CELEBRATING TEN YEARS OF SUPERDRY

JACOB BANKS INTERVIEWED INTRODUCING: THE PREMIUM COLLECTION PLUS: GIFT GUIDE, THE COOLEST WINTER COATS  WIN A TRIP TO RIO CARNIVAL 2 WELCOME CONTENTS

04 WHAT’S HOT Not-to-be-missed product news from Superdry

06 GRAPHIC SUCCESS T O Go behind the scenes with a Superdry designer to discover how our graphics evolve

08 CUT FROM THE SAME CLOTH Our second collaboration with renowned British tailor Timothy Everest for a new women’s collection

10 SUPER JACKET REQUIRED Get ready to face winter head-on with our dazzling new collection of outerwear

14 SUPERDRY TH ANNIVERSARY How Superdry marked 10 years in the business with a stunning celebration during London Fashion Week

DRY 16 SUPER MEN Hear from Superdry founders about how the brand evolved and where it is headed next

18 PREMIUM BLEND Taking tailoring to the next level, Superdry Premium PAPER hits the streets this season 20 POWDER TO THE PEOPLE Our top five places to ski this winter, whether you’re after an off-piste thrill or some après-ski action

21 SUPERDRY CHRISTMAS GIFT GUIDE ISSUE No need to sweat Christmas shopping with our cool The cocktails were flowing and the DJ decks spinning as picks for the season of goodwill Superdry celebrated its 10th anniversary (p.14). Inside this issue read an interview with the founders of the brand (p.16) 22 as they look back on the last exhilarating decade and reveal JACOB BANKS what the future might hold. The singer-songwriter talks about finding his own style Superdry Premium (p.18) takes the brand to new and wowing the crowds at The Superdry Live Series heights of quality and craftsmanship with several exciting new collections. Womenswear also moves into new territory as 23 Spitalfields tailor Timothy Everest collaborates on a collection SUPERDRY TV 02 of tailored womenswear (p.08). You can also hear from a Stay up to date with all the latest films and product Superdry designer about the company’s unique approach to creating the iconic graphics (p.06). launches by tuning in to Superdry TV Elsewhere you can make the most of Autumn/Winter with our guide to the best outerwear (p.10); discover this 23 winter’s essential ski destinations (p.20) and get the lowdown COMPETITION on the best Christmas gifts around (p.21). Win the trip of a lifetime to the Rio Carnival

2 SUPERDRY A/W 2013 WHAT’S HOT WHAT’S HOT

NORDIC KNITWEAR, RETRO TRAINERS, SCUBA WATCHES AND PARTY LUXE

WORDS: FIONA MCAUSLAN

Flaking it Sneaker peek Old school Nordic snowflakes are supersized and abstracted on Superdry’s heavy duty A/W13 Tap into this season’s footwear micro trend with these retro trainers. Styling comes from Superdry has kicked the satchel up a gear with knitwear. Moody maroon, winter grey, navy and claret red with contrast detail such as neon the sneaker heyday of the 1970s with a bold flash of colour on the heel kick, suede uppers seven two-tone satchels in the season’s hottest pink and flouro orange feature in this collection of thick knits. Man up and brave the cold and side starburst. Opt for the black and orange to give a tailored suit some casual cred or colours. Choose from ultra blue trimmed with in style, whether it’s on the mean streets or in front of a roaring log fire at the pub. The finish the ultimate off-duty look with the contrasting petrol blue and acid yellow. cobalt, hot pink and grey and old school orange Superdry cursive logo signs off with a contrast colour pop. You’ll be praying for winter. finished with chocolate brown or check out the tweed and light grey marl subset. For maximum versatility all can be worn either as a backpack or across the body. With a colour-pop flouro lining as a final flourish, they are sure to add a splash of colour to cold and dark winter mornings.

Shine on Watch this space Superdry’s Autumn/Winter range for Vintage diving watches inspire these Scuba watches women gives party dresses some edge and they’re on our want list. The classic linked strap this season. A palette of stormy grey is brilliantly reworked in supersoft silicone with and jet black is a subtle backdrop for Superdry’s colour-pop treatment added for an sequins and intricate beading to stand extra twist. Colour block your outfit with rich out. Thigh skimming skirts are kept short blue and hot pink or make your style statement for maximum impact. Pair with a trophy two-tone monochromatic. jacket and rich colour hit ankle boots for the essential evening look.

Classic appeal A well-crafted leather jacket is a timeless classic that cuts across the fashion spectrum. The Ryan jacket Neon glow evolves with each season: clean lines with straight hem Every girl should know how to work the smoky eye. and cuff bring wearability for A/W13 and a hand-waxed Make yours smoulder with the Superdry eye collection treatment to the supersoft leather creates the vintage featuring high-grade shadow, pencil and mascara – just the finish. Throw yours on over a tailored shirt and smart trick for adding party lustre. Finish with a slick of Greta pink jeans or wear with your favourite graphic tee. nail polish and a butter-wouldn’t-melt lip gloss pout or use the Paint and Plain pack to create some amazing nail art for a show-stopping party look.

Under cover Camouflage was a stealth hit for S/S13 with style leaders sporting it at events spanning the fashion spectrum from downtime festivals to red carpet premieres. The look is set to be huge for both mens and womenswear in the new season. With the iconic print threaded throughout the Superdry collection there are ways aplenty to sharpen your autumn look. Whether you go loud and proud with fully patterned outerwear or choose a subtle flash of khaki on a wallet or backpack, this is one trend that won’t blend into the background.

4 SUPERDRY A/W 2013 SUPERDRY A/W 2013 5 TEE SHIRT DESIGN TEE SHIRT DESIGN

GRAPHIC SUCCESS WHETHER SEEN ON A BRAND NEW TEE OR A BELOVED HOOD, GRAPHICS ARE AT THE HEART OF WHAT MAKES A SUPERDRY TOP UNIQUE. WE GO BEHIND THE SCENES OF THE CREATION PROCESS WITH A VETERAN DESIGNER.

n the hazy sunlight of Los Angeles, shaded by palms “As a sign writer I can recreate any letter,” says Matt, Yet despite the plethora of styles on display they all and within view of the Hollywood Hills, thousands of eager a Superdry designer with more than 10 years on the clock, work seamlessly as a collection: every single piece has Istyle hunters scavenge vintage fairs in search of long-lost when we meet to look through the new collection. “I can the unmistakable Superdry feel. The secret is an obvious treasures, from forgotten film studio signs to 1950s tea create unique fonts and adapt ones from vintage signage,” one – there are no short cuts. Every inch of the production dresses, weathered motorcycle boots and stacks of vintage he explains. With a background in graffiti art and years process for a Superdry top has to live up to exacting quality signage arrayed in battered rows – all covered with a spent learning the sign writing trade before joining Superdry, standards so the fabrics, the cut and finishes are all superb. sought-after patina of age. his sizable talent is put to good use with several hundred Some of the stand-out designs this season include It’s a siren call for the Superdry graphics team, who designs being produced each year. Rather than studying the limited-edition boxed Osaka 6, a decade-old classic come once a year to spend a few days unearthing turn-of- trend forecasts and the season’s catwalks for inspiration, reinvented for A/W13 with the big block number 6 the-century tool shop ephemera and discovering antique Matt looks for beauty in anything. “I see in shapes and filled with a soft multi-coloured stripe and alternatively signs to inspire the new season’s selection of graphics. colour,” he says, “I know instinctively what colours go a subtle camouflage print. A brand new winter sports This magpie approach – gleaning ideas and gathering with what and I can play around with them.” Browsing design brilliantly executed with an oversized photo-filled inspiration from a wide range of sources – is what gives the kaleidoscopic rows of tees arrayed in a spectrum of block font gives a tongue-in-cheek nod to the ubiquity of the designs their authenticity. It’s this meticulous level of textures and colours, this playful eclecticism radiates from photographic prints this season. Another win is the winged research – as well as the freedom that designers have to the collection. Arresting combinations include a pale yellow boot motif, originally part of World War II insignia, reworked explore rather than religiously following a trend analysis – classic Superdry logo on a cloud blue, and a purple and this season in a petrol blue and dirty orange. Over in that creates such a sense of style. orange pairing – ideal for brightening up a winter look, while womenswear, a grey Las Vegas-inspired tee with night- The evidence is woven into the designs: this season pinks, greys and greens all cry out for closer inspection. time neon highlights calls to mind the famous strip while a 1970s drag-racing inspired logos make an appearance and The variety is phenomenal: it’s not just the myriad simple pencil-drawn font on a white background is a minimal rub shoulders with a reworked collegiate 1950s Cheyenne colours, but a multitude of eclectic finishes that create the masterpiece. Perhaps the overall favourite is the menswear Indian motif on a grey tee; there’s also some jagged, dripping range. An ingenious mix of ultramodern technology and retro tee which features a big bold Superdry logo in an acid green graphics with neon reference to street fighter movies. techniques means that each garment is stamped with the rubberized finish on a new black flock cotton mix. It’s fascinating to examine the collection and suss out the Superdry magic. Graphics don’t just begin and end with the tops origins of each captivating design. According to Matt the motto in the graphics studio is either: these carefully worked designs infuse the entire In keeping with the Superdry ethos – in which ‘There’s nothing we can’t do’. “We just experiment and collection. Look closely in store and you’ll find the Superdry attention to detail is paramount – all designs are drawn have fun,” he adds. Happy experiments in the lab have cursive tucked into the fifth pocket of jeans or lit up in neon by hand from scratch. Computers take second place as resulted in finishes that are exclusive to the Superdry thread on the corner of a lambswool knit. When it comes to the graphics team opt for the old school and pull out A3 brand including a flock print, puffed logo that lends the Superdry’s graphics, they’re quite literally part of the fabric. sheets of graph paper, using drawing tables to scale out the lettering an irresistible, tactile feel – you can’t help but give arresting black and white lettering. Doing it this way ensures it a little squeeze – and a brilliantly reworked archive font FIONA MCAUSLAN IS A LONDON«BASED that each design is unique. finished in a cracked turquoise foil. LIFESTYLE JOURNALIST AND EDITOR

ATTENTION TO DETAIL IS EVERYTHING  ALL THE DESIGNS ARE DRAWN INDIVIDUALLY BY HAND

6 SUPERDRY A/W 2013 SUPERDRY A/W 2013 7 WOMENSWEAR

CUT FROM THE SAME CLOTH THE NEW SUPERDRY + TIMOTHY EVEREST COLLABORATION IS TAKING WOMENSWEAR TO NEW HEIGHTS

here’s a moment in the changing room that every girl knows well. It’s the ta-da! moment: that second in time when These signature notes are writ large throughout. The Tyou’re zipped in and buttoned up and you cast your gaze Rock Rebel jacket is a smouldering single-breasted modern towards the mirror. Will you dazzle or disappoint? Basically classic with a pop of lipstick pink on slot pockets and leather the answer lies in the cut. lapels. Perfect for the party season. It’s a thought that sits at the heart of the new Elsewhere the Country Rebel pays homage to Superdry + Timothy Everest womenswear collaboration. Superdry’s shire town lineage by taking the town-and- “Quality, cut and detail is very important when it comes country vibe of the traditional hacking jacket and weaving it to tailoring,” says Everest of the new collection, which into a chic little mini-skirt-and-jacket number that’s demure builds on the success of the previous season’s menswear and knowing in equal measure. Teamed with soft wool tights line. While the Spitalfields tailor may have learnt his craft and Winter Mustang boots, this is a daytime look with stacks stitching thousand-pound suits for City of London gents, he’s of class and attitude. no less particular about how he helps create something for The Muse jacket is a masterpiece of polished, edgy wider appeal. understatement. The peak lapel gives it definition while the The capsule collection focuses on four iconic looks. double row of embossed buttons lends it some drama. It’s “We chose icons because you can discover yourself within finished with an under collar in ultra bright colours which the collection,” says Everest of the four types: the Country hints at the Muse’s more daring side. This is the piece that Rebel, the Rock Rebel, the Muse and the Town Coat girl. on the right hand side) are a witty comment on traditional will turn your oldest favourite denims and a pair of sneakers “There’s versatility and you can mix it up. It’s as applicable to English culture: originally designed for an equestrian into a head-turner. a cool young Notting Hill mum cycling about as it is to a girl gentlemen to keep his toll money within easy reach it’s And the collaboration is merely the beginning of about town going shopping.” Running your hands over the now been cleverly repurposed to accommodate a London something beautiful. “I want tailoring to become more collection you can see where he’s coming from. Underground Oyster card. normal and accessible,” says Everest about future plans The Town Coat sees traditionally masculine tailoring As befits a collection from not one but two iconic with Superdry. “There’s fun to be had in the high street – you twisted into something stand out with a sharp silhouette brands, the detailing is steeped in a very English heritage. can be more playful.” Sounds like between them they’ve got that’s sleekly flattering to a feminine form. It makes an However there’s also a subtle nod to Superdry’s Japanese the future sewn up. arresting style statement whether it’s adding finish to a affiliation. “Attention to detail is a very Japanese trait,” party dress or thrown over off-duty sweats and a well-worn Everest remarks. “So we exaggerated the cuffs and collars FIONA MCAUSLAN IS A LONDON«BASED graphic tee. Details such as the ticket pocket (the third one – as well as the cut.” LIFESTYLE JOURNALIST AND EDITOR

SUPERDRY A/W 2013 9 A/W OUTERWEAR A/W OUTERWEAR

Discovering the key item that’s going to power you through the different styles and you’ll realise that there’s a miniature work of art winter weather isn’t just about choosing a coat that lets you laugh inside each: unexpected details such as secret pockets, two-layer in the face of a battering wind, it’s also about making a considered zips and colour-pop branding inside hoods reveal themselves to investment. More than ever, outerwear is all about expressing excite you the winter long. yourself. This season, in mens and womenswear, the choice dazzles With so many styles to see you through until springtime, it’s JACKET REQUIRED with contrasting looks. unlikely that you’ll be able to limit yourself to just one look for the Superdry has outerwear completely nailed for Autumn/Winter season. Bring it on, winter – we’ve got you covered. THE AUTUMN/WINTER OUTERWEAR COLLECTION SHOWCASES A HOST OF STYLES with a well-edited selection of coats, jackets and gilets delivering AND DAZZLING CHOICE ALL DELIVERED WITH A SUPERDRY TWIST wearability in spades whatever you’re after. The unifying element is OUTERWEAR IS AVAILABLE AT SUPERDRY.COM AND the awesome intricacy that’s inherent in each garment. Try on the SUPERDRY STORES THROUGHOUT THE WORLD

JACKETS FROM LEFT: SPORT POLAR PUFFER JACKET, COMMODITY SLIM JACKETS FROM LEFT: BOAT DUFFLE, STUDY DUFFLE, PEA COAT, ULTIMATE SERVICE JACKET, ELEMENTS JACKET TWILL VINTAGE CITY MAC, FUJI HOODED JACKET

10 SUPERDRY A/W 2013 SUPERDRY A/W 2013 11 12 SUPERDRY A/W 2013 SUPERDRY A/W 2013 13 BATTERSEA PARTY BATTERSEA PARTY

or a style statement with serious wow factor you alongside Superdry directors and founders James Holder Fcouldn’t stage an event in a better location than the and Julian Dunkerton, FROW journalists took notes and industrial majesty of Battersea Power Station. On an fired off tweets lauding next summer’s collection of colour- atmospheric evening mid-Fashion Week, Superdry stamped pop neons on exciting new designs such as espadrilles, its mark on the London skyline with its 10th anniversary board shorts and nautical notes. party. It was a brilliant event with the Superdry vibe writ The new direction for womenswear wowed the crowd. large across the space. Beneath the stately columns of the Stand outs including cool minis in colour-shock lace, 1930s Grade II listed towers a behemothic Superdry sign silky chambray, asymmetric tops and candy-coloured jelly hewn from galvanized steel hung above the entrance, setting shoppers won fans. For the men the razor-sharp tailoring the scene for all that followed. and dramatic detailing on flight jackets and vibrant Bermuda Inside a custom-built marquee the Superdry aesthetic shorts created maximium impact. Partygoers didn’t need was brilliantly interpreted with a raw chic bar area bespoke- the new collection to show how much they loved the brand made from repurposed industrial crates. It drew the crowds though: Superdry clothes were the sartorial order of the who were attracted in equal parts by the hand-drawn day with tailored shirts, tweed jackets and snapback caps graphics emblazoned on the front and the mixologists’ setting the trend stakes for men while girls shone in sharp skilled performances on the other side. Close by, clusters of jackets, broderie sweetheart dresses and pretty playsuits. vintage leather sofas created a private members’ feel where The DJ played an accomplished mix of tunes to the the Superdry crowd swapped style notes and sipped Dark crowd with a slick electronic set and a handful of noughties ‘n’ Stormy highballs and apricot Mai Tais. Elsewhere guests tunes scattered throughout as a nod to the year it all began. pulled their best poses for the official photographer in front The evening ended on a high with revellers dancing to the of a giant number ‘10’. party’s end – here’s to the next 10 years! Outside, in the lee of the magnificent turrets, guests sheltered from the summer showers beneath giant orange GO TO www.sdry.co/10Event FOR MORE PICS umbrellas as they queued at Mother Clucker’s reconvened US Army ambulance for irresistible Louisiana-fried chicken. Even Jamie Oliver (a long-time friend and fan of the brand) was spotted nearby – the ultimate seal of approval. The Deep South theme continued into dessert with sinfully good fried Oreo cookies up for grabs. The evening’s highlight was the runway show. Some of London Fashion Week’s hottest models walked, showcasing the S/S14 collection to tunes played live from Coves. The shoe-gaze indie duo was an apt choice: singer Beck Wood was a fashion student-turned-photographer before she and instrumentalist John Ridgard formed the band. Sitting FRONT ROW JOURNALISTS TOOK NOTES AND FIRED OFF TWEETS LAUDING NEXT SUMMER’S COLLECTION

SUPERDRY 10 YEAR ANNIVERSARY

THE LONDON FASHION PACK CAME TOGETHER AT BATTERSEA POWER STATION TO TOP CLOCKWISE: BACKSTAGE AT THE FASHION SHOW; NAUTICAL STRIPES FOR MENSWEAR; THE COVES ON STAGE CELEBRATE SUPERDRY’S FIRST DECADE IN THE BUSINESS LEFT: HIGH IMPACT WOMENSWEAR AND THE SS14 HIGHLIGHTS

14 SUPERDRY A/W 2013 SUPERDRY A/W 2013 15 INTERVIEW

SUPER MEN THEY MAY BE PROUD OF THE FIRST FANTASTIC DECADE BUT THERE’S NO STANDING STILL FOR THE SUPERDRY DIRECTORS AS THEY DISCUSS PLANS FOR THE FUTURE.

Q: So, where did it all begin? collection this winter. We have taken an artisan approach Q: Tell us about Superdry’s moves Julian Dunkerton: Superdry was founded in Cheltenham, to the selvedge denim selected and the manner in which forward in womenswear. England 10 years ago when James and Myself realised the jeans have been designed and constructed. All patterns The progression we will see over the next year is incredible. there was a gap in the market for our type of clothing. I was have been cut in Italy and the result is a truly authentic Within our first ten years we have had great success with retailing under the banner of Cult which was a multi brand representation of vintage denim jeans wear. It sets the individual women’s pieces but we knew we had to offer store group in Great Britain and we were both working standard for Superdry denim and gives the world a taste collections equalling the depth and clarity that we were together on an organic coffee shop concept. Things were of what to expect with the forthcoming main line jeans achieving with the mens. The Autumn Winter 13 collection happening in the clothing industry that weren’t being collections. will begin to change preconceptions about Superdry reflected in brands that were widely available at the time womenswear and Spring/Summer 14 will surprise and, hence, Superdry was born. Q: Is this a new direction for the brand? everyone. Copper Label Denim and the rest of the Superdry Premium Already people and the press are talking about us as a true Q: What made Superdry different when it began? collection will appeal to a slightly higher tier who want to buy womenswear brand which may not have been the case even James Holder: Julian had an extensive experience and into the Britishness of the Superdry brand but are looking as recently as a year ago. love of vintage American clothing predominately denim, I for a more exclusive, limited edition product. All products had a deep admiration for Japanese imagery and their acute and collaborations within Premium, be they Timothy Everest Q: Do you have a vision of Superdry in the approach to attention to detail and we both had a love of tailoring, Luxe or Copper Label Goods are unmistakably next 10 years? sleek, British tailored cuts. The combination of those three Superdry and deeply respect the brands’ values but posses JD: We want to be a truly global brand, so when you walk elements had never existed before and that is what gave an unexpected twist and a pinnacle approach to fabrics and along a high street in Marseilles or Tokyo, you find that the Superdry it’s unique identity and the foundation to quickly quality. love for Superdry is as evident there as it is here. grow from. Q: what sets Superdry apart from its competitors? JH: We want the women’s collections to have an equal Q: It was plain sailing then? JD: I think there are two major factors. I genuinely think the footing to the men’s, Superdry Denim to dominate the market JD: Not at all. But we both saw a vision of what the brand relationship that James and I have is unique. I have quite a and Premium to surprise. should be and it’s been a very exciting journey from that very basic brain that spots certain aspects, which comes from first t-shirt to where we are today. I don’t think the vision has 21 years of retailing; that works well with James’s design ever changed. I think we’ve grown bigger than we perhaps integrity and love affair with product and the experience. ever dreamt we would be, of course, that goes on and on. What Superdry delivers has increasingly become an all-round experience, so you walk into one of our JH: We both have an inbuilt instinct for progress and a environments and you are just blown away by the yearning for constant improvement so we are permanently product choice, the assortment of fabrics and colour pushing the brand to be the best it possibly can be. When and the sophisticated design. We are not targeting one you are designing products with such unique characteristics social group; it’s very democratic. That means we go whilst making them appealing and accessible to a global all the way to the very top and there is something in the market this creates constant challenges. We thrive on this, brand for absolutely everyone. however, and the result is in the diversity of the collections, the acceleration of our growth and the integrity of the brand. JH: We invest heavily in design and product and stay true until the very end of the process. We don’t settle Q: What does the future hold for Superdry? until each piece is perfect and never dilute a design from JH: Menswear and womenswear are going from strength its original vision so that every Superdry product - from to strength which is evident from the Autumn/Winter 13 the smallest accessory to the most intricately detailed collections and accessories are bringing an edge of drama item of outerwear - possesses a level of integrity that to both collections which will thread through into 2014. is unique in this day and age. You can feel this when Shaping Superdry into a defining worldwide denim brand you go into our stores, our products have a soul that begins in earnest with our mens Copper Label Selvedge is palpable and we have collections which are broad, Denim line which launches as part of the Superdry Premium exciting and constantly evolving.

WE INVEST HEAVILY IN DESIGN AND STAY TRUE TO OUR VISION THROUGHOUT THE PROCESS

SUPERDRY A/W 2013 17 JACOB BANKS PREMIUM COLLECTION

PREMIUM BLEND SHOWCASING THE VERY BEST IN DESIGN AND QUALITY, SUPERDRY PREMIUM DRAWS TOGETHER EXCITING COLLECTIONS THAT TAKE TAILORING TO THE NEXT LEVEL

The iconic Art Deco basement lounge at the flagship including letterpress ink stamping and aged metalwork. London Regent Street store is synonymous with tradition; To complement the range, the Copper Label Goods tees, it’s perfect, then, as launch pad for Superdry Premium. hoods and granddad tops evoke old-school Ivy League days Conceived to celebrate the British heritage of the brand, merged with the tough world of American drag racing. the range features targeted collaborations with home-grown Outerwear is a key wardrobe staple for A/W13 and designers and luxurious limited-edition lines. Superdry Premium has it nailed. The Premium Jacket Flying the flag for street-smart tailoring, the Sebiro collection takes favourite Superdry silhouettes and gives collections are born of the second Superdry collaboration them a luxury twist. Bikers, bombers and parkas for men with Savile Row-trained tailor Timothy Everest. With lines and women are cut in butter-soft leathers and lustrous silky for men and women, the collections draw from traditional fabrics across a subtle colour palette that radiates style. THIS PAGE: LUXE influences to deliver modern cuts and clever detailing. Refinement has never been out of fashion at SURPLUS PARKA. For women only, Luxe is an opulent, feminine collection Superdry and now, thanks to the Premium collection, it has FACING PAGE: TIMOTHY EVEREST upscaled with bespoke beading, sequin embellishments and a very exciting future indeed. TOWN COAT, indulgently soft fabrics. SELVEDGE DENIM AND COPPER LABEL The Copper Label Selvedge line of premium PREMIUM IS AVAILABLE IN THE LONDON REGENT TEE AND HOOD. denim gives a respectful nod to artisan techniques STREET STORE AND FROM SELECTED RETAILERS.

18 SUPERDRY A/W 2013 SUPERDRY A/W 2013 19 SKI PASS GIFT GUIDE

POWDER TO THE PEOPLE Male Colognes £29.50 - £39.00 Classic Belt in a Box £29.99 Winter Icarus Alumni Bag £39.99 FIRST WEEK ON SNOW? SEASONED THRASHER OF UNPISTED BLACK RUNS? THE SUPERDRY TOP FIVE HAS SOMETHING FOR EVERY SNOW HOUND.

Watches from £59.99 Neon Women’s Fragrance £35.00 Boxers £14.99 PRESENT  CORRECT THERE’S A LOT IN STORE FOR YOU THIS FESTIVE SEASON, SO MAKE A LIST FOR THE FULL RANGE GO TO www.sdry.co/giƒ-shop

1 BEST FOR 2 BEST FOR POWDERING 3 BEST FOR 4 BEST FOR 5 BEST FOR STAYING ADRENALINE YOUR NOSE APRÈS SKI BUDGETS AHEAD OF THE CURVE Pack of three Belts £24.99 Scout Backpack £59.99 Technical Headphones £44.99 CHAMONIX, NISEKO, ST ANTON AM DOLOMITI JACKSON FRANCE JAPAN ARLBERG, SUPERSKI, HOLE, USA AUSTRIA ITALY

Extreme skiers, freeride boarders Thought Japan was all about the If seeing is believing, wait until you “Why haven’t we been here Cooler than Colorado, Wyoming’s and off-piste lovers the world geishas, gadgets and super cool lay eyes on St Anton’s legendary before?” It’s impossible to Jackson Hole has serious creds. over hold Chamonix close to their graphics? Think again because après-ski scene. The most discover the Dolomites in Italy This is Wild West country – adrenaline-addicted hearts. A there’s also a well-established infamous bars of the lot are ‘the without wondering why on earth Quentin Tarantino shot parts of series of disconnected ski areas snow scene here, with the beautiful Moose’ (MooserWirt) and ‘the KK’ you haven’t been every season Django Unchained here – and with set along a valley are accessible forested resort at Niseko leading (Krazy Kanguruh), perched on the previously. Dolomiti Superski over 11 metres of snow falling by regular free buses. When the the charge. The deep, deep powder mountain on the final – thankfully takes in 12 ski areas and per year, the skiers and boarders weather’s not playing fair on one here is the biggest draw – but the beginner blue – run down to the countless villages. Towering who venture this far are pretty Socks from £12.99 Dixon Blanket £29.99 Superdry Beauty from £10.00 mountain, there’s always another tree skiing and a post-run dip in village. Several hundred skiers and mountains, endless runs, choc- dedicated to their sport. to explore. On white-out days Les the natural hot springs both come snowboarders descend after a day box pretty villages, great food and TOP TIP: Head to the delectable Houches with its forest runs is a a close second. of challenging runs for scream-if- good value accommodation and Rose bar for a hard-earned Gold favourite of the locals. The ultimate TOP TIP: Man up for a night ski – you-want-to-go-louder Euro-trash ski passes: the Dolomites should Rush cocktail: bourbon, honey run is the Vallée Blanche: drop off it’ll give you a (black) run for your house. Your final run of the day be swamped but, happily for those and lemon juice – we’re sold. Mont Blanc, the highest mountain money. back down the mountain will be who know, remain an insider www.jacksonhole.com in the Alps, for an off-piste, guide- www.nisekotourism.com entertaining if you remember to do secret. only trek through hip-deep powder. up your boots, painful if you don’t. TOP TIP: Spend a day doing SIMONE BAIRD IS A TRAVEL TOP TIP: Take a day trip to TOP TIP: YouTube the bars. the 37km-long Sella Ronda & LIFESTYLE JOURNALIST. Courmayeur on the Italian side of Yep, they’re really doing that ski circuit. Mont Blanc day trip. in ski boots. www.dolomitisuperski.com www.chamonix.com www.stantonamarlberg.com Fairisle Headbands £12.99 Zip Wallets £29.99 - £34.99 Gloves from £19.99

20 SUPERDRY A/W 2013 SUPERDRY A/W 2013 21 JACOB BANKS COMPETITION

SUPERDRY TV FIRST WEEK ON SNOW? SEA- ONSONED THRASHER YOUTUBE OF UNPIST- ED BLACK RUNS? BEHINDTHE SUPERDRY THE SCENES, TOP FIVE CAMPAIGN HAS VIDEOS, INTERVIEWS SOMETHING FORAND EVERYMORE, IT’SSNOW ALL THERE. HOUND. GO TO: YOUTUBE.COM/SUPERDRYTV

JACOB’S

LADDER Superdry + Timothy Everest Mens Superdry + Timothy Everest Womens Superdry Compound Sport Watch SS13 WE CAUGHT UP WITH HEADLINE ACT JACOB BANKS AT THE FIRST #THELIVESERIES EVENT IN LEEDS – FOR AN ELECTRIFYING AFTERNOON OF DJS AND LIVE PERFORMANCES.

Success stories don’t get much better than the tale of Jacob Banks. The 21 year-old Birmingham soul singer only picked up a guitar and wrote his first song 12 months ago but already has fans in Wretch 32 and Emeli Sandé. A natural talent, whose striking voice evokes soul singers such as Ray Charles and Stevie Wonder, Banks got his first break when he entered a competition to win a session at Plan B’s studio. He won, out of thousands of entrants, with an acoustic song he wrote in just 20 minutes. “Plan B taught me so much, I was so blessed to be able to work with him so early Jacob Banks Interview Superdry’s #TheLiveSeries at Trinity Leeds Autumn/Winter 2013 Campaign. Behind the Scenes on,” says Banks of the life-changing experience. “He said not to copy anything he’s doing but to find my own medium, my own truth. He told me to be honest and unique.” There’s plenty of that integrity and originality in his first Motown-tinged release, The Monologue EP. “I sing about stuff that happens at home, like my mum not supporting my music, or wanting to find love,” he says, adding that songwriters such as John Mayer inspire him. “I’m too much of a man to talk about it, so it’s easier to put it in a song.” His style brought Banks to the attention of the BBC, who invited him to perform in the Radio 1 Live Lounge (he mashed up Rihanna’s Stay and Kendrick Lamar’s Don’t Kill win a once in My Vibe) and on Later… with Jools Holland. His winning streak didn’t stop there, either: his knack for storytelling, coupled with his husky voice, lead to Banks winning the 2012 MOBO UnSung regional competition in his hometown, as well as a slot on Sandé’s recent a lifetime trip 2013 UK tour. Wowing the crowd at The Superdry Live Series has been a highlight in an epic year for the young artist: “Me and my band spend so much time shopping in Superdry, so it for you and a was cool to play there.” As passions go, clothes give music a run for its money and you can usually find him in a good suit. “I love wearing them,” he says, adding that they make him feel professional. “Music is my job, so when I’m in a suit I feel like I’m at work and that friend to the I can achieve anything.”

Banks’s new joint EP with Wretch 32 and George The Poet, entitled Gambling Man, is out now. www.jacobbanks.co.uk. Watch our exclusive interview at www.youtube/superdrytv

KATE HUTCHINSON IS A LONDON«BASED MUSIC JOURNALIST. Rio Carnival

To enter visit www.sdry.co/riocompetition closing date: 31st October 2013

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AUSTRALIA / オーストラリア MONTPELLIER LEBANON / レバノン ANDORRA –PAS DE LA CASA BOURNEMOUTH HOUSE OF FRASER CHADSTONE MULHOUSE BEIRUT – LE MALL DEBAYEH BARCELONA – ARENAS BRIGHTON ALTRINCHAM* CHARLESTOWN NANCY BEIRUT – SOUKS BARCELONA – L’ILLA BRISTOL – CABOT CIRCUS BELFAST* HIGHPOINT* - DAVID JONES NANTES BARCELONA – LA MAQUINISTA BRISTOL – CRIBBS CAUSEWAY BIRMINGHAM* MELBOURNE NARBONNE* LUXEMBOURG / ルクセンブルク BARCELONA – LA ROCA – BRISTOL – PARK STREET BLUEWATER* PARRAMATTA PARIS - TURENNE BELVAL OUTLET BROMLEY BOURNEMOUTH* SYDNEY – THE GALLERIES PARIS* – CITADIUM LUXEMBURG CITY BARCELONA – PROVENÇA BURY BRISTOL* SYDNEY – WESTFIELD PARIS - MARAIS SCHMIEDE* DONOSTI CAMBRIDGE CAMBERLEY* SYDNEY – WORLD SQUARE REIMS DIAGONAL MAR CANTERBURY CARLISLE* MALAYSIA / マレーシア RENNES FUENGIROLA CARDIFF CHELTENHAM* KUALA LUMPUR ¼ PAVILLION AUSTRIA / オーストリア ROPPENHEIM – OUTLET GIJON CHELTENHAM CHICHESTER* KUALA LUMPUR ¼ MID VALLEY SALZBURG ROQUES SUR GARONNE IBIZA CHESHIRE OAKS – OUTLET CROYDON* ROUEN JEREZ DE LA FRONTERA – COLCHESTER CWMBRAN* BELGIUM / ベルギー NETHERLANDS / オランダ SAINT TROPEZ OUTLET CRAWLEY DARLINGTON* AALST AMSTERDAM ST BARTS LA VAGUADA CROYDON DUNDRUM* ANTWERP – KORTE GASTHUIS AMSTERDAM* ST ETIENNE MADRID – CASTELLANA DERBY EDINBURGH* ANTWERP – NATIONALE BREDA STRASBOURG MADRID – FUENCARRAL DUBLIN EPSOM* BRUGES DOESBURG* TOULOUSE MADRID – LAS ROZAS – DUBLIN AIRPORT EXETER* BRUSSELS – LOUISE EINDHOVEN* TROYES – OUTLET OUTLET DUNDEE GATESHEAD* BRUSSELS – WOLUWE HAARLEM VALENCIENNES MADRID – SERRANO DURHAM GLASGOW* BRUSSELS – GRAND PLACE LELYSTAD – OUTLET MADRID – ZIELO DE POZUELO EAST MIDLANDS – OUTLET GUILDFORD* GENT MAASTRICHT GEORGIA / グルジア PALMA DE MALLORCA EDINBURGH HIGH WYCOMBE* GOSSELIES* ROERMOND – OUTLET TBLISI PUERTO BANÚS EDINBURGH – OCEAN HUDDERSFIELD* HASSELT ROTTERDAM VALENCIA TERMINAL HULL* HERSTAL* GERMANY / ドイツ ROTTERDAM – VALENCIA -BONAIRE EXETER LAKESIDE* JEMAPPES* BERLIN HILLEGERSBERG VALLADOLID GATWICK NORTH TERMINAL LEEDS* KNOKKE BERLIN – MITTE S’HERTOGENBOSCH ZARAGOZA GATWICK SOUTH TERMINAL LINCOLN* KORTRIJK ESSEN NORWAY / ZARAGOZA – PUERTO VENECIA GLASGOW LONDON – VICTORIA* LEUVEN HAMBURG ノルウェー SANDVIKA GLASGOW – OUTLET LONDON – WHITE CITY* LIEGE INGOLSTADT – OUTLET SWITZERLAND / SKI スイス GLASGOW – SILVERBURN LONDON CITY* LIER MUNICH BASEL STROMMEN GUILDFORD MANCHESTER* MAASMECHELEN - OUTLET OBERHAUSEN GENEVA HIGH WYCOMBE MIDDLESBROUGH* MESSANCY WERTHEIM – OUTLET PHILIPPINES / フィリピン WINTERTHUR HULL MILTON KEYNES* NAMUR CEBU - AYALA CENTRE ZURICH INVERNESS NORTHAMPTON* NIEUPORT GREECE / ギリシャ MANDALUYONG - SHANGRI«LA KILDARE – OUTLET NORWICH* OSTEND ATHENS PLAZA MALL THAILAND / タイ KINGSTON NOTTINGHAM* SINT«PIETERS«LEEUW* ATTICA* MANDALUYONG - SM SIAM CENTER LAKESIDE OXFORD ST* SINT TRUIDEN ATTICA COSMOS* MEGAMALL BANGKOK« CENTRAL WORLD LEEDS TRINITY PLYMOUTH* WATERLOO ATTICA GOLDEN HALL* TAGUIG – BONIFACIO HIGH ST MALL READING* CHALKIDA LEEDS WHITE ROSE WAVRE BANGKOK« SIAM PARAGON CENTRAL LEAMINGTON SPA RICHMOND* WEMMEL HONG KONG / 香港 LEICESTER SHEFFIELD* – MEADOWHALL WIJNEGEM QATAR / カタール TAIWAN / CAUSEWAY BAY 台湾 LIVERPOOL SOLIHULL* LAGUNA MALL TAIPEI CITY* – XINYI DIST COLOMBIA / コロンビア KOWLOON – NATHAN ROAD LIVINGSTON SUTTON COLDFIELD* TAIPEI* – SUN KWONG SWINDON* BOGOTÁ – TITAN PLAZA KOWLOON* – MILLENIUM CITY SAUDI ARABIA / サウジアラビア LONDON – COVENT GARDEN TAICHUNG TELFORD* MEDELLÍN – TESORO KOWLOON* –OCEAN TERMINAL RIYADH – KINGDOM CENTRE LONDON – LONDON CITY TAIPEI* – BREEZE WOLVERHAMPTON* KOWLOON* – PLAZA RIYADH – PANORAMA MALL LONDON – REGENT STREET TAIPEI* DENMARK / デンマーク HOLLYWOOD LONDON – WESTFIELD WORCESTER* TAICHUNG* AARHUS/STORETORV MACAU SINGAPORE / シンガポー STRATFORD CITY GRIMSBY* TAIPEI* – SUN KWONG AARHUS – BRUUN’S GALLERI SHATIN* TANGS ORCHARD LONDON – WESTFIELD KAO HSIUNG* USA / COPENHAGEN – FIELDS MALL SHATIN TANGS VIVOCITY WHITE CITY 米国 TAIPEI LAS VEGAS COPENHAGEN – FISKETORVET TUEN MUN LOUGHTON** ESLITE, TAIPEI LOS ANGELES RINGSTEAD SLOVENIA / スロベニア MAIDSTONE TAOYUAN MIAMI ROSKILDE HUNGARY / ハンガリー LJUBLJANA* MANCHESTER – ARNDALE KAO HSIUNG NEW JERSEY BUDAPEST SOUTH AFRICA MANCHESTER – TRAFFORD EGYPT / SHIN KONG MITSUKOSHI NEW YORK エジプト BRYANSTON CENTRE CAIRO INDIA / インド TAICHUNG CITY NEW YORK – LEXINGTON AVE CAPE TOWN MERRY HILL CHANDIGARH NEW YORK* - MACYS SANDTON CITY MILTON KEYNES FINLAND / フィンランド CHENNAI TURKEY / トルコ NEW YORK – SOUTH STREET NEWBURY HELSINKI DELHI « VASANT KUNJ SOUTH KOREA / 韓国 ANKARA ¼ PANORA SEAPORT NEWCASTLE GURGAON AK«BUNDANG* ISTANBUL ¼ ZORLU NEW YORK – TIMES SQUARE FRANCE / フランス NEWCASTLE – ELDON SQUARE MUMBAI – PALLADIUM DOOTA* NEW YORK – WOODBURY AJACCIO UAE / アラブ首長国連邦 NEWQUAY MUMBAI – KURLA GALLERIA* SAN FRANCISCO ALBI ABU DHABI ¼ THE GALLERIA ¼ NORTHAMPTON PUNE GANG NAM STORE SANTA CLARA AMIENS SOWWAH SQUARE NORWICH APGUJEONG* – HYUNDAI SANTA MONICA ANNECY DUBAI – DEIRA CITY CENTRE OXFORD INDONESIA / インドネシア CHUN HO* – HYUNDAI SAWGRASS MILL ¼ OUTLET ARCACHON JAKARTA – PLAZA INDONESIA COEX* – HYUNDAI DUBAI – MIRDIFF CITY CENTRE PETERBOROUGH PLYMOUTH BÉZIERS JAKARTA ¼ PURI INDA DAEGU* – HYUNDAI DUBAI – MALL OF EMIRATES VENEZUELA / ベネズエラ BORDEAUX JAKARTA – SENAYAN CITY SIN CHON* – HYUNDAI DUBAI – MARINA MALL PORTSMOUTH – OUTLET CARACAS – LIDER BORDEAUX* (BEGLES) KUNINGAN CITY* JEON«JU ROAD* DUBAI – DUBAI MALL READING CARACAS – SAMBIL CANNES JAVA ¼ PVJ ¼ BANDUNG CHEONGNYANG«RI* – LOTTE DUBAI OUTLET MALL ROMFORD MARGARITA ISLAND – SAMBIL CHAMONIX MEZZO CENTRAL PARK* INCHEON* – LOTTE SHEFFIELD – MEADOWHALL CLERMONT FERRAND JAMSIL* – LOTTE UK & IRELAND / SOLIHULL * SHOP IN SHOP CONCESSION COLMAR ITALY / イタリア JUNG DONG* – LOTTE 英 国 ＆ アイルランド SOUTHAMPTON ** UK FRANCHISE STORE FRÉJUS BERGAMO NO WON* – LOTTE ABERDEEN ST. IVES GRENOBLE FLORENCE - VIA DEI GINORI PYUNGCHON* – LOTTE ASHFORD – OUTLET ST. ANDREWS HOSSEGOR FLORENCE - VIA DEL CORSO MAIN* – LOTTE BASILDON STIRLING LA ROCHELLE MILAN MOK DONG* BASINGSTOKE SUNDERLAND LE TOUQUET RICCIONE MYEONG DONG STORE BATH SWANSEA LILLE ROME – CONVERTITE CENTUMCITY* – SHINSEGAE BATH OUTLET SWINDON – OUTLET LYON ROME – GIUBBONARI GANG NAM* – SHINSEGAE BELFAST TRURO LYON – LAPART DIEU INCHEON* – SHINSEGAE BELFAST – OUTLET TUNBRIDGE WELLS MARNE«LA«VALLÉE - OUTLET KUWAIT / クウェート YEO«JU 375ST* BICESTER – OUTLET WINDSOR MARSEILLE AVENUES BIRMINGHAM – BULLRING WOKING MEGÈVE MARINA MALL SPAIN / スペイン BIRMINGHAM AIRPORT YORK MONACO* SOUKS SHARQ ANDORRA – ILLA CARLEMANY BLUE WATER

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