Volume 18 Article 1 Number 5 The Iowa Homemaker vol.18, no.5

1938 The oI wa Homemaker vol.18, no.5 Ethel Overholt Iowa State College

Ruth Dahlberg Iowa State College

Ruth Stultz Iowa State College

Myrtle Campbell Iowa State College

Gaynold Carroll Iowa State College

See next page for additional authors

Follow this and additional works at: http://lib.dr.iastate.edu/homemaker Part of the Home Economics Commons

Recommended Citation Overholt, Ethel; Dahlberg, Ruth; Stultz, Ruth; Campbell, Myrtle; Carroll, Gaynold; Root, Margueret; Cannon, Winnifred; Greene, Helen; Beyer, Harriet; Stallings, Jane; Pettinger, Marjorie; Stock, Roberta; Strohmeier, Grace; Madsen, Lois; and Van Meter, Marian (1938) "The oI wa Homemaker vol.18, no.5," The Iowa Homemaker: Vol. 18 : No. 5 , Article 1. Available at: http://lib.dr.iastate.edu/homemaker/vol18/iss5/1

This Article is brought to you for free and open access by the Student Publications at Iowa State University Digital Repository. It has been accepted for inclusion in The oI wa Homemaker by an authorized editor of Iowa State University Digital Repository. For more information, please contact [email protected]. The oI wa Homemaker vol.18, no.5

Authors Ethel Overholt, Ruth Dahlberg, Ruth Stultz, Myrtle Campbell, Gaynold Carroll, Margueret Root, Winnifred Cannon, Helen Greene, Harriet Beyer, Jane Stallings, Marjorie Pettinger, Roberta Stock, Grace Strohmeier, Lois Madsen, and Marian Van Meter

This article is available in The oI wa Homemaker: http://lib.dr.iastate.edu/homemaker/vol18/iss5/1 T H E I 0 W A

DECEMBER I 9 3 8 THE IOWA HOMEMAKER

DECEMBER

VOL. XVIII N0.5

CONTENTS

Inside Information 1 Personalities Behind the Titles 2 Gay Starrak, Editor-in-Chief by Ethel Overholt Ruth Kunerth, Managing Editor A B Cs of Health . 3 Jean Armstrong Ruth Howie by Ruth Dahlberg June Ary Mary Kerrigan Nadine Bickford Ruth Marks Tying Up Christmas 4 Margaret Boeye Ethel Overholt Myrtle Campbell Marjorie Peters by Ann Robel Winnifred Cannon Marjorie Pettinger Gaynold Carroll Helen Perkins Designing for Living 5 Helen Crane Myrle Priem by Myrtle Campbell Ora Clark Ann Robel Doris Curry Marguerite Root Ruth Dahlberg Virginia Rundberg Secrets for Santa 6 Doris Detjen Ruth Sawin by Gaynold Carroll Katherine Dodds Jean Schumacker Barbara Field Virginia Schweiker Personalize Your Greeting Muriel Foster Katherine Taube 7 Harriet Graves Alma Toevs by Marguerite Root Helen Greene Evogene Wallace Ida Halpin Edith Wahrenbrock Can You Bake an Angel Cake? 8 Vega Hanke Harriet Werner by Winnifred Cannon Eleanor White Holiday Stamps of Approval 9 by Helen Greene Mary Bush Frozen Foods for Zero Weather 10 Business Manager by Harriet Beyer Margre Henningson-Advertising Mgr. A Season of Feasting 11 by Jane Stallings Emily Rose Baker Elaine Merrill Billy Cash Leona Murray What's New in Home Economics 12,13 Marisue Cash Catherine Mae Rice edited by Marjorie Pettinger Eleanor David Rachel Roewe Henrietta Dunlop Dorothy Root Helen Greer Virginia Rundberg Home Economics at Home 14 Dorothy Goeppinger Maxine Sprague Carolyn Hyde Anne Marie Taff Zipping It Up 15 Mary Ann Kellner Regina Taff by Roberta Stock Helen Jane Klinger Polly Towne Eleanor Kurth Jean Vieth Gertrude Mann Helen Waldron Alums in the News 16 by Grace Strohmeier Knitting Knacks . 17 Eunice Anderson by Lois Madsen Circulation Manager Behind Bright Jackets 20 Mary Alice Bickford Gladys Friesth edited by Winnifred Cannon Ruth Dahlberg Marjorie Julian Jane Darger Rose Lulick Catering to Coeds 20 Mary Lou Gilmore Jean Potter by Grace Strohmeier Dorothy Goeppinger Zoe Smith Lucille Gossett Leta Mae Swan Personality on Paper 23 by Marian Van Meter PUBLICATION BOARD Keeping Posted 24 Dean Genevieve Fisher by the editor Miss Katherine Goeppinger Elizabeth Storm Ferguson Miss Paulena Nickell Gay Starrak Ruth Kunerth Christmas spirit is typified in the sparkling blue of a Mary Bush chapel's stained glass windows for the December Eunice Anderson issue by applied artist Cornelia Nelson.

Published monthly during the school year by Illustrations counrtesy Household Magazine (contents page); West­ the Home Economics students of Iowa State inghouse (page 1 upper and lower right, page 3 center, page 10, page College, Ames, Iowa. Price $1.00 per year. Advertising rates on application. Entered 11 center) ; Pendleton Dudley (page 1 upper left, page 3 upper right); as second class matter at the post office, Best Foods (page 1 left center); du Pont (pages 4, 6, 8, 12); Lunt (page 5); Marguerite Root (page 7); General Electr.ic (page ~) ; Ames, Iowa, under the act of March 3, 1879. National Livestock and Meat Board (page 11 upper nght); Lomse Mulligan( page 15); Meredith (page 23). Vitamins are the modern alphabet for health.----page 3

The gift without the wrappings is bare; make your Christ­ Inside I nformafion mas packages as lovely as the gifts they conceal.-page 4

Dean Genevieve Fisher, whose hobby is traveling, steers you into intimate personality glimpses of your Home Economics faculty.-page 2

Angel food cake rises to the very best for that special occasion with the help of definite temperature and time.-page 8

Silver! that most precious table appointment, can make or break the Phillipines!- page 11

Silver! that most precio~ts table appointment can mak e or break the charm of your table setting.- page 5 Intimate glimpses of Home Economics faculty women reveal Personalities Behind the Titles

sity of Chicago, Chicago Art Institute, by Ethel Overholt Art Student's League of New York and ~ the- New-York School of Fine and Ap­ member of Alpha Gamma Delta, Phi plied Art, is a member of Delta Phi Kappa Phi, Mortar Board, Delta Phi Delta and is listed in Women's Who's Delta and Omicron Nu. Who. Favorite hobbies of Miss Hansen, who A collection of pressed glass, on dis­ was born in Denmark, are collecting play in the foyer of Home Economics antique furniture, writing poetry, and Hall this fall, represents the favorite painting for which she has received hobby of Mrs. Ness. Superintendent of recognition. Her paintings have been the Iowa State Fair art salon for 12 exhibited at the Joslyn Memorial in years, she has brought the prize winners Omaha, in Chicago, and at the Iowa from the fair to the Memorial Union State Fair Art Salon where she has re­ exhibit each fall. ceived two awards. She also received the popularity prize for a watercolor, W,AD and professor in the Foods and "Road to Town," from the Iowa Federa­ Nutrition Department since 1927 is tion of Women's Clubs. Miss Hansen Miss P . Mabel Nelson. Miss Nelson's has traveled and studied abroad several hobbies are her garden and genealogy. times. She is listed in Women's Who's For the past 3 years she has been a de­ Miss Belle Lowe Who, American College Presidents and votee of perennial flowers for she finds Professors, and Leading Women of they take less care. Her latest enthusi­ "KNOW Iowa State First" might be America.. asm for genealogy is based on the recent the motto of Home Economics discovery of the missing link in her his­ students who wish to become tory, which thus completes the gene­ better acquainted with the accomplish­ alogy of the maternal side of the family ments and interests of the professors Miss Anna Henderson back to 1662 when her first ancestor crossed the Atlantic. in their division. Limited space makes November 13, 1938 it impossible to include all the impor­ Miss Nelson was granted a B. S. de­ tant facts about each professor or even gree by the University of California, to include all those who should be men­ With the death of Miss Anna Hender­ 1915; M. S., 1916; and Ph. D. by Yale tioned in an article of this kind. son the Home Economics Division lost University in 1923. She is a member an inspiring friend and an enthusiastic of Alpha Gamma Delta, Alpha Nu, Sig­ FIRST and foremost in the division is instructor. More than 3,000 college ma Xi, Phi Kappa Phi, Omicron Nu, Miss Genevieve Fisher who has been women felt her influence as they met Sigma Delta Epsilon, Phi Upsilon Omi­ Dean of Home Economics since 1927. her in and outside of the classroom. cron and Iota Sigma Pi. Miss Fisher, whose major hobby is Miss Henderson, as assistant professor Her name is listed in American Men travel, received her B. S. degree at in the Applied Art Department, taught of Science. A Californian who has Columbia University in 1914 and A. M. courses in interior house design for 22 adopted Iowa as a native state, she degree in 1927 from the same institution. years. Outside of school she devoted claims to help replace the migration of She was special agent for the Home much time to St. John's by the Campus Iowans to the west coast. Economics Federation Board for Voca­ Episcopal Church. She gave generously tional Education at Washington, D. C., of her artistic talents, assisting in decor­ MISS BELLE LOWE, professor of from 1919 to 1922 and taught at the ating, furnishing and purchasing suit­ Foods and Nutrition since 1936, Carnegie Institute of Technology, 1922- able works of art, and acting as chair­ was granted a B. S. degree by the Uni­ 27. man for the furnishing and decorating versity of Chicago in 1918, an M. S. Dean Fisher is a member of Phi of the rectory of her church. The D.A.R. (Continued on page 18) Kappa Phi, Kappa Delta Pi, Omicron and the K.K. Club also claimed her as Nu, Phi Upsilon Omicron, Mortar Board a member. and Sigma Delta Epsilon and is listed Miss Henderson finished the Minne­ in American Women's Who's Who. apolis School of Design and Normal in Listed in the order of their depart­ 1915. She then attended the New York ments are: School of Fine and Applied Art study­ ing interior decoration, before coming MISS JOANNE M. HANSEN, head to Iowa State. Later, on a year's leave and professor of Applied Art, is of absence, she studied at Columbia known for her part in designing Home University, and since then Miss Hender­ Economics Hall. She drew up the first son made her home at 307 Ash Avenue, plans, used by the architects, and per­ Ames. sonally designed the fountains and many other details of the building. She has attended the New York School of Fine MRS. ZENOBIA NESS, instructor of and Applied Art, the Art Student's Applied Art, is best known for the League of New York and Pratt Insti­ Homemakers' Half-Hour, a program tute. Miss Hansen was granted a B. A. which she has conducted every morning degree from Iowa State Teachers Col­ for the past 10 years over radio station lege, 1917, and an M. A. degree from WOI. Columbia University, 1924. She is a Mrs. Ness, who attended the Univer- Miss Joanne Hansen

December, 1938 ABCs of Health by Ruth Dahlberg

EEPING up with the vitamins ever, have lived on such a limited quan­ K these days is a big assignment. tity as well as kind of food that a good Vitamins have a great attraction diet is necessary to restore them to full for nutritionists, chemists, and the health. modern Home Economics student. Re­ In traveling on down the alphabet to cently commercial foods people have vitamin C, it is interesting to note the realized that they may increase the work that has been done on the vitamin value of their products by using prep­ content of tomatoes. Juice canned in aration methods which preserve vitamin glass jars contained only one-half as content. much vitamin C as juice canned in tin Reviewing our vitamin alphabet, we and the juice in tin cans retained pro­ remember that vitamin A has an im­ portionally more vitamin C upon being portant function in keeping the skin opened and refrigerated than did that JUlCe. Chinese methods of cooking and mucous membranes of our bodies juice canned in glass jars. It has re­ vegetables in a small amount of fat for in a healthy condition. With a lack of cently been discovered that the lower a short time conserve vitamin C content. vitamin A there is a breakdown of the vitamin C content of home canned to­ Both diluted evaporated milk and respiratory tissues and disease germs matoes, when compared with commer­ sterilized whole milk, surprisingly can enter. Thus a deficiency of vitamin cial products was directly proportional enough, have the same vitamin C con­ A in our diet may greatly increase our to the unfilled head space in the bottle. tent as fresh cows' milk. Infants whose chances of acquiring infectious diseases. Bottles completely filled compared fav­ mothers were on a low vitamin C diet Research has also brought out the orably with the commercially canned had low capillary resistance. possibility that vitamin A may be as­ product. The investigation of diets of those sociated with the special response the Whole canned tomatoes have more afflicted with dental cavities seems blood stream makes when disease vitamin C than those which are quar­ definitely to indicate that in our Ameri­ organisms enter the body. It is thought tered in the canning process. Straining can situation vitamin D may be the that vitamin A may have a function in the tomatoes while hot seems to destroy factor lacking. Children with decayed building up body immunity to disease. more vitamin C than straining them teeth who had diets containing sufficient One of the earliest symptoms of vita­ after canning while cold. amounts of milk, eggs, green and leafy min A deficiency is poor vision and poor It is now known that growing pains vegetables and fruits improved rapidly adjustment of the eyes on entering a are not just a part of growing up but when vitamin D was added. dark room. The biophotometer is a new are due to a lack of vitamin C. Rheu- It has been known that there was a instrument used to close association be­ measure the degree of tween vitamin D intake dark adaptation. People and growth in young possessing the greatest children. Work has re­ sensitivity were those cently been undertaken with a high intake of in which graded amounts 5,000 to 8,000 interna­ of vitamin D were given tional units of vitamin to children. The results A a day. Concentrates of this experimentation of vitamin A agreeable indicate that increasing in taste and odor and the amount of vitamin D minus a vitamin D up to 1 teaspoon fed quantity are now avail­ daily gives correspond­ able. ing increases in growth. Vitamin A is now used The maximum amount in treating hyperthy­ or quantity of vitamin roidism as there is an D per day which gave antagonism between the best growth was 1 thyroxine and vitamin teaspoon of codliver oil A. per day. There is an Discoveries concern­ indication that with a ing the properties of larger daily vitamin D vitamin B have been intake growth may be made. Dr. C. A. Elveh­ retarded. jem of Wisconsin, using Although vitamin D dogs, and Dr. T. D. Spies has always been thought of the Cincinnati General Hospital, matic fever has been associated with the important in increasing the absorption studying humans, have found that nico­ lack of this vitamin. Tomato juice and of calcium and phosphorus, the latest tinic acid which is found in liver extract orange juice are often cited as rich evidence indicates that this vitamin has is directly concerned with prevention of sources of vitamin C. Remember, how­ little, if any, effect on the absorption of pellagra-like symptoms. Nicotinic acid, ever, that it takes three- fourths of a cup phosphorus by the body, but is indirectly a part of vitamin B, has been given to of tomato juice to equal in vitamin C concerned with the absorption of cal­ human beings affected with pellagra content one-half cup of orange juice. cium. However, decreased phosphorus with resultant rapid improvement in The Chinese people use cabbage water absorption may go along with vitamin D their health. A lack of foods containing in place of orange as a very rich source deficiencies because a precipitate of cal­ nicotinic acid thus seems to be the of vitamin C. Their babies drink cab­ cium phosphate is formed when there is cause of pellagra. Most pellagrins, how- bage juice like our babies drink orange (Crmtinued on page 19)

The Iowa Homemake1· 3 1938 packages are symphony of modern art Tying Up Christmas

AVE you ever had a Christmas treatments you may make around the H package so lovely that you looked by Ann Robel bothering bulge. nt it again and again before your Now, some suggestions for "those spe­ curiosity finally won and you had to A turquoise shade may be had for the cial people." Little brother and sister open it? Or have yours all been the mere duo-wrapping of light green and are easy to please. They love red and red-and-green tissue paper variety, light blue paper. green and Santa Claus, and, most of all, with bulging corners? No matter what Similar effects can be turned out from what's underneath; but just watch their you've received, why not make the a colored box and only one color of eyes shine at an animal cracker parade ones you send the lovely kind? transparent paper. A red box may be marching briskly across the top of a A gift wrapping is not merely some­ converted into a luscious shade of ma­ box. Cover the box in the new, shiny, thing to cover up the gift until Decem­ genta by the addition of a violet wrap­ opaque paper. About one inch from the ber 25. Each package is an art project ping, or a yellow box plus a light blue top, wrap a two inch band of white. in itself. Here is an opportunity to film can be a rich Araby green. Glue the crackers, which have been practice the principles that you learned Such richness can be intensified by an tinted with water colors, onto this band. in first quarter art. For example, don't unusual design of two colors such as a For your roommate, who lives for run ribbons diagonally across the cor­ package two-thirds dubonnet and one­ dances, wrap in dull finished or shiny ners; keep them parallel to the sides of third amber. After being completely black paper. Then cut animated stick the box. wrapped in amber, the box is partially figures from shiny white paper and glue Your Christmas package will become covered by violet. Five or six pleats are them onto the black. For a journalistic famous if you experiment with color. laid down crossways on the box. friend, try substituting strips of head­ If you must have red and green, be If you wish to be wise, beware of lines for ribbon over a shiny red wrap­ ping. If she's a sailing enthusiast, what could be more appropriate than marine blue, bound with clothesline rope and tied with a sailor's knot. If you've a musical friend, wrap the box in white tissue paper. Paste across the top the five black bars of the staff, mark off measures, and print upon each note a letter of the name. As an added "Christ­ masy'' touch, you may have the notes form the first bar of a well known carol. On the tag, instead of the conventional "to 'Susie' from 'Joe,' " use small faces of each clipped from snapshots. This gift card may be kept in a scrapbook long after the present has been for­ gotten. For father, one suggestion is the popu­ lar opaque paper in brown, with the only decoration the word "Dad" sten­ ciled in creme in lower case letters in the lower right hand corner. Make Mother's the same as Father's, changing the color to violet -red, with dlver or blue letters. Here are some hints on simple con­ struction. subtle about it- blue-green cellophane flimsy ribbons and poorly gummed 1. Place the box upside down on the with a red-violet ribbon perhaps. If stickers. Stress simplicity in your de­ sheet of paper so that the face of the you will break away from tradition, so signs; avoid too many intricacies. gift will have a uniform surface. See much the better. Try a red-violet, blue­ If your patience and talent are above that seams or "joints" come on the bot­ violet combination with silver ribbon average, consider designing your own tom or sides of the package-never the to top it off. Be different with dubonnet paper. You may stencil or block print, top. and blue, or black and gold. Steer shy using either all-over patterns or indi­ 2. Before cutting the paper from the of · pale, delicate colors, unless it's for vidual designs. roll, measure the length required, al­ baby's first Christmas. Of course there are always those lowing about one inch overlap in the Transparent wrappings of red, green gifts with bulges, points or curves that middle and a little over half the depth or blue are not the only available colors will not take a smooth finish. This prob­ of the box on the ends. for one with ingenuity. Off-tones such lem may be solved by the use of crushed 3. Cellulose film should always be as lemon yellow and dubonnet are easily paper. Crumple tissue paper between wrapped loosely to allow for shrinkage. attainable. your hands. Stretch the piece out, and Do not pull it tightly across the pack­ Lemon yellow is attained by overlay­ then re-crumple. Repeat this several age. Do not let it hug corners tightly. ing a light green film of transparent times, and then wrap. Not only is the 4. Blowing on this transparent rib­ paper with amber, and dubonnet is the effect a pleasing one, the finish of the bon when tying it will give a tighter simple combiniltion of amber on violet. paper will tend to minimize any clumsy knot.

4 December, 1938 A Household Treasure Designed for Living by Myrtle Campbell

N THE tiny house of the new bride Greek inspiration and produced de­ I or the most pretentious mansion. signs in a more exuberant manner. silver enhances the beauty and Scme Roman motifs are: festoons of charm of the table setting. Sterling sil­ fruit or foliage with animal forms and ver once bought is yours as long as you winged dolphins. The Gothic influence live; therefore, time and thought should is depicted by arches, conventionalized be devoted to the choice of a pattern oak and ivy leaves and in general a which you. will love more the longer it sterner type of design. is used. With the Rer.aissance design burst How can one judge good design in into a more fantiastic, richer beauty. table silver? Fundamentally, look for Following the same trends as furniture good proportions and contour; certain design there came the periods of Louis liner. of harmony and symmetry will be XIV, XV, XVI, the Directoire and Em­ attractive and pleasing through many pire; each with its individual style. generations. Good balance can be From England come the graceful curves "sensed" by holding a spoon, fork or of the reign of William and Mary and knife in the hand. the familiar cockleshell of Queen Anne's The particular design is the next period. During the Georgian period point to consider. In the various periods many famous artists such as Chippen­ of history, man chose different objects dale, Heppelwhite, Adam Brothers and as his ideals of beauty. These motifs Sheraton influenced English decoration. represent the periods of design, and one Chippendale adopted Chinese motifs. may choose a pattern which would be Colonial, as a term, has come to mean appropriate in a particular house and a period of some two hundred years, its furnishings. from the landing of the Pilgrims in 1620 ventative bags and rolls. Scratching Egyptian decorative motifs are based up to 1825. Early American craftsmen, worries many housewives, but actually on plants, the palm, lotus, papyrus or one being Paul Revere, left a definite the minute scratches will add to the the sun, animal and winged human fig­ imprint of designs which fit smoothly beauty of your silver, for millions of fine ures. Characteristic Greek motifs are into the atmosphere of Early American scratches will give the silver a more the laurel, husk, egg and dart, fluting houses. It is characterized by simplicity, lasting finish than could ever be and fret. During the prime of the by fine structural form, and by the achieved by mechanical means. Patina Roman Empire the designers took elimination of all but functional cor­ is the word which refers to the soft, ners, curves and details. This is not to lustrous finish the metal acquires after be confused with the modernistic of a years of daily usage. few years ago. The good quality of the silver is as­ After securing the pattern they cher­ sured if sterling is purchased, but be ish most, many women cheat themselves cautious about so-called "low-priced out of its fullest enjoyment because sterling" and "bargains." Perhaps the they keep their sterling tucked away design is inferior or soon to be dis­ and bring it out for use only on special continued. Perhaps the workmanship is occasions. Sterling silver will not wear poor or the silver is too thin to stand out; indeed, its beauty will grow with ordinary wear. It is best to buy from daily use. The wondrous beauty and a reliable jeweler who is equipped to mellow luster of antique silver is the give accurate advice. result of daily use through many gen­ The word "sterling" is a contraction erations. of "Easterling,'' the name of a North With this important secret of constant German band of traders in the twelfth usage in mind there are a few simple century who were noted for the uni­ things one should do to care for their form fineness of their silver coins. silver adequately: Sterling is the best known and most 1. Use Sterling silver at every meal. respected marking of silver in use to­ 2. Rotate its umge; bring all pieces day. into use during the week. Pure silver alone is too soft for everyday use. Copper is usually added 3. Wash silver promptly after each to give the needed stiffness and wear­ meal, using hot, soapy water; rinse in ing quality. Sterling is composed of hot, clean water and wipe thoroughly 925 parts pure silver in every 1,000. with a soft, clean cloth. This proportion never varies and is 4. Special cleaning and polishing may set by law. be done with a good silver polish. In China may be broken, rugs and drap­ polishing the silver rub each piece ery may become worn, but silver briskly lengthwise, never crosswise or remains beautiful and enduring-a with a circular motion. precious heirloom to pass on to future Silver should be kept in tarnish pre- generations.

5 Sally Whispers Secrets for Santa by Gaynold Carroll

GLOVES I!:Ji.Chiffon over metal Shorties \i(\: Several tones Four-button slip-ons ~i,' Of one color in chiffon No side seams ,J1~ Hoop petticoats Handstitching i~~·~· Velvet, net, taffeta, moire. Two colors Glace, suede, doeskins l SHOES Wine and plum ~· ,• Platform soles Rosy brown and copper tan Alligator, calf and lizard i~~· · 1 1 ·:~~~,1 Purply shades THEY ARE WEARING Reddish browns Peter Pan collars . f1 Ribbon bows and straps Metal lumberjackets U• Smart square toes With jeweled buttons ;'fi'' Dark shoes Fitted jacket blouses I', , Touches of color In metal brocades " Suede and kid And rayon damask ~;J_~ Calfskins and bucko Soft, satin blouses 'I'll, "Sweater" blouses ~ ~ : BAGS In velvet and lame :1,:}, Cord and grosgrain ~· t' Evening skirts [1 :, Semi-circle shapes In crepe and velvet :{1 Boxy types !: ·· ~ P~asant embroideries COLOR COUNSEL EVENING r,; ·Wme and navy Newest range is the yellows Wide-skirted silhouette i l~ Allspice and gray considerable violet and purply red Low-cut decolletage \ \. Top handles luminous light bluish greens Ruffled petticoats ·· Soft and large effects deep but intense cornflower pinks still strong- cyclamen in lead clay red, garnet red copper rust, mahogany pale beige, creamy natural dark roasted coffee brown gray- with tone of London smoke P. S.-Daring harmonies are the vogue such as white with plum or eggplant chartreuse with purple brown, eggplant and green amethyst and hyacinth violet, green and beige SWING "UP" Hair-ears showing, curls piled high Necklines-curves at the throat upstanding bands, turnover collars tucks and drapery at neckline high boned collars (1900) HATS Berets of all kinds Pillbox important Four to twelve -inch crowns "Doll Hats" and "Birds' Nests" Perched high; nosedive sometimes Hatpins Fur hats new Birds, wings shoot up HOSIERY Colors lighter this year Blend with new dress shades Warm shades popular with a glint of gold SKIRTS Fourteen to sixteen inches from floor Flared skirts moderately full Some gored Inverted tucks Draped Front or on one side

December, 1938 With scissors and paste you can

Personalize Your Greeting

by Marguerite Root

N THE regalia of tinsel and glisten­ most simple I ing balls and colored lights that shapes you can characterize the holiday season, imagine make ex- greeting cards still claim a spot of the tremely satisfying de- limelight. Over and above the glare signs-and why can't they be that commercialism has given to Christ­ used on Christmas cards? Another mas, still the person with a hint of the approach is sketching. You draw a sentimental in her nature has a yen to line or two and then squint and erase scatter random samples of the season's and draw over and mentally weigh the best wishes- to revert back to the warm results in regard to shape, size relations, mutual friendliness of "Merry Christ­ and distribution of light and dark. But of the main mas to Aunt Susie from your only don't stop until you are really satisfied. card and face niece- and a Happy New Year too." Work until you can beam with pride the back so that Christmas just isn't Christmas unless over your creation. touches of color show part of the thrill of the season is shared Here's just a suggestion. Steer clear through as design. Bits of among friends. of those natural looking poinsettias and cloth- stripes, prints, or plains- If you want to put a bit of yourself sprigs of realistic holly. Get in the can be used in the same way if you into your Christmas greetings, if you groove of conventionalism and your want novelty. want cards that have a little something cards will be much more fun and much Have you every tried any stick print­ that can't be found on any counter in smarter. ing? One end of a match or meat skewer any store decked out for Christmas, and There are innumerable methods that or any such instrument is cut to form a if you want to get a real bang out of can be used in the actual carrying out triangle or square or circle and then it is this business of saying "Merry Christ­ of the design, and here again a pinch dipped into tempera and stamped onto mas," you will make your cards. of ingenuity is invaluable. Stenciling is the paper in much the same fashion as A touch of ingenuity and a simple ap­ one process that offers a world of possi­ you would handle any printing set. bilities. Here's the procedure in one plication of common sense design are In the realm of stamped designs, block the only pre-requisites. If you have had easy lesson, in case you haven't the prints still claim an important place. enough practice working with your faintest idea about how it's done. Each A razor blade and a piece of linoleum color of your design, now perfected, is hands so that you can manipulate mate­ constitute the equipment. Finer work cut into a separate stencil. If the skirt rials easily, you pass directly into the and intricate details, however, can be advanced section. But beginners, too, and hair ribbon of your little figure are more easily accomplished if you buy or can join. to be red, cut those shapes out in their borrow a set of real cutting tools. The design you create is the all-im­ correct position, but leave the sweater portant factor. No matter how perfect for the blue stencil, and then cut still To make your cards really individual, your technique may be, your result is another piece for the yellow hands and select colors and papers that are smart. a failure if it isn't basically pleasing. face and legs. Oil paint applied in stac­ Newspaper offices are a good source of You can arrive at an idea by cutting cato taps of a stiff-bristled, blunt­ novelty papers with the different glazed paper into geometric shapes and fitting pointed stencil brush, complete the de­ or pebbled surfaces. them together abstractly. Perhaps their tails. Of course, now that you have sten­ If you want to do something really arrangement will give you a hint of cils you can go into real mass production. new, then try some of that very thin something real and you can chew the P aper applique or simple cut-out de­ sheet metal- or incorporate yarn, string end of your pencil and create anything signs are ever popular and easy as pie or absorbent cotton in your idea. Then from a stylized rocking horse to a to work out. And, incidentally, the idea gather up you r scissors and paste and Christmas tree. involves two possibilities. You can cut paper and get started. Remember, Or perhaps you prefer the abstract­ the shapes and paste them on a solid Christmas cards aren't always planned ness. That's all right too. Repeats of the background or you can cut pieces out - they may just evolve.

The Iowa Homernaker 7 Can You Bake An Angel Cake?

HREE hundred and forty angel by Winnifred Cannon time of baking varied. This procedure T cakes! After four judges tasted, was repeated fifteen times for each of poked and smelled more than three 340 degrees F. (150, 160 and 170 degrees the three temperatures used, making a hundred angel food cakes, Margaret C.) Cakes were baked at four different total of 180 cakes. Looft and Elizabeth Kraatz, the experi­ periods of time at each temperature. Four judges scored the products on menters, came to the conclusion that an­ The full recipe was mixed and divided the same four qualities, with similar gel food batter baked at 325 degrees F. into four equal parts. All four cakes tests being given, as were used in the for about 35 or 40 minutes usually pro­ were baked in the same oven, but the tests for optimum temperature. duced the best cake. When both of the experiments The first work was conducted were completed with the small by Margaret Looft (Hinrichsen), cakes, about a dozen cakes of av­ '37, and the second by Elizabeth erage size were baked to verify Kraatz, '38, for their masters' the conclusions drawn from the theses at Iowa State College. They results. The larger cakes reacted found, however, that there is not in the same way as did the small­ always one best temperature. er ones. Depending on the characteristics In applying the results obtained of individual ovens, the tempera­ from these experiments to the tures and the time of baking at problems of the housewife, it each temperature may vary so might be said that any of the that standard cakes might be ob­ temperatures suggested (284-356 tained at temperatures between degrees F.) may produce good 300 and 350 degrees F. cakes, provided the optimum bak­ In the determination of the best ing time for each temperature is baking temperature, five tempera­ used. However, the longer the tures, ten degrees apart, were se­ cake is baked the more tough it lected with which to work. The becomes. temperatures ranged from 284 to Because of the tendency to 356 degrees F . (140-180 degrees toughen, cakes should be baked C.) Leaving no room for chance CHEMISTRY QUALMS for a short period, although they a total of 160 cakes were baked, result in a less brown product using one-fourth the recipe for HOW can a coed clearly think than the average housewife con­ economical reasons. In fog that is so thick? siders desirable. This shorter One mix was divided into five How can she concentrate on chem baking time gives cakes which cakes, each being shown no pref­ When sulphur makes her sick? are more tender and of superior erence, for all cakes were pre­ How can a coed analyze? eating quality. pared under standard conditions It is no easy trick. and in similar utensils. Even to Breathes there a college woman the point of place in the oven She reads directions carefully who never to herself has muttered there was no partiality. Each cake in disgust when a run popped in had a separate oven and was Of everything to do. those lovely filmy hose she bought placed in the front center position. There cannot be a single slip only yesterday? Would that those Four judges scored the 160 In the process she goes through; hose possessed an ounce of con­ products, judging each on tender­ For every step has bearing on science and could realize what a ness, texture, moistness and eating The next which will ensue. hole they made in this week's al­ quality. The subjective scoring lowance. Cautious as the smart of the judges on tenderness was Now first she heats the particles coed may be, snags inevitably supplemented by the tensile At a very rapid rate. take their toll, along with those strength test, which measures the surprise lacy patterns which just weight required to tear the cake She hopes the little ions there happen for no apparent reason. apart. Slices three-eighths of an Will soon coagulate, A clear liquid cement can be inch thick were cut from each And form within the beaker then purchased in small tubes for hose cake, care being taken to get a A fine precipitate. mending at dime stores. The ce­ crosswise piece since angel cakes ment is not destroyed by washing. are lighter at the top. Each slice But look again, and you shall see Here are a few simple precau­ was tested. The amount of finely­ That something's in a mess. tions which may lead to longer ground sand necessary to fill up The mixture that she has prepared life for hosiery: the air spaces gave evidence of 1. Buy hosiery a half size too texture, while the weighing of the Is not a great success. long rather than snug-that's a batter before and after baking She quickly added KCl; rule for foot care too, incidentally. determined the moisture lost. Now she needs SOS. 2. Anchor that back seam firm­ At the end of the first experi­ ly in the midle of the heel. ment the question of the optimum Instructors hurry to the scene; 3. Wear heel grips for slipping time of baking at each tempera­ The mixture starts to rise. shoes-that slipping is death on ture arose. Experiments were stockings and excellent for blis­ conducted to determine what The actions that it carries on ters. length of time gave the most sat­ Elicit great surprise. 4. Fasten the back garters first. isfactory results. Oh could she never understand 5. After their nightly washing, Three of the five original tem­ Experiments she tried! stretch the feet and legs out with perature~:> were used, 300, 320 and by Helen Greene the seam straight.

8 December, 1938 Holiday Stamps of Approval

addition of a special-delivery fee to the disadvantage, of course, is the expense by Helen Greene regular postage. In this way more rapid of having the special name plate made. delivery is insured. Special greetings can be created from "F ROM Anywhere to Everywhere" I£, in the opinion of the acting em­ the cards in booklet form with the in­ is the slogan of the parcel post. ployee, the package produced for mail­ side page bare. The sender then writes Giving and receiving which comes ing is not correctly or sufficiently his own message or selects a greeting of with the Christmas season entlj.ils the wrapped it can be rejected. Postal offi­ his preference. This permits the use of mailing, sorting and delivering of gifts, cials advise that the name of addressee any color in printing, individual writ­ a great responsibility to the parcel post. be placed on one side of the package ten notes, or a plate can be produced Last month was designated by the only with your return address on a slip with the seasonal greeting and a sig­ Post Office Department as National Par­ of paper inside the parcel in case the nature. cel Post Month to commemorate the wrapping becomes torn or damaged. The correct form of engraved signa­ Silver Jubilee of its establishment. No Packages cannot be delivered which tures is to use the name first because other agency affords the same coverage lack addresses through carelessness of Mr., Mrs. or Miss should never be part or convenience with 45,000 post offices wrapping or carelessness on the part of of the signature. This means that call­ and 35,000 rural routes covering 1,280,- the sender in using addresses. These ar­ ing card plates are not permissible for 000 miles every day. ticles go to the dead letter offices. Event­ engraving Christmas cards. Overseas holiday period of mailing ually the gifts are sold and the money Informal cards with gay, friendly commences about the middle of No­ is kept by the Post Office Department. messages may be signed either "The vember. It is not possible to state when It is interesting to note that in the Jimmy Browns" or if the first names are parcel post packages will be delivered, year of 1937 over 12 million letters were used, the husband's or wife's may come due to customs formalities, but all par­ undeliverable in the United States. Of first. Engraved signatures require the cels should be mailed as early as pos­ these letters, 100,000 contained money husband's name be placed first and if sible. totaling $230,000. Profits to the govern­ hand-written the wife's name first. Persistent demands for more and bet­ ment from undeliverable and unreturn­ The envelopes should be addressed by ter service have resulted in raising the able packages were nearly $100,000. hand in ink with particular attention limits of weight and bulk, modification For a very small additional fee parcels paid to the initials and spelling of the of rates and general expansion of facili­ may be insured for their present value. name. In the case of two envelopes the ties. Any parcel not exceeding 100 inches The package travels along with the name and address are written in full in length and girth combined, with a ordinary mail, but in the event that it only on the outer envelope. limit of 70 pounds for weight, may be i!3 lost the department will pay the ac­ The name and address of the sender sent by parcel post. The length is the tual cost of the contents. is often written on the flap of an en­ distance from end to end and the dis­ If the article is a valuable one which tance around the thickest part is the cannot be replaced, then it is suggested velope, serving not only as a return address but also as a notification of the girth. that you send it by registered mail be­ sender's present address. All parcels sent by parcel post should cause mail of this type never leaves be securely wrapped in strong paper the postal employee's hand. Rarely ever Christmas greeting cards may be and tied with stout string or twine. is a registered package lost because mailed with 1% cents postage, unsealed Boxes may be used to which the lids are employees must sign a receipt for it and with your n:1me and a sentiment nailed or screwed, provided the lids can every time the article is transferred to such as "Good Wishes" provided no in­ be readily removed for examination of another post office or train. formation is conveyed. But if you say, the contents. "Do's and don'ts" arise for the all­ "Will arrive on 8 o'clock train," put a If umbrellas, canes and similar ar­ important subject of Christmas cards 3 cent stamp on the envelope if you ex­ ticles are reinforced by strips of wood as the Christmas season draws near. pect it to be sent. In view of the rate, breakage may be prevented. Hats must Suggestions for signatures are many to these Christmas greetings bearing 1% be packed in strong boxes of double­ provide variety and personality. cents postage cannot be forwarded or faced corrugated fiberboard of ade­ Signatures may be either printed or returned to the sender, nor are they en­ quate size. Cut flowers and candies engraved. The lettering of the signature, titled to directory service. They become are best enclosed in strong containers however, should either match or con­ dead letters if undeliverable. Therefore, securely fastened. Books must have trast with that of the card sentiment. if you are in doubt as to the correct the edges well protected with stiff ma­ A new note in printing is the use of address use a 3 cent stamp, which en­ terial. block letters of gold, silver or a vivid titles you to all the service due first Articles easily broken may be safely color- red, green or yellow. White may class mail. packed with ample cushioning material be used against a background of color. The use of bright colored cards and of excelsior completely surrounding To achieve a smart effect print the envelopes, such as red, green and blue, them and should be labeled "Fragile." name in block letters and the greeting is undesirable as the color makes the Photographs, for example, should be in script or vice versa. writing more or less illegible and diffi­ protected by two layers of corrugated The handwritten signature adds a cult to dispatch. Also, envelopes of odd card board laid at right angles. P erish­ more personal touch and is growing in sizes, particularly very small envelopes, able articles must be marked "P erish ­ popularity. It can be adapted to almost are difficult for dispatchers to handle in able," and it is a good idea to send any card by using script or semi-script distribution when they tie the packages them as special-delivery matter by the for the wording of the greeting. One for train travel.

The Iowa Homemaker 9 Frozen Foods for Zero Weather

by Harriett Beyer

OULDN'T it be fun to serve are high in starch, but those best for tions on the package must be followed W fresh asparagus tips w i t h freezing are the high-sugar garden var­ accurately, for they are the result of Christmas turkey instead of iety. careful, exact experiments made by the the traditional peas, beans or carrots? After the producer has found the right research kitchens of the producers. They And why not plan to have corn on the quality, he discovers where the product are ready to be put into a pan and cob for a buffet supper some wintry grows best and leases land in that area. cooked, or in the case of fruits and Sunday evening? Then the seeds are planted. berries, they are sweetened and ready It sounds revolutionary, and it certain­ Cartons are ready for packing the to be served. The housewife must make ly is. The frozen foods industry has vegetables, and then they are hurried allowance for this in using them in her wrought this miracle. Banished is the to the freezer. All this takes place in favorite recipes. old tradition of oysters only in the less than five hours. The frozen pud­ Quick-frozen foods should be kept, months with "r's." They can now be ucts are taken by the refrigerator cars after buying, in the very coldest spot of served safely in July or August. Sea­ for storage to the big central ware­ the refrigerator so that they will stay as sonable foods will soon be a thing of houses, where workers wear sheepskin completely frozen as possible. After they the past. coats, woolen helmets, and mittens. have been removed for use and thawed, The frozen foods industry has been Now let's have a geography lesson in they cannot be refrozen in the family established for the past four or five frozen foods. The refrigerator cars, in refrigerator, for the original freeze was years, and in spite of the depression has which the fruits and vegetables are given them almost instantaneously, and been doubling its production each year. packed, follow the sun north through no home refrigerator can attempt to do It's hard to understand how a food can this country. They may begin in Texas this. be frozen and kept for any length of in January, where crops of broccoli, A few hours before the product is time in good condition. Most of us spinach and peas are taken on. The ready to be used, it may be partially de­ can remember having accidentally fro­ train then travels to New Orleans to frosted by moving to a warmer spot in zen some vegetable, which consequent­ pick up strawberries and shrimp in the refrigerator. Thawing can be com­ ly became brown, soggy and tough-to­ March. In Virginia there are straw­ pleted later at room temperature. tally unfit for use. berries in April and May. June finds The Iowa State College Institution If we were to examine under a micro­ the train in New Jersey, where spin­ Management Department has used fro­ scope a very thin slice of a carrot which ach, peas and beans are at their best. zen foods and has found them to be had been slowly frozen, we would see Other vegetables are taken on in up­ highly satisfactory. They are especially that long jagged ice crystals had formed per New York in July. Maine contri­ useful for serving large groups, since which had pierced the structure of the butes corn and squash in August. Sep­ they are ready to cook and conserve carrot. Of course such treatment would tember and October are good months for much time and labor. Considering this make it unfit for use. When the veg­ oysters and scallops, which come from saving, frozen foods are not so expen­ etable thaws, the liquid runs out, leav­ Halifax, Canada. Some cars may be sive as it would at first seem. They ing a flabby carrot. sent to Indiana for chickens and tur­ have been tried out in the hospital, But if we examined a similar carrot keys, and some out to Oregon for peach­ dormitories, and wherever large groups slice which had been frozen very rapid­ es and berries. are served on the Iowa State campus; ly at extremely low temperatures, we How long frozen foods may be kept in all cases they have proved successful. would discover that only tiny crystals is not completely determined. Recently Probably one of the first questions in had formed which did not pierce the at a luncheon of executives, foods were the mind of any housewife is, "But carrot structure but merely formed a served which had been frozen as an aren't they expensive?" Quick-frozen sort of protective coating around each experiment ten years ago. foods are more expensive than canned little cell throughout the vegetable. The equipment needed to keep frozen foods and fresh foods in season, due to When the carrot thaws now, it will be in foods for any length of time is expen­ the special care and processing that as good condition as if it had just come sive; this has been an important factor they need. They cost less than fresh from the garden. in hindering retail distribution. In some fruits and vegetables out of season, and The story of frozen fruits and veg­ instances the dairies have taken over they have a more pleasing taste, since etables from the time they are grown the handling of quick-frozen foods, since they were frozen at the height of their until they reach the consumer is a story they already have much of the necessary maturity. In many cases they repre­ which has been clarified by years of cold storage equipment. sent an economy when compared with experiment and research. Practically The housewife who is fortunate year-round prices for the same quantity. all fruits and vegetables can be frozen, enough to be near a market for frozen In saving time and labor, they represent but only certain qualities in each class foods will find that they are not at all an inestimable economy. Nothing since are suitable. For instance, the variety difficult to handle, although certain pre­ the advent of the tin can has brought of peas best for canning are those which cautions must be observed. The direc- the housewife a more effective aid.

10 December, 1938 The holidays tn the Philippines are

A Season of Feasting

by Jane Stallings

"THEmost outstanding characteris­ After church everyone stops in at the dren go with their friends to the homes tic of our Philippine Island Christ­ little stores on the streets to buy of relatives, neighbors and strangers, mas is food. People who are total "bibingca," rice cakes that have been anywhere they may receive "aguin­ strangers or whom you haven't seen cooked all night by the natives. With aldo,'' Filipino for gifts. "Aguinaldo," since last Christmas time-aunts, uncles, this strange delicacy, tea, coffee or although they might be especially cousins, godparents, friends-all come chocolate is served. "Bibingca'' are a planned gifts, are usually presents of and go, eating some preserved fruit holiday specialty-at no other time of money. now, a lunch later, but always eating. year can they be found in the Philip­ "Do we have a Santa Claus? Oh, yes! It's just like one big, long open-house pines. Many modern children of middle class with food for everyone at any time." Following mass on Christmas Eve, families believe in Santa Claus and hang As we munched "turron alicantes," a many homes serve traditional festive up their stockings just as you used to delightful Philippine candy of honey buffet suppers. The tables are heavy do. But the Spanish children celebrate Three Kings' Day instead. They put out their shoes to be filled by the three kings who visited the Christ Child." When asked which custom she observed, Helene laughed and said, "Oh, I believed in both!" There are two ideas stressed at Christmas time in the Philippine Islands: The religious significance of the holi­ days, and the importance of family ties. "Everyone must greet the New Year at his home; it is just a tradition. If we are dancing at a club house on New Year's Eve (all the private clubs in Manilla have parties during the holi­ days) and look around just before twelve o'clock, we don't see anybody; everyone has gone home to greet the New Year. In a little while everyone comes back and we dance until four, when we have mass, which corresponds to your midnight mass. The younger Filipinos shoot fireworks and ring bells to welcome in the New Year, much the same as we do in North America."

and cashew nuts, Helene Benites, of with "whole legs of ham," gallantine Manila, Philippine Islands, described chicken (a stuffed, boneless European Have you ever wondered why the the Christmas season as celebrated in dish) and meat pastries. Holiday des­ grocer keeps cereals on a shelf so high her native land. serts such as preserved fruits, rich that he has to get the boxes down with Christmas in that American state custards and fresh fruits are the features a long instrument with a crook on the really starts on the first of December of the evening. end? and lasts until January 6, Three Kings' Reminiscing, Helene remarked, "We He keeps them there because they are Day. Nearly everyone goes to midnight have lots of fruit in the Philippines. cheap and bring less profit than many ' mass each night. People riding through There are our native fruits and apples, other articles which he keeps in con­ the country on their way to church see oranges and pears from California, and spicuous places in the store. But now various-shaped colored lanterns in win­ fruits such as sweet chestnuts from cereals are being attractively wrapped dows representing stars, flowers, boats China. And then there are candies and in cellophane, and they are safe from or some similar design. A few of the nuts, especially chestnuts." moisture, too. The gay, colored, shiny more modern homes have Christmas Christmas Day is really Children's cellophane is fast shifting cereals from trees, too. Day in the Philippines. All the chil- the top shelf to the counter!

The Iowa Homemaker 11 WHAT ' s NEW IN

vegetable in the diet. The Commission Black rubber numerals cemented to Child D evelopment further recommends that all children a colored rubber background show between 2 and 14 years be given one clearly by daylight the street number lV.ienus colorfully illustrated with quart of milk daily, in addition to an of a residence. The information is drawings of animals, children and food ~-gg, green leafy vegetables, butter and visible by night because cut-glass inset and accompanied by stories or nursery cod liver oil. This would furnish at buttons reflect light. The numerals rhymes help parents and their chil­ least 6,000 to 8,000 units of vitamin A. may be obtained on green, gray, maroon dren select food when eating in public or gold mountings. places. Besides entertaining the child, + it helps him to decide for himself the + proper things to eat and solves the Citrus fruit growers are adopting the problem of ordering small special serv­ plan of "candling" their fruits, like An innovation in dinette sets! The ings. Many managers are making the eggs, by means of X-ray. When X-ray forms of the new models in oblong or practice of providing these attractive £.hadows are projected on the screen of oval patterned designs for dinettes are menus for £mall children and they are c>. fluoroscope, they show clearly if an in chromium and maple. The maple is proving to be unusually popular. attractive looking fruit or vegetable has of light finish and the legs are of heavy­ wme serious internal fault. tube, polished chromium, the bottoms + + of which rest on a fiat chromium plate to protect floor surfaces. The dinettes A "Children's World" is being con­ A cheap method of making sorbose, a have a folding centerboard arrangement structed for the New York World's Fair rare sugar, has been discovered recent­ for table extension and matching chairs to provide a special section for children. ly. Sorbose, which can be used in mak­ are available with metal seats grained Two large playgrounds will be built­ ing synthetic vitamin C, was formerly to match the maple. Chairs may also be one for younger and one for older chil­ sold at $500 a pound and can now obtained in solid colors and in up­ dren with trained supervisors and a staff be produced for 75 cents a pound. It holsteries. of physicians and nurses in constant at­ is now produced by bacterial fermenta­ tendance. tion of sorbitol, an alcohol made from The food, to be sold by concessioners, corn sugar. will be of superior nutritive quality and Institution will be regularly inspected. The object­ ·r ive is to combine entertainment with Riboflavin is the official name of the Management education and instruction in a "Trip vitamin formerly known as G or B". Around the World," where children will Work done by the Dairy Industry De­ This term was agreed upon at the Fifth partment at Iowa State College shows £.nd their perennial favorite, "the ride," Annual Meeting of the American Insti­ in five different forms and will grasp a that the characteristic flavor of nuts is tute of Nutrition. Also, the use of the obtained in ice cream by using 4 pounds conception of geography and a relation­ term "ascorbic acid" for designating ship to the children of other nations. of nuts to 48 pounds of ice cream. vitamin C has supplanted the use of Cashews, Manchurians, Pignollias and Provision will be made for quiet as "cevitamic acid." well as active play, which will not only Filberts are the nuts most used. A new be amusing but educational, as in the + roasting and buttering process has in­ troduced the English and black wal­ high standard nursery school. There A waste chemical product from cigar­ will be exhibits of children's furniture, nuts as new possibilities for flavor in ette factories can be used to alleviate frozen products. clothing and playthings, and the play­ pellagra. This product is nicotinic acid, ground will demonstrate the latest and which may be an important factor in + best equipment. Parents will have the the operation of the oxidative processes opportunity of observing modern meth­ on which the whole phenomena of life A new appetizer has been discovered! ods of handling children. depends. When given in doses varying Brazil nuts wrapped in half slices of from 75-500 milligrams, depending upon bacon, fastened with toothpicks, and the severity of the case, it is a specific broiled tempt any appetite. Foods and Nutrition curative agent.

Recently introduced in England and + very new to the United States is the manufacture of canned puddings. These Soil is not necessary for farming- at new puddings differ from the heavier least, not on Wake Island in the Pacific. type of pudding, such as plum pudding, Four successful crops have been pro­ which has been available for some duced with water containing essential time. These new canned puddings are minerals taking the place of soil on this light, aerated puddings of the sponge farm, designed to provide fresh vege­ type. tables for Pacific Clipper passengers and crew. + ... A daily intake of from 2,000 to 4,000 Applied Art units of vitamin A for an adult is recom­ mended by the Technical Commission Color has been added to a line of for the Study of Nutrition of the League clocks which have a decorative function of Nations. This amount may be sup­ ir. addition to their utility value. Cas­ plied from the inclusion of one pint ings are molded of plaskon in three of milk, one egg, 25 grams of butter bright colors- light ivory, pastel green and a medium serving of a green leafy and light red.

12 December, 1938 -I 0 ME ECONOMICS

It has been observed recently that it Grapefruit segments may be enhanced m2tal pole with a basket top and an may be possible to keep milk sterile by the addition of melted peppermint auger tip which screws into the ground. and fresh for three or four months with patties. The melted mixture may be the use of peroxide as a preservative. poured over the top of the segments, + This process involves the adding of a thus forming an intriguing dessert. It has been decided that the best re­ very small amount of hydrogen peroxide sults in keeping ice cream in the home and a small amount of potassium iodide automatic refrigerator will be obtained to the milk and heating to about 131 Textiles and Clothing if the box has been recently defrosted. degrees F. With this method it is not Most automatic refrigerators will keep necessary to use the high temperature Yarn is being manufactured from the ice cream for twenty-four hours or more in pasteurization to kill the bacteria in soybean, that most versatile plant. In­ at the temperature ordinarily maintain­ the milk and the inventors say that th2 tensive research is being done on soy­ ed in the freezing compartment. How­ taste of the milk is not changed. bean products in nearly every country ever, for hardening, the thermostatic + of the world and more and more uses control should be set at the lowest tem­ for it are being found. perature for a short while. At the present time, as a result of years of work, experts are recommend­ + + ing higher cold storage temperatures A new steam-electric iron for doing A new electric deep fat fryer is a for apples-from 35- 36 degrees. There heavy pressing jobs at home plugs into "boon" to the busy homemaker. A pilot are several advantages to such a tem­ a socket like any ordinary iron. It light signals when the fat is ready and perature: the cold storage disease­ emits puffs of steam from perforations an even temperature is automatically "soggy breakdown"- has to a large ex­ in the ironing surface while in use. The maintained. tent been avoided by the higher tem­ steam serves the practical purpose of + perature; the eating quality, aroma, dampening what is being pressed and For keeping dishes hot the latest color and general attractivenss of the making the whole process scorch-proof. product have been improved and re­ thing is a tray fitted with an electric This iron will glaze furs and ·steam unit. It may be plugged into any electric frigeration problems have been solved. velvets, too, but that takes practice. However, apples of poor quality, with socket and keeps food s1.1fficiently hot skin bruises, insect stings or damage + without burning it. resulting from improper handling, will ·~· keep better at the lower temperature. A newly developed textile has been made into a maid's uniform,· turning it Complete sets of cooking utensils in + into a spot-proof garment and saving "'ttractive designs and burned-in deco­ rations are being featured in a new A new variety of potato, the Mesaba, wear by washing. triple-coated, acid and stain resisting has been developed recently. It is gain­ enamelware in a variety of attractive ing special favor with homemakers as its color combinations. Other features in­ uniformly smooth surface and shallow Household Equipment clude high domed vented covers, pat­ £yes make possible easy peeling with ented plastic knobs and grips, and cool, a minimum of waste. Do you have sagging clotheslines? Try a new wire tightener which quickly heavy steel enameled handles in modern + shortens lines by "crimping" the wire. shapes. The vitrified decorations are Two thousand pounds of strawberries Each crimp is equivalent to removing fired right into the enamel. an hour are now being frozen by a new about one inch of wire and does not + quick-freezing process. Both berries harm the wire, eliminating the bother A collapsible skein holder ·has been and fruits are now frozen in a special of changing the end fasteners. sugar solution and the process is much designed for ardent knitters! Clamp + it onto the edge of a table and roll your more quickly and economically carried A garbage can may be kept away from out than before. hank of yarn into a ball or knit directly dogs and moisture by placing it on a from the holder. + "The Loving Shepherdess," by Sorcha Boru, tells its story in Do you have sagging clotheslines? caricature. Try a new wire tightener which quickly shortens lines by "crimping" the wire. Each crimp is equivalent to removing about one inch of wire and does not harm the wire, eliminating the bother of changing the end fasteners. + A garbage can may be kept away from dogs and moisture by placing it on a metal pole with a basket top and an augur tip which screws into the ground. + A new rope clamp has found a place on the market. This clamp has a handle by which you can loosen the rope. It may be tightened as desired by simply pulling it.

The Iowa Homemaker 13 Home Economics At Home

Chop Suey is a 100 percent American dish. However, one Chinese ingredient Ring in the Holidays ~gef that adds greatly to this dish is water chestnuts. In this section of the country, with unfortunately, they are hard to secure. To achieve a flavor similar to this in­ Hits of the Week cleaned up gredient, try cooking sliced radishes in the mixture for about 15 minutes before serviing. The texture of the radishes is • for much the same as that of the chestnuts, CAMPUS RADIO and on being cooked with the Chop Suey they lose their characteristic STORE the holidays flavor and take on the flavor of the mix­ ture adding a certain "something" to the dish. * * * Peeling all those oranges for that AMES fruit cup or salad is not such a job if they are allowed to stand a few minutes in hot water, then in cold. They peel PANTORIUM more quickly and the white membrane Downtown comes off at the same time as the peeling. * * * Most people when speaking of that A Gift delicious dish Welsh rarebit slur over the second word because they are not For A Man just sure whether it's rabbit or rarebit. BE WISER According to one authority, it is rabbit, BUY and calling it rarebit is decidedly wrong. KAYSER Are you bothered-·- about * * * HOSIERY what to get your father, Broken glass may be picked up with­ brother or boy friend? out getting tiny splinters in one's fingers A gift subscription to by moistening a handful of absorbent IOWA AGRICULTURIST cotton and wiping up the glass in it. Patsy's Style Shop is an ideal gift for any 117 Welch Avenue man interested in agri­ * * * culture. Month by month Try hinging the front of a drawer to it brings to its readers open downward in the manner of an the latest in agricultural oven door. Flat objects, like paper sacks, news. will stay in better order and be more accessible in such a drawer. Delicious Home 1 yr., $1.00 --·- 3 yrs., $2.00 * * * Do your freshly cleaned clothes have Cooked a give-away odor? You need not worry -·- any longer about how to remove this Meals Iowa unpleasant feature of cleaning. Just hang the garment on a hanger over a radiator, a register, a range, or any COLLEGE INN Agriculturist other source of heat for an hour or more, and the dry cleaning odor will 2426 Lincolnn Way disappear.

D. E. PARSONS Luggage and Leather Goods OSBORN'S Distinctive Gifts Downtown Ames CIGARETTE CASES COMPACTS DRESSES LUGGAGE PURSES Formal - Afternoon - Office - School -~ You owe it to yourself to have a look. We are glad to help. 310 Main Street Phone 724W

14 December, 1938 Zipping Pioneer Jewelers of Iowa It Up by Roberta Stock

so it would not be necessary to move such large pieces of heavy carpeting as would be necessary if the rugs were in one piece. For this fall, there is featured an Sterling enamel on grosgrain ribbon and also a slide fastener studded with rhinestones Silver that zips shut and leaves a sparkling seam on a dressy frock or formal. Bake­ lite zippers continue to be popular on Sterling silver is instantly silks and woolens and are not so preva­ recognized as a quality gift. lent on wash dresses or apparel that is Choose your sterling pat­ cleaned a lot and receives rough wear. tern now and through the The bakelite fastener is twice as ex­ pensive and requires more care. All years to come your friends lengths, colors and styles are available. will know the gift that will Something new has happened to slide surely please. fasteners, for one company advertises Plumbs are showing 38 the fact that they have a product that lovely patterns in sterling has been put on a diet and is now a streamlined number that is appealingly and their expert engravers narrow, pleasantly smooth and pleas­ do your lettering, designing ingly flexible. Another firm offers dur­ and e n graving without able finishes in 34 lovely colors and also charge. gilt, nickel and oxidized metal. Also available are covered slide fasteners -~ which when closed, allow no metal to ..._ 8 -.-IP SJiti show and leave a smooth, tailored seam. Iowa State coeds learn in Textiles and PLUMB ' S HIS year the slide fastener cele­ Clothing classes several methods of in­ T brated its forty-fifth anniversary. serting slide fasteners. On pockets and Back in 1893, W. L. Judson of Chi­ for front and back plackets, the fastener JEW ELRY STORE cago invented the first slide fastener, Enough is exposed to show the color of and now it is an important detail of the the fastener. Or the zipper may be hid­ Sixth and Walnut Des Moines modern world of speed and convenience. den, as in a skirt placket, by basting it However, it required more than one back far enough so that the line of bast­ million dollars and much experimenta­ ing actually hugs the teeth and makes tion to make the first invention practical the seam look like an inverted pleat. enough to put on the market. For a skirt placket as in a tailored suit, The slide fastener is ever present in the seam is slashed and the fastener is BRANNBERG & ALM coats, jackets and sweaters, housecoats, basted into position on tape edging lingerie, handbags, gloves, shoes, and leaving a smooth seam which lifts up to -~ yes-even girdles have them. Some of reveal the fastener. the hats have brims that zip off and are Do you remember the excitement FAMOUS FOOTWEAR transformed into turbans. Last winter there was in Meadville, Pennsylvania, one could carry a sport program quite about four years ago when President FOR YOUR comfortably in a ski suit with zippers Roosevelt realized the possibilities of that automatically lock when closed. slide fasteners and therefore ordered Christmas Gifts Slide fasteners are available in every­ customs officials to exclude fasteners in­ thing-children's wear, leather goods, fringing on domestic patents? Mead­ slip covers, garment bags, bird cage ville is the capitol of the slide fastener -~ covers, aviation suits, riding breeches industry in this country and after that and jodphurs, automobile rain curtains episode the manufacturers worked all SNOW SHOES and tire covers, tents, tennis racquet the harder on new uses for their clever covers and mail pouches. gadgets which at that time had been OXFORDS One particularly interesting use is in used on 150 million items of merchan­ SLIPPERS certain parts of airplane fuselage cov­ dise. Sales went sky high during the erings where it is necessary to open war . F asteners were put on soliders' ADMIRATION these coverings to work on other parts. money belts and the United States Navy SILK STOCKINGS Another interesting use may be seen adopted them as standard equipment. at a famous hotel in New York City. The rugs in several of the rooms are -~ held together in sections with slide Wind, rush through my tresses, fasteners, some of which are 80 feet Blow the skirts of my dresses BRANNBERG & ALM long. Since these rugs, or parts of them, Sky high, that I may feel have to be taken up so often for danc­ Your touch from head to heel. DOWNTOWN AMES ing, special slide fasteners were made - Alice C. Wood.

The I owa H omernaker 15 J pleasure..; Alums Christmas (jifts to In the News For by Grace Strohmeier serve you HE recent placements from the Her T Home Economics Division are wel­ come news to those December graduates who will be seeking a position -·- >:>Robes soon. Openings in dietetics positions MILLINERY have been filled as follows: Mabel LINGERIE Blasak, '38, is taking her training in *Negligees the Hohemann Hospital, Philadelphia, HOSIERY P a.; Lorraine Root, '37, began work on * Lingerie FLOWERS the dietary staff of the Post-Graduate Hospital, New York City; Anne Hitz­ >:>Hankies PURSES husen, '36, has been promoted to dieti- SCARFS *Perfume BELTS >:>Hosiery -·- *Koret Bags HAZEL Start your Christmas shopping early-and at ANNA HELD'S­ where there is a wide selection BUCKNAM of lovely things for her.

AT OSBORN'S 313 MAIN 310 Eighth Street Between Walnut and Locust Peggy Schenk, '38 tian of the medical ward at the Pres­ byterian Hospital, New York City. Peggy Schenk, '38, is now working HILL'S STUDIO for the Gardner Advertising Agency in St. Louis. Dorothy E. Anderson, '34, is now at the Cook County Hopsital, Chi­ THE PLACE cago; Virginia Turner, '34, is dietitian at the Burge Hospital, Springfield, Mo., TO GET and Dorothy Dorris, '32, is assistant dietitian at Cook County Hospital, HIS Chicago. Edna Frances Miller, '25, and Eleanor XMAS GIFT Baur Combs, '27, have recently been ap­ pointed home management supervisors ~ in the Farm Security Administration at Ottumwa and Cherokee, Iowa. Gene YOUR PICTURE Moore, '38, is supervisor of the Home­ ~ aid Project, Mankato, Minn. Ruth Mae Green, '35, H. D. A. of Ida PHONE 347 and Sac Counties in Iowa, resigned and for appointment accepted an H. D. A. appointment in FOR CHRISTMAS Fillmore County, Minnesota. Frances Cook, M. S. '30, is nutrition specialist in The "Co-Eds" of "Iowa State" Illinois, with headquarters at Urbana. will appreciate the complete as­ Jean McFarland, Ex. '37, is Home Agent sortment of Dennison and Gibson gift wrappings now on display at for Milwaukee County. L. C. TALLMAN our store. The new Seals Cards Household Equipment majors will be Ribbons, and Gift P ap~rs will interested to know that Agnes Barr, '38, make your gifts doubly attractive is with the Kansas Electric Power Co., r REGISTERED JEWm 1 Leavenworth, Kan. Kathryn Tracy, '38, l AMERICAN GEM SOCIETY] Student ir. with the Club Aluminum Co., Detroit, Mich. Julia Dearchs, '34, is with the Our Stock is Complete. Supply National Dairy Council, Rock Island, Select your gifts Ill. Elizabeth Morris, '38, is training in for Christmas now Store Wieboldt's Coffee Shop, Evanston, ill. Carolyn Dunn, '38, is with the W.P.A. DOWNTOWN AMES Christmas Cards and Gifts Emergency Nursery School, Davenport, Iowa.

16 December, 1938 Knitting TAKE THEM TO ROGER'S COLLEGIENNE College! XMAS GIFTS Knacks are by Lois Madsen

never forgotten HERE is one way to really get the T old fashioned but never excelled Christmas spirit of giving, and that is to get busy and knit a gift for some­ PARTY BAGS one. Y au can make one of those snappy scarfs or kerchiefs. It doesn't take long LEATHER BAGS and someone will appreciate the gift so COSTUME JEWELRY much more if they know that you put personal effort and time into making it. HANDKERCHIEFS Besides, it is loads of fun, and you'll ROBES find that you can knit while at meetings or in odd moments when talking to LINGERIE friends. Angora is popular this winter and also HOSIERY good looking. Fuzzy mittens are good HAND BLOCKED TOWELS for either formal or campus wear. The soft hair on the inside as well as that SWEATERS on the outside is bound to keep your fingers warm. The really ambitious knitter can vary the idea and make gloves. To match the mittens or gloves, Gift wrapping service you can knit ear muffs and fit them over Belle-Sharmeer Stockings a plain pair. are the college girl's To complete a good looking set, make a matching scarf. Knit it in one long best friend. Campustown piece and put one or two contrasting Seams stay straight and stripes at each end. Your outfit will be ankles smooth because gay, warm, comfortable and practical. Angora washes nicely, and if brushed Belle-Sharmeers are made in carefully when it is dry, it will come individual leg sizes to fit out looking fluffier than when it was Merry new. perfectly on smalls, middlings, Bed socks are the answer to the prayer tails and plumps. Christmas of the girl who sleeps in a frigid dormi­ Here exclusively! tory. They can be made by knitting a and a strip 6 inches by 12 inches and folding one corner at a 45-degree angle to form Happy New Year the toe. Bring the other end of the piece forward to meet the toe piece and Ask for your leg size by name! you have the heel. Ribbing around the College Savings Bank top guarantees no slipping. B R E V ...... for smalls Campustown With many winter formals on the M 0 D I T E . . . . for mediums calendar, we are prophesying a good DUCHESS .... • • for tal!s season for angora boleros worn over CLASSIC ....• for plumps formals. Already many of them have made their appearances over street dresses. White is always good, but an interesting contrast will add a chic touch to the formal that you had planned to discard. A knitted collar and cuff set is a wel­ comed accessory gift. There is a trick to making a collar lie flat. When it is half knitted, add one stitch after every fifth one across a row. Block it flat when it is finished. Shape can be given CAMPUS CAFE to the cuffs by tacking them to a firm for Give a foundation of crinoline. Embroidered Lasting flowers and border designs make inter­ FINE FOOD Gift esting variations. Many lovely things can be done with yarn that is left over from other sweat­ ers. Make a gay ascot scarf of hit-and­ Try our sundaes and sodas :aJ~~ miss stripes. Knit it so one end will lOc all flavors look nice with deep blues and violets ~ and in the other end, brown, rust and CAMPUSTOWN ~5TUIJID tan can predominate. It can be tied to 1_ -AMES- IOWA resemble two different scarfs.

The Iowa Homemaker 17 of art, color and flavor in developing Personalities new dishes suitable for the commercial (Continued from page 2) tearoom or restaurant. Miss Gleiser Coeds Like..; offered as an oddity the fact that in al­ degree in 1934. Miss Lowe is a member most every organization of which she is of Omicron Nu, Iota Sigma Pi, Delta a member, she has served on the budget • Our New Styles Sigma Epsilon and Phi Kappa Phi. She or finance committee. was a member of the staff of the Bureau Miss Gleiser, who attended Willamette platform soles of Home Economics in Washington, D. University, obtained a B. S. degree from C., in 1923-24. Author of a book and high-cut insteps the University of Washington, 1924; an M. S. from Teachers College, Columbia peeping toes University in 1927, and is a member of Phi Upsilon Omicron. draped toes READING for enjoyment serves as the · best diversion from work for Miss Enid Sater, acting head of Household -·- Equipment in the absense of Dr. Louise • Our New Colors Feet. She prefers light reading, fiction, burgundy historical novels and biographies. Miss Sater was granted a B. A. degree blue by Des Moines University in 1923 and an M. S. degree by Iowa State College in green 1932. She is a member of Phi Kappa Phi and Sigma Delta Epsilon.

DESIGNING clothes for the individ- -·- ual is of most interest to Miss • Our New Leathers Rosalie Rathbone, professor and head of Textiles and Clothing since she first Suede Mrs. Zenobia Ness came to Iowa State in 1931. Her only Alligator regret in teaching is that it leaves too many articles in experimental cookery, little opportunity for designing and she Calf her favorite recreation is swimming and must confine her enthusiasm to helping Pigskin water sports. She is listed in Women's students and personal friends with their Who's Who. dress problems. Miss Rathbone was granted both B. S. and M. A. degrees by Teacher College, M ISS PEARL P. SWANSON, pro­ -·- fessor of Foods and Nutrition Columbia University. She received her since 1936, received a B. S. degree from practical experience by designing fab­ Carleton College in 1916, an M. S. de­ rics for New York manufacturers and DE gree from the University of Minnesota taking charge of the dressmaking BOOT. SHOP in 1924 and a Ph. D. from Yale Univer­ studio of a New York store. She is a sity in 1930. She is a member of Phi member of Omicron Nu. 726 WALNUT DES MOINES Beta Kappa, Phi Kappa Phi, Sigma Xi, Phi Upsilon Omicron, Omicron Nu, MISS IVA BRANDT, professor in the Sigma Delta Upsilon and Iota Sigma Pi. Textiles Department, frequently Carrying on research sponsored by the addresses various retail business groups Iowa Agricultural Experiment Station in her department and directing masters' PURITY problems in foods and nutrition are her chief duties. Golf is her favorite form of recreation and current styles of home BAKERY furnishings her hobby. for that PROFESSOR PAULENA NICKELL, head of the Home Management De­ partment since 1936, is interested in FRUIT CAKE home furnishings. Her new home in Ames was completed two years ago. Miss Nickell says she must have been "born wanting to build a house." She was granted a B. S .degree by the University of Minnesota in 1923, an M. Pies A. from Columbia in 1926 and a Ph. D. by the University of Minnesota in 1932. Cakes Miss Nickell is a member of Phi Upsilon Donuts Omicron, Omicron Nu and Pi Lambda Theta. Miss Fern Gleiser Cookies MISS FERN GLEISER, professor and head of Institution Management on the subject of textiles. She has been since 1931, when she first came to Iowa faculty adviser for the Textiles and State, attempts to know the strong and Clothing departmental club for the past weak points of each of her students in six years and counselor for Textiles and Downtown order that they may enter the phase of Clothing majors in senior college. Miss work for which they are best fitted. She Brandt received a B. S. degree from enjoys travel books and the application Iowa State College in 1905 and an M. S.

18 December, 1938 degree from Simmons College in 1925. the child as an individual is the topic of She is a member of Phi Kappa Phi, Phi most interest to Miss Lydia Swanson, Upsilon Omicron and Omicron Nu. professor and head of Child Develop­ THE BROWN SHOP ment. Miss Swanson obtained her B. S. ISS OLIVE SETTLES, associate We would like to have the M professor in the Textiles and Clothing Department, received a B. S. pleasure of showing you degree from Columbia University in the nation's most out­ 1920. She has also attended Central standing modes in- Teachers College, Warrensburg, Miss­ ouri, and Santa Barbara Teachers Col­ Formal Frocks lege in California. A member of Delta Exclusive and Distinctive Phi Delta, Sigma Delta Epsilon and Dresses for every occasion Theta Sigma Phi, Miss Settles is named at prices you like to pay- in Women's Who's Who. Museum study and collecting textiles $2.95 to $19.95 from various parts of the world are her hobbies. She has exhibited textiles at Velvets, Matelasse, Ribroll the University of California. Crepes and Sheer Woolens. Large selections in every color and size for the ISS FLORENCE FALLGA'ITER, junior miss or woman- M head and professor of Home Eco­ -$- nomics Education, is the newest member of the Division. She came here this year We also offer you the best in from Washington, D. C., where she was chief of the Home Economics Education Miss Lydia Swanson Coats- Service of the United States Office of by the foremost makers in Education for four years. degree at the University of Nebraska in the country, Sport Coats, Having received her bachelor's degree 1923 and an M. S. at Iowa State College Luxurious Fur Trimmed from the University of Minnesota and a in 1931. She has also studied at Colum­ Coats for Sport or Dress master's at Teachers College, Columbia Wear-Coats that have a bia University and Merrill-Palmer lot of style-Warmly lined University, Miss Fallgatter has been a school in Detroit. She is a member of member of the Home Economics Educa­ perfect fitting garments Omicron Nu and Phi Kappa Phi. that you will like at our tion staff of the University of Minne­ moderate prices from sota, acting head of the Home Economics Department of Montana State College to and regional agent for Home Economics $9.95 $59.50 Education before assuming the duties Vitamins -$- of chief of the Bureau's Home Econom­ (Continued from page 3) We feature the best by ics serve. She is a ~ember of Phi Mu HIRSCHMAUR and Phi Upsilon Omicron and has served a high calcium content in the intestine. BETTY ROSE as secretary-treasurer and president of Milk calcium is more easily absorbed STERLING the latter organization. and used when vitamin D is present. FASHION GUILD We get our vitamin D from two FASHION BILT M ISS CORA B. MILLER, retired sources and these two sources give us -$- head and professor of the Educa­ products with somewhat different Complete stocks of ac­ tion Department, believes travel is her chemical compositions. Vitamin D is chief interest. She attended a meeting produced by the exposure of vegetable e e s s ori e s, Strutwear of the Home Economics Association of foods to ultra-violet light and is ob­ hosiery and lingerie of Porto Rico two years ago. During the tained from fish oils. Experimental re­ aU kinds. five-week trip she interviewed Porto sults seem to show that more of the -$- Rican teachers on methods of teaching. vegetable vitamin D substance is re­ Miss Miller, a member of Omicron Nu, Costume Jewelry, Gloves and quired to produce the same results that Bags, Skirts and Sweaters Phi Upsilon Omicron and Phi Kappa are attained by the vitamin D found in Phi, introduced Home Economics into fish oils. Egg yolk is an important Christmas packages wrapped. the Ft. Dodge public school system be­ source of vitamin D and milk is now fore coming to Iowa State in 1916. She being used extensively as a dietary was granted a B. S. degree by Beloit source of this vitamin. THE BROWN SHOP College, 1899, a diploma by Bradley One experimenter has reported that Polytechnic Institute, 1909, and an M. we lose all the benefits of sunbaths and Ames, Iowa A. degree by the University of Chicago outdoor exercise wihen we take a in 1924. shower and rub-down. Why? Because with the shower and rub-down we re­ G ARDENING and dogs are the main move the skin secretions which contain interests of Miss Marcia Turner, vitamin D materials. associate professor of the Education De­ Dr. George R. Cowgill of Yale Uni­ partment. Miss Turner, a member of versity makes the statement that our Omicron Nu, obtained a B. S. degree at vitamin alphabet shows signs of shrink­ Kansas State College in 1917 and an ing because many recent claims of dis­ M. A. degree at the University of Chi­ covery of new vitamins have not been cago in 1919. substantiated. Chemists are finding that Once editor of the Kansas State Col­ what appeared to be new vitamins were lege Alumnus, she is author of pam­ just undiscovered properties of familiar phlets written by Miller, Friant and ones. The fact that the vitamin alphabet Turner, all colleagues. is shrinking, however, does not mean that we know all about them, and these THE broader viewpoint of the child so-called protective foods are still nec­ in relation to the home instead of essary for health, vigor and vitality.

The I owa Homemaker 19 Behind COllEGE BOOK STORE Bright Jackets Parker - Sheaffer NOTHER book for photographers! fountain pens A This time it is divided into three parts: "Taking the Picture," "Making desk sets the Negatives," and "Making the Pic­ ture." Included in each part are sugges­ pencils tions for equipment facilities and pro­ cedures. Line drawings illustrate the text, a glossary of photographic terms fa­ cilitates easy reading, and "A Miniature Camera Gallery" of 47 full-page plates exemplifies special problems with in­ CJ.mpus formation as to the camera, film, and exposure used. Making Pictures With a Miniature Camera: A Working Manua!, by Jacob Deschin. Whittlesey House, McGraw-Hill, New York. $3.00.

S AN outgrowth of a hobby interest In sending cards to married persons, it is proper to address A that was started 18 years ago, 1001 the envelopes Mr. and Mrs. even though you know only one Christmas Facts and Fancies by Alfred of them. The exception is in sending cards to a business acquaintance if the sender has not met the recipient's wife or Carl Hottes, associate editor of Better to a business woman who uses her single name in the office. Homes and Gardens, came into exis­ tence. Mr. Hottes traveled from Cali­ fornia to New York interviewing and reading to bring to this book answers to Christmas questions: Why do you kiss under the mistletoe? How do you make block prints or German cookies? or What is the origin of the pretzel? The author has filled his book "chuck full" of Christmas spirit. 1001 Christmas Facts and Fancies, by Al­ fred Carl Hottes. DeLaMare Co., New York. 1937. $2.50.

ISTEN! THE WIND, a new book by L Anne Morrow Lindbergh, is the story of a survey flight she and her famous husband took around the North Atlan­ tic Ocean. In a plane that was originally Let us save you money on your constructed for continental flying, the couple encountered people and prob­ lems that the author has described with XMAS VACATION TRIP vividness. "It is about a period in avia­ to any place in United States tion which is now gone, but which was probably more interesting than any in CHICAGO PORTLAND the future will bring," writes Charles NEW YORK DENVER Lindbergh in the Foreword. Listen! BOSTON LOS ANGELES The Wind is an exciting story by a woman who dared. 3 EAST and WEST BUSSES Daily Listen! The Wind, by Anne Morrow Lind­ bergh . Harcourt, Brace and Co., New York. Call us for schedule and fares to your destination 1938. $2.50. Round trip tickets save 20 % on retuming "A WOMAN who wishes to feed her ego and move with ease and social CHICAGO NORTH WESTERN STAGES security, starts by dressing the part." These words appear in introduction to UNION PACIFIC STAGES Margaretta Beyers' Designing Women. INTERSTATE TRANSIT LINES The author shows that it is "not what is in style at the moment but what is Phone 1900 SHELDON-MUNN HOTEL your style" and her statements are re­ inforced with the sketches of Jane Miller, showing what you might look

20 December, 1938 like in this style or that. Not only the analysis of clothes but also fabrics, lines, colors and cost are dealt with by the author. D esigning Women, The Art, Technique, and Cost of Being BeautifuL, by Margaretta Beyers. Simon and Schuster, New York. 1938. $1.96. cMerry Christmas M AMA RUMELHEART was over­ joyed when she saw her dream and come true-a home that wouldn't roll away the next morning. The Rumel­ hearts, a scatterbrained, footloose fam­ ily, had been living on wheels for 18 ~ Happy New Year years, and now they settled down on the most exclusive residential street in town. Maude Smith Delavan in The Rumelhearts of Rampler Avenue has

OUR HOLIDAY GIFT

TO YOU

IS

A GREATER MEMORIAL UNION our college club written a ridiculously human family story that will leave a laugh with you for some time to come. The Rumethearts of Rampter Avenue, by Maude Smith Delavan. Stokes Co., New York. 1938. $1.50. T O FURNISH all of importance that is known about the foods appearing How About It! within the covers is the pu rpose of A Dictionary of Food and Nutrition by Lulu G. Graves and Clarence Wilbur Have you a radio Taber, two authorities on home eco­ nomics. Important foods, fruits and l n your room? beverages as well as many new foods - $- from other countries now appearing on the American market are included with we Have Them as interesting descriptions and consider­ able general information on each­ low as $ 14 .95 various forms of cooking, chemical changes that take place, and processes - $---- involved in food preparation. However, intricate statistics have been reserved for tabulation in the appendix. To make CAI~R HARDWARE the material more easily available, it Phon~ 124 Downtown has been arranged in dictionary form. A Dictionary of Food and Nutrition, by Lulu G. Graves and Clarence Wilbur Taber. Davis Co., Philadelphia. 1938. $3.50. D O YOU realize what far-reaching effects your diet can have on you? Jewelry - Christmas Giving - J acob Buckstein in Eat and Keep Fit Handbags presents the facts, some of them quite Handkerchiefs What fun it is to choose Christmas Gifts astonishing, in such a way that you Scarfs for Mother, Father, Sister, Brother and Gleaming Copper Sweetheart at can turn them to practical advantage. Lamps Helping you eliminate guess-work Pictures eating, the author steers you to choosing Books Florence Langford 's carefully, for better health, weight-con­ Globes trol, and general fitness. This book China explains what you can do for (or to) Pott.ery Gift Shop your health and your life. Glass 413 Douglas Ave. Downtown Eat and Keep Fit, by J acob Buckstein. Emerson Books, New York. $1.00.

The Iowa Homemaker 21 Catering to Coeds Fashionable..; WHERE by Grace Strohmeier WOMEN FOOTING SHOP ISS JEANNE STROHMEIER, M Textiles and Clothing Sr., organ­ For MEN AT AMES' EXCLUSIVE ized the first College Shop for a LADIES' BOOTERY large department store in Evanston, Illi­ nois, while employed there during the OLMSTED~s summer months. Her first job was to interest other people in her new project. At Your Campus She had to sell her idea to the manager Sporty shoes for dashing all of the store; she had to sell her idea to around the campus. the employees for their cooperation and support; and she had to sell her idea to the college students in Evanston. It was an adventure to Jeanne to AMES shop as a "spy" in Chicago department DRESS CLUB Frivolous sandals for even­ stores, paying particular attention to the set-ups used in specialized clothing de­ ings of dancing. partments. She read fashion magazines PHONE 98

DRY CLEANING-·- Chic opera pumps for double duty shoes. 2910 WEST-·- ST.

Gloves and Hosiery in XMAS GIFTS matching shades in COSMETICS PERFUMES and newspapers and college bulletins to CANDY collect material on college clothing. A file of information on social activities in particular colleges was compiled. Judisch Bros. 319 MAIN The old dress shop of the store was Drug Store DOWNTOWN AMES converted into a College Shop by deco­ FREE DELIVERY rating with pennants of all big schools, Phone 70 209 Main St. megaphones and signs reading, "So You're Going Away to College!" In a niche was a large luggage display; an open trunk with miscellaneous articles sticking out of the drawers; several NEW MODE HAT other pieces of luggage were beside it F. T. TALBERT with sport shoes, tennis racket, golf JEWELER SHOP clubs, a radio, a formal, a three-piece wool suit, and afternoon dress partially offers you a 10% reduction on all packed. A life size photograph of Jeanne purchases made if this ad or a in an ensemble from the store and taken Ames' Newest Jewelry Store matriculation card is presented. in the court of Northwestern's sorority houses, added to the atmosphere of college. A personal letter to prospects an­ nounced the services of a college trained Next to Montgomery Ward HOLIDAY SPECIALS clothing consultant. This letter said to HATS every June graduate of Evanston high HANKIES schools: "Of course, every freshman wants to look like an upper-classman LINGERIE the minute she steps up to register, and We'll curl or style SWEATERS not like the little girl who has been out­ YOUR HAIR HOSTESS GOWNS fitted by Aunt Sarah, Paducah, '05.'' COSTUME JEWELRY This was the beginning of a college shop ~ which will be opened every fall to en­ But we won't cut a curl able the high school graduate to choose a suitable college wardrobe for campus into your hair wear. Jeanne asserts, "I've gained a ~ MRS. C. E. BYERS wealth of experience which doesn't just start and end in the store, but includes Field's Beauty Shop Downtown Ames learning the difference in standards of living, the cost of living and most of 310 Main Street Phone 1069 all, how to find your way about.''

22 December, 1938 Personality on Paper by Marian Van Meter

AKE off your old gray bonnet and enough to do the job and no longer. business form. T throw away those rubber stamps. The fewer words the better. Make up Appearance makes a big difference. Clean out the old moth eaten ex­ your mind what you want to say, say Use attractive, high grade stationery. pressions. Give your own friendly per­ it and know when to stop. It pays in the long run. The block style sonality a chance. Let your letters talk As a conclusion leave a thought that of typing has become most popular. as you would talk. These are the first will stay with the receiver of the letter. Use no abbreviations and give your great essentials in the writing of a good Make your conclusion strong; don't let letter unity, coherence and emphasis. business letter," according to L. E. down at the end; carry through to the In applying for a position don't beg the Frailey in his book, "Smooth Sailing finish. A good example of a let down employer for the job; convince him that Letters." It is surprising how many is illustrated in the following closing his organization will profit by hiring people give the impression of great paragraphs of a letter. you. Make yourself a necessary part of charm in a conversation but become "Now that is my story, and I DARE his staff. stilted and formal in a letter. Seniors are now tackling the problem YOU to give me a job, and if you have The trend in business letters has no vacancy, I DARE YOU to find one. of the written application. Dr. P. Mabel changed in the last decade. We no Nelson, head of the Foods and Nutri­ longer use trite, rubber stamp phrases. "Hoping to hear from you in the near tion Department, advises that the appli­ The application letter of today should future and wishing to merit your in­ cant state what he wants in the first be short and to the point, using a simple dulgence in this matter, I remain, paragraph of the letter. The second but direct vocabulary. Begin your letter Very truly yours," paragraph should tell the training of quickly. State the point of your letter the applicant, and the third his experi­ at the very start. In this illustration one may readily ence. Gain the interest of the reader at the see how these trite phrases at the end According to Dr. Nelson, the letter first and hold it. Make your letter or­ weaken the whole letter. It is the mod­ should be finished up quickly, but in a iginal and daring. In the body of the ern opinion that "Very truly yours," and dignified manner. Be sure to include a letter assert your personality without "Yours very truly" are no longer nec­ list of people who may be written for bragging. essary on a business letter. The compli­ references, providing that you have How long should your letter be? Long mentary close is not essential to good their permission to use their names. IOWA STATE

EDAM CHEESE A round red Edam Cheese will be a fine gift to take hon1e for Christmas

IT IS MILD~ RICH A Nil CREAMY

The Iowa HmnemakeT 23 KEEPING POSTED

Linens HICAGO Home Economics Women have to sell," declared Karen Fladoes, C in Business welcomed students director of the Home Service Depart­ FOR from many colleges, and des­ ment of the Peoples Light and Coke cribed the ins and outs of commercial Company. Considering "The Home Christmas Gifts home economics during the annual Economist in the Equipment Field," Chicago field trip on November 18. Miss Fladoes pointed out that you are Visiting students received their first the consumer voice within the com­ glimpse of the business world at the pany. All household equipment is de­ new Kraft Cheese Building, where signed to be sold, according to the •Embroidered Guest Towels Marye Dahnke, home economics di­ home service directro, who advises the Two in gift box rector, presented a lecture demonstra­ study of buying motives before selling $1.00 tion entitled, "Dramatic Food Presen­ is attempted. tations." In her talk, "Home Economics on the Many different In her attractive experimental kit­ Air," Eleanor Howe, of Harvey and designs and colors chen decorated with gray tile and Howe, and editor of "What's New in Chinese red doors, Miss Dahnke des­ Home Economics," gave the following cribed her job of showing people more suggestions for radio writing: "First ways of using cheese. National adver­ study the general character of your •Luncheon Sets tising campaigns are built upon ideas audience, and also study other home $1.19 to $5.00 originated in this kitchen where reci­ economics programs on the air. List pes are tested, cheese products are the good nad bad points of the pro­ in Gift Boxes photographed and pamphlets are pre­ grams, evaluating them impersonally pared. as an average listener. See what you ~ "All food can be a picture if you're can do to add to what has already been •Table Cloths interested in making it so," Miss done and use your creative ability and Dahnke believes. She attempts to show set about doing it." Plain Linen people the easy method of making at­ With stirring examples from her Applique Linen tractive dishes by eliminating unnec­ wide personal experience, Miss Howe Lace essary details. proved to her audience that a real love $1.00 to $1.95 Clara Gebhard Snyder, nutrition di­ of people is essential for success in the rector of the Wheat Flour Institute, radio field. According to Miss Howe, presided at the afternoon meeting at home economics radio programs must the "Normandy House." Later, a trip be authoritative, practical, personal, •Turkish Towels thorough Mrs. Snyder's domain at the and must have a "we" viewpoint, Wheat Flour Institute, revealed a neat, human interest value, and must ex­ in Matched Sets pleasant and convenient kitchen. Here press individuality. Towels 39c to $1.25 recipes are tested with flour from dif­ "You can't fool the camera," declared Hand Towels 39c ferent sections of the country, and Beth Bailey McLean, home economics Wash Cloths lOc and 15c wheat products are photographed to be director for Swift and Company, in her used in delightful pamphlets which are talk, "Food Photography Good Enough at published under the direction of Mrs. to Eat." She emphasized that although Snyder. there is a definite technique in cooking "Good public relations are just good food to be photographed, it is not poor STEPHENSON'S human relaitons," according to Aubynn cooking. Chinn, director of the Consumer Rela­ Because almost every commercial FAMOUS for FABRICS tions Division of the Borden Company. home economics woman has to super­ Opposite Campus In her talk, "The Home Economist in vise photography at some time, Mrs. Public Relations," Miss Chinn pointed McLean offered suggestions to produce out that business wants to give the good advertising picture. "Put your consumer the best product it can at the product in the foreground, and add lowest cost it can afford. The home incidental notes of interests with dif­ economist is in closer touch with the ferent accessories," she said. As a consumer, and may improve the rela­ final word of advice, Mrs. McLean de­ tionship between business and the clared, "If you ever show a table consumer. setting, show it correctly for you will "Writing That's Read," was discussed be accepted as an authority." by Nell B. Nichols, field editor of The - Gay Starrak, editor. Woman's Home Com,panion. "The suc­ cessful writer forgets herself and thinks about the women for whom she For is writing," according to Mrs. Nichols, who advises prospective authors to BOOTS - BOOTS temper what they want to write by the Christmas Gifts desire to give women what is good for You see them on the way to class. and You see them tramping down to them-ideas that may be used in town. You see them everywhere; all sizes, all colors. everyday life. Christmas Wrappings "Make the task sound delightful or at least interesting," said Mrs. Nichols. visit She also advised the writer to make the task easy and to develop a peg on which to hang the story. Coe's Flower Shop "Selling is making the prospect feel 2530 Lincoln Way Phone 110 that he needs the product that you

24 December, 1938 NORMAN CA.SSIDA. oF Prom Importance

to our dancing college daughters-these ro­ mantic formal fashions that catch the stag­ line's eye.

For Your Holiday

Salads and Desserts • • JACK SPRAT GELATIN DESSERT (Strawberry, Raspberry, Cherry, Pineapple, Lemon, Orange, Lime, Mint)

rich, concentrated fruit flavors . . . pure 8 vegetable colors that give your salads and desserts sheen and sparkle ... "sets" quickly, a sign of high grade gelatin and superior in­ gredients throughout ... citrus flavors (lemon orange, lime) protected by the capsule method. Appetizing, wholesome, attractive, economical ... isn't that just about everything you could ask of A DESSERT FOR ALL OCCASIONS?

... in snowy white coney sleeves that add romantic charm to a black velveteen wrap. 12-18 17.95 Ballerina Skirts . . . of frothy net, billowing into a tiny waisted taffeta bodice. Black or white. 12-16 $15

GIFTS---Her Heart Desires

Gloves Bags 'Kerchiefs Hosiery Millinery Cosmetics Shoes Lingerie Sportswear Suits Dresses Furs Coats Jack Sprat Fine Foods OVER 300 VARIETIES Hoops My Dears • • and

~~Katie Kampusn Goes to The Junior Prom

Have you met "Katie Kampus" . . . she goes everywhere that is anywhere dressed to the moment because she depends on Y ounkers College Shop for her chic. A typical, mythical co-ed who took her "prep" work in the Col­ lege Shop . . . knowing that being well dressed is more than half the battle on campus and in class.

Hair piled high, hoop-skirted in the latest of fashion, "Katie Kampus" is going to have a whirl in her black taffeta evening gown. Pink gardenias line the heart-shaped decolletage (omit the straps entirely if you dare, and you do) . . . two pink gardenias drop to the bottom of the skirt and reveal a bit of pleated petticoat. The gown .. . 29.75

-College Shop: Third Floor; West Y 0 UN K E.R S