2018 event summary atlanta jazzfestival 41st annual the CityofAtlanta Mayor’s Office of Cultural Affairs The 2018 Atlanta Jazz Festival isproduced by
ain’t no blues with my sax – selma glass contents at-a-glance pg.4 performance line-up pg.6 brand activation pg.10 demographics pg.18 public relations & media pg.22
31 days of jazz pg.26 our leaders pg.28 contact information pg.29 sponsors & supporters pg.30
2 with gratitude
Thank you for a fantastic festival season!
We appreciate your support of the 41st Annual Atlanta Jazz Festival and are honored to be the keepers of this proud tradition. It is with great pleasure that we provide this platform for both aspiring and renowned musicians, as well as provide this rich cultural experience for residents and visitors.
This year the Atlanta Jazz Festival presented an exciting and diverse array of jazz talent on three stages in Piedmont Park throughout the festival weekend, including a full day devoted to female-forward performances on all three stages. With 31 Days of Jazz, we presented or partnered in 52 different jazz events throughout the months of May.
We simply could not have made this happen without the support of Mayor Keisha Lance Bottoms and the Atlanta City Council, our sponsors, media partners, Atlanta Jazz Festival, Inc. Board of Directors, AJF Society Members, 31 Days of Jazz Entertainment Partners, OCA staff members, festival crew, and our festival patrons. To every single one of you: thank you!
We were honored to present the 41st Atlanta Jazz Festival with your support. We look forward to continuing to entertain aficionados and expose new listeners to the rich heritage of Jazz music.
Yours in Jazz,
Camille Russell Love Executive Director, Mayor’s Office of Cultural Affairs City of Atlanta 3 at-a-glance
about summary
Atlanta Jazz Festival is regarded as one of the The Atlanta Jazz Festival kicked off its 41st largest FREE jazz festivals in the country. An year of free jazz concerts in Piedmont Park annual celebration of the music, culture and over Memorial Day Weekend, May 26 – 27, art of jazz begins in May and culminates each 2018. The festival feels fortunate to be able to Memorial Day weekend, with an outdoor festival showcase the talents of so many artists year featuring jazz artists from all over the world. after year. Jazz is a musical genre that can get overlooked, and this festival strives to show Atlanta Jazz Festival (www.atlantafestivals.com) is younger generations how truly innovative jazz produced by the City of Atlanta Mayor’s Office is and how it influences the music of today. of Cultural Affairs (www.ocaatlanta.com). It is FREE and open to the public. Atlanta Jazz Festival Leading up to Memorial Weekend, the Mayor’s is funded through the support of the City of Office of Cultural Affairs scheduled 31 days of Atlanta, corporate sponsorships, as well as jazz performances throughout metro Atlanta. Atlanta Jazz Festival, Inc., a non-profit entity Various artists performed at specified MARTA dedicated to preserving the legacy of the stations for MARTA Mondays, the Colony Atlanta Jazz Festival. Square Helipad for Jazz in the Sky on Tuesdays, Suite Jazz Lounge for the Suite Jazz Series on Thursdays, Twilight Jazz at Atlantic Station on mission Fridays, Jazz in the Airport Atrium at Hartsfield- Jackson International Airport, local public parks The mission of the Atlanta Jazz Festival is to for the Neighborhood Jazz Series and more. expose and entertain a diverse audience of Jazz aficionados, young Jazz enthusiasts and aspiring The festival in Piedmont Park featured three musicians to the rich heritage and variety of stages: the Next Gen Stage, the Contemporary Jazz as an authentic form of American music. Stage and the Legends Stage. On Saturday, all three stages featured all female headliners including Linda May Han Oh Quintet (Next Gen Stage), Jazzmeia Horn (Contemporary Stage) and Dianne Reeves (Legends Stage). The Next Gen Stage and the Contemporary Stage also spotlighted rising stars such as Sasha Berliner Escapades, Shayna Steele, Cory Henry & The Funk Apostles over the weekend. The Wind Creek Legends Stage was honored to headline great talents such as The Bad Plus and Jon Batiste with the Dap-Kings. 4 100,000 in attendance
The festival continues to both grow and retain its audience each year: 38% 48% were first time visitors live in the city of Atlanta 31% 33% have attended came specifically to Atlanta between 1-5 years for the festival 17% 13% have attended were vacationing in Atlanta and between 6-10 years decided to visit the festival 5% 6% have attended were in Atlanta on business between 11-15 years or some other reason 4% have attended between 16-20 years 5% 15% have attended 21+ years! are veterans 5 performance line-up
next gen stage saturday, may 26 sunday, may 27
12:30p sasha berliner escapades 12:30p rialto jazz for kids 2:30p camille thurman with 2:30p antoine roney trio the darrell green trio featuring kojo roney 4:30p shayna steele 4:30p morgan guerin 6:30p linda may han oh quintet 6:30p matthew whitaker
contemporary stage saturday, may 26 sunday, may 27
1:30p thumbscrew: mary halvorson, 1:30p the georgia horns michael formanek & tomas fujiwara 3:30p richie goods & 3:30p terri lyne carrington the goods project and social science 5:30p sidewalk chalk 5:30p anat cohen quartet 7:30p cory henry & the 7:30p jazzmeia horn funk apostles 6 legends stage saturday, may 26
12:00p alexandra jackson 1:00p yoko miwa trio 3:00p jane bunnett & maqueque 5:00p the ingrid jensen collective 7:00p tia fuller quartet 9:00p dianne reeves
sunday, may 27
1:00p the lao tizer quartet featuring eric marienthal 3:00p the russell malone quartet 5:00p m.f. production’s latin jazz all stars 7:00p the bad plus 9:00p jon batiste with the dap-kings 7 grüt at midtown station
marta mondays late night jazz jam
monday, may 7 saturday, may 26 chris burroughs trio royal krunk jazz orkestra lindbergh marta station piedmont room at park tavern
monday, may 14 mike walton quartet avondale marta station
monday, may 21 grüt midtown marta station
8 neighborhood jazz series
sunday, may 6 saturday, may 19 julie dexter, groove centric gritz and jelly butter, wolfpack atl wilson mill park west manor park Presented by Councilmember Andrea L. Boone Presented by Council President Felicia Moore and Councilmember Andre Dickens, Post 3 At Large sunday, may 20 saturday, may 12 mabu’s ark band, the milk shake quintet latrese bush, grant park lil john roberts and friends washington park Presented by Councilmember Carla Smith Presented by Councilmember Ivory Lee Young Jr. in conjunction with the Atlanta Beltline’s Jamboree
sunday, may 13 brenda nicole moorer, eq john a. white park Presented by Councilmember Marci Collier Overstreet
neighborhood jazz series 9 west manor park brand activation
tito’s vodka
moët & wind creek chandon casino & hotel 10 bud light
coca-cola 11 united healthcare
sprouts publix 12 hennessy
georgia’s own credit union
children’s fontis healthcare of atlanta 13 atlanta united
atlanta hawks 14 quest nutrition
atlanta hawks
atlanta georgia state history center university
lyft 15 metropcs
kind snacks red bull
cricket 16 diamond resorts
georgia grown gpb 17 demographics
age ethnicity
16% 56% 18-24 black or african american 26% 68% 24% 25-36 white or caucasian 7% of attendees are hispanic or latino 26% under age 50 37-48 7% asian/pacific islander 28% 3% 37-48 native american or american indian 7% 3% 65+ other
gender education
20% post 54% graduate female 43% college 63% 86% graduate 23% completed 46% some college male 10% high school In 2017, 29% of graduate attendees were male– of attendees of attendees have a notable increase! have at least a completed at least 4% completed college degree some college some school 18 finances household structure
spent at festival, on average 39% 53% $178 up 10% from last year single, own their no children residence
of attendees have a household income 68% greater than $50k 15% single, with children 26% 47% 3% 25% partnered, rent their $250,000+ $50,000-$74,000 with children residence
9% 20% $150,000-$249,000 $25,001-$49,999 20% 14% 12% partnered, $100,000-149,999 Under $25,000 no children
17% $75,000-$99,000 purpose of visit
banking preferences 48% not visiting / live here preferred banks preferred credit cards
23% 55% bank of america visa
23% 30% 33% wells fargo mastercard here for atlanta jazz festival
15% 16% credit union american express 13% vacation / pleasure 6% 8% pnc bank discover 4% 11% business suntrust 22% of attendees 21% have a brokerage account 2% other other 19 travel festival lodging
preferred airlines reason for air travel hotel stay duration
56% fly most 54% 24% frequently for delta one night personal travel 17% 10% fly most 28% 37% frequently for stayed in southwest two nights business a hotel 34% fly most 8% 39% frequently for both american three nights or more personal & business
6% united hotel properties 2% frontier 17% 6% marriott best western
15% 5% last casino visit within driving distance hilton hampton inn
7% within the 20% within 13% 4% last month the last year w midtown holiday inn
11% within the 61% never 13% 4% last 6 months visited loews sheraton
10% 14% hyatt other
insurance
health insurance car/home/life ins.
24% 14% 21% 7% american bc/bs aetna state farm family
16% 14% 19% 6% kaiser cigna geico metlife
15% 17% 14% 4% humana other allstate prudential
12% 18% progressive other
20 transportation
transportaion to festival current car make
19% 5% 2% 61% toyota kia lincoln 12% 4% 2% car ford audi porsche
8% 3% 37% bmw buick other
5% 3% cadillac jaguar
rideshare app usage (e.g. uber, lyft)
8% 16% use daily marta 18% 12% 71% use weekly bike or walk have used rideshare apps 27% 11% previously use monthly uber or lyft 47% n/a
service providers
cell provider preferences cable/internet provider preferences
28% 15% 36% 6% at&t sprint comcast/xfinity spectrum
21% 4% 21% 4% verizon cricket directv charter
14% 18% 16% 10% metropcs other at&t other
6% dish
21 public relations & media
Robust national, regional, and local media coverage reached an audience of over 106 million people.
website atlantafestivals.com 36,575 51,178 unique visits total visits 6,556 in April, a 458% increase 8,293 in April, a 462% increase 326,212 6.37 page views pages per visit 58,058 in April, a 462% increase) 2:26 0.07% avg. time on site bounce rate*
The bounce rate represents the percentage of visitors who enter the site and leave the site only having viewed a single page, rather than continuing to view other pages within our site. Low bounce rates are great! This bounce rate is one of the lowest our PR & marketing firm has ever seen, meaning people are exploring the website!
22 mobile channel atljazzfest.com 2,011 2,956 unique visits total visits 204 in April, an 886% increase, 282 in April, a 948% increase year-over-year 75.9% increase 3,315 1.12 page views pages per visit 371 in April, a 794% increase 1.32 in April, a 14.8% decrease 4:12 18.40% avg. time on site bounce rate 3:47 in April, an 11% increase, 29.43% in April, a 37.47% decrease, year-over-year 4% increase year-over-year 15% decrease
social media
attendee’s active usage, by platform
67% 16% 36% 15% 12% 14% facebook twitter instagram google+ linkedin snapchat
63,437 8,993 4,763 page likes twitter followers instagram followers
For the first time, the festival partnered with up-and-coming 151 hub members social media app SpokeHub. The app, which focuses on real- time social media engagement, included a main Atlanta Jazz 229 total reactions Festival “Hub” and three “Sub Hubs” for each stage at the festival. In the two-day span of the festival, the Hubs received 334 total messages 801 visitors. 23 The festival’s comprehensive marketing campaign combined a mix of traditional advertising with social media, digital marketing and outdoor. The marketing campaign is valued at just over $350,000 and garnered over 20 million impressions.
print digital $22,000 $31,000 ad value ad value 1,200,000 3,200,000 circulation impressions
Atlanta Business Creative Loafing ArtsATL.com Creative Loafing Chronicle Downbeat Atlanta Daily World Downbeat Magazine Atlanta Intown Atlanta Tribune JazzTimes InSite Magazine Atlanta Magazine Atlanta ShowGuide InSite JazzTimes Atlanta ShowGuide Clear Channel Outfront Atlanta Tribune Sandy Springs Reporter Buckhead Reporter
24 outdoor $250,000 ad value radio 15,500,000 $51,000 impressions ad value
MARTA bus banners MARTA station signage 300,000 Hartsfield-Jackson Airport signage impressions Hartsfield-Jackson Airport video 200 street banners WABE WJZA Digital billboards WCLK WRFG
25 31 days of jazz
The Atlanta Jazz Festival attracted 500,000+ Our partners get the opportunity to highlight participants throughout the 31 Days of Jazz their establishment as a member of the jazz program. 31 Days of Jazz features festival- community, while the Atlanta Jazz Festival produced events - such as MARTA Mondays, provides marketing, public relations and the Neighborhood Jazz Series, and the Late promotional support through press releases, Night Jazz Concerts – as well as featuring social media and collateral materials. Together, jazz-related events produced by our we ensure there is jazz to be heard in Entertainment Partners in their own venues. metropolitan Atlanta every single day of May!
26 late night jazz jam 27 at park tavern our
leaders atlanta jazz festival team
Melissa Laurenceau, Festival Director
mayor Don Dixon, Keisha Lance Bottoms Director Of Marketing & Partnerships
Ryan Baill, mayor’s office of Production & Sponsorship Coordinator cultural affairs Vallerie Simpson, Special Projects Coordinator Camille Russell Love, Executive Director Hunter Sims, atlanta city council Production Coordinator Devin Young, Felicia A. Moore, Council President Project And Communications Coordinator
Michael Julian Bond, Post 1 At Large Elena Gagon, Production Intern Matt Westmoreland, Post 2 At Large Marketing, Pr And Interactive Managers: Andre Dickens, Post 3 At Large Sharon Goldmacher Carla Smith, District 1 Jamie Donaldson Maggie Mcdaniel Amir R. Farokhi, District 2 Frances Chang Ivory Lee Young, Jr., District 3
Cleta Winslow, District 4
Natalyn Archibong, District 5
Jennifer N. Ide, District 6
Howard Shook, District 7
J.p. Matzigkeit, District 8
Dustin Hillis, District 9
Andrea L. Boone, District 10
Marci Collier Overstreet, District 11
Joyce M. Sheperd, District 12 28 ajf society members
William A. Alexander Sherman Golden Stephen C. Peters James Anderson Ernest & Patrice Greer Vince Phillips Michael K. Anderson Dan & Sonya Halpern Dr. & Mrs. Erich Randolph Dwight & Desiree Andrews Charles E. Harris Arthur & Jay Richardson Carla Booker Orien Harris William & Marian Roach Frederick & Suzanne Burks Valerie Jackson Michael & Donata Ross Imara Canady Alexandra Jackson Doug & Bijal Shah Shipman Gary & Margaret Cassis Dr. & Mrs. Ty James Frank & Robyn Sims Marquette & Jana Chester Tharon Johnson Hassan & Walkitria Smith Peter Conlon Kelly King Pamela Smith Gregory Davis Kenny Leon & Jennifer Thompson Howard K. Smith Margo M. Davis Pascal & Marva Lewis Dr. and Mrs. Reed Tuckson Dr. & Mrs. Steve Dawkins C.W. Matthews Dr. Robert F. Vogt, Jr. Miko DeFoor & Tina Simmons Derrick & Vikki Morrow Mack Wilbourn Eugene & Norene Duffy Jay & Kelley Myers Gregory Williams Bernee & Hillary Dunson Donna Northington Jim Williams Dr. Christopher Edwards John & Vicki Palmer Phillana Williams Steve & Terri Ewing John & Monica Kaufman Pearson Mtamanika Youngblood Ryan & Marsha Glover Armond & Sharon Perkins Chaka Zulu
contributors DeWayne Martin Patrick & Jacqueline Royster Brian Sadler contact atlanta jazz festival, camille russell love inc. board of directors executive director, city of atlanta mayor’s office of Hillary Dunson, Board Chair Camille Russell Love, Ex-Officio cultural affairs Eddie Bridgeman, Sr., Ex-Officio email [email protected] Gary Cassis phone 404.546.6999 Margo M. Davis Eugene Duffy 233 Peachtree Street NE Harris Tower, Suite 1700 Sherman Golden Atlanta, GA 30303 Pascal Lewis Vikki Millender-Morrow Joseph V. (“Jay”) Myers Iii /atlantajazzfestival Erich Randolph @atlantajazzfest
29 @atlantajazzfestival sponsors & supporters
ATLANTA
official media partners creative loafing clear channel outdoor outfront media wabe 90.1 npr wclk wjza wownow wrfg wsb-tv 30 31 42nd annual
may 25 & 26, 2019 memorial day weekend piedmont park