Sales Symposium Plans New Methods of Selling First Class "New
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English Sports Car To Be Awarded As Teeway Grand Prize SEE PAGE THREE VOL. 20, NO. 28 TRANS WORLD AIRLINES BI-WEEKLY EMPLOYEE PUBLICATION OCTOBER 24, 1957 Editors Hail Sales Symposium Plans irfVA'sLuxury New Methods of Selling Food Service "A delicious luncheon." "Wfca| First Class "New Look" a wonderful dinner!" NEW YORK—Sell TWA First Class was the keynote of an all'day Such was the lead of a column' sales symposium in New York last week when methods of improving, long review of TWA's "new look" exploiting and selling the "new look" first class service were outlined in in first'class luxury food service by speeches, films and panel discussions. renowned food editor Clementine Representatives of sales, planning and coordination, finance, oper' Paddleford for readers of the New ations, passenger service, advertising and public relations outlined their York Herald Tribune last week. THIS MARK II ZEPHYR, an English built Ford product known as the "Little Lincoln," is the NEW GRAND PRIZE for the TWA employee who accumu plans for making TWA's first class flights tops in the industry—both Miss Paddleford was one of 46 lates the most points with Courteous Service Cards in the Teeway Prize service and load'factor wise—during the fall and winter travel season. key food editors who acclaimed Program. Shown inspecting the spanking new model are (left to right) Consensus of the visual and TWA's newest and finest in'flight Don Hunter, sales promotion manager, Los Angeles; Teeway secretary verbal presentations was that the food service on a special TWA' Suzanne Martin; Fred Spuhler, director of passenger sales; Teeway co new siesta sleeper seat and luxury Pillsbury charter flight to Los An' ordinator Jack Forsyth and secretary Dolores Costello. (Details on page CAB to Defer food service, along with improved geles last week. Occasion for the three.) operational and passenger service charter was Pillsbury Mill's 9th procedures, should provide an out' Annual Grand National Bake'off, Consideration of standing product. Sales, public re the world series of baking contests. lations and advertising outlined Cooperating with the flour com' This is the second issue of the Sky novel programs to merchandise pany, TWA's Public Relations and Burgess Cites liner edited and published in New York City. All communications, Florida Case this "new look" first class. Passenger Service Departments Air Problems pictures and story material now In his opening remarks, senior were able to utilize the flight to should he addressed to NYC PBR WASHINGTON—In an action vice'president'sales E. O. Cocke focus attention on TWA's new Savannah, Ga. — Problems con' (SKYLINER) or if by mail to Sky taken last week, the Civil Aero' praised the teamwork of the vari' cuisine which will be featured on liner, Public Relations Dept., Trans fronting the U. S. air transport World Airlines, 380 Madison Ave. nautics Board voted to defer its ous departments in the selling ef' non'Stop Jetstream services in the industry today are a challenge to New York City 17, N.Y. decision in the St. Louis'Southeast fort. He pointed out that the new U. S. beginning in November, then the entire American system of free Service Case for contemporaneous Siesta Sleeper Seat, installed in do' on non-stop trans'Atlantic Jet' enterprise, President Carter L. Bur' consideration with the Great mestic first class flights for the first stream flights. The menu has al' gess told the Savannah Chamber Lakes'Southeast Service Case now time, gives TWA a top sales tool. ready been a feature of TWA's of Commerce recently. Mr. Bur' awaiting an Examiner's Report. Introduced by C. S. Fullerton, polar route flights direct from Sputnik Spurs gess said that increasing competi' The C.A.B. maintained that vice'president and general sales California to Europe. tion from government subsidized close relationship exists between manager, the heads of the above Planned by Norman Homeier, foreign flag airlines, including $50,000 Prize the two proceedings, and in view mentioned departments discussed acting director of cuisine and Soviet Russia, must be met by a of the overlap of the proposals Hi' their plans for the future based on commissary, and Miss Aline Hut' financially healthy and strong U. S. volving service to Florida, con' the facts at hand. airline industry. ForLuckyPerson zelman of his staff, four outstand' temporaneous consideration was In answering the question ing menus were offered on the west "Our privately operated aviation NEW YORK—The amazing Sput' thus ordered in the public interest. "Who is the first class passenger?", and eastbound Super'G flights be industry is going to be in direct nik now orbiting in outer space Henry Fellows, general manager of may mean a $50,000 windfall to TWA's application in the St. tween New York, Chicago and Los competition with government'sub' Louis'Southeast Service Case in' planning, explained that two'thirds Angeles. sidized air fleets. And before the some lucky "earth person" come of first class trips are made for 1985. volves an extension of its route be' The combined venture with Pills' eyes of the world, the principles of yond St. Louis to Nashville, At' business reasons and that there' bury also featured Pierre G. De' the American free'enterprise sys' Visions of the future dreamed lanta, Tampa and Miami. In the fore the sales appeal to the busi' sautels, vice'president of passenger tem are going to be put to the up for TWA's Cosmic Contest Great Lakes Case, TWA seeks to nessman should have top priority. service, as one of the national test," Mr. Burgess stated. which closed two years ago in' provide service between Chicago A. V. Leslie, vice'president' judges at the "Bake'Off" held in Tracing the decline of the U. S. eluded many entries with the theme and Miami via Indianapolis, Louis' finance, in discussing the revenue the Beverly Hilton Hotel, Los maritime fleet from world suprem* of interplanetary travel through ville, Atlanta and Tampa. cost relationships of the first class outer space. Angeles. The only male judge acy in the late 19th century due (Continued on Page Two) among nine lady food editors, Mr. to public indifference, and the more The Cosmic Contest—a feature Desautels further strengthened recent ills of the railroads due to of TWA's thirtieth anniversary TWA's identity with fine food an era of suspicion and reform celebration in 1955—attracted a through personal interviews by the controls, the TWA president urged number of startling predictions writers. that thinking and attitudes of the which have already come true, in' past not be allowed to influence eluding the space satellite and ah*' TWA hosts on the flight were craft travelling 2000 miles an hour. Homeier, Ed Boughton, director of our approach to the problems of today. Also the vertical rising aircraft en' press relations, and Katherine visioned by many is now a reality Blanck, PBR Production staff The airline's recent request for a 6 per cent fare increase was in a military model. Most entries predicted that fu' flp lesigning menus and develop' turned down "with the same mis' trust that imposed rate regulation ture commercial transports would ing new dishes for the Jetstream be of enormous sise, 71 per cent service, TWA is drawing on the on monopolistic public utilities," Mr. Burgess said. betting on more than 500 passen- experience and culinary skill of gers. Although for some time mil' European chefs. Wine cards for "If the airlines are going to grow and prosper as virile contributors itary troop carriers have been de- the flights show the addition of fine signed to transport well over 200 sherries, a Medoc Bordeaux and to American progress, airline man' agement must be allowed greater men at a time, commercial jet Tavel Rose wines to other top' transports capable of carrying up drawer liquors, champagne and li' rate discretion with government intervention limited to those ex* to 178 passengers have been sue queurs now being served. For pas' cessfully flown and are on order sengers who prefer them, a choice treme cases where competition does not work." by TWA. of soft drinks and fruit juices is But many predictions wait to be offered. POLAR RECORD BROKEN fulfilled and officials believe that "Piece de resistance" on the Jet' LONDON—The new polar service somewhere in the mass of entries stream Ambassador dinner will be from the west coast is still break' is a forecast that will ring the bell a sirloin of beef especially prepared ing records. The non'Stop flight in 1985. All entries have been A SMILING GROUP OF TWA officials posed for the Skyliner camera for in'flight dining. Only prime from Los Angeles on Oct. 20 microfilmed and stored in a sealed during the recent sales symposium in New York. Shown (left to right) quality strip sirloin is specified reached London in only 16 hours vault encased in the rocket model are Capt. Don J. Smith, Chicago; Capt. George Hinton, Kansas City; for this entree. Final step in the and 36 minutes with Capt. R. H. on the roof of TWA's office build' president Carter L. Burgess; Pierre Desautels, vice-president passenger (Continued on Page Three) Talbott in command. ing in Kansas City. service; and E. O. Cocke, senior vice-president sales. SKTLIHER Blind Youngsters "See" SYMPOSIUM- (Continued from Page One) market, pointed out that the break' even load factor on first class Through Captain's Eyes flights with sleeper seats is of ne' cessity higher than on present non' sleeper seat flights. Thus an all' On Special TWA Flight out push must be undertaken to sell sleeper seats, he emphasized.