Annual Report 2016201

SAMOA TOURISM AUTHORITY

“2017 International Year of Sustainable Tourism for Development” ANNUAL REPORT 2016 -2017

22 November 2017

The Honourable Speaker of the House Afioga Leaupepe Toleafoa Faafisi Legislative Assembly MULINUU

SAMOA TOURISM AUTHORITY ANNUAL REPORT 2016 - 2017

In accordance with Section 23 of the Public Bodies (Performance and Accountability) Act 2001, I have the privilege to submit before Parliament the Annual Report of the Samoa Tourism Authority for the financial year, July 2016 to June 2017.

Faafetai,

Sala Fata Pinati MINISTER OF TOURISM

TABLE OF CONTENTS

1.0 MESSAGE FROM THE MINISTER.………………………………………………………2

2.0 MESSAGE FROM THE CHIEF EXECUTIVE OFFICER………………………………….3

3.0 EXECUTIVE SUMMARY..………………………………………………………………..5

4.0 SALES AND MARKETING…...... 12

5.0 PLANNING & DEVELOPMENT………………………………………………………..25

7.0 RESEARCH AND STATISTICS.………………………………………………….…….37

8.0 POLICY AND SECTOR COORDINATION…………………………………………...46

9.0 FINANCE AND CORPORATE SERVICES…………………………………………...56

10.0 AUDITED ACCOUNTS FOR THE YEAR ENDED 30 JUNE 2017…..…………...….62

MESSAGE FROM THE MINISTER

It is my duty as the Minister of Tourism to present the Annual Report for the Financial Year July 2016 to June 2017 on behalf of the Samoa Tourism Authority Board of Directors. The Government of Samoa continues to support tourism as a priority sector that has proven its potential in delivering major economic development opportunities, as well as sustain national cultural heritage and Samoa’s natural environment.

The Samoa Tourism Authority is the lead government agency mandated to coordinate the development of Tourism and also promote quality Sustainable Tourism that is beneficial to Samoa and satisfactory to tourists seeking a premier Samoan Experience. 2017 is the UN acclaimed Year for Sustainable Tourism that attested to the Honourable Prime Minister of Samoa being selected as the Chair for this Special Committee.

The Budget for this Financial Year of $9,050,279 decreased by 1.9% when compared to the previous financial year with a total grant of $9,225,441 of which the Authority had allocated to and employed constructively for its Key Outputs Annual planned activities. The Tourism Sector however continues to be assisted by the Government of New Zealand through the Samoa Tourism Support Programme which changed its name to Samoa Tourism Growth Partnership during the year to reflect the new funding arrangement. This agreement was ratified by the New Zealand Government and the Samoa Government in early March 2017.

The Samoa Tourism Authority staff continued to work diligently during the year to achieve its annual work programme targets and especially to maintain the delivery of its commitment in order for Samoa to be a preferred Tourist Destination supported by the Tourism Private Sector and Development Partners and for this I thank all.

Ia Manuia!

Sala Fata Pinati MINISTER OF TOURISM 2

FROM THE CHIEF EXECUTIVE OFFICER

The STA Board of Directors, Management and Staff are appreciative of our partners who continue to render support in the coordination and development of the Sector. We thank the Minister of Tourism the Honourable Sala Fata Pinati for progressing the vision in action for Samoa tourism on our shores. The Board of Directors continues to be instrumental in policy matters led by our Chairlady Adele Kruse and assisted by 6 appointed Board of Directors prominent figures from the Tourism Industry.

The Authority’s financial performance and position for the year as reported through its audited financial accounts is of very good standard when compared to the previous year as a result of the Authority’s creative initiatives and investments made in the previous year for their potential beneficial outcomes for Samoa’s Tourism Industry.

Visitor Arrivals and Earnings achieved minimal annual growth at 0.2% and 0.4% respectively through the 146,437 visitors who contributed SAT$392.2million into the economy. A minimal increase compared to the previous year when Samoa hosted the Manu Samoa vs All Blacks Match and the Youth Commonwealth Games. The Cruise Ships that berthed at the Matautu Port increased also from 9 to 13 during the year.

During the Samoa Tourism Forum 2017 (STF 2017) themed 'Growing Sustainable Tourism', STA announced the NZ Samoa Tourism Growth Partnership (STGP), and launched the STA Corporate Website and the Horticultural Project with SROS (Orchids).

STA during the year hosted the Agri-Tourism Conference in close partnership with the Ministry of Agriculture and Fisheries, EU-ACP Technical Centre for Agricultural and Rural Cooperation (CTA), and the Pacific Islands Private Sector Organisation (PIPSO). The Agritourism Park Project is well underway with the establishment of its approved location at Atele.

In January, 2017 Samoa Tourism Authority hosted the Inaugural Tourism Excellence Award with the main purpose of acknowledging and recognizing our Tourism Industry

and Partners and at the same time encourage the improvement of products and services. The Awards was a resounding success.

The content of this Report, features in detail the programmes implemented by the sector and guided by the Samoa Development Strategy and the Samoa Tourism Sector Plan 2014 – 2019 with the Vision that ‘By 2019 Samoa will have a growing tourism sector, which engages our tourists and people and is recognised as the leading Pacific destination for sustainable tourism’.

Ma le fa’aaloalo tele lava

Papalii Matatamalii Sonja Hunter CHIEF EXECUTIVE OFFICER

3.0 EXECUTIVE SUMMARY

This Annual Report covers the Financial Year July 2016 - June 2017 and informs on the Government’s commitment to the development of the tourism sector.

The Authority received a grant of $9,050,279 for the implementation of Planning & Development, Policy & Sector Coordination, Tourism Research and Training, and of course the Sales & Marketing.

The report outlines the functions of the Authority as stipulated by the Tourism Development Act 2012, as well as the main functions of each division. This year saw to the changing by the Board of Directors of the names of two Divisions to properly reflect their responsibilities and therefore became the Policy and Sector Coordination Division and Sales and Marketing Division.

This year also saw to the changing of the name and extension of the period of the STSP 2014 – 2019 to STGP 2017-2021 that was launched in April 2017. There were four (4) Samoa Tourism Industries Council (STIC) Meetings, three (3) Samoa Tourism Industries Alliance (STIA) meetings held during the year and the Samoa Tourism Forum (STF) that transpired in April 2017. The Apia Waterfront Project launched last year by the Hon Prime Minister, Tuilaepa Fatialofa Lupesoliai Dr. Sailele Malielegaoi will be receiving funding from the NZ Aid Programme to reconfigure the area in-front of the Government Building into an events space. Huizhou Municipality from China is also developing a concept design for the Samoa-China Friendship Park behind the Government Building in accordance with the Waterfront Plan. The Agri-Tourism project Phase 2 (Concept and Preliminary Plan) is completed and progressing into Phase 3.

Ongoing communications and dialogues have been maintained at the sector level, ministries level, development partner level and within the Authority to ensure that information is shared and understood widely and adequately by all concerned stakeholders and agencies.

STA Corporate Plan 2014 – 2017 completed its life period in this fiscal year with the successful implementation of all Strategies and a few activities that rolled over to 5

the next Plan. A new Corporate Plan 2017-2020 had been developed and widely consulted with our Key Stakeholders and Organisations and had been approved and endorsed by Cabinet for implementation.

Total visitor arrival numbers of 146,437 increased by 0.23% when compared to the previous financial year or an overall minimal increase of 333 visitors. Holiday and Business for purpose of travel both grew over the period and VFR continues to remain in second place. Tourism earnings for the period recorded an increase of 0.4% or SAT$1.4 million with VFR being the highest contributor and New Zealand and Australia continue to be our main source markets with a 72% total share of visitor arrivals or individually at 0.48 and 0.24 respectively.

The Samoa Tourism Authority Mission is ‘to promote quality Sustainable Tourism that is beneficial to Samoa and satisfactory to tourists seeking a premier Samoan Experience”.

Our Core Values and Principles are:

 Respect Faaaloalo  Honesty Faamaoni  Impartiality Le Faaituau  Effective & Efficient Lelei na Fuafua ma Vave Faataunuu  Accountability Mafai ona Tali atu & Faatino  Transparency Pulega Manino

3.1 Functions of the Authority

The core functions of the Authority as set out in its main Legislation – Tourism Development Act 2012 Part V Section 16(1), (a) – (m) are stipulated below:

1) The Authority shall be responsible for the administration, promotion and regulation of tourism industry in Samoa in accordance with this Act, and other relevant laws.

a) hosting or participating in any forum or meeting in relation to any purpose provided for under this Act, and ensuring that the resolutions of any forum 6

convened to promote engagement between relevant stakeholders are actioned and addressed for the benefit of tourism in Samoa; b) formulating proposals for incentive schemes to develop tourism, and performing any function and exercising any power in relation to the approval of incentives for any tourism business in accordance with any law giving such a role to the Authority; c) formulating tourism related policies and preparing and approving the tourism development plans, and advising the Minister and Government in relation to such policy and planning matters; d) ensuring that consultation takes place with other government agencies in relation to the enforcement of laws affecting tourism, and developing processes and procedures whereby such laws may be more effectively implemented through streamlined processes and other appropriate means; e) participation in the administration of the licensing requirements applying to providers of tourism accommodation and other tourism businesses in accordance with this Act and the Business Licenses Act 1998; f) ensuring that appropriate standards and systems of ratings are formulated for the tourism industry and applied through the licensing regimes, and by other appropriate means; g) administering an inspectorate to monitor and report on any aspect of tourism and tourism businesses as required by this Act, and to conduct such inspections and investigations as are necessary for the effective implementation of this Act; h) maintaining records, statistics and accounts in relation to its functions under this Act; i) implementing marketing strategies and promotional activities; j) undertaking research into any matter concerning tourism; k) monitoring the effectiveness of the marketing and promotional activities, verifying the statistics, records and projections relating to tourism, and making recommendations to enhance the effectiveness of such programs and activities; l) disseminating information relevant to tourism in Samoa; and

m) doing all other acts and things to implement this Act effectively and the provisions of any laws under which it has functions, powers and responsibilities.

3.2 Core Functions as stipulated by its Corporate and Annual Plans

 Encourage private sector investment in the tourist and visitor industry  Encourage visits to Samoa by people from other countries, including travel and holidays within Samoa  Encourage the development and improvement of accommodation facilities for tourists  Coordinate and improve the activities of all sectors providing these services  Advise the Government and the private sector on all matters relating to tourism  Prepare, implement and maintain comprehensive tourism development and marketing plans for Samoa.

3.3 Sales & Marketing Division

The Sales & Marketing Division implements activities in selected international markets, which target the enhancement of destination awareness, interest and demand. These activities are broadly categorised as direct marketing, travel trade activity, international media and public relations, events and meetings and partnerships.

3.4 Planning & Development Division

The Planning & Development Division facilitates and promotes the improvement of new and existing tourism products through product consultation and advisory, enforcement of minimum standards for accommodations, periodic site inspections, supports for accessing funding and finance, as well as human resource development of the Industry, awareness and education. This Division also supports core Activities of STA Tourism Climate Change Adaptation Project.

3.5 Research & Statistics Division

The Research & Statistics Division is solely responsible for the compilation and analysis of all information pertaining to the tourism sector and industry. Further, they also conduct surveys on tourist emerging related issues from time to time based on requirements from the Board, Management and stakeholders.

3.6 Policy & Sector Coordination Division

The Police Advice and Sector Coordination division has continued to lead the way in providing advice relating to the Government’s objectives to achieve motto of ‘Beautiful Samoa’ “Samoa Lalelei” Campaign over the longer term with a specific focus on the Community, the Tourism Industry, the Government as well as the Authority’s requirements. This division also plays the lead coordination role in the National Beautification Committee (NBC) activities.

3.7 Finance & Corporate Services Division

The Finance and Corporate Service Division is responsible for the management of the Authority’s financial resources. They also provide the necessary administrative and support services to the core output divisions. More importantly, it is also responsible for overseeing and coordinating the human resources of the Authority.

3.8 Board of Directors July 2016 -June 2017

1. Adele Kruse Madam Chair 2. Aanamaitu Tauiliili Pasikale Director 3. Leota Lu II Director 4. Tuala Oli Ah Him Director 5. Tania Grey Director 6. Tauiliili Alise Faulalo Stunnerberg Director 7. Leota Matamua Tuitautai Kuki Retzlaff Director 8. Papalii Matatamalii Sonja Hunter Chief Executive Officer

3.9 Management July 2016 -June 2017

1. Papalii Matatamalii Sonja Hunter Chief Executive Officer 2. Pativaine Petaia-Tevita Manager Finance & Corporate Services 3. Dwayne Bentley Manager Sales & Marketing 4. Dulcie Wong Sin Simanu Manager Policy & Sector Coordination 5. Faamatuainu Suifua Faamatuainu Manager Planning & Development 6. Kitiona Pogi Manager Research & Statistics 7. Isamaeli Time Tourism Cyclone Recovery Programme Coordinator

SAMOA TOURISM AUTHORITY ORGANISATIONAL STRUCTURE

Minister

Board of Directors

CEO

Executive Assitant

Manager Manager Marketing & Manager Planning & Climate Change Manager Policy Manager Finance Promotions Development Project Co-ordinator & Sector Co- Research & &Corporate ordination Statistic Services

Principal Planning NZ Marketing Rep Aus Marketing Rep Principal Marketing Principal Training & Principal & Dev. Principal Climate STSP Finance Accountant Promotionis (2) Education Research & Change Officer Statistic (2)

Principal NZ Rep Senior Plaaning Finance Principal HR Aus Rep Principal Tourism Principal IT Event Public Cultural/Liason Assistant & Dev Officer (2) Training & Landscaper Assistant Senior Marketing & Policy Analyst Coordinator Relation/Communi Officer Senior Research & Education Officer Assistant cation Officer Promotions Officer (2) Officers (2) Staistic Officer (2) Senior Account Senior IT Planning & Dev Officer Snr NBC Officers (2) Officer Data Entry Marketing & Promotions Officers (3) Account NBC Boys (6) Officer (1)

Marketing Support Officers (4) Culture Tour HR Officer Officer

Receptionist Cultural Village Assistant (2) Admin Assistant Ausiva (14) General Assistant

Driver (4)

Cleaner (2)

Night Watchmen (4)

4.0 SALES AND MARKETING DIVISION

Overview The implemented activities for this financial year was intended to continue generating awareness, interest and demand in selected source markets. The bulk of the marketing and promotional efforts were concentrated in New Zealand and Australia due to the fact that these are our primary markets which 80% of total visitors are from whereas other secondary market locations, promotions were mainly through digital and travel trade channels.

During the twelve months a series of events took place locally, regionally and internationally. These helped boost Samoa's appeal, create demand for travel and enhance the visitor-experience. The following list outlines the major events which took place:

 August - Teuila Festival; Alo Paopao Regatta; - Talofa Airways launch operations;  September - Fashion, Food & Week;  October - Ground Breaking Apia Port Enhancement Project;  January - Inaugural Samoa Tourism Excellence Awards;  February - Vailima International 7s Rugby Tournament;  April - Samoa Tourism Exchange 2017;  May - Samoa International Events 2017; Samoa International Game Fishing;  June - Production of the 2nd Survivor Australia TV Show - Auckland Blues vs Queensland Reds, Super Rugby Game

The last twelve months events showcased Samoa’s capacity to host large-scale international activities. Talofa Airways launched its operations in August, flying to Pago Pago, American Samoa with the intention to extend to Nukualofa, Tonga later on.

The ground breaking of the wharf extension project in October demonstrated the support by government to boost trade and tourism in Samoa by undertaking the Apia Port Enhancement Project. This will increase the number or larger container and cruise ships can travel to Samoa.

The ability to host international games in Samoa such as the Vailima International 7s, Alo Paopao Regatta, Samoa International Events, International Game Fishing and the Super Rugby Match has continued to grow. Such events continue to contribute to generating travelers’ interests and as part of the experience when visiting Samoa.

The 2nd filming of the Australian Survivor Series took place in June. The show will again be broadcasted nationally in Australia in 2017 on Network 10. The show will also be shown in other countries including New Zealand. Last season gives Australian Survivor the rare distinction of being one of the few Australian programs to have aired across all three commercial networks in Australia. The final episode was seen by 1,082,000 viewers. The annual Samoa Tourism Exchange took place in April and was attended by 51 tour operators (buyers) from New Zealand, Australia, Europe, North America, American Samoa, China and South Korea. There were 42 local operators (sellers) also participated.

The number of tourist arrivals increased by 4.8% to 145,740 at the end of 2016 calendar year. The tourist earnings also increased by 7.04% to $388,265,484 tala by the same period. The tourists’ arrival by purpose clearly shows that 39% travelled to Samoa for a holiday. The steady growth of 7.8% pure tourist exceeding VFRs by 15.2% over the past 5 years is a product of collective efforts to market Samoa as a holiday destination in the region.

The local tourism industry was recognised for their efforts and contribution towards accommodating tourists coming to Samoa by way of providing quality products and high standard customer service. The Inaugural Samoa Tourism Excellence Awards was

an event initiated by the government to acknowledge all the local operators efforts in the development of the local tourism sector.

The Sales and Marketing team continued to play a key role in strategic development, linking the tourism-plant with selected markets, implementing activities and delivering quality visitor information services.

4.1 Direct Marketing

Outcome: Key Performance Indicators:  Increase awareness of  Number of direct marketing campaigns Samoa as a tourism implemented. destination and its  Average monthly first time visitors to offerings; www.samoa.travel website.  Samoa Tourism Social Media fan base.  Number of projects undertaken to enhance www.samoa.travel website.

4.1.1 Direct Advertising

Direct Marketing efforts to sell the destination used available mediums such as radio, press, premium digital banner advertising, in-store window posters, website promotion and Electronic Direct Messages (EDMs). The contents and messages released varied depending on target market such as holiday/leisure, romance and weddings and business and the ads would have included a call-to-action to trigger conversions and generate traffic towards actual bookings.

Direct Market Description Advertising North 5 Press, magazines, online America Australia 47 TV, press, magazines, online, radio UK/Europe 2 Press, magazines, online, radio 14

New 26 TV, press, magazines, online, Zealand radio Am Samoa 36 Press, radio, outdoor South Korea 24 TV, Press, Online China 36 Press, Online

The direct advertising efforts carried out during the financial year featured the ‘Beautiful Samoa' brand mark on it. The majority of the direct marketing activities were focused around the primary markets due to the direct flight access available to Samoa.

4.1.2 Promotional Materials During the year, collaterals printed and released reflected the 'Beautiful Samoa' campaign which was launched from 2015. These collaterals are used to support marketing and sales efforts. The support enables the messages released to be clear and effective.

4.1.3 Online Development 4.1.3.1 Samoa.travel Overall traffic to the main portal increased by 13.19%. Approximately 61.09% of traffic originated from New Zealand, Australia and the USA.

Throughout the year, search engine marketing (such as Google Advertising) and optimisation campaigns were implemented. Also structural and programmatic updates were carried out. The search engines would have required some adjustment-time to register the updates. At the same time, there was a change in how Google search engine traffic is reported in Google Analytics which would have caused some under- reporting in traffic.

Following on from the comprehensive site audit that took place, ongoing efforts focus on site-content and the 'user-experience'.

Google Analytics Report 2016-2017 Overview 15/16 16/17 Change Top Content Page % views Change Visits 374,325 423,707 13.19% 1) Homepage 144,062 (6.10%) Unique Visitors 275,749 314,583 14.08% 2) Introducing Samoa 29,515 178.60% Page views 1,104,31 1,073,65 (2.78%) 3) Rent-A-Car 25,446 (26.68%) 0 9 Pages/visit 2.95 2.53 (14.11%) 4) Samoan-Culture 23,034 50.93% Avg Time on Site 0:03:15 0:02:37 (19.59%) 5) Accommodation 21,679 (9.19%) /Deluxe Bounce Rate 58.25% 62.48 7.27% 6) Package-deals 21,584 145.92% New Sessions 72.71% 73.30 0.80%

Visits by Country of Origin Traffic Sources % Visits Change Country Visits Share Referral (28.03%) 18,971 New Zealand 128,949 15.36% Organic Search 1.55% 277,951 Australia 8120,039 45.73% Direct (6.20%) 43,920 USA 68,141 4.96% Paid Search (47.37) 30 Samoa 29,282 25.24% Social 107.86% 27,330 UK 9,788 (23.13%) Other 307.38% 54,899 Germany 8,921 (10.37%) Email (18.98%) 606 Canada 6,158 (5.12%) India 3,214 (22.29%) American 2,558 (26.05%) Samoa France 2,260 (5.75%)

4.1.4 Social Media Social media platforms continued to be used with good-effect, to complement promotional efforts. Whilst the number of Twitter followers declined, the number of followers as well reaches and engagement through Facebook, YouTube and Instagram increased noticeably.

Channel 2015/2016 2016/2017 54,805 Likes 66,893 Likes Facebook 4,355,910 Reach 5,447,741 Reach YouTube 55,200 Views 64,207Views Twitter 67,700 Followers 67,500 Followers Instagram 14,200 Followers 20,402 Followers

4.1.5 Samoa Direct The Samoa Direct online booking engine continued to act as a key distribution channel for many operators. Digital marketing efforts to drive traffic and bookings to Samoa Direct were conducted mostly in New Zealand and Australia. This is due to the two aforementioned locations being the primary markets as well as having direct flight access to Samoa. The number of participating operators listed under Samoa Direct remains largely the same.

Accommodation Category 2015-2016 2016-2017 Deluxe 5 4 Superior Standard 10 7 Standard 18 19 Budget 15 14 Beach Fale 9 10 Total 57 54

Discussions have started and work-plans are in place under the Samoa Tourism Growth Programme funded by the Government of New Zealand to enhance Samoa Sales and Marketing capabilities for the next Financial Year 17/18 including Market Research and Samoa Tourism Website development that includes the Samoa Direct booking engine.

4.2 Travel Trade Activities Outcomes: Key Performance Indicators:  Improve trade engagement and  Number of joint venture (trade) recommendation. campaigns implemented  Identify and develop marketing  Number of hosted trade opportunities. familiarizations  Support trade education and ensure  Number of overseas sellers (agents) trade mediums and communication trained are consistent with branding.

4.2.1 Joint Marketing Campaigns There were 59 collaborative joint-venture campaigns carried out with selected tour operators and retail travel brands. These campaigns were channeled through experienced Travel Operators using digital, press and TV media to sell products and market Samoa in the respective markets below. Joint-venture campaigns are mostly co-funded by STA and Tour Operators.

Joint Marketing Market Campaigns Implemented NZ 12 Australia 10 UK/Europe 8 North America 1 Asia (China/Korea) 28

4.2.2 Trade Familiarisations Destination familiarisation trips for retail and reservations consultants continued. These play a key role from an education and experience perspective. As part of the Samoa Tourism Authority’s ongoing sales & marketing efforts, STA with the assistance of the tourism industry hosts selected tour operators and professionals from source markets from time to time to experience elements of Samoa’s holiday products and services, culture, and activities through organized famils.

Hosted Trade Market Familiarisations North America 2 Australia 1 Asia (China, South Korea) 0 UK/Europe 8 New Zealand 4

4.2.3 Agent Training Travel agent training (for front-liners) was carried out, mostly in the main metropolitan and regional centers. Updates and trainings provide the opportunity to build and enhance relations, knowledge, and confidence in selling the destination.

Market Agents Trained Asia 203 North America 182 New Zealand 177 UK/Europe 321 Australia 555

4.2.3.1 Tour Operators with Samoa Programs Tour Operators play a key role in destination marketing efforts and focus remains on introducing new partners to sell Samoa and working closely with selected operators which have a proven track-record in generating enquiries and bookings.

Market No. New Zealand 8

Australia 8

UK/Europe 15

North America 3

Asia (China; South Korea) 4

4.3 International Media & Public Relations

Outcomes Key Performance Indicators:  Improve media engagement and  Number of hosted overseas media communication.  Number of overseas media articles  Key messaging is reflected in generated editorial, advertorial and online  Number of press releases distributed coverage.

4.3.1 Media Visit Program Media visits are a cost-effective way to generate targeted and mass publicity. As part of the program travel-writers are guided through travel-storylines and experiences which are developed in collaboration with media outlets. Visits are supported by accommodation operators, and to some-extent airlines.

Media Market Overseas Media Hosted Hosted

Justine Jamieson (Get Lost Magazine); Australia 2 STE 2017 (x13 pax);

Fairfax (stuff.co.nz)x2; Kiora Magazine; New Zealand 6 Mindfood Magazine; Let’s Travel Magazine; FRESH/Coconut TV; STE2017 (x15 pax);

Chris Osburn (City AM); Ralf Schwarzkopt (Golf UK/EU 10 Journal); Mundo Expedicion (x2 pax); BBC Wales (x3 pax); ;

Asia 5 MBC TV BUSAN; STE 2017(x10 pax) (China, Sth. Korea, Japan)

North America 4 STE 2017 (x4 pax)

American Samoa 3 STE 2017 (x3 pax)

4.3.2 Generated Articles & Features Numerous articles were generated as a result of media visits and releases.

Market Articles/Programs

New Zealand 20 Print, TV, online Australia 8 Print, TV, online UK/Europe 21 Print, online Asia (China, Sth Korea) 17 Print, online North America 2 Print, online

4.3.3 Electronic Direct Messages (EDMs)/Media Releases A number of media releases highlighting various promotions, high-interest storylines and events were circulated during the year. Market EDMs New Zealand 14 Australia 25 North America 3 UK/Europe 10 Asia 8

4.4 Events and Meetings

Outcome Key Point Indicators:  Increase awareness of Samoa  Number of tourism trade and as a tourism destination and its consumer shows and events offering. attended

4.4.1 Trade and Consumer Shows Exhibitions at key trade and consumer travel shows continued to compliment promotional efforts.

The annual Samoa Tourism Exchange that was held in April 2017 recorded strong interest from 51 Buyers from New Zealand, Australia, American Samoa, USA, Canada, UK, Europe, China and South Korea. In addition, there were 44 Sellers ranging from resorts and hotels to tour operators (from both Samoa), participated. Market Shows Details Attended

New 7 1. Wellington/Auckland – Flight Centre Expo, Sept 2016 Zealand 2. Grand Wedding Expo, Oct 2016; 3. PAICE, Nov 2016;

4. SPANTO, Dec 2016; 5. Flight Centre Expo 2017; 6. Samoa Tourism Exchange 2017; 7. Travel Bazaar Expo 2017;

Australia 5 1. Sydney/Canberra - Treasures of the Pacific Evening, Aug 2016; 2. Flight Centre Expo 2017 (Sydney/Brisbane); 3. AIME 2017; 4. Samoa Tourism Exchange 2017; 5. South Pacific Tourism Exchange 2017;

UK/Europe 21 1. BGTW (British Guild of Travel Writer) Summer event (UK) in July 2016 2. ANTOR meets the Media (UK) in September 2016 3. Diamir consumer show in Dresden (Germany) in October 2016 4. Dreamtime consumer show in Baden (Switzerland) in November 2016 5. SPTO Roadshow in London (UK) in November 2016 6. SPTO Roadshow in Canterbury (UK( in November 2016 7. Aussie Tour consumer show in Kortrij (Belgium) in December 2016 8. ANTOR annual review in London (UK) in January 2017 9. Meet the Pacific in Prague (Czech Republic) in Febuary 2017 10. Meet the Pacific in Zurich (Switzerland) in February 2017 11. Tour Pacific consumer show in Malmo (Sweden) in February 2017 12. Meet the Pacific in Manchester (UK) in March 2017 13. Meet the Pacific in Milan (Italy) in March 2017

14. Meet the Pacific in Barcelona (Spain) in March 2017 15. IMM and ITB in Berlin (Germany) in March 2017 16. PATA exchange in London (UK) in March 2017 17. UNITE Pacific in London (UK) in March 2017 18. Hotel plan consumer event in Zurich (Switzerland) in April 2017 19. ANTOR AGM in London (UK) in May 2017 20. ANTOR meets the Travel Trade in London (UK) in June 2017 21. ANTOR meets the BGTW in London (UK) in June 2017

South 1 1. KOFTA 2017; Korea

4.5 Partnerships

Outcome: Key Points Indicators:  Identify and develop marketing  Number of partnership campaigns opportunities. implemented

4.5.1 Partnership Campaigns The Authority from time to time partners with non-travel/media entities to implement activities which also generate exposure for the destination. Unfortunately due to the limited funds allocated for marketing and promotional efforts for the Financial Year 2016/17, no partnership programmes were able to carry out.

5.0 PLANNING AND DEVELOPMENT

The Planning and Development Division is responsible for the following key functions of the Authority:

1. Participation in the administration of the licensing requirements applying to providers of tourism accommodation and other tourism businesses; 2. Ensuring the appropriate standards and systems of ratings are formulated for the tourism industry and applied through the licensing regimes; 3. Administering an inspectorate to monitor or report in any aspect of tourism and tourism businesses; 4. Facilitate the development and improvement of new and existing tourism products; 5. Encourage improvement of tourism products, infrastructure and support services; 6. Coordination of sector capacity building and workforce development; 7. Coordination of business and investment requirements in support of tourism product and services investment; 8. Support coordination of Climate change projects.

The division this year comprises nine (9) staff members including the Manager, one (1) support staff who works in the Tourism Climate Change Unit and one volunteer under the Australia Youth Ambassadors (AYAD) programme who was contracted for a period of up to six (6) months under the Tourism Surf Life Saving Program (SLS) for the sector.

5.1 Sector Capacity Building and Workforce Development 5.1.1 Culinary Training for Tourism Industry The South Pacific Tourism Organisation in close collaboration with the Pacific Islands Forum Secretariat (PIFS), Centre Technique de Coopération Agricole et Rurale (CTA), International Fund for Agricultural Development (IFAD) and the Samoa Tourism Authority organized a culinary training for the Samoa Tourism Industry with the Theme, “Linking The Agrifood Sector To The Local Markets For Economic Growth And Improved Food And Nutrition Security” for all Local chefs employed in the tourism industry.

The training was held at the Australian Pacific Technical College headquarters. Over the past years these trainings have proven educationally effective for our local chefs. They have helped them gain new ideas and enhanced-knowledge, and improved cooking standards. The trainings also encouraged the use of local food resources for cuisine menus, innovation and creativity in food preparation. The training was a two- day event as part of the Agribusiness Forum that was held from 29th August to 2nd September 2016. Celebrity Chef, Mr Colin Chung facilitated the training with the assistance of Celebrity Chef Robert Oliver and the Samoa Tourism Authority. A total of 26 participants completed the training.

5.1.2 Surf Life Saving (SLS) Training Program Currently at its 5th year of implementing Surf Rescue Training Programmes, Surf Life Saving trainings were designed to up skill industry members with Surf Life Saving Techniques which includes Basic First Aid, CPR & Water Rescue training. This year we conducted 5 trainings around the country in both Savaii & Upolu at 5 major locations; Anita’s Beach Bungalows (Lalomanu), Fiafia Village Oceanview Fales (Siumu), Jane’s Beach Fales (Manase), Va-I-Moana Seaside Lodge (Asau) and the Tuanaimato Aquatic Centre (Apia). A basic CPR & First Aid refresher course was carried out for the Tourism & Hospitality students of the National University of Samoa and the staff of Samoa Tourism Authority.

Participants came from 36 different organizations including accommodations, attraction sites, Fire Emergency Services Authority, National University of Samoa and the Samoa Tourism Authority. A total of 104 tourism employees and government officials were trained under the programme. The success of the programme this year realised the need for it to be continued and taking place perhaps every two years. Trainings commenced on the 8th May to the 22nd June 2017. Overall the trainings were well received by the tourism industry.

Furthermore, the Authority also assisted the Australian Survivor TV Show through the usage of the rescue tubes and rescue boards.

Location # of participants Fiafia Ocean View Beach Fales 13 Anita’s Beach Bungalows 13 Jane’s Beach Fales 16 Va-I-Moana Seaside Lodge 15 Tuanaimato Aquatic Centre 13 NUS T&H Students 16 STA Staff Refresher 18 Total 104

5.2 Awareness and Education Programs The Division continued to lead the Authority’s local awareness and education programs on radio and television regularly to keep the public and stakeholders informed on the Authority’s work and tourism related issues. Given the budgetary constraints these opportunities were also used to stream campaigns with climate change and national beautification messages.

These efforts were continually supported through the weekly STA Circular and monthly electronic Tourism Newsletter issued by the Policy and Advice Division targeting specific stakeholders both local and abroad. The Division was also very active in its participation at the Samoa Qualifications Authority Consultations & Workshops on Tourism & Hospitality Unit Standards and Qualifications.

5.3 Tourism Training Taskforce (TTT) The Taskforce was established in 2010 after sector wide consultations to strengthen collaborations on tourism related workforce issues and opportunities. It is also the National Sector Advisory group to the Samoa Qualifications Authority on proposed Samoa Qualifications for the Sector. This year the taskforce met twice excluding three (3) special meetings with some of the members of the Taskforce to discuss possible training components and other outstanding matters. The Taskforce continues to work

collaboratively with the industry to ensure capacity is well developed and opportunities are utilized by all.

5.4 Samoa Tourism Growth Partnership (STGP) The Authority continues to acknowledge the support and assistance of the Government of New Zealand towards the development of the Sector. Tourism Trainings and Skills Development under Component Three of the STGP outlines two outcomes to be achieved:

 Development, procurement and delivery of in-service, on the job basic skills training for hospitality and accommodation workers; and  Development, procurement and delivery of on the job small business skills development So far the Division has made progress in developing Customer Service course content for Frontline Staff and Kitchen Skills for Kitchen Hand Staff. These courses are still in planning form and yet to identify potential trainers to carry out the trainings by November this year. We also developed a Pilot Customer Service Training for Taxi Drivers. Main objective for this training is to address and find a solution to some of the public concerns with taxi drivers but because the targeted audience is more complex than conceptualized, this training has been postponed until we have a better focus and a strategy on how to carry out training.

5.5 Trainings and Workshops for Staff The division was given the opportunity to participate in fully funded overseas trainings, workshops, seminars and conferences. The staff also attended trainings and workshops that were held in Samoa. These programmes continue to help build the capacity of staff in performing their roles and responsibilities. Following is a list of programmes attended:

Name of Training/Workshop Location Samoa Tourism & Climate Early Warning System Apia, Samoa (CLEWS) Operation Simulation Exercise Disaster Risk Management Sector Workshop for Apia, Samoa Tourism and Trade Sectors Water for Life Sector Plan 2016-2020 Workshop Apia, Samoa Waste products as design plans for improvement of Apia, Samoa Sanitation in Samoa Workshop Arts and Culture Seminar for Samoa Beijing, China PSC161714: Project Management Training Apia, Samoa Sustainable and Ecotourism Development for Bangkok, Community Based Tourism Thailand Skills to be an Effective Team Leader Training Apia, Samoa Apia Waterfront Development Workshop (Concept Seoul, Korea Plans for Savalalo Market) Ozone depleting substances workshop Apia, Samoa

5.6 Product, Service and Infrastructure

5.6.1 Accommodation Standards Programme The Accommodation Standards Committee carried out its annual inspection for all the accommodation properties listed with the Authority. The inspection is mandated to assess and recommend areas of improvement to operators based on the Minimum Standards Guidelines. With the support of the team of inspectors, inspections were completed within five (5) weeks and covered accommodation properties in Savaii, Upolu and Manono. The committee’s detailed report on the inspections was submitted and endorsed by the Board of Directors and results were released thereafter.

The team of inspectors who are also part of the Accommodation Standards Committee include MWTI, MoH, MNRE, EPC, FESA, SWA, STA and 2 private sector representatives from the Samoa Hotel Association and the Savaii Samoa Tourism Associations. 30

A total of 121 accommodation properties including beach fales were inspected this year. All satisfied the minimum standards with the exception of a few properties with high risk issues; and 13 properties who were unavailable for the inspection due to unforeseen circumstances. Accordingly, none of the inspected facilities warranted suspension of services. The Committee however will continue to work together with the operators to address issues identified and monitor compliance on a quarterly basis.

In addition, the team carried out one periodic inspection on behalf of the Committee members to follow up issues noted from the annual inspection for the Savaii accommodation properties. The periodic inspection for Upolu properties targeting only the properties with critical issues is scheduled for the next financial year.

5.6.2 Annual Product Update Staff members are encouraged to carry out annual product updates which aim at updating and collecting information on all tourism products. Newly recruited staff members will also have the opportunity to experience the product which is fundamental to the effective execution of their responsibilities.

Product update and familiarisation visit for the new recruits was included in the Accommodation Standards annual inspection due to resource and budget constraints. Recommendations from findings of the inspections (to encourage product development) from the staff members (representatives from the other five divisions that took part) are communicated through the Accommodation Standards reports.

5.6.3 Special Projects Tourism being a cross-sectoral industry and one of the leading sectors in the development of our economy, the Authority is regularly being called upon to participate at a number of development projects with potential linkages to the sector.

The division on behalf of the Authority also worked together with the Ministry of Natural Resources and Environment in particular, with the following activities:

5.6.3.1 Garden Toilets At the end of this financial year, three (3) new garden toilet facilities were constructed at three (3) different sites which are the Vai Villas at Lotofaga, Safata; Wharf at Manono Uta and Saleimoa at one of the Tour Operator’s residence. The garden toilet at Lotofaga, Safata was officially launched during the National Sanitation (Toilet) Day in November, whereas the Manono Wharf and one in Savaii will be officially launched at the next Toilet Day in the next financial year.

(Site 1: Manono Uta Wharf)

(Site 2: Lotofaga, Safata – Vai Villas)

(Site 3: Saleimoa)

T h e

P l

The Planning and Development team on behalf of the Sanitation and National Beautification committees continued their monitoring inspections of the existing and new facilities to ensure its compliance with standards and ongoing maintenance.

To date, five garden toilet facilities already implemented for Upolu, the next financial year will focus on Savaii as initially planned.

5.6.3.2 Bio Gas Project Due to resources and budget constraints, we were unable to select another site for the biogas installation. However the team conducted follow up inspections of the Bio Gas component at Faleaseela Lefaga that was installed in the previous financial year.

5.6.3.3 Disaster Adaptation Committee The division continued to assist and attend the Disaster Risk Management meetings and workshops from time to time. The division completed the Disaster Risk Management Monitoring and Mainstreaming Tool for the Authority. The Monitoring and Mainstreaming (MAM) Tool was created by DMO to assess how Disaster Risk Management has been mainstreamed / integrated (including cross-cutting issues) at Sector-wide level. It provides a ranking of whether mainstreaming/integration of DRM is poor, medium or advanced.

5.6.3.4 Tourism Climate Change Adaptation Projects The division continued to assist the Climate Change Unit with its ongoing projects through coordination of inspections and compilation of inspection reports for the properties within the development areas requesting for business license as a requirement to be eligible under the Small Grant Scheme funded by the United Nations Development Programme.

The team also liaised with Webster Construction and USAid CCAP regarding rehabilitation works for the Elcorock project at Manase. Webster Construction (locally owned company) was awarded the contract for the rehabilitation works for the project at Manase. The rehabilitation works included an additional layer of elcorock bags as well as restoration works. The division’s responsible officer was on site to assist with the use of the elcorock equipment (specialised sewing machine).

5.6.3.5 Agri-tourism Policy Setting The Authority led the coordination of the first Agri-tourism conference as a result of close collaboration between the Government of Samoa and the EU-ACP Technical Centre for Agricultural and Rural Cooperation (CTA) in partnership with the Pacific Islands Private Sector Organisation (PIPSO). The Agri-tourism Policy setting forum’s focus lies in the strengthening of the links between the agriculture, health nutrition and the tourism sector through a robust and proactive policy setting that paves the pathway in the growth of the local agri-food sector through collaborative promotion of sustainable agri-tourism.

The three (3) day workshop focused on establishing an Agri-tourism Policy that will support the local businesses in not only serving tourism-related markets but further developing the linkages and identifying the gaps through the agriculture, trade and tourism sectors. The key stakeholders had a clear understanding of the opportunities in Agri-tourism, validation of the key elements toward the development of an Agri-tourism policy and establishing a pathway on a regional scale.

5.7 Visitor Complaints The division continued its important role as the Secretariat to the Dispute Committee of effectively managing the complaints received in an efficient and transparent way. In comparison to the previous years, we have seen a drop in the number of complaints from both local and international visitors. At the end of this Financial Year there were seven (7) complaints received and dealt with by the Authority through the Planning and Development Division.

5.8 Tourism Business and Investment 5.8.1 New Tourism Businesses There were a few accommodation properties and support services that opened this year. The majority had only contacted STA when the construction phase was completed or when the project was ready for opening. Many lack proper planning and accordingly, they find it difficult to promote their products, an issue which is not new to the Authority and one which requires considerable attention.

Despite these setbacks, the division continued to promote good business planning through advice and consultations with owners and operators at the initial stages of development. Awareness programs are also communicated via other means including radio, online through Tourism circular and the Website. In addition, STA persevered to work closely with the Ministry for Revenue in the screening and subsequent approval processes of business license applications for business in the tourism sector.

New tourism developments registered with the Authority and inspected this year are summarised below:

Types of New Tourism Developments Accommodations (Motel, Hotel and Beach Fales) 13  3 Operational  7 Final stage  3 Construction phase

Support Service (Tour Operators ) 8  4 Operational  4 Final stage

5.8.2 Tourism Investment The division is regularly called upon to represent the Authority at NIC meetings in the absence of the CEO. The National Investment Committee (NIC) continues to support significant tourism investment projects.

5.8.3 Tourism Infrastructure The division continued to assist the Apia Waterfront team through participation at meetings and workshops to discuss the implementation of quick-wins for the project and other important areas of the Plan.

5.9 Samoa Tourism Growth Partnership During the course of this fiscal year, the Samoa Tourism Support Programme has changed its name from Support Programme to Growth Partnership to reflect the new funding arrangements between the Government of Samoa and the New Zealand Government through its Aid Programmes.

The division continued its usual assistance to the Project Management Unit in facilitating requests from the funding agency through the allocated outputs that will be implemented by the division on behalf of the Authority. As there was a delay with the timelines of the project the team only conducted one inspection to assist the Tourism Resource Centre (TRC) consultants to two of the selected priority sites for the Attraction Site Upgrading output. Also facilitated meetings with the associations and site operators whom have direct involvement with the outputs looked after by the division in particular.

In addition, the team also worked on developing policies for the Signage Activity (Output) and carried out research on relevant designs for the way finding signage as required from the funding agency.

6.0 Tourism Cyclone Recovery Programme (TCRP) The Tourism Cyclone Recovery Programme was concluded in the last financial year however, during the reported period the audit office as per government processes conducted their first audit for the project. The team continued its secretarial roles to the project through assisting the audit team by preparing all the required documentations for assessment and assist with clarifications and justifications in areas that needed confirmation. In addition, the team also conducted the site visits to follow up acquittal reports from properties that were granted funds under the Marketing Output.

______7.0 RESEARCH AND STATISTICS DIVISION

Overview The financial year under review was a steady year for the Tourism Industry, with Visitor Arrivals and Earnings achieving minimal growth with 146,437 visitors contributing $392.2million into the economy, both increasing by 0.2% and 0.4% respectively.

The minimal growth was largely expected as it was always going to be a tough task following on from the record highs achieved in the 2015/16 period where growth was driven largely by the two main events held within that period which were the All Blacks Test Match and the Commonwealth Youth Games. Therefore, to maintain those numbers for this financial year without any major events is pretty satisfying as it’s traditionally been difficult to achieve growth following on from a record year.

New Zealand continues to be our top market and now represents 46% of our overall visitors and grew by 3.4% for the period under review. Our American Samoa market continues its resurgence and is our best performing market recording the biggest net growth in both absolute terms and percentage growth of 2751 visitors and 18.8% growth

respectively. This is largely attributed to the increase in air capacity brought about by the introduction of Talofa Airways in August 2016.

Our US and Australian markets on the other hand didn’t quite live up to the highs they achieved in the 2015/16 period and both recorded negative growths of 4.7% and 15.8% respectively. A look into SPTO reports show an overall decrease in visitors from these two markets into the Pacific in general with the Australian market mainly affected due to the rise in the popularity of Cruise Tourism from its eastern border into the Pacific. The European and our Others’ market also experienced negative growth as numbers normalize after the highs of the previous year although they still compare favourably if compared to other periods previous to that.

Holiday and Business as purpose of travel grew by 4.3% and 3.5% for the period and this is especially pleasing given that increases in these segments usually translates to more hotel stays as 90% of these travelers utilize our accommodation products. There was a slight decrease in our VFR market of only 0.1% while our Sports Category nearly halved and decreased by 46.8% which was expected after more than doubling in the previous period due to the major sporting events as previously stated.

Our Occupancy Rates for our top four Accommodation Categories all recorded decreases when compared to the previous financial year which resulted in overall average dropping to 37.1% from 43.3%. The decrease is not as significant when a weighted average approach is utilized where it only decreased from 35.3% to 33.8% although both approaches is probably a fair reflection of the existing circumstances given the addition of 281 rooms to our Deluxe Category which certainly has had a suppressive effect through to our other categories

The decrease in overall occupancy rates however is contradicted by an increase in visitors utilizing our Accommodation Products based on arrival card information, which increased to 49,556 from 45,776 or an increase of 8.3% over the 2015/2016 period.

The results for the period under review are promising maintain the record numbers set in the previous financial year. The continuing growth of our Holiday market and

subsequent growth in visitors utilizing our Accommodation products offers continuing optimism for the industry. The importance of increasing air capacity in increasing overall visitors cannot be highlighted any further as proven this year with the growth in our New Zealand and American Samoa markets due to the increase in capacity from these routes and it is hoped that the pending re-establishment of Samoa Airways jet services will add to the continuing sustainable growth of overall visitor arrivals

VISITOR ARRIVALS

Purpose of Travel Purpose of Travel Growth % Purpose 2012/13 2013/14 2014/15 2015/16 2016/17 Growth17/16 % Purpose 2012/13 2013/14 2014/15 2015/16 2016/17 17/16 Holiday 51,171 40% 45,278 36% 47,180 35% 55,611 38% 58,010 40% 4.3 Holiday 51,171 40% 45,278 36% 47,180 35% 55,611 38% 58,010 40% 4.3 VFR's 46,511 37% 44,051 35% 44,085 33% 48,113 33% 48,076 33% -0.1 VFR's 46,511 37% 44,051 35% 44,085 33% 48,113 33% 48,076 33% -0.1 Business 13,740 11% 11,493 9% 12,974 10% 12,093 8% 12,515 9% 3.5 Business 13,740 11% 11,493 9% 12,974 10% 12,093 8% 12,515 9% 3.5 Sport 1,655 1% 1,234 1% 1,175 1% 2,588 2% 1,377 1% -46.8 Sport 1,655 1% 1,234 1% 1,175 1% 2,588 2% 1,377 1% -46.8 Others 13,559 11% 24,762 20% 27,656 21% 27,699 19% 26,459 18% -4.5 Others 13,559 11% 24,762 20% 27,656 21% 27,699 19% 26,459 18% -4.5 Totals 126,636 100% 126,818 100% 133,070 100% 146,104 100% 146,437 100% Totals 126,636 100% 126,818 100% 133,070 100% 146,104 100% 146,437 100% Arrivals by Market Arrivals by Market Growth % Market 2012/13 2013/14 2014/15 2015/16 2016/17 Growth17/16 % Market 2012/13 2013/14 2014/15 2015/16 2016/17 17/16 NZ 55,586 44% 54,275 43% 56,907 43% 65,429 45% 67,636 46% 3.4 NZ 55,586 44% 54,275 43% 56,907 43% 65,429 45% 67,636 46% 3.4 Australia 27,871 22% 29,666 23% 30,659 23% 30,911 21% 29,453 20% -4.7 Australia 27,871 22% 29,666 23% 30,659 23% 30,911 21% 29,453 20% -4.7 Am Samoa 20,766 16% 18,914 15% 17,141 13% 14,665 10% 17,416 12% 18.8 Am Samoa 20,766 16% 18,914 15% 17,141 13% 14,665 10% 17,416 12% 18.8 USA 7,337 6% 7,103 6% 9,221 7% 11,719 8% 9,866 7% -15.8 USA 7,337 6% 7,103 6% 9,221 7% 11,719 8% 9,866 7% -15.8 Europe 3,414 3% 3,790 3% 3,340 3% 5,104 3% 4,616 3% -9.6 Europe 3,414 3% 3,790 3% 3,340 3% 5,104 3% 4,616 3% -9.6 Others 11,662 9% 13,070 10% 15,802 12% 18,276 13% 17,450 12% -4.5 Others 11,662 9% 13,070 10% 15,802 12% 18,276 13% 17,450 12% -4.5 Totals 126,636 100% 126,818 100% 133,070 100% 146,104 100% 146,437 100% Totals 126,636 100% 126,818 100% 133,070 100% 146,104 100% 146,437 100% OVERALL GROWTH IN ARRIVALS OVERALL GROWTH IN ARRIVALS % Annual Growth -5.47% 0.14% 4.93% 9.80% 0.23% % Annual Growth -5.47% 0.14% 4.93% 9.80% 0.23% OVERALL GROWTH IN HOLIDAY MARKET OVERALL GROWTH IN HOLIDAY MARKET % Annual Growth 8.90% -11.50% 4.20% 17.90% 4.30% % Annual Growth 8.90% -11.50% 4.20% 17.90% 4.30%

 Total visitor arrival numbers of 146,437 have increased by 0.23% compared to the previous financial year period or an overall minimal increase of 333 visitors  Our Holiday Market under Purpose of Travel represented the highest contribution to total arrivals representing 40% and grew by 4.3%

TOURISM EARNINGS

Earnings by Purpose (SAT$ Millions) Earnings by Purpose (SAT$ Millions) Purpose 2012/13 2013/14 2014/15 2015/16 2016/17 Purpose 2012/13 2013/14 2014/15 2015/16 2016/17 Holiday 117.69 37% 112.61 35% 119.70 34% 143.00 37% 149.4 38% Holiday 117.69 37% 112.61 35% 119.70 34% 143.00 37% 149.4 38% VFR's 148.68 47% 143.41 44% 148.00 43% 163.90 42% 162.2 41% VFR's 148.68 47% 143.41 44% 148.00 43% 163.90 42% 162.2 41% Business 31.42 10% 29.34 9% 33.50 10% 31.90 8% 33.4 9% Business 31.42 10% 29.34 9% 33.50 10% 31.90 8% 33.4 9% Sport 4.26 1% 3.61 1% 3.70 1% 7.60 2% 3.8 1% Sport 4.26 1% 3.61 1% 3.70 1% 7.60 2% 3.8 1% Others 14.54 5% 36.11 11% 42.60 12% 44.40 11% 43.4 11% Others 14.54 5% 36.11 11% 42.60 12% 44.40 11% 43.4 11% Totals 316.6 100% 325.1 100% 347.5 100% 390.8 100% 392.2 100% Totals 316.6 100% 325.1 100% 347.5 100% 390.8 100% 392.2 100% Earnings by Market (SAT$ Millions) Earnings by Market (SAT$ Millions) Market 2012/13 2013/14 2014/15 2015/16 2016/17 Market 2012/13 2013/14 2014/15 2015/16 2016/17 NZ 145.45 46% 144.35 44% 155.70 45% 181.00 46% 188.3 48% NZ 145.45 46% 144.35 44% 155.70 45% 181.00 46% 188.3 48% Australia 81.17 26% 90.71 28% 93.90 27% 97.00 25% 94.5 24% Australia 81.17 26% 90.71 28% 93.90 27% 97.00 25% 94.5 24% Am Samoa 37.59 12% 33.10 10% 30.20 9% 26.20 7% 31.8 8% Am Samoa 37.59 12% 33.10 10% 30.20 9% 26.20 7% 31.8 8% USA 21.07 7% 20.95 6% 26.70 8% 34.40 9% 30.2 8% USA 21.07 7% 20.95 6% 26.70 8% 34.40 9% 30.2 8% Europe 7.79 2% 9.22 3% 8.00 2% 12.70 3% 10.7 3% Europe 7.79 2% 9.22 3% 8.00 2% 12.70 3% 10.7 3% Others 23.51 7% 26.74 8% 32.90 9% 39.50 10% 36.7 9% Others 23.51 7% 26.74 8% 32.90 9% 39.50 10% 36.7 9% Totals 316.6 100% 325.1 100% 347.4 100% 390.8 100% 392.2 100% Totals 316.6 100% 325.1 100% 347.4 100% 390.8 100% 392.2 100%

% Annual Growth -5.86% 2.68% 6.86% 12.00% 0.4% % Annual Growth -5.86% 2.68% 6.86% 12.00% 0.4%

 Total tourism earnings of approximately $392.2m have increased by 0.4% or $1.4m compared to the previous year  VFR’s continues to provide the majority of earnings contributing 41% while our New Zealand market contributed 48% towards total earnings.

OCCUPANCY RATES

2016/17 AVERAGE OCCUPANCY RATES Category # Properties# Responses% Sampled # Rooms # Responses% Sampled Average Weight Ave Deluxe 13 11 85% 713 662 93% 52.1 45.5 Superior 13 11 85% 296 280 95% 50 48.6 Standard 31 25 81% 625 564 90% 22.3 18.9 Budget 39 29 74% 449 358 80% 24.1 23 Totals 96 76 79% 2083 1864 89% 37.1 34.9 Beach Fales 17 13 76% 259 224 86% 15.9 14.7

FINANCIAL YEAR AVERAGE OCCUPANCY RATES QTR 2013/14 2014/15 2015/16 2016/17 Category Straight Ave Weight Ave Straight Ave Weight Ave Straight Ave Weight Ave Average Weight Ave Deluxe 58.7 42.1 59 41.5 60.7 47.7 52.1 45.5 Superior 57.8 47.2 57.2 47.9 56.8 51.4 50 48.6 Standard 25.7 16.2 27.7 17.1 29.5 19.8 22.3 18.9 Budget 22.9 20.5 22.1 20.1 26.3 22.3 24.1 23 Averages 41.3 31.5 41.5 31.6 43.3 35.3 37.1 34.9 Beach Fales 14.8 11.6 13.7 11.6 15.6 14.2 15.9 14.7 43

ACCOMODATION CHOICE

COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2015/16 COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2015/16 Accom Standard Holiday VFR Business Sports Others Total Share Accom Standard Holiday VFR Business Sports Others Total Share Deluxe 13766 1062 3093 389 751 19061 42% Deluxe 13766 1062 3093 389 751 19061 42% Superior 4942 973 1887 304 543 8649 19% Superior 4942 973 1887 304 543 8649 19% Holiday Homes 8 1 0 1 0 10 0% Holiday Homes 8 1 0 1 0 10 0% Standards 3571 620 670 382 407 5650 12% Standards 3571 620 670 382 407 5650 12% Budget 7918 927 896 451 607 10799 24% Budget 7918 927 896 451 607 10799 24% B/Fales 1449 52 26 14 56 1597 3% B/Fales 1449 52 26 14 56 1597 3% Total 31654 3635 6572 1541 2364 45766 100% Total 31654 3635 6572 1541 2364 45766 100%

COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2016/17 COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2016/17 Accom Standard Holiday VFR Business Sports Others Total Share Accom Standard Holiday VFR Business Sports Others Total Share Deluxe 21332 1776 4771 323 1454 29656 60% Deluxe 21332 1776 4771 323 1454 29656 60% Superior 3400 729 1562 159 675 6525 13% Superior 3400 729 1562 159 675 6525 13% Holiday Homes 11 1 0 0 0 12 0% Holiday Homes 11 1 0 0 0 12 0% Standards 2486 461 578 126 444 4095 8% Standards 2486 461 578 126 444 4095 8% Budget 5629 575 755 125 605 7689 15% Budget 5629 575 755 125 605 7689 15% B/Fales 1415 67 40 10 47 1579 3% B/Fales 1415 67 40 10 47 1579 3% Total 34273 3609 7706 743 3225 49556 100% Total 34273 3609 7706 743 3225 49556 100%

% Share by Hotel Category 2015/16 % Share by Hotel Category 2016/17

3% 3%

15% 24% 42% 9% 0% 12% 13% 60%

19% 0%

Deluxe Superior Holiday Homes Deluxe Superior Holiday Homes Standards Budget B/Fales Standards Budget B/Fales

AIR CAPACITY & SEAT UTILISATION

Overall Utilisation by Carrier & Route July 15 - Jun 16 Overall Utilisation by Carrier & Route July 16 - Jul 17 Airline Route # Flights PAX CAP Util % Airline Route # Flights PAX CAP Util % Air NZ AKL 386 62247 77618 80% Air NZ AKL 403 63754 81210 79% Virgin AKL 312 43846 54912 80% Virgin AKL 313 43748 54736 80% BNE 55 7931 9680 82% BNE 57 8016 10032 80% SYD 116 15769 20416 77% SYD 115 15377 20064 77% Fiji HNL 52 3763 8576 44% Fiji HNL 52 3709 8528 43% NAN 341 18063 28816 63% NAN 371 18903 31420 60% SUV 51 2067 3468 60% SUV 61 2088 4148 50% Poly PPG 2955 39264 48881 80% Poly PPG 2553 32771 44886 73% Talofa PPG Talofa PPG 1067 6596 9603 69% Total 4268 192950 252367 76% Total 4992 194962 264627 74%

BORDER MANAGEMENT SYSTEM

BMS Summary July 15 - Jun 16 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 60162 19544 12490 4705 1566 2459 1449 2437 7982 112794 Transit 731 247 1691 241 1020 54 14 714 2924 7636 Exemption 8457 2426 1899 150 56 34 12 31 57 13122 Permit 4233 1445 1506 39 582 173 30 859 1043 9910 TOTAL 73583 23662 17586 5135 3224 2720 1505 4041 12006 143462

BMS Summary July 16 - Jun 17 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 63318 18751 13713 3766 1532 2326 1412 2206 10293 117317 Transit 976 254 1967 263 894 43 16 684 3122 8219 45 Exemption 8270 2223 1897 153 59 27 10 23 59 12721 Permit 4385 1403 1355 20 428 97 20 680 983 9371 TOTAL 76949 22631 18932 4202 2913 2493 1458 3593 14457 147628 BMS Summary July 15 - Jun 16 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 60162 19544 12490 4705 1566 2459 1449 2437 7982 112794 Transit 731 247 1691 241 1020 54 14 714 2924 7636 Exemption 8457 2426 1899 150 56 34 12 31 57 13122 Permit 4233 1445 1506 39 582 173 30 859 1043 9910 TOTAL 73583 23662 17586 5135 3224 2720 1505 4041 12006 143462

CRUISE SHIPS 2014/15 2015/16 2016/17 Quarters # Ships Pax Crew # Ships Pax Crew # Ships Pax Crew Q1 (July-Sept) 2 2,147 875 2 3,876 1,698 1 1,413 618 Q2 (Oct-Dec) 4 5,816 2,670 3 4,962 4,456 5 7,616 3,350 Q3 (Jan-Mar) 6 7,693 4,312 4 3,842 4,505 6 8,826 4,205 Q4 (Apr-June) 2 2,340 1,046 - - - 1 595 260

TOTAL 14 17,996 8,903 9 12,680 10,659 13 18,450 8,433

 Total Ships visited have increased from 13 from 9 compared to the previous financial year which also resulted in an increase of overall passengers by 45.5% or an increase of 5570 cruise passengers

______

8.0 POLICY AND SECTOR COORDINATION

Overview The work and activities of the Policy and Sector Coordination (PSC) Division during this fiscal period has been implemented to augment its advisory role to CEO and Management on tourism related issues and ensuring that coordination of Samoa tourism development works are planned and arranged well to meet expectations of suppliers and development partners. Both of these functions are targeted to be achieved in a sustainable manner.

The supporting role rendered to the other output divisions of the Authority have been ongoing mainly in the areas of scribing, donor negotiations, contract and

memorandum of understanding drafting, launch setup, cultural negotiations, invitation and graphical design layouts, escorts to name a few. Compilation of quarterly updates of the Authority for the Ministry of Public Enterprise (MPE) monitoring and compliance requirements for SOEs have been an ongoing task for the division. The Corporate Plan 2017-2010 and the Statement of Corporate objectives was finalized internally and later approved by MPE during the period.

Tourism awareness through the usage of media tactics in terms of Radio Talk-Shows, TV Advertisements and issued publications, STA Corporate website and STA marketing website have been maintained to engage the locals, visitors and business communities in tourism meetings, inform about the events calendar and important industry notices. Ensuring effective usage of internet and support for computing technical faults/antivirus has been an ongoing supporting role provided by the division for the Authority.

Keeping Samoa Clean was allocated to the division through the National Beautification Committee (NBC); this project is led by the Ministry of Women, Community and Social Development. The NBC STA staff have been working persistently to upkeep the clean environment of the Apia town area as well as meeting the demands of constructional works for the events that took place during the fiscal period.

8.1 Tourism Sector Coordination The PSC Unit as part of its primary roles continues to ensure close communications and effective collaboration with the tourism sector which consists of the key Government ministries, stakeholders, private sector, development partners, civil societies and other associated bodies. There were four (4) Samoa Tourism Industries Council (STIC) Meetings and three Samoa Industries Alliance (STIA) meetings held during the reviewed period. The Samoa Tourism Forum (STF) was held late April 2017. The forum, themed - 'Growing Sustainable Tourism' aimed to increase awareness of the achievements made in relation to prescribed targets under FY15/16,improve sector insights on what is planned for the available resources (local/support funds) and essentially to obtain feedback on the challenges faced and the collective alternative actions that the industry can implement together. The STF 2017 also launched the NZ Samoa Tourism 47

Growth Partnership, STA Corporate Website, Orchards joint-project with SROS and the launch of the Samoa Travel Philanthropy Fund.

Participants of the STF April, 2017

In terms of development partner support, the new grant funding arrangement (GFA) for the New Zealand Government support program STGP was officially signed and approved early March 2017. The GFA is in place for two years and a service management company called the Tourism Reservation Conservation (TRC) also funded by New Zealand was recruited (during the period) to support the implementation of the activity which focuses on three main components: Destination Marketing and Research, Product Development and Training and Capacity building. To ensure that all players understands the content and relationships of the partnership collectively, a mission from NZ including the TRC team of consultants was received during the period. The program upon final approval of its work-plan will kick-start immediately.

The division also supports the Planning and Development Division with the Apia Waterfront Project currently housed with the MNRE-PUMA division. The assistance is in place to provide communication update to the public and business community for the project and any community/cultural interactions that the project encounters during its course of analysis and consultations.

The Apia Waterfront Design Plan

PSC also assists the Authority with the Agri-Tourism project preliminary survey works for the approved location for the Park, Atele. The IT has committed time to draw out a preliminary sketch and layout of the Agritourism park plan. The team designed banners, invitations and programs for the Agri-tourism forum held in December 2016. A landscaping expert was recruited to start the surveying works for the project.

Ongoing communications and dialogues have been maintained at the sector level, ministries level, development partner level and within the Authority to ensure that information are shared and understood widely and adequately by all concerned stakeholders and agencies.

8.2 National Beautification Committee The National Beautification Committee continued with the delivering of its core role of beautifying the Apia town area. The lavatory inspections for both Upolu and Savaii during the fiscal period were conducted for the Public Facilities only. The lavatory inspections has worked effectively over the last two years in relation to the public facilities being maintained or demolished where necessary (as per Cabinet's instruction).

The Matagialalua public facility has been demolished and a new block built. In addition a new toilet block at Savalalo Flea market plus the additional Public Toilet at Mulinuu across 2AP have all been built resulting from the inspection report by the Lavatory Committee. The inspection reports inform the Cabinet from time to time and

therefore supports the decision of improvement that Cabinet directs the NBC to implement. The private businesses contracted to look after the public facilities are also encouraged to maintain and upkeep the facilities. Also additional to our lavatory inspections, 5 new Garden Toilets in Upolu which are located at Tiavea, Togitogiga, Lotofaga Safata, Manono Wharf & Saleimoa were built.

NBC through Cabinet approval also coordinated the annual national cleanup prior to the Independence celebrations and Teuila Festival. Government Ministry and the Private Sector were invited to take part in the cleanup campaign and a public notice via the TV1 Lali program encouraged all villages to support and be part of the campaign.

The National Beautification staff during the period performed maintenance works (painting) to the Village Signs in Upolu and built stages for the Teuila Festival, Miss Pacific Islands Pageant, and as part of STA’s sponsorship to the events coordinated by its various partners and stakeholders. The STA Cultural Village and Gardens are maintained by the NBC team.

In supporting the World Toilet Day, the PSC Division works collaboratively with the Planning and Development for preparation.

As part of the Authority's support for the Survivor Australia Film crew, the Cultural Liaison Principal Officer was attached to assist the Survivor management with village negotiations prior to and post filming from March to July. The Survivor Australia generated work for the Samoan people and injected a substantial amount of money into the economy that benefitted the business community; catering services, rental vehicle services, retailers, accommodation and use of village grounds to name a few.

8.3 Teuila Festival

The Teuila Festival took place on the first week of September from the 4th - 9th. This year also marked the 26th year anniversary of this event and officially opened with the Choral Exhibition on Sunday. Prior to the Teuila Festival main events the Pre-Teuila week started with the English Cricket competition, the Miss Health Fa'afafine Pageant 2016 and the Miss Samoa Color Run.

The week of the Teuila festivities was centered on the Samoan culture and traditions like other years. In addition to the cultural shows competition during the week were the SIFA International Fautasi challenge, International Siva Ailao Afi, Samoa National Literacy week, Samoa Nei Galo, Best of Teuila Concert, Variety show, Fun games and Wellness is beauty (Zumba). The Teuila Food vendors were happy to support the event with the variety of street food provided for the locals and visitors that came to watch the festivities of Teuila 2016.

The event was a great success through the ongoing support from the Government of Samoa as well as the Sponsors that came through for the Teuila Festival 2017: SIFA, Bluesky, Samoa Shipping Corporation (Platinum sponsors); Bank of South Pacific, Shanghai Construction Group, Coin Save/Farmers (Bronze) and the supporting sponsors - Samoa Stationery and Books, Betham Brothers Enterprises Ltd, Samoa Spare Parts, Samoa Commercial Bank and the Frankie Wholesale and Supermarket. 51

8.4 Cultural Village

STA Cultural Village has featured our Ausiva Samoana Dance Group that consists of one girl (assisted by the other girls from other division if needed) and five boys and a string guitar band of six members. The Ausiva Samoana performs during the STA tours every Tuesdays, Wednesdays and Thursdays from 10am to 2pm.

The augmented services available at the Village includes a Coffee and gift Shop, Taulasea Samoa (traditional massage), Siapo and Elei making, handicrafts making and carving, and our famous traditional tattooing. The Cultural Village is one of the most popular things visitors and tourists can do whilst in the country.

The initiative is merely to preserve and strengthen these valuable assets of Samoa as each form the basis of the real Samoan community or environment.

8.5 Events A few significant visitor generating events took place during the period. This includes the Rugby Games (Auckland Blues vs Queensland Reds, Toa Samoa vs. Fiji Bati, Manu Samoa vs. Wales) that Samoa played host to, the parade for the WBO Heavyweight Champion Joseph Parker and the 30th Annual Miss Pacific Islands Pageant.

Other than the above events the Authority continues to work closely with the private sector in providing assistance through both sponsorship and coordination to ensure the success of events to attract visitors to Samoa.

Some of the events that were held and assisted with are as follows: 1. Auckland Blues vs. Queensland Reds 2. Manu Samoa vs. Wales 3. Pacific Island Surgeons Association Conference 4. SPTO Culinary Training 5. Toa Samoa vs. Fiji Bati (30 Years Anniversary) 6. Miss Samoa Color Run 7. Samoa Tourism Sector Excellence Awards 8. Samoa Tourism Forum 9. Samoa Tourism Exchange 10. Samoa Swim Series 11. Disney Visit (Moana Disney Animated Crew Visit) 12. Vailima Marist International 7’s 13. Samoa Independence International 7’s 14. Joseph Parker Visit - Parade 15. Alo Paopao Regatta 16. Samoa Agritourism Policy Setting Forum 17. Miss Samoa Pageant 18. Teuila Festival 19. Miss Pacific Islands Pageant

The events team also worked on tendering out the contract for the next 3 years following the completion of Manaia Events three-year contract as the coordinators of the Miss Samoa Pageant. Following thorough evaluation by the evaluating panel, the contract was awarded to a group of friends trading under the name 'Samoa Events Incorporated'. The team worked closely with SEI to ensure that all the necessary documents relating to the running of the pageant were handed over well.

8.6 Information Technology, Server & Graphical Designs The IT team continues to maintain ongoing monitoring of the Authority’s network system. Monitoring of the system including internet for daily usage, email, antivirus administration server to ensure system is professionally used without the abuse that may result in the increase in monthly bills, better connectivity and to protect from different online attacks including virus-infection. The procurement of the DNS server was a major achievement as New server installed the previous one was quite obsolete and had minimal capacity to save big amount of work. The installation of the New Windows Server 2012 allows protocols to be modified from static to dynamic, adding each user to reconnect to the new server.

The installation of the Watchguard Firebox M300, new firewall was also implemented to replace the old Untangle firewall to increase performance, redundancy, reliability, and multiple VPN choices for flexibility in secure remote access.

The Principal IT position was finally filled during the period and a senior position was hired to further enhance work by the team.

In addition to providing efficient and effective support with IT issues, the team also aids the Authority with graphical layout/designs required in terms of banner designs, brochures, publication layout, information kit layout and compilation, handbooks,

stickers, badges for the relevant people for the occurring events. These are carried out by the team mainly to cut design and printing costs.

8.7 Media Awareness, Public Relations and Communications

Ongoing communication and public relations services continue for a well-informed Tourism Sector, as they expand on existing internal and external programs in the promotion of the Authority's functions while also developing new initiatives to further its reach throughout Samoa and the globe.

The existing Communication Strategy has guided means and channels of communications to be used. Samoa's Tourism industry has over the period experienced new opportunities and developments which will benefit the economy at large and it has been the Principal Communications role to ensure updates of news/information is distributed to all layers of network to ensure awareness is reached at its optimum level. The PR Officer produced 12 circulars, 6 newsletters and 8 press releases during this fiscal period.

As the tourism sector is a multi-faceted industry, the PR Officer has also made connection with the Disaster Management Office and the MET Office to ensure that any information regarding weather patterns is communicated to the Authority in advance so an industry advice is delivered online and the Authority's disaster-ready team is made alert. It is the hope that any impact information can be relayed via this 55

process and that everyone concerned is informed efficiently whether on TV/radio programs, email or phone call.

The division will conduct the review of the current Communication Strategy in the new Financial Period.

______

9.0 FINANCE AND CORPORATE SERVICES

Introduction The Finance and Corporate Services Division is an internal support service of the Samoa Tourism Authority regulated by the Public Bodies and Performance Accountability Act 2001 and other relevant national and international legislations that encompasses the vital functions of human resource, finance, and administration.

The Human Resource team leads in the recruitment, retaining through to repatriation of staff members to ensure the best and qualified are recruited, retained and disciplined in accordance to the STA Human Resource policies, Labour Act 1972 and superseding relevant Cabinet Directives. The team is also in charge of the Human Resource policies and its review from time to time where relevant.

The Finance and Administration looks after a variety of essential services ranging from property and facilities maintenance, events setup, financial reporting and day to day financial management of the Authority.

9.1 Financial Report

9.1.1 Annual Accounts – FY2016 - 2017 We present herewith the Samoa Tourism Authority audited annual accounts for the financial year 2016/2017, and we are pleased to state that the Authority’s books subsequent to the audit arrived at the following: . the accompanying financial statements give a true and fair view of the state of affairs of the Authority as at 30 June 2017,

. Financial Statements of the Authority have been prepared in accordance with International Financial Reporting Standards, . Financial Statements of the Authority comply with the Public Finance Management Act 2001 and Companies Act 2001 (amended 2006) in relation to the form or content of financial statements made under the Public Bodies (Performance and Accountability) Act 2001. . There are no circumstances which would render any particulars included in the financial statements to be misleading or inaccurate.

9.1.2 Internal Control Systems The Samoa Tourism Authority’s internal control systems continue to be effective in ensuring sustained accountability and transparency throughout the execution of the Authority’s operations strengthened further with the application of the accounting software MYOB that is upgraded annually, and the existing Administration and Accounting policies and procedures. Any issues raised with relevant recommendations by auditors during audits to fortify internal control systems of the Authority are implemented where and when necessary.

9.2 Finances The Samoa Tourism Authority being a Non Trading Government Public Body receives an annual budget from Government which contributes the majority of its total income every year (FY2016/17: 93%; FY2015/16 94.4%). Other income reported by the Authority are mostly cost recoveries for promotional materials, Teuila Festival, hire of STA assets and funds received for the Tourism Garden Toilets Project for both Upolu and Savaii.

The grant from Government for the year decreased by 1.9% ($9,050,279) when compared to last year ($9,225,441). Since financial year 2013/2014 the Authority has been experiencing decreases in its grant from Government averaging at 10% per year to date, and a decrease of 22% when comparing this year’s grant against the FY2013/2014 grant when the decreasing trend started.

9.3 Financial Analysis

The Authority generated a very high surplus of $1,378.258 this year as opposed to the last year’s deficit of ($61,562). This shows good financial performance by the Authority since the last two years which reported deficits. The main factor that necessitated this end of year surplus was the charging of the carried forward FY2015/2016 trade creditors to the divisions that contributed to the debt and therefore reducing their net available budgets to spend for FY2016/2017.

The Trade Creditors of the Authority decreased dramatically by 90% (FY2016/2017: $108,728) when compared to the previous year (FY2015/2016: $1,140,532); a direct result of the aforementioned Management decision that led not only to the Authority’s improved financial performance but also its financial position at the end of the year; this is reflected through its high surplus and 2.62 current ratio respectively as opposed to last year’s deficit and 0.12 current ratio that clearly stated the Authority’s inability to meet its short term obligations when they fall due.

The Authority’s claim over its total assets as at 30 June 2017 was restored, as opposed to last year and the two years prior which reported negative Equity.

Total income for the year increased slightly at 1% compared to last year. Although the government grant was reduced by 1.9% Other income increased by 75% due to the Teuila Festival sponsorships, ($120,000 SIFA sponsorship for the Teuila Fautasi challenge, $50,000 from Bluesky, $20,000 from Samoa Broadcasting Corporation, $8,000 from Shanghai Construction, $5000 from BSP and others), $100,000 EU Funds under the Water Sanitation Project for the Garden Toilets and the sponsorships and takings for the Miss Pacific Islands Pageant which Samoa hosted this year. Conversely total expenses decreased by 11%.

9.4 Human Resource 9.4.1 Staff The Authority during the year employed a total of 84 employees from the beginning of the financial year, including our New Zealand and Australia Marketing Representatives and their assistants, one employee more than last year. As at 30 June 2017 STA registered a total of 75 remaining employees. Of the total 75 employees only 30% graduated from recognized educational institutions with bachelor, post graduate and Master degrees.

Staff members per division for the Financial Year.

DIVISIONS Total Staff Policy & Sector Coordination Unit 11 Marketing & Promotions 13 Planning & Development 8 Research & Statistics 6 Finance & Corporate Services 37 NBC 6 Climate Change 3

9.4.2 Resignations Throughout the financial year, 11 employees resigned to pursue other endeavors.

9.4.3 Retirements One staff member retired during the year.

9.4.4 End of Contracts Suifua Faamatuainu and Pativaine Petaia-Tevita successfully completed their 3 year contracts (2013-2016) in December. Faamatuainu was reappointed to resume his role as Manager Planning and Development and Pativaine Petaia-Tevita as the Manager Finance and Corporate Services for the Authority for the next 3 years. Ms. Ariana Taufao also completed her contract as the 2015-2016 Miss Samoa in September.

9.4.5 New Recruitments STA recruited 6 new employees during the financial year as replacements for the vacancies resulting from resignations, promotions of staff members and the need for more workers in some divisions.

9.5 Overseas Trainings The Authority during the year received several invitations to a number of overseas training opportunities for our staff members to attend.

The following table provides details of these programs:

Host Country Title of Training Duration of Type of Attendees Training Sponsorship 1 Suva, Fiji International 18th – 20th July IRENA & STA Faamatuainu Renewable Energy 2016 Suifua Agency 2 Japan Samoan Tattooists 1st – 12th Aug JICA Pati Levasa 2016 3 Beijing, China 2016 Seminar on Arts 20th Oct – 9th China & STA Lagolago Teo, Culture for Samoa Nov 2016 Chris Solomona, Patricia Salanoa, Robert Ah Sam 4 China Tourism Showcase 7th – 15th Nov China & STA Dwayne 2016 Bentley 5 Okinawa, Japan-Pacific Islands 6-14 February JICA & STA Kitiona Pogi Japan Tourism Senior 2017 Officials Meeting 6 Thailand Sustainable 30th Apr – 15th TICA Thailand & Marita Ah Sam Community-Based May 2017 STA Ecotourism Development Training

7 Brisbane, Coastal Hazard 3rd – 4th May Tourism Climate Isamaeli Time, Australia Management Short 2017 Change Project Suifua Course Faamatuainu, Ropeta Lei Sam 8 Fiji Joint Regional Media 8th – 12th May Fiji & STA Hesed Ieremia Training 2017 & Isamaeli Time 9 Guangdong, Study Program for 8th – 26th May China & STA Aliitasi Su’a China Youth Leaders 2017 10 United States State Department’s 13th May – 3rd United States of Dwayne of America International Visitor June 2017 America Bentley Leadership Program 11 Sri Lanka PATA SUMMIT 16th -23th May STA Kitiona Pogi 2017 12 Beijing and Belt & Road 20th – 29th June Partially Dulcie Wong Shanghai, International 2017 Sponsored by Sin-Simanu China Financial Exchange & China & STA Cooperation Seminar 13 Manila, 6th UNWTO 21st – 24th June STA Jeddah Leavai Philippines Conference on 2017 Tourism Statistics- Measuring Sustainable Tourism

Selection of candidates is done by Management and approved by Cabinet, based on programme requirements and eligibility criteria. Crucial also to the selection process is the relevance of the programme to the respective areas of responsibilities for effective capacity building of staff. The usual reporting requirements of the Government of Samoa apply, and staff members are expected to do presentations to Management and Staff upon return.

10 FINACIAL STATEMENTS

22 Novema 2017

Afioga i le Fofoga Fetalai Afioga Leaupepe Toleafoa Faafisi Fono Aoao Faitulafono MULINUU

Afioga e,

LIPOTI FAALETAUSAGA A LE PULEGA O TAGATA TAFAFAO MAIMOA 2016 - 2017

Ina ia tusa ai ma le fuaiupu 23 o le Tulafono o Faalapotopotoga a le Malo (Faatinoga o Galuega ma le Mafai ona Tali atu) 2001, e ia te a’u le ava ma le faaaoalo tele ou te tuuina atu ai I luma o le laulauafono a le Palemene e ala atu i lau Afioga, le Lipoti Faaletausaga a le Pulega o Tagata Tafafao Maimoa mo ana galuega faaiuina i le aso 30 Iuni 2017.

Faafetai,

Sala Fata Pinati MINISITA O TAGATA TAFAFAO MAIMOA

FAASOLOGA O MATAUPU

1.0 SAUNOAGA A LE MINISITA…...……………………………………………………..…2

2.0 SAUNOAGA A LE OFISA SILI………………………………………………………..….4

3.0 OTOOTOGA…………...……………………………………………………………….....6

4.0 VAEGA O FEFAATAUAIGA MA FAALAUILOA...... 13

5.0 VAEGA O FUAFUAGA MA ATINAE.………………………………………………….25

7.0 VAEGA O SUESUEGA MA FAAMAUMAUGA..…………………………….…….....36

8.0 VAEGA O TULAFONO MA AUAUNAGA…..……………………………………...... 45

9.0 VAEGA O TUPE MA AUAUNAGA LAUTELE…..……………………………………...56

SAUNOAGA A LE MINISITA

E ia te au o le Minisita o Tagata Tafafao Maimoa faapea le Komiti Faatonu le agaga fiafia e tu’uina atu ai le Lipoti Fa’aletausaga mai ia Iulai 2016 ia Iuni 2017 a le Pulega o Tagata Tafafao Maimoa.

O loo fa’auau pea le lagolago a le Malo o Samoa i le Vaega o Atina’e o le Alamanuia Tagata Tafafao Maimoa e ala i le avea ai lea ma se tasi o Vaega Taimua i Fuafuaga o Atina’e Tetele a le Malo o Samoa ona o faamanuiaga o loo maua mai ai faapea ai ma lona faatauaina o le puipuia o le aganuu ma le siosiomaga.

O le Pulega o Tagata Tafafao Maimoa ua faatulafonoina e galueaina le Atina’e o Tagata Tafafao Maimoa. O le Pulega e gafa ma le fuafuaina faapea le atina’eina, suesuega ma faamaumauga tau lenei Atina’e aemaise le faalauiloaina o Samoa i atunuu i fafo.

O le tupe faatatau i lenei Tausaga Faaletupe e $9,050,279 sa faaitiitia i le 1.9% pe a faatusa i le tausaga ua tuanai ma sa faaaogaina tatau e tusa o fuafuaga a le Pulega mo le tausaga.

Sa faaauau mai i lenei tausaga le fesoasoani a le Malo o Niu Sila tauala mai i le Polokalame Lagolago mo le Atina’e o Tagata Tafafao Maimoa a Samoa lea na suiina le igoa i le Polokalame Faigapaaga mo le Faatupulaia o le Atina’e o Tagata Tafafao Maimoa a Samoa. Na sainia le maliega fou mo le fa’aaogāina o lenei fesoasoani i le va o le Malo o Samoa ma le Malo Niusila i le masina o Mati 2017.

Ua faaautuina le tausaga 2017 e Malo Aufaatasi (UN) e faapea, “Gafataulimaina o le Atina’e o Tagata Tafafao Maimoa” ma o le Komiti Faapitoa mo lenei Fuafuaga o lo o Taitaifono ai le Palemia o Samoa.

E faafetai atu ai i le Aufaigaluega a le Pulega mo galuega o lenei tausaga aemaise le ausiaina o sini autu faaletausaga a le Pulega mo le faatupulaia ma le siitia o le Vaega o Atina’e mo le Alamanuia o Tagata Tafafao Maimoa faapea Paaga uma a le Pulega 2

o atunuu ma faalapotopotoga i fafo mo la outou lagolagosua i galuega fai a le Pulega.

Ia Manuia!

Sala Fata Pinati MINISITA O TAGATA TAFAFAO MAIMOA

SAUNOAGA A LE PULE SILI

E fiafia lava e faaalia le agaga faafetai o le Komiti Faatonu, Pulega ma le Aufaigaluega i ana Paaga mo la latou lagolagosua o lo o faaauau pea mo le siitiaina o le tulaga o lenei Alamanuia.

Faafetai i le Minisita, Sala Fata Pinati mo lana taitaiiga i galuega taula’i mo lenei Alamanuia. Faafetai i le Taitaifono o le Komiti Faatonu le Susuga a Adele Kruse ma Sui Faatonu e toa 6 mai pisinisi tumaoti o le Alamanuia mo faaiuga fai aua galuega faatino a le Malo e ala atu i le Pulega o Tagata Tafafao Maimoa.

E tusa ai ma le Lipoti a le Su’etusi SIli sa tulaga lelei le faagalueaina tatau o Tupe Maua a le Pulega i le tausaga e tusa ma lona fuafuaina mo ana galuega faaletausaga pe a faatusa i le tausaga ua tuanai lea na fai ai ni galuega tau maketi e ono faaaogaina mo le isi 5 tausaga, faapea le faafaigaluegaina e le Pulega o isi ana tupe mo ni avanoa faaauro aua ni faamanuiaga e ono maua ai e Samoa e pei o loo faamatala atu i le Lipoti o Tupe.

Na siitia le numera o tagata asiasi mai i Samoa i le 0.2% faapea ai ma tupe maua mai le Alamanuia i le 0.4% e ala i tagata sa asiasi mai e 146,437 ma tupe na maua e tusa ma le $392.2miliona; o se siitiaga laititi pe a faatusa i le tausaga ua tuanai lea sa faia ai le Taaloga a le Manu Samoa ma le Olopeleki faapea Taaloga a le Au Talavou a le Malo Aufaatasi. Na siitia foi le numera o Vaa La’upasese mai le 9 ile 13.

Na faalauiloa aloaia i le Fonotaga faale-tausaga a le Alamanuia ia Mati 2017 na faaautūina, “Faatupulaia o le Gafataulimaina o le Atina’e Tagata Tafafao Maimoa” suiga o le Polokalame a Niusila, le Upega Tafailagi fou mo isi galuega a le Pulega, faapea ai ma le Faigapaaga ma le SROS mo le totōina o Oketi.

Na faatinoina ia Ianuari 2017 mo le taimi muamua le tuuina atu o “Fa’ailoga Taualoa a le Alamanuia” i atina’e tau turisi ma pisinisi ua maoa’e lo latou tulaga i le faamalieina o malo asiasi mai Samoa i a latou auaunaga. Na talia lelei ma faamanuiaina lenei faamoemoe.

O le masina o Tesema 2016 na talimalo ai le Pulega o Tagata Tafafao Maimoa, Matagaluega o Faatoaga ma Faigafaiva, EU-ACP ma le PIPSO i se Fonotaga e faatatau i se vaega fou o lenei Atina’e, o le faatauaina ai e turisi le asiasi i faatoaga o soo se ituaiga (Agritourism Project). Mo lenei Vaega taua o le Atina’e ua faamatu’uina atu e le Malo se vaega fanua i Atele e faatino ai.

O fa’amatalaga ua tu’uina atu i lenei Lipoti o se auiliiliga o polokalame sa faatinoina e le Vaega mo Atina’e o le Alamanuia o Tagata Tafafao Maimoa sa lima taitaia e le Fuafuaga mo Atinae Tetele a le Malo o Samoa faatasi ai ma le Fuafuaga mo Atina’e a le Alamanuia 2014- 2019.

Ma le fa’aaloalo tele lava

Papalii Matatamalii Sonja Hunter PULE SILI

3.0 OTOOTOGA

O lenei Lipoti faa-le-tausaga o loo aofia ai tala ole tupe faaletausaga Iulai 2016 – Iuni 2017 ma o loo faailoa atu ai Galuega a le Malo mo le Atina’eina o le Vaega mo le Atinae ole Alamanuia mo Tagata Tafafao Maimoa.

Tupe faamatu’u mai mo le Pulega e le Malo e $9,050,279 mo le faatinoina o Fuafuaga ma Atina’e, Faiga Faavae, Su’esu’ega ma le Tapu’eina o Tomai ma Agava’a aemaise le Vaega mo Maketi ma Faalauiloa.

O lenei lipoti o loo otooto atu ai matafaioi a le Pulega e pei ona manino mai i lana Tulafono Autu 2012, faapea ai ma matafaioi autu a Vaega Taitasi. O le tausaga lenei ua vaaia ai le suiga e le Komiti Faatonu o igoa o nisi o vaega e toalua ina ia atagia ai a laua matafaioi ma galuega faatino, e pei ona iai le Vaega o Tulafono ma Auaunaga ma le Vaega o Fefaatauaiga ma Faalauiloa.

O le tausaga foi lenei ua suia ma toe faaopopoina ai le tausaga o le Polokalame, “Fuafuaga mo Atinae ole Alamanuia 2014 – 2019” i le “Faatupulaia o le Alamanuia Tagata Tafafao Maimoa i Samoa 2017 – 2021” ma faalauiloa aloaiaina ai ia Aperila 2017. E fa (4) fonotaga a le Komiti Faafoe o le li'o o faiga pisinisi turisi sa mafai ona faatino i totonu o le piriota ma le tolu fonotaga a le Komiti Lautele o faipisinisi tau- turisi. O le fonotaga tele e taualuga ai fonotaga e tolu o le Komiti Lautele sa faatino i le faaiuga o le masina o Aperila 2017. O le Poloketi o le Faamatagofieina o le Talafatai o le Taulaga sa faalauiloa lea i le tausaga talu ai e le afioga i le Palemia, Tuilaepa Fatialofa Lupesoliai Dr Sailele Malielegaoi, ua taulimaina nei le vaega tupe mai Polokalame Fesoasoani a le malo o Niu Sila e faaleleia ai le vaega o loo luma maota o le fale o le malo e avea ma nofoaga mo tafaoga ma faafiafiaga. Ua galulue foi lo tatou malo ma le malo o Saina e tauala mai le Huizhou Municipality i le tuufatasia lea o le auivi ma le ata mo le fausia lea o le Paka Faapaaga a Samoa ma Saina i tua o le fale o le malo ina ia o gatusa ma fuafuaga a le Poloketi o le Faamatagofieina o le Taulaga. O le Poloketi o le Nofoaga mo Mataaga i Togalaau Eseese ua maea nei lona vaega 2 e ala i le fuafuaga ma le ata, ae o loo galulue nei mo le faamaeaina o le vaega lona 3. 6

O loo faaauau pea fesootaiga ma faamaumauina faamatalaga ma Matagaluega, o a tatou paaga, o le vaega o le aufai pisinisi faapea totonu o le Pulega, ina ia mautinoa le malamalama ma ia faasoa atu le tala poo faamatalaga ia tatou paaga.

O le Fuafuaga Autasi 2014 - 2017 sa faamaeaina lea i lenei tausaga faaletupe ma mafai ona faatino lea i sona tulaga lelei e ala i le faataunuuina lea o metotia sa fuafuaina, o nisi o galuega ua toe faaauau lea mo le isi Taiala ma Fuafuaga 2017 - 2020. O le Taiala ma Fuafuaga fou 2017 - 2020 sa fausia lea mai faatalatalanoaga ma fonotaga ma ana paaga autu ma faalapotoptoga, ma ua pasia ma faamaonia e le Kapeneta mo lona faatinoina.

O le faitau aofai o tagata asiasi mai e 146,437 ma ua siitia lea i le 0.23% e faatusatusa i le tausaga faaletupe talu ai, poo lona aotelega o lona siitiaga i le 333 tagata. O tagata e malaga tafafao mai ma i latou e malaga mai mo fonotaga ma pisinisi o loo tumau pea lona faatupulaia, ae o tagata e malaga asiasi mai aiga o loo tumau pea i le tulaga 2. O le tupe maua mai le piriota lava e pei ona taua ma faamauina ai le siitia i le 0.4% poo le $1.4 miliona tala Samoa, ma ua vaaia ai le maualuga o le sao o tagata malaga asiasi mai aiga faatasi ai ma tatou maketi autu o Niu Sila ma Ausetalia e pei ona iai lo latou sao e 72% o tagata malaga mai poo le 0.48 ma le 0.24 a le tagata e toatasi.

O le Miti a le Pulega o Tagata Tafafao Maimoa " Ia faalauiloa le Mautu ma le lelei o le atinae o Turisi ina ia manuia Samoa ma ia faamalieina foi le Turisi ma ia maua se aoaoga faa-Samoa.

Taiala mo Faatinoga ma Agatausili

 Faaaloalo  Faamaoni  Le Faaituau  Lelei na Fuafua ma Vave Faataunuu  Mafai ona Tali atu & Faatino  Pulega Manino

3.1 Matafaioi Autu

O matafaioi autu nei a le Pulega e tusa ai ma aiaiga o lana Tulafono:

. Unaia pisinisi tumaoti ma tagata taitoatasi e faatinoina atinae tau tagata tafafao maimoa

. Unaia tagata o isi atunuu atoa ai ma tagata Samoa o loo aumau i isi atunuu e tafafao ma asiasi mai i Samoa

. Unai’a le fausia ma le faaleleia o faletalimalo talafeagai faatasi ma lona faatotogaina ina ia agavaa ma talafeagai mo tagata tafafao maimoa mai

. Soalaupule ma fefaasoaai i le faatinoga o galuega a i latou o loo faatautaia atina’e tau tagata tafafao maimoa i Samoa

. Tuuina atu fautuaga talafeagai i le Malo i mataupu tau tagata tafafao maimoa

. Tapena, tuufaatasia ma faatino se Taiala mo le atina’e o tagata tafafao maimoa i Samoa.

3.2 Matafaioi Autu e pei ona aiaia mai i lana Fuafuaga Autasi ma Fuafuaga Faaletausaga:

 Unaia le Atinae ole Alamanuia ma Vaega Tumaoti Faipisinisi  Unaia le asiasi mai i Samoa o tagata mai isi Atunu’u, e le gata ile Malaga mai aemaise faigamalologa I totonu lava o Samoa.

 Unaia le atinaeina ma le faaleleia atili o Faletalimalo ma auaunaga uma mo Tagata Tafafao Maimoa.  Tu’ufaatasia ma siitia galuega uma a le Vaega mo le Atinae mo le tu’uina atu o auaunaga uma.  Ia tu’uina atu fautuaga ile Malo ma Vaega Tumaoti Faipisinisi i mataupu tau Turisi.  Tapena, faatino ma faaleleia atina’e mo Tagata Tafafao Maimoa faapea ai ma fuafuaga faalauiloa mo Samoa.

3.3 Vaega o Fefaatauaiga ma Faalauiloa

Sa faatinoina foi e le vaega o Maketi ma Faalauiloa nisi o auaunaga poo ni auala e filifili mai ai maketi poo vaega autu i atunuu i fafo ina ia faamalosia ma agai sa'o iai tulaga o faalauiloa ma le manaomia. O nei auaunaga ma auala ua vaevaeina lea mo maketi e tuusao, o malaga mo fefaatauaiga, o le vaega o tusitala ma TV ma Leitio, ma fonotaga ma tausinioga i faiga faapaaga.

3.4 Vaega o Fuafuaga ma Atinae

O galuega autu a lenei vaega e aofia ai le gafataulimaina lelei ma le faafoeina o atinae mataaga, faletalimalo ma isi auaunauga e ala i tiute fa’afaufautua i taimi o fa’atalatalanoaga ma asiasiga, faamalosia ma unaia le usitaia o Tapula’a Mo’omia mo faletalimalo, o le fa’atinoina o asiasiga o atina’e eseese, lagolagoina o talosaga mo fesoasoani tau tupe, faapea foi le atina’eina o tomai ma agavaa o i latou o loo faigaluega i totonu o lenei alamanuia. E le gata i lea, o le poloketi mo le tali atu o atinae turisi i fesuiaiga o le tau o loo faatinoina foi e le vaega nei.

3.5 Vaega o Suesuega ma Faamaumauga

O le Vaega o Suesuega ma Faamaumauga e gafa tonu ile tuufaatasia ma le auiliiliina o faamaumauga mo le vaega tau tagata tafafao maimoa mai. E le gata i lea, latou te faatinoina foi suesuega faatatau i ni mataupu tau turisi mai lea taimi I lea taimi, e fua

agai i vaega o loo moomia mai e le Komiti Faatonu, Pulega faapea Vaega o Atinae tau turisi.

3.6 Vaega o Tulafono ma Auaunaga

O loo fa'aauau pea ona taulamua le Vaega o Tulafono ma Auaunaga i le faatinoina ma le tapenaina o vaega e fesootai ma ausia ai le manulauti o le “SAMOA LALELEI” o loo taulai lea i le atunuu lautele, o le vaega o Atinae Faa-Turisi, o le malo faatasi ai ma vaega manaomia e le Pulega. O loo feagai foi lenei vaega, ma le mataituina o galuega ma matafaioi tauave a le Komiti o le Faamatagofieina o Samoa.

3.7 Vaega o Tupe ma Auaunaga Lautele

O le Vaega o Tupe ma Auaunaga Lautele o loo gafa ma le vaaia, faafoeina lelei o meatotino, tupe faapea ma le aufaigaluega a le Pulega. Latou te tuuina atu foi le auaunaga lautele mo isi vaega o le Pulega.

3.8 Komiti Faatonu Iulai 2016 - Iuni 2017

1. Adele Kruse Taitaifono 2. Aanamaitu Tauiliili Pasikale Faatonu 3. Leota Lu II Faatonu 4. Tuala Oli Ah Him Faatonu 5. Tania Grey Faatonu 6. Tauiliili Alise Faulalo Stunnerberg Faatonu 7. Leota Matamua Tuitautai Kuki Retzlaff Faatonu 8. Papalii Matatamalii Sonja Hunter Pule Sili

3.9 Pulega Iulai 2016 - Iuni 2017

1. Papalii Matatamalii Sonja Hunter Pule Sili 2. Pativaine Petaia-Tevita Pule Vaega o Tupe & Auaunaga Lautele 3. Dwayne Bentley Pule Vaega o Maketi & Faalauiloa 4. Dulcie Wong Sin Simanu Pule Vaega mo Faiga Faavae ma Aotelega o le Alamanuina mo Tagata Tafafo Maimoa

5. Faamatuainu Suifua Faamatuainu Pule Vaega o Fuafuaga & Atinae 6. Kitiona Pogi Pule Vaega o Suesuega & Faamaumauga 7. Isamaeli Time Taitai mole Polokalame o Fesuiaiga ole Tau

AUIVI O LE PULEGA O TAGATA TAFAFAO MAIMOA

Minister

Board of Directors

CEO

Executive Assitant

Marketing Support Officers (4) Culture Tour HR Officer Officer

Receptionist Cultural Village Assistant (2) Admin Assistant Ausiva (14) General Assistant

Driver (4)

Cleaner (2)

Night Watchmen (4)

4.0 VAEGA O FEFAATAUAIGA MA FAALAUILOA

Fa’atomuaga O galuega fa’atino a le Vaega o Fefaatauaiga ma Fa’alauiloa sa ave le fa’amamafa i le ausiaina o tulaga e pei o le siitia o le silafia lautele (awareness), le faatuputupulaia o le naunautaiga (interest) ia faimalaga mai i Samoa ma le faamautuina o avanoa mo faigamalaga ma tafaoga i Samoa (demand and bookings). O nei galuega poo fa’alauiloa sa fa’aaogaina ai tekonolosi fa’aonaponei fa’apea metotia e pei o fa’asalalauga i nusipepa ma televise ma sa ave lava le faamamafa i Niu Sila ma Ausetalia.

E tele polokalame sa tutupu (events) na fesoasoani i taumafaiga e fa’atosina mai tagata tafafao e pei:  Aukuso – Fa’aliga o le Teuila; Tauvaga Tuuga Alo Paopao; Fa’alauiloa ma le amataina o le ‘au’aunaga tau va’alele a le Talofa Airways;  Setema – Vaiaso Fa’aliga Teuga (La’ei) fa’apea Taumafa ma Uaina;  Oketopa – Poloketi toe fa’aleleia o le Uafu i Matautu;  Ianuari – Fa’ailoga Taualoa mo Pisinisi Tau Tagata Tafafao Maimoa i Samoa (Inaugural Samoa Tourism Excellence Awards);  Fepuari – Ta’aloga Lakapi fa’ava-o-malo ta’ito’afitu a le Vailima (Vailima International 7s Rugby Tournament);  Aperila – Taligamalo ma le fonotaga mo faletalimalo ma pisinisi o tagata tafafao maimoa mai Samoa 2017 (Samoa Tourism Exchange 2017)  Me – Ta’aloga Fa’ava-o-malo i Samoa 2017 (Samoa International Events 2017), Ta’aloga faigafaiva fa’ava-o-malo i Samoa 2017 (Samoa International Game Fishing 2017)  Iuni – Pu’eina o le Polokalame Fa’asolo i luga o le Televise i Ausetalia (Survivor Australia)

Ta’aloga o le Supa Lakapi i le va o le Aukilani (Auckland) Blues ma le Kuiniselani (Queensland) Reds. O Masina e sefulu ma le lua ua ma’ea, sa fa’alia ai le tulaga maualuga o le Atina’e a Samoa e talimalo ai i polokalame fa’ava-o-malo. Ua amataina le au’aunaga va’alele 13

a le Talofa Airways i le masina o Aukuso, mo faigamalaga i Pago Pago, Amerika Samoa ma olo’o iai fo’i le manatu o le a fa’apopo ai faigamalaga i Nukualofa, Toga i se taimi o i luma.

O le tatala aloa’ia o le poloketi o le fa’alauteleina o le uafu i Matautu (Apia Port Enhancement Project) i le masina o Oketopa, sa fa’alauiloaina ai le lagolagoina e le Malo i le Atina’e o Fefa’ataua’iga ma Tagata Tafafao Maimoa. O le a fa’atuputupula’ia ai le numera o va’a la’uoloa tetele fa’apea Meli (Cruise Ships) asiasi mai i Samoa.

Ua fa’atuputupula’ia le tulaga ua iai Samoa i lona talimalo ai i ta’aloga fa’ava-o-malo e pei o le fa’agatama o le lakapi ta’ito’afitu o le Vailima, le tauvaga tu’uga Alo Paopao, ta’aloga fa’ava-o-malo i Samoa (Samoa International Events), tauvaga fa’ava-o-malo o Faigafaiva (Samoa International Game Fishing) ma Ta’aloga o le Supa Lakapi. O nei fa’agatama ua fa’ateleina lo latou sao i le fa’atuputupula’ia o le fa’alauiloaina o Samoa i tagata tafafao maimoa.

O le masina o Iuni sa fa’apea ona toe pu’eina ai le ata fa’asolo televise o Ausetalia (Survivor) i Samoa. O le polokalame ua fuafua e toe fa’asalalau i luga o le ala televise (Network 10) i totonu o Ausetalia ile tausaga 2017, ma ua fuafuaina fo’i e fa’asalalau atu i nisi atunu’u e aofia ai Niu Sila. O le pu’eina o le ata fa’asolo muamua o le Survivor sa ausia ai se tulaga ese i le mafai ona fa’asalalauina lea i televise ‘ese’ese e tolu i totonu lava o Ausetalia, ma ausia ai le numera o tagata sa maimoaina lea polokalame e 1,082,000 (miliona).

Sa fa’apea ona talimalo le fonotaga mo faletalimao ma pisinisi o tagata tafafao maimoa i Samoa i le masina o Aperila, e pei ona faia i tausaga ta’itasi, ma e 51 kamupani o lo’o fa’amautuina avanoa i va’alele, faletalimalo ma isi au’aunaga tau tagata tafafao maimoa sa fa’apea ona auai mai i Niu Sila, Ausetalia, Europa, Amerika i Matu, Amerika Samoa, Saina ma Kolea i Saute. Sa auai foi kamupani e 42 mai faletalimalo ma pisinisi tagata tafafao maimoa i totonu o Samoa.

Ua si’itia le aofa’iga o tagata tafafao maimoa mai ma ua o’o atu i le 145,740 (4.8% si’itaga) i le fa’aiuga o le tausaga 2016. O tupe maua mai tagata tafafao maimoa sa fa’amauina, ua si’itia i le 7.04% i lona aofa’iga e $388,265,484 tala i le tausaga fa’aletupe a le malo. I fa’amaumauga o tagata tafafao maimoa mai i Samoa, e 39% malo asiasi mai ona o fuafuaga tau tafaoga. Olo’o fa’atuputupula’ia le numera o malo asiasi mai atunu’u i fafo (pure tourist) e 7.8% lona fa’aopo’opoga ma e siliga atu ai le aofa’i o uo ma aiga asiasi mai (VFR) e 15.2% lona fa’aopo’opoga i le 5 tausaga talu ai, ma o le seleselega lea o galuega fai fa’atasi i le maketiina ma le fa’alauiloaina o Samoa i le atu Pasefika.

Sa fa’apea ona aloa’ia pisinisi tau tagata tafafao maimoa i Samoa mo le latou au’aunaga alualu i luma i taligamalo i ona vaega ese’ese (Samoa Tourism Excellence Awards). O le sini autu o nei taumafaiga o le si’itia o auaunaga ma tulaga o fale apitaga ma pisinisi mo tagata tafafao maimoa.

O le ofisa autu o le Vaega o Maketi ma Fa’alauiloa o lo’o galue malosi pea e fa’atino ‘au’aunaga e ala i le lagolagosua ma faufautua i a’i latou o lo’o fa’auluulu ai vaega o lo’o fa’atinoina galuega i maketi eseese i fafo ma Samoa nei.

4.1 Fa’alauiloa Tu’usa’o (Direct Marketing)

Taunu’uga (Outcome): Vaega e fa’ataua le Mataituina (Key  Ina ia fa’atuputupula’ia Performance Indicators): pea le iloa o Samoa o se  Aofaiga o fa’alauiloa tu’usao sa fa’atino; nofoaga e lauiloa i tagata  Aofai o tagata e asia le upega tafailagi o tafafao maimoa; le www.samoa.travel mo le taimi muamua;  Aaofai o tagata resitala i le fa’aaogaina o feso’otaiga fa’atekonolosi faaneionapo (Social Media);  Numera o polokalame faatino mo le fa’aleleiina o le upega tafa’ilagi www.samoa.travel

4.1.1 Fa’asalalauga Fa’alauiloa (Advertising)

O fa’asalalauga fa’alauiloa i maketi filifilia sa fa’aaogaina ai upega tafailagi, lomiga e pei o nisupepa, televise ma leitio. O nei fa’asalalauga sa fa’apea ona tu’ufa’atasia ma

fa’alauiloaina i ni auala e patino tonu i manaoga eseese po’o vaega pito i sili ona fa’ataua e tagata ma ua mafua ona faigamalaga mai a i Samoa e pei o malologa, fa’aipoipoga, pisinisi ma fonotaga ma isi.

Maketi Aofa’i Fa’amatalaga Amerika i Matu 5 Lomiga, upega o fa’amatalaga ma fa’asalalauga i nofoaga faitele; Ausetalia 47 Televise, nusipepa, leitio, upega o fa’amatalaga ma fa’asalalauga i nofoaga faitele; Peretania/Europa 2 Nusipepa, leitio, upega o fa’amatalaga ma fa’asalalauga i nofoaga faitele; Niu Sila 26 Televise, nusipepa, leitio, upega o fa’amatalaga ma fa’asalalauga i nofoaga faitele; Amerika Samoa 36 Nusipepa, leitio ma fa’asalalauga i nofoaga faitele; Korea i Saute 24 Televise, nusipepa, upega o fa’amatalaga; Saina 36 Lomiga, upega o fa’amatalaga ma fa’asalalauga i nofoaga faitele;

O fa’asalalauga fa’alauiloa na fa’atinoina i maketi filifilia na fa’amomoli atu i le auga autu ‘Samoa Lalelei’ (Beautiful Samoa). O le tele o fa’asalalauga sa ave le fa’amuamua i maketi autu e pei o Niu Sila ma Ausetalia, ona o le maualuga o numera o va’alele femalagaa’i tu’u sa’o mo Samoa.

4.1.2 Metotia ma Fa’alauiloa (Promotional Materials) I le tausaga foi lenei sa lolomiina ai ni faalauiloa e atagia ai le “Samoa Lalelei” e pei ona tatala ma faalauiloa aloaia ai i le tausaga 2015. O nei faalauiloa o loo tuuina atu ai se feau taua e lagolagoina ai fefaatauaiga ma faalauiloa ina ia mautinoa le malamalama gofie.

4.1.3 Upega Fa’amatalaga (Online Development) 4.1.3.1 Samoa.travel O le aotelega o asiasiga i le upega tafailagi ua siitia lea i le 13.19%. O le 61.09% o tagata feoai e faapitoa lea mai Niu Sila, Ausetalia ma Amerika. I totonu o le tausaga, sa suesueina ai nisi o auala mo faalauiloa ma faatinoina loa, e pei o suesuega i upega tafailagi ua faaigoaina o le Google faapea le toe faatinoina lea o le toe faafouina ma faatulaga nisi o polokalame. O nisi o auala e suesue ai tomai e tatau ona i ai aiaiga e ausia ma toe fetuunai taimi e resitala ai ma toe faailoa/faamanatu. O le taimi foi lea sa

tulai mai ai nisi o suiga i le faaaogaina o lenei upega tafailagi (Google Analytics) e saili ai auala o feoaiga ma sa mafai ona ripotia lea i le vaega autu o loo faia suesuega ma maua ai nisi o ripoti e le o talafeagai.

4.1.4 Fa’amatalaga i Upega Tafailagi Faitele (Social Media) Sa faaauau le fa’aaogaina-lelei o le Social Media e fesoasoani i galuega fa’asalalau. E ui ina pa’u le numera o i latou e fiafia i le Twitter na maitauina le fa’atuputupula’ia o i latou e fiafia i le Facebook fa’apea le Instagram.

Channel 2015/2016 2016/2017 54,805 Likes 66,893 Likes Facebook 4,355,910 Reach 5,447,741 Reach

YouTube 55,200 Views 64,207Views Twitter 67,700 Followers 67,500 Followers Instagram 14,200 Followers 20,402 Followers

4.1.5 Upega mo le Faamautuina o Avanoa i Faletalimalo a Samoa (Samoa Direct) O le Samoa Direct o le ‘au’aunaga e fa’aaogaina ai le upega tafailagi e fa’amautuina ai avanoa i faletalimalo. O se taumafaiga e fesoasoani I faletalimalo I le faalauiloaina o a latou auaunaga ma sa tumau le aofai o faletalimalo o loo faaaogaina Samoa Direct.

Faletalimalo ua Resitara i le Samoa Direct 2015-2016 2016-2017 Tulaga (Category) Aofai Tulaga (Category) Faletalimalo Tetele (Deluxe) 5 Faletalimalo Tetele (Deluxe) Faletalimalo Feololo (Superior Standard) 10 Faletalimalo Feololo (Superior Standard) Faletalimalo i le vaega Ogatotonu 18 Faletalimalo i le vaega (Standard) Ogatotonu (Standard) Faletalimalo Laiti (Budget) 15 Faletalimalo Laiti (Budget)

Ua iai fuafuaga e fa’aleleia atili lenei ‘au’aunaga o sa’ili’iliga o le maketi o tagata tafafao maimoa ma le Upega o fa’amatalaga (samoa.travel) e aofia ai le upega mo le fa’amautuina o avanoa i faletalimalo a Samoa (Samoa Direct) e ala mai i le poloketi faipa’aga ma le malo o Niu Sila (Samoa Tourism Growth Programme) i le tausaga fa’aletupe a le malo o i luma, 2017-2018.

4.2 Fa’alauiloa Faipaaga ma Kamupani o loo Tuufaatasia ma Faatauina Auaunaga Tau Tagata Tafafao Maimoa (Travel Trade Activities) Taunu’uga (Outcome): Vaega e fa’ataua le Mataituina (Key  Fa’aleleia o aga lautele ma Performance Indicators): fautuaga fa’afetauaiga;  Aofaiga o fa’alauiloa faipaaga na  Iloilo ma atia’e avanoa fa’atino; fa’alauiloa i maketi;  Aofaiga o aumalaga faaleaoaoga  Lagolagosua i vaega e fa’aleleia mo sa talimalo ai le Pulega; ai aoaoga ma auala  Aofaiga o sui o loo faatauina

fa’afetauaiga ina ia sosolo auaunaga tau tagata tafafao fa’atasi le fe’au tu’uina atu ma maimoa na aoaoina; lona fa’atumuaga;

4.2.1 Fa’alauiloa Faipa’aga (Joint Marketing Campaigns) O galuega fa’alauiloa faipaaga sa galulue so’oso’otau’au ai le Pulega ma kamupani o loo tu’ufa’atasia ma fa’atuina auaunaga tau tagata tafafao maimoa. O nei polokalame sa faaaogaina ai metotia a kamupani nei mo le faalauiloaina o Samoa faapea vaega masasni e pei o lomiga, upega tafailagi ma televise. O nei taumafaiga sa fa’alauiloa foi i totonu lava o le li’o po’o pa’aga a nei kamupani.

Maketi Aofaiga o Fa’alauiloa Faipa’aga sa fa’ataunu’uina Niu Sila 12 Ausetalia 10 Peretania/Europa 8 Amerika i Matu 1 Asia (Saina/Korea i Saute) 28

4.2.2 Polokalame Aoaoga mo Sui o lo’o Tu’ufa’atasia, Fa’atau atu ma Fa’alauiloaina Auaunaga tau Tagata Tafafao Maimoa (Trade Familiarisations) Sa fa’aauauina pea auaunaga mo lenei polokalame e aofia ai le talimalo o le Pulega ma faletalimalo ese’ese i sui o kamupani o lo’o galulue vavalatalata ma le Pulega. O le fa’amoemoe ina ia a’oa’oina ai i latou ma maua le avanoa e asia ai faletalimalo ma mata’aga ese’ese. O le to’atele o i latou malaga ma i Peretania/Europa ma Niu Sila. Faalauiloa sa faamauina Maketi (Hosted Trade Familiarisation) Amerika i Matu 2 Ausetalia 1 Asia (Saina, Korea i Saute) 0 Peretania/Europa 8 Niu Sila 4

4.2.3 A’oa’oga mo Sui o lo’o Fa’amautuina Avanoa i Va’alele, Faletalimalo ma isi ‘au’aunaga (Agent Training) Sa fa’atautaia a’oa’oga e sui o le Pulega olo’o i maketi i fafo mo i latou o lo’o fa’amautuina avanoa i va’alele, faletalimalo ma isi ‘au’aunaga, aua lava le fa’amoemoe autu o le saga fa’atuputupulaia pea o le malamalama ma le silafia o sui nei (Travel Agents) ia Samoa ma ‘au’aunaga tau tagata tafafao maimoa eseese o loo maua i Samoa. O i latou nei o lo’o fa’asoa atu ia fa’amatalaga ma fa’amautinoa avanoa i va’alele mo tagata femalagaa’i.

Maketi Aofaiga o A’oa’oga mo sui o lo’o fa’amautina avanoa i va’alele, faletalimalo ma iai ‘au’aunaga sa fa’ataunu’uina (Agent Trained)

Asia (Saina/Korea 203 i Saute)

Amerika i Saute 182

Niu Sila 177

Peretania/Europa 321

Ausetalia 555

4.2.3.1 Kamupani o lo’o Tu’ufa’atasia ma Fa’atauina ‘Au’aunaga tau tagata tafafao maimoa a Samoa o lo’o galulue fa’atasi ma le Pulega (Tour Operators with Samoa Programs)

O le una’ia o faipa’aga ma kamupani aua le tu’ufa’atasia ma le fa’atauina o ‘au’aunaga tau tagata tafafao maimoa o se vaega o lo’o ave pea iai le fa’ataua ma o nisi nei o kamupani ua mafai ona latou tu’ufa’atasia ma fa’atauina ‘au’aunaga ua taua. Maketi Aofaiga o Kamupani Niu Sila 8 Ausetalia 8 Peretania/Europa 15 Amerika i Matu 3 Asia (Saina; Korea i Saute) 4 20

4.3 Fa’alauiloa Faipa’aga ma Tusitala mai Maketi i Fafo (International Media & Public Relations)

Taunu’uga (Outcome) Vaega e fa’ataua le mata’ituina (Key  Fa’alelei feso’otaiga ma Performance Indicators) faipa’aga ma le au tusitala;  Aofai o tusitala sa talimalo ai le  Ia ogatasi lomiga ma tusitusiga a Pulega; tusitusia ma faalauiloa a le  Aofai o lomiga ma tusitusiga na Pulega; maua mai tusitala mai fafo;  Aofai o fa’asalalauga tusitusia a le Pulega na fa’asalalau;

4.3.1 Polokalame o Asiasiga a Tusitala (Media Visit Program) O polokalame mo le faimalaga mai o tusitala o se vaega taua e mafai ai ona ausia se vaega maualuga i galuega fa’alauiloa e ala i tusitusiga ma fa’amatalaga i totonu o maketi filifilia e uiga ia Samoa, o lona matagofie faapea vaega eseese o le atinae tau tagata tafafao maimoa.

Tusitala Malaga mai Maketi Tusitala na Malaga mai ma talimalo ai le Pulega Justine Jamieson (Get Lost Magazine) Ausetalia 2 STE 2017(x13 pax);

Fairfax (Stuff.co.nz) x2; Kiora Magazine; Niu Sila 6 Mindfood Magazine; Let’s Travel Magazine; FRESH/Coconut TV; STE 2017(x15 pax); Chris Osburn (City AM); Ralf Schwarzkopt (Golf Peretania/ 10 Journal; Mundo Expedicion (x2 pax); BBC Europa Wales(x3pax); Asia (Saina, Korea i 5 MBC TV BUSAN; STE 2017 (x10pax) Saute, Iapani) Amerika i 4 STE 2017 (x4 pax) Matu Amerika 3 STE 2017 (x3 pax) Samoa

4.3.2 Tusitusiga ma Auala na Fa’asalalau ai (Generated Articles & Features) O tusitusiga ma fa’asalalauga o lo’o ta’ua i lalo na mafua mai Malaga a tusitala na talimalo ai le Pulega i le tausaga.

Aofaiga o Maketi Auala o Fa’asalalauga Fa’asalalauga Nusipepa, televise, upega o Niu Sila 20 fa’amatalaga; Nusipepa, televise, upega o Ausetalia 8 fa’amatalaga; Peretania/Europa 21 Nusipepa, Upega o fa’amatalaga Asia (Saina, Korea i Saute) 17 Nusipepa, Upega o fa’amatalaga Amerika i Matu 2 Nusipepa, Upega o fa’amatalaga

4.3.3 Pepa o Fa’amatalaga (Electronic Direct Messages (EDMs)/Media Releases) O pepa o fa’amatalaga o se tasi lea o auala taua ma o lo’o fa’aaogaina e le Pulega mo ana galuega fa’alauiloa i maketi filifilia ma Samoa nei ma o se aotelega lenei o ia galuega. Maketi Aofaiga o Pepa o Fa’amatalaga na fa’ata’amilo Niu Sila 14 Ausetalia 25 Amerika i Matu 3 Peretania/Europa 10 Asia 8

4.4 Fa’aaliga ma Fonotaga (Events and Meetings)

Taunu’uga (Outcome) Vaega e fa’ataua le mata’ituina (Key  Fa’atuputupulaia le silafia ia Points Indicators) Samoa ma le naunautaiga o  Aofai o Fa’aaliga ma Fonotaga tagata e tafafao maimoa mai i na auai atu iai; Samoa;

4.4.1 Fa’aaliga tau Fefa’atauaiga (Trade and Consumer Shows) O fa’aaliga tau fefa’atauaiga mo femalagaina o se vaega taua i le fa’alauiloaina o Samoa fa’atasi ai ma ‘au’aunaga tau tagata tafafao maimoa.

O se tasi o nei fa’aliga o le Samoa Tourism Exchange (STE) ma ua maitauina le fa’atuputupulaia o le to’atele o sui auai. O le STE e tu’ufa’atasia ai sui o kamupani o lo’o gafa ma tu’ufa’atasia (packaging), tufatufaina (distribution), ma le fa’atauina (retail sales) o ‘au’aunaga e pei o femalagaina i le ea, apitaga i faletalimalo ma tafaoga i le eleele, ma sui o le Pulega fa’apea pisinisi ma ‘au’aunaga mai le alamanuia.

O lenei faaaliga ma fonotaga sa faatautaia I le masina o Aperila 2017 ma o le tausaga nei na o’o i le limasefulu tasi (51) sui mai Niu Sila, Ausetalia, Amerika Samoa, Amerika I Matu, Kanata, Peretania, Europa, Saina ma Kolea i Saute fa’apea le fasefulu fitu (44) o sui mai faletalimalo ma isi pisinisi ma ‘au’aunaga tau tagata tafafao maimoa i Samoa nei.

O Fa’aaliga ma fa’alauiloa i lalo sa auai iai Sui o le Pulega i le tausaga:

Fa’alauiloa ma Fonotaga Maketi Fa’alauiloa ma Fonotaga sa auai ai Sui o le Pulega 1. Wellington/ Auckland – Flight Centre Expo, Sept 2016 2. Grand Wedding Expo, Oct 2016; 3. PAICE, Nov 2016; Niu Sila 8 4. SPANTO, Dec 2016; 5. Flight Centre Expo 2017; 6. Samoa Tourism Exchange 2017; 7. Travel Bazaar Expo 2017; 1. Sydney/ Canberra- Treasures of the Pacific Evening, Aug 2016; 2. Flight Centre Expo 2017 (Sydney/Brisbane); Ausetalia 7 3. AIME 2017; 4. Samoa Tourism Exchange 2017; 5. South Pacific Tourism Exchange 2017;

1. BGTW (British Guild of Travel Writer) Summer Peretania/Europa 21 event (UK) in July 2016 2. ANTOR meets the Media (UK) in September

2016 3. Diamir consumer show in Dresden (Germany) in October 2016 4. Dreamtime consumer show in Baden (Switzerland) in November 2016 5. SPTO Roadshow in London(UK) in November 2016 6. SPTO Roadshow in Canterbury (UK) in November 2016 7. Aussie Tour consumer show in Kortrij (Belgium) In December 2016 8. ANTOR annual review in London (UK) in January 2017 9. Meet the Pacific in Prague (Czech Republic) in February 2017 10. Meet the Pacific in Zurich (Switzerland) in February 2017 11. Tour Pacific consumer show in Malmo (Sweden) in February 2017 12. Meet the Pacific in Manchester (UK) in March 2017 13. Meet the Pacific in Milan (Italy) in March 2017 14. Meet the Pacific in Barcelona (Spain) in March 2017 15. IMM and ITB in Berlin (Germany) in March 2017 16. PATA exchange in London (UK) in March 2017 17. UNITE Pacific in London (UK) in March 2017 18. Hotel plan consumer event in Zurich (Switzerland) in April 2017 19. ANTOR AGM in London (UK) in May 2017 20. ANTOR meets the Travel Trade in London (UK) in June 2017 21. ANTOR meets the BGTW in London (UK) in June 2017

Korea i Saute 1 1. KOFTA 2017

4.5 Fa’alauiloa Faipa’aga ma Kamupani Eseese (Partnerships) Taunu’uga (Outcome) Vaega e taua le Mata’ituina (Key Points  Mata’ituina ma atina’e avanoa e Indicators) fa’alauiloa ai Samoa;  Aofai o faipa’aga fa’amautuina

4.5.1 Faipa’aga Tu’ufa’atasi (Partnership Campaigns) O lo’o galulue fa’apa’aga foi le Pulega mai lea taimi i lea taimi ma nisi o pisinisi e le o a’afia i itu tau femalagaiga faapea le au tusitala (non-travel/media entities) ina ia faatumauina pea le siitia ai o le tulaga i faiga e faalauiloa ai Samoa i maketi i fafo. Ae ona o le utiuti o le seleni ua aumaia mo maketi ma faalauiloa mo lenei tausaga faaletupe 2016/2017, ua leai ai ni pisinisi faapaaga na mafai ona faatautaia.

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5.0 VAEGA O FUAFUAGA MA ATINAE

O le vaega o Fuafuaga ma Atina’e e nafa ma matafaioi nei a le Pulega:

 Faafoeina o vaega moomia mo le vaega o laisene mo atinae turisi  Faafoeina ma Unaia o Tapula’a moomia mo faletalimalo ma fale apitaga tu matafaga  Faatinoina o asisiga e mataitu ai atina’e o loo  Siitia o tulaga i pisinisi ma atinae tetele  Galuega o loo taimua ai le vaega o Fuafuaga ma Atinae i lalo o le Polokalame Fesoasoani Faapitoa a Niu Sila faapea le  Faafoeina o polokalame faaleaoaoga mo le atinaeina o tomai ma agavaa o tagata faigaluega  Faaleleia o tulaga i atinae, auaunaga ma galuega tetele  Faafoeina o polokalame mo le tali atu i aafiaga o le atinae o tagata asiasi maimoa ona o fesuiaiga o le tau

E to’a iva (9) le aofai o le au faigaluega sa galulue i lalo o le Vaega o Fuafuaga ma Atinae i le tausaga nei e aofia ai ma le faauluuluga o le vaega ma le to’a tasi (1) o loo galue i lalo o le vaega o loo vaia poloketi mo le tali atu i aafiaga o le alamanuia i fesuiaiga o le tau. E toa tasi (1) fo’i le tagata faigaluega e tauala mai i polokalame

fesoasoani a le Malo Ausetalia o loo ofo fuaina mai ia lana auaunaga, ma sa fesoasoani mai i lenei tausaga i le faatinoina o le polokalame i le faasaoina o le soifua mai le gataifale.

5.1 Polokalame Faalea’oa’oga 5.1.1 Aoga mo le gasesega o taumafa mo tagata faigaluega a faletalimalo. O le faiga fa’apaaga a le Pulega ma le Faalapotopotoga o Pulega o Tagata Tafafao Maimoa Maio le Pasefika i Saute (SPTO) sa tuu faatasia ai se a'oa'oga mo le tasi le vaiaso e faatatau ile gasesega o mea taumafa mo i latou tonu o lo’o galulue i lea matafaioi i faletalimalo. O le manulauti o le a'oa'oga o le gaosiga lea o mea taumafa e faaoga ai oloa o loo maua ma faatauina i totonu o Samoa. Na fa’ataunuuina lea fa’amoemoe i le Aoga Matata Eseese o le Australian Pacific Technical College (APTC) mai le aso 29 o Aukuso i le aso 2 o Setema 2016. O lea faamoemoe sa maitauina lona aoga tele aemaise ai o le tulaga maualuga o le tomai ma le agavaa sa moomia mo sui uma. O le alii kuka lauiloa o Colin Chung ma Robert Oiver sa taulamua i le polokalame ma sa fesoasoani ai foi le vaega o Fuafuaga ma Atinae a le Pulega. E to’a 26 sui sa auai.

5.1.2 Polokalame mo le faasaoina o soifua mai Vai taele ma le Sami. O le tausaga lona lima (5) lenei o le polokalame faalea’oa’oga mo le faasaoina o soifua mai le sami ma vaitaele. Sa faatautaia e le Vaega i lalo o le faigapaaga ma le Faiaoga faapitoamai Victoria Ausetalia, lalo o le polokalame Surf Life Saving (SLS) ni a’oa’oga se lima (5) mo Upolu ma Savaii. E 3 aso o le 26

faamoemoe e aofia ai le toe faapupula mo le fesoasoani muamua ma aoaoga mo le faasaoina o soifua. E toa 104 sui mai faletalimalo ma nisi tagata fai galuegaa le malo sa auai ma faamaeaina le polokalame ma sa maua tusi pasi.

Sa faatinoina foi se aoaoga mo na’o ole vaega o le fesoasoani muamua mo tamaiti o lo’o a’otauina i le Univesite o Samoa i lalo ole polokalame mo tagatatafafao mai, faatasi ai ma se a’oa’oga toe faamanatu mo le aufaigaluega a le Pulega. Sa faatinoina nei aoaoga mai le aso 8 o Me i le aso 22 o Iuni 2017.

Sa fesoasoani foi le Pulega i le pu’eina o le Polokalame o le Australian Survivor e ala atu lea i le faaaogaina o meaaau laveai.

Nofoaga Aofaiga Fiafia Ocean View Beach Fales 13 Anita’s Beach Bungalows 13 Va-I-Moana Seaside Lodge 15 Tuanaimato Aquatic Centre 13 NUS T&H Students 16 STA Staff Refresher 18 Jane’s Beach Fales 16 Aofaiga 104

5.2 Polokalame Fa’alauiloamo le siitia o le tulaga i le silafia o tagatalautele O le matafaioi a le vaegao le tuuina atu lea o polokalame faalauiloa i paaga uma o le alamanuia. O se tasi lea o galuega faaauau a le vaega sa faatinoina pea i lenei tausaga ina ia logologopuialaii lemamalu o le atunuu i galuegau o loo faatino, o luitau faapea ma nisi polokalame o loo faipaaga ai ma nisi o matagaluega aemaise faalapotopotogat umaoti. Talu ai o le tulaga utiuti o vaegatupe e faaagaga mo nei polokalame, na taumafai ai e fuafua tatau faasalalauga ina ia fesootai ma ōgatasi foi ma polokalame mo le taliatu i fesuiaiga o le tau faapea ma taumafaiga mo le faamatagofieina o Samoa.

O nei galuega o loo lagolagoina pea i faasalalauga e ala i le fa’aaogaina ai o le initaneti mo ana paaga e le gata i Samoa nei ae faapea foi atunuu mamao. O lo’o faaauau foi galuega o loo galulue soosoo tauau ai le Vaega ma le Pulega o Faailoga ma Tusi Pasi Taualoa a Samoa (SQA) i polokalame faalauiloa i vaega tau aoaoga i lenei alamanuia.

5.3 Komiti Faufautua mo Aoaoga tau Turisi (Tourism Training Taskforce) O le komiti faufautua mo le mataituina o aoaoga mo lenei alamanuia sa amatalia i le tausaga 2010, i le maea ai o fa’atalatalanoaga i le taumafai e unaiaia avanoa mo tagata faigaluega. O lenei komiti o loo avea foi ma Komiti Faufautua mo le Pulega o Faailoga ma Tusi Pasi Taualoa o Samoa i polokamale tau Tagata Tafafao Maimoa Mai. E lua (2) ni fonotaga sa faatinoina i totonu o lenei tausaga faale-tupe. Sa iai foi ni fonotoga faapitoa e tolu (3) sa faatinoina e soalaupule ai ni mataupu tāua. O lo’o faaauau pea lava ona galulue faatasi le Vaega ma le komiti ile mata’ituina o polokalame po’o aoaoga aua lava le faatumauina ole tulaga lelei o a tatou auauanaga tau turisi.

5.4 Polokalame Fesoasoani (Samoa Tourism Growth Partnership) O lenei tausaga e lua ni vaega sa tuu iai le faamuamua mo lona faatinoina i lalo o le fesoasoani a le Malo o Niu Sila, o ia vaega e aofia ai;  Fuafuaina, suesue ma le faatinoga o aoaoga i totonu o faletalimalo  Atia’eina, mauaina ma le tuuina atu ole atinaeina o tomai mo pisinisi laiti e auala atu i faatinoga i luga o galuega pe faia i le taimi o galuega masani.

I le taimi nei ua mafai ona tuufaatasia e le Vaega o Fuafuaga ma Atina’e ni vaega a’oa’oga mo Auaunaga i Tagata Lautele (Customer Service) ma le faafoeina o matafaioi i totonu o umukuka i faletalimalo. O lo’o faaauau foi tapenaga i le faamautuina o faamatalaga uma e moomia mai nei vaega ae lei faasalalauina mo se Faiaoga e faatautaia aoaoga i le masina o Novema i le tausaga nei. Sa tuu fa’atasia foi se auivi mo a’oa’oga i vaega tau auauanaga i tagata lautele mo e fa’afoeina taavale laiti (taxi drivers) i le taumafai lea e faafoia pe faaitiitia nisi o vaega na faitioina ai e tagata e ala i auauanaga.

5.5 Polokalame faalea’oa’oga mo le aufaigaluega a le Vaega o Fuafuaga ma Atina’e E lē faaitiitia le agaga faafetai o le aufaigaluega mo avanoa na tuuina mai e le Pulega e auai atu ai i fonotaga ma polokalame faaleaoaoga sa faatautaia i atunuu mamao faapea Samoa nei. O nei polokalame o loo fesoasoani tele i le atinaeina o le tomai ma agava'a o le aufaigaluega aua le faatinoina lelei o a latou matafaioi. O loo faamanino atu i lalo nei polokalame mo le silafia:

Polokalame Faaleaoaoga Nofoaga Samoa Tourism & Climate Early Warning System (CLEWS) Apia, Samoa Operation Simulation Exercise Aoaoga mo Atina’e tau Tagata Tafafao Maimoa Mai i le Apia, Samoa vaega o Faalavelave faalenatura ma faalavelave faafuasei. Fanotaga mo le talanoaina o le Fuafuaga mo le ‘Vai o le Apia, Samoa Ola 2016-2020’ Aoaoga mo le tuufaatasia o ni fuafuaga e fesoasoani i le Apia, Samoa faaleleia atili ai o le tulaga tumama mo Samoa Semina mo le faatauaina o le aganu’u ma mea taulima mo Beijing, Saina Samoa PSC161714: Aoaoga mo le Puleaina lelei o Poloketi Apia, Samoa Aoaoga mo atina’e o tagata asiasi maimoa faanatura Bangkok, Thailand Aoaoga mo le avea ai ma Taitai lelei. Apia, Samoa Aoaoga mo le pasiaina o fuafuaga mo le toe faaleleia o le Apia, Samoa Maketi i Savalalo i lalo o le Poloketi i le Faaleleia o le Taulaga i Apia Aoaoga i le Faatauaina o le a’afiaga o le osone Apia, Samoa Name of Training/Workshop Location Samoa Tourism & Climate Early Warning System (CLEWS) Apia, Samoa Operation Simulation Exercise Disaster Risk Management Sector Workshop for Tourism and Apia, Samoa Trade Sectors Water for Life Sector Plan 2016-2020 Workshop Apia, Samoa Waste products as design plans for improvement of Apia, Samoa Sanitation in Samoa Workshop Arts and Culture Seminar for Samoa Beijing, China PSC161714: Project Management Training Apia, Samoa Sustainable and Ecotourism Development for Community Bangkok, 29

Based Tourism Thailand Skills to be an Effective Team Leader Training Apia, Samoa Apia Waterfront Development Workshop (Concept Plans Seoul, Korea for Savalalo Market) Ozone depleting substances workshop Apia, Samoa

5.6 Faaleleia o tulaga i atina’e, auaunaga ma galuega tetele 5.6.1 Polokalame mo Tapula’a Moomia mo Faletalimalo Sa faatinoina galuega masani a le Komiti e pei ona iai asiasiga faaletausaga mo fale talimalo uma i totonu o Samoa o loo resitala i le Pulega. Mo le silafia, o lenei Komiti e aofia ai sui mai Matagaluega a le Malo e aofia ai le Matagaluega o Galuega, Matagaluega o le Soifua Maloloina, Matagaluega o Punaoa Faalenatura ma le Siosiomaga, Ofisa o Tinei Mu ma Faalavelave Faafuasei, Faalapotopotoga o le Malosiaga Faaeletise ma sui o pisinisi tumaoti e iai le Asosi o Faletalimalo i Samoa. E lima (5) vaiaso sa faatautaia ai lenei asiasiga ma na asia uma ai faletalimalo i Savaii, Upolu ma Manono. Ua maea tuuina atu ma ua faamaoniaina e le Komiti Faatonu le lipoti auiliili o lenei asiasiga ma ua mae’a fo’i ona tuuina atu i le au fai pisinisi mo lo latou silafia.

I totonu o le kuata mulimuli o le tausaga faaletupe sa faatinoina ai le vaega o Atina’e ma Fuafuaga se asiasiga mo Savaii e tuliloaina ai ripoti ma fautuaga sa tuuina atu i le au fai pisinisi e pei ona mae’a faatulagaina i le polokalame faaletausaga a le Komiti. O lo o fuafuaina e faatinoina le asiasiga mo Upolu ma Manono i leisi tausaga faaletupe, ma o le a asia na’o pisinisi o lo o tele ni tapula’a e le’i ausia i le taimi o le asiasiga.

5.6.2 Asiasiga Faaletausaga O le asiasiga faaletausaga e fautuaina mo atina’e uma o se avanoa lelei lea mo le aufaigaluega e toe faamautu ai faamaumauga ma faamasani ai le aufaigaluega fou i atina’e taitasi.

Talu ai o le tulaga tau i le faasoaina tatau o tupe mo le faatinoina o asiasiga faapea le taimi ma le avanoa o le au faigaluega e faatinoina asiasiga, o lea sa fai faatasi ai le asiasiga faaletausaga ma le asiasiga o tapulaa moomia. Sa valaaulia foi sui o isi vaega e lima o le Pulega e auai faatasi, lea sa faatautaia i totonu o le lima vaiaso. O le ripoti foi o le asiasiga ua tuu faatasia ma le ripoti o le asiasiga tapulaa moomia aua le faasaoina o le taimi ma le tele o ripoti esese e tuuina atu i le au fai pisinisi.

Ua iai foi le manatu a le Pulega ma le vaega nei o le a tu’u faataasi asiasiga ina ia faasaoina ai le taimi e faalu I asiasiga aemaise le faaogaiga o tupe aua e utiuti lava le seleni o lo o faamatu’u mai mo galuega a le vaega i lea tausaga ma lea tausaga.

5.6.3 Poloketi Faapitoa O le avea ai o le Atinae Tau Turisi ma atina’e o lo o taimua i le atina’e o Samoa, e tele nisi o poloketi o lo o galulue soosoo tauau ma fai paaga ai ma isi Matagaluega o le Malo. E tele ona filifilia e le Pulega le vaega o Fuafuaga ma Atina’e e galulue faatasi ma Matagaluega e iai le Matagaluega o le Punaoa Faalenatura ma le Siosiomaga i nisi o poloketi taua aua le atina’eina o le atunu’u, e pei ona iai poloketi o lo o taua i lalo:

5.6.3.1 Faleui Teuteuina i Tulaga Tausi Lelei ma Matagofie i lona Siosiomaga Sa faaauau ai pea le faiga paaga a le Pulega ma le Matagaluega o Punaoa Faalenatura ma le Siosiomaga i le faatinoina o lenei foi poloketi e pei ona amatalia i le tausaga faaletupe ua mavae atu. I le mae’a ai o lenei tausaga faaletupe, e tolu (3) ni faleui sa fausiaina, tasi i le uafu i Matautu Uta, tasi i le Vai Villas Beach Resort i Lotofaga Safata ma le leisi tasi i Saleimoa. Sa faatino foi asiasiga ma galuega faaleleia a le vaega mo faleui uma ua mae’a ona faia ina mautinoa le lelei atoatoa o nei aseta.

I le mae’a ai la o le lua (2) tausaga talu ona faia lenei poloketi, e lima (5) faleui teuteuina ua maea faatutuina i totonu o Upolu ma o leisi tausaga faaletupe lea o le a mata’ituina ai Savaii e pei ona fuafuaina.

(Ata 1: Uafu i Manono)

(Ata 2: Lotofaga, Safata – Vai Villas)

(Ata 3: Saleimoa)

5.6.3.2 Poloketi Faalenatura i le gaosiaina o le Kesi Talu ai le tulaga o le utiuti o le paketi sa le mafai ai ona fausiaina se tane i totonu o lenei tausaga faaletupe. Ae sa faatinoina pea galuega masani a le vaega aua le 32

asiaina o le mataaga lea sa fausiaina ai le tane i le tausaga faaletupe ua mavae atu ina ia mautinoa le lelei atoatoa o lenei foi vaega o le poloketi. O le a talia pea le tausaga faaletupe fou po o iai se fuafuaga e ono soso’o ai lenei poloketi.

5.6.3.3 Komiti o le Tali atu i Faalavelave faalenatura ma faalavelave faafuasei Sa faaauau pea galuega fesoasoani o le vaega o Fuafuaga ma Atinae e pei ona filifilia ai e avea ma sui a le Pulega e auai atu i fonotaga ma a’oa’oga e taatinoina e lenei Komiti taua. O se tasi galuega sa mafai ona faamae’aina i lenei tausaga o le tuufaatasia lea o se fuafuaga e mata’itu ai le vaaia lelei ma le faasoaina o faamatalaga mo le Pulega ma lenei alamanuia. O lenei polokalame po o le fuafuaga sa faatinoina ma tuufaatasia e le Ofisa o Faalavelave Faalenatura (DMO) ina mafai ona mataitu le aoga ma le lelei o le faasoaina o faamatagala i matagaluega ma alamanuia eseese i totonu o le tatou atunu’u.

5.6.3.4 Poloketi o le Tapenaina o Atina’e tau tagata tafafao maimoa e tali atu i le fesuiaiga o le tau O se tasi nei o Poloketi ua maea faatuina e le vaega faapitoa mo le faatinoina o galuega aua le tapenaina o atina’e i auala e mafai ona tali atu ai i le fesuiaiga o le tau, ae o lo o faaauau ai pea auaunaga fesoasoani a le vaega o Fuafuaga ma Atina’e i le faatinoina o nisi o poloketi e pei ona galulue faatasi ai mai tausaga ua mavae. O nisi o galuega fesoasoani sa faatinoina o asiasiga i atina’e o lo o aofia i le polokalame fesoasoani i le fausiaina o apitaga talafeagai e tali atu i aafiaga o le suiga o le tau.

Sa toe fai galuega faalelei mo le poloketi sa faatupeina e le malo a Amerika (Elcorock Project) mo atina’e sa mauaina lenei manuia. O lea sa galulue faatasi ai le vaega o Fuafuaga ma Atinae ma le Kamupani o le Webster Construction o se tasi o kamupani Samoa aua le faatinoina o galuega faaleleia mo atina’e ia sa mauaina lenei fesoasoani, e ala i le vaaia o le faaogaiga o masini faigaluega sa faapea ona tuuina mai i le Pulega i le mae’a ai o galuega a le poloketi.

5.6.3.5 Faiga Faavae mo Atina’e tau Tagata Tafafao Maimoa ma Faatoaga ma Faigafaiva (Agritourism) I galuega fai paaga a le Malo a Samoa ma le EU ACP, lea sa faatonuina ai le Vaega o Fuafuaga ma Atinae e tapenaina le ulua’i fonotaga e talanoaina ai le taua mo atinae faapaaga tau faatoaga ma faigafaiva ma atinae tau tagata tafafao maimoa mai. O lenei fonotaga sa mataitu ai le taua o le faaogaina o le fesootaiga o nei alamanuia e lua faapea le aoga tele i le soifua maloloina, e fautuaina pe faatinoina ai se faiga faavae e fesoasoani i le faatulagana o manuia e ono maua ma gafatia taulima e atinae o faatoaga ma faigafaiva, pe a galulue faatasi ma le alamanuia tau turisi. .

E tolu (3) aso sa faatinoina ai lenei polokalame/fonotaga aua se faiga faavae e mafai ona fesoasoani i pisinisi po o atina’e faatoaga, i le tuuina atu lea o oloa mo atina’e po’o maketi tau turisi, ae ia mafai ona ausia seisi tulaga maualuga atu e le gata e unaia ai le galulue faatasi ae mafai ai foi ona va’avaai i vaega o loo lape ai nei auaunaga ina ia maua auala ma avanoa e faaleleia ai. I le maea ai o lenei fonotaga, sa mafai ona maua se malamalamaga tele a le au fai pisinisi faatoaga, atina’e tau turisi faapea le toatele o Matagaluega ma pisinisi tumaoti, i le taua o lenei atina’e ma avanoa e mafai ona maua ai manuia, faapea le aga’i atu i le tulaga maualuga ma ono maua ai avanoa i fafo atu o Samoa.

5.7 Faasea mai tagata tafafao maimoa mai O loo faaauauina foi galuega faatino a le vaega o Fuafuaaga ma Atina’e aua le tali atu i nisi o faafitauli ma faasea e le gata i le au fai atina’e a’o tatou malo asiasi, i le sailia lea o vai fofo mo nei faasea. Sa maitauina le paū o le fuainumera o faasea sa faao’oina mai i le ofisa i totonu o lenei tausaga faaletupe pe faatusatusa atu i le tausaga ua mavae. E fitu (7) faasea sa faao’oina mai i le Pulega ma faatinoina ai suesuega e pei ona masani ma ua maea foi ona soalaupule.

5.8 Atinaega o Pisinisi 5.8.1 Atina’e / Pisinisi Fou Na Faamauina le aofa’i o pisinisi faletalimalo na tatalaina mo le taimi muamua i lenei tausaga. E pei ona maitauina i le tele o tausaga, o le tele o nei pisinisi e le o lelei ona fuafuaina ma o le tele o i latou e feagai ma faafitauli aemaise lava i le itu tau 34

faalauiloa ma o se faafitauli foi e moomia le faatalanoaina ma taumafai ina ia foia. E ui i nei faafitauli, o loo faauauina ai pea polokalame faalauiloa faapea polokalame faaleaoaoga mo le au faipisinisi.

O nei polokalame faalauiloa sa mafai ona faailoa ai fautuaga a le Pulega e faailoa atu ai le taua o le fuafuaina lelei o pisinisi i taimi o faatalatalanoaga ma asiasiga. O lea sa faaogaina ai isi auala e momoli atu ai lenei feau taua e ala lea i polokalame a le Pulega i luga o le leitio, initaneti faapea le televise. Sa faaauauina foi le galuega soosootauau a le Pulega ma le Matagaluega o Tupe Maua i le faafoeina o laisene mo pisinisi tau tagata tafafao maimoa.

O pisinisi fou nei na resitala ma asia e le vaega i lenei tausaga:

Ituaiga o atinae

Faletalimalo (e a’afia ai le fale apitaga tu matafaga) 13

 3 Tatalaina le pisinisi

 7 Ua lata ona maea galuega

 3 Faagasolo galuega faatino

Pisinisi Lagolago (Tour Operators ) 8

 4 Tatalaina le pisinisi

 4 Ua lata ona maea galuega

5.8.2 Atinae Teu Faafaigaluega mo Atinae Turisi (Polokalame Fesoasoani a le Malo) O loo faaauauina pea le fesoasoani a le vaega i fonotaga ma galuega faatino a le Komiti o le faafoeina o fesoasoani faapitoa a le Malo mo atina’e faletalimalo ma pisinisi gaosi oloa i totonu o le atunu’u.

5.8.3 Atina’e Tetele Sa mafai foi ona faaauau le fesoasoani a le sui a le vaega i galuega faatino, fonotaga ma a’oa’oga mo le poloketi o le Faaleileia lea o le taulaga o Apia (Apia Waterfront Development).

5.9 Polokalame Fesoasoani Faapitoa a le Malo o Niu Sila (STGP) A’o faatinoina le sailiiliga faaiu a le Malo o Niu Sila mo le faamaeaina o le polokalame faataatitia o le latou fesoasoani faapitoa, sa faaauau pea auaunaga fesoasoani a le vaega e ala i le faatinoina o nisi o galuega sa tuuina mai i totonu o lenei tausaga faaletupe. O lea sa faia ai se asiasiga mo mataaga aua o se tasi lea o faagaioiga taua o lenei poloketi, e faao’o ai konisale faapitoa mai le Ofisa a le TRC i Niu Sila mo le latou suesuega faapea le tuufaatasia ai o le latou ripoti e pei ona talaosagaina e le malo o Niu Sila. Sa auai atu foi sui a le vaega i fonotaga sa faia ma nisi o pisini ma asosi o faletalimalo aua le talanoaina o lenei fesoasoani. Sa mafai foi ona tuufaatasia e le vaega ni faiga faavae e fesoasoani ai le faatinoina o faailoilo o se tasi foi o faagaioiga taua o lenei poloketi.

6.0 Polokalame mo le Fausiaina o atinae sa faaleagaina i le afa o Eveni (TCRP) O lenei tausaga faaletupe sa faatinoina ai le galuega a le au Su’e Tusi mo le taimi muamua e suesue ai le faatinoga atoa o le polokalame fesoasoani lenei lea sa faatinoina i totonu o le tolu (3) tausaga mo atina’e sa faaleagaina i le afa o Eveni (TCRP). E tele ni vaega o le ripoti sa taumafai le Pulega e faamaonia ona o le ulua’i taimi lenei ua faatinoina ai se su’esu’ega o le faatinoina o le poloketi. Talu ai e lei maea le tuufaatasiga o le ripoti a le au sue tusi i totonu o lenei tausaga faaletupe o lea o le a tuuina atu ai se ripoti i leisi tausaga faaletupe. ______7.0 VAEGA O SUESUEGA MA FAAMAUMAUGA

AOTELEGA O loo sologa lelei lava galuega a le Vaega mo Atinae tau Turisi mo le tausaga iloiloina. E le gata i le aofai o tagata tafafao maimoa mai fafo (0.2%) ao tupe maua (0.4%). Mai le 146,437 o tagata tafafao maimoa mai fafo, sa faamauina ai le $392.2 miliona o tupe maua mai lenei alamanuia mo le tamaoaiga o Samoa.

Na maitauina le laititi o le siitaga mo lenei tausaga faaletupe pe a faatusatusa atu i tausaga faaletupe ua mavae (2015/2016) ona o polokalame tetele e lua sa tali malo ai Samoa pei o le taaloga a le Olo Peleki faapea Taaloga a Tupulaga Talavou o le Taupulega. E ui lava e lei tali malo Samoa i ni fonotaga poo ni taaloga faa-va-o-malo i 36

lenei tausaga faa-le-tupe 2016/2017, ae o loo faamalieina pea le tulaga i tagata tafafao maimoa mai.

O loo tumau pea le maualuga o fuainumera o tagata asiasi mai Niu Sila i le 46%, e tusa lea ma le siitaga e 3.4% mo lenei tausaga faaletupe. E maoa’e foi le taumafai mai o le maketi i Amerika Samoa, e 2751 lona faasiliga i tagata asiasi mai, pe tusa lea ma le 18.8% lona siitaga, o se faaopopoga maualuga foi lea i le itu tau maketi mo le tausaga iloiloina. Na afua nei siitaga ona o nofoa faaopoopo a le Talofa Airways na amataina mai ia Aukuso 2016.

Ua faamauina i lenei tausaga le faaitiitia o tagata tafafao mai i Amerika ma Europa, e tusa lea ma le 4.7% ma le 15.8% pe a faatusatusa i le tausaga ua mavae. E tusa ai ma ripoti a le SPTO, o loo faamauina ai le pauu o tagata asiasi mai i maketi nei e lua (Amerika & Europa) i le Pasefika, ma molimauina ai le faatupulaia pea i luma o atinae Vaa Meli la’upasese mo le maketi o Ausetalia. Sa maitauina foi le pauu o isi maketi pei o Europa ma isi, ona o le maualuluga o fuainumera mai tausaga ua mavae.

I le tulaga tau mafuaaga o le asiasi mai, o loo faamauina ai le siitaga o i latou na malaga mai i Tafaoga ma malologa e 4.3%, faapea ma Pisinisi e 3.5%. O loo atagia mai ai foi le maualuga o le aofai o i latou nei sa nonofo i faletalimalo e tusa ma le 90%. Ua maitauina foi le pau laititi o fuainumera o e na Asiasi mai i uo ma aiga i le 0.1%, ae maoa’e le pau o le vaega o Taaloga ile 46.8% pe a faatusatusa i taaloga tetele sa talimalo ai Samoa i tausaga ua mavae.

Sa faamauina foi le pau o le aofai o tagata ua nofoia faletalimalo, mo vaega maualuluga o faletalimalo e fa, mai sona aotelega e 43.3% i le 37.1%. A tuu i se isi fua (weighted), e lei maualuga se pau, mai le 35.3% i le 33.5%. O nei faamaumauga o lo o atagia ai le tulaga faaopoopo o potu e 281 a faletalimalo tulaga maualuluga

O le pau i tagata tafafao ua nofoia faletalimalo, sa le afaina lea ona o le maoae o le fuainumera o tagata asiasi mai fafo pei ona faamauina i pepa tautinoga mo e faimalaga mai (arrival cards); mai le 45,776 i le 49,556 poo le siitaga e 8.3% pe a faatusatusa i le tausaga faaletupe ua mavae.

O loo faamauina pea mo le tausaga faaletupe iloiloina le sologa lelei pea o fuainumera mo atinae tau Turisi. O loo faatupulaia le toatele o tagata asiasi mai, e le gata ia i latou o loo tafafao pe faimalologa mai, ao i latou foi o loo nofoia a tatou faletalimalo. O le taua o le faatupulaia pea o nofoa faaopopo mo pasese i vaalele, o loo atagia ai le maualuga pea o tagata asiasi mai pei ona faamauina i le maualuga o tagata asiasi mai i Niu Sila ma Amerika Samoa i lenei tausaga, ma ua iai le faamoemoe mo le Samoa Airways, o le a faaauau ai pea le fua faatatau mo le faatupulaia o tagata tafafao maimoa mai.

TAGATA FAIMALAGA MAI

 O le aofai o tagata tafafao mai fafo e 146,437, ua 0.23% le siitaga mai le tausaga faaletupe na mavae atu nei, poo le siitaga aotele e 333 tagata asiasi  Sa pito sili ona toatele tagata na faimalaga mai mo tafaoga ma malologa, ua tusa lea ma le 40% ma le siitaga faamauina e 4.3%.

TUPE MAUA MAI TURISI

Earnings by Purpose (SAT$ Millions) Purpose 2012/13Earnings2013/14 by Purpose (SAT$2014/15 Millions) 2015/16 2016/17 PurposeHoliday 117.692012/1337% 112.612013/1435% 119.702014/1534% 143.002015/1637% 149.42016/1738% HolidayVFR's 117.69148.68 37%47% 112.61143.41 35%44% 119.70148.00 34%43% 143.00163.90 37%42% 149.4162.2 38%41% VFR'sBusiness 148.68 31.42 47%10% 143.41 29.34 44%9% 148.00 33.50 43%10% 163.90 31.90 42%8% 162.233.4 41%9% BusinessSport 31.42 4.26 10%1% 29.34 3.61 9%1% 33.50 3.70 10%1% 31.90 7.60 8%2% 33.43.8 9%1% Sport 4.26 1% 3.61 1% 3.70 1% 7.60 2% 3.8 1% Others 14.54 5% 36.11 11% 42.60 12% 44.40 11% 43.4 11% Others 14.54 5% 36.11 11% 42.60 12% 44.40 11% 43.4 11% Totals 316.6 100% 325.1 100% 347.5 100% 390.8 100% 392.2 100%

Earnings by Market (SAT$ Millions) Market 2012/13 2013/14 2014/15 2015/16 2016/17 NZ 145.45 46% 144.35 44% 155.70 45% 181.00 46% 188.3 48% Australia 81.17 26% 90.71 28% 93.90 27% 97.00 25% 94.5 24% Am Samoa 37.59 12% 33.10 10% 30.20 9% 26.20 7% 31.8 8% USA 21.07 7% 20.95 6% 26.70 8% 34.40 9% 30.2 8% Europe 7.79 2% 9.22 3% 8.00 2% 12.70 3% 10.7 3% Europe 7.79 2% 9.22 3% 8.00 2% 12.70 3% 10.7 3% Others 23.51 7% 26.74 8% 32.90 9% 39.50 10% 36.7 9% Others 23.51 7% 26.74 8% 32.90 9% 39.50 10% 36.7 9% Totals 316.6 100% 325.1 100% 347.4 100% 390.8 100% 392.2 100% Totals 316.6 100% 325.1 100% 347.4 100% 390.8 100% 392.2 100%

% Annual Growth -5.86% 2.68% 6.86% 12.00% 0.4% % Annual Growth -5.86% 2.68% 6.86% 12.00% 0.4%

 O le aofai o le tupe maua na ausia mo lenei tausaga e $392.2m, po o le siitia i le 0.4% poo le $1.4m mai le tausaga faaletupe na mavae atu.

 O le tele o le tupe maua na afua mai tagata faimalaga mai e asiasi i aiga ma uo, e tusa lea ma le 41%. O le 48% o lea vaegatupe, e mai Niu Sila.

TAGATA NONOFO I FALETALIMALO 2016/17 AVERAGE OCCUPANCY RATES Category # Properties# Responses% Sampled # Rooms # Responses% Sampled Average Weight Ave Deluxe 13 11 85% 713 662 93% 52.1 45.5 Superior 13 11 85% 296 280 95% 50 48.6 Standard 31 25 81% 625 564 90% 22.3 18.9 Budget 39 29 74% 449 358 80% 24.1 23 Totals 96 76 79% 2083 1864 89% 37.1 34.9 Beach Fales 17 13 76% 259 224 86% 15.9 14.7

FILIFILIGA O ITUAIGA FALETALIMALO E NONOFO AI COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2015/16 Accom Standard Holiday VFR Business Sports Others Total Share Deluxe 13766 1062 3093 389 751 19061 42% Superior 4942 973 1887 304 543 8649 19% Holiday Homes 8 1 0 1 0 10 0% Standards 3571 620 670 382 407 5650 12% Budget 7918 927 896 451 607 10799 24% B/Fales 1449 52 26 14 56 1597 3% Total 31654 3635 6572 1541 2364 45766 100% Total 31654 3635 6572 1541 2364 45766 100%

COMPILATION OF VISITOR ARRIVALS STAYING IN TYPES OF HOTELS 2016/17 Accom Standard Holiday VFR Business Sports Others Total Share Accom Standard Holiday VFR Business Sports Others Total Share Deluxe 21332 1776 4771 323 1454 29656 60% Deluxe 21332 1776 4771 323 1454 29656 60% Superior 3400 729 1562 159 675 6525 13% Superior 3400 729 1562 159 675 6525 13% Holiday Homes 11 1 0 0 0 12 0% 11 1 0 0 0 12 0% HolidayStandards Homes 2486 461 578 126 444 4095 8% StandardsBudget 24865629 461575 578755 126125 444605 40957689 15%8% BudgetB/Fales 56291415 57567 75540 12510 60547 76891579 15%3% B/FalesTotal 342731415 360967 770640 74310 322547 495561579 100%3% Total 34273 3609 7706 743 3225 49556 100%

% Share by Hotel Category 2015/16 % Share by Hotel Category 2016/17

3% 3%

15% 24% 42% 9% 0% 12% 13% 60%

19% 0%

Deluxe Superior Holiday Homes Deluxe Superior Holiday Homes Standards Budget B/Fales Standards Budget B/Fales

AIR CAPACITY & SEAT UTILISATION

BORDER MANAGEMENT SYSTEM BMS Summary July 15 - Jun 16 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 60162 19544 12490 4705 1566 2459 1449 2437 7982 112794 Transit 731 247 1691 241 1020 54 14 714 2924 7636 Exemption 8457 2426 1899 150 56 34 12 31 57 13122 Permit 4233 1445 1506 39 582 173 30 859 1043 9910 TOTAL 73583 23662 17586 5135 3224 2720 1505 4041 12006 143462

BMS Summary July 16 - Jun 17 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 63318 18751 13713 3766 1532 2326 1412 2206 10293 117317 Transit 976 254 1967 263 894 43 16 684 3122 8219 Exemption 8270 2223 1897 153 59 27 10 23 59 12721 44 Permit 4385 1403 1355 20 428 97 20 680 983 9371 TOTAL 76949 22631 18932 4202 2913 2493 1458 3593 14457 147628 BMS Summary July 15 - Jun 16 Purpose NZ Aus USA A Samoa China UK Germany Fiji others Total Visitor 60162 19544 12490 4705 1566 2459 1449 2437 7982 112794 Transit 731 247 1691 241 1020 54 14 714 2924 7636 Exemption 8457 2426 1899 150 56 34 12 31 57 13122 Permit 4233 1445 1506 39 582 173 30 859 1043 9910 TOTAL 73583 23662 17586 5135 3224 2720 1505 4041 12006 143462

TOTAL 14 17,996 8,903 9 12,680 10,659 13 18,450 8,433

 Ua siitia le aofai o vaa ua afea o tatou laufanua i le 13, pe a fua ile 9 mai le tausaga faaletupe ua mavae; ua faamauina le siitaga ile aofai o tagata na faimalaga mai i vaa, e tusa lea ma le 45.5% po o le 5570 o tagata.

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8.0 VAEGA O TULAFONO MA AUAUNAGA

Faatomuaga O galuega o lo'o faatino lalo i lenei Vaega o Tulafono ma Auaunaga o lo'o faapea ona faia i lona tulaga fa'afaufautua i le Afioga i le Tamatai Pule Sili aemaise le mamalu o le Pulega ina ia ausia ai manulauti ua maea ona fuafuaina ma tusia, mo le atina'eina o le alamanuia tau turisi aemaise ai le galulue faatasi ma vaega tumaoti ma faiga faapaaga faavamalo ina mafai ona faaauau ai pea auaunaga i le tulaga gafataulimaina.

O le galulue faatasi ai ma isi vaega tumaoti o le matagaluega o loo faapea ona fa'aauauina aemaise lava i tulaga tau tapenaga mo ni fonotaga tetele, feutagaiga ma nu'u ma aofioaga, tusia o ni tusiga amata mo konekarate ma isi lomiga taua ma le

tusia o tusi valaaulia faapea le faataotoga o ata o galuega faalauiloa. O le tuufaatasia o ripoti faa-le-kuata a le Matagaleuga mo le Matagaleuga Mo Faalapotopotoga a le Malo o leisi matafaioi faifaipea a le Vaega faatasi ai ma le tapenaga o Fuafuaga Autasi 2017-2020 (Corporate Plan) ma Faanaunauga Ausia a le Matagaluega (Corporate Objectives).

Mo tulaga faalauiloa i luga o ala leo/ea, lomiga ma faasalalauga i Nusipepa, upega tafailagi a le Ofisa (website), kalena o faamoemoega ma isi tulaga tau faamatalga lautele o loo faapea ona faamautuina pea aua lava le malamalama lelei ma le nofosilafia o a tatou malo asiasi mai aemaise le mamalu o le au fai pisinisi i lea alamanuia. O loo faapea ona faaauauina le vaaia lelei ma puipuiga o le faaaogaina o polokalame faa-tekonolosi aemaise le faaaoga tatau i galeuga tau i le Matagaluega/Ofisa.

O le faamautuina o le matagofie o Samoa o loo faapea foi ona gafa ma le Vaega nei ma o lo'o galulue so'oso'o taua ai ma le Komiti o le Faamatagofieina o Samoa lea o loo i lalo o le vaaiga o le Ofisa o Tina ma Tama'itai ma Agafeso'ota'i. I le ausia ai o lea vaega taua tele, o lo'o galulue ai le aufaigaluega o le faamatagofieina o Samoa mo le faamamaina o le taulaga i Apia faapea ma manaoga tau kamuta mo faaaliga eseese (events) tau le Malo sa faapea ona tupu i totonu o le vaitau lipotia.

8.1 Vaega Faatonutonu mo le Atinae ole Alamanuia mo Tagata Tafafao O le tasi o matafaioi o le vaega nei o le faatumauina lea o fesootaiga ma le li'o o i latou faipisinisi tau taurisi aofia ai ma matagaluega a le Malo, Ofisa tumaoti, ma paaga faava-ole-malo. E fa (4) fonotaga a le Komiti Faafoe o le li'o o faiga pisinisi turisi sa mafai ona faatino i totonu o le piriota ma le tolu fonotaga a le Komiti Lautele o faipisinisi tau-turisi. O le fonotaga tele e taualuga ai fonotaga e tolu o le Komiti Lautele sa faatino i le faaiuga o le masina o Aperila 2017. O le auga autu o lea fonotaga sa faatatau lea i le "Faatuputupulaia o tulaga tau-turisi i le tulaga gafataulimaina ala lea i polokalame faalauiloa o tulaga ausia o faailoilo sa tusia/lomia mo le tausaga faaletupe (TF)15/16, faatumauina le nofo silafia i le li'o o tagata faipisinisi tau-turisi i manulauti ma vaega tupe atofaina mo vaega taitasi, aemaise ai le faatalatalanoaina

o tulaga o lo'o avea ma faafitauli ma ni metotia e mafai ona faasoa ai le au fai pisinisi aua lava le sologa lelei o a latou atina'e fai ma galulue faatasi ai.

O lea fonotaga sa faapea ona faalauiloa aloaia ai nisi o vaega taua mo le (sector) aofia ai:  le fesoasoani mai le malo o Niu Sila mo le atinaeina o lenei alamanuia tau-turisi (Samoa Growth Partnership STGP),  Upega tafailagi a le Matagaluega (STA Corporate Website)  Faiga paaga ma le Ofisa o Suesuega Faasainisi i tulaga tau le laau lea o le Oketi ma  Tatalaina o le faaputuga tupe se tasi o polokalame taua o le Samoa Travel Philanthrapy Fund.

Sui auai o le Fonotaga 2017

O le tulaga faiga paaga va-o-malo, o lo'o fai paaga ai lenei vaega maoti a le Malo ma le Malo o Niu Sila pei ona iai le fesoasoani ua faaiogaina o le STGP. O lea faiga paaga e lua tausaga ma o lo'o galulue so'oso'o tauau ai le Matagaleuga ma le Ofisa o le Tourism Reservation Conservation (TRC) se tasi o vaega o lo'o faatupe foi e le Malo a Niu Sila. E tolu ni vaega e ave iai le faamamafa i lalo o lenei polokalame:

1. Maketiina o Samoa faatasi ai ma faatinoga tau su'esuega o fuainumera maoti o malo asiasi mai, 2. Atina'eina o tulaga tau auaunaga eseese a si tatou atunuu (products) 3. A’oa’oga ma le faaleleia o agavaa.

Sa faapea ona faatino nisi o faatalatalanoaga ma le Ofisa o le NZ (Samoa) faapea sui mai le Ofisa a le TRC ma vaega eseese o le au faiturisi ina ia mafai ona malamalama

atili i tulaga ma e o loo gafa ma le atina'eina o le faa-turisi. O loo iai le faamoemole e amatalia le polokame i ona tulaga maumaututu pea talia aloia o le fuafuaga alu alu i luma o Savaii.

E lagolago foi i isi vaega a le Matagaluega e pei o le Vaega o Fuafuaga ma Atinae tauala atu lea i le faiga paaga ma le matagaluega o Punaoa ma Natura i le poloketi a le Malo o le Atinaeina o le Talafatai o Apia (Apia Waterfront Project). O le fesoasoani e faatino i le tuufaatasia o lomiga faalauiloa i lea poloketi mo le silafia o tagata uma aemaise foi feutagaiga ma le au faipisinis o le a faapea ona aafia a latou pisinisi i le ausiaina o lea poloketi a le Malo.

Ata Vaaia o le poloketi o le Atinaeina o le Talafatai o Apia

Sa faapea ona fesoasoani foi le vaega nei i le faatautaia lea o le mua'i sailiiliga mo le tulaga fanua i Atele, lea ua pasia e le Malo aua le poloketi o le Paka Agri-Tourism (Laufanua mo Turisi). O le mua'i faa-fanua mo lea mataaga sa galulue ai le au faigaluega ma sa tapenaina foi ia lomiga faalauiloa ma tusi valaaulia mo le fonotaga tele i lalo o lea lava poloketi lea na faataunuuina ia Tesema 2016. Sa faapea ona iai foi le avanoa ma le seleni e aumai ai le tagata faapitoa na te amata ona toe fua ma sailiili tulaga agai i le fanua i ona tulaga eseese ae lei amata ona faatino le galuega moomia.

O le faatumauina o fesootaiga ma fetufaaiga i totonu o lenei itupaepae tau-turisi i ona tulaga uma aofia ai ma faiga paaga faava-o-malo, ma totonu lava o le Matagaluega o lo o faapea ona faatino ma faaauau aua lava le nofo silafia ma malamala lelei i latou o lo o gapatia ma aofia i lenei alamanuia.

8.2 Komiti o le Faamatagofieina o Samoa O loo faaauauina pea matafaioi a lenei Komiti o le Faamatagofieina o Samoa e ala i le faaaulelei lea ma faamatagofie le taulaga ma le talafatai o Apia. O le faatinoina o asiasiga mo faleui poo fale-le-taua mo Upolu ma Savaii, o se tasi lea o galuega a lenei Komiti i lenei tausaga faa-le-tupe ma sa asiasia ai na o faleui o loo faaogaina e le atunuu lautele. Sa tele se aoga o nei asiasiga ma lona faatinoina mai le 2 tausaga ua mavae, sa mafai ai ona toe faaleleia ma faafou le tele o faleui, ma toe fausia ai foi nisi o faleui fou e pei ona pasia ai e le kapeneta.

O le faleui i Matagialalua sa tuuina i lalo e ala I le fautuaga a le Komiti ma toe fausia ai le falefou e pei ona iai nei, faaopopo iai ma falefou i le maketi Savalalo faapea ma Mulinuu faafesagai ma le 2AP. E tuuina uma ma faailoa i le Kapeneta ripoti o asiasiga a lenei Komiti mai lea taimi I lea taimi, ma tuuina mai ai le faatonuga i le Komiti o le Faamatagofieina o Samoa latou te faatinoina. Ua fautuaina foi pisinisi tumaoti o loo gafa ma le vaaia o nei faleui, ina ia faatumauina le mama i taimi uma.Ua faaopopo i nei faleui fale e 5 ua fausia lea i afioaga i tua aua tatou malo fegasoloai e pei ona maea fausia lea i Tiavea, Togitogiga, Lotofagā, Uafu i Manono Uta ma Saleimoa.

O loo taulamua foi lenei Komiti I le faatinoina lea o aso faamama faapitoa e pei ona pasia mai e le Kapeneta, e pei o le Tutoatasi ma le Teuila. O matagaluega a le malo ma matagaluega tumaoti e gafa ma le faatinoina o lea galuega, faatasi ai ma faalauiloa i luga o TV i le polokalame o le Lali e faamalosia ai nuu ma afioaga e lagolago i lenei galuega faalauiloa. Sa mafai foi ona faatinoina le toe faaleleia lea o faailoilo mo afioga i Upolu ma vali faamatagofie, ma fausia le fata mo le faaaliga o le Teuila faapea le sailia lea o se Tausala o le Pasefika, faatasi ai ma le lagolago lea i le tele o savali e faia i le taulaga e ala i le fausia lea o le fata e latou te faaaogaina. Sa faatinoina foi le toe faaleleia o le nofoaga mo aganuu i le Pulega i togalaau ma faaleleia Fale Samoa o loo faaaogaina.

Sa ave foi le lagolago a le Komiti i le faamanatuina lea o le aso ua faataua ai Faleui i le lalolagi ma galulue faatasi ai ma le vaega o Fuafuaga ma Atinae

O se tasi o faamoemoe na lagolago iai le Pulega i lenei tala-faa-le-tupe, o le galulue lea ma le Ata Tifaga mai Ausetalia ua faaigoaina o le Survivor Australia, sa mafai ona faamatuu atu iai se tasi o le aufaigaluega e latou te galulue faatasi, aua le faia o feutagaiga ma faatalanoaga ma nuu. Sa pueina lenei ata tifaga mai le masina o Mati seia oo ia Iulai, ma sa tele ni faamanuiaga na maua ai e o tatou tagata e ala i galuega, o le saunia lea o meaai, o taavale totogi ma faletalimalo faapea le totogiina o fanua na faaaogaina.

8.3 Teuila Festival

Sa faataunuuina le Faaaliga ole Teuila i le vaiaso muamua o Setema seia oo i le aso 4 i le aso 5. Ole tausaga nei na faailogaina ai le atoaga ole 26 tausaga talu ona faataunuuina lenei faamoemoe, ma sa tatalaina aloaia ile Faaaliga o Pese Lotu ile Aso Sa. Ae lei amatalia le vaiaso aloaia ole Teuila, sa faatunuuina isi faamoemoega ile vaiaso i luma ane, e iai le tauvaga Kirikiti Faaperetania, ole tauvaga ole Tausala Faafafine 2016, ma le faamoemoe saili tupe a le Tausala Samoa ole tamoega e faaoga ai lanu eseese poo le Miss Samoa Color Run.

O tu ma aganuu faa-Samoa na avea ma autu ole vaiaso ole Teuila e pei ona iai i tausaga ua tuanai. Sa faatautaia tauvaga o faafiafiaga faaleaganuu i lea vaiaso, faatasi ai ma le tauvaga o le tuuga Fautasi sa lagolagoina e le Pulega o le SIFA, ole tauvaga siva Ailao Afi, ole faailogaina ole vaiaso ole faitau tusi a Samoa, ole polokalame ole Samoa Nei Galo a le Matagaluega o Aoga, Taaloga ma Aganuu, ole 50

Koneseti o faafiafiaga eseese ole Teuila, ole faaaliga o faafiafiaga suifefiloi, o taaloga faaleaganuu, faapea ai ma le siva faamalositino ole zumba. Sa faaalia foi le fiafia o le mamalu ole au fai-faleaiga e lagolago lenei faamoemoe a le atunuu e ala ile gaosiga o taumafa i ona teuga eseese mo nai o tatou tagata faapea tagata maimoa mai i atunuu e mamao na auai mai e maimoa polokalame eseese ole Teuila 2016.

Na tu maualuga le manuia ole faatinoga o lenei faamoemoe ona ole lagolago faaauau pea a le Malo o Samoa, faapea pisinisi ma kamupani na fesoasoani mai e lagolago le Teuila 2016: e iai le SIFA, Bluesky, Faalapotopotoga o Kamupani Vaa a Samoa; Faletupe ole Pasefika i Saute, Shanghai Construction Group, Coin Save/Farmers (Bronze), Faletusi ole Samoa Stationery and Books, Betham Brothers Enterprises Ltd, Samoa Spare Parts, Faletupe ole Samoa Commercial Bank ma le kamupani supamaketi a Frankies.

8.4 Nofoaga mo Faaaliga o Tu ma Aganuu Faa-Samoa

O le Nofoaga mo Faaaliga o Tu ma Aganuu Faa-Samoa (Samoa Cultural Village) o se mataaga e asiasi mai iai tagata tafafo maimoa mai fafo, faapea fo’i tagata Samoa o loo fia maimoa i faafiafiaga ma faataitaiga faasamoa. I totonu o lenei Nuu mo Tu ma Aganuu, o loo faafiafia ai le Ausiva Samoana, faapea ai ma se faili Samoa. E to’a lima tama ae tasi le teine o le ausiva, a o loo iai fo’I nisi teine o le pulega e mafia ona fesoasoani i le ausiva pe a manaomia. E to’a 6 e o loo iai i le faili Samoa. O nei faafiafiaga ma faataitaiga e amata mai i le 10 i le taeao seia oo i le itula e 2 i le aoauli i Aso Lua, Aso Lulu ma Aso Tofi o vaiaso taitasi. E masani fo’i ona faafiafia le Ausiva 51

Samoana i valaulia e ala mai i le tamaitai pule. O nisi o auaunaga e faapea ona faatinoina i lea Nofoaga e aofia ai ma faataitaiga o le gaosiina o siapo ma elei, vaneina o mea taulima, faapea le faataitaiga o le taina o le tatau Samoa. O lo’o maua ai fo’i ma le faleoloa o loo faatau ai vai ma meaai taumafa mama, ma o loo faamautu ai fo’i ma le asosi o Taulasea Samoa. O le Nofoaga mo Faaaliga o Tu ma Aganuu Faa-Samoa, o se mataaga ua sili ona fiafia iai tagata tafafao ma maimoa mai fafo, ma ua maitauina fo’i le to’atele o i latou e asiasi mai i aso taitasi. O le Auga o lea Nofoaga ia tumau ma faaolaola pea tu ma aganuu faaSamoa.

8.5 Polokalame ma Fa'aaliga Tetele E tele ni Polokalame faatino o le nei tausaga sa vaaia ai le toatele o ni tagata tafafao ma maimoa mai fafo sa auai mai ai, e pei o taaloga lakapi (Auckland Blues vs Queensland Reds, Toa Samoa vs. Fiji Bati, Manu Samoa vs. Wales) sa tali malo ai Samoa, le malaga mai o le alo o Samoa ia Joseph Parker ina ua manumalo i le fusi o le siamupini o le lalolagi i taaloga faipelega, faapea fo’i le 30 tausaga o le tauvaga mo le sailiga o se tausala o le pasefika. O nei uma polokalame sa maitauina ai se faateleina o tagata tafafo maimoa mai i Samoa.

E le gata i polokalame ua mae’a ona taua, e iai fo’i nisi polokalame sa galulue faatasi ai le pulega ma nisi o faalapotopotoga e ala i fesoasoani tau seleni, faapea foi fesoasoani tau auaunaga ma galuega faatino. O polokalame nei ua taua i lalo: 1. Auckland Blues vs. Queensland Reds 2. Manu Samoa vs. Wales 3. Pacific Island Surgeons Association Conference 4. SPTO Culinary Training 52

5. Toa Samoa vs. Fiji Bati (30 Years Anniversary) 6. Miss Samoa Color Run 7. Samoa Tourism Sector Excellence Awards 8. Samoa Tourism Forum 9. Samoa Tourism Exchange 10. Samoa Swim Series 11. Disney Visit (Moana Disney Animated Crew Visit) 12. Vailima Marist International 7’s 13. Samoa Independence International 7’s 14. Joseph Parker Visit - Parade 15. AloPaopaoRegatta 16. Samoa Agritourism Policy Setting Forum 17. Miss Samoa Pageant 18. Teuila Festival 19. Miss Pacific Islands Pageant

Ina ua mae’a le konekarate o le Manaia events mo le faafoeina o le sailiga o se tausala Samoa i le tolu tausaga talu ai, sa galue le Events Coordinator i le toe faasalalauina ma le sailiga o seisi faalapotopotogoga e faaauaina foi nei galuega. I le mae’a ai o iloiloga o le komiti, na faamanuiaina ai le ‘Samoa Events Incorporated’ e latou te faafoeina lenei galuega mo le tolu tausaga o i luma mai I le 2016 – 2018.

8.6 Fesootaiga Faatekonolosi ma auaunaga O le vaega o Fesootaiga Faatekonolosi ma lana galuega faatino, o le mataituina lea ma faatumauina le vaaia lea o le tulaga tau-fesootaiga e pei o le initaneti, o le imeli ma ni vairasi e ono aafia ai le masini autu mo fesootaiga, ina ia mautinoa e faaaogaina ma le tatau nei fesootaiga e foia ai le taugata ma le tele o le tupe totogi i masina taitasi, ma puiapuia mai ai i fesootaiga eseese e maua ai le virasi poo faaletonu i fesootaiga. O fesootaiga talafeagai e faataunuuina ma mataituina i taimi uma o lenei piriota.

O le faatauina ma le faapiipiina o le masini fou Windows Server 2012, o se tasi lea o matati’a ua ausia ona ua suia ai le vaega tuai ua umi se taimi o faaogaina ma ona ua laititi foi le avanoa e sefe ma teuina ai faamaumauga o galuega. O le

New server installed faapipiina o le masini o se avanoa lelei lea ua toe faafou ai polokalame ma siitia ai tulaga o galuega ma faaopopoina ai tagata e faaaogaina fesootaiga tele vavave.

O le faapipiina foi o le masini o le Watchguard Firebox M300, ua suia ai le vaega tuai sa faaaogaina aua lava le puipuiina o faamatalaga taua a le ofisa mai i le aafia ai i solitulafono e faia i luga o upega tafailagi ma ua faaopopoina ai le auaunaga, o le faatuatuaina lelei ma faateleina le filifiliga eseese e saogalemu ai mai le tele o vaega e agai iai. Ua suia nei le tulaga o le Ofisa Sinia sa iai mo le vaega o fesootaiga faatekonolosi i se isi tulaga maualuga ina ia saga faamalosia ai pea le galulue faatasi.

O se tasi o galuega faaopopo i le auaunaga a le vaega o fesootaiga faatekonolosi poo fesootaiga televavave, o le fesoasoani lea i le Pulega e ala i le faataotoga o mamanu ma ata mo ni fua, pepa ma tusi faalauiloa, tusi valaaulia, o ni vaega mo meaaalofa, o mea uma ia e tuufaatasia ma lolomi e lenei vaega e faaopopo i ana galuega.

8.7 Alaata Faalauiloa ma Fesootaiga ma le Va i Fafo

O loo faatino pea galuega faaauau tau i fesootaiga ma faalauiloa mo le logologopuialii pea o sui uma ole atinae o Tagata Tafafao Maimoa mai, ma saga faalautele atili ai matafaioi a le Pulega o Tagata Tafafao Maimoa e ala i polokalame ua maea faataatitia, aemaise oni faiga fou e faalauiloa atili ai i Samoa nei faapea le lalolagi atoa.

O le Taiala mo Fesootaiga a le Pulega o loo iai ua maea faataoto ai ala o fesootaiga e tatau ona faaogaina. Ua maea ona molimauina e sui lautele ole Atinae o Tagata Tafafao Maimoa i le atunuu, avanoa fou mo atinae ile taimi ole tala faatatau ole tupe o loo taua, e faatupulaia ai le tamaoaiga ole atunuu, ma ole galuega tauave lea a le Ofisa Sinia o Fesootaiga, ia mautinoa le ausia o taumafaiga uma o galuega tau i fesootaiga ma faalauiloa. E 12 tuufaatasiga o pepa o faamatalaga ua faaperetaniaina o circulars, 6 pepa o faamatalaga o newsletters, ma le 8 pepa o faamatalaga o press releases i totonu ole taimi ole tala faatatau ole tupe o loo taua.

Ona ole lautele ma le lasi o sootaga ile atinae o tagata tafafao maimoa, ua maea foi ona fesootai atu le Ofisa Sinia o Fesootaiga a le Pulega ma le Ofisa o Pulega o Faalavelave Tutupu Faafuasei poo le Disaster Management Office (DMO), faapea le Ofisa ole tau, ina ia mautu le fesootaiga ma le Pulega, aua le faasoa mai o faamatalaga e uiga i suiga matuia ole tau aua le vave logoina atu o sui lautele poo pisinisi ole Atinae o Tagata Tafafao Maimoa. Ole naunautaiga, ia logoina tagata uma e ala i auala eseese o fesootaiga e iai le televise, leitio, imeli ma le telefoni.

O loo faaauau foi galuega a le vaega ole Taiala ma le Faamaopoopoina ole Atinae o Tagata Tafafao Maimoa, ile galulue soosootauau ai ma le vaega o le Faalauiloaina o Samoa a le Pulega e le gata i Samoa ae faapea ona sui i atunuu mamao e ala ile faatulagaga o malaga a tusitala ma le au faasalalau mai i atunuu mamao o loo malaga mai i polokalame faalauiloa aloaia a le Pulega.

O le a faatinoina foi le iloiloga ole Taiala mo Fesootaiga a le Pulega i leisi piriota ole tala faatatau ole tupe.

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9.0 VAEGA O TUPE MA AUAUNAGA LAUTELE

Faatomuaga O lenei vaega e faalagolago iai le faafoeina o le vaaia lelei ma le faasoasoaina tatau o tupe ma aseta faapea foi le aufaigaluega a le Pulega e tusa ai ma tulafono a le Malo faapea tulafono faa-le-va-o-malo talafeagai o loo lima taitaiina ai galuega a Matagaluega ma Pulega a le Malo o Samoa.

9.1 Lipoti o le Tupe 9.1.1 Tala o le Tupe 2016 - 2017 Ua tu'uina atu faatasi i totonu o lenei lipoti faale-tausaga a le Pulega Tagata Tafafao Maimoa, le Tala o le Tupe mo le tausaga faale-tupe mai ia Iulai 2016 ia Iuni 2017.

I le fa'aiuga o le suegā tusi a le Pulega sa faia e Lesa ma Penn CPA ma toe iloiloina e le Ofisa o Su’etusi a le Malo na maua ai fa'aiuga nei:

. O lo'o fa'amaonia le sa'o ma le talafeagai o lipoti mo le tausaga faale-tupe fa'aiuina Iuni 30, 2017. . O lo'o fa'aauauina pea ona tausia e le Pulega tulafono faa-le-vā-o-malō e ta'ita'iina ai galuega fa'a-tausitusi i le tapenaina lea o ana lipoti fa'ale-tupe . O lo'o fa'aauauina pea ona tausia e le Pulega tulafono e ta'ita'iina ai galuega mo le tapenaina o lipoti fa'ale-tupe a le Tulafono Kamupani 2001 ma le Tulafono mo le Puleaina o Tupe 2001 a Samoa. . E le o iai ni fa'aletonu i mataupu tau tupe faapea ai le tausiina o tusi.

9.1.2 Auala e Fa'atautaia ai le Fa'aaogāina o Tupe a le Pulega Sa fa'amaonia e le au Su'etusi i lā latou su'egatusi le mautū o ta'iala po'o tulafono o lo'o iai a le Pulega, mo le fa'atautaia ma le va'aiga lelei o le fa'aaogāina o ana tupe maua ma meatotino ma o nei foi tulafono e iloiloina ma toe fa'aleleia atili pe ā mana'omia. O lo'o fa'aaogāina foi e le Pulega se polokalame fa'akomepiuta (MYOB) mo le saunia vave o lipoti manino tau tupe ma e fesoasoani tele lenei polokalame i le tausiina o tulafono tau tausitusi faapea tulafono a le Pulega.

9.2 Tupe O le 93% o Tupe Maua a le Pulega na faatinoina ai ana galuega i lenei tausaga na faatupeina lea e le Malo (2015/2016: 94.4%). O isi tupe Maua na maua mai lesitala ma fesoasoani tau tupe mo le Teuila, o le fa’aaogaina o aseta a le Pulega, faatauina o nisi o oloa faalauiloa, ma le $100,000 mai le European Union (EU) i lalo o le Poloketi Vai a le Matagluega o Punaoa ma le Siosiomaga mo le fausiaina o ni falelētaua (Garden Toilets) i nisi o alalafaga sa fautuaina ai le Pulega mo tagata tafafao mai ma isi.

E 1.9% na paū ai le tupe maua a le Pulega mai le Malo i le tausaga ($9,050,279) pe a faatusa i le tausaga ua te’a atu (2015.2016: $9,225,441).

9.3 Iloiloga o le Tala o Tupe O loo faaalia mai e le faasiliga o tupe maua e $1,378,259 i le faaiuga o le tausaga faapea ai ma le faaitiitia o aitalafu a le Pulega se tulaga maoa’e ona lelei o le galueaina ma le faasoaina o tupe a le Pulega mo lenei tausaga. O mafuaaga tonu lava o lenei tulaga o le atofaina lea e le Pulega mai vaega tupe maua a nisi o vaega a le Pulega e totogiina ese ai aitalafu a le Pulega mai le tausaga ua te’a. Na faapea foi ona faamalosia le tausisiina e vaega taitasi o le faatino o a latou galuega i latou tupe o totoe.

I le faaiuga o le tausaga na mautinoa le mafai ai e le Pulega i ana aseta ma tupe na totoe ona totogi ese ana aitalafu faavaitaimi na tuai ona taunuu atu o loo faailoa mai e le fua (current ratio) lenei e 2.62:1. I le tausaga ua te’a sa le mafai ai ona faatino lenei tulaga ona o le fua sa iai e na o le 0.12.

9.4 Vaaiga Lautele i le Aufaigaluega a le Pulega 9.4.1 Aufaigaluega E 84 tagata faigaluega a le Pulega mo le tausaga faale-tupe 2016/2017 aofia ai ma sui o le Pulega i Niu Sila ma Ausetalia; o se pau e 4 tagata faigaluega faatusa i le tausaga ua te’a. Ae oo atu i le faaiuga o le tausaga 30 Iuni 2017, e na o le 75 tagata na totoe. I lea fuainumera e na o le 30% o tagata faigaluega e iai ni faailoa mai iunivesite.

O le pasene o tagata na tuua le Pulega i le tausaga e tusa ma le 13% (Tausaga 2015/2016: 17.4%).

O le auiliiliga lenei o le aufaigaluega i vaega taitasi:

VAEGA A LE PULEGA Aofa'iga o le aufaigaluega Vaega Fautua tau Faiga Faavae o le Komiti Faafoe 11 Vaega Maketi ma Faalauiloa 13 Vaega o Fuafuaga ma Atina'e 8 Vaega Su'esu'ega ma Faamaumauga 6 Vaega o Tupe ma Auaunaga Lautele (aofia ai le Cultural Village) 37 Poloketi Tau Fesuiga o le Tau I le Atina’e Tagata Tafafao Maimoa 3 Vaega Faamatagofieina o le Taulaga 6

9.4.2 Aufaigaluega Faamavae I lenei tausaga faaletupe e toa 11 le au faigaluega na faamavae ona o nisi o galuega ua faamanuiaina ai i latou.

9.4.3 Aufaigaluega Malolo Litaea E toatasi na faamutaina ana galuega litaea ona ua ia ausia tausaga faatapulaaina e galue ai.

9.4.4 Maea o Konekarate Na fa’amae’aina le konekarate lona 3 (2013-2016) faa le Pule o Tupe ma Auaunaga Lautele a le Pulega ia Pativaine Petaia-Tevita i le faaiuga o Tesema 2016 faapea ai le

konekarate muamua a le Pule o Fuafuaga ma Atina’e le Susuga ia Suifua Faamatuainu ma ua toe faafouina ai a la konekarate mo le isi tolu tausaga 2016-2019.

9.4.5 Aufaigaluega Fou E toa 6 le aufaigaluega fou a le Pulega i lenei tausaga faaletupe e toe faatumuina ai avanoa a e sa faamavae, siitia o latou tulaga i totonu lava o le Pulega ma le mana’omia ai o ni tagata faigaluega faaopopo i totonu o isi vaega.

9.5 A’oa’oga i atunuu mamao Na toe fa’amanuiaina foi le Pulega i lenei tausaga i nisi o valaaulia na tu'uina mai mo ni a'oa'oga na faia i atunuu i fafo na auai atu iai nisi o le a'ufaigaluega.

O lo'o fa'amanino atu i lalo nei polokalame mo le silafia faapea ai le aufaigaluega sa auai atu iai:

Atunuu Igoa o le Taimi na Faatupeina Sui na Auai I Vaega A’oa’oga faia ai A’oa’oga A’oa’oga 1 Suva, Fiji International 18-20 IRENA & Faamatuainu Fuafuaga & Renewable Iulai 2016 STA Suifua Atinae Energy 2 Iapani Samoan 1-12 JICA Pati Levasa Tupe ma Tatooists Aukuso Auaunaga 2016 Lautele 3 Beijing Saina 2016 Seminar 20 Saina & Lagolago Tupe & on Arts Oketopa STA Te’o, Chris Auaunaga Cultural for – 9 Solomona Lautele, Samoa Novema Patricia Maketi, ma 2016 Salanoa Fuafuaga & Robert Ah Atinae Sam 4 Saina 7-15 Saina & Dwayne Maketi NOvema STA Bentley 2016 5 Okinawa, Japan- 6-14 Saina & Kitiona Pogi Su’esuega & Iapani Pacific Islands Fepuari STA Faamaumauga Tourism Senior 2017 Officials Meeting 6 Thailand Sustainable 30 TIC A Marita Ah Fuafuaga & Community- Aperila – Thailand, Sam Atina’e Based 15 Me STA 59

Ecotourism 2017 Development Training 7 Brisbane Coastal 3-4 Me Poloketi Isamaeli Time Fesuiaiga o le Ausetalia Hazard 2017 Fesuiaiga o Ropeta Lei Tau, Fuafuaga Management le Tau Sam & Atinae Short Course Faamatuainu Suifua

8 Fiji Joint 8-12 Me Fiji & STA Hesed Fautua tau Regional 2017 Ieremia Faiga Faavae Media Isamaeli Time & Fesuiaiga o le Training Tau 9 Guangdong Study 8-26 Me Saina & Aliitasi Sua Tupe & Saina Program for 2017 STA Auaunaga Youth Lautele Leaders 10 Amerika State 13 Me – 3 Malo o Dwayne Maketi Department’s Iuni 2017 Amerika Bentley International Visitor Leadership Program 11 Sri Lanka PATA SUMMIT 16-23 Me STA Kitiona Pogi Su’esu’ega ma 2017 Faamaumauga 12 Beijing Saina Poverty 19 Iuni – Saina & Roger Fautua tau Reduction 4 Iulai STA Stanley Faiga Faavae 2017 13 Beijing & Belt and 20 – 29 Saina & Dulcie Fautua tau Shanghai Road Iuni 2017 STA WongSin Faiga Faavae Saina International Financial Exchange & Cooperation Seminar 14 Manila 6th UNWTO 21-24 Iuni STA Jeddah Su’esu’ega ma Filipaina Conference 2017 Leavai Faamaumauga on Tourism Statistics- Measuring Sustainable Tourism

O soo se sui auai atu i nei polokalame e filifilia e le Pulega e tusa ai ma aiaiga o polokalame aemaise ai le talafeagai tonu o nei polokalame ma galuega o loo faatinoina e tagata faigaluega i totonu o le Pulega ina ia faaleleia ma le siitiaina ai le 60

tulaga o le faatinoina o galuega. E mulimulitaia pea e le Pulega tulaga e tatau ona faatino pe a taliu mai faigamalaga e ala lea i le tuuina atu o lipoti mo nei malaga mo le silafia a le Kapeneta a o lei atoa le 14 o aso talu ona taliu mai faapea ai ma le faatinoina o ni folasaga mo le Aufaigaluega.