BBC Radio 2 Sounds of the 80S: Fri, 22:00-00:00

BBC Radio 2 Sounds of the 80s: Fri, 22:00-00:00

Slide 1 Summary

• Reach and Share for Sounds of the 80s are both stable around 350k/6% respectively.

• Appreciation for the slot is in line with the Radio 2 average, and saw marginal growth year on year.

• Audiences remain stable for the first hour of the slot and then decline post 11.00pm.

• The slot currently attracts an older, more female and more C2DE audience than the station average. Average age for the slot is 57 years, compared to 51 for Radio 2 average.

• Online requests are driven by on-demand requests on iPlayer, helped by the availability of video episodes throughout the year. Sounds of the 80s also performs strongly on Red Button with c2.7m viewers (1min+) watching in 2017.

Slide 2 Weekly Reach (000’s): Share of listening: Av. Hrs per listener:

347k 6% 01:00 00:00 - 44% 56% AI average: (2017) 82

Average age:

Sounds of the 80s: Fri, 22:00 Fri, 80s: the of Sounds Proportion who also

– 57 listen to: Proportion target Chris Evans Mon-Fri 06.30-09.30: 71% audience:

Friday Night Is Music Night Fri 20.00-

SNAPSHOT (35-44 C2DE 22.00: 49% women): 3%

Source: RAJAR Q3 2017 15+ Slide 3 Increased focus on 35-44s and 35-44 C2DE female audiences across the station

35-44 C2DE Women Radio 2 About them: 1.7m Reach % - 71% are married (index=119) 3% of - 76% have children (index=250) UK 65+ 34% - 31% work part-time (index=242) adults

- C2DE women aged 35-44 are time poor, family orientated, All Adults 28% put children first and are tight for money. - Big listeners of Commercial stations: Heart, Smooth, Magic. Enjoy upbeat contemporary music and fun features. 35-44s 26% BBC Commercial Radio 2 35-44 Radio Reach: Reach: C2DE Reach: 18% 1.3m/ 318k/ Women 752k/ 75% 18% 43%

Source: RAJAR Q3 2017 15+, /IPA Touchpoints Slide 4 Live radio listening performance & appreciation

Slide 5 years at years has a steady slot Theseen Source: RAJAR Q3 2017 15+ RAJAR 2017 Q3 Source: 0.5 1.5 0 8 6 4 2 3 5 7 1 0 1 Q4 Q4 15 311 5.9

approx

Q1 Q1 16 348 7.1

350k /6% respectively Share % Q2 Q2 16 345 6.4

Q3 Q3 16 380 6.7 reach and share in reach in and share recent

Slide Slide 6

Q4 Q4 16 325 5.7

Reach (000s) Q1 Q1 17 352 7.0

Q2 Q2 17 320 6.2

Q3 Q3 17 347 6.2

0 100 200 300 400 Appreciation (AI) for the show is broadly in line with the Radio 2 average, but has shown marginal yearly growth

Appreciation Index

2016 2017

82 82 81 Sounds of the 80s Radio 2 Average

Source: Pulse Panel Listeners tune in for an average of 1hr to the programme, up by +4 mins YoY

Ave. hours per listener Q3 16 Q3 17

01:02 01:00 00:59 00:56 00:58 00:51

Adults 15+ 35-54 55+

Source: RAJAR Q3 2017 15+ Slide 8 Listening remains steady across the first hour of the programme, and then declines after 11pm

300 Reach (000s) Sounds of the 80s Fri, 22:00-00:00 Q3 2016 Q2 2017 250 Q3 2017

200

150

100

0 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 00:00

Source: RAJAR Q3 2017 15+ Slide 9 The Audience

Slide 10 The audience skews more female, older and more C2DE compared to the Radio 2 average

15-24 25-34 3% 11% 65+ 35-44 male 36% 44% 12% C2DE 48% 52% ABC1 female 56% 19% 20% 45-54

55-64 The programme The audience skews The audience skews attracts a more 65+: more well off: female audience: 36% are 65+ 52% are ABC1 56% vs 44% Radio 2 average: Radio 2 average: Radio 2 average: Male: 51%, Female: 49% 26% aged 65+ 61% are ABC1

Source: RAJAR Q3 2017 15+ Audiences across the age ranges have held largely stable in the long term, but the slot is driven by the 55+ age group

300 Reach (000s) by age groups for Sounds of the 80s Fri, 22:00-00:00

250

200 193 150

100 107 50 47

Q2 2011 Q2 2014 Q1 2016 Q2 Q4 2007 Q4 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q2 2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q3 2016 Q4 2017 Q1 2017 Q2 2017 Q3 15-34 35-54s 55+

Source: RAJAR Q3 2017 15+ Slide 12 Listening by platform and location

Slide 13 Three quarters of listening to the slot is done in the home

74% 18% 8%

Source: RAJAR Q3 2017 15+ In car listening peaks from 22:45-23:00, while in home listening declines after the first hour

200 Reach (000s) Sounds of the 80s Fri, 22:00-00:00 At Home 180 In A Car/Van/Lorry

160 At Work/Elsewhere

140

120

100

0 21:30 21:45 22:00 22:15 22:30 22:45 23:00 23:15 23:30 23:45 00:00

Source: RAJAR Q3 2017 15+ Slide 15 Increase in listening via DAB devices, with fall via both AM/FM and Online

AM/FM DAB Online

2014: 62.0% 2014: 22.0% 2014: 8.0% 2017: 57.4% 2017: 26.3% 2017: 6.9%

Source: RAJAR Q3 2017 15+ Slide 16 iPlayer requests are driven by catch-up, helped by the availability of video episodes

Live & Catch-up Sounds of the 80s slot iPlayer Requests (INC. VIDEO) Catch-up UK Requests 1,000 Live UK Requests 900 66 24hr

800 Danceathon 700 600 500 400 828

Thousands 300 200

100 94 65 50 79 68 69 74 68 83 55 75 0

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off- schedule included; UK only. Figures monthly Slide 17

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