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The Most Authoritative Guide to the World's Largest Licensors and Properties, Which Represent Almost $230 Billion in Global Re

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MAY 2013 VOLUME 16 NUMBER 2 ® The most authoritative guide to the world’s largest licensors and properties, which represent almost $230 billion in global Sponsored by retail sales of licensed merchandise, provides sales data and trends for a broad spectrum of popular brands. magentablackcyanyellow ES245914_lic0513_T1.pgs 05.03.2013 05:03 ADV PROTECT. PROACTIVELY. Your intellectual properties possess great value, generate significant IP owners turn to EisnerAmper to protect revenue and represent the essence of your brand and your business. their intellectual properties and maximize These vital assets need to be protected proactively. Don’t put your revenue from their licensing programs by: IP at risk and let profits slip away! n Conducting forensic royalty & compliance audits Contact EisnerAmper today to find out how we have been helping n Providing litigation support the Licensing Community proactively protect its interests for more n Protecting personally identifiable than 20 years or visit www.eisneramper.com information n Valuing intellectual properties, and n Providing business intelligence Let’s get down to business. ® Combining these services with our renowned financial business solutions – including audit, tax and wealth management - EisnerAmper offers a one-stop financial resource to the Licensing Community. www.eisneramper.com EisnerAmper LLP Lewis Stark, CPA Accountants & Advisors Partner-in-Charge Independent Member of PKF International EisnerAmper Royalty Audit and Contract Compliance 212.891.4086 Follow us: [email protected] magentablackcyanyellow ES247678_LIC0513_T2_FP.pgs 05.08.2013 12:12 ADV By Tony Lisanti he exclusive annual retail sales ranking of They include: core properties Better Homes & Gardens and Parents. the world’s largest owners of intellectual ■ Lucas Licensing–Disney acquired George Mattel and Sanrio both reported $7 billion in retail Tproperty, compiled by License! Global, has Lucas’ company, parent to the venerable Star sales earning the No. 5 and No. 6 spots, respectively. been expanded yet again. What began as The Nifty Wars franchise, in October 2012, and is now in Sanrio added $2 billion in retail sales over the prior Fifty in 1998 and was subsequently expanded to 75, the midst of a corporate integration process as year, while Mattel reported the same number as 2011. 100 and 125 licensors, now officially becomes the well as planning for the next film, Episode 7, in Warner Bros. Consumer Products, which reported Top 150 Global Licensors. 2015. $6 billion in retail sales, dropped to No. 7. The addition of more than 25 prominent ■ Classic Media–DreamWorks Animation A major trend that is clearly evident in the Top 150 companies representing many well-known brands acquired the owners of an extensive library of is the continued growth and expansion of the brand not only reflects the popularity and sophistication of classic content including Lassie, Casper and management companies that have added several brand licensing worldwide, but also its importance Rocky & Bullwinkle last July. well-known properties to their respective portfolios. to retailers across all sectors as a bona fide ■ Lazytown–Turner acquired this kids’ property Consider the following examples: merchandising and marketing strategy. with a health and wellness theme in 2011. ■ Iconix, which recently added several brands Despite uncertain economic factors and retail ■ Marathon Media–With an ongoing including Umbro, Buffalo and Lee Cooper, has challenges to varying degrees around the globe, the restructuring of operations and accounting grown consistently, adding $4 billion in retail salient fact is that brand licensing is clearly still methodology, Marathon/Zodiak Kids, which sales since 2009. a growth business. The Top 150 Global Licensors reported $710 million in retail sales for 2011, is ■ Bluestar Alliance joined the Top 150 at No. 35 accounted for almost $230 billion in retail sales of not included in this year’s report. with $1.5 billion in retail sales. licensed products worldwide in 2012. An impressive ■ Other notable licensors–Ford, Paramount, ■ Authentic Brands, which recently added Judith 56 global licensors reported retail sales of $1 billion Lionsgate and Discovery, among others, are Leiber, Hickey Freeman and Hart Schaffner or more. not included in this exclusive report for various Marx Brands to its group, joined the Top 150 at Among the top licensors added to the Top 150 reasons, but their respective properties are No. 61 with $800 million in retail sales. are Meredith, IBML, Rovio, Ralph Lauren, Hershey, still viable in the marketplace and represent an ■ Sequential Brands, which recently added Blue Star Alliance, Authentic Brands Group, Focus estimated $4 billion in retail sales. the Caribbean Joe and Ellen Tracy brands to Brands, Sequential Brands, HIT Entertainment, The Top Global Licensors experienced a few its portfolio, entered the ranking at No. 65, Activision, Televisa, Energizer Brands and Tommy changes this year as one new licensor joined the top reporting $750 million in retail sales. Bahama. These licensors represent dozens of of the list and another reported a significant jump in ■ Saban Brands, which has grown significantly renowned and diverse properties in apparel, retail sales. in a short time and is celebrating its third entertainment and corporate such as Better Homes Disney Consumer Products, once again with the anniversary this month, continued to climb the & Gardens, Everlast, Angry Birds, Marilyn Monroe, distinction as the world’s largest licensor, reported rankings to No. 67 with $650 million in retail Hickey Freeman, Cinnabon, William Rast, Thomas a total of $39.3 billion in retail sales of licensed sales up from $375 million in 2011. the Tank Engine and Skylanders, to name a few. The merchandise worldwide in 2012, including Marvel It’s clearly evident that brand licensing is a vibrant new licensors appearing on the ranking for the first and Lucas. and viable business. As brand licensing continues to time account for almost $30 billion in retail sales of Both Iconix Brand Group and PVH Corp. reported grow, License! Global is well on its way to expanding licensed merchandise worldwide. $13 billion in retail sales 2012, garnering the No. 2 the list again, so get ready for the Top 200 Global Acquisitions and restructurings have resulted in and No. 3 rankings respectively. Licensors in years to come! several licensors being dropped from the rankings, Meredith joined the Top 150 Global Licensors at No. To view the Top Global Licensing Agents list, but still are very much a part of brand licensing. 4, reporting $11.2 billion in retail sales based on its please visit www.licensemag.com. * All global licensors and/or licensing agents submitted retail sales figures, which are based on worldwide sales of licensed merchandise in 2012, unless otherwise noted by (E) (estimated). Some international sales figures may have been slightly affected by currency exchange rates and were based on the most recent rates at press time. License! Global consults various industry sources, financial documents, etc. All companies are public except as otherwise noted as PRIVATE or NON-PROFIT. The Top 150 Global Licensors Report is copyrighted and cannot be used without the written permission of Advanstar Communications and License! Global. May 2013 www.licensemag.com T3 magentablackcyanyellow ES246971_lic0513_T3.pgs 05.06.2013 19:08 ADV DISNEY CONSUMER PRODUCTS and makeup collections for adults. DCP will continue to expand Minnie’s lifestyle 1 product offerings across all categories including fashion and accessories, beauty, $39.3B shoes, consumer electronics and more. Since its launch as a 24-hour channel last JOSH SILVERMAN, EVP, LICENSING, +1.818.544.0001 spring, Disney Junior has ascended to the top among preschool and parent viewers WWW.DISNEYCONSUMERPRODUCTS.COM alike. Disney Junior’s spring consumer products are expanding and gaining shelf The Avengers: Marvel’s The Avengers became the third biggest film of all time in space. Disney Junior is working closely with licensees and major retailers to grow 2012. The Avengers franchise was launched with a near-perfect coordinated strategy new product segments beyond tent pole TV windows, making the franchise’s cast across film, TV, digital, publishing and consumer products. Strong and sustained of characters into a true evergreen property. Planes releases theatrically in the U.S. product sales across action figures, role-play, construction, bedding, apparel, party, August 2013 and internationally throughout the summer. With vehicle role play as a stationery and consumables showed its broad appeal. Add to that future content central part of boys’ play patterns, Planes will deliver hours of imaginative fun and plans, consumer affinity and new product releases and it is clear that it is a franchise play as they re-enact stories filled with colorful characters. In May 2014, Disney-Pixar that has long-term potential. Both the film and products exceeded expectations, will present The Good Dinosaur. Dinosaurs are a key play pattern for boys, and DCP is especially in franchise-indicating categories like bedding and construction. Disney in development on an innovative toy line. Junior: DCP unveiled a colorful and playful assortment of more than 130 toys inspired by four series on the Disney Junior network–Jake and the Never Land Pirates, Mickey Mouse Clubhouse, Minnie’s Bow-Toons and Doc McStuffins. The line features colorful ICONIX BRAND GROUP play sets, figures and feature
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