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Ellen Kuhlman germany, master of exports • big Data explaineD the korn/ferry institute briefings on talent plus: GranTurismo ConverTible, BY MASERATI. Experience more. PJ O’Rourke Is Outraged About Digital Manners The Trouble with the Future & leadership Where Are All the EXPERIENCE No8: Italian Women? The city at night. Selling Stuff on Facebook How Hilti Promotes its Culture Embracing issue 8 Sustainability Ellen Kuhlman DuPont bets on Megatrends finally, a TRuE four-seat convertible gt. Q4. 2011 experience top-down sporting luxury with a four-seat convertible that combines comfort, Pininfarina style and pure driving pleasure Q4.2011 in the Maserati tradition. a 433 hp, race-bred v8 engine and six-speed adaptive automatic transmission deliver thoroughbred performance, enhanced by an unmistakably tuned granturismo exhaust note. inside, a rear seat angle of 22 degrees means four adults can travel in an abundance of space and hand-crafted luxury unmatched by any other convertible gt. and, when it comes to exclusivity and personalization, your Maserati can be uniquely configured top to bottom in countless combinations of colors and materials, to create an automobile as individual as its owner. learn more, and build your own Maserati. visit maserati.us or call 877-my-Maserati ©2010 Maserati North America. All rights reserved. Maserati and the Trident logo are registered trademarks of Maserati SpA. Maserati urges you to obey all posted speed limits. ATTENTION: Korn/Ferry Institute Biefings on Talent & Leadership F.KF10_S34_GTConvert (trim 8 3/8 x 10 7/8”) Last modified: 1.18.10 Re: February 2010 BACK COVER INSERTION Contact R. Madrid [email protected] or at 714.469.6519 about this artwork. Chief exeCutive offiCer Gary Burnison Publisher Michael Distefano editor-in-Chief Joel Kurtzman Creative direCtor Joannah Ralston CirCulation direCtor Peter Pearsall marketing oPerations manager Reonna Johnson board of advisors Sergio Averbach Dennis Carey Robert Hallagan Indranil Roy Michael Bekins Ana Dutra Robert McNabb Jane Stevenson Stephen Bruyant-Langer Joe Griesedieck Byrne Mulrooney Anthony Vardy Cheryl Buxton Contributing editors Chris Bergonzi Stephanie Mitchell David Berreby Glenn Rifkin Lawrence M. Fisher Adrian Wooldridge Victoria Griffith Cover photo: The Korn/Ferry International Briefings on Talent and Leadership is published Courtesy of Dupont quarterly by the Korn/Ferry Institute. The Korn/Ferry Institute was founded to serve Cover art: as a premier global voice on a range of talent management and leadership issues. The Matt Woods Institute commissions, originates and publishes groundbreaking research utilizing Korn/ Ferry’s unparalleled expertise in executive recruitment and talent development combined with its preeminent behavioral research library. The Institute is dedicated to improving the state of global human capital for businesses of all sizes around the world. ISSN 1949-8365 Copyright 2011, Korn/Ferry International Requests for additional copies should be sent directly to: Briefings Magazine 1900 Avenue of the Stars, Suite 2600, Los Angeles, CA 90067 [email protected] Briefings is produced with solar power, FSC-certified Advertising Sales Representative: paper, and soy-based inks, Erica Springer + Associates, LLC in a fully sustainable and 1355 S. Mansfield Avenue, Los Angeles, CA 90019 environmentally responsible (323) 478-9845 manner. [email protected] Circulation customer service phone: 603-965-2232 This is a Skype number with worldwide service. Printed in the USA For reprints, contact Reonna Johnson at 310-843-4126. If you’re a regular reader of this magazine, you’re probably interested in how ideas, in one form or another, help shape the world. Right from the beginning, we worked with brilliant partners, like our friends at Microsoft and Google to design some of the world’s most advanced smartphones. Even great minds from outside the tech world have helped make us who we are, everyone from the actor-journalist, Stephen Fry, to Korn/Ferry, the firm behind this magazine. By working together and sharing ideas we were able to accelerate the pace of innovation. This year Fast Company magazine rated us one of the most innovative companies in the world. Whatever we do next, what’s clear is that it’ll be ideas that will lead the way. htc.com from the ceo \ ‘ c h ā n j \ By Gary Burnison 1 a: To make different in some particular. I am always amused by corporate speak: “out-of-the Since Eve allegedly munched on that box,” “forward leaning,” “transformation,” “tip of the delectable apple, change has been a con- sword,” and — the perennial favorite — “change agent.” stant. As President John F. Kennedy so “De-risking,” “de-leveraging” and “re-regulating” have aptly remarked: “Time and the world do also been in high fashion over the last two years. It all not stand still. Change is the law of life.” comes down to change, the pace of which seems to be Some things, however, do not change. The sound accelerating. of a baby’s cry. Parents trying to provide a better life I recently hit the half-century mark. Ever since, for their children. Or, on the other side of humanity, I’ve been wondering whether I’m still on the front side the often destructive, corruptive nature of greed, of the mountain or if I’ve made the turn to the back money and power. Or the most basic of human frail- face. Is it a sign of age that anything before the Inter- ties: Will I be loved? Will I fit in? What will people net qualifies as “back in the day”? Either the velocity think? Most times, change is progress; other times, of change has accelerated exponentially or the most it is nothing more than a disguise, covering “barbell” fortunate generation in history — the baby boomers societies in which there is even greater separation — have been enveloped in the very change they started. between rich and poor, educated and uneducated, Reminiscing about the last five decades, it oc- privileged and outcast. curred to me that these years may have produced more It has been said that the more things change, change than any other similar stretch in civilization. the more they stay the same. Some things do tran- Today, there are almost twice as many mobile phones scend time, artificial lines on maps called borders, as there were people in the world 50 years ago. In 2010, and even culture: that is, the most basic need for General Motors sold more cars and trucks in China, human beings to belong, to be a part of something which is the world’s largest and fastest-growing auto bigger than themselves. market, than it did in the United States. And yet, These facts of life today have much to do with the number of malnourished people in the world is leadership. Change is table stakes for a leader. Despite estimated at 925 million, despite all the efforts to all of the technological innovations over the last 50 eradicate worldwide poverty and improve the global years, people remain the instruments of change — standard of living. And about one in five adults in the for good and for bad. Elemento limited edition world today has no access to written communication A leader is ultimately accountable for growth — The Graf von Faber-Castell Collection is because of illiteracy. India has 545 million working “outside-in” as well as “inside-out.” Much is talked celebrating the 250th anniversary of Faber-Castell cellphones, yet hundreds of millions more on the about “outside-in” — top-line sales, innovation, new with a very special edition. planet still do not have access to toilets and sanitation products. But less is spoken about “inside-out” — a Like a masterpiece of marquetry, the facilities. On the positive side, the average life expec- leader’s responsibility for engaging, stimulating and cross-grained olive wood is fitted into the barrel in tancy in China increased from 35 years before 1949, developing people. six elements, which are varnished and hand-polished several times. Only in this way does the wood reveal to 73 years in 2009. And, in 2011, two billion people Coach John McKissick has been the high school its flamboyant structure and its quite (a little less than one-third of the world’s population) football coach at Summerville, S.C., since 1952. Dur- extraordinary colouring. David Strick watched the royal wedding in Britain. ing that time, his team has amassed 576 victories and Briefings on TalenT & l eadership Q4.2011 A. W. Faber-Castell Vertrieb GmbH • 90546 Stein • Germany • www.Graf-von-Faber-Castell.com Burnison_CEO_Letter_6-12jk[1}FE2.doc 5 In an era of dynamic and even cataclysmic change, let us remember that the bridge between desire and outcome is not simply empowering others, but rather helping them to empower themselves. Enjoy the Full Value counting (McKissick has no plans to retire), making him the ment from their teams. More to the point, I wondered how of Briefings Online “winningest” coach in the sport at any level — surpassing even many leaders had tried to inspire their teams to the point of such greats as Paul “Bear” Bryant, Vince Lombardi and Joe Pa- saying those words or something similar. The Korn/Ferry Institute’s Briefings offers distinguished narrative on topical issues, terno. McKissick, however, doesn’t speak in terms of coach- The essence of leadership revolves around the other per- which draw on groundbreaking research from the firm’s unparalleled expertise and ing football. What he says is, “I coach kids.” When we visited son. It’s not about what the leader accomplishes, but rather preeminent behavioral research library. The magazine’s website also serves as an McKissick at Summerville High, a young man stopped by his what others achieve. It is not a unilateral action; leadership exclusive destination for executives to convene and hone their leadership skills.
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