English Sports Car To Be Awarded As Teeway Grand Prize SEE PAGE THREE

VOL. 20, NO. 28 TRANS WORLD BI-WEEKLY EMPLOYEE PUBLICATION OCTOBER 24, 1957 Editors Hail Sales Symposium Plans irfVA'sLuxury New Methods of Selling Food Service "A delicious luncheon." "Wfca| First Class "New Look" a wonderful dinner!" NEW YORK—Sell TWA First Class was the keynote of an all'day Such was the lead of a column' sales symposium in New York last week when methods of improving, long review of TWA's "new look" exploiting and selling the "new look" first class service were outlined in in first'class luxury food service by speeches, films and panel discussions. renowned food editor Clementine Representatives of sales, planning and coordination, finance, oper' Paddleford for readers of the New ations, passenger service, advertising and public relations outlined their York Herald Tribune last week. THIS MARK II ZEPHYR, an English built Ford product known as the "Little Lincoln," is the NEW GRAND PRIZE for the TWA employee who accumu­ plans for making TWA's first class flights tops in the industry—both Miss Paddleford was one of 46 lates the most points with Courteous Service Cards in the Teeway Prize service and load'factor wise—during the fall and winter travel season. key food editors who acclaimed Program. Shown inspecting the spanking new model are (left to right) Consensus of the visual and TWA's newest and finest in'flight Don Hunter, sales promotion manager, ; Teeway secretary verbal presentations was that the food service on a special TWA' Suzanne Martin; Fred Spuhler, director of passenger sales; Teeway co­ new siesta sleeper seat and luxury Pillsbury charter flight to Los An' ordinator Jack Forsyth and secretary Dolores Costello. (Details on page CAB to Defer food service, along with improved geles last week. Occasion for the three.) operational and passenger service charter was Pillsbury Mill's 9th procedures, should provide an out' Annual Grand National Bake'off, Consideration of standing product. Sales, public re the world series of baking contests. lations and advertising outlined Cooperating with the flour com' This is the second issue of the Sky­ novel programs to merchandise pany, TWA's Public Relations and Burgess Cites liner edited and published in New York City. All communications, Florida Case this "new look" first class. Passenger Service Departments Air Problems pictures and story material now In his opening remarks, senior were able to utilize the flight to should he addressed to NYC PBR WASHINGTON—In an action vice'president'sales E. O. Cocke focus attention on TWA's new Savannah, Ga. — Problems con' (SKYLINER) or if by mail to Sky­ taken last week, the Civil Aero' praised the teamwork of the vari' cuisine which will be featured on liner, Public Relations Dept., Trans fronting the U. S. air transport World Airlines, 380 Madison Ave. nautics Board voted to defer its ous departments in the selling ef' non'Stop Jetstream services in the industry today are a challenge to New York City 17, N.Y. decision in the St. Louis'Southeast fort. He pointed out that the new U. S. beginning in November, then the entire American system of free Service Case for contemporaneous Siesta Sleeper Seat, installed in do' on non-stop trans'Atlantic Jet' enterprise, President Carter L. Bur' consideration with the Great mestic first class flights for the first stream flights. The menu has al' gess told the Savannah Chamber Lakes'Southeast Service Case now time, gives TWA a top sales tool. ready been a feature of TWA's of Commerce recently. Mr. Bur' awaiting an Examiner's Report. Introduced by C. S. Fullerton, polar route flights direct from Sputnik Spurs gess said that increasing competi' The C.A.B. maintained that vice'president and general sales to Europe. tion from government subsidized close relationship exists between manager, the heads of the above Planned by Norman Homeier, foreign flag airlines, including $50,000 Prize the two proceedings, and in view mentioned departments discussed acting director of cuisine and Soviet Russia, must be met by a of the overlap of the proposals Hi' their plans for the future based on commissary, and Miss Aline Hut' financially healthy and strong U. S. volving service to Florida, con' the facts at hand. industry. ForLuckyPerson zelman of his staff, four outstand' temporaneous consideration was In answering the question ing menus were offered on the west "Our privately operated aviation NEW YORK—The amazing Sput' thus ordered in the public interest. "Who is the first class passenger?", and eastbound Super'G flights be industry is going to be in direct nik now orbiting in outer space Henry Fellows, general manager of may mean a $50,000 windfall to TWA's application in the St. tween New York, Chicago and Los competition with government'sub' Louis'Southeast Service Case in' planning, explained that two'thirds Angeles. sidized air fleets. And before the some lucky "earth person" come of first class trips are made for 1985. volves an extension of its route be' The combined venture with Pills' eyes of the world, the principles of yond St. Louis to Nashville, At' business reasons and that there' bury also featured Pierre G. De' the American free'enterprise sys' Visions of the future dreamed lanta, Tampa and Miami. In the fore the sales appeal to the busi' sautels, vice'president of passenger tem are going to be put to the up for TWA's Cosmic Contest Great Lakes Case, TWA seeks to nessman should have top priority. service, as one of the national test," Mr. Burgess stated. which closed two years ago in' provide service between Chicago A. V. Leslie, vice'president' judges at the "Bake'Off" held in Tracing the decline of the U. S. eluded many entries with the theme and Miami via Indianapolis, Louis' finance, in discussing the revenue the Beverly Hilton Hotel, Los maritime fleet from world suprem* of interplanetary travel through ville, Atlanta and Tampa. cost relationships of the first class outer space. Angeles. The only male judge acy in the late 19th century due (Continued on Page Two) among nine lady food editors, Mr. to public indifference, and the more The Cosmic Contest—a feature Desautels further strengthened recent ills of the railroads due to of TWA's thirtieth anniversary TWA's identity with fine food an era of suspicion and reform celebration in 1955—attracted a through personal interviews by the controls, the TWA president urged number of startling predictions writers. that thinking and attitudes of the which have already come true, in' past not be allowed to influence eluding the space satellite and ah*' TWA hosts on the flight were craft travelling 2000 miles an hour. Homeier, Ed Boughton, director of our approach to the problems of today. Also the vertical rising aircraft en' press relations, and Katherine visioned by many is now a reality Blanck, PBR Production staff The airline's recent request for a 6 per cent fare increase was in a military model. Most entries predicted that fu' flp lesigning menus and develop' turned down "with the same mis' trust that imposed rate regulation ture commercial transports would ing new dishes for the Jetstream be of enormous sise, 71 per cent service, TWA is drawing on the on monopolistic public utilities," Mr. Burgess said. betting on more than 500 passen- experience and culinary skill of gers. Although for some time mil' European chefs. Wine cards for "If the airlines are going to grow and prosper as virile contributors itary troop carriers have been de- the flights show the addition of fine signed to transport well over 200 sherries, a Medoc Bordeaux and to American progress, airline man' agement must be allowed greater men at a time, commercial jet Tavel Rose wines to other top' transports capable of carrying up drawer liquors, champagne and li' rate discretion with government intervention limited to those ex* to 178 passengers have been sue queurs now being served. For pas' cessfully flown and are on order sengers who prefer them, a choice treme cases where competition does not work." by TWA. of soft drinks and fruit juices is But many predictions wait to be offered. POLAR RECORD BROKEN fulfilled and officials believe that "Piece de resistance" on the Jet' LONDON—The new polar service somewhere in the mass of entries stream Ambassador dinner will be from the west coast is still break' is a forecast that will ring the bell a sirloin of beef especially prepared ing records. The non'Stop flight in 1985. All entries have been A SMILING GROUP OF TWA officials posed for the Skyliner camera for in'flight dining. Only prime from Los Angeles on Oct. 20 microfilmed and stored in a sealed during the recent sales symposium in New York. Shown (left to right) quality strip sirloin is specified reached London in only 16 hours vault encased in the rocket model are Capt. Don J. Smith, Chicago; Capt. George Hinton, Kansas City; for this entree. Final step in the and 36 minutes with Capt. R. H. on the roof of TWA's office build' president Carter L. Burgess; Pierre Desautels, vice-president passenger (Continued on Page Three) Talbott in command. ing in Kansas City. service; and E. O. Cocke, senior vice-president sales. SKTLIHER Blind Youngsters "See" SYMPOSIUM- (Continued from Page One) market, pointed out that the break' even load factor on first class Through Captain's Eyes flights with sleeper seats is of ne' cessity higher than on present non' sleeper seat flights. Thus an all' On Special TWA Flight out push must be undertaken to sell sleeper seats, he emphasized. The production of a "first'dass product" has top priority with the operations department, according to Frank Busch, vice'president' operations. He explained that the "product must resell itself rather than be resold" and that much de' TWA BOARD CHAIRMAN WARREN LEE PIERSON congratulates sejfe pends on the quality of this prod' sales representative Ed Gleason on his recent election as president cfl^fp uct. Chicago management club. Looking on are chief reservations agent Busch said that added stress was John Knorr, vice-president (left) and city ticket office manager Doug being given to such things as ex' Groth, treasurer. Not shown is the new club secretary, maintenance terior and interior cleanliness foreman Val Ackley. and improved public address sys- terns in addition to continued close charter which realized more than Planning Council attention to on'time performance. $25,000 in revenue for TWA. Ray Dunn, vice'president'mainte' The sales department morning nance and stores, outlined an oper- presentation included a film titled Organized by TWA ational public relations program to "Five Minutes to Midnight" which detailed the problems to be NEW YORK—To achieve closer aid sales in merchandising first and more effective participation by class including guided tours, letters encountered in selling first class plus methods of overcoming these all major departments of Trans to potential customers, and charter World Airlines in plans for the solicitation. obstacles with new sales techniques HER DELICATE SENSE OF TOUCH helps blind student Ann Kruse, 9, form and gimmicks. future, an organizational realign' Other operations speakers in- a mental image of an airplane's propeller. This touching scene followed Moderated by G. R. Thornton, ment of planning and coordination eluded Floyd Hall, general mana' Ann's flight with 29 other pupils of the Kansas State School for the Blind. assistant general sales manager, an functions has been announced by ger'U.S. operations; Capt. Ed Captains Earl Lindsly (left) and George Hinton piloted the special trip. unusual "brainstorm" session ex' TWA President Carter L. Burgess. Boyce of Los Angeles and Capt. plored the problem of new methods The realignment was undertaken George Hinton of Kansas City, Kansas City—"You might say an airplane is unhappy on the ground to develop more first class business. following the recent resignation who discussed the flight for the and happy in the air," commented Captain Earl Lindsly into the micro' Sipping champagne and clad in of John L. Weller, vice president blind youngsters (see adjoining phone as his Martin Skyliner bumped momentarily along the runway top hats, the twelve representative of planning and coordination, to story). seeking speed for its climb from the airport. TWAers came up with a variety become president of Seatrain Lines Captain Lindsly likes to talk to passengers on all his flights but on Pierre Desautels, vice'president' of ideas to increase first class load Inc. this one he was taking particular pains to describe each new sound and passenger service, promised—"give factors. TWA has established an Exec' sensation for his passengers. us the customer—we'll treat him utive Planning Council consisting well" as members of his staff out' The symposium concluded with of the president, chairman of the He was serving as their eyes, for received small plastic model planes a review of the First Class Action which they held in the palm of one lined the innovations in food and board, senior vice presidents, and 30 of the 40 persons aboard were passenger service being planned Calendar by representatives of the vice presidents of operations pupils from the fourth, fifth and hand while tracing its outline with each department and remarks by the fingers of the other hand. Each for first class flights. He introduced and passenger service, and general sixth grades of the Kansas State President Burgess. child also received a foreign coin the new Swiss chef, Charles Muel' counsel. An integrated sales mar' School for the Blind. The remain' and a pair of hostess or pilot wings, ler, who has been retained to give keting and planning group has der were press, TV and magazine which they wore proudly. a continental touch to the luxury been formed under the senior vice representatives as well as Mrs. Ger' food service. Agreements Rise president'sales to be headed by aid Foster, a teacher, and Mrs. After landing at Topeka, the children were given another spe' J. C. Delong, general advertis' NEW YORK—About the only H. D. Fellows as general manager. May J. McGuire, a columnist for cial treat when Kansas' Governor ing manager, discussed plans for kind of conveyance on which The Executive Planning Coun' the Kansas City Kansan, who sug' George Docking came aboard to an upswing in first class advertis' Trans World Airlines cannot book cil will devote its attention to the gested the flight. shake hands with each of them. ing with emphasis on the new and a passenger is an ascension balloon. formulation, implementation and Arrangements were made by Because only a fourth of the improved features. TWA's Sales Agreement director auditing of plans and programs. Bob Helmer, public relations mana' school's children could be accom' Pointing out that "publicity reports the airline now has agree With J. E. Harrington as tempo' ger at Kansas City, who nursed modated on the flight, the TWA rings the cash register," Gordon ments with 285 air, bus, rail, sea rary coordinator, the council will the flight from its inception through crew members returned to the Gilmore, vice'president'public rela' and services, including be assisted by a full'time staff com' many days of preparations with school to describe the flight to the tions, outlined a stepped'up pre 160 other airlines, throughout the posed of J. C. Constantz, program operations and officials of the other children. It was a gala affair, gram to acquaint the public with world. This means a passenger can coordination; R. V. Radcliffe, eco' school. with colorful reports by several of the first'dass features through the make a reservation and buy a nomic planning; Harrington, or* Several days earlier, Captain the students who had been on the medium of newspapers, magazines, ticket at a single TWA office for ganization planning; R. E. Neu- Lindsly had flown as a passenger flight. radio and television. He also dis' continuing transportation almost man, management engineering, and on a scheduled flight, closing his Finally, the children received an cussed public relations' revenue anywhere in the world on the R. D. Francis, graphics and pres' eyes most of the trip, so that he invitation from Larry Leigh, sta' producing facets, as exemplified by routes of any of the public carriers entation. ,,: might better imagine ground and tion supervisor, for them to visit the recent Pillsbury Bake'Off included in the agreements. flight sensations to be experienced TWA's offices at the airport, one by the blind children, most of class at a time, to personally in' whom would be first riders. spect the aircraft. Rowe, Hoesel Assume Because he would be devoting so much of his time painting a verbal New Operations Posts picture of the interesting scenery Credit Union Declares Kansas City—Ray F. Rowe, re' below, Captain Lindsly asked that gional manager of flying and dis' his friend, Captain George Hinton, 4'/2 Percent Dividend trict manager of flight operations, join him on the flight. Together KANSAS CITY—A four and one' has been appointed system mana' they teamed up with Hostess Lu' ger of flight training, accordi anne Suddath to make a memor' half per cent dividend or a total of $242,000 will be paid to Credit F. D. HalHalll , general manager' able trip for their youthful passen' operations m gers. Union members for shares on de' posit as of September 30, 1957, Rowe joined TWA in 1942 and The youngsters gleefully learned D. W. Richwine, president of the checked out to captain status in how to fasten safety belts, open ash TWA Credit Union, announced April 1945. He served as assistant trays on seat arms, and adjust the today. manager of flying at Detroit and reclining seats. They marveled at Richwine said this substantial was promoted to regional manager the dozens of small things taken dividend was possible because of of flying at Kansas City in the for granted by the average traveler. the healthy ratio of participation spring of 1955. Their voices inside the plane in the Credit Union by members In New York Capt. Charles were those of children excited and brought about through the fine Hoesel was appointed assistant di' pleased at the prospect of flying. efforts of volunteer field represen' rector of flight operations'Atlantic. "Oh, it's just wonderful," ex' tatives. A native of Winemac, Indiana, he claimed nine-year'old Patty He explained that each mem' joined TWA in July 1940, became Schreck. ber's portion of the dividend would a captain in 1942, served as check It was her first trip aboard an be credited to their account as of A STUDY IN CURIOSITY is depicted here as two of the blind children captain in Kansas City from 1944 airliner. To help them better visu' October 1. Notices indicating these react attentively to hostess Luanne Suddath's friendly manner as she to 1947, became an international arize the aircraft in which they amounts have been mailed along fastens their seat belts prior to their exciting flight over Kansas and captain in 1948 and since August were flying, each of the children with the member's statements. Missouri. 1957 has been supervisor of flying.

PAGE TWO OCTOBER 24, 19S7 SKTLIHER =3WA

mm! tgllm mWfSBr Mr H Jf TOPICS

m GRAND PRIZE AWARDS SALES GROUPS* ^•The Teeway Bird is really crow* Group 1 Group 2 ^Pg this week as he announces new New York 1 Dayton Grand Prize awards to be present* Los Angeles 3 Cincinnati San Francisco 5 Columbus ed to the top Courteous Card dis' Chicago 2 Detroit tributors and outstanding district St. Louis 4 Cleveland sales personnel. Kansas City Las Vagas Frist, a Mark II Zephyr, the Pittsburgh Indianapolis Philadelphia Louisville beautiful English'built Ford, will Boston Albuquerque ADMIRING THE DELICIOUS ENTRIES in the Pillsbury Bake-Off are two of be given to the person accumulate Washington Phoenix the judges, Pierre Desautels, vice-president of passenger service for TWA, ing the most points from courte* Wichita and Marian Manners, food editor of the Los Angeles Times. ous service cards during the con* Tucson test. Known as the "Little Lincoln" Croup 3 Group 4 K. Farnan, Successful Farming; Mary the Mark II is the most exciting Green, Bride's Magazine; Dorothy Hanle, Albany London 7 Everywoman's; Mrs. Florence LaGanke gift ever offered by TWA in an Binghamton Paris 8 EDITORS- i Harris, Cleveland Press; Helen K. Kel- Baltimore Rome 9 leher, Capper's Farmer, of Topeka; Ele­ incentive program. Second prize (Continued from Page One) anor Kent, Dell Publications; Glenna ELATED JACK PASCALIS, TWA Harrisburg Dublin MacGinnis, Woman's Day; Dorothy is 100,000 prize points and third Denver Switzerland prize is 60,000 prize points. driver in Geneva, is the proud preparation, in the electric ovens Marsh, Good Housekeeping; Josephine Amarillo 6 Frankfurt of the Jetstream galley, brings to McCarthy, WRCA-TV; Isabel A. Mc- In the second phase of this winner of 1000 Tee-way bonus Oklahoma City Lisbon Govern, New York Herald Tribune; the diner aloft a super'tender Eleanor Ney (Ann Chester). West­ classification, a two'week vacation points awarded to him by a Mys­ Reading Madrid chester Group; Nell Nichols, Farm Fort Wayne Lydda steak cooked and carved to the Journal; Marione Nickles, Saturday for two on positive passes plus tery Passenger for courteous serv­ Evening Post; Margaret Pettigrew, New ice. Peoria Athens passenger's individual preference. York Journal American; Hildegard Pop­ $400 will be awarded to the per' Fresno Cairo With this is served small potatoes per, Young & Rubicam; Julie Ramson, Tulsa Dhahran Ideal Publications; Alice Sanderson, son making the most individual Parisienne style and tiny French sales. Second prize is 50,000 prize 6. We now have in Group 1 (follow Basra American Girl; Louella Shouer, Ladies' ing our example) 4 persons from Colombo peas, buttered. Home Journal; Sylvia Shin*, represent­ points and third prize 30,000 prize ing Charm Magazine; Gloria Spitz, Liv­ PIT and 4 persons from CHI. These Bombay The entree follows hot hors ing for Young Homemakers; Blanche points. persons now compete with those in Algiers Stover, Parents Magazine; Demetria the other 3 groups, which have been d'oeuvres served with before'din' Taylor, Parade; June Towne, American Grand prizes for SALES PER­ Tunis Home; Zora Unkovich, Pittsburgh Sun- selected in the same way. But here is ner drinks, a lobster, shrimp or Telegraph; Erna Vossberg, Fawcett SONNEL ONLY have also been an example of how an individual is • Off-line districts belong to On-line crabmeat cocktail, consomme royal Publications; Grace White, Family Cir­ revised. (Rules are listed below.) selected in Group 2. The highest district sales groups. (If an on-line cle; Louise Carver, WKZO-TV, Kala­ district is eligible, those off-line Dis­ with cheese sticks, and assorted mazoo; Freda DeKnight, Ebony Maga­ First prize is a two week vacation Prize Point winners in any of the tricts associated with it are eligible zine; Melanie DeProft, Family Weekly; four are the lucky 2, and the two to send 1 Representative.) relishes. Tossed green salad comes Mrs. Cecil Fleming (Prudence Penny), ANYWHERE in the world for may be in any one of the four classi­ along with a choice of dressings. Detroit Times; Cissy Gregg, Louisville two on positive pass plus $750. 1 2 3 Courier-Journal; Arlie Haberlie, WC- fications. For dessert an assortment of fine CO-TV, Minneapolis; Eleanor Haider- Second prize is 80,000 prize points Miami Minneapolis San Diego man, Household, of Topeka; Mrs. Daisy 7. Now our final competition between French pastries, baked and decorat­ Jones, Cincinnati Times-Star; Alma and third prize 60,000 prize points. Mexico City Milwaukee Honolulu ed in TWA's kitchens, is offered Lach, Chicago Sun-Times; Clarice Row­ (District and city sales managers groups starts, i.e. the personnel in Hong Kong lands, Milwaukee Journal; Kay Savage, the winning districts in their group. Sydney followed by a tray of fresh fruits Detroit Free Press; Doris Shugard, St. are not eligible.) The best 3 sales people are selected Paul Pioneer Press; Fern Storer, Cin­ Tokyo and cheeses, and piping hot coffee cinnati Post, and Mrs. Dorothy Cooley Here are the rules for selecting on the basis of a 250-word letter' served from an elegant silver coffee Thomson, Chicago American. the sales department winners of writing contest. The subject, "How I sell TWA First'dass transportation." service. the above awards: Judges: C. S. Fullerton and two offi­ New Orleans Portland Houston Seattle Dallas The dinner is served course by 1. Districts are divided into four groups cers of James Gray Direct Mail, Inc. course on chinaware, the courses FLIGHT CERTIFICATE (see listing below). 7 8 9 accompanied by appropriate wines. . NEW YORK—Tender-age travel- 2. In each group, the district(s) which COURTEOUS CARD BONUS Stockholm Brussels Milan A full complement of silver trays, ers start building up their personal have exceeded their passenger board* The Teeway Bird is bursting Notes 1. An on-line District must be coffee and tea services, is placed memorabilia early these days, as ing quota the most number of times "headed" by a DSM or a CSM. If a aboard each Jetstream non'Stop early as the cradle stage. Items are recognised as the best district(s) with bonus announcements this Sales Supervisor or any other classi­ fication other than DSM or CSM is in Ambassador flight as part of the they may add to their memoirs file, in their group. In the event of ties, week. He reports that during No- charge of that District, then that Dis­ those district(s) are recognised as vember and December all courte' trict must be associated with one that luxury motif. if they travel on Trans World Air' the best in the group which have ex' is so "headed". Decision to be made by Other press guests on the flight were lines routes in the United States or ceeded their passenger boarding the ous card users will be eligible for RVPS. Edith Barber, General Features Corp.; a bonus of 100 prize points for Frances Blackwood, Philadelphia Bulle­ halfway around the world, include most number of times. tin; Dorothy Crandall, Boston Globe; a certificate of flight on TWA, each passenger they sell on flying Eleanor Crook, American Weekly; Si- 3. All sales employees in the top dis' FIRST CLASS. This transporta­ gana Earle, Seventeen Magazine; Mary signed by the captain and hostess. trict in each group (except DSM or tion must be all first class. Sputnik Poses GSM) are divided into classifica- tions, and the number of persons is Secondly all district sales env limited as follows: ployees will receive a bonus of 200 Mail Problem In Group 1 — jour persons prize points each month (Novem- In Group 2 — two persons ber and December) that the dis' Dayton—The launching of Sput' In Group 3 — one person nik by the Russians posed a real In Group 4 — one person trict's first class passenger boarding (The following districts are allowed quota is exceeded. Finally, all time'delivery problem for News' three persons: London, Paris, Rome, U. S. district sales employees will week Magazine, according to Switzerland, Madrid, Cairo.) receive a bonus of 400 prize points W. H. Pluchel, TWA's director of mail and express. 4. Classifications are as follows: (Only each month (November and Dc one person from a district may be in cember) that the eastbound trans' More than 8,000 pounds of their kone classification) atlantic passenger boarding com' publication due to go on sale on 1. Outside or Inside Salesmen bined quota of U. S. co'terminal October 8 were placed in air ex' 2. Reservation Agent press service in Dayton on October 3. CTO Agent stations is exceeded. 4. Secretarial — teletype — 6 for movement to Los Angeles, switchboard — others most of it by TWA. Despite the Here's an example of how it works. NILE VISIT shortness of time and the bulk of In Group 1, let's assume PIT and the shipment, the magazines were CHI tie for exceeding their passen* CAIRO—American tourists visit' ger quotas the most number of times, ing Cairo may sleep, dance and eat delivered on schedule. each exceeding quota 4 times. The to the rhythm of the Nile River's In commenting on this outstand' other districts have exceeded quota flow aboard a yacht that was for' ing achievement, C. C. Gaudio, 3*2'1 or no times. Personnel in PIT and CHI are going to have 4 people merly one of the floating retreats general manager of the air express, from each district — one in each of ex'King Farouk, according to wrote Pluchel that "it is not un' classification. Trans World Airlines officials in usual for TWA to handle these Egypt. Hassan El Samra, TWA emergency requests in the same co' Here is how those 4 are selected. In operative manner, but it is always DIGNITARIES GATHERED to hear Charles E. Wilson, president of People- each classification in PIT or CHI Public Relations representative in the one who has accumulated the Cairo, reports the royal yacht nice to hear of them, particularly to-People, at TWA's banquet in Rome following inaugural non-stop most number of Prize Points is the "Kassed Khair," has been moored when they give a shipper like service from New York. Seated (right to left) are: Gordon Gilmore, TWA one selected for that classification. In at the Nile bank opposite the Nile Newsweek the real insight on air vice-president public relations; James D. Zellerbach, U. S. Ambassador the event of ties, one person must be express as represented by this type selected and that one person will be Hilton Hotel, and converted to a to Italy; Umberto Tupini, mayor of Rome; Cyrille Makinsky, French dele­ determined by drawing lots. hotel and night club for tourists. of coordination." gate of the CEAA and James Durfee, CAB chairman.

OCTOBER 24, 1957 PAGE THREE SKTLIHBR

TRAMS WORLD Promotions & Transfers Don't File It John A. Oriel, to fit. engr., EWR. J. V. Jarman, to trans, agt., CVG. Joseph N. Schneider, copilot, MKC to IDL. Charlie Johnson, Jr., to grd. svc. hlpr., D. L. Marchetti, host., MKC to LGA. KCK. George Cannada, mech., LGA to CHI. Toss It Away D. E. Jones, fit. disp. elk., YIP to MKC Los Angeles Airways Offers Robert Alan Anderle, to rea. capt., IDL. William G. Koeneke, to inspector, MCI. Robert James Audette, fit. engr., BOS to IDL John David Koerber, to Id. cargo agt., KANSAS CITY—Take a second Richard E Baird, to mil. rep. A., LAX to DCA. look at that piece of paper before San Bernardino. Doris E. Jost Kruger, to secy., IDL. New Dimension Air Travel Charles Wilson Beaty, fit. engr., IDL to BOS. you toss it in your out basket, Leo F. Lemieux, mech., IDL to LAX. Clifford A. Bjork, fit. engr., IDL to SFO. Robert P. Lommori, copilot, MKC to SFO. suggests Marie Acton, files and George E. Borgmier, to res. capt., IDL. Joseph W. Martin, to tkt. sales agt. In records manager, as the waste bas' With Helicopter Schedules J. R. Boyce, to res. capt., IDL. chge., LAX* ket might be a better place for it. Onas Wilbur Brooks, to supv. fit. trng., Bill Jack Cummings, fit. engr., CHI to SFO. Miss Acton reminds TWAers Jedda. Donald David Cutler, copilot, CHI to MKC Peggy Lou Browning, to telet. oper., IDL. Louis G. Degginger, to Id. fit. sim. tech., that many copies of letters or bul' Anna May Bush, res. sales agt., DAY to NYC MKC. letins circulated for information Lael Aline Campbell, host., SFO to CHI. Dean Cuthbert Dunham, to res. sales agt. purposes only can be destroyed^ Velma E. Campbell, to supv. Archives, in chge., LAX; thus eliminating the filing of p; <^H MKC. Mary Katherine Dyckhoff, host., CHI to SFO. Joseph F. Carraher, to res. capt., BOS. Carleen Edge, to telet. oper., LGA. that will never be looked at agalnr Phylis Ruth Clark, host., MKC to LGA. Mary Lenore Eisenmann, host., YIP to LAX. "Why file such things as letters Robert Eugene Clark, fit. engr., LGA to CHI. Frances Theresa Emsweller, to Id. res. transmitting service pins, copies of Esker W. Coffey, to supv. of flying, sales agt., DCA. STO'87's, non'Current crew lists Jedda. K. L. Evans; reg. res. capt., IDL to CHI. Dorothy Colinot, to Id. telet. oper., DAY. Nancy Alice Falwell, to secy., KCK. and copies of expense reports?" Maureen M. Cooper, to sr. typ. elk., IDL. Wilma Louise Farrar, to tkt. sales agt., adds Miss Acton. "These are just Louis A. Coppola', to mech., PHL to LGA. YIP. a few of the pieces of paper which Jack Floyd Croy, Jr., to Id. grd. svc hlpr., Eleanor Wren Flegal, to Id. res. sales need not be retained." STL. agt., NYC. Perry B. Cutburth, to supv. of flying, John E. Fritz, to grd. svc. hlpr., SFO. Jedda. Helen Louise Gaiser, to inventory elk., David Lewis Davies, fit. engr., EWR to SFO. KCK. Ronald G. Doss, to acctg. elk., MKC Melvin O. Garrison, to timekeeper B., Carleen Edge, to telet. oper., LGA. KCK. Sullivan Honored Duncan Fieldhouse Ferguson, to tkt. Loretta Gartley, Id. telet. oper., MKC to LAX. sales agt. In chge., PPJ. W. G. Golien, capt., MKC to LAX. "Siempre Primero—Forever First" boasts the motto of Los Angeles John Ferguson, to res. capt., CHI. Annabelle Louise Harnett, to steno elk., By Travel Agents Vincent J. Franklin, to tab. machine KCK. Airways, the world's first helicopter airline celebrating ten years of oper. A., MCI. Arthur Havens, to trans, agt., LGA. MADRID—Edward S. Sullivan, service this year. Trans World Airline's interline partner was also first Darlene Marion Frey, host., YIP to MKC Joseph M. Hannelly, to stn. supv. A., CHI. TWA director of agency and in' in the world to establish air mail and air express service by helicopter. George M. Garland, to Id. cargo agt., Howard R. Hinehman, Jr., reg. res. capt., IDL terline sales, was welcomed into EWR. to BOS. the ranks of Spanish chivalry at Passenger service was inaugurated on November 22, 1954. Marjorie Ann Garwood, to Id. telet. William B. Hisle, to psgr. rel. rep., MKC oper., MKC. C. R. Hossel, to supv. of flying, IDL. a ceremony in Madrid on October LAA, serving the greater Los Angeles area, has led in the develop* Bruce E. Gessaman, to cargo agt., DAY. Horace M. Jackson, to cargo agt., MKC 14 when he was invested with ment of the "Metropolitan Area" concept of helicopter operations for John Peter Glneter, to tkt. sales agt. In Raymond V. Jones, to mech., KCK. Spain's Civil Order of Merit car' chge., DCA. the needs of the area today—and tomorrow. Last year LAA enjoyed a Doris Evelyn Kelso, to stat. elk., KCK. rying the rank of Commander. He George R. Glenn, to trans, agt., LAX. Arlene Ada King, res. sales agt., NYC to BOS. was presented with the impressive phenomenal 412% increase in passenger traffic from 5,218 passengers E. R. Green, copilot, CHI to SFO. Ian Christopher Kleyn Van de Poll, to R. E. Grove, to Id. mech., KCK. chf. res. agt. B., NYC. gold insignia and ribbon of the carried in 1955 to 20,500 in 1956 Anthony Halpin, to stores elk., IDL. Wayne E. Lampe, fit. engr., LGA to MKC. order by the Spanish Minister of While helicopter "inter'city which occasionally restrict or dc W. C. Hosier, copilot, CHI to SFO. John L. Lattimare, capt., SFO to IDL. lay operations, will be eh'minated Information and Tourism, Senor transportation" and helicopter Gloria A. Hill, to tkt. sales agt., LAX. Joseph Francis Loddy, to sales rep., NYC D. Gabriel Arias Salgado. "commuter service" will be vital' with the advent of multiengined, Dudley F. Holler, to clerk, MKC. Ingeborg Lippman, tckt. sales agt., NYC to Shiela Horkan, to jr. acct. B., MKC. LAX. The award was made on the ly needed in the future, LAA's jet'turbine, twenty'passenger heli' copters, which will be able td Richard Eldon Hoss, to Id. grd/ svc* hlpr., Harry J. Lookabill, to communications opening day of the 27th annual metropolitan theory of service is STL. trfc. mgr., MKC convention of the American Sc basically an "interline connecting operate under instrument weather conditions. The future will also ciety of Travel Agents in recogni' service." This involves the trans' tion of Sullivan's services to ASTA portation of passengers, mail and uncover transcontinental air travel that will be a joint helicopter'jet both past and present and his con' express between the Los Angeles tributions to Spanish and interna' International Airport, which serves airliner service, all the way—city center to city center. tional tourism. At this year's con' the entire area consisting of some vention Sullivan retired from the six million people and 200 cities The traveler of the future will leave his home town via a rooftop Chairmanship of the Allied Mem' and communities within a 65'mile heliport, be carried by helicopter bers of ASTA, a position he has radius of the airport, and the local to the Los Angeles Airport, and held for the past two years. suburban heliports which serve be transferred to his cross'country DISAPPOINTING FLIGHT delay is likely to last. Please let the communities and the people. TWA jet airliner. After speeding me assure you that in every other Suburbanites in the Los An' I was unable to secure a last possible way the service that I have across the country at 600 miles minute flight on one of your Am' geles area can now fly from a per hour or more, he will be trans' been given on TWA flights has heliport—in their own back yard bassador flights recently, so on been extremely good. ferre d to another helicopter which my way back to San Francisco —to most Eastern destinations, will whisk him to a heliport on (James Bredin, for only $2.00 more than the fare I boarded as an aircoach passenger 'Television Producer the roof of his hotel. expecting the same type of service from Los Angeles Airport to these Kingway, London) This future helicopter'jet air' which I had received the previous same points. This includes the liner service will allow a person year, but, alas, it was so different helicopter flight and direct'at'the^ in New York to mail a letter to that it has taken me ten days to rWA UNEXCELLED gate connecting service. North Hollywood in the morning get enough courage to write this Another important factor that and receive a reply in the after' letter. All in all, I felt as though As a representative of Lockheed has helped to develop the helicop' noon mail. And travelers from we were treated as the third class Sales, I purposely booked the Jet' ter "interline connecting service" North Hollywood will actually be of a boat of ten years ago. I have stream on the last leg of my trip is a new LAA service called "pro' able to fly to New York and back flown across the ocean on TWA from Rome to Paris. The plane, tecting limousine service." Should to their own home town—all in and have recommended your flight we know, is great, but the in'flight an LAA flight cancel for any rea' the same day. to all of my friends, but I am service to ALL passengers was be' son the passenger is transported to Needless to say, the helicopter afraid that I shall never do this yond my expectations. The entire the airport by limousine. is here to stay—and TWA is proud again or use your service. Some' crew gave us a wonderful flight. By 1960 the present problems to be a partner in progress with body slipped up in TWA again, Believe me, your service is unex' of weather and limited visibility, Los Angeles Airways, Inc. and there is no excuse for this. celled. Congratulations! (Leonard Linn (H. Harold Bell Tiburon, California) Worth Hollywood, Calif.)

UNINFORMED PASSENGER GRATEFUL PARENTS I can fully appreciate the diffi' Thank you for the consideration culties under which you are work' in our problem in finding accommo' ing at trafficladen Idlewild and I dations in London on our recently would have been perfectly pre' forced visit there because of the pared to accept this condition, if illness of our daughter. Small dif' TWA told me just where I stood ferences seem to be wiped away concerning my delayed flight. when we, as fathers and mothers, ARRIVING FROM THEIR SUBURBAN HOMETOWNS, passengers from There is nothing more annoying are faced with the serious prob' Los Angeles Airways are transported by miniature "limousine" than waiting for a delayed air' lems of our children. Your bigness SITTING PRETTY AT IDLEWILD is to their waiting TWA transcontinental flight from Los Angeles Interna­ craft without being told the reason will never be forgotton. popular entertainer Anna Maria tional Airport. for the delay and without being (C. B. Knickerbocker Alberghetti before boarding her given any idea as to how long the Santa Ana, Calif.) recent flight to Las Vegas.

PAGE FOUR OCTOBER 24, 1957