements to disadvantaged communities/priority populations. Network Integration Studies Underway:

• Infrastructure Needs Analysis • Connected Corridors North Update • Madera Station Relocation Planning & Outreach Support • Altamont Corridor Vision Phase 1 • CHSRA 2020 Business Plan Support • Merced Intermodal Track Connection (MITC) Altamont Corridor Vision Phase 1

SJJPA Board Meeting – November 22, 2019 Altamont Corridor Programs

• Near-term / Phase 1 Priority Improvements: • 2 additional round-trips between SJV and San Jose via Altamont Pass & weekend service (6 daily round trips week days) • Valley Link initiated: Dublin/Pleasanton to North Lathrop (25 daily round trips) • Altamont Pass Tunnel/Alignment Improvements • Mid-term: • 4 more round-trips between SJV and San Jose via Altamont Pass & weekend service (10 daily round trips week days) • Newark to Alviso improvements: capacity and resiliency • Valley Link extended to Stockton (30 daily round trips) • Longer-term “Vision”: • 15 minute to ½ hour frequency during peak periods; • Dedicated Track – “Universal Corridor” • One seat ride SJV – San Jose/Oakland/SF/Peninsula

Altamont Corridor Vision Phase 1 Altamont Corridor Vision Phase 1 Straightening to Save Riders Time

Altamont Corridor Vision Phase 1 39 Phase 1 Ridership

Ridership Increase Over 300 million VMT reduced annually by 2030

• 1.5 million current ACE annual ridership • 11.9 million Phase 1 2030 annual ridership § 4.5 million ACE riders § 7.4 million Valley Link riders

Altamont Corridor Vision 40 Bay Area Improvements

Phasing / Priorities – Phase 1

Element Cost ü Travel time Valley Link: BART to savings: $0.6 billion Livermore 11 to 15 Altamont Pass Tunnel / minutes Alignment (for ACE & Valley $1.1 billion Link) ACE Station Improvements / $0.2 billion Equipment / Infrastructure TOTAL $1.9 billion Proposed Schedule

42 Altamont Corridor Vision Phase 1 43 Altamont Corridor Vision Phase 1 44

Support for Merced-Bakersfield HSR Interim Operating Segment:

• Central Valley Rail Working Group • Sacramento Regional Rail Working Group • San Joaquin Joint Powers Authority • San Joaquin Regional Rail Commission • San Joaquin Valley Rail Committee • California Partnership for the San Joaquin Valley • San Joaquin Valley Regional Planning Agencies’ Directors’ Committee • Fresno COG, Madera CTC, Merced CAG, StanCOG, San Joaquin COG • Stanislaus County Public Works, Madera County • Cities of Modesto, Merced, Riverbank, Sacramento, Fresno • Modesto Council Members Madrigal & Zoslocki • Modesto Chamber of Commerce • Merced County Board of Supervisors • Merced City School District • Merced County Hispanic Chamber of Commerce • Merced Downtown Neighborhood Association • UC Merced • Fresno EDC • Senator Galgiani • Assemblymember Gray, Assemblymember Arambula • Congressman Harder MITC Alignment MITC Alignment Network Integration Tasks to Begin in 2020: • South of Merced Integration • Subsidized Fares/Priority Populations • First and Last Mile Connections • Shuttle to Sacramento International Airport

Future Network Integration Tasks: • Valley Rail North Extension • Connections to Sacramento • Hybrid Equipment Study San Joaquin Joint Powers Authority

Item 10

SB 742 Update

Dan Leavitt/ Paul Herman SB 742 Update

¨ The purpose of SB 742 is to remove portions of Section 14035.55 of the CA Government Code which require state supported Amtrak Thruway bus passengers to have a rail trip as part of their ticket.

¨ Authored by Senator Allen.

¨ Senator Galgiani and Assemblymembers Gray, Flora and Fong co-authored this bill.

¨ Passed Legislature without a single “no” vote, and signed by Governor on October 8, 2019. SB 742 Update

¨ Amending Section 14035.55 provisions would enable the JPAs to pick up and drop off passengers on their Amtrak intercity thruway bus routes without requiring them to have a train ticket as part of their trip.

¨ Amending Section 14035.55 provisions would: ¤ Increase revenues for the state at virtually no additional cost ¤ Provide improved access to priority and underserved communities ¤ Reduce the amount of greenhouse gases and air pollution emissions, better utilize infrastructure and reduce congestion. SB 742 Update

¨ SB 742 passed in the Assembly Floor (76 – 0) on September 10, 2019

¨ SB 742 passed in the Senate Concurrence (40 – 0) on September 11, 2019

¨ Approved by Governor on October 8, 2019 SB 742 Update

¨ Next Steps: Implementation ¤ Bill goes into effect January 1, 2020 ¤ Staff are working with Amtrak, other JPAs, & CIPR Leadership Coalition ¤ Routes will be phased in ¤ Staff will be working with local, & regional transit providers in the corridors ¤ Staff will be working with private intercity bus operators ¤ Board Action/Meeting Item prior to opening up new ticketing options for bus only passengers. San Joaquin Joint Powers Authority

Item 11

Merced to San Jose Thruway Bus Pilot Update

Paul Herman Bus Pilot Update

¨ As part of the 2018 SJJPA Business Plan, SJJPA committed to “conduct preliminary market analysis for an additional Thruway Bus route to serve the travel market between the Southern San Joaquin Valley and Silicon Valley.”

¨ For several years Kern COG has requested that SJJPA initiate a new Thruway Bus service between the Central Valley and the Silicon Valley. Staff looked further into this specific proposal, including performing an initial ridership analysis to test its viability. Bus Pilot Update

¨ The Merced to San Jose travel times are expected to be competitive with alternative modes to produce significant additional ridership for the San Joaquins.

¨ In the ridership forecast that staff has conducted for this pilot service, analysis showed substantial ridership gains in Southern California, Fresno and Bakersfield, as well as more modest increases in ridership in Madera, Hanford, Corcoran and Wasco. Bus Pilot Update

¨ Originally this bus pilot was considered to be between Madera and San Jose, but after careful consideration and in consultation with our operating partner Amtrak, Staff recommended that this pilot service make its San Joaquins connection at Merced.

¨ The main factor that led to this decision was the cost of operations would have been significantly more in Madera because the train meets would have required a longer layover for the bus and its driver, which over a year would have resulted in an increased costs to run this pilot service. Bus Pilot Update

¨ Other benefits of running this pilot service from Merced include: n An additional, larger market served in Merced with connections to . n Merced Station has a waiting room with ticket agents, and provides checked baggage services. n With the connection in Merced, one bus will be able to provide both southbound and northbound connections for passengers, while Madera would have had a considerable layover or additional buses needed to operate the same level of service. Bus Pilot Update

Merced

Madera Bus Pilot Update

San Jose Merced

Madera Bus Pilot Update

San Jose Merced

Madera Bus Pilot Update

San Jose Merced

Madera Bus Pilot Update

San Jose

Merced

Madera Bus Pilot Update

San Jose

Merced

Madera Bus Pilot Update

San Jose

Merced

Madera Bus Pilot Update Connections in San Jose Connections to Monterey Bay Conceptual Merced – San Jose Thruway Bus Schedule Connections to Monterey Bay

¨ SJJPA anticipates the start of the Merced-San Jose Thruway Bus Pilot to begin service with the Spring 2020 San Joaquins Schedule Change, which will take place in April or May before Memorial Day Weekend. ¨ Staff will have further updates as we get closer to the launch of the service, including the final schedule. We will present those updates at future SJJPA Board Meetings. San Joaquin Joint Powers Authority

Item 12

Resource Systems Group On- Board Passenger Market Survey Update

David Lipari San Joaquin Onboard Survey and Market Survey Research and Results San Joaquin Joint Powers Authority(SJJPA) Board Presentation November 22, 2019 Study Overview

In the summer of 2019, RSG conducted a Market Survey and an Onboard Survey on behalf of SJJPA.

Market Survey Onboard Survey • Administered online • Administered aboard trains • Targeted San Joaquins’ core • Targeted San Joaquins’ riders geographical markets (riders and non-riders)

499 respondents 1,131 riders successfully successfully completed completed the survey the survey

Respondents reside in Riders were recruited for 6 four regions that consecutive days in June 2019 account for ~75% of on 12 trains, 6 northbound and San Joaquins ridership 6 southbound

76 Respondent Profile Age

Half of riders are under 35 years old 60%

50%

40%

30% Onboard Survey Market Survey

20%

10%

0% Under 35 35-54 55+ n = 1,131 n = 499

4 Race Riders are more likely to be nonwhite and/or Hispanic 80%

70%

60%

50%

40% Onboard Survey Market Survey 30%

20%

10%

0% White only, non-Hispanic Nonwhite and/or Hispanic n = 1,131 n = 499

5 Of Spanish, Hispanic or Latino Origin

Hispanic populations have lower 80% 40% of ridership is participation rates Hispanic, consistent online 70% with statewide

60% population Census estimates 50%

40% Onboard Survey Market Survey 30%

20%

10%

0% Yes No n = 1,131 n = 499

6 Demographic Takeaways

• San Joaquin serves: – Younger population – Hispanic/nonwhite populations at expected levels (perhaps higher than population)

7 San Joaquins Trip Details Onboard Survey Findings Trip Details

Riders are generally satisfied • 85% of riders report being “very satisfied” or “somewhat satisfied” with San Joaquins service overall

Riders travel by themselves • 72% of riders report traveling alone

Riders take San Joaquins infrequently • 11% of riders report riding on a weekly basis • 21% of riders report riding on a monthly basis • 17% of riders were riding the San Joaquins for the first time

Riders take trips primarily for family events and for leisure • 47% of trips were • 29% of trips were • 15% of trips were made to attend a family made for made for business or personal event leisure/vacation

n = 1,131 83 Reasons for Riding

Riders find the San Joaquins relaxing • 42% of riders chose to ride the San Joaquins because it is a more relaxing way to travel

Riders find the San Joaquins convenient • 35% of riders chose to ride the San Joaquins because it is more convenient

Riders find the San Joaquins economical • 33% of riders chose to ride the San Joaquins because it is a cheaper travel alternative

While the San Joaquins is viewed as a relaxing alternative, those who can afford to, often trade away that relaxation for greater speed and convenience.

n = 1,131

84 Regional Analysis Onboard Survey Findings Riders home location

Sacramento

Lodi Antioch Half of riders live in the Richmond Martinez Stockton-Downtown Stockton-San Joaquin St. Emeryville San Joaquin Valley Oakland Modesto

Denair (Turlock)

Merced

Madera

Fresno

Hanford

Corcoran

Wasco

Bakersfield

0km 40km 90km

Image by jkan997 - http://sharemap.org/public/Amtrak_San_JoaquinGeospatial data 0mi 20mi 50mi

12 Onboard Survey Findings Ticket Sales, Riders by Region

Region Home Region Home Region The Onboard Survey of Ticket of Riders captured riders from Purchasers* all regions, in proportion to the SAN JOAQUIN VALLEY 49% 54% trends observed in Bay Area/Silicon Valley 14% 11% historical Amtrak.com Los Angeles Area 9% 6% ticket sales data Sacramento Area 7% 7% Inland Empire/High Desert 3% 3% North Coast 3% 2% Central Coast 2% 2% San Diego Area 2% 1% Northern CA (Butte, Shasta, 1% 0% and Tehama counties) All Other Markets 11% 15% Total 100% 100%

*The home region of ticket purchasers was determined using historic Amtrak.com ticket 87 sales data, October 2016 through February 2019 Awareness Market Survey Findings Awareness of San Joaquins

Half of respondents are aware of Amtrak San Joaquins • 52% of respondents had heard of Amtrak San Joaquins • Respondents that reside in the San Joaquin Valley are the most likely to report awareness (62%)

1 in 4 respondents is aware of the logo • 25% of respondents had seen the logo previously

Half of respondents are aware of the route • 58% of respondents were aware that Amtrak offered a train route between the San Francisco Bay Area (or Sacramento) and Bakersfield

89 Alternative Transportation Alternative Transportation Options

The San Joaquins’ principal competition is the private automobile.

Onboard Survey Findings Half of riders would drive if the San Joaquins were unavailable • 50% of riders would have used a personal vehicle to make the trip • 16% of riders would not have made the trip

n = 1,131 Market Survey Findings Most respondents used a personal vehicle for a recent inter-regional trip • 69% of respondents used a personal vehicle • 10% of respondents used Amtrak n = 458 (respondents who took a recent inter-regional trip)

91 Market Survey Findings Reasons for Not Choosing Amtrak

For those who chose not to take Amtrak for their recent inter-regional trip, their reasons varied.

Timetables are limiting • 25% of respondents do not like having to plan around train schedules

Stations are not convenient • For 24% of respondents, their destination was too far from an Amtrak stop or station

Travel time • For 23% of respondents, Amtrak takes too long

Unaware • 20% of respondents did not know Amtrak was a possibility for their inter-regional trip n = 333 (respondents who did not take Amtrak for their selected trip)

92 Greg Spitz Contacts Senior Director [email protected] www.rsginc.com

Margaret Campbell Director [email protected] San Joaquin Joint Powers Authority

Item 13

Hispanic Outreach Update and Report on SJJPA/California Chambers of Commerce Partnership and Signature Events

Rene Gutierrez Hispanic Outreach

¨ Part of the SJJPA Marketing & Outreach Plan is reaching out to minority, and non-English-speaking constituencies along the San Joaquin Corridor.

¨ Hispanics comprise 40% of the population of California. ¤ Hispanics comprise 37% of the 11-county corridor.

¨ Recent data supports that 40% Hispanics ride the San Joaquins.

¨ SJJPA staff and Marketing teams will continue tailoring outreach strategies, providing promotional materials in Spanish, and utilizing informational outlets that reach the Hispanic Community. Hispanic Outreach

¨ New and Continuing Strategies:

¤ Large Event Tabling

¤ Postcard Program

¤ Stakeholder Engagement

¤ Advertising and Social Media Large Event Tabling

Objective: • Hand Out Service Information & Materials Adapted In-Language • Educate Potential Riders on the Service • Increase Awareness of Nearest Amtrak Station • Promote Discounts • Provide Train Safety Information • Listen to the Community’s Feedback on the Service Large Event Tabling Large Event Tabling

Over 400 people visited vendor booth •227 tote bags •85 frisbees •52 pens •70 Brochures •20 Yosemite Rack Cards •60 Friends and Family Rack Cards Large Event Tabling

Fresno Hispanic Chamber of Commerce Dia De Los Negocios Expo

Kopi Sotiropulos, KMPH FOX 26’s Great Day Morning Show. Post Card Program Stakeholder Engagement Advertising and Social Media Advertising and Social Media CA Hispanic Chambers of Commerce Partnership 2019

The California Hispanic Chamber of Commerce hosted several key events at station cities along the Amtrak San Joaquins Corridor.

¨ To provide a safe and affordable travel option to these events, the San Joaquin Joint Powers Authority offered 50% off tickets for chamber members traveling to each of these events. These events are:

¤ March 13 I Hispanic Business Policy Summit I Sacramento ¤ June 21 I Annual Convention Kickoff I Stockton

¤ August 21-24 I Annual Statewide Convention I Stockton

¨ The discount is for Chamber Board of Directors, Committee members, Ambassadors, Chamber members, Chamber affiliates and staff. The discount was available before, during and after each event. CA Hispanic Chambers of Commerce Partnership Convention Kick-off

Hanford, CA Station Open House As a Convention kick-off event the Tulare-Kings County Hispanic Chamber of Commerce coordinated an Amtrak Open House & Business After Hours Mixer at the Hanford, CA Station as part of SJJPA’s membership benefits.

Regional Hispanic Chambers of Commerce from Stockton, Merced and Fresno rode the train to the Hanford Station to familiarize with the San Joaquins service, network with other Hispanic Chambers on the train and highlight destinations through the San Joaquins corridor, such as Superior Dairy in Hanford, CA. Convention Kick-off

Hanford, CA Station Open House CA Hispanic Chambers of Commerce Convention 2019

Oakland Hispanic Chamber of Commerce Fresno, Tulare/Kings, Merced, Modesto Hispanic Chambers of Commerce CA Hispanic Chambers of Commerce Convention 2019

Marcus Gomez, CHCC Central San Francisco Resident/Amtrak Region Chair Passenger CA Hispanic Chambers of Commerce Partnership

Ridership/Promotion Results

¨ Thirty-two (32) passengers rode the Amtrak San Joaquins service to attend an CHCC signature events.

¨ SJJPA staff received feedback first-hand from current and future passengers, increased stakeholder engagement, increased number of constant contact emails, conducted a survey to improve discount messaging to Chambers, promoted the San Joaquins Friends and Family Campaign material, distributed Spanish tri-fold brochures and promoted Espanol.Amtrak.com for in-language ticket reservations. San Joaquin Joint Powers Authority

Item 14

Executive Director’s Report

Stacey Mortensen San Joaquin Joint Powers Authority

Item 15

Board Member Comments

Chair Chiesa San Joaquin Joint Powers Authority

Item 16

Adjournment

Chair Chiesa