Breaking barriers to well-being
“I live with lymphedema and in my work at Essity in compression therapy, with our leading brand JOBST, my colleagues and I help others in a similar situation.”
Annual and Sustainability Report 2019 Essity Aktiebolag (publ)
Contents Our business areas
Introduction 1 This is Essity 2 2019 at a glance 4 CEO’s message
The Essity share 6 The Essity share 8 Information to shareholders Strategy 9 Our external environment and market 12 Strategic framework and business model 14 Strategies 18 Objectives, targets and outcomes
Business areas 22 Personal Care 24 Consumer Tissue 26 Professional Hygiene Group 28 Operations and structure 29 Acquisitions, investments and divestments and Other Group information Personal Care page 22 31 Net sales and earnings 32 Cash flow and financing 33 Financial position 34 Risks and risk management 40 Materiality analysis 41 Sustainability governance
Corporate Governance Report 46 Corporate governance 52 Board of Directors and Auditors 54 Executive Management Team Financial statements including notes 56 Contents 58 Financial statements, Group 63 Financial notes, Group 108 Financial statements, Parent Company 109 Financial notes, Parent Company 114 Non-financial notes 122 Proposed disposition of earnings 123 Auditor’s report
127 Index statutory sustainability report and GRI index 129 Auditor’s Combined Assurance Report page 24 Essity data Consumer Tissue 130 Description of costs and Raw materials 131 Production facilities 132 Financial multi-year summary
The Board of Directors’ Report and financial statements
The Annual and Sustainability Report 2019 for Essity Aktiebolag (publ) has been submitted by the Board of Directors and describes the company’s overall objectives and strategies and earnings for the year. The aim is to describe the business from an economic, social and environmental perspective. The Board of Directors’ Report and financial statements are presented on pages 6–8 and 22–126 and include the auditor’s report. Pages 34–45 and 114–121 encompass Essity’s statutory sustainability report according to the requirements stated in the Annual Accounts Act. The company’s business model can be found on pages 12–13. The report was prepared in accordance with GRI Reporting Standards: Core. It also constitutes Essity’s Communication on Progress (COP) to the UN Global Compact.
Breaking JOBST: A complete assortment of compression barriers to well-being therapy solutions for venous and lymphatic conditions, from support compression for everyday life to medical wear.
“I live with lymphedema and in my work at Essity in compression therapy, with our lead- ing brand JOBST, my colleagues and I help others in a similar situation.”
Annual and Sustainability Report 2019 Essity Aktiebolag (publ) Professional Hygiene page 26 Introduction – This is Essity This is Essity
Essity is a leading global hygiene and health company. We improve people’s well-being with our leading hygiene and health solutions. Sales are conducted in approximately 150 countries under the globally leading brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity is listed on Nasdaq Stockholm.
Market capitalization Net sales 2019 Employees, approximately at Dec 31, 2019 128,975 SEKm 46,000 212 SEKbn
Our strengths
Essity’s vision is: Dedicated to improving well-being through leading hygiene and health Improving well-being solutions. We achieve this by offering our solutions to more people around the world, by and contributing constantly improving our customer and consumer offering and by promoting awareness to a sustainable of hygiene and health. We develop production, offerings and business models to contri and circular society bute to a sustainable and circular society, which also creates new business opportunities for Essity. We have the highest MSCI ESG rating.
Essity is the global market leader in incontinence products with the TENA brand and in Strong brands professional hygiene with the Tork brand. We also have strong brands and market posi- and successful tions in the markets for baby care, feminine care, medical solutions and consumer tissue. innovations Important aspects of our innovation work are to develop market-leading digital solutions and contribute to a sustainable and circular society.
Essity has sales in approximately 150 countries. We hold the number one or number two Leading positions position within at least one product category in approximately 90 countries. Several trends in our external environment are favorable for Essity’s growth, such as a growing in an attractive market and aging population, higher disposable income, increased access to health care and greater awareness of hygiene and health.
Using a sustainable business model and a focus on profitable growth, Essity strives to Sustainable achieve Group targets relating to organic sales growth, profitability and sustainability and to generate long-term value creation. Over the past five years, Essity’s net sales has business model with increased 47% and the annual increase in organic net sales1) amounted to 3.6%. Over profitable growth the same period, adjusted EBITA2) rose 67% and the adjusted EBITA margin2) increased 1.5 percentage points.
A high-performing Essity has a winning corporate culture characterized by courage, care, collaboration and commitment to results. Our employees receive training in our Code of Conduct to organization with a purse operations in a responsible manner, which benefits the company, society and winning corporate culture the environment. Essity was named Sweden’s most attractive employer in 20193).
Focus on efficiency Essity continuously works to improve efficiency in order to strengthen competitiveness, improve financial performance and reduce environmental impact. We are leveraging improvements digitalization, innovation, global economies of scale and knowledge sharing to create and cost savings a world-class value chain.
1) Net sales excluding exchange rate effects, acquisitions and divestments. 2) Excluding items affecting comparability. 3) By the recruitment and staffing agency Randstad.
Essity’s Annual and Sustainability Report 2019 1 Introduction – 2019 at a glance 2019 at a glance
Key events
Successful innovations and marketing campaigns Investments in sustainable alternative Successful innovations have increased customer and consumer fiber technology value while decreasing the environmental impact. Innovations A decision was taken to invest approximately SEK 400m in an inte- were launched in all of Essity’s product categories. Essity has grated facility for the production of pulp based on alternative fibers received several awards for innovative solutions and marketing from plant-based agricultural by-products. campaigns. UN Foundation and Essity convene Global Dialogue SEK 13bn in online sales As part of our efforts to break barriers to well-being that are linked Online sales increased to approximately SEK 13bn, corresponding to hygiene and health and to contribute to achieving the global sus- to about 10% of net sales. tainable development goals, Essity was convening partner for the fourth consecutive year for the UN Foundation’s Global Dialogue at Group-wide cost-savings program the UN headquarters in New York. The Group-wide cost-savings program, which was launched in September 2018, has been concluded and at the end of 2019 Additional sustainability targets for packaging savings amounted to slightly above SEK 900m on an annualized Essity strives for 100% recyclability of packaging and has set addi- basis. tional packaging targets, for example that 85% of the company’s packaging is to be manufactured from renewable or recycled mate- Divestment of the jointly owned company in Turkey rial by 2025. The new targets are part of Essity’s commitment within Essity has exited the Baby Care segment in Turkey through the the framework of the Ellen MacArthur Foundation’s plastics divestment of its 50% stake of the jointly owned company SCA initiative “New Plastic Economy” where Essity is an active member. Yildiz.
Magnus Groth, President Bodyform PureSensitive™ and CEO of Essity, spoke a feminine care product with at the UN Foundation’s a new revolutionary top layer annual dialogue. Here for sensitive intimate skin. together with Kathy Calvin, President and CEO of United Nations Foundation.
Essity has taken a decision to invest in the production of pulp based on alternative fibers from plant-based agricultural by-products.
2 Essity’s Annual and Sustainability Report 2019 Introduction – 2019 at a glance
Key figures
Organic net sales, which exclude exchange rate effects, acqui- Adjusted operating profit before amortization of acquisition- sitions and divestments, increased 4.5%, of which volume related intangible assets (adjusted EBITA), increased 22% accounted for 2.3% and price/mix for 2.2%. Organic net sales (16% excluding currency translation effects, acquisitions and increased 2.1% in mature markets and increased 9.1% in emerging divestments) to SEK 15,840m (12,935). The adjusted EBITA markets. Emerging markets accounted for 37% of net sales. margin rose 1.4 percentage points to 12.3%.
Net sales Organic net sales1) Operating cash flow
128,975 SEKm +4.5% 15,639 SEKm
Adjusted return Adjusted EBITA2) Adjusted EBITA margin2) on capital employed2) 15,840 SEKm 12.3% 13.8%
Adjusted earnings per share3) Earnings per share Proposed dividend per share4)
14.69 SEK 13.12 SEK 6.25 SEK
Nettoomsättning och organisk nettoomsättning Justerat EBITA samt justavkastning på syss kap Operativt kassaflöde Net sales Earnings trend Operating cash flow
SEKm % SEKm % SEKm 150,000 10 20,000 20 20,000
120,000 8 15,000 15 15,000
90,000 6 10,000 10 10,000 60,000 4
5,000 5 5,000 30,000 2
0 0 0 0 0 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019 2015 2016 2017 2018 2019
Net sales Adjusted EBITA2) Organic net sales1) Adjusted EBITA margin2) Adjusted return on capital employed2)
Net sales by Net sales by Net sales The Group’s largest markets, business area distribution channel by region % of net sales
%
15 12 12 12 11
9 8 7
6 5 5 3 3 3 Personal Care, 37% Retail trade, 58% Europe, 55% 3 Consumer Tissue, 39% Business-to-business, 24% Asia, 16% Professional Hygiene, 24% Healthcare sector, 18% North America, 14% 0 UK USA Italy Latin America, 13% China Spain France Mexico Other, 2% Germany Colombia Netherlands 1) Excluding exchange rate effects, acquisitions and divestments. 2) Excluding items affecting comparability. 3) Excluding items affecting comparability and amortization of acquisition-related intangible assets. 4) Board of Directors’ dividend proposal.
Essity’s Annual and Sustainability Report 2019 3 Introduction – CEO’s message
Strengthened competitiveness yields higher earnings
2019 was a year of strong growth and Strong growth and higher earnings in innovation and sales and marketing for improved profitability. Through price In 2019, the Group’s organic net sales market positions with high profitability. increases, improved product mix, increased 4.5% and net sales amounted Activities to improve underperforming higher volumes and cost savings, we to approximately SEK 129bn. All business market positions continued and resulted in have more than offset the significant areas reported good growth. Adjusted improved profitability in several markets. headwinds over the past two years from EBITA increased 22% and the adjusted Successful innovation activities have higher raw material costs. Successful EBITA margin rose 1.4 percentage points increased customer and consumer innovations and investments in sales to 12.3%. Price increases, a better product value and decreased the environmental and marketing have strengthened mix, higher volumes and cost savings impact. For example, during the year Tork market positions and brands. As part of had a positive impact on earnings. The Xpressnap Fit® was launched, a new napkin ongoing efforts to contribute to a sus- adjusted return on capital employed dispenser system, and TENA Silhouette, an tainable and circular society, we estab- rose by 1.8 percentage points to 13.8%. incontinence product with superior pro- lished additional sustainability targets Earnings per share increased 17% to SEK tection that is similar to normal underwear. for packaging with a special focus on 13.12. The Board of Directors proposes During the year, we achieved cost sav- plastic packaging. We are working an increase in the dividend of 9% to ings of approximately SEK 1.1bn, of which actively to break barriers and increase SEK 6.25 per share. SEK 456m was related to continuous cost knowledge of hygiene and health. savings and SEK 637m to the Group-wide Clear strategy cost-savings program. The program has Our portfolio strategy provides a clear been concluded and at the end of 2019, prioritization of the different categories savings amounted to slightly above SEK and geographies for profitable growth. 900m on an annualized basis. Through We have therefore prioritized investments operational efficiency improvements, material rationalization and sourcing savings, we have achieved a more cost- efficient value chain.
Tork Xpressnap Fit® was launched Strong presence in emerging markets during the year and is a new napkin We have a strong presence in China, dispenser system for restaurants and cafés that offers greater Southeast Asia, Latin America, Eastern efficiency with its compact design Europe and Russia. Emerging markets and serves more guests accounted for 37% of net sales, and between refills. organic net sales increased by 9.1%. In Latin America, we strengthened our market positions and organic net sales increased 10%. In China, our Asian subsidi- ary Vinda strengthened its position as mar- ket leader in tissue and launched Feminine Care with the Libresse brand during the year. In Asia, organic net sales increased 11%. Our ambition is that emerging mar- kets will continue to grow as a share of net sales and earnings in the future.
Sustainable solutions Climate change has become even clearer in 2019. Essity has for many years worked with sustainability throughout our value chain: from responsible raw material sourcing, more efficient production with a smaller climate footprint, and sustainable solutions to customers and consumers. We have Group targets for the climate impact of innovations, materials and pro- duction. Our ambitious targets to reduce carbon emissions have been verified by the Science Based Targets initiative and are in line with the ambition of the Paris agreement to limit global warming. We
4 Essity’s Annual and Sustainability Report 2019 Introduction – CEO’s message
have packaging targets that mean at least 85% of the company’s packaging is to be manufactured from renewable or recycled material by 2025. The new targets are part of Essity’s commitment within the frame- work of the Ellen MacArthur Foundation’s plastics initiative “New Plastic Economy” where Essity is an active member. At the same time, we will continue to grow and this places demands on the need to make a transition and on new production methods and circular business models. Our investment in sustainable alternative fiber technology for tissue manufacturing is one example of this. We also help our customers become more sustainable and circular. With our world-leading Tork brand, we launched tissue dispensers that reduce consump- tion while maintaining functionality. Essity’s Tork Papercircle®, the world’s first recycling service for paper hand towels, is one example of a unique circular offering that a growing number of customers joined in 2019.
Contribution to the UN Sustainable Development Goals Our leading hygiene and health solutions contribute toward the UN’s goal for health and well-being. We support the UN Global “Successful innovations Compact, a call for companies to adapt their strategies and operations to inter- have strengthened our market national principles concerning human rights, labor law issues, environment and positions and brands.” anti-corruption. We are working actively to break bar- riers and increase knowledge of hygiene and health, and activities during the year elderly care operations. Digital solutions shareholders and to contribute to a circu- included educating children and young in production and logistics have increased lar society and develop our employees. people in matters relating to hygiene. efficiency, product quality and delivery Improved earnings and cash flow have reliability. strengthened the balance sheet, which Digital progress means we can again grow through acqui- Digitalization is rapidly changing purchas- Employees drive successful change sitions, with Medical Solutions as one pri- ing behavior and the boundaries between Our employees are essential for our suc- oritized area. Together with my colleagues different sales channels are being erased. cess and we strive continuously to develop around the world, I look forward to con- We are developing our offerings to ensure the corporate culture and leadership as tinuing to strengthen our competitiveness they are available and attractive regardless well as promoting lifelong learning to and striving for an even more successful of channel and platform with the aim of create the best possible conditions for and value-creating Essity. gaining a larger market share online than continued success. Our corporate culture offline. Our online sales increased in 2019 is characterized by care for customers, by 16% to approximately SEK 13bn, corre consumers, society and the environment Magnus Groth sponding to about 10% of net sales. We as well as by courage, collaboration and President and CEO are also attracting customers through our commitment to results. digital solutions: Tork EasyCube, the first software solution for data-driven clean- Strengthened competitiveness ing, and TENA Identifi, a digital solution At Essity, we work every day to create that is revolutionizing continence care in value for our customers, consumers and
Essity’s Annual and Sustainability Report 2019 5 The Essity share
The Essity share
Essity shares are quoted and traded on Nasdaq Stockholm. Essity’s market capitalization was SEK 212bn at Earnings per share, 2019 December 31, 2019. 13.12 SEK Share price performance in 2019 In 2019, the price of Essity’s B share rose 39%. During the same period, the OMX Stockholm 30 Index rose 26% and MSCI House- hold Products Index rose 22%. The closing price of Essity’s B share Proposed dividend per share, 20191) at year-end was SEK 301.80. The highest closing price for Essity’s B share during the year was SEK 307.20, which was noted on Sep- SEK tember 4. The lowest closing price was SEK 217.10 on January 7. 6.25 The total shareholder return for Essity’s B share for the year was 42%. The total shareholder return for the OMX Stockholm 30 Index was 31% and for MSCI Household Products Index 25%. Earnings, dividend and dividend yield
Dividend and dividend policy SEK % Essity aims to provide long-term stable and rising dividends to its 15 5 shareholders. When cash flow from current operations exceeds 13.12 12 11.56 11.23 4 what the company can invest in profitable expansion over the long term, and under the condition that the capital structure target is 9 3 6.251) met, the surplus shall be distributed to the shareholders. 5.75 5.75 6 2 The Board of Directors proposes an increase in the dividend of 9% to SEK 6.25 (5.75) per share for the 2019 fiscal year. The 2019 3 1 dividend represents a dividend yield of 2.1%, based on Essity’s 0 0 share price at the end of the year. 2017 2018 2019 Earnings per share, SEK Index Dividend per share, SEK Dividend yield, % On Nasdaq Stockholm, Essity is included in the OMX Stockholm 1) Board of Directors’ dividend proposal. 30 Index, OMX Nordic 40 Index and in the Personal & Household Goods sector within Consumer Goods. In addition to indexes Total shareholder return 2019 directly linked to Nasdaq Stockholm, Essity is included in other indexes, such as the FTSE Eurofirst Index and FTSE All World Index. Index 150 Within MSCI, Essity is included in Household Products Index within Consumer Staples. Essity is also represented in sustain 140 ability indexes such as the FTSE4Good and has the highest MSCI ESG rating of AAA. 130
120 Shareholders structure 43% of the share capital is owned by investors registered in 110 Sweden and 57% by foreign investors. The US and the UK account for the highest percentage of shareholders registered outside 100
Sweden. 90 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Beta coefficient The beta coefficient for Essity’s B share was 0.35 in 2019. A beta Total shareholder return, coefficient of less than 1 indicates that the share is less sensitive June 15, 2017 – December 31, 2019 to market fluctuations than the average. Index 130 Liquidity In 2019, the volume of Essity shares traded on Nasdaq Stockholm 120 was about 362 million, corresponding to a value of approximately 110 SEK 100bn. Average daily trading for Essity on Nasdaq Stockholm amounted to approximately 1.4 million shares, corresponding to 100 a value of approximately SEK 400m. 90
80
70 Jun-17 Sep-17 Dec-17 Mar-18 Jun-18 Sep-18 Dec-18 Mar-19 Jun-19 Sep-19 Dec-19
Essity B MSCI Household Products MSCI Europe OMX Stockholm 30
6 Essity’s Annual and Sustainability Report 2019 The Essity share
Essity’s largest shareholders Market share At December 31, 2019, the following companies, foundations and % 2019 2018 mutual funds were the ten largest registered shareholders based Nasdaq Stockholm 68 75 on voting rights: CBOE 23 19 Turquoise 2 3 Shareholders Votes (%) Capital (%) Other 7 3 AB Industrivärden 29.2 9.5 Total 100 100 Norges Bank Investment Management 6.8 3.6 Source: Nasdaq Stockholm, Essity AMF Insurance and Funds 4.2 3.4 MFS Investment Management 2.7 5.0 SHB Oktogonen Foundation 2.1 0.4 Ticker names Skandia 1.8 0.6 Swedbank Robur Funds 1.7 3.0 Nasdaq Stockholm ESSITY A, ESSITY B SEB Investment Management 1.1 2.0 Bloomberg ESSITYA:SS, ESSITYB:SS SHB Pension Fund 1.0 0.2 REUTERS ESSITYa.ST, ESSITYb.ST Nordea Investment Funds 0.8 1.5 Other owners 48.6 70.8 Data per share Total 100.0 100.0 Essity Aktiebolag (publ) holds no treasury shares. Source: Euroclear, December 31, 2019 SEK per share unless otherwise indicated 2019 2018 Earnings per share: 13.12 11.23 Ownership by country Adjusted earnings per share1) 14.69 13.32 Average price for Essity’s B share 278.28 225.72 Closing price for Essity’s B share, December 31 301.80 217.60 Sweden, 43% Cash flow from current operations2) 18.81 9.06 US, 22% Cash flow from operating activities 27.55 18.74 UK, 13% Dividend 6.253) 5.75 Luxembourg, 6% Dividend yield, % 2.1 2.6 Belgium, 4% P/E ratio4) 23 19 Other countries, 12% P/E ratio, excluding items affecting comparability4) 21 16 Total foreign ownership, 57% Price/EBITA5) 17 18 Price/EBITA, excluding items affecting comparability5) 17 16 Source: Euroclear, December 31, 2019 Beta coefficient6) 0.35 0.55 Shareholders structure Pay-out ratio (before dilution), % 48 51 Equity, after dilution effects 89 78 Holding No. of shareholders No. of shares Capital (%) Votes (%) Number of registered shares, December 31 (millions) 702.3 702.3 1–1,000 75,015 18,542,028 2.6 3.0 1) Excluding items affecting comparability and amortization of acquisition-related intangible 1,001–10,000 13,760 37,214,210 5.3 6.1 assets. 2) See definitions of key figures in Note A2, pages 64–69. 10,001–20,000 640 9,049,068 1.3 1.3 3) Board of Directors’ dividend proposal. 20,001– 963 637,537,183 90.8 89.6 4) Share price at year-end divided by earnings per share. 5) Total 90,378 702,342,489 100.0 100.0 Market capitalization plus net debt plus non-controlling interests divided by EBITA. (EBITA = operating profit before amortization of acquisition-related intangible assets). Source: Euroclear, December 31, 2019 6) Share price volatility compared with the entire stock exchange.
Share distribution Class A Class B Total Number of registered shares 63,934,642 638,407,847 702,342,489 In 2019, 58,129 Class A shares were converted to Class B shares at the request of shareholders. The total number of votes in the company subsequently amounted to 1,277,754,267. Source: Euroclear, December 31, 2019
Share capital development The table below shows the development of the company’s share capital since 2017.
Change in Change in number of Class A number of Class B Total number of Total number of Total number Change in share Total share Quotient value, Year Event shares shares Class A shares Class B shares of shares capital, SEK capital, SEK SEK 2017 Bonus issue1) 64,589,523 637,747,966 64,594,523 637,747,966 702,342,489 2,349,866,980 2,350,366,980 3.35 2017 Conversion –454,085 454,085 64,140,438 638,202,051 702,342,489 – 2,350,366,980 3.35 2018 Conversion –147,667 147,667 63,992,771 638,349,718 702,342,489 – 2,350,366,980 3.35 2019 Conversion –58,129 58,129 63,934,642 638,407,847 702,342,489 – 2,350,366,980 3.35 1) At the Annual General Meeting, held on April 5, 2017, shareholders resolved on a bonus issue. The purpose of the bonus issue was to increase the share capital and number of shares so they would correspond to the number of shares in SCA ahead of SCA’s distribution of Essity.
Examples of awards and sustainability index:
Essity’s Annual and Sustainability Report 2019 7 The Essity share – Information to shareholders
Information to shareholders
Annual General Meeting Name, personal identity number/corporate registration number, The Annual General Meeting of Essity Aktiebolag (publ) will be address and telephone number, and number of accompanying held on Thursday, April 2, 2020 at 3:00 p.m. at the Stockholm persons, if any, should be stated when notification is given. Share- Waterfront Congress Centre, Nils Ericsons Plan 4, Stockholm, holders represented by proxy should deliver a proxy in the original Sweden. Registration for the Annual General Meeting will start to the company prior to the Annual General Meeting. Proxy forms at 2:15 p.m. are available upon request and on the company website www. essity.com. Anyone representing a corporate entity must also Registration and notification of attendance present a copy of the registration certificate, not older than one Shareholders who wish to attend the Annual General Meeting year, or equivalent authorization document, listing the authorized must signatories. be listed in the shareholders’ register maintained by Euroclear Sweden AB on Friday, March 27, 2020, and The Notice convening the Annual General Meeting can be give notice of their intention to attend the meeting no later than found on the company website www.essity.com. Friday, March 27, 2020. Nomination Committee Notification may be given in any of the following manners: • Helena Stjernholm, AB Industrivärden, • by telephone +46 8 402 90 80, Chairman of the Nomination Committee weekdays between 8:00 a.m. and 5:00 p.m. • Jonas Jølle, Norges Bank Investment Management • on the company website www.essity.com • Stefan Nilsson, Handelsbanken Pension Funds and others • by mail to Essity Aktiebolag (publ), • Anders Oscarsson, AMF and AMF Fonder Group Function Legal Affairs, P.O. Box 200, • Pär Boman, Chairman of the Board, Essity SE-101 23 Stockholm, Sweden The Nomination Committee prepares, among other things, the The following applies to shareholders who have their shares reg- proposal for election of Board members. For further information, istered through a bank or other nominee in order to be entitled to refer to the Corporate Governance Report on pages 46–55. attend the meeting. Apart from giving notice of attendance, such shareholders must have their shares registered in their own Dividend names. Such registration in the shareholders’ register must have The Board of Directors proposes a dividend of SEK 6.25 per share been completed with Euroclear Sweden AB at the latest on Friday, and that the record date for the dividend be Monday, April 6, 2020. March 27, 2020. Shareholders should in such case inform their Payment through Euroclear Sweden AB is expected to be made bank or nominee of this in due time before Friday, March 27, 2020. on Thursday, April 9, 2020. Such registration can be temporary.
Financial information 2020–2021 Interim Report Jan 1–Mar 31, 2020 April 23, 2020 Half-year Report Jan 1–Jun 30, 2020 July 17, 2020 Interim Report Jan 1–Sep 30, 2020 October 22, 2020 Year-end Report 2020 January 27, 2021 Annual and Sustainability Report 2020 March 2021
Annual and sustainability reports, year-end reports, half-year reports and interim reports are published in Swedish and English (in the event of differences between the English translation and the Swedish original, the Swedish text shall prevail) and can be down- loaded from Essity’s website www.essity.com.
Subscriptions Subscription to Essity’s press releases, annual and sustainability reports, year-end reports, half-year reports and interim reports can be done by registering on the Essity website www.essity.com.
8 Essity’s Annual and Sustainability Report 2019 Strategy – Our external environment and market
Our external environment and market
In drawing up Essity’s business strategy, Higher disposable income and living evolve all parts of our value chain. We are we analyze our external environment standards digitalizing production, administration and and market as a means of identifying At the same time as the population is logistics to achieve efficiency and quality external trends, drivers, opportunities growing, the level of poverty in the world improvements. In product development, and risks. is decreasing. Once people’s most basic we are working to create digital solutions needs for food and shelter are met, hygiene that improve our offering to customers and The foundation of our strategy is a materi- becomes a top priority. Higher disposable consumers. Essity is striving for synergies ality analysis where Essity and the compa- income and living standards increase between different sales channels and that ny’s stakeholders rank the issues and areas demand for hygiene and health products. customers and consumers recognize the that are perceived as being important for offering regardless of channel and plat- the company. Read more about the results Greater awareness of hygiene and health form. of the 2019 materiality analysis on page Limited access to hygiene and sanitation 40. The annual strategy process includes is a major global challenge. There is a Development of new business models an analysis phase and assessment of growing awareness of the relationship New business models are needed as a the risks present in the business units. A between good hygiene and health, and result of digitalization and the greater focus description of the most significant risks how this improves well-being in the world, on sustainable and circular solutions. At that impact Essity’s opportunities to as indicated by the UN’s 17 Sustainable Essity, we develop business models and achieve its established targets, and how Development Goals. We prioritize goals 3, offerings to help our customers become these risks are managed, is presented 5, 6, 12, 13 and 15, as our business can best more cost-efficient, digital and sustainable. on pages 34–39. contribute to change and development in these areas. The empowered consumer Market growth for hygiene and health Digitalization offers consumers today Trends and drivers products is positively impacted by limitless opportunities to assess the market We identify and analyze how trends and increased awareness of the importance and purchase products. Consumers are drivers affect Essity in order to capitalize of hygiene to avoid diseases and improve therefore increasingly well informed and on the opportunities that arise and to health. demand transparency about the products address the associated risks. and services they buy. Essity is actively Increased access to health care engaged in dialogue with customers and Growing and aging population Access to health care is increasing above consumers and monitors the discussions The world’s population is growing and all in emerging markets along with rising on our own websites and in social media living longer. By 2020, the population of prosperity and increasing urbanization. to receive feedback and to constantly the world over the age of 60 is expected The healthcare sector accounted for 18% improve. to have increased to over one billion. of Essity’s total net sales in 2019. This growing population is resulting in an Continued focus on sustainability increased demand for hygiene and health Increased prevalence of chronic The rising awareness worldwide about products and thus creating favorable conditions sustainability issues, climate change and growth opportunities for Essity. The great- Increased prevalence of chronic condi- resource scarcity means every company est global population increase is expected tions and greater life expectancy of people must integrate these issues into their to occur in Asia, Latin America and Africa. with chronic conditions are expected to business models to remain successful in An aging population is increasing demand increase demand for incontinence prod- the long term. For Essity, sustainability for incontinence products and medical ucts and medical solutions. issues have always been closely linked solutions, both in mature and emerging to business benefits and value creation. markets. For example, the occurrence of Digitalization Essity promotes sustainable consumption incontinence among people over the age Digitalization entails substantial changes by being innovative in how we meet the of 65 is estimated to be between 15 and and opportunities. The manner in which needs of customers and consumers and 20%. Incontinence, which is classified as a products and services are developed, pro- aims to develop solutions for a sustainable disease by the World Health Organization duced, purchased, paid for and consumed and circular society. We strive to reduce (WHO), affects 4–8% of the world’s adult is rapidly changing, largely driven by dig- environmental impact and resource con- population, corresponding to approxi- italization. For Essity, digitalization offers sumption throughout the life cycle of our mately 400 million people. a variety of opportunities to improve and products and services.
Our business contributes to the UN Sustainable Development Goals We believe that the work to fulfill the sustainability goals will make the world a better place while offering favorable business opportunities. We are working to overcome global challenges together with customers, consumers, suppliers and other partners. We have elected to specifically focus on goals 3, 5, 6, 12, 13 and 15 where we can make a contribution through our operations, expertise and experience.
Essity’s Annual and Sustainability Report 2019 9 Strategy – Our external environment and market
The hygiene and health market
North America Western Eastern Asia 350 Europe Europe 420 SEKbn SEKbn ~2% 230 70 SEKbn SEKbn ~6% ~1% ~3%
Latin America Other 120 50 SEKbn SEKbn ~4% 2–3%
= Market size 2019 = Expected annual market growth, CAGR (Compound Annual Global market 2019: Growth Rate) 2019–2024 SEK 1,240bn, 3–4%
Source: The information has been compiled by Essity for presentation purposes based on statistics taken from external market sources, including IRI, Fastmarkets RISI, Price Hanna Consultants, SmartTRAK and National Macro Economics.
The hygiene and health market as increased disposable income and Growth in tissue is occurring in mature In 2019, the global hygiene and health population growth are particularly evident markets through lifestyle changes and market amounted to approximately in emerging markets. innovations that lead to increased use. SEK 1,240bn, of which personal care Essity is prioritizing growth in selected accounted for approximately SEK 610bn emerging markets, such as China, South- Essity’s market positions and tissue accounted for approximately east Asia, Latin America, Eastern Europe Essity is the global market leader in incon- SEK 630bn. and Russia. tinence products with the TENA brand Personal care is divided into baby care One example of the lower market and in professional hygiene with the Tork (approximately SEK 250bn), feminine care penetration in emerging markets is that brand. Essity also has strong brands and (approximately SEK 140bn), incontinence the consumption rates for incontinence market positions in the markets for baby products (approximately SEK 100bn) and products in Asia are only about one-sixth care, feminine care, medical solutions medical solutions (approximately SEK of those in Western Europe. Another exam- and consumer tissue. Essity’s competitors 120bn). Tissue is divided into consumer ple is that tissue consumption in Eastern in personal care include Kimberly-Clark, tissue (approximately SEK 470bn) and Europe is only about one-third of that in Mölnlycke, Procter & Gamble, Smith & professional hygiene (approximately Western Europe. Nephew, 3M and Unicharm. Its compet- SEK 160bn). itors in tissue include Georgia-Pacific, In 2019, the hygiene and health market Mature markets Hengan, Kimberly-Clark and Sofidel. in mature markets amounted to approxi- In mature markets, baby care and feminine mately SEK 660bn and in emerging mar- care have attained high market penetra- kets to approximately SEK 580bn. tion. However, market penetration for incontinence products in mature markets Emerging markets is still relatively low for certain product The growth potential is greatest in emerg- segments, particularly among men, ing markets where market penetration which Essity believes is due to lack of of hygiene and health products is sig- awareness and the stigma associated with nificantly lower than in mature markets incontinence. Many indicators point to the and where urbanization, infrastructure, proportion of people affected increasing retail trade, online and health care are on a global scale as a result of an aging evolving rapidly. Furthermore, such trends population.
10 Essity’s Annual and Sustainability Report 2019 Strategy – Our external environment and market
Global market by region
Personal Care Consumer Tissue Professional Hygiene
Asia, 37% Asia, 34% North America, 35% North America, 25% North America, 30% Asia, 23% Western Europe, 19% Western Europe, 17% Western Europe, 21% Latin America, 9% Latin America, 11% Latin America, 12% Eastern Europe, 6% Eastern Europe, 5% Other, 5% Other, 4% Other, 3% Eastern Europe, 4%
Use
Incontinence Products Baby Care Feminine Care Tissue
Units per person with incontinence per year Units per child up to 2.5 years per year Units per woman aged 10 54 years per year Kg per capita per year 500 2,500 400 25 350 400 2,000 20 300
300 1,500 250 15 200 200 1,000 150 10 100 100 500 5 50 0 0 0 0 North Western Eastern Latin Asia North Western Eastern Latin Asia North Western Eastern Latin Asia North Western Eastern Latin Asia America Europe Europe America America Europe Europe America America Europe Europe America America Europe Europe America
Essity’s market positions
North Latin Global Europe America America Asia
Incontinence Products 1 1 4 1 3
Professional 1 1 2 4 3 Hygiene
Consumer Tissue 2 1 – 3 1
Medical 4 1 12 3 2 Solutions
Baby Care 5 2 – 6 6
Feminine 6 3 – 1 10 Care
Source: The information has been compiled by Essity for presentation purposes based on statistics taken from external market sources, including IRI, Fastmarkets RISI, Price Hanna Consultants, SmartTRAK and National Macro Economics.
Essity’s Annual and Sustainability Report 2019 11 Strategy – Strategic framework and business model
Strategic framework and business model
Through the vision: Dedicated to improving well-being through leading hygiene and health solutions, Essity strives to achieve long-term value cre- ation for shareholders, customers and consumers, society and employees. Our strategy and operations are based on a sustainable business model aimed at achieving profitable growth and respon- sible value creation, with our customers and consumers as the focal point.
In our updated strategic framework, our digital agenda is integrated into all strat- egies to achieve greater customer and consumer benefit, efficiency and profit- able growth. Our digital offerings to our customers are being continuously devel- oped. Online sales increased in 2019 and amounted to 10% of net sales. Digitalization enables more efficient processes in admin- istration as well as purchasing, production and logistics. We actively share information Tork EasyCube® is a software solution about hygiene and health and communi- for property management that provides cate with our customers and consumers information to the cleaning team about through social media. The development the cleaning needs, showing exactly what needs doing, when and where, influences all of our activities and generates on a tablet. The result is efficiency, staff a multitude of opportunities. We invest in involvement and customer satisfaction at technology, innovation, collaboration and a completely new level. communication to capitalize on these.
Business model focused on profitable growth and responsible value creation Customer and Innovation consumer insights
• Approximately 46,000 employees The starting point for Essity’s Essity has a global unit that works • Equity amounted to operations is customer and with global brands, innovation approximately SEK 63bn consumer insights. Through and sustainability. There are also • Net debt amounted to knowledge about people’s daily innovation centers in China, approximately SEK 51bn needs and challenges, we create France, Germany, Mexico, • Essity had a solid investment an offering that improves quality Sweden, and the US. grade rating of life for people every day.
12 Essity’s Annual and Sustainability Report 2019 Strategy – Strategic framework and business model
Strategic framework
VISION Dedicated to improving well-being through leading hygiene and health solutions
MISSION To sustainably develop, produce, market and sell value-added products and services within hygiene and health
Objectives Strategies
Generate increased Enable more Win in chosen Focus on shareholder value people every day to geographies and customers and through enjoy a fuller life categories consumers profitable growth
Digitali- zation Enable Contribute to our employees a sustainable Innovate leading Drive to realize their full and circular brands efficiency potential, as part of society one winning team
Read more on pages 18–21 Read more on pages 14–17
Leading Sourcing and Marketing and Sales hygiene and health Production solutions
In 2019, Essity purchased raw Essity’s marketing costs amounted Essity is the global market leader in materials and consumables for to 5.1% of net sales in 2019. An incontinence products with the TENA approximately SEK 44bn. The increasing share of marketing is brand and in professional hygiene with main raw materials are pulp, conducted through social media. the Tork brand. Essity also has strong recovered fiber and oil-based We have sales in approximately 150 brands in other product categories. materials. Essity has around 90 countries. In 2019, the retail trade Essity holds the number one or num- production facilities worldwide. accounted for 58% of Essity’s net ber two position within at least one sales, business-to-business for 24% product category in approximately and the healthcare sector for 18%. 90 countries and has a well-developed and efficient “go-to-market” model.
Essity’s Annual and Sustainability Report 2019 13 Strategy – Strategies
Strategies
We aim to hold a number one or num- prioritizing growth in selected emerging ber two position in the geographies markets such as China, Southeast Asia, and product categories where Essity Latin America, Eastern Europe and Russia, Win in chosen chooses to operate. We compare our- where we already have strong market selves with the best competitors in each positions. geographies and product category in each geographic market and aim to perform better or Expanding the offering categories in line with the best. To grow our product categories and strengthen market positions, we are Win in all channels improving and expanding our offerings Digitalization is rapidly changing purchas- through adjacencies. We achieve this ing behavior and the boundaries between organically through innovations and col- different sales channels are being erased. laborations but also through acquisitions Our offerings are available and attractive of technology and product offerings. regardless of channel and platform. We Today, Essity’s offering includes wet aim to have a higher market share online wipes, skincare products and soap in compared with offline in all markets and several product categories. Expanding the for all product categories. This means we customer offering is also about providing are investing in technology, innovation, service and solutions to customers and collaboration and communication with consumers and developing digital solu- the aim of winning in all channels. tions and sustainable business models that increase our customers’ efficiency Geographic presence and reduce environmental impact. Essity has a clear priority for which geo- graphic markets it wants to operate in, Profitable growth and which product categories it will offer Essity creates value through profitable in these markets. We have sales in approx- growth. Every product category in each imately 150 countries and in about 90 of market must generate a certain level of these, Essity holds the number one or two profitability if growth is to create value. position in at least one product category. We prioritize growth in product categories As the potential for growth is higher in with the highest margins and our ambition emerging markets, because market pen- is that these will account for an increasing etration of hygiene and health products share of Essity’s net sales. Activities to is lower than in the mature markets, our improve underperforming market posi- ambition is to increase emerging markets’ tions continued and resulted in improved share of net sales and profit. We are profitability in several markets.
Portfolio strategy
Grow organically and by acquisitions Medical Solutions
Incontinence Products Grow organically and Feminine Care including adjacencies Professional Hygiene
Baby Care Improve by selective
presence Consumer Tissue
14 Essity’s Annual and Sustainability Report 2019 Strategy – Strategies
TENA Silhouette Superior protection and similar to normal underwear.
our current and future customers and consumers through social media. Examples of awards in 2019
Marketing Excellence: Successful marketing Focus on Cannes Lions International We break barriers through bold marketing. Festival of Creativity customers and The globally acclaimed campaign “Viva 13 Lions, including five Gold Lions, consumers la Vulva” for our Feminine Care brands is Titanium, and Glass Lion for Change one example of our ability to deliver world- Feminine Care class marketing by drawing attention to needs and demonstrating situations AIM European Brands Association experienced by many. Essity received 13 Nudging for Good “Coup de Coeur” Award Consumer Tissue brand Zewa, Hungary awards at the Cannes Lions International Essity’s products and services with lead- Festival of Creativity, including the most Digital Excellence: ing brands help to simplify everyday life prestigious Titanium Lion, the Gold Glass Pharmaceutical Marketing Society for hundreds of millions of people. To Lion for Change and four additional Gold Digital Awards 2019 achieve this, we spend a large amount Lions. Health Care Professionals Education of time with our customers, consumers, Training and Support users, resellers and distributors. This Omni-channel For Essity’s Facebook Live education series enables our innovation and marketing We are to be present where our customers Health and Medical Solutions teams to develop solutions based on and consumers are, which means our Commercial Excellence: a unique insight into the needs, chal- products and services must be available North American VIP Partner Award lenges and expectations of our cus in several channels and on different from Gordon Food Service tomers and consumers. platforms. For example, our Incontinence Best Collaboration Award Products solutions are available via the from Office Depot Breaking barriers to well-being healthcare sector, in the retail trade, and Professional Hygiene To improve people’s well-being, we strive online, including our own TENA webshops. Best Supplier of the Year: to share knowledge of and provide access Our webshops have developed to help our Best Supplier Across All Categories to our hygiene and health solutions. We consumers with information about inconti- Best Supplier Groceries & Health achieve this by conducting a global dia- nence and available solutions, and provide Best Supplier Ecommerce Groceries logue and through education, for example an opportunity to order and receive the by Walmart Mexico and in schools, as well as through marketing products delivered home, discretely. Central America campaigns. Increasingly, we reach
Essity’s Annual and Sustainability Report 2019 15 Strategy – Strategies
Bodyform PureSensitive™ is a new feminine care range. Made from skin-friendly ingredients, respects your pH balance and sensitive skin.
Nana is one such example. A new range of products was developed after women Innovation expressed a need for feminine care Examples of awards in 2019 Innovate products that are particularly gentle on Product of the Year Gold Award 2020 the skin. We therefore developed a pad by Lebensmittel Praxis Germany leading and panty liner with a new revolutionary For Tempo Quick and Easy Box top layer that is optimized for sensitive brands intimate skin. The range also includes inti- mate washes and wipes. The products are Product of the Year France For Lotus Moltonel Sans Tube free from allergens, dyes and fragrances. In France, the Nana PureSensitive™ panty liner was named Product of the Year 2020. Product of the Year UK Through innovation we create value for For Cushelle Ultra Quilted our customers and consumers, which Digital and sustainable innovations strengthens our brands and market We continuously develop our offerings to positions. Innovation is one of our most help our customers become cost-efficient, Product of the Year France important competitive advantages. We digital and sustainable. Tork EasyCube, For Okay Pratic Essuie-Tout have two starting points for our innova- data-driven cleaning, is one example of a tion work; on the one hand, innovation cost-efficient digital service that has con- should be in response to an actual cus- tinued to generate new and more satisfied Product of the Year UK tomer or consumer need, on the other customers in 2019. Our circular offering, For Plenty Home Collection hand, it should yield an improvement Tork PaperCircle®, which recycles used in environmental terms. By leveraging paper hand towels, has also strengthened our global presence and economies of our world-leading Tork brand and reduced Product 2020 France For Nana PureSensitive scale, we strive to accelerate the pace the environmental impact of our custom- of innovation and the impact of every ers. Within Consumer Tissue, our first innovation. coreless toilet paper has helped to reduce Middle East Cleaning, Hygiene environmental impact and increased sales. and Facilities Award We want to make a difference We continue to prioritize the development Most Innovative Product 2019 Through innovation, we want to make of solutions that contribute to a sustain- For Tork PeakServe everyday life easier for people and launch able and circular society and strive to solutions that make a difference. Feminine launch solutions for efficient recycling Care’s launch of PureSensitive™ for our or composting. leading brands Libresse, Bodyform and
16 Essity’s Annual and Sustainability Report 2019 Strategy – Strategies
Zero workplace accidents Reduced resource consumption Health and safety is a top priority at Essity and environmental impact and we aim for zero workplace accidents. A reduction in resource consumption, To ensure the best possible conditions, for example, through innovation, material Drive we regularly review work procedures and rationalization and lower energy use, is machinery safety, and assess the need one important measure to achieve our tar- efficiency for investments. Our employees receive gets in terms of adjusted return on capital continuous training to enable everyone to employed and carbon emissions. We strive identify risks in time and to eliminate acci- to reduce material and energy consump- dents. We strive to nurture a culture where tion, for example through our MSAVE and unsafe working conditions and behaviors ESAVE programs. are immediately reported and rectified. Essity works continually to improve In 2019, Essity held its fifth global safety Significant cost savings efficiency by increasing productivity, week with activities in hazard elimination In 2019, Essity achieved cost savings of reducing material, energy and logis- and safety awareness. SEK 1,093m, of which SEK 456m in contin- tics costs and minimizing waste. This uous cost savings and SEK 637m as part of strengthens our competitiveness and Digitalization of the value chain the Group-wide cost savings program. The enhances our financial performance Digitalization enables more efficient pro- program has been concluded and at the while reducing environmental impact. cesses in administration as well as sourc- end of 2019, savings amounted to slightly We are working to leverage digitali- ing, production and logistics. During the above SEK 900m on an annualized basis. zation, innovation, global economies year, we continued to implement digital Continuous cost savings include savings in of scale and knowledge sharing to solutions throughout operations, includ- sourcing, production, material rationaliza- increase efficiency in the supply chain ing self-regulating processes, smart tion and restructuring measures within the and create a world-class value chain. sensors, data analyses, robotization and Tissue Roadmap. The Tissue Roadmap is automation to achieve the lowest cost a plan to enhance efficiency in the supply position combined with the best quality. chain in Consumer Tissue and Professional Hygiene.
Essity’s Annual and Sustainability Report 2019 17 Strategy – Objectives, targets and outcomes
Objectives, targets and outcomes
Essity focuses on profitable growth in In line with Essity’s dividend policy, we order to generate long-term value for aim to provide long-term stable and rising our shareholders. The financial targets dividends to our shareholders. When cash Generate increased are to generate annual organic sales flow from current operations exceeds shareholder growth of above 3% and adjusted return what the company can invest in profitable on capital employed of above 15%. expansion over the long term, and under value through the condition that the capital structure tar- profitable growth Profitable growth get is met, the surplus shall be distributed Our portfolio strategy provides clear to the shareholders. Read more about the priorities of the different categories and Essity share on pages 6–8. geographies for profitable growth. Price increases, improved product mix, higher Capital structure volumes and cost savings contribute to Essity’s target is to have an effective capital growth and improved profitability. structure at the same time that the long- term access to debt financing is ensured. Returns and dividends Cash flow in relation to net debt is to take Shareholder value is achieved through a into account the target to maintain a solid positive share price trend and dividends. investment grade rating.
Target Outcome 2019 Target Outcome 2019
Solid Maintain a Annual organic Capital Structure investment solid investment sales growth1) >3% 4.5% Policy grade grade rating rating
Long-term SEK Adjusted return stable and Dividend Policy on capital employed2) >15% 13.8% rising 6.25 per share3) dividends
1) Net sales excluding exchange rate effects, acquisitions and divestments. 2) Excluding items affecting comparability. 3) Board of Directors’ dividend proposal.
Lotus® Baby Natural Touch with a new and even better fit. A diaper that is reliable, regardless of what a child can get up to.
18 Strategy – Objectives, targets and outcomes
Essity aims to enable more people compression therapy, help to combat every day to enjoy a fuller life by raising tired, aching, restless legs and prevent hygiene and health standards around swelling and pain. Enable more people the world. We will achieve this by pro- Essity is working actively to break barri- viding access to sustainable and leading ers and increase awareness surrounding every day to enjoy a solutions and striving to break barriers hygiene and health, which includes surrounding hygiene and health that providing education in matters relating to fuller life exist in our society. In 2019, Essity was hygiene. again the convening partner for the UN Foundation’s annual global dialogue to People and nature innovations act together with others and make prog- Essity is always striving to enhance its ress with regard to the UN Sustainable offering to customers and consumers. Development Goals. Moreover, we work to continuously improve resource efficiency and reduce A fuller life our environmental impact by considering Our solutions enable people around the the whole life cycle for innovations. Essity’s world to enjoy a fuller life. Compression target is that at least 33% of our innova- socks and stockings from Medical Solu- tions will yield social and/or environmental tions, with our leading JOBST brand in improvements.
Target Outcome 2019 Share of innovations that yielded social and/or environmental improvements People and At least 9 69% nature innovations 33% 9