2018 English Version Foreign Rights MEDICI MEDIA About Medici Media Contents

Founded in 2008, Medici Media gave rise to a new Medici Media is head by a president with experience PHILOSOPHY The Philosopher and the Maid 4 type of authorship in Korea’s humanities and social in journalism at Korea’s No.1 daily newspaper science publication market. We have so far published (Joongang Ilbo), and by an editorial committee 150 books, 90% of which are written by Korean composed of talented young people with strong SCIENCE The dangerous worries of Mr. Homo Sapiens 5 authors who are distinguished in their respective backgrounds in language, literature, and theatre. fields. Currently, Medici Media is producing the Medici Media’s authors are not professional Watching East Asia Anthology, and is a leading WRITING How KANG Weonkug writes 7 writers renowned in the publishing industry, nor publisher of numerous genres, including writing, are they university professors, as is common in history, philosophy, religion (distinct from faith), HUMANITIES mainstream printing. Many of our authors are biographies, economics, business, foreign affairs, and Ideologies that Shook the World 8 “young” writers in their 40s and 50s, with 20+ years security. Language that Changes the World 9 of experience in various professions. Our leading writers are Kang Weonkug (principal http://www.medicimedia.co.kr secretary of speech for former progressive presidents), HISTORY The Story of the 6 Provinces that Made China 10 Hong Seonkuk (president of a trading firm and Land vs. Sea in East Asia 11 former head of a securities research center), Jeong Jihun(The Mobility Revolution), Jeon Seongeun (an experimental and practical educator with 50 years BUSINESS How Chairmans Write 12 of experience), Kim Jongdae (Korea’s only civilian The Monetary Revolution 13 military security specialist), and Ko Byungkwon (Korea’s philosopher on the street). The Mobility Revolution 14 If you want to meet the most prominent Korean Talent vs. Talent 15 non-fiction writers of today and tomorrow, then you should follow Medici Media’s publications. Some of our writers are members of the 100,000 copies sold ESSAY Town Bus, Travels the World 16 club. Medici Media’s authors are experts who will continue to lead Korea’s non-fiction market. When Being a Perfectionist Prevents You from Taking a Step Further 17

EDUCATION Create a Brain for Studying by 18 Women Who Do Science 19

SOCIOLOGY Men Cannot See 21 Dignified Death 22

FORTHCOMING TITLES The Chinese Economic Reform 2.0 23 The Number Expedition 24

Foreign Rights Catalogue Medici Media – 2018 2 3 The Philosopher and the Maid The dangerous worries of Mr. Homo Sapiens The philosophy of minorities living from day to day Encounter of Science and the Humanities

Philosophy is foraging for Is it inhumane to kick an android possibilities in hell servant?

Find the way not to become a clever, successful slave in Are humans truly happy with the full-tilt race of science in the philosophy. This book bestows the tool of philosophy and 21st century? Scientific developments seem to have enriched empowers marginalized people who feel trapped in the day- our lives, yet it has also raised existential questions and value to-day life of commoners, powerless to make a difference in system controversies. Are science and the humanities equal? the world. When the author held a prison lecture, one inmate Historically, the two are more than equal; they were the same. asked, “Why should we study philosophy here?” The author Great thinkers like Descartes, Newton, and Pascal were both

was reminded of Thales and the Thracian servant girl. PHILOSOPHY philosophers and scientists. However, the humanities and

Thales slighted the Thracian servant girl who was SCIENCE science were estranged after the Scientific Revolution in the concerned with what was at her feet (and therefore engaged 17th century. with tangible, day-to-day problems), and the servant girl This book enquires about what has been lost from both mocked Thales who was gazing upward (attracted to far- sides since the separation of art and science, and explicates fetched, idealistic questions). However, both were imprudent. why the humanities needs to be restored to science. Thales should have engaged with studies that had significance Furthermore, it examines clues to resolve controversies over for the servant girl. The servant girl should have raised her eyes life, equality, freedom, and human rights—all of which were and observed the stars in the sky. Once the two acknowledge products of scientific development. each other’s worlds, their attitudes of obliging to materials or authority may change completely. They can be empowered Lee Myeonghyeon with the strength to confront impossibility, incompetence, Lee Myeonghyeon received his doctorate in radio astronomy and all the hindrances and regulations that cause poverty and from the University of Groningen in the Netherlands. He May, 2014 destitution. Lovers of wisdom are not impatient with success: November, 2015 participated in the search for extra-terrestrial intelligence, they walk the meandering path of integrity rather than taking 254 pages 336 pages and is currently a science writer. His works include Lee a clever shortcut. People who are busy living up to mundane MyungHyun Counts the Stars (2014) and Big History 1 standards and are fixated on secular qualities need philosophy (2013). most.

Lee Pilryeol Go Byeonggwon Lee Pilryeol studied chemistry at the Technical University of Go Byeonggwon studied chemistry and received a doctorate Berlin in 1986, and received a doctorate in natural sciences in sociology from Seoul National University. His written from the same university. He is an incumbent professor of works include Nietzsche, A Thousand of Eyes and Thousand science history at Korea National Open University, and is Ways (2001), Nietzsche’s Dangerous Book, Thus Spoke an active member of the alternative energy center, People to Zarathustra (2003), Money, Its Magical Quartet (2005), Ko Green Energy. His written works include How Long Will Speaks of the World Through Books (2007), On Thinking the Oil Era Last? (2002) and Science: Culture of Our Times (2010), What is Democracy (2011), Occupy, The New (2004). Government (2012),and Underground Nietzsche (2014). He is interested in Commune-ism and reflecting on the concepts of revolution. He writes, reads, and lectures at the research community ‘Suyu+Nomo’.

Foreign Rights Catalogue Medici Media – 2018 4 5 The dangerous worries of Mr. Homo Sapiens How KANG Weonkug writes How to write differently from everyone else

Lee Changmu Hong Seonguk Reading this book containing 28 Lee Changmu is the first Asian to receive a masters Hong Seonguk is a professor of biological science years of knowhow and doctorate in criminal justice from City and head of the history and philosophy of science University of New York. He was named an IBC 2000 program at Seoul National University. He was gives you strong motivation to write Outstanding Scientist 2008-2009, and is currently a acknowledged with the Schuman Prize in 1992 and for yourself professor of industrial security studies at Chung-Ang the IEEE Life Members’ Prize in 1996. He is the University. He is the author of Paradox Criminology author of Hong Seonguk’s Science Essay (2012), and (2009). Secret History of Science in Pictures (2012). Since the publishing of Kang Wonkug’s first book, , he has delivered more than 1,000 lectures Jeong Jihun Won Jongwoo on writing and wrote more than 2,000 articles on his website Jeong Jihun is Korea’s top futurist. He received Won Jongwoo, also known by his penname Pato, and blog. Since the book’s first publication his sole focus WRITING a doctorate in biomedical engineering from the is celebrated for his exoteric scientific writings. His SCIENCE has been speaking and writing. If the first 2 books and were about with the 2010 Jeong Jinki Press Culture Award by (2012) and Chronicles of the Solar System (2014) the speech, writing and communication that were learned Maeil Business Newspaper with The Fourth Fire. are bestsellers. first-hand from the 2 presidents and business leaders, his new His publications include An Almost Total History of book is about the author’s own Everything IT (2010) and An Almost Total History Lee Jeongmo writing methodology, developed over 28 years of investigation of the Internet (2014) and struggle, marking this release the capstone of his 'Writing Lee Jeongmo received his master’s degree in Trilogy’. biochemistry at Yonsei University. He later studied Gwon Bokgyu Readers will be inspired to write their own stories after communication between insects and plants at the reading this book, which contains the lessons learned from the Gwon Bokgyu studied medicine and received his University of Bonn in Germany. He is currently head author’s study of close to 100 books on the subject of writing. doctorate in medical history from Seoul National of the Seodaemun Museum of Natural History. He In short, this book plays the role of a curator for books on University. He taught at Gachon Medical School and wrote Calendars and Power (2001) and translated June, 2018 writing. Each section of the book contains material equivalent is currently working in the Department of Medical Humans, Who Are We? (2010) 336 pages to a 2 hour-long lecture, so by reading the whole book, you Education at Ewha Woman’s University. can get the effect of listening to 100 hours of lectures.

KANG Weonkug By chance Kang Wonkung joined the publishing industry and suddenly became a bestselling writer. He currently makes a living as an author and lecturer. Kang was a speechwriter for the CEO of Daewoo Group and moved to the Blue House as the principal secretary of speech for president Roh Moohyun. Even now when he signs books he likes to use the phrase ‘Like Kim Daejung, like Roh Moohyun’. He writes and gives lectures on writing with the belief that “I write in my own words so I don’t live as an invisible person.”

Foreign Rights Catalogue Medici Media – 2018 6 7 Ideologies that Shook the World Language that Changes the World Reading the modern classics The power of words and writing for democracy

Humans will overcome the times of The most important tools for constraint with the will of reason democracy are speech and writing! The power of words that shine

Sociologist Professor Kim Hoki selected 40 Western modern brighter the softer you speak! classics that make up a balanced range of humanities, social sciences, from conservative and progressive, American and European academics. These classics analyze postwar Can you change the world with words? The writer Yang social principles and institutions and contain modern ideas Jeongchul has led the promotion of democracy through that explore the meaning of human existence under these speech and writing from Moon Jaein’s candidacy up until the change of regime in 2017. Over the past years he has constraints. By studying the range of humanities, social HUMANITIES HUMANITIES sciences, conservatism and progressivism of American and had experience with the language of struggle, the language European academics, we can see where we stand and find a of capital, and the language of power. However, in the end way to go from here. the most important language was the language of empathy. The writer now dreams of a society where the power of language surpasses the power of authority and the power of Kim Hoki money. There is no other option for Korea’s politics than to Kim was born in Yangju, Gyeonggi Province in 1960 and use language as a way to communicate and empathize with graduated from the Department of Sociology at Yonsei the people. The power of language is the preserving strength University Graduate School. He received his Ph.D. in of democracy. Gone is the era where we could win the sociology from the University of Bielefeld, Germany and hearts of the people with the power of authority (embedded was a visiting scholar at the UCLA Department of Sociology in totalitarianism) or the power of money (embedded in and Center for Korean Studies. He also worked as the neoliberalism). The writer finds gratification in writing and September, 2017 co-ordinator for the People’s Solidarity for Participatory January, 2018 speaking with any given opportunity and yearns for a society 368 pages Democracy (PSPD). Currently, he is a professor of sociology 236 pages that gives power to language. This book is the first step. at Yonsei University and the chairman of the Good Policy touches upon 5 Forum and the vice-president of The Korean Political Science keywords (equality, consideration, coexistence, independence, Association. He is also involved in editing various magazines respect) of civilization, form, and reason contained in our such as . language as a means of communication. Furthermore, the writer deeply considers how to revive the ‘language of care and respect’, which is disappearing with the rise of extreme efficiency and the culture of speed and competition that follows.

Yang Jungchul He lived as Yang Jeongchul. He met Roh Moohyun. He lived as Rho Moohyun. He met Moon Jaein. He lived as Moon Jaein. After a long time he is back to living as Yang Jeongcheol. He was by the side of presidential candidate Moon Jaein, but keeps his distance with the president Moon Jaein. He is now living outside Korea where he quietly writes.

Foreign Rights Catalogue Medici Media – 2018 8 9 The Story of the 6 Provinces that Made China Land vs. Sea in East Asia 3,000 years of Chinese history in one book 500 Years of Naval History: From the Imjin War to the War of the Pacific

Learn 3,000 years of Chinese history The Imjin War completely changed by looking at the heart of Chinese the shape of East Asia in the 21st history, the provinces of China! century! Don’t say you know China without Approximately 180 kinds of visual visiting these 6 provinces! materials such as old documents, postcards and pamphlets are all

This is the first book in Korea on Chinese provinces, where included in this single book! location and Chinese history meet. This book covers the 3,000 years of Chinese history starting with Xi’an, the capital city for 1,000 years, then on to Luoyang, well known from the HISTORY HISTORY What is the significance of the collision between the ocean novel , Kaifeng of the and continent during the Imjin War? How did international Song dynasty, Hangzhou the home of Su Shi, Nanjing where politics develop in East Asia since then? This book disagrees the tragedies of modern history took place, and finally to with conventional attitudes toward East Asia. Eastern and Beijing. The writer dives deep into the hidden history of the Western scholars have argued that civilizations and histories cities of China, including the history of the Silk Road. The were shaped by the power struggle between the ocean and book includes pictures taken by the writer herself which add continent. However jarring the idea may be, the history of to the atmosphere of the stories. East Asia was shaped by Japan’s naval power, starting with the This book is not just a well-told, interesting story. It Imjin War of the 16th century. As former minister of culture doesn’t lose the perspective of reading ‘with today’s eyes’. Lee Eo-Ryung stated, Korea is a peninsula country bordering The writer Lee Yujin is a humanist who has been working on continent and ocean. Therefore, its international role is popularizing Chinese history. She is also a skilled storyteller growing increasingly important. Korea needs to take its place April, 2018 who was in charge of the Chinese Mythology segment of a April, 2015 in the 21st century. By discarding the continental view of 524 pages visual radio talk show, and also writes, translates, and delivers 384 pages history, and seeing East Asia from the perspective of the sea, lectures. This book is a much-needed addition to the history you will better grasp the hegemonic power struggle between of East Asia, an area that severely lacks bestsellers compared to the ocean and continent that continues to this day. Western history books. Read casually like you are listening to a bedtime story and in no time at all you will have skimmed Kim Shiduck across the history of China. Kim Shiduck was born in Seoul in 1975. He studied Japanese language and literature at Korea University and received a doctorate from the National Institute of Japanese Literature. Lee Youjin He is assistant professor at Seoul University Kyujanggak Lee graduated from Chinese Language and about Chinese history and culture through today’s eyes, she Institute for Korean Studies. He was the first non-Japanese Literature Department of Yonsei University, and has worked steadily to introduce the complicated history of person to receive the Japanese Classic Literature Society received her Ph.D. in ‘Chinese Mythology in China in a language that appeals to the general population. Award in 2011. He also received grand prize in the Korea History Research’. She is interested in mythological In Lee presents an interesting Society of East Asian Comparative Literature Awards in 2015. symbolism and the entanglement of mythology take on explaining Chinese history, capturing readers’ Some of Kim Shiduck’s books include Hideyoshi’s Domestic and history. She gives lectures on Chinese culture, attention by exploring the 6 provinces that are at the heart of and International Wars, Imjin War as Seen by Japan (2012), history and literature. Lee emphasizes applying understanding China. War and Literature of Japan and Its Neighbors, Annotated critical thinking when understanding the myths and Jingbirok: History of the Imjin War (2013), and The Imjin history of other countries. As a humanist who writes War in Pictures (2014).

Foreign Rights Catalogue Medici Media – 2018 10 11 How Chairmans Write The Monetary Revolution 90 strategies to win the heart of your boss The financial big bang caused by cryptocurrency

How is Business Writing Different 10 years after bitcoin’s creation, a from Other Writing? currency revolution that will shake A Communication Guide that Blows up the world’s economy has begun! Away Stress

In his book the writer, Professor Hong Ikhui claims that the birth of cryptocurrency, the Business writing is not like academic essays or fiction: more biggest bitcoin, is a challenge to the current monetary power. than half of it is psychology. When you suffer from bad For thousands of years money was not a tool that made the relationships, even the most well written report goes unread. people free, but rather a weapon abused by those with power Relationships are all about psychology. You must know and information. As a result, ordinary people have suffered your audience to write well. Ultimately, words, language, BUSINESS BUSINESS from the economic and financial crisis. However this changed communication, relationships, and psychology are all the with the appearance of cryptocurrency. Cryptocurrency was same. a new conceptual currency that would solve the problems of The author of the bestselling book How Presidents Write existing currency power. The appearance of cryptocurrency presents the type of writing that works in business. The author created a new flow in the world economy and the history of is a specialist who has worked with words and language in the currency, and is going to bring a new monetary revolution. corporate world for 17 years. He became a manager thanks to This book gives an insight into the history of currency and his pen. the problems of financial capitalism and talks about the birth There are countless books on writing, but no author with of cryptocurrency and the future of currency. Various pictures such a rich field experience. You will understand your boss and graphs are added to help understand the context better. once you read this book. And once you understand, there This book is not a book that gives answers on ‘what is will be less miscommunication. If you are a manager, you will cryptocurrency, where is it going, what is going to happen’. december, 2014 achieve the wisdom to communicate well. This is a welcomed May, 2018 Rather we are looking at cryptocurrency reflecting on the book that will turn your office into a utopia. 360 pages 440 pages history of currency and the problems of financial capitalism.

KANG Weonkug Hong Gidae Hong Ikhui By chance Kang Weonkug joined the publishing industry and Hong majored in Industrial and Systems Engineering After graduating from Seoul High School and majoring in suddenly became a bestselling writer. He currently makes a at the Korea Advanced Institute of Science and Spanish at Hankuk University of Foreign Studies he joined living as an author and lecturer. Kang was a speechwriter for Technology (KAIST). Since childhood, he has the Korea Trade-Investment Promotion Corporation in 1978. the CEO of Daewoo Group and moved to the Blue House as lived abroad for 12 years in 6 different countries He was stationed as a trade director in Bogota, Sao Paulo, the principal secretary of speech for president Roh Moohyun. and is fluent in English and Spanish. He founded Madrid, New York and Panama. Over the past 32 years he Even now when he signs books he likes to use the phrase and is also the CEO of ‘WE generation,’ an online met many Jewish people in the export market and paid close ‘Like Kim Daejung, like Roh Moohyun’. He writes and gives donation service with celebrity guests, ‘Audrey’ a attention to their pro and cons. He thought the future of lectures on writing with the belief that “I write in my own charity fashion brand with actress Clara, and ‘LIVEO’ Korean was in the service industry led by Jewish people rather words so I don’t live as an invisible person.” a real-time video social networking service. Wine has than in the manufacturing industry, and for 10 years have been his latest passion and he has a YouTube channel traced their history from their first biblical ancestor Abraham called ‘Wa.Mi.Nam (A man crazy about wine). to the modern Wall Street. Currently he is a professor at Sejong University and teaches ‘Leadership’ and ‘Understanding of Western Religion’.

Foreign Rights Catalogue Medici Media – 2018 12 13 The Mobility Revolution Talent vs. Talent The automotive revolution, business innovation and the future of mobility 4 types of abilities to succeed in the fast changing future

Revealing the identity of the biggest Futurist Hong Seonggook claims, mobility revolution in 100 years “The reason for past success has become the reason for future

The mobility revolution will transcend individual failure!” The war for talent has technological advances and create a massive butterfly effect in already started. Do you have a variety of fields such as ICT·manufacturing·finance·constru ‘KwanChulGyukRyu ( )’? ction·entertainment and completely change the paradigm of 觀哲格流 existing industries. Professor Jeong Jihoon, the best futurist in Korea, and Lab Chief Kim Byeongjoon, responsible for Gwan : Talent that accurately see the changing world. the 3-year future plan of SK Group, present the ongoing (觀)

BUSINESS BUSINESS Chul : Inner strength to withstand world’s complexity. innovations and future prospects from automobiles to (哲) Gyuk : To lead psychologically vulnerable colleagues, you finance·energy·urban policy·ICT industry. In addition, this (格) book also contains future trends in new economic systems need strong leadership. Ryu : Accompanied with your own unique talent, this is and changes in jobs that the readers must know. (流) thebest talent to lead the future.

Jeong Jihun Hong Seongguk Korea’s No.1 Future Vision Strategist. He has been selected as a noteworthy futurist and a futurology intellectual by various Hong worked 30 years at Daewoo Securities and eventually media and consults with government agencies and numerous worked his way up to CEO. He was in the research center, corporations about future trends and strategies. The writer the hub of all the major talents, and worked in the sales is an IT expert, futurist, convergence specialist and also a department, which was the most competitive. For 20 years September, 2017 popular columnist with an innate skill for writing that draws July, 2017 his focus has been on ‘the future of the world’. Starting with (2004) he predicted the future of the 508 pages images of the future of the world. He was the head chief of 254 pages Myongji Hospital IT Convergence Research Institute and a world from various aspects and continued to write. Most of professor at KAIST Graduate School of Culture Technology. his predictions became reality and this earned him the title ‘the futurist of the stock world’.

Kim Byeongjun Kim has a master’s degree in economics and has worked for 20 years at the Korea Information Society Development Institute (KISDI) and SK Management Economic Research Institute, the think-tank of SK Group. He conducts research for SK group’s decision-making process by looking 3 years ahead. He also monitors changes in mobility, energy, block chains and biotechnology.

Foreign Rights Catalogue Medici Media – 2018 14 15 Town Bus, Travels the World When Being a Perfectionist Prevents You from Traveling around the world for 677 days, Taking a Step Further 48 countries on the Jongro No.12 bus The best wrong answers whenever you are lost in life

Traveling around the world for 677 A trip to find my own happiness! days, 48 countries on a town bus

You only live once! Is there a way to live uniquely, fabulously and happily? The writer traveled to 23 countries in 5 “You are never too old to fulfill your dreams!” Until the age continents for 1,000 days and learned ‘life’s wrong answers’ of 50, the writer was a workaholic who focused only on his (here the wrong answers are ‘my own answers’) from the family. He persuaded his family long ago that he would start a beautiful people who live their lives in their own way. For new life after he turned 50. The new life he dreamt of was to people looking for direction in their uncertain lives, with this become a travel writer. Finally, right before his retirement he book they will be able to discover surprising hints about how purchased a used town bus that was scheduled to be scrapped to live life. in 6 months. With the goal to travel around the world he faced challenges even before his trip began, including ESSAY ESSAY remodeling the bus so he could eat and sleep in the bus while Kim Geul li on the road. However big challenges give excitement to life. Kim is a professional wanderer who has been traveling for 10 Every time he conquered an obstacle or crisis he also learned years. She creates projects from insights she discovered while how to overcome his limitations. traveling the world, and is currently working on the project ‘There’s another way’ which explores new ways of life. In her Lim Taek 20s she studied for 4 years, worked for 3 years and spent all of the remaining 3 years traveling. After graduating from Like the town bus, that only ran on one route 60 kilometers June, 2016 Sungkyunkwan University she has been a reporter, worked in per hour was able overcome its limitations and travel around an NGO and written a book. the world, the writer has also lived a life of challenge. He grew 320 pages up in the Kimpo plain, which is the largest plain in Korea June, 2017 and as the planes departed on the runway and disappeared 280 pages into the evening stars he would talk with his neighbors about the faraway countries they were going to. He always wanted to travel to unknown countries. This wish was granted with

Foreign Rights Catalogue Medici Media – 2018 16 17 Create a Brain for Studying by 14 Women Who Do Science A study method the brain likes revealed by a cognitive psychologist RNA, Polar Research, Scientific Investigation, Artificial Muscle, Mathematical Number Theory

What is the brain's favorite way to Dreams, research, frustration and study! hopes of science and technology women!

From 7,000 hours, 10 years of research in the laboratory and in the consultation room the writer has found the intersection The 5 female Avengers of the Korean science world – They of brain science and scholastic study. Kim writes about the talk about the dreams, studies, frustrations and hopes of dangers of incorrect learning methods, such as going through women in the field of science and technology tests in workbooks everyday, and introduces effective ways to 5 female scientists including professor Kim V. Narry, study schoolwork. “Forget intentionally! Study distractedly! considered the most likely Nobel Prize candidate in Korea,

Speak rather than listen!” Children at age 14 have free time EDUCATION EDUCATION unravel each of their stories. They talk about their dreams as due to the free semester, which is the perfect age to develop a a child, how they studied, personal difficulties and how they scientific study habit. overcome them, experiment failures and successes. In addition

they present a career guide as a role model for people who are Kim Mihyeon currently working in this field or students who want to study Kim is a cognitive psychologist who has dedicated her studies science and technology. to the infinite potential of the brain and methods to draw out its ability through exhaustive research in the university Kim V. Narry laboratory and the consultation room. She has conducted Kim is a biochemist and microbiologist, who is known research on perceptual ability, thinking ability and creativity for her work in microRNA biogenesis and RNA-mediated at Korea Graduate School of Cognitive Psychology and gene regulation. She received her doctoral degree from the worked as a research professor at Ewha Womans University University of Oxford. She is currently the director at the and Sungkyunkwan University examining the curriculum and March, 2017 December, 2016 RNA Research Center at the Institute for Basic Science and a participating in the study of an education process for creative 276 pages 192 pages professor at the Life Sciences Department at Seoul National learning. She has been running a psychological learning clinic University. She won numerous awards that include Macrogen for over 10 years that helps solve students’ academic problems. Woman Scientist Award (2006), Young Scientist Award (2007), Thomson Scientific Citation Laureate Award (2007), Woman Scientist of the Year (2007), L’Oreal-UNESCO Women in Science Award (2007), Ho-Am Laureate (2009), Knowledge Creation Award (2009), Amorepacific Woman Scientist Award (2010), and The Korea S&T Award (2013) among others. She was selected as a national scientist in 2010.

Foreign Rights Catalogue Medici Media – 2018 18 19 Women Who Do Science Men Cannot See Overcoming the ‘fence rule’ of discrimination and interception and making the first attempt to find the ‘coexistence rule’!

Chung Heesun Lee Honggeum Solve conflict between man and Chung was the first female chief and the first director A microbiologist. She was the first female researcher woman with psychological inquiry! of the National Forensic Service and is currently the at the Korea Institute of Ocean Science and dean of Chungnam National University Graduate Technology and also the first woman to be the School of Analytical Science and Technology. She Director General of the Korea Polar Research completed her postdoctoral course at Kings College Institute (KOPRI) and led the construction and This book reflects on the minds of men who are hurt because London in the UK. She has been awarded the operation of Korea’s first research icebreaker, they do not know, women who become selfish because they Medal of Distinguished Service from the Korean ARAON and the construction of the Jangbogo are weak. It shows situations that occur in daily life and the Government and published a book called . from the University of Braunschweig, Germany. She and some that sting with reality. Sociologist Professor Roh was awarded the Hyeosin Medal Order of Science Myungwoo wrote on the foreword “This book contains stories SOCIOLOGY and Technology Merit. EDUCATION that I, as a man did not know, or thought I did and did not Park Moonjeong make the effort to know properly”. A chemical engineer. She has done research that includes world-class electroactive actuators that Choi Yeongju Park Seon hwa mimic artificial muscles with a rapid response at A mathematician, Choi is a scholar of number sub 1-V conditions using nanostructured polymer theory and contributed to the application of A mind researcher. Ever since Park was a child, she was electrolytes. She received her bachelor’s, master’s electronic communication and cryptographic theory. always interested in the stories of people’s everyday lives, and doctoral degree from Seoul National University She received her Ph.D. from Temple University, which deepened her interest in history, society and movies. and a postdoctoral at UV Berkeley. Currently she USA and became an assistant professor at the She attended Art school at Hongik University and studied is the associate professor of chemistry at Pohang University of Colorado and is currently a professor marketing and psychology at graduate school to continue her University of Science and Technology. She was at Pohang University of Science and Technology. study of mankind. She worked in the marketing department awarded the John H. Dillon Medal, and was one of She won numerous awards that include the Korean of LG Group on company image-making and became the the ‘Outstanding and selected 30 people’ from the Mathematical Society Distinguished Paper Award, head of the department. She writes with the goal of creating a life of coexistence and a social community without alienation National Research Foundation. Outstanding and selected 30 people, Amore Pacific May, 2018 Female Scientist Award, and was selected as Fellow and prejudice. Her articles on various social and cultural of the American Mathematical Society in 2013. 288 pages phenomena have been widely shared on social media and has numerous followers.

Foreign Rights Catalogue Medici Media – 2018 20 21 Dignified Death The Chinese Economic Reform 2.0 A study on death that started after saying goodbye to loved ones The power of China's economy and the beauty of the world economy

A book about the beautiful How did the giant red dragon completion of life resurface, and what will the world bear?

A study on death that started after saying goodbye to loved ones This book analyzes China’s strategy to become the center A book about the beautiful completion of life of the world in all sectors of economy, society and culture The writer started to think about death in earnest after through its 150-year plan. In the process of competing one- his wife and daughter passed away. He did not stop at his on-one with the US they need to win over newly emerging personal overcoming of pain but completed a senior course in countries and Europe, including the Middle East, and Asia.

the Hospice Academy hosted by the National Cancer Center SOCIOLOGY To do this they need to show both hard power and soft power in 2005 and reported on death with dignity issues in the BUSINESS in these regions. The interesting fact is they are trying to USA, Japan and other countries. Since then, he has worked as create a model of ‘win-win imperialism’. a well-being instructor and columnist, and is continuing his This book focuses on the aspect of Xi Jinping as a strategist study on death. who plans and designs the actions China must undertake to The writer, with his long background in journalism, become the third great empire following Great Britain and the captures the image of death vividly and calmly and suggests United States. that readers to open their minds about death with dignity. The reason why this book contains his personal story is to give an example to the people asking about this issue. This book was Expected Table of Contents published before the Dying Well Law took effect in February The Chinese Economic Reform 2.0 Preface The birth of a new empire 2018 as a guide to dying with dignity, for the dignity of the Chapter 1: Advancing Overseas, Chapter 2: Mass patient as well as for the preservation of family peace. Entrepreneurship and Innovation, Chapter 3: Internet and February, 2017 FORTHCOMING TITLES Chinese manufacturing 2025, Chapter 4: Digital creativity 248 pages Choi Cheolsu Expected publication date: 2018 and shared economy, Chapter 5 Development of Western China – Development of Jingjinji – Xiong’an special When in 1979 when the world’s 2nd oil shock occurred, Expected length: 360 pages economic zone Choi produced The World’s Oil War, a Future Challenge 「 」 and received the Korea Broadcasting Award. In 1989 he entered Sakhalin under the former Soviet Union and was Chu Jeongnam the first person to report on the life of Korean compatriots Chu majored in Chinese at the undergraduate and graduate who were displaced during the Japanese colonial period and level, and studied Chinese at the Beijing International Studies consequently received the 1st International Press award from University and the National Chengchi University in Taiwan. the Kwanhun Club. From 2004 he was a guest professor at When he was studying in China he backpacked all over the Department of Journalism and Broadcasting at Yonsei China and studied the socialist country. He worked at the Univerisy and opened the first course on investigative International Desk and Multimedia Division Desk of and is currently the manager of the Asia section in Academy Course organized by the National Cancer Center the Innovation Strategy Team of and a board and began to study about life and death. He graduated member of ‘One Asia’, an Asia business builder group focused from the Department of Chemical Engineering at Hanyang on China. University and worked in TV broadcasting for 10 years and 26 years as a newspaper journalist in the political, social and international field.

Foreign Rights Catalogue Medici Media – 2018 22 23 The Number Expedition The use of numbers office workers must know that is not difficult

Mathematics of a worker learning by one book!

Many office workers, especially those whose major was in humanities are people who have pretty much given up on mathematics during their school days. However when working in a company one always deals with numbers, from proposals to balance sheets. All the hours poured into studying English actually have very little use once one enters a company, whereas numbers are used everywhere. When writing a proposal it is easy to be intimidated by the BUSINESS question, “so how much are the development costs?”. Many do not know how to properly write an accounting report and stammer at a common manager’s question like “What is the profit margin of this product?” The longer one works in company, the bigger the importance of numbers becomes. It is a big challenge for office workers who have trouble even remembering the multiplication table. Yoon was also an ordinary liberal arts The Number Expedition student and lived a life far from numbers until he joined a company. But after joining a company he was assigned to the finance team and this began his journey with numbers. The FORTHCOMING TITLES writer talks about ‘the use of numbers office workers must know that is not difficult’. He shows that you do not need to Expected publication date: 2018 be afraid of numbers if you are an office worker with a liberal Expected length: 250 pages arts background. And on the contrary, actually knowing numbers can make your life and work much more easier.

Yoon Jeongyong A liberal arts major who was lost in the dark when word of mouth he quickly became a star lecturer. he joined the Samsung S1 Finance Team. When He is currently running YJY Lab, which teaches the he was a new employee he had to write a business skills necessary for working in a company, and lectures at apology letter because of a mistake he made and businesses and educational institutions such as E-Mart, was often taken to the warehouse and scolded by Shinsegae International, Hyundai Department Store, Seoul his seniors. He learned about numbers starting Foundation of Women and Family, Child Fund Korea, with zero knowledge and from those difficult years Wonkwang University, Contents Lab Korea, The Creative he transformed from ‘a numbers giver-upper’ to ‘a Center for Convergence Culture, Mike Impact School, and numbers maniac’. Multi Campus among others. In addition to he has published a book called . beginners were considered to be the best and from

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