ONE GALAXY AT A TIME: NAVIGATING THE UNIVERSE Competitive gaming, bite-sized! For brands, media networks and stakeholders. CURATED BY HURRAH

TUESDAY 11 FEBRUARY

14.00-14.05: KICK-OFF 16.00-17.00: MENTORING PROGRAMME: WORKSHOP TABLES #1 APPROACHING ESPORTS IN A BITE-SIZED WAY 1-TO-1 MENTORS’ TABLE: ARNAUD VERLHAC, ESPORTS BAR DIRECTOR, REED MIDEM MATCHMAKING -ALEXANDER CHEGRINEZ, CBO, STARLADDER VIP ARENA -ANGELA NATIVIDAD, CO-FOUNDER & COO, HURRAH 14.05-14.30: OPENING KEYNOTE -ANNA BAUMAN, MANAGING DIRECTOR, MASTERY IS A STEP BY STEP PROCESS: ON PRACTICAL APPROACHES TO GROWING A FOOTPRINT -DUNCAN CALOW, PARTNER, IAEL (DLA PIPER) -JESSANY V'ANT HOFF, STRATEGIC ALLIANCES MANAGER, HYPERX IN ESPORTS, ONE GALAXY AT A TIME 16.00-18.00 FLORENT ‘ELCHIKITO’ GUTIERREZ — CMO, VITALITY -JOEP MEDDENS, PARTNER, IAEL (HOCKER) PRE- -JULIEN DUPONT, HEAD OF PARTNERSHIPS, SCHEDULED -ROMAIN SOMBRET, CHAIRMAN & FOUNDER, MCES 14.30-15.30: ROUND-TABLE SESSIONS 14.30-15.30 MEETINGS X4 -TOBIAS HEIM, MANAGING DIRECTOR, BUILD A ROCKET GMBH DIVE DEEP INTO THE GAMES' ECO-SYSTEMS - LEAD BY NONE OTHER MENTORING FOR -TOBIAS SCHOLZ, ASSISTANT PROFESSOR, UNIVERSITY OF SIEGEN THAN THEIR PUBLISHERS BRANDS -WENDY LECOT, HEAD OF STRATEGIC ALLIANCES AND DIGITAL MARKETING EXPERTS’ TABLE: VIP ATTENDEES (BY INVITATION) INNOVATION DEVELOPMENT, HYPERX -ALBAN DECHELOTTE, HEAD OF BUSINESS DEVELOPMENT & ONLY 17.00-18.00: SPONSORSHIPS, MENTORING PROGRAMME: WORKSHOP TABLES #2 MENTORS’ TABLE TUESDAY-ADRIEN GUERRA, 11 MARKETING AND COMMUNICATIONS DIRECTOR - FRANCE & BENELUX, BANDAI NAMCO -ANGELA NATIVIDAD, CO-FOUNDER & COO, HURRAH 17.00-18.00 -ALLEN HSU, REGIONAL HEAD OF STRATEGIC PARTNERSHIP AND -BILL LE VOIR-BARRY, CTO IBM ESPORTS AND VIDEO GAMES, IBM CLOSED DOOR ESPORTS DEVELOPMENT, GARENA -DAVID SMITH, FOUNDER AND COO, WOMEN IN GAMES SESSION -BERND GOTTSMANN , SENIOR MANAGER ESPORTS, TENCENT GAMES -JOHANNA BYRANE, HEAD OF BUSINESS DEVELOPMENT , (BY INVITATION) PUBG MOBILE TWICKENHAM STADIUM -FRANÇOIS-XAVIER DENIELE, ESPORTS DIRECTOR UBISOFT EMEA , -KIERAN HOLMES-DARBY, CO-FOUNDER & CGO, EXCEL UBISOFT -OSCAR SORIANO, CEO AND CO FOUNDER, PLAY THE GAME -HUGUES OSSART, SENIOR GLOBAL MARKETING MANAGER, GAMELOFT -RICARDO RODRIGUES, HEAD OF BUSINESS DEVELOPMENT, AMERICAS – -BROADCAST -JAN MICHAEL JAHNKE, SENIOR MANAGER ESPORTS, TENCENT GAMES SERVICES, TELSTRA PUBG MOBILE -ROBB CHIARINI, DIRECTOR ESPORTS, NCSA, UBISOFT -PAUL JOHSON, VP COMMERCIALISATION, COMPETITIVE GAMING -TOBIAS BENZ, DIRECTOR IES AND HEAD OF ESPORTS, UNIVERSITIES GERMANY DIVISION , EA -TODD HARRIS, PRESIDENT, SKILLSHOT -STEPHEN HUTCHINS, MARKETING DIRECTOR, HI-REZ STUDIOS 18.15-18.50 THE GAME SHAKERS AWARDS 15.30-16.00: COFFEE BREAK & MEET-UP 19.00-21.30 WARM-UP COCKTAIL ONE GALAXY AT A TIME: 1-TO-1 14.15-14.35: KEYNOTE BROUGHT TO YOU BY WEPLAY! ESPORTS MATCHMAKING AR: TAKING ESPORTS INTO THE 4TH DIMENSION - A CASE STUDY ON THE RECENT WEPLAY! BUKOVEL MINOR 2020 NAVIGATING THE ESPORTS VIP ARENA UNIVERSE -MAKSYM BILONOGOV, GENERAL PRODUCER, WEPLAY! Competitive gaming, bite-sized! 14.15-16.30 14.35-15.30: FOCUS ON TRAINING NEW TALENT: THE CASE FOR PRE- INTERDISCIPLINARY TRAINING. For brands, media networks and SCHEDULED MODERATOR: TOBIAS BENZ, DIRECTOR IES AND HEAD OF ESPORTS, GERMAN stakeholders. MEETINGS X4 UNIVERSITIES -ANNE-MARIE PECORARO, PARTNER, IAEL (ATURQUOISE) CURATED BY HURRAH -JOSH WILLIAMS, FOUNDER & MANAGING DIRECTOR, THE NUEL WEDNESDAY 12 FEBRUARY -NICHOLAS AARON KHOO, CHAIRMAN, SCOGA VIP ATTENDEES -STÉPHAN EUTHINE , CO-FOUNDER AND DIRECTOR, LDLC OL 9.30-10.00: THE TEAM PERSPECTIVE BROUGHT TO YOU BY LAGARDÈRE SPORTS & ONLY ENTERTAINMENT 15.30-16.30: BUSINESS INSIGHTS: LESSONS FROM FIGHTING GAMES COMMUNITIES HOW ORGS LEVERAGE THEIR PLATFORM TO BRING IN NEW PARTNERS: MULTI-TEAM, SINGLE GAME, MODERATOR: ROBB CHIARINI, DIRECTOR ESPORTS, NCSA, UBISOFT TALENT LED OR EXPERIENTIAL. -ADRIEN GUERRA, MARKETING AND COMMUNICATIONS DIRECTOR - FRANCE & BENELUX, ANIMATED BY JOE HILLS, ESPORTS SALES MANAGER, LAGARDÈRE SPORTS & ENTERTAINMENT BANDAI NAMCO -GLEN CALVERT, COO, -FRANÇOIS “FAUSTER” LE BRUN, SHOUTCASTER, SMASH BROS -JULIEN DUPONT, HEAD OF PARTNERSHIPS, TEAM VITALITY -JEFF PADOVANI, CEO & CO-FOUNDER, NINJA E-SPORTS -LINDSEY ECKHOUSE, COMMERCIAL DIRECTOR, G2 16.30-17.00: COFFEE BREAK & MEET-UP -XAVIER OSWALD, CO-OWNER, TEAM OG 17.00-17.35: BUSINESS INSIGHTS IN ASSOCIATION WITH EVS 10.00-10.30: BUSINESS INSIGHTS BROADCASTING ESPORTS IN MAINSTREAM MEDIA: WHAT DIFFERENCES EXIST IN MEDIA TREATMENT DOING GLOBAL EVENTS ACROSS THE WORLD: WHAT CHANGES DEPENDING ON WHERE YOU PLAY? OVER DIFFERENT TITLES? MODERATOR: CHRISTIE ST. MARTIN, IMC MODERATOR: DUNCAN MCMONAGLE, FOUNDER, ATTENTION SPORTS & MEDIA -LEO DE BIASE, CO-FOUNDER, BBL -BERTRAND AMAR, HEAD OF ESPORTS, WEBEDIA -RONALD ROBINS, FOUNDER & CEO, MINESKI EVENT TEAMS -GUILLAUME NEVEUX, BUSINESS DEVELOPMENT MANAGER, EVS BROADCAST EQUIPMENT -YAUHENI 'GENE' HLADKI, CPO, STARLADDER -MARTA RUIZ DE GAUNA, MANAGING DIRECTOR , UBEAT 10.30-11.00: COFFEE BREAK & MEET-UP -ROBBIE DOUEK, CEO, BLAST PRO TUESDAY 11 17.35-17.55: FIRESIDE CHAT: 3 YEARS IN: HOW LION CEREALS BUILT A VIBRANT PRIDE WITHIN LEAGUE 1-TO-1 11.00-11.45: BUSINESS INSIGHTS: ADAPTING ESPORTS TO VENUES OR VENUES TO OF LEGENDS MATCHMAKING ESPORTS -ALBAN DECHELOTTE, HEAD OF BUSINESS DEVELOPMENT & SPONSORSHIPS, RIOT GAMES VIP ARENA MODERATOR: SAMY OUERFELLI, HEAD OF NEW BUSINESS, FREAKS 4U GAMING GMBH -BÉRENGÈRE CHALVON DEMERSAY, GLOBAL ASSOCIATE MARKETING MANAGER, CPW -DENNIS GEHLEN , CEO,TAKE TV -NIKITA BUFFEE , HEAD OF BUSINESS DEVELOPMENT & PARTNERSHIPS EUROPE , 17.55-18.25: KEYNOTE: BUILDING A GLOBAL ESPORTS GALAXY WHEN YOU'RE NOT A PUBLISHER: THE 11.00-13.00 ALLIED ESPORTS ESL PRO TOUR CASE STUDY PRE- -DISNEYLAND RALF REICHERT, CEO, ESL SCHEDULED MEETINGS X4 11.45-12.15: FIRESIDE CHAT: HOW INVESTORS PICK & BAN 18.25-18.45: THE SPORT PERSPECTIVE: HOW DO YOU TAKE AN ICONIC FOOTBALL BRAND TO THE HOSTED BY ROBB CHIARINI, DIRECTOR ESPORTS, NCSA, UBISOFT ESPORTS UNIVERSE? VIP ATTENDEES -AHMED DEMYATI, PARTNER, MARCO PARTNERS MODERATOR: DUNCAN MCMONAGLE, FOUNDER, ATTENTION SPORTS & MEDIA ONLY -MATTHIEU DALLON, FOUNDING PARTNER, TRUST ESPORTS -DOMINIK HAHN, HEAD OF LICENSING & ESPORT, BUNDESLIGA INTERNATIONAL -SPIKE LAURIE, MANAGING PARTNERHIRO CAPITAL -PSG ESPORTS, FABIEN ALLEGRE, DIRECTOR OF MERCHANDISING AND PARIS SAINT-GERMAIN BRAND FOLLOWED BY 45MIN PITCHING SESSION FROM PARTNERED STARTUPS DIVERSIFICATION 13.00-14.15: NETWORKING LUNCH 13.00- 14.15 : CLOSED DOOR SESSION KEYNOTES & PRIVATE COCKTAIL ADVISORS (BY INVITATION) 19.30-22.30: VIP DINNER – BY INVITATION ONE GALAXY AT A TIME: NAVIGATING THE ESPORTS 1-TO-1 11.00-12.00: MENTORING PROGRAMME: WORKSHOP TABLES #3 MATCHMAKING MENTORS’ TABLES: UNIVERSE VIP ARENA -ALEXANDER CHEGRINEZ, CBO, STARLADDER Competitive gaming, bite-sized! For -ANGELA NATIVIDAD, CO-FOUNDER & COO, HURRAH -ANNA BAUMAN, MANAGING DIRECTOR, ROGUE brands, media networks and 11.00-13.00 -ANNE-MARIE PECORARO, PARTNER, IAEL (ATURQUOISE) stakeholders. PRE- -JESSANY V'ANT HOFF, STRATEGIC ALLIANCES MANAGER, HYPERX SCHEDULED -JULIEN DUPONT, HEAD OF PARTNERSHIPS, TEAM VITALITY CURATED BY HURRAH MEETINGS X4 -ROMAIN SOMBRET, CHAIRMAN & FOUNDER, MCES -TOBIAS HEIM, MANAGING DIRECTOR, BUILD A ROCKET GMBH TOBIAS SCHOLZ, ASSISTANT PROFESSOR, UNIVERSITY OF SIEGEN -WENDY LECOT, HEAD OF STRATEGIC ALLIANCES AND DIGITAL MARKETING VIP ATTENDEES -YAHAYA MAIKORI, PARTNER, IAEL (LAW ALLIANZ) ONLY THURSDAY 13 FEBRUARY 12.00-13.00: MENTORING PROGRAMME WORKSHOP TABLES #4 MENTORS’S TABLES: -ANGELA NATIVIDAD, CO-FOUNDER & COO, HURRAH -BILL LEVOIR BARRY, CTO ESPORTS & VIDEO GAMES, IBM 9.30-10.00: BUSINESS INSIGHTS -DAVID SMITH, FOUNDER & COO, WOMEN IN GAMES SPORTS VS ESPORTS MARKETING: FROM THE TRACK TO THE SCREEN, LESSONS FROM SIM RACING -JOHANNA BYRANE, HEAD OF BUSINESS DEVELOPMENT, TWICKENHAM STADIUM -DARREN COX, PRESIDENT & CEO, TORQUE ESPORTS -KIERAN HOLMES-DARBY, CO-FOUNDER & CGO, EXCEL -SEBASTIAN HORNUNG, MANAGER BRANDED ENTERTAINMENT, DR. ING. H.C. F. PORSCHE AG -OSCAR SORIANO, CO-FOUNDER, PLAY THE GAME -RICARDO RODRIGUES, HEAD OF BUSINESS DEVELOPMENT, AMERICAS – 10.00-10.30: FOCUS ON ASIA BROADCAST SERVICES, TELSTRA TUESDAYARE MOBILE ESPORTS 11 OUTCLASSING ALL OTHER TITLES IN ASIA AND WHY? -ROBB CHIARINI, DIRECTOR ESPORTS, NCSA, UBISOFT -AKSHAT RATHEE, MANAGING DIRECTOR, NODWIN -TOBIAS BENZ, DIRECTOR IES AND HEAD OF ESPORTS, UNIVERSITIES GERMANY -ALLEN HSU, REGIONAL HEAD OF STRATEGIC PARTNERSHIP AND ESPORTS DEVELOPMENT, GARENA -TODD HARRIS, PRESIDENT, SKILLSHOT -RONALD ROBINS, FOUNDER & CEO, MINESKI EVENT TEAMS -SIDNEY KIM, CEO, ROX GAMING 13.00-14.15 NETWORKING LUNCH 10.30-11.00: COFFEE BREAK & MEET-UP

1-TO-1 14.30-16.00 MATCHMAKING MENTORING WRAP-UP, LEARNINGS & TRENDING TOPICS OF ESPORTS BAR *PROGRAMME AS OF 7 FEBRUARY 2020. VIP ARENA CANNES 2020 SUBJECT TO CHANGE. CLOSING TALK BY ARNAUD VERLHAC, ESPORTS BAR DIRECTOR, REED MIDEM 14.30-16.00 PRE- SCHEDULED MEETINGS X3 VIP ATTENDEES ONLY