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Películas Y Series Políticas ! Spoilers Alert ! EDITA ACOP - ASOCIACIÓN DE COMUNICACIÓN POLITICA Avda Nº 0017 - 2ª etapa JUNIO DE 2017 WWW.COMPOLITICA.COM PELÍCULAS Y SERIES POLÍTICAS ! SPOILERS ALERT ! EDITA ACOP - ASOCIACIÓN DE COMUNICACIÓN POLITICA Avda. Complutense s/n Fac. CC. de la Información, Dpto. CAVP II, 5ª planta 28040 Madrid (ESPAÑA). www.compolitica.com DIRECTOR Ignacio Martín Granados, @imgranados SUBDIRECTORA Gabriela Ortega Jarrín, @gabrielaortegaj COMITÉ EDITORIAL David Redoli Morchón, @dredoli PARA DESCARGARTE EL PDF DE LA Daniel García, @danigarcia1986 REVISTA, ESCANEA ESTE CÓDIGO QR Francisco Sánchez. CON TU MÓVIL. Joan Navarro, @joannavarro0 Joaquín Marqués, @Quim_Marques Jordi Rodríguez Virgili, @jrvirgili La revista de ACOP, nuevo nombre para El Molinillo de ACOP Lola Bonilla, @razaben tras 82 números editados, es una publicación mensual a la Myriam Redondo Escudero, @globograma que tienen acceso directo todos los socios de ACOP. Es una Pedro Marfil, @jpedromarfil vía de comunicación abierta para todas aquellas personas in- teresadas en la comunicación política, una disciplina que, día DISEÑO a día, cobra más importancia en las democracias de todo el Estudio VicenteRojo, www.vicenterojo.net mundo, en un entorno cada vez más globalizado e intercomu- nicado, donde gobiernos y ciudadanos mantienen relaciones COMITÉ ASESOR INTERNACIONAL cada vez más estrechas y más transparentes. W. Lance Bennet, fundador y director del Center For Communication and Civic Engagement. En La revista de ACOP encontrarás contenidos de actualidad Michael Delli Carpini, decano de la Annenberg School for relacionados con la comunicación pública e informaciones de Communication. interés para los profesionales de este sector de actualidad Steven G. Dong, director del Instituto de Relaciones Públicas relacionadas con la comunicación pública y con todo tipo de y Comunicación Estratégica de Tsinghua. informaciones de especial interés para los profesionales de Stanley Greenberg, doctor en Harvard. este sector. Marta Lagos, directora fundadora de la Corporación Latinobarómetro. El Molinillo de ACOP, y ahora con su nueva denominación, es Simón Pachano, coordinador de la Maestría en Ciencia una de las revistas de referencia en su sector, habiendo sido Política de FLACSO. reconocida con el premio Victory Award a la publicación polí- Holli A. Semetko, directora de la Oficina de Asuntos tica del año en 2014 y 2015. Exteriores y del Instituto Calus M. Halle for Global Learning, Universidad de Emory. El Molinillo de ACOP. N°1 al N°82 (2008-2015) Heather Simpson, jefa de Gabinete y asesora principal de ISSN 2340-9576 Helen Clark, Primera Ministra de Nueva Zelanda (1999- 2008). La revista de ACOP, Segunda Etapa Silvio Waisbord, director del Programa de Graduados en ISSN 2445-3951 la Escuela de Medios y Asuntos Públicos, Universidad de Washington. La revista ACOP es, ante todo, una útil herramienta al servicio de los socios de ACOP, por lo que todas vuestras sugerencias SIGUENOS EN: o colaboraciones son más que bienvenidas. Podéis hacérnos- las llegar a través de esta dirección: [email protected] Los artículos publicados en esta revista son fruto de la se- /AsociacionACOP /photos/compolitica/ lección y redacción del Comité editorial, y no representan la posición oficial de la Asociación, que sólo se expresa a través @compolitica /user/compolitica de sus circulares oficiales. Los contenidos aquí recogidos es- tán protegidos por las leyes de la propiedad intelectual, por lo que sólo podrá hacerse uso de ellos citando su origen. /company/asociación-de-comunicación-política-acop- # Nº 017 JUNIO DE 2017 SUMARIO Claves para entender el populismo a través del cine 04 Entrevista a Conflictos Víctor Alonso y Internacionales Aritz Cirbián 22 ¿Ficción o realidad? 30 04 22 37 48 A FONDO ENTREVISTA EL CAJÓN DEL RESEÑA Claves para Víctor Alonso y Aritz CONSULTOR DESTACADA entender el Cirbián Errores de La política en las populismo a través Director y productor del comunicación series de televisión: del cine documental “Clase Valiente”. política Entre el cinismo y la Fernando Cuñado Ignacio Martín Granados Mar Vázquez Lorca utopía Juan Carlos Calderón 30 10 TENDENCIAS 38 A FONDO CALENDARIO 50 Conflictos ELECTORAL RESEÑAS Políticos Internacionales ¿Desechables? ¿Ficción o realidad? Junio - Agosto 2017 ¿Reutilizables? Gabriela Ortega 52 o ¿Personas? Las Diana Rubio NOTICIAS ACOP emociones básicas 32 44 ACOP organiza la jornada de en la política. TENDENCIAS análisis sobre las elecciones Una gestión SOCIAL MEDIA Política sin dragones COMPOL en Francia y Reino Unido, imprescindible ACOP presenta su panel en Andrea Valeiras Cuenta de Twitter Begoña Gozalbes el congreso internacional recomendada. Las series de la ICA, Renovación del #ComPol que más nos 34 comité de académicos e TENDENCIAS gustan. El Tuit. El meme. 16 investigadores… A FONDO Ficción y realidad se ACOP Store. El Álbum de La Nueva Guerra estrechan la mano Instagram. Fría en las series de Eli Gallardo Daniel García 57 televisión VALORACIÓN Julio Otero 36 47 Tabla de popularidad EL CAJÓN DEL AGENDA Junio 2017 CONSULTOR Jornada, presentación, Pedro Marfil La foto cumbre, conferencia, Mar Vázquez Lorca encuentro, congreso, precongreso... 3 #LaRevistaDeACOP 4 #LaRevistaDeACOP realidad compartiría preferencias y no es- taría dividido, por lo tanto, el líder popu- lista representa al pueblo y, por ende, a la soberanía popular sin intermediación. Otra característica son las políticas utópicas ba- A FONDO sadas en soluciones inviables, pero de gran aceptación. Con este contexto, la ficción ha tratado de aplicar bien en series o a través de pelícu- las los esquemas del populismo. Hay mu- CLAVES PARA chos matices a tener en cuenta a la hora de analizar el populismo, ya sean ideológicos, geográficos o culturales. De hecho, una de ENTENDER sus variantes más en boga es el populismo nacionalista porque es muy común que vaya asociada a políticas proteccionistas. Y EL POPULISMO A a pesar de esta gran variedad, se ha aborda- do muchas veces en el cine. Para encontrar ejemplos de cómo ha ido evolucionando el TRAVÉS DEL CINE discurso populista retratado en el cine va- mos a comenzar con dos películas. En primer lugar, la comedia mexicana de 1952 protagonizada por el mítico cómico Mario Moreno ‘Cantinflas’ titulada ‘Si yo fuera diputado’ en la que se presenta su uatro sílabas están copando candidatura señalando que “no represen- los titulares de medio mundo. ta a ningún partido, sólo a sí mismo porque Son las que forman la palabra más vale solo que mal acompañado. Por populismo. La Real Academia ello tiene ganas de darle al pueblo lo que el de la Lengua apenas profun- pueblo necesita para asegurar que su voz diza en este concepto y se li- se oirá en el Congreso”. El segundo ejemplo mita a definirlo como la “tendencia política es mucho más reciente y lo tenemos en la Cque busca atraerse a las clases populares”. película ‘El hombre del año’ de 2006 prota- Populismo no es sólo una etiqueta política. gonizada por Robin Williams quien da vida FERNANDO CUÑADO Fue la palabra del año 2016 para la Funda- a un famoso humorista que decide lanzar- @ferkugon ción del Español Urgente y ha servido para se a la política animado por su audiencia. Periodista, Máster describir a una corriente política en auge. en Gestión de la La victoria de Donald Trump, el avance en Hay muchos matices Comunicación Electoral y Francia del Frente Nacional con Marine Le Política Pen y el triunfo del brexit son algunos de los a tener en cuenta a exponentes de esta marea que ha sacudido la hora de analizar el como un tsunami el tablero político inter- nacional. Sin embargo, pese a pronunciar- populismo se con tanta facilidad es difícil de definir. “ Y es que populista es una etiqueta que se En la famosa escena del debate se confie- atribuye con demasiada facilidad y figuras sa “harto de políticas partidarias y por eso como el Papa Francisco o Barack Obama propugna un cambio”, pone el acento en la han llegado a recibir este adjetivo. inmigración ilegal y en la seguridad, ataca a los lobbies y a las petroleras, proponiendo El profesor de Ciencia Política de la Univer- incluso que los senadores lleven en su traje sidad de Manchester, Luis Ramiro, explica publicidad como los pilotos de los lobbies a sucintamente las claves para entender el los que buscan beneficiar. Asegura que la concepto de populismo. Por un lado, se tra- política ya era una payasada mucho antes ta de una ideología que entiende el mun- de que él decidiera presentarse a presiden- do dividido entre un pueblo bueno y una te. ¿Les suena? Incluso hay videos en You- élite malvada/corrupta. Ramiro remarca Tube que comparan diálogos de la película la importancia de tener clara esta división con intervenciones de Donald Trump. En puesto que el populismo funciona con una definitiva, un líder que se autoerige en re- aproximación tremendamente maniquea presentante de un pueblo que quiere aca- de la política reducida a buenos y malos. bar con una elite poderosa y corrupta. El Con estas reglas del juego, el pueblo en mismo fondo bajo distintas fórmulas. 5 #LaRevistaDeACOP Si queremos fijarnos en qué tipo de pro- puestas reciben el atributo de populistas, tenemos un ejemplo muy claro en `Los Simpson´ donde en su episodio número 200 titulado ‘Residuos titánicos’, Homer se postuló como encargado de Sanidad de Springfield. En el debate Ray Paterson, el actual comisionado de basura, retó al pú- blico a “elegir entre un funcionario público con experiencia o entre un lunático que predica una sarta de insensateces sobre basureros que limpian alcantarillas y ence- ran coches”. Resultado: aplastante victoria de Homer Simpson. Salvando las distan- cias, algo parecido al muro en la frontera de México, la jubilación a los 60 años o la renta básica universal. En definitiva, se trataría de “comprar un discurso” que, como señala el consultor Antoni Gutiérrez Rubí, “va di- recto al estómago, no al cerebro”. El populismo ha dado pie a numerosas películas a partir de la tesis de que una “ sociedad corrupta está dirigida por una elite poderosa que oprime al pueblo Siguiendo con la sátira política, una cinta pareció prever en 1992 la llegada de Do- nald Trump a la Casa Blanca.
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