Hype (marketing)
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- Maybe Influencers Are Not Worth the Hype an Explanatory Study on Influencers’ Characteristics with Perceived Quality and Brand Loyalty
- Digital Hype Magazine
- Next Generation POS: the Role of Cash and Epayments How to Match a Cash Drawer to Your Retail Environment
- Retail POS Buyers Guide Finding the Perfect Retail POS Software: 3 Steps to Success Finding the Perfect Retail POS Software: 3 Steps to Success
- Don't Believe the Hype: Local Media Slant, Local Advertising, and Firm
- INSIGHT Despite the Hype, B2B Social Marketing Is Still in Its
- School-Based Enterprise Instructional Units Promotion
- “Social Marketing: Lessons for Managing Social Media Initiatives”
- Sex Trafficking and the Super Bowl: a Connection Between Major Sporting Events and Human Trafficking
- The Myth of Social Media
- Hedonic Pricing in the Sneaker Resale Market
- Female Stereotypes in Print Advertising: a Retrospective Analysis
- Youtility Chapter 4 Self-Serve Information Chapter 5 Radical Transparency Chapter 6 Real-Time Relevancy
- Social Media Strategy: Creating Engagement, Insight, and Action
- Sex and Stereotyping in Sin City: a Content Analysis of Las Vegas Magazine Advertisements
- The Digital Marketing Hype Cycle: Most Trends Will Plateau in Less Than 5 Years
- The Internet of Things: Mapping the Value Beyond the Hype June 2015
- Small Business: Big RESULTS Marketing Guide Small Business: Big RESULTS Marketing Guide