Kulttura: Decembar 2017
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ISSN 2560 – 4430 Tadija Janičić, Go u moru, ulje 180×220cm Tadija Kulttura: decembar 2017. / broj 06 Kulttura: 06 02/ : Editor’s note : Reč urednika In this issue of the magazine, we will Nemanja Milenković present directors of the projects U ovom broju predstavljamo direktore for the European capital of culture, projekata za Evropsku prestonicu festival directors and art directors kulture, direktore festivala i umetničke coming from the countries of direktore koji dolaze sa prostora ex-Yugoslavia, who are linked to bivše Jugoslavije koji su vezani ili za important theatre festivals (Bitef, velike značajne pozorišne festivale MESS,’’KotorArt“), which although Cities European Capitals of Culture 2021 (Bitef, MESS, „KotorArt“) koji, iako their place has changed (they are no Novi Sad/ je njihovo mesto promenjeno (nisu longer the gate to the East or West, Evropska prestonica kapija Istoka i Zapada što jesu bili u as they were in the old division), are that we all kulture 2021 staroj podeli sveta), i danas jesu veliki still big and significant festivals that i značajni festivali koji kontinuirano continuously work on the dialog of create rade na dijalogu različitih pozorišnih different theatrical forms. koji svi Participation, dialogue, determination formi. Novi Sad in Serbia and Rijeka in Since January 2017, Nemanja Milenković (1977) has been the Novi Sad u Srbiji i Rijeka u Hrvatskoj Croatia earned the title of the stvaramo director of “Novi Sad 2021 – European Capital of Culture” su dobili titulu Evropske prestonice European capital of culture. Our Zajednički, dijalogom, istrajno Foundation, which was founded at the time because the kulture. Naši sagovornici su direktor dialogists are Nemanja Milenković, European Commission in October 2016 assigned this prestigious Nataša Gvozdenović Fondacije „Novi Sad 2021“ Nemanja the director of the foundation Nemanja Milenković (1977) je od januara 2017. godine direktor title to the city of Novi Sad. He was also the brand manager glavna i odgovorna urednica editor- in-chief Milenković i umetnički direktor ’’Novi Sad 2021’’, and Slaven Toli, Fondacije „Novi Sad 2021 – Evropska prestonica kulture“, koja je and leader of the city’s bid for the European Youth Capital. He projekta „Rijeka 2020“ Slaven Tolj art director of the project ’’Rijeka tada osnovana jer je odlukom Evropske komisije u oktobru 2016. deals with brands for over twenty years now and strives to s kojima opet govorimo o prilici za 2020’’. Again, we are going to grad Novi Sad poneo ovu prestižnu titulu. Takođe, bio je brend emphasize the best in each brand and makes it perfect. He has redefinisanje i širenje identiteta discuss redefining and expanding the menadžer i vođa projekta kandidature grada za Omladinsku a sociological and anthropological approach to culture and prestonicu Evrope. Bavi se brendovima duže od dvadeset godina believes that culture is, above all, the way of life. gradova. identities of these two cities. i nastoji da u svakom brendu istakne ono najbolje i usavrši ga. Ima By merging formal education from the Human Science (Faculty Kako će časopis doputovati i do Given that this issue of the magazine sociološki i antropološki pristup kulturi i smatra da je kultura, pre of Philosophy – Department of History) with Applied Science manifestacije Europe Theatre svega i konačno, način življenja. will travel to the manifestation Europe (Faculty of Technical Sciences – Industrial Management), Prize u Rimu koja okuplja neka Theatre Prize in Rome, which gathers Spajajući formalno obrazovanje iz humanističke nauke (Filozofski he applied his knowledge and practical experience through od najznačajnijih imena, ako some of the most important names fakultet – Odsek za istoriju) s primenjenom naukom (Fakultet creative industries in the media, advertising, social responsibility, govorimo o kulturnom identitetu, from the sphere of cultural identity, tehničkih nauka – industrijski menadžment), svoje znanje i education, marketing, branding and public relations. He gained tako je on zamišljen kao svojevrsno the magazine is conceived as a sort praktično iskustvo primenio je kroz kreativne industrije baveći professional experience in these areas at local, regional and predstavljanje lidera velikih of presentation of the leaders of big se medijima, oglašavanjem, društvenom odgovornošću, national radio and TV stations as a journalist and announcer, umetničkih projekata koji dolaze s art projects coming from the region of obrazovanjem, marketingom, brendingom i odnosima s javnošću. and then as Director of Radio Television Vojvodina (2006 – prostora Zapadnog Balkana. the Western Balkans. Profesionalno iskustvo u pomenutim oblastima ostvarivao je 2009) and executive director for promotion of programs and na lokalnim, regionalnim i nacionalnim radio i TV stanicama kao multimedia of RTV (2009 – 2010). In advertizing agencies he novinar i voditelj, a zatim i kao direktor Radio – televizije Vojvodine worked as a copywriter, account and project manager, sales /*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/*/* (2006 – 2009) i izvršni direktor za unapređenje programa i director and marketing director. He increased his experiences multimedije RTV – a (2009 – 2010). U agencijama za oglašavanje through different levels of organization: from small and medium obavljao je poslove copywriter – a, account i project menadžera, enterprises to large companies and corporations in public and direktora prodaje i direktora marketinga. Kao menadžer za private sector, being a public relations manager for Southeastern Novi Sad odnose s javnošću za jugoistočnu Evropu kompanije „Mercator“, Europe for “Mercator”, as well as for international music festivals Beograd ali i međunarodne muzičke festivale „Big Snow Kop“ i „Exit“, “Big Snow Kop” and “Exit.” Since 2013, he has been the Chairman Rijeka upotpunio je svoje iskustvo stečeno kroz različite nivoe of the Exit Foundation Steering Committee dealing with Sarajevo organizacija: od malih i srednjih preduzeća do velikih kompanija i marketing and social responsibility sectors, since 2012, he has korporacija u javnom i privatnom sektoru. Od 2013. godine je na been the creative director of “Brendon & Brenda” Agency. He was Kotor poziciji predsednika Upravnog odbora Exit fondacije pokrivajući trained in Novi Sad, Belgrade, Amsterdam, Leeds, Bucharest, sektore marketinga i društvene odgovornosti, od 2012. je Sarajevo and through workshops led by Wendy Dier (BBC, ITV), kreativni direktor brending agencije „Brendon & Brenda“. Stručno Rick Thompson (T – media), Sue Beardsmore (BBC), Clara Zita se usavršavao u Novom Sadu, Beogradu, Amsterdamu, Lidsu, (BBC, ITV) David Nelson (BBC), Robert Kaplan, Ichak Adizes, Bukureštu, Sarajevu i kroz radionice Vendi Dajer (BBC, ITV), Rika Bob Bairstow (ITV), Kathy Nelson (ITV). Tompsona (T – media), Su Birdsmor (BBC), Klare Zite (BBC, ITV), Which idea characterizes the project Dejvida Nelsona (BBC), Roberta Kaplana, Isaka Adižesa, Boba “Novi Sad 2021 – European Capital of Culture”? Berstoua (ITV), Keti Nelson (ITV). – The basic idea is to create new bridges – physical, symbolic, Koja ideja karakteriše projekat among people, among territories – to connect a new audience „Novi Sad 2021 – Evropska prestonica kulture“? with culture. Basically, we are trying to make a bridge where – Osnovna ideja je da napravimo nove mostove – fizičke, culture is a way of life. The ECoC project involves all of us, and simboličke, među ljudima, teritorijama – da povežemo novu for more than 30 years it has succeeded in transforming cities /03 Kulttura: 06 04/ publiku s kulturom. Suštinski, nastojimo da napravimo most gde through culture, not only in the cultural segment, but also in the fokusirali smo se da to rešimo. Stoga navodim da EPK neće precisely from the Culture Development Strategy, and we je kultura način života. Projekat EPK uključuje sve nas i već više social, economic and even political sector. rešiti sve probleme ovog grada, ali će rešiti neke ciljeve koje were focused on solving this. Therefore, I state that the ECoC od 30 godina uspeva da kroz kulturu transformiše gradove ne sebi postavi. will not solve all the problems of this city, but it will solve some What is the vision of Novi Sad before, during the samo u kulturnom segmentu već i u socijalnom, ekonomskom, pa of the goals set. ECoC year, and after 2021? Kultura dijaloga je drugi pristup koji je korišćen u vezi s čak i političkom. razvojem tzv. Kineske četvrti. Od jedne problematično Culture of dialogue is another approach used in the – There are two strategies for approaching the European Koja je vizija Novog Sada pre, tokom same godine iščitavane transformacije industrijskog nasleđa, za koje želimo development of the so – called. Chinese Quarter. From Capital of Culture. One is mostly applied by West European cities, titule EPK i za period nakon 2021. godine? da postane Omladinski kreativni polis, došlo se do toga da a problematic reading of the transformation of industrial and it comes down to preparing for four years, you are practically se potpuno otvoreno – kroz istraživanja, ankete, poređenja, heritage, for which we want to become a Youth Creative – Postoje dve strategije pristupa Evropskim prestonicama invisible, after which the city simply explodes into the diversity mogućnost davanja predloga, uživo emitovane razgovore Polis, we came – through surveys, comparisons, possibilities kulture. Jedna je ona koju uglavnom primenjuju zapadnoevropski of the program, but not necessarily new spaces. The second koji su uključivali