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BBC Radio 2 Dance Show: Sun, 00:00-02:00

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BBC Radio 2 Dance Show: Sun, 00:00-02:00 BBC Radio 2 Dance Show: Sun, 00:00-02:00 Slide 1 Summary • This slot will be changing from Ana Matronic’s Disco Devotion to Ana Matronic’s Dance Devotion, and will encompass all forms of dance music. • Reach and share for the Disco Devotion show have both dipped in 2017 compared to 2016. Reach now sits below 100k and share has dipped below 4%. • The slot attracts an older, more male and more C2DE audience than the Radio 2 average, most likely driven by its timeslot. • There is a fairly even split between live and catch up requests on iplayer. Potential to push on demand listening of this show as it could have strong appeal to the Radio 2 target audience of C2DE women aged 35-44, who may not be listening to live Radio 2 during this slot? Slide 2 Weekly Reach (000’s): Share of listening: Av. Hrs per listener: 88 4% 01:00 02:00 - 63% 37% AI average: n/a Average age: Dance Show: Sun, 00:00 Sun, Show: Dance Proportion who – 61 also listen to: Proportion target Chris Evans Mon-Fri 06.30-09.30: audience: 63% The Craig Charles House Party SNAPSHOT (35-44 C2DE Sat 22.00-24.00: 67% Trevor Nelson Rhythm Nation women) : 2% Sat 20.00-22.00: 31% Source: RAJAR Q3 2017 15+ Slide 3 Increased focus on 35-44s and 35-44 C2DE female audiences across the station 35-44 C2DE Women Radio 2 About them: 1.7m Reach % - 71% are married (index=119) 3% of - 76% have children (index=250) UK 65+ 34% - 31% work part-time (index=242) adults - C2DE women aged 35-44 are time poor, family orientated, All Adults 28% put children first and are tight for money. - Big listeners of Commercial stations: Heart, Smooth, Magic. Enjoy upbeat contemporary music and fun features. 35-44s 26% BBC Commercial Radio 2 35-44 Radio Reach: Reach: C2DE Reach: 18% 1.3m/ 318k/ Women 752k/ 75% 18% 43% Source: RAJAR Q3 2017 15+, /IPA Touchpoints Slide 4 Live radio listening performance & appreciation Slide 5 This slot has seen a gradual decline in reach and share over the last 2 years or so Share % Reach (000s) 190 1.5 147 200 131 110 138 129 1 97 88 150 100 0.5 50 120 0 10 8 10.1 6 7.7 6.5 6.4 6.4 4 5.4 4.9 2 3.7 0 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Source: RAJAR Q3 2017 15+ Slide 6 Average time spent has fallen by -7mins YoY, driven by a -12min dip with 55+ audiences. Positively time spent has increased among 35-54s Ave. hours per listener Q3 16 Q3 17 01:11 01:07 01:00 00:58 00:59 00:53 Adults 15+ 35-54 55+ Source: RAJAR Q3 2017 15+ Slide 7 Audience reach is strongest in the first half hour of the show, with a sharper decline after 00:30 in the latest quarter 200 Reach (000s) Dance Show Sun, 00:00-02:00 Q3 2016 180 Q2 2017 160 Q3 2017 140 120 100 80 60 40 20 0 23:30 23:45 00:00 00:30 01:00 01:30 02:00 Source: RAJAR Q3 2017 15+ Slide 8 The Audience Slide 9 The slot currently attracts an older, more male and more C2DE audience than the Radio 2 average 15-24 25-34 35-44 1% 5% ABC1 female 5% 65+ 35% 37% 43% 31% 45-54 63% 65% male C2DE 15% 55-64 The programme attracts The audience skews The audience skews a more male audience: 65+: less well off: 63% male 43% are 65+ 65% are C2DE Radio 2 average: Radio 2 average: Radio 2 average: Male: 51%, Female: 49% 26% aged 65+ 39% are C2DE Source: RAJAR Q3 2017 15+ Source: RAJAR Source: Q3 2017RAJAR 15+ although thiscan fluctuate Audience to the slot isdriven bythe over 55s, 100 120 140 80 20 40 60 0 Q4 2007 Sun, 00:00Show Dance for groups ageby (000s) Reach Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 15-34 Q4 2011 Q1 2012 Q2 2012 Slide Q3 2012 35-54s 11 Q4 2012 - 02:00 Q1 2013 Q2 2013 Q3 2013 55+ Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 5 32 51 Listening by platform and location Slide 12 Given the weekend overnight timeslot, the majority of listening is done in home Proportion of listening hours split by location, Dance Show: Sun, 00:00-02:00 At home In the car At work/elsewhere 70% 29% 1% Source: RAJAR Q3 2017 15+ Listening is strongest in the first 30 mins in home and then drops off significantly as listeners go to sleep 160 Reach (000s) Dance Show Sun, 00:00-02:00 At Home In A Car/Van/Lorry 140 At Work/Elsewhere 120 100 80 60 40 20 0 23:30 23:45 00:00 00:30 01:00 01:30 02:00 Source: RAJAR Q3 2017 15+ Slide 14 The vast majority of listening is done via a analogue radio set, with nearly 70% via AM/FM AM/FM DAB Online 2014: 51.7% 2014: 16.8% 2014: 0.8% 2017: 68.6% 2017: 23.0% 2017: 1.7% Source: RAJAR Q3 2017 15+ Slide 15 There is a fairly even split between live and catch up requests via iplayer Live & Catch-up Sun 00:00-02:00 slot iPlayer Requests Catch-up UK Requests 50.0 Live UK Requests 11 8 Thousands 9 10 8 8 7 8 9 15 17 10 7 8 7 7 10 8 0.0 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 Nov-17 Dec-17 Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off- Slide 16 schedule included; UK only. Figures monthly Slide 17 .
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