Advances in Social Science, Education and Humanities Research, volume 307 1st Social and Humaniora Research Symposium (SoRes 2018) The Reception Audience of the Woman’s Beauty in Korean Drama Endri Listiani Deddy Mulyana, Edwin Rizal Communication department Communication Department Universitas Islam Bandung Universitas Padjadjaran Bandung, Indonesia Sumedang, Indonesia
[email protected] [email protected],
[email protected] Ahmad Mulyana Communication Department Universitas Mercu Buana Jakarta, Indonesia
[email protected] Abstract—Standardization is conveyed through the media, certain lifestyle is then born. The lifestyles portrayed by which is often able to manipulate someone as a form that must be Korean dramas have been followed by teenagers. They imitate followed by the audience. Therefore, this research aims to what they see, starting from the hairstyle to the clothes of explore the concepts of beauty in the minds of the Korean drama Korean celebrities [1]. The same thing has happened in viewers. This study uses a qualitative method, with an audience Indonesia. reception approach. Data collection techniques are: in-depth interviews, field observations and literature studies. The result is Every day people see a lot of information from a variety of that people choose to consume drama by considering the different media. With the development of technology, people storyline, filling their free time, actors and cinematography. Most easily consume a lot of media at once. Stanley Baran and of the informants stated that their actors were beautiful and Dennis Davis in West and Turner, argue that "the media has wanted to be like them. There are also people who are willing to become a major tool in which we have all experienced or save their money to buy makeup and clothes made in Korea so studied many aspects through the world around us" [2].