FOR IMMEDIATE RELEASE

ARTHUR® Celebrates Special 15th Anniversary Season with All-New Episodes Beginning Monday, October 10 on PBS KIDS GO!® (check local listings) -- Season 15 Begins with Special “24” inspired 15th Anniversary Show -

(Boston, MA, Thursday, September 22, 2011) This Columbus Day, join Arthur and his friends for another season of fun in Elwood City as ARTHUR celebrates its 15th season with a week of all-new episodes premiering Monday, October 10 on PBS KIDS GO! (check local listings). The season opens with a two part, action-packed "24" inspired 15th Anniversary Show, aptly titled "Fifteen." While Arthur rushes home to find his homework before class starts, George gets a shot to win big bucks for Lakewood Elementary on the radio show "15 Minutes of Fame." In the meantime, Kate and Pal battle the evil "Red Claw." Can they all accomplish these missions before their fifteen minutes are up?

The fun continues throughout the week with four more days of new episodes. On Tuesday, October 11, Binky gets caught doing the uncoolest of all the uncool things in the world – holding his mom’s hand in “I Wanna Hold Your Hand.” And in “Whistling in the Wind,” the Tibble Twins learn they aren’t exactly the same when Timmy can’t whistle quite like Tommy. Then, on Wednesday, October 12 Buster tries to track down his secret admirer in “Buster’s Secret Admirer,” while James lets new-found power goes to his head in “The Last King of Lambland.” On Thursday, October 13, Muffy and friends learn how to survive without using money in “Cents- Less” and Buster learns that others’ privacy is something to honor and respect in “Buster the Lounge Lizard.” Finishing off the week on Friday, October 14, the kids celebrate healthy eating and stress reduction techniques in “To Eat or Not to Eat” and “S.W.E.A.T.”

"I'm so grateful to have had the unique opportunity to work on ARTHUR from its very first episode through its current season," said WGBH Senior Executive Producer Carol Greenwald. "It's been both a lot of fun and very rewarding to be a part of such a wonderful team and to create stories that entertain kids while providing them with helpful ways of thinking about the issues they face every day. As we premiere this special 15th anniversary season, we are hopeful that ARTHUR will continue its legacy on air for years to come."

Arthur is produced by © 2011 WGBH Educational Foundation. All Arthur characters and underlying materials (including artwork) TM/© By Marc Brown. WGBH Boston and Cookie Funding for ARTHUR is provided by public television viewers. ® All third party trademarks are the property of their respective owners. Jar Entertainment Inc. Corporate funding is provided by Chuck E. Cheese's . Used with permission. Throughout the new season, your favorite Elwood city friends learn to appreciate the differences in themselves and others when Arthur gets new glasses, Fern and Muffy maintain a friendship through different interests and D.W meets a new friend - named W.D, and more.

Tune in for these and more ARTHUR adventures when all-new episodes premiere Monday, October 10 on PBS KIDS GO! New ARTHUR Website at PBSKIDSGO.org/arthur In celebration of ARTHUR’s 15th anniversary, the ARTHUR website will have an all-new look and fabulous new features! On the site, you can watch your favorite ARTHUR videos and sing along to classic ARTHUR songs with the new karaoke feature. Check out what ARTHUR and friends are up to by exploring interactive surprises on every page! Look for the new website in early October!

The ARTHUR website is also home to most of the series educational materials, including resources, lesson plans, and activities and has features to help kids understand their neighbors, near and far, and gain a better appreciation for the world around them. Visit the ARTHUR website at PBSKIDSGO.org/arthur and watch video clips and full episodes at PBSKIDSGO.org/video. About ARTHUR ARTHUR, based on the best-selling books from Marc Brown, is the longest running kids animated series on television. Over the past 15 seasons, ARTHUR has remained one of the highest rated weekday children's series on PBS among children 6-11. ARTHUR has won numerous awards, including the George Foster Peabody Award, a BAFTA and six Daytime Emmys®—four for Outstanding Children's Animated Program. ARTHUR is produced by WGBH Boston and Cookie Jar Entertainment Inc. Executive producers are Carol Greenwald (WGBH), Toper Taylor (Cookie Jar), and Marc Brown (Marc Brown Studios). Directed by Greg Bailey. Funding for ARTHUR is provided by public television viewers. Corporate funding is provided by Chuck E. Cheese's®. About WGBH Boston WGBH Boston is America’s preeminent public broadcasting producer, the source of one-third of PBS’s prime-time lineup along with some of public television’s best-known lifestyle shows, many public radio favorites, and a roster of children’s programs that empower kids with innovative, entertaining, curriculum-based content. Among the WGBH produced children’s titles: Arthur, Curious George, Postcards from Buster, Between the Lions, Design Squad, Martha Speaks and Fetch! with Ruff Ruffman. WGBH is the number-one producer of websites on pbs.org, one of the most trafficked dot-org websites in the world, and a pioneer in educational multimedia and in technologies and services that make media accessible to the 36 million Americans who rely on captioning or video descriptions. WGBH has been recognized with hundreds of honors: Emmys, Peabodys, duPont-Columbia Awards . . . even two Oscars.

In 2002, WGBH received a special institutional Peabody Award for 50 years of excellence. For more information, go to www.wgbh.org. About Cookie Jar Group Cookie Jar Group develops, produces, distributes and markets quality products to children, their caregivers, parents and teachers. Cookie Jar Group’s products reflect its commitment to providing the best in children’s published content, animated and live action programming and innovative educational and entertainment-driven products worldwide. The group of companies consists of Cookie Jar Entertainment Inc. and Cookie Jar Education Inc. Cookie Jar Entertainment Inc., Cookie Jar Group’s entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children’s properties as “The Doodlebops,” “Caillou,” “Arthur,” “Spider Riders” and “Johnny Test”. Combining globally renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences worldwide. About PBS KIDS GO! PBS KIDS GO! offers early elementary children the opportunity to explore new ideas and new worlds through television, online and community-based programs. For more information on specific PBS KIDS GO! content supporting literacy, science, math and more, visitPBS.org/ pressroom, join our community online on Twitter and Facebook, or visit PBSKIDSGO.org.

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Press Contacts: Jennifer Welsh WGBH Boston 617.300.5470 [email protected]

Mike Wood WGBH Boston 617.300.5334 [email protected]

Photography Contact: Jessica Hartzell WGBH Boston 617.300.5361 [email protected]