CELEBRATING TEN YEARS OF SUPERDRY JACOB BANKS INTERVIEWED INTRODUCING: THE PREMIUM COLLECTION PLUS: GIFT GUIDE, THE COOLEST WINTER COATS WIN A TRIP TO RIO CARNIVAL 2 WELCOME CONTENTS 04 WHAT’S HOT Not-to-be-missed product news from Superdry 06 GRAPHIC SUCCESS T O Go behind the scenes with a Superdry designer to discover how our graphics evolve 08 CUT FROM THE SAME CLOTH Our second collaboration with renowned British tailor Timothy Everest for a new women’s collection 10 SUPER JACKET REQUIRED Get ready to face winter head-on with our dazzling new collection of outerwear 14 SUPERDRY TH ANNIVERSARY How Superdry marked 10 years in the business with a stunning celebration during London Fashion Week DRY 16 SUPER MEN Hear from Superdry founders about how the brand evolved and where it is headed next 18 PREMIUM BLEND Taking tailoring to the next level, Superdry Premium PAPER hits the streets this season 20 POWDER TO THE PEOPLE Our top five places to ski this winter, whether you’re after an off-piste thrill or some après-ski action 21 SUPERDRY CHRISTMAS GIFT GUIDE ISSUE No need to sweat Christmas shopping with our cool The cocktails were flowing and the DJ decks spinning as picks for the season of goodwill Superdry celebrated its 10th anniversary (p.14). Inside this issue read an interview with the founders of the brand (p.16) 22 as they look back on the last exhilarating decade and reveal JACOB BANKS what the future might hold. The singer-songwriter talks about finding his own style Superdry Premium (p.18) takes the brand to new and wowing the crowds at The Superdry Live Series heights of quality and craftsmanship with several exciting new collections. Womenswear also moves into new territory as 23 Spitalfields tailor Timothy Everest collaborates on a collection SUPERDRY TV 02 of tailored womenswear (p.08). You can also hear from a Stay up to date with all the latest films and product Superdry designer about the company’s unique approach to creating the iconic graphics (p.06). launches by tuning in to Superdry TV Elsewhere you can make the most of Autumn/Winter with our guide to the best outerwear (p.10); discover this 23 winter’s essential ski destinations (p.20) and get the lowdown COMPETITION on the best Christmas gifts around (p.21). Win the trip of a lifetime to the Rio Carnival 2 SUPERDRY A/W 2013 WHAT’S HOT WHAT’S HOT NORDIC KNITWEAR, RETRO TRAINERS, SCUBA WATCHES AND PARTY LUXE WORDS: FIONA MCAUSLAN Flaking it Sneaker peek Old school Nordic snowflakes are supersized and abstracted on Superdry’s heavy duty A/W13 Tap into this season’s footwear micro trend with these retro trainers. Styling comes from Superdry has kicked the satchel up a gear with knitwear. Moody maroon, winter grey, navy and claret red with contrast detail such as neon the sneaker heyday of the 1970s with a bold flash of colour on the heel kick, suede uppers seven two-tone satchels in the season’s hottest pink and flouro orange feature in this collection of thick knits. Man up and brave the cold and side starburst. Opt for the black and orange to give a tailored suit some casual cred or colours. Choose from ultra blue trimmed with in style, whether it’s on the mean streets or in front of a roaring log fire at the pub. The finish the ultimate off-duty look with the contrasting petrol blue and acid yellow. cobalt, hot pink and grey and old school orange Superdry cursive logo signs off with a contrast colour pop. You’ll be praying for winter. finished with chocolate brown or check out the tweed and light grey marl subset. For maximum versatility all can be worn either as a backpack or across the body. With a colour-pop flouro lining as a final flourish, they are sure to add a splash of colour to cold and dark winter mornings. Shine on Watch this space Superdry’s Autumn/Winter range for Vintage diving watches inspire these Scuba watches women gives party dresses some edge and they’re on our want list. The classic linked strap this season. A palette of stormy grey is brilliantly reworked in supersoft silicone with and jet black is a subtle backdrop for Superdry’s colour-pop treatment added for an sequins and intricate beading to stand extra twist. Colour block your outfit with rich out. Thigh skimming skirts are kept short blue and hot pink or make your style statement for maximum impact. Pair with a trophy two-tone monochromatic. jacket and rich colour hit ankle boots for the essential evening look. Classic appeal A well-crafted leather jacket is a timeless classic that cuts across the fashion spectrum. The Ryan jacket Neon glow evolves with each season: clean lines with straight hem Every girl should know how to work the smoky eye. and cuff bring wearability for A/W13 and a hand-waxed Make yours smoulder with the Superdry eye collection treatment to the supersoft leather creates the vintage featuring high-grade shadow, pencil and mascara – just the finish. Throw yours on over a tailored shirt and smart trick for adding party lustre. Finish with a slick of Greta pink jeans or wear with your favourite graphic tee. nail polish and a butter-wouldn’t-melt lip gloss pout or use the Paint and Plain pack to create some amazing nail art for a show-stopping party look. Under cover Camouflage was a stealth hit for S/S13 with style leaders sporting it at events spanning the fashion spectrum from downtime festivals to red carpet premieres. The look is set to be huge for both mens and womenswear in the new season. With the iconic print threaded throughout the Superdry collection there are ways aplenty to sharpen your autumn look. Whether you go loud and proud with fully patterned outerwear or choose a subtle flash of khaki on a wallet or backpack, this is one trend that won’t blend into the background. 4 SUPERDRY A/W 2013 SUPERDRY A/W 2013 5 TEE SHIRT DESIGN TEE SHIRT DESIGN GRAPHIC SUCCESS WHETHER SEEN ON A BRAND NEW TEE OR A BELOVED HOOD, GRAPHICS ARE AT THE HEART OF WHAT MAKES A SUPERDRY TOP UNIQUE. WE GO BEHIND THE SCENES OF THE CREATION PROCESS WITH A VETERAN DESIGNER. n the hazy sunlight of Los Angeles, shaded by palms “As a sign writer I can recreate any letter,” says Matt, Yet despite the plethora of styles on display they all and within view of the Hollywood Hills, thousands of eager a Superdry designer with more than 10 years on the clock, work seamlessly as a collection: every single piece has Istyle hunters scavenge vintage fairs in search of long-lost when we meet to look through the new collection. “I can the unmistakable Superdry feel. The secret is an obvious treasures, from forgotten film studio signs to 1950s tea create unique fonts and adapt ones from vintage signage,” one – there are no short cuts. Every inch of the production dresses, weathered motorcycle boots and stacks of vintage he explains. With a background in graffiti art and years process for a Superdry top has to live up to exacting quality signage arrayed in battered rows – all covered with a spent learning the sign writing trade before joining Superdry, standards so the fabrics, the cut and finishes are all superb. sought-after patina of age. his sizable talent is put to good use with several hundred Some of the stand-out designs this season include It’s a siren call for the Superdry graphics team, who designs being produced each year. Rather than studying the limited-edition boxed Osaka 6, a decade-old classic come once a year to spend a few days unearthing turn-of- trend forecasts and the season’s catwalks for inspiration, reinvented for A/W13 with the big block number 6 the-century tool shop ephemera and discovering antique Matt looks for beauty in anything. “I see in shapes and filled with a soft multi-coloured stripe and alternatively signs to inspire the new season’s selection of graphics. colour,” he says, “I know instinctively what colours go a subtle camouflage print. A brand new winter sports This magpie approach – gleaning ideas and gathering with what and I can play around with them.” Browsing design brilliantly executed with an oversized photo-filled inspiration from a wide range of sources – is what gives the kaleidoscopic rows of tees arrayed in a spectrum of block font gives a tongue-in-cheek nod to the ubiquity of the designs their authenticity. It’s this meticulous level of textures and colours, this playful eclecticism radiates from photographic prints this season. Another win is the winged research – as well as the freedom that designers have to the collection. Arresting combinations include a pale yellow boot motif, originally part of World War II insignia, reworked explore rather than religiously following a trend analysis – classic Superdry logo on a cloud blue, and a purple and this season in a petrol blue and dirty orange. Over in that creates such a sense of style. orange pairing – ideal for brightening up a winter look, while womenswear, a grey Las Vegas-inspired tee with night- The evidence is woven into the designs: this season pinks, greys and greens all cry out for closer inspection. time neon highlights calls to mind the famous strip while a 1970s drag-racing inspired logos make an appearance and The variety is phenomenal: it’s not just the myriad simple pencil-drawn font on a white background is a minimal rub shoulders with a reworked collegiate 1950s Cheyenne colours, but a multitude of eclectic finishes that create the masterpiece.