theday The Day reaches 8 out of10adults. It’s a great foundation for any marketing campaign!

These readers are the affluent, educated consumers that advertisers value.

% 89 are college educated. - more than half of all Day readers are college graduates. % 31 of Day readers earn more than $100,000 a year. - 50% earn more than $50,000 a year. The Day and theday.com reach nearly 159,000 readers daily and Sunday in the New London Metro. That’s more readers than all the other local newspapers combined. Read The Day We’re No. 1! in past 7 days 60% The Day and theday.com together reach Read the Norwich almost 8 out of 10 adults in the primary Bulletin in past 7 days 14% market. That makes The Day the strongest Read the Hartford newspaper-website combination among Courant in past 7 days 10% all newspaper-websites measured by the Alliance for Audited Media. Read Westerly Sun in past 7 days 7% Source: Alliance for Audited Media 0% 20% 40% 60% More readers, more circulation than any other newspaper in Eastern .

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2017-2018 ANNUAL Our magazines reflect the interests Fall 2017 of our shoreline Northeast bucket list! plus the gifts of Goodwin Forest and Walktober details INSIDE

MYSTIC | THE COAST | THE COUNTRY | THE CASINOS | INSIDER’S GUIDE The Day Publishing Company community and our visitors FAERIE VILLAGE at Florence Griswold Museum is a sight to see MILITARY TRAVEL GUIDE 2017 CHEFS Innovation and imagination CONNECTICUT Winter 2017 t r av e l | a r t s | s o c i e t y are leading the charge EDUCATION GUIDE The Winter 2018 grace familyMAGAZINE of sculptorand Bela Lyonglory Pratt

Love is in the air at Old Lyme Inn West coast seaside wonder La Grua Center: It's all fun and games at Culture close up the Comic Lounge MITCHELL COLLEGE NEW LONDON MAGNET SCHOOLS 800.443.2811 860.447.6000 LYME-OLD LYME SCHOOLS www.mitchell.edu www.newlondon.org 860.434.7238 www.region18.org 203.371.7999 When the helpers need help: LEARN NEW LONDON ADULT EDUCATION www.sacredheart.edu 860.434.4800 860.437.2385 ISAAC INTERDISTRICT SCHOOL FOR Learn how you can support local gift program www.learn.k12.ct.us www.newlondonadulted.org ARTS AND COMMUNICATION GROTON PUBLIC SCHOOLS 860.447.1003 860.572.2100 EASTERN CONNECTICUT STATE THREE RIVERS COMMUNITY COLLEGE www.isaacschool.org www.groton.k12.ct.us UNIVERSITY 860.215.9016 RHODE ISLAND: WATCH HILL | MISQUAMICUT | HISTORIC DOWNTOWN | RICHMOND | HOPKINTON 860.465.5125 877.353.3278 www.threerivers.edu UNIVERSITY OF CONNECTICUT – NEW LONDON COMMUNITY & www.easternct.edu AVERY POINT CAMPUS COALITION CONNECTICUT: PAWCATUCK | STONINGTON | MYSTIC WILLIAMS SCHOOL 860.405.9000 860-442-1497 family fun calendar NORWICH FREE ACADEMY 860.443.5333 www.mynlccc.org www.averypoint.uconn.edu 12 pages of holiday & seasonal happenings $4.95 FALL 2017 860.887.2505 www.williamsschool.org www.nfaschool.org/

• Connecticut Coast & Country is the official visitors • Aspire, a sophisticated community magazine guide to the Shore, Connecticut’s leading tourism built around fashion, arts, home and society. region. It’s distributed throughout the Northeast, Target readers who embrace all facets of great including New York, Massachusetts and Rhode living. Island. • Connecticut Family, the perfect magazine to • Sound & Country is The Day’s major, seasonal target parents who are looking for opportunities tourism publication for all things to see and do in to enrich their family lives. Southeastern Connecticut throughout the year. • Our Education Guides reach people looking • Go Westerly covers summertime fun in Southern for learning opportunities in our region and Rhode Island. throughout the Northeast.

Reach your audience anywhere... desktops, laptops, tablets or mobile devices. Experience all of our custom publications and magazines with our digital I-Mag editions. For a complete list of all of our custom publications, go to www.theday.com/custompubs

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December 7, 2017 John DellaVentura is sharing Guilford ‘Wishing Wheels’ with the Vol. XX Iss. 49 community ...... 2 VFW Groundbreaking in Guilford By Zoe Roos state officials gathered for the groundbreaking for extensive repairs to the 1925 building. “It Courier Staff Writer of the project. makes me feel good about the state of Connecti- Main/A001/ fter years of planning and trying to The VFW Post, located on Mill Road, has long cut and its willingness to help out people who secure funding, construction crews are been in need of repairs. Conversations about have given service to our country,” Widlitz said A on site, shovels are in the ground, and rebuilding the structure began more than a in a June 2014 press release. “There are many work is ready to begin on the Guilford Veterans decade ago, but hit a snag during the 2008 veterans returning home now, and this VFW is of Foreign Wars (VFW) Post 7666. On Nov. 29, recession. In 2014, then-state representative December 28, 2017 Volume XIV, No. 52 Serving eaSt Lyme, niantic,SaLem,Lyme and OLd Lyme, cOnnecticut www.theday.com members of the VFW, contractors, and town and Pat Widlitz secured a $1,347,479 state grant See VFW GROUNDBREAKING page 17 INSIDE Historic Season CALENDAR 3 Senior captain Julia Hyman and the CLASSIFIED 24

Client Name: Advertiser: Section/Page/Zone: Description: Guilford volleyball team put together a season that was filled with highlights OPT IN/OPT OUT and history in 2017 ...... 30 To inquire about home delivery of Feeling The Times, or to dis- continue receiving the paper, call us at Our the Spirit (860) 701-4271 Nurture Nest, a The Guilford Tree Lighting natural parenting TheTimesCT kicked off the holiday season on store, is located at Dec. 1 with festivities happening 9 Methodist St. in zoned weeklies Main/A001/ on and around the Green. Here, the Niantic. Limelite Dance Studio Team per- When You Need a Little Fun TIM MARTIN/THE DAY forms dance routines to a medley And you need it right now? Head of holiday hits under the direction to the library, where you can learn of Tracy Tolisano-Feldman. something new while meeting new friends, and all for free ...... 36 Ad Number: Insertion Number: Size: Color Type:

Client Name: Advertiser: Section/Page/Zone: Description: Photo by Kelley Fryer/The Courier

FEATURE PHOTOS Did we spot you getting in the holiday spirit? Find more photos starting on page 24, and visit zip06.com for even can help you This Linden Shores Association home more photos. offers views from every room ...... 52 12/07/2017

NOW ONE TIME SAVE * START UP FEE *Bring$39! in ad to receive $ offer. Expires 12.31.17 10 & THEN JUST Ad Number: Insertion Number: Size: Color Type: Nurture Nest fills local gap in natural parenting $ $ PER By AMANDA HUTCHINSON diapering and natural approaches to ing with cloth diapers and children’s natural,” she said. MONTH Staff Writer 49 parenting. clothing. The store has since doubled Witcraft said her first daughter had PET PAL target With her family’s most recent re- in size and expanded to offer other issues breastfeeding while they were 10 While moving back and forth be- 705 Boston Post Road • Guilford tween southeastern Connecticut and settlement in Niantic, she decided to products as well as classes for chil- stationed in North Carolina. But the Casey taught 203-458-8822 • www.PlanetFitness.com National Guard stations in the South start her own store, Nature’s Nest, in dren and parents. only groups available met just once a Seamus all there a tiny shopfront on Methodist Street. “With our route for pregnancy be- month. is to know about UNLIMITED FREE FITNESS TRAINING! with two kids, Waterford native Ko- rie Witcraft found there weren’t any Inspired by a cousin who worked in ing so medical and not as natural as I After her second daughter was keeping the house Independently owned and operated. ®2006 Pla-Fit Franchises, L.L.C., PFIP, L.L.C. safe. Subject to annual fee. Restrictions apply. Bring in this ad to redeem offer. stores or groups around that provid- a natural parenting store in Montana, had thought it would be growing up, born here, she started looking into the Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o r any way exploit or repurpose content displayed, contained, electronic tearsheet. ed support for breastfeeding, cloth Witcraft opened in August 2015, start- I wanted something to be normal and SEE PAGE 4 PAGE 9 12/28/2017 We can help grow your business We have it all: Local & In-House

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day0828 consultation on all our advertising and marketing opportunities. specific towns Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o r any way exploit or repurpose content displayed, contained, electronic tearsheet.

The Source (Madison-Killingworth) Every Thursday, The Day’s weeklies offer advertisers total coverage of virtually Guilford Courier Harbor News every household on Connecticut’s Shore (Clinton, Westbrook, Old Saybrook) • Shore Publishing produces 7 weeklies that go to over 64,000 households in 16 Valley Courier communities. (Essex, Chester, Deep River) The Sound • The Times produces 8 weeklies that go to over 77,000 households in 23 communities. (Branford, North Branford, Northford) East Haven Courier North Haven Courier We deliver your message to all these affluent shoreline towns • Publish a display ad in only the hometown editions where your customers live, or • Target your preprints with our weeklies to reach specific ZIP codes, or • Saturate virtually every household with your preprint, using our total market coverage program. RHODE ISLAND RHODE The Lyme Times (Lyme, East Lyme, Old Lyme, Niantic, Salem) Preston

Westerly, RI Salem The Waterford Times Montville North Stonington The New London Times Connecticut & Westerly, RI Ledyard NEW HAVENNEW Killingworth Chester The Groton Times Lyme Waterford Stonington North North Madison Deep River The Mystic Times Haven Branford East Lyme Groton Essex The Stonington Times Guilford Westbrook Old Old Lyme Clinton Saybrook New London (Stonington, N. Stonington, Pawcatuck) Branford The Montville Times East Haven Times Weeklies The Thames River Times (Preston, Ledyard) Shore Weeklies

To advertise, contact your Account Executive or call 860.701.4440 themarket We’re not just another high-income metro We’re Connecticut Coast & Country

Yes, New London Metro is an upscale metro on Connecticut’s Shore, where 350,000 people live and work in defense, high-tech, tourism, Dana Jensen- The Day The Jensen- Dana casinos and the arts.

But we’re also classic , where you’ll find traditional sea coast villages, miles of beautiful beaches, lighthouses, cottages and sailing ships.

We’re “Connecticut Coast & Country.”

Tim Cook Day - The Tourists love our casinos, among the world’s largest — Mohegan Sun, Foxwoods Resort Casino and Foxwoods Towers.

And they love our attractions, like Mystic Seaport and Mystic Aquarium with Dr. Robert Ballard’s Institute for Exploration, which first discovered the wreckage of the Titanic. New London Metro is one of the top 20 metros in the nation We’re proud of our role in America’s defense — home to the U.S. Coast in median household income. Guard Academy, and “the Submarine Capital of the World.” Our median income — $66,233 • The Naval Submarine Base - New London (“the First and Finest is 25% higher than the median Submarine Base”). income of the U.S. Source: US Census Quickfacts 2016 • General Dynamics Electric Boat, which builds the nation’s sub fleet.

• USS Nautilus Museum, which features America’s first nuclear submarine.

We love the arts, too, from The Garde Arts Center to The Eugene O’Neill Theater Center, to the Florence Griswold Museum, featuring paintings by many of America’s impressionists. So welcome to Connecticut’s Shore! Welcome to Connecticut Coast & Country!

To advertise, contact your Account Executive or call 860.701.4440 theday.com Loyal readers -valuable customers Reach your best prospects through a smart internet With over a half million unique visitors each month, theday.com serves one of the most engaged, loyal communities of readers on the Web.

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The median household Traffic income for our readers is % theday.com digital audience higher than 30 the U.S. average. average monthly reach % Unique Visitors: 560,000 are college Visits: 1.4 million educated 89 % Pageviews: 3.9 million earn more than Average time on site: % 31 $100,000 a year 3+ minutes earn more than Sources: Traffic – Google Analytics (Average monthly, 2014) 50 $75,000 a year People value theday.com because we are live 24/7 and users can interact with us through blogs, videos, chats and special projects. More than 90,000 people are registered users on theday.com, and more than 20,000 are paying subscribers.

Sources: Demographics: To advertise, contact your Account Executive AAM audit, 2016. U.S. Census – quick facts, 2014. or call 860.701.4440 Day Surveys, 2014. digitalsolutions Reach your best prospects through a smart internet strategy Join the wide array of advertisers who use online display advertising on the region’s most-visited website — theday.com. Over 560,000 unique visitors in a typical 30-day period.

Not just banner ads, but other great digital products, too. and more! • Contest sponsorship – Users “raise their hands” Targeting to win. Then contact everyone who entered because they’re all great prospects. Target your message to the right users. Reach just the people most likely to buy what you’re marketing. • –With our “opt-in” subscriber database, you Email blasts • Target by context – what they’re reading target specific demographics, and we do the rest. It’s turnkey! • Target users in specific ZIP codes • Target by what they’re searching for. • Native – True native advertising. Brand content served within editorial streams. • Search Engine Optimization (SEO) • Social media development and or management • Social media marketing – We’ll build your business Facebook page, promote your messaging, and help you • Search Engine Marketing (SEM) get new fans. • Local search directories

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good at targeting with the right products

We’re experts at Commercial Preprint distribution printing We do it every day • Our Print & Deliver program will help you create We know how to produce great printed products your advertising circular, produce a quality printed because we publish more than 80 different titles product and distribute it to the right areas of your annually. We’re ready to work with you to develop market. posters, single sheets, catalogs, booklets, point- of-purchase displays, discount cards – even a full marketing campaign – fast and at a reasonable • Targeted Preprint Distribution – We keep track of price. every household in this region so we can help you get your message to the right people in any ZIP or town you choose. Bullseye!

• Total Market Coverage – Blanket just the towns you’ve Promotional selected, or saturate all of Connecticut’s Shore from North Haven to Stonington. We can distribute your products too. preprint to the ZIPs you choose at a price that’s far less than the mail. The Day can produce your promotional products, custom-printed specialty items from ballpoint pens to coffee mugs to mouse pads and anything else you can think of. Just ask, and we’ll show you great Ad Notes products that get your name in front of customers These special attention-getters will have your – every day! message prominetly placed on the front page. Full color glossy - available in custom shapes, with scratch offs and back side printing options. ... and more.

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December 7, 2017 John DellaVentura is sharing prospects Guilford ‘Wishing Wheels’ with the Vol. XX Iss. 49 community ...... 2

Winter 2017 t r av e l | a r t s | s o c i e t y VFW Groundbreaking in Guilford The By Zoe Roos state officials gathered for the groundbreaking for extensive repairs to the 1925 building. “It Courier Staff Writer of the project. makes me feel good about the state of Connecti- Main/A001/ fter years of planning and trying to The VFW Post, located on Mill Road, has long cut and its willingness to help out people who grace secure funding, construction crews are been in need of repairs. Conversations about have given service to our country,” Widlitz said A on site, shovels are in the ground, and rebuilding the structure began more than a in a June 2014 press release. “There are many and glory work is ready to begin on the Guilford Veterans decade ago, but hit a snag during the 2008 veterans returning home now, and this VFW is of sculptor Bela Lyon Pratt of Foreign Wars (VFW) Post 7666. On Nov. 29, recession. In 2014, then-state representative members of the VFW, contractors, and town and Pat Widlitz secured a $1,347,479 state grant See VFW GROUNDBREAKING page 17 Historic Season Senior captain Julia Hyman and the

December 28, 2017 Volume XIV, No. 52 Serving eaSt Lyme, niantic,SClient Name: aLemAdvertiser: ,LSection/Page/Zone: ymeDescription: and OLd Lyme, cOnnecticut www.theday.com Guilford volleyball team put together a INSIDE season that was filled with highlights and history in 2017 ...... 30 Love is in the air at CALENDAR 3 CLASSIFIED 24 Feeling

OPT IN/OPT OUT Old Lyme Inn To inquire about the Spirit home delivery of The Times, or to dis- continue receiving The Guilford Tree Lighting the paper, call us at kicked off the holiday season on West coast seaside (860) 701-4271 Dec. 1 with festivities happening on and around the Green. Here, the Nurture Nest, a Limelite Dance Studio Team per- When You Need a Little Fun wonder natural parenting TheTimesCT forms dance routines to a medley And you need it right now? Head store, is located at of holiday hits under the direction to the library, where you can learn 9 Methodist St. in something new while meeting new Main/A001/ of Tracy Tolisano-Feldman. Niantic. friends, and all for free ...... 36 Ad Number: Insertion Number: Size: Color Type: TIM MARTIN/THE DAY La GruaCulture closeCenter: up Photo by Kelley Fryer/The Courier

•  in The Day or our 15 weeklies FEATURE PHOTOS Display advertising Did we spot you getting in

Client Name: Advertiser: Section/Page/Zone: Description: the holiday spirit? Find more photos starting on page 24, and visit zip06.com for even This Linden Shores Association home more photos. offers views from every room ...... 52 to reach newspaper readers 12/07/2017 NOW ONE TIME SAVE * START UP FEE *Bring$39! in ad to receive $ & THEN JUST offer. Expires 12.31.17 10$ $ PER 49 10 MONTH 705 Boston Post Road • Guilford

Ad Number: Insertion Number: Size: Color Type: Nurture Nest fills local gap in natural parenting203-458-8822 • www.PlanetFitness.com

By AMANDA HUTCHINSON UNLIMITED FREE FITNESS TRAINING! diapering and natural approaches to ing with cloth diapers and children’s natural,” she said. Independently owned and operated. ®2006 Pla-Fit Franchises, L.L.C., PFIP, L.L.C. Staff Writer parenting. clothing. The store has since doubled Witcraft said her firstSubject daughter to annual fee.had Restrictions apply. Bring in this ad to redeem offer. Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o r any way exploit or repurpose content displayed, contained, electronic tearsheet. PET PAL While moving back and forth be- With her family’s most recent re- in size and expanded to offer other issues breastfeeding while they were tween southeastern Connecticut and settlement in Niantic, she decided to products as well as classes for chil- stationed in North Carolina. But the Casey taught National Guard stations in the South start her own store, Nature’s Nest, in dren and parents. only groups available met just once a Seamus all there •  on the region’s best website – with two kids, Waterford native Ko- a tiny shopfront on Methodist Street. “With our route for pregnancy be- month. is to know about Banner advertising rie Witcraft found there weren’t any Inspired by a cousin who worked in ing so medical and not as natural as I After her second daughter was keeping the house stores or groups around that provid- a natural parenting store in Montana, had thought it would be growing up, born here, she started looking into the safe. ed support for breastfeeding, cloth Witcraft opened in August 2015, start- I wanted something to be normal and SEE PAGE 4 PAGE 9 12/28/2017 theday.com – to reach online users EDUCATION GUIDEWe can help grow your business We have it all: Local & In-House

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Winter 2018 • Direct Mail • Social Media POSTAL

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day0828 consultation on all our advertising and marketing opportunities. Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o r any way exploit or repurpose content displayed, contained, electronic tearsheet. • Email and other digital marketing solutions STARTS DEC. 26

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To advertise, contact your Account Executive or call 860.701.4440 digital .com’s digital audience reaches over unique visitors 560,000 each month, with more than 3,900,000 page views each month 89% 50% 65% 31% earn more than earn more than are college are 30-54 years old, a educated $75,000 a year key buying demographic. $100,000 a year ourmagazines

Fall 2017

TRAVEL GUIDE 2017

2017-2018 ANNUAL Winter 2017 t r av e l | a r t s | s o c i e t y Northeast bucket list! The plus the gifts of Goodwin Forest grace and Walktober details INSIDE of sculptorand Bela Lyonglory Pratt

Love is in the air at Old Lyme Inn West coast seaside FAERIE wonder VILLAGE at Florence Griswold Museum La GruaCulture closeCenter: up is a sight to see MILITARY CHEFS Innovation and imagination are leading the charge MYSTIC | THE COAST | THE COUNTRY | THE CASINOS | INSIDER’S GUIDE RHODE ISLAND: WATCH HILL | MISQUAMICUT | HISTORIC DOWNTOWN | RICHMOND | HOPKINTON The Day Publishing Company CONNECTICUT: PAWCATUCK | STONINGTON | MYSTIC

ourreach Preston Salem Montville North Stonington New London Metro is one of the Ledyard top 20 metros in the nation in median household income. Lyme Waterford Stonington East Lyme Groton Our Median income — $66,233 — Old Lyme is Mystic Pawcatuck 25% higher New London than the U.S. median income