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The Value of Behavioral Targeting By
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Introduction of ADOP for Publishers CONTENTS
Google/ Doubleclick REGULATION (EC) No 139/2004 MERGER PROCEDURE Article 8(1)
Real-Time Ad Click Fraud Detection
IAB DISPLAY ADVERTISING CREATIVE FORMAT GUIDELINES VERSION 1.0 DRAFT for PUBLIC COMMENT Public Comment Period: August 17 to September 18, 2015
Competition in Digital Advertising Markets
Online Advertising and Antitrust: Network Effects, Switching Costs, and Data As an Essential Facility
Competition in Display Ad Technology: a Retrospective Look at Google/Doubleclick and Google/Admob
Report on the Programmatic Advertising Ecosystem in China
2008 Annual Report
Mobile Advertising Guidelines
Doubleclick, Inc.: a Strategic Transformation
Study on Banner Advertisement Type and Shape Effect on Click- Through-Rate and Conversion
Cookieconsumer: Tracking Online Behavioural Advertising in Australia
DOOH Glossary
Digital Advertising: Going from Broadcast to Personalized Advertising Abstract
China Internet Asia China Technology Software & Services
Top View
Privacy Challenges in Online Targeted Advertising Minh-Dung Tran
Annual Report 2016
Successful Online Display Advertising
Google Acquisition of Doubleclick: Antitrust Implications
Online Advertising and Hidden Hazards to Consumer Security and Data Privacy
Data Controller
Printmgr File
+ FORMAL +SHOES CONTAIN the MODIFIED TERM OR VARIATIONS (NOT SYNONYMS) in ANY ORDER Also Matches: Men’S Formal Shoes, Formal Evening Shoes…
Impression Fraud in On-Line Advertising Via Pay-Per-View Networks
Super-Profiles’
IAB Display & Mobile Advertising Creative Format Guidelines
Google – Doubleclick a Complainant’S Perspective
Bill Adair Christopher Ahearn Bill Allison
MEDIA CHANNELS: Advertising Spend in a Slow Economy CONSUMER DATA and TRENDS: Adapting to Changes in the Consumer Landscape 2
DIGITALDECEIT the Technologies Behind Precision Propaganda on the Internet
Measuring and Fingerprinting Click-Spam in Ad Networks Vacha Dave ∗ Saikat Guha Yin Zhang MSR India and UT Austin Microsoft Research India Univ
Online Advertising and Privacy∗
Online Advertising & Terminology Ad Network: an Advertising Network Or Ad Network Is a Company That Connects Web Sites That
Annual Report 2008 OUR MISSION
Performance-Based Pricing Models in Online Advertising: Cost Per Click Versus Cost Per Action
United States Court of Appeals for the Ninth Circuit
Advertising and Media in the Age of the Algorithm
Online Advertising for the Wine Industry
REPRIV: Re-Envisioning In-Browser Privacy
The Study on Supervision Model for Online Advertising Click Fraud
Online Advertising
The Economics of the Online Advertising Industry Abstract 1 Introduction Online Advertising Began in 1994 When Hotwire Sold
Online Advertising
2012 IAB Annual Report