Essity's Annual and Sustainability Report 2018

Total Page:16

File Type:pdf, Size:1020Kb

Essity's Annual and Sustainability Report 2018 Annual and Sustainability Report 2018 Essity Aktiebolag (publ) Contents ThisThis is is Essity Essity Introduction 1 This is Essity 2 2018 at a glance 4 CEO’s message Essity is a leading global hygiene and health The Essity share company. We improve people’s well-being 6 The Essity share through our products and services. 8 Information to shareholders Sales are conducted in approximately 150 Strategy 9 Our external environment countries under the globally leading brands 10 Essity’s strategic framework TENA and Tork, and other strong brands, such 11 Essity’s business model as JOBST, Leukoplast, Libero, Libresse, Lotus, 12 Objectives, targets and outcomes 16 Strategies Nosotras, Saba, Tempo, Vinda and Zewa. Business areas Essity is listed on Nasdaq Stockholm. 1) Excluding items affecting comparability. 20 The hygiene and health market 22 Personal Care 24 Consumer Tissue 26 Professional Hygiene Essity is a leading global hygiene and health Net sales 2018 Sales in approximately Group company. We improve people’s well-being 28 Operations and structure through our products and services. 29 Acquisitions, investments and divestments 118,500 150 and Other Group information SaledingSEKm global brands TENAcountries and Tork, and 30 Net sales and earnings other strong brands, such as JOBST, Leukoplast, 31 Cash flow and financing Libero, Libresse, Lotus, Nosotras, Saba, Tempo, 32 Financial position Adjusted EBITA1) 2018 Employees, approximately 33 Risks and risk management Vinda and Zewa. 39 Materiality analysis 40 Sustainability governance Essity12,935 is listed on Nasdaq47,000 Stockholm. SEKm around the world Corporate Governance Report 46 Corporate governance 52 Board of Directors and Auditors 54 Executive Management Team Essity’s market capitalization Financial statements and notes Our business areas 56 Contents 153 58 Financial statements, Group SEKbn 63 Financial notes, Group Personal Careat December 31, 2018 108 Financial statements, Parent Company Essity is a leading global player in personal care. Our offering includes 109 Financial notes, Parent Company Incontinence Products, Medical Solutions, Baby Care and Feminine 114 Non-financial notes Care. Read more on pages XX–XX. 1) 122 Proposed disposition of earnings Excluding items affecting comparability. 123 Auditor’s report Consumer Tissue 127 Index statutory sustainability report Essity is the world’s second largest supplier of consumer tissue. Our and GRI index Ouroffering business includes toilet areas paper, household towels, handkerchiefs, facial 128 Auditor’s Combined Assurance Report tissues, wet wipes and napkins. Read more on pages XX–XX. Essity data Personal Care 130 Description of costs and Raw materials Essity is a leading global player in personal care. Our offering 131 Production facilities includesProfessional Incontinence HygieneProducts, Baby Care, Feminine Care and 132 Financial multi-year summary MedicalEssity Solutions. is the world’s In the largest market supplier for incontinence of products products, and services Essity in isthe themarket global marketfor professional leader and hygiene. the Group Our holdsoffering strong comprises market positionscomplete in babyhygiene care, solutions, feminine including care and toiletmedical paper, solutions. paper Readhand moretowels, on napkins, The Board of Directors’ Report and financial pageshand 22–23. soap and dispensers. Read more on pages XX–XX. statements Consumer Tissue The Annual and Sustainability Report 2018 for Essity Aktiebolag Essity is the world’s second largest supplier of consumer tissue. (publ) has been submitted by the Board of Directors and Our offering includes toilet paper, household towels, handkerchiefs, describes the company’s overall objectives and strategies and earnings for the year. The aim is to describe the business from facial tissues, wet wipes and napkins. Read more on pages 24–25. an economic, social and environmental perspective. The Board of Directors’ Report and financial statements are presented on pages 6–8 and 20–126 and include the auditor’s report. Pages Professional Hygiene 33–45 and 114–121 encompass Essity’s statutory sustainability report according to the requirements stated in the Annual Essity is the world’s largest supplier of products and services Accounts Act. The company’s business model can be found in the market for professional hygiene. Our offering comprises com- on page 11. The report was prepared in accordance with GRI Reporting Standards: Core. It also constitutes Essity’s Commu- plete hygiene solutions, including toilet paper, paper hand towels, nication on Progress (COP) to the UN Global Compact. napkins, hand soap and dispensers. Read more on pages 26–27. Introduction – This is Essity Our strengths Leading market positions in an attractive Focus on efficiency improvements and cost savings and growing hygiene and health market Essity continuously works to improve efficiency in order to Essity is a leading global hygiene and health company. We have strengthen competitiveness, cut costs and improve earnings. sales in approximately 150 countries and hold the number one By streamlining the supply chain and leveraging digitalization or number two position within at least one product category in and economies of scale, a more efficient value chain is achieved. approximately 90 countries. Improved capital efficiency, lower costs and strengthened cash Shifts in global demographics such as population growth and flow are made possible through efficiency improvements and sav- increased longevity as well as higher disposable income point to ings measures, as well as the optimization of capital employed. continued good growth for hygiene and health products. An aging To improve profitability and strengthen the company’s long- population and increased prevalence of chronic diseases, such as term cost efficiency, Essity introduced a Group-wide cost-savings obesity and diabetes, and greater life expectancy of people with program in September 2018. The program is in addition to the chronic diseases, are expected to increase demand for inconti- efficiency initiatives already in progress in the company. Changes nence products and medical solutions. Market growth for hygiene were also made to the company’s organizational structure and and health products is also positively impacted by increased Executive Management Team. awareness of the importance of hygiene to avoid diseases and improve health. Sustainable business model with profitable Essity holds a strong position in several key emerging markets, growth and strong cash flow such as China, Latin America and Russia. We are the majority Essity’s sustainable business model creates value for both shareholder in Vinda, one of China’s largest hygiene companies. people and nature. Essity’s objective is to develop products and Emerging markets accounted for 35% of Essity’s net sales in 2018. services that contribute toward a sustainable and circular society The growth potential for hygiene and health products is high in where we strive to reduce resource consumption and to offer effi- emerging markets where market penetration is significantly lower cient recycling or composting of our products. In 2018, Essity was than in mature markets and where urbanization, higher disposable included in Dow Jones Sustainability Index and named industry income, the development of the retail trade and improved access leader in the Household Products sector. to health care are resulting in increased demand for hygiene and Through continuous work to grow profitable market positions, health products. improve or exit underperforming positions, and successful inno- vations and efficiency improvements, Essity has demonstrated Strong brands and successful innovations profitable growth and strong cash flow. Between 2014 and 2018, Essity is the global market leader in incontinence products with Essity’s net sales increased 34.7%. Organic net sales increased the TENA brand and in Professional Hygiene with the Tork brand. 13.3%, corresponding to an annual increase of 3.2%. During the We also have strong brands and market positions in the markets same period, adjusted EBITA1) increased 36% and the adjusted for baby care, feminine care, medical solutions and consumer EBITA margin1) increased from 10.8% to 10.9%. The company has tissue. Essity’s offerings simplify everyday life for hundreds of generated strong cash flow and in 2018, operating cash flow millions of people worldwide every day. In 2018, we launched amounted to SEK 12,324m. important innovations that offer greater value for customers and consumers while also reducing resource consumption. As an important element in our innovation work, we develop mar- ket-leading digital products and services in hygiene and health. 1) Excluding items affecting comparability. Essity’s Annual and Sustainability Report 2018 1 Introduction – 2018 at a glance 2018 at a glance Key events • Successful innovations • Group-wide cost-savings program In all product categories innovations were launched that To improve profitability and strengthen long-term cost effi- strengthened Essity’s customer and consumer offering. ciency, a Group-wide cost-savings program was introduced. The program is expected to generate annual cost savings of • Essity industry leader in Dow Jones Sustainability Index approximately SEK 900m, with full effect at the end of 2019. Essity qualified for inclusion in the Dow Jones Sustainability World Index and the Dow Jones Sustainability Europe Index, and • New organization was named industry leader
Recommended publications
  • Corporate Governance Report 2018
    Corporate Governance Report – Corporate governance Corporate governance The task of corporate governance is to ensure the company’s commitments to all of its stakeholders: shareholders, custom- ers, suppliers, creditors, society and employees. It must be structured in a way that supports the company’s long-term strat- egy, market presence and competitiveness. Corporate governance shall be reliable, clear, simple and business-oriented. This Corporate Governance Report forms part of the Board of Directors’ Report for Essity’s 2018 Annual Report. The report has been reviewed by the company’s auditors. Corporate governance, including Swedish Code of Corporate Governance Sustainability remuneration, pages 46–55. without any deviations Essity’s sustainability work is an integral This section describes applicable (www.corporategovernanceboard.se). part of the company’s business model. regulatory rules and regulations for the The company’s sustainability report Group’s corporate governance and the Risk management, pages 33–38 forms part of the Board of Directors’ company’s management structure and Essity’s processes to identify and man- Report. The sustainability work helps organization. It also details the Board of age risks are part of the Group’s strategy reduce risks and costs, strengthen Directors’ responsibilities and its work work and are pursued at a local and competitiveness, attract new employees during the year. Information regard- Group-wide level. The section dealing and investors, and contributes toward a ing remuneration and remuneration with risk management describes the more sustainable world. issues and Essity’s internal control are most significant risks and procedures also included here. Essity applies the used to eliminate or limit these risks.
    [Show full text]
  • Interim Report 6M:2021
    Interim Report 6M:2021 January 1–June 30, 2021 Net asset value on June 30, 2021, was SEK 135.4 billion, or SEK 311 per share, an in- crease during the first half of the year of SEK 32 per share. Including reinvested divi- dend, net asset value increased by 14%. The total return for the first six months 2021 was 24% for the Class A shares and 21% for the Class C shares, compared with 22% for the Stockholm Stock Exchange’s total return index (SIXRX). Earnings per share for the period were SEK 40.58. During the first half of 2021, shares were purchased in Sandvik for SEK 1.5 billion, in Essity for 0.5 billion and in Handelsbanken for 0.3 billion. The debt-equities ratio as per June 30, 2021, was 3%. The shareholding in SSAB was divested in May for SEK 2.0 billion. Value performance Average annual change as per June 30, 2021 Total return Net asset value* Industrivärden C Index (SIXRX) 6M:2021 14% 21% 22% 1 year 30% 52% 47% 3 years 14% 24% 20% 5 years 16% 21% 18% 7 years 13% 16% 14% 10 years 12% 15% 14% *Including reinvested dividend. AB Industrivärden (publ) Reg. no. 556043-4200 www.industrivarden.net CEO’s message The ongoing pandemic continues to affect society to a high Essity has strengthened its positions in several partly owned degree. Vaccinations for Covid-19 continues, and with a businesses in key growth areas. During the second quarter steadily higher level of immunity, parts of the world are now the company increased its ownership in the Colombian hy- successively opening up their societies.
    [Show full text]
  • Semiannual Report (Pdf)
    Semiannual report Mutual funds 2021 3 Pareto Aksje Norge Contents 9 Pareto Investment Fund 16 Pareto Global 23 Pareto Nordic Return 32 Fixed income funds 42 Ethical framework, returns and risk Pareto Aksje Norge Pareto Aksje Norge 4 Portfolio manager commentary The portfolio had a strong performance in the first supply growth, according to Kontali, indicate a tight and the gas price have almost doubled from the same half of the year. The upturn is broadly founded across market and high salmon prices. time last year. Equinor, like other companies in the oil sectors. A sharp improvement in the business conditions industry, has implemented sharp cost cuts since the for several of our companies and solid operational In February, we became co-owners of Sonans Holding downturn in 2015. It is expected that the company this performance contributed to improved earnings, which in in connection with the IPO. Our ownership period is year will generate approximately NOK 180 billion in cash turn contributed to the good returns in the first half of the relatively short, but the start has been good and we are flow from operations. This is the highest in the company’s year. We note that analysts have gradually begun to raise optimistic about the prospects for education in the post- history. In comparison, cash flow from operations in their estimates for the current year and next. COVID world. 2011 to 2013, with an average oil price of 110 dollars per barrel, was between 101 and 119 billion. All our bank investments could show improved return Our industrial companies account for just over a third of on equity in the first quarter of the year, driven by lower this year’s return.
    [Show full text]
  • ESSITY AKTIEBOLAG (PUBL) (Incorporated with Limited Liability in Sweden with the Registered Number 556325-5511) ESSITY CAPITAL B.V
    BASE PROSPECTUS ESSITY AKTIEBOLAG (PUBL) (incorporated with limited liability in Sweden with the registered number 556325-5511) ESSITY CAPITAL B.V. (incorporated with limited liability in the Netherlands and registered with the commercial register number 82525897) Euro 6,000,000,000 Euro Medium Term Note Programme Unconditionally and irrevocably guaranteed by (in respect of Notes issued by Essity Capital B.V. only) ESSITY AKTIEBOLAG (PUBL) This document constitutes a base prospectus for the purposes of Article 8 of Regulation (EU) 2017/1129 (the "Prospectus Regulation") for the purposes of giving information with regard to the issue of notes (the "Notes") by Essity Aktiebolag (publ) ("Essity") or Essity Capital B.V. ("Essity Capital") (each an "Issuer" and, together, the "Issuers") under the Euro Medium Term Note Programme (the "Programme") described herein (the "Base Prospectus"). Notes under the Programme may be issued by either Issuer. Notes issued by Essity Capital will be unconditionally and irrevocably guaranteed by Essity (in such capacity, the "Guarantor") pursuant to a deed of guarantee dated 7 May 2021 (the "Deed of Guarantee"). Any Notes issued under the Programme on or after the date of this Base Prospectus are issued subject to the provisions described herein. This does not affect any Notes already in issue. Pursuant to the Programme, an Issuer may from time to time issue Notes denominated in any currency agreed between such Issuer and the relevant Dealer(s) (as defined below). The maximum aggregate nominal amount of all Notes from time to time outstanding under the Programme will not exceed Euro 6,000,000,000 (or its equivalent in other currencies calculated as described in the Programme Agreement described herein), subject to increase as described herein.
    [Show full text]
  • Admission to Trading of the Shares in Essity Aktiebolag (Publ) on Nasdaq Stockholm Important Information
    Admission to trading of the shares in Essity Aktiebolag (publ) on Nasdaq Stockholm Important information For certain definitions used in this prospectus, see Certain“ definitions” on the next page. This prospectus has been prepared following a resolution at the 2017 Annual General Meeting of Svenska Cellulosa Aktiebolaget SCA (publ) (“SCA”) to distribute to SCA’s shareholders the shares in Essity Aktiebolag (publ) (“Essity” or the “Company”) and the Board of Directors of Essity’s application for listing of those shares on Nasdaq Stockholm. A Swedish version of this prospectus has been approved and registered by the Swedish Financial Supervisory Authority (the “SFSA”) in accordance with Chapter 2, Sections 25 and 26 of the Swedish Financial Instruments Trading Act (lagen (1991:980) om handel med finansiella instrument). Approval and registration does not imply that the SFSA guarantees that the information in the prospectus is accurate or complete. The prospectus is governed by Swedish law. Disputes arising in connection with this prospectus and related legal matters shall be settled exclusively by Swedish courts. The prospectus has been prepared in both Swedish and English language versions. The English version contains certain sections specifically directed to holders outside of Sweden, which are not included in the Swedish version. In the event of any conflict between the versions, the Swedish version shall prevail. This prospectus has been prepared for the purpose of Essity’s application of admission to trading of the shares in Essity on Nasdaq Stockholm and does not contain any offer to subscribe for, or in any other way acquire shares or other financial instruments in the Company, neither in Sweden nor in any other jurisdiction.
    [Show full text]
  • Corporate Governance Report
    Corporate governance report Corporate governance report Good corporate governance ensures that Skanska is managed sustainably, responsibly and efficiently on behalf of all share- holders. The overall goal is to increase value for shareholders, and in doing so meet their expectations for invested capital. The purpose of corporate governance is also to ensure oversight by the Board of Directors (the “Board”) and management. By having a clearly defined governance structure as well as proper rules and processes, the Board can ensure that manage- ment and employees are focused on developing the business and thereby generating value for shareholders. This corporate governance report for 2019 has been reviewed by Skanska’s external auditors in accordance with Chapter 9, Section 31 of the Swedish Companies Act. The report contains information as required by Chapter 6, Section 6 of the Annual Accounts Act. Corporate governance principles Key external governing documents Skanska is one of the world’s leading construction and project development companies, focused on selected home markets in the • Swedish Companies Act Nordic region, Europe and the USA. Supported by global trends • Nasdaq Stockholm Rule Book for Issuers in urbanization and demographics, and by being at the forefront • Swedish Corporate Governance Code of sustainability, Skanska offers competitive solutions for both • Annual Accounts Act simple and the most complex assignments. Driven by the Skanska • Securities Market Act values, Skanska helps create sustainable futures for customers and • International Financial Reporting Standards (IFRS) communities. The parent company of the Group is Skanska AB and other accounting rules (the “Company”), with a registered office in Stockholm, Sweden.
    [Show full text]
  • Essity Annual and Sustainability Report 2019
    Corporate Governance Report – Corporate governance Corporate governance The task of corporate governance is to ensure the company’s commitments to all of its stakeholders: shareholders, customers, suppliers, creditors, society and employees. It must be structured in a way that supports the company’s long-term strategy, market presence and competitiveness. Corporate governance shall be reliable, clear, simple and business-oriented. This Corporate Governance Report forms part of the Board of Directors’ Report for Essity’s 2019 Annual Report. The report has been reviewed by the company’s auditors. Corporate governance, including Swedish Code of Corporate Sustainability remuneration, pages 46–55. Governance without any deviations Essity’s sustainability work is an integral This section describes applicable (www.corporategovernanceboard.se). part of the company’s business model. regulatory rules and regulations for The company’s sustainability report the Group’s corporate governance and Risk management, pages 34–39 forms part of the Board of Directors’ the company’s management structure Essity’s processes to identify and man- Report. The sustainability work helps and organization. It details the Board of age risks are part of the Group’s strategy reduce risks and costs, strengthen Directors’ responsibilities and its work work and are pursued at a local and competitiveness, attract new employees during the year. Information regarding Group-wide level. The section dealing and investors, and contributes toward a remuneration and remuneration issues with risk management describes the more sustainable world. and Essity’s internal control are also most significant risks and procedures included here. Essity applies the used to eliminate or limit these risks.
    [Show full text]
  • ESSITY AKTIEBOLAG (PUBL) (Incorporated with Limited Liability in Sweden with the Registered Number 556325-5511)
    BASE PROSPECTUS ESSITY AKTIEBOLAG (PUBL) (incorporated with limited liability in Sweden with the registered number 556325-5511) Euro 6,000,000,000 Euro Medium Term Note Programme This document constitutes a base prospectus for the purposes of Article 5.4 of Directive 2003/71/EC, as amended, including by Directive 2010/73/EU and any relevant implementing measures in the Member State (the "Prospectus Directive") for the purposes of giving information with regard to the issue of notes (the "Notes") by Essity Aktiebolag (publ) ("Essity" or the "Issuer") under the Euro Medium Term Note Programme (the "Programme") described in this Base Prospectus (the "Base Prospectus"). Any Notes issued under the Programme on or after the date of this Base Prospectus are issued subject to the provisions described herein. This does not affect any Notes already in issue. Pursuant to the Programme, the Issuer may from time to time issue Notes denominated in any currency agreed between the Issuer and the relevant Dealer(s) (as defined below). The maximum aggregate nominal amount of all Notes from time to time outstanding under the Programme will not exceed Euro 6,000,000,000 (or its equivalent in other currencies calculated as described in the Programme Agreement described herein), subject to increase as described herein. The Notes may be issued on a continuing basis to one or more of the Dealers specified under "General Description of the Programme" and any additional Dealer appointed under the Programme from time to time by the Issuer (each a "Dealer" and together the "Dealers"), which appointment may be for a specific issue or on an ongoing basis.
    [Show full text]
  • Essity Annual and Sustainability Report 2020
    Corporate governance The task of corporate governance is to ensure the company’s commitments to all of its stakeholders: shareholders, customers, suppliers, creditors, society and employees. It must be structured in a way that supports the company’s long-term strategy, market presence and competitiveness. Corporate governance shall be reliable, clear, simple and business-oriented. This Corporate Governance Report forms part of the Board of Directors’ Report for Essity’s 2020 Annual and Sustainability Report. The report has been reviewed by the company’s auditors. Corporate governance, pages 52–57 Risk management, pages 36–43 Sustainability, pages 36–51 and 119–127 This section describes applicable reg- Essity’s processes to identify and manage Essity’s sustainability work is an integral ulatory rules and regulations for the risks are part of the Group’s strategy work part of the company’s business model. Group’s corporate governance and the and are pursued at a local and Group- The company’s statutory sustainability company’s management structure and wide level. The section dealing with report forms part of the Board of Direc- organization. It details the Board of Direc- risk management describes the most tors’ Report. The sustainability work helps tors’ responsibilities and its work during significant risks and measures taken to reduce risks and costs, strengthen com- the year. It also contains a description eliminate or limit these risks. petitiveness, attract new employees and of Essity’s internal control with regard investors, and contributes toward a more to financial reporting. Essity applies the sustainable world. Swedish Code of Corporate Governance without any deviations (www.corporategovernanceboard.se).
    [Show full text]
  • Information on Proposed Board Members 2019 Skanska AB
    Information on proposed Board members 2019 Skanska AB Hans Biörck Position: Chairman Born: Sweden, 1951 Elected: 2016 Shareholding in Skanska: 25,000 B-shares Other Board assignments: − Chairman, Trelleborg AB − Board member, Handelsbanken AB Education: − Master of Science in Business and Economics, Stockholm School of Economics Work experience: − CFO, Skanska AB − CFO, Autoliv AB − CFO, Esselte AB Dependency relationship in accordance with Code of Corporate Governance: − Independent in relation to company and company management − Independent in relation to major shareholders Information on proposed Board members 2019 Skanska AB Pär Boman Position: Board member Born: Sweden, 1961 Elected: 2015 Shareholding in Skanska: 1,000 B-shares Other Board assignments: − Chairman, Handelsbanken AB − Chairman, Essity AB − Chairman, Svenska Cellulosa Aktiebolaget SCA − Vice Chairman, AB Industrivärden Education: − Degree in engineering and in economics Work experience: − 2006−2015 President and CEO, Handelsbanken AB Dependency relationship in accordance with Code of Corporate Governance: − Independent in relation to company and company management − Dependent in relation to major shareholder Information on proposed Board members 2019 Skanska AB Jan Gurander Position: Proposed for election as Board member Born: Sweden, 1961 Elected: Proposal to the 2019 Annual General Meeting Shareholding in Skanska: 0 shares Other Board assignments: − Board member, The Association of Swedish Engineering Industries Education: − Master of Science in Business and Economics,
    [Show full text]
  • Interim Report 6M:2018
    INTERIM REPORT 6M:2018 January 1 – June 30, 2018 . The total return for the first half of 2018 was -12% for the Class A shares as well as for the Class C shares, compared with 4% for the Stockholm Stock Exchange’s total return index (SIXRX). Net asset value on June 30, 2018, was SEK 96.4 billion, or SEK 222 per share, an increase during the first half of the year of SEK 1 per share. Including reinvested dividend, net asset value in- creased by 2% during the period. Earnings per share during the first half of 2018 were SEK 6.07 per share. In April shares in SSAB were sold for SEK 3.1 billion with a good return. The debt-equities ratio as per June 30, 2018, was 7%, a decrease of 3 percentage points since the start of the year. In May S&P Global Ratings upgraded Industrivärden’s credit rating to A+/Sta- ble/A-1. VALUE PERFORMANCE Annual average change as per June 30, 2018 Total return Net asset value* Industrivärden C Index (SIXRX) 6M:2018 2% -12% 4% 1 year 4% -11% 3% 3 years 11% 7% 8% 5 years 14% 13% 13% 7 years 11% 11% 11% 10 years 11% 12% 11% *Including reinvested dividend. AB INDUSTRIVÄRDEN (PUBL) ORG NO 556043-4200 WWW.INDUSTRIVARDEN.NET CEO’s message EXTERNAL FACTORS SUCCESSFUL DEAL IN SSAB’S STOCK CREATES The first half of the year was characterized by high eco- SHAREHOLDER VALUE nomic activity in the major economies, and the outlook for In recent years we have stepped up our active owner role in 2018 remains positive.
    [Show full text]
  • About the SCA Split
    2.2017 A MAGAZINE FROM SCA ON TRENDS, MARKETS AND BUSINESS Essity born out of necessities and essentials Focus on Hygiene health and well-being SCA Home sweet home Forest Products moves back to Sundsvall INTERVIEW HE KNOWS HOW TO BUILD A BRAND SEPARATE WAYS All about the SCA split Shape is a magazine from SCA primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development. Publisher Printer Joséphine Edwall- Stibo Björklund Address Managing Editor SCA, Group Splitting the apple in two can unlock dormant value in the business units. Page 32 Gabriella Ekelund Communications, Editorial Box 200, Anna Gullers, 101 23 Stockholm, Helena Åkesson, Sweden. Appelberg Telephone Design +46 8 7885100 Kristin Päeva, Fax +46 8 6788130 Cecilia Farkas, Appelberg Contents: 04. ONE COMPANY BECOMES TWO The SCA Group splits into two separate listed companies: one hygiene and health company, Essity, and one forest products company, SCA. 06. MEET ESSITY’S CEO “The merger The creation of a separate hygiene and health company with BSN provides a means to improve people’s hygiene, health and Medical is well-being. CEO Magnus Groth explains. all about 12. THE IMPORTANCE OF BRANDING The art of branding is all about storytelling, growth and says a leading expert who makes it sound so simple. sales syner- 19. ONE NAME, MANY CRITERIA Cover photo: Ellen Hoverkamp gies.” The search for a name for the new health and hygiene company started with a long wish list. Margaretha Lehmann This issue of SCA Shape is published in Swed- Page 32 ish and English.
    [Show full text]