Vol:1 | Issue 4 | January 2015 For Private Circulation Only

PAGES 60

TIMES PASSED… TIME REMEMBERED hospitality Sector To Tap Ms. Shirin Batliwala The Quintessential Taj Lady New markets For Their Growth Page no 29

The pearl of Kochi-Le Meridien Saji Joseph General Manager, Le Meridien Page no 40

Hospitality Sector of turns bull- ish about their future Jaikant Shroff The increased amount of competition from Srilanka’s tourism and hospitality sector has forced the GM, Vivanta By Taj, ’s tourism and hospitality sector to look for newer avenues in order to keep up its pace of Begumpet, Hyderabad growth. The sector has decided to tap the unexplored and untapped markets like Russia, China and Page no 49 Japan for increasing their business potential. Page no 23

Riyaaz Amlani CEO and MD Impresario Hospitality Pvt. Ltd & President National Restaurant Association of Page no 53

Evergreen City of India: The state capital of Kerala has evolved into a major tourist destination for of domestic and foreign travelers thanks to the presence of beautiful beaches and other tourist attractions. Page no 34 Page no 46 BATHROOM FITTINGS: Delivering Blissful Experiences

sihra news | January 2015 3 EDITOR & COO* Sheldon Santwan Head-Editorial Operations & Special Projects Content Sumit Jha

Assistant Editor 07 | Editor's Desk P Kumar

EDITORIAL BOARD - SIHRA 08 | News Round-up Honorary Secretary T Nataraajan Advisor 21 | Katriya Hotel and Towers: R Rangachari The hotel with a difference Secretary General Elina Maller 23 | Coverstory: Kerala Hospitality MARKETING TEAM Sector To Tap New Markets For HYDERABAD Their Growth Regional Head (South) Y S Venkatswamy: 99897 50306 Editorial & Marketing Coordinator 29 | Times Passed… Md. Inkeshaf Ahmed Time Remembered MUMBAI Manager 30 | LED: The Silver Lining In Lighting Nilesh Argekar : 9867610986 Solutions Manager - Special Features Millind Pandhare: 9820847292 Senior Executive Sales 33 | 10 to Deal with Gen Y in Ajay Wadode : 8087127814 Hospitality NEW DELHI Regional Manager (North) 34 | Evergreen City of India: Umesh Sharma : 9810702275 Thiruvananthapuram MARKETING COORDINATOR Priya Tawade 37 | Snapshot DESIGN TEAM Creative Head Vishwanath Vanjire 38 | A connoisseur of food Senior Designer: Narendra Pardhi Photo Editor 39 | Catering to Millennials in the Anthony Azavedo Hospitality & Travel Industry: *Responsible for selection of news under the PRB Act What It Takes?

40| The pearl of Kochi - Le Meridien

42 | The name to reckon with - The Central Court Hotel

MUMBAI Sterling House, 5/7 Sorabji Santuk Lane, 44 | TFCI to play more proactive role in Opp. Dr. Cawasji Hormasji Lane, Dhobi Talao, Marine Lines (E), Mumbai 400 002 future Tel: 91-022-3027 2400 Fax: 91-022-3027 6192 Email: [email protected] 46| Bathroom & Fittings: Delivering Blissful Experiences

49| Hospitality Sector of Telangana turns bullish about their future

53| Expert Speak: The Evolution of Restaurant Business in India SOUTH INDIA HOTELS & RESTAURANTS ASSOCIATION M-1, Prince Centre, 709-710 Anna Salai Chennai - 600 006 55| How Hospitality Industry is Tel: 044-28297510/11/12 Leveraging the Big Data? Email: [email protected]

58| Appointment

Printed & Published by feature 4 January 2015 | sihra news

South India Hotels & Restaurants Association

outh India Hotels & Restaurants Association (SIHRA), a 63 year old preeminent trade Sassociation for the hospitality industry in southern India comprising the states of , , Kerala, and the Union Territory of Puducherry, SIHRA has large hotel and restaurant members base covering the smallest stand-alone restaurants to the largest 5-star deluxe hotels. SIHRA constitutes the southern region of the all India apex hospitality trade association – Federation of Hotel & Restaurant Associations of India (FHRAI) which presently has a pan India membership of around 4,000 members. Th e main objective of SIHRA is to encourage, promote and protect the interest of its member establishments. It has been rendering professional advice and assistance from time to time to all its members on topics of vital importance. SIHRA takes up the causes of its members with the various state governments as well as with other bodies and acts as the offi cial spokesman for the Hospitality Industry. It also acts as advisory body to the state governments in south India towards formulating their respective tourism policies. SIHRA regularly conducts professional development programmes and workshops to further enhance the existing professional knowledge and productivity skills of staff of member establishments to enable them to keep pace with the rapid developments in the hospitality industry worldwide. SIHRA’s Executive Committee consists of President of Honour, President, four Vice Presidents, Honorary Secretary, Honorary Treasurer and thirteen Executive Committee Members. Except for the President of Honour, all other offi ce bearers are elected annually. One-third retire by rotation and are eligible for re-election.

FOR MORE INFORMATION CONTACT: THE SOUTH INDIA HOTELS & RESTAURANTS ASSOCIATION M-1 'Prince Centre', 709-710,Anna Salai, Chennai-600 006. Tel : 91-44- 28297511,91-44-28297512 TeleFax : 91-44- 28297510 Email : [email protected]

Printed & Published by feature sihra news | January 2015 5

President's Message K SYAMA RAJU

Dear Members, have a great pleasure in informing you that the newly formed Th ere is a welcome development in the order issued by Telecom IState of Telngana has joined as a member of the South India Regulatory Authority of India (TRAI) in the prevailing tariff order Hotels and Restaurants Association (SIHRA). Some of the Hotels whereby hotels will be treated on a par with ordinary subscribers and Restaurants from this state are already the members of the putting an end to unreasonable discrimination. Th is was largely due association. Th e addition of the Telangana State has strengthened to the arguments put forth jointly by FHRAI and SIHRA before our presence before various forums. In order to have equal TDSAT on the issue. representation of southern states, your association has inducted Regarding the proposed legislation on Food Safety and Standard Mr G. Sudhiesh Kumar, the President of Kerala Hotels and Regulations introduced by the Centre, we have brought to the notice Restaurants Association, into the SIHRA as a special invitee. He of authorities various anomalies in the legislation with a request to will be representing Kerala in all the Executive Committee (EC) review the same. Th e authorities have agreed to our suggestions and meetings for 2014-15. Similarly, at FHRAI, Mr Randhir Bhandari, have postponed the amendment of the bill till February 2015 Regional Vice-President (South) and General Manager, ITC Grand In order to reach out to our members in Tier-II and Tier-III cities Chola, Chennai, has been nominated as a special invitee to the of various states, we are having our interactive and E.C. Meetings national association, He would represent SIHRA in all FHRAI E.C. in all these cities to enable the members to know the activities of meetings. the association, have greater participation and strengthen the Th e World Tourism Council (WTC), in its recent survey on membership base. the economic impact of travel and tourism sector around the Your Association has decided to revamp its website by introducing world, have forecasted 6.3 per cent growth in India in terms of a separate page for each state providing information of tax laws and increased tourist arrivals and suffi cient employment opportunities circulars issued by respective states .For this purpose, we purpose especially in the Hospitality sector in the year 2014. Th e forecast appoint leading web marketing service who has the expertise in was justifi ed by Ministry of Tourism’s statistics, which had pegged digital web design and social media management. the growth at 5.2 per cent in the foreign tourist arrivals in the year Government of India is keen to provide cleanliness, security and 2014 as compared to the year 2013. Th ere is an increase of 10 per proper facilities to the tourists visiting India. As an apex body of cent foreign exchange earnings in the Year on Year (YoY) fi gures hospitality sector of South India, Lets pledge our support to Clean during the same period. Th e ministry of tourism, Government India Mission by volunteering our expertise and resources for the of India, had given much thrust on tourist arrivals through their success of this noble national endeavour. Incredible India campaign. Recent introduction of E-.Visa facility Let me end the note with a sense of optimism that the Indian to 43 countries will facilitate foreign tourists to visit India without Hospitality Industry will have a bright future with increased much hassle. Th is historic decision will also enable the infl ux of occupancy and REvPAR in the coming years large groups of visitors to India .Th e Present Government at the Wishing you happy festive season centre has identifi ed tourism as one of the priority areas for India’s transformation for attracting more foreign investments. Union Department of Industrial Policy and Promotion (DIPP) has notifi ed revised norms for foreign investments on hotel properties. Th is will attract more foreign investors to invest on hotels with the aid of hotel chains thereby increasing the room for facilitating the infl ux of more number of visitors as expected by the ministry of tourism. Th e Government’s dialogue with the states on introduction of GST, K Syama Raju if succeeded, will make the tourist spending aff ordable and provide President, SIHRA an opportunity to stay longer.

Printed & Published by feature 6 JanuaryLook 2015 | sihra news no further for the Best in Hospitality News

INDIA.COM www.hospitalitybizindia.com is India’s Hospitality Biz is a monthly news & analysis only live news online portal (with hourly magazine reporting on and for the Indian updates), which provides quality hospitality industry. information to hoteliers and industry This magazine has a holistic focus and it consultants. Launched in December 2007, streamlines news and analysis relevant to this comprehensive website helps you this industry in a crisp format. The magazine source information, news, views, analysis, also has a combination of current news trends, features and best practices in the stories across each of the industry’s verticals Indian hospitality industry. backed by analysis and perspective.

For further information, drop us a mail on HYDERABAD Y S Venkatswamy: [email protected] | 099897 50306 NEW DELHI Umesh Sharma: [email protected] | 098107 02275 MUMBAI Nilesh Argekar: [email protected] | 098676 10986 Millind Pandhare: [email protected] | 098208 47292 FOR SUBSCRIBTION Rameshwari Salunkhe: [email protected] | 022- 67121875

Printed & Published by feature sihra news | January 2015 7

Editor's Desk P KRISHNA KUMAR Opportunities & Concerns

lthough it is still not a full-blown gush of emotions, at least a smile is back on the faces of many hotel Aowners and managers in the country. Th ere have been improvements in business environment, varying from marginal to commendable, depending on the markets, over the last six months, especially since the new government assumed offi ce. Th ere is at least a feeling within the industry that the ‘worst is over’ and ‘good times are ahead’. Th e tone and tenor of the political leadership have at least infused some fresh energy and boosted confi dence of sorts. So far, a lot has been driven merely on the basis of positive sentiments rather than concrete actions on the ground. However, there were signals to show that the Prime Minister and his team mean business and not mere political gimmickry. Th e move to expedite the implementation of Goods & Services Tax (GST), the decision to go the ordinance route to ease the land acquisition rules, set up an inter- ministerial committee to expedite the investment applications by the US investors, to get the labour reforms passed, etc., are explicit indicatives that the new government is not going to let down its ‘well-wishers’. Th e New Year holds a lot of promise for the tourism and hospitality industry. Th ey have a government to fall back on as it accords importance to the sector. Th e Union government has already taken the fi rst step by liberalising visa regime by introducing Electronic Travel Authorisation (ETA). Th e government has also announced a slew of initiatives to improve destinations in relation to cleanliness, safety and security, and hospitality. It has also set the ball rolling for the introduction of the much-awaited GST, which would address the multiplicity and excessive taxation that the tourism industry in general, and the hotel and restaurant industry in particular, is grappling with. Th e Prime Minister himself had made it clear a couple of days ago that his government is determined to bring a paradigm shift in the concept of governance by breaking down the silos that are traditionally built around ‘Avoid, Bypass, Confuse, and Delay’ (ABCD) to ‘Responsibility, Ownership, Accountability, and Discipline’ (ROAD). Th e Tourism and Hospitality industry in South India can go into the New Year with some degree of confi - dence as uncertainties that have been lurking around the industry in one of the key states for tourism, Kerala, in the name of prohibition, has dispersed for the time being. Th e hotel industry can heave a sigh of relief as sane sense prevailed in the political leadership of the State. It was also a victory of sorts for the travel and tourism industry in the State which remained steadfast in their opposition to the government’s lopsided liquor policy. Th ere has been a visible proactiveness among the southern states to develop and upgrade tourism infrastructure. Karnataka has announced the setting up of an SPV to develop tourism infrastructure on PPP mode. Aft er bifurcation, both Andhra and Telangana have started charting out tourism development plans in their respective areas. At this juncture, we wish our readers a Happy & Prosperous New Year!

P Krishna Kumar krishna.kumar@saff ronsynergies.in

Printed & Published by news 8 January 2015 | sihra news India unveils Visa on Arrival enabled by ETA for 43 countries

N a major decision, which is termed Ias “historic” by the travel and tourism industry, the India government today offi cially unveiled Visa on Arrival (VoA) enabled by Electronic Travel Authorisation (ETA) for citizens of 43 countries. Travellers who intend to travel to India can now avail ETA through nine airports in the country by a simplifi ed digitised procedure sitting in their homes. Th e application received real time will be processed at 40 counters set up by the Immigration Department and ETA will be issued for eligible applicants within 72 hours of the submitting the application.

Th e 43 countries which are eligible for Rajnath Singh (C) launching the VoA enable by ETA with Dr Mahesh Sharma ( second from left), Dr, Lalit K. ETA are Australia, Brazil, Cambodia, Cook Panwar (L), Anil Goswami (Second from Right) and Subhash Goyal (R), in New Delhi Islands, Djibouti, Fiji, Finland, Germany, Indonesia, Israel, Japan, Jordan, Kenya, “No other country in the world has the sightseeing, recreation, visiting family and Kiribati, Laos, Luxembourg, Marshall kind of geographical diversity India has,” friends, these travellers would also be able Islands, Mauritius, Mexico, Micronesia, Singh said. He lauded the eff orts of vari- to do casual business meetings, and short- Myanmar, Nauru, New Zealand, Niue, ous departments who worked tirelessly to term medical treatments, he said. Norway, Oman, Palau, Palestine, Papua implement VoA enabled ETA within a Th e Immigration Department has New Guinea, Philippines, Republic of short time frame. set up 72 dedicated counters at nine Korea, Russia, Samoa, Singapore, Solomon Dr Sharma said that as the country has airports—Delhi, Mumbai, Chennai, Kol- Islands, Th ailand, Tonga, Tuvalu, UAE, now opened its destinations for global kata, Hyderabad, Bengaluru, Kochi, Th iru- Ukraine, USA, Vanuatu, Vietnam. travellers, it is important that we are able vananthapuram, and Goa – to facilitate Th e ETA website—https://indianvisaon- to present a clean, safe and hospitable envi- and take care of ETA travellers. However, line.gov.in/visa/tvoa.html— was launched ronment for foreign travellers. Instead of these travellers will be able to depart from by Rajnath Singh, Minister for Home framing policies sitting in plush offi ces, the any international airport in the country. Aff airs, Government of India, in the pres- Minister said that it is imperative to visit the In his welcome speech, Subhash Goyal, ence of Dr Mahesh Sharma, Minister of destinations and interact with stakeholders President, Indian Association of Tour State with Independent Charge for Tour- to understand better the ground realities. Operators (IATO) said that it was “dream ism & Culture and Minister of State for Anil Goswami, Secretary – Home, Gov- come true” for the tourism industry in Civil Aviation, Government of India, in ernment of India, said that the intention is the country. Th e industry has been ask- New Delhi. Singh said that tourism has to facilitate legitimate travellers by strength- ing for liberalised visa regime for last 20 evolved as one of the “sun rise sectors” of ening the security framework through a years, he said. Dr Lalit Panwar, Secretary- the 21st century and the new government completely IT-enabled environment. He Tourism, Government of India, said, "Th e has resolved to make India a favourite des- said that travellers had faced issues with list includes nations like US, Germany tination for discerning travellers. However, the VoA facility launched in 2010 because and UAE which cover 40 per cent of our the country cannot reap benefi ts of global it was not IT integrated. Th e new system inbound arrivals currently. VoA, of course, tourism, unless we create better facilitation is fully digitised, simple and user-friendly, cannot be the sole source for growth in for those who want visit the country, he and therefore eliminates all the hurdles, he foreign tourist arrivals, but will certainly said. India has always fascinated travel- said. Th e Ministry of Home Aff airs also act as a key input to accelerate arrivals. lers, he said, citing various explorers who expanded the activities that a visitor can ETA makes destination India more attrac- visited India to seek spiritual wisdom. undertake by availing ETA. Besides normal tive for tourists". n

Printed & Published by news sihra news | January 2015 9 PATA Mart-2015 to be held in Bengaluru

HE 38th annual PATA (Pacifi c Asia T Travel Association) Travel Mart-2015 will be held in Bengalur this year. Th e newly appointed CEO of of PATA Mario Hardy revealed this. During his fi rst visit Delhi aft er taking over as the CEO of the organisation early last month, Hardy said that the event will have a completely new format. Th e event is being held for three days from September 6 to 8, 2015, “Th e format will be diff erent from earlier the earlier editions. Th ere will be full week of activity including Investment Forum, Technology Forum, Mario Hardy and Dr. Lalit Panwar, Secretary - Tourism, Governement of India ( centre), with PATA India Chapter Members in New Delhi dedicated Technology Pavilion, exhibition by local communities, etc. during the Mart,” about the PATA Adventure Mart scheduled was unable to “sustain the conversation” he informed. in the fi rst week of February in Bhutan, going with the youth aft erwards. In order A dedicated Technology pavilion is Hardy said that the event has already evoked to make the engagement regular, PATA will planned considering the city’s preeminence good interest. It will be followed up with be launching a programme ‘Young Tour- in IT, and PATA expects large participation another adventure event in November 2015, ism Professional Programme’, early next from IT companies. Hardy met with the at Legaspi in the Philippines, he said. year which is designed by young people, Tourism Minister, Secretary and offi cials He stated that his focus would be to attract he added. PATA also has plans to launch a of the Karnataka Tourism Department last youth into the assocaition to make it survive ‘Career Board’ so that member companies week to discuss the details of the Travel for another 60 years. Various programmes can post their job vacancies in that space to Mart. PATA Travel Mart 2015 is hosted by have been launched to engage the youth attract young job-seekers. Department of Tourism, Government of and attract them into the association, he Talking about issues of sustainability of Karnataka at the Bangalore International informed. Th e Internship Programme tourist destinations, Hardy advocated “wider Exhibition Center (BIEC). launched by PATA last February has attracted dispersal” of tourists to avoid clogging, ulti- Hardy, who is in Delhi to participate lot of young people, he added. While PATA mately creating sustainability problems at in the 40-year celebration of PATA India organises Youth Forum at every annual important destinations.. n Chapter, said that his priorities are to “add Travel Mart, Hardy said that the association value” to the membership by “improving the engagement” with members. Explaining the various initiatives taken by PATA in this Leela group bags two awards direction, Hardy said that the association had strengthened online tools to improve he Leela Palaces, Hotels and Resorts’ two luxury properties in Udaipur and Goa bagged the engagement level. “We have launched Tbagged awards at the just concluded Condé Nast Traveller India Readers’ Travel Awards our revamped website two weeks ago, which 2014.India’s only tented luxury spa, ESPA at The Leela Palace Udaipur, located on the has lot of added features. PATA has also banks of Lake Pichola, was voted as the ‘Favourite Hotel Spa in India’, and The Leela Goa, relaunched the newsletter – PATA Voice, the beachside luxury resort spread across 75 acres of green sanctuary and fresh water which gives lot of curated information to lagoons was awarded ‘Runner-up – Favourite Leisure Hotel in India’. members. We have also started online digi- The awards were conferred at a ceremony in New Delhi by the Chief Guest , Dr. Lalit K tal magazine – PATA Conversations – which Panwar, Secretary, Ministry of Tourism, Government of India.Commenting on the recogni- is more video based,” he said. He himself has tion, Rajiv Kaul, President, The Leela Palaces, Hotels and Resorts said, “We are delighted started writing a blog which will be a weekly that the discerning readers of Condé Nast Traveller have chosen two of our hotels as the feature. top favorites in India. This is testimony to our commitment towards service excellence Hardy informed that PATA has already and providing memorable experiences. We also deeply thank the Condé Nast Traveller scheduled “four anchor events” for the next India team for the thoughtful and touching tribute to our Late Founder Chairman which year to engage with the members. Talking made the evening particularly unforgettable for the entire Leela family.”n

Printed & Published by news 10 January 2015 | sihra news

Newly formed Keys Hotels starts Telangana state gets tourism minister operations in Tirupati EYS Hotels, a leading chain of dedicated for meetings and team events. he 29th state K mid-market hotels by Berggruen Other amenities include high speed Tof the country, Hotels, opened their seventeenth hotel in internet and a travel desk, which makes Telangana, has India at Tirupati in Andhra Pradesh. Keys Keys Hotel Vihas Tirupati an ideal got a new tourism Hotel Vihas Tirupati will be operated on venue for business gatherings or special minister. Ajmeeral a Keys franchise. Located in heart of the occasions. Chandulal, an MLA city, Hotel Keys Vihas is at convenient “Th e launch of Keys Hotel Vihas Tiru- of the ruling TRS distance from Tirumala Temple. Th e pati is yet another important milestone Government, was hotel is equipped with 58 spacious for Berggruen Hotels. It reaffi rms the aJMEEraL appointed as the rooms and three luxury suites. It boasts rapid growth story of the Keys brand. ChaNDULaL State Tourism Min- Tourism Minister, Telangana of unique themes and elegant colour We are excited about the Tirupati ister by state Chief palette of creams, golden and brown. property, and hope our guests too will Minister K Chandrasekhar Rao on December Th e rooms off er a perfect ambience be enthralled by the experience at the 16, 2014. . He would also look after the culture for both business travellers as well as hotel,” Sanjay Sethi, Managing Director department. The appointment of Chandulal has pilgrims. Th e multi-cuisine restaurant & CEO, Berggruen Hotels. come as a major boost for the tourism sector ‘Nine Flavors’ serves sumptuous cuisine Expressing his pleasure in the tie up of the state, The state has many historic tourist craft ed from the fi nest of ingredients with Berggruen Hotels, P. Rathnaiah, places in various districts besides Hyderabad and a splendid menu that changes with Owner, Keys Hotel Vihas, Tirupati said City. each season. that the partnership with a “young and Immediately after taking charge as the tour- Th e hotel also off ers two halls, each dynamic brand such as Keys Hotels” ism minister, Chandulal unveiled his plans for with the capacity of accommodating would help Vihas Hotel create a distri- the development of the tourism sector. He said up to 120 guests and equipped with bution footprint for its hotel business that an adventure tourism academy at Bhongir state-of-the-art audiovisual technology, through their sales offi ces nationally.n of Nalgonda would be set up by them. He said that they would also set up Shilparamam in Warangal and hold Telangana food festivals in Sarovar Hotels launch Mobile App all the districts of the state. He said that the tourist spots would be devel- AROVAR Hotels has rolled out their oped with an objective to attract more tourists to S mobile website m.sarovarhotels. the newly formed state and promote the culture com empowering guests to book a room and heritage of the state. at any of the Sarovar hotel while on ‘’We will develop all the tourist destinations the move. Th e mobile website features with international standards. The tourist spots a highly functional design aesthetic will be developed in such a way that they show- that includes a main menu as well as case the rich heritage of Telangana and also earn a drop-down menu bar that, with one tionships, building hotel brand, retain- revenue to the government,’’ he revealed. touch, allows guests to scroll through ing customers and encouraging repeat The minister instructed officials to prepare Sarovar’s presence in the country, make visits. Having a mobile friendly website special packages to attract foreign tourists. quick bookings, join Sarovar Rewardz and booking engine is now essential for Chandulal said that the third largest metro incentive programme, browse exclusive any hotel business,” said Ajay K Bakaya, city of the state and one of the sought after off ers, locate nearest Sarovar hotel and Executive Director, Sarovar Hotels. tourist destination, Warangal district, would much more. Sarovar Hotels & Resorts is a leading be developed into a tourist hub. He revealed “Th e large upswing in smartphone hotel management company with over that steps were afoot to introduce boating demand in the country highlights the 70 operational hotels in 48 destinations facility at the Laknavaram lake of the district. need to have an optimised mobile in India and overseas, under Sarovar The facility will be available for the tourists website for an ideal user experience. Premiere, Sarovar Portico, Hom- throughout the year. n Effi ciently managed websites can be the etel, Radisson, Park Plaza and Park Inn best medium for building client rela- brands. n

Printed & Published by news sihra news | January 2015 11 Ginger Hotels forays into Andhra Pradesh with first hotel at Visakhapatnam

OOTS Corporation, a subsidiary of hubs such as Araku and Lambasingi make R the Indian Hotels Company Limited it an ideal leisure destination as well. Com- (IHCL), launched their fi rst Ginger Hotel in menting on the launch PK Mohankumar, Andhra Pradesh at Visakhapatnam. Located Managing Director & Chief Executive Offi - at Dwaraka Nagar, the 72-room hotel is cer, Roots Corporation Limited said, “We easily accessible from key business and are delighted to be opening our fi rst Ginger leisure hubs in the city. All the rooms are Hotel in Visakhapatnam. Andhra Pradesh tive. Th e hotel off ers complimentary Wi-Fi smartly furnished designed to make guests’ represents one of the country’s fastest grow- to all resident guests helping the modern stay comfortable and convenient, therefore ing economies, and we are confi dent that business traveller to stay connected. Guests are equipped with mini-fridge, satellite Ginger Hotels will be able to cater to the can indulge in sumptuous Indian cuisine at television, self-controlled air-conditioner, increased tourism needs in the state. Our Red Salt - a multi-cuisine coff ee shop and an etc. strong budget hotel model off ers a blend of all-day diner. Th e entry of Ginger Hotels into the port comfort and effi ciency with excellent value Ginger Hotel - Vizag, is smartly priced city follows the recent announcement to will be an attractive proposition for business between INR 2499 to INR 2999 with an make Vizag a top international tourism spot and leisure travellers alike.” introductory off er of INR 2199. by developing the Vizag- Bhimli corridor Th e rooms are also furnished with a work- With the launch of its new hotel, Ginger with world-class infrastructure. Key tourist station to make business on the go produc- now has 31 hotels in its portfolio. n

Country Club launches mobile App Appeejay Group opens Hotel at Coimbatore ITH over 400,000 members across the peejay Surrendra Park Hotels , the W globe and over 40,000 adding every Apromoters of The Park Hotels, has year, Country Club Hospitality & Holidays launched their first property under the Limited has launched mobile application to off er ‘Zone by the Park’ at Coimbatore in seamless service to its members and keep them Tamil Nadu. The 56-key Zone by The updated with the latest off erings at the Club. Th e Park is located at the prime Kamarajar mobile app can be downloaded on smart phones Road in the city. Designed as ‘design- iOS (Apple) and Android operating systems, conscious, price-conscious’ brand informed Y Varun Reddy, Vice Chairman and Zone by The Park Coimbatore will be mid-segment ‘design- conscious, price COO, Country Club Hospitality & Holidays Ltd. positioned as mid-market hotel with an conscious brand’. We are delighted to Th e Country Club mobile application allows average tariff ranging between Rs 3,500 launch the first property of ‘Zone by The users to browse and locate updated Country and Rs 5,000. A social catalyst, ‘Zone Park’ in Coimbatore, which will cater to Club properties (Resorts, Hotels, Clubs and by The Park’ will be the starting point its design conscious customers. Our Fitness centres) all across the globe. Users can to enjoy the city and become a hub of vision is to have a slice of The Park in also view resort photos. Members can login social interactivity for modern business every city people travel to.” with their Country Club account credentials to and leisure travelers. “Zone by The Park has been created instantly view profi les, pay membership/annual Speaking at the launch, Priya Paul, as a place that is always on the move, is maintenance fee and book holidays real-time Chairperson, Apeejay Surrendra Park quick and efficient in its service to cater with instant confi rmation voucher, said Reddy. Hotels , said that the new brand is a to the needs of its target audience. Coim- “We are using technology to communicate our “new kind of Hotel” for a “new kind batore is an emerging tourist destination members since technology is the next big thing of traveler”. “Over the years we have attracting both modern and leisure travel- and need of the hour. Going forward this is the noticed a growing demand for a new lers. We are confident that Zone by The best way to have direct access with members.” kind of a hotel, for a new kind of traveler, Park will appeal to the consumers here Recently, Country Club rebranded and someone who is moving up the ladder and add value to their experience,” said renamed to Country Club Hospitality and Holi- and is at ease with themselves. Leverag- Vijay Dewan, Managing Director, Apeejay days Limited to refl ect the strong product off er- ing this opportunity, we have created a Surrendra Park Hotels. n ings to its members. n

Printed & Published by news 12 January 2015 | sihra news Lemon Tree Hotels opens third hotel in Hyderabad Hyderabad becomes the second city to have all the LTH brands after Delhi

HE Lemon Tree Hotel Company off er are 190 stylish rooms and suites that T opened their third property - Lemon help travellers unwind with their smart in- Tree Hotel, Gachibowli, in Hyderabad. room amenities, vibrant 24x7 multi-cuisine With the launch this hotel, the company has restaurant Citrus Café, a hip Recreation Bar become the largest owner of hotel rooms – Slounge, an eclectic pan-Asian restaurant said “We are delighted at scoring a hat-trick in the Cyberbad area of Hyderabad. With – Republic of Noodles, the rejuvenating Spa in Hyderabad and bringing the midscale this addition, Lemon Tree Hotels, currently – Fresco, a fi tness Gym and a open-air Swim- Lemon Tree Hotel brand to the city. Hydera- the third largest Indian hotel chain by asset ming Pool. Th e hotel also has a specially bad continues to attract business and leisure ownership in the country spreads its wings designed suite for its diff erently-abled guests. travelers throughout the year and this new in 26 locations across 15 cities in India. Th e hotel also houses a conference venue in venture in Gachibowli only underlines the Just 45 minutes drive from Railway Station 1,500 sqft . potential of this market and LTH’s success- as well as both the Domestic and Interna- Speaking at the launch, Sumant Jaidka, ful run here. We look forward to welcoming tional Airports, the 190-room Lemon Tree Chief Operating Offi cer, Lemon Tree Hotels guests to our third property in Hyderabad”. Hotel, Gachibowli, is strategically set in the heart of the fi nancial district and major IT hub of Hyderabad. IT majors like Microsoft , Wipro, , Indian School of Business, Polaris, CA Technology, ICICI Bank and Q-city, which houses a plethora of IT compa- nies such as TCS, Java, Amazon are in close proximity of the hotel. . With this launch, Hyderabad becomes the only city aft er Delhi to have the brand pres- ence of all the three Lemon Tree brands. On Hyatt Hotels to offer free CAI celebrates Wi-Fi access to guests new year yderabad based Culinary Academy S part of the company’s continued Barometer. “Internet connectivity is no longer Hof India has celebrated Christmas Aeff orts to evolve the guest experience an amenity. It has become an integral part of and new year with aplomb. The acad- by listening and responding to guest needs, travellers’ daily lives and basic expectation,” emy organized a fruit mixing ceremony Hyatt Hotels Corporation announced plans to said Kristine Rose, Vice President of brands ahead of the new year. The principal off er free Wi-Fi at all Hyatt hotels worldwide, for Hyatt Hotel Corporation. “Travellers of Oakridge International School, providing connectivity and convenience shouldn’t have to remember which brands Gustav J Gropp, Executive Chef of Park regardless of booking method or loyalty or locations off er it for free or the strings Hyderabad Chef Mandar Sukhtankar, programme participation. Free Wi-Fi will attached to get it.” Head of the Department of Culinary become available to Hyatt guests around the Hyatt hotels across many brands have Academy Akshay Kulkarni participated world in February 2015. Travellers will be able long off ered Wi-Fi at no charge to guests in in the programme. The theme for the to access free Wi-Fi on an unlimited number several of its brands and to elite members of fruit mixing was Shahi style. It is of mobile devices or laptops in Hyatt-branded the Hyatt Gold Passport loyalty programme. the first time in the history of Hydera- hotel guest rooms and social spaces. Expanding free Wi-Fi is part of Hyatt’s ongo- bad’s culinary sector, the Shahi style Th e hotel company has taken this step con- ing focus to make the guest experience more theme was selected. n sidering various surveys by Expedia and Trip seamless. n

Printed & Published by news sihra news | January 2015 13

Louvre Hotels to launch its Kerala Govt relaxes its Liquor Policy budget brands in India Liquor vends to be open on Sundays S per a news report in Th e uccumbing to pressure from various A Economic Times, Louvre Squarters, the Kerala Cabinet has Hotels, a European hotel group will announced major relaxation on the debut its budget brands - Campanile Liquor Policy implemented in the State and Premiere Classe next year in in August this year. As per the revised India. By 2017, Louvre Hotels targets policy, liquor vends and bars would 60 operational hotels in the country. function as usual on Sundays. The Th e group is aiming to invest over Cabinet also decided to entertain fresh $100 million (Rs 600 crore approx.) licence applications from 418 bars, to in the Indian hospitality space over the Hotels Group and Golden Tulip Hospitality operate as Wine and Beer parlours. next three years. Group. Th e new management has aggressive The Liquor policy of the government, Louvre Hotels was recently acquired by Jin investment plans, Singh added. In India, the which led to the closure of over 700 bar Jiang International Holdings, China's biggest hotel chain owns brands like Royal Tulip, hotels as well as total ban on liquor ser- hotel company, from US investment group Golden Tulip and Tulip Inn. vice in the state on Sundays, had drawn Starwood Capital. Th e new owners have According to a recent note by prop- flak from various quarters including the asked us to put together a plan to acquire erty consultancy JLL, Chinese investors Tourism industry in the State. There were assets in India and grow the brand inorgani- are pumping money into cities that attract indications from the political leadership cally rather than organic, said Vimal J Singh, Chinese tourists, who are going abroad in in the state in the last couple of weeks Managing Director-South Asia, Louvre greater numbers. n about withdrawing some provisions con- India’s first Disneyland likely to be built in AP NDHRA Pradesh government is A reportedly planning to set up the fi rst Disneyland in the country. It is currently holding discussions with a private investor regarding land and other requirements for setting up Disneyland, which is similar to the one in Paris. sidering the “practical aspects” of the While talks are still in the initial stages, issue. The government had constituted the state government is actively pursuing the a two-member committee comprising matter. Disneyland is among the many initia- Secretaries of Labour and Tourism to tives planned by the government to tap the delve into the impact on employment state’s tourism potential. ism in an attempt to increase revenue. and tourism in the state because of the As part of the tourism initiative, develop- Andhra Pradesh government under Chief policy. ments of convention centres similar to the Minister N Chandrababu Naidu is expected The Liquor Policy of the government Hyderabad International Convention Centre to detail these initiatives in the tourism to ban all bars below the five-star clas- (HICC) have also been planned in Tirupati, mission document, which is to be released sification had evoked serious political Vijayawada, and Visakhapatnam. Andhra later this year. Th e state government, in the debate in the state. The policy was Pradesh would also be home to many theme mean time, has received the fi nal draft of questioned by the hotel and bar owners parks and promote water sports, Cruise the tourism policy to regulate the tourism associations and the government had to Tourism, Spiritual Tourism, and Beach Tour- investment. n reverse many of the decisions in the last couple of months. n

Printed & Published by news 14 January 2015 | sihra news

Medical Tourism. He noted that Indian Separate body essential to healthcare providers were providing qual- ity par excellence at aff ordable cost, and boost Medical Tourism: GoI that is what was attracting foreigners. Describing cleanliness, security, and hospitality as the key factors determin- ing tourism, the Minister informed that as part of the Swachh Bharat campaign, a huge cleanliness drive would be undertaken at all key tourist destina- tions, including hospitals. Similarly, for security purposes, various schemes are being devised including a nationwide Dr MahEsh sharMa 24x7 helpline. Minister of State with Independent Charge for Tourism Th e Minister felt that it was important and Culture and Minister of State to be aware of the image we are building for Civil Aviation, Government of India on the world stage and only eff orts by all stakeholders would ensure that the DDRESSING the 11th India the rate of 30 per cent, he said, as per a image is a positive one. In this regard, he AHealth Summit organised by the release. felt that every satisfi ed medical tourist is a Confederation of Indian Industry (CII) Dr Sharma said that Medical Tourism as great ambassador for India back home. in New Delhi today, Dr Mahesh Sharma, a sector will be propagated and promoted Earlier, welcoming the Minister, Dr Minister of State with Independent Charge in all Indian tourism directorates and Naresh Trehan, Chairman, CII National for Tourism and Culture and Minister other fora. Committee on Healthcare and Chairman of State for Civil Aviation, Government Th e Minister added that medical visa and Managing Director, Medanta-Th e of India, acknowledged the need for a on Electronic Travel Authorization (ETA) Medicity, had pointed out the need for separate dedicated body to boost Medical was already being provided to SAARC a collective eff ort to raise the image of Tourism. Th is, he felt, was essential given countries and would soon be extended. healthcare in India. the high growth potential of Medical He assured the medical fraternity of all Th e sector was valued at USD three bil- Tourism. No other sector is growing at possible help in realising the potential of lion and as many as 8.5 million patients. Importantly, Dr Trehan informed that the sector was still growing at 20-30 per cent. Th is provided an exceptional opportunity JW Marriott opens resort in India both for the healthcare provid- W Marriott Hotels & Resorts opened ers as well as the tourism sec- Jits first resort in India, the JW Mar- tor, he stated. Contrary to other riott Mussoorie Walnut Grove Resort & sectors, this was one area where Spa. The hotel is located in the hill sta- India still had a ten-year advan- tion of Mussoorie, at the foothills of the tage over China, he said. Garhwal Himalayan ranges. The hotel Dr Trehan requested the boasts a sophisticated, elegant and Minister to streamline the chic style, amidst a surreal ambience process of Medical Tourism of lush mountains and historic walnut visas and impress upon the plantations. The hotel’s interior and ex- diplomatic missions to be more terior design was inspired by its natural sensitive and accommodative surroundings – the stunning Himala- privacy of their own rooms. This new in this regard. yan Mountains. All guestrooms feature 115-room luxury resort is located just Th e two-day CII Summit had the theme private balconies, inviting guests to 290 kilometers (approx. 280 miles) ‘Health for All—Call to Action’, and was enjoy stunning views of the surround- from New Delhi and 60kilometers (ap- attended by government representatives, ing hills and gardens, as they breathe prox.40 miles) from the nearest airport healthcare professionals, allied healthcare in the fresh mountain air, from the in Dehradun. n service providers, and media. n

Printed & Published by news sihra news | January 2015 15

Les Roches International School confers ‘Innovation Award’ to Omer Kaddouri, President and CEO, Rotana OTANA’S President and CEO, Sonia Tatar, CEO of Les Roches Global. ROmer Kaddouri was recognized “Th ose awarded represent the best of our by Switzerland’s prestigious Les Roches school and embody not only the excellence International School of Hotel Management of our curricula but the values we instill in with an Innovation Award for his them. Although in very diff erent stages in outstanding contributions to the hospitality their careers, they have each demonstrated industry. Th e award was presented at a gala how to be entrepreneurial, innovative and dinner and alumni awards ceremony held concerned about those around them. Th ey on the sidelines of ‘Breaking Boundaries make us proud.” in Education’ a conference hosted by Les gramme, which targets ambitious college Founded in 1954, Les Roches Inter- Roches to celebrate its 60th anniversary or university graduates as well as passionate national School of Hotel Management which brought together global leaders in existing colleagues whom Rotana believes was ranked in 2013 among the top three the hospitality industry. have a bright future. Since graduation, Kad- hospitality schools worldwide for prepar- Kaddouri, a 1986 Les Roches graduate, douri has gained a wealth of experience in ing students for an international career was recognised for his many initiatives various fi elds of hotel management and has in hospitality management in a survey involving the retention and succession worked with many international chains. conducted by Taylor Nelson Sofres (TNS) plans for Rotana’s talent. One of his major “Th e measure of our success lies in the Travel & Tourism (U.K.), the world’s accomplishments is the TAROT (Th e exceptional career paths and leadership largest provider of custom research and Accelerated Refi nement of Talent) Pro- accomplishments of our alumni,” said analysis. n

Dusit International announces new Hotel School MTDC ranked No 1 tourism board based on ASEAN Competency Standards among India’s best performing USIT International’s pioneering transferable to higher education public sector enterpises D Education division, responsible institutions throughout the country. for Th ailand’s fi rst hospitality school, Th e Dusit Th ani Hotel School will aharashtra Tourism Development Corpora- Dusit Th ani College, and a fi rst- be located in central Bangkok and Mtion (MTDC) has been recognised as the of-its-kind joint venture with Le off er up to 1,300 students 7,000 square number one tourism board among India’s best Cordon Bleu Dusit Culinary School, metres of learning space, including: 9 performing Public Sector Enterpises (PSEs). In announced another fi rst for the local classrooms, 2 language laboratories, 2 the quarterly review of India’s PSEs, held in New hospitality education fi eld. As per IT laboratories with the latest industry Delhi, MTDC ranks number one. MTDC won the TravelDailyNews.asia, Dusit will soft ware programs, 3 demonstration award for ‘Tourism PSE of the Year’ and is the launch the new Dusit Th ani Hotel kitchens, 3 practical kitchens, and first and only tourism board to get this apprecia- School in late 2015, Th ailand’s fi rst mock-up rooms of key hotel areas, tion, as per a release. hospitality school based on ASEAN such as front offi ce, housekeeping, MTDC is promoting the tourism brand ‘Maha- Common Competency Standards for restaurant, and bar. rashtra Unlimited’, and for the campaign – ‘Maha Tourism Professionals. Th e school Th e school’s curriculum has been Hai ’ - is also appreciated as the Best will off er a complete curriculum at designed with diff erent entry and Tourism Brand Media Campaign. The award was both certifi cate and diploma levels, exit points, allowing for a fl exible received by Sunil Kungeri, Manager, Marketing covering all areas of hotel operations. programme students can tailor to MTDC, at the event held in New Delhi. It will be operated separately from suit their professional goals. No Commenting on the occasion, Sanjay Dhe- Dusit Th ani College where those matter which path they choose, they kane, Senior Manager, Publicity & PR, MTDC, wishing to further their studies may will acquire the necessary theoreti- said, “This is a result of planned, focused, and transfer their credits to enroll in the cal and practical knowledge to enter aggressive marketing for two years. We are college’s Bachelor and Master Degree the hospitality fi eld upon graduation proud of being a trendsetter in the tourism in- programs. Additionally, credits from anywhere in the ASEAN economic dustry through various innovative promotional the Dusit Th ani Hotel School are community. n

Printed & Published by news 16 January 2015 | sihra news

MoT’s international media campaigns rated excellent: Study NTERNATIONAL media campaign bookings to visit India Year Perspective Plans for I undertaken by the Ministry of Tourism in the coming year aft er States/UTs. Preparation of (MoT), Government of India, were rated watching the Incredible 20 Year Perspective Plans as excellent in terms of quality, theme and India campaign adver- was commissioned with the appearance, with the overall perception tisements. objective of development being rated as good, according to a recent To facilitate develop- of tourism in the states in a study. Th e ‘Assessment of International ment of tourism in a systematic manner. Media Campaigns of the Ministry of systematic and holistic Th ese perspective plans, Tourism’ study was conducted in USA, manner, MoT had com- which give action plans for France, and Australia to assess the impact missioned preparation of tourism development in the of these campaigns launched in these 20 Year Perspective Plans for States/Union short- and long-term, were sent to the countries from August 2011-March 2012, Territories (UTs) at the beginning of the state governments/UT administrations as per a PIB release. 10th Five Year Plan. During the Plan, an to guide them in initiating action for Th e fi ndings of the study also revealed overall allocation of Rs 20 crore was made development and promotion of tourism. a positive impact of Incredible India cam- for the Market Research activities, includ- Th is information was given by Dr Mahesh paigns on the targeted masses. Th e survey ing 20 Year Perspective Plan. However, Sharma, Minister of State with Indepen- covered travelers planning to visit other no separate allocation was earmarked for dent Charge for Tourism and Culture countries in the coming one year, which preparing the 20 Year Perspective Plans and Minister of State for Civil Aviation, revealed signifi cant impact on respon- for States/UTs. An expenditure of Rs 2.70 Government of India, in reply to a starred dents, who decided to change their travel crore was incurred in preparing the 20 question in the Lok Sabha recently. n

Dr Jyotsna Suri takes over as Delhi & Mumbai top tourist President of FICCI destinations of 2014: Wego r Jyotsna Suri, Chairman & Managing Director, RAVEL search site Wego has shared the company’s top fi ve DBharat Hotels (Lalit Suri Hospitality), has been ap- T most popular searches for 2014 as well as their regional pointed as President of Federation of Indian Chambers market observations of travel trends during 2014, and key of Commerce and Industry (FICCI). The announcement predictions for 2015. According Wego, business travel users of the appointment was made at the conclusion of the in India have placed Delhi and Mumbai on the top domestic Chamber’s 87th Annual General Meeting here over the travel destinations this year, while Goa, continues as a favourite weekend. She succeeds Sidharth Birla to the top po- amongst holiday travellers with all the top fi ve domestic hotels sition. Prior to this, Suri was Senior Vice President of located in state. FICCI. South East Asian cities again top Wego’s most popular inter- Dr Suri has been Chairperson of the FICCI Tourism Commit- national destination list, with Dubai is on the number two spot. tee for the last five years and the only woman at the position, Jackson Fernandez, Managing Director, Wego India, said, “New and has also been the only Indian member on the Interna- domestic airlines, expansion of route services and attractive dis- tional Executive Committee of the World Travel and Tourism counts will continue to add a zing to this sector, while improve- Council (WTTC), and Executive Member of Hotel Association ments in infrastructure will help the domestic travel market grow of India. Under her direction, FICCI introduced ‘The Great with travellers seeking out new serviced destinations. Inbound India Travel Bazaar’ in 2008 and ‘The Great Domestic Tourism tourism will take a leap forward with the recent introduction of Bazaar’ in 2011, both of which have become keenly-awaited visa on arrival extended to 43 countries.” events in the annual calendar of travel and tourism business Currently an undersupply of around 150,000 hotel rooms in interactions. India, especially in the budget segment, should see a growth in Harshavardhan Neotia, Chairman, Ambuja Neotia Group, these types of properties in 2015, Wego said in its outlook. Out- is the new Senior Vice President of FICCI, while Pankaj R bound travel will continue to also grow in the upcoming year, Patel, Chairman & Managing Director, Zydus Cadila - Cadila supported by the burgeoning and affl uent middle class, Wego Healthcare, is the the new Vice President. n added. n

Printed & Published by news sihra news | January 2015 17

Union Ministry of Culture to organise 'Festivals of India' shows in more countries

The Ministry will convert museums into tourist destinations About the ‘Adarsh Smarak’ programme, Singh said that HE Ministry of Culture, Government celebrations organised by the it will be implemented on a T of India will take the Festivals of India Union Ministries of Tourism public-private partnership programme to more overseas destinations and Culture in Delhi today, mode. Th e Ministry of Cul- in the coming year. Considering the huge Singh said that there is need to ture plans to rope in corporate impact created by the show in ASEAN promote important museums as entities for this programme under countries like Laos, Cambodia, Th ailand, tourist destinations by integrating the Corporate Social Responsibility (CSR) Vietnam, Singapore, Japan, and China, the activities of both departments. Th e Ministry initiatives. “We want to involve all stakehold- department is planning to organise similar of Culture launched ‘Swacch Bharat - Swacch ers, including tour operators, tourist guides, shows in Malaysia, Indonesia, and Myanmar Smarak’ campaign and ‘Adarsh Smarak’ pro- transport operators, etc., for this programme,” in the next leg, informed Ravindra Singh, grammes on the occasion. Th e Ministry also he added. Secretary - Culture, Government of India. He launched an e-booking portal for Taj Mahal Th e Ministry of Culture has identifi ed 25 said that the number of cities to be covered and Humayun’s Tomb. monuments in the country to be elevated in each country will be determined by the Singh said that all the ticketed monuments as ‘adarsh’ (model) monuments, which will size of the country. “We have even covered will be brought under the e-booking system be provided with facilities including Wi-Fi 22 cities in some countries,” he said. by April 2015. Th ere are around 100 ticketed access, interpretation centre, signages, secu- Speaking at the Good Governance Day monuments in the country. rity, etc. n

Costa Coffee to delight Cruise Club to represent Coral customers with new products Princess Cruises in India osta Coffee is all set to celebrate Cthe festive season across outlets in Will offer packages to the Great Barrier Reef in Australia metro cities like Delhi, Mumbai, Chen- nai and Bengaluru with the introduction ruise Club Vacations Pvt Ltd Barrier Reef is an once-in-a-lifetime of exciting new beverages and desserts C(Cruise Club), a cruise specialist experience for most travellers. With for the festive period leading up to in India, has announced its partner- only a few precious days to discover Christmas and New Year. ship with Australian small ship and the region’s natural wonders making Costa ‘Festive Delights’ includes expedition cruise line, Coral Princess the most of your time is important. luxuriant desserts which will add flair Cruises, stated a release. As the India Only when you experience the Reef and flavour to the celebrations this Partner for Coral Princess Cruises, with Coral Princess Cruises will you festive season. Costa’s festive des- Cruise Club will offer three-, four- and awaken each morning at exclusive sert range includes the brand new seven-night Great Barrier Reef cruises; reef moorings, with the very best cor- Cherry Almond Muffin - a nutty and giving an opportunity to discover Aus- al gardens, rainforests and secluded indulgent muffin, made with imported tralia’s ancient outback on an expedi- tropical islands right outside your dark cherries enhanced with the crunch tion to the Kimberley region or Cape window.” of wholesome almonds and all new York and Arnhem Land. For those will- He added, “Starting from AUD Salted Caramel Chocolate Log – rich ing to venture further into the South 1,600 per person, these are truly and moist salted caramel enclosed in a Pacific, they can discover Papua New value-for-money experiences, with cake, topped with dark chocolate truffle Guinea, the Spice Islands and Raja accommodation, all meals, and most and caramel chocolate candy. Ampat, and explore the island culture activities included. With a maximum Also on offer is Costa’s festive drinks of Melanesia and New Zealand. of 50 guests on board, you are guar- range that includes Hot Spiced Apple, Tarique Hussain, Co-founder, anteed a personalised Great Barrier Salted Caramel Latte ‘ Sticky Toffee Cruise Club, said, “A visit to the Great Reef experience.” n Latte’, etc. n

Printed & Published by news 18 January 2015 | sihra news

UNWTO, ATTA release 'Global Report on Adventure Tourism HE United Nations World Tourism thermore, with careful and responsible TOrganization (UNWTO) and management, Adventure Tourism off ers Adventure Travel Trade Association eff ective development opportunities to (ATTA) have released the ‘Global Report countries looking for new and sustain- on Adventure Tourism’, which provides able sources of growth,” he added. insight into the close relation between “Th is report signifi es UNWTO's Adventure Tourism and Responsible recognition of Adventure Tourism's Tourism, stated a release. Th e report is contribution to the sustainable future of the fi rst approach by UNWTO on the tourism,” said Shannon Stowell, Presi- Adventure Tourism segment. well as a discussion of current trends. dent, ATTA, who provided a summary ATTA, a UNWTO Affi liate Member, Th e chapters include topics like Industry for the report. “It provides a background has provided key inputs in this report to introduction; global trends in Adventure underlining the potential for destina- help increase awareness among the global Tourism; Adventure Tourism Industry tions around the globe that are looking tourism sector on the core values of Structure; Local Economies, Communi- for ways to create sustainable economic Responsible Tourism. Th e report allows ties and the Environment; Adventure tourism models protecting people and all tourism stakeholders to work from a Tourism Operational Standards and Cer- places,” Stowell added. common base of understanding in one of tifi cations; Risk Management in Adven- Contributors to the report include the most progressive forms of tourism, ture Tourism and Sector Challenges, industry specialists Natasha Martin and which both organisations believe will Opportunities and Initiatives. Keith Sproule, and Christina Beckmann develop into the industry standard. “Th is report provides critical insight and Nicole Petrak of ATTA. Also fea- Th e report, an eight-chapter overview into one of the most dynamic segments tured are several UNWTO partners and of the current Adventure Tourism indus- driving tourism´s growth,” said Taleb Affi liate Members off ering topical per- try, provides a history of the segment as Rifai, Secretary-General, UNWTO. “Fur- spectives. n

RoomsTonite.com Launches Hotel Booking Mobile App App offers up to 45 per cent discount on hotel bookings Karthick Prabu, Chief Product Officer, RoomsTonite, added, “RoomsTonite engaluru-based RoomsTonite. empowers hotels to automate the sales Bcom has launched a hotel booking process down to the last room. We are mobile app for the benefit of travellers. adding new hotels every day to the app, The mobile app–RoomsTonite, can be our stringent quality check process en- downloaded on android-based smart- sures only good hotels are listed on the phones and targets frequent business app.” travelers and impulsive holiday-seek- RoomsTonite offers real-time inte- ers. gration with hotel’s booking system Suresh John, Founder and CEO, which eliminates chances of human RoomsTonite, said, “We are pleased error in the last-minute reservation pro- to launch India’s first mobile app for cess. Hotel rooms can be booked for last-minute hotel room booking. With the current day and next day and valid RoomsTonite, people can now book for up to three nights. Payments in the hotel rooms on the go, at attractive rates, the mobile app offers discounts of app are handled by a secure payment prices.” up to 45% on hotel bookings. The com- gateway. The app can be downloaded RoomsTonite offers hotel rooms at pany has tied up with over 600 hotels fromhttps://play.google.com/store/ competitive prices to its users. Designed across 120 locations in India and are apps/details?id=com.idsNextRoom- to ensure that customers get the low looking at partnering with many more. sTonite.RoomsTonite&hl=en n

Printed & Published by news sihra news | January 2015 19

The Ritz-Carlton, Bangalore gets a new GM VFS Global appoints HE Ritz-Carlton Vinay Malhotra as COO T Hotel Company L.L.C. FS Global has announced the appointment of Vappointed Vinay Raghu Menon as the General Malhotra as the Manager of Th e Ritz-Carlton, Chief Operating Bangalore. With a career Officer (COO) for spanning over 16 years across South Asia region, Australia, Asia, Middle East effective January 1, and the United Kingdom with 2015. South Asia is international hotel brands, an important region ViNaY MaLhOTra Menon is a Australian native. for VFS Global and Chief Operating Officer (COO) Rising from an F&B back- are committed to be one of the best hotels in his key focus areas for South Asia region ground, Menon’s most recent role was as the world,” said Menon. include evolving business strategy, the General Manager of Th e Ritz-Carlton, Th e Ritz-Carlton, Bangalore is a 277- managing key client relationships, and Shenzhen, China prior to which he was the room, fi ve-star luxury property, which off ers business development. He will be based Hotel Manager of Th e Ritz-Carlton & JW exquisite restaurants, extensive meeting and in New Delhi. Marriott Hotel, Beijing. He is a graduate of fl exible events space, a luxurious spa, an Malhotra holds an MBA degree from International College of Hotel Management outdoor swimming pool and high- end retail Bradford University, UK , and his experi- Australia. boutique. In addition to spacious rooms and ence spans over two decades in the travel “Bangalore is a vibrant and exciting city suites, the hotel features Th e Ritz-Carlton industry. He has been a part of VFS Global and I am proud to be a part of the fi rst Ritz- Club, a private fl oor accessible only by eleva- since 2013, and will continue his role as Carlton hotel in India. We will continue to tor key and off ering light fare and dedicated Global Head for Dubai Visa Processing take service excellence to new heights and concierge service throughout the day. n Centre (DVPC). n

TSTDC opens Reservation Counter DY Patil University at Shamshabad Airport Mumbai to host Indian Hospitality ELANGANA Tourism Congress (IHC) T Minister Ajmeera Chandulal has inaugurated the State’s tourism ndian Hospitality Congress (IHC), a information and reservation counter Inon-profit organisation of tourism and at domestic arrival area of Rajeev hospitality academia in the country, will Gandhi International Airport in organise their annual national confer- Shamshabad. He was accompanied ence between February 5 and 6, 2015 at by the Managing Director of School of Hospitality & Tourism Studies, Telangana Tourism Development DY Patil University, Mumbai. The con- Corporation (TSTDC) Sumeet ference with the theme, ‘ Prospects & Singh and Executive Director K. Challenges faced by Hospitality Industry Anji Reddy and CRM. Th e special towards their role in Tourism Growth’, will counter was opened to help domestic be attended by academia, students and and international tourists to fi nd out people from the travel , tourism and hos- information related to the best and pitality industry. As in previous years, IHC important tourists destinations in the state and extend reservation services to visit to all such will honour individuals and organizations destinations. Th e counter would also help the state government to promote the activities who have shown exemplary dedication of the state tourism department across the world by distribution of booklets, leafl ets and and commitment to the travel, tourism brochures published by the TSTDC to the visitors of the state. Th e tourism department has and hospitality industry. The last date for already chalked out ambitious plans to promote the tourism sector in a big way. n nominations is January, 15.

Printed & Published by news 20 January 2015 | sihra news MoT aims at one percent share in global tourism arrivals INISTRY of Tourism, Government pronged strategy is being worked out. Th e i.e., Ganga circuit, Krishna circuit, Buddha M of India is planning to achieve focus of the Government is on improving the circuit, North East circuit, and Kerala circuit, one per cent share in global tourism cleanliness, hospitality and safety aspects of the Minister explained. Elaborating the new before the end of 2015. Th e ministry Tourism, he added. Also the synergy of the initiatives, Dr. Sharma said that a ‘Cruise has decided to take up many innovative three Ministries i.e., Tourism, Culture, and plan’ will be ready for implementation soon. activities to achieve the target. Minister of Civil Aviation will be improved substantially Similarly, a comprehensive plan will be pre- State of Tourism (Independent Charge), to take tourism to new heights, he said. pared with the Ministry of Environment and Culture (Independent Charge) and Civil Highlighting the aspect of accessibility, Forests for promoting wild life tourism. Aviation, Dr Mahesh Sharma said that the the Minister said that good connectivity to Dr Sharma said that since Dhabas along Government has set a target to achieve one tourist destinations is the key factor for the highways are very popular among tour- percent share in global tourism arrivals by improving tourism. Th e Ministry of Tourism ists, the Dhaba owners will be trained to next year. He was speaking at ‘Make in India’ has allotted Rs 500 crore for the development provide hygienic food to tourists and travel- National Workshop on Tourism, Media, and of theme based tourist circuits. Accordingly, ers. Similarly, the souvenir industry should Entertainment in New Delhi. Dr Sharma the Tourism Ministry has drawn plans for be developed to give fi llip to local skills and said that to achieve this target a multi- the development of fi ve important circuits, craft smanship. n

Dubai’s Emaar Hospitality Golden Tulip Hotels to open four Group to foray into India new properties in South Asia olden Tulip Hotels will open four new hotels in South AE BASED Emaar Properties, which has presence in the GAsia under Golden Tulip and Royal Tulip brands in U residential and commercial property space in India through Quarter one of 2015. While three of the upcoming hotels its joint venture, is now eyeing the hospitality sector. In India, Emaar are in India, one will be in Bangladesh. The upcoming prop- Hospitality Group plans to operate hotels under its fl agship brands ‘Th e erties are Golden Tulip Neemrana (Rajasthan), Golden Tulip Address Hotels and Resorts’ and ‘Vida Hotels and Resorts. (Vasundhara, UP- Delhi NCR), Royal Tulip Luxury Resort “We are open to management agreements in India and are exploring Kufri, Shimla (Himachal Pradesh) and Royal Tulip Luxury opportunities to set up our hotels in the country,” Chief Operating Offi cer Resort Cox Bazaar Bangladesh. Royal Tulip is a 5-Star of Emaar Hospitality Group Philippe Zuber said. He also added that brand and Golden Tulip is a 4-Star brand. they are aiming to their competencies in managing fi ve-star premium “We have seen rapid growth over the last one year and hotels under Th e Address Hotels and Resorts brand, as well as boutique we continue to strive to maintain the same. Year 2015 for lifestyle hotels under the Vida Hotels and Resorts brand. the group looks promising with launch of 4 new prop- According erties under 4 star/5 star categories in Q1 – 2015. Our to Zubair, the goal is to create a portfolio of hotels that showcases our Address Hotels strong brand reach with clear positioning along with in- and Resorts, novation to optimise customer experience. Our constant chooses central endeavour is to target growing cities across India with locations and ample business and leisure potential. We are investing in off ers customers building our infrastructure and human capital to provide access to the best support to all our hotels,” said Vimal J Singh, Managing in entertainment Director, Golden Tulip Hotels – South Asia. and leisure. Th e Commenting on the development trends, Singh said Address marked that almost 80% of the new developments that has hap- its entry into the international market with its fi rst full-fl edged hotel pened over the last decade has been in the mid-market/ and serviced residences in Turkey, currently being developed. It has also budget segement, and the trend will continue as smaller expanded to Egypt and Nigeria, and will be opening soon Th e Address townships, pilgrim centres, corporate centres evolve. Masai Mara in Kenya. Emaar Hospitality Group is also gearing up for “The growth in this segment is huge and India is rapidly the World Expo 2020 in Dubai, and is supporting the Emirate’s Tourism growing with a huge percentage sitting right at the bottom Vision 2020, which hopes to attract 20 million visitors annually by the of the pyramid,” he said. n turn of the decade. n

Printed & Published by feature sihra news | January 2015 21 Katriya Hotel and Towers The hotel with a difference The hotel is coming up with 600 bedded hospitals at Bachupally area of Hyderabad to promote Medical Tourism in a bigway.

DVs sOMaraJU SIHRA (EC) Member and Executive Director Katriya Hotel and Towers

here is hardly any connoisseur of food, who has not come government for the growth of industrial sector of the state would Tacross Katriya Hotels and Towers in Hyderabad. Th e hotel’s also help the industry to tap untapped business terrain in future. name is synonymous with elegance, beauty and delight across the "Th estate government is going overboard to promote its intentions city..Located in the heart of the city, the hotel acquired its unique to encourage the growth of industrial sector in a big way. Th e state name by taking an inspiration from the family name of Gautam government has also come up with a unique industrial policy in a Buddha. Katriya in Irish language also means "delightful. Th e very short span of time knowing the importanceof the industrial growth name drives the management of the hotel to provide optimum of the state. It is a great development for the entire hospitality sector. customer delight with utmost commitment and dedication to its Th e growth of industrial sector in the state will also play a vital role customers and visitors. in the development of the hospitality sector," he emphasized Led by a dynamic leader DVS Somaraju, the Executive Director Revealing his ambitious plans for the growth of Katriya hotel, of Katriya Hotel, the renowned hotel has witnessed a lot changes in recent times especially aft er the formation of separate Telangana state. In an exclusive interview to Md Inkeshaf Ahmed, Somraju, who is also the executive committee member of the South India Hotels and Restaurants Association, has predicted a windfall of revenues for the hospitality sector in the next one year as the contentious issue of formation of the state is over. “Th ere is no doubt that the hospitality sector would register an impressive development in coming days in the Telangana state. Th e industry has suff ered a lot due to the uncertainly that prevailed over the issue of the bifurcation of the state. But, the contentious problem has fi nally come to an end with the formation of the separate Telangana state. We expect that all the hotels from the city would perform well in coming days. Th e ED further added that the aggressive campaign of the state

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by the group will be etched in the history of the state as no other hotel group has taken up such a novel initiative. “Th e main objective of the project is to promote medical tourism in a big way in the state. We have launched the project aft er conducting a comprehensive research Somaraju said that they had already survey with all the stakeholders on the issue. renovated their existing restaurants to attract The state government is going It is going to be landmark initiative by our the attention of one and all overboard to promote its a hotel group in the history of the state. We “We have brought in a lot of changes intentions to encourage the will provide boarding, lodging and treatment to attract more number of customers and facilities at the hospital for all our patients at growth of industrial sector in a visitors. We have renovated Kuchipudi by the hospital. We also have plans to operate keeping in view of the tastes of our customers. big way. The state government shuttle services for the convenience of the We have also revamped the looks of K Sky has also come up with a unique visitors,” he noted. Grill in order to make it more appealing,” he industrial policy in a short span of Katriya Hotel has on off er a staggering added. Kuchipudi restaurant off ers a true number of 225 suites and rooms, including and live experience of rich Telugu culture and time knowing the importance 80 premium rooms and a presidential suite. heritage with famous South Indian delicacies. of the industrial growth of the All the 225 suites and rooms are carefully A visit to Kuchipudi is bound to make any state. It is a great development for designed with a blend of aesthetics and of its customer as a permanent visitor for the entire hospitality sector. The modern amenities. years to come thanks to the hospitality of the Being a four star hotel, Katriya is also restaurant’s staff . growth of industrial sector in the famous for its nawabi culture and is one of Sky Grill restaurant has already shot to state will also play a vital role in the most sought aft er venues for holding fame as it provides a panoramic view of the development of the hospitality social events, wedding, engagement and historic 450 year old Hussain Sagar Lake to other private family functions. n sector its visitors. Th e visitors can enjoy their slug of liquor along with delicious kebabs while enjoying the breathtaking view of the Lake. Speaking further, Somaraju revealed the ambitious plans of the group. He said that they have embarked upon construction of a 600 bedded multi specialty hospital at Bachupally, Hyderabad to promote nascent medical tourism concept in a big way. He hoped that the promotion of medical tourism

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Hospitality Sector To Tap New Markets For Their Growth

he tourism and hospitality sector of Kerala is gearing up to give a tough time to its The increased amount of T neighboring country and its closest competitor -Srilanka- by taking on it directly. competition from Srilanka’s Th e sector has unveiled ambitious and innovative plans with the support of state tourism tourism and hospitality sector department to woo more number of foreign tourists. Th e plan of the hospitality sector of the state is to attract more number of tourists from countries like Russia, China, Japan, and has forced the Kerala’s tourism Australia by tapping the unexplored market so far. Th e hotels of the state already boast of and hospitality sector to look attracting over 8.5 tourists from diff erent European countries every year. for newer avenues in order to “Europeans have been our main patrons for years together. We have always succeeded in attracting more number of tourists from European countries like UK, Switzerland, Germany keep up its pace of growth. and France every year. Th e recession that hit the western world especially European countries The sector has decided to tap a couple of years back also helped us in increasing our business potential as the number of the unexplored and untapped European tourists visiting Kerala had gone up manifold. However, the Srilankan hospitality markets like Russia, China sector has emerged as the strong competitor to us. Keeping this mind, we have decided to tap unexplored markets like Russia, China, Japan and Australia to increase our business,” Kerala and Japan for increasing their Hotels and Restaurants Association President and Special Invitee to Executive Committee of business potential. SIHRA G Sudhiesh Kumar said during an exclusive interview. According to the available statistics from various state government agencies, the tourism and hospitality sector of Kerala is the second largest revenue grosser for the Kerala’s GSDP with a staggering annual contribution of about Rs.23,000 crore. Of these revenues, one third of the income (Rs. 8,000 crore) is earned by the hospitality sector alone during the year 2013 with a growth of 12.22 per cent than the year 2012. Of this, the foreign exchange earnings alone stood at Rs.5560.77 crore during the same year with an increase of 21.63 per cent growth in the Year on Year (YoY) fi gures. With the Arabian Sea in the west, the Western Ghats towering 500-2700 meters in the east along with 44 rivers, Kerala enjoys unique geographical features that have made it one of the most sought aft er tourist destinations in Asia. Th e hoteliers want to cash in the reputation

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it has as ‘God’s Own Country’ to the hilt for attracting the tourists have more number fi ve star hotels in the next two years to tap from the new destinations. the business potential and accommodate increased number of Giving a fi llip to the plans of the hospitality sector, the Kerala tourists. state government has also launched a statewide campaign focused “We are completely prepared to host all our guests irrespective to on Responsible Tourism entitled, 'God's Own Country, of their numbers. Th e state currently boasts of 20 fi ve star hotels. People's Own Tourism'. Th e campaign, which was launched in Th e number will go up in the next two years. We will have at least Th iruvananthapuram, aims to link tourism with rural areas. Chief 75 fi ve star hotels in the entire state in two years’ time. Th ere would Minister of Kerala Oommen Chandy, launched the campaign, be an increase of almost four times in the total number of fi ve star which is part of Kerala Government's Mission-676. It focuses hotels,” he says with a glint of smile on his face. on linking tourism with the mainstays of rural Kerala, including Sudheish Kumar further adds that the state has so much growth agriculture, traditional trade, village lifestyles and art forms. potential that it can easily defeat its rival-Srilanka- by devising new Chandy also released a logo of the campaign. It will be strategies. He says that the rich history of the state in the tourism implemented through 112 selected local self government groups sector would be the USP of the state in projecting Kerala as a and as a participatory project is expected to strengthen both unique tourist destination. He goes on to add that the unique of tourism and the lives of the people by providing opportunities to the state has helped it immensely to register phenomenal growth them. in the tourism sector. Th e association president Sudhiesh Kumar says that the “Kerala is perhaps one of the few states in the entire country initiative launched by the government would also play a pivotal that actually witnessed robust growth during the last two decades. role in wooing tourists from China, Japan, Australia and Russia If we look at the hotel industry’s growth in , the famous and contribute to the growth of the tourism sector. beach area of the state, the hospitality sector has registered almost He further adds that they are fully prepared to host the foreign eight times growth in available room capacity. From a meager tourists from the new markets. Kumar reveals that the state will 1000 rooms in the year 1996, it has reached to 8000 room in 2014.

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We are completely prepared to host all our guests irrespective of their numbers. The state currently boasts of 20 fi ve star hotels. The number will go up in the next two years. We G SUDHEISH KUMAR G. SUDHIESH KUMAR, President, KHRA will have at least 75 fi ve star hotels in the entire state in two years’ time. There would be an increase of almost four times in the total number of fi ve star hotels - G Sudhiesh Kumar, Special Invitee, SIHRA (EC) and President, KHRA

What more do you need to show the proof of it. A similar growth The TVoA enabled with ETA, which was registered at other tourist destinations of the state,” he noted. has been extended to even more Th e Vice President of SIHRA and director of Hotel Horizon Suresh M says that they are planning to hold road shows in countries, has opened up wider all the untapped countries to promote the Kerala tourism sector markets for Kerala Tourism in and the top tourism destinations in a blitzkrieg manner. Asia and Europe. We intend to take “We have lined up a series of road shows in China, Japan, Russia G KAMALA VARDHAN RAO Secretary of Tourism Department full advantage of this- G Kamala and Australia to promote the tourist and hospitality sector of the of Kerala state. Th ese road shows will help us in wooing the foreign tourists Vardhan Rao, Secretary of Tourism in a big way. We have also decided to work in tandem with the state Department of Kerala government in off ering innovative services to the foreign tourists like attractive discounts at all our hotels,” he adds. Pillai goes on to add that plans are already afoot to host events

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for the foreign tourist from the unexplored countries. He says example of the same is KTM, which is a successful Private and that their ultimate goal is to make all foreign tourists as their public partnership and has been a truly international platform for permanent clients by extending the best hospitality services in the the state in tourism Marketing and B2 B platform. Many initiatives entire country. to bring the villages and the towns of the state into the tourism Many people have already set up their brands in the state to cash sector as a complete model has also been successfully done here. in on the hospitality sectors’ plans. House Boat Tourism and Home Stay Tourism has been a unique Hospitality group, Duneeco, which has a property at Sri Lanka, and enterprising concept to give fi llip to the growth of the sector.” has opened a heritage hotel at Fort Kochi keeping the business he notes. potential of the state notwithstanding the competition the state is He also says that new hospitality brands being launched in the facing from the neighboring country. state to cash in on the growth potential of the hospitality sector. “We have forayed into the Kerala as we felt it has strong growth “Two new international Brands are being launched in the state potential. Keeping this mind, we have acquired a heritage property very soon and the belts of Wayanad and Munnar are having quite to launch our operations. We are very happy to be present in both a few projects in the pipe line. Kollam , with the presence of the Kerala and Srilanka. We are least bothered about the competition Ashtamudi river, is also showing some promising development both the tourist destinations for varied. Reasons. Both destinations plans from various quarters big and small. have a lot of diff erences like landscapes and cultures and common He goes on to add that the support extended by the state factors like back waters and beach tourism,” Dunee Group Director government is also impressive to support their plans. Sunil says. “Th e state government relaxed some tax norms for the off Th e dune groups are planning to open fi ve more properties season to support and help the hospitality sector. Th e industry across the state in the next two years. request has always been for more positive policies that support “We have ambitious plans to open at least fi ve more facilities the stake holders of the industry from all sectors as we are all across the Kerala state. We are looking the untapped rural areas of linked together as a Team. Road Shows and support in reaching the state to open our hotels in coming days,” Sunil notes out to new markets has been a government initiative that has been Th e General Manager of Hotel Le Meriden Saji Joseph, talking received very well by the stake holders. Th e kudumbshree projects about the growth potential of Kerala, says that the state has always have also supported the Industry in rural and village areas along been a trend-setter when it comes to the hospitality sector. with cities,” says Joseph. “Some of the many fi rst and notable achievements in the sector Th e hotel association feels that recent off erings by the union have been looked at as a role model for other states in India. One and state governments like Tourist Visa on Arrival (TVoA) from

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Th iruvananthapuram and Kochi international airports in Kerala We have lined up a series of road have also turned out to be an added advantage for the foreign shows in China, Japan, Russia and tourists. Th e Tourist Visa on Arrival (TVoA) enabled with ETA Australia to promote the tourist and (Electronic Travel Authorisation) was launched by the center to hospitality sector of the state. These citizens of 43 countries, with eff ect from November 27, 2014. road shows will help us to attract the Th e tourists can apply and pay the fee for the visa online, without SURESH M PILLAI having to travel to the Indian missions in their home countries Vice President, SIHRA tourists in a big way. We have also with the new TVoA. Applicants who are approved will receive decided to work in tandem with the the offi cial travel authorization via e-mail and they only need to state government for the promotion of the tourism present a printed copy of this to the immigration authorities upon their arrival in India. sector. We are planning to offer innovative services to Kerala is the only state to have two airports where the service has the tourists like attractive discounts at all the hotels been introduced and the Th iruvananthapuram and Kochi airports - Suresh M Pillai, Vice President, SIHRA are among only nine in the country to off er this facility. Discussions are currently underway to introduce it at the Kozhikode airport as well. Delhi, Mumbai, Kolkata, Chennai, Bengaluru, Hyderabad, Some of the many fi rst and notable and Goa are the other airports that currently off er the TVoA achievements in the sector have been enabled with ETA service. looked at as a role model for other Th e TVoA enabled with ETA is being implemented in states in India. One example of the phases and has been made available initially to citizens of 43 same is KTM, which is a successful countries, including 12 that were previously eligible for a TVoA. SAJI JOSEPH Th e countries are Australia, Brazil, Cambodia, Cook Islands, GM Hotel Le Meridien Private and Government partnership Djibouti, Federated States of Micronesia, Fiji, Finland, Germany, and has been a truly international Indonesia, Israel, Japan, Jordan, Kenya, Kingdom of Tongo, Laos, platform for the state In tourism Marketing and B2 B Luxembourg, Mauritius, Mexico, Myanmar, New Zealand, Niue, Norway, Oman, Palestine, Papua & New Guinea, the Philippines, platform. Many initiatives to bring the villages and Republic of Kiribati, Republic of Korea , Republic of Marshall the townships into the tourism sector as a complete Islands, Republic of Nauru, Republic of Palau, Russia, Samoa, model has also been successfully done here. House Singapore, Solomon Islands, Th ailand, Tuvalu, the UAE, Ukraine, Boat Tourism and Home Stay Tourism has been a the USA, Vietnam, and Vanuatu. Commenting the new facility Minister for Tourism, Government unique and enterprising concept- Saji Joseph, GM of Kerala, A P Anil Kumar, recently said “Th is new facility will Hotel Le Meridien

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make travelling to Kerala hassle-free for citizens of many countries. We will ensure that potential visitors are aware of this advantage by intensifying our promotional campaigns there. Some of our key markets such as Germany, Australia, Japan, Russia, USA, and the UAE are also on the list, which will be a great boost to tourism.” Th e Kerala Tourism department is targeting to attract 30 lakh foreign tourist arrivals by 2021. It has decided to use the TVoA facility in all its promotional campaigns worldwide. Th e Secretary of Tourism Department of Kerala G Kamala Vardhan Rao said that they would use the TVoA facility to their advantage. “Th e TVoA enabled with ETA, which has been extended to even more countries, has opened up wider markets for Kerala Tourism in Asia and Europe. We intend to take full advantage of the prospects of adding more Kerala based airports for off ering this,” he said recently giving a clear indication that they are not Tourist Visa on Arrival Service. Th e union minister also made it scared of the Srilankan tourism and the hospitality sector. Th e clear that they would put the country in the league of City states state government is planning to focus on infrastructure building like Singapore, Honk Kong or Dubai city, which get ten times more and off ering quality services to maintain its status as one of the tourists than India. “We are going to increase tourism activities leading tourism destinations in the world. across the country," he stressed during an interaction with media Th e hospitality sector of the state is also likely to benefi t from persons in his Jammu and Kashmir state’s visit. the central government’s decision to promote tourism sector of the Th e offi cial statistics of the state government say that about country in a huge manner. Union fi nance minister Arun Jaitley 1 crore domestic tourists visited the state during last year. Th e recently said tourism is a big priority for the central government as hospitality sector is also focusing on increasing the number to it focuses on increasing the tourist arrivals in the country. "Away 2 crore with the help of the state government. Major road shows from Kashmir, let us look at entire India. It has a long sea coast, across the country are also being planned by the state tourism largest peninsula. Mountains are there, resorts, religious tourism department for the promotion of its sector domestically too in are there, and Cultural Tourism is there,” said he while hinting at coming days. n

Printed & Published by feature sihra news | January 2015 29 Times Passed… Time Remembered E all know food is god’s gift to human beings. It has W various ways of expression-creating the vibrant settings for a celebration of life, romantic dining, business lunch, family get together, religious functions etc. food and beverage is a great medium of expression. Travel and eating out around the world has created the variety of cuisines with fusions of cooking. Th e fi rst girl stepped out into the hallowed food and beverage operations was Ms. Shirin Batliwala of Taj group. She explored the romance of food along with innovative chefs of the Taj group. Shirin passed out from Dadar catering college aft er her schooling from J.B. Petit School in Fort and then completed her graduation from Wilson College at Chowpatty. Shirin was the fi rst lady Food and Beverage (F&B) Manager of a fi ve star hotel in the country. She is also the fi rst lady General Manager (GM) of a large fi ve star hotel in India. Her knowledge of the industry helped her understand the cuisines and wines which ultimately became a byword in the Taj. She was determined not to join housekeeping or front offi ce and preferred to take up the challenge to work in the operational areas in those days despite the fact that the girls were employed only in the house keeping or front offi ce in those days. Shirin did her internship in the Taj Kitchen while pursuing her course under a culinary genius-Miguel Arcanjo Mascarenhas (Masci), the executive chef of Taj, and at the Ambassador under its MS. SHIRIN BATLIWALA old Greek owner Jack Voyantizs. The Quintessential Taj Lady Th e Taj customers then were an older lot of guest. Th ey were development projects for future hotels, renovating old restaurants, food and wine connoisseurs. Th e food at the Taj then used to be interacting with corporate chefs on new ideas and cuisines. She traditional French. Nouvelle cuisine was yet to come in although rolled out a fabulous wine list for the Taj group. the hotel used to send its chefs to France to get trained. Th ere was In spite of being the food and beverage heat of Taj group, Shirin north Indian food and Chinese with Szechwan base as the Golden always liked simple food without heavy masalas and rich sauces. Dragon’s chefs were from Hong Kong. Th ere has been a se-change She tastes a lot of wine but her favorite drink is “Chilled Soda” at as things like exotic ingredients were not freely available then. night and “Hotel Water” during the day. n Wines were hardly there, license were diffi cult to get. Taj started growing from 1973 onwards and Shirin Batliwala grew with it. She used to read a lot and meet visiting foreign chefs Compiled and Contributed to understand what hotel industry and food and beverage was like by Subir Bhowmick outside the Taj and India. Th en, the internet came in and things Vice President, SIHRA became easier for the industry. Director (Planning & Development ) TAJGVK Hotels & Resorts Ltd , It has been a great experience for Shirin being a Taj person for Hyderabad being a Taj person as it is diffi cult to replicate the culture of Taj and also Tatas, who are liked by the people for their values and professionalism. On a corporate level, she helped upgrading and standardizing the (F&B) product, coordinating with business

Printed & Published by feature 30 January 2015 | sihra news

LED: the silver lining in lighting solutions

Energy efficient lighting MAGINE walking into a pitch dark room in and Environmental Design (LEED), while a has become increasingly Ia hotel or a favourite fi ne dine restaurant, or large number of hi-end luxury properties are popular in hotels in the even slightly shady surroundings. Our mood replacing hallogen and CFL lights with LED past few years. One of takes a nose dive from being elated to feeling lights. the major contributors for gloomy. Ever given a thought, what makes Most star rated hotels and luxury prop- this growing trend is LEDs this sudden change in our mood settings? erty owners like Hyatt, Starwood Hotels and (light-emitting diode) which Lighting can energise, soothe, or make a guest Resorts agree to the fact that the advent of are gradually replacing feel at home in a hotel environment. Good LED lighting has drastically changed the hotel lighting solutions facilitate socialising, and lighting landscape, which in return off ers halogen and CFL in ambient render a personal touch to a space, by creating signifi cant energy savings, reduced operating lighting solutions. Taking the right experience for guests, it is not only expenses and increased indirect revenue. Says a cue from the ongoing decisive visually but also improves the overall Rakesh Kumar, Director Engineering, Hyatt trends, Neha Pradhan functionality of hotels and restaurants. Most Regency Gurgaon, “Today, the industry is highlights this steady shift hotels today, are optimising on providing great increasingly looking for energy effi cient and in focus from conventional ambience with a detailed and conscious focus low maintenance source light (not luminaire), lighting to contemporary on energy consumptions as well. Hotel lighting to ensure optimal and effi cient light distribu- energy efficient lighting accounts for signifi cant energy bills, being tion for specifi c lighting tasks. Visual comfort solutions with industry responsible towards this tradition and taking that is effi cient without compromising with experts eff ective steps to reduce its environmental dark sky compliances is certainly a priority.” impact is percolating among the new brigade Providing a coup d’oeil on the green aspects of hoteliers. Most industry users make sure to of hotel lighting, Radeesh Shetty, Founder, certify properties with Leadership in Energy Th e Purple Turtles says, “Th e LED light itself

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RAKESH KUMAR ANUP DEY RADEESH SHETTY SUMIT JOSHI Director Engineering, Chief Engineer, The Westin Mumbai Founder, The Purple Turtles Business Head – Light Sources and Hyatt Regency Gurgaon Garden City. Marketing Head, Philips Lighting India

is a green option, which saves power and solar power lighting systems are also popular. Sen- sor lighting in lounges and passages that turn on lights to the required level only if they sense a person’s presence, are other green options. Likewise in utility/washroom areas PIR sen- sor based relays save energy when the area is unoccupied. Automated control technologies combined with LED-based solid-state lighting (SSL) and effi cient fl uorescent lamps are the new trends and products that can reduce elec- tricity usage by 60%, whereas lighting accounts for 20% of total electricity usage in commercial buildings.” Another important aspect is the use of intel- ligent light management systems (LMS) with the silver lining in lighting solutions the help of automatic, daylight, or motion “Th e natural tendency for most hotels is to be compromising on guest satisfaction.” control which can produce impressive sav- more nature oriented, organic and minimalist. Th e next big trend is to keep things simple, ing potential. In the area of light quality, the Similarly, lighting will also emulate nature and elegant and clean. Guests today want little in innovative LED based solutions by leading incline towards natural eff ects, with the help of the way of trendy aesthetics and more value brands like Osram, Philips have long outdone technology,” asserts Shetty. “A brightly lit area for money. Th ere has been a shift from more traditional halogen lamps. Th e enormously with lights placed strategically, not only creates elaborate and grandeur lighting ideas to more high economy of LED technology becomes a pleasant environment but are also very com- seemingly sophisticated design that combines clear when the overall costs are examined, fortable for day long meetings. Soft er lighting lighting and art form. Avoid connecting mul- adds Anup Dey, Chief Engineer, Th e Westin is ideal in our industry as these lights are not tiple lights to a single switch, as it could lead to Mumbai Garden City. intrusive and are known to make people feel over lighting a room, as well as wasting light, comfortable and relaxed,” says, Kumar, suggests Shetty. Guest experience Playing with the hotel’s aesthetics is another vs energy bills important cue to balance guest experience and LED’ ing all the way Being a service industry, guest-experience is conserving the nature, assert a few experts. LED lighting has gained momentum in the past paramount in hotels. So, is it a tight rope walk, Suggests Dey, “Th e aesthetic values of space few years, while its advantages go a long way, while balancing lighting and ambience along play a major role in how a consumer experi- its hi-end costs create a signifi cant barrier in its with energy consumption? Most hoteliers will ences that particular environment. Aesthetic use for hotels and restaurants. However, what attest to the fact that, it is important to use experiences can be defi ned as the sensitive has caught the experts’ eyes is the new trend of light sources as conspicuously as possible. Th is selection or appreciation of formal expressive using integrated LED lighting, which appears means that wherever one can, natural light can or symbolic qualities. Th e guest enjoys being to be lighter on the pockets as well. “Most be merged in with the hotel’s decor, this is in in an energy of rich environment. He should hotels today are trying to create an integrated return creates - one, pleasant environments in be able to experience excitement, pleasure LED lighting and ceiling system to create a the lobby as well as rooms for a comfortable and sense of personal well being. At the same more open, visually appealing ceiling archi- and long stay, and two, it is quite effi cient when time we have to look for energy saving light tecture that combats over lighting and at the it comes to saving energy during day time. solutions at minimum energy cost without same time is simple and elegant,” replies Shetty.

Printed & Published by feature 32 January 2015 | sihra news

Moreover, LED off ers functional benefi ts like energy saving (up to 80% over conventional lighting), long life (10–15 years of life) and eco- friendliness (no UV/IR radiations). “Lighting consumes approximately 20% of the electricity globally, and with the use of new and effi cient LED solutions combined with smart lighting controls, it has the ability to reduce energy spends by a staggering 50%,” observes Sumit Joshi, Business Head – Light Sources and Mar- keting Head, Philips Lighting India. Most hotels today have taken heed of LEDs laurels and likewise are adopting the LED way of life in hotels. “We have energy effi cient light- ing fi xtures installed and is always looking out for economically viable latest technology being introduced. Th ere are energy effi cient LED is likely to visit. We have used energy effi cient fi xtures at certain locations as well as we have LED lamps in all guest rooms, corridors and VSD chiller which is highly energy effi cient public areas connected with intelligent energy compared to normal star-delta system. VFD’s controller. A lot of latest programmes are in have been installed for certain location AHU,” the roadmap and will be implemented soon,” agrees Dey. Kumar further attests that it is most replies Kumar. important to incorporate more energy effi cient However, are these LED lighting equipments LED lamps, Fiber optic source or addition of manufactured to sustain in the Indian envi- motion sensors that dim or turn off lights when rons, where frequent power cuts and electricity there is no one around. A hotel, this way, can able for places of recreation versus places of woes grip the nation. Highlighting the impor- save a lot of operating costs. work. Employers are keen to create spaces tance of local relevance, Joshi assures that With smart automation technology available that are more relaxed and appealing. Equally, these lighting products are therefore designed today, one is able to play with more than one there is an emphasis on lowering their carbon to withstand local operating conditions like lighting scene in a room/ space. Today at a click footprint and working with local products and voltage fl uctuations, frequent power outages, of a button a brightly lit room can be changed designers where possible. Th is has led to their diverse weather conditions (dust, humidity, to a very cozy space. Th is would also mean being more open to customised lighting solu- extreme temperature change) and the price that the power consumption can be changed as tions. Cove lighting is current trends. Using points have been fi xed accordingly as well. per the requirement lighting mood/ scene one LED technology where possible is preferred, “Th ese LED innovations have been designed chooses to use, argues Shetty. he further adds. and developed at the Philips Lighting Innova- While on the hotel front, energy audits, tion Center (PLIC) in Noida. In 2013, Philips Road map ahead LEED certifi cations and much more can be had announced additional multi-million dollar With LED lighting turning out to be the future seen in the forefront to stay prepared for future investment into PLIC to strengthen the process in this sector, the industry is gearing up to lighting and energy needs. “We have conducted of local for local innovation in LED Lighting create unique spaces that stand out and make third party energy audits to look at various and also shorten the time to market for more an instant impression. “Th e bland has been possibilities where the hotel can save energy aff ordable products and solutions. PLIC has banished. Th e opportunity to create drama and without aff ecting guest experience. We at Th e developed more than 200 LED-based lighting mood through lighting is being explored very Westin Mumbai Garden City have planned to products and solutions in the last two years. creatively. Th e trend for bars and restaurants replace all halogen fi xtures with high effi ciency Today, close to 90% of Philips Lighting India’s is to go for statement pieces of lighting in LED lighting as well as the remaining AHU’s revenue comes from products and solutions industrial metal looks. Resorts and hotels aft er will be fi tted with VFD’s,” confi rms Dey. which are designed and manufactured in India a soft er look for a more Eco-friendly approach. Additionally, programmes for correct light- for the Indian market,” he remarks. Th ey go out of their way to incorporate local ing are being implemented to create desired Th ere has been a revolution in lighting design and materials in their lighting solutions: experiences and meeting the expectations technology over the past 10 years. By switching wood, stone, paper, fabric, artisanal prints and of travellers from all over the world. “From to the latest LED technology, huge savings in weaves are all sought aft er,” says Shetty. check-in to check-out point, hotels must cre- energy costs and a large reduction in carbon Th e lines are blurring between what’s suit- ate the right atmosphere everywhere a guest dioxide emissions can be achieved. n

Printed & Published by feature sihra news | January 2015 33 10 Mantras to Deal with Gen Y

DEEPAK BEHL in Hospitality DIRECTOR – CORPORATE HR JHM INTERSTATE INDIA

o you think that ‘Gen Y’ can be managed screaming and yelling. money and spend it on them. A point of Dwith the concepts of traditional Gen Y is allergic to bullying of any form; they advice for them is not chase only money, as management? With ‘Gen Y’ the mantras of hate to be shouted, screamed or yelled the it is not the ultimate to be achieved, it should management have also changed, ‘Gen Y’ is way it was done in schools a few years back. be a byproduct of success and work hard to surrounded with 200 TV Channels, Internet Th is modern generation requires pampering, be successful and money will chase you. In round the clock and costly electronics hand holding and guidance. place of spending money on video games, if gadgets, may it be iPhones to iPads, we they pick up real games and sports, it will be obviously can’t manage them the way we Work hard, party harder more helpful for them. managed ‘Gen X’ or ‘Baby Boomers’. Th eir is to work hard and party Th e following are some concepts of harder. Th ey put extra time and eff orts if the Brand Crazy Modern Management to know and deal work is of their choice, sometimes they don’t Th is generation is brand crazy and gives a with Gen Y, which are considered to be very even look towards the clock while working lot of attention and time discussing brands. relevant in modern day Hospitality. and once the work is done, they want to Th ey spend good money on brands. Th e party hard. best way to manage this phenomenon is to Stick and Carrot rule is tell them that they make brands and not that gone, now new rule is Health has got four angles brands make them. Carrot or no carrot. – Physical, Mental, Social Gone are the days where we used to punish and Spiritual Quite Vocal about Logic for mistakes and reward for good work done. Gen Y is not clear sometimes about the four Th is generation is quite vocal and seek logic Modern day generation is roaring to achieve types of health. If you ask them about health, in all circumstances. Th ey are not willing to many things in shortest possible time and they show up their muscles, which they have work if the logic of that work is not clear. if you ask them the timeframe to become a toned up in air-conditioned gyms, listening Th ey are quite vocal and raise their points on General Manager, 90 of them will say within to English rock music, sometimes they are all platforms irrespective of anyone’s presence 5 years. Th ere is no need to punish them if confused about mental, social or spiritual or absence, they want to be heard and use they mess up, just stop their rewards and health, rather they think that they need communication as a tool to get things done they will come on their knees. spirituality only when they grow old. for them in any such way.

Guiding, Coaching, Stress cannot be avoided, Like to Compete Counselling and though it can be managed. Th is is the generation, which likes Mentoring is the in thing. Gen Y can take a lot of stress but may lack competition, may be they are born in a Learning is a gradual process, where Gen in managing it well. Th ey think stress can be competitive world and have picked up the Y is blessed with many inborn abilities avoided but only if it can be predicted. In habit of competition by birth only. As Charles like knowing and managing technology by most cases when it is diffi cult to avoid stress, Darwin has given the theory of the survival birth, they just need to be guided gradually. the best way is to learn how to manage it. of the fi ttest, they believe in being the best not A continuous coaching, counselling and only to survive but to win also, they collect a mentoring is the key to their success. Money Matters lot of information from search engines and Th ough money matters for them and they want to keep them updated. Knowing them Allergic to shouting, don’t believe in a lot of saving, they make is the best way to deal with them. n

Printed & Published by fOCus CIty 34 January 2015 | sihra news

Evergreen City of India: Thiruvananthapuram

HIRUANANTHAPURAM, which is the state Th iruvananthapuram city is also a The state capital of Kerala has popular as Trivandrum among domestic district headquarters besides being a state evolved into a major tourist T and foreign tourists, can be termed as one of capital of Kerala. It houses many central destination for lakhs of domestic the jewels of Kerala. Notwithstanding with its and state government offi ces, organizations and foreign travelers thanks to status as the capital of the state, Trivandrum and companies. Apart from being the politi- the presence of beautiful beaches is considered as a "must see" destination for cal nerve centre of Kerala, it is also a major and other tourist attractions. ages. It is also the land which attracted the academic hub and is home to several educa- attention of intrepid travellers and explorers tional institutions including the University of like Columbus, Vasco da Gama, Marco Polo, Kerala, and too many science and technology Fa Hien, and countless others. It is located institutions, namely Vikram Sarabhai Space on the west coast of India near the extreme Centre , Technopark and IIST. south of the mainland spreading over a total Th iru Anantha Puram,, which liter- of 2,192sq.km. ally means the city of the Holy Anantha, is Father of Nation Mahatma Gandhi has named aft er Ananthan, the cosmic serpent once referred trivandrum as “Evergreen city with a thousand heads, on whose coils Lord of India“. reclines. Located in the southern-most part of One of the most important tourist spots

Printed & Published by fOCus CIty sihra news | January 2015 35

Blessed with a pleasant still regarded as regional of . Th e two annual festivals of the Temple cul- climate virtually throughout minate in a grand procession, in which the the year, Thiruvananthapuram three are carried on fl ower-deck and city comes to life after aesthetically decorated Vahanas to the Shankhumukhom beach, for ‘aaraattu‘. monsoon rains. After the hot Th e ‘aarattu’ days are declared as local public summer season, the welcome holidays in Th iruvanathapuram. showers augur the festival In June 2011, the Supreme Court directed season when Kerala is decked the authorities from the fi re services and archeology departmentto open the secret out to entertain tourists. (sanctum sanctorum) chambers of the temple for inspection of the items kept defeated the Pillamar inside. A detailed inventory of the temple and his cousins “Kunju thampis” and took assets, consisting of gold, jewels, and other over power. Th e last major renovation of the valuables was made. Around more than temple was done by King Marthanda Varma. 90,000 crore worth treasure (Nidhi) has been He dedicated his kingdom to the deity, and found in the secret cellars of the famous Ker- in the city is Sri Padmanabhaswamy Temple, pledged that he and his descendants would ala Temple dedicated to Lord – Sree which shot to fame for the unprecedented serve the kingdom as Padmanabha Dasa, Padmanabhaswamy Temple in Trivandrum amount of wealth it possess a couple of meaning “servants of the Lord Padmanabha”. (Th iruvananthapuram). A Rs.500 crore years back. Th e temple was built by King With this, Sri Padmanabha became the worth Vishnu statue was also found by the Marthanda Varma of the Travancore Royal nominal head of the state of Travancore, authorities. family in 1745. assuming the title Perumal, the Emperor. Blessed with a pleasant climate virtually Th e temple is one of the 108 , Th e British Government saluted the Lord throughout the year, Th iruvananthapuram the holiest abodes of Lord Vishnu. Th e main with a 21-gun salute, a military tradition of city comes to life aft er monsoon rains. Aft er deity, Padmanabhaswamy, is a form of Vishnu colonial days, which was continued by the the hot summer season, the welcome sum- in Anananthasayanam posture. Indian Army until the abolition of the privy mer showers augur the festival season when According to available offi cial informa- purses by Government of India with Indira Kerala is decked out to entertain tourists. Th e tion on the history of the temple, Sree Gandhi as the Prime Minister. festivities are crowned by , the Spring Padmanabha Kshetram and its properties Th e royal insignia of the Lord, Th e Valam- harvest festival, marked by traditional fare were controlled by powerful lords known piri Shankhu or dextral conch-shell, served throughout the State, including the spirited as Ettuveetil Pillamar under the guidance as the State emblem of Travancore and even race of the picturesque and majestic snake of Ettara Yogam initially. Later, Maharaja of continued so for some time aft er the re- boats , the grand elephant parade, when the erstwhile princely state of Travancore organization of the States. Sri Padmanabha is hordes of caparisoned pachyderms lend an

Printed & Published by fOCus CIty 36 January 2015 | sihra news

air of fantasy to the setting, and the special presentations of , Mohiniyattom , Koodiyattom and other traditional arts of Kerala. Th e other most important tourist destina- tion is the famous Kovalam beach. It is also popularly known as the “Paradise of the South“. “Kovalam” means a grove of coconut trees and true to its name the village off ers an end- less sight of coconut trees. Situated on the Malabar Coast along the Kerala shoreline, Kovalam came on the tourist map, when its beautiful and secluded beaches were discov- ered. From being a hippy idyll tropical beach and a traditional fi shing village providing fresh fi sh, fruits and toddy to a vast doing a multi-million dollar business by draw- ing thousands of tourists every day, it has witnessed a revolutionary change in the last Besides the Padnabha Swamy In Kovalam beach alone, many national 30 years. Kovalam was brought to the public and international brands have opened their eye by the Maharaja of Travancore. Figured Temple and Kovalam beach, hotels. Th e room capacity in Kovalam alone in the world tourism map, Kovalam is one Trivandrum boasts of other has gone up by many folds. From off ering a of the must see destinations in Trivandrum. tourist spots like Sanghumukham room capacity of 1000 in the mid Nineties, Th e beach is located just 16 kms away from Beach, Napier museum and the number of rooms has gone up to 8000 in the state capital. the beach area. Kovalam has everything that a tourist can Zoo,Agasthyarkoodam peak, Th e city is well connected with the rest ask for and much more. Th ere is the sun, Neyyar Wildlife Sanctuary and of the world through rail and air routes. silver sands, calm blue waters and coconut , Kuthira Malika Th e Central railway station is also located groves which look as if they were created palace, , , Cliffs at Th ampanoor in the heart of the city, 8 only for you. km from the airport. It is a very important A massive rock formation on the beach and beaches and many others. terminus which handles over 50 trains daily. has created an almost secluded and calm bay, Kanyakumari, , Th e city is well connected by rail to almost all which is perfect for swimming and bathing Palace and major cities in India. Th iruvananthapuram in the sea. Th e Kovalam beach resort also is the fi rst major city from south along the Tirpparappu waterfalls, are also doubles up as an Ayurvedic, and health second longest train route in the world, centre, where the tourist can enjoy rejuve- near the city, in the adjoining Kanyakumari to Jammu. A second satellite nating massages and learn meditation from Kanyakumari District (Nagercoil), station was opened in 2005 at Kochuveli, experts. in the neighboring state of Tamil near the International Airport. Th e palm-fringed bays of Kovalam in Th iruvananthapuram’s International secluded coconut groves, promise a relaxed Nadu. Airport, with direct fl ights from the Middle stay. Th e most popular of Kovalam’s three East, Singapore, Maldives and Sri Lanka beaches is the Lighthouse or southern beach. peak, Neyyar Wildlife Sanctuary and Ney- is the gateway to the tourism-rich state of Th e middle beach, aptly named Hawah, is yar Dam, Kuthira Malika palace, , Poovar, Kerala. Th ere are also two military airports used by the local fi sherfolk to go out every Varkala Cliff s and beaches and many others. one near the civilian airport and the other morning to the sea for their daily catch. Th e Kanyakumari, Th iruvattar, Padmanab- at the Southern Air Command of the Indian last and the northern beach is Samudra or hapuram Palace and Tirpparappu waterfalls, Air Force at Akkulam. Th iruvanthapuram the sea and is hardly aff ected by the weather. are also near the city, in the adjoining Kanya- airport’s importance is also due to the fact Besides the Padnabha Swamy Temple and kumari District (Nagercoil), in the neighbor- that it is the southernmost airport in India Kovalam beach, Trivandrum boasts of other ing state of Tamil Nadu. and also the closest (and thus cheapest tourist spots like Sanghumukham Beach, A hospitality sector in the city has also option) for neighbouring countries like Sri Napier museum and Zoo, Agasthyarkoodam grown leaps and bounds in the last few years. Lanka and Maldives. n

Printed & Published by snapsHOt sihra news | January 2015 37 ACTION ON FSSAI Mr. Chakravarthy and Mr. D Srinivasan EC mem- bers were instrumental in arranging an appoint- ment with Mr. Amit Shah, President of Bharatiya Janata Party , during his recent visit to Chennai. Dr Venkadasubbu Executive Committee member accompanied by members of the regional hotel and restaurants association met with Mr. Shah and other dignitaries of the local BJP. A detailed representation pointing out the shortcomings in the FSSAI Act was submitted to Mr. Shah who assured the members the issue will be taken up at the appropriate level in the Government and reviewed with a positive outcome.

The South India Hotels & Restaurants Association together with the other regional associations was a part of the FHRAI initiative to support and strengthen the Governments efforts for relief and rehabilitation and to stand in solidarity with the people of Jammu & Kashmir during their hour of need.

The recently concluded EC meeting at Bengaluru was a great Thiru M.Venkada Subbu, President TNHA and EC member SIHRA and success and attended by all members of the Executive R.Srinivasan, Secretary of TNHA met the Hon’ble Union Minister for Health and Family Welfare Shri Jagat Prakash Nadda Ji at Vellore on January Committee of SIHRA. 3, 2015. Detailed representations elaborating the anomalies in the Food Safety and Standards Act were submitted to the Hon’ble minister.

The Re-Classifi cation has been done for Fortune Kences Hotel, The Classifi cation has been done for Gautam Residency, Eluru on Tirupati on 18.11.2014 in the newly formed Andhra Pradesh along 19.11.2014 in the newly formed Andhra Pradesh along with the with the Classifi cation committee team headed by Mr.Shoeb Samad, Classifi cation committee team headed by Mr.Shoeb Samad, Regional Director – (South), Minister of Tourism, Govt. of India. Mr. Regional Director – (South), Minister of Tourism, Govt. of India.Mr. Balakrishna Reddy EC Member, SIHRA was also part of the team. Balakrishna Reddy EC Member, SIHRA was also part of the team. feature 38 January 2015 | sihra News A connoisseur of food Nirmal Khandelwal is the current patriarch of a family business which evolved through seven generations now. As a suave entrepreneur, Khandelwal has been able to steer the FCML brand & establish it as a premium lifestyle retail & hospitality supplies brand over the last four decades. A business man to the core, Khandelwal wears many hats as a social being & seamlessly fulfills both his business & social commitments. P Krishna Kumar meets with Khandelwal to know him closely…… Nirmal Khandelwal Director, FCML Projects

he list of associations and social said. From 1992, as the government policies ties between us. He takes care of the retail Torganizations which Khandelwal changed, FCML’s focus changed to repre- business, while I am responsible for hotel actively associated with would be enough to sentation and import. “Today, 99.9% of our business, administration and manpower,” understand his interests and credentials in the products are imported,” he informed. From Khandelwal said. society. The list is pretty long as well as diverse. 1999, FCML diversified their business into I quickly realised that the association with hi-end retail and hospitality. “In the year An ardent Foodie and which I associated him, President of Hotel 2000, we opened our first showroom in Delhi lover of Poetry: Khandelwal & Restaurant Equipment Manufacturers’ for hi-end lifestyle products. Later on, we ex- loves travel. However, he doesn’t like to mix Association of India (HOTREMAI) was panded to Bangalore, Chennai and Mumbai,” business with leisure. While he travels 15 to just a tip of the ice-berg. He was actively he added. 20 times a year to various countries for busi- associated with Billiards Federation from ness purposes, he avoids exploring these his college days and was Chairman of the Day break: One who has the habit destinations. However, he takes long breaks Federation. “I was deeply involved with of working till late in the evening, Khandel- every two years for leisure with his fam- it from 1978 to 1996 and organised 14 wal’s day starts little late. “I don’t leave office ily. These holidays usually range between international tournaments during my time,” before 9 in the evening. Our peak office time 20 days to a month. “I’m a foodie and love He is also a Governing Council member is between 6 and 9 in the evening. All senior tasting new cuisines. When I travel I don’t of Indraprastha Education Society and staff remain in office till late,” he says. Khan- eat Indian food at all. I like Italian, Chinese, Indraprastha College. Khandelwal also take delwal’s day starts around 7.30 in the morn- Moroccan, etc.” he said. keen interest in the Happy School Alumni ing. He goes for a walk for an hour in the Having his roots and upbringing in Walled Association, his alma mater in Old Delhi morning. After thumbing through the day’s City Delhi, Khandelwal has a natural inclina- area. Besides HOTREMAI where he has been newspapers, he gets ready for office. A proud tion towards ‘Sher O Shayari’. He inherited President for almost 11 years in two stints, grandfather, he loves spending time with his the interest in Urdu and Hindi poetry from Khandelwal is also the General Secretary of granddaughters. “I spend at least an hour his father. “I grew up listening recitals of Delhi Exporters’ Association. with my granddaughter before I leave home eminent Hindi poets including Harivansh to office,” he informs. Khandelwal’s wife, a Rai Bachchan,” he informs proudly. Taking Early days: Khandelwal had his painter herself, is one of the Directors in the the legacy forward, Khandelwal strive to schooling and college education in Delhi. A company. His son, Abhinav, after completing promote Kavi Sammelans. “We organise at graduate from Sri Ram College of Commerce his studies, has joined the business in 1998 least 10 Kavi Sammelans in a year as part of Delhi, Khandelwal got involved in the family and shares responsibilities in managing the various events,” he informs. business with his father at the age of 20. “We business. “We have divided the responsibili- were into hardware and Vision: A recipient of Rashtriya structural steels initially Udyog Ratna Award, Khandelwal is before venturing into strongly committed to quality and hospitality supplies in has set high benchmarks for prod- 1971. There was hardly ucts he represent and deal with in handful of big hotel in the market. “I don’t want to dilute India that time. As we our focus on hi-end luxury prod- started engaging the in- ucts. Our vision is to build FCML dustry, we added more as the best brand in the country for and more items,” he hi-end luxury products.” n

Printed & Published by Expert Speak sihra News | January 2015 39 Catering to Millennials in the Hospitality & Travel Industry: What It Takes?

Stephanie Hein, Department Head – Hospitality and Restaurant Administration at Missouri State University, USA)

ith the economic landscape in June 2014 stated For millennials, Wprogressing around the world, people that in comparison the desire to are now focusing on getting better value for to older travellers, connect and share travel and experiencing premium services. 48% of millennials with friends extends The success of the hospitality industry prefer hotel experiences beyond social media depends on delivering excellent customer that offer luxury or ultra- networks. Millennials service while continuously monitoring premium services. In fact, of want to connect with emerging service trends and consumer the millennial respondents, 30% others when they travel and purchasing behaviours. Most leading indicated a preference towards seek opportunities to gather. hotel chains recognise the importance of hotels that offer spa services and As a result, hotels are investing understanding and responding to trends in 32% sought properties that offer significant resources in the the marketplace. The rapid speed at which amenities such as dry cleaning design and amenities offered in the hospitality industry evolves has increased services. Additionally, 23% of their lobbies. Spaces that were competition among hotel brands to recruit the total millennial respondents once used to solely check guests qualified, internationally trained personnel. favoured hotels that are pet-friendly. in and out of a property are now being A recent report published by Deloitte Currently, budget constraints do not seem redesigned to encourage gathering and social identified five key factors that will impact the to affect millennials’ choice of hotel(s) even interaction between guests. hospitality sector: changing demographics of though many are reaching a point in their Convenience and ‘Elite Status’ are the customers/guests, market segmentation lives when mortgage and car payments are also important to millennial travellers. on the basis of changing preferences of the a financial reality. This could be explained Millennials operate in an on-demand world travellers, technological advancements to by the increasing number of double income that provides instantaneous information make it easier for guests, need for skilled households where both partners work and and results. They are accustomed to ease of and trained employees, and a desire for a have more disposable income. The travel access when they travel and value premium sustainable environment by both guests and preferences of millennials differ significantly convenience services. Chase survey results hotel management. from older travellers whose hotel preferences indicated that 19% of millennial travellers are largely driven by their budget. avoid staying at hotels that are not easily The larger perspective: accessible through public transportation. Millennials are more eager The influence of Social Connection, Once at a hotel, millennials are drawn to to spend on luxuries Convenience, and ‘Elite Status’ leisure opportunities that provide personal The hospitality industry has given The purchasing decisions of millennials are attention and one-of-its-kind experiences. considerable attention to the Baby Boomer greatly influenced by social media and social generation (people born between 1946 and connections. The Chase Marriott Rewards Millennials prefer technology 1964) over the past few decades. Shifting Survey revealed that 44% of millennial over additional cost demographics, however, now require that travels seek vacation advice online. While Millennials are a tech savvy group who place the hospitality industry give consideration travelling, 97% of millennial respondents importance on facilities and services that to the preferences and choices of Millennial, indicated they share their experience on support their technology needs. In-room or Generation Y, travellers. The millennials their social media accounts thus influencing technological devices such as movable (people born between 1981 and 2000) aspire the travel decisions of a large number of their mini bars in guest rooms, automated order to see the world. Full of enthusiasm, this online friends who might fall in the same placement systems, multiple-device chargers, generation has a sense of adventure and wants age category. This clearly highlights why it is and room management systems on an iPad to experience the best travel opportunities imperative for hotels to have a positive image or on guests’ mobile devices are major draws possible. and strong presence on the various social for millennial guests. n A Chase Marriott Rewards Survey released networking sites.

Printed & Published by feature 40 January 2015 | sihra News

The pearl of Kochi Le Meridien

e Meridien Kochi does not require other side of the hotel, reflects the modern L any introduction for the visitors of look and feel with the presence of flyovers Kochi, one of the most sought after tourist and highway bustling with Traffic round the destinations of Kerala. Being five-star clock. The presence of back waters, coconut property, it vows to provide extreme comfort trees, and modern flyovers with buzzing to its guests, who throng it from various traffic are sure to provide the experience of parts of the world. two different worlds to the hotel’s guests and Le Meridien is one of the 9 Brands of visitors. Starwood Group and one of the Trend According to the hotel management, the setting leaders in the hospitality sector. It is weddings, The recent additions to the hotel culture they developed for the guests and one of the youngest Hotel Groups to show following the revamp has not only brought the hotel’s cuisine are the main pillars of the dynamic growth and Trend setting concepts a whiff of fresh air into the hotel but also Le Meridien. They add that the two factors that has been well received by all across the earned accolades for the hotel from both the are also playing an important role in driving globe. The group has nine hotels, which it international and domestic clients. their business. fondly calls as brands, at various places. Le Meridien Kochi is a 223 Key Resort with “Our culture and our cuisine have It has recently changed its recipe and a Convention centre 70,700 Sq Ft of indoor developed into our strength. We have made successfully launched it for the customers. space and 130697 Sq Ft of Outdoor space. sure that all our guest and visitors experience The recipe consists of the newest offering of Both the convention centres are considered this at every moment they spend at our hotel. International and Local cuisine in its most as one of the largest convention centres in We are really proud of it,” says the General authentic style. It also has its own vegetable the entire south India. The hotel has hosted Manager of the hotel Saji Joseph. and herb garden that caters to the unique some of the most influential international He goes on to add that the hotel has created culinary styles used by in house chefs. A and National events . a place for itself in the Kochi city although it visit to this hotel can make any tourist to A look at the USPs of the hotel is sure to consists of other brands. experience the feel of chilling out in a resort. bring smiles on the faces of the tourist. The “Thefact that our hotel is reckoned among Being a convention hotel with a resort back waters that touch the majority of the the top hotels of the city gives us immense feel, the hotel management revamped and area of the hotel gives its visitors and guests a pleasure. We have ambitious plans to make revisited the styles making it more attractive true experience of being in Kerala. The back our brand more popular in coming days by for holding any type of dos, conventions and waters along with coconut palms on the introducing more initiatives.” says he.

Printed & Published by InterVIew sihra news | January 2015 41

Cooking is still my passion SaJi JOSePh General Manager, Le Meridien

Tell us about yourself and your achievements in the the industry. Th e industry request has always been for more positive hospitality sector? policies that support the stake holders of the industry from all sectors as we are all linked together as a Team. Road Shows and

I have always dreamt of becoming a hotelier , ( to be in the support in reaching out to new markets has been a government kitchen ) , started my career with ‘Th e Leela’ In Mumbai , where I initiative that has been received very well by the stake holders. Th e grew out of the kitchen and F&B , and found may calling in Revenue kudumbshree projects have also supported the Industry in rural and Rooms Management. Th ere on change management became my and village areas along with cities. hobby of sorts. I went on to spear head some interesting Pilot projects that have been successfully set as the back bone for the group. what is the status of the hospitality sector in Kochi and Moving out of the busy city, I had the privilege of working with the Taj group with their Palaces. I was a part of the Pilot project what are its USPs. (Palace Services) and successfully launched the same along with Kochi today proudly talks of having 6 of the international the changing face of Rambagh Palace and the Lake Palace that one Brands , very much in line with some of the B cities . although it sees today. Th ere on, I took over my fi rst turnkey project as a GM does look like a case of too much inventory to support the business, with Th e Taj Kumarakom. Later, moved on to bringing in Radisson I am sure that the changing scenario of economy and a stable Plaza into the country and the fi rst one in Asia (which is now the government at the centre will change this and it will be counted Zuri in Kumarakom ). It won the best Spa Resort in India two years among one of the better and modern cities ( with a Metro as well ) in a row. I went to Goa later, where I launched the Alila Diwa Goa and a Local feel and topography that brings in that Gods own (Th e 1st Alila in India) and the best new hotel Country Flavor in its truest sense. award (Critics Award –HICSA) 2010. It is Kochi today proudly talks of this passion to create and develop teams as having 6 of the international Can we place Kochi in the league of well and products to enhance the hospitality Sector in India in various locations that Brands , very much in line other cities like Chennai, Bengaluru drives me as a professional. with some of the B cities, and hyderabad. if so, why. although it does look like a It will take some time to get there, however what is your experience at le case of too much inventory I can confi dently say that the way things are meridien. to support the business, I moving we would be rated there very soon, much sooner that many other cities took to I have joined the hotel as the GM two am sure that the changing gain that status. years ago and have involved in leaving a scenario of economy and legacy behind by making the Hotel as a a stable government at the are you facing any challenges in the signature brand of the Starwood and a trend centre will change this and it setter in the state. Cooking is still my passion growth of the sector? if so what are will be and it is the only constant in my ever changing they? assignments. counted among one of the Th e challenges are the same. Lack of single better and modern cities window clearance, infrastructure development, what kind of support are we getting (with a Metro as well ) and better SOPS for new ventures and industry from the state government for the a Local feel and topography status for the sector are the main challenges. growth of the sector? that brings in that Gods own For years all stake holders have been highlighting the same thing, we continue to Th e state government did relax some tax Country Flavor in its truest ask for these even now. n norms for the off season, to support and help sense.

Printed & Published by feature 42 January 2015 | sihra news

The name to reckon with The Central Court Hotel

The Central Court has he Central Court Hotel at Lakdikapul, Floated by a renowned hotel group successfully completed T Hyderabad does not require any Ganga Hotels Limited, Th e central 21 years in the hospitality introduction to the residents of Hyderabad court hotel consists of 76 well appointed sector by rendering and travelers across the country. Located in centrally air-conditioned rooms and the heart and in close proximity to IT hub, suites. Th e hotel has undergone major unparalleled services to international airport and Hyderabad railway renovation and refurbishment to add its clients, customers and station, the hotel boasts of an excellent ultra-modern facilities on a par with any visitors pan India. location with uncompromising quality and other luxury hotels of Hyderabad city. service standards at their outlets consisting of All rooms and the suites at the hotel Salt N Pepper (24 Hrs Coff ee Shop), Touch of have a work table with free internet Class (Multi-cuisine Restaurant), High Spirits connectivity, feet massager, In Room (Th e Lobby Bar), Th e Level Lounge (Th e Safes, Mini-Bars, LCD TV, Tea and Coff ee Lounge Bar). Th is could be gauged from the Maker, Hair Dryer, In House Laundry, fact that Th e Central Court has successfully Business Centre with Secretarial Service, completed 21 years in the hospitality sector by 24 Hrs In-Room Dining and Travel rendering unparalleled services to its clients, Services etc. Th e Hotel is completely Wi- customers and visitors pan India. Fi Enabled.

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4200 to Rs. 10000. Th e tariff is inclusive of privileges like complimentary buff et breakfast, complimentary Wi-Fi, and Welcome drink on arrival, In Room Tea/ Coff ee Maker, Complimentary seasonal fresh fruits (for club rooms and above). Keeping the requirements of its clients in mind, the hotel has launched 2-night 3-days and 3-nights 4-days true value packages and weekend package 'Pay for 2 Nights and Get the 3rd Night Free'. All the above package involves sightseeing of Hyderabad as an added attraction. Th e hotel group is also planning to open a big convention center at Kompally on raViChaNdraN the outskirts of the city. Th e convention Vice President and GM, center will be an added attraction for the The Central Court Hotel group as they have ambitious plans to serve the people of Hyderabad in more than 20 years service in the same unit aggressive manner. Th e convention and many others have completed more center is being constructed as part of than 5 years of service. As many as 40 the expansion plans the hospitality staff ers are serving the hotel for more group. Larges-scale events like marriage than 10 years, which is a rarity in today’s and engagement ceremonies, birthday competitive market. functions, corporate company meetings According to Ravichandranm the and conferences and other private events Vice President and General Manager of can be held at the convention center. Apart from being strategically located the Hotel, the high employee retention Th e group has also launched a blitzkrieg in the center of the city and in close capacity helped the hotel to provide its marketing campaign to attract more proximity to most of the main tourist clients with best delivery in terms of number of customers given the USPs spots like Hussain Sagar Lake, Birla consistent service and value. He further it enjoys at Th e Central Court Hotel. Mandir, Lumbini Park, NTR Garden, adds that majority of the customers of Th e promotional campaign has already Necklace Road and IMAX Th eatre and the hotel have struck a bond with the helped it increase its client base during leading Malls etc, the hotel has many other hotel thanks to their services and have the past couple of months. Responding USPs. Some of them are that the hotel has become the permanent clients of the on the promotional campaign launched successfully completed classifi cation for hotel since its inception. by the hotel, the Vice President and 3 Star Hotel for the next four years. “Client retention is very important General Manager Ravichandran says It has also been Awarded as the “Best in today’s market. We have achieved that they want to leverage on the all the 3 Star Hotel”for the second time by the continuous success in this fi eld,” says a advantages the hotel possesses. department of tourism of government beaming GM in an exclusive interview " We have the location advantage like of erstwhile Andhra Pradesh supported to SIHRA. no other hotel has. Besides this, we are by INCREDIBLE INDIA. Th e award Th e Hotel strictly adheres to all also off ering customized tariff based was received by the Vice President and brand standards in order to provide par on the requirements and needs of the General Manager Mr. Ravichandran excellence services and experience to its clients. Our sole intention is to see that from the then tourism minister Vatti clients. Th e Hotel is likely to add up a our hotel becomes an invariable choice Vasant Kumar, reputed SPA Brand to its services. for our clients and visitors whenever Another USP of the hotel is its employee In the last two years alone the central they want to hold any event or function. retention capacity. Majority of its staff court has added more than 200 clients to Blurb:Our sole intention is to see that and executives have been associated with its list of clientele. our hotel becomes an invariable choice the hotel since its inception. At least 5 Th e Hotel off ers an attractive Tariff to for our clients and visitors whenever they department heads have completed more its clients and visitors in the range of Rs. want to hold any event or function. n

Printed & Published by InterVIew 44 January 2015 | sihra news

TFCI to play more proactive role in future

SK SaNGar MD, Tourism Finance Corporation of India Ltd. (TFCI)

Set up in 1989, Tourism Finance while the government is quite liberal actual demand for FDI was required. Corporation of India Ltd. (TFCI) is a in permitting Foreign direct investment Until and unless the economic financial institution catering to the (Fdi) in the hotel industry, the industry situation improves, commercial tourism industry. It has financed 700 hasn’t been able to attract Fdi in a big exploitation of FDI will not happen. tourism projects and supported the way over the years? what could be the It is good that the economy is fi nally reason for this reluctance of foreign opening up, and it is expected to boost setting up of 44,000 hotel rooms in investors? business travel into India in the coming India. TFCI will play a more proactive Th e last fi ve years have seen years. Th e improved travel sentiments role in future, according to SK Sangar, phenomenal growth in hotel industry will help in getting the excess supply MD, TFCI. Talking to P Krishna Kumar, and thereby addition of huge quantum absorbed over the next one to two he shares his views about tourism and of room inventory. Th is resulted in an years time. Once that happens, there over-supply situation in the market. will be another cycle of investments hospitality funding in India and TFCI’s As the overall economy was going into the hi-end hotel segment, which role in the changed scenario through kind of sluggishness, the would necessitate fl ow of FDI as well. market was not able to absorb the Th e new government is quite positive additional supply. Th e excess supply about tourism-related investment in was all the more palpable in the upscale the country that augurs well for future and upper upscale segment, where investments into the sector as well.

even the fi nancial institutions in the country seem little reserved when it comes to funding hotel development. what kind of risks banks see in funding hotels compared to other industries? Th e question is valid to certain extent, but at the same time there is another dimension to it also. Banks have fi nanced hotels in the past particularly when they started aggres- sive funding of town fi nance. If you look at major fi ve-star and leisure hotels, it was the consortium of banks that funded most of those developments. Having said that, banks have the limitation of asset - liability man- agement. Th e door-to-door maturity period required for the hotel industry is 10 to 12 years. Banks raise deposits for three to fi ve

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years maturity period, therefore it becomes diffi cult to fund projects beyond fi ve to seven years period. Banks have not understood the hotel industry and their funding require- ments considering the fact that the fi rst two years go into the construction and another one or two years of gestation period. Finally, the period left for repayment of loans is three to four years, which was inadequate. Th e cash fl ow of the hotels even aft er getting the projects into operations was not adequate to repay the loans, ultimately becoming NPAs in the books. Th e situation became all the more grave in the last few years, particularly because of downturn in the economy. Th e supply of new inventories put pressure on occupancies and ARRs of hotels. In order to push up occupancies, hotels Q. Considering the proactive steps of departments at the Central and state slashed rates. Th is impacted the cash the new government in tourism, what levels to understand the various fl ow. Th ese are reasons for fi nancial kind of role TFCi as a dedicated fi nancial project approvals so that we can off er institutions not generous enough to corporation for the industry would be consultancy and fi nancial support to fund hotel development. playing in supporting the growth and them. development of tourism infrastructure in what kind of improvement you expect the country? Q. do you extend your support in terms of in the hotel projects funding by banks in For the past 25 years, TFCI has taking over the existing loans of hotel by coming times, considering the improved been playing its role in supporting the other fi nancial institutions? outlook of the economy as well as a tourism industry in the country. We When we market our business, we proactive government at the Centre? know this industry very well and have target three segments. One is fi nancing Th e recent announcements by the seen it through diff erent cycles of greenfi eld projects; we fi nance projects government as well as the Reserve development. We are better equipped approved by the state governments Bank of India (RBI) are defi nitely than anybody else in making realistic and Ministry of Tourism, Government going to help infrastructure projects appraisals about projects. We have of India. Another segment is fi nancing in the country. Raising of funds funded more than 700 projects so far our existing clients for renovations through infrastructure bonds are and supported creation of 44,000 hotel and upgradations, extensions, etc. permitted for bigger projects by the rooms in the country. Hotels require periodical renovations RBI. Th e RBI had recently permitted TFCI has so far been playing the and upgradations, etc. Th e third banks to refi nance infrastructure dual role of a preferred consultant for category that we are exploring now, as projects which have long gestation tourism infrastructure development not too many new projects are period. With this, infrastructure as well as fi nancing projects since its happening, is supporting projects projects which require long-term inception. Our role as a consultant which have already completed the funding can avail loans initially for as well as a fi nancer will become construction and started operations, fi ve years, and can make a lump sum more prominent now considering but suff ering from cash fl ow crisis bullet repayment of the initial loan by the positive outlook of the new because lending institutions have raising a fresh loan at the end of the government to the tourism sector. given lesser door-to-door repayment. fi ft h year. Earlier this kind of activity We have stepped up our marketing We cherry pick such projects, looking was termed as restructuring. Th is will eff orts by participating in various at them in entirety for fi nancing. help banks in mitigating the asset- industry events, conferences, liability mismatch. exhibitions, etc. in recent months. We are also working closely with tourism

Printed & Published by feature 46 January 2015 | sihra news

BATHROOM FITTINGS: Delivering Blissful Experiences

Like any other touch point in a hotel, technological invasion is bathroom design concepts in hotels. A sweeping through the bathroom space as well in a big way. While bathroom must essentially comprise four this technological onslaught is supporting the general cause of plumbing fi xtures: bathtub, shower, toilet and basin. Aft er these four essential elements, it owners and brands in creating style statements, they are also is all up to the hotel, its designers and its helping the conservation and sustainability imperatives of modern architects to conceptualise and transform day. SIHRA explore the key bathroom design concepts by speaking the utilitarian space into an extravagant spot. Th e hotels have started making brand to equipment manufacturers and vendors…. statements out of the designer bathrooms they off er, the amenities being off ered of late. he changing profi les and outlook of the in vogue in luxury apartments and people’s “Bathroom design is getting more and more T modern travellers have brought in a residences, modern travellers look for attention from designers who are themselves sea change in the prominence that bathroom equally good or better shower experiences getting more sopihisticated about technology space is getting in hospitality units. Hotel while travelling and during their stay in and sustainability. Showering continues to be bathrooms are no more another auxiliary hotels. Th erefore, it is important that hotel at the heart of bathroom design. Th e trend is room in one corner shabbily designed; owners and interior designers pay utmost of more and more ‘his and hers’ spaces at the rather, they have evolved into wellness zones attention while designing, procuring, premium end and luxury concepts are being and very much part of the harmonized design installing, various gadgets like sink, bathtub, designed with a ‘classictouch,’” confi rms concepts of a guest room. Th e new mantra shower, W/c’s, etc. Ravi Nindwani, Managing Director, Delta dictating the bathroom design is four-fold Faucet Company. – functional, luxurious, minimalistic and The Trends Bathrooms stopped being perceived as sustainable. Th e hotel industry vendors authenticate auxiliary rooms, spaces to be minimized, in With designer bathroom concepts being the transformation that has come into the order to expand living areas, affi rms Varun

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RAVI NINDWANI VARUN GUPTA DILIP RATHI SANDIP SOMANY NIRMAL SANTOSH NEMA Managing Director, Delta Joint Managing Director, Managing Director, Joint Managing Director, KHANDELWAL CEO, RAK Ceramics ( India) Faucet Company Bathline Sensations Etre Luxe HSIL Director, FCML Projects

Gupta, Joint Managing Director, Bathline dpi resolution printing on tiles, whereas Sensations. “Th e modern tourist expects high defi nition digital printing technology more than they get at home in their enables 300 dpi resolution resulting in fi ner journeys. A resort bathroom with spa-like and realistic natural textual patterns.” features is an open invite to relaxation and a sure-proof method of alluring guests Technology making the through the promise of ephemeral luxury,” difference: states Gupta. It’s high end technology that is sweeping Commenting on the trends, Dilip Rathi, across bathroom equipment industry Managing Director, Etre Luxe, said that of late. Technological changes and “technologically rich” concepts are more innovations in terms of design, features, in vogue in the hotel industry. “In all areas appearances, and overall functionalities of their bathrooms and restrooms, many are game in the industry. Today, well technologically advanced products are designed bathrooms are not only beautiful used – sensor faucets, sensor based toilet but long lasting and highly functional. seat covers, hand dryers, remote controlled People are no longer about taking ten- fl ushing systems in WCs, touch based minute baths and ten minutes to dress panels, etc.,” he opined. up. By combining superior technology Th e role of the hotel bathroom has with a choice of breath-taking designs, changed dramatically in recent years deluxe shower products and a variety of because of the infl uence of global design other gadgets, bathroom is turning into and guest expectations, informs Sandip and money is spent on bathrooms in a guest an exclusive place that stimulates all the Somany, Joint Managing Director, HSIL. room,” he said. As international travelers are senses. Fully automated toilets, radiant heat Th e emergence of hotel bathrooms from a exposed to all latest concepts, hotels have to fl oors, walkin steam showers with multiple ‘utilitarian needs-only space’ into an area keep their productlines in sync with their shower heads, bath screens, etc. are in thing where the luxuries become the centre piece expectations. in many designer bathrooms. Technology is is also a key selling point for the hotels. Aft er From bathroom furnitures to fl ooring, changing quickly, and it’s having an eff ect comfortable beds, bathrooms are the second fi ttings and fi xtures have to be harmonised on the consumer. Electronics have been special place that encapsulates a hotel guests to create that wow! feeling to the space. one of the biggest drivers of consumer overall experience of the property, Somany Th ere is no dearth of innovations in any of spending; the result is that the average hotel observed. “Bathrooms now draw customers the verticals, to say the least. “Right from guest is fairly technology savvy and used to thereby raising its brand awareness; it can restaurants to resorts & hotels to hospitals, sophisticated entertainment set-ups, says also be a diff erentiator in this competitive all the sectors are doing quite a bit to add to Gupta of Bathline Sensations. Bathtubs with environment. Designers and architects are the look and feel of their ambience and thus built-in audio systems are high in demand; looking to the hotel bathroom as new frontier having high quality and durable wall and chromotherapy or tub-side refrigeration for innovation and bathroom products are fl oor tiles and add to its luxurious abode,” are in vogue. In place of hand-held faucets, essential to help turn, what has long been a says Santosh Nema, CEO, RAK Ceramics hands free faucets are in demand, he mostly functional space into a personalized ( India). “High defi nition digital printing informs. refuge and means of escape.” technology is the latest breakthrough in the Th e change is refl ective everywhere, Bathroom concepts are changing quick Indian tile market which enables a variety comments Rathi of Etre Luxe. and fast, as the defi nition of luxury changes, of colour shades and designs on any tile “Technologically advanced products are informs Nirmal Khandelwal, Director, surface. Conventional screen and rotary more in demand by customers visiting and FCML Projects. “Today maximum attention printing technologies allow only 60 & 120 so the hotels too are stepping up to the

Printed & Published by feature 48 January 2015 | sihra news

challenge. Previously while more of the installing equipments and gadgets which “NANO is one of our prominent product chormotherapy was being concentrated on, consume energy, water, etc. off ering which fl ushes in only 1.5 ltrs of water now the demand includes – digital panels, Confi rms Nindwani of Delta Faucets, and is equipped with a foot pedal fl ushing music docks, spa and sauna products, use “One recent trend pertaining to bathroom mechanism for hygiene. Largest product of classical collections and baroque design products is people’s willingness to adopt bouquet of ‘Star Rated’ water closets, also products for the premium rooms, sauna new technologies for saving water and the fi rst in the industry to get certifi ed by cubicles are all things that people will see in more convenient usage of the fi xtures. International Association of Plumbing & their bathrooms.” Delta Facuet Company is an acknowledged Mechanical Offi cials (IAPMO) and India Agrees Somany of HSIL. “Th e focus of innovator in the faucet industry and is best Plumbing Association (IPA). Th e the new age bathroom is a combination known for its Touch2O, Proximity and range of ‘Star Rated’ Hindware sanitaryware of technology enabled luxury in design, H2Okinetic technologies. Touch2O allows saves up to 50,000 ltrs of water for a family of contours and functionality, which you to put the facuet on and off with just 4 per year,” explains Somany. additionally also attends to the ecological a touch, Proximity senses user’s presence Talking about the vitrifi ed tiles that go into need of them being environment friendly. within a 4 inch sphere around the faucet to the fl ooring, Nema of RAK Ceramics said, Th is bathroom evolution has resulted in turn the water on or off within seconds (it’s a “Vitrifi ed tiles are environment friendly due limitless creative options in the bath fi tting Capacitance based sensor technology which to the use of natural products such as clay manufacturing. Square shapes with rounded is a couple of notches above the regular and the type of manufacturing process. It corners, simple lines with minimalistic Infra Red technology used by most sensor can be easily chosen over wooden fl ooring elegance; in short, neo modernist designs faucets). H2Okinetic technology sculpts variants as the same designs can be obtained are ruling this space.” Clutter-free vanities, water into a unique wave pattern to make 6.5 in digitally printed vitrifi ed tiles and not under or above-the-sink shelving, spa-style litres a minute feel like 9.5 litres a minute. be that harmful to the environment. Th e baths, chromo showers fi tted with LED All these innovations can save thousands of manufacturing process we use generates lights, hydro therapy, automatic closets are a litres of water per year per installation.” virtually no byproducts and the waste few reigning trends, he observed. “Th e brands we associate with are is recycled back into the manufacturing hugely concerned about saving water and process for the next batch thus minimizing Technology enabling recyclability of water and materials used. the adverse eff ects to the environment.“ Conservation: Agape has a patented ceramic substance With the advent of designer bathrooms, Sustainability is the new catchword in every that it uses – this ensures that the materials instead of individual constituents in a fi eld today. Green building concepts are used are recyclable and easy to mend and so bathroom, it is the wholesome look and gaining momentum. Th ere is increased increases the life of the products and reduces the harmony these f fi ttings and fi xtures realization about the vital need to preserve the risk to the environment. Toto focuses on deliver to the environment matter a lot. and conserve natural resources. Th ese many green eff orts and water conservation – Various sections of the bathroom like principles are something that has to be it’s amongst the most conscious companies shower area, basin area, WC area, all need to adhered upon during construction as that reduces the wasteful ways of working and communicate one language. Currently, there well as aft er completion through day to conservation with eff ective methods. Kohler is a greater demand for complete bathroom day operations. Equipment with high too is such a company,” informs Rathi. concepts as opposed to individual products. sustainability rating is preferred over lower Brand Hindware off ers a whole range Such designs enhance the overall experience rating or non-certifi ed ones. Such things are of eco-products aimed at saving water or of the guests. n extremely taken care of while procuring and effi cient usage of water, states Somany.

Printed & Published by feature sihra news | January 2015 49 Hospitality Sector of Telangana turns bullish about their future The star hotels and luxurious restaurants from Hyderabad have chalked out ambitious plans to boost the growth of the hospitality sector in the newly formed Telangana state.

he formation of separate Telangana academy at Bhongir of Nalgonda. It is also T state has brought cheers on the faces of constructing Shilparamam,an Arts and leaders and captains of hospitality sector in Craft s village and one of the important Hyderabad. Th e deadlock and uncertainty tourist attractions of the state, is being surrounding the formation of the Telangana planned to be set up in the second largest State have fi nally come to end with the birth city of state-Warangal. Shilparamam was set of the new state on June 2, 2014. It has also up by the state government with a primary marked the end of bad days for the crucial aim to foster, restore and help fl ourish the hospitality sector. Th e hospitality sector culture of India's glorious past. It provides of the state suddenly turned bullish about a common platform for artisans and their future in the newly formed state. It performing artists to showcase their talents. has chalked out some ambitious plans to Plans are also afoot to give international cash in on the ‘feel good’ atmosphere being look to all the tourist destinations of the city created by the state government under the in order to earn huge amount of revenues JaiKaNT ShrOFF leadership of Telangana Chief Minister from the tourism sector. GM, Vivanta By Taj, Begumpet, Hyderabad K. Chandrasekhar Rao. Th e state tourism In the backdrop of this,, SIHRA department has already unveiled plans for the representative Md Inkeshaf Ahmed catches development of the tourism and hospitality up with Jaikant Shroff , the General Manager sector of the state. Th e state government of Hotel Vivanta by Taj, Begumpet in an is planning to set up an adventure tourism exclusive interview. Jaikant is playing an

Printed & Published by feature 50 January 2015 | sihra news

As Hyderabad city has what are your plans to boost the already acquired international growth of the hospitality stature, there is serious need sector? to extend the Bar timings to We the members of Hotels and 1 am during weekends. The Restaurants Association of Telengana hoteliers will be willing to State (HRATS) feel that, with the formation of the new state, the worst pay additional license fees period for our business is over. We for every extra hour they are feel that 2015 will be a much better allowed to keep the bar open. year than many years that have recently gone by , we will like to work with the new government closely to important role as he is the President of newly make the new Telengana state a very formed Hotels and Restaurants Association tourism vibrant state and a choice of Telangana State (HRATS). destination of foreign as well as Beginning his career as a hotel professional discerning Indian traveler. in the year 1989 aft er passing out from Kolkata catering college, Jaikant worked Tell us about your achievements with famous Taj group throughout his life in the hospitality sector? so far. In a career spanning an impressive 25 I have got many achievements to years,he worked at Taj Palace, New Delhi, the boast of in a career spanning 25 long legendary Taj Lake Palace, years. I have attended workshops by Udaipur; Taj Bengal, Kolkata; Taj Lausanne catering college of Coromandel, Chennai; Taj Banjara, Switzerland and by the prestigious Hyderabad before taking over as the GM of Cornell University of US organized Vivanta by Taj, Begumpet, Hyderabad. He in India. I was sent to Bangkok for a was associated with the food and beverage month exposure, also have traveled department before he became the GM at Taj through Europe to see and imbibe Banjara in the year 2007. the good practices there. hotel has turned 3. Every day you In a free-wheeling chat, Jaikant tells about come across new tasks and your his achievements in the hospitality sector, his how has been your experience learning keeps growing like magic. I plans for the growth of his hotel and strategies at Vivanta by Taj, Begumpet? am very proud of the achievements chalked out by the new association to give a Every assignment comes up with of the hotel as well. Within just a year fi llip to the growth of the hospitality sector. its own set of peculiar challenges. At of our inception; we were featured in Excerpts. Vivanta by Taj, Begumpet, I oversaw the Condenast Traveller's list of top every brick being laid and today the 100 business hotels.

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guests have been the reason to be for our hotel and it has paid for all its worth.

Your memorable experiences so far? Personally I learned almost everything in my fi rst assignment which was Taj Bengal where I worked 13 years and helmed very successful tenures at the now closed nightclub Incognito, the iconic Chinese restaurant-Chinoiserie. It is defi nitely one of my most memorable experiences.

what are your future plans for the growth of your hotel group? We need to ensure that we constantly endeavor to give great service experience to our guests so that we remain on the top of the mind recall for them. Also we get best word of mouth publicity and our guests become our best ambassadors. Apart from this, we are trying to cover as much market in the city, nationally as it is an abode for anybody who chooses well as internationally through to stay with us. We do all it takes to familiarization trips with leading keep all our patrons delighted. travel agents, tour operators, travel Apart from clean, fresh and most writers, food critic to make our modern rooms we have very unique presence felt. food and beverage experiences. Th e menu and the spread which we off er what is your current Occupancy at our all day dining restaurant- Viva- ratio (Or)? is truly unique in its selection, we Th e current occupancy ratio of our house the signature Th ai Pavilion, the Hotel is 65 per cent specialty Th ai restaurant of the Taj, which uses authentic Th ai ingredients what are your plans to boost the to produce awe inspiring cuisine . growth of the hospitality sector? We have open air Grill which has We the members of Hotels and very unique edge of the plate food Restaurants Association of Telengana presentation again with unique menu State (HRATS) feel that, with the inclusions. And then we have ‘Tease’ formation of the new state, the worst which is our high energy bar with period for our business is over. We feel diff erentiated liquor and musical that 2015 will be a much better year what is the USP and features of off erings. than many years that have recently the hotel? In our case, keeping in mind a gone by , we will like to work with the Vivanta by Taj, Begumpet - very competitive market scenario, we new government closely to make the Hyderabad is positioned in upper strategized to give our patrons great new Telengana state a very tourism upscale segment of hotels which service and food experience with a vibrant state and a choice destination targets the hip and happening techno great value off er. Humility, positive of foreign as well as discerning Indian savvy urbane guest. However as a hotel attitude and a real concern for our traveler.

Printed & Published by feature 52 January 2015 | sihra news

the hospitality sector. Th e system of statutory permission like fi re, amusement, police and pollution is very cumbersome and time-taking. Th e new government should make it industry friendly by removing the cumbersome bureaucratic procedures. Th is could be done by introducing a single window system for obtaining all the statutory permissions under one roof. Besides this, we are also requesting the state government to provide Interim relief considering the extremely poor business scenario by providing temporary tax reduction and tax holiday. Th is particular move will be an extremely welcome by the hotel fraternity in these trying times. There is a need to aggressively are there any immediate issues Th ere is also the need to expand the that you would like to take up promote the state in the tourism base of labour registration fees and the with the newly formed state sector across the world. The process for introduction of liquor as government and seek its support state’s rich history and its the portfolio of available brands as it is for addressing them? limited in the city now. As Hyderabad Th ere are many issues. For instance, cultural heritage, connectivity, city has already acquired international in Telengana luxury tax is charged at good infrastructure, need to be stature, there is serious need to extend the rack rate. We are paying fi ve per highlighted. The state government the Bar timings to 1 am during cent luxury tax on rack rate 7.42 per can launch initiatives in weekends. Th e hoteliers will be willing cent towards service tax on actual to pay additional license fees for every rate. Th is is resulting in the very low this direction in coming days. The extra hour they are allowed to keep net realization for the hotels. We are environment for launching these the bar open. Immunity to hotel urging the government to have a look initiatives is conducive in the branded cars and buses during various at this issue. bundhs and agitations that impact the state as the union government is state frequently will also be move of would you like to see any change giving a lot of emphasis on the relief. in the liquor policy of the state promotion of the tourism sector considering the higher fee for what are your suggestions to the grant of licenses? government for the promotion of We have two important issues when imported the bar operations are under tourism and hospitality sector of it came to the existing liquor policy. severe pressure. the state? Th e fi rst one is the high license fee to Th ere is a need to aggressively serve liquor and the second one is the do you have any problem with the promote the state in the tourism sector restrictions on serving liquor round taxation policy and other policies across the world. Th e state’s rich the clock. Th e liquor license fees are at of the state government? history and its cultural heritage, almost Rs 45 lakhs for obtaining We also have issues with the connectivity, good infrastructure, regular licenses. Some hotels have paid unprecedented increase in the property need to be highlighted. Th e state an additional amount of Rs.10 lakh for tax rates. Th ey have almost quadrupled government can launch initiatives in obtaining special licenses to serve in the past three years. It has become a this direction in coming days. Th e is liquor 24 hours round the clock. Many burden for the hoteliers. Th ese rates environment for launching these hotels, which have obtained the special are very high as compared to many initiatives is conducive in the state as licenses are not allowed to serve liquor other states of the country. We urge the union government is giving a lot of in night clubs , pubs and discos. With the government to reduce them emphasis on the promotion of the high taxation on liquor specially providing the much needed relief to tourism sector. n

Printed & Published by expert speak sihra news | January 2015 53

The Evolution of Restaurant Business in India riYaaZ amlaNi EO and MD Impresario Hospitality Pvt. Ltd & President National Restaurant Association of India

VER the last decade, hospitality to lure the evolving Indian taste buds with Experience is the word! O industry has undergone a series their creations. Authenticity of the fl avour A report by the National Restaurant Asso- of rapid metamorphoses. Th e changing and elements, supersede the popularity for ciation of India (NRAI) reveals that the aspirations, choices and behavioural this set of consumers. Even local chefs have size of the Indian food services industry is patterns of the consumers form an essential started hosting experimental tables, playing estimated to attain a target of INR 408,040 parameter, driving this transformation. Th is with novel ingredients and fl avours. Tasting crore by 2018. Over the last few years, the combined with the entry of international menus are on every single restaurant table in Indian food service market has undergone a players into the market and the aggressive the city, allowing space for customers to treat complete aesthetic modifi cation. Many new burgeoning of the casual and fi ne dining themselves to a large number of savours and players have proliferated into the market. Th e restaurants by the Indian entrepreneurs, has courses. Dessert combinations like cro-nuts hospitality industry has become more adap- signifi cantly changed the industry scenario. and cake pops are gradually shift ing to start- tive towards the new restaurants, by provid- Earlier, the food services industry comprised ers and mains, possibly infl uencing dishes ing them with enough space to thrive and of numerous unorganized players and a such as spaghetti cannelloni, or a smoked fl ourish. Th e industry players are evidently few international brands. However, in the salmon and seaweed sandwich. Restaurants pushing the confi nes with a clear one track current situation the industry is constantly are beginning to start smoking and pickling agenda i.e. to provide patrons with an expe- adapting itself and evolving by identifying their own meats. Hollandaise will slowly be a rience that they can cherish and talk about. and setting trends, be it culinary, service, thing of the past - a number of new sauces will Th is surge has resulted in the growth of many marketing, design or most importantly, the march in. Th ere will be a very strong focus on new specialty restaurants (especially in the concept. To stay relevant to the changing the cultural stories revolving around food & metros). In terms of consumer service, customer receptivity, new and innovative fl avours and a renaissance of the Indo ethnic Th e future will witness ‘value concepts have begun to carve out their space. cuisine. Profundity of the local essence and proposition’ gaining stronger In fact, they’ve provided a leeway in setting culture (eg: authentic , Maharash- eminence. Existing players have an example, to make dining out more about trian cuisine. etc) will trickle down the food further branched out to tap a wider a complete experience, than only about the chart and gain prominence. consumer base. More emphasis will produce. be laid on the quality of experience

Evolving consumer palates: Today’s India is young, with 65% of the population aged between 18 - 35 years. Th is population typically drives the growth index of the food services market. Th ey are tech savvy, have constant access to news and trends from across the globe, are well read, extensively travelled and are empowered with high spending power. Th is has quint- essentially allowed the consumer palette to remain open to new experiences and a wider range of cuisines. At a stage where currently the industry is at an all time high, we see international chefs taking keen interest in the Indian market, while trying

Printed & Published by expert speak 54 January 2015 | sihra news

and value additions provided by the to a more ‘casual’ dining out culture, which In the metropolitan cities however, the QSRs restaurant. Exhilarating concepts has a more relaxed and less uptight ambi- will begin to create and off er premium quality (eg: Social) will take form. Following ance. Going forward, Th e product portfolios products, services and interiors to keep both, through with the craft of innovation, of restaurants will widen to include a variety the customers and the brand image high on both, the fi ne-dine and causal-dine of off erings, instead of a single stream. To my the excitement and enticement quotient. restaurants will continue to do so at understanding, the casual-dining brands will a much more competitive pricing extend faster & smaller express versions of Rethinking marketing layout. their brand experience as well as menu off er- By far, ‘Word of mouth’ has been the unde- feated paramount of marketing. However, the Emerging themes days of relying on the traditional marketing Customer acquisition and in the market means are done and dusted. It isn’t enough to In an attempt to identify the dining aspira- retainership has become a keep customers happy and earn their loyalty. tions of today’s consumer, many restaurants challenge and a subject of Customer acquisition and retainership has have come up with innovative themes, discussion in itself. So naturally, become a challenge and a subject of discus- distinctive experiences, formats & menus sion in itself. So naturally, newer and more newer and more inventive so as to attract more consumers. Beverages inventive marketing practices have to come are now acquiring precedence over food in marketing practices have to come into play. Th e new age of digital marketing many cities. Th ere are special beverage into play. The new age of digital has created a whole new realm of opportuni- lounges, cocktail lounges and tea cafes that marketing has created a whole ties, with customer experience at the core. have mushroomed in many cities, especially In terms of convenience and simplicity, the metros and tier II cities. Th e Indian audience new realm of opportunities, industry may move from phone calls to has become more receptive and accepting with customer experience at the phone applications, especially as ordering in towards the casual-dining culture that begun, core. In terms of convenience will become more popular. Th is has inspired not so long back, in the Indian market. Th ere and simplicity, the industry many restaurants to create applications that is visibly an organic augmentation in the can be downloaded on IOS, Android and casual dining culture in India. Restaurants may move from phone calls to Windows platforms that the consumers are paying more attention towards providing phone applications, especially can download and order food (or receive the consumers with a soulful dining expe- as ordering in will become more gratifi cations). Th e nature of the medium, rience (For example, at Impresario, from changes the growth curve for brands of all our maiden venture, Mocha – Coff ee and sizes, through the widespread buzz it creates Conversations to our most recent venture ings to the customers. Quick Service Restau- among the technology empowered consum- Social we have attempted innovation and rants (QSRs) are already seeing an upward ers. path breaking concepts in the lieu of excit- trend in terms of growth and expansion, In today’s dynamic generation, it is very ing our audience). Th e emerging trend also across the country. Th e coming few years, important for a brand to develop and sus- stands to witness an organic shift of focus will witness an eff ortless percolation of the tain a youthful appeal, in order to create an from the habit of occasion based fi ne-dining, QSRs in tier II cities as well as mini metros. immediate connect and make the right kind of impact amongst the target audience. Th at is something we will be undertaking for our- selves (at Impresario) too. Especially, across the digital and social media platforms. As we talk about the experience, service is one of the most important aspects. Today, consumers want recommendations, com- ments and engagement with their servers – those that are more involved with the meal. In today’s dynamic restaurant service industry, providing an exceptional ‘customer experience’ is what forms the root of any res- taurant. Firmer the root, stronger and taller will the tree grow and eventually branch out in all its glory. n

Printed & Published by expert speak sihra news | January 2015 55

How Hospitality Industry is Leveraging SRIKANT SASTRI CO-FOUNDER, CRAYON DATA the Big Data?

ATA has become an integral part of Dour society today. Widespread use of the Internet, social media, location- based services and multimedia are contributing to the ever-growing data explosion that is generating information about people, their preferences, likes and so much more. Such vast amounts of data have created new opportunities for industries to better understand their customers, and to provide personalized services based on their preferences. One such industry that is looking to make the most out of these vast amounts of data is the hospitality industry. In the past, hospitality and technology have never complemented each other because the hospitality players have always data to identify future trends and chang- what a regular customer wants based on been concerned about tangible things. ing preferences of customers. With these his or her past eating patterns and social Th ey preferred to spend their time and insights, companies can customise their media updates, then it can provide such resources on defi ned areas of operations existing products or add new ones to menu choices. Th is information will such as to improve the ambience of a meet these customer expectations, that come handy especially when the custom- place, widen the choice of menus and in turn will fuel demand, and will lead to ers have diet specifi cations such as vegan enhance the quality of service delivery, increased profi ts. or kosher. instead of focusing on technology and big Specifi cally, Big data can be used in Such a strategy will prove to be eco- data. As a result, the gap between what the following ways to enhance customer nomically benefi cial for the company the industry off ers and what customers satisfaction, and to improve the overall in many ways. Firstly, the customer is want widened. Hence, players in the effi ciency and profi tability of businesses. sure to come back to the business again hospitality industry were left with inef- because he or she was satisfi ed with the fi cient businesses and low profi tability Personalised service. Secondly, and more importantly, levels due to this lack of understanding Experience this customer is likely to recommend of customers’ likes and preferences. Big data has the potential to give cus- this place to friends and family mem- To overcome these problems, the hos- tomers a personalized travel experience bers. Th is recommendation will bring pitality sector began to adopt technology, every time. When a business knows what in more customers without the company specifi cally big data, in a profound way. a particular customer wants, it can make spending any money on marketing or Big data is all about identifying the pat- changes to its services accordingly. For advertisement. terns and relationships that exist between example, if a restaurant business knows

Printed & Published by expert speak 56 January 2015 | sihra news

Creating the Right Products and Services Big data can provide a better sense of direction for companies with respect to their products and services. Th ey will be in a better position than before to know which products will be a hit, so that they can plan their operations accordingly. For example, it is not hard to predict that people will drink beer or eat ice-cream on a hot day, but it will help to know what beers and what fl avors of ice-cream they would like, so that the business can stock the right kind in adequate quantities. Th is information is what big data can give to companies. On a broader level, big data helps to maximize tactical brand deci- sions and gives greater control to tourism companies.

Competitive Advantage Big data is likely to become a key factor Cautious Approach off erings. It is this innovation that gives a for helping companies to gain a competi- Despite the benefi ts that come with using competitive advantage and makes a prod- tive advantage. In this sense, big data tools big data, there continues to be some gray uct or service more attractive to users. will be the key diff erentiators because areas that companies should watch over. Lastly, businesses should have the right all companies, whether they are new or Firstly, over-personalisation can backfi re big data tools to make the most out of it. experienced, will have access to the same because it will be seen as an intrusion to Real-time analysis and deep insights that amount of data. Hence, the company that privacy by some people. Hence, compa- will off er new patterns are essential to can innovate and capture the deepest nies should use big data to off er a person- truly harness its benefi ts. insights will score over others. alised experience, but should not over do In short, Big data is having a profound Another area that big data can help is it. For example, a journalist who boarded positive impact on the hospitality indus- pricing. Companies will be able to foresee a transatlantic aircraft found much to her try by off ering new patterns and insights trends and adjust their prices accordingly surprise, two other journalists who were that were hitherto not available. With to make their services more attractive to heading to the same conference in her this new information, businesses are in customers. A case in point is the cost of adjacent seats. Using big data, the aircraft a better position to provide customised rentals. When a boat rental company, engineered the seating arrangements to service, enhance customer satisfaction, for example, knows that more people give all the three passengers an opportu- increase operational effi ciency and gain are going to travel to its city in summer, nity to know each other before the con- competitive advantage, all of which even- the rate that is aff ordable for most travel- ference. On the other hand, a restaurant tually lead to higher profi ts for businesses. ers, the prices of its competitors and the waiter brought in a complementary drink However, there are some areas that need estimated demand for its products, they as soon as a regular customer walked in. caution, especially in terms of privacy can set a price that is attractive to cus- Menu choices were also suggested based and intrusion to customers. When these tomers and at the same time, is profi table on the customers’ past orders. While areas are addressed, Big data becomes a for the company. It also gives the busi- these gestures would be appreciated by game -changer for both businesses and ness a competitive advantage because some, it would be seen as a heavy hand travellers. .’ n its pricing decision is backed by relevant by others, especially by people who had data that can predict consumer behavior planned to try out new items this time. (Crayon Data is a Singapore & India with a greater level of accuracy than ever Secondly, big data by itself is of little based start-up that aims to build a global before. use unless companies use it in an inno- business around Big Data) vative manner to improve their business

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Shangri-La, Bangalore hotel Manipal, Natasha has 17 years of experience in Hospitality Industry. She has previously worked with Oberoi Hotels & Resorts as a Sales Jens Peter Corder, Manager, The Leela Palaces, Hotels & Resorts as Director of Sales & General Manager, Shangri-La, Bangalore hotel Marketing – Travel Trade and Quo Vadis Travels Pvt. Ltd. as Director Shangri-La Hotels & Resorts has appointed of Development. She has also worked with Lemon Tree Hotel Jens Peter Corder as General Manager for Company as a Group Head & General Manager for Travel Trade - their upcoming 397-room Shangri-La Hotel Sales. Her last assignment was the Director of Sales for Royal Park Bengaluru. An Australian national, Corder brings / Royal Gulf Tourism, UAE. with him more than 25 years of experience holding executive positions in the hospitality industry in various part Marriott Resort & Spa of world, specialising all aspects of hotel operations, with an avid Anupam Gulati, Executive Chef, interest for food and beverage. He has been successfully holding Goa Marriott Resort & Spa executive hotel management positions for over eight years across anupam_gulati_id.jpgWith close to 14 years of different Shangri-La properties in Singapore, Hong Kong, China and experience in the F&B industry, Chef Anupam now in India. Corder holds a Diploma in Culinary Arts, Hospitality & Gulati has been instrumental in designing Management. menus, concepts and creating innovative dishes for the award winning restaurants where he has Hyatt Hotels worked before. At Goa Marriott Resort & Spa, Chef Gulati will be handling the F&B operations of the hotel. His

Shubham , Area Director - Sales & Marketing, day to day responsibilities will include taking care of the kitchen Hyatt Hotels operations and maintaining the food quality. Prior to joining Goa shubham_chandra_id_1.jpgHyatt Hotels has Marriott Resort & Spa, Chef Gulati has been associated with Oberoi appointed Shubham Chandra as Area Director - Hotels & Resorts for nearly 14 years. His last stint was at The Oberoi Sales & Marketing for Hyatt Hotels in Bangalore, Cecil in Shimla where he was designated as the Executive Chef. Chennai, Hampi, Kathmandu and Kolkata. He Chef Gulati has also worked with luxury hotels like The Oberoi will also continue to be the Director of Sales & Gurgaon, Trident Gurgaon and The Oberoi Amarvilas, Agra. Marketing at Hyatt Regency Chennai. Chandra has over 16 years of experience in business development, Novotel Kolkata Hotel and Residences marketing and sales with reputed names in the hospitality industry. He brings a wide portfolio of experience to the role as he has Jai Kishan, General Manager, Novotel Kolkata Hotel worked in all the important Indian markets from sales and marketing and Residences perspective. In his new role, Chandra will be providing support jai_kishan_id.jpgKishan is a well-rounded and strategic oversight to Park Hyatt, Hyatt Regency , Hyatt Place hotelier with more than 17 years of work and Hyatt brands in Bangalore, Chennai, Hampi, Kathmadu and experience in Hospitality Industry spanning Kolkata across functions of Sales, marketing, events and revenue India, Switzerland, Taiwan, Singapore and management. Chandra has been Certified in Hospitality Business Australia. Because of his dynamic personality, acumen by the reputed Hospitality Sales & Marketing Association management skills, positive attitude and language proficiency, he International. With many years of experience in the hospitality is highly regarded in heading multi-cultural teams. He has been industry, he has been heading the Sales & Marketing division at appreciated and acknowledged for his strong acumen in driving Hyatt Regency Chennai since 2012 prior to which he was heading revenues by creating synergies across the teams, managing costs the Sales and Marketing function at Hyatt Regency Mumbai. by increasing efficiencies, delivering brand standards without diluting the brand promise, grooming future generation of hoteliers Radisson Blu Hotel New Delhi and exceeding expectations of all stake holders.

Barun Jolly, General Manager, Radisson Blu Hotel JW Marriott Mussoorie Walnut Grove Resort & Spa New Delhi Paschim Vihar Chandrashekhar Joshi, General Manager, wBarun Jolly has taken over as the General Manager of Radisson Blu New Delhi Paschim JW Marriott Mussoorie Walnut Grove Resort & Spa Vihar. Prior to this, he was the General Manager ChandrashekharJoshi started his association at the Crowne Plaza New Delhi Okhla which with Marriott in 2004 as Assistant Restaurant was unveiled and successfully operated for Manager at Renaissance Mumbai Hotel & over 4 years under his able leadership. A Diploma holder in Convention Centre in F&B department. In the Hotel Management, Jolly also holds an MDBA in marketing, and subsequent 10 years with Marriott; he gained a Bachelor Degree in Arts from Delhi University. His earlier stints a varied hotel experience with exposure in operation and Sales & include working with brands like Grand Hyatt, The Imperial, The Marketing. In 2007 he decided to switch to the exciting world of Oberoi and Hyatt Regency. In his earlier assignments and key roles sales and marketing as Sales Centre Manager at Renaissance with major hospitality chains, Jolly has consistently delivered and Mumbaiand grew as Associate Director of Sales there and was later contributed largely to their success. His rapid rise in the corporate promoted as the Director of Sales at JW Marriott Hotel Mumbai. space can be partially attributed to his informal style of management and his ready wit.

Lemon Tree Hotels Natasha Yashpal, Assistant Vice President & To feature in the Head – Travel Trade, Lemon Tree Hotels Lemon Tree Hotels has appointed Natasha appointment section, Yashpal as Assistant Vice President & Head of Travel Trade business. A graduate in Hotel write to: [email protected] Administration from WelcomGroup Graduate School of Hotel Administration (WGSHA),

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