Samoa Visitor Survey - July to December 2018
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Samoa Visitor Survey - July to December 2018 Q1.1 ABOUT YOUR VISIT This survey is about your most recent visit to Samoa (Western Samoa). Who should complete this survey? Visitors to Samoa (not Samoan residents). Visitors from American Samoa should also complete the survey. Visitors aged over 18 years. By completing the survey, you are giving consent to participate in this research. Page Break Page 1 of 41 Q1 1. Using the calendar below, please select the date you arrived in Samoa. ________________________________________________________________ Q2 2. How many nights did you spend in Samoa on your most recent visit? ▼ 1 (1) ... 40+ (41) Display This Question: If 2. How many nights did you spend in Samoa on your most recent visit? = 40+ Q2.2 Please fill the number of nights you spent in Samoa. ________________________________________________________________ Page Break Page 2 of 41 Q1.4 3. What was the main purpose of your visit? o Holiday (1) o Business or conference (2) o Visiting friends or relatives / family reunion (3) o Attending a wedding (4) o Honeymoon (5) o Special event - sporting (6) o Special event - cultural (7) o Family faalavelave (8) o Volunteering (9) o Education (10) o Employment (11) o Other, please specify (12) ________________________________________________ Page 3 of 41 Q1.5 4. How did you travel to / from Samoa? (tick as many as apply) ▢ Virgin Australia (1) ▢ Air New Zealand (2) ▢ Samoa Airways (3) ▢ Fiji Airways (4) ▢ Inter Island Airways (5) ▢ Talofa Airways (6) ▢ Real Tonga Airlines (7) ▢ Other, please specify (8) ________________________________________________ Page Break Page 4 of 41 Q128 5. Did you travel by yourself to Samoa? o Yes (1) o No (2) Display This Question: If 5. Did you travel by yourself to Samoa? = No Q1.6 5.1. Who were your travelling companions? (tick as many as apply) ▢ Partner / spouse (1) ▢ Family member(s) (2) ▢ Friend(s) (3) ▢ Work colleagues (4) ▢ Tour group (5) ▢ Organised group (e.g. school, sports etc) (6) ▢ Wedding party (7) ▢ Other, please specify (8) ________________________________________________ Display This Question: If 5. Did you travel by yourself to Samoa? = No Page 5 of 41 Q1.7 6. How many people accompanied you on this trip? ▼ 1 (1) ... 16 or more (16) Page Break Q1.8 7. How did you find out about Samoa as a destination? (tick as many as apply) ▢ Previous visit (1) ▢ Friends / family (2) ▢ Work colleagues / workplace information (3) ▢ Travel agent/agency brochures (4) ▢ Social media (Facebook, Twitter, Instagram etc) (5) ▢ Television or radio programmes (6) ▢ Travel books (e.g. Lonely Planet) (7) ▢ Magazine and newspaper articles (8) ▢ The official Samoa travel website (Samoa.travel) (9) ▢ General travel websites (e.g. TripAdvisor, Trivago) (10) ▢ Web search engines (e.g. Google) (11) ▢ Other, please specify (12) ________________________________________________ Page 6 of 41 Q1.9 8. How influential were the following factors in your choice to visit Samoa? No Influence (1) Prime Reason for (2) (2) (3) (3) (4) (4) (1) Visit (5) (5) Beaches and swimming (Q1.9_1) o o o o o Snorkelling and diving (Q1.9_2) o o o o o Culture and history (Q1.9_3) o o o o o Natural attractions / eco- tourism / photography (Q1.9_4) o o o o o Friends and family in Samoa (Q1.9_5) o o o o o Quiet and relaxing atmosphere (Q1.9_6) o o o o o Easy to access (Q1.9_7) o o o o o Affordability (Q1.9_8) o o o o o Business or conference (Q1.9_9) o o o o o Attending an event (Q1.9_10) o o o o o Warm and sunny weather (Q1.9_11) o o o o o Friendly people (Q1.9_12) o o o o o A safe place (Q1.9_13) o o o o o Cuisine (Q1.9_14) o o o o o Page Break Page 7 of 41 Q1.10 9. How important were the following sources of information when planning your trip to Samoa? Not at all Extremely Important (1) 2 (2) 3 (3) 4 (4) Important (5) (1) (5) Previous visits (Q1.9_1) o o o o o Friends / family (Q1.9_2) o o o o o Work colleagues (Q1.10_14) o o o o o Travel agent/travel brochures (Q1.9_3) o o o o o Social media (Facebook, Twitter, Instagram etc) o o o o o (Q1.9_4) Television or radio programmes (Q1.9_5) o o o o o Travel books (e.g. Lonely Planet) (Q1.9_6) o o o o o Magazine and newspaper articles (Q1.9_7) o o o o o The official Samoa travel website (Samoa.travel) o o o o o (Q1.9_8) General travel websites (e.g. TripAdvisor, Trivago) o o o o o Page 8 of 41 (Q1.9_9) Web search engines (e.g. Google) (Q1.10_10) o o o o o Page Break Q1.11 10. How did you book your travel to Samoa? o Travel bookings were made through a travel agent (1) o I made my own travel bookings using the Internet (2) o Travel bookings were made by a mix of travel agent and online bookings (3) o Travel bookings were made by others (business, friends, relatives) (4) o Other, please specify (5) ________________________________________________ Page Break Page 9 of 41 Q1.12 11. Please select each island that you visited on this trip (hover and click/touch to select the island/s) Off (1) On (2) Savai'i Island (20) Apolima Island (21) Manono Island (22) Upolu Island (23) Display This Question: If 11. Please select each island that you visited on this trip (hover and click/touch to select the... = Savai'i Island [ On ] Page 10 of 41 Q1.12a 11.1 Which place(s) did you go to on Savai'i Island (hover and click/touch to select the place/s)? Off (1) On (2) Tufutafoe (4) Falealupo (5) Falelima (6) Asau (7) Alofaaga Blowholes (8) Taga (9) Sala'ilua (10) Mt Silisili (11) A'opo (12) Afuaau Waterfall (13) Aganoa Beach (14) Tafua Crater (15) Salelologa (16) Tuasivi (17) Pu' apu'a (18) Mt Matavanu (19) Peapea Cave (20) Paia Dwarfs Cave (21) Saleaula Lava Fields (22) Swimming with Turtles (23) Fagamalo (24) Mata o le Alelo Pool (25) Page 11 of 41 Page Break Page 12 of 41 Display This Question: If 11. Please select each island that you visited on this trip (hover and click/touch to select the... = Upolu Island [ On ] Q1.12b 11.2 Which place(s) did you go to on Upolu Island (hover and click/touch to select the place/s)? Off (1) On (2) Mulifanua (4) Leulumoega (5) Saleimoa (6) Matautu (7) Lotofaga (8) Papaseea Sliding Rocks (9) Apia (10) Piula Cave Pool (11) Mt Vaea (12) Robert Louis Stevenson Museum (13) Mary Cathedral (14) Samoa Cultural Village (15) Palolo Deep Marine Reserve (16) Falefa Falls (17) Fuipisia Falls (18) Ti'avea (19) Lalomanu Beach (20) Lepa (21) To Sua Ocean Trench (22) Sopoaga Falls (23) Salani (24) Poutasi (25) Lake Lanoto'o (26) Papapapaitai Falls (27) Region #25 (28) Page 13 of 41 O le Pupu-Pue National Park (29) Page Break Page 14 of 41 Q1.13 12. How many nights did you spend in each islands? Number of Nights Savai'i Island (Q106_29) ▼ Day trip (1 ... 40+ (41) Upolu Island (Q106_26) ▼ Day trip (1 ... 40+ (41) Manono Island (Q106_27) ▼ Day trip (1 ... 40+ (41) Apolima Island (Q106_28) ▼ Day trip (1 ... 40+ (41) Q5.3 13. What type (s) of accommodation did you stay in? (tick as many as apply) ▢ Hotel / Resort (1) ▢ Self Catering / rented accommodation (2) ▢ Holiday home / homestay (4) ▢ Backpackers / Budget / Hostels (5) ▢ Guest houses / B&Bs / AirBnB (6) ▢ Fales (9) ▢ Village homestay (12) ▢ Private home (7) ▢ Other (Please specify) (8) ________________________________________________ Page 15 of 41 Display This Question: If Loop 7 Not Current Loop Q2.1 13.1 How satisfied were you with the following aspects of ${lm://Field/1} in terms of your recent visit? Very Very satisfied dissatisfied 2 (2) 3 (3) 4 (4) (5) (5) (1) (1) Level of service (1) o o o o o Quality, availability and maintenance o o o o o of facilities (2) Overall value for money (3) o o o o o ABOUT YOUR VISIT - ACTIVITIES Q3.1 14. On your most recent visit to Samoa, please indicate the activities that you participated in, and how satisfied you were with your experience. Page 16 of 41 Q3.2 Water based activities: Very Very Didn't dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Visiting the beach (Q14.2_1) o o o o o o Swimming (Q14.2_2) o o o o o o Snorkelling (Q14.2_3) o o o o o o Diving (Q14.2_4) o o o o o o Kayaking / canoeing (Q14.2_5) o o o o o o Fishing (Q14.2_6) o o o o o o Surfing (Q14.2_10) o o o o o o Paddle Boarding (Q14.2_12) o o o o o o Water skiing (Q14.2_13) o o o o o o Sailing / cruising (Q14.2_14) o o o o o o Whale watching (Q3.2_43) o o o o o o Swimming with turtles (Q3.2_44) o o o o o o Page Break Page 17 of 41 Q3.3 Cultural interaction: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Dance / language / art / cooking classes o o o o o o (Q14.3_1) Local markets (Q14.3_2) o o o o o o Island celebrations or events (Q14.3_3) o o o o o o Museum visits (Q14.3_4) o o o o o o Visiting a village (Q14.3_5) o o o o o o Cultural events / festivals (Q14.3_6) o o o o o o Attending church (Q14.3_8) o o o o o o Island night feast and show (Q3.3_16) o o o o o o Umu (Q3.3_17) o o o o o o Page Break Page 18 of 41 Q3.4 Land based activities and touring: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Restaurants, bars and cafes (Q14.4_1) o o o o o o Cultural tours (Q14.4_3) o o o o o o Hiking and trekking (Q14.4_6) o o o o o o Cycling (Q14.4_7) o o o o o o Sightseeing (Q14.4_8) o o o o o o Bird watching (Q14.4_10) o o o o o o Spa / beauty (Q3.4_26) o o o o o o Golf (Q14.4_11) o o o o o o Conservation / animal sanctuary (Q2.4_25) o o o o o o Page Break Page 19 of 41 Q3.5 Shopping: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Local arts (Q14.5_1) o o o o o o Local crafts (Q14.5_2) o o o o o o Local clothing e.g local lava lava (sarong) o o o o o o etc.