PREMIO MARCO VIGORELLI 2020 - VIII edizione

La Fondazione Marco Vigorelli ha istituito un premio intitolato all’omonimo economista, senior partner di Accenture, scomparso nel 2002, a beneficio di giovani laureati delle istituzioni accademiche italiane ed europee (si veda Allegato A al presente Bando).

Il bando si rivolge: - per l’Italia, a giovani laureati delle Facoltà di Economia e dei relativi corsi interfacoltà e delle Facoltà di Ingegneria, per i soli corsi di laurea in Ingegneria gestionale; - per Europa, a giovani laureati delle Università in cui sia presente almeno una Facoltà di Economia con relativo corso di laurea in lingua inglese.

I temi oggetto del bando sono: - corporate family responsibility e conciliazione lavoro famiglia ü misurazione dei benefici azienda-dipendente nell’attuazione di politiche di corporate family responsibility (indici e best practices); ü la conciliazione famiglia-lavoro come leva strategica per lo sviluppo dell’impresa ü nuove prospettive di conciliazione lavoro famiglia dopo il Covid-19 - welfare aziendale ü partecipazione dei lavoratori e umanesimo delle imprese ü il ruolo delle reti nel welfare territoriale

Il Premio è dell’importo complessivo di Euro 1.000,00 (al lordo di eventuali ritenute di legge). La scadenza per la presentazione delle domande è il 31 gennaio 2021.

FINALITÀ Premiare le tesi di laurea di giovani studiosi che, contestualizzando i cambiamenti della società e i nuovi approcci delle imprese alle necessità di conciliazione dei propri dipendenti, analizzino e individuino gli strumenti di welfare aziendale esistenti, innovativi e/o maggiormente utilizzati, con particolare focus sui processi di implementazione degli stessi e, successivamente, di misurazione di risultati/benefici.

CRITERI DI VALUTAZIONE Qualità dell’analisi dell’attuale scenario socio-economico. Valutazione delle strategie adottate dalle aziende in materia di corporate family responsibility e welfare aziendale.

via Morozzo della Rocca, 3 - 20123 Milano tel. 024819258 - fax. 024819246 - [email protected] www.marcovigorelli.org

Analisi delle opportunità per le aziende, relativamente alla possibilità di implementare strumenti di conciliazione e di valutazione dell’efficacia degli stessi.

REQUISITI Le tesi di laurea partecipanti dovranno essere state discusse presso gli istituti accademici indicati non prima del 1° marzo 2019 e dovranno contenere almeno un case studies o una best practices di successo aziendale/organizzativo.

SCADENZE E MODULISTICA Per partecipare al Premio i candidati dovranno far pervenire, entro e non oltre il 31 gennaio 2021, all’indirizzo [email protected] (oggetto: Premio Marco Vigorelli 2020): - modulo di partecipazione al concorso con liberatoria all’utilizzo dei dati ai sensi del Regolamento (UE) 2016/679, relativo alla protezione delle persone fisiche con riguardo al trattamento dei dati personali (“GDPR”); - scansione del certificato di laurea con votazione; - elaborato in formato word o pdf, in lingua italiana o in lingua inglese, comprensivo di frontespizio della tesi discussa; - breve sintesi dell’elaborato (max 5.000 battute spazi inclusi, non saranno accettate sintesi con un numero di battute superiori a quelle indicate).

Questo bando e la relativa modulistica sono disponibili sia in italiano che in inglese sul sito www.marcovigorelli.org nella sezione dedicata.

Al fine di verificare l’esito positivo dell’invio della documentazione e la corretta presentazione delle domande, i candidati riceveranno conferma via email entro 4 gg lavorativi. Sarà cura dei candidati richiedere tale conferma di ricezione, qualora non avvenisse entro i termini indicati.

PREMIAZIONE Il giudizio insindacabile sarà emesso da un Comitato di valutazione costituito presso la Fondazione Marco Vigorelli. La Commissione si riserva di non procedere all’assegnazione del premio per mancanza di concorrenti ovvero perché nessuno degli elaborati presentati è stato riconosciuto meritevole.

Milano, 18 giugno 2020

via Morozzo della Rocca, 3 - 20123 Milano tel. 024819258 - fax. 024819246 - [email protected] www.marcovigorelli.org ALLEGATO A

PREMIO MARCO VIGORELLI 2020 – VIII EDIZIONE

Università italiane, divise per regioni, in cui sono presenti facoltà, corsi interfacoltà e corsi di laurea ammessi al Premio:

- Abruzzo o Università degli Studi “Gabriele D’Annunzio”, Chieti-Pescara (Ud’A) o Università degli Studi de L’Aquila (UNIVAQ) o Università degli Studi di Teramo (UniTE) - Basilicata o Università degli Studi della Basilicata (UNIBAS) - Calabria o Università degli Studi Magna Graecia di Catanzaro (UMG) o Università degli Studi di Reggio Calabria “Mediterranea” o Università della Calabria (UNICAL) o Università degli Studi Suor Orsola Benincasa - Campania o Università degli Studi di Napoli “Federico II” o Università degli Studi di Napoli “Parthenope” o Università degli Studi di Salerno o Università degli Studi del Sannio Benevento o Università degli Studi della Campania, Luigi Vanvitelli - Emilia Romagna o Università degli Studi di Ferrara o Università degli Studi di Modena e Reggio Emilia (UNIMORE) o Università di Parma o Università di Bologna “Alma Mater Studiorum” - Friuli Venezia Giulia o Università degli Studi di Trieste o Università degli Studi di Udine - Lazio o Università degli Studi di Cassino e del Lazio Meridionale o Università Europea di Roma o Università LUM “Jean Monnet” o Università degli Studi “Link Campus University” o LUISS Libera Università Internazionale degli Studi Sociali Guido Carli o LUMSA Libera Università Maria Santissima Assunta o Roma Tre Università degli Studi o Sapienza Università di Roma o Università degli Studi di Roma “Tor Vergata” o Università degli Studi della Tuscia o UNINT Università degli Studi Internazionali di Roma o Università degli Studi di Roma “Foro Italico” - Liguria o Università degli Studi di Genova - Lombardia o Università degli Studi di Bergamo o Università degli Studi di Milano Bicocca o Università Commerciale “Luigi Bocconi” o Università degli Studi di Brescia o Università Cattolica del Sacro Cuore (sedi di Milano, Brescia, Piacenza-Cremona, Roma) o Università degli Studi dell’Insubria o LIUC Università Carlo Cattaneo o Università degli Studi di Milano (Statale) o Università degli Studi di Pavia o Politecnico di Milano

- Marche o Università di Macerata o Università Politecnica delle Marche o Università degli Studi di Urbino “Carlo Bo” o Università di Camerino - Molise o Università degli Studi del Molise - Piemonte o Università del Piemonte Orientale “Amedeo Avogadro” o Politecnico di Torino o Università degli Studi di Torino - Puglia o Università degli Studi di Bari “Aldo Moro” o Università degli Studi di Foggia o Politecnico di Bari o Università degli Studi del Salento - Sardegna o Università degli Studi di Cagliari o Università degli Studi di Sassari - Sicilia o Università degli Studi di Catania o Università degli Studi di Enna “Kore” o Università degli Studi di Messina o Università degli Studi di Palermo - Toscana o Università degli Studi di Firenze (UniFI) o Università di Pisa o Sant’Anna Scuola Universitaria Superiore Pisa o Università di Siena - Trentino Alto Adige o Libera Università di Bolzano – Free University of Bozen-Bolzano o Università di Trento - Umbria o Università degli Studi di Perugia o Università per Stranieri di Perugia - Valle d’Aosta o Università della Valle d’Aosta – Université de la Vallée d’Aoste - Veneto o Università degli Studi di Padova o Università “Ca Foscari” Venezia o Università degli Studi di Verona - Università Telematiche o Università Giustino Fortunato o Università Pegaso o Università E-Campus o Università degli Studi Guglielmo Marconi o Università Niccolò Cusano o Università Internazionale UniNettuno o Unitelma Sapienza Università degli Studi di Roma o Universitas Mercatorum

Università europee in cui è presente almeno una facoltà di economia con corsi di laurea in lingua inglese (sarà possibile aggiungere gli atenei che ne faranno richiesta o che verranno segnalati alla Fondazione Marco Vigorelli, se non presenti in questo elenco):

- Albania o BEDËR University o European University of Tirana o University of New York Tirana o Universiteti Epoka - Austria o Alpen-Adria-Universität Klagenfurt o BOKU (University of Natural Resources and Life Sciences) o Carinthia University of Applied Sciences o FH Aachen - University of Applied Sciences o Graz University of Technology o IMC University of Applied Sciences Krems o Johannes Kepler University (JKU) o Kufstein University of Applied Sciences o Lauder Business School o MCI Management Center Innsbruck - Internationale Hochschule o MODUL University Vienna o Salzburg University of Applied Sciences o University of Applied Sciences bfi Vienna o University of Applied Sciences Burgenland o University of Applied Sciences Joanneum Graz o University of Applied Sciences Upper Austria o University of Applied Sciences Wiener Neustadt o University of Innsbruck o University of Salzburg o University of Vienna o Vienna University of Economics and Business Administration o Webster University - Belgio o Catholic University College Gent o Ghent University o Hogeschool-Universiteit Brussel o Leuven University College - Bosnia Erzegovina o Autonomous University of Banja Luka o Dzemal Bijedic University of Mostar o International BURCH University - Bulgaria o “Tsenov” Academy of Economics o American University in Bulgaria o Varna Universtiy of Management - Cipro o Alexander College o American College o Atlantis College o College of Tourism and Hotel Management o CTL Eurocollege o De Montfort University o Inter Napa College o Intercollege o The Cyprus Institute of Marketing o University of Nicosia - Croazia o International Graduate Business School Zagreb o University of Zagreb - Danimarca o Aarhus Universitet o Copenhagen Business Academy o Copenhagen Business School o Cork Institute of Technology o Coventry University o Cranfield University o Craven College o Croydon College o Business Academy Aarhus o IT University of Copenhagen o Niels Brock Copenhagen Business College o Roskilde University - Estonia o Estonian Business School o Tallinn University o Tallinn University of Technology - Finlandia o Aalto University o Åbo Akademi University o HAAGA-HELIA University of Applied Sciences o HAMK University of Applied Sciences o Hanken School of Economics o University of Tampere - Germania o Albert-Ludwigs-Universität Freiburg o Alice Salomon University of Applied Sciences Berlin o Ansbach University of Applied Sciences o Augsburg University of Applied Sciences o Bard College Berlin, A Liberal Arts University o BAU International Berlin University of Applied Sciences o BBW University o Berlin School of Applied Sciences (HTW) o Berlin School of Economics and Law o Berlin University of Technology o Beuth University o Bielefeld University o Bonn-Rhine-Sieg University of Applied Sciences o Brand Academy - Hochschule für Design und Kommunikation - University of Applied Sciences o Brandenburg University of Technology Cottbus-Senftenberg o Business Economics and Environment University, Nürtingen-Geislingen o Business School Berlin o Coburg University of Applied Sciences o Deggendorf Institute of Technology (DIT) o Dortmund University of Applied Sciences and Arts o Eberhard Karls University Tübingen o Eberswalde University for Sustainable Development o Eberswalde University for Sustainable Development o EBS University of Business and Law o ESCP European School of Management in Berlin o ESMT European School of Management and Technology o European University Viadrina Frankfurt (Oder) o Fachhochschule of Technology, Economics, and Design, Constance o Frankfurt School of Finance & Management o Frankfurt University o Free University Berlin o Freiberg University of Mining and Technology o Furtwangen University o Geisenheim University o Georg Simon Ohm University of Applied Sciences Nuremberg o German Graduate School of Management and Law o Hamburg University of Technology o Heilbronn University o Hertie School of Governance o HHL Leipzig Graduate School of Management o Hochschule Mainz University of Applied Sciences o Hochschule Worms, University of Applied Sciences o Hof University of Applied Sciences o HSBA Hamburg School of Business Administration o Humboldt University Berlin o HWTK University of Applied Sciences (HWTK Berlin) o International School of Management o IUBH University of Applied Sciences o Jacobs University Bremen o Jade University of Applied Sciences Wilhelmshaven/Oldenburg/Elsfleth o Karlshochschule International University o Karlsruhe Institute of Technology (KIT) o Kiel University o Kühne Logistics University - University for Logistics and Company Management o Leuphana University Lüneburg o Ludwig Maximilians University Munich o Macromedia University of Applied Sciences o Mainz University o Munich University of Technology o Offenburg University of Applied Sciences o Osnabrück University of Applied Sciences o Otto von Guericke University Magdeburg o Pforzheim University of Applied Sciences o Private Fachhochschule for Distance Education Courses, Darmstadt o Reutlingen University of Applied Sciences o Rhein-Waal University of Applied Sciences o RheinMain University, Wiesbaden University of Applied Sciences, Rüsselsheim o Ruhr University Bochum o RWTH Aachen University o Saarland University of Applied Sciences, University of Technology and Economics o South Westphalia University of Applied Sciences o SRH University of Applied Sciences Berlin o Stuttgart University of Applied Sciences o Technical University of Applied Sciences of Central Hesse - THM o Touro College Berlin o Trier University of Applied Sciences o University of Applied Management Studies o University of Applied Sciences Aschaffenburg o University of Applied Sciences Bremen o University of Applied Sciences Cologne o University of Applied Sciences Darmstadt o University of Applied Sciences Düsseldorf o University of Applied Sciences Europe o University of Applied Sciences Fresenius o University of Applied Sciences Landshut o University of Applied Sciences Schmalkalden o University of Applied Sciences Stralsund o University of Bayreuth o University of Bonn o University of Bremen o University of Cologne o University of Erlangen-Nuremberg o University of Giessen o University of Göttingen o University of Halle-Wittenberg o University of Hamburg o University of Heidelberg o University of Hohenheim o University of Jena o University of Kaiserslautern o University of Kassel o University of Konstanz o University of Mannheim o University of Marburg o University of Oldenburg o University of Paderborn o University of Siegen o University of Trier o University of Ulm o University of Würzburg o WHU - Otto Beisheim School of Management o Wismar University of Applied Sciences o Würzburg-Schweinfurt University of Applied Sciences - Gran Bretagna o Fairfield School of Business o Abertay University o Aberystwyth University o Abingdon and Witney College o Anglia Ruskin University o Arden University o Arts University Bournemouth o Askham Bryan College o Aston University o Bangor University o Barnsley College o Bath Spa University o Birkbeck, University of London o Birmingham City University o Bishop Grosseteste University o Blackburn College o Bournemouth, United Kingdom o Bradford College o Bridgwater and Taunton College o Brighton and Sussex Medical School o British and Irish Modern Music Institute o Brunel University London o Buckinghamshire New University o Burnley College o Canterbury Christ Church University o Cardiff Metropolitan University o Cardiff University o City College Norwich o City University London o College of Agriculture, Food and Rural Enterprise o Conservatoire for Dance and Drama o Dublin City University o Dublin Institute of Technology o Dún Laoghaire Institute of Art, Design and Technology o Dundalk Institute of Technology o East Coast College o Edge Hill University o Edge Hotel School o Edinburgh Napier University o European College of Business and Management o Farnborough College of Technology o Falmouth University o Fairfield School of Business o Hartpury College o Harper Adams University o Hadlow College o Grŵp Colegau NPTC Group of Colleges o Grimsby Institute o Goldsmiths, University of London o Glyndwr University o Glasgow Caledonian University o Gateshead College o Heriot-Watt University o Havering College o Hull College Group o Hult International Business School o Institute of Development Studies o Loughborough University o London South Bank University o London School of Science and Technology o London School of Economics and Political Science o London School of Business and Management o London Metropolitan University o London Business School o Liverpool John Moores University o Liverpool Institute for Performing Arts o Liverpool Hope University o Lincoln College o Leeds Trinity University o Leeds Beckett University o Leeds Arts University o Lancaster University o Kingston University o King’s College London o Keele University o Northumbria University o Newman University o Newham College London o Newcastle University o New College of the Humanities o National Film and Television School o Mont Rose College of Management and Sciences o Middlesex University o Metanoia Institute o Matrix College of Counselling and Psychotherapy o Markfield Institute of Higher Education o Manchester Metropolitan University o Regent’s University London o Ravensbourne o Queen’s University Belfast o Queen Mary University of London o Queen Margaret University o Preston’s College o Plymouth University o Plymouth Marjon University o Plumpton College o Petroc College o Peter Symonds College o Pearson College London o Oxford Brookes University o Nottingham Trent University o Northumbria University o Sparsholt College o Southampton Solent University o Southampton City College o South Thames College o Solihull College and University Centre o Sherwood Institute o Sheffield Hallam University o Scotland’s Rural College o Schumacher College o School of Oriental and African Studies o School of Advanced Study, University of London o Royal Welsh College of Music and Drama o Royal Holloway, University of London o Royal Central School of Speech and Drama o Royal Agricultural University o Rose Bruford College o Robert Gordon University o Rotherham College o Richmond, the American International University in London o The London Institute of Banking and Finance o The Islamic College o The Cornwall College Group o Teesside University o Swansea University o Stranmillis University College o Staffordshire University o St Mary’s University, Twickenham o Ulster University o University College Birmingham o University of Gloucestershire o University of Glasgow o University of Exeter o University of Essex o University of Edinburgh o University of East London o University of East Anglia o University of Dundee o University of Derby o University of Cumbria o University of Chichester o University of Chester o University of Central Lancashire o University of Cambridge o University of Buckingham o University of Bristol o University of Brighton o University of Bradford o University of Bolton o University of Birmingham o University of Bedfordshire o University of Bath o University of Aberdeen o University for the Creative Arts o University College of Football Business (UCFB) o University College London o University of Hertfordshire o University of Greenwich o University of Gloucestershire o University of East London o York St John University o Writtle University College o West Suffolk College o West Dean College o Waverley Abbey College o Warwickshire College o Wakefield College o University of York o University of Worcester o University of Wolverhampton o University of Winchester o University of Westminster o University of West London o University of Warwick o University of Wales Trinity Saint David o University of the West of Scotland o University of the West of England o University of the Highlands and Islands o University of the Arts London o University of Sussex o University of Surrey o University of Sunderland o University of Suffolk o University of Strathclyde o University of Stirling o University of St Andrews o University of Southampton o University of South Wales/Prifysgol De Cymru o University of Sheffield o University of Salford o University of Roehampton o University of Reading o University of Portsmouth o University of Oxford o University of Nottingham o University of Northampton o University of Manchester o University of Liverpool o University of Lincoln o University of Leicester o University of Leeds o University of Law o University of Kent o University of Hull o University of Huddersfield - Grecia o ALBA Graduate Business School o The American College of Greece

- Irlanda o All Hallows College o Athlone Institute of Technology o Galway-Mayo Institute of Technology o Institute of Public Administration o Institute of Technology Tallaght o National College of Ireland o Royal College of Surgeons in Ireland o Trinity College Dublin, University of Dublin o University College Dublin - Islanda o Reykjavik University - Liechtenstein o University of Liechtenstein - Lituania o Aleksandras Stulginskis University o Alytaus Kolegija o International Business School at Vilnius University o International School of Law and Business o ISM University of Management and Economics o Kaunas College o Kazimieras Simonavicius University o Vilnius College o Vilnius Gediminas Technical University o Vilnius University - Lussemburgo o University of Luxembourg - Malta o University of Malta - Monaco o International University of Monaco - Norvegia o Harstad University College o Universitetet i Oslo - Olanda o AVANS University of Applied Sciences o Delft University of Technology o Erasmus University Rotterdam o Hogeschool van Amsterdam o Hotelschool The Hague o Maastricht University o NHTV Breda University of Applied Sciences o Nyenrode Business Universiteit o Radboud University Nijmegen o Stenden University of Applied Sciences o TiasNimbas Business School o Tilburg University o University of Amsterdam o Utrecht University - Polonia o Adam Mickiewicz University in Poznan o Andrzej Frycz Modrzewski Krakow University o Bialystok University of Technology o Clark University Warszawa o Collegium Civitas in o Collegium Da Vinci o Cracow University of Economics o Czestochowa University of Technology o Gdansk University of Technology o Gdynia Maritime University o in Kraków o Jan Kochanowski University of Humanities and Sciences in Kielce o Kielce University of Technology o Kozminski University o Lazarski University in Warsaw o Lodz University of Technology o Maria Curie-Skłodowska University in Lublin o Military University of Land Forces o Nicolaus Copernicus University o Opole University o Polish-Japanese Academy of Information Technology o Polonia University in Czestochowa o Poznań University of Economics o Poznan University of Life Sciences o Rzeszow University of Technology o Siedlce University of Natural Sciences and Humanities o Silesian University of Technology o Stanislaw Staszic University of Applied Sciences o The Higher School of the Universal Education in Warsaw o The o The University of Vincent Pol in Lublin o Tischner European University in Krakow o University College of Enterprise and Administration in Lublin o University of Bialystok o University of Business and Administration of Eugeniusza Kwiatkowski in Gdynia o University of Business in Wroclaw o University of Economics and Innovation in Lublin o University of Economics in Katowice o University of Gdańsk o University of Humanities and Economics in Lodz o University of Information Technology and Management in Rzeszow o University of Life Sciences in Lublin o University of Łódź o University of Occupational Safety Management in Katowice o University of Rzeszów o University of Silesia in Katowice o University of Social Sciences - Cracow o University of Social Sciences - Lodz o University of Social Sciences - Warsaw o University of Social Sciences and Humanities o University of Warmia and Mazury in Olsztyn o o University of Wroclaw o Uniwersytet Jana Kochanowskiego w Kielcach - Filia w Piotrkowie Trybunalskim o Vistula University o Warsaw Academy of Management o Warsaw School of Economics o Warsaw University of Technology o West Pomeranian University of Technology in Szczecin o Wroclaw University of Economics o Wrocław University of Technology o WSB University o WSB University in Bydgoszcz o WSB University in Chorzów o WSB University in Gdańsk o WSB University in Opole o WSB University in Poznań o WSB University in Szczecin o WSB University in Toruń o WSB University in Wrocław - Repubblica Ceca o Anglo-American University o Brno University of Technology o Charles University in Prague o Czech Technical University in Prague o Czech University of Life Sciences, Prague o Institute of Finance and Administration - Praha o Institute of Hospitality Management in Prague 8 o Institute of Technology and Business in České Budějovice o Jan Amos Komensky University, Prague o Masaryk University in Brno o Mendel University of Agriculture and Forestry, Brno o Metropolitan University, Prague o Newton College o Palacký University, Olomouc o Silesian University in Opava o Škoda Auto University - Mladá Boleslav o Technical University in Liberec o Tomas Bata University in Zlín o Unicorn College o University of Economics and Management, Ústí nad Labem o University of Economics, Prague o University of Hradec Králové o University of New York in Prague o University of Ostrava o University of South Bohemia in České Budějovice o University of West Bohemia in Pilsen o VŠB - Technical University of Ostrava - Romania o “Nicolae Balcescu” Land Forces Academy o Universitatea Danubius din Galaţi o Alexandru Ioan Cuza University - Slovacchia o Slovak University of Agriculture in Nitra o Technical University of Košice - Spagna o Abat Oliba CEU University o Alfonso X El Sabio University o Autonomous University of Barcelona o Autonomous University of Madrid o Barcelona Graduate School of Economics o Carlos III of Madrid University o Catholic University of Valencia San Vicente Mártir o Comillas Pontifical University o European University of Canarias o European University of Madrid o European University of Valencia o Francisco de Vitoria University o IE University o International University of Catalonia o Jaume I University o Loyola Andalucía University o Madrid Open University o Pablo de Olavide University o Polytechnic University of Cartagena o Polytechnic University of Valencia o Public University of Navarre o Ramon Llull University o San Jorge University o Technical University of Catalonia o Technical University of Madrid o University Antonio Nebrija o University Cardenal Herrera CEU o University King Juan Carlos o University of Alcalá o University of Alicante o University of Almería o University of Barcelona o University of Castilla La Mancha o University of Córdoba o University of Deusto o University of Granada o University of Jaén o University of La Coruña o University of León o University of Málaga o University of Navarra o University of Oviedo o University of Saragossa o University of Seville o University of the Balearic Islands o University of the Basque Country o University of Valencia o University of Vigo - Svezia o Dalarna University o Jönköping University - Svizzera o Bern University of Applied Sciences o Graduate Institute of International and Development Studies o Lucerne University of Applied Sciences and Arts o Swiss Federal Institute of Technology Zurich o Swiss Federal Institutes of Technology o University of Applied Sciences and Arts Western Switzerland o University of Applied Sciences Northwestern Switzerland o University of Applied Sciences of Eastern Switzerland o University of Basel o University of Bern o University of Fribourg o University of Geneva o University of Lausanne o University of Lugano o University of Neuchâtel o University of St. Gallen o University of Zürich o Zürcher Fachhochschule - Ucraina o Kharkiv National University of Economics o KROK University - Ungheria o Budapest School of Communication and Business