ISSN: 2302-920X Jurnal Humanis, Fakultas Ilmu Budaya Unud Vol 20.1 Agustus 2017: 178-184
The Meaning of Verbal and Visual Aspect with Reference to “Superheroes” Video Clip By The Script
I Kadek Haryadi Suryanatha1*, I Gede Putu Sudana2, Ni Luh Putu Krisnawati3 123English Department Faculty Of Arts – Udayana University 1[[email protected]] 2[[email protected]] 3[[email protected]] *Corresponding Author
Abstrak
Penelitian ini berjudul The meaning of Verbal and Visual Aspect With Reference To “Superheroes” Video Clip by The Script. Tujuan penelitian ini adalah untuk mengidentifikasi dan mengklasifikasi jenis-jenis visual yang ditemukan dalam music video dari The Script serta menjelaskan makna secara verbal yang terdapat di dalam lagu tersebut. Sumber data diambil dari satu lagu yang populerkan oleh pop band asal Irlandia, The Script. Lagu tersebut adalah Superheroes. Teori-teori utama yang digunakan dalam penelitian ini diadopsi dari teori visual dan verbal yang dikemukakan oleh John Dyer (1993) dan teori meaning dari Leech (1974). Metode yang digunakan dalam penelitian ini adalah metode laporan kualitatif . Diawali dengan menonton video music secara hati-hati, kemudian mencatat data yang berhubungan, sedangkan untuk aspek verbal diteliti dengan menganalisa setiap stanza dari lirik tersebut. Hasil dari penelitian ini ditemukan 19 komponen dari aspek visual. Sedangkan untuk aspek verbal menggunakan tekstual analisis. Sedangkan makna yang digunakan untuk mengetahui arti dari setiap stanza terdapat dua macam dari tujuh macam makna berdasarkan teori. Kata Kunci: Musik Video, Visual, Verbal, Arti, Komunikasi.
1. Background of study In the video clip, there must be a meaning behind the song, and the verbal Music video clip is the most aspect could be analyzed through the commonly used tool for delivering the lyric of the song. In order to interpreting message of songs to viewers.In the lyric of the song to the video clip, analyzing a video clip, there are two therefore, the audio visual is also aspects of sign which are needed to needed to support the content of the figure out the message of the video clip. video clip. The visual aspect, which has been the most important element in Visual aspects are divided into communicating the meaning of the several kinds, According to Dyer video clip and the verbal aspect has (1993). There are: Appearance, Manner, something to deal with text and words. Activity, Props, Setting and Analyzing
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ISSN: 2302-920X Jurnal Humanis, Fakultas Ilmu Budaya Unud Vol 20.1 Agustus 2017: 178-184
photographs or image. Verbal aspects visual and verbal aspect of The Script are divided into two kinds, there are: video clip. textual analysis and non-textual analysis. 2. Problem of Study
A language or simply a word From the background of the study, contains many hidden meanings behind in analyzing the song lyrics the research of it. Each word that we speak, hear and problems can be formulated as follows: listen sometimes can very different 1. What steps of visual aspect used in from what we understand the “Superheroes” video clip by The literally.According to Leech (1974) Script? meaning a word is complex. Leech 2. What is the meaning of the lyrics divided meaning into seven types. There based on the verbal aspects in the are: conceptual meaning, connotative video clip? meaning, stylistic meaning, affective meaning, reflected meaning, collocative 3. Aims of the Study meaning and thematic meaning.
The Script is an Irish pop rock band. Based on the problem of study, the Established in 2001 aims of study are: in Dublin, IrelandThe script already 1. To classify the steps of visual aspect release four albums to date which are, used in “Superheroes” video clip by The Script (2008), Science & Faith the script. (2010), #3 (2012), and No Sound 2. To analyze and describe the without Silence (2014). The single meaning of lyrics based on the “Super Heroes” was included in the verbal aspect in the video clip. latest album “No sound without silence”. The “Superheroes” video clip 4. Research Method this very interesting to analyzed in order In this research, the data of this to get the concept and the massage of study were taken from the Script’s this video for everyone who watch it. music video entitled “Superheroes” and This research focused on the meaning of the lyrics of the song. This video clip was taken from the album entitled “No
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ISSN: 2302-920X Jurnal Humanis, Fakultas Ilmu Budaya Unud Vol 20.1 Agustus 2017: 178-184
Sound Without Silence”. The music (1974).All the data are classified based video entitled “Superheroes” was on the kinds of the visual and verbal chosen as the data source because the aspects. The analyses are continued by music video consists of a deep story analysing the meaning of each stanza. which is closed to our reality which is 5. Result and Discussion represented in their lyrics, connected with the music videos, verbally and This part deals with the result and visually. discussion of the analysis of visual and verbal communication aspects from the The data in this study are collected script video clip by using method of documentation. The 5.1. Kinds of Visual collecting of music video in The Script Communication Aspects will be done with following steps. First, 1. Appearance downloaded The Script music video a. Age “Superheroes” from www.youtube.com. Next Step was watching the video The identification of the age in repeatedly, carefully, and intensively “Superheroes” music video was until the content was understood, and based on the character represented then collect the articles from internet by the actor. The man could be telling about The Script biography were classified into a mature around 30- collected, in order to get more detailed 35 years old and the child could be information relevant to the topic that classified into kid around 5-10 years increases the understanding of the old. elements of the data source.next step b. Gender would be browsing the lyrics from the In “Superheroes” Video clip, the internet, in order to understand the overall classification of gender meaning of the song. The last, the including all of supporting important points found in those music characters could be divided into two video were noted down.The data were which were male and female. analyzed based on the theory of visual and verbal proposed by John Dyer (1993) and theory of meaning by Leech c. Nationality and race
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Based on the appearance of the character put his exhausted face actors probably the actors was an when he go to work. And he African. covered his exhausted when he met d. Hair her daughter. In this video clip, “Superheroes” the b. Eye Contact actor has a normal characteristic just The eye contact between the main like a normal African male that can actor and the supporting character be found in the city. He has bald happened at beginning and nearly hair while the supporting character end of the video clip. has a dyed hair. c. Pose e. Body and Size The pose that occurred in the video The man or the main character of clip was concluded as an active this video clip has big body, around pose. Because they were showed 175-180 cm and the supporting doing an active motion even not in character is a little girl who had a one scene. size like normal girl like, it is d. Clothes around 110 – 120cm. They were using a formal and also f. Looks casual clothes depended on the The main character was just a hard setting of the video clip. The formal working father who can secretly clothes such like grey suit wear by hide his facial expression when she the main character when he pretend met her daughter. Meanwhile the to go to office. As for the little girl supporting character, looked had a the clothes she wear is a casual sad expression when her father not clothes; contained a grey sweater around. with white shirt inside the sweater.
2. Manner 3. Activity a. Expression a. Touch The expression of the main At the near end of the video clip, character of this video clip was there was a scene when the father occasionally changed. The main
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who already back from his work and 5. Setting hugs her daughter on the bridge. The setting of “Superheroes” music b. Body movements video was filmed entirely in suburb It began from both characters woke place located in South Africa. At up and the father goes to work. The first the setting was a mini stage father showed how he walk from his located in a middle of suburb in one house to work place. Next when he city in South Africa. The band was work as a scavenger where he performed in the stage. Then the separate garbage. While the next setting was at the actor house. supporting character play with her Afterwards the setting was at one friend when his father goes to work street which the story was at the although she was not invited. Then actor wanted to go to work. Then it showed the girl play with swings is showed there was a bus top and alone. When sun goes down she met the actor goes to his workplace. his father and hugged her. Next the setting was in a place c. Position of Communication where a garbage dumped, as the The positional communication in place was a place for the actor this video clip refers to the worked. As the story goes, the relationship between the main setting was at a park where it shown character and supporting character the daughter play alone. as a father and a daughter. 6. The Analyzing of Photographs 4. Props and Images There were many props that used in a. Focus and depth of vision this video clip. Beside the Focus and depth vision of this video instrument of the band, properties clips was on the activity of the main that used in this video clip were the character based on the setting he house tools, such as sofa, bed, lamp moves one place to another place. It and other properties such as bag, appeared for the subject outside of doll, pickup car, garbage car, the room. garbage, flare and swing.
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b. Close up 5.2. The Verbal Representation Mostly, in this video used medium Used in “Superheroes” Video shot and also the close up shoot. Clip. c. Lightning and Color The verbal representation for The video clip where filmed in “Superheroes” song was textual various time, so the lighting used in analysis. The interpreter or the analyst this video clip were used in evening discovered the meaning of the song and night scene. without asked the writer or the song Before the both scene there are used itself. It was important to know the a sunshine as a nature lighting. And message of the song.For the verbal in the night scene of this video used presentation in this “Super Heroes” flares to making the video clip more video clip was done by textual dramatically. analysis.The meaning of “Super d. Cropping Heroes” song was about hero. For this In the video clip “Super Heroes” music and video clip the hero is the were not using a cropping, it used a father. It is shown that the “father” work natural movement. secretly as a businessman to made his e. Camera Angle daughter happy, although his original The position of camera angle in this job was not as a business man. video clip used two angles; medium and long angles. 6. Conclusion f. The Special Effect or Montage Based on the analysis, it can be This video were using natural concluded that The Script video clip movement and scene, because of it, under the title “Super Heroes” used six there was no special effect which used main categories of visual in this video clip. communication with total 19 elements
used for this video clip. For the verbal
presentation in this “Super Heroes”
video clip was done by textual analysis.The meaning of “Super Heroes” song was about “the unsung
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hero” who fight his pain everyday made Leech, Geoffrey. 1974. Semantics. Great Britain :Hazell the main character did his job well.This Watson and Viney Ltd. song video clip following a story of a Thescript.com. music. Available from: http://www.thescriptmusic.com/gb/musi poor father and daughter with their c struggle for dignity and future.And the - www.azlyric.com. The Script message of the song is about change the Superheroes Lyric. 2014. Available pain that everyone got in their life into a from : http://www.azlyrics.com/lyrics/script/su power to make someone or yourself perheroes.html happy. This song talked about the - www.youtube.com. The Script. struggle of a man who keep fighting for 2014. Available from : https://www.youtube.com/watch?v=WI his and his beloved one happiness. It is m1GgfRz6M pictured well in the video clip where it shown what the real father is should be doing their job. Through all the pain to make his daughter happy is what the video clip literally showed. As a normal being when someone had been fighting for it all the rest of their life. Everyone must be had a one time that they are going to be struggling, while that’s happen do it right. Because everything in this life is not gained instantly, but from a hard work. True heroes don’t glide to an easy victory. True heroes are the ones who know .what pain feels like. That makes everyone strong and understanding.
7. Bibliography
Dyer, Gillian. 1993. Advertising as Communication. London: Methuen &Co.Ltd
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