MAX FACTOR PRODUCT CATALOGUE
Jul – Dec 2018
1 MAX FACTOR HAS COMBINED SCIENCE AND MAKE-UP ARTISTRY FOR OVER ONE HUNDRED YEARS TO CREATE MARKET-LEADING, ICONIC PRODUCTS.
1872 1914 1918 1920 Max Factor was born on 5th August in Lodz, Max Factor creates the first make-up for Max Factor introduces the Colour Harmony Max Factor invents the word make-up and Russia and went on to open his own hair film, Flexible Greasepaint, to make actors principle to complement women’s natural introduces Society Make-up. and beauty goods shop. appear more human. colouring.
1928 APRIL 1928 JUNE 1932 1935 Lip Pomade is created by Max Factor to Jean Harlow becomes a “platinum blonde” Max Factor builds a Beauty Calibrator to Pan-Cake Make-up is developed to meet provide a glossy appearance to movie and Max Factor develops new make-up help him determine how to use shading to the unique make-up requirements of actresses’ lips on film. shades for light hair. create “the perfect face”. Technioclor film.
1938 1940 1947 1953 Max Factor dies at the age of 66 and his Tru-Colour lipstick is developed by Max Pan-Stick make-up was introduced by Max Crème Puff Make-Up is introduced, the first son, Francis, takes on the name Max Factor, Jr. and tested with the Kissing Factor, designed to be applied “as easily as all-in-one blend of creamy make-up base Factor, Jr. Machine. lipstick”. and powder.
1954 1955 1958 1984 Erace was the first concealer offered to the Hi-Fi fluid make-up was a result of research Max Factor unveils the first mascara to be Max Factor Museum opens in the former retail trade. Originally intended to hide the Max Factor Company had done for applied with a wand from a tube Max Factor Hollywood Make-up Studio at blemishes from the camera. colour television. 1666 N.Highland Ave.
2001 2009 2012 2016 Max Factor introduces 12 hour long-lasting Max Factor launches what is to become its Max Factor introduces Glossfinity: offering Max Factor becomes part of COTY Inc. non-transfer lip colour, “Lipfinity”. bestselling mascara, False Lash Effect a glossy long-wear nail finish mascara.
Today, Max Factor continues to develop innovative make up to inspire glamorous women all over the world.
2 F ACE
3 FACE PRODUCT SUMMARY PRIMER (2)
• FaceFinity All Day Primer • Miracle Prep Illuminating & Hydrating Primer FOUNDATION (9) • FaceFinity All Day Flawless 3 in 1 • Miracle Touch Foundation Foundation • Miracle Match Foundation • FaceFinity Compact Powder • Colour Adapt Foundation • Lasting Performance Foundation • Pan Stik • Radiant Lift Foundation • Healthy Skin Harmony Foundation
CORRECTOR (3)
• MasterTouch All Day Concealer • Radiant Lift Concealer • Colour Corrector Sticks POWDER (2)
• Crème Puff Pressed Powder • Loose Powder
BLUSH (2)
• Crème Puff Blush • Miracle Touch Creamy Blush
BRONZER (1)
• Bronzer HIGHLIGHTER (2)
• Miracle Glow Duo • Miracle Glow Pro Illuminator
• CrèmeCONTOUR Puff Blush (1) • Miracle Touch Creamy Blush • Miracle Contouring Kit
• BronzingSPRAY Powder (1) • Bronzer • Lasting Performance Setting Spray
4 MIRACLE PREP ILLUMINATING AND HYDRATING PRIMER
PRODUCT INFORMATION Max Factor Illuminating and Hydrating Primer helps build the perfect skin canvas for make-up application. • Boosts radiance and hydrates skin whilst extending make-up wear • Formulated with Glycerine • Lightweight, non-sticky formula that utilises elastomers to ensure it glides on and doesn’t settle into pores
APPLICATION / TIPS / RESULTS / +++ A raisin sized drop is more than enough. Gently massage the primer into the skin using fingertips. Make sure to gently pat around the eyes to prevent creasing.
SELLING TIP “Create a smooth, radiant canvas for any make-up look with this primer. It hydrates your skin and firms its appearance.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Radiant Lift Lash Crown Lipfinity Lip Lasting Foundation Mascara Colour Performance Setting Spray
COLOUR PALETTE (1 SHADE)
“ MAKE-UP ARTIST TIP APPLY PRIMER FOLLOWING MOISTURIZER USING A FLAT FOUNDATION BRUSH & SWEEP IT OVER “ YOUR FACE.
5 FACEFINITY ALL DAY FLAWLESS 3 IN 1 FOUNDATION PRODUCT INFORMATION We call it bottled make-up artistry; a blend of three make-up artists’ essentials—primer, concealer and SPF 20 foundation—combined for one easy application step. • A long-lasting high coverage professional looking finish • The primer holds, the concealer corrects and the foundation finishes • A buildable formula allowing women to add more product where attention is needed
• Coverage: High • Finish: Matte • Long-lasting or Regular: Long-lasting • Key benefit: 3 in 1: primer, concealer and foundation
APPLICATION / TIPS / RESULTS / +++ • If applying to dry skin ensure skin is well moisturised before application starts • Result: Flawless matte finish that lasts all day
SELLING TIP “Let me introduce you to our 3 in 1 foundation. It contains primer, concealer and foundation with additional SPF 20 all in one bottle. You can achieve flawless looking skin in minutes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧
Crème Puff Blush Masterpiece Lipfinity Lip
Mascara Colour
MAKE-UP ARTIST“ TIP APPLY WITH A BRUSH AROUND THE T ZONE THEN USE THE WARMTH OF YOUR FINGERTIPS TO SMOOTH THE “ FOUNDATION INTO THE FACE. USE A SMALLER BRUSH TO LAYER UP AND PERFECT ANY IMPERFECTIONS
6 FACEFINITY COMPACT POWDER
PRODUCT INFORMATION A popular Max Factor product since it was first introduced (15 years ago). • Full coverage, perfect for all day and any on-the-go glamour touch-ups • Moisturising formula to hydrate the skin and SPF20 to help protect from the sun • Fragrance-free for those with sensitive skin
• Coverage: High • Finish: Matte • Long-lasting or Regular: Long-lasting • Key benefit: Buildable matte coverage on the go
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • Coverage can be easily built “This is the perfect, every day compact that • When applying on top of liquid foundation, wait will give your skin a satin-like glow. It has a 1-2 minutes before applying Facefinity Compact formula which means the colour won’t fade Powder as the day goes on. Let me show you.” • Result: Matte & even coverage
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧
Mastertouch Masterpiece Masterpiece Colour
All Day Nude Max Mascara Elixir Concealer Palette Lipstick
“
MAKE-UP ARTIST TIP
WHEN TRYING OUT THIS FOUNDATION CHECK THE SHADE MATCHES“ YOUR SKIN TONE IN NATURAL DAYLIGHT. SO ONCE IT’S BEEN TESTED ON THE JAW LINE SEE WHAT THE FOUNDATION LOOKS LIKE “ NEARER THE STORE WINDOWS (OR DOOR) AND USE THE COMPACT MIRROR TO GET A TRUE REFLECTION OF THE COLOUR.
7 LASTING PERFORMANCE FOUNDATION PRODUCT INFORMATION One of Max Factor’s most popular foundations. • Creates an even finish that will last for up to 8 hours • Touch proof and smudge resistant, and it also won’t rub off onto clothes • Unlike some other oil-based formulas it won’t clog pores or irritate sensitive skin • Also available in fragrance free
• Coverage: HIgh • Finish: Natural/Semi-Matte • Long-lasting or Regular: Long-lasting • Key benefit: Instant Touch proof formula
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • The finish is still matte compared to some “Would you like a long lasting foundations so very dry skins should be well foundation? Try our best selling moisturised first Lasting Performance Foundation. It • Result: Semi-matte natural finish, high is easy to use, gives a professional coverage looking finish and lasts for up to 8 hours. Let me demonstrate.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Mastertouch Creme False Lash Lipfinity All Day Puff Effect Mascara Colour & Gloss Concealer Blush
MAKE-UP ARTIST FACT
Test foundation on the neckline. Apply it fairly thickly and if it blends into invisibility it’s the perfect shade.
“
MAKE-UP ARTIST TIP
TO GIVE THE FACE MORE DIMENSION, YOU CAN REVERSE THE USUAL WAY OF APPLYING FOUNDATION.“ IT’S WHAT MAKE-UP ARTISTS SOMETIMES DO AT FASHION SHOWS. AT A CALVIN KLEIN SHOW, “ HIGHLIGHTS WERE APPLIED FIRST, THEN FOUNDATION FOLLOWED BY LOOSE POWDER. IT GIVES A BRILLIANCE TO THE SKIN WHILST STILL GIVING A MATTE FINISH.
8 RADIANT LIFT FOUNDATION PRODUCT INFORMATION Experience the power of enriched formulae and long lasting radiance at once • Enriched with Hyaluronic acid complex, designed to effectively contribute to hydrating the skin • Infused with skin-smoothing micro pearls • SPF 30 helps prevent the signs of ageing and damage from UVB rays
• Coverage: Medium to Full • Finish: Natural Radiance • Long-lasting or Regular: Long-lasting • Key benefit: Long lasting radiance
APPLICATION / TIPS / RESULTS / +++ • For best results use Illuminating and Hydrating Primer before applying the foundation • For the perfect shade match, test 2-3 shades on the jawline. The perfect ideal shade will match the skin perfectly.
SELLING TIP “Give you skin a radiant healthy glow with Max Factor’s Radiant Lift foundation .”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Illuminating & Creme Puff Lash Crown Lipfinity Lip
Hydrating Blush Mascara Colour
Primer
MAKE-UP ARTIST TIP “ APPLY WITH A BRUSH AROUND THE T ZONE THEN USE THE WARMTH OF YOUR FINGERTIPS TO SMOOTH THE “ FOUNDATION INTO THE FACE. USE A SMALLER BRUSH TO LAYER UP AND PERFECT ANY IMPERFECTIONS
9 HEALTHY SKIN HARMONY MIRACLE FOUNDATION PRODUCT INFORMATION The intelligent formula of Max Factor Healthy Skin Harmony Miracle Foundation is better for your skin than no foundation. It adapts to your daily stressors for a fresh and radiant look all day: • 24h hydration • Oil absorbers to control shine where it’s needed • SPF20 helps protect skin from the effects of the sun • Added vitamins
• Coverage: Medium • Finish: Radiant • Long-lasting or Regular: Regular • Key benefit: Intelligent ingredients (24H Hydration, SPF 20, shine control and added vitamins) for a foundation that is better for your skin than no foundation
APPLICATION / TIPS / RESULTS / +++ • Skin loving ingredients for beautiful healthy looking skin
SELLING TIP “Healthy Skin Harmony Foundation is better for your skin than no foundation at all. It is infused with skin loving ingredients and adapts to stresses over the day. Try it to see how it feels on the skin.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Illuminating & Creme Puff MasterTouch Lipfinity Long
Hydrating Blush All Day Lasting
Primer Concealer Lipstick
MAKE-UP ARTIST TIP “ APPLY TO THE FACE USING A CIRCULAR MOTION FINGER TECHNIQUE TO ACHIEVE THAT ‘JUST APPLIED’ FRESH MAKE-UP LOOK AND LET HEALTHY SKIN HARMONY MIRACLE FOUNDATION DO THE “ REST OF THE HARD WORK THROUGHOUT THE DAY.
10 MIRACLE TOUCH FOUNDATION
PRODUCT INFORMATION A multi-benefit, every day product—foundation and powder all-in-one.
• Full coverage foundation that will hide dark circles and imperfections • Buildable formula, so there’s no need to match your foundation shade with concealer • Easy to use, transforming from a solid foundation into a light supple formula upon contact with the skin
• Coverage: Medium to high
• Finish: Natural • Long-lasting or Regular: Regular
• Key benefit: Solid to liquid formula, for a smooth skin
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • We recommend to build in thin layers with sponge “Miracle Touch Foundation is perfect if to the desired coverage you don’t have a lot of time and want an easy every day foundation. It will give you • Watch out: payoff from sponge is high & coverage reat coverage with a lovely dewy is built easily finish.”
• Result: Even looking skin with natural satin matte finish
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ FaceFinity All Masterpiece Clump Defy Colour
Day Primer Nude Palette Mascara Elixir
Lipstick
MAKE-UP ARTIST TIP“ FOR A PROFESSIONAL RESULT SMOOTH IT OVER THE CONTOURS OF THE FACE WITH THE SPECIALLY “ DESIGNED SPONGE. USE THE EDGE OF THE SPONGE TO CONCEAL DARK CIRCLES AND BLEMISHES.
11 MIRACLE MATCH FOUNDATION
PRODUCT INFORMATION A next generation colour-matching foundation that covers and enhances the look of your skin thanks to skin-blur technology and nourishing hydration properties. Max Factor’s Miracle Match Foundation contains a breakthrough formula perfect for achieving a healthy nude make-up look. • Enhanced skin tone thanks to reduced powders and additional translucent micas that give coverage without masking skins natural highlights
• Skin nourishing effect as 40% of the formula is made up of skin conditioning agents • Blurs imperfections thanks to light reflecting particles
• Coverage: Medium to high • Finish: Natural • Long-lasting or Regular: Regular • Key benefit: Most blendable formula of all Max Factor foundations
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • Most blendable formula among all Max Factor “Let me introduce you to our colour foundations matching foundation. Miracle Match gives you a natural looking healthy nude base to • We recommend thin layers as it is a nourishing build from. It will give you flawless looking product. Avoid overloading skin in one go beautiful skin.” • Result: The most natural-skin finish of all our foundations
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ FaceFinity Clump Creme Puff Colour
All Day Defy Blush Elixir
Primer Mascara Lipstick
“ MAKE-UP ARTIST TIP THIS KEY TO THE PERFECT NUDE LOOK IS MAKING IT LOOK UTTERLY EFFORTLESS. TONAL HUES KEEP IT SIMPLE AND NATURAL-LOOKING WHILE NEUTRAL NAIL POLISH AND WELL-GROOMED BROWS FINISH “ THIS ELEGANT LOOK.
12 PAN STIK
PRODUCT INFORMATION A cult beauty classic and a favourite of make-up artists around the world. • Full coverage foundation for a quick, fast base • Helps camouflage broken veins, pigmentation and scarring • Smoothens the appearance of fine lines and wrinkles • Creamy texture that’s easy to apply
• Coverage: High • Finish: Natural • Long-lasting or Regular: Regular
APPLICATION / TIPS / RESULTS / +++ • Can be used all over your face or to hide blemishes • Apply with your fingers to warm the Pan Stick & ensure a smooth coverage • Result: Soft & dewy finish that will even smooth away fine lines & wrinkles
SELLING TIP “Pan Stick provides a full coverage foundation for a quick, fast base on the go.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ FaceFinity All Mastertouch Masterpiece 2000
Day Primer All Day Nude Palette Calorie
Concealer Mascara
“ MAKE-UP ARTIST TIP MATCH THE FOUNDATION WITH THE SKIN TONE OF YOUR JAWLINE TO FIND THE RIGHT SHADE FOR YOU, THEN “ APPLY WITH YOUR FINGERS TO WARM THE PAN STICK & ENSURE A SMOOTH COVERAGE.
13 MASTERTOUCH ALL DAY CONCEALER
PRODUCT INFORMATION Must-have make-up artistry partner to all of Max Factor base products. • Minimises the appearance of dark circles, blemishes or spots • Precision pen format • Light diffusing formula • Non-comedogenic so won’t clog pores
• Coverage: Medium • Finish: Natural • Long-lasting or Regular: Long-lasting
APPLICATION / TIPS / RESULTS / +++ • Apply over foundation to avoid hiding light-reflecting particles • Blend with small brush or ring finger • Look down & apply concealer only under eyes on shadowed areas • If you are finishing look with powder, make sure it’s translucent to avoid caking • Result: professional-looking make-up finish
SELLING TIP “The must have partner to your foundation. Minimises the appearance of dark circles, blemishes or spots.” LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ FaceFinity Facefinity Wild False Lash All Day Compact Shadow Effect Primer Powder Pots Mascara
INTERESTING FACT In 1954, Max Factor released ‘Erace’, the original concealer.
MAKE-UP ARTIST TIP “ TO SUCCESSFULLY COVER UNDER EYE SHADOWS, USE A CONCEALER TONE ONE SHADE LIGHTER THAN YOUR FOUNDATION TO LIFT THE SKIN AND CANCEL OUT SHADOWS. APPLY CONCEALER ONLY “ ONTO THE DARKEST POINTS UNDER THE EYES AND BLEND.
14 RADIANT LIFT CONCEALER
PRODUCT INFORMATION Eyes appear more wide awake and brightened • Designed with a cushioned applicator to enable gentle application and effortless blending. • Long-lasting and luminous formula • Includes Vitamin C & E, as well as light reflecting powders
APPLICATION / TIPS / RESULTS / +++ • Using the cushion applicator, dot a triangle shape under the eye and on darker areas. • Blend by tapping gently into the skin for a seamless finish
SELLING TIP “Max Factor’s Radiant Lift concealer gives great coverage and helps correct any imperfections without looking cakey.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Radiant Lift Creme Puff Lash Crown Lipfinity Foundation Blush Mascara Lip Colour
MAKE-UP ARTIST TIP “ DAB RADIANT LIFT CONCEALER TO THE UNDEREYE AREA FOR AN INSTANT LIFT. FOR FULLER LIPS “ APPLY CONCEALER AROUND THE LIP LINE TO HIGHLIGHT AND GIVE THE ILLUSION OF A FULL POUT.
15 COLOUR CORRECTOR STICKS
PRODUCT INFORMATION Expert colour correctors that blend away skin imperfections for an even, balanced and flawless base. • Revolutionary new format: precision nib for targeted application • Innovation anchored in pioneering Max Factor colour science: opposite colours neutralise • Line-up includes a highlighter to bring light into your look. Perfect for the skin luminosity trend called strobing
APPLICATION / TIPS / RESULTS / +++
• Green: corrects redness • Highlighter: illuminates • Yellow: corrects under eye • Pink: evens out dark spots on light skin circles tones • Lilac: corrects dullness • Peach: evens out dark spots on deep skin tones SELLING TIP “Combine with your primer, foundation and concealer to blend away any skin imperfections to create an even, balanced and flawless base. Take a seat and let me show you have toapply.” LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Creme Puff False Lash Lipfinity Flawless 3in1 Blush Effect Lip Foundation Mascara Colour
COLOUR PALETTE (6 SHADES)
MAKE-UP ARTIST TIP
APPLY THE COLOUR CORRECTOR STICKS STRAIGHT AFTER“ PRIMER BUT BEFORE FOUNDATION, WORKING INTO THE SKIN USING FINGERTIPS. BE CAREFUL NO T TO OVERLOAD THE PRODUCT AS A LITTLE GOES A “ LONG WAY. TO USE THE HIGHLIGHTER, DAB SOFTLY ONTO THE EDGE OF THE CHEEKBONES AND SWEEP TO THE TEMPLE.
16 CRÈME PUFF PRESSED POWDER
PRODUCT INFORMATION The original multi-tasker, described by beauty editors as one of the ultimate glamour products. Invented by Max Factor Junior in 1953, it was the must- have handbag compact, and it’s just as popular today. • Medium to high coverage powder that can be used over moisturiser, foundation or as an all-in-one make-up • Suits all women, especially those with slightly oily skin as it absorbs any excess oils • Available in 10 shades and 1 translucent
• Coverage: Light • Finish: Matte • Long-lasting or Regular: Regular
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • Choose your look by using it alone over moisturizer “Use Crème Puff Pressed Powder to for a fresher base; on top of your foundation for a red set and finish your look in a natural carpet result; or even as an subtle way.” all in one make-up for a groomed, glamorous glow! • Result: natural look in a subtle way
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Creme Puff 2000 Calorie Lipfinity Flawless 3in1 Blush Mascara Lip Colour Foundation
MAKE-UP ARTIST TIP “ FOR A LUMINOUS BASE, APPLY WITH A SMALL BRUSH TO SET THE T-ZONE OR USE THE PUFF TO SET A BEAUTIFUL VELVET SKIN LOOK. CONSIDER LEAVING THE CHEEKBONES FREE OF POWDER TO LET “ THE FOUNDATION SHINE THROUGH.
17 LOOSE POWDER
PRODUCT INFORMATION An ultra fine translucent powder that’s a staple in make-up artist kits. • Skin appears smooth-looking and silky, as the powder acts to blend the make- up • Use as a light veil to set the skin after foundation and blusher has been applied • Areas of shine are controlled
• Coverage: Light • Finish: Matte • Long-lasting or Regular: Regular
APPLICATION / TIPS / RESULTS / +++
• Apply powder after your foundation & blusher to make sure your make-up is set
• Result: soft, groomed-looking complexion that will last all day
SELLING TIP “Try our translucent Loose powder to set your look for the day. It leaves your skin looking smooth and silky and helps to control areas of shine.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Mastertouch Creme Puff Voluptuous Flawless 3in1 All Day Blush False Lash Foundation Concealer Effect
MAKE-UP ARTIST TIP
APPLY AFTER FOUNDATION,“ CONCEALER AND BLUSHER TO SET YOUR LOOK AND SMOOTH AWAY FINE LINES. START BY APPLYING LOOSE POWDER TO THE BACK OF YOUR HAND WITH A LARGE POWDER BRUSH, THEN “ TAP OFF THE EXCESS AND DUST OVER YOUR SKIN IN DOWNWARD STROKES.
18 CRÈME PUFF BLUSH
PRODUCT INFORMATION
• Ultra-light, micronized pigments for a subtle, radiant look
• Like our iconic Crème Puff powder, this Blush includes talc—the softest mineral on earth
• Subtle, buildable formula blends instantly
• Allows you to create multiple looks
APPLICATION / TIPS / RESULTS / +++ • Use rose shades for subtle radiance on warmer skin tones & use mauve shades for subtle radiance on cooler skin tones
• Color intensity increases when applied wet versus dry
SELLING TIP “Add a bit of colour to your make up with our Crème Puff Blush. It is a baked formula that is lightweight and gives a smooth feel. Let me demonstrate howeasy it is to use.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Creme Puff CC Sticks Excess FLE
Pressed The Shimmer Velvet
Powder Highlighter Eyeshadow Volume
“ MAKE-UP ARTIST TIP “ FOR AN AMPLIFIED LOOK, WET YOUR BRUSH BEFORE APPLYING IT ON YOUR CHEEKS.
19 MIRACLE GLOW DUO
PRODUCT INFORMATION A creamy highlighter that can be used to provide a healthy natural radiance, or a dramatic red-carpet glow.
• Quick and easy to use – Only 2 steps to glow
• The creamy formula ensures it doesn’t set into fine lines
• Buildable and blendable formula
APPLICATION / TIPS / RESULTS / +++
• Highlight the areas you want to enhance.. Underneath the eyebrow, on the Cupids Bow, in a C-shape around the eyes and on the Bridge of the nose
• For best results avoid using shimmer – around the nose, on the brow, on the tip of the nose or on the soft part of the cheeks
SELLING TIP “Create beautiful looking skin in 2 quick and easy steps with Max Factor Miracle Glow Duo. Let me show you how simple it is to use.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Healthy Skin Crème Puff Masterpiece Colour Elixir Harmony Blush Max Velvet Mattes Foundation Lipstick
MAKE-UP ARTIST TIP
BRING A TOUCH OF LUMINOSITY TO YOUR FACE AND ENHANCE WHAT’S ALREADY THERE BY ADDING “ HIGHLIGHTER TO THE PLACES THE LIGHT NATURALLY FALLS. USING FINGERS, LIGHTLY TAP THE HIGHLIGHTER “ ONTO THE C SHAPE AROUND THE EYES UNTIL THE HIGHLIGHTER IS VISIBLE, AND DO THE SAME TO THE INNER CORNER OF THE EYES, ON THE CUPID’S BOW AND DOWN THE BRIDGE OF THE NOSE.
20 MIRACLE GLOW PRO ILLUMINATOR PRODUCT INFORMATION The first highlighter of its kind from the brand, new Max Factor Miracle Glow Pro Illuminator offers a universally flattering glow by naturally enhancing features
• Lightweight and non-sticky formula
• Light reflecting particles boost natural luminosity and enhance the skin for a healthy-looking skin
• Easy to use and apply
APPLICATION / TIPS / RESULTS / +++
• Highlight the areas you want to enhance.. Underneath the eyebrow, on the Cupids Bow, in a C-shape around the eyes and on the Bridge of the nose
• For best results avoid using shimmer – around the nose, on the brow, on the tip of the nose or on the soft part of the cheeks
• Can be mixed with foundation to create the ultimate all-over-glow
SELLING TIP “Naturally enhance your features and give yourself a healthy glow with Max Factor’s Miracle Glow Highlighter. Let me show you how to apply it.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Radiant Lift Radiant Lift Lash Crown Lipfinity Lip Foundation Concealer Mascara Colour
COLOUR PALETTE (1 SHADE)
MAKE-UP ARTIST TIP “ APPLY A PUMP OF THIS TO YOUR FOUNDATION FOR AN ALL OVER DEWY GLOW, OR LAYER ONTO FOUNDATION TO HIGHLIGHT AREAS YOU WANT TO POP I.E. THE BROW BONE, CHEEK BONE, ARCH OF THE “ NOSE AND CUPID’S BOW
21 LASTING PERFORMANCE setting SPRAY
PRODUCT INFORMATION The first setting spray from Max Factor, new Max Factor Lasting Performance Setting Spray fixes make-up in place for up to 8 hours.
• Sets make-up with anti-smudge technology
• Quick mattifying formula
• Infused with cucumber extract, the spray with leave you feeling refreshed and revitalised
APPLICATION / TIPS / RESULTS / +++
• Hold the bottle 20 cm away from the face and spray evenly.
SELLING TIP “Increase the longevity of your make-up by using Max Factor lasting performance setting spray. Not only will it keep your make-up in place, it will also keep your skin hydrated.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧
Illuminating Radiant Lift Lash Lipfinity Lip
& Hydrating Foundation Crown Colour Primer Mascara
“ MAKE-UP ARTIST TIP “ SPRITZ GENEROUSLY ONTO THE FACE AND THEN FAN FOR MAXIMUM REFRESHING FEELING.
22 EYES
23 EYES PRODUCT SUMMARY
MASCARAS (13) • False Lash Epic • Voluptuous False Lash Effect • False Lash Effect Velvet Volume • False Lash Effect • False Lash Effect Fusion • Clump Defy • Dark Magic • Volume Infusion • Masterpiece Max • Masterpiece Volume & Definition • Lash Crown • 2000 Calorie • 2000 Calorie Curl Addict
PREP (1) • Miracle Prep Eyeshadow Primer
EYESHADOWS (5) • Wild Shadow Pots • Masterpiece Colour Precision • Masterpiece Nude Palette • Smokey Eye Drama Kit • Smokey Eye Matte Drama Kit
EYELINERS (5) • Excess Intensity Longwear Eyeliner • Colour X-Pert Waterproof Eyeliner • Masterpiece High Precision Eyeliner • Kohl Pencils • Kohl Kajal Liners
BROWS (4) • Eyebrow Pencil • Brow Shaper • Brow Contouring Kit • Brow Highlighter
24 FALSE LASH EPIC
PRODUCT INFORMATION Introducing False Lash Epic Mascara. Designed by Make-up artists to stand up to the zoom, the False Lash Epic brush with Zoom-Action tip captures and magnifies every detail of every lash. No lash is left unseen.
APPLICATION / TIPS / RESULTS / +++
• Apply Mascara to the root of the lashes
• Use the zoom action tip in an up and down motion to catch all the fine hairs and really magnify the epic lash fan
• Result: A Bigger, Bolder, Epic Lash fan Also available in waterproof SELLING TIP “The False Lash Epic brush with zoom-action tip and four types of bristels magnifies every lash to an epic scale. Let me show you how to use it.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Mastertouch Masterpiece High Lipfinity
Flawless 3in1 All Day Precision Liquid Lip
Foundation Concealer Eye Liner Colour
“ MAKE-UP ARTIST TIP MAKE YOUR LASHES READY. THE NEW FALSE LASH EPIC BRUSH MAGNIFIES EVERY LASH TO AN EPIC SCALE. “ ZOOM RIGHT IN. THIS IS MAJOR!
25 VOLUPTUOUS FALSE LASH EFFECT MASCARA
PRODUCT INFORMATION Women said that they like their lashes to be extremely noticeable with a lot of volume and lift for a wide-eye look.
• Voluptuous False Lash Effect Mascara brings more lift and 5x more volume.
• The “Lash Uplift Brush” is revolutionary; new-to-the-world big helix shaped brush with alternated fins and traditional bristles arrangement for a dual action of lifting and loading.
• Formula: contains plumping beads to build volume and a polymer system to ensure strong flexible film for lift hold throughout the day. APPLICATION / TIPS / RESULTS / +++ Also available in • Also available in Waterproof waterproof • The boost tip helps you coat more of the tiny, hard-to-reach lashes • Result: fuller, richer, more lifted lashes for a voluptuous false lash effect look
SELLING TIP “Make your lashes more noticeable with Voluptuous False Lash Effect Mascara. Create fuller, richer, more lifted lashes.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Mastertouch Masterpiece High Lipfinity
Flawless 3in1 All Day Precision Liquid Eye Lip
Foundation Concealer Liner Colour
“ MAKE-UP ARTIST TIP WHEN APPLYING MASCARA, MOST OF US SWEE THE WAND UNDER OUR TOP LASHES. TO CREATE LIFT, I USE THE LASH UPLIFT BRUSH, SWEEPING OVER AND THEN UNDER THE LASHES, TWIRLING THE BRUSH IN MY HANDS AS I “ DRAW IT UPWARDS TO CREATE THE SHAPE.
26 FALSE LASH EFFECT VELVET VOLUME MASCARA
PRODUCT INFORMATION The secret to a full lash look without feeling stiff with False Lash Effect Velvet Volume Mascara is the combination of:
• A unique ‘Lavish Volume Brush’: The Lavish Volume Brush has been expertly designed to provide super smooth application
• A new anti-brittle Mousse Formula: The velvety black anti-brittle mousse is formulated with a combination of natural beeswax and glycerin to give a touchably soft lash feel
• A perfect Separation: The offset bristle spacing detangles and catches every lash, no matter how short or fine
APPLICATION / TIPS / RESULTS / +++
• Result: creates touchable, soft, volumized lashes for a smoldering eye look
SELLING TIP “Does your usual mascara leave your lashes feeling stiff? Velvet Volume from Max Factor can give you the volume you are looking without leaving your lashes brittle and stiff.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Masterpiece High Masterpiece Lipfinity Flawless 3in1 Precision Liquid Nude Palette Colour & Foundation Eye Liner Gloss
MAKE-UP ARTIST TIP THE SECRET TO ALLURE IS QUIET CONFIDENCE AND THE ULTIMATE SMOKY EYE WITH VELVETY, DARK,
VOLUMISED LASHES WILL DELIVER THAT. THE MAKE-UP ARTIST’S TECHNIQUE IS ALL ABOUT
“ CONTRASTS—A SPARKLING WHITE EYE STANDS OUT AGAINST VOLUPTUOUS LASHES AND DARK LIDS. BRING OUT THE SHAPE OF THE EYE WITH A TRANSLUCENT WASH“ OF COLOUR ACROSS THE LIDS AND FINISH WITH ONE COAT OF NEW VELVET VOLUME MASCARA FOR VOLUPTOUS, FEMININE LASHES THAT ARE VOLUMISED AND FEATHERY TO TOUCH. THIS OPENS UP THE EYES AND TRANSFORMS THEM IMMEDIATELY.
27 FALSE LASH EFFECT MASCARA
PRODUCT INFORMATION An award-winning mascara with more than 20 global beauty awards, and it’s a best seller.
• Creates lashes that double their appearance
• Has a Liquid Lash™ Formula that volumises and separates the lashes using the now celebrated False Lash Effect brush that coats every single lash
• Easy to remove, simply use an eye make-up remover
APPLICATION / TIPS / RESULTS / +++
• Also available in Waterproof • The boost tip helps you coat more of the tiny, hard-to-reach lashes
• Result: fuller, richer, more lifted lashes for a voluptuous false lash effect look Also available in waterproof SELLING TIP “False Lash effect is a faviourite of many professional make-up artists. It creates lashes that double their appearance and the brush is designed to help coat more of the tiny hard to reach lashes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Mastertouch Masterpiece High Colour Elixir
Flawless 3in1 All Day Precision Liquid Velvet Mattes
Foundation Concealer Eye Liner Lipstick
MAKE-UP ARTIST“ TIP SIMPLY SWEEP THE PRODUCT FROM ROOT TO THE TIP OF YOUR LASHES TO INSTANTLY SEPARATE AND “ BUILD VOLUME. ADD FURTHER STROKES BUILD BIG VOLUME FOR A GLAMOROUS OCCASION OR NIGHT..
28 CLUMP DEFY MASCARA
PRODUCT INFORMATION The mascara for women who don’t want to compromise on their lash look—it gives 200% more volume* with NO clumping (*vs. bare lashes).
• The ‘Anti Clumps’ brush is a revolution: with a loading well in the curve ofthe brush it ensures lashes are saturated with mascara for a mega volume result, whilst the bristles hug the lashes to define and separate
• Formula allows for multiple strokes to build the look and for reapplication - and still with NO clumping
• Easy to remove, simply use an eye make-up remover
APPLICATION / TIPS / RESULTS / +++
• Result: a beautifully volumized, lengthened clump-free look
SELLING TIP “Try our Clump Defy Mascara to achieve a volumised lash without any clumping. Because no clumps are formed you can easily refresh you look later in the day.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ FaceFinity Facefinity Creme Puff Lipfinity All Day Compact Blush Lip Primer Powder Colour
INTERESTING FACT
Max Factor introduced the first mascara wand in 1958.
“ MAKE-UP ARTIST TIP THE TECHNIQUE IS ALL IN THE BUILD. KEEP APPLYING LAYER AFTER LAYER FOR A POLISHED MEGA “ VOLUME LASH LOOK, WITH ZERO CLUMPS
29 DARK MAGIC MASCARA
PRODUCT INFORMATION You can now achieve instant and dramatic lash transformation with Dark Magic Mascara. It’s the make-up artists touch in your hands
• DRAMATIC VOLUME – Workable formula that gives intense colour
• INSTANT RESULTS– Wave action brush that uniformly coats the lashes
• IN CONTROL – First of a kind pack with grip that drives styling confidence
APPLICATION / TIPS / RESULTS / +++ • Apply to the roots of the lashes and with a smooth stroke move to the tips. The formula and brush coat every lash evenly. Apply more coats for an even bolder, darker eye look.
• Result: An instant, dark, bold even look
SELLING TIP “Get a professional, magazine eye look with Dark Magic mascara from Max Factor. It is so simple to use you can make a bold statement in 5 minutes”
LINK SELLING / COMPLIMENTARY`
➧ ➧ ➧ ➧ Heathy Skin Brow Colour Colour Elixir Harmony Contouring Xpert Lipstick Foundation Kit Liner
MAKE-UP ARTIST TIP “ WORK THE MASCARA USING THE SOFT ERGONOMIC GRIP FROM SIDE TO SIDE, ROOT TO TIP. LOOK DOWNWARDS TO APPLY TO THE TOP LASHES AND LOOK UP TO APPLY TO THE LOWER LASHES. USE THE “ FLARE TIP TO MAKE ANY FINISHING TOUCHES.
30 VOLUME INFUSION
PRODUCT INFORMATION Achieve outstanding volume and beautifully healthy-looking lashes with new Max Factor Volume Infusion Mascara.
• Ultimate Volume & Care
• Caring, soft fibre brush
• Infused with Biotin and Keratin
APPLICATION / TIPS / RESULTS / +++
• Look up and apply to the lower lashes.
• Look down into a mirror and work the mascara wand side-to-side from root to tip.
• Use the end of the wand to coat each lash for a defined look.
• Wait 10 seconds before applying a second coat to the lashes.
SELLING TIP “Let me introduce you to Volume Infusion Mascara. It delivers a healthy lash look and feel with no compromise on volume.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Miracle Prep Masterpiece Colour Elixir Flawless 3in1 Eyeshadow Nude Palette Honey Foundation Primer Lacquer
MAKE-UP ARTIST TIP
LOOKING AFTER AND CARING FOR THE EYES AND EYE-AREA CAN EASILY BECOME A CONCERN FOR A LOT OF “ WOMEN. LASHES AND BROWS CAN THIN AND IT IS EASY TO DAMAGE YOUR LASHES DAILY THROUGH MAKE-UP “ REMOVAL, RUBBING THE EYES OR FROM TREATMENTS THAT CAN BE HARSH. THE VOLUME INFUSION MASCARA CREATES AMAZING VOLUME AND GIVES HEALTHY LOOKING LASHES.
31 MASTERPIECE MAX MASCARA
PRODUCT INFORMATION Perfect for the woman who desires volumised, yet defined lashes.
• Lashes look smooth as the volume boosting formula is paired with the advanced IFX brush which has a dual combing action to detangle and separate lashes as the mascara is applied making them appear sleek and smooth
• Smudge and touch-proof, it is a great choice for sensitive eyes and contact lens wearers
• Easy to remove, simply use an eye make-up remover
APPLICATION / TIPS / RESULTS / +++ • Result: dramatical volumized lashes with a smooth & precise finish for ultimate polished glamour
SELLING TIP “This mascara is perfect if you are looking for volume and defintion in your lashes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity Kohl Excess Colour Elixir
Compact Pencils Shimmer Velvet Mattes
Powder Eyeshadow Lipstick
MAKE-UP ARTIST TIP “ REMOVE THE WAND FROM THE TUBE—NEVER PUMP IT—AND APPLY FROM THE ROOTS THROUGH TO THE TIPS IN ONE SMOOTH SWEEP. ALWAYS WAIT UNTIL IT IS TACKY BEFORE APPLYING A SECOND OR THIRD “ COAT.
32 MASTERPIECE VOLUME & DEFINITION MASCARA
PRODUCT INFORMATION A classic Max Factor mascara that creates separated and defined lashes.
• Winning combination: the classic IFX brush gives precise application and evenly coats individual lashes, teamed with a smudge, clog and clump proof volumising formula
• Easy to remove, simply use an eye make-up remover
APPLICATION / TIPS / RESULTS / +++ • This mascara beautifully frames the eyes to make them stand out, creating a look that is on a par with a make-up artist’s finish
• Result: a beautiful, professional-looking lash effect
SELLING TIP “This mascara beautifully frames the eyes to make them stand out and give a professional looking lash effect.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ Facefinity Masterpiece Colour Compact Nude Palette Elixir Powder Lipstick
INTERESTING FACT When first launched one sold every 2.5 seconds.
MAKE-UP ARTIST TIP
TO FULLY FRAME YOUR EYES, YOU HAVE TO BE ABLE TO APPLY MASCARA EVENLY TO THE LASHES— “ ESPECIALLY TO THOSE IN THE INNER AND OUTER CORNERS OF THE EYES AND THE LOWER LASHES. MANY “ TRADITIONAL WIRE BRUSH MASCARAS ARE NOT PARTICULARLY FLEXIBLE AND AS A RESULT IT CAN BE DIFFICULT TO REACH AND EVENLY COAT LASHES—EVEN FOR PROFESSIONAL MAKE-UP ARTISTS.
33 LASH CROWN mascara
PRODUCT INFORMATION The Lash Crown Brush is your make-up artist tool to enhance your lashes. Lash Crown lengthens, defines and magnifies lashes from root to tip for a full fanned out lash crown.
• Superior bristle configuration for unbelievable definition from top to base of the lashes
• Right sized and cleanly wiped comb to access every corner and inner lash
APPLICATION / TIPS / RESULTS / +++
• Use the flat side of the wand to comb through the lashes to separate each lash. Then use the crown-tipped brush side, take the wand into the inner corner of the lashes and coat with the product to ensure an even distribution
• Result: creates an even crown of perfectly defined and voluminous lashes
SELLING TIP “Lash crown mascara captures even the tiniest of lashes to magnify, lengthen and multiply them. Please take a seat so I can show you the volumising effect this innovative brush has.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ FaceFinity Facefinity Brow Lipfinity Long
All Day Compact Shaper Lasting Lipstick
Primer Powder
MAKE-UP ARTIST TIP“ SIMPLY SWEEP THE PRODUCT STARTING FROM THE LASH LINE AND ADD FURTHER STROKES FOR MORE VOLUME. THE CROWN-TIPPED BRUSH SIDE WILL BE YOUR BEST FRIEND TO DISTRIBUTE THE PRODUCT “ EVENLY.
34 2000 CALORIE MASCARA
PRODUCT INFORMATION Defined as an iconic Max Factor mascara, having dressed lashes for more than 25 years (it was launched in 1989), and still a firm favourite amongst professional make- up artists, including Pat McGrath.
• Unique Dramatic Volume formula fattens lashes by an enormous 300%* (*vs. bare lashes)
• Also available in 2000 Calorie Waterproof
• Fragrance and fibre free for sensitive eyes
• Easy to remove using an eye make-up remover
Also available in APPLICATION / TIPS / RESULTS / +++ waterproof
• Result: dramatic, bold volumised lashes or glamorously curved lashes
SELLING TIP “An iconic mascara, Max Factor 2000 calorie gives you a bold lash look with 300% more volume versus your bare lashes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Miracle Kohl Colour Elixir Colour Elixir Match Pencils LipLiner Velvet Mattes Foundation Lipstick
MAKE-UP ARTIST TIP
USE THE TIP OF THE WAND ACROSS THE LOWER LASHES, THEN“ SWEEP THE BRUSH FROM THE BASE TO THE TIPS OF THE UPPER LASHES, FOR ADDED DRAMA IN SECONDS. ALTHOUGH THE LASH LOOK IS “ BOLD, THE REMOVAL OF THE MASCARA IS SO EASY, JUST GENTLY WIPE AWAY WITH A SIMPLE EYE MAKE-UP REMOVER.
35 2000 CALORIE CURL ADDICT MASCARA PRODUCT INFORMATION Women can now achieve both volume AND curl with one product, for vivacious curls and outrageous volume.
• The shorter brush (20mm) enables for a more controlled, precise application on the lashes (the average width of a human eye is 36mm)
• Formula: The high level of solids and less wet formulation provides buildability for adding extra layers and increasing volume, yet still dries fast for maximum curl hold!
• A unique sister to the iconic 2000 Calorie Mascara
• Easy to remove using an eye make-up remover
APPLICATION / TIPS / RESULTS / +++
• Result: Vivacious curls and outrageous volume, over and over and over
SELLING TIP “Let me introduce you to Max Factor 2000 Calorie Curl Addict. A lash curler and mascara in one.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Miracle Creme Puff Creme Puff Colour
Match Pressed Blush Elixir
Foundation Powder Gloss
“ MAKE-UP ARTIST TIP APPLY MULTIPLE LAYERS TO BUILD THE PERFECT LASH CURL. NO NEED TO HOLD IN BETWEEN “ APPLICATIONS, THE FORMULA IS DRY ENOUGH TO HOLD THE CURL IN PLACE.
36 WILD SHADOW POTS
PRODUCT INFORMATION With up to 13 colours to pick from, the Wild Eyeshadow Pots invite women to be brave and play with colour.
• Pigment packed formula for bold colour looks
• Instant impact in just one sweep
• Apply wet, using a brush, for an even more intense shade splash
APPLICATION / TIPS / RESULTS / +++
• Women can be their own make-up artist!
• Mix & match colors, play & experiment
• Apply wet, using a brush, for an even more intense shade splash
• Result: bold, bright, eye-catching
SELLING TIP “Do you like to play with colour? Max Factor Wild Shadow pots have bold colours so you can play and experiment to get the look you are after.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day False Lash Effect Colour Elixir Colour Elixir Flawless 3in1 Mascara LipLiner Lipstick Foundation
MAKE-UP ARTIST TIP
GET CREATIVE AND USE THE WILD SHADOW POTS TO ADD A POPPING FLASH OF COLOUR AROUND THE
EYES. USING A SLIGHTLY WET, SMALL“ EYESHADOW BRUSH, DIPPED INTO A POT, LINE ALL THE WAY “ AROUND THE EYES, TOP AND BOTTOM. THE THICKER THE LINE, THE MORE IMPACT. THEN EMPHASISE WITH THICK LASHES USING CURL ADDICT MASCARA, WHICH WILL GIVE THE LOOK EXTRA EDGE.
37 MASTERPIECE NUDE PALETTE
PRODUCT INFORMATION The Nude Palette is the go-to glamour essential.
• The baked formula gives more pigments for richer, long lasting colour
• It’s buildable velvety smooth, eyeshadows in multi- dimensional textures (matte, shimmer and sparkly)
• Dual-nib applicator allows for precision and smooth blending
APPLICATION / TIPS / RESULTS / +++
• Choose Golden Nudes for warm skin tones
• Choose Rose Nudes for cool skin tone
• Choose Cappuccino Nudes for dark skin tone
• Result: creates natural look
SELLING TIP “The Max Factor nude palette is an essential for your make up bag. It has rich, long lasting colours that provide a velvety smooth finish. Lets find the perfect pallette for your skin tone.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ FaceFinity Facefinity Clump Colour Elixir All Day Compact Defy Velvet Mattes Primer Powder Mascara Lipsticks
MAKE-UP ARTIST TIP “ ACCENTS ARE CREATED USING VARIOUS TEXTURES AND APPLICATION TECHNIQUES, SUCH AS APPLYING THE LIGHTEST PEARLESCENT SHADE FROM THE MAX FACTOR MASTERPIECE NUDE PALETTE ON THE “ INSIDECORNER OF THE EYES OR ADDING A DROP OF WATER TO A MATTE SHADE TO ADD A DEWY GLOW.
38 SMOKEY EYE DRAMA KIT
PRODUCT INFORMATION Max Factor has brought its expert shaders together with make-up artists to mastermind six perfectly formulated palettes; each with four highly pigmented shades, to deliver a variety of looks that enhances each individuals’ own colouring.
• 4 simple steps to the perfect smokey eye
• Velvety-like eyeshadows with a brow-defining powder
• Vibrant, high-pigment shades with buildable & rich colour to easily intensify
APPLICATION / TIPS / RESULTS / +++
• Lavish Onyx for every eye colour • Magnetic Jades makes hazel eyes stand out
• Azure Allure intensifies blue eyes • Luxe Lilacs gives perfect contrast to green eyes
• Sumptuous Golds & Opulent • Result: a smokey look Nudes bring luminosity to brown eyes
SELLING TIP “Have you tried to create a smokey eye look before? Let me show you how easy it is with our smokey eye drama kit. It will take less than 5 minutes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Colour Miracle FLE Creme Elixir Touch Velvet Puff Lipstick Volume Blush
MAKE-UP ARTIST TIP
BLEND THE MEDIUM SHADES TO CREASES AND SOFTLY UNDER LOWER LASHLINE FOR A SMOULDERING,
DEEP BASE. SWEEP THE LIGHTEST SHADES ON YOUR LIDS AND BROW BONES“ FOR TONE-ON-TONE “ HIGHLIGHTS. DRAW THE DARK BROWN SHADE ALONG BROW TO DEF INE AND HIGHLIGHT EYEBROWS. AMPLIFY YOUR SMOKEY EYE BY CURLING LASHES AND APPLYING VELVET VOLUME FALSH LASH EFFECT MASCARA FROM ROOT TO TIP.
39 SMOKEY EYE MATTE DRAMA KIT
PRODUCT INFORMATION Max Factor Smokey Eye Matte Drama Kit is designed to dial up the intensity and enhance the colour of your eyes. The rich, matte pigments in co-ordinated shades paired with a brow defining powder will give you the perfect smokey eye look.
• Velvety like eyeshadows with brow defining powder • 4 simple steps to the perfect smokey eye look • Buildable rich colour
APPLICATION / TIPS / RESULTS / +++
• Smokey Onyx for every eye • Magnetic Jades makes hazel eyes stand colour out
• Alluring Nude intensifies brown • Rich Roses gives perfect contrast to green eyes eyes
• Result: a smokey matte look
SELLING TIP "Let me show you how to create a really simple and beautiful matte smokey eye look. The new palette contains everything you need in one kit. The velvety-like eyeshadows come in colours to match every occasion.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Miracle Masterpiece Kohl Colour Elixir Touch Max Mascara Pencil Velvet Mattes Lipstick
MAKE-UP ARTIST TIP
BLEND THE MEDIUM SHADES TO“ CREASES AND SOFTLY UNDER LOWER LASHLINE FOR A SMOULDERING, DEEP BASE. SWEEP THE LIGHTEST SHADES ON YOUR LIDS AND BROW BONES FOR TONE-ON-TONE “ HIGHLIGHTS. DRAW THE DARK BROWN SHADE ALONG BROW TO DEFINE AND HIGHLIGHT EYEBROWS.
40 COLOUR X-PERT WATERPROOF EYELINER PRODUCT INFORMATION Fusing the bold liner look with colour, for bolder women who want more dramatic and fun eye looks.
• Fine precision brush for easy application
• Quick drying and long-lasting
• Waterproof and smudge resistant
• Available in a selection of bright shades + black
APPLICATION / TIPS / RESULTS / +++
• Result: bold, beautiful, colorful defined eyes
SELLING TIP “Use Colour X-pert Eyeliner to create bold, beautiful and colourful definedeyes.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Colour Colour False Lash Flawless 3in1 Elixir Elixir Effect Foundation LipLiner Lipstick Mascara
MAKE-UP ARTIST TIP “ PULL SKIN TIGHT AND ANGLE THE BRUSH INTO THE LASH BED TO GET THE LINER AS CLOSE AS POSSIBLE TO THE LASHES. FOLLOW THE SHAPE OF LID, THEN EXTEND THE LINE OUTWARDS NOT UP TO ACHIEVE A MORE “ FELINE FINISH. SHARPEN THE LINE BY REMOVING ANY MISTAKES USING A COTTON BUD DIPPED IN REMOVER.
41 MASTERPIECE HIGH PRECISION LIQUID EYELINER PRODUCT INFORMATION New Masterpiece High Precision Liquid Eyeliner gives:
• The intensity of liquid eyeliner with the control of a pencil
• Its unique paddle shaped tip will allow you to create thick and dramatic, or fine and elegant eye lines
APPLICATION / TIPS / RESULTS / +++
• Result: take inspiration from Persian’s look you love & experiment yourself!
SELLING TIP “This eyeliner gives you the intensity of a liquid eyeliner with the control of a pencil. The paddle shaped tip allows you to create different eye looks. Let me demonstrate.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day False Lash Excess Lipfinity Flawless 3in1 Effect Shimmer Long Lasting Foundation Mascara Eyeshadow Lipstick
MAKE-UP ARTIST TIP
MY TOP TIPS FOR APPLYING LIQUID“ EYELINER ARE: STRETCH THE SKIN SO YOU HAVE A FIRM CANVAS TO DRAW ON; PUSH THE LINER RIGHT INTO THE LASH ROOT TO CREATE THE APPEARANCE OF FULLER “ LASHES; AND USE A COTTON BUD DIPPED IN MICELLAR WATER TO CORRECT IF REQUIRED.
42 KOHL PENCILS
PRODUCT INFORMATION The everyday essential for all make-up kits, totally versatile and easy to use.
• No eye look is complete until the eye is properly and expertly defined
• A unique texture that is soft enough not to drag along the sensitive eye area, but firm enough to create ultra defined graphic styles
APPLICATION / TIPS / RESULTS / +++
• Result: whatever you love—simple definition, feline flicks, rock-chic, sultry & smoky
SELLING TIP “The everyday essential for all make up bags. These Kohl pencils are really versatile and easy to use. You can create whatever look you want to.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Masterpiece Creme Puff Lipfinity Flawless 3in1 Max Mascara Blush Long Lasting Foundation Lipstick
MAKE-UP ARTIST TIP
FOR EASY, DAY TIME“ ENHANCEMENT, ADD A SLICK OF RICH BROWN KOHL PENCIL ALONG YOUR TOP AND BOTTOM LASH LINE, SUBTLY WINGING IT OUT AT THE CORNERS. TAKE A TIP FROM BACKSTAGE, “ AND FINISH WITH A FLATTERING COAT OF MASTERPIECE MAX MASCARA.
43 KOHL KAJAL
PRODUCTLINERS INFORMATION The new Max Factor Kohl Kajal Automatic Liners offer effortless colour intensity
• All day long wear
• Transfer, tear and waterproof
• Buttery soft application – glides easily
APPLICATION / TIPS / RESULTS / +++ Make sure the pencil is sharp. 1. Start at the upper inner corner of the eye and draw a fine line up to where the lashes start. 2. Change the angle slightly and start to press the pencil into the lash line, massaging the colour in between the lashes as you go along. When you’ve reached the outer corner of lashes either blend it all together with a smudger or cotton bud, or make it thicker by going over the line again. 3. Repeat on lower lashline for a super smokey effect.You can also apply this liner on the waterline for more intensity.
SELLING TIP Intensify your eye look using our kohl kajal liner. The soft application is kind on the eyes and the intense colour delivers the impact you are looking for.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Masterpiece Volume Colour Elixir Flawless 3in1 Nude Palette Infusion Honey Foundation Mascara Lacquer
COLOUR PALETTE (3 SHADES)
“ MAKE-UP ARTIST TIP START AT THE INNER CORNER OF THE EYES AND TRACE A LINE CLOSE TO THE LASHES, PRESSING “ THE COLOUR INTO THE LASH LINE AS YOU DRAW.
44 EYEBROW PENCIL
PRODUCT INFORMATION No make-up look is complete without neatly defined eyebrows; ask any make-up artist and they’ll tell you just how important it is! The secret is to make it look as natural as possible, which is why this brow pencil is ideal.
• Soft yet firm application
• Brush applicator for a perfectly groomed eyebrow
• Defines without pulling or scratching the eyebrow
APPLICATION / TIPS / RESULTS / +++
• Use the eyebrow brush to comb your brows upwards then outwards
• Draw in the direction of your hair growth to fill and shape your brow.
• Result: creates a perfectly defined and groomed brow look. Even over plucked brows will look naturally fuller and thicker!
SELLING TIP “Create neatly defined, natural looking eyebrows with the Max Factor eyebrow pencil. We have the brush applicator at one end to perfectly groom your brows.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Miracle Match Kohl False Lash Colour
Foundation Pencils Epic Elixir
Mascara Lipstick
“ MAKE-UP ARTIST TIP “ ALWAYS CHOOSE ONE SHADE DARKER THAN YOUR NATURAL BROWS.
45 BROW SHAPER
PRODUCT INFORMATION Shaping and defining is made easy with the Brow Shaper’s double-ended pencil and brush
• The ultra-fine, wind-up pencil tip allows for a precise application facilitating perfect brow definition
• The brush end blends colour expertly for a natural brow look
• Easy to remove using an eye make-up remover
APPLICATION / TIPS / RESULTS / +++
• Brush the brows upwards to reveal their full shape and draw soft hair in short diagonal strokes
• Brush in the direction of the hairs to create the most natural look
• Result: Bespoke brows suited to your face shape in two minutes
SELLING TIP “Shape and define your eyebrows with the Max Factor Brow Shaper. The pencil tip allows for precise application and the brush end blends colour for a natural look.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Creme Puff Brow Lipfinity
Day Flawless Pressed Contouring Colour &
3in1 Foundation Powder Kit Gloss
MAKE-UP“ ARTIST TIP USE THE BROW SHAPER TO BRUSH BROWS UPWARDS FIRST, THEN USE THE PENCIL AT THE “ OTHER END TO SHAPE THE BROW, DRAWING SOFT HAIR UNDER AND OVER THE BROW.
46 BROW CONTOURING KIT
PRODUCT INFORMATION The secret to finally achieve the brows you always wanted! Fill and highlight your brows to celebrate your unique features.
• Varied harmonious colour scale to fit all brow tones
• The Matte finish helps create a beautiful natural finish
• Easy to remove using an eye make-up remover
APPLICATION / TIPS / RESULTS / +++
• Brush, shape and define with the Max Factor Brow Shaper. Then, fill and highlight with the Brow Contouring Kit.
• Result: Fuller and shaped. The brows that you always wanted!
SELLING TIP “Give yourself the brows you always wanted. Use our Contouring kit to fill and highlight your brows.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Creme Puff Brow Lipfinity
Flawless 3in1 Pressed Shaper Colour &
Foundation Powder Gloss
MAKE-UP ARTIST TIP “ AFTER USING THE PENCIL, FILL THE BROWS WITH THE BROW CONTOURING KIT, PLACING THE IRIDESCENT SHADE UNDERNEATH AND TO THE INNER CORENER OF THE EYES. THIS INSTANTLY “ MAKES THE OVERALL MAKE-UP LOOK BRIGHTER.
47 BROW HIGHLIGHTER
PRODUCT INFORMATION Bring instant definition and light to the face with the new Max Factor Brow Highlighter Pencil.
• Long Lasting wear
• Soft, creamy, blendable formula
• Provides bold definition and instant lift
APPLICATION / TIPS / RESULTS / +++
• Apply the brow highlighter under the brow following the arch.
• Lightly blend for a visible lift.
• To make the brows appear even more lifted apply above the brow and blend.
• Use the built-in brush to style the brows, brushing in the direction of the hairs.
SELLING TIP “Lift and brighten your eyes with Max Factor’s brow highlighter. Its soft and creamy blendable formula means it is easy to apply. Let me demonstrate.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day Kohl Kajal Volume Colour Elixir
Flawless 3in1 Liner Infusion Honey
Foundation Mascara Lacquer
MAKE-UP ARTIST TIP “ APPLY UNDER THE BROW ARCHES AND BLEND WITH FINGERTIPS. THIS CAN ALSO BE SUBTLY APPLIED TO THE INNER CORNERS OF THE EYES AND ON THE TEMPLES – JUST REMEMBER TO “ BLEND IT IN!
48 LIPS
49 LIPS PRODUCT SUMMARY
LIP LIQUID (6) • Lipfinity Lip Colour • Lipfinity Velvet Matte • Lipfinity Colour & Gloss • Colour Elixir Honey Lacquer • Colour Elixir Gloss • Colour Elixir Lip Cushion
LIP COLOUR (3) • Lipfinity Long Lasting Lipstick • Colour Elixir Lipstick • Colour Elixir Velvet Mattes
ANCILLARIES (4) • Colour Elixir Lip Liner • Colour Elixir Universal Lip Liner • Lipfinity Lip Palette • Miracle Prep Lip Scrub
50 LIPFINITY LIP COLOUR
PRODUCT INFORMATION
• Our best-selling long-wear lip product (up to 24 hours wear).
• Easy to use nib applicator which mimics the way a make-up artist would apply the product. Apply lip colour first, then one minute after, apply the top coat
• Lips stay polished and perfected—with no drying out or caking
• Color: Intense / Finish: Glossy / Coverage: Long-lasting
APPLICATION / TIPS / RESULTS / +++ SELLING TIP • Apply a thin layer of Lipfinity color to clean, dry “This is the perfect, every lips. day lipstick that will give First line your lips using Lipfinity applicator. Wait you a bold colour look 1 minute for Lipfinity to dry. Apply moisturizing that lasts up to 24 balm. Reapply balm top coat regularly hours.” throughout the day
• Result: Ultra-polished, truly glamorous lips LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Creme Puff Masterpiece High False Lash Flawless 3in1 Blush Precision Liquid Effect Foundation Eye Liner Mascara
MAKE-UP ARTIST TIP
IF DRAWING ATTENTION TO EYES KEEP LIPS SUBTLE WITH A BEAUTIFUL VEIL OF COLOUR, WHICH IS VERY ON- “ TREND AND VERY WEARABLE. FOR BOLDER LIP STATEMENTS AND A-LIST GLAMOUR REACH FOR A VIBRANT “ SHADE LIKE ‘JUST IN LOVE’ WHICH WILL SUIT MOST SKIN TONES AND FINISH WITH 24 FROM FALSE LASH EFFECT.
51 LIPFINITY VELVET MATTE
PRODUCT INFORMATION Experience waterproof & transfer-proof rich colour intensity without compromising on comfort
• Featuring coconut derived ingredients, the liquid lipstick will never leave lips feeling dry
• Application is easy
• The quick set formula has staying power meaning it lasts all day long
APPLICATION / TIPS / RESULTS / +++
• For best results apply using the applicator. Apply further costs to build colour.
• To give further definition to the lips apply a lighter shade to the centre of both lips
• Result: A high pigment matte colour look
SELLING TIP “Let me introduce you to Max Factor Velvet Matte. It gives you a rich colour matte finish whilst providing ultimate comfort ”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧
Facefinity All Creme Puff Masterpiece High Masterpiece
Day Flawless Blush Precision Liquid Max Mascara 3in1 Foundation Eye Liner
“ MAKE-UP ARTIST TIP APPLY A THIN, EVEN LAYER IN SHORT SHARP STROKES. FOR ADDED ‘WOW FACTOR’ AND A POUTIER LOOK, “ DAB A TOUCH OF HIGHLIGHTER TO THE CENTRE OF YOUR LIPS.
52 LIPFINITY COLOUR & GLOSS
PRODUCT INFORMATION • Best-selling convenient double-ended lip duo • One end is the basecoat, for rich colour lowlights, and at the other end, a coloured, shimmering liquid topcoat full of light-reflective particles • Multi-dimensional colour and shine that lasts up to 10 hours • Creates a 3D High-Light & Low-Light effect on the lips
• Color: Intense / Finish: Glossy / Coverage: Long-lasting APPLICATION / TIPS / RESULTS / +++ SELLING TIP • The savvy combination of rich color base coat & multi- dimensional glossy top coat work together to create a “The perfect lipstick to stunning 3D highlight & lowlight effect create a 3D highlight effect on your lips. Let • 1. Apply your lip balm to smooth your lips. 2. Prime your lips with foundation, if desired, then apply lip liner me show you how to 3. Apply the base coat, starting at the center of the upper lip and apply.” moving outward toward one corner. Bring the lipstick back to the center and run it outward toward the other corner. Repeat with the lower lip. Secondly, apply the same way the second step to achieve your 3D lip look. • Result: multi-tonal color & shine for an eye-catching look
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Mastertouch Masterpiece High Excess Flawless 3in1 All Day Precision Liquid Shimmer Foundation Concealer Eye Liner Eyeshadow
MAKE-UP ARTIST TIP
SIMPLY APPLY THE RICH BASECOAT,“ WAIT ONE MINUTE FOR THE COLOUR TO DRY—RESIST THE TEMPTATION TO RUB YOUR LIPS TOGETHER WHILE YOU’RE WAITING! THEN APPLY THE GLOSSY AND SHIMMERY COLOURED TOPCOAT AND “ REAPPLY AS YOU WISH THROUGHOUT THE DAY. HIGHLIGHTS AND LOWLIGHTS FOR LIPS—QUITE GENIUS!
53 COLOUR ELIXIR HONEY LACQUER
PRODUCT INFORMATION A lip product that delivers on intensity, shine and softness.
• Densely pigmented, luxurious, rich colour
• High Shine, high impact and high-definition look
• Moisturising properties to nourish lips and ensure the smooth feel of a balm
APPLICATION / TIPS / RESULTS / +++
• Apply to the top lip in short upward strokes and downward strokes to the bottom lip, for a high impact low maintenance look
• Result: A lacquered lip look
SELLING TIP “With three irresistible lips effects in one offering—the pigment of a lipstick, shine of a gloss, and nourishment of a balm, achieve the perfect lip look without compromise.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Lasting Creme Puff Universal 2000 Calorie
Performance Blush Lip Liner Curl Addict
Foundation Mascara
“ MAKE-UP ARTIST TIP APPLY MAX FACTOR COLOUR ELIXIR HONEY LACQUER TO THE TOP LIP IN SHORT UPWARD STROKES “ AND DOWNWARD STROKES ON THE BOTTOM LIP, FOR A HIGH IMPACT LOW MAINTENANCE LOOK.
54 COLOUR ELIXIR CUSHION
PRODUCT INFORMATION Max Factor is introducing the colour Elixir Cushion for nourished, luscious and smooth lips
• Infused with mineral oil and Vitamin E
• Controlled application thanks to the cushioned applicator
• 2 in 1 nourished lips with colour
APPLICATION / TIPS / RESULTS / +++
• Lip Cushion contains a high percentage of pigments and pearl which deliver colour intensity and coverage
• The intensity of the colour is dependent on the amount applied to the lips
• A thin layer will let the natural lip colour show through. A thicker layer will give rich colour
SELLING TIP "Let me introduce you to the new Max Factor Colour Elixir Cushion. Give your lips a smooth and nourished feel with buildable colour”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Miracle Touch Crème Puff Brow Lash Crown Foundation Blush Contouring Mascara Kit
MAKE-UP ARTIST TIP
FOR A TOUCH OF COLOUR, APPLY SMALL“ AMOUNT OF THE MAX FACTOR COLOUR ELIXIR LIP CUSHION OR BUILD UP YOUR CHOSEN SHADE FOR AN INTENSE RICH FINISH. AND NO MATTER “ WHAT COLOUR YOU CHOOSE, THE FORMULA WILL LEAVE YOUR LIPS BEAUTIFULLY NOURISHED.
55 LIPFINITY LONG LASTING LIPSTICK PRODUCT INFORMATION Your secret to vibrant, nourished and long lasting lips—giving you up to 8 hours’ long- lasting wear. • Up to 8 hours of vibrant, nourished colour that doesn’t dry out lips • An emollient rich formula with long wear “film former” ingredients that lasts all day • Color: Intense / Finish: Satin finish / Coverage: Long-lasting
APPLICATION / TIPS / RESULTS / +++ • Apply some lip balm to smooth your lips • Prime your lips with foundation, if desired, then apply lip liner • Pick up the lipstick and apply the color, starting at the center of the upper lip and moving outward toward one corner. Bring the lipstick back to the center and run it outward toward the other corner. Repeat with the lower lip. • Result: 8 hours of color & moisture
SELLING TIP “Try our long lasting lipstick. It gives you intense colour that lasts and moisturises your lips.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧
Facefinity False Lash Smokey Eye FaceFinity
Compact Effect Mascara Drama Kit All Day Primer
MAKE-UP ARTIST TIP “ TO MAKE ANY LIP COLOUR EVEN LONGER-LASTING, CHOOSE THE SAME SHADE IN A LIP PENCIL. START BY OUTLINING YOUR LIPS AND THEN FILL LIBERALLY. BLOT WITH A TISSUE AND APPLY YOUR LIP COLOR. BLOT AGAIN “ AND REAPPLY.
56 COLOUR ELIXIR LIPSTICK
PRODUCT INFORMATION Max Factor Colour Elixir Lipstick delivers an instant rush of moisture for smoother looking lips in 7 days. • Rich colour lipstick infused with moisture • Instantly delivers gorgeous colour while working overtime to deliver smoother looking lips in 7 days • Apply to your lips every day
• Color: Intense / Finish: Satin finish / Coverage: Medium APPLICATION / TIPS / RESULTS / +++ • Can be described as one of the original CC “color & care” lipsticks—smoother looking lips in 7 days • To be combined with Color Elixir Lip Pencil • 1. Apply some lip balm to smooth your lips 2. Prime your lips with foundation, if desired, then apply lip liner 3. Pick up the lipstick and apply the color, starting at the center of the upper lip and moving outward toward one corner. Bring the lipstick back to the center and run it outward toward the other corner. Repeat with the lower lip.
SELLING TIP “Colour Elixir Lipstick delivers instant moisture for smoother looking lips in 7 days. Let’s find a colour that suits the look you are after.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Clump Masterpiece Colour Flawless 3in1 Defy Nude Palette Elixir Lip Foundation Mascara Liner
MAKE-UP ARTIST TIP
USE THE SHADE OF YOUR CHOICE ALL OVER THE LIPS, THEN TAKE A SLIGHTLY LIGHTER SHADE—FROM THE
SAME COLOUR FAMILY—AND“ DAB IT ONTO THE CENTRE OF THE LIPS. THIS WILL CREATE THE ILLUSION OF A “ FULLER POUT. YOU COULD ADD EVEN MORE DIMENSION BY FINISHING WITH A SLICK OF GLOSS USING COLOUR ELIXIR GLOSS, WHICH WILL INCREASE THE GLAMOUR FACTOR.
57 COLOUR ELIXIR VELVET MATTES LIPSTICK PRODUCT INFORMATION Designed for women who want it all—a gorgeous on trend lip lip finish that won’t leave lips feeling dry.
• A true matte lipstick that leaves lips feeling soft and smooth
• Easily applied without dragging
• Contains reflective pigment rather than traditional powders to create the matte effect
APPLICATION / TIPS / RESULTS / +++ • There are seven vibrant shades to choose from in the Velvet Mattes Lipstick Collection, ranging from rose hued nudes, orange toned corals and deep raspberry reds.
• Exfoliate your lips and then apply layers of balm before the mattes colour. • Highly pigmented, so will give rich colour with one coat. Applying a 2nd coat will reach maximum colour intensity.
SELLING TIP “How do you achieve your matte lip look? Cut down on the time it takes by using Colour Elixir Velvet Mattes from Max Factor. We have created a true matte lipstick with a moisturising feel that leaves your lips soft and smooth.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity Lash Crown Masterpiece Colour Elixir Compact Mascara Nude Palette LipLiner
MAKE-UP ARTIST TIP
BACKSTAGE I’M ALWAYS“ PREPPING AND PRIMING LIPS FOR THE PERFECT MATTE LIP, WHICH TAKES TIME AND TECHNIQUE TO GET IT RIGHT. WOMEN AT HOME CAN NOW EMULATE THE HOTTEST LIP “ TREND OF THE MOMENT, WITH JUST ONE SLICK OF L IPSTICK.
58 COLOUR ELIXIR LIP LINER
PRODUCT INFORMATION
• A must-have for lip definition, which is so loved by top make-up artists
• A firm yet gentle liner, it’s soft on lips, giving great definition
• Like it’s partnering Lipstick, it has conditioning high pigment colour as it also contains secret ‘elixir’ formula
APPLICATION / TIPS / RESULTS / +++
• Ideal for creating more shape & fullness before applying lipstick
• Used by Pat McGrath at a Gucci fashion week show, where she created a high octane glamorous lip look
• Result: a professional-looking & precise lip look
SELLING TIP “Gives your lips definition with our Elixir lip liner. Let me show you how soft it is on your lips.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Facefinity All Day False Lash Creme Puff Colour Flawless 3in1 Effect Blush Elixir Foundation Mascara Lipstick
INTERESTING FACT Mr Max Factor created Hollywood’s ultimate screen siren, Ava Gardner’s beauty look whose bold red lips epitomised the vibrancy and glamour of Hollywood’s Golden Age.
MAKE-UP ARTIST TIP
USE A LIP LINER AS A BASE—NOT TO LINE THE LIP, BUT SMUDGE THE LINER TO CREATE“ A BEAUTIFUL MOUTH SHAPE WHICH ACTS AS A GREAT CANVAS TO APPLY YOUR LIPSTICK AND MAKE IT LAST LONGER. “ ALSO, WHEN THE LIPSTICK RUBS OFF YOUR NOT LEFT WITH A SKINNY LINE AROUND YOUR MOUTH, BUT MORE OF A STAIN OF COLOUR.
59 COLOUR ELIXIR UNIVERSAL LIP LINER PRODUCT INFORMATION Universal Lip Liner’s clear formula forms a smooth wax barrier around the edge of the lip to prevent bleeding and feathering.
• Precise application that glides on smoothly
• Contains over 60% emollients for a highly conditioning formula
• Suitable for all skin tones and all lipstick shades
APPLICATION / TIPS / RESULTS / +++
• Ideal for creating more shape & fullness before applying lipstick
• Used by Pat McGrath at a Gucci fashion week show, where she created a high octane glamorous lip look
• Result: a professional-looking & precise lip look
SELLING TIP “Max Factor universal lip liner is completely invisible on your lips so is suitable with any lip colour.”
LINK SELLING / COMPLIMENTARY
➧ ➧ ➧ ➧ Mastertouch Masterpiece Masterpiece Colour
All Day Max Mascara Nude Palette Elixir
Concealer Lipstick
“ MAKE-UP ARTIST TIP APPLY THE UNIVERSAL LIP LINER TO AREA OUTSIDE OF THE LIP LINE. START AT THE CENTER OF THE UPPER “ LIP AND MOVE TOWARDS THE SIDES.. REPEAT ON THE LOWER LIP. ADD COLOUR
60 MIRACLE PREP LIP SCRUB
PRODUCT INFORMATION Scrub, smooth & soften the lips with Max Factor Miracle Prep Lip Scrub, designed to create beautifully soft lips.
APPLICATION / TIPS / RESULTS / +++
• Dual-benefit, exfoliates lips, leaving them feeling moisturised and renewing lip’s surface.
• Helps to soft, smooth canvas for applying lip colour, giving the confidence in your final lip look.
• Cares and nourishes.
SELLING TIP “Let me show you how to achieve the best results when applying your lipstick. Max Factor’s lip scrub is the perfect preparation before adding your favourite lip colour.”
LINK SELLING / COMPLIMENTARY ➧ ➧ ➧ ➧ Facefinity All Day Masterpiece High Masterpiece Lipfinity
Flawless 3in1 Precision Liquid Max Mascara Velvet
Foundation Eye Liner Matte
“ MAKE-UP ARTIST TIP “ USE THE LIP SCRIB REGULARLY BUT PARTICULARLY BEFORE APPLYING A LIQUID LIP AS THE PERFECT PREP.
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