BBC Radio 2 Vanessa Feltz (Mon-Fri): Mon-Fri, 05:00-06:30 Slide 1 Summary points • This programme has a consistent reach of c1.9m. However, share of listening has edged down in recent quarters. • The programme appreciation is on the low side for a regular Radio 2 programme vs the R2 average. • The programme appeals to an older listener with an average age of 53 years (vs 52 for R2). The profile has a more male and well off skew. • Reach to the programme is highest during the final half hour of the programme; with the majority of listening at that point in home. At the beginning of the programme a high proportion of listeners are travelling in car. Slide 2 Weekly Reach: Share of listening: Av. Hrs per listener: 1,913 13% 1:47 06:30 - 42% 58% Highest day of , , 05:00 AI average Fri - reach: (2016): Friday : : Mon (939k) 74 Feltz Average age: Proportion who also listen to: Vanessa Vanessa Proportion who 53 – listen every day: Chris Evans Mon-Fri 06.30-09.30: Proportion target 91% Ken Bruce Mon-Fri 09.30-12.00: 22% audience: 59% Simon Mayo Mon-Fri 17.00-19.00: (35-44) : 15% 60% SNAPSHOT SNAPSHOT Source: RAJAR Q4 2016 15+ Slide 3 Live radio listening performance & appreciation Slide 4 Reach is consistent with c1.9m listeners each week. However, share of listening is falling Share % Reach (000s) 1.5 1,981 2,024 2100 1,907 1,939 1,913 1 1,871 1,901 2000 1,809 1900 0.5 1800 015 1700 14.5 14.7 14 14.4 13.5 14.1 13.7 13.7 13 13.3 12.5 13.1 13.0 12 Q1 15 Q2 15 Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Source: RAJAR 15+ Slide 5 The show’s appreciation (AI) is low for a regular R2 daily show and is significantly below the R2 average Appreciation Index 2015 2016 82 82 Mon-Fri 0500-0630 Radio 2 Average 75 74 Source: Pulse Panel Time spent listening has held up among the 35- 54 audience and has seen growth among the older 55+ Ave. hours per listener Q4 15 Q4 16 01:54 01:47 01:47 01:46 01:46 01:45 Adults 15+ 35-54 55+ Source: RAJAR Q4 2016 15+ Slide 7 Audience reach is strongest in the last half hour of the show The flow of listening follows the all radio pattern and builds as people wake up in the morning. The similarity in pattern across the 3 quarters suggests that the programme has a loyal audience who tune in at the same time each day. 3000 Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30 Q4 2015 Q3 2016 2500 Q4 2016 2000 1500 1000 500 0 4:30 5:00 5:30 6:00 6:15 6:30 6:45 Source: RAJAR Q4 2016 15+ Slide 8 The Audience Slide 9 The audience to the programme is more male (58%), older (58% are aged 45-64) and more well of (56% are ABC1) 15-24 65+ 25-34 7% 3% 35-44 17% female 15% C2DE 42% 44% 56% 58% male 27% ABC1 55-64 31% 45-54 The programme The audience skews The audience skews attracts a more male older (45-64) than R2 more well off but less audience than R2 ave: so than the R2 ave: ave: 58% are aged 45-64 56% are ABC1 58% vs 50% vs 43% vs 61% Source: RAJAR Q4 2016 15+ Source: RAJAR Source: RAJAR 1000 1200 the 55+ Reach remains just higher among the 35 The The the term trend long across groups. stabilityage three isone of macro 600 800 200 400 0 Q2 2007 (Mon Feltz Vanessa for groups ageby (000s) Reach Q3 2007 15 + Q4 2007 Q1 2008 Q2 2008 Q3 2008 Q4 2008 Q1 2009 Q2 2009 Q3 2009 Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010 15-34 Q1 2011 Q2 2011 Q3 2011 Q4 2011 - Slide Fri) Mon Fri) 35-54s Q1 2012 11 Q2 2012 Q3 2012 - Q4 2012 05:00 Fri, Q1 2013 55+ Q2 2013 - Q3 2013 06:30 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 - Q1 2016 54s vs Q2 2016 Q3 2016 Q4 2016 179 848 886 Listening by platform and location Slide 12 The majority of listening is at home, which is not surprising given the time of the programme H owever, nearly a third of all listening is done on the move with listeners in car (with people either on their way to and from work). Proportion of listening hrs by location 61% 30% 9% Source: RAJAR Q4 2016 15+ During the first half hour of the programme, reach is similar between listeners at home and in the car 1800 Reach (000s) Vanessa Feltz (Mon-Fri) Mon-Fri, 05:00-06:30 1600 1400 At Home In A Car/Van/Lorry 1200 At Work/Elsewhere 1000 800 600 400 200 0 4:30 5:00 5:30 6:00 6:15 6:30 6:45 Source: RAJAR Q4 2016 15+ Slide 14 Majority of listening to the programme is still done via analogue radio; listening via a DAB radio is showing growth Proportion of listening hrs by platform AM/FM DAB Online 2013: 69% 2013: 22% 2013: 2% 2016: 66% 2016: 29% 2016: 3% Source: RAJAR 15+ Slide 15 Online requests for Vanessa Feltz are driven by live listening with c200k live requests each month Live & Catch-up Vanessa Feltz UK Prog Requests On Demand Live 300 200 100 214 201 Thousands 174 187 184 172 193 112 0 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Source: Comscore digital analytics UK only. Figures monthly Slide 16 Slide 17 .