Samoa Visitor Survey - July to December 2018
Q1.1 ABOUT YOUR VISIT
This survey is about your most recent visit to Samoa (Western Samoa).
Who should complete this survey? Visitors to Samoa (not Samoan residents). Visitors from American Samoa should also complete the survey. Visitors aged over 18 years.
By completing the survey, you are giving consent to participate in this research.
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Q1 1. Using the calendar below, please select the date you arrived in Samoa.
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Q2 2. How many nights did you spend in Samoa on your most recent visit?
▼ 1 (1) ... 40+ (41)
Display This Question: If 2. How many nights did you spend in Samoa on your most recent visit? = 40+
Q2.2 Please fill the number of nights you spent in Samoa.
______
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Q1.4 3. What was the main purpose of your visit?
o Holiday (1) o Business or conference (2) o Visiting friends or relatives / family reunion (3) o Attending a wedding (4) o Honeymoon (5) o Special event - sporting (6) o Special event - cultural (7) o Family faalavelave (8) o Volunteering (9) o Education (10) o Employment (11) o Other, please specify (12) ______
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Q1.5 4. How did you travel to / from Samoa? (tick as many as apply)
▢ Virgin Australia (1)
▢ Air New Zealand (2)
▢ Samoa Airways (3)
▢ Fiji Airways (4)
▢ Inter Island Airways (5)
▢ Talofa Airways (6)
▢ Real Tonga Airlines (7)
▢ Other, please specify (8) ______
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Q128 5. Did you travel by yourself to Samoa?
o Yes (1) o No (2)
Display This Question: If 5. Did you travel by yourself to Samoa? = No
Q1.6 5.1. Who were your travelling companions? (tick as many as apply)
▢ Partner / spouse (1)
▢ Family member(s) (2)
▢ Friend(s) (3)
▢ Work colleagues (4)
▢ Tour group (5)
▢ Organised group (e.g. school, sports etc) (6)
▢ Wedding party (7)
▢ Other, please specify (8) ______
Display This Question: If 5. Did you travel by yourself to Samoa? = No
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Q1.7 6. How many people accompanied you on this trip?
▼ 1 (1) ... 16 or more (16)
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Q1.8 7. How did you find out about Samoa as a destination? (tick as many as apply)
▢ Previous visit (1)
▢ Friends / family (2)
▢ Work colleagues / workplace information (3)
▢ Travel agent/agency brochures (4)
▢ Social media (Facebook, Twitter, Instagram etc) (5)
▢ Television or radio programmes (6)
▢ Travel books (e.g. Lonely Planet) (7)
▢ Magazine and newspaper articles (8)
▢ The official Samoa travel website (Samoa.travel) (9)
▢ General travel websites (e.g. TripAdvisor, Trivago) (10)
▢ Web search engines (e.g. Google) (11)
▢ Other, please specify (12) ______
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Q1.9 8. How influential were the following factors in your choice to visit Samoa? No Influence (1) Prime Reason for (2) (2) (3) (3) (4) (4) (1) Visit (5) (5)
Beaches and swimming (Q1.9_1) o o o o o
Snorkelling and diving (Q1.9_2) o o o o o
Culture and history (Q1.9_3) o o o o o Natural attractions / eco- tourism / photography (Q1.9_4) o o o o o
Friends and family in Samoa (Q1.9_5) o o o o o Quiet and relaxing atmosphere (Q1.9_6) o o o o o
Easy to access (Q1.9_7) o o o o o
Affordability (Q1.9_8) o o o o o Business or conference (Q1.9_9) o o o o o
Attending an event (Q1.9_10) o o o o o
Warm and sunny weather (Q1.9_11) o o o o o
Friendly people (Q1.9_12) o o o o o
A safe place (Q1.9_13) o o o o o
Cuisine (Q1.9_14) o o o o o
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Q1.10 9. How important were the following sources of information when planning your trip to Samoa? Not at all Extremely Important (1) 2 (2) 3 (3) 4 (4) Important (5) (1) (5)
Previous visits (Q1.9_1) o o o o o Friends / family (Q1.9_2) o o o o o Work colleagues (Q1.10_14) o o o o o Travel agent/travel brochures (Q1.9_3) o o o o o Social media (Facebook, Twitter, Instagram etc) o o o o o (Q1.9_4) Television or radio programmes (Q1.9_5) o o o o o Travel books (e.g. Lonely Planet) (Q1.9_6) o o o o o Magazine and newspaper articles (Q1.9_7) o o o o o The official Samoa travel website (Samoa.travel) o o o o o (Q1.9_8) General travel websites (e.g. TripAdvisor, Trivago) o o o o o
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(Q1.9_9) Web search engines (e.g. Google) (Q1.10_10) o o o o o
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Q1.11 10. How did you book your travel to Samoa?
o Travel bookings were made through a travel agent (1) o I made my own travel bookings using the Internet (2) o Travel bookings were made by a mix of travel agent and online bookings (3) o Travel bookings were made by others (business, friends, relatives) (4) o Other, please specify (5) ______
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Q1.12 11. Please select each island that you visited on this trip (hover and click/touch to select the island/s) Off (1) On (2) Savai'i Island (20) Apolima Island (21) Manono Island (22) Upolu Island (23)
Display This Question: If 11. Please select each island that you visited on this trip (hover and click/touch to select the... = Savai'i Island [ On ]
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Q1.12a 11.1 Which place(s) did you go to on Savai'i Island (hover and click/touch to select the place/s)? Off (1) On (2) Tufutafoe (4) Falealupo (5) Falelima (6) Asau (7) Alofaaga Blowholes (8) Taga (9) Sala'ilua (10) Mt Silisili (11) A'opo (12) Afuaau Waterfall (13) Aganoa Beach (14) Tafua Crater (15) Salelologa (16) Tuasivi (17) Pu' apu'a (18) Mt Matavanu (19) Peapea Cave (20) Paia Dwarfs Cave (21) Saleaula Lava Fields (22) Swimming with Turtles (23) Fagamalo (24) Mata o le Alelo Pool (25)
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Display This Question: If 11. Please select each island that you visited on this trip (hover and click/touch to select the... = Upolu Island [ On ] Q1.12b 11.2 Which place(s) did you go to on Upolu Island (hover and click/touch to select the place/s)? Off (1) On (2) Mulifanua (4) Leulumoega (5) Saleimoa (6) Matautu (7) Lotofaga (8) Papaseea Sliding Rocks (9) Apia (10) Piula Cave Pool (11) Mt Vaea (12) Robert Louis Stevenson
Museum (13) Mary Cathedral (14) Samoa Cultural Village (15) Palolo Deep Marine Reserve
(16) Falefa Falls (17) Fuipisia Falls (18) Ti'avea (19) Lalomanu Beach (20) Lepa (21) To Sua Ocean Trench (22) Sopoaga Falls (23) Salani (24) Poutasi (25) Lake Lanoto'o (26) Papapapaitai Falls (27) Region #25 (28)
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O le Pupu-Pue National Park
(29)
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Q1.13 12. How many nights did you spend in each islands? Number of Nights
Savai'i Island (Q106_29) ▼ Day trip (1 ... 40+ (41) Upolu Island (Q106_26) ▼ Day trip (1 ... 40+ (41) Manono Island (Q106_27) ▼ Day trip (1 ... 40+ (41) Apolima Island (Q106_28) ▼ Day trip (1 ... 40+ (41)
Q5.3 13. What type (s) of accommodation did you stay in? (tick as many as apply)
▢ Hotel / Resort (1)
▢ Self Catering / rented accommodation (2)
▢ Holiday home / homestay (4)
▢ Backpackers / Budget / Hostels (5)
▢ Guest houses / B&Bs / AirBnB (6)
▢ Fales (9)
▢ Village homestay (12)
▢ Private home (7)
▢ Other (Please specify) (8) ______
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Display This Question: If Loop 7 Not Current Loop
Q2.1 13.1 How satisfied were you with the following aspects of ${lm://Field/1} in terms of your recent visit? Very Very satisfied dissatisfied 2 (2) 3 (3) 4 (4) (5) (5) (1) (1)
Level of service (1) o o o o o Quality, availability and maintenance o o o o o of facilities (2)
Overall value for money (3) o o o o o
ABOUT YOUR VISIT - ACTIVITIES
Q3.1 14. On your most recent visit to Samoa, please indicate the activities that you participated in, and how satisfied you were with your experience.
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Q3.2 Water based activities: Very Very Didn't dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Visiting the beach (Q14.2_1) o o o o o o Swimming (Q14.2_2) o o o o o o Snorkelling (Q14.2_3) o o o o o o Diving (Q14.2_4) o o o o o o Kayaking / canoeing (Q14.2_5) o o o o o o Fishing (Q14.2_6) o o o o o o Surfing (Q14.2_10) o o o o o o Paddle Boarding (Q14.2_12) o o o o o o Water skiing (Q14.2_13) o o o o o o Sailing / cruising (Q14.2_14) o o o o o o Whale watching (Q3.2_43) o o o o o o Swimming with turtles (Q3.2_44) o o o o o o
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Q3.3 Cultural interaction: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Dance / language / art / cooking classes o o o o o o (Q14.3_1) Local markets (Q14.3_2) o o o o o o Island celebrations or events (Q14.3_3) o o o o o o Museum visits (Q14.3_4) o o o o o o Visiting a village (Q14.3_5) o o o o o o Cultural events / festivals (Q14.3_6) o o o o o o Attending church (Q14.3_8) o o o o o o Island night feast and show (Q3.3_16) o o o o o o
Umu (Q3.3_17) o o o o o o
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Q3.4 Land based activities and touring: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6) Restaurants, bars and cafes (Q14.4_1) o o o o o o Cultural tours (Q14.4_3) o o o o o o Hiking and trekking (Q14.4_6) o o o o o o Cycling (Q14.4_7) o o o o o o Sightseeing (Q14.4_8) o o o o o o Bird watching (Q14.4_10) o o o o o o Spa / beauty (Q3.4_26) o o o o o o Golf (Q14.4_11) o o o o o o Conservation / animal sanctuary (Q2.4_25) o o o o o o
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Q3.5 Shopping: Very Very Didn’t dissatisfied 2 (2) 3 (3) 4 (4) satisfied participate (1) (1) (5) (5) (6)
Local arts (Q14.5_1) o o o o o o Local crafts (Q14.5_2) o o o o o o Local clothing e.g local lava lava (sarong) o o o o o o etc. (Q14.5_4) Local produce e.g coconut oil etc. o o o o o o (Q14.5_3) Local music (Q3.5_11) o o o o o o
Q3.6 Please tell us about any other activities you participated in
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Q3.7 15. On your most recent visit, how satisfied were you with the following? Very Very Not dissatisfied 2 (2) 3 (3) 4 (4) satisfied applicable (1) (1) (5) (5) (6) The experience of renting a vehicle (5) o o o o o o The experience of using public o o o o o o transport (6) Airport arrival / departure experience o o o o o o (7) The friendliness of the people in o o o o o o Samoa (9) Variety of things to see and do (10) o o o o o o The information that was available when o o o o o o planning this trip (19) The information that was available while in o o o o o o Samoa (20) Internet and phone availability, cost and coverage o o o o o o (14)
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Value for money (16) o o o o o o General shopping opportunities (17) o o o o o o The overall level of service in Samoa (11) o o o o o o
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Q3.8 16. What did you find most attractive or appealing about Samoa on your most recent visit?
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Q3.9 17. What did you find least attractive or appealing about Samoa on your most recent visit?
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Q3.10 18. Is there anything that could have improved your visit to Samoa?
o No (1) o Yes (2) ______
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Q4.1 EXPENDITURE
Information on how much money you spent during your visit helps the planning and development of the Samoa economy.
We would appreciate it if you could fill out this section as accurately as possible.
Q4.2 19. Did you prepay for any of your travel arrangements prior to arrival?
o Yes (1) o No (2)
Skip To: Q4.7 If 19. Did you prepay for any of your travel arrangements prior to arrival? = No
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Q4.3 20. How much did you pay prior to your arrival in Samoa (include purchases made via travel agents and/or the internet)?
Total Spend Currency
Please use numbers only (0)
Prepaid Travel Expenses (1) ▼ Samoan tālā (1 ... Other (9)
Display This Question: If 20. How much did you pay prior to your arrival in Samoa (include purchases made via travel agents... : Currency = Other
Q4.4 Please indicate the currency you used for prepaid travel expenses
______
Q4.5 20.1. How many people does this prepaid expenditure cover (including yourself)? ______Adults (1) ______Children (0-16 years old) (2)
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Q4.6 21. What did your prepaid expenditure include? (tick as many as apply)
▢ International flights (1)
▢ Accommodation (2)
▢ Breakfast or meals (3)
▢ Tours (9)
▢ Domestic transport/transfers (4)
▢ Other (6) ______
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Q4.7 22. Did you spend any money while in Samoa?
o Yes (1) o No (2)
Skip To: Q4.10 If 22. Did you spend any money while in Samoa? = No
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Q4.8 22.2. How much did you spend in Samoa during your last visit? (estimate the amount spent in local currency - Samoan tālā - and enter numbers only e.g. 550)
Savai'i (1) Upolu (2) Other (3)
Accommodation
(Q4.8_1)
Restaurants, cafes &
bars (Q4.8_2)
Vehicle rental
(Q4.8_3)
Petrol (Q4.8_4)
Bus / taxi (Q4.8_5)
Ferry (Q4.8_6)
Groceries (Q4.8_7)
Shopping (e.g. souvenirs, handicrafts) (Q4.8_8)
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Tours and activities
(Q4.8_9)
Donations (church /
family) (Q4.8_17)
Internet / telecommunication services (Q4.8_18)
Other (Q4.8_10)
Q4.9 22.3. In the expenditure estimates you provided above, how many people are included (including yourself)? ______Adults (1) ______Children (0-16 years old) (2)
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Q4.10 23. Is Samoa the only country you visited on this trip?
o Yes (1) o No (2)
Display This Question: If 23. Is Samoa the only country you visited on this trip? = No
Q4.11 24. What other destinations were included?
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Q4.15 25. Would you return to Samoa?
o Yes (1) o No - please give reasons why not (2) ______
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Q133 26. Would you recommend Samoa to others as a place to visit?
o Yes (1) o No - please give reasons why not (2) ______
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Q4.18 27. How satisfied were you with your overall experience of Samoa?
o Very dissatisfied (1) (1) o 2 (2) o 3 (3) o 4 (4) o Very satisfied (5) (5)
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ABOUT YOU
Q5.2 28. How many times have you been to Samoa including this recent visit?
▼ 1 - This was my first time (1) ... 30+ (30)
Q5.4 29. What is your age group?
o 18-29 (1) o 30-39 (2) o 40-49 (3) o 50-59 (4) o 60-69 (5) o 70+ (6)
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Q5.5 30. What is your gender?
o Female (1) o Male (2) o Gender diverse (3)
Q5.6 31. What is your highest qualification?
o No formal qualification (1) o High school qualification (2) o Tertiary/University qualification (3) o Other (4)
Q5.7 32. What is your approximate annual household income? Please only use numbers e.g. 50000 and select a currency.
Annual household income Currency
Please use numbers only (0)
▼ New Zealand Dollar (1 ... Annual household income (1) Other (9)
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Display This Question: If 32. What is your approximate annual household income? Please only use numbers e.g. 50000 and sele... : Currency = Other
Q5.8 Please indicate your currency.
______
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Q5.9 33. Where do you live? (Please select)
▼ Afghanistan (1) ... Zimbabwe (193)
Display This Question: If 33. Where do you live? (Please select) = New Zealand
Q5.10 33.1. Which region do you live in?
o Auckland (1) o Northland (2) o Waikato (3) o Bay of Plenty (4) o Gisborne (5) o Hawke's Bay (6) o Taranaki (7) o Manawatu-Wanganui (8) o Wellington (9) o Marlborough-Tasman-Nelson (10) o Canterbury (11) o West Coast (South Island) (12) o Otago (13) o Southland (14)
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Display This Question: If 33. Where do you live? (Please select) = Australia
Q5.11 33.2. Which state do you live in?
o New South Wales (1) o Northern Territory (2) o Queensland (3) o South Australia (4) o Tasmania (5) o Victoria (6) o Western Australia (7) o Australian Capital Territory (8)
Display This Question: If 33. Where do you live? (Please select) = United States of America
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Q5.12 33.3 Which state do you live in?
o Alabama (4) o Alaska (5) o Arizona (6) o Arkansas (7) o California (8) o Colorado (9) o Connecticut (10) o Delaware (11) o Florida (12) o Georgia (13) o Hawaii (14) o Idaho (15) o Illinois (16) o Indiana (17) o Iowa (18) o Kansas (19) o Kentucky (20) o Louisiana (21) o Maine (22)
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o Maryland (23) o Massachusetts (24) o Michigan (25) o Minnesota (26) o Mississippi (27) o Missouri (28) o Montana (29) o Nebraska (30) o Nevada (31) o New Hampshire (32) o New Jersey (33) o New Mexico (34) o New York (35) o North Carolina (36) o North Dakota (37) o Ohio (38) o Oklahoma (39) o Oregon (40) o Pennsylvania (41) o Rhode Island (42)
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o South Carolina (43) o South Dakota (44) o Tennessee (45) o Texas (46) o Utah (47) o Vermont (48) o Virginia (49) o Washington (50) o West Virginia (51) o Wisconsin (52) o Wyoming (53)
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