THEDAY The Day reaches 8 out of10adults. It’s a great foundation for any marketing campaign! These readers are the affluent, educated consumers that advertisers value. % 89 are college educated. - more than half of all Day readers are college graduates. % 31 of Day readers earn more than $100,000 a year. - 50% earn more than $50,000 a year. The Day and theday.com reach nearly 159,000 readers daily and Sunday in the New London Metro. That’s more readers than all the other local newspapers combined. Read The Day We’re No. 1! in past 7 days 60% The Day and theday.com together reach Read the Norwich almost 8 out of 10 adults in the primary Bulletin in past 7 days 14% market. That makes The Day the strongest Read the Hartford newspaper-website combination among Courant in past 7 days 10% all newspaper-websites measured by the Alliance for Audited Media. Read Westerly Sun in past 7 days 7% Source: Alliance for Audited Media 0% 20% 40% 60% More readers, more circulation than any other newspaper in Eastern Connecticut. To advertise, contact your Account Executive or call 860.701.4440 CUSTOMPUBLICATIONS 2017-2018 ANNUAL Our magazines reflect the interests Fall 2017 of our shoreline Northeast bucket list! plus the gifts of Goodwin Forest and Walktober details INSIDE MYSTIC | THE COAST | THE COUNTRY | THE CASINOS | INSIDER’S GUIDE The Day Publishing Company community and our visitors FAERIE VILLAGE at Florence Griswold Museum is a sight to see MILITARY TRAVEL GUIDE 2017 CHEFS Innovation and imagination CONNECTICUT Winter 2017 T R AV E L | ARTS | SOCIETY are leading the charge EDUCATION GUIDE The Winter 2018 grace familyMAGAZINE of sculptorand Bela Lyonglory Pratt Love is in the air at Old Lyme Inn West coast seaside wonder La Grua Center: It's all fun and games at Culture close up the Comic Lounge MITCHELL COLLEGE NEW LONDON MAGNET SCHOOLS 800.443.2811 860.447.6000 LYME-OLD LYME SCHOOLS www.mitchell.edu www.newlondon.org 860.434.7238 SACRED HEART UNIVERSITY www.region18.org 203.371.7999 When the helpers need help: LEARN NEW LONDON ADULT EDUCATION www.sacredheart.edu 860.434.4800 860.437.2385 ISAAC INTERDISTRICT SCHOOL FOR Learn how you can support local gift program www.learn.k12.ct.us www.newlondonadulted.org ARTS AND COMMUNICATION GROTON PUBLIC SCHOOLS 860.447.1003 860.572.2100 EASTERN CONNECTICUT STATE THREE RIVERS COMMUNITY COLLEGE www.isaacschool.org www.groton.k12.ct.us UNIVERSITY 860.215.9016 RHODE ISLAND: WATCH HILL | MISQUAMICUT | HISTORIC DOWNTOWN | RICHMOND | HOPKINTON 860.465.5125 877.353.3278 www.threerivers.edu UNIVERSITY OF CONNECTICUT – NEW LONDON COMMUNITY & www.easternct.edu AVERY POINT CAMPUS COALITION CONNECTICUT: PAWCATUCK | STONINGTON | MYSTIC WILLIAMS SCHOOL 860.405.9000 860-442-1497 family fun calendar NORWICH FREE ACADEMY 860.443.5333 www.mynlccc.org www.averypoint.uconn.edu 12 pages of holiday & seasonal happenings $4.95 FALL 2017 860.887.2505 www.williamsschool.org www.nfaschool.org/ • Connecticut Coast & Country is the official visitors • Aspire, a sophisticated community magazine guide to the Shore, Connecticut’s leading tourism built around fashion, arts, home and society. region. It’s distributed throughout the Northeast, Target readers who embrace all facets of great including New York, Massachusetts and Rhode living. Island. • Connecticut Family, the perfect magazine to • Sound & Country is The Day’s major, seasonal target parents who are looking for opportunities tourism publication for all things to see and do in to enrich their family lives. Southeastern Connecticut throughout the year. • Our Education Guides reach people looking • Go Westerly covers summertime fun in Southern for learning opportunities in our region and Rhode Island. throughout the Northeast. Reach your audience anywhere... desktops, laptops, tablets or mobile devices. Experience all of our custom publications and magazines with our digital I-Mag editions. For a complete list of all of our custom publications, go to www.theday.com/custompubs To advertise, contact your Account Executive or call 860.701.4440 WEEKLYNEWSPAPERS December 7, 2017 John DellaVentura is sharing Guilford ‘Wishing Wheels’ with the Vol. XX Iss. 49 community .......................................2 VFW Groundbreaking in Guilford By Zoe Roos state officials gathered for the groundbreaking for extensive repairs to the 1925 building. “It Courier Staff Writer of the project. makes me feel good about the state of Connecti- Main/A001/ fter years of planning and trying to The VFW Post, located on Mill Road, has long cut and its willingness to help out people who secure funding, construction crews are been in need of repairs. Conversations about have given service to our country,” Widlitz said A on site, shovels are in the ground, and rebuilding the structure began more than a in a June 2014 press release. “There are many work is ready to begin on the Guilford Veterans decade ago, but hit a snag during the 2008 veterans returning home now, and this VFW is of Foreign Wars (VFW) Post 7666. On Nov. 29, recession. In 2014, then-state representative December 28, 2017 Volume XIV, No. 52 Serving eaSt Lyme, niantic,SaLem,Lyme and OLd Lyme, cOnnecticut www.theday.com members of the VFW, contractors, and town and Pat Widlitz secured a $1,347,479 state grant See VFW GROUNDBREAKING page 17 INSIDE Historic Season CALENDAR 3 Senior captain Julia Hyman and the CLASSIFIED 24 Client Name: Advertiser: Section/Page/Zone: Description: Guilford volleyball team put together a season that was filled with highlights OPT IN/OPT OUT and history in 2017 .........................30 r in any way exploit or repurpose content displayed, contained, on the electronic tearsheet. To inquire about home delivery of Feeling The Times, or to dis- continue receiving the paper, call us at Our the Spirit (860) 701-4271 Nurture Nest, a The Guilford Tree Lighting natural parenting TheTimesCT kicked off the holiday season on store, is located at Dec. 1 with festivities happening 9 Methodist St. in zoned weeklies Main/A001/ on and around the Green. Here, the Niantic. Limelite Dance Studio Team per- When You Need a Little Fun TIM MARTIN/THE DAY forms dance routines to a medley And you need it right now? Head of holiday hits under the direction to the library, where you can learn of Tracy Tolisano-Feldman. something new while meeting new friends, and all for free ....................36 Ad Number: Insertion Number: Size: Color Type: Client Name: Advertiser: Section/Page/Zone: Description: Photo by Kelley Fryer/The Courier r in any way exploit or repurpose content displayed, contained, on the electronic tearsheet. FEATURE PHOTOS Did we spot you getting in the holiday spirit? Find more photos starting on page 24, and visit zip06.com for even can help you This Linden Shores Association home more photos. offers views from every room .........52 12/07/2017 NOW ONE TIME SAVE * START UP FEE *Bring$39! in ad to receive $ offer. Expires 12.31.17 10 & THEN JUST Ad Number: Insertion Number: Size: Color Type: Nurture Nest fills local gap in natural parenting $ $ PER By AMANDA HUTCHINSON diapering and natural approaches to ing with cloth diapers and children’s natural,” she said. MONTH Staff Writer 49 parenting. clothing. The store has since doubled Witcraft said her first daughter had PET PAL target With her family’s most recent re- in size and expanded to offer other issues breastfeeding while they were 10 While moving back and forth be- 705 Boston Post Road • Guilford tween southeastern Connecticut and settlement in Niantic, she decided to products as well as classes for chil- stationed in North Carolina. But the Casey taught 203-458-8822 • www.PlanetFitness.com National Guard stations in the South start her own store, Nature’s Nest, in dren and parents. only groups available met just once a Seamus all there a tiny shopfront on Methodist Street. “With our route for pregnancy be- month. is to know about UNLIMITED FREE FITNESS TRAINING! with two kids, Waterford native Ko- rie Witcraft found there weren’t any Inspired by a cousin who worked in ing so medical and not as natural as I After her second daughter was keeping the house Independently owned and operated. ®2006 Pla-Fit Franchises, L.L.C., PFIP, L.L.C. safe. Subject to annual fee. Restrictions apply. Bring in this ad to redeem offer. stores or groups around that provid- a natural parenting store in Montana, had thought it would be growing up, born here, she started looking into the Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o ed support for breastfeeding, cloth Witcraft opened in August 2015, start- I wanted something to be normal and SEE PAGE 4 PAGE 9 12/28/2017 We can help grow your business We have it all: Local & In-House • Flyers • Business Cards CUSTOMER • Direct Mail • Social Media POSTAL N , CT 06320 CT , L ONDON NEWS • Websites • Magazines EW . 344 . N P O • Brochures • Daily Print ERMIT P P U.S. AID • Online & Digital • And much more! OSTAGE S P TD RSTRT Call Eric Palmer at 860.701.4268 for a free day0828 consultation on all our advertising and marketing opportunities. specific towns Publication Date: This E-Sheet(R) confirms that the ad appeared in The Day on date and page indicated. You may not create derivative works, o The Source (Madison-Killingworth) Every Thursday, The Day’s weeklies offer advertisers total coverage of virtually Guilford Courier Harbor News every household on Connecticut’s Shore (Clinton, Westbrook, Old Saybrook) • Shore Publishing produces 7 weeklies that go to over 64,000 households in 16 Valley Courier communities.