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41St Annual Atlanta Jazz Festival 2018 Event Summary

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41St Annual Atlanta Jazz Festival 2018 Event Summary 41st annual atlanta jazz festival 2018 event summary ain’t no blues with my sax – selma glass ain’t no blues with my The 2018 Atlanta Jazz Festival is produced by the City of Atlanta Mayor’s Office of Cultural Affairs contents at-a-glance pg.4 performance line-up pg.6 brand activation pg.10 demographics pg.18 public relations & media pg.22 31 days of jazz pg.26 our leaders pg.28 contact information pg.29 sponsors & supporters pg.30 2 with gratitude Thank you for a fantastic festival season! We appreciate your support of the 41st Annual Atlanta Jazz Festival and are honored to be the keepers of this proud tradition. It is with great pleasure that we provide this platform for both aspiring and renowned musicians, as well as provide this rich cultural experience for residents and visitors. This year the Atlanta Jazz Festival presented an exciting and diverse array of jazz talent on three stages in Piedmont Park throughout the festival weekend, including a full day devoted to female-forward performances on all three stages. With 31 Days of Jazz, we presented or partnered in 52 different jazz events throughout the months of May. We simply could not have made this happen without the support of Mayor Keisha Lance Bottoms and the Atlanta City Council, our sponsors, media partners, Atlanta Jazz Festival, Inc. Board of Directors, AJF Society Members, 31 Days of Jazz Entertainment Partners, OCA staff members, festival crew, and our festival patrons. To every single one of you: thank you! We were honored to present the 41st Atlanta Jazz Festival with your support. We look forward to continuing to entertain aficionados and expose new listeners to the rich heritage of Jazz music. Yours in Jazz, Camille Russell Love Executive Director, Mayor’s Office of Cultural Affairs City of Atlanta 3 at-a-glance about summary Atlanta Jazz Festival is regarded as one of the The Atlanta Jazz Festival kicked off its 41st largest FREE jazz festivals in the country. An year of free jazz concerts in Piedmont Park annual celebration of the music, culture and over Memorial Day Weekend, May 26 – 27, art of jazz begins in May and culminates each 2018. The festival feels fortunate to be able to Memorial Day weekend, with an outdoor festival showcase the talents of so many artists year featuring jazz artists from all over the world. after year. Jazz is a musical genre that can get overlooked, and this festival strives to show Atlanta Jazz Festival (www.atlantafestivals.com) is younger generations how truly innovative jazz produced by the City of Atlanta Mayor’s Office is and how it influences the music of today. of Cultural Affairs (www.ocaatlanta.com). It is FREE and open to the public. Atlanta Jazz Festival Leading up to Memorial Weekend, the Mayor’s is funded through the support of the City of Office of Cultural Affairs scheduled 31 days of Atlanta, corporate sponsorships, as well as jazz performances throughout metro Atlanta. Atlanta Jazz Festival, Inc., a non-profit entity Various artists performed at specified MARTA dedicated to preserving the legacy of the stations for MARTA Mondays, the Colony Atlanta Jazz Festival. Square Helipad for Jazz in the Sky on Tuesdays, Suite Jazz Lounge for the Suite Jazz Series on Thursdays, Twilight Jazz at Atlantic Station on mission Fridays, Jazz in the Airport Atrium at Hartsfield- Jackson International Airport, local public parks The mission of the Atlanta Jazz Festival is to for the Neighborhood Jazz Series and more. expose and entertain a diverse audience of Jazz aficionados, young Jazz enthusiasts and aspiring The festival in Piedmont Park featured three musicians to the rich heritage and variety of stages: the Next Gen Stage, the Contemporary Jazz as an authentic form of American music. Stage and the Legends Stage. On Saturday, all three stages featured all female headliners including Linda May Han Oh Quintet (Next Gen Stage), Jazzmeia Horn (Contemporary Stage) and Dianne Reeves (Legends Stage). The Next Gen Stage and the Contemporary Stage also spotlighted rising stars such as Sasha Berliner Escapades, Shayna Steele, Cory Henry & The Funk Apostles over the weekend. The Wind Creek Legends Stage was honored to headline great talents such as The Bad Plus and Jon Batiste with the Dap-Kings. 4 100,000 in attendance The festival continues to both grow and retain its audience each year: 38% 48% were first time visitors live in the city of Atlanta 31% 33% have attended came specifically to Atlanta between 1-5 years for the festival 17% 13% have attended were vacationing in Atlanta and between 6-10 years decided to visit the festival 5% 6% have attended were in Atlanta on business between 11-15 years or some other reason 4% have attended between 16-20 years 5% 15% have attended 21+ years! are veterans 5 performance line-up next gen stage saturday, may 26 sunday, may 27 12:30p sasha berliner escapades 12:30p rialto jazz for kids 2:30p camille thurman with 2:30p antoine roney trio the darrell green trio featuring kojo roney 4:30p shayna steele 4:30p morgan guerin 6:30p linda may han oh quintet 6:30p matthew whitaker contemporary stage saturday, may 26 sunday, may 27 1:30p thumbscrew: mary halvorson, 1:30p the georgia horns michael formanek & tomas fujiwara 3:30p richie goods & 3:30p terri lyne carrington the goods project and social science 5:30p sidewalk chalk 5:30p anat cohen quartet 7:30p cory henry & the 7:30p jazzmeia horn funk apostles 6 legends stage saturday, may 26 12:00p alexandra jackson 1:00p yoko miwa trio 3:00p jane bunnett & maqueque 5:00p the ingrid jensen collective 7:00p tia fuller quartet 9:00p dianne reeves sunday, may 27 1:00p the lao tizer quartet featuring eric marienthal 3:00p the russell malone quartet 5:00p m.f. production’s latin jazz all stars 7:00p the bad plus 9:00p jon batiste with the dap-kings 7 grüt at midtown station marta mondays late night jazz jam monday, may 7 saturday, may 26 chris burroughs trio royal krunk jazz orkestra lindbergh marta station piedmont room at park tavern monday, may 14 mike walton quartet avondale marta station monday, may 21 grüt midtown marta station 8 neighborhood jazz series sunday, may 6 saturday, may 19 julie dexter, groove centric gritz and jelly butter, wolfpack atl wilson mill park west manor park Presented by Councilmember Andrea L. Boone Presented by Council President Felicia Moore and Councilmember Andre Dickens, Post 3 At Large sunday, may 20 saturday, may 12 mabu’s ark band, the milk shake quintet latrese bush, grant park lil john roberts and friends washington park Presented by Councilmember Carla Smith Presented by Councilmember Ivory Lee Young Jr. in conjunction with the Atlanta Beltline’s Jamboree sunday, may 13 brenda nicole moorer, eq john a. white park Presented by Councilmember Marci Collier Overstreet neighborhood jazz series 9 west manor park brand activation tito’s vodka moët & wind creek chandon casino & hotel 10 bud light coca-cola 11 united healthcare sprouts publix 12 hennessy georgia’s own credit union children’s fontis healthcare of atlanta 13 atlanta united atlanta hawks 14 quest nutrition atlanta hawks atlanta georgia state history center university lyft 15 metropcs kind snacks red bull cricket 16 diamond resorts wclk 91.9 wjza 1011.1 georgia grown gpb 17 demographics age ethnicity 16% 56% 18-24 black or african american 26% 68% 24% 25-36 white or caucasian 7% of attendees are hispanic or latino 26% under age 50 37-48 7% asian/pacific islander 28% 3% 37-48 native american or american indian 7% 3% 65+ other gender education 20% post 54% graduate female 43% college 63% 86% graduate 23% completed 46% some college male 10% high school In 2017, 29% of graduate attendees were male– of attendees of attendees have a notable increase! have at least a completed at least 4% completed college degree some college some school 18 finances household structure spent at festival, on average 39% 53% $178 up 10% from last year single, own their no children residence of attendees have a household income 68% greater than $50k 15% single, with children 26% 47% 3% 25% partnered, rent their $250,000+ $50,000-$74,000 with children residence 9% 20% $150,000-$249,000 $25,001-$49,999 20% 14% 12% partnered, $100,000-149,999 Under $25,000 no children 17% $75,000-$99,000 purpose of visit banking preferences 48% not visiting / live here preferred banks preferred credit cards 23% 55% bank of america visa 23% 30% 33% wells fargo mastercard here for atlanta jazz festival 15% 16% credit union american express 13% vacation / pleasure 6% 8% pnc bank discover 4% 11% business suntrust 22% of attendees 21% have a brokerage account 2% other other 19 travel festival lodging preferred airlines reason for air travel hotel stay duration 56% fly most 54% 24% frequently for delta one night personal travel 17% 10% fly most 28% 37% frequently for stayed in southwest two nights business a hotel 34% fly most 8% 39% frequently for both american three nights or more personal & business 6% united hotel properties 2% frontier 17% 6% marriott best western 15% 5% last casino visit within driving distance hilton hampton inn 7% within the 20% within 13% 4% last month the last year w midtown holiday inn 11% within the 61% never 13% 4% last 6 months visited loews sheraton 10% 14% hyatt other insurance health insurance car/home/life ins. 24% 14% 21% 7% american bc/bs aetna state farm family 16% 14% 19% 6% kaiser cigna geico metlife 15% 17% 14% 4% humana other allstate prudential 12% 18% progressive other 20 transportation transportaion to festival current car make 19% 5% 2% 61% toyota kia lincoln 12% 4% 2% car ford audi porsche 8% 3% 37% bmw buick other 5% 3% cadillac jaguar rideshare app usage (e.g.
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