BBC Radio 2 New live overnight programme: Mon-Fri, 00:00-03:00

Slide 1 Summary

• Note: this slot used to be the home of Radio 2 repeats and Radio 2 Playlists. It is moving back to live programming for the first time in a number of years.

• Although reach to the slot has remained broadly stable around the 400k mark, share dipped to a low of 5.4% in the latest quarter.

• The audience to the slot skews male, older and more C2DE than the Radio 2 average – night-shift workers are a key audience in the overnight slot.

• This also shows itself in location of listening, where nearly half of hours listened to (46%) come from in car and at work, driven by night shift workers.

Slide 2

Weekly Reach (000’s): Share of listening: Av. Hrs per listener: Fri, Fri, - 426k 5% 01:59

64% 36% Highest day of reach: AI average:

Tuesday

03:00 n/a - (157k)

00:00 Average age: Proportion who

Proportion who 59 also listen to:

New live overnight programme: Mon programme: overnight liveNew

– listen every day: Proportion target Chris Evans Mon-Fri 06.30-09.30: audience: 60% 3% Vanessa Feltz Mon-Fri 05.00-06.30: 25% (35-44 C2DE Mon-Fri 2200-2400 Mon-Fri 22.00- 24.00: 65% SNAPSHOT women) : 0%

Source: RAJAR Q3 2017 15+ Slide 3 Increased focus on 35-44s and 35-44 C2DE female audiences across the station

35-44 C2DE Women Radio 2 About them: 1.7m Reach % - 71% are married (index=119) 3% of - 76% have children (index=250) UK 65+ 34% - 31% work part-time (index=242) adults

- C2DE women aged 35-44 are time poor, family orientated, All Adults 28% put children first and are tight for money. - Big listeners of Commercial stations: Heart, Smooth, Magic. Enjoy upbeat contemporary music and fun features. 35-44s 26% BBC Commercial Radio 2 35-44 Radio Reach: Reach: C2DE Reach: 18% 1.3m/ 318k/ Women 752k/ 75% 18% 43%

Source: RAJAR Q3 2017 15+, /IPA Touchpoints Slide 4 Live radio listening performance & appreciation

Slide 5 fell 5.4%to alowof in the latest quarter Reach totheslotremains although broadlysteady, share Source: RAJAR Q3 2017 15+ RAJAR 2017 Q3 Source: 0.5 10 1.5 0 8 6 9 4 2 3 5 7 1 0 1 Q4 Q4 15 398 7.2

Q1 Q1 16 480 8.9

Share % Q2 Q2 16 388 6.2

Q3 Q3 16 406 6.1

Slide Slide 6

Q4 Q4 16 397 6.4

Reach (000s) Q1 Q1 17 441 7.7

Q2 Q2 17 380 6.4

Q3 Q3 17 426 5.4

0 200 400 600 Average time spent listening has decreased by over 20 mins YoY, with losses among the over 55s. Positively time spent has increased among the 35-54s

Ave. hours per listener Q3 16 Q3 17

02:37 02:30 02:22 02:07 01:59 01:44

Adults 15+ 35-54 55+

Source: RAJAR Q3 2017 15+ Slide 7 Unsurprisingly due to the timeslot, there is a decrease in reach throughout the show.

500 Reach (000s) New live overnight programme Mon-Fri, 00:00-03:00 Q3 2016 450 Q2 2017

400 Q3 2017

350

300

250

200

150

100

50

0 23:30 23:45 00:00 00:30 01:00 01:30 02:00 02:30 03:00

Source: RAJAR Q3 2017 15+ Slide 8 The Audience

Slide 9 The slot attracts an older, more male and more C2DE audience than the R2 average – driven by the available radio audience during the overnight slot

15-24 25-34 6% 5% 35-44 female 8% ABC1 36% 65+ 37% 45% 18% 64% 45-54 63% male C2DE 18%

55-64 The programme The audience skews The audience skews attracts a more male 65+: less well off: audience: 45% are 65+ 63% are C2DE 64% vs 36%

Radio 2 average: Radio 2 average: Radio 2 average: Male: 51%, Female:49% 26% aged 65+ 39% are C2DE

Source: RAJAR Q3 2017 15+ There is a long term decline in reach among the 35-54s to the slot, down by around half compared to this point 10 years ago

350 Reach (000s) by age groups for New live overnight programme Mon-Fri, 00:00-03:00

300

250 267

200

150

100 114 50 45

0

Q2 2011 Q2 2014 Q1 2016 Q2 Q4 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 15-34 35-54s 55+

Source: RAJAR Q3 2017 15+ Slide 11 Listening by platform and location

Slide 12 Nearly half (46%) of listening comes via in car or at work – night shift workers including those driving vehicles play a key role in the slot Proportion of listening hours split by location, Mon-Fri, 00:00-03:00

At home In the car At work/elsewhere

53% 26% 20%

Source: RAJAR Q3 2017 15+ At home listening declines during the first half of the show whereas at work and in the car stays more steady throughout the slot

350 Reach (000s) New live overnight programme Mon-Fri, 00:00-03:00 At Home In A Car/Van/Lorry 300 At Work/Elsewhere

250

200

150

100

50

0 23:30 23:45 00:00 00:30 01:00 01:30 02:00 02:30 03:00

Source: RAJAR Q3 2017 15+ Slide 14 The overwhelming majority of listening comes via an analogue radio set, however, listening by both AM/FM and DAB Radio have seen rises

AM/FM DAB Online

2014: 69.0% 2014: 12.9% 2014: 3.0% 2017: 76.7% 2017: 20.7% 2017: 1.6%

Source: RAJAR Q3 2017 15+ Slide 15

Slide 16