BBC Radio 2 Vanessa Feltz (Mon-Fri): Mon-Fri, 05:00-06:30

Slide 1 Summary points

• This programme has a consistent reach of c1.9m. However, share of listening has edged down in recent quarters.

• The programme appreciation is on the low side for a regular Radio 2 programme vs the R2 average.

• The programme appeals to an older listener with an average age of 53 years (vs 52 for R2). The profile has a more male and well off skew.

• Reach to the programme is highest during the final half hour of the programme; with the majority of listening at that point in home. At the beginning of the programme a high proportion of listeners are travelling in car.

Slide 2 Weekly Reach: Share of listening: Av. Hrs per listener:

1,913 13% 1:47

06:30 -

42% 58% Highest day of

, , 05:00 AI average Fri - reach: (2016):

Friday : : Mon

(939k) 74 Feltz

Average age: Proportion who also listen to:

Vanessa Vanessa Proportion who

53 – listen every day: Chris Evans Mon-Fri 06.30-09.30: Proportion target 91% Ken Bruce Mon-Fri 09.30-12.00: 22% audience: 59% Simon Mayo Mon-Fri 17.00-19.00:

(35-44) : 15% 60% SNAPSHOT SNAPSHOT

Source: RAJAR Q4 2016 15+ Slide 3 Live radio listening performance & appreciation

Slide 4 week. each listeners c1.9mwith consistent is Reach Source: RAJARSource: 0.5 14.5 12.5 13.5 1.5 0 14 12 13 15 1 1,871 Q1 Q1 15 15 +

14.7 However, share of listening is falling is of listening shareHowever,

1,907 Q2 Q2 15 14.1

Share % 1,981 Q3 Q3 15 13.7

1,809 Q4 Q4 15 13.7

Slide Slide 5

1,901 Q1 Q1 16 14.4

Reach (000s) 2,024 Q2 Q2 16 13.3

1,939 Q3 Q3 16

13.0 1,913

Q4 Q4 16

13.1 1700 1800 1900 2000 2100 The show’s appreciation (AI) is low for a regular R2 daily show and is significantly below the R2 average Appreciation Index

2015 2016

82 82

Mon-Fri 0500-0630 Radio 2 Average 75 74

Source: Pulse Panel Time spent listening has held up among the 35- 54 audience and has seen growth among the older 55+

Ave. hours per listener Q4 15 Q4 16

01:54

01:47 01:47 01:46 01:46 01:45

Adults 15+ 35-54 55+

Source: RAJAR Q4 2016 15+ Slide 7 Audience reach is strongest in the last half hour of the show The flow of listening follows the all radio pattern and builds as people wake up in the morning. The similarity in pattern across the 3 quarters suggests that the programme has a loyal audience who tune in at the same time each day.

3000 Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30 Q4 2015 Q3 2016 2500 Q4 2016

2000

1500

1000

500

0 4:30 5:00 5:30 6:00 6:15 6:30 6:45

Source: RAJAR Q4 2016 15+ Slide 8 The Audience

Slide 9 The audience to the programme is more male (58%), older (58% are aged 45-64) and more well of (56% are ABC1)

15-24 65+ 25-34 7% 3% 35-44 17% female 15% C2DE 42% 44% 56% 58% male 27% ABC1 55-64 31%

45-54

The programme The audience skews The audience skews attracts a more male older (45-64) than R2 more well off but less audience than R2 ave: so than the R2 ave: ave: 58% are aged 45-64 56% are ABC1 58% vs 50% vs 43% vs 61%

Source: RAJAR Q4 2016 15+ Reach remains just higher among the 35-54s vs the 55+ The long term trend is one of stability across the three macro age groups.

1200 Reach (000s) by age groups for Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30

1000 886 800 848

600

400

200 179

0

Q1 2012 Q1 2014 Q3 Q2 2007 Q2 2007 Q3 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 2016 Q3 2016 Q4 15-34 35-54s 55+

Source: RAJAR 15+ Slide 11 Listening by platform and location

Slide 12 The majority of listening is at home, which is not surprising given the time of the programme H owever, nearly a third of all listening is done on the move with listeners in car (with people either on their way to and from work).

Proportion of listening hrs by location

61% 30% 9%

Source: RAJAR Q4 2016 15+ During the first half hour of the programme, reach is similar between listeners at home and in the car

1800 Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30

1600

1400 At Home In A Car/Van/Lorry 1200 At Work/Elsewhere 1000

800

600

400

200

0 4:30 5:00 5:30 6:00 6:15 6:30 6:45

Source: RAJAR Q4 2016 15+ Slide 14 Majority of listening to the programme is still done via analogue radio; listening via a DAB radio is showing growth Proportion of listening hrs by platform

AM/FM DAB Online

2013: 69% 2013: 22% 2013: 2% 2016: 66% 2016: 29% 2016: 3%

Source: RAJAR 15+ Slide 15 Online requests for Vanessa Feltz are driven by live listening with c200k live requests each month

Live & Catch-up Vanessa Feltz UK Prog Requests On Demand Live

300

200

100 214 201 Thousands 174 187 184 172 193 112

0 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17

Source: Comscore digital analytics UK only. Figures monthly Slide 16

Slide 17